The Howey tribune ( February 1930 )

MISSING IMAGE

Material Information

Title:
The Howey tribune
Uniform Title:
Howey Tribune - February, 1930
Physical Description:
Newspaper
Language:
English
Publisher:
W.J. Howey Co.
Place of Publication:
Howey-In-The-Hills Fla
Creation Date:
February 1930
Publication Date:
Frequency:
monthly
regular

Subjects

Subjects / Keywords:
Newspapers -- Howey-in-the-Hills (Fla.)   ( lcsh )
Newspapers -- Lake County (Fla.)   ( lcsh )
Genre:
newspaper   ( sobekcm )
newspaper   ( marcgt )
Spatial Coverage:
United States -- Florida -- Lake -- Howey-in-the-Hills
Coordinates:
28.716111 x -81.774444 ( Place of Publication )

Notes

General Note:
Herman A. Wilson, editor.
General Note:
Description based on: Vol. 11, whole no. 141 (Apr. 1930).

Record Information

Source Institution:
University of Florida
Holding Location:
University of Florida
Rights Management:
All applicable rights reserved by the source institution and holding location.
Resource Identifier:
ltqf - AAA2571
ltuf - AKK3156
oclc - 32686972
alephbibnum - 002015764
lccn - sn 95026064
System ID:
UF80000317:00006

Full Text
















TH OE RBN
G



111M4


















LK




































t 7- 7-0





-4-4





at '14 .



"11,444 O
41 e 44 t ~ b o o f -4 4 4_
du d ,0 a, am44 4,ed" I Ase 4,gzi
44I sa wit is 44
4,O ''i I4*4t ills

4 4 4 features, 4 -






sivee shde, And up 4 ret me, an thogh toacm odt o.



4 44?



t4 ,w ,i :in4
'th ngt ho u, e an 4 g he lage. "Hrdy oth



brazn cub oul strke n rsoudin ell th th anientods bu ofmoreuseI tust Yo
hour ofChrstma? Oer nd oer reeate th mut hae kownmy gandathr.



halowe wod, an eac~irieit ada sr, g .Yo asonih e. homdoyouinen0







:,sound. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ 4 Whr -e.h- nwakte OdSnaCas.Dntyurcl i en











TWO____ ________ THE HOWEY TRIBUNE


~.


DECEMBER, 1927


VIRGIN SOIL


.Only a few years ago Howey-in-
the-Hills was a vast stretch of vir-
gin soil. Today it is the home of the
wqrld's largest orange and grape-
fruit grove. Mr. Howey visited this
region on a hunting trip. Here he
saw the great possibilities of build-
ing a "Citrus Empire" and the vision
has become a reality.


(2) THE NATIVE LEMON TREE
No one knows how or when the
rough lemon was brought to Florida
-possibly the early Spaniards
brought it from the old country. But
it has proved its mettle. It is the
hardiest of all the hardy plants of the
semi-tropics. It is used at Howey-in-
the-Hills as the best possible root sys-
tenm for the special soil found only
along the higher sections of Central
Florida.


(3) PLANTING THE TINY SEEDS
FROM THE ROUGH LEMON
Guess work is not compatible with
guarantees. Howey guarantees the in-
vestor against any loss whatever. He
can not guess. To eliminate all guess-
work, he takes the seed from the wild
everglades of Florida-seeds of the
native rough lemon-and stands by
until that tiny seed is delivered to the
satisfied consumer in the form of
tree-ripened quality fruit. A Stan-
dard Oil or Henry Ford plan.


(4) CULl IVATING THE YOUNG
TREES IN THE NURSERY
A child is not quite so hard to
bring up properly as is a tree. A
tree breathes, suffers and has its
moody spells. Scientific culture, as
Mr. Davy has proved, is necessary
to develop the young tree. The How-
ew horticulturists are so human that
they believe that the little trees are
also human. The Howey nursery
is a sort of kindergarten. These
sturdy little fellows must bear the
burden of giving to the nation Flor-
ida't gift. They must be given every
aid humanly possible-and at Howey
they get it.


* \


p


(5) THE ROUGH LEMON IS
BORN AGAIN
Grafting is breeding. Breeding
spells improvement. Here you see
the mature bud, taken from a pedi-
greed Howtey Valencia-grafted to
the sturdy rough lemon root system.
Step by step the Howey system is
carefully guarded against outside in-
terference.: Howey. guarantees re,
sults-Howey must 'now every move.
In all America there is no business so
carefully guarded.


V;>


(8)) CULTIVATING THE GROVES
Much, or little,' can bf said about
grove cultivation. Hoiwey employs
about 600 laborers in all to care for
the groves owned by investors "all
over" the country. He feels, after
22 years of study, that he has the
best -system. He is not egotistic,
however, or else he would not, spend.
thousands and thousands of dollars
'fo refiarclVwork. If you own a
Howey grove you can bet your bot-
tom dollar that that grove is having
the best care known to horticultur-
ists. Howey guarantees your profits
so he must hive the best horticultur-
ists money can hire.


(10o) ASSORTING THE WHEAT
FROM THE TARES
There is little difference discern-
able from the exterior of an orange.
But to the professional buyer there
exists a great difference-sometimes
as much as $2.00 "per box on the tree.
Mr. Howey gua4intees that your
choice fruit will Bring top prices in
any market, so he culls till it hurts-
not the owner but the packing
house man who hates to see "such
good fruit going into the cull assort-
ment." Read on and you will learn
what Mr. Howey does with the culls.


(6) THE ROOT SYSTEM
The root system of a grove repre-
sents the foundation of the house.
If that house be built upon sand it
might fall. The Howey foundation
(the root system) is built upon solid
rock. Note carefully the root sys-
tem in the left hand of -the man in
the above illustration. -It has a club
foot. It cost Mr. Howey about $4.00
to produce this- youngster but it must
go. It is not perfect-and no imper-
fect youngster can enter the Howey
fold. Howey guarantees profits
to the purchaser and an imperfect
foundation is not a good guarantee.


