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2010-2011 Smathers Libraries Mini Grant


APPLICATION COVER SHEET

X Check here if this is your first grant application where you will be serving as a principal investigator (PI).

Principal Investigator (PI) Name: Barbara Hood


Department: Administration


Email: bhood@ufl.edu


Phone: (352) 273-2505


Title of grant application project: A New Internship: Focus on One Collection

Project abstract (no more than 100 words):

The library development office seeks to establish the feasibility of establishing a New Internship: Focus
on One Collection position for library-related PR and marketing, development and grantsmanship
training that will focus on a single collection. The project team has selected the Isser and Rae Price
Library of Judaica as the collection with the greatest potential and focused needs in these areas. This
year marks the 30th anniversary of the Price Library, which holds the largest Jewish Studies collection in
the southeastern United States. The intern will research other Judaica libraries and promotions and
prepare target promotional materials and funding proposals.

Funds requested (Limit of $5,000): $4,344

Describe how the10% mandatory cost share will be met (be specific): $5,345.00 total from the salaries of
Barbara Hood (PI), Bess de Farber, Sam Huang, Rebecca Jefferson and Kaitlin Wilson.

Please list the library resources to be used in this project and the name of the person authorizing the intended
use and date authorized. Each authorizing person must initial their approval and availability of resources for this
project. If you need more room, continue on a separate page.

Resources Required for Project as applicable Authorizing Individual Approving Initials Date Authorized
including cost share contributions / //

Development Office Sam Huang
Collection Management Diane Bruxvoort \o az- Z.o


Submitted by:


P1 Signature

Approved by


Dept. Chair Signature


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Description of the Project


This application seeks mini grant funding to determine the feasibility of establishing a New Internship:
Focus on One Collection position for library-related public relations and marketing, development and
grantsmanship training that will focus on a single collection. Project goals include:
* Training and mentoring an MLS/LIS student or recent graduate from the USF or FSU graduate
programs in practical application of library PR and marketing, development and grantsmanship,
using their knowledge of professionalism and librarianship gained through their graduate programs;
* Establishing protocols for repeating the internship into future years, concentrating on a different
collection;
* Building a greater awareness of and potential for funding for a collection in need of additional
resources

The New Internship Project represents the development team's first foray into a holistic integrated
internship approach for establishing support within library administration. Previously, there were two
public relations interns who focused on: 1. Only graphic design; 2. General PR assistance as needed for
any given project. These two examples are the only internship experiences within the development
team in the history of the libraries.

To ensure that the New Internship Project concept succeeds, the project team has selected the Isser and
Rae Price Library of Judaica as the collection with the greatest potential and focused needs in PR and
marketing, development and grantsmanship. This year marks the 30th anniversary of the Price Library,
which holds the largest Jewish Studies collection in the southeastern United States.1 The Price Library
supports many of UF's academic programs including history, women's studies, philosophy, world
languages, journalism, anthropology, literature, sociology, religious studies, fine arts, political science,
law and Jewish Studies.

The project team has partnerships with the two library science graduate schools in Florida who have
agreed to promote the opportunity to their students and recent graduates. The project will offer one
MLS/LIS student or recent graduate ongoing training in these three disciplines while building broader
awareness of a collection with the potential for greater local, national and international exposure.
The guidelines for the internship will be developed by the current temporary OPS employee who was
the intern in last year's library mini-grant funded project, the Digital Military Newspaper Library
(DMNL).2 For this project, Kaitlin Wilson, a LIS student at the University of South Florida, was hired to
intern for the Digital Library Center (DLC). One element of Wilson's work with the DMNL was outreach
and promotion, for which she worked with library administration in PR and marketing, development and
grantsmanship. Her efforts resulted in ALA recognition for the DMNL as "Digital Library of the Week,"
articles in the Jax Air News, The Gainesville Sun and the Military Librarian Division of the Special Library
Association's newsletter, Military Libraries, and links on several history websites. Additionally, several
brochures and news releases were produced and mailed to targeted organizations to raise awareness of
the DMNL project nationally. As a result, the DMNL has received funding and the donation of a digitized
military newspaper to add to the collection.

