The Howey tribune ( March 1928 )


Material Information

The Howey tribune
Physical Description:
W.J. Howey Co. ( Howey-In-The-Hills Fla )
Publication Date:


newspaper   ( sobekcm )

Record Information

Rights Management:
All applicable rights reserved by the source institution and holding location.
Resource Identifier:
aleph - 2015764
oclc - 32686972
System ID:

Full Text

VOL. 10-NO. 130

TThis is a Howe-in-the-Hills YearI


The Home of the Greatest
and Largest Citrus
In the Entire World

$1.00 PER YEAR




, / :. E __

Bus Schedules To Be
SMaintained Through-
"out Summer
S Ship & Futch, Inc., Howey-in-the-
,. h H representatives for Miami and
vicinity, are real Miami boosters and
living evidence of the sort of stuff
::' brought into play in "Bringing Mi-
Mami back" if ever Miami was away.
Miami, they affirm, has enjoyed the
greatest tourist season in its history.
Hundreds of beautiful mansions are
S. being built while everything looks
S... 1O0'per cent better than was the case
*a year ago.
SIn order to bring Miamians to
Howey-in-the-Hills' all during the
.. summer Mr. Futch stated that their
:,..'. office would be open the year
a.:.. around. and that. regular bus sche-
.f. dules would be. maintained through-
'...... ,. ..'.out the season.' They will make use
ii.,'. ; of the new Tamiami Trail which will
I: . be.; officially opened. April 25. This
rail'is of great.interept to Floridians.
-: t ". is "a.dream 'which'has' come true.
.... ".,,,j:' tlpfom 'Mlam' to ,,Hbwey-in-
f. aiii.t, b

f.f.. "i ; i:, ::'..:: ..." l .': : ."yf- lU'" -1 .. u. . v .... jiy^: ... l-
fl oune"Ccoa; ,Fort.; Piercd, Stuart,
... ..;West. Pam Ba ch .
Ship" 'Futch, 'in addition to the
f :-Howey. :business,. maintain offices in.
S:thle Security Building, Miami, where
::. a general insurance business is con-
... .ducted. In addition to insurance in
-: "-all its branches, property manage-
m'.:;.:. ent and a general brokerage busi-
.::':; ness is carried on. In 1925 Ship &
Vl:.; F utch employed 75 people and did a
; of upwards. of $18,-
: 0000M00 Readers of the Tribune
:' 'having interests in Miami should get
: 'in'touch-with this wide-awake bunch.
: : 'of hustlers'.
1 .; *:.'. ".: ______


rnowey 5toreinbtP retersburg. -Lxceea Irevious Ie
,^^^^-^g exced Previous Ye,

Many Thousands

ANY NEW HOMES All Howey Groves in
Excellent Condition
-RE BEING BUILT N. M. Swartzel, chief ct
N HOWiY SECTION ustf eHowey: groves,
-TUV Si C TIO states that all groves are in good
condition and that the present
mes ite and W early bloom indicates ap satsfac-
.: Mare Plan Fine datory crop for the coming season.
.Maresienc e One thing noticeable about the
ResidencesHowey groves is. lack of wilt
.> caused from insuffi cienyt mois. -
T6. make a list of all the new ture which right now shows up on
omes that have been built at trees located where the sub-strata
This is unit number two of the Howey St. Petersburg Stores. :Mr. owey-in-the-.Hiu s this season would of clay is absent.'
Kenmuir is manager.of the St. Pete unit, and is proud of these stores-- fuire considerable space. Last fall At Howey-in-the-Hills the top soil
three in number in St. Petersburg. was said that this was going to be underpaid with a' heavy strata
J.n e owe" a" first year in which any effort of sub-soil, a sort of Clay, which,
e 'atever would be made to build up according to Mr. Swartzel, acts as
J -o '"P"heetown. This came from sheer a sponge in holding moisture. This
W' hat H fe S aid n "l icessity, as it has always been Mnr. sub-soil accounts for the lack of
.... v.wey's idea that if the back coun- damage done to the trees by
_A_____ was built up first the town was drouth.
^"PRIZE CATCH OF ^'wThe year 1928 ushered in a ie'r of vitable." That policy has been ai e eM ov n
BLACK BASS MADE table avalanche of general sug0 i. ed through, all the stages of de-
BY ILLINOIS an tions as to how to.improve the m C! i. eppment here. First develop the HOOVER PUTS ON
ing Y ItO M situation. A careful reading of"..i a country, then build for comfort BIG HOW lEY DRIVE
What is considered the prize these suggestions and committeenr- o ow finally for luxury and pleasure.
catch of big moth niblack bass taken por ts convinces one trhat hIo.J. elth created, created through N.N. Hoover, representing the
sports cifiinccuitneation
froam the Howey land-locked small Howey, one of the real developer ci n l ic cultivation of the soil, has Howey company in Bradenton and
fiakesh n one. datth .o d on a single the state, knew long ago what h i, been the slogan a n ant Howe-ing onthe
up gtoevs to Mr. and Mrs. Charlesnb citrus industry of the state nPe:'ed" t e Hlls Sasthe on oney
td Mr ::. .r.," an Mrs.r :Carles I theory that .Floridians are interested
eScheidecker of Serena, Illinois. The when, in an article in the T paiu "he latest home to b e built here .es ori s es d nbe sd
stTe bd Tribune :of November 14, 192,hes hat of Mr. and Mrs. James Brite isoundinvestmentsandcan be sold

i .ws caugh wihagengrbi, Tbuethi:ofh'1a Nov lember 14, 192 "uceite xctt, of hm eicm sral ot hl.Adh
e eglUgsrmed tof 91-4bass, four ofs
'hich sports.en h :nro e 7 v t o9tunds. t ea o .. pdew i York City. Mr. Brite is one if the right presentation is made.
Te re Sc he ideckers we a he d The tFlo s of nation's outstanding arei-. during a single week Mr. Hoover. and
n "" cit o f d i.e n o o o hpeo o m C. b andiig cE or. wthe ia touch o
"eIo FlHowey-in-theHills, and while thatwill rt Css Gilbt groves at Howey-in-the-Hills, eight
here fished almost every day meet- against their own folly in shipping signers of beautiful structures. Theini
ing with more or less good luck on fruit that is unripe; they need W Brites permanent residents of the groves being sold to Floridians
each attempt. co-operative marketing agency of Howey-in-the-Hills. The new of long standing.
The big catch furnished fish for that is co-operative in truth and home of Mr. and Mrs. W. S. Mare Mr. Hoover realizes that in Florida
a farewell party in the form of a not in name only; they need to will be different from the usual types banks may be found more cash per
fish fry at the foot of Laurel Ave- know better -how to grow quality of Florida homes, in that it will capital than in probably any other
fhulle at of the-fo farlAve-y fruit, and they need protection feature the type of home predomin- banks in the country. That money,
nue at Howey-in-the-Hills given by against the unscrupulous'developer eating in Missouri and the middlewest, believes Mr. Hoover, should be in-
the Scheideckers to about 20 invited and the low standard of sales Mr. Brite has not definitely an- vested in a Howey grove where the
guests. The big 9 3-4 pound bass ethics which has fallen to the level nounced the exact type of home he income is really worth while. And he
was caught with a green gar bait, of a patent medicine peddler will design, but it is said that he has ,has been shaking some of it loose.
which sportsmen here have found to asbeIhkn oeo tloe
be attractive to the finny tribe. whose potion is a cure-all, in mind something combining rare.
One of the real joys of living in This is the opinion of William J. beauty and comfort with a touch of Fruit From Howey
Central Florida is the abundance ofl Howey, developer of Howey-in- novelty.
game fish in the small inland land- the-Hills, who for 20 years has Brings Fancy Price
locked lakes. At Howey-in-the-Hills been one of Florida's leading pio- W EST PALM BEACH
are located some 200 such lakes all neers in- the production and de- OI Fruit from the Howey groves
ar oatdsme20suhlke l OFFICE IS ACTIVE
full of bass. velopment of citrus fruits." brought what might be termed fancy
I Again Mr. Howey plainly showed prices straight through the season up
that he knew the crving need'of the Crist, Kline & Ryniker, IncteMa.rh1.andih ton