A Citrus Cycle Complete


Howey guarantees to every purchaser of a Howey pedi-


greed grove a handsome profit.


In order to do that he


must not permit outsiders to interfere with any of his

business. Here we attempt to picture the Howey plan.

It is Standard Oil methods introduced for the first time,

into Florida citrus. Just remember that Mr. Howey

has been at the business of thinking out profitable plans.

for Florida citrus culture and Florida citrus selling for

more than 20 years.


(II) Where Culls Become Profit


Here you see the Howey juice bot-
tling plant. It might have been called
the station where loss turns to pro-
fit, as it is the station where the culls
are turned into wholesome juice
which is sold through the. Howey
stores to the public. This juice is
"Florida's gift to the nation."


(12) THE FINAL STAND
Above is pictured a Howey fruit
and juice store. This is unit number
one of a system destined to rival the
great chain store systems of the
country. When all the stores are in
operation the total annual sales will
surpass $100,0.00,000-maybe more
nearly twice that amount. Thus Mr.
Howey has eliminated all the middle-
men. He takes all the profit from
citrus culture, citrus selling and
gives it back to the owner of a Howey
pedigreed grove. It is universal own-
ership under unified control.


(7) Planting The Root System
The artist, when drawing the
above illustration, did the Howey
company a service unconsciously, he
drew an imperfect root system. There
are no forks, no sprangles on a per-
fect Howey root system. The man to
your right is holding the little "stub"
just above where it should have been
cut off. Our alert bhoticultGirist'
had a good laugh when he saw this
illustration. But that is why we pay
the highest salary paid in the United
States for a real horticulturist.


(9) HARVESTING THE CROP

You may not believe it but there
is a science to picking the fruit.
Even picking the feathers from a
goose is a sort of science. If the
fruit is not properly picked, that is
to say, scientifically picked, the tree
suffers as a result.' 'Mr. Howey
learned this lesson about twenty
years ago. He now employs his own
pickers-and they know how to prop-
erly pick the fruit from the tree.


(13) THE CYCLE IS COMPLETED
This fellow is a bookkeeper for the
Howey company, we will call him W.
S. Mare in order to identify him. Mr.
Mare is writing out a check covering
the profits, you, as an individual
owner of a Howey pedigreed grove,
get annually. Mr. Howey guarantees
that your grove will pay you a hand-
some profit. Before we write "finis"
let us suggest that you check up on
your old holdings and see if you
haven't some bonds, some cash in
the bank, some assets that are not
paying you the profits to which you
are entitled. If so let us suggest
that you make inquiries about How-
ey-in-the-Hills. You owe this to
yourself-why not do it now?


"I




I

Ft






IL

ii












if


t%- I


;-.-.'


r-


I I I


.#


*1 .





DECEMBER. 1927


THE HOWEY TRIBUNE


When the Howey Sales Force Meet in Annual Conference
At Howey-in-the-Hills, November 4th, 5th and 6th


