• TABLE OF CONTENTS
HIDE
 Front Cover
 Index
 A tribute
 Tour the green winter wonderla...
 What is this thing called...
 Castro effects vegetable crops...
 Less salt on the roses, please
 Personalized egg sales help make...
 Selling more - wasting less
 Improved retailing ups produce...
 Mechanization improves grocery...
 "Everyone talks about the weather,...
 The Wood's sewing center - a family...
 Miami home demonstration office...
 4-H - K-land clinic
 "Plant propagation"
 Career indecision vs. career...
 Girls' 4-H volunteer leadershi...
 Home demonstration women learn...
 A need fulfilled
 Chamber of commerce supports Dade's...
 Agriculture service awards
 Home demonstration women take the...
 It takes cooperation!
 Missiles, 'Maters, 'N 'Taters
 Organizational chart
 Personnel chart and agricultural...
 Back Cover






Title: Subtropical agriculture and family living
ALL VOLUMES CITATION THUMBNAILS PAGE IMAGE ZOOMABLE
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00094992/00001
 Material Information
Title: Subtropical agriculture and family living annual report
Physical Description: v. : ill. ; 28 cm.
Language: English
Creator: Metropolitan Dade County (Fla.) -- Agricultural Office
Metropolitan Dade County (Fla.) -- Agricultural Office
Metropolitan Dade County (Fla.) -- Home Demonstration Office
Donor: unknown ( endowment ) ( endowment )
Publisher: Dade County, Florida Agricultural Office
Place of Publication: Miami, Fla.
Publication Date: 1963
Copyright Date: 1963
Frequency: annual
regular
 Subjects
Subject: Agricultural extension work -- Periodicals -- Florida -- Miami-Dade County   ( lcsh )
Agriculture -- Periodicals -- Florida -- Miami-Dade County   ( lcsh )
Genre: local government publication   ( marcgt )
 Notes
Dates or Sequential Designation: 1963-
General Note: Title varies slightly.
Statement of Responsibility: Agricultural Agent's Office ; Home Demonstration Agent's Office.
 Record Information
Bibliographic ID: UF00094992
Volume ID: VID00001
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 34239734
 Related Items
Preceded by: Subtropical agriculture

Table of Contents
    Front Cover
        Front cover
    Index
        Index
    A tribute
        Page 1
        Page 2
        Page 3
    Tour the green winter wonderland
        Page 4
    What is this thing called salt?
        Page 5
        Page 6
        Page 7
    Castro effects vegetable crops of Dade county
        Page 8
    Less salt on the roses, please
        Page 9
    Personalized egg sales help make "a little poultryman a big success"
        Page 10
    Selling more - wasting less
        Page 11
    Improved retailing ups produce sales
        Page 12
        Page 13
    Mechanization improves grocery warehousing
        Page 14
    "Everyone talks about the weather, but---"
        Page 15
        Page 16
    The Wood's sewing center - a family affair!
        Page 17
    Miami home demonstration office takes on a "new look"
        Page 18
    4-H - K-land clinic
        Page 19
    "Plant propagation"
        Page 20
    Career indecision vs. career decision
        Page 21
        Page 22
    Girls' 4-H volunteer leadership
        Page 23
    Home demonstration women learn personal survival in disaster
        Page 24
    A need fulfilled
        Page 25
    Chamber of commerce supports Dade's agriculture
        Page 26
        Page 27
    Agriculture service awards
        Page 28
    Home demonstration women take the lead in community service
        Page 29
    It takes cooperation!
        Page 30
    Missiles, 'Maters, 'N 'Taters
        Page 31
        Page 32
    Organizational chart
        Page 33
        Page 34
    Personnel chart and agricultural and home economics emphasis
        Page 35
    Back Cover
        Page 36
Full Text

SUBTROPICAL


AGRICULTURE


AND


FAMILY


LIVING


1963


ANNUAL


REPORT


DADE COUNTY
AGRICULTURAL AGENT'S OFFICE
HOME DEMONSTRATION AGENT'S OFFICE









INDEX



Page

A Tribute ................................................................................ 1

I. AGRICULTURAL PRODUCTION

Tour the Green Winter Wonderland .............................................. 4
What Is This Thing Called Salt? ................................................ 5
Castro Effects Vegetable Crops of Dade County .................................. 8
Less Salt on the Roses,Please ................................................. 9

II. AGRICULTURAL MARKETING AND UTILIZATION

Personalized Egg Sales Help Make "A Little Poultryman a Big Success" ........... 10
Selling More Wasting Less ................................................... 11
Improved Retailing Ups Produce Sales .......................................... 12
Mechanization Improves Grocery Warehousing .................................... 14

III. CONSERVATION AND NATURAL RESOURCES

"Everyone Talks About the Weather, But---" .................................. 15

IV. MANAGEMENT FARM AND HOME

The Woods' Sewing Center A Family Affair! .................................... 17

V. FAMILY LIVING

Miami Home Demonstration Office Takes on a "New Look" ....................... 18

VI. YOUTH DEVELOPMENT
4-H K-Land Clinic ........................................................ 19
"Plant Propagation" ......................................................... 20
Career Indecision Vs. Career Decision .......................................... 21
4-H Camp ................................................................... 21

VII. LEADERSHIP DEVELOPMENT

Girls' 4-H Volunteer Leadership ............................................... 23
Home Demonstration Women Learn Personal Survival in Disaster .................... 24

VIII. COMMUNITY IMPROVEMENT AND RESOURCES DEVELOPMENT

A Need Fulfilled ............................................................. 25
Chamber of Commerce Supports Dade's Agriculture ................................ 26
Agricultural Service Awards ............................... ......... .......... 28
Home Demonstration Women Take the Lead in Community Service ................... 29
It Takes Cooperation! ............................................. ........... 30

IX. PUBLIC AFFAIRS

Missiles, 'Maters, 'N 'Taters .................................................. 31
Organizational Chart .......................................................... 33
Personnel Chart and Agricultural and Home Economics Emphasis ................... 35










































MR. CHARLES H. STEFFANI


September 30, 1885 -


On July 2, 1963 Dade County lost one of the great
pioneers of its agricultural industry. If any one man can
be credited with the development of Dade County's vast
agricultural industry it is Mr. Charles H. Steffani.
Mr. Steffani was reared on a farm near Washington,
D.C. He entered the service of the U. S. Department of
Agriculture in Washington while quite young and trans-
ferred to Miami in 1911 to the U. S. Department of Agri-
culture, Plant Introduction Garden. There he worked
with the propagation and culture of avocados, mangos
and other tropical fruits and plants.
In 1926 he was appointed Assistant County Agent
of Dade County and in 1929 became County Agent. He
served in this position until he retired September 30,
1955.
Mr. Steffani had a wealth of wisdom in working
with people and an enduring interest in his fellow man.
His continuous search for knowledge, his practical
ability and his careful application of scientific facts
made him an outstanding Extension worker and County
Agent.


July 2, 1963


Many of the scientific advances that enabled the
agriculture of Dade County to develop from small-scale
farming to a fifty million dollar industry were introduced
or recommended by Mr. Steffani. There are many men
today making their mark in the world that look back to
training received as 4-H Club boys under his guiding
hand and inspirational leadership.
Mr. Steffani was awarded the U. S. Department of
Agriculture Superior Service Award in 1955 by Ezra Taft
Benson, Secretary of Agriculture. He was presented
with the Distinguished Service Award by the National
Association of County Agricultural Agents. The Miami-
Dade County Chamber of Commerce made him an honor-
ary life member at the time of his retirement. He was a
past-president of the Homestead Rotary Club, a member
of the Florida Agricultural Extension Workers Associa-
tion, the Florida Association of County Agricultural
Agents, Florida State Horticultural Society and Episilon
Sigma Phi, an honorary fraternity for Agricultural Ex-
tension Service employees.








SOUTH DADE COUNTY AGRICULTURAL TOUR GUIDE MAP


TO US.41 (TAMIAMI TRAI


:GROSSMAN DR.


EUREKA DR.


QUAIL ROOST


I HAINLIN DR.


SILVER PALM


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(SW 184 ST.) ,ern


DR. (SW 200ST-


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-Fruit & Spice
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NORTH CANAL


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EVERGLADES
NATIONAL PARK.


Prk 4


NFLORIDA CITY
I |and
ESTATE FARMERS
MARKET.




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HARVEST PERIODS FOR FRUIT AND VEGETABLE

CROPS IN DADE COUNTY.


VEGETABLE OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY. JUNE. JULY. AUG. SEPT.
BEAN, BUSH GREEN
BEANS, POLE
BEETS
CABBAGE
CORN, SWEET
CUCUMBERS
EGGPLANT
OKRA
PEAS, SOUTHERN
POTATOES, IRISH
SQUASH
STRAWBERRIES
TOMATOES


SUBTROPICAL FRUITS
AVOCADOS
LIMES
MANGOS











































TOUR THE GREEN WINTER WONDERLAND

Few people realize the vastness of winter agri-
cultural production surrounding Homestead--the self-
acclaimed "winter vegetable basket of the nation".
This area, blessed with a sub-tropical climate,
produces a tremendous variety of commodities--from
ornamental plants to Cuban vegetables, from tomatoes
to sub-tropical avocados, mangos and limes. Production
covers the entire year, although winter crops are most
important. Much of the nation is dependent upon this
production, and local residents use milk and eggs pro-
duced within the county.
This agricultural giant, unknown to many of the
million residents of Dade County, affects their economy
in several ways. In addition to approximately $50,000,000
received by farmers, others such as laborers, farm sup-
ply firms, packing houses and transportation companies
receive direct benefits. Still other businesses receive
indirect benefits.
For example, more than 30,000 people are em-
ployed locally to work in agriculture each year. Much
of their salary is spent for food, clothing, rent, taxes
and entertainment. Thus many businesses not directly
associated with agriculture are stimulated by the pur-
chasing power it creates.