..'Harlo*w G% Fredrick' and Fred E. FI FA
::: Parks, selling Howey-in-the-Hills to OUTLOOK IS GOOD
S.the. people of Orlando, are very IN 1928SURVEY
the.. IN 198S R E
i". proud of their "City Beautiful."
7:. .They.. neveir-.nisd an opportunity to The following survey of Florida's
*.. 'tout -Orlando. Last Summer when agricultural program for 1928 is ob-
.: Harlow and Doris Anderson Fred- stained from preliminary estimates
':rick, 'his 'accomplished wife, went by H. A. Marks, U. S. agricultural
!",north, :they literally "took Orlando statistician; State Marketing Comn-
.. with them." missioner Rhodes and J. Lee Smith,
They .did .a lot of broadcasting- district county agent leader:
iablout Orlando and Howey-in-the- Citrus Fruits
H::. ills.- In all' thlieir programs they According to the most reliable
S. mentioned Orlando and the Ridge of estimates there are now 300,000
"Florida-winding up by .saying that acres planted to approximately 21,-
Howey-in-the-Hills personified the 000,000 citrus trees of all varieties.
wealthy, healthy hill section of the Of these, approximately 10,500,000
state. trees were of bearing age in 1927.
The Orlando office has made real Owing to dry and cold weather, these
progress.-this season. Mr. Parks, re-, trees produced a crop of only about
creation and educational director of 14,000,000 boxes, or 2,500,000 boxes
the Howey company, has been doing: less than the smaller acreage of the
missionary work in New York during previous year.
the ..past. year. It is said Fred has' For the 1926-27 crop, marketing
delivered about two or three thous- agencies received an average of
S and lectures on the advantages of- $2.58 per box or a total of $42,000,-
.: feared the investor in Central Florida. 000, according to State Marketing
... .....,. ... .Commissioner Rhodes. It is estimat-
N: W. Virginia Party ed that the 1927-28 crop will return
Visits in Howey Continued on Page 4.

Mr. and Mrs. Alton G. Davis, Mr. Note In
and- Mrs. T.. W. Bierkamp, all of ed inventor
Charleston, West Virginia, visited Visitor At Howey
Howey-in-the-Hills some time ago
and enjoyed the trip splendidly. I Mr. William Pitt, inventor of the
While here Messrs. Davis and Bier- I. P. Loose Leaf System, was a
,: ,kamp caught-some big mouth black week's visitor to Howey-in-the-Hills
:.'bass. The largest fish was caught by' where he enjoyed a real restful vaca-
Mr'. Davis when, in making a-'cast, he tion. Mr. Pitt's father is a resident
hooked Ray Frame in the jaw and of Howey-in-the-Hills, but he came
ear, .two hooks penetrating the ear here as the special guest of Mr. and
while a third entered the cheek. No Mrs. Harlow G. Fredrick of Orlando.
harm was done, that is not much. Mr. Fredrick is the Orlando repre-
S Come again,, folks. .sentative of the Howey company.

:;,!;: : .' .

grower and sensed the coming battle
when, in the same article, he had the
following to say:
Grower Needs Leadership.

"The grower is the orphan of
the orange business," Mr. Howey
said. "He's the fellow who needs
a friend. We have a good many
distributing agencies who handle
the citrus situation in a most ad-
mirable manner and with great
skill, but there has been no one of
all the agencies with nerve enough
to step out and do what each one
knows in his heart is the right
thing to do to better the condition
of the grower.
"The day will come when the
producer and builder of quality
production will step in and take
charge of the marketing of his
own product, if not on a direct
basis it will be on one that is pure-
ly co-operative in sense, and not
in name only.
"Because his product will have
an income that is so valuable with
a demand that is insistent the co-
operative agency or the strong in-
dependent will need his product.
At present the nondescript varie-
ties produced in this state must
have an agency."
Further along in the article Mr.
Howey had something to say con-
cerning certain evil practices, as well
as suggesting some remedies:
'Florida needs a law to safe-
guard the citrus grower from his
own selfishness,' said Mr. Howey
in speaking of the shipment of
poor fruit. 'No fruit that is not
truly ripened should leave the
state. If the legislature would
make it impossible for the pro-
Continued on Page 4.

. Howey representatives for West
SPalm Beach and vicinity, have made
real headway since they opened
offices some time ago in the popular
resort center. Thomas Hardin, vet-
eran Howey bus driver, was trans-
ferred from the Orlando office to
help the West Palm Beach represen-
tatives to get started out well. Mr.
Hardin takes a great deal of pleasure
in assisting in the opening of new

Howey offices. He handles the big
International bus as if it were a mere
"Lizzie," and his ability at the wheel
means a great deal towards keeping
the tourists in good humor. '
The West Palm Beach office was
opened rather late in the season but
so far has made satisfactory pro-
gress, while plans are being worked
out for a real campaign during

Pen Pushers Have
Snappy Ball Team

Howey-in-the-Hills has a baseball
team, by heck! Orange Blossom vs.
the Howey office force. The Orange
Blossom boys have been putting it
over on the office boys but, accord-
ding to Deacon W. S. Mare, the
Orange Blossom crowd has but just
a few days' grace. It seems the 0.
B. boys have been secretly practic-
ing, while the H. 0. F. boys have
been keeping books and such.
Well, the last game convinced
some of us that Mr. Mare and his
fellow pen pushers are getting ready
for the world series next fall. They
have a practice ball, about the size
of a bushel basket, while for a bat
they have an oar from Van Ess' boat.I
But they are doing effective work,

the fact that the remainder of the
crop will bring even greater returns.
Up to date the fruit marketed direct
by the Howey organization has
brought a price slightly above $3 per
box net on the tree. This is con-

sidered a record. The cost of pro- expansion, convinced them that here
ducmg a box of oranges on the tree was a development that had either
is about 20 cents, while a box of never heard of the boom or had en-
grapefruit can be produced at a tirely forgotten it. This activity,
slightly lower figure. showing actual accomplishment,
made them feel that this project
CHAS. GREEN WEDS would be carried through to final
MRS. LENA BARBER Planning For Another Season.
While all this activity has been
A wedding of unusual interest to going on Mr. Howey and his efficient
Howeyites took place last week when organization have been constantly
Mrs. Lena Barber became the happy planning for the season of 1928-29,
bride of Mr. Chas. Green, of Skowe- which, they feel sure, will be another
gan, Maine. Lena, as she was known record year for Howey-in-the-Hills.
to all Howey folk, has long been a A great number of Howey retail
faithful employee of the Howey corn- stores will be opened during the
pany, her duties being information spring, summer and fall of this year,
clerk, chaperon of the Howey main so that increased production may
offices, as well as several other im- be taken care of then as was the
portant duties, case this season.
Thousands who have visited ______ __
Howey-in-the-Hills know her and Demand For Juice
appreciate 'her for the unlimited good eman or J uc
nature and patience she employed in Exceeding Supply
arranging appointments, looking
after personal matters and generally The trouble is not in selling the
keeping the front office in good juice but in supplying enough of it,
cheer and perfect order. Mr. Green of at least that has been the trouble
is a prominent Maine capitalist and so far in connection with the Howey
owner of a large Howey orange juice and fruit stands. The juice
grove. He is well known in the plant has just recently been corn-
East where he has extensive business pleted and will be grinding out juice
interests. in large volume pretty soon, but the
Mr. and Mrs. Green left for a trip stores so far have had a time of'it
to Havana, and will possibly visit to keep themselves supplied with
Europe before returning to Mr. enough of the pure juice to supply
Green's private estate in Maine. We the demand. Next year is coming
hate to see you go, Lena, and hope -and the big plant will be operating
you will bring hubby back real often, at full speed. -..


." :'.i::
* :. ../:
A"',.'; ..

:::' .."
,A .;.


