Title: Biennial report - Florida Division of Marketing
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Title: Biennial report - Florida Division of Marketing
Physical Description: Serial
Language: English
Creator: Florida -- Dept. of Agriculture and Consumer Services. -- Division of Marketing
Publication Date: 1933-1935
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Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
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Dates or Sequential Designation: 1- 1917-
 Record Information
Bibliographic ID: UF00094067
Volume ID: VID00009
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01403025

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NINTH

BIENNIAL REPORT

OF


Florida State Marketing


Bureau









THE BUREAU STAFF
L. M Rhodes ................................................................Com m issioner
Neill Rhodes ................................................Assistant Commissioner
S. W. Hiatt ..................................Specialist Fruits and Vegetables
L. H. Lewis ........................ Specialist, Live Stock and Field Crops
F. W. Risher ....................Specialist, Poultry and Dairy Products
F. H. Scruggs ............................................ Specialist, Market News
0. W Cordero ................................................................ Telegrapher
Effie L. Cureton ............................................................ Stenographer
Edna Rosenkranz ........................................................ Stenographer
Kathryn L. Vernon ........................................................Stenographer
Sara W right .................................................................. Stenographer
W L. Jackson ................................................................ M ultigrapher
M. S. Knight ...............................................................................------------------------------------Clerk
Courtland Morgan ....................................Assistant Multigrapher
q







STATE OF FLORIDA
FLORIDA STATE MARKETING BUREAU
204 St. James Building, Jacksonville, Florida
Division of
FLORIDA STATE DEPARTMENT OF AGRICULTURE
Nathan Mayo, Commissioner


To His Excellency David Sholtz,
Governor of Florida, and Chairman of the
Agricultural Marketing Board,
Tallahassee, Florida
Sir:-

In view of your many official duties and your time
being more limited for the performance of these various
important functions of office incident to the approaching
session of the Florida Legislature, we feel that the Ninth
Biennial Report of the Florida State Marketing Bureau
and the Agricultural Marketing Board, of which you are
a member, should be brief and specifically to the point.
We realize that this is not the only report that will have
your interest and attention, and we shall not impose upon
your time by devoting a lot of unnecessary space to the
lesser important activities of this department.

The Florida State Marketing Bureau was created as a
division of the State Department of Agriculture by the
Legislature of 1917. Among the first departments of its
kind to be created, it began operations just four years after
the Federal Bureau of Markets was established. The Bu-
reau was a real pioneer in its field. It had to blaze the
trail for there was no agency previously in existence whose
policies, if advisable, could be followed or whose mistakes
could be avoided. Reports made every two years since
the establishment of this department have given a full ac-
counting of our work. The department served the fruit
and vegetable and the general agricultural industry of Flor-
ida during the war period and its aftermath, through the
boom and the subsequent depression, and more recently has
provided the necessary supplementary services under the
New Deal policies of the nation.




4 NINTH BIENNIAL REPORT

During the initial pioneering stages of developing the
Bureau policies and in our endeavor to determine the means
of providing the best service, products in express and carlot
volume were handled by the department. While at that
time we did not consider that there was any more reason
for a division of the State Department of Agriculture to
itself handle directly shipments of products with the at-
tendant responsibility resting upon the State Government
than we considered the offices of the Attorney General of
the State should handle the Law practice, or the Railroad
Commission operate the transportation system, in compe-
tition with privately engaged enterprises of the State; still
we felt that experience would more soundly demonstrate
whether this was the safer course to follow. It might be
said that the actual marketing of fruits and vegetables was
then so efficiently handled by these offices that this feat-
ure itself was the best reason offered against dispensing
with this type of service. Traffic details were handled
and sales were made by thoroughly capable market agents
of the department, and some of the more efficient mem-
bers of the Bureau force of the early days are among its
present personnel. The difficulties encountered and the
mistakes made by similar departments in later years, op-
erating in other States, thoroughly substantiated the
soundness of the decision of this department to discontinue
handling products in the department's name and respon-
sibility, in competition with the agricultural industry of
the State.
Market News
Implying in the beginning that this report would be
brief it will not be possible to mention more than a few of
the major projects of the department. Let us take Market
News for example: In due modesty the Commissioner of
the Florida State Marketing Bureau and the Assistant
Commissioner of the State Department of Agriculture
drafted the bill that created the Federal Bureau of Mar-
kets. It was only natural that the Commissioner of the
State Marketing Bureau be vitally interested in the services
that such Bureau rendered. It was largely through his
loyal cooperation that the southeastern circuit providing
market news to Florida was made available. In beginning
this service in Florida, the Bureau received direct from the
larger cities condensed market information because the cost
for a more complete service, under the existing facilities
was prohibitive. Only a few commodities were included and





