Title: Madeira Beach Town Center : a gateway to the city
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 Material Information
Title: Madeira Beach Town Center : a gateway to the city
Physical Description: Book
Language: English
Creator: Stevens, Angela
Publisher: College of Design, Construction & Planning, University of Florida
Place of Publication: Gainesville, Fla.
Publication Date: 2010
Copyright Date: 2010
 Notes
Abstract: The City of Madeira Beach is a community located along the central Gulf Coast in Pinellas County, Florida. Over the last 30 years the composition of the area has changed from a tourist-oriented city with a strong core of local businesses surrounded by single-family residential to a resident-oriented city with a declining core of local businesses surrounded by single-family residential and condominiums. The oversaturation of residential units and the declining real estate market has left an excessive amount of vacant dwelling units, a shrinking tourist base and an abundance of vacant storefronts. To help remedy the situation, the City of Madeira Beach developed a Special Area Plan to establish design guidelines for development within the proposed Town Center. With a plan in place, the City lacks a master plan for the Town Center. Throughout my studies as a Landscape Architecture student I have been interested in Urban Design. To this end, I would like to utilize the skills I have learned and the experience of professionals within the fields of Landscape Architecture and Urban Planning to create a redevelopment plan for the Madeira Beach Town Center.
Acquisition: Landscape Architecture capstone project
 Record Information
Bibliographic ID: UF00100468
Volume ID: VID00001
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: Permissions granted to the University of Florida Institutional Repository and University of Florida Digital Collections to allow use by the submitter. All rights reserved by the author.

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Figure 1.1- Tom Stuart Causeway marks the entry to Madeira Beach, FL (Google, 2009)

The University of Florida
College of Design Construction and Planning

Submitted in partial fulfillment of the degree Bachelor in Landscape Architecture


- An Undergraduate


0 .0Thesisin

Landscape Archito cture




.Bi y 0.
Angela Stevens
^^^^^^^Faculty ^^^dvisor













Table of Contents-


Pages: 1 13: Chapter One: Introduction

Pages: 14 20: Chapter Two: Literature Review

Pages 21 54: Chapter Three: Case Studies

Pages: 55 67: Chapter Four: Site Analysis

Pages: 68 73: Chapter Five: Concepts

Pages: 74 82: Chapter Six: Master Plan


Pages:

Pages:


83 84: Chapter Seven: Results and Conclusions

85 110: Addendum


A Undergraduate


0 Thesiis in

Landscape Architecture



By
^^^^^^^ Angela tevensM~^^^^^^


^^^^^^^^Hiacul tydisor3 Tlf^^^^^

^^^^^^Terry Schnadelbach











Chapter One- Introduction

Project Summary-

The City of Madeira Beach is a community located along the
central Gulf Coast in Pinellas County, Florida. Over the last 30 years
the composition of the area has changed from a tourist-oriented city
with a strong core of local businesses surrounded by single-family
residential to a resident-oriented city with a declining core of local
businesses surrounded by single-family residential and
condominiums. The oversaturation of residential units and the
declining real estate market has left an excessive amount of vacant
dwelling units, a shrinking tourist base and an abundance of vacant
storefronts.

To help remedy the situation, the City of Madeira Beach
developed a Special Area Plan to establish design guidelines for
development within the proposed Town Center. With a plan in place,
the City lacks a master plan for the Town Center. Throughout my
studies as a Landscape Architecture student I have been interested in
Urban Design. To this end, I would like to utilize the skills I have
learned and the experience of professionals within the fields of
Landscape Architecture and Urban Planning to create a
redevelopment plan for the Madeira Beach Town Center.













Chapter One- Introduction


Goals and Objectives-


*Create a unique identity for the city

*Establish a diverse local economy

*Establish consistency in the public realm

*Attract new businesses to locate within the Town Center

*Avoid conflicting land uses and eliminate non compliant land uses (when possible)

*Provide residents and visitors with convenient access to essential services

*Create a bicycle and pedestrian friendly community

*Create amenities that will support city residents and attract local visitors as well as tourists

*Comply with regulations regarding transportation, water, sanitary sewer and FEMA
regulations regarding future development within the Town Center

*Employ sustainable development practices to protect natural resources and reduce the
need for additional infrastructure

*Comply with the City's updated Comprehensive Plan and Special Area Plan Guidelines













Introduction:


Target Market-

* Tourists

* Local Visitors


* City of Madeira Beach


* Local Residents


* Service Providers


* Business Owners


* Potential Investors


Figure 1.11 (Griffin, 2007)


Figure 1.10 (Griffin, 2007)


3q CRAB CLAMS
SIff.MP OS1LhERS
'ALLIATOR -: C.WIISH ,
CRACAE5LOBSR GROUPER
SEAFOOD ,. COCONUT SHRIMP
rCAMPl "7
.. .. :-". 'Il'.-. : ; .!


Figure 1.12 (Griffin, 2007)


Figure 1.13 (Griffin, 2007)












m 6




HitoyofMder
Beach


Th olo igar-h

Factr tha shaped*
Th iyo aer



Beach


Chapter One- Introduction


Figure 1.14 (Griffin, 2007)


Figure 1.15 (Griffin, 2007)



















M 6 .6-






History f Madeir

Beach-~
The flo


















Form of the Ct (


Chapter One- Introduction


Figure 1.17 (Griffin, 2007)


Figure 1.18 (Griffin, 2007)


Figure 1.16 (Griffin, 2007)






























Fiur 1.9-Mder








.6 6 *---------


Chapter One- Introduction


State Context-


Major Florida Cities


Legend
City
Pinellas County
Other Counties


CLEARWATER


0 25 50
1 in = 79 miles


100 150 200


I Miles


I FORT LAUDERDALE
MIAMI


Figure 1.19 (FGDL, 2009)




























Fiur 12- Tampa Ba
Area cosit of

Paso ndPel las





A lihe shd of~ green.