whereby all phases of the business
Sr1 mmay be amply protected. This plan
A ureat uitrus Deveiopmenu '"".r~oe o
A G re t C it u D evel p m nt eliminates several factors in the bus-
iness. It places under one manage-
I ment the whole program. It puts the
(Reproduced from The Citrus made a careful and thorough soil responsibility squarely up to Mr.
Industry) survey. He bought 102,000 acres, Howey and his organization.
IThis is his last stand. This is his cit- H n n..
Lest some one acuse us of writing Now for the Howey c Today there are many ideas,
rus monument. NoIo heHwy "
this article for propaganda purposes pla mofmn. cr c r an H many plans, many schemes entering
I want to state that it required con- a plan o citr s o successful into the five phases of citrus. One
siderable effort on my part to get p.. w.. man owns a grove, another cares for
a, > .. development bentond ]t.... . *^ .. ..
Mr. Howey's permission to put it into development behind it. it another picks the fruit, another
print. If it smacks of propaganda it 1-We select and plant our own packs it while several take a rake-
is due to my inability to keep it out. seeds for the root system. off from selling it. This needs be un-
A little more than two decades ago 2-We operate our own nurseries der the present situation. But where
W. J. Howey set foot on Florida soil here on the property, an organization with the magnitude
for the first time. He was at once at- 3-We cultivate our own groves of the Howey company is engaged in
traced to the possibilities for mak-fby our own organization, the citrus business it would be folly
ing money by cultivating the orange I 4-We pick and pack our own tu scatter the responsibility on many
and grapefruit. He studied under Dr. I fruit by our own employees, shoulders. Standard Oil may have
SRoss and Dr. Inman. He gathered all' 5-We operate our own juice hot- been roundly cri ised in the past but
the facts then obtainable. He got in- heart canning plant. none will accusI that organization
to 'the business and has been in it I 7-We operate our own juice bot- oft chasing rain ows. It is success-
ever since. He has made for himself tling plant. ful- very muc l, o. The Howey
a fortune out of that business- and; 8-We market our own fruit by plan is Standard Oil methods applied
has also made countless others inde- our own marketing organization, to the Florida cit'usq problem.
pendent for life. I 9-We sell direct to the consumer Last season e 4 did not market all
"I want to know, he asked Dr. through our chain of stores. our fruit through' our own direct sell-
SRoss, "if this is a business where 10-We protect our products and ing plan, but what we did market
Sthe masses may profit by taking part profits from the seed up. brought a net oi tree price of $3.50
ib it." Dr. Ross smiled and answered You will admit that this is an am- per box. This year, we plan to market
affirmatively, bitious program. You will admit that every box ourselves. We are striv-
Mr. Howey's work at Star Lake, it requires much capital and a huge ing to demonstrate that citrus is '
Dundee, Lake Hamilton and Winter organization to see it through suc- truly Florida's $ qnimp card. It is the
Haven is now history. He came to cessfully. All this is true but 22 years most profitable1 business in which
':. *hat is now known as Howey-in-the- engaged in digging out all the one may engage-but intelligence
:; Hills on a hunting expedition. His ex- facts pertaining to the cultivation must govern it. T6 plant a gro'e and
perienced eye took in the situation and marketing of citrus convinces us trust to luck is! suicidal. An orange
.*........here among these graceful hills. ..He that it is the only possible plan tree requires thle .same delicate care
,,: , .r' ... _:_. . ...which an intelligent mother gives her
*''^^'^' _____ child. The su 4ctssful marketing of
citrus demands aijility in selling. The
-., hodge-podge plan: leads" to but fail-
BLUE. -ore. Every part of the business must
BLUESTONE DUSTS be managed by nmen who know-and
Iv who are directly responsible for the
2'0t .success of that i business. Why allow
Some John Jones, to sell your fruit
AiRTIF U R : .. for a commission? Why permit some
A D wholesale fruit house in Chicago to
Sadd on to your' f'uit a profit which,
I in many cases, amounts to more than
1 T F 'what it cost to produce the fruit and
1': '":1.'. "1 d " send it to market.?
^- ::..***' : *. *o+ J^. oi o_ r JL J kit
i The Howey company is not en-
.... ... Manufacturer's Agent gaged in selling orange groves. In
.': fact it does not sell groves. It sells
For Iservice to the Iman or woman who
Atlan;t;i Unt eAt ze .selects and pays for the raw land
:. Atlantic & Gulf Fertilizer Company, Ihere. The purchaser may live here or
: Jacksonville, Fla in Halifax and it makes no difference
: whatever to Mr. Howey. His grove is
Fie:ldFo. rceSpayPu p Co pany caredd for by the Howey organization
S* : ...ield Force Spray Pump Company, Ijust the same. 'His fruit is marketed
i''F N rElmira N. Y. by the Howey organization just the
ICalifori.ae'..i.co: .same. He gets his profit from his
'K :":'" S r grove just the same. His purchase is
.. :.:. . California Spray Chemical Co. not a place where the gambler may
V Watsonville, Cal. hope to reap the gambler's profits. It
l .. e' is a place for investment-and each
: :: Corona Chemical Division, investment is guaranteed against loss
Wis. ':. of principal or interest. That is why
vMilwaukee, WiS. Mr. Howey @an not afford to scatter,
'"" :' responsibility. He must protect his
products and his profits. He enters
: into a solemn contract with the man
or woman who contracts for his ser-
S :'. vices. Were he engaged solely in sell-
7. WE HANDLE ing orange groves he could afford to
: place a part of the responsibility on
::: MIXED FERTILIZER, FERTILIZ- other shoulders. As it is he can not
ER1.V:'" ....t:.:.N ... .i-- afford to delegate one iota of re-
. ,-:" ER MATERIALS AND INSECTI- sponsibility to' outdoors- and he
S:" .. doesn't. ,
S'::': : CIDES Only a few years ago total taxes I
'". :. paid here amounted to about $2,-
00. : ': "00.-it now exceeds $140,000.00
::.,...:.::".. ..Nicotine Sulphur and Bordeaux Dusts The Howey company operates the
Complete Line Spray Outfits and Accessories largest tractor force in Florida, the
a i ui largest mule team force in Florida,
;; tSulphur t Emulsions he largest force of men directly en-
i =:,, The Best (VOLCK) Spray gaged in caring for citrus groves.
,,; ,: Peruvian Guano Howey-in-the-Hills is the undisputed
e -single citrus empire in America. The
*i, All Florida Spray Emulsions largest of its kind in the world.
I":':". mention some of the physical as-
:!i"''*.pects of the business to show that
. OFFICE AND WAREHOUSE ON EAST MAIN the Howey organization is able to
l," ,',..* = ST N carry on this program. The Howey
-i:' STREE^ ;:T, PHONE 229 plan, while not aimed at taking any
.,..:.. 1..i..' .: (:LEESBURG, FLORIDA glory away from Calfornia, will
"C:ll: ....:...:.. FLORI.A bring to Florida a certain amount of
.' .......^ p .'". pride that is justly hers. When these
i+i ? ':* Ii. *: *;: 60,000 acres are all producing at ca-
: SODA AMMO-PO pacity this one single development
S: ;*.:' e^ ^ -^:'**:*,^. ,. .Amm:^-^.^:, .will produce about double the fruit
*p r : .... producedd this season over all the

.. state. Some may say, without think-I
e',.i.. : ing, that supply will then exceed de-j
= ;:,,t . . .