'r W-% 0 "W71

ars by

of Dollars




All Projects Are Being
Completed Accord-
ing To Plans
Grove sales at Howey-in-the-Hills
for February, 1928, were greater by
$28,000 than sales for February,
1927, while February, 1926, in the
middle -of the boom, fell short *.of
1928 sales by $200,000. The year
1924 was considered a big year for
Florida real estate sales, but during
February of that year sales at
Howey-in-the-Hills were $200,000
less than were February sales for
1928. This is a record of achieve-
ment that should dispel the oft-heard
statement that Florida is slipping.
The record accomplished at Howey-
:in-the-Hills this year'proves conclu-
sively, that,where theie is a will there
is a way. Early in the season ',Mr.
Howey discounted all tales of gloom
and pessimism; planned for his big-
gest season; carried out those plans
according to schedule, and the re-
Individual Sales. Greater.
Another record for February,
1928, was found in the number of
individual sales. The number of
individual purchases here was from
15 to-20 per cent greater for Febru-
ary, 1928, than for any other single
month in the history of the business.
Visitors here have marvelled at the
constant activity being carried on
this winter. Seldom during the sea-
son have hotel accommodations been
adequate to care for the crowds who
came here to inspect the great
Howey groves. Several times it
was found necessary to take visitors
to other Lake County towns in order
to provide accommodations.
Confidence Created
The fact that prospective grove
purchasers who visited Howey-in-the-
Hills this'season saw on all sides
activities, in the way of many iew
homes, the building of the big juice
canning plant, the bringing to the
Howey industrial section the rail-
road, along with other building and


IwF r n


Published Mmthly, at Howey, Florida
By The W. J. Howey Company
KAY A. FRAME-..............................------- ...........- Editor

Historians would search in vain the history of this world in
trying to find a parallel for the great southward movement of
men and money beginning with the dawn of this century and not
yet in full headway. In 1900 the total value of all farm products
in all these United States amounted to $4,717,000,000 while in
1926 farm products in the small area known as the South
amounted to $5,232,000,000.
Think of it. In 1900 highway expenditures in all the states
of the Union amounted to $50,000,000, while in 1926 highway ex-
penditures in the South amounted to $395,975,000. Public school
expenditures in 1900 over all the country amounted to $214,964,-
000, while in 1926 school expenditures in the South amounted to
$364,864,000. The total wealth of the nation in 1900 amounted to
$88,517,307,000 while the wealth of the little speck of territory
known as the South in 1926 was $80,000,000,000.
Individual deposits in all the banks in the United States in
1900 mounted to $7,288,800,000, while in 1926 in Southern
banks alone individual deposits amounted to $7,344,008,000.
Totgl United States banking resources in 1900 were $10,785,800,-
000, while in the South in 1926 total banking resources amounted
to $10,200,433,000. Birmingham will soon be the steel center of
the United States. Florida will soon be the garden spot of one of
-the greatest industrial -kingdoms on the face of this earth. Mighty
S'South I Great South! Onward! Sail on! What would have
: 'happened in 1861 had the South the man power and resources it
*'iw has?

::: :''' Some time ago the Mt. Dora Topic, published in Lake County,
n:tear Howey-in-the-Hills, then edited by Morgan H. Hoyt, was
: : .. ruminating uon the subject of favorable Florida publicity. After
., a. brief discussion the editor suddenly turned upon the Howey
''*' publicity. He had the following to say about Howey's favorable
pi.*.--bllicity to Lake County and the State: "Few of us realize the
e:x6 tentto which Mr, Howey has gone to give favorable publicity
'to Fldrida, Central Florida and Lake County. No other developer,
,^^farmer, as Mr. Howey prefers to call himself, has given Florida
1" ::.-" f a thefaviarab le'publdty as he. Mr. Howey, by employing one
".ofthebest publicity men' in the United'States, has carried the
Sci meiiiessage of. Lake County and Central Florida to the 'four corners

of9 c-the earth; .This.. is not a boost for any particular publicity man.
.+i,,, a: recdgnition of .Bill.Howey's- genius. Publicity men are for
Ol-':ie:-:rgRmzers'such'as W. J. Howey :select them, pay them-
LEi'$n'dins t akqe County owes. a great deal to Bill Howey,
lilan:the nwho smokes a briar'pipe while building railroads, bridges,
ai^ ved.roads-and the wdrld's largest citrus empire. But publicity
,i i i-'ani. art, .and -with all Mr. Howey's genius at building empires he p:::.ublicity man, This is a day of scientific advertising.
&l T:i he ti- .?: man, or bunch -of men, who selects, the best advertising and

|2 l|b.licity man will win. This is the law of commerce."
.. . ... .. .

-.: !; :" After :all the haze and maze of attempts to diffuse real agri-
ii tur kowedg throghout the state it would appear, that
finialy a man has been found who has a practical and altogether
wok :wbkable plan for the dissemination of such knowledge-coordin-
a : ted'effor ;it might be called, which was a brilliant success when
'..the issue: appeared. Mr. Hammett is cooperating with more
than 50 of Florida's solid and well established newspapers in get-
ti gof't :' outhis farm and grove section. His circulation is the com-
be;:d n: : ncnet paid circulation of the more than 50. papers-papers
I g : ithalong0'and enviable record in Florida.
'F r ak R. Hammett knows what Florida needs in the way
: *;:* ::: !'. 4 agricultural information. He'lknows how to collect and edit
': :'*:: ; :: that Jnf ormation. He has been in this sort of work for many
y' a yiars. 'He has been successful-is practical, and is going about
tidi .'. i'""atter 'in a businesa-like sort. of way, His venture spells
ii puc'c'^'::sucess in Florida farming, for success comes only after one has
:..: .. the true knowledge of how to do a thing better.
-: :" ): :.Mr. Hanmuett's publication covers the entire farming belt of
... ." th. e State. With, the strong editorial policy behind the publica-
..n:' tin and with the combined power of more than 50 of Florida's
.:.o:: l dest 'and best newspapers, this new publication is bound to
.":".':a:tt-:: .atract wide attention in. the North-and it is bound to wield real
'.:': i power for good in the State.


.. .:- Is citrus raising in Florida a profitable venture? Some have
::.:taken the negative side. i There is a reason. They own large
..*:......groves and do not want too much competition. In this position
they are entirely wrong.. The more quality fruit produced in

California and Florida, 'the higher the price level will go.' That
has been established over a period of about fifty years. Citrus
culture in Florida is about ihe most profitable venture the in-
vestor can make. There is, however, many angles to the proposi-
lrion. Investigation should be made before a grove is purchased.
Some are profitable, some are highly profitable, while others are
really little, gold mines.


The most enjoyable part of the Florida year is now upon us.
During March, April and May Florida is at its best. The weather
is mild, fish bite well, orange blossoms cast over the land their
fragrance, the nights are cool and the days most pleasant. Tour-
ists miss a great deal by returning home before June. Nowhere
else in all the world may be found three months of such ideal

Legislation for the aid and relief .of agriculture, or in many
cases for its regulation or repression, is as old as history.
It seems, indeed, that it is the fate of the farming business
to be in a state of chronic dissatisfaction, broken by occasional
periods of prosperity and optimism. In olden times it was the
land itself that was monopolized and withheld. In our time it is
the superior organization and bargaining power of industry, com-
merce and finance, that must be resisted by the poorly organized
In all ages agriculture has sought relief and redress through
legislation, and never more strenuously than in our own country
in the last half-century, a period during which legislation for the
benefit of other classes of the population has proved so plainly to
their advantage.
The outstanding example of this agrarian effort in legislation
is the far-famed McNary-Haugen Bill, which passed Congress in
February of 1927, only to meet with Presidential disapproval.
This is not the place to trace the long and interesting history
of this measure, nor the successive revisions that made its final
draft quite the original bill, except in its essential feature, the
so-called "equalization fee." First conceived in 1923, it was pre-
sented to Congress in the session of 1923-24 and each year there-
after. In 1925 and again in 1926 it came to a vote and was
defeated. In 1927 it was passed and vetoed.
To the rank and file of farmers, the McNary-Haugen Bill was
(and still is) somewhat of a mystery, as any casual investigation
shows. One reason for this, of course, being the many revisions
made to meet objections that" arose. At times it has been diffi-
cult even for close students outside the Capitol at Washington to
keep up to date on the prop"bsed measure, while to the average
citizen on the farm it was totally out of the question.
If this is the case with. the famous and much-debated Mc-
Nary-Haugen Bill, how much more vague is the knowledge and
understanding of the alternative plans which have been offered
from time to time. Even the best-known of these, the so-called
Stewart "export debenture":: plan, endorsed a year ago by the
National Grange, has been understood by relatively few farmers.
In fact farmers rarely if ever understand'proposed legislation
sponsored in their behalf by politicians who are, occasionally,
sincere. Ballyhoo too often takes the place of reason and re-
search. A political demagogue gets farther with the average
farm meeting than he who would reason and talk calmly. Let the
politician stand up before a gathering of farmers and point out
the many falacies of trying to legislate in an era of farm pros-
perity and he will get few votes. Let him shout and snort-sort
of imitate Billy Sunday-and he will gather about his standard
a strong following. Thus it has ever been. The exhorter gets the
crowd-the professor gets the air.