The fame of Miami Beach, in conjunction with our
sub-tropical agriculture, draws many agriculturally
oriented conventions to this area. These convention
people usually tour the "green winter wonderland."
They are always enthralled by the vast fields, and
awed by the rockland farming of the Redlands area.
In the past four years, tours have been arranged
and conducted by personnel from the County Agent's
Office for: 1) The National Association of County Agri-
cultural Agents; 2) The National Junior Vegetable
Growers Association; 3) The National Potato Advisory
Committee; 4) The National Vegetable Advisory Com-
mittee; 5) An Agricultural Delegation from the Missouri
State Legislature; 6) Agricultural Extension Service
Directors from the Southeastern States; 7) The Citrus
and Sub-tropical Fruit Marketing and Research Advisory
Committee; 8) The National Association of Home Econ-
omists; 9) Food Store Buyers, Consumers and News
Media Personnel; and others. As a result of these
tours, approximately 1800 agricultural leaders of the
nation have been eye witnesses to this area's sub-tropi-
cal agriculture.
In addition, agricultural representatives and stud-
ents from many foreign countries schedule trips to Dade
County to acquaint themselves with one or more phases
of production and marketing. They return to their coun-
tries and adapt practices seen here to their conditions,
thus benefiting many nations of the world.
Representatives from more than 40 countries have
toured this area during the past four years. They have
come from such countries as Bolivia, Thailand, Egypt,
Australia, New Zealand, Indonesia, British West Indies,
Martinique, Chile, Nigeria, Japan, Peru, Formosa, Ger-
many, Yugoslavia, Greece, Nepal, India, Colombia,
Burma, Finland, Mexico, Guatemala, Panama, British
Guiana, Canada, Nicaragua, Argentina, Pakistan, Ecua-
dor, the Philippines, British Honduras, Republic of
Honduras, Venezuela, Trinidad, Israel, Ghana, Ethiopia,
Nairobi, Costa Rica, Turkey, and Iran. These people
are usually referred to the County Agent's Office by
some other governmental agency. Such groups and re-
presentatives from foreign countries always regard the
tour as a major highlight of their visit to Dade County.
They write back their thanks, request additional infor-
mation and express hopes of returning to this area again
someday.
Perhaps individual families would like to tour
the agriculture around them. This can be a do-it-your-
self project. Illustrations are on pages 2 and 3. One
consists of approximate harvest dates for particular
crops; the other outlines a tour map to serve as a guide.
ONE REQUEST PLEASE. DON'T drive or walk into
the fields or harvest the farmers' crops. There are road-
side markets where these items can be purchased on
your tour of the "green winter wonderland".
























Figure 3


Figure 2


Figure 4


What is it?
Chemically a salt is any of a class of compounds
formed when the acid hydrogen of an acid is partially or
wholly replaced by a metal or a metallic radical. The
best known salt is sodium chloride which is used to
season food, to preserve food, to soften water and to do
many other things. Sodium chloride is ever present in
ocean and sea waters.
Other salts, which are commonly called fertilizers,
are little known but are of great importance. Fertilizers
are formulated by using various combinations of salts
that contain nutrient elements needed by growing plants.
Examples of these salts are ammonium sulfate, calcium
phosphate, ammonium phosphate and potassium chloride,
to name only a few.

What does it do?
Collectively speaking, salts serve many useful
functions. However, they are useful only as long as
they are used in their proper proportions. For example,
the proper amount of table salt seasons a steak to the


critical taste of the consumer. On the contrary, a steak
with too much salt is quickly rejected.
In agriculture there is a comparable situation.
There is a desirable crop growth where the proper a-
mount of fertilizer salts are added. Where an excess
has been applied, the result is an injured or dead plant.
As an example in Dade County last season, over-
fertilization caused complete loss and abandoning of a
ten-acre strawberry field. Figure 1 shows a view of this
field at the time it had to be abandoned. Figure 2 shows
a view of the same grower's field (planted later) where
the proper amount of fertilizer had been applied. On the
latter field the assistance of the Dade County Agricul-
tural Agent's Office was utilized to determine the cor-
rect application of fertilizer.
Many examples of improper uses of fertilizers are
encountered daily. Figure 3 shows an example of a bean
field where excess salts accumulated in low areas of
the field and caused depressed growth and little yield.
Ornamental plants also fall victim to over-fertili-
zation. Figure 4 shows the effect of an excess on grass.


WHAT IS THIS THING CALLED SALT?


Figure 1







Crop production is affected in appearance, which
reduces or prevents its saleability. Figure 5'shows the
effect on potatoes grown in a soil containing excess
residual fertilizer salts compared to those with desira-
ble appearance and acceptability.
Salt structures shown in Figure 6 have eliminated
most of the danger of salt intrusion from ocean water.
However, these structures do not eliminate the intru-
sion of ocean water during hurricanes and unusual tidal
waves. The full extent of this type of salt intrusion has
not yet been evaluated as it has been confused with
fertilizer salt effects.


Figure 5


What can be done to control it?


Knowing the advantages and disadvantages of
salts, it is reasonable to believe that growers want all
the advantages from it. To reach this goal, we must
first understand the chemical properties and their rela-
tionship with the soil particles and the crops growing
thereon. For example, tomatoes and potatoes can do
well in soils of salt concentrations that strawberries,
beans and squash cannot tolerate.
The Dade County Agricultural Agent's Office
provides soil testing service to all growers. Along with
the soil test result is sent a recommendation as to the
amount and kind of fertilizer salts to add for good crop
growth and yield. If the total salt concentration in a
soil sample is unusually high, the source of salts is
determined. A method has been established by the
County Agricultural Agent's Office todetermine whether
the salts found in the soil were from ocean water or
from fertilizer salts.


Figure 6


-"~Ii
W^ ^


7' ,//


k




















*4uL4#~


Boniato--The roots of this plant are white fleshed and
are eaten in a similar manner to sweetpotatoes.


Malanga root. The roots as well as the tops can be eaten.
Most malanga plantings are grown for the roots only.


Root of the Cassava, Manihot, Tapioca or Yuca. Roots Calabaza--This squash variety is relished by Latin
are the part eaten as food. Americans and is used in soups and other dishes.















CASTRO EFFECTS VEGETABLE CROPS
OF DADE COUNTY

The United States broke off relations with Cuba
and stopped the imports of vegetables and fruits after
Castro came to power in Cuba. This act had repercus-
sions all over the world and especially here in South
Florida.
Since then, thousands of Cuban refugees have
come to Florida, bringing with them their customs and
ways of life--and an appetite for starchy foods.
Cubans enjoy eating BONIATO, MALANGA,
YUCA, and CALABAZA as a part of their normal diet.
Because imports from Cuba were banned, a shortage of
these foods on the local market soon developed. Many
Cubans who had never farmed before became interested
in raising these crops here in their newly adopted home.
Cuban farmers, bankers and lawyers, as well as local
farmers seeking diversification of crops, needed infor-
mation about crop culture, adaptability and yields.
They needed to learn what problems and benefits they
might expect in this new market.
Information obtainable at the local County Agent's
Office was added to the meager information from a few
farmers who had grown these crops in Cuba, Puerto
Rico and Panama, and a program was developed to pro-
duce these crops locally.
Language might have been a barrier if those in-
volved had not been patient. Many Cuban farmers do
not speak English very well and it is difficult to con-
verse with them. A Spanish course given by Metro Dade
County Personnel Department was an aid to the staff
of the Agricultural Department. However, our Spanish
vocabulary is not large and it is necessary to find
words that both conversants understand and can use
properly. This often involves the use of both Spanish
and English in a conversation.
BONIATO is the Spanish word for sweet potato.
However, the variety used by the Cubans in their diet
is a white fleshed root that had not been grown here
previously and is one that would not appeal to the pal-
ate of the Floridian. It is dry and bland in flavor.
MALANGA is a member of the dasheen family.
It produces tubers that are used like potatoes, or made
into soups. The leaves and shoots can be used as
greens. It requires moisture and a long growing season,
but cannot stand in water while it is growing.


YUCA, or cassava is familiar as commercial
tapioca, but is used by Latin Americans in soups and
stews. The roots are processed into a coarse meal and
bread. Cassava or Yuca is used to a limited extent as
an ornamental shrub here in South Florida. Plantings
are made from cuttings of the stems.
CALABAZA or squash is another food relished
by the Cuban palate. "Calabaza" covers all squash,
but the one preferred by the Cubans is the CUP OF
GOLD variety. The flesh of the fruit is fine textured
and many North Americans who have tried it are now
demanding this vegetable as part of their own diet.