STATE MARKETING BUREAU


the distribution of the data was quite limited with only a
dozen or so on the mailing list in the beginning, and no
field stations. Without detail as to when and how special
field reporting stations were established, let it suffice by
saying that this season we have in effect in cooperation
with the U. S. Department of Agriculture, a market news
agreement whereby all important vegetables and citrus
fruits shipped from Florida were reported.
A daily miscellaneous vegetable market bulletin issued
from Jacksonville gives to every grower in the State that
requests the service a complete report including shipments,
passing, market prices and conditions of the Florida prod-
ucts on all the larger northern and central markets. This
report in addition to fruit and vegetable data includes poul-
try and egg information on the Jacksonville and Tampa
markets. F. 0. B. cash track information for practically all
the miscellaneous vegetables in Florida is included so that
the growers in every section of the State not only know
exactly what the product is worth f. o. b. cash track but also
what on the same day the product is worth on the destina-
tion markets. Not only does this report go to more than 2,-
200 shippers each day from the Jacksonville office, but there
is a special field reporting station conducted throughout the
season at Sanford for reporting celery; at Hastings for po-
tatoes; at Pompano and later at Belle Glade for beans and
miscellaneous vegetables; at Plant City for strawberries;
at Bradenton for celery and the Lower West Coast for vege-
tables; at Leesburg for watermelons; and there is a general
citrus report issued throughout the season at Orlando which
has provided indispensable service to citrus growers, ship-
pers, buyers, distributors and the trade. Arrangements were
made this season to issue a special daily report covering
the Sanford State Wholesale Farmers Market, which gives
the growers in the State f. o. b. prevailing market prices
on all the miscellaneous vegetables.
There has, in addition to the above state-wide blanket
market news service, been a special livestock market quota-
tion service inaugurated, and each Tuesday and Friday a
complete market report of hogs, cattle, etc., is issued from
this office covering the important southeastern markets
and Chicago. The poultry and egg producers have had
available in the daily Press and also in the Jacksonville
daily report since 1919 a daily egg and live poultry quota-
tion service which has been used as a sales basis for 90 per
cent of the eggs produced in Florida.
Beginning with only a brief report and with the whole





6 NINTH BIENNIAL REPORT

project in charge of only one representative, we now have
some nine stations with two or more representatives at
each station, not to mention two of the regular Bureau
force maintained for issuing the Jacksonville daily report.
There is no excuse for any grower or shipper of citrus
fruit, vegetables, livestock or poultry products in the State
not having available complete market information every
day in the year-and a very fortunate part is that the
service is provided absolutely free by the State and Fed-
eral Bureaus cooperating.
Incidentally, the Assistant Commissioner of the Bureau
for three years worked upon a system of providing the
Market News service to Florida growers and shippers free
of cost, the expense and responsibility to be shared equally
and alike by the State and Federal Departments, and finally
such arrangement was accomplished. The Cooperative
Agreement worked out by him with the U. S. Department
of Agriculture has been taken as a standard in practically
every State in the Union where this type of service is
jointly conducted.
In passing we quote only a few letters received from
fruit and vegetable producing sections of Florida, in con-
nection with this feature of service:
Ft. Myers, Nov. 7, 1934-"Please place me on the maling list
to receive the daily market report Federal-State Market Service.
I have planted sixty acres of vegetables and would like this service
to enable me to market my produce on the most favorable markets."

West Palm Beach, Oct. 7, 1933-"Will you please favor the
writer with a daily copy of Federal-State Marketing Service. Am a
farmer in the Glades and this daily market report adds greatly to
our knowledge of what and when to plant. Trust you will see fit
to put me on your mailing list immediately."

