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Factors Affecting Evaluation of Cable Network Brand Extension: Focusing on Parent Network, Fit, Consumer Characteristics...

Permanent Link: http://ufdc.ufl.edu/UFE0010122/00001

Material Information

Title: Factors Affecting Evaluation of Cable Network Brand Extension: Focusing on Parent Network, Fit, Consumer Characteristics, and Viewing Habits
Physical Description: Mixed Material
Copyright Date: 2008

Record Information

Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
System ID: UFE0010122:00001

Permanent Link: http://ufdc.ufl.edu/UFE0010122/00001

Material Information

Title: Factors Affecting Evaluation of Cable Network Brand Extension: Focusing on Parent Network, Fit, Consumer Characteristics, and Viewing Habits
Physical Description: Mixed Material
Copyright Date: 2008

Record Information

Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
System ID: UFE0010122:00001