Title: Biennial report - Florida Division of Marketing
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00094067/00002
 Material Information
Title: Biennial report - Florida Division of Marketing
Physical Description: Serial
Language: English
Creator: Florida -- Dept. of Agriculture and Consumer Services. -- Division of Marketing
Publication Date: 1919-1921
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
Dates or Sequential Designation: 1- 1917-
 Record Information
Bibliographic ID: UF00094067
Volume ID: VID00002
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01403025


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Full Text

Second Biennial Report

of the


State Marketing

From July 1, 1919, to March 5, 1921
OFFICES: 416 and 417 St. James Building
Jacksonville, Florida

W. A. McRAE Tallahassee
J. L. SHEPARD Pomona
L. S. LIGHT Reddick
W. J. SINGLETARY Grand Ridge

Commissioner Secretary

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Florida State Marketing


Commissioner of Agriculture

To HON. CARY A. HARDEE, Governor of Florida:
I beg to submit for your consideration the second
biennial report of the State Marketing Bureau:
With thirty-two State Marketing Bureaus already
in existence and a dozen other state legislatures con-
sidering bills to create bureaus; with the question of
marketing and distribution of farm products and ne-
cessities of life risng mountain high before the Ameri-
can public; and with constant demand from producers
and consumers and even distributors for adjustment,
assistance and solutions during these depressed, diffi-
cult conditions, I deem it unnecessary to make general
argument in favor of a Marketing Bureau as one of
the indispensable institutions of our State.
Florida markets are more at variance with staple
marketing conditions than any other state in the
Union. We have a greater variety of perishables, of
stuff the grower must dispose of when ready, than
any other state. We grow practically all the staples
grown in other parts of the United States and many
kinds of products that do not grow in the colder states.
While most states produce nine-tenths of the time and
market one-tenth, we have something to market every
hour in the year. We average selling a carload of per-


ishables every eight minutes and when we add the
staples and live stock to our sales we must get rid
of ten carloads every hour in the year, or eight train-
loads daily. The very nature of our many highly per-
ishable products require rapid transit, quick sales and
speedy service.
States that produce only staples as a money crop,
that are non-perishable in quality and universal in use,
can wait for market conditions and prices to adjust
themselves, but not so with Florida. We sell no less
than $60,000,000 worth of products that will not wait.
Florida agriculture is an endless chain. Our producers
grow from 2 to 4 crops on the same land in the same
year, marketing one to finance the production of an-
other. Marketing therefore, is their most constant and
difficult problem.
With farm, garden, grove, live stock, poultry and
dairy products enough shipped out of Florida annually
to load a solid freight train from Key West to Savan-
nah, amounting in value to eighty odd millions of dol-
lars, and farm and grove supplies amounting in total
purchase price to scores of millions of dollars, there
is great need for a Marketing Bureau and an abund-
ance of work for it to do.
The Florida State Marketing Bureau began opera-
tions at a time when Europe was a human slaughter
house, with America entering the red mist of the
world's greatest tragedy, and handicapped from the
start for lack of funds and sufficient help, starting like
a ship in an uncharted sea, without a guide or compass.
But the faithful, patient and efficient Commissioner,
with his splendid, though meager office force, and with
the wise council and timely advice of the Executive
Committee, has developed the Florida State Marketing
Bureau to proportions far beyond my expectations. I
was fully aware of the need for the work; I was con-
vinced in the beginning that I had appointed the right
man, but I did not expect so great a development in
so short a time.


The report of the Commissioner shows the great
variety of products handled by the Bureau. It also
enumerates the multiplicity of duties performed by
the Bureau.
I am well convinced that as an information bureau
alone, in giving out particulars as to markets and mar-
keting, that our Bureau is worth many times its cost.
As an agency for adjusting and collecting accounts
it has been worth more to the farmers and shippers
of the State than the entire appropriation; that as an
advertising medium for Florida, sending as it has facts
about the State and its production and resources into
every state in the Union and twenty or more foreign
countries, it has benefited the State much more than
the amount of the appropriation.
Undoubtedly the "Want and For Sale" bulletin that
goes to a large number of farmers, enabling them to
buy from, sell to or exchange with each other, all kinds
of products, implements, machinery, etc., is a conven-
ience worth more than the Bureau costs the State.
The Bureau has supplied marketing quotations and
marketing information to many of the daily and week-
ly papers of the State, in which work it has rendered
an important service. General articles of the State's
resources have also been prepared for home and out-
side publications.
In advice given, assistance rendered, and in real serv-
ice to the thousands of producers in marketing prod-
ucts and buying farm supplies, amounting in value to
many millions of dollars, it is hard to estimate the value
of this service, but it is safe to say that it is many,
many times the cost of the Bureau.
The Bureau has in every way sought to impress
upon shippers the importance of uniform grading of
products and the use of safe containers. There is a
large annual loss because of breakage of packages,
and a depreciation of contents because of a mixture of
the good and bad, for example, it is known that a few
rotting potatoes soon contaminate the whole barrel.