Eustis, Oct. 20, 1933-"I wish to thank you for the promptness
and thoroughness of the report on the rhubarb market. This is just
the dope we needed to work on. I am glad to be able to compliment
you on the organization and operation of your bureau. As we are
about to begin to produce a fair quantity of citrus fruit, we would
like to get on your mailing list."
Vero Beach, Feb. 20, 1934-"I want to thank you for the bulle-
tin as it keeps me posted on markets. I have made good out of beans
this year and the market news has helped me so much to make good
and not get beat in prices. Thanking you again your entire force
and hope to call on you this summer."




STATE MARKETING BUREAU 7

Pahokee, Dec. 1, 1934-"Please discontinue my daily wire.
Thanks for excellent service."
Wauchula, Dec. 1, 1934-"Kindly discontinue mailing me daily
telegraphic report on cuke movement. Thanking you for your
prompt and efficient service during the past season, I remain."
So much for this one project,-MARKET NEWS.
Inspection Service
Realizing that one of the greatest needs of the Florida
fruit and vegetable industry was information of stand-
ards grades under which these products could move and by
which they could be sold, and to encourage grade work, a
shipping point inspection service was inaugurated in coop-
eration with the U. S. Department of Agriculture. In the
final sense, Federal-State grade or condition inspection at
shipping point is fundamentally grade work. Inspection
substantiates merits proclaimed for products in arranging
sales, advertising, or otherwise. Inspection provides an
impartial, disinterested means of adjusting disputes be-
tween shippers and receivers and a fair basis for settling
transportation claims. The evidence given in certificates
affords a concrete and tangible basis in making sales, since
it provides the shipper with more certainty in the merit
and quality of his product and gives the buyer more con-
fidence and assurance in making f. o. b. purchases. It aids
the shipper in intelligently bargaining with the buyer and
protects him in instances of unwarranted complaints or re-
jections.
It was several years, however, before this project could
be put into operation and in the 1922-23 season 162
cars were inspected at shipping point in Florida. The
whole story of development in this project is well illustrat-
ed by comparing the carlot equivalent shipment inspections
in the 1933-34 season of 57,977 cars, with the 162 cars in-
spected in 1922-23. Beginning with only one inspector in
the 1922-23 season, the service has developed until last
season it required a personnel of about 250 to handle this
very important work.
So much for the Inspection Service.
The Exchange Bulletin
Considering the state-wide use and appreciation, par-
ticularly on the part of the poor individual farmer, or many
times the widow, a service of great importance is that




NINTH BIENNIAL REPORT


provided by the For Sale, Want and Exchange Bulletin.
While in the early days of the Bureau the usual farm
products were handled direct, our help was requested in
placing a number of articles used in agricultural pursuits
for which there was not such ready immediate sale as there
was for a fruit or vegetable-for instance, such items as
farm implements and machinery, poultry, livestock for
breeding purposes, seeds and plants, and miscellaneous
items too numerous to mention. A for sale, exchange or
swapping sheet was developed to meet these requirements
and to serve as a medium through which disposition of such
articles could be placed to advantage. The Bulletin was at
first mailed to only a few persons and no special effort has
been made to enlarge the mailing list for the Bulletin. In
fact its mailing list has been circularized so that in the in-
terest of economy no Bulletin would be sent except to per-
sonally interested parties. The Bulletin, which is distribut-
ed twice each month, goes to some 25,000 Florida farmers
and growers over the entire State. The editorial page is
devoted each issue to a live agricultural topic, giving infor-
mation to the grower that he otherwise is unable to get.
The volume of sales, important as it is, is probably of no
more importance than the prevailing value basis that is
made generally known therein by the listing of hundreds of
items of all kinds of farm products or various articles no
longer needed. With such price information the farmer
having these offerings for sale or needing to buy them, can
more intelligently buy or sell them. Although the Bulletin
is not generally considered by any means the most import-
ant service the Bureau renders, as proof of its help and of
the appreciation on the part of its many readers, we are
taking the liberty of quoting a few letters sent in-every
communication voluntary-since our last Biennial Report
was submitted to you.
Orlando, Feb. 28, 1933-"Your Bulletin is one of the most valuable
publications in the U. S. today, without a doubt, and hope it will
continue."
Mascotte, May 23, 1934-"Have your letter of the 24th inst. in
reference to Received same mail remittance from which
is prompt service and I sure do thank you. We farmers find your
Bureau the best thing yet put over in the way of marketing, for
the farmer, and should a short-sighted future legislature attempt
to destroy or curtail your office, be sure to let us farmers know
about it so that we can back you in keeping our State Marketing
Bureau."