In collaboration with the Price collection curator, the project PI will supervise and work with the student
on the plan for executing the schedule of activities, allowing for research into new resources, new grant
and donor opportunities. The intern will learn about the Price Library of Judaica from the curator;
research Judaica libraries and library promotion; receive orientation of library public relations and
marketing, development and grantsmanship programs. Following the introduction the intern will










prepare promotional materials including but not limited to a virtual exhibit, press releases and news
articles relating to the collection and focusing on the 30th anniversary, direct mail program, assist with
the production of new signage in the collection, research grant proposals and other funding
opportunities, and update the protocol handbook for future interns should funding be acquired.

Why This Project is Important
The project team determined the need to establish a new internship position for this project through
experience in the past two years working together as a team to meet the promotional, development and
grantsmanship needs of the libraries and its collections. Throughout, the team has been frustrated by
the sheer number of extant library projects, grants and fund raising opportunities for which it could not
provide the depth of focus required. In considering the options available, the team witnessed the
success of last year's DLC digital military newspaper library mini-grant project and seeks to capture and
replicate the success of what the intern accomplished for that collection.
This project will produce the following benefits:

* Enhance and provide depth to the existing promotional, development and grantsmanship activities
for the Judaica library. During this occasion of the celebration of its thirtieth anniversary, it is an
opportune time to focus on the library to expand local, national and international awareness,
development and grant funding opportunities;
* Serve as a pilot project for an ongoing internship program to focus on one specific collection;
* The Association of College and Research Libraries (ACRL) Division of ALA has placed a strong focus
on recruiting to the profession of academic librarianship, particularly academic library
administration.3 The New Internship: Focus on One Collection will offer training administration
library for future librarians, thus supporting this goal of ACRL, of which UF Libraries is a member.
* New librarians seek mentoring as a critical element of their professional life.4 This program will offer
mentorship and experience in PR and marketing, development and grantsmanship (these are not
covered in the academic programs), exposing a new library professional to these areas.

Similar Projects in Academic Libraries
The New Internship: Focus on One Collection is a unique program for an academic library. Through
extensive search of databases and library journals, only three similar examples were found and are listed
below for review:

* The University of New Mexico Libraries recently had a full-time, 12-month resident fellowship
program but it did not focus on the promotion, development and grantsmanship areas of
administration.8 This program is no longer offered because of a lack of funding.9
* North Carolina State University Libraries has a competitive fellowship program for new librarians. It
offers one annual fellowship per year: a salaried, full-time temporary faculty appointment. Although
this program is the only one of its kind, it does not focus exclusively in library PR and marketing,
development and grantsmanship. The program only accepts applications from LIS graduates.
* The University of Arizona offers a library administration internship for MFA graduate students in
creative writing. The program is not intended to attract or serve MSL/LIS graduate students. This
internship focuses on promotion of the library's poetry special collection.10

Resources Needed
Beyond the requirement of $3,993 for the intern and $350 for advertising, the only resources necessary
to complete the project are the effort provided by the project team.












Action Plan


October Preplanning for project and promote internship through USF and FSU
Complete handbook for intern to follow based on activities during the DMNL mini-grant
November Select the intern and complete OPS hiring process
Intern completes orientation of Judaica collection, public relations and marketing,
development and grantsmanship programs
Grants manager determines feasibility of applying for IMLS Laura Bush 21st Century
Librarian Program funds for 2011 internship
December Develop action plan for each of the three disciplines listed above.
If feasible, grants manager will apply for IMLS Laura Bush 21st Century Librarian Program
for 2011
January-February Intern, in collaboration with curator and project team will:
develop and produce promotional materials related to the 30th anniversary celebration
create new signage for the collection
develop and place ad in AJL newsletter promoting the Price Library of Judaica
determine feasibility of applying for LSTA grant funds
March Intern, in collaboration with curator and project team will:
prepare articles to submit to academic library journals, newsletters, websites
research grant opportunities
complete LSTA application if feasible
develop and place ad in AJL newsletter promoting the collection
April Intern, in collaboration with curator and project team will:
identify and develop mailing list for publication venues to promote 30th anniv. post-event
create and distribute articles and news releases with photos promoting the 30th
anniversary post-event
May-June Intern, in collaboration with curator and project team will:
update the handbook with lessons learned and new strategies for activities
evaluate the success of the internship
create and present project presentation to interested library staff
complete internship
September Project team will:
generate a call for interest to collection managers for submission of proposal for 2011
October complete final report
(If funds are available) promote internship through USF and FSU MSL/LIS


Project Success Measurement
The success of the project will be evaluated by the project team, the curator and the intern. The project
will be evaluated using the following criteria: promotion that generates greater use of the collection for
teaching and research among faculty, students and the general public; number of published articles or
mention of the Judaica collection in new venues; funding received to support the collection;
demonstrated ability by the intern to use effective PR and marketing, development and grantsmanship
strategies and practices.