Chapter One- Introduction


Regional Context-

Tampa Bay Area Counties


Legend
I-- Pmetas County
Other Counties


WM"AIMF


0 4 8
1 in 12 miles


16 24 32


r Miles


Figure 1.20 (FGDL, 2009)


HI L-5- .1UL0






























Fiur 12- Th map





Maer Beahi


Box


Chapter One- Introduction



County Context-
Pinellas County Cities


Legend
* City


Miles
0 1.252.5 5 7.5 10
1 in = 5 miles

Figure 1.21 (FGDL, 2009)






















Fiur 1.2 Madeir

Beach is bonedb




Madir Becha
Dirc a


Pinellas Count
M 6







Bo


Chapter One- Introduction


City Context-


PINELLAS COUNTY MAINLAND


NORTH REDINGTON
BEACH


REDINGTON BEACH


Figure 1.22






























Fiur 1.22 Th era


Speia Pla Ara The

-e d and the

n ras w

Poearwe

Labele to sh

Relatonshi bet
The site andth

Surounin cotet


Chapter One- Introduction


Site Context-


Figure 1.22a (Madeira, 2009)













Chapter Two- Literature Review


Books-


Browning, W. D. (1998). Green Development: Integrating Ecology and Real Estate. New
York: Wiley and Sons, Inc.

Browning provides case studies relating to environmentally sensitive real estate development from
conception to implementation. Links to other sources pertaining to green development are given.
Implementing green development should be considered the opportunity arises. The condition of
existing structures and their ability to remain viable suggests the potential for a significant amount
of new structures to be built within the proposed Town Center. To this end, implementing green
building techniques should be considered.

Craig-Smith, Stephen; Faegence, Michael (1995). Recreation and Tourism as a Catalyst for
Urban Waterfront Redevelopment. Westport: Praeger Publishing, Westport.

The publication discusses the topic of urban redevelopment along urban waterfronts and uses
recreation and tourism as a source for growth. The City of Madeira Beach has 4 recreation facilities
within the Special Plan Area so integrating these resources into the design is a priority for attracting
investors and creating a sense of place for the city.


Gindroz, Ray; et al... (2003). Urban Design Handbook. New York: W.W. Norton and
Company.

The book shows examples of the urban design process including drawings, symbology and
techniques for proper document layout.













Chapter Two- Literature Review


Books-


Gupta, Prima; Terzano, Kathryn (2008). Creating Great Town Centers and Urban Villages.
Washington D.C.: Urban Land Institute.

Gupta and Terzano analyze factors and design strategies that compose a viable town center. The authors
include case studies from multiple use types including resort and urban infill. In order to create a
successful design exploring examples of existing town centers is crucial. Of particular interest are urban
infill and resort uses since the two will be implemented into the design.


Levy, John (2003). Contemporary Urban Planning. Upper Sandle River: Prentice Hall
Publishing.

The book will serve as a reference tool for planning related terms and strategies.

Lynch, K. (2000). The Image of the City. Cambridge: MIT Press.

Lynch focuses on what is important to the human perception. The concepts of path, edges, districts,
nodes and landmark are used in relation to wayfinding. He experiments with varying factors of what
draws people to particular place / location. His methodology will be helpful to distinguishing Madeira
Beach from other beach cities and towns in the area and is consistent with Special Area Plan's
approach to create distinct districts with the city's core.













Chapter Two- Literature Review

Periodicals-

Landscape Architecture Magazine-

The periodical is a resource for generating design ideas based on the projects completed by other
professionals in the field of Landscape Architecture.

Arvidson, Adam R. "Make No Little Plans." Landscape Architecture Jul. 2009: 90- 107.
Print.
Arvidson, Adam R. "Waves of the Present." Landscape Architecture Jan. 2010: 94 103.
Print.
Jost, Daniel. "Lawrence Halprin 1916-2010: Remembering one of America's greatest
landscape acrhitects." Landscape Architecture Feb. 2010: 93 110. Print.

Madeira Beach Communicator Magazine-

The magazine is a periodical distributed to the residents of Madeira Beach. The
contents of the publication include pictures, historical information and current
events pertaining to the area.

Griffin, Bob. "Albert Archibald, A Madeira Beach Founder." Madeira Beach
Communicator Jan. Apr. 2010: 1- 2. Web.
Griffin, Bob. "Madeira Beach Celebrates Its 60th Birthday." Madeira Beach Communicator
May- Jul. 2007: 1, 9 24. Web.
Griffin, Bob. "The 1950's on Madeira Beach." Madeira Beach Communicator Jan. Apr.
2007: 1- 2. Web.
Griffin, Bob. "Top Priorities for the City's Future." Madeira Beach Communicator Jan. Apr.
2006: 1- 2. Web.












Chapter Two- Literature Review

Other Publications-

City of Portland. Stormwater Solutions Handbook.Portland. City of Portland Environmental
Services.1-51. Web.

City of Fort Lauderdale, (2003). Fort Lauderdale: Building a Livable Downtown. Fort
Lauderdale. City of Fort Lauderdale:l-208. Web.

City of Clearwater, (2008). Beach By Design: A Preliminary Master Plan for Clearwater
Beach. Clearwater. City of Clearwater:l-77. Web.

City of Madeira Beach. "Archibald Ad Hoc Committee Presentation." City of Madeira Beach
Streaming Video Services. City of Madeira Beach Government Website, 22 Nov. 2009.Web.
24 Nov. 2009.

City of Madeira Beach, (2009). Madeira Beach Town Center: Special Area Plan. Maeira
Beach, City of Madeira Beach: 1 61. Pub.

Duany, Plater, Zyber & Co. "Suburban Retrofit / Downtown Plan- Madeira Beach, Florida."
Pinellas County Planning Council. 1-3, 2002. Web. 23 Nov 2009.