mand. Such assumption does not war-
rant the time and space necessary in an fru urti
answering. We know that up to date G a --r U-- t a C a v
supply has had absolutely nothing to
do with prices our fruit has fetched. (From the Ocala Star) sugar reappeared in the urine in for-
Sof ty-eight hours after its administra-
We know that supply is a million Ever since Dr. W. A. McKenzie, of tion, although in every case there
miles behind demand. When the Leesburg, announced that he had had been from 10 to 20 days of free-
price was around $1.13 per box. found the juice of Florida grapefruit dom from sugar, preceding the use
When the state produced close to a valuable aid in the treatment of of the lowland fruit. Substitution of
19,000,000 boxes the price was some- influenza, in his practice during the'the hill grapefruit resulted in a
where around $3.50 per box. Neither World war, members of the medical prompt disappearance of the sugar.
supply nor normal demand had any- world have been finding many uses The fruit, grown on the south shore
supplynor normal demand had any- for grapefruit as a therapeutic agent, of Lake Harris in Lake county, the
thing to do with this upward trend. Someone has even discovered that section known as the Howey develo-
It was brought about through force- grapefruit is good for the teeth, but meant, is the oply fruit found posses-
ful and direct education. Th demand the latest testimonial to the value of sing these merits. There is good
did not exist until it was created, this palatable product of Florida's ground for the belief that this fruit
There was no demand for automo- soil and climate is found in a recent carries an enzyme which, in addition
biles prior to 1885 because people issue of the Journal of the American to its wdpderful power of increasing
had not heard about them at that Medical Association, an extract from the alkalinit4 Sf\the blood and gas-
time. When educated up to the stand- an article on scientific medical re- 'trointeitinal tradt, aind assisting in
ard of the automobile it was in great search written for the Michigan Jour- restoring faulty and unbalanced me-
demand. nal. in which the writer describes .tabolism brings these results. Best re-
Mr. Howey is going through with some experiments made with grape- suits were obtained by the admini-
his program, going through because fruit as a therapeutic agent in the station of six grapefruit daily. Anal-
he knows it to be successful. He has treatment of diabetes. While the ar- ysis show that each grapefruit con-
carefully tried out and proved his tidcle is highly technical it is not so tains 2.4 Gm. of protein;
plan successful. The question from much so that the layman will not be 0.6 Gm, of fat, and 31.2 Gm.
now on is to quickly bring into bear- unable to understand its import. It protein; 0.6 Gm, of fat, and 31.2 Gm.
ing the remaining unplanted part of is reproduced below, carbohydrates, which are converted
the 60,000 acres of land he has cer- "Grapefruit grown on the hills of into 32.65 Gm, of dxtrose and equal
'tified to be perfect for the propaga- Florida where the soil is composed 139.8 calories. Six grapefruit thus
tion of citrus. lof a top layer of Norfolk loam and a have 839 calories. Clinical experience
Sweet Stvery deep subsoil of red sand clay and clinical analysis of the blood
Sweet Sixteenth Century carrying about 3 per cent of iron have clearly demonstrated that this
SCloverleaf American-With 50 oxide, produces the results obtained grapefruit burns much more blood
cents and a copy of Emersau's by Taylor and Alter in diabetic con- sugar than insulin, and also does
Essays, Miss Rose Host, 290-year editions. Fruit from many different what insulin does not; corrects the
old winner of a beauty contest, localities iin Florida was tried, and iicause. Its effects are muchnro
walked aboard the liner Manchur- either no results were obtained or lasting than those of insulin, 'and a
ia bound for Hollywood, and hi3 blood sugar was greatly increased very large percentage of the cases
herself until the boat started, under its use. In eighteen cases, are substantially cured."


I.- 71


Florida's Leading House of

QUALITY PRODUCTS


OUR STORAGE AND DISTRIBUTING WAREHOUSE
1040 West Amelia Avenue, Orlando, Florida

STATE DISTRIBUTORS OF


BEAN POWER
SPRAYERS AND
DUSTERS
Leaders in Their
Field for Three
Decades


NASH ACME BLOUNT FARM PEORIA END-
HARROWS IMPLEMENTS GATE FERTILI-
The Indispensible The Famous ZER SPREADERS
Grove Tool and BIount Orange Insure Even Distri-
for Bed Plows and button. "Time and
Preparation Disc Harrows Mone, Savers."
Fasco Dusters and Sprayers


MANUFACTURERS OF

IDEAL INSECTICIDES
THE PRODUCTS SUPREME
Use Fasco Flo-Oil in Your Spraying Program to Con-
trol White Fly and Scale Insects

Make Use of Our Service Department


B. F'. FLOYD
Horticulturist


JULIAN J. CULVER
Entomologist


Our Stock of Spraying and Dusting Materials and
Equipment is the Most Complete in the State

FLORIDA AGRICULTURAL SUPPLY COMPANY
ORLANDO-General Offices JACKSONVILLE-Factory


ad


II _


1 r


/;


I


m | .


RVAMM


a ~ar cc U, cc S we


TH REL








FOU TH -OEY.R--NEl-CERIaL 12'