Isaac Rodriguezis a Cuban who has never farmed
before he moved to Florida from Cuba. He talked to
friends who had been farmers. And a group of Cubans
with a little money agreed to invest in a crop of the
vegetables that they could not find in local stores. Sr.
Rodriguez and his friends visited the County Extension
Office in Homestead and asked for assistance in pro-
ducing Calabaza and Malanga on about sixty acres of
marl ground. He also talked about another field to be
planted later with Boniato vines.
The Rodriguez farmwas visited by members of the
Agricultural Extension staff many times during his first
year as a farmer. They obtained soil samples, recom-
mended cultural practices, and assisted in producing
the first crops.
Sr. Rodriguez and his partners could farm only part
time as they had to work at other jobs to earn a living
while they were waiting for the crop to mature. They
experienced problems similar to those met by other
farmers when cold weather killed the crops. They also
had problems with insects and dry weather, but they
have followed instructions and are continuing to rely on
the Agricultural Extension Service for assistance.
Local farmers also have asked for assistance in
fertility, spraying and other problems encountered in
producing these new crops for diversification. B. Heath
Holden, a local grower who has had experience with
farming in Cuba, checks with the County Agent and his
staff about conditions that do not appear normal in his
new crops. He has also been most cooperative in trying
suggestions for fertilizing, cultivating and harvesting
his crops.
Another aspect of the banning of imports from
Cuba has been that local tomato and cucumber growers
have not had the competition they once faced in mar-
keting their crops. Locally this has meant a slight
increase in acreage. Increased acreage has meant more
demand for labor.
Thus the introduction of new crops demanded by
the Cubans and the exclusion of Cuban imports from
this country have had a definite effect upon Dade
County agriculture.


































LESS SALT ON THE ROSES, PLEASE

Roses have been a favorite in Florida throughout
the years. This horticultural gem comes to us as a tiny
seed or it takes its unsteady, wobbly beginning as a
bud, a cutting or a graft of a parent plant. Of these
methods the graft, on an appropriate understock, is
the winning combination.
The characters in this drama are four varieties of
rose understocks that result in thrifty, long lasting
bushes that receive the grafts of our choice hybrid
roses today.
The hero of this story, Mr. George F. Kerr, decided
as far back as 1925 that Miami is the spot on this
planet where he wanted to live. His civilian life was
interrupted by two wars. After many battles in the
waters of the Orient our hero returned in 1960 and is
now a retired naval engineering officer.
Our heroine, Mrs. Kerr, now could fulfill her life-
long dream--- to grow in her own yard a large bed of
hybrid roses. At $4.50 per bush Mr. Kerr soon conclud-
ed that as a measure of self conservation he would
learn to propagate and grow his own plants.
After much study (see chart), he decided to graft
onto Rosa fortuniana root stock. The first step (which
wasn't easy) was to locate a source of these preferred
cuttings. The second step (usually an easy one) was
to learn to root these cuttings. It was at this point that
the unexpected happened.
After consistently failing to root his cuttings, he
turned to the County Agent for assistance. This didn't
happen, however, until he had lost 6,000 cuttings, much
shoe leather and nearly all of his patience.
The County Agent advised that additional informa-


"Could you match this lovely arrangement of Grandiflora
Gold Coast roses?"

tion could be obtained from Extension Service state
specialists and Agricultural Experiment Station re-
search workers. After considerable correspondence, Mr.
and Mrs. Kerr, armed with note pads full of questions,
went to Gainesville. While there, they observed in
detail the rose project of the Experiment Station and
discussed at length their problems with rose specialist,
Dr. S. E. McFadden, Jr.
They returned with new hope and a liberal educa-
tion in rose culture but the basic problem---to root
these cuttings---still remained to be solved.
After more conferences with horticulturists, plant
pathologists and nurserymen, months had passed and
success was still not in view.
With an I-told-you-so smile, his wife reminded Mr.
Kerr that $4.50 per plant might still be the cheapest
solution. At this point most men would have abandoned
the project; but knowing that others were doing what he
was attempting, with navy tenacity Mr. Kerr told him-
self---full speed ahead.
Our soils assistant, Dr. J. D. Dalton, of the Home-
stead office, was called in to assist with this problem.
A soil test revealed that the particular batch of peat-
moss used for the rooting media contained a high level
of chloride salt. The city water used in the misting
system showed a higher level of chloride salt than the
rose can tolerate. The detection of salt as a result of
these tests proved to be the key to the gardener's
previous failures.
Today, Mr. Kerr is rooting 475 out of 500 cuttings
and he feels that he can continue to do this if the
chloride content of both peat and water is kept at a
safe level.
This may sound to you like a salty story but it has
a definite moral: "Don't let salt spoil your roses!"









'1 1 \ ,r gr TTrrr-
C w
I lL I I


Personalized Egg Sales Help Make
A LITTLE POULTRYMAN A BIG SUCCESS

Thomas O'Rourke owns a 2/2 acre poultry ranch
in the southwest section of Dade County called the
Breezy Pines Egg Ranch. He is successful, healthy and
happy. The story of why he became an egg producer is
a rare one that is the result of accident...not a hit-and-
miss accident...but a hit-and-run accident. While no one
likes to think that a serious accident can lead to a
happier life, it has been known to happen.
In 1953 Thomas O'Rourke was involved in an ac-
cident on the Florida Keys which broke both his legs,
kept him bedridden for a year and a half, and led him to
a new type of work different from any he had ever known.
At the time of the accident he had been operating
a cabinet and millwork shop for years and was in great
demand by doctors and dentists to construct bars and
cabinets for their utensils. While he was in the hospi-
tal, doctors advised him to find some type of work which
would require less lifting and strain. He knew nothing
about the poultry business but had exhausted most of
his saving on medical bills and decided that if he
studied egg production thoroughly and started small, he
would gain experience as he went along.
His beginning flock numbered 300 Babcock White
Leghorns. Over the years he has expanded and now
keeps 1200 birds in summer and 2,000 in winter. He
makes a comfortable living and extols the life as thera-


peutic.
Mr. O'Rourke says he hasn't known a sick day
since he went into the poultry business. He enjoys be-
ing out-of-doors so much of the time, and his business
gives him ample time for short fishing trips to his be-
loved Florida Keys and for twice a week bowling.
While he admits that his business would be too confin-
ing for those who like to take long vacations away from
home, he, himself, prefers his daily leisure sandwiched
in between his poultry duties.
He has his work well scheduled. Here is a sample
of Mr. O'Rourke's daily routine.
8:30 A. M. Collects eggs and cleans waterers.
9:30 2:30 Wednesdays and Saturdays Makes de-
liveries to his customers.
12:30 12:50 On all days except Wednesday and Sat-
urday he collects eggs and checks water-
ers and feeders for proper working order.
He emphasizes the importance of keep-
ing all automatic equipment in tip-top
order.
1:30 4:30 Time is his own except for 12 hours
spent cleaning eggs. Few of his eggs
need cleaning due to his excellent nest
management. Those that he needs to
clean are not washed but dry cleaned on
the basis that egg quality is less im-
paired by use of this process.


I


I '
1 111 1 II171 BIII'
rr in








4:30 5:00 Collects eggs and cleans waterers.
Later in the evening his wife assists in
candling and grading. This takes about
1/4 hours and is done daily.
How did this small farmer become a success des-
pite intense competition from large egg-production fac-
tories? The answer is Mr. O'Rourke's method of market-
ing on a year-round price basis. He emphasizes service
by selling directly door-to-door and at all hours at his
farm. His price is set at 70 cents a dozen(large), door
to door, and 65 cents a dozen at the plant. This price
rate has the full approval of his customers who prefer
to know how much money to leave either for home deliv-
eries or at the farm.
While this method of marketing has contributed
largely to his success, he has not neglected cost and
labor-saving devices. He has installed automatic feed-
ers with bulk bins, automatic waterers, and automatic
lights to stimulate egg production. By using bulk bins
he saves labor at 20 cents per 100 pounds on feed. He
buys five tons at a time instead of the usual one ton in
bags. He uses medicated feed on a continuing basis
and says he has never had a sick chicken.
Part of his success is due to good public rela-
tions with his customers. He says that they ask many
questions about eggs, from "What is the caloric value
of an egg?" to "Why does an egg have an air cell?"
Mr. O'Rourke tries to answer all questions logically and
factually. He mentions the Egg Marketing School spon-
sored by our county Extension Service as being very
helpful.
Along the same harmonious line, there is equal
trust between customer and seller. On his delivery route
the customer often leaves her door open if she plans to
be absent, and in contrast Mr. O'Rourke permits his
customers toenter the egg room, take as many cartons of
eggs as they need and leave the money (he even pro-
vides a pot of change) when he is away from the farm.
He has never lost a dozen eggs yet.
In summer, some of his customers leave town and
the consumption of eggs goes down. Rather than cut
prices, he cuts production. He feels that there is a good
future for the small production egg man, that there is a
good market for fresh eggs but that quality must be kept
high for the knowledgeable consumer.

He keeps records on his chickens only for the first
six months of their laying life. Other records are re-
ceipts and disbursements by check method. He pays
all expenses by check and logs his receipts. Many cus-
tomers pay on a monthly basis, so he keeps a record
that way. He does not get involved in a mass of record
keeping since his business is small and he can pin-
point any problem by experience rather than by volumi-
nous records.


He says he can go in the chicken house in the
morning and tell exactly how many eggs he will get by
observing his hens.
In addition to all the sound reasons for Mr. O'
Rourke's success perhaps the note that he leaves on the
egg-room door when he is absent is significant.
The note is very homey. It reads: "EGGS IN
COOLER, CHANGE ON COUNTER, HELP YOURSELF.
***THANKS, THE O'ROURKES".