In support of this position let me quote from a state-
ment of Dr. G. K. Link, pathologist of the United
States Department of Agricculture, who said among
other things:
"During the past season, one-third of all the toma-
toes coming from Florida and other Southern growing
sections were dumped from cars as unfit for food, as
were 20 per cent of the peach crop and hundreds of
carloads of watermelons. Corresponding damage
claims arose from the orange and banana shipments
and of truck products. These great losses did not fall
upon the farmer alone, as they were passed onto the
public through increases in the price of good fruits
and vegetables."
The food problem, in the last analysis, is the world's
greatest problem, and always will be. The world's
population is rapidly increasing. In two hundred years
the European races have increased from 130,000,000
persons to more than 500,000,000. No large areas of
fertile land, with suitable climatic and rainfall condi-
tions are now available for cultivation. In a century
the white man has spread over the temperate sections
of all continents, and there is no more free land of
value in countries where the white race can live in
comfort and safety. Since the first census was taken
the population of the United States has doubled 22
times. In the early days and up to recent years the
country contained a majority of people engaged in food
producing occupations. Now a majority of our popu-
lation is found in manufacturing city centers, as con-
Farming is a hazard from the time the seed goes into
the ground, with the risk of poor seed, which is either
good or bad, flirts in turn with heat or cold, rain or
drouth, bugs or disease, and wide fluctuation year
by year in yields, quality and prices. Fluctuations in
yields to a small degree may be controlled by proper
cultivation, if the weather permits.


To have a hand in making prices for products, by the
farmer, is not possible as long as he does it alone. By
co-operation and combination he can do a great many
things: He can sell collectively and buy collectively;
he can get credit as a member of a responsible asso-
ciation; get lower freight rates by shipping in large
quantities instead of in small lots individually; by
creating storage facilities to make possible a better
controlled distribution of food supplies; by owning in
common, valuable machinery or high grade animals
for service; and by standardizing the products of his
community, and giving it a name and reputation.
Laws are not so much needed to control the cost of
living and eliminate waste in marketing, as for the
producing and consuming public to get together and
work willingly for the common benefit. Laws may be
necessary to enforce certain practices, but harmony
must preface every attempt if any measure of success
is to be attained. There must be more co-operation.
There are thousands of co-operative associations
among the farmers of America, and they have largely
profited when properly managed, of which examples
are seen among the fruit growers of the Pacific Coast,
the potato and peanut growers of Virginia, and the
citrus growers of Florida, associated as the Citrus
In Denmark and Holland and among various English
colonies, the organized work of farmers plays a great
part in the commercial as well as the agricultural life
of the people. Far off New Zealand is able to ship
farm products to America and compete in our markets
through trading companies. Products are standard-
ized and only the best shipped. The New Zealand
Farmers' Co-operative Association of Canterbury, was
organized in 1882 and now has a capital of $7,299,750,
did a business last year amounting to $26,772,198, and
has a membership of 9,818. The Farmers' Union Trad-
ing Company of Auckland, is only a few years old, but
now has a capital of S4,866.500 and is doing a monthly


business of about $600,000. Its membership is 11,800.
These associations handle practically everything that
farmers need, from tractors, motor trucks, agricul-
tural machinery, down to a paper of needles, as well
as financing the farmers and handling their products
to a large extent. They are heavy importers, import-
ing a large portion of the goods handled. The Farm-
ers' Union Trading Company at Auckland has opened
an office in New York City to look after their interests,
in charge of men who are familiar with American re-
quirements. These men sell the eggs, butter, meats,
etc., sent here from New Zealand, and buy what they
think may be needed in their stores in the form of
machinery, cotton goods, etc. By co-operating they
are solving the problem of getting along in the world.
In conclusion let me say that the Florida State Mar-
keting Bureau is no longer an experiment. It has be-
come a necessity. It has woven its way into the very
heart and life of Florida agriculture. It has already