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Title: Style guide : identity system for Sustainable UF
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 Material Information
Title: Style guide : identity system for Sustainable UF
Physical Description: Book
Language: English
Creator: Office of Sustainability, University of Florida
Publisher: Office of Sustainability, University of Florida
Place of Publication: Gainesville, Fla.
Publication Date: 2008
Copyright Date: 2008
 Record Information
Bibliographic ID: UF00102974
Volume ID: VID00001
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.

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Full Text
















INTRODUCTION 1
Purpose 1
Identity Platform 2
THE SUSTAINABLE UF LOGO 3
Primary Logo 3
Elements 4
SUSTAINABLE UF LOGO VARIATIONS 5
Primary Logo Horizontal 5
Primary Logo Vertical 6
Secondary Logo Vertical 6
SUB LOGOS 7
Office of Sustainability 7
Green Team 7
USAGE 8
Logos 8
Clear space 10
Minimum Size 12
Online usage 13
LOGO VIOLATIONS 15
COLOR 17
Primary Palette 17
Secondary Palette 18
TYPOGRAPHY 19
COLLATERAL MATERIALS 20
















PURPOSE OF THE SUSTAINABLE UF STYLE GUIDE


The Sustainable UF logo is a valuable asset
and a powerful tool. Whether it's seen on a
billboard, on the web, or even on a mug-
our logo represents Sustainable UF, and
communicates our mission to our audience.

As people become familiar with our name
and logo, we want them to feel confident
that they are involved in an effort that is
consistent in its message and its promises.
Our mission is our promise, so it's essential
that we use our logo consistently.


The purpose of this Style Guide is to enable
us to deliver a single, strong, instantly
recognizable identity. By following these
standards, we will achieve a common look
and feel in everything that bears our logo.
As a result, every Sustainable UF effort will
reinforce and benefit from the impact of
all others. Our audience will learn to trust
our identity. And we will strengthen every
aspect of our effort.

Over time, the Sustainable UF logo will
become as familiar as the "Apple" or the
"Target Bullseye". The goal behind our
symbol is to distinguish us as a leader in
a sustainable community. And wherever
people see the Sustainable UF logo, they'll
automatically think one thing:

Turning over a new leaf for a better lifestyle.



















The Sustainable UF logo generates long-
term loyalty and trust through consistency
and recognizability. Our logo conveys the
core values of the Sustainable UF effort,
and the consistency of elements such as
color, typography, and size help reinforce
the logo and build an emotional relationship
with our community. Therefore, it is essential
to be consistent in all communication, as the
Sustainable UF logo becomes the significant
visual element representing our effort at the
University of Florida and across the country.

The objective of this logo is to create a
unified visual identity system to represent
the ideals and mission of UF's sustainability
effort. This logo will facilitate the Office
of Sustainability in engaging the University's
population to form a new perspective of
sustainability that will compel and empower
our community to take action.


The mission of the Office of Sustainability
is to make the University of Florida- in
its operations, education, research, and
outreach- a model of sustainability, inte-
grating the goals of ecological restoration,
economic development, and social equity.
The Office of Sustainability encourages
and facilitates the collaborative efforts of
faculty, students, and staff to acquire skills
and initiate practices that contribute to a
sustainable, high quality of life on campus,
in the state of Florida, and across the globe.


IDENTITY PLATFORM

















As the graphical representation of
the Sustainable UF effort, our logo
helps position UF's campus and its
Office of Sustainability as a leader
in its Sustainable effort. Because of
its simplicity in design and color, the
Sustainable UF logo is memorable
and extremely versatile. The logo
was designed to work in a wide range
of media, both in print and web.


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The Sustainable UF logo is composed of
two main elements: the Word Mark and
the Leaf Mark. Working together, these
elements create the Sustainable UF identity.
Please refer to the following pages for
specific guidelines on various acceptable
configurations of the logo.

WORD MARK(

The Word Mark appears in the designed letterforms.
Based upon readability and versatility for design,
we have chosen an attractive typeface that works
well with the image we are trying to establish. The
primary typeface is a fresh, organic type style that
complements the Leaf Symbol. The type that makes
up the Sustainable UF Word Mark is customized to
meet the needs of the logo, including the addition
of leaf symbols as dots on the "i's". The secondary
typeface used in the unique Office of Sustainability
logo for the words "office of" is Gotham. The Word
Mark should never appear in any other typeface or
with any other text element.

THE LEAF MARK(

The Leaf Mark represents the collaborative efforts
inspiring personal commitments to change while
providing a bold new iconic direction for the Office
and the movement. The Leaf Mark is made up of two
elements, the leaf and the arrow. The leaf identifies
the environmental awareness of the movement. The
arrow functions as the action factor, compelling
people to turn over a new leaf.


Do not alter the signature artwork, aspect ratio or colors.