STATE MARKETING BUREAU 9

Miami, Apr. 26, 1934-"I have received more than 100 replies to
the advertisement and consider that I am under obligations to the
State Marketing Bureau. I have picked out several propositions,
and thanks to the S. M. B., expect to get a farm with which I will
be well suited."
Altamonte Springs, Dec. 13, 1933-"Your publication has been of
great help in marketing my gladiolus bulbs these hard times and
I appreciate your service very much."

Wauchula, Sept. 25, 1933-"Through your efforts I believe I have
located the sheep that I wanted. I want you to know how much I
appreciate the services you have rendered me."
Weirsdale, July 3, 1933-"Please find my application for the
continuation of your Bulletin. I think this is a grand little paper
and a great help to the farmers. I use it quite often and get lots
of sales. In fact, I always sell my crop of honey through the Bulle-
tin. So please continue to send it to me. Also please put the en-
closed notice in your paper for July 15th."

New Smyrna, June 21, 1933-"I am returning slip requesting that
my name be continued on your mailing list for the Bulletin. This
has been helpful to me in operating my farm and I have made sev-
eral advantageous trades as a result of my receiving it. I sincerely
hope it will not become necessary for you to curtail it, nor the
service rendered thereby."
Miami Beach, Sept. 10, 1934-"I have known your father for a
great many years in which time he has and is still doing wonderful
work for the State and I want to congratulate you on your article
in the Bulletin on 'Courtesy'. This article should be put in pamphlet
form and distributed amongst the business houses."
Mt. Dora, Aug. 22, 1934-"You have recently placed in the market-
ing circular some items for me which have met with fine results. I
on yesterday sold 20 hives of bees and some used equipment and last
week sold some used bee extracting machinery, also from a want
ad in your bulletin secured some good plants and shrubbery. I think
you are doing a fine thing for the people of the State in this bulletin
and I wanted to tell you so. It is certainly an outlet for things you
raise and want to dispose of-sell or swap."
Brooksville, June 27, 1934-"I want to let you know that you
and the market bulletin are filling a big place in the State. We just
want to tell you that we appreciate it very much. Please insert
the following ad in the next issue of market bulletin."
O'Fallon, Mo., Jan. 29, 1935-"We appreciated getting the Janu-
ary copies of the For Sale, Want and Exchange Bulletin and as you





10 NINTH BIENNIAL REPORT

offered, would enjoy getting it regularly. We find your state far
in advance in its services to its people to many other States and we are
hopeful of being one of Florida's citizens whenever we can be so sit-
uated as to be self-supporting there and not a burden to the State."

Cantonment, Sept. 23, 1934-"Your editorial entitled 'Courtesy'
pleased me very much. It was just such a declaration of policy
which I would have expected from the Florida State Marketing
Bureau. I have lived in Florida only two years, but I learned of
the Bureau soon after getting settled, and have had numerous occa-
sions to write for information. On each occasion I have received
the data I desired. And in several instances it has been information
which required special attention ,and which in many public institu-
tions would have brought back some 'buck passing' reply that it was
not properly in your department. The Florida State Marketing
Bureau is undoubtedly of immense benefit to those who make use
of its services. And without doubt there are many individuals and
groups who could improve their lot by means of information obtain-
able through such a reliable source. There are undoubtedly times
when you may wonder if your policies are appreciated. For one I
can tell you that they are. Keep up the good work."

Groveland, June 26, 1933-"I appreciate the bulletin and hope to
receive same and that it will not be discontinued. Think work of
Florida State Market Bureau is great help to citrus and Florida
farmers in general."

Orlando, July 6, 1933-"Will you please continue my name on your
mailing list for the For Sale, Want and Exchange Bulletin. This
service has been of the utmost value to me in selling my produce
and buying the things I needed and exchanged. And I want you
to know that I for one appreciate the service to the people of Florida
that you are giving them."

St. Augustine, July 26, 1933-"Will you please place my name
back on your mailing list to receive the Exchange Bulletin again,
I have neglected writing you through press of other things and wish
now to say that I have had wonderful success in my use of the
Bulletin both as an advertiser and a buyer and feel that I cannot
do without it. I surely hope that nothing will prevent the continued
publishing of the Exchange Bulletin as I feel it is a very great
need for the agricultural business of the State."