"Agricultural Produce School Series 1963"




SELLING MORE WASTING LESS

At the request of the trade, produce meetings
were held in Miami to teach more effective retail han-
ling and operating methods. These meetings were
scheduled each Monday night for four consecutive Mon-
days early in 1963. The Dade County Agricultural A-
gent's Office; the Agricultural Extension Service in
Gainesville; and Associated Grocers of Florida, Inc.,
Miami; cooperated on this project.
Personnel of the County Agent's Office handled
local arrangements with Associated Grocers of Florida,
furnishing meeting facilities, equipment and merchan-
dise for demonstration purposes. Programs were con-
ducted by Dr. Stanley E. Rosenberger, Associate Mar-
keting Specialist in Vegetable Crops, University of
Florida.
Topics for discussion centered around "Selling
more and wasting less fresh fruit and vegetables at
lower costs". Retailers learned of produce preparation
and consumer reactions; quality maintenance and care
in handling; building displays that sell and effective
merchandising; and better management with operational
efficiency.


i














Were retailers interested? Attendance averaged
67 enthusiastic merchandisers for the four meetings.
Two automobiles made a round trip from Key West for
each of the meetings which involved 310 miles of travel
and late hours for arrival back home. Some came from
several other south Florida points.


Receiving Produce at Earl's (Before)


"Display Built for Class-Agricultural Produce School
1963"


Many of the stores that were represented at the
produce training meetings have experienced extremely
good results with applied new practices. One such
store, Little Farms Grocery, 8360 Biscayne Boulevard,
Miami, remodeled the entire store and incorporated most
of the improved methods taught at the produce school.
This store is operated by Brady Brothers. Mr. Neil
Brady reported that following the produce merchandis-
ing training and the alterations made in layout and
equipment,store sales and produce sales are 24% above
their previous level. The rate of gross margin on pro-
duce sales increased 23% and produce labor cost to
sales decreased 25%.
Associated Grocers of Florida are having the
best cooperation with member retail stores they ever
enjoyed and produce sales are running at a rate that is
better than ever. Already requests have been made for
additional training in more effective merchandising of
fresh fruit and vegetables.


IMPROVED RETAILING UPS PRODUCE SALES

A retail produce merchandising demonstration
was started in Dade County at Earl's Market in 1958,
in cooperation with the Florida Agricultural Extension
Service. This demonstration was to establish commer-
cial practices for improved methods developed through
research.
Earl's Market is a member of Associated Grocers
of Florida, a 100% retailer owned cooperative food
wholesaler. There are around 400 other independent
food retail members of Associated Grocers.
The Dade County Agricultural Agent's Office; the
Agricultural Extension Service, University of Florida at
Gainesville; and the Federal Extension Service, U. S.
Department of Agriculture in Washington, each had a
specialist working to bring about a successful demon-
stration. The demonstration was to be used as an ef-
fective teaching device on what could be accomplished.


Receiving on Skids at Earls (After)







Following a thorough analysis and evaluation of
conditions, operation practices and performance, the
Extension team developed a set of recommendations for
substituting improved methods for established prac-
tices. In some cases better handling procedures were
involved. A few situations required new equipment and
facilities, but the major changes were in organization
and work area layout which extended into customer '
shopping patterns and display arrangements.
Most of the recommendations were accepted and I
put into operation by Mr. Earl Bussey within a year. '
However, refrigerated display equipment and sales area
arrangement required considerable capital outlay for
final effect. This was completed late in 1962. Earl's Back Room Produce Area of Congestion 1!
Operational results have been compared for cor-
responding periods before the demonstration was be-
gun and after final installations of improved methods.
Fresh fruit and vegetable sales at Earl's Market are
now running about $170,000 per year, up from $120,000
before the demonstration. This is a 41% increase that
took place during a period when many stores were ex-
periencing decreases in fresh produce sales. Unfortu-
nately, the rest of the store has not shown a similar
growth but to the contrary total store sales have de-
clined during the same period. Store sales are nearly
10% below their pre-demonstration level and are still
under heavy pressure from competition as several su-
permarkets have been built in the immediate market Earl's Trimveyor Work Area 1959
area.
Fresh produce sales now comprise 9% of total
store sales up from 6% before the produce merchan-
dising demonstration was begun. Hours of labor per
week in the produce department have been nearly cut in
half and sales per man hour have been doubled. "
Labor cost per dollar of sales has remained con- -
stant as hours worked were reduced, so that produce
employees now earn twice as much per hour on the
average as they were paid before the demonstration
started.
The rate of gross margin on sales is now a com-
fortable 52% increase over what it was before demon-
stration improvements.
How were these improvements brought about? (Before) Earl's Fruit Display (After)
Greater operational efficiency was achieved by provid-
ing smooth product flow over a planned preparation area
that had been engineered to increase productivity.
Customers responded to the bright attractive displays -
laid out to gain maximum sales exposure. Most of all,
the results were good because the people who work
there wanted to work "smarter not harder" and they en- .
joyed the cleaner, more organized work area. A movie
has been made of the before and after sequence of this
retail produce merchandising demonstration and has
Leen shown to hundreds of people in several states.
As the demonstration is completed produce sales are
up, employees are happier, and management has a
deep sense of satisfaction.


958












I[f











New Publix Warehouse and Headquarters opened in
Dade County March of 1963.






MECHANIZATION IMPROVES GROCERY

WAREHOUSING





Fifty wide-eyed grocery warehousemen attended
a field day in Miami, June 14, 1963 that was conducted
by the Agricultural Extension Service. The program
was prepared by the County Agent's Office and a food
distribution specialist with the University of Florida.
Grocery warehouse operators from all over the
state came to visit the Publix new modern warehouse in
north Dade County and see in operation the latest tech-
niques utilizing equipment specially designed to speed
receiving of merchandise and reduce costs of handling.
Featured in the program was mechanical means of un-
loading rail cars or trucks which reduces the average
man-hours required for the job from 4 to 1.


Host for the one-day event was Mr. C. L. (Pete)
Newsome, Vice President of Publix, in charge of the
Miami Warehouse operations. Cooperating in the pro-
gram were six well-known national grocery manufac-
turers: The Pillsbury Co.; California Packing Co. (Del
Monte); Campbell Soup Co.; Gerbers Products (Baby
Food); H. J. Heinz Co.; and Libby McNeill and Libby.
They furnished the special equipment, operators and
explanations. The Agricultural Marketing Service, U. S.
Department of Agriculture in Washington also partici-
pated on the program.


Left to right: Dr. Stanley E. Rosenberger, Associate
Marketing Specialist, University of Florida, and Mr.
A. E. Stadler of the Pillsbury Co., Minneapolis, Minn.,
as they lead grocery warehousemen in improved opera-
tional efficiency methods.


Part of the crowd attending the Improved Grocery Ware-
house Handling Demonstration at Publix Warehouse,
Miami, June 14, 1963.







Today, the producer can look forward to a more
efficient weather warning system with increasing ac-
curacy in forecasting. This is a result of research in
climatology, meteorology and space. Producers, hand-
lers and agricultural service agencies receive weather
communications from sources such as the Federal State
Frost Warning Service, the Hurricane Warning System of
the United States Weather Bureau, and daily weather
reports from the Weather Bureau, as well as alerts when
conditions warrant.
Agricultural Extension Service personnel in Dade
County have helped to relay weather bulletins to the
area's producers and suppliers in an effort to reduce
crop damage or loss.


1. The frost warning bulletin alerts personnel in the
County Agent's office in Homestead.


"EVERYONE TALKS ABOUT
THE WEATHER, BUT. .

no one does anything about it" (Mark Twain). The fa-
mous quote may not be so true in the future since man,
through extensive research, may be standing on the
threshold of weather control. However, until that time
comes, he must continue to employ cures for his weather
ills and practice some measures to reduce damage
caused by weather.
Except for transportation, agriculture is probably
the industry most directly concerned with weather con-
ditions as they affect the preparation of land, planting
of seed or trees, cultivation of the crop, harvesting,
transportation of the crop to markets, and climatic con-
ditions at the terminal point of sale. The agricultural
producer faces the challenge of weather with full know-
ledge of its potential effect on his livelihood. He treats
this as another form of competition which he must over-
come or live with.
In Dade County, farmers faced inundating rains
during September of 1963; rains which apparently ended
a drought that had seriously affected fruit growers for
three years. The dry summer of 1963 was preceded by
a severe freeze during the week of December 10, 1962.
1961 was a year of insufficient rainfall, but very high
water tables prevailed during the years of '59 and '60.
1960 included a damaging freeze in late January and a
destructive hurricane with extensive rainfall and flood-
ing in September. The severe freeze in February 1958,
probably caused some of the greatest damage to crops
ever experienced in Dade County. Its major effect was
the abandonment of a few thousand acres of severely
damaged limes and avocados at a great loss to the
producers.