Long Term Financial Implications
Future hiring of a MLS/LIS graduate student intern or recent graduate intern in future years will be
dependent on donor funding. It is estimated to cost approximately $5,000 per year to support this
program. The development team is confident that project results will yield future donor contributions.






MINI GRANT PROGRAM DOCUMENTATION


Mini Grant Budget Form

Please add lines to table as needed. If you need help completing this form, please contact Bess de Farber, PH# 273-2519.

Name of Person Salary times % of effort Grant Funds Cost Share Total
Barbara Hood (PI) 2.00% $0.00 $1,347.00 $1,347.00
Bess de Farber 1.00% $0.00 $1,050.00 $1,050.00
Sam Huang 0.50% $0.00 $818.00 $818.00
Kaitlin Wilson (OPS) 7.50% $0.00 $410.00 $410.00
Rebecca Jefferson 2.00% $0.00 $1,720.00 $1,720.00
Intern -- 26 weeks 390 hrs@$10/hr 100.00% $3,994.00 $3,994.00
SUBTOTAL $3,994.00 $5,345.00 $9,339.00

2. Equipment
Item Quantity times Cost Grant Funds Cost Share Total
$0.00 $0.00 $0.00
$0.00 $0.00 $0.00
$0.00 $0.00 $0.00
$0.00 $0.00 $0.00
S__$0.00 $0.00 $0.00
SUBTOTAL $0.00 $0.00 $0.00

3. Supplies
Item Quantity times Cost Grant Funds Cost Share Total
$0.00 $0.00 $0.00
$0.00 $0.00 $0.00
$0.00 $0.00 $0.00
$0.00 $0.00 $0.00
_$0.00 $0.00 $0.00
SUBTOTAL $0.00 $0.00 $0.00

4. Travel
From/To # of people/# of days Grant Funds Cost Share Total
$0.00 $0.00 $0.00
$0.00 $0.00 $0.00
$0.00 $0.00 $0.00
$0.00 $0.00 $0.00
_$0.00 $0.00 $0.00
SUBTOTAL $0.00 $0.00 $0.00

5. Other (services vended, etc.)
Item Quantity times cost Grant Funds Cost Share Total
Ads in Jewish newsletters TBD $350.00 $0.00 $350.00
$0.00 $0.00 $0.00
$0.00 $0.00 $0.00
$0.00 $0.00 $0.00
_$0.00 $0.00 $0.00
SUBTOTAL $350.00 $0.00 $350.00

Grant Funds Cost Share Total
Total Direct Costs (add subtotals of items 1-5) $4,344.00 $5,345.00 $9,689.00










APPENDIX A


References

1 University of Florida George A. Smathers Libraries. "The Isser and Rae Price Library of Judaica,"
http://www.uflib.ufl.edu/cm/plj/PU.html. Retrieved 20 September 2010.

SFall 2009. The Digital Military Newspaper Library. Will Canova, PI.

SThe Association of College and Research Libraries. "Recruiting to the profession"
http://www.ala.org/ala/mgrps/divs/acrl/issues/recruiting/recruitingprofession.cfm.

Cross, Jeanne (2005). Opportunities for internships in library administration: results of a survey commissioned by
the LAMA education committee. Library Administration & Management 19:4, 193. ABI/INFORM.

1 Todaro, Julie Beth, Abramson, Jenifer, Hawthorne, Pat, Kaplowitz, Joan, and Leslie McMichael. "Voices of the
Future: Next Generation Professionals Talk with ACRL President Julie Beth Todaro."
http://www.acrl.org/ala/mgrps/divs/acrl/issues/recruiting/ucla_dis_students_fo.pdf.

Association of Research Libraries. "Resources". http://www.arl.org/resources/careers/residencies/index.shtml.