Ocala, July 2, 1933-"I think that the Bulletin is a great help to
the farmers as it gives prices of all farm products and stock. It
gives them a good idea what to ask for poultry, stock and all farm
produce."




STATE MARKETING BUREAU 11

Palatka, June 23, 1933-"I do not wish to miss a single issue as
this Bulletin is the farmers friend and has saved me many dollars
and I am selling much of my surplus produce by watching your
'Wanted' list. Some of my neighbors use my copy. I enclose a
little advt."
Fort Meade, June 5, 1933-"Best paper in the State, just great."
Davenport, June 19, 1933-"I think this one of the best services
the State renders to its people. Most efficient, successful, practical
and courteous."
No further comment will be made on the For Sale, Want
and Exchange Bulletin.

Specific Services Performed by the Bureau
In mentioning some of these major projects, it is nothing
less than fair that the personnel responsible for these
achievements be mentioned. The Bureau force, beginning
in 1917 with the Commissioner and his assistant, has today
in the Jacksonville office alone fourteen employees. The
official personnel consists of the Commissioner, the Assist-
ant Commissioner, and trained, experienced, practical Mar-
keting Specialists in the following lines: Fruit and Vege-
tables; Livestock and Field Crops; Dairy and Poultry Pro-
ducts; Market News. The duties of these Marketing Spec-
ialists are performed very largely in the field to personally
contact growers and shippers and help them with grading,
packing, processing, assembling, loading, shipping, and
selling the many diversified farm products of the State. The
records of these Specialists speak for themselves. Every
one of the above named Specialists is outstanding and in
due modesty it must be admitted that several of them have
gained national prominence by the excellent work they
have accomplished. Without burdening you with detail of
the services of each of these Specialists, may we present
the following brief resume of the activities of the Florida
State Marketing Bureau from July 1, 1933, to February
1, 1935:
The Bureau gave special marketing advice on 15,560 cars
of produce valued at $10,573,960; and in less than carlots,
produce valued at $3,567,982.
Assisted in selling the equivalent of 2,437 cars of live-
stock for slaughter, breeding and feed purposes; and poul-
try, eggs, wool, peanuts, syrup, etc., valued at $1,713,210.
Assisted in selling an additional volume of the above named




12 NINTH BIENNIAL REPORT

products at 558 cooperative sales, 1030 carlot equivalents
valued at $1,084,598.
Assisted in finding markets for honey, ferns, moss,
seeds, plants, hides, furs, berries, medicinal plants, etc.,
having a total value of $28,843.
Assisted in the marketing and distribution of 27,229
range cattle, 436 pure bred bulls, 380 dairy cows, 648 sheep
for breeding purposes, with a total value of $293,100.
Made market news available over 9 different stations on
the agricultural products of the state, sending out approxi-
mately 16,000,000 words in market news messages, which
has affected the sale of approximately $150,000,000 worth
of products.
Furnished Federal-State Shipping Point Inspection on
119,431 cars.
Sold, exchanged or bought through the For Sale, Want
and Exchange Bulletin agricultural produce, farm imple-
ments, etc., valued at approximately $5,440,000.
Collected claims for 647 shippers amounting to $67,-
441.44. Gave complete information for filing claims under
the Federal PAC and Produce Agency Acts to 242 shippers.
Supplied lists of dealers to 10,583 vegetable, melon, poul-
try, honey, berry, bulb, egg, fish, moss, frog, medicinal herb
shippers. Advised 480 shippers as to reliability of dealers
and commission men.
Made special reports on freeze damage to 750 inquirers,
not including press reports.
Gave instructions and assistance to farmers desiring
loans to the amount of $1,750,000.
Helped to restore the Federal market news service when
discontinued in 1933, securing an appropriation of $900,000.
Assisted in the organization of 6 cooperative associations.
Gave special market reports to 263 shippers.
Advised 885 farmers where breeding and feeding stock,
feed, seeds, plants, containers, fertilizers, and poultry and
eggs for breeding purposes could be purchased.
At the request of the Agricultural Adjustment Adminis-
tration, held hearings on marketing agreements, and as-
sisted in formulating codes and agreements.
Arranged with the Bureau of Agricultural Economics at
Washington for grading and candling eggs in Florida.
Assisted Governor Sholtz in putting on and managing
the Food Products Weeks in the early part of 1934.
Assisted in establishing the State Wholesale Farmers
Market at Sanford, Florida.
Put on booth for the Marketing Bureau and the Agricul-