Much is being said these days in praise of men who are keep-
ing themselves physically fit for business and who are taking an
active part in business even though they have reached those
ripened years when they might well retire to a life of ease. To
their credit they evince a commendable desire to serve society
even to the end of their careers.
It remained for Mr. F. G. Pitt to demonstrate how a man at
79 may still possess a charming voice and use it to the delight of
music lovers. Mr. Pitt sang at the Howey-in-the-Hills office last
Saturday night in a manner that attracted a crowd that packed
the room and overflowed into the promenade of the Autrey
Arcade. In a clear and sweet tenor voice he sang both classic and
popular music, and all' were of a sacred character. For a man to
so care for his body and his voice as at 79 years of age he may
charm people with his singing, is fully as fine a service to society
as keeping physically fit for business.-Orlando Reporter-Star.

During the last year a new railroad, the Frisco Lines, entered
the State of Florida at Pensacola; the State Forestry Board was
created by the legislature; the Leyland lines inaugurated refrig-
erator service on citrus fruits and Florida vegetables direct from
Jacksonville' to Liverpool; the United States government started
preparation to build an eight-foot canal from Jacksonville to Day-
tona Beach and Miami; Key West was made the first air port of
entry in the United States, and a five million dollar cement plant
was completed at Tampa-just to mention a few of the high spots
of new Florida effort-and then, on December 31, 1927, Florida
banks had in their vaults more cash in proportion to resources and
deposits than had the banks of any other state in the Union. All
of this during a year in which the state was concentrating its
major energies and efforts on the problems of readjustment that

developed out of the boom.

Lake County will soon gain fame from being the county in
which is located Howey-in-the-Hills.

"Leesburg To Have Coffin Factory." Leesburg Commercial.
Do you plan to bury some of the dead ones, Gilbert?

MARCH, 1928

The history of agriculture interweaves with all of the
religions, the gods and goddesses of antiquity. Agriculture
Sis the mother, other industries the adopted sons of the soil.
SThe first furrow, plowed with the forked branch of a tree,
Sled man out of savagery, out of barbarism toward enlight-
7 enment, the graces of the mind. The plow drew the outlines
Sof the epic, the hoe chopped out the rhythms of th sonnet.
In early Anglo-Saxon life none other than a tiller of the
Ssoil could hope to enter the baronial order. Kings boasted
That they were farmers. Conquerors returning home were
Presented not with a flowered garland, but with a sheaf of
S The greatest conquest of the world was made by the
SRomans, tillers of the soil. Commerce captured and made
Temporary conquests of seaports, but it was the plow, the
reaping hook that bowed the world to the Roman hegemony.
The Phoenicians became a mighty nation, dotted the seas
With ships, built towns, aspired to rule the world. But
Hannibal, with all of his genius for organization and for
- battle, failed to subvert the Roman who turned from his
Field of corn to the field of battle.
S It -was the farmer who planted the seeds of might in
America. With -his axe, his rifle and his plow he went into
Sthe almost boundless forest. Here he hewed out a civiliza- -
Stion which will eventually make a complete conquest of the
Industrial and intellectual world. Here was accepted the
I truth that necessity was in .fact the mother of invention.
I And this was the reason that America has proved to be the
Most inventive of all the nations. Out of the woods, the
Fields, arose men whose names illumine the pages of history.
SEach farm was a self-sustaining government. Henry Clay
Swas called the "Mill Boy of the Slashes." On a horse he
rode, carrying a sack of grain to grist. Years afterward, in
SCongress he uttered these significant words: "All of the
Sold, iron, copper in the earth could not sustain life. Money -
Sis only the utterance of agriculture.. And I say unto you
that a world's troubles begin with, the entanglements of
Industries. Let America beware of the state of Europe, the
Laborer owned body and soul by the proprietor of a mon-
Sstrous shop." ....
In the winter the pioneers wete free from Indian raids.
But sometimes, after frost, there came a warm season, with
Shaze veiling the woods. They dreaded this warm season,
and gave to it the name of Indian Summer. Now it is an en-,
chantment to the dreamer of verses, a song-time to: the
Farmer as he gathers his corn.' -
We may should our industrial achievement, standing
Higher upon a crest than England herself, but let us not for-
get the source of our real might, the broad-bosomed field,
glorified in the sun.
................ ............ ................................ ......

The first overseas auto ferry designed to transport cars of
American tourists bound for Cuba, across the ninety miles of
ocean between Havana and Key West, has just been completed
and will go into operation immediately, it is announced by the
Peninsula and Occidental Steamship Company.
The new ferry service, transporting both cars and passengers
at a nominal cost, will link up, by a five-hour trip, the 700-mile
Cuban Central highway with the new motor way over the Florida
Keys from Key West to Miami, joining there the Atlantic Coastal
motor route to Bangor, Me., to complete the longest model auto-
mobile highway in the world.
Completion of the Florida overseas route and the opening of
the new American Monte Carlo project of John McEntee Bowman
and associates in Havana have stimulated the largest volume of
Cuba-bound tourist traffic in the history of Key West, it was
said. Removal of entrance restrictions on cars brought into the
island by American tourists has greatly increased demand for
automobile transportation beyond capacity of existing facilities,
and the new ferry is the first unit in a service which will be
materially increased in the near future, it is reported.
At present the Peninsula and Occidental Steamship Company,
which will operate the new line jointly with the Florida. East
Coast Railway, also is operating a passenger, mail and express
service to Havana from Tampa and Key West, and the Florida
East Coast line has a daily car-ferry service to Cuba.

: ,.,.

r ....

A package sent from New York addressed "Homey-in-the-
Woods" arrived promptly at the post office at Howey-in-the-Hills,
but the wag who said it "Howdy-in-the-Hills" deserves the prize.

We did have a "Barber" at Howey-in-the-Hills, but she is now
Mrs. Green.

We have never heard a whippoorwill in Florida that could
whippoorwill the right way. And the Florida crow gets our goat
when he issues forth that lazy kaw.

If John and Don Lochner combine the Clermont Press and the
Florida Newspaper News we suggest as a suitable name "The
Don Jon News-Press."
Leesburg pitched in and helped very materially towards .
making the Howey-in-the-Hills bass tournament a success..