Chapter Two- Literature Review

Websites-


City of Clearwater Website- The Website provided me with links to other government Websites
and information on Beach By Design.
Address: http://www.clearwater-fl.com

City of Ft. Lauderdale Website- The Website provided me with information about Fort
Lauderdale: Creating A Livable Downtown.
Address: http://www.ct.ft.laud.fl.us

City of Madeira Beach Website- The Website contains streaming video of Commission meetings
and will be helpful to assessing the City's future needs.
Address: http://www.madeirabeachfl.gov

City of Portland- The Website provided me with information about City of Portland's
"Greenstreets" and Stormwater Management Program.
Address: http://www.portlandonline.com

Florida Geographic Data Library- The Website contains a GIS maps and metadata for assembling
site analysis maps in ARC GIS.
Address: http://www.fgdl.org

Google Earth- The Website provided me with aerial images of Madeira Beach, Fort Lauderdale
And Clearwater.
Address: http://www.earth.google.com

Pinellas County Government Website -The Website contains GIS maps, demographic
information and links to other county offices as well as information pertaining to other
development projects in the area.
Address: http://www.pinellascounty.org












Chapter Two- Literature Review

Websites-

Pinellas County Planning Council- The Website yielded information about the Duany, Plater,
Zyberk & Co. plan for the City of Madeira Beach.

Address: http://www.co.pinellas.fl.us/PPC

Pinellas County. "Pinellas County Maps". Web. 24 Mar. 2010.













Chapter Two- Literature Review


Personal Contacts-


Catherine Longstreth-

She is the grand-daughter of Albert Archibald who donated the land for Archibald Park to the National Parks
Service. She represents one of the heir's viewpoints concerning the misuse of the park (commercial use) in
the past and will be beneficial to suggesting ideas on what the family considers an appropriate use for the
site.

W.D. Higginbotham- Madeira Beach City Manager-

The Madeira Beach Planning Commission provides planning information to the City Manager who reports
such findings to the Madeira Beach Board of Commissioners and other related agencies. The City Manager
works alongside the City Clerk and City Attorney to represent the status of the city and coordinates with the
Board of Commissioners to meet the goals and objectives of the City and its residents. To this end, he will be
the main contact for the project.

Paula Cohen- City of Madeira Beach Community Development Director-

The Community Development Director is the head of the Planning Commission and works in conjunction
with other city departments to address planning related issues. Ms. Cohen was the liaison for information
pertaining to the city's future plans.












Chapter Three- Case Studies


Relevant: Urban Redevelopment Based


Suburban Retrofit / Downtown Plan- Madeira Beach, Florida
Duany, Plater Zyberk & Co.

Beach By Design- Clearwater Beach, Florida

City of Clearwater, Community Driven Design


Las Olas Boulevard Corridor- Fort Lauderdale, Florida

Keith & Schnars, P.A.



































Fiur 3.- A satelt imageoTh























Fiur 3.- A stlieiaeo o t
Flrd (Go. e 2009


Chapter Three- Case Studies



State Context-


Case Study Cities and Population Centers


Legend
* Case Study City
* Population Center
S|] Case Study County
SOther Counties CLEARWATER
CLEARWATER
MADEIRA BEACH










Miles
0 20 40 80 120 160
1 in = 71 miles


Figure 3.6- The map shows the location of the case studies and the
population centers (greater than 100,000) in the State of Florida. (FGDL,
2009)





















Fgr3.- Th-o S tuar



Ba. sGoo.e 2009)






Duy Plte 6. Sr
& Co. -.

Scale: *
56 ace toa (Sud


Chapter Three- Case Studies

Case Study One: Suburban Retrofit / Downtown Plan-
Madeira Beach, Florida


.5.


Figure 3.8- The entry to Madeira Beach after crossing Tom Stuart Causeway. Note the sign showing
the speed limit is 40 miles per hour as one prepares to enter the downtown core of the city.










Chapter Three- Case Studies

Madeira Beach's Vision- "reshaping and rethinking the heart
of the city"

Goals and Objectives-

* Establish new design ideas and guidelines for the City of Madeira
Beach's Comprehensive Plan
* Realize the City's potential to become a new urban center

* Utilize the City's juxtaposition to provide linkages to surrounding
cities and municipalities
* Develop a plan for well-designed streetscapes
* Highlight the entrance to the City
* Improve access to businesses and amenities
* Create uniformity among buildings
* Encourage mixed uses in the downtown core
* Provide public open spaces




























Fiur 31- Th ap



Coutie. 11ela out
is hihlghe in a lihe
shd of green.


Chapter Three- Case Studies

Regional Context-

Tampa Bay Area Counties


Legend
I Peltes County
SOtwr Countitsr


MIt SBQOUCH


VAMAfEC


0 4 8
1 in 12 miles


16 24 32


I Miles


Figure 3.10 (FGDL, 2009)



























Fiur 3.1 Th map



Pinelas Cunty

r Be
dente byteylo
6b 6 66x.-


Chapter Three- Case Studies

County Context-


Pinellas County Cities


Legend
* City


Miles
0 1.252.5 5 7.5 10
1 in = 5 miles
Figure 3.11 (FGDL, 2009)















Fiur 3.13- Th




thePinllas Count




Fiur 3.1- Madir





communitie6s. Ote

aces poin66sare







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to proide amnities^^
and essentia 6e6vi


local resident takes^
advatag 6 te




strategic location and
create potena
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66 6




.6 -

6 -


Chapter Three- Case Studies


Program Elements-


Figure 3.13 (Pinellas, 2010)


Figure 3.14 (Pinellas, 2010)












M



- igr .15Mder
Beac is bonedb
*eigo Bec to th
Nort an Tesur




manad The project S
are is deoe5b h


Chapter Three- Case Studies


City Context-


PINELLAS COUNTY MAINLAND


NORTH REDINGTON
BEACH


REDINGTON BEACH


Figure 3.15 (Pinellas, 2010)

























Figur 3.6 Th -era

boudai6. Th

6.Sboisan hemi
rod wihi th p6roj6c6
6re wer lable 6 t6
6ho th relations6ip
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Chapter Three- Case Studies


Site Context-


Figure 3.16 (Madeira, 2009)





















pla.