STATE MARKETING BUREAU 13

tural Department at the Orange Festival at Winter Haven,
and the South Florida Fair at Tampa.
In performing these and other duties too numerous to
mention in this report, the Commissioner and three Mar-
keting Specialists traveled more than 152,582 miles, were
present at 423 meetings attended by 47,262 people. And
the Commissioner, Assistant Commissioner, four Market-
ing Specialists and Supervisor of Inspection took part in
4041 marketing conferences attended by 17,831 growers
and shippers.
Commissioner Rhodes has presented for the fruit and
vegetable growers of Florida means for providing an im-
proved weather reporting service in Florida. He conferred
with the Weather Bureau in Washington, and the Florida
Congressional Delegation has promised that an amendment
would be made to that part of the agricultural appropria-
tion providing funds for the Weather Bureau, which would
adequately meet the requirements of the suggested propo-
sition. By having advance weather information available
in sufficient time to prepare for an expected cold wave, an
additional saving of millions of dollars worth of fruits and
vegetables will be made.
In more or less summary of the foregoing with more
specific listing of the activities, may we respectfully call
to your attention the following service being provided by
the State Marketing Bureau, that was not provided by any
agency prior to 1917 when this department was created
and which, may we say, has been instituted and continued
for the most part by the Bureau individually, or in coopera-
tion with the sources credited. In other words, Florida
growers and shippers now have as a result of this depart-
ment, advantage of the following which prior to 1917 was
unavailable for them:
Official Florida and U. S. grades for fruits and vegetables.

Special field stations publishing daily complete market
reports in season at Orlando, Sanford, Belle Glade and
Pompano, Plant City, Bradenton, Hastings, Leesburg.

An agency in the Bureau that supplies on request lists
of reliable dealers and buyers of the various Florida pro-
ducts in the markets of the United States.

Regular authentic segregated annual reports by the Bu-
reau, showing the amount shipped by the State, by counties,
and by months, and its valuation.




14 NINTH BIENNIAL REPORT

The Bureau that specializes in providing general market
information on the various Florida farm products.

Complete official daily market reports of fruits and vege-
tables, poultry and eggs on the Jacksonville and Tampa
markets. Daily and semi-weekly livestock reports covering
the principal southeastern markets and Chicago, and daily
and semi-weekly poultry and egg quotations covering
Tampa, Jacksonville, Chicago, New York and other mar-
kets.

A daily vegetable market report for eight months in the
season, covering all important vegetables shipped from the
state.

The For Sale, Want and Exchange Bulletin which is dis-
tributed twice each month to thousands of Florida growers
and shippers, providing without cost this much needed ser-
vice, in detail and in form and text any layman can under-
stand.

Federal-State shipping point inspection service, provision
and arrangement for which was made by the Bureau, co-
operating with the Bureau of Agricultural Economics.

Aid in advising and helping Florida growers in filing their
claims with the Federal authorities for violation of special
acts, and in handling various claims offered by those en-
gaged in Florida agriculture.

Eggs sold on the basis of quality and in the principal
producing sections, many eggs are sold on grades or a
basis suggested by the Bureau.

In addition to regular publications, special books, bulle-
tins, charts, etc., have been prepared, as Graphic Charts
of Commodity Prices, Official Grade Booklets, Handbook
for Florida Growers and Shippers, From Field to Market
with Florida Vegetables and Citrus Fruits, Marketing
Florida Truck Crops, Florida Citrus Fruit Marketing,
Handbooks for Florida Poultrymen, Dairymen, Livestock-
men, Poultry Raising in Florida, Marketing Florida Poul-
try and Eggs, Miscellaneous Statistics, etc., etc.

