Title: Caribbean Council newsletter
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Title: Caribbean Council newsletter
Physical Description: Serial
Publisher: Caribbean Council
Place of Publication: London, England
Publication Date: April 25, 2008
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Bibliographic ID: UF00100302
Volume ID: VID00013
Source Institution: University of Florida
Holding Location: University of Florida
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Caribbean Council

Newsletter

25 April 2008

Issue 64


The Caribbean Council



t 4O


WIRSPA Launches Authentic Caribbean Rum Marque
The West Indies Rum & Spirits Producers' Association Inc. (WIRSPA) has
unveiled a marque of provenance to support and promote authentic
Caribbean rum (ACR) brands. The programme is one of the many outcomes
of work undertaken by the Caribbean Council under WIRSPA's direction to
ensure that the industry obtained a fair arrangement with Europe after its
preferential access to the European market was eroded following an EU/US
trade deal on white spirits in 1997.

The marque will not only serve as a visual symbol of provenance and quality,
designed to help trade and consumers identify ACR brands, but it will also be used
to promote the development of authentic Caribbean rum as a distinct sector within
the rum category.

Geography, tradition and heritage are all common factors for rum production in the
Caribbean, however, individual brands have distinctive processes of distillation,
aging and blending. To reflect these distinct processes, it is planned that the
marque will incorporate a three-tier classification system based on maturation and premium
positioning.

Authentic Caribbean Rum

In order to qualify at this level, products must be produced from sugar cane juice or molasses
within the ACP Caribbean region. Products in this classification must achieve accepted industry
standards of product quality and may be a blend of different rums to produce the desired
characteristics. Products at this level are permitted to display a black and white version of the
marque.

'Matured' Authentic Caribbean Rum

A silver and black version is planned for products that achieve the base level but have also been
100% matured for a minimum of one year. These products may be blended with much older rums
in order to produce products of depth, complexity and character. This classification is planned to
bear the word 'Matured' and display three barrels.

'Deluxe' Authentic Caribbean Rum

A gold and black 'Deluxe' classification is planned for qualifying brands that have been 100%
matured for a minimum of 5 years. Products in this category reflect the abilities of the master
blender in each company. Products are likely to be blended from a wide palette of aged rums in
differing styles. Many will be older but all will aged for a minimum of 5 years. This classification is
planned to bear the word 'Deluxe' and display five barrels.

Neil Morris, Head of Marketing at WIRSPA explains: "The Caribbean is the recognized 'home' of
rum and offers a hugely diverse range of brands. With the popularity of rum increasing year on
year, there is no doubt that consumers are not only looking to explore brands, but are also seeking
some help in the selection process. The new marque will, we believe, help meet both these
objectives, while also helping to give further weight to the development of a distinct Authentic
Caribbean Rum sector within the rum category."

The new marque will be supported with a major marketing campaign including trade and consumer
press advertising, bar tender training, trade and consumer show attendance plus significant PR
support.

The CBBC hopes to be able to hold a rum tasting with WIRSPA's support later in the year


Events Diary
April 25-27, 2008
Jamaica Product Exchange
JAPEX 2008
Hilton Kingston Hotel, Jamaica

April 28-May 1, 2008
10th Annual Caribbean Tourism
Conference on Sustainable Tourism
Development
STC-10
Beaches Turks & Caicos Resort & Spa

April 30 May 3' 2008
9th Annual Trade and Investment
Convention (TIC),
The Centre of Excellence, Trinidad
May 06-08, 2008
Caribbean Hotel Tourism Investment
Conference, Trinidad
May 12, 2008
First Meeting of the Cuba Initiative
Executive Business Committee with its
new Chairman

May 16, 2008
Tourism in Developing Countries
British Expertise Offices, London

May 20, 2008
After Fidel: The prospects for change
in Cuba and US/Cuba relations in the
post-Castro/post-Bush era, Canning
House, London

For information on any of the above
events contact admin@caribbean-
council.org


This newsletter is sponsored by:


S atlantic
In 2008, Virgin Atlantic celebrates 10
years of flying to the Caribbean. In this
time it has become the largest scheduled
airline between Europe and the
Caribbean, carrying 735,000 passengers
on its ten Caribbean routes last year.
Virgin Atlantic's initial services to
Barbados, St Lucia and Antigua have
been supplemented by Grenada, Tobago,
Havana, Montego Bay and Kingston
flights from London Gatwick, and by
Barbados and St Lucia flights from
Manchester.
For more details and to make bookings,
please visit www.virain-atlantic.com.