2. Weather alert phoned from County Agent's office to
key agriculturists in Dade County.

The Dade County Agricultural Agent's office ini-
tiated its own weather warning service last year through
the facilities of the Weather Bureau and the Federal
State Frost Warning Service of Lakeland. Weather re-
ports are received on a teletypewriter located at the
Homestead office.
When periods of critical temperatures are fore-
cast, the warning is sent out by telephone, radio and
television media. Instructions and recommendations
are given to growers and home owners for frost protec-
tion through the use of irrigation, the cessation of cul-
tivation of the land, removal of mulches, and so forth.
Extension personnel in the county also publicize
the necessary steps to take when severe winds or hur-
ricanes are imminent. This information is directed not
only to agricultural producers, suppliers and handlers,
but to home owners and industries of the area.
The Extension team of Dade County swings into
action immediately after any natural disaster. Their
efforts to serve the community include: (1) damage
estimates forwarded immediately to cooperating govern-
mental agencies; (2) aerial surveys through the coopera-
tion of the Dade County Public Safety Department; and







(3) immediate release of recommended corrective steps
which the community can take to reduce damage or loss.
During the first year of use of the teletypewriter
weather net, personnel of the County Agent's office
made more than 3,000 phone calls warning of expected
critical temperatures or severe weather conditions.
Regular staff members were assisted during such
emergency periods by the manager of the Dade County
office of the Agricultural Stabilization and Conserva-
tion Service, the Home Demonstration Agent's office;
and the Avocado and Lime Administration Committee
office.


Aircraft to mix warmer air with the colder air at the
ground level.


Heat


Irrigation water which warms the air and the soil.


*,. *,.


L.~~' .9..'.
-, "'9 .


3. Dade County farmers Harry Wright (above) and
James E. May (below) receiving communication from
their headquarters.












---.. --- -*-- -1 --- "








THE WOOD'S SEWING CENTER -
A FAMILY AFFAIR!

No challenge is too great for Mrs. Richard G.
Wood, mother of five boys. Son Melvin is eleven and
already stands five feet five inches. Boy's pants just
aren't cut to his proportions so here is where the fash-
ion designer of the home goes to work. Basic knowledge
of pattern alterations makes it possible for her to ad-
just a commercial pattern to fit Melvin's long torso.


One who sews has many scraps left over. These
don't go unused in the Wood home but end up in attrac-
tive braided rugs which make wonderful floor mats for
television viewing. Again, rug making takes time but
it's also a good pick up job to keep hands busy when
watching television.
During the past year, this seamstress has turned
out no less than four dozen garments, to say nothingof
tons of interest and satisfaction from a creative art.
Mrs. Wood is just one of many in Dade County
who has profited from training received at clothing
workshops. The most popular workshops are: "Making
a Basic Pattern", "Getting Acquainted with your Sew-
ing Machine" and "Garment Finishes".
In all work with the family's clothing, emphasis
is on the total costume with proper selection and com-
bination of fabrics, colors, designs and use of ap-
propriate accessories. Care of the fabric is consid-
ered at the time of purchase and all factors are studied
to result in "getting the most for the family clothing
dollar".










-


U --- 1
Mrs. Richard G. Wood works on Family Clothing Project
as sons look on.
"It would cost ten dollars to have a pair of pants
made and I can make a pair for three dollars", says
Mrs. Wood. In her case the pattern can be stretched
easier than the budget. Of course, it takes time to make
tailored garments but, at this stage in the family life
cycle, Mother expects to be at home and have time for
such projects.
"It's fun", says Mrs. Wood, "to try to figure out
how to add that certain feature that has been especially
requested". Husband Dick wanted fastened down pocket
flaps but no buttons showing and he got just that on
his new jacket!
The most recent model sewing machine is fine,
but it hasn't everything over the 1890 model, which
husband Dick converted to an electric driven type. It
has the basic requirement good plain stitching. Boys
don't want fancy trimmings, anyway. Mrs. Wood thought
a buttonhole maker would help but she didn't suppose
she could get one to fit her old machine. The Home
Agent found that the machine's fittings were standard
size and located a buttonhole maker for it. This con-
tributes much to the professional appearance of the
tailored garments.
This mother finds it "cheaper by the dozen" or
at least half dozen. She doesn't bother to cut out one
but cuts out several shirts at a time. "It's more effi-
cient this way", she says.





















Mrs. Dorothy Martin at the reception desk answers a
homemakers' question.

THE MIAMI HOME DEMONSTRATION OFFICE
TAKES ON "NEW LOOK"

The interior of the Miami Home Demonstration Of-
fice is now in keeping with the lovely landscaped ex-
terior. In the combination kitchen and meeting room, a
portion of one wall was replaced with sliding glass
doors, thus extending the room to the delightfully land-
scaped patio area. The model kitchen, complete with
dishwasher and laundry equipment, provides an ideal
demonstration setting, and in another area is a sewing
center. Three large work or conference tables fold into
the wall when not in use. Another large meeting room
provides adequate space and facilities for group meet-
ing and training sessions for 4-H and Home Demonstra-
tion Leaders.
A large display rack invites the visitor to browse
and discover the latest and most authentic helps on
every phase of homemaking from the use of back yard
sub-tropical fruits to money management. Modern sec-
tional storage cupboards of beautifully grained wood,
with sliding doors, have replaced antiquated shelves.
The air conditioned offices and improved equipment
provide pleasant and comfortable surroundings, making
it possible for both Home Agents and Secretaries to
work more efficiently. The Home Demonstration Office
has indeed taken on the "New Look". We invite you to
come visit and see for yourself.

A visitor finds helpful information in the bulletin rack.


Mrs. Ann S. Peck prepares for a food demonstration in
the re-modeled kitchen at the Miami Office.


WHAT DOES HOME DEMONSTRATION
MEAN TO YOU?

"It has enlarged my thinking exposed me to
various viewpoints rekindled my enthusiasm in home-
making and brought to my attention the need of a
coordinated effort to acquaint the community at large
with the wonderful resources (right in our midst) avail-
able to all age groups."

(Mrs.) Echoe Jordan
Redland Home Demonstration Club

"Home Demonstration means the opportunity to
acquire the latest information to help me to be a better
homemaker and a better wife and companion to my hus-
band. It has also meant an opportunity to share with
others my knowledge, training, and education as a re-
sult of my years as a teacher. It's been a real growth
experience, too!"
(Mrs.) William Sauerman
Miami Home Demonstration Club

"Primarily, I think Home Demonstration fills a
need for fellowship and education in the fields in which
I am particularly interested. It is a pleasant way of
learning the arts of homemaking, and of constant im-
provement and growth in all the related fields. I think
the friendships formed among people of like interests
are also very important."
(Mrs.) Joe Willis
Redland Home Demonstration Club


r '














4-H K-LAND CLINIC

Boys and girls ranging in age from 8 to 18, often
watched openmouthed as many of them saw for the first
time:

A horse being shod
Culling of laying hens
Honey bees handled fearlessly
Budding and grafting of citrus seedlings
Mist beds for starting ornamental cuttings
A model for a backyard hydroponics unit

and they:

Helped plant a garden
Airlayered crotons
Transplanted annual flowers
Made seed flats for annuals and vegetables
Mixed potting soil ----
and did numerous other things
as they participated in the 4-H K-Land Clinic series.
The clinics were designed to complement the agricul-
tural program of Kiwanis Youthland, popularly called
K-Land. When the Dade County Youth Fair location
was changed from Tamiami Trail and Southwest 109th
Avenue to its present site at 9475 S. W. 88th Street, a
long range program was drafted. Several permanent
buildings have been erected for exhibit space during the
fair held in January annually.
Four-H Club events have been held there each
year Achievement programs, beekeeping demonstra-
tion days, poultry and dairy judging training meetings,
regular club meetings, county events contests, and
camp-outs. Yet with all these activities, plus the adult
fair board and junior youth fair council meetings, the
grounds were not serving the community to fullest ad-
vantage.
The place now is buzzing with the sounds of
children playing baseball, volleyball, pingpong, flying
model airplanes or engaging in other recreational or
educational facets of K-Land. The "Rocking-K-
Ranch" phase of the daily program (except Sundays)
utilizes the cattle barn, horse show ring and the sur-
rounding area. Three horses, a donkey, a calf, ducks,
chickens and rabbits make up this barnyard menagerie.
Several Kiwanis clubs in the county have adopted
the project donating money, materials and services
together with many man-hours. The K-Land Associa-
tion is a non-profit organization of Kiwanians. K-
Land's youth membership is open to school-age chil-


Your Extension office has worked closely with
Fred Stewart, K-Land Director, in helping to develop
the agricultural program. The 4-H K-Land Clinic
idea was born, emerging from the 4-H "Demonstration
Day" plan.

The first clinic was held in September, 1962 with
then Assistant AgriculturalAgent Nolan Durre in charge.
The youngsters learned how plants grow, and how to
raise vegetables. They learned the principles of hydro-
ponic gardening and after a short discussion and dem-
onstration period, took hoes and rakes and planted
radishes, onions and other vegetable seeds.

Because of practical, everyday use, two clinics
were held (October and March) on propagating and grow-
ing ornamental plants. Our horticultural Assistant
Agent, Louis Daigle, assisted by Norman Roff and his
son Larry, showed the kids how to transplant and pot
plants after they had seen demonstrations of propagat-
ing methods, soil mixes and rooting media. Each boy
and girl did a croton airlayer and placed a name tag on
it to take home from a later clinic.

In December, Seymour Goldweber, Assistant
Agent working with tropical fruits, presented a program
of citrus propagation. He had gathered various citrus
fruits, especially those best suited for rootstocks.
Clinic pupils learned the trick of "wringing" an orange
or lemon to save seed for starting seedlings. Even the
small children were intrigued by Mr. Goldweber's bud-
ding and grafting demonstrations.

During February, Joe Borden, Youth Advisor from
the Sub-tropical Beekeepers Association, and Gary
Rehrer, 2nd class Scout from Troup 462, did the program
on beekeeping hive assembly and beginning beekeep-
ing.