Carefully and specially prepared lists of dealers and buy-
ers of different fruits, vegetables, livestock, poultry, eggs,





STATE MARKETING BUREAU 15

fish, honey, ferns, bulbs, and flowers and other products, for
northern, eastern, southern markets, and supplementary
lists in smaller markets. Aid also to the larger shipper and
distributor in supplying lists of reputable buyers and deal-
ers, special crop and market conditions in local and compet-
itive domestic and foreign sections, special reports for rate
hearings, and market news and inspection.

A Marketing Specialist in fruits and vegetables, with
the Bureau, in the field most of the time helping in matters
of packing, grading, shipping, and supplying marketing
information and service in general.

A Marketing Specialist in livestock and field crops with
the Bureau, who in his field work in particular aids the
growers in selling their offerings at the highest prices, in
loading and shipping, in auction sales, and in giving effici-
ent general marketing service.

Through the Bureau a Marketing Specialist in poultry
and eggs who has been very instrumental in improving
grade and pack conditions, and in developing and arrang-
ing schedule sales of truck and carlot loadings of poultry,
whereby the poultryman receives cash for his offerings on
previously advertised bid prices, and otherwise in aiding
the Florida poultryman in the better marketing of his poul-
try and eggs.

A Market News Specialist with the Bureau who is in
charge of the Jacksonville miscellaneous daily vegetable re-
ports covering all the large markets which is sent to about
2,200 shippers throughout the season.

A cooperative marketing Law enabling growers or groups
of growers to organize in accordance with the State Law
passed in 1923.

A marketing division of the State Department of Agri-
culture under the jurisdiction of the Agricultural Market-
ing Board that really provides prompt, efficient and gener-
al marketing service and assistance.

Finally, the Bureau has maintained the pace of the times.
No longer ago than 1933 the department realized a change
in marketing conditions was inevitable, and that an addi-
tional service almost as pioneering in character as that




16 NINTH BIENNIAL REPORT

when the department was created in 1917 must be pro-
vided. Through years of experience the service that the
growers and shippers most demanded has been the service
the department felt was most needed, and such was accord-
ingly supplied. Service to be performed under the so-called
New Deal was supplementary, to a large extent, to that al-
ready performed. Growers had not been so seriously faced
with overproduction and market prices so ruinously low
that it was next to impossible to realize profitable returns
for the proportion of the crop that they shipped. Codes for
the citrus and vegetable industry had until then been un-
thought of. The department has been called upon and has
extended every cooperation with the Federal authorities in
formulating practical codes that would be satisfactory and
workable. The Commissioner and Specialists have made
numerous trips to Washington in behalf of the growers and
shippers of the State and have aided in working out many
of the more complicated details in perfecting the different
codes. The demand has been increasing for different ser-
vices of the department incident to the various codes. For
instance, it was necessary to put on two additional em-
ployees in the citrus market news office at Orlando for
supplying both auction and shipping point information to
the Florida Control Committee and growers throughout
the State.
The type of service rendered by the Bureau when it was
created, though efficient it was at that time, would be
quite inadequate under present conditions. The depart-
ment has a force of specialists that rank with leading au-
thorities and marketing specialists throughout the United
States. It is not idle boast but only giving credit where
credit is due to say that the Florida State Marketing Bureau
is by Federal authorities and other state departments, who
might in one sense be regarded as competitive, ranked as
the most outstanding in accomplishments and efficiency of
all the State Marketing Bureaus of the United States.

The above report of the Florida State Marketing Bureau
for the Biennium 1933-1935 relating as it necessarily does
to the previous biennial periods of service, together with a
condensed financial statement of the expenditures of the
Florida State Marketing Bureau for the period July 1,
1933-January 1, 1935, is respectfully submitted for such
reading and study as Your Excellency may have time to
devote thereto, and with the understanding of course that
a more detailed report of the different lines of our activities




