Veg. Crops MR 68-2
JUL 11 1972
ROADSIDE MARKET SURVEY
I.F.A.S. Univ. of Florida
I. SITE COMPATIBILITY
The most important factor in the success of "at home" marketing
is location. The roadside market or the "pick-it-yourself" plots
should be accessible by car. The best location is at an intersection
of two well-traveled roads.
A. Soil Type This is not so important as some other factors.
Any soil--sandy, sandy muck, or muck--can be used depending on the crops
to be grown. Generally, a good grade of sandy soil would be the best
all around from the standpoint of frost, etc.
B. Area Necessary for Development Size is not important. Two
acres of strawberries for roadside marketing can be a big project. Ten
to fifteen acres would be best in order to be able to rotate, plant cover
crops, and to produce a variety of crops.
C. Water A good source and ample supply is most important.
;:ore important is adequate irrigation and drainage. The ideal here would
be a permanent irrigation system which would double for frost protection.
D. Temperature The ideal would be the warmer locations next to
bodies of water, etc. Again this is not overly important as timing can
be altered or other crops can be grown at the colder locations.
In general, these types of vegetable operations can be started
in a snall way and developed gradually as capital and experience is
gained by the operator.
A. Initial Capital We would hazard a guess that $2,000.00
could start a nice roadside market operation. Depending on the type
of operation desired and the ingenuity of the person involved, this
could vary from several hundred to several thousand dollars.
B. Maintenance Costs Costs for maintaining the physical plants
(taxes, interest, upkeep, etc.) should not run over a few hundred dollars
to a thousand or so dollars annually. This again depends on size and type
of operation and the managerial abilities of the operator. Cost of pro-
duction is something else. See recent Agricultural Economics Mimeos on
C. Time Span Involved An operator can go into production and
have produce ready for sale in a very short period of time. Such crops
as snap beans, yellow squash, greens, etc., are ready for harvest 50 days
after planting. This can be a quick turnover, steady income type business.
III. MARKET OPPORTUNITIES
a high population area.
of the crops grown, the
is unlimited to the operator well located near
Gross income will depend on location, variety
quality produced, how the crop is handled after
of the display, and dozens of other factors.
IV. RESOURCE PEOPLE
A. County Agents Staff
B. Extension Specialists Staff
C. Experiment Station Staff
D. State Department of Agriculture Staff
E. Commercial Representatives
F. Many others