Dr. R. F. Paulson, area veterinarian for the
State, discussed sanitation with horses. Your assistant
agent in charge of livestock and 4-H work discussed
conformation and selection of a pleasure horse, and
gave a few pointers on feeding horses. The highlight
of this clinic was a horse-shoeing demonstration by
Tex Imler, a local blacksmith and horseman.

In March, the following poultry topics were pre-
sented under the guidance of Roy Champagne, Assistant
Agent, working with poultrymen:
SPEAKERS and SUBJECTS
Mr. Lester Kalch, Assistant Poultry Husbandman, Agri-
cultural Extension Service Poultry Projects and
Activities
Mike LeClerq Equipment Needed for Poultry Raising
John Hunter Breeds of Chickens and How to Tell a
Good Layer From a Poor Layer
Hank Christen Starting Baby Chicks
Mike Cain Controlling Diseases and Parasites-Dem-
onstration on vaccinating for Fowl Pox
Mike Umble Candling Eggs








"PLANT PROPAGATION"
The Second 4-H K-Land Clinic on Ornamentals


















Asst. Agent Louis Daigle discussed different types of rooting media, making seed flats and potting plants.
Asst. Agent Louis Daigle discussed different types of rooting media, making seed flats and potting plants.


Norman Roff, Asst. Leader, Sunset Express 4-H Club, After seeing an air-layering demonstration, each young-
elaborated on taking off "air-layered" plants and how ster tried it on one of the many croton plants on the
to pot them. fairgrounds.










I lii


CAREER INDECISION VS CAREER DECISION

A career and a mate are probably the two most
important decisions faced by our young people today.
The opportunity for information about careers was
the reward for 20 junior high 4-H girls selected to at-
tend the annual summer Dade County Junior Training
Course. Girls were selected for this award on the basis
of project and activity participation and outstanding
club work. At the close of the three-day workshop the
girls felt it to be most worthwhile. The information re-
ceived in exploring "What Career For Me?" was inspir-
ing, educational, and highly valuable in beginning to
study that most important career question for a future
decision.
The workshop included a tour through one of the
city's large department stores. Eyes were opened to
the vast number and complexity of jobs required to
operate a big business.
A local utility company and their home economist
were hosts for a delicious luncheon prepared as a dem-
onstration. One of the home economists discussed home
economics career opportunities with the girls.
Newspapers offer many and varied job opportuni-
ties. A tour to show how a paper is prepared and print-
ted, for our reading enjoyment was included. The food
editor enlightened the group with information about
careers in newspapers for girls.
Parents and friends enjoyed seeing the girls as
they were interviewed on one of the regularly scheduled
Home Demonstration Agent's television programs. A
glimpse at the many people and jobs required to operate
a Television station was also afforded.
Each tour was followed by a discussion of the
many opportunities observed. One afternoon was spent
in reviewing types of advanced education the need,
cost and where more information may be secured. The
Career Exploration project was discussed as a planned
program for continuing their career research.
This activity has served to recognize achieve-
ment by girls not old enough to attend State Short
Course and has encouraged their continued club partici-
pation at the age that many club members drop out.


4-H CAMP

The day that I have worked for
is almost here,
4-H Camp, let's give a cheer.

Ribbons we have won
By the things we have done,

Blouse and skirt we have made,
The finest of South Dade.


Our cookies, pies and cakes
Would make you celebrate.

Our books are in order,
Our honor cards are here,

Now we're waiting for the day
When our letter will appear--
Let's give a cheer!

Peppi Douglas
Lucky Clovers 4-H Club




--and the letter is an invitation to Girls' 4-H Camp at
Camp Owaissa Bauer, a county camp in the Redlands
area. The poem reflects the anxiety with which Dade
County 4-H girls wait for the mailman, for this oppor-
tunity to attend camp is not to be taken for granted. It
has to be earned.
What is this camp like? It is in a wooded area
with nature trails and plant and animal life undisturbed
by civilization. The camp can accommodate 144 camp-
ers with ten to eighteen to a cabin. A beautiful large
dining room, a modern camp kitchen and four good cooks
take care of the campers hearty appetites. Another
most used facility is the swimming pool.
240 4-H girls enjoyed a week of camping at Camp
Owaissa Bauer in June of 1963).



Ninety-eight other 4-H'ers camped at Doe Lake,
a state Camp located near Ocala, Florida. The theme
for 1963 was "4-H: Young Citizens in Action". The
camp program and activities provided experiences which
fostered good citizenship, leadership, greater apprecia-
tion of people, the out of doors, our country, our com-
munity and our homes.



























Special interest group


Mule Ride


Flag Raising 4-H Camp Doe Lake


Swimming instruction






















22


J-~~ Jlb~r9












GIRLS' 4-H VOLUNTEER LEADERSHIP

A Dade County Girls' 4-H club leader is a tire-
less worker. Her phone rings there is a request for
her girls to perform a community service. Will she
cooperate? Of course, if it is for the good of her club
and if it offers the opportunity for development of the
girls and service by their group.
It is Saturday afternoon a girl just can't get the
zipper to go in right. "May I come over and will you
teach me how?" Again, "Yes".


~1




4-


Mrs. Rose Foye, Mrs. Theadore Hudak and Mrs. R. B.
Urley, Jr. show approval of 4-H Girls' Finished Arti-
cles.




Home Demonstration Agents have the daily ex-
perience of seeing leaders help girls, really for the joy
of doing it and the rich rewards they receive in the
satisfaction of watching and helping girls develop and
achieve through 4-H. These are truly volunteer teach-
ers, many of whom are teaching skills right in their own
homes.
Why do they do this?
Mrs. Rose Foye, one of the leaders of the Jolly
Jump-Ups at St. Michaels School and the mother of four
active 4-H girls will tell you, "I give of my time and
talents to 4-H because it teaches the skills and offers
opportunities for development for my daughters. The
spirit we find in 4-H exemplifies the ideals I want
them to have."


In the Reynolds family, 4-H has become a family
affair, involving three generations. Mrs. F. T. Hannon
has been an active 4-H Leader and Home Demonstra-
tion member for many years. Her daughter, Mrs. Jack
Reynolds, has also been an active leader for years and
her granddaughter, Linda Reynolds, the outstanding
4-H Club girl in Dade County this year, has organized
and is now leading a new club, "Linda's Lassies".
Even Mr. Hannon goes all out for 4-H. He was right
there helping decorate for the Area Dress Revue this
year.
Many leaders have become good home seam-
stresses learning with the girls as they master tech-
niques ranging from the simple operation and care of
the sewing machine to the making of complete outfits.
This was done through leader training, meetings,
individual help from the Home Demonstration Agents
and printed instructional helps and materials provided
by the Home Demonstration offices.
Yes, reaching the million people in Dade County
would not be possible without the help and cooperation
of these fine folks these volunteer leaders.
And how many such leaders are there here for
Girls' 4-H Clubs? During 1962-1963 there were 130
volunteer Adult Leaders. In addition to these there
were 43 Junior Leaders. The Junior Leaders are girls
14 years of age and above, who carry on Junior Leader-
ship as one of their projects. Many of these Junior
Leaders organize, plan and carry out, with adult help
and supervision, the programs of elementary 4-H Clubs.
In so doing, skills are perfected through the teaching
of others. Girls learn also the satisfaction of helping
others and, in turn, develop their own talents, leader-
ship and poise.
Yes, 4-H Volunteer Leaders are performing an
unbelievable task in Dade County!


Third Generation 4-Her, Linda Reynolds, teaches cor-
rect sewing techniques to Carol Rodgers.

















































HOME DEMONSTRATION WOMEN LEARN

PERSONAL SURVIVAL IN DISASTER


For answers to questions on "What to do?" and
"How to do?" at the time of emergencies Home De-
monstration Club members involved themselves with
plans to learn through a Civil Defense Adult Education
course. Their ideas for action came from club discus-
sions and work was begun to establish the class by
four volunteers: Mrs. Edward Taylor, Mrs. Lee Scott,
Mrs. Thelma J. Aranha and Miss Daisy B. Robertson.
This twelve hour course in "Personal Survival in
Disaster", designed by the State Department of Educa-
tion, Office of the Dade County Civil Defense Depart-
ment and the Lindsey Hopkins Education Center, all
cooperating under the National Office of Civil and De-
fense Mobilization began with an enrollment of forty-
three persons, both men and women.


Dr. Leo Boles taught the course at the Home De-
monstration Office, Coral Reef Drive, in four three-hour
classes. Thirty-eight persons successfully completed
the course with information and guide lines on personal
survival actions for their families in time of emergen-
cies.
For their efforts in sponsoring the course, the
Home Demonstration Club received an Honorary Certi-
ficate from the Dade County Board of Public Instruc-
tion, Adult Education Division, in cooperation with the
Dade County Department of Public Safety, Division of
Civil Defense, in evidence of their forward step in
study, learning, and action to promote understanding of
affairs which affect family and community living.






A NEED FULFILLED

In addition to acquiring and applying knowledge,
skills, and attitudes for a satisfying home and family
life, Dade County 4-H girls reach out beyond the sat-
isfaction of personal accomplishment to meet and ful-
fill a need for others.
While serving as a member of the Junior Volun-
teer Corps of the Crippled Children's Society, Rita
Reece, President of the Dade County Girls' 4-H Coun-
cil, became aware of the need for self-help clothing for
the handicapped child. Why couldn't the 4-H girls put
their talents to work and design an easy-in, easy-out
wardrobe for handicapped youngsters clothing they
could manage themselves?





F ..