THE ELEMENTS


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It is important to display the Sustainable
UF logo consistently in every medium.
The primary horizontal logo configuration
should be used whenever it is possible.
However, sometimes available space and
considerations of aesthetics may dictate
different configurations of the main logo.
These versions of the logo were developed
to provide versatile yet consistent means
of representation. This gives freedom to
use the iconography of the leaf mark alone
if necessary or desired. The usage must
comply with the general guidelines of the
identity. The following pages describe
the preferred logo variations and other
acceptable va riations.


PRIMARY LOGO HORIZONTAL
This is the preferred configuration of the Sustainable
UF logo. It has been designed to maximize the impact
of the Sustainable UF Leaf Mark and Word Mark in a
unified shape. The colors and relative proportions of
the Word Mark and Leaf Symbol should be preserved,
as well as their relationship to each other. Use this
configuration whenever possible.


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PRIMARY LOGO VERTICAL


The vertical configuration can be used when the
available horizontal space is limited. The colors and
relative proportions of the Leaf Mark and Word Mark
should be preserved, as should the relationship they
maintain with each other.


SECONDARY LOGO VERTICAL
If horizontal space is severely limited, it is acceptable
to use the Leaf Mark by itself, preserving the same
proportions, colors, and relationship.


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In order to develop a versatile
yet consistent representation of
the Sustainable UF identity, these
sub logos have been developed
for specific aspects of the effort.
By replacing "Sustainable UF"
with "office of Sustainability" and
"Green Tearn", the logo retains a
unified identity while focusing on
these aspects of our effort.

Only use the sub logos for materials that
represent these specific efforts. Never use
the sub logos in place of entire effort.


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It is important to display the
Sustainable UF logo consistently
in every medium. Please refer to
the logo print guidelines of this
Style Guide for information about
the preferred logo configuration
and requuired clear space. For on-
screen color usage, refer to the
requuired RGB values within the
Online Usage section.

TWO-COLOR LOGO
The preferred use of the Sustainable UF
logo is in its two-color horizontal forrnat.
Whenever possible, this logo should be
used for all rnaterial. The two-color logo
uses a green and black.


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ONE-COLOR LOGO


For any material requiring a one-color logo,
the green logo may be used. This logo uses
the same green.


100% BLACK LOGO
The logo is 100% black on a white background.


100% WHITE LOGO
The logo is 100% white on a background
of green or black. The middle of the leaf
reverses out to the color of the background.


















PRIMARY HORIZONTAL LOGO
Clear space is x when x is the height of the logo.


CLEAR SPACE
The area that surrounds the logo is called
the clear space. This area should always
be free of any additional graphic elements
to avoid visual clutter and distraction from
the brand identity. The Sustainable UF logo
must always be surrounded by a clear space
at least the height of the logo. For example,
if the height of the logo is two inches, there
should be at least two inches of clear space
on all sides of the logo. This formula applies
to some Sustainable UF variations and sub
logos. To achieve the maximum impact in
every graphic environment, the minimum
clear space must be maintained.


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PRIMARY VERTICAL LOGO
Clear space is .5x when x is the width of the logo.


SECONDARY VERTICAL LOGO
Clear space is .5x when x is the width of the logo.


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GREEN TEAM
Clear space is x when x is the height of the logo.


OFFICE OF SUSTAINABILITY
Clear space is x when x is the height of the logo.


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MINIMUM SIZE


Width no less than 2.5 inches.






Width no less than 1 inch.


To protect the integrity, legibility and impact
of the Sustainable UF logo and sub logos,
they must never be reproduced in sizes
smaller than those shown on this page.
For print applications of the primary logo,
do not use the logo smaller than 2.5 inches
in width. For usage of the Leaf Mark without
the Word Mark, the width of the leaf symbol
can be reduced to 0.5 inches. Any further
reduction would impair its legibility.


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Width no less than 0.5 inches.


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ONLINE USAGE


The RGB values for all specified colors

Should be used in any online application

Of the Sustainable UF logo, the sub logos,

the Leaf Symbol, or the color palettes. The

RGB values for the Pantone DS 290-1 U

green used in the logo are: Red- 114,
Green- 191, and Blue- 68.





EXAMPLES


Following are some examples of the online

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DO NOT change the
colors of the logo.


LOGO VIOLATIONS

It is critical that the Sustainable UF logo
consistently appears as specified in this
style guide. Overlooking these guidelines
will negate our efforts to create a common
look and feel in all of our communications.
Following are some examples of common
logo violations. Please review the examples
and make every effort to adhere to the
Style Guide specifications. To avoid any
potential misrepresentation, always use the
electronic files distributed with this guide.


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DO NOT fill the logo
with graduation.


DO NOT change the size
relationship of the logo.




DO NOT alter the space
relationship of elements
in the logo.


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DO NOT stretch, distort,
skew, or rotate the logo.




DO NOT encase the logo
without minimum clear space.





DO NOT embellish the logo
with art elements.