Figure 98-

66oe t t

building facadesan

steescp improve the












Fiue-.9 6- Th pa
6vea.a




accs b s T



s 'Us

unpeaantes

6sscite with 6


Chapter Three- Case Studies

Program Elements-


Figure 3.18 (Duany, 2002)


Figure 3.19 (Duany, 2002)


Figure 3.17 (Duany, 2002)
















Fiur 3.2- Th loai on~


of Fiue 3.2 an 3.26 i

Fi r 3 1- Pli c







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-Figur 3.22- Linkags.











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^^*HilllliiBMK^l niSl1K^^
m6ultiple optionsf
6 -ingress and egre
6 . 6^^^^


Chapter Three- Case Studies

Program Elements-


Figure 3.21 (Duan 2002)
Figure 3.21 (Duany, 2002)


Figure 3.20 (Duany, 2002)


Figure 3.22 (Duany, 2002)











Chapter Three- Case Studies

Opportunities:

* Converting 150th Avenue into a tree-lined boulevard establishes an
axis for the downtown (Figure 3.23)

* The large open space adjacent to the Tom Stuart Causeway adds
public open space and links both sides of 150th Avenue.


*The streetscape improvements along 150th Avenue creates cohesion
between the street and storefronts and provides micro-climate for
users (Figure 3.23)

* The Special Plan Area supports mixed uses, but the use types
should not include additional residential units

* Changes to the circulation system on the south side of 150th
Avenue links the residential neighborhoods the downtown area and
reduces the need for residents to use Gulf Boulevard (Figure 3.24)










Chapter Three- Case Studies

Constraints:

*Reducing the size of the recreation space creates additional
impervious surfaces and blocks the existing view of Boca Ciega Bay
(Figure 3.25)

Additional surface parking creates additional pervious surfaces
(The City has proposed a multi-level parking garage to address the
need for additional parking)

The large open space adjacent to the Tom Stuart Causeway creates
confusion in the circulation system (Figure 3.26)

*Replacing the recreation facilities with additional residential
housing units is impractical considering the decline in the real estate
market (Note: The DPZ plan was created in 2002 when the market
trends were favorable for residential development) (Figure 3.25)

*The Plan proposed replacing the existing multi-family residential
units along Boca Ciega Bay with new residential units (as mentioned
before market trends have changed since the plan was proposed to
the City (Figure 3.25)













Chapter Three- Case Studies

Case Study Two- Beach By Design- Clearwater Beach, Florida


V


Figure 3.28

























- 1




* 0

* B
m* I- 6.
-~~~~ ~ 6 *

' 6 '6 -
- 6-.


Chapter Three- Case Studies


Goals and Objectives-


* Encourage development / redevelopment within Clearwater
Beach

* Ensure development/ redevelopment does not exceed the
capacity of existing infrastructure

* Maintain Clearwater Beach's distinct character

* Create a pedestrian friendly environment

* Establish compatibility between building heights and the scale of
open spaces

* Promote diversity in the scale, mass and height of buildings

* Avoid further "walling off" of the beachfront




























Fiur 30- Th ap



Coutie. 11ela out
is hihlghe in a lihe
shd of green.


Chapter Three- Case Studies

Regional Context-

Tampa Bay Area Counties


Legend
I Peltes County
SOtwr Countitsr


MIt SBQOUCH


VAMAfEC


0 4 8
1 in 12 miles


16 24 32


I Miles


Figure 3.30 (FGDL, 2009)

























Fiur 3.3 Th map
shw th ciie and
muiialte of6
Piela County


Clawae eahi


Chapter Three- Case Studies

County Context-

Pinellas County Cities


Legend
City

























Miles
V 0 1252.5 5 7.5 10
Figure 3.31 (FGDL, 2009)


















Fiur 3.3a Clerwte
Bec is th northern
mos bec aln the
Piela Cont coast.







manlnd Fiur 31-








3.31- Th- td rai
-enoIdii.te ;ll .


Chapter Three- Case Studies


City and Site Context-


Figure3.31a (Pinellas, 2010)


Figure 3.31b (Pinellas, 2010)


Figure 3.31c (Clearwater, 2008)





















Fiur 3.2 Th6iyo





int ditics Th City of



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6adir Bec.6h
Cit ofCeratrue
th of lbot(a6h


Chapter Three- Case Studies

Program Elements- Districts:


Priority
Redevelopment
Areas
Restaurant/Retail
District

Resort District

Pier 60 Plaza

Streetscaping


Gulf Front
Redevelopment/
Realignment
(vehicular and pedestrian
promenade)









Figure 3.32 (Clearwater,


Redewloimenim and
Remuatiron Opportunies


Old Florida
(Residential)
Preservation and Renovation
Limited Densities


Marina District
(Residential)

S Roundabout



SMixed Use/Entertainment
Opportunity


Mixed use/Parking
Opportunity



Strategic
revitalization and
renovation

Figure 3:
R, Jeelopment and Reitali:a on


k008)
2008)














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Fiur 3.3 BechB

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6-ur 3.4 Th ixd

us- pakn gaag may
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s n te m

deinto ihu


Chapter Three- Case Studies
Program Elements- Parking:


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Figure 3.33 (Clearwater, 2008)


Figure 3.34 (Clearwater, 2008)





















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Chapter Three- Case Studies


Program Elements- Streetscape:


Figure 3.36 (Clearwater, 2008)


Figure 3.35 (Clearwater, 2008)


Figure 3.37 (Clearwater, 2008)























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-eot ithi

Clawae Beac have
vaie stle except
non of ths are
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Madaa Bec Club
adrse the nedo
a* waefrn r soru
works-----------------he
viw to th S Srnt


Chapter Three- Case Studies

Program Elements- Streetscape:


Figure 3.38 (Clearwater, 2008)


Figure 3.40 (Clearwater, 2008)


Figure 3.41 (Clearwater, 2008)


Figure 3.39 (Clearwater, 2008)