Jeanette Parkhurst, Dade Co. Easter Seal Poster girl
models dress made by Rita Reece, President of Dade
Co. Girls' 4-H Council.
Getting the go-ahead signal from the Crippled
Children's Center, Rita solicited the aid of the Home
Demonstration Office and presented the idea to the 4-H
Council which agreed to take on the project. Upon
learning of this worthwhile undertaking, the Senior
Home Demonstration Council offered to provide the
financial backing for the wardrobe.
The result was the completion of one of the most
unique and challenging projects ever undertaken; the
research, design, and construction of a wardrobe of
self-help garments.
Every step from the initial sketch to the last
stitch was carefully planned. The girls, under the
guidance of the Home Demonstration Agent, visited the
Society's Rehabilitation Center and became acquainted
with the patients selected to be models. They studied
the child's individual disability, then proceeded to do
research and to design each outfit for the individual
child. Many children wore leg braces, but others had
involvements affecting the hands, arms, or shoulders,
and one child was completely braced necessitating


sleeping in the braces. This meant attention to every
seam and opening and consideration of every movement
the child could or could not make while dressing.
The girls found that in most instances ordinary
patterns, carefully selected, could be altered and
adapted to meet the need. The newest and best tech-
niques for special openings were used with the girls
even writing to the notions' manufacturers for informa-
tion and samples of special zippers, nylon tape with
adhering qualities and other fasteners.
Special attention was also given to fabrics used,
selecting those requiring a minimum of care yet consid-
ering color and attractiveness to the child. The trim-
ming on the feminine attire was of particular interest.
To a child that already feels awkward or different
due to her handicap, some eye-catching detail or trim
pleases her and often brings a compliment that puts a
twinkle in her eye.
Clothing for the boys was of the typical rugged
"boy type" and here the girls learned it was more fea-
sible to purchase ready made trousers and dungarees
and adapt them. By opening inseamns and inserting a
full concealed zipper or the adhering type tape the
trousers could slip on and off over braces making it a
simple task for the child to dress himself.

















Judy Munc and Mary Nickels demonstrate concealed
opening of inseam on boys dungarees to simplify task
of dressing with leg braces.
The garments which will become the proud pos-
sessions of the children for whom they were made have
been used for a number of exhibits. They have served
as an educational demonstration for many handicapped
individuals and have been particularly helpful to the
mothers and patients of the Rehabilitation Center.
Through this 4-H Project ideas are now available to
help parents make or adapt clothing for their individual
child.
These girls who use their HEADS, HEARTS,
HANDS, and HEALTH through community service such
as this certainly live up to the 4-H pledge and deserve
credit for a job well-done and a need fulfilled.







CHAMBER OF COMMERCE SUPPORTS
DADE'S AGRICULTURE

The Agricultural Division of the Miami-Dade
County Chamber of Commerce is a strong and effective
supporter of Dade County's agricultural industry. This
group is made up of about 100 active members, some
farmers, others in businesses and professions serving
some phase of agriculture.
Directors of the Agricultural Division are a well
coordinated group working for both the agricultural in-
terests in Dade County and the sound growth and devel-
opment of the County.
The Miami-Dade County Chamber of Commerce,
through its Agricultural Division, recognizes the fact
that agricultural production is a vital part of the stable
income of the largest and most populous county of
Florida. Tourism, industry and agriculture are a com-
bination that is hard to beat and have made the position
of Dade County what it is today.


PROJECTS AND PLANNED ACHIEVEMENTS
The Agricultural Division plans and coordinates
the very successful annual "Let's Get Acquainted"
tour to other Florida cities as a method of establishing
statewide understanding, unity of purpose and action,
and good will. These tours include trips to points of
interest -- agricultural, industrial, business and gov-
ernmental.


Boarding the airliner for the "Let's Get Acquainted"
tour to Tallahassee (1963)


Agricultural Division President James B. "Jim" Vosters
conducts the business of a monthly meeting of the
Board of Directors.


The role of the Agricultural Division is an impor-
tant one, assisting and supporting Dade County's agri-
culture in many ways. It keeps watch on county zoning
and tax measures affecting agriculture, assists with
some of the migratory labor problems and is active in
securing proper legislation for farming interests. The
Division continually cultivates a closer working rela-
tionship between business and agriculture and their
representative agencies.


SCHOLARSHIPS





A program to foster interest in careers in agricul-
ture among Dade County youth through advanced educa-
tional scholarships is another project of the Agricultural
Division. Funds for these scholarships are raised
annually with the very popular Farm Festival and Bar-
becue.


Four Dade County high school students were
honored at a meeting of the Board of Directors of the
Chamber's Agricultural Division on Thursday, July 11,
1963.







FARM FESTIVAL SCENES


AG. DIV. 1963 AWARD WINNERS


. -. .. :
Hayrides--always popular
Hayrides--always popular


City of Miami Canine Patrol
terest of the crowd


Division President JAMES B. VOSTERS (left, in
photo above) presented Certificates of Recognition to
the quartet of June graduates selected as winners of
the 1963 annual $225 scholarships by the A/D's schol-
arship committee.
Winners this year, shown with Vosters, are (left
to right), ALICE DAVIES (Coral Gables Senior High);
DORIS CAUDLE (Miami Jackson Senior High); DAVID
JAMIESON (Miami fackson); and ROBERT BAMONTE
(North Miami Senior High).



The annual scholarship awards are made possible
through the proceeds from the Farm Festival, held each
spring at Boyd's Dairy Farm. During the past six years,
the Division has awarded 23 scholarships, totaling
$5,175, to deserving high school graduates to aid them
in furthering their education in Agriculture or related
fields at institutions of higher learning.
Twenty-one students applied for the awards this
year.

1962 SCHOLARSHIP WINNERS WERE:

Benjamin Franklin, Jr. (Miami Jackson); Maurice
Ennis (South Dade High); George Drummond (Hialeah
High); and John Womack (Miami Jackson).


eit
D ott .h in,--



Demonstration holds in-


Food preparation by County and Home Demonstration
Agent's and Dairy Council Staffs


All you can eat -- barbecue with all the trimmings


i 1















AGRICULTURAL SERVICE AWARDS

Each year the Agricultural Division recognizes.
an individual for his service to Dade County's agricul-
tural industry. Those so recognized were Ernest R.
Graham, former STATE Senator and dairyman; Douglas
M. Knapp, former assistant county agent; William H.
Krome, grove owner; John D. Campbell, county agricul-
tural agent; J. Abney Cox, fruit and vegetable grower;
C. Ellis Clark, agricultural advisor, First National
Bank of Miami and former Agricultural Division presi-
dent.


C. Ellis Clark
1963


(N
Cti )

\L^ A


I. Abney Cox
1962


The Agricultural Agent's Office and the Home
Demonstration Office are represented on the Agricul-
tural Division Board of Directors and personnel of each
office assist the Ag Div. with many of its activities.
The Ag Division is a strong supporter of agricultural
research work and has given the County Agent's and
Home Demonstration Agent's offices full cooperation by
helping to plan and implement the Agricultural Exten-
sion Service programs of Dade County.



















































HOME DEMONSTRATION WOMEN TAKE
THE LEAD IN COMMUNITY SERVICE

When a group of Dade County Home Demonstra-
tion Women realized that the Retarded Children's Soci-
ety of Suniland Training Center needed hands to make
garments for children they serve, they offered their time
and talents.
Members met at the Richmond Heights Home Dem-
onstration Office and, with the help and supervision of
their Home Demonstration Agent, began work in cutting
and constructing garments. Once the program was ex-


plained and methods understood, materials were taken
home and many garments were completed at home under
continued guidance of the Home Agent. There was op-
portunity for originality as each member supplied the
needed notions and trimmings and gave each garment a
personal touch.
A total of 78 garments which included dresses,
shirts, coats, blouses and pajamas were completed.
The finished garments were collected and displayed at
a meeting of the Retarded Children's Society.
Awards for this project the deep satisfaction
that comes only from helping others.


- 4












































4 .


Mrs. Wm. L. Sauerman, chairman and her assistants Mrs.
Walter E. Barnes and Mrs. John Stiles 'r-ve at the
Home Demonstration booth on the "Street of Informa-
tion" at the 1963 Health-O-Rama. Visitors learned
about the services of the Home Demonstration office
and found that bulletins giving authentic information on
foods, nutrition, and other health related subjects, are
available.


IT TAKES COOPERATION!

Better health for every member of the family is
high on the list of goals which the Home Economics Ex-
tension Service helps families to reach. As a health
related organization, the Dade County Home Demonstra-
tion Council cooperated with other health agencies for
Miami's 1963 Health-O-Rama.

Another way in which Home Demonstration Women
cooperated for a better and safer community was by
sponsoring medical self-help classes.


Through the County Home Demonstration Coun-
cil, spokesmen for women's groups and homemakers
helped plan these activities. Also, they made known
their needs as homemakers, especially those peculiar
to sub-tropical living, and the overall program was di-
rected to meeting those needs.