MARCH. 1928

1928 Predicted as Florida's

Greatest Agricultural Year

The year 1928 gives promise of
becoming the greatest agricultural
year in Florida.
We need 50,000 more farmers in
Florida within the next five years,
but before any great effort is made
to obtain these new settlers let's
first set our house in order. Let us
assist the farmers we already have
to become more prosperous or we
can never hope to attract large num-
bers of northern farmers.
Four things are essential and
necessary to bring about this situa-
tion. They are:
FIRST-The formation of co-
operative producing and marketing
associations in each Florida county
where winter vegetables, small fruits
and watermelons are produced.
SECOND-Adequate crop financ-
ing through the establishment of
Agriculture Credit corporations con-
trolled by the farmers' co-operative
THIRD-One nation-wide sales or-
ganization to properly market and
4 distribute the products of all Flor-
4.,,1 ida associations.
FOURTH-Better quality produce
shipped only under a standard grade
and packing system.
During 1927 we made more pro-
gress along this line than during the
.. entire period of Florida agriculture,
S and the credit is largely due the
:.... farmers themselves as very little
':.:. assistance was given them by the
...* newspapers, business interests or
....' bankers. We now have 17 co-opera-
"t. ive, non-profit marketing associa-
': tions which are all .marketing and
distributing their entire tonnage
through the Federated Fruit and
a; Vegetable Growers which is a nation-
T:: wide nion-profit co-operative sales
d.: ad distributing organization, selling
:. i the products of more than 100 simi-
l&:" far associations in twenty-five other
il .. states.
.:^.'. .The 17 associations-'which are all
afi' filiated th--the' Federated Grow-
e.': :;erare. as follows: Manatee County
...G :: .rowers'. "Assn., Bradenton;. East
.:."Coast Growers' Assn., Miami; Flbr-
I;: ida Vegetable Corp., Sanford; Sum-
.-. ..... ter County Growers' Assn., Webster,
) C ::i: ter: Hill and. Bushiell Wauchula
ri..'i"-uck:'Growers' : Assn.,i Wauchula;
L o."lee'.: County Co-Operative.. Growers,
Ft.::.Myers; Florida Melon Growers'
.iS?'.- '.Echange, Leesburg; Hernando
-i..:'County Growers' Assn., Brooksville;
i; Nocatee Truck Growers' Assn., Noca-
S-tee;-DeSoto County Growers' Assnu.,
A":". .rcadia; Indian River. Vegetable
mUnion, iFt. Pierce; Melbourne Farms
tC..;, .o-Operative Assn., Melbourne; Mar-
0'. tin: County Growers' Assn., Stuart;
ii".-. QOkeechobee. .County Growers' Assn.,
"'':" :."Okeechobee;. Florida Growers' Mar-
S ki Ieting Assn., Miami; Clewiston Vege-
l. ..ta1e. Growers, Clewiston, and Char-
lotte. Coun
i.., : lotte:.County Growers' Assn.,, Punta
'::! G. orda.,
g ;":.. '.. ...With,.a. normal yield for
: 'i terof. 1927 and spring of 1928 these
17.. 'associations will ship 'in excess of
.10,000. car loads of produce to north-
r.i. *D .markets. The principal commo-
Sdities are celery, ..tomatoes, water-
N !,... .melons, cucumbers, beans,, potatoes,
| es" p.ers, lettuce, strawberries and
egg plant.
|.. .Up to January first, 1928, these
.! associations had a total membership
f; of. 2,450 farmers. -Each association
Ie&-, is grower owned. and': controlled, all:
lj : are using"U. S.I standard: grade and'
q packing methods,- each ;is using
.its own tadem mark .an4' 'label on:
*. .V.ach hamnper,' crate;, dzid :': melon
shipped. Each association is doing a'
large' percentage,-" and ;i"'::some in,
'stances alU. of its own .crop financ-
:,; in.g.through' the' use of Agriculture
'.,': Credit corporations, all are using ex-
.. pert farm supervision to secure qual-
f'... ty'I products, and are pooling in the

t/j.;:,' ..purchase of ..'fertilizer,, seed, spray
,,,..., *. .. material, etc...
,.: The oldd.t;. most outstanding and
" '"' .. e successful' co-operative vegetable as-
!,-; sociation in Florida is the Manatee
C.":. ....County .Growers' Association of Bra-
i: 5''. ? enton : :'" "
:;:: ;, : :This association was organized
." '" nine; years: ago.. It now owns' eight
i>:' i packing houses, has a large cash .sur-
:'. plus in its'treasury, has a high credit
:: eating, has its own Agriculture'Cre-
",',: lit Corporation and has more than
:. 40 farmers as': members. It has a
:force of field men'to assist its grow-
..':., era in obtaining quality products and
renders other service and" benefits
t::' o itsamembers. It has'a1 trade mark
'.-. and label which,. uow 'his a national
ly .: reputation. It uses' the Federated
il" f- Growers' nation-wide system of mar-
ffl h|a!:.;- heting' and distribution.

men has been called to effect the
organization and the proposed repeal
of certain : legislation will be taken
up for discussion.

celery. All three of these associa-
tions produce upwards of 4,500 car
loads each year.
All of the other 14 associations
have been formed during 1927 and
are using the same methods in pack-
ing, grading, financing, marketing,
etc., as does the Manatee County
Growers' Association. Each associa-
tion has its own officers and direc-
tors made up exclusively of farmers
and each one is affiliated with the
Federated Growers who do their mar-
keting .All sales are made in two
ways, cash on track or F. 0. B.
Florida shipping points, no cars are
consigned and very few are deliv-
With this system of marketing the
farmers, who are members of the
Federated Growers, are receiving
wide distribution for all their pro-
ducts and in most instances receive
top prices.
Those associations which have not
been able to form their own credit
corporations this past year are re-
ceiving loans through the Federated
Growers' Credit Corporation.
The greatest curse the vegetable
farmers in Florida have had to con-
tend with in past years is the
financing and marketing of crops.
Banks in Florida have not been in a
position to properly handle this
situation, so many of the growers
are forced to accept loans from nor-
thern and eastern commission firms.
This places the farmer under' con-
tract to deliver his entire crop over
to the commission merchant who
pays him just as little for the crop
as possible. We have hundreds of
speculators in Florida who go into
the "share, cropping" business each
year. They furnish some farmer
money to put in the crop, he does
the marketing the best he knows how
and gives the grower half the pro-
'Florida growers, within the past
year, have proved that they can co-
operate, and and by federating under
one system of marketing, grading,
packing, financing and producing,
will more likely hold together and
grow to become strong,- 'powerful
farmers' organizations and do a
great deal for' the thousands of new-
comers who are most surely going to
settle in Florida during the next few
Now that such a magnificent start
has been made by growers in 17
counties in Florida, it would be a
wonderful thing if the business in-
terests, who are so much dependent
upon Florida agriculture, would be-
come active in seeing that. other sec-
tions of-Florida, which have not
fallen in line, do so.

Favors Movies To
Show Conditions
In Cotton Mills

Henry K. Fort of Philadelphia,
writing to the Manufacturers Rec-
ord in regard. to the suggestion of
motion pictures showing cotton mill'
conditions in the South says:
"I note in the Journal of Com-
merce an extract from an article in
your paper advocating the showing
of motion and other pictures lepict-
sing conditions in the South.
"At the Commercial Museum in
'Philadelphia on one Saturday after-
noon last winter, a member of the
staff of. the Museum gave an illus-
trated lecture along those very lines,
which I attended.. While the lecturer
confined .his discourse' to North
Carolina, it covered the subject gen-
erally and, judging by questions asked
at the close and the comment gener-
ally; I should say that the lecture was
enlightening and gave entirely new
conception of affairs to'the audience.
Your suggestion is a very good one."'
It remains to be seen' whether the
cotton mill intares'a of the South are
sufficiently wide awake to the op-
portunity of the country the
character of Zheir cotton anill opera-
tives, the kind of homes they pro-
vide and the advantages of these
operatives, by bha moving picture
The statements given by Mr. Fort
as to the interest aroused by the
illustrated lecture on these lines, em-
phasizes the value of the suggestion
made by the Manufacturers Record.

Commercial fishermen of the
Stuart section are planning to organ-
ize to protect the interests of those
of the fishing industry. A meeting
of Stuart, Salerno and Jensen fisher-

'":.. : The East: Coast. Growers' "Associa-
"':, V tion of Miami largely produces etoma-
9: toes and the'Florida Vegetable Cor-
:.:: portionn of "SanfOrd 'produces mostly
.y :;.:.i ; ..:.p ,:* ,
[!. ,.?'. .'4 .'
.'.i . ..
.' .4" ,,