Fiur 34- The
ronabu ise th
gaea fo Clearwate
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ditibto pon fo

th ciclto *sytm


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Chapter Three- Case Studies

Program Elements- Destination Points:


Figure 3.42 (Clearwater, 2008)


Figure 3.43 (Clearwater, 2008)


Figure 3.44 (Clearwater, 2008)


; . .. .. l ..-". .
:- -" : ;-- ,r-- -...^ ... .
- -- -... ~ *. _..-. *-*,..- ,' r ;'. ,.-.' ,










Chapter Three- Case Studies
Opportunities:

oUse of pervious pavers in parking areas reduces amount of
impervious surfaces

* Parking garages occupy less surface area and can accommodate
more demand than surface lots (Figure 3.45)


*Mixed-use parking structures satisfy mixed-use designation and
hide the function of parking structure (Figure 3.45)

*The use of pervious pavers gives the streetscape color and texture
along with delineating pedestrian crossings.

* Canopies and covered pedestrian walkways provide cover for
users while walking along the streets.

*Pier 60 and the Clearwater Marina are two strong amenities linked
by a pedestrian walkway. Both serve as destination points. (Figure
3.47)

* Resorts are a necessity for creating a destination location.
Clearwater Beach has a myriad of resorts to suit the needs of
tourists. (Figure 3.46)










chapter Three- Case Studies
Contraints:

oThe "two car deep," double loaded, parallel parking strategy in the
plan has the potential to make circulation patterns difficult. (Figure
3.48)

The mixed-use parking structure may be a viable idea, but care
needs to be taken regarding building heights in relation to views of
the beach.

* The use of palms gives a sense of place but do not provide much
shade for pedestrians. (Figure 3.48)

* Clearwater Beach has issues with walling of the beach and
additional high profile buildings will complicate the problem (Figure
3.49)

*The roundabout serves as a functioning focal point marking the
entry to the beach except the removal of the fountain has turned
something that is aesthetically pleasing into a mass of impervious
surface. The fountain was removed due to water use issues. (Figure
3.50)

*The Plan proposed replacing the existing multi-family residential
units along Boca Ciega Bay with new residential units (as mentioned
before market trends have changed since the plan was proposed to
the City.











Chapter Three- Case Studies

Case Study Three- Las Olas Boulevard Corridor- Fort
Lauderdale, Florida


Figure 3.52 (Fort Lauderdale, 2003)










M.






Fiur 3.3 S w r
Cont islctdo-h
sotenti3fte-lrd
Pe insli-e tw e
Mim-Dd an Pal











Fiur 3.5 The Cit ofFt
Lad rdl is situate
bewen lnttin n
Dai adspn fo


Chapter Three- Case Studies

County and City Context-


Broward and Surrounding Counties


Legend
SBroward County
SI Other Counties










Miles
0 510 20 30 40
1 in = 32 miles
E


Legend
City


roward Cou


$ L
1 in = 12 miles
0i 1 Miles
02.55 10 15 20


Figure 3.53 (FGDL, 2009)


P K.AND %DEERFIELD BEACH
*LAKEVIEW
MIAM-DADE CORAL SPRINGS CRESTHAVEN
MONROE MARGATE 'C LLIER MANOR
S POMPANO BEACH
TAMARAC 11
NORTH LAUDERDALEPOMPANO PARK
*" WILTONMANORS LAZLAKE
PLANTATION SUNRISE
VESTON BRCWARDAL'E RIVERL 'AD
00 y- I
SOUTHWEST RANCHES COOPER CIT DAVIE
nty Cities D I BEACH
PEMBROKE PINES HOLLYWOOD
(MIRAMAR M
ALAKE FOREST
o __________MIAMI GARDENS
/
NF 4 UDEfk Figure 3.55 (FGDL, 2009)
.P,.| Pf a/
OUTHST RANCHES OOPECrIT45'E DoR
PEMe OKE PINES 1 LH-L OD
V1


Figure 3.54 (FGDL, 2009)


























Fiue 35- La Sla
Mulead sloaedith




Std Are gbune by th
yelo box 66 ue o h


Chapter Three- Case Studies


Site Context-


Figure 3.56 (Fort Lauderdale, 2003)













Chapter Three- Case Studies


Goals and Objectives-


*Design buildings with an appropriate architectural quality (Figure 3.57)

oProvide pedestrian friendly streets (Figure 3.58)

oEstablish multi-modal transportation

oCreate a distinct identity for the downtown

oUtilize past investments and existing resources

oIncrease residential development

*Encourage mixed income neighborhoods

oProvide necessary services and amenities

oPromote intense, mixed-use development within the downtown core (Figure 3.57)

oCreate a network of parks, trails and streets (Figure 3.59)

oDevelop connections to Ft. Lauderdale Beach, New River and other regional
destinations (Figure 3.59)

























Fiur 3.0 OnIfSh


goas fo te-as Ol




Figur 36- Keith S


e stals ara of
SeeSunty


Chapter Three- Case Studies


Program Elements:


Figure 3.61 (Fort Lauderdale, 2003)


Figure 3.60 (Fort Lauderdale, 2003)


II )
Oci~l~:l~lil; .:1I~I1I .1 3i[l






























Fi ur 3.2 Th gre nw ys


a n. ly d Th prcs

hihihe th -e opotnt o

linkag s bewe

trnprtto moe as wela




Fiur 36- ThS lnpooe

ope ai makt with


bik lanes Not te 0ac o


Figur 3.3 Th rooe










laes Eac us is bufee fro

one ---no --e -------e ---ated

b u f s


Chapter Three- Case Studies


Program Elements: Circulation Analysis


-i yT


Figure 3.63 (Fort Lauderdale, 2003)


---7


Figure 3.62 (Fort Lauderdale, 2003)


Figure 3.64 (Fort Lauderdale, 2003)





