Some family living areas in which assistance was
given are: Consumer Education, Family Economics,
Home Management, Family Life and Child Development,
Housing and Home Furnishings, Health and Safety,
Foods and Nutrition, and Clothing and Textiles. Per-
sonal and leadership development of adults and youth
was a major goal.












































Hawk Missiles at the A Btry, 6th Missile Bn. 65th Artil-
MISSILES, 'MATERS 'N 'TATERS lery missile site, Homestead, Fla. (u.s. ARMY PHOTO)


Back in early November of 1962 quick changes
were taking place in some of the vegetable fields of
Dade County. The U. S. Army Artillery was taking po-
sitions with their latest weapons, missiles, both the
Hawk and its big brother, the Nike-Hercules.
The Cuban crisis and the threat to our nation by- .-
missiles being emplaced there brought quick and effec- .,- -
tive action by our military forces. Part of this action --- -" .
was very quickly noticed in several of the vegetable
fields of Dade County. The open spaces provided by
these fields made them choice positions for these mis-
siles. Farm roads to these fields helped make these
positions easily accessible.
Some missiles actually moved into fields where
tomatoes or other crops were growing. This process,
of course, destroyed many thousands of plants. The _
county agent's office was helpful to the military units -
and to the farmers by providing good production cost Hawk Missiles position in a tomato production area.
information so that farmers could be fairly reimbursed (U. s. ARMY PHOTO)
for losses.
31

































Nike-Hercules at the missile site of D. Btry, 2nd Mis-
sile Bn. 52nd Arty, Homestead. (u. s. ARMY PHOTO)

As the Cuban military crisis developed, the mis-
sile batteries were quickly placed in position and ready
for alerts. The county agent's office was again called
on to help contact farmers and to inform them of the re-
quired precautions to be taken around the missile sites
during "alerts".


After a few months in positions in the south Dade
County area, missile unit commanders noticed that the
paint on the missiles and sometimes the metal was
deteriorating or corroding more quickly than it had in
other locations. Again the county agent's office was
called on to assist, and did, by providing information
on moisture and temperature conditions causing un-
usually heavy dews. A listing of agricultural chemicals
used in the area was made giving the nature of the
chemical and the manufacturer. Very likely protective
measures will soon provide a much longer service
period for the paint and other metal finishes on missiles
in our 'Maters 'n 'Taters of South Dade.




Hawk Missile with signal radar in background.
(U. S. ARMY PHOTO)


A missile position area flooded during heavy rains
in the fall of 1963. Note, however, that all critical
equipment is well protected on high mounds. The
County Agent had provided information on flooding and
topography elevations that made possible this protec-
tion.


U. S. Army Photo










Organizational Chart


U. S. Government


U. S. Department
of Agriculture






Federal Extension
Service


Florida Agricultural
Extension Service,
University of Florida


State of Florida






University of Florida
(Land Grant College)




Provost of
Agriculture



College of Agriculture
University of Florida


Metropolitan Dade County
Board of County Comm.


County Manager


Florida Agricultural
Experiment Station
University of Florida


Dade County Agricultural
n~ rtmen "


I Irm n


1


I


t






AGRICULTURE DEPARTMENT

(Cooperative Work in Agriculture and Home Economics)


AGRICULTURAL OFFICE


Provides information and educational services to
all areas of agricultural and horticultural inter-
ests--production, processing, marketing, supply
and service. Services extend to commercial pro-
ducers, agri-business firms, homeowners and
governmental agencies. Provides youth training
and guidance in agriculture. Initiates surveys
and studies and prepares reports to encourage
development of agricultural resources.


OFFICE OF THE COUNTY AGENT

Formulates and interprets policies and proce-
dures and has administrative responsibility for
planning, developing and carrying out a coordi-
nated Agricultural Extension Service program in
cooperation with the University of Florida and
U. S. Dept. of Agriculture. Technically super-
vises the agricultural program.


I---


HOME, COMMUNITY AND
PUBLIC AFFAIRS

Develops and provides
agricultural information
of interest to the gener-
al public, homeowners,
businessmen and tour-
ists. Disseminates pub-
lic affairs information
that is closely related
to agriculture in coop-
eration with county,
state and federal gov-
ernments.


AGRICULTURAL EDUCA-
TION AND ADVISORY
SERVICES


Provides a planned pro-
gram of agricultural
education and advisory
services to the people
including activities in
all phases of prodic-
tion, processing and
marketing of agricultur-
al products.


YOUTH PROGRAMS YOUTH PROGRAMS -
BOYS GIRLS
/



Provides training to
youth in agriculture,
home economics and re-
lated areas. Mental,
physical, social and
spiritual growth is em-
phasized. Coordinates
4-H Club projects and
activities. Gives career
guidance and other as-
sistance to youth inter-
ested in agricultural
and home economics
subjects. Character de-
velopment and good cit-
izenship are long range
goals of the youth pro-
gram.


HOME ECONOMICS
EDUCATION

Extension Home Eco-
nomics develops and
provides a planned pro-
gram to help people in
all areas of family liv-
ing Consumer Educa-
tion, Home Management,
Family Economics, Fam-
ily Life Education,
Health and Safety Edu-
cation, Foods and Nu-
trition, Clothing and
Textiles and related
areas. Assists with
problems related to sub-
tropical living. Provides
opportunities for per-
sonal growth and devel-
opmentof leaders.


I
HOME, COMMUNITY AND
PUBLIC AFFAIRS

Serves as a resource for
Home Economics infor-
mation. Cooperates with
related community agen-
cies for improvement of
health, safety and rec-
reation. Keeps home-
makers informed on mat-
ters of local interest,
government and public
affairs pertaining to
families, and encour-
ages the exercise of
citizenship responsibil-
ities.


1
HOME DEMONSTRATION OFFICE

The Home Demonstration Agent assists with de-
velopment of the Agricultural Extension Service
program and technically supervises the Extension
Home Economics program for youth and adults.
The office provides advisory and educational
information in all phases of home economics re-
lated to family living, through interpretation and
application of this information.


r







PERSONNEL CHART


John D. Campbell
Dade County Agricultural Agent


Miami Offices
2690 N.W. 7 Avenue


Homestead Offices


County Agent's Office
ROY J. CHAMPAGNE
Asst. County Agri. Agent
RALPH E. HUFFAKER
Asst. County Agri. Agent
Louis J. DAIGLE
Asst. County Agri. Agent
MARSHALL E. SMITH
Technical Illustrator
MISS MARGARET HUTTON
Secretary
MRS. DOROTHY LAPORTE
Clerk-Steno I
MRS. ALICE COX
Clerk-Steno I


Home Demonstration Office
MRS. HELEN B. MACTAVISH
Home Demonstration Agent
MRS. JUSTINE L. BIZETTE
Asst. Home Dem. Agent
MRS. ANN S. PECK
Asst. Home Dem. Agent
MRS. RUTH H. REECE
Asst. Home Dem. Agent
MRS. DOROTHY MARTIN
Clerk-Steno II
MRS. DORSEY MURRAY
Clerk-Typist II


County Agent's Offices
1102 North Krome Avenue
NOLAN L. DURRE
Asso. County Agri. Agent
SEYMOUR GOLDWEBER
Asst. County Agri. Agent
AARON A. HUTCHESON
Asst. County Agri. Agent
JOSEPH D. DALTON
Asst. County Agri. Agent
CHARLES WELSH
Laboratory Technician
MRS. LENA COWART
Clerk-Steno II
MISS SUSAN CLARK
Clerk-Steno I


Home Demonstration Offices
1116 North Krome Avenue
MRS. PATRICIA H. WILLIAMS
Asst. Home Dem. Agent

MRS. JACQULYN DAVIS
Clerk-Steno I

Richmond Heights Home
Demonstration Office
10990 S. W. 152 Street, Miami

MISS VICTORIA M. SIMPSON
Asst. Home Dem. Agent
MRS. MARGARET DARDEN
Clerk-Typist I


AGRICULTURAL AND HOME ECONOMICS EMPHASIS

EXTENSION TEACHING AND RELATED ACTIVITIES
BY COUNTY AGENT'S STAFF AND
HOME DEMONSTRATION AGENT'S STAFF


Total Days Worked ........................

Days Devoted to:
Adult work ...........................
Youth work ...........................

Days Devoted to:
Extension Organization & Planning ........
In-service Training ....................
Crop & Horticultural Services .............
Livestock & Poultry ....................
Marketing .............................
Soil & Water Conservation & Management ...
Insects & Diseases ....................
Farm Business Management ..............
Agricultural Engineering & Equipment .....
House & Grounds ......................
Family Economics, Management
& Home Planning ....................
Clothing Construction, Selection & Care ...
Foods & Nutrition ......................
Child Development, Recreation
& Human Relations ..................
Health & Safety ........................
Leadership Development ................
Community Development & Public Affairs ...
All other Work .........................


3142



2098
1044



601
148
559
219
235
146
71
50
52
249

99
70
134

132
47
125
116
89


Consulting Visits by Agents ................ 5,240
Office Calls .............................. 10,514
Telephone Calls ......................... 57,192
News Articles ........................... 160
Radio Programs ......................... 554
Television Programs ...................... 256
Bulletins Distributed ................... 276,535
Circular & Commodity Letters ........... 70,560
Training Meetings for Leaders
Adult Work: Number ................... 169
Attendance ................ 5,984
Youth Work: Number ................... 105
Attendance ................ 2,914
Other Meetings Held or
Participated in by Agents
Adult Work: Number ................... 489
Attendance ................ 24,504
Youth Work: Number ................... 450
Attendance ................ 14,603
Meetings Conducted by Leaders
Adult Work: Number ................... 407
Attendance ................ 8,147
Youth Work: Number ................... 1,479
Attendance ................ 18,167










*LAND


GRANT


COLLEGE.


FEDERAL*STATE*COUNTY
COUNTY AGRICULTURAL AGENT
HOME DEMONSTRATION AGEN1




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