1UF Digital Collections: Judaica Collection. http://ufdc.ufl.edu/iufjudaica

1 Ibid.

SUniversity of New Mexico Libraries. "The University Libraries Residency Program."
http://elibrary.unm.edu/residentprogram/.

Neely, Teresa and Beard, Megan. (June 2008). "Recruiting and retaining academic research librarians: post MLS
residency programs." College & Research Libraries News. 314-315.

1 See Appendices for communication with Teresa Neely, Associate Professor and Director of University of New
Mexico Zimmerman Library. Dr. Neely offered very helpful information on the development of such a program.

SThe University of Arizona. "Internships." http://english.arizona.edu/index_site.php?id=665.








UF |UNIVERSITY of

UFFLORIDA

George A. Smathers Libraries
Collection Management Div/
Dept of Special & Area Studies Collections
Isser & Rae Price Library of Judaica


Library West
PO Box 117010
Gainesville, FL 32611-7010
352-273-2791
352-392-8118 Fax
www.uflib.ufl.edu/cm/plj/PLJ.html


Dear Ms Hood,


I am writing in support of your mini grant proposal to establish a pilot Library Science Graduate Internship/Post-
graduate Fellowship to raise awareness of Library collections in general and the Price Library of Judaica in
particular.

This is an excellent idea as there is clear need in the Libraries for additional trained staff to work in a focused way
upon individual collections. It would certainly be very helpful to the staff of the Price Library of Judaica to have an
additional, qualified person to work with us in developing our outreach.

Indeed, the timing of this project coincides perfectly with a major event that the Judaica Library is planning for
spring 2011. This event the re-dedication of the Library in honor of its 30th anniversary will include an
exhibition and a large celebration which we hope will bring wider attention to the collection. We are also hoping
that the event will serve as a springboard to re-establish state-wide community ties and generate smaller events
around Florida. The outcome of the re-dedication and its subsidiary events, we believe, will also help us in our
fundraising efforts.

Nevertheless, we will require a great deal of assistance, particularly in handling certain aspects of our outreach
such as developing publicity for the event, establishing ties, and compiling mailing lists. It would be very
reassuring to have that help in the form of someone who will be supervised by professional staff with a wealth of
experience in planning major events.

Kind regards,



Rebecca Jefferson
Head, The Isser and Rae Price Library of Judaica










The Foundationfor The Gator Nation
An Equal Opportunity Institution







Hood,Barbara J

From: Stephanie Haas [schaas@gmail.com]
Sent: Tuesday, October 12, 2010 2:42 PM
To: Hood,Barbara J
Cc: de Farber, Bess Gail
Subject: Re: letter of support for mini-grant proposal


Dear Barbara,



It is becoming increasingly obvious that future academic librarians will need a set of skills beyond the
traditional skills honed in library/information degree programs. While technology represents one burgeoning
area, funding related skills including grant writing, fund raising, and public relations will be key assets in the
resumes of librarians seeking positions in the future. Within the last five years we have witnessed the growing
use of these types of skills within the University of Florida library system.



I applaud your efforts to broaden the training of new librarians in these areas. Your choice of the Judaica
collection in association with its anniversary is well timed to assure success of the intern selected. Developing
a training program with the colleagues you mention will provide a model for future similar endeavors. It is easy
to imagine this program's adoption by other academic institutions and with some modifications for a host of
other libraries.



From my perspective as a grant writer over the last ten years, I think your proposal is excellent, well planned,
and will provide immediate and long term benefits to the UF libraries, the University, and the profession. If
there is any additional assistance I can provide, please do not hesitate to contact me.



Sincerely,



Stephanie Haas
University Librarian (Emeritus)









The Price Library of Judaica is one of the hidden jewels of UF and Gainesville. Filled with an
amazing collection of Jewish literature, it is also one of the least known and utilized collections.
Increased promotion and utilization would only enhance the status of UF as an academic
institution, both within Florida and around the world.



UF Hillel is happy to promote the Price Library of Judaica through announcements on our
website, newsletter, blogs, etc. We would be honored to host a program related to the collection
and have pieces available for students and the community to explore at Hillel.







Keith Dvorchik, Executive Director
UF Hillel
Norman H. Lipoff Hall
2020 West University Ave.
Gainesville, FL 32603
(352) 372-2900 (phone)
(352) 376-8374 (fax)