First Meeting of the Cuba Initiative Executive Business Committee with its new Chairman
The Business Executive Committee of the Cuba initiative, comprising of leading international companies working in
THE CUBA Cuba, will have its first meeting with the new Chairman, Ian Taylor MP, on 12 May 2008. If you would like to know
INAIT VE more about the Cuba Initiative or about participation in its Business Executive Committee, please contact Stephanie
Whittle Stephanie.whittle(caribbean-council.ora

2 Belgrave Square London SW1X 8PJ Tel: 0207 235 9484 Fax: 0207 823 1370 Email: admin@caribbean-council.ora Web: www.caribbean-council.ora
Copyright 2008 The Caribbean Council 1






- After Fidel: The prospects for change in Cuba and US/Cuba relations in the post-Castro/post-
Bush era
6.30pm, Tuesday 20 May, 2008
The Cuba Initiative, the Institute for the Study of Cuba and Canning House are holding jointly an event that will provide an
opportunity to hear from a panel of expert commentators their views on the significance of Fidel Castro's recent retirement from the
Presidency and the prospects for change both internally and in Washington following the forthcoming Presidential elections there.

The event will be chaired by David Ridgway who was British Ambassador to Cuba from 1998-2001.

Panellists will include:
Professor Elizabeth Dore, University of Southampton (pictured)
Dr George Lambie, De Montfort University
Emily Morris, Institute for the Study of the Americas
Dr Stephen Wilkinson, International Institute for the Study of Cuba

If you wish to attend this event please register by contacting Canning House Tel +44 (0)20 7235 2303 enquiries@canninahouse.com
.....................................................................................................................................................................................


Jose Perez-Jones, Chairman, Caribbean Central American Action (CCAA), recently announced that as of 1 March,
2008, Anton Edmunds (pictured), Executive Director, heads the management of the organization.

In welcoming Mr. Edmunds to his new responsibilities, Mr. Perez-Jones, noted that Mr. Edmunds has been with the
organization for a decade and brings a wealth of knowledge and experience to the position. Mr. Edmunds joined the management
team of CCAA in 1998. He has served as director of marketing, director of programs, deputy executive director and executive
director.

CCAA is a non-governmental organization that promotes private sector-led economic development in the Caribbean Basin out of
Washington. The Caribbean Council and CBBC have enjoyed a long term relationship with the organisation in the past and hope to
find new synergies in the future. In recent years the organization has supported the region in relation to maritime security and
trade, regional competitiveness and energy policy. More information on the organization and its activities, including regional
seminars and the Annual Miami Conference can be found by visiting CCAA's website at www.c-caa.ora

SEU-Latin America and Caribbean Summit
At an event held on 22 April at Canning House, the lead official for the EU-team, Slovenian diplomat Marko Osolnik, spoke about the
key themes of the fifth Rio Group summit which will take place in Lima, Peru on 15 and 16 May 2008. Primarily the summit is
intended to strengthen the strategic relationship between Europe and Latin America and the Caribbean. At the meeting the principal
focus will be on poverty and environmental issues and the inter-relationship between the two. All sides are keen that the summit
results in a list of practical action-oriented outputs in these two areas.

More information about the Summit can be seen at the official website: http://www.vcumbrealcue.ora/. A Business Summit
principally of Latin American nature will be taking place alongside the political summit and further details can be seen at:
http://www.alcue2008.com

Following the summit, the Caribbean Council and Canning House will host an event to discuss the conclusions reached and their
- ramifications.


EL DORADO The'Liquid Gold Of Guyana' is Re-Launched in London
To celebrate the re-launch of El Dorado rum in the United Kingdom, the High Commission of Guyana held a reception on 24 April.
Speaking at the reception, Komal Samaroo, Executive Vice President of International Marketing with the company that produces El
Dorado, Demerara Distillers Limited, said that the decision to re-launch El Dorado in the UK forms part of a strategy to re-position El
Dorado in the luxury, high end spirits category. Assisting with the UK is brand developer inspirit

For further information please contact Ali Gunning at inspirit brands 0207 739 1333or ali(inspiritbrands.com

Cuba Initiative Seminar: Trade Unions and Economic Reform in Cuba
At an event chaired by Cuba Initiative Director, David Jessop, Dr Steve Ludlam (pictured) spoke about the many
difficulties working Cubans had faced during the "special period" following the collapse of the Soviet Union, and how
workers need to supplement their wages with work in the informal economy. He suggested that economic collapse
in certain sectors and other more general difficulties had also contributed to the "informalisation" of working hours.
This was now being addressed with worker support via new legislation and the introduction of professional
standards for human resources management; both of which have been introduced in consultation with the Trade
Union movement. Dr Ludlum argued however that positive change can be expected when the formal economy is able to increase
incomes: something the present process of reform is aimed at achieving. He observed that the trade unions in Cuba were generally
positive about the process of "perfeccionamiento empresarial" which they see as an important contributor to improving the
performance of the national economy thereby assuring the benefits which all Cuban citizens are entitled to receive from the Cuban
state.
2 Belgrave Square London SW1X 8PJ Tel: 0207 235 9484 Fax: 0207 823 1370 Email: admin@caribbean-council.ora Web: www.caribbean-council.ora
Copyright 2008 The Caribbean Council 2






Mike Fisher Memorial Dinner, House of Lords, London
Tuesday, 17 June 2008
Members of the Caribbean Council are invited to this special dinner, hosted by Lord Soulsby of Swaffham Prior
(pictured), in the Cholmondeley Room at the House of Lords (6:30 for 7:15pm), with a reception on the Terrace
overlooking the Thames. The dinner is named after Mike Fisher, who discovered the remarkable properties of
Ivermectin, perhaps the most important anti-parasitic drug developed in recent decades. He died at his home in
Grenada in 2005.