Fiur 3.67- La Cla Bolear


reat to. eac ote.hsre




the ga betee eihe sie of








Fiur .S 65- Th Ls ClaS


Chapter Three- Case Studies


Program Elements: Mixed Use/ Destination / Mediterranean-


Figure 3.65 Fort Lauderdale, 2003)
















Figure 3.66 (Fort Lauderdale, 2003)


Figure 3.67 (Fort Lauderdale, 2003)












Chapter Three- Case Studies

Opportunities:

*Las Olas Boulevard is vibrant streetscape and serves as a successful
example to work from.

oThe circulation analysis serves an example to how to approach
addressing the issue faces in Madeira Beach. The circulation system
provides micro-climate for users and separates circulation type to
address safety issues. (Figure _._)

*Las Olas Boulevard implements design elements from
Mediterranean cities. The techniques will be helpful when exploring
the Mediterranean concept.

oFort Lauderdale is considered to be a destination location.
Destination shopping, outdoor markets, pedestrian friendly streets
and Ft. Lauderdale Beach are a few of the elements that attracts
users. The destination concept should explore some of these
options.











Chapter Three- Case Studies
* The plan for Fort Lauderdale only shows images of mixed-uses
with Retail on the bottom floor and residential on the top. Although
other examples of mixed-uses are used in the downtown area,
Madeira Beach does not need any more residential units so other
forms of mixed uses should be explored. (Figure 3.68)

* The one of the goals of the redevelopment plan was to link Las Olas
Boulevard to the New River. One of the graphics highlight this
linkage, but there was not much emphasis of what the riverfront
would look like. One of the focuses of Special Area Plan was to
create a bayfront walk along Boca Ciega Bay so I would like to have
seen more examples of how this was addressed. (Figure 3.69)

* One of the concerns addressed in the update to original plan was
the need to create more cohesion in the streetscape. The issues
arose along the areas bordering the residential neighborhoods. The
same concerns could arise in Madeira Beach since the downtown is
surrounded by residential development. (Figure 3.71)

*The City of Ft. Lauderdale lacks a sufficient amount of on street
parking and increases the need for additional surface lots. On-street
parking can be tamed by vegetated swales as opposed to surface lots
which require more intense efforts to reduce the amount impervious
surface area associated with them. (Figure 3.70)












Chapter Four- Site Analysis

Existing Conditions-


ii-q


Figure 4.1


Fiur 4.- A viwo
150th A-enue towards
^^iR'fl6'Tfiii^^^




6anln (east. in th
horizonis 6th6 T
Stu6rtCuseway whi6

.6cts .




^^somewhaattaiT(wctivei^^



except the ~ipedstian^^^^
6xprinc deno
Em...
adatg 6 6
6 6miimIaeorth
surrondin landcape
The proposed planI~1
works to create












Chapter Four- Site Analysis


Existing Conditions-


Figure 4.2


Fiue 4.- Gulf
PBtinells ountyB each^^^^^

as lthetraiSMminus frmH^ B
150th
- Ienue..To thisend, he
intersectio shoul
serveacticl*
-Utersection. The
existing streetscape
lack cohesion and th e
landscap elements to

enhance the importance

of th spc. Th fina

inviorat Arhbl
Pak(ftol
the right) and stimulat
inetmn wihi t6he

downtown.











Chapter Four- Site Analysis

Existing Conditions-


Figure 4.3


Way nisthe angular





thl~~e highest iM^^^
an autoobie-









destainaioTKiin for user

needs oflo~M~calS^^^
resident.
* *^^^^^^^^^














Chapter Four- Site Analysis


Public Facilities-


Legend
Ot.ft Fl *$
SpecA Plan BaWlan







SCALE 1' 30O 1
30APR-2008


'

. .


Figure 4.4 (Madeira, 2009)


Figure 4.4-The map shws^^^^
the publi fa cilitie wi



Gul BeahsPbi
Library


IMadei-a Beach

Causeway Park
Munc ipal Marina

Post Office

B Public Works
- RexBPlace Park
^^^^H^M~l^.5^^^^
^^^^^^^^^3^^ B^












Chapter Four- Site Analysis


Parking Requirement Waiver Area-


Madeira Beach
Special Area Plan


Figure 4.5 (Madeira, 2009)


Fiur 4.- Th area.
highlighted ao i s *
e -em pt from te* parking
guideline stulated in
t^^he Special Area Pla
g^uidelines for the^
proposed Madeira Beac^h
Town Center. ^^u^^^


P rcI t









*ygiwii omn3 ivrJuli















Chapter Four- Site Analysis


Current Land Uses-


SCALE 1r a 3wO
I7AMR21OW
N~


Figure 4.6 (Madeira, 2009)
















Chapter Four- Site Analysis


Future Land Use -


CITI MADUUlM IUm
SPECIAL ABE
F-rul % ND U mp


Ias ^



















Chapter Four- Site Analysis


Proposed Zoning Changes-


MYOF aT uADU ZACK
SPECIAL ARA
ZOPOM MA
III aCll~m willitom
MUA mm
~ ~- C~ AL-
-


Figure 4.8 (Madeira, 2009)















Chapter Four- Site Analysis

District Designations-








SLegend
Boa, rn. Dmrnrl












SCALE 1* 300
-, "10-JUN.2008


Figure 4.9 (Madeira, 2009)










Chapter Four- Site Analysis:

Special Area Plan Proposed Improvements-
Circulation Analysis





















Figure 4.10 (Madeira, 2009)












Chapter Four- Site Analysis:

Pervious Surface Survey-















.. ..i


Figure 4.11 (FGDL, 2009)











Chapter Four- Site Analysis:

Commercial Vacancy Assessment-


Figure 4.12 (FGDL, 2009)











Chapter Four- Site Analysis:


Synthesis:


Figure 4.13 (FGDL, 2009)


Fiur 4.3 The









Anlyi. Ke
V^risu~a~lgScreening






Recret~ion Faciities~^^^^
^^^^. 6^^^^^^

B- ^^^^. 6 .^^










Chapter Five- Concepts:

Concept Development-


Concept Development: Three conceptual plans were developed based on
the goals and objectives listed in the City of Madeira Beach's Special Area
Plan. The goals and objectives were translated into three concepts based
upon creating a unique character / identity for the Town Center. The
three concepts include :the "Green City," the "Mediterranean City," and
the "Destination City." The case study comparisons served as the
foundation for conceptual designs based upon their relevancy to the type
of city being portrayed.