STATE MARKETING BUREAU 17

is available to you, the Agricultural Marketing Board, the
Legislature, or the growers and shippers of Florida on
request.
In connection with the financial statement appearing on
the pages immediately following, a more detailed statement
with full explanation of every expenditure and financial re-
quirement was presented to the Budget Commission. The
Bureau has conducted its offices efficiently and in strict
economy, and has managed, regardless of increasing prices
or the heavier demand made on the department for services
in general, to bring its expenditures well within the appro-
priation made, and has always turned back to the State as
great an unexpended balance as we possibly could. Our
appropriation for the 1931-1933 Biennium was reduced
$5,640 under that of 1929-1931, and again in 1933-1935 our
appropriation was reduced $25,480 under that of 1931-1933,
yet we have turned back since 1931, $6,033.08.
In view of this curtailment in our appropriation, many
tributes have been paid this department by those thor-
oughly familiar with its work that the department has been
able to continue its good work. The Bureau has worked
its personnel almost to the breaking point and at great
personal sacrifices in order that those engaged in the agri-
cultural industry of the State might suffer as little as
possible as a result of the funds allowed to this department,
for their assistance, having been so drastically slashed.
Very respectfully yours,
L. M. RHODES,
Commissioner, Florida State Marketing Bureau
and
Secretary The Agricultural Marketing Board.





18 NINTH BIENNIAL REPORT

FINANCIAL STATEMENT
of the
Expenditures of the Florida State Marketing Bureau
July 1, 1933, to January 1, 1935.

For Period July 1, 1933, to July 1, 1934
Appropriation $57,000.00
SALARIES ------- -------- -------- $26,880.25
*MULTIGRAPH -------------------------- 550.45
Maintenance of equipment and supplies such as
paper, envelopes, ink, etc., for issuing daily market
reports, bulletins, etc.
ADDRESSOGRAPH -------..------------------- 43.27
Upkeep and supplies.
*POSTAGE ------------------ 1,325.66
General office, semi-monthly bulletin, special reports,
etc.
TELEGRAPH ------------------------------ 2,774.23
General office, leased wire maintenance, special field
station relays, etc.
*STATIONERY AND OFFICE SUPPLIES -- 1,026.65
Office equipment, rating agency books, trade direc-
tories, typewriters, stationery, ink, stencils, water,
miscellaneous.
TELEPHONE ....-----------..----- ------ ----------- 723.60
TRAVELING EXPENSES .....----------------------- 5,370.73
Commissioner and Marketing Specialist traveling
expenses.
RENTAL ---.. ------------------------------- 2,040.00
MARKET NEWS --------------------------- 5,307.10
TARIFF COMMISSION ---------------------- 5,000.00
TOTAL EXPENDED --------------$51,041.94

Carried forward to 1934-35 (Salaries & Expenses) 5,958.06

*Realizing paper in particular and other supplies would mount in
price within the year, the Bureau purchased and paid for, as prac-
tical business economy, prior to July 1st, 1933, supplies of the fol-
lowing amounts as shown under "A", which were used in the year
July 1, 1933, to June 30, 1934; and during the year July 1, 1933, to





STATE MARKETING BUREAU 19

June 30, 1934, supplies as shown by the amounts under "B". The
total amount expended for Multigraph Department, Office Supplies
and Postage actually used within the year proper is given under "C".
"A" "B" "C"
Multigraph ..................................$5,435.32 $ 550.45 $5,985.77
Office Supplies ....................... 690.22 1,026.65 1,716.87
Postage ..................................... 1,274.62 1,325.66 2,600.28

$7,400.16 $2.902.76 $10,302.92
It will, therefore, be noted from the above that had these supplies
as listed under "A" not been purchased until after July 1, 1933, the
amount of $5,838.31 brought forward from General Expenses July 1,
1934, would have been insufficient by some $1,561.85 even on the
basis of the old prices, which were greatly increased during the year.
For Period July 1, 1934, to January 1, 1935.
Appropriated per Annum ------------------- $57,000.00
Unexpended balance carried forward from '33-34 5,958.06
Total appropriation 1934-35 ----- $62,958.06
SALARIES -----..... ------------------------- $13,404.63
MULTIGRAPH ------------------2,150.20
ADDRESSOGRAPH --------------------------- 32.66
POSTAGE ---------------------------------- 178.07
TELEGRAPH ------------ -----545.27
STATIONERY AND OFFICE SUPPLIES ------ 269.06
TELEPHONE 394.35
TRAVELING EXPENSES -------------------- 2,569.83
RENT -- ---------------------------------- 1,020.00
*MARKET NEWS -------------------------- 1,904.44
TARIFF COMMISSION ---------------------- 5,000.00

Total ----------------$27,466.51
Balance for remaining six months (January
through June) .........-.....--.....-......------......-------.......-..-.........---$35,491.55
*Heaviest expenses in main shipping season January through June.




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