Funds raised from the dinner will be used in the fight against Neglected Tropical Diseases (NTDs) of the Caribbean and will support
the research undertaken by the Windward Islands Research and Education Foundation (WINDREF), which is located at St George's
University, Grenada. The NTDs do not attract the same level of attention as diseases such as malaria, TB and HIV/AIDS, but still
cause untold levels of ill-health in tens of millions of people worldwide. The dinner will be attended by members of the Caribbean
diplomatic corps and others, including Miss Grenada and sports personalities from the region. Tickets for the dinner/reception
(inclusive of all drinks and wines) are 150 each with tables available at 1,500.

For further information please contact Abigail Cochrane, Raitt Orr & Associates tel. 0207 6309778 or email: Abiqail@raittorr.co.uk


Caribbean Pavilion at London Calling 2008
Earl's Court, 19-20 June 2008, London
London Calling 2008 is the pre-eminent global business forum
positioned between the traditional and cutting edge global
independent music and entertainment industry spectrum,
where seasoned senior decision makers will gather to present
their road map for the future.

Recognising the importance of the creative industries in the
Caribbean region, there will this year be a Pan Caribbean area
in the International Arena. The Pan Caribbean Pavilion is being
organised by Trinidad based Miribai Communications. For
further details about the Caribbean Pavilion please contact
Josanne Leonard miribai@tstt.net tt.


Trade and Investment Convention (TIC)
30 April 3 May 2008, Trinidad & Tobago
The 9th annual Trade and Investment Convention is an
effective forum for manufacturers, service providers, exporters,
buyers, distributors, and investors. Organised by Trinidad and
Tobago Manufacturers' Association, and sponsored by the
Ministry of Trade and Industry, RBTT Bank Limited, and
Telecommunication Services of Trinidad & Tobago.

The first three days of TIC are to the business community only,
which allows exhibitors and buyers to focus on business to
business transactions. The fourth and last day is open to the
public, which provides an opportunity for market testing,
sampling and research. For further details please contact Ms.
Sonja Jardine promotions)ttmna.cor or Ms. Khazana Rasool
tic@ttma. comr


Market Intelligence: Publications
The Caribbean Council publishes two specialist newsletters that are of great value to subscribers. Caribbean Insight and Cuba
Briefing are editorially independent and published by the Caribbean Council with the objective of providing an overview of the week's
news relating to the Caribbean. All publications are neutral and aim to separate fact from comment.

The fact that the publications are produced and distributed electronically means that anyone can subscribe regardless of
geographical location providing that they have an email address. Details about prices and payment details can be found at
http://caribbean-council.org/consultancv/publications/index.html; alternatively any enquiries can be addressed to Stephanie Whittle
Stephanie.whittlet(caribbean-council.ora

What subscribers say...

" Caribbean Insight is precisely that insightful, and informative. Whether one has substantive experience of commerce and politics
in the Caribbean region or relatively little, Caribbean Insight offers news and related analysis which is topical, relevant and prescient
- the result of experience and expertise of the region garnered and developed over many years, applied with a profound
understanding of the region."
Alun Cole, Partner, Eversheds LLP

"Every week I am informed on what is happening in the region, through Caribbean Insight, this is my best and most frequent source
of information." Fernando Gonzalez, Dominican Republic

"We find this to be an invaluable and timely source of information on a variety of Cuban topics, whether in terms of political and
economic events, or in terms of foreign corporate and local enterprise activity taking place in various business sectors. We also find
the analysis and interpretation of events as regularly provided in the briefing to be fair, always interesting and most instructive"
David Pitts, Country Head Cuba, Standard Bank

"Cuba Briefing provides reliable apolitical information on a weekly basis about the largest economy in the Caribbean region. It has
been instrumental in keeping investors and others with a commercial interest well informed about political and economic
developments in Cuba." Lord Foulkes of Cumnock, Member of the Intelligence & Security Committee in the Cabinet
Office, Member of Scottish Parliament, and former British Government Minister.





2 Belgrave Square London SW1X 8PJ Tel: 0207 235 9484 Fax: 0207 823 1370 Email: admin@caribbean-council.ora Web: www.caribbean-council.ora
Copyright 2008 The Caribbean Council 3


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