The concepts being explored include:

* Green

Mediterranean


Destination























All Fiue Th re -ocp
wa deie fro te design

stde an co bie wit the
inoratio derive fro th
Cit of Potands- Strw
Souinaadoo.Tersl
foue n mlmntn-h


folwn elm nsit h

design: -

EcoroofsS


Chapter Five- Concepts:


Green-


Figure 5.1 (Portland)


Figure 5.6 (Portland)


Figure 5.2 (Portland)


LBff

(Portland)



(Portland)


Figure 5.5 (Portland)


W ..... j


Figure 5.3


Figure 5.7 (Portland)















Chapter Five- Concepts:


Green-





Green Lots



Pedestrian
Corridor







Parking
Garage '





Gulf Of Mexico


Archibald Park And
Preservation Area


Entertainment
Pavilion


Expanded Passive
Park


Green Roofs
On New And
Existing
Structures


SVegetated Boulevard


Rpachfront Walk


0 400' 800' 1200'
SE.ale 1" = 4aD


Figure 5.8












M


Al Fiues- Th Medteraea


in th e L as C Corido cas





elm ns inote ein





Virn an Activ Streetscap

Quait Arcitctr

-ulIm alTasotin


Chapter Five- Concepts:


Mediterranean-


Figure 5.11 (Fort Lauderdale, 2003)


Figure 5.9 (Fort Lauderdale, 2003)


Figure 5.10 (Fort Lauderdale, 2003)


Figure 5.12 (Fort Lauderdale, 2003)















Chapter Five- Concepts:


Mediterranean-


Parking
Garage


Archibald Park
And Dune
Preservation Area









Beachfront Pier


Inter-Connected Walkable
Streets






:ions To The
wn And Bay





0 400 800' 1200'
Scale: 1" = 400'


Gulf Of Mexico


Figure 5.13


















Al fiue- Th Destinato





combied ait th .iedus
conep fro th Bec ay
*eig Plan Th eutoue


on am lm nigth olwn

a..ns note ein




R sorts -


Chapter Five- Concepts:


Destination-


Figure 5.16- (Clearwater, 2008)


Figure 5.14 (Fort Lauderdale, 2003)


Figure 5.17- (Clearwater, 2008)


0- . -.. ., - ., .-_ ,.
r -_ ... a '" '
S...-- -I~
c - -C '
a-r ";a . . -...... ,--


Figure 5.18 (Clearwater, 2008)


Figure 5.15


ort Lauderdale, 2003)














Chapter Five- Concepts:


Destination-


Simulated Dune
Vegetation Rex Place Recreation
\ CenterAnd Music Pavilion


Pedestrian Corridor With
Crossing Bridge /


Archibald Splash
Park And Dune
Preservation Area



Gulf Of Mexico


0' 400' 12


Figure 5.19













Chapter Six-Final Master Plan:


.1 a 'inw~1















Chapter Six-Final Master Plan:


Causeway District-


Causeway Park
Expansion With
Enhanced Vegetation


Boca Ciega Bay



Tree-Lined Streets
With Pedestrian-
Friendly Sidewalks


Resorts With
Rooftop Gardens
>


Condominiums/
Hotel
Condominiums


/I,
I.


Figure 6.2















Chapter Six-Final Master Plan:

Downtown District-


Boca Ciega Bay


Integrate New
Development With
Existing Commercial
Uses


S Bayfront Wave Walk
And Trail

Green Lots With
Pervious Pavers


Outdoor Market
With Pervious
Pavers


Restructure Streets to
Tie into Downtown and
Relate To Boca Ciega Bay


Figure 6.3















Chapter Six-Final Master Plan:


Beach District-


Tree-Lined Streets
With Pedestrian-
Friendly Sidewalks


Add Vegetation To
SExisting Parking Lot


Designated Bike
Lanes


Archibald Splash
ParkAnd Dune
Preservation Area



Beachfront Pier


Condominiums/
Hotel
Condominiums


Gulf Of Mexico


Figure 6.4















Chapter Six-Final Master Plan:


Transition District-


Existing Multi-Family
Residential


Tree-lined Streets
With Pedestrian-
friendly Sidewalks


Designated Bike
Lanes









Mixed Use Commercial


Green Lots With
Pervious Pavers


Figure 6.5
















Chapter Five-Final Master Plan:


Peninsula District-


Proposed
Sailing Center
(Done By
Woods
Consulting) 4


Existing F
Facilities


New Recreation
Facilities

Add Vegetation T
Existing Parking Lot N ,





Tree-lined Streets/
With Pedestrian-
Friendly Sidewalks




Intersection
Reconfigured To


Rex Place Recreation
Center and Music Pavilion


Fishing Pier


Multi-Family
Residential
Structures
Removed To
Open Space


Existing Multi-Family
Residential


Residential
Structures Removed
To Add Green Lot
Parking and Provide
,Sidewalks Added To Green Space
Provide Connectivity


Figure 6.6













Chapter Six-Final Master Plan:


Sections:













Figure 6.6 8' 5 5' 5' 5's 5'I 8'


Al Scale 1" = 20'


Scale 1" = 30'












Chapter Six-Final Master Plan:


Aerial Perspective: A Bird's Eye View of the City


Figure 6.8


Th Aera View
p*iTrovides a snapshot of



reStained.Thebilding



6-^Kr~ -- 6 666 ^^^^^^^^^^^^^^^S^

^betenthe pri~ropoiised^^^
elemen r t s.Ta^^^^^^^^^^^^^^^^^^










Chapter Seven: Results and Conclusions-









Results and Conclusion:
Developing an Urban Redevelopment Plan is a difficult
task even in a small city like Madeira Beach. After hearing
feedback from professionals in the fields of Landscape
Architecture and related field I was able to assess the
deficiencies in the Master Plan. The most notable was the
new civic complex at the "Gateway to the City." While
some felt the use was appropriate others felt the space
would better serve the City as a public open space. I can
see their concerns and I would like to make some
modifications to the plan before I submit it to the City of
Madeira Beach for review.