Marketing Methods Of
Industry Must Be

Unless cotton, of which it has been
said, "it is the most barbarously
handled product in the world," can
claim the primacy for bad methods
of marketing, the citrus industry of
Florida holds the lead. The citrus
crop is one of Florida's great re-
sources. It is one of the great bless-
ings to the American people. It is
now universally recognized that cit-
rus fruit is almost indispensable for
health and that in many kinds of
sickness there is nothing so soothing
and tempting as orange juice. In-
deed, the grower of citrus fruit
ought to idealize his industry and
recognize that he is growing some-
thing that helps mightily to maintain
health, and in the sickroom at home
and in the hospital to restore health.
There is nothing known to science
that takes the place of orange juice,
and yet the Florida citrus crop is bar-
barously handled. It is marketed in
an almost recklessly bad way. Its
value to the grower is greatly de-
creased by reason of the unwise
methods which prevail and the bad
fruit that is often shipped. It some-
times happens that when a carload of
fruit is consigned to some auction
house the buyers are afraid to bid a
decent price because, in many cases,
they know the whole shipment must
be assorted and inferior oranges
sold to the street hucksters for any-
thing they will bring. To a large ex-
tent uniformity in packing is not the
rule with many groves or packing
houses. The whole industry needs a
complete reorganization algng mod-
ern lines, and needs it to a greater
extent, so far as our knowledge goes,
than any other important crop of the
country outside of cotton. Cotton,
however, has one .advantage in that it
will keep for a long time without
injury, whereas citrus fruit spoils
in a short time if not put in cold
storage or consumed in a reasonable
length of time after it has been
A committee of strong men has
recently been organized in Florida
to make a study of the whole situa-
tion and formulate plans for the bet-
ter handling and marketing of citrus
fruit. The committee is composed of
men of high standing and of long
experience in business matters. If it
can bring about a complete revolu-
tion in the handling and marketing of
citrus fruit it will render a service
of inestimable value to Florida.
However, it will need the heartiest
co-operation of the railroad people,
and they must look at the situation
from a broad standpoint for the fur-
ther development of this entire in-
dustry and not from a narrow view-
point of immediate revenue in
freight. They must visualize the in-
dustry as a whole and join in prepar-
ing plans which will systematize the
orange and grapefruit business, to
the good of' the grower, to the ulti-
mate good of the railroads, and to
the good of the whole state and con-
sumers of citrus fruit everywhere.
Given the right kind of system
and management Florida could
double its citrus crop and still find a
profitable market for it. The com-
mission having this investigation in
hand should receive not only the co-
operation of the railroads but also
that of the growers, bankers, and all
others vitally interested in the pro-
gress and prosperity of Florida. They
have undertaken a great task involv-
ing many difficult problems justify-
ing the heartiest co-operation of
every interest in the state.-Mfrs.


W. J. Howey has been very gener-
ous in allowing his many friends to
play on the Howey golf course with-
out the usual charge of green fees.
The least the players could do to
show their appreciation in return for
this generosity would be to make the
work of caring for the course as

small as possible, and observing all
the rules of golf etiquette.
We notice that some of the ladies
have been playing on the greens in
high heeled shoes which makes it im-
possible to putt accurately, besides
the expense of repairing the green.
Then we have seen very few people
Continued on Page 4.


A Prize Catch From Howey's Lakes [

This interesting picture was snapped just after Mr. and Mrs. Charles Scheidecker, of Serena,
Illinois, returned from a fishing expedition on one of Howey's beautiful lakes with a prize string
of big mouth black bass. The catch included twelve beauties, four of them weighing from 7 to
9 3-4 pounds. One of the big ones nearly got away from the photographer.

Lake Region Packing Association

N? 3821

Tavares, F .a P -,-.-192S
ORDER OF ,r i)f.AL

63-276 TA VARES,FLA.


.. cwJ OAza~hs )nay..

Proof of the Pudding

We reproduce the check above be-
cause it illustrates a story that
should be indelibly stamped on the
minds of all those contemplating go-
ing into the citrus business.
On the same day two cars of
oranges from Lake County, Florida,
reached the New York auction mar-
ket and were sold at the same session
of the market by the same auc-
tioneer. One car brought a price
which would equal $5.07 per box net
on the tree while the other brought
a price which would equal 55 cents
per box net on the tree. Remember,
both cars were grown in Lake county
and but a few miles apart. Both
were grown in the ridge section of
Florida under ideal soil conditions.
Judged by ordinary methods of in-
specting fruit there would have been
no difference in the two cars. But
when experts judged the two cars a
great difference in quality showed
up. The result was the difference in
price New York quality buyers were
willing to pay. The car bringing the
$5.07 per box price came from
Howey-In-The-Hills from a rather
young H4owey grove which had re-
ceived scientific care from its incep-
tion. The car bringing the 55 cents
per box price was produced by a
private grove owner who THOUGHT
he knew how to produce QUALITY
There are plenty of good people,
with honest intentions, who will tell
you to stay mnit of the citrus business
-who will tell you, and by THEIR
records prove to you, that citrus
growing is not a profitable business.
But the fact remains that citrus
growing here in the ridge sec-
tion of Florida is probably the most

profitable business in which one
might engage-and it does not re-'
quire a great outlay of capital.

grapefruit costs no more to produce
than does scrub and cull sort.
grapefruit can be produced, from a
Howey grove at about 26 cents per
box on the tree. The whole story of
Florida citrus production hinges upon
the QUALITY argument. In 1926-27
approximately 15,000,000 boxes of
citrus were shipped from Florida.
Less than 3,000,000 boxes were
Quality fruit-and these' 3,000,000
carried the burden of the nondes-
cripts. As a whole citrus production
in Florida is highly profitable-but
in all cases it is the small number of
boxes of the QUALITY fruit which
brings up the average to where the
whole industry' may be classed as

CITRUS growing in Florida is a
highly profitable venture-if youi
produce QUALITY fruit. Before you
invest in an orange or grapefruit
grove come to Howey-In-The-Hills
and make a thorough and personal
investigation. Visit any number of
nearby packing houses. Call on
Howey grove owners. Ask them what
they know about Howey groves.. Get
first hand information-and get it
through your own initiative-don't
be mislead by those who have unfor-
tunately gotten hold of a non-produc-
ing grove. Florida could sell at top-'
most prices 100,000,000 boxes of
QUALITY citrus fruits. The demand
for QUALITY fruits has not nor can-
not be satisfied.

-_,. -...^^^^^^^^^^ . jgyiaaBgj~ .3


Community Church Begun

At Howey-in-the-Hills

'. '
: *,. .: :


.' ..

; :i '. '

come into membership any and all
citizens interested in the work and Offer Power Plant
purposes of a church of this kind, For Students' Use
and while the church as stated above,
is affiliated with the Presbyterian
church, for the purpose of obtaining Another electric light and power
definite aid and supervision, adher- plant has been offered for use of
ents of many of the evangelical de- the University of Florida engineer-
nominations are now members and ing students by the Florida Power
Others will undoubtedly become Corporation of St. Petersburg, ac-
members as the community continues cording to John R. Benton, dean of
to grow. the Engineering college. The plant,
____________ which was formerly located at Belle-
AR E TERING view in Marion County, operates un-
C.ARS ENTERING der low steam pressure and is there-
FLORIDA SHOW fore suitable for use in the univer-
G-AIN FOR 1927 sity laboratories where it will be in-
__ ...... stalled by Prof. Joseph Weil. The
At Jacksonville 274,447 automo- Florida Power corporation recently
bile passengers entered Florida from offered the university the plant at
other States in 1927, an increase of Micanopy, but this could not be used
.1.2 per cent over 1926 with 271,111 in its entirety due to high steam
passengers. These figures are sup- pressure necessary to operate.
plied by the Board of County Com-
missioners of Duval County, Jack- HOLTON'S ARTICLE
sonville, and are based on the num-
ber of automobilists passing over the We call our readers' attention to
Jacksonville-St. Johns River Bridge, the article by H. T. Holton in this
from other States. The number of issue. Mr. Holton knows more about
automobiles decreased, there being Florida agriculture than, possibly,
71,007 in 1927, as compared with any other individual in the State
71,847 in 1926 outside of the Commissioner of Agri-
The largest increase in passengers culture. He has traveled all over the
was from the Southern States, with State. He has been actively engaged
.. ... ....* aL. -

153,035 in 1927, as compared with

134,398 in 1926, an increase of 33
".. per cent. Passengers from other
S' countries and particularly those from
Canada showed an increase of 14
per cent, with 1282 for 1927 and
1093 for 1926. The Middle Atlantic
States showed a 5 per cent increase,
or 56,061 passengers in 1927 and
52,999 in 1926.
The West North Central States
Showed the largest decrease in pass-
engers for 1927, with 3,529, as com-
pared with 6,734 for 1926, or 48
S per cent. The New England States
': ... were next with a 33 per cent de-
';, crease, having 14,133 passengers for
:: 1927 and 21,096 for 1926. The
': Mountain States passengers decreas-
': : ed 18 per cent, having 2667 in 1927
; and 3265 in 1926. East North Cen-
: tral States showed a decrease of 14
per cent, with 39,253 passengers for
:. : 1927 and 46,127 for 1926. Likewise,
....... the Pacific States showed a 14 per
'k..:: .. :ent decrease, with 4487 passengers
:. *. .d for 1927 and 5,399 for 1926.-
: :i: .. frs. Record.