": WHEN STONEWALL JACKSON WAS A MILLER .
By RAY A. FRAME
Through fertile valleys, under the and compassion. He never failed to By training he was a soldier; and concerning his early boyhood activ- activity thereafter for more than foundation. All indication of the
shadow of the hills, past old houses thank God for victories in battle, yet when trouble between the states got ities around the most hallowed spot forty years. At time precisely unde- quality of the timber that once
that stand by the aide of a road, the unwaveringly held to that faith when to a point where war was inevitable, of his memory, termined, but prior to 1830, the foun- abounded in the community is shown
historic Monongahela wends its soL defeat and disaster-even death- he did not have to make up his mind. In 1808 an eight-foot dam was dation timbers and machinery were by the handhewn beams, which are of
emn and soundless way until it were his portion. He patiently resign- Loyalty demanded that he fight in constructed in the river for the pur removed to the opposite side of the popular, 16 inches square, 40 feet
reaches a point just below Weston, ed himself to his fate, feeling secure defense of Virginia, and he was a poses of supplying power for a saw river. Here they were housed in a long and free from imperfection to
W. Va., where now stands a shabby in the thought that all was being loyal soul-loyal from the tip of his mill and grist mill. In or near that building-a combination of hand this day.
and weather-beaten old milL There worked out according to the divine toe to the crown of his noble head. year machinery was brought from hewn lumber and lumber sawed in The building contained two flour
it stood nearly a century ago, and plan. Had be been born in Maine he elevated the Anglo-Saxon race to one of the earlier mills of the Jack- the sawmill just above. The *ife mills, two bolting machines, and
there it stands today-a monument or Massachusetts, he would have pinnacles of grandeur never reached sons near Clarksburg (then Virginia, of a distinguished resident of Weston buhrs for corn and other grain.
to one of the most peculiar charact- fought just as valiantly for the pres- before nor since. Happily that ter- now West Virginia) and installed W. Va., born in 1834, relates that the Power was supplied by two wheels
ers these hills and valleys have ever ervation of the Union as he did to de- rible struggle "brought forth upon in a log building on the east shore first mill building on the present site located under the mill and operating
produced or likely will produce, fend his native soil. this continent a new nation"-new (opposite the present mill). Con- burned when she was a small child, horizontally, rather than the open
Thomas Jonathan Jackson could Mr. Jackson was not a secession- ;in principle and new in determination stant trouble was encountered; the and the present building was erected the overshot wheels as depicted by
pray earnestly and devoutly that Al- ist. He was not an ardent states' to provide liberty and protection to bend in the river threw the current thereupon, early artists. During the Civil war
mighty God have mercy on the foe, rights man. He did not fight an all- all who claim it as theirs. against that side, and the erosion An old print examined by the writ- or War of the Cecession as it is us-
and then order a charge the fierce- powerful federal autocracy. He did Much has been said about this caused the building partly to slide er bears the notation "Jackson's ually referred to .in the South par-
ness of which would chill the mar- not fight to maintain the institution hero of a dozen nations. His fame as into the river bed. To this day a Mills, 1837," which would seem to in- ties of federal troops damaged the
row in the bones of an Atilla. In line of human slavery. He fought for the a soldier and shrewd strategist has slide area of some proportions still dicate that the building still standing machinery and, like countless people
of duty he was an unbending and un- greatest principle that has ever been been sung on countless battlefields, exists, and gives trouble to the road was erected to that year. The mater- since, carried away "relics" attracted
emotional as a marble slab, yet, the orn in the minds of man-in defense but few have undertaken to tell of makers and the traction lines, ial of which it was constructed was to the scene because it was the boy-
sob of a distressed child or the moan of his native land, in defense of his "Tommy" Jackson the orphan boy With the establishment of this large sawed by machine; the build- hood home of a Confederate chief-
of a fallen foe made those keen and loved ones, his own hearth, his peo- who came to the old mill when he was mill, the place became Jackson's ing is 40x40 feet, two and a halt tain whose moves were on every
piercing eyes swim in tears of pity pie. but six. Following are a few facts mills,and was the constant scene of stories in height, with a native stone (Continued on Page Six)


K


..c1


"THE GOLD


GAUZE VEIL"




|By OPIE READ







SPronounced by leading critics as the
S best novel of the year. College pro-
fessors say .it is the. best piece of Eng-
lish written in the past decade. Buy
it, read it-and if not entirely satis-
S fied your money will be cheerfully
S returned.







I ,-,,

.. . : .. . -. . -. -. .. .. . .
F0








E --$2.00 POSTPAID-









Ray A Frame,
Secretary, Howey Board of Trade,
f
f















F Ho eY-in-the-Hills, Florida."
F:









( Ray A Frame,
F Secretary, Tiowey Board of Trade,
R owey-in-the-Hills, Florida.
SI enclose $2.00 for a copy of The Gold Gauze
Veil. Kindly have the author autograph it for me.
Name ...-.......... ..------ ...........................................
Street Address ....................................................---
-City ......................................... State .................-.


.m


I


14 is TzOi4E


Increases

Consumer Demand


PUTS YOUR fruit before the consumer in a
condition of freshness and natural beauty
that is irresistible. It makes Buyers of Pass-
ersby and helps the Buyer to select citrus
instead of fruits of other kinds.,: It; prevents
blue mould and keeps the fruit in fine shape
for much longer periods.


Saves

Icing Costs


ZELTROCIDE eliminates


ICING


up to


April first saving three times what it costs
in this item alone!


Protects

Your Profits


THE ZELTROCIDE


CORPORATION


will equip your plant, apply the process and
provide protection against decay loss for a
fraction of your icing cost.

CAN YOU AFFORD to have your fruit
shipped without this protection?


WRITE, WIRE or PHONE.


.9

.9


.4


Zeltrocide Cheml*cal Corporatiom;o


fw^al


FOUR


FOUR


THE HOWEY TRIBUNE


DECEMBER. 1927


Install

Zeltrocide

NOW!
WHAT COULD be more con-
vincing than the fact that
THE FLORIDA CITRUS EX-
CHANGE has urged ALL of
its affiliated Associations to
make the necessary invest-
ment to buy the equipment
to put the ZELTROCIDE
method into operation at once
in their packing houses?


- I -


i I








I. fl~ 192 TH-HW-.RITNE


NO "SATURATION POINT"


IN


EXCELLENCE


That homely phrase, "There's Always Room at the Top," expresses a truth applicable to every field of human
endeavor.

The "saturation point," so much the concern of economists and statisticians, holds no terrors for a product
or a service of superior excellence.

Banks, factories; farms, groves, mines, and transportation systems are all able to find ready markets for
their wares when these have attained and maintain a reputation for dependable quality.

Cities and communities grow and prosper, whether times are good or bad, if they provide for the welfare
of the people who live in them, are such as to excel in the vital features of civic life.

Excellence and volume are not inconsistent, and often one leads to the other, but they can be depended upon
to continuously harmonize only when excellence is made the guiding motive and volume regarded as not
worth while unless due to excellence.


wIw







THIS BANK EVER HAS STRIVEN FOR EXCEL-
LENCE IN SERVICE. ITS OFFICERS AND DIREC-
TORS COUNT THEMSELVES FORTUNATE IN
THAT LEESBURG AND OTHER LAKE COUNTY
COMMUNITIES SO LARGELY MAKE EXCEL-
LENCE A CHIEF OBJECTIVE OF COMMUNITY,
CORPORATE AND INDIVIDUAL ENDEAVOR.


