Group Title: analysis of product-fact versus psychosocial appeals in advertising
Title: An Analysis of product-fact versus psychosocial appeals in advertising
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 Material Information
Title: An Analysis of product-fact versus psychosocial appeals in advertising : an application of the theory and methods of the behavioral sciences to a business problem
Physical Description: v, 258 leaves. : illus. ; 28 cm.
Language: English
Creator: Nylen, David W. ( Dissertant )
Thompson, R. B. ( Thesis advisor )
Blodgett, R. H. ( Reviewer )
Buttewan, J. D. ( Reviewer )
Matthew, C. G. ( Reviewer )
James, J. H. ( Reviewer )
Publisher: University of Florida
Place of Publication: Gainesville, Fla.
Publication Date: 1969
Copyright Date: 1969
Subjects / Keywords: Marketing thesis Ph. D   ( lcsh )
Advertising -- Psychological aspects   ( lcsh )
Dissertations, Academic -- Marketing -- UF   ( lcsh )
Genre: bibliography   ( marcgt )
non-fiction   ( marcgt )
Abstract: This investigation is designed to present analysis at two levels of thinking. It is directed first at a business problem of long standing and of both practical and theoretical importance. The problem to be examined concerns the effectiveness of rational versus emotional advertising appeals. This analysis also concerns a second-level problem—the soiirce and methodology for the solution of business problems. It attempts to follow the scientific approach to problem solution. But more particularly, the dominant characteristic of the analysis is that it drav/s upon the behaviors!, sciences both as a sourcpr of tVipni^y and as a source of methodology. Thus at the second level of thinking, the analysis of the business problem initially posed can be viewed as an extended example of the potential of utilizing behavioral science concepts and techniques in applied business problems.
Thesis: Thesis -- University of Florida.
Bibliography: Bibliography: leaves 245-246.
General Note: Manuscript copy.
General Note: Vita.
 Record Information
Bibliographic ID: UF00098410
Volume ID: VID00001
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: alephbibnum - 000545983
oclc - 13160768
notis - ACW9941


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