S : A. C. L. Extending
T,. racks To Howey

S. : The Atlantic Coast Line has ex-
S..... tended its tracks from Bloomfield to
.l. the Howey industrial section enabl-
: I .:.. ng the Howey company to load fruit
:~'. j: uices direct from conveyor chains
... : in the plant to the car doors. Where
: the juice plant now stands will be
: :, the main industrial section of Howey-
:'.. in-the-Hills as plans are now under
'.', '. way to build a large packing house
i and possibly a little later a grape-
': fruit canning plant.
,:,," ..

in agricultural purauis iur imiarly
years. He gives credit for the seven-
teen co-operative organizations now
operating successfully to the farmers
themselves. We are of the opinion
Mr. Holton deserves the credit for
much of this constructive work. He
has labored dilligently, often on
rather skimpy pay, to help the agri-
cultural cause along. He deserves a
great deal more credit than he is
getting. He should be holding an
important position in the Depart-i
ment of Agriculture of Florida.


Continued from Page 3.
replacing the turf. Many country
clubs fine the players from $1.00 to
$5.00 for failure to do this.
And another thing we notice is the
lack of a minute or so used in
smoothing the track in the traps. It
is costing possibly around $10,000
per year to keep this golf course up
and neglect by the players should not
be considered lightly.
We would also suggest to the play-
ers that they pay a little more atten-!
tion to golf etiquette, such as being
sure the players ahead are out of
reach before driving, being thought-
ful enough to let others go through
that are playing faster, or if you
have lost a ball.
We are sure that all these players
appreciate Mr. Howey's generosity as
much as we do and that it is just
thoughtlessness on their part that
they would not aid in every way to
keep the course in such splendid con-


The Tampa Board of Trade says
that due to a reassignment of mile-
age of the Florida divisions of the
Seaboard Air Line Tampa has been
made Florida headquarters for that
railroad. Superintendents, division
auditors, master mechanics and shops
will be located at Tampa and under
the new arrangement the various
division heads will also be there. W.
H. Blake, superintendent of the West
Florida division, has been appointed
superintendent of the new Florida
division and H. A. Benton will be
at the head of the rearranged North
Florida territory.
Establishment of new headquar-
ters will bring to Tampa approxi-
mately fifty families and a gain in
the city's payroll of approximately
$4,500 monthly. Shops at Arcadia
will be retained for the present. The
new office building of the Seaboard
now being completed at Whiting
street and Florida avenue will house
division headquarters.


W. J. How(

As State

Builder of Citrus Em-
pire Rivalling Henry

Throughout Florida may soon be
heard the rat,tat,tat of the electric
riveter building factories for the
canning of the juice from Florida
oranges and grapefruit. On top of
this comes the plants that will pre-
serve the fruit in its natural stage
for national distribution. Florida,
long the land of the exploiter, the
pseudo-business man, the Ponzi re-
servation, is fast becoming the land
of the shrewd, careful, calculating
business executive. W have passed
through out time of fancy, our period
of bedlam, our 1925 edition of spe-
culation and rampant gambling. Our
organizations, left-overs from long
ago, are inadequate, stagnant and
not in touch with the modern idea of
progress. They must be re-vamped,
re-made and re-manned. That goes
without saying. It applies to every
branch of Florida business, Florida

Services Held Every
Sunday in School

The definite organization of a
community church at Howey-in-the-
Hills has been effected through the
signing of a church constitution by a
large number of the citizens of the
community, and services are being
conducted each Sunday morning at
11 o'clock in the school auditorium
The Community Church is affili-
ated with the Presbyterian Church of
the United States, which body dele-
gated Reverend Alexander Linn of
Sarasota, Florida, as the organizer,
and the Presbyterian Church will
assist the Community Church in sup-
plying its pulpit with trained and or-
dained ministers and will aid in a fi-
nancial way. Reverend Anderson of
Mount Dora is temporarily filling
the pulpit.
Officers to govern the church or-
ganization were elected at the regu-
lar annual meeting of the congrega-
tion on March 7, 1928, to hold office
during the ensuing year. These offi-
cers are as follows:
Board of Trustees.
C. M. Pinkerton, Chairman.
Mrs. G. W. Carpenter.
W. T. Noling.
Jewell W. Smith.
Celia Edwards, Secretary.
R. E. Balmer.
F. S. Archer.
N. W. Swartsel.
Herbert Eaton.
W. S. Mare, Clerk.
Church Treasurer, W. S. Mare.
Much interest has been shown in
the organization to date and it is
+th o i/l iTeu of the rtfF~^oroa ize to* we]-

operation should take into considera- Following these two great pioneers
tion all phases of production as well came W. J. Howey, the subject of
as that of marketing. He believes this-sketch, who is today carrying the
some satisfactory plan will soon be idea of his two great tutors into a
worked out whereby citrus growers more advanced program than either
and farmers generally can be financ- dreamed of, that of coupling the pro-
ed without having to share 50 per-ducing of quality fruit with the mar-
cent of the crop with individualketingof that fruit. Howey's idea
usurers who are now climbing the is standardization plus the produc-
ladder to financial success over the tion of a quality product You can
fallen bodies of the struggling far- not beat that plan. You can not beat
mer. These are the men who act as th qaty arm alone, but when
a sort of one-man bank. They go te quality argument alone, but when
a sort of one-man bank. They go that idea is coupled with modern
about financing individual farmers. marketing ideas y ou have a combina-
They demand their pound of flesh- mtion that would not he opposed by
and get it with interest added. As
any capable business executive. Mr.
long as this vicious system is allowed Hany cap e bu iny e an Mr
to go on, thinks Mr. Howey, we will sowertakes the tiny seeds and ,
continue to have chaos in certain supervises every angle of production,
lines of agriculture. picking, packing, culling and selling
lines right on down to where the fruit or
juices have gone into the hands of
Offers Big Sum To the satisfied consumer. His plan
Advertise Florida eliminates the selling agent, the com-
mission man in the North, the whole-
J. C. Penny, head of the Penny- saler and the retailer. No man or
Guinn Corporation, of Penny Farms, set of men, no organization whether
Florida, has announced that he would a wholesale organization or merely a
give as much as $10,000 towards a fruit selling organization or merely a
million dollar fund to properly adver- fruit selling organization, can pos-
tise Florida's agricultural possibil- sibly jeopardize the Howey trade-
ities throughout the United States. mark. He protects his product and
Some time ago W. J. Howey an- his profit from the beginning to the
nounced that he would give a like end. His plan goes Henry Ford one
amount for the same purposes. It better-even goes farther than

now appears that the sum will be
raised so that advertising can start
early this fall.

The Florida State Prison Farm
will at sometime in the near future
be one vast nut and fruit bearing
plantation according to plans of the
board of commission of state insti-
tutions. Aubrey Frink, nurseryman
and horticulturist at the farm states
that 450 acres of land have been

Standard Oil.
He is now opening retail stores at
the rate of eight per week. He will
continue to open these stores until
enough have been opened to sell all
the fruit his 60,000 acres will pro-
When that time comes his retail
business will approximate $150,000,-
000 annually. He is doing for
Florida that which the organizations
have been unable to do all these

planted to various fruits and to tung I years-make Florida citrus the

edition, and add to the enjoyment of oil and evergreens. Satsuma oranges trump card of the state insofar as the
the game by being more courteous are also among the various fruit cash crop is concerned. Another
to other players.-Tavares Citizen. trees. Henry Ford has announced his plan


C. C. Commander, head of the
Florida Citrus Exchange, is, by all
tests, an able executive. That he is
surrounded by several small-calibre
men goes without saying. That his
efforts have been retarded and held
back by politics and jealousy within
the organization is manifest to all.
He is likened unto an Napoleon with
a shabby army of conscientious ob-
jectors. They will not fight; i. e.,
they will not fight with the Com-
mander. They hum and haw-and
get nowhere at all.
The whole organization needs re-
vamping. Think of a bunch of
farmers "electing" an advertising
manager. Can anyone with ordinary
horse sense imagine such a thing?
Let us repeat that Mr. Commander
is an able man. Let us go on record
that we favor a citrus exchange not
dominated by any other co-operative
organization. The sale of Florida
citrus is a big job. It CAN NOT be
sandwiched in with some organiza-
tion selling everything from soup to
nuts. We almost despair of a
bunch of farmers "running" any
business other than farming. Why
should we yap on and on for a
"farmer organization?" WIhat we
need is some executive management
equal to that employed by General
Motors, the J. C. Penny chain stores,
the Atlantic & Pacific chain stores
and others. We can not get that
ability from an organization of far-
mers. C. C. Commander is an able
execntive-hut he is hogtied.