G.G.WA
Preside]


THE FIRST NATIONAL BANK
OF. LEESBURG
RE E. K. BUTLER J. C. ROGERS GEO. H. RA
nt V. Pres. and Cashier Asst. Cashier Asst. Casi


LST
hier


THE HOWEY TRIBUNE


CTVB


DECEMBER. 1927









THE HOWEY TRIBUNE


DECEMBER, 1927


What Can They Say?

Discussing, editorially, the subject cent one being some two or three
of '"Florida's Great Handicap" the weeks ago, Florida realizes the great
Brooksville Herald said: part the railroads have played in her
development and the people of Flor-
"The citrus groves of Florida con-D ida are not railroad-baiters. It is
stitute the state's greatest advantage earnestly o hoped that they will
when we consider the subject from earnestly to be hoped that they will
the tanpoit ofbrigin mony nverbe. At the same time it is quite
the standpoint of bringing money forcibly realized in Florida that this
into the state. Because of the growth needs to be given a square deal
of the industry to its present proper- in reference to freight rates, not as a
tions, with its growing problem as to matter of favor upon the part of the
marketing, it is receiving the consid- carriers but as a thing of simple jus-
eration of growers and shippers all rice.
over the citrus area. I
over the citrus area. No matter what else may be done
There is one feature el thrs matter ,^i-
The...... tisotte for the good and stabilizing of the
that deserves attention from all con- f t g a
corned It is a feature that has been Florida citrus industry the growers'
earned. It is a feature thathaben ., .1 1 11
e .e by t r ow problems will not have been solved
emphasized especially by the Grow- .u l .. h .
er an Shiper Legu of Orlando until they have been given carrying'
ers and Shippers Leae of Oa charges on their products which put
it is the fact that the Florida citrus th. e P
. . .... tem upon equal basis with their
industry is discriminated against in ..mpon.
the matter of freight rates. The dis- cmpettors.
crimination in rates is accompanied While we cannot answer the
by a system of zoning privileges ac- Brooksville Herald's question as to
by a system of zoning privileges ac- I thInetaeCm rcco-
corded the California citrus industry what the Interstate Commerce com-
which are not allowed to the Florida mission can say relative to this di-
people rectly, we can ask a companion ques-
This may sound like an old grouch tion. It is, what can it say save that
This may soud le a od g h Florida is discrinminated against in the!
against a sister state, but it is noth- i
ing of the sort. California and Flor- matter of freight rates.
ida people are engaged in the busi-
ness of furnishing the people of the Bending blue sky,
United States with citrus fruit, a Ripe yellow fruit,
most healthful ingredient of the fam- Green trees trimly planted in
ily food. In the testimony of railroad rows.
presidents and other officials in the Fresh warm brown earth,
past the California industry is pro- R l m
tected. When we say protected we Rippling lake's mirth,
mean "protected and fostered by the Gray ribbon or winding road
railroads so that she can compete goes.
with Florida and foreign citrus pro- Gaunt craggy pines.
ducts." A haze on the hills,
Now why should the federal gov- The fern's peeping eyes moist
eminent permit the railroads to "pro- with dew.
tect California" against Florida? W h cl
t ii. *Whte hanging clouds.
Why should one state be given un- IWtenng ouds.
fair advantages in shipping and in In tenderness shrouds.
rates? Why should there be 63 An earth that holds riches for
zones of origin in a territory of 30,- YOU.
000 miles in the state of Florida, VIRGINIA LAWRENCE
when there is only one zone of
origin in the 60,000 miles of ____________
territory in the California shipping WHEN STONEWALL JACKSON
area? The reader will understand WAS A MILLER
that each zone carries practically a ____
different rate. That is to say, from By Ray A. Frame
Florida to the average consumer
there are more than 30 different (Continued from Page Four)
rates, while from California there is tongue on both sides during his mili-
only one rate to the average consu- tary career.
mer. IBut to the "mills" came "Tommy"
':.,We might quote-istatistics as "long Jackson, the six-year 61old orphan.
as your arm" on the subject, but boil- From a'mere helper in taking "toll,"
ed down it simply means that the by 1837, when the present mill got
great western railroads of the coun- under way, he emerged as "Tom
try have erected a wall of protection Jackson, the miller." Ambitious be-
around the California fruit grower iyord his years, 1840 finds him com-
and have left the Florida fruit grower 'bining his duties at the mill with that
out in the cold. It means that the ter-' of district constable. Then came
ritory of the states west of the Mis- the great opportunity. In June, 1842
sissippi river constitutes a protected las a substitute for J. G. Butcher,
area into which Florida cannot go the young man dusted the flour
with her trade, except at a great loss from his slender stock of clothing,
and disadvantage. It means that packed saddle bags, mounted a horse,
Florida can trade with the territory and rode away to West Point, to
east of the Mississippi, on practically Mexico and to fame.
even basis with California, but even The original Jackson manor house
then California enjoys favoritism disappeared long ago; the second
from the railroads right at the door structure, nearby furnished fuel for
of Florida and into the state itself, flames in 1915; and only the old mill
It means that the long haul of 3,000 stands, which is aptly described by
miles is no handicap to California, for Camden Summers as-
after the carload of oranges reaches A shell, naught more, the old mill
'Denver, Colorado, there is no more stood.
freight to pay beyond that point. Grim jest of passing winter's snows;
Reduced to plain figures for you Gruesome it stays, bathed in blood,
to grasp. If Florida ships 12,000,- Filched where the big red moon
000 boxes of fruit from November 1, arose,
1927, to April 30, 1928, she will ship A wreck of time-thus each thing
less than a million boxes to the terri- goes;
story west of the Mississippi, in fact All around the landmarks are fall-
only a half million, or less than 5 ing-
per cent of her crop. While she is That's life-the new is always call-
fenced in and must sell 95 per cent ing. I
of her crop within a distance of a On the site of the old home stands
thousand to twelve hundred miles a mute and silent block of granite
of Jacksonville. telling visitors that "This tablet
While we are doing that, Califor- marks the site of the boyhood home
nia will sell as much fruit as we do of General T. J. (Stonewall) Jack-
east of the Mississippi and will make son, a soldier of great military gen-
more money out of an equal volume ius and renown, a man of resolute,
of business done in our own territory pure Christian character. Died May
and will sell 95 per cent of the fruit 10, 1863, of wounds received at the
consumed west of the Mississippi. battle of Chancellorsville, Virginia.
The leaders of the citrus industry A score or more books have been
in Florida know this, of course. The written about Stonewall Jackson, but
Florida Railroad commission knows a few are now in print. Probably the
it. The Interstate Commerce corn- outstanding work is a two volume
mission knows it. Secretary Jardine history of Stonewall Jackson and the
knows it. Florida members of con- American Civil War, by George Fran-
gress know it. 'cis Robert Henderson, an Englishman
We often wonder, in considering Jackson's life has furnished the
* this matter, what the members of the theme for hundreds of poems. On
Interstate Commerce commission say Sept. 17, 1862, as the sound of the
* to themselves as they leave the ses- guns at Antietam resounded at Oak-
sions after considering this subject land, Md., J. W. Palmer set down one i
on complaints from Florida? Know- of the classics under the caption of
, ing that they ought to adjust this "Stonewall Jackson's Way." Noth-
* matter and correct such glaring ing written so well describes Jackson
"'wrongs against the state, what can as the lines that follow:
they say?" Come, stack arms, men; pile on the
rails;