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DO NOT make patterns
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PRIMARY PALETTE


To maintain consistent use of the Sustainable
UF logo, we have established guidelines
regarding color values. On the following
pages, we have provided examples of the
required color values when printing any
configurations of the Sustainable UF logo.
For more information about on-screen usage
and RGB values, please refer to the Online
Usage section for the Sustainable UF Logo.
Ideally, spot color printing (Pantone) should
be used as often as possible since only
these inks can reproduce the full brightness
of the color palette. Four-color process
(CMYK) printing may be used when spot
color reproduction is not available.


Arrow, UF, i dots
Green
C-60, M-O, Y-100, K-o
PMS DS 290-1


Word Mark
Black
C-O, M-O, Y-O, K-100


Leaf Gradient
Black to Green
C-O, M-O, Y-O, K-100
C-60, M-O, Y-100, K-O
PMS DS 290-1


COLOR LOGO


This is the preferred color treatment of the Sustainable
UF logo. The Leaf Symbol prints using a gradient from
green (PMS DS 290-1 U or a CMYK mix of C- 60, M-0,
Y-100, K-O) to black. Within the Word Mark, the same
PMS spot color (Pantone DS 290-1 U) and CMYK mix
is used for the leaf symbols that dot the "i's". These
leaf symbols do not have a gradient to black. The rest
of the Word Mark is 100% black.


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Complimentary Palette


Citrus Yellow
C-O, M-7,
Y-66, K-O
PMS 113 U


Light Green
C-20, M-O,
Y-85, K-O
PMS 389U



Teal
C-71, M-O,
Y-31, K-O
PMS 3262U


Pale Yellow
C-O, M-2,
Y-69, K-O
PMS 106


Logo Green
C-O, M-2,
Y-69, K-O
PMS106



Pale Blue
C-51, M-O,
Y-9, K-O
PMS 305 U


Lernon Yellow
C-6, M-O,
Y-100, K-O
PMS 3955U1


Dark Green
C-100, M-o,
Y-86, K-3
PMS 347 U



Dark Blue
C-80, M-53,
Y-O, K-o
PMS 7455 U


SECONDARY COLOR PALETTE

One of the first sensory clues

to the Sustainable UF identity is

COlor. Color is an integral part of

Our visual image, and consistent

use of our color palette identifies

us in ways that words can't. This

COlor palette has been created
tO establish a common look and

feel in all of our Sustainable UF

communications. This palette is

designated for usage with the

primary logo and the sub logos.


Contrasting Palette


Light Orange
C-71, M-O,
Y-31, K-O
PMS 3262U



Magenta
C-O, M-100,
Y-15, K-30
PMS 221U


Tangerine
C-O, M-79,
Y-100, K-O
PMS 179 U



Blue
C-100, M-17,
Y-O, K-51
PMS 3025 U


Deep Red
C-O, M-100,
Y-96, K-28
PMS 1807 U



Brown
C-O, M-74,
Y-100, K-72
PMS 490 U













Gotham- Bold
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Gotham- Book
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Gotham, the typeface used for the
words "office" and "of" within the
sub logo, is recommended for any
text on print or web materials used
in conjunction with the main logo,
such as headers within a PowerPoint
presentation. The use of this strong
typeface helps maintain consistency
throughout the various applications
of the logo and identity, contributing
to the recognizability of the brand.


Gotham- Book italic
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There are countless possible
applications of the Sustainable
UF logo. From key chains to
T-shirts, billboards to cars, the
logo broadens awareness and
communicates our identity on
campus, within the Gainesville
and throughout the country.
Please refer to the logo print
guidelines of this Style Guide
for information on preferred
logo configurations and clear
space. The remaining pages
contain several examples of
proper usage of the Sustainable
UF logo a wide range of media.





Game Day Recycle Bin


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Powerpoint Tem plate


Electronic Signature


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Water conservation quick tips:


- Connect a shut-off nozzle to your hose.

- Verify your home is leak free.

- Use re-circulating pumps.

- Make sure faucets are turned off all the way.

- Choose drought tolerant plants.

- Check the toilet tanks for leaks.

- Connect a shut-off nozzle to your hose.

- Become an informed citizen.


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Sender: "SLAVENS.MORGAN DhMS" To: SLAVENS.MORGAN1D.MS * cc:
Date: Maon No 17 18:57:55 EST 20DB
Suqsct: R(: suseungle)
Dear Student,

The University of Florida has set an ambitious goal ??? to be zero waste (http://wrwwzerowaste-orq/case.I
Reaching this goal will undoubtedly require an effort from all members of our community to reduce, reuse,
Regarding recycling, we are working on a recycling program for campus that should be complete by next
of trying to supplement the outdoor bins that currently exist, and one by one, systematically placing indoor
can view all the current recycling locations on the campus map under the sustainable campus link: www c
Thanks!

DeDee DeLongpre
Director of Office of Sustainability
arsustainable




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