Other Fruits.. |'-* a pe ce .. o. iro
With average growing conditions, oxide, produces the results obtained
the 1928 crop of grapes is expected by Taylor and Alter in diabetic con-
the 1928 crop of grapes is expectedditions. Fruit from many different
to show a considerable increase over
1927. Plantings of this crp have 'localities in Florida was tried, and
gradually increased the past several either no results were obtained or
years and were particularly heavy blood sugar was greatly increased
years and were particularly heavy under its use. In eighteen cases,
last year. In two or three more u r e n heurni
years production of grapes should sugar reappeared in the urine in
nearly double forty-eight hours after its adminis-
nearly double. tration. although in every case there
No important changes are looked rto 110" erycster
for this year in ethe production of had been from ten to twenty days of
perthsypsorpahest, freedom from sugar, preceding the
pears, plums, or peaches. ,. .
paspulr ad eaest. use of the lowland fruit. Substitu-
Poultry and Livestock.
Nou yal figes a yt a. tion of the hill grapefruit resulted in
No official figures are yet avail- a p t d e o
,. a prompt disappearance of the
able as to the poultry, hogs, beef
and dairy cattle on Florida farms at.sugar. The fruit, grown on the south
the present time. It is a matter of shore of Lake Harris in Lake county,
common knowledge that the produ- the section known as the Howey de-
common knowledge that the produc- .. -,. ,
,, I velopment, is the only fruit found
tion of poultry and eggs has increas- veop meant, is the only fruit found
ed enormously the past year, and possessing these merits. There is
competent authorities also estimate good ground for the belief that this
competent authorities also estimate... .. .
I fruit carries an enzyme which, in
a large increase in hogs and better c i
grades of beef cattle. It is not be- addition to its wonderful power of
grde of bee cate It is no be- increasing the alkalinity of the blood
lived there has been any substantial increasing the alkalinity of the blood
increase in the number of dairy and gastro-intestinal tract, and as-
, .1 r Isisting in restoring faulty and unbal-
cattle or in the production of dairy sitting in restoring faulty and unbal-
products anced metabolism, brings these re-
prodcts suits. Best results were obtained by
for bringing before the nation Flor- the administration of six grapefruit
ida's gift to that nation-pure citrus daily. Analysis shows that each
fruit juices which will be available grapefruit contains 2.4 Gm. of pro-
throughout the seasons. He is open- tein; 0.6 Gm. of fat, and 31.2 Gm.
ing stores throughout that nation. He carbohydrates, which are converted
is taking the thing in his own hands, into 32.65 Gm. of dextrose and equal
He has determined that Florida citrus 139.8 calories. Six grapefruit thus
shall come into its own. He is not have 839 calories. Clinical experi-
primarily interested in profit mak- ence and clinical analysis of the
ing. He has an idea and sufficient blood have clearly demonstrated that
capital to carry on. Whether Florida this grapefruit burns much more
knows it or not W. J. (Bill) Howey, blood sugar than insulin, and also
who calls himself an Illinois farmer, does what insulin does not; corrects
is lifting the state from the citrus the cause. Its effects are much more
doldrums-and he is doing it with- lasting than those of insulin, and a
out brass bands and sounding bells very large percentage of the cases
-quietly and alone.-Florida News- are substantially cured." Ocala
paper News. Star.

Continued from Page 1. politics, Florida education. We have
ducer to ship immature fruit the been living in our teens. We are
price range all around would easily now grown to full manhood and must
be 50 cents a box over prevailing face things as men face them. It will
prices, be good for us and good for the na-
"This one piece of legislation tion, for Florida holds a secret for-
would add annually to the income mula that will, some day, help build
of Florida and Florida's growers young America's manhood so that the
more than $7,000,000. A federal invader will face a sturdy race, a
inspector should be on every car healthy race, a race of men and wo-
that leaves the state, but the in- men capable of enjoying life to its
spector should be in the packing fullest. For that reason the nation
house, and this inspector should owes it to its subjects, if people liv-
know matured fruit, or better still, ing in a republic may be called sub-
tree-ripened fruit, and should not jects, to encourage Florida from
recognize what should not be every angle within legal limits and
shipped." wibbin reason. Here we live under
Here he gives some real sugges- the same flag, breathe the same at-
tions for the improving of the fruit: mosphere, and worship God accord-
"Why not select your buds from ing to the ritual of America. It is a
a tree that is producing quality part of the great Union, its people
fruit of the right size, color and are America personified-Babbitts
texture? It is certain that every and Rotarians, Methodists and Uni-
opportunity should be embraced 1 versalists-one great conglomera-
for reproducing a high quality of tion of 'Americanism in the whole.
fruit from a good tree, rather than We are not a separate part-not an
from a corrupted tree. This is the out-of-the-way crowd living in some
first step in breeding up citrus remote peninsula. We plan to carry
groves, on without outside aid, but we ask
"To make my position clear, un- that people elsewhere make an effort
less the budwood is carefully to understand us and our peculiar
selected in all probability you will situation.
inbreed your fruit in much the The progress Florida has made has
same manner as Florida livestock been due, in in most part, to indivi-
is inbred, so much so that a steer duals. Flagler for instance. In the
That gets behind a fence post is realm of things citrus the progress is
invisible, due to three or four individuals.
"Quality fruit when properly First comes Dr. Ross who came here
bred up does pay, and always has from Ohio and introduced the budd-
paid. It has always commanded ed tree, the scientific bred and graft-
preferred prices in preferred mar- ed tree. Then came Dr. Inman who
kets. Bear in mind that the man carried on the work of Dr. Ross. Let
who produces quality fruit meets me say in passing that nearly all the
no competition. There is no corn- state papers hooted at Drs. Ross and
petition at the top." Inman. They were introducing new
Mr. Howey is a firm believerin ideas and the old "crackers" did not
cooperation, but he believes that co- want to see new dirt thrown up

,y Lauded


U. S. Plans To Aid
State Cattlemen

As an aftermath of the tick eradi-
cation work which has been system-
atically pushed in West Florida,
and which has rendered Northwest
Florida free of the cattle pest, the
United States Bureau of Alimal In-
dustry has shown a disposition to
cooperate with the Florida State
Livestock Sanitary Board and is now
making plans to send a carload of
pure bred beef type bulls from
Tennessee and the Virginias, and
these bulls will be purchased by the
open range cattlemen of Escambia,
Holmes, Jackson, Calhoun, Gulf and
other West Florida counties.


Continued from Page 1.
marketing agencies an average of be-
tween $3.50 and $4 per box, and the
most conservative figures place the
gross returns on this season's crop at
between five and ten million dollars
more than last season's.
It is said that approximately 3
million boxes of the last crop are yet
to move.
This year will see approximately
a million more trees come into bear-
ing which with average growing
weather indicate a crop of around 18
million boxes.




Medical Research Re-
veals Value of Citrus

Ever since Dr. W. A. McKenzie of
Leesburg, announced that he had
found the juice of Florida grapefruit
a valuable aid in the treatment of in-
fluenza, in his practice during the
World War, members of the medical
world have been finding many uses
for grapefruit as a therapeutic agent.
Someone has even discovered that
grapefruit is good for the teeth, but
the latest testimonial to the value of
this palatable product of Florida's
soil and climate is found in a recent
issue of the Journal of the American
Medical Association, an extract from
an article on scientific medical re-
search written for the Michigan
Journal, in which the writer des-
cribes some experiments made with
grapefruit as a therapeutic agent in
the treatment of diabetes. While the
article is highly technical it is not so
much .so that the layman will not be
able to understand its import. It
is reproduced below:
"Grapefruit grown on the hills of
Florida, where the soil is composed
of a top layer of Norfolk loam and a
very deep subsoil of red sand clay
perr1'in?,abo hut 3 1eii cna.pyt ofironv