Chapter Seven: Results and Conclusions-









Results and Conclusions:

In addition, I would like to revisit the site analysis and
create additional maps to better support the concepts.
Lastly, I am going to conduct post design analysis to
determine the percentage of reduction in the amount of
impervious surface area.
In conclusion, I would like to thank all of the faculty in
Landscape Architecture Department at the University of
Florida who had a hand in helping me further my
education as well as those who gave me feedback on the
plan.










Addendum-






































Tom Stuart Causeway marks the entry to Madeira Beach, FL

The University of Florida
College of Design Construction and Planning

Submitted in partial fulfillment of the degree Bachelor in Landscape Architecture


^^^^^^^^i~~Facultydisor 3 Tlf^^^^^
-Uerry Schnadelbach
201.0~











Introduction:

Project Summary-

The City of Madeira Beach is a community located along the
central Gulf Coast in Pinellas County, Florida. Over the last 30 years
the composition of the area has changed from a tourist-oriented city
with a strong core of local businesses surrounded by single-family
residential to a resident-oriented city with a declining core of local
businesses surrounded by single-family residential and
condominiums. The oversaturation of residential units and the
declining real estate market has left an excessive amount of vacant
dwelling units, a shrinking tourist base and an abundance of vacant
storefronts.

To help remedy the situation, the City of Madeira Beach
developed a Special Area Plan to establish design guidelines for
development within the proposed Town Center. With a plan in place,
the City lacks a master plan for the Town Center. Throughout my
studies as a Landscape Architecture student I have been interested in
Urban Design. To this end, I would like to utilize the skills I have
learned and the experience of professionals within the fields of
Landscape Architecture and Urban Planning to create a
redevelopment plan for the Madeira Beach Town Center.











Introduction:


Goals and Objectives-


* Improve Circulation

* Attract Tourists / Local Visitors

* Provide Essential Services

* Provide Essential Services

* Implement Green Development Technique

* Attractive Streetscape

* Public Open Space

* Quality Architecture













Introduction:

Target Market-


* Tourists

S Local Visitors


S City of Madeira Beach


* Local Residents


* Service Providers


* Business Owners


* Potential Investors


CR CL AMS [ T
SRII P ,O- -.. I .
.LLIGATI --- C. W S . n .F .c ,+ i-'-
be CALAMARI SC4. MANI MANI
.CRABC i STE5 LOBSTER MGOUPE"
SEAFOOD SHRIMP COCONUT SHRIMIP
I "~'=i -' CAA IP "l-" ;


c~ll











M



Hitr of Madeir
Beach

Th oloin refv
Factr tha shaped

The Cit ofMder
Beach: -

Aler Arhial

Dai Welchm

"'hS rig "


Introduction:


p :4 1.


14 1011 "


~L~rl
I "- d
hi





























Maer Beah n
Flrd' majo Cities Are

shown al

c t o

County is Highlighted in a
lihe Shd-fgen


Introduction:


State Context-


Major Florida Cities


Legend
City
Pinellas County
Other Counties


CLEARWATER


0 25 50
1 in = 79 miles


100 150 200


I FORT LAUDERDALE
MIAMI


I Miles


Figure _._



























Tap Bay Are conist

of Hilsbrogh
Maate Pasco and



Piels Counties


Introduction:


Regional Context-

Tampa Bay Area Counties


Legend
PI| es County
Other Couties


I


WM"AIMF


0 4 8
1 in 12 miles


16 24 32


r Miles


Figure_._


HI L-5- .1UL0


















M









The maShwte




Box
mer


Chapter One- Introduction


County Context-
Pinellas County Cities


Legend
* City


M -Miles
0 1.252.5 5 7.5 10
1 in = 5 miles
Figure _.













M6





MadiraBeah i






sout. Maer ec
has~ Diec acest h
Piela County
Manln whc makes.
Th cit an optma



Box


Introduction:


City Context-


P



NORTH REDINGTON
BEACH


INELLAS COUNTY MAINLAND


REDINGTON BEACH


Figure _._


































Ae. Th 6aebde
6nd th Mai roads
n te P c
were Labeledtoshow
the Reltionshi
between Te site an


Introduction:


Site Context-















Site Analysis:


Public Facilities-


Legend
Ot.ft Fl *$

SpecA Plan BaWlan








SCALE 1' 30O 1
30APR-2008


'
^ ,
c,

.4^\.*-


public faiKRltires withi
th Special Plan Area
including:


"^^f^^* Arc Park







^^^ Causway Park ^^^




^^^PostKMOfficeg^^^^
Pu li Work

RexPlac Par











Site Analysis:


Parking Requirement Waiver Area-


Madeira Beach
Special Area Plan


-The areaUhglUghted
above is exempt from


gu^idelilgnes fon~nra the
proposed Madeira
Beach Town Center.
S ^^U^^. .^
^^* 6- Sl -^^^^
S 666 -S .S^^^^^


PrhIQ








*ygiwii omn3 ivrJuli










Site Analysis:
Current Land Uses-


A
SCALE 1"* 300O
17-APR-2008




















Site Analysis:


Future Land Use -


cm K V uuM Eghm
CIVII St MhUN IUM

SEIa AB
nruT% Um nm Em




















Site Analysis:



Proposed Zoning Changes-


cm MADEu Dowun
SPECIAL AM*
zomm W"
-a-- -. M
AtbL r

J -l
Bl~f-4--JCic~"











Site Analysis:

Special Area Plan Proposed Improvements-
Circulation Analysis




















XnS




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