- The Brooksville Herald has touch Stir up the campfire bright!
-ed a -live important and sore point. No growling if the canteen fails;
* Florida has suffered long and much W'll make a roaring night.
,from the inequality of freight rates. Here Shenandoah brawls along.
,'It is-high time that something was There burly Blue Ridge echoes
leing done toward remedying this un- strong,
* just condition. There is no fair de- To swell the Brigade's rousing song.
fense that can be made of it. Of Stonewall Jackson's way.
-As we. have taken occasion- to-re- -
mark a number of times, the most re- We see him now-that queer slouch
....


i'25"!" "


ed hat. I That's Stonewall Jackson's way. was waning for the Confederate near Guinea Station, on May 10,
The shrewd, dry smile; the speech iThe sun's bright lances rout the arms, and General Bee was plainly 1863, and the following general order
so pat mists downhearted. He rode up to Jackson, was issued:
So calm, so blunt, so true! Of morning; and by George! and said, "General they are beating Headquarters--Army of Northern
The "Blue-light Elder" knows 'em Here's Longstreet, struggling in the us back." The face of the stern, sil- Virginia.
Swell ; he's fond lists, lent soldier betrayed no answering May 11, 1863.
Says he, "That's Banks; he's fond Hemmed in an ugly gorge, emotion. The keen eyes glittered en. Order 61.
of shell Pope and his Dutchmen! whipped be-Ifor a moment; the lips opened; and With deep grief the commanding
Lord save his soul! Well give him- fore. in the curt peculiar tones of the With deep rnef the commanding
General announces to the army the
Well, "Bay'nets and grape!" hear Stone- speaker he said, "Sir, we will give death of Lieutenant General T. Jack-
That's Stonewall Jackson's way. wall roar. them the baponet." Bee returned toIde hof ie ut na Ge 1Th in k
Charge, Stuart; Pay off Ashby's his command and, pointing to Jack- son, who expired on the p10m. Thein-
Silence! Ground arms; Kneel all!1 score. son, said to his men, "There stands t quarter past three p. i. The
In daring skill of this great soldier, by
Caps off! In, Stonewall Jackson's way. Jackson like a stone wall! Let us de- the decree of an all wise Providence,
Old Massa's going to pray. Itermine to die here and we will con- is now lost to us. But while we mourn
Strangle the-fool that dares to scoff; Ah, maiden; wait, and watch, and quer! Follow me." At this battle the his death, we feel that his spirit still
Attention! It's his way. yearn, Confederate army won a notable vic- lives and will inspire the whole army
Appealng from his native sod, For news of Stonewall's band, tory, and Jackson won a name that with his indomitable courage and un-
in forma paupers to God, IAh, widow, read, with eyes that burn, was destined to make the shivers run shaken confidence in God as our hope
"Lay bare thine arm! Stretch forth IThat ring upon thy hand. up the spine of many a Northern land strength. Let his name be a
thy rod: Ah, wife! sew on, pray on, hope on! soldier. It is said that the mere rat- watchword to his corps who have fol-
Amen"-That's Stonewall's way. Thy life shall not be all forlorn, tle of musketry in the vicinity of a lowed him to victory on so many
The foe had better ne'er been born Union camp at dead of night brought fields. Let his officers and soldiers
He's in the saddle now. Fall in! That gets in Stonewall's way. the word "J A C K S 0 N" to the emulate his invincible determination
Steady! The whole Brigade. lips of the Union officers as though it to do everything in defense of our
Hill's at the ford, cut off; we'll win At the first battle of Manassas, or had been emblazoned across the loved country.
His way out, ball and blade. Bull Run, Jackson earned the name heavens in red flames. R. E .LEE.
What matter if our shoes are worn? of Stonewall. This was a struggle Jackson was mortally wounded by So ended the life of the boy miller.
What matter. if our feet are torn? that surpassed in fierceness the his own men at the battle of Chanc- He sleeps in the beautiful proud Val-
Quick step! We're with him before Charge of the Light Brigade or Pick- iellorsville, and after a terrible strug- ley of Virginia under the soil he
morn; eat's charge at Gettysburg. The day gle against death he passed away loved and defended.


li ~ji'


L


E


E


S


B


U


R


G


LAKE COUNTY, FLORIDA


Fourteen


Miles


From


Howey-in-the-Hills


In the building of Leesburg, provision for the comfort and happiness of
the people has always been made a first consideration, hence the present
high types of community life, with good churches, excellent schools, splen-
did streets and other like factors combining to make the city a desirable
place in which to live.


Next there has been endeavor to take advantage of the climate, soil
and water area- .. Well-rounded development of these natural resources
has built up a diversified agriculture, commerce industry and recreation.
There has been small tendency to inflation and speculation, consequent-
ly little in the way of deflation.


In the agricultural back-country that makes cities great, Leesburg is
particularly fortunate, since one-eighth of the entire cash crop produc-
tion of Florida is within her trade territory. As a natural sequence, it fol-
lows that Leesburg has a thriving commercial life-the annual volume of
retail trade now exceeding Six Million dollars.


Industrial plants in the city anfd immediate suburbs, employ an average
of one thousand men and have a yearly payroll of nearly $1,100,000.00.
There are no large factories and few of the plants in operation have been
the result of'promotion activities. Most of Leesburg's industries are
based on definite advantages as to sources of raw materials or in re-
gard to the sale of the product.


Located between Lake Harris and Lake Griffin, fourth and fifth larg-
est lakes in the state, and with hundreds of smaller lakes but a few miles
away, Leesburg has become the center of fresh water bass fishing for
the whole of the United States. Boating and other water sports are in-
creasingly popular, while golfing, hunting, motoring, tennis and similar
forms of outdoor recreation may be enjoyed under delightful condi-
tions.


Leesburg welcomes newcomers, regardless of the length of stay. For
booklet, and additional information on any point of special interest,
write





LEESBURG CHAMBER OF COMMERCE

LEESBURG, FLORIDA


"City


Without a


Sluimp"


4?


.o
a

.I;
..".s


SIX


-:4






THE HOWEY TRIBUNE


DECEMBER, 1927


- 1*


Y


ears


of


Since 1893 the fruit and vegetable grow-
ers of Florida have shown a decided
preference for IDEAL FERTILIZERS.
The constantly increasing popularity of
IDEAL BRANDS during these many
years is due to tht splendid results pro-
duced in the field. We invite every Flor-
ida citrus grower to write for a copy of
our new book, "Fall Facts for the Citrus
Grower."


Leadership

Our factory located on the St. Johns
River at Jacksonville is Florida's larg-
est, most modern complete fertilizer
plant. Our field representatives are
practical growers scientifically trained
under the supervision of our Horticultur-
ist, Prof. Bayard F. Floyd, Florida's
foremost citrus authority.


WILSON & TOOMER FERTILIZER COMPANY
Manufacturers of
IDEAL FERTILIZERS
Established 1893


Jacksonville,


Florida


MRSEEMEMEMEMM


SEVEN


-~ 7









EIGHT



























41










I Where Can



















nKeep In Touch With
Citrus Happenings
Non-resident owners of
groves in Howey-in-the-Hills
'will find the Florida Grower
especially valuable for the cit-
rus information which it con-
: 'ains.

A citrus department is a
.feature of each monthly issue,
with articles on both citrus
I culture* and marketing sub-
:. { .' ". Jects.-
S :: Another feature for non-
"iresident grove owners is a
' '':..* : : ^"Questions, and *Answers De-
S't. ent" on Florida farm
. i. : Subjects: Through this de-
.. apartment, Florida Grower
"; subscribers can obtain infor-
ru action which they desire on
J different farming subjects.


THE OWEYTRIUNE ECEBER,19-


You Buy so Much



for One Dollar?
., th Fl -o.' i
; "** s .- ^ ; . *..: 1 ** I ; .. . ,: .. . . ..-: '- ."' '". T.
S..,' Twelve big issues of the Florida Grower, with
articles on the different farming activities of-the state,
will be sent to out-of-state readers for but $1.00 a year.
For Florida readers, the subscription price is but $1.00
for three years or 50 cents for one year.

Established in 1908, the Florida Grower is recogniz-
ed as the state's leading agricultural and horticultural
journal. Departments on Citrus Culture, Trucking and
Gardening, Poultry Raising and Dairying are regularly
featured in each monthly issue. There is also a depart-
ment on women's subjects.

Articles of a general nature pertaining to the devel-
opment of Florida are published which will be of spec-
ial interest to people in other states who are planning
to move to Florida.

Send in your subscription today so that you may
start receiving the Florida Grower with our January is-
sue. Use the blank below in ordering it.


Florida Growers Publishing Co.

Tampa, Florida

Use this coupon in ordering subscriptions

Circulation Department,
Florida Grower,
Tampa, Florida.
Enclosed is my check for $........................ for which you may enter
my subscription to the Florida Grower for .................... years.
Name --------------- ................................----- ---------------------------
Address ...................-- .................--...----------------
City and State---------- ...................--------..........-.......----.----------. -------
Subscription Rates: In Florida, 50 cents a year, three years for $1.00. In other
states, $1.00 a year. Foreign countries, $2.00 a year.


*1

'I
.1





--I














1

* I
*1


I.*



i ' i
I" "

i ..;l
I.;



I^






ii *..*' .
|


I


I *.;.
s -
. I ^'^:

'- i
I '*
I *^




I^


I*:
I,.*.;


f
L


DECEMBER, 1927


THE HOWEY TRIBUNE


I-Ift-vft


%M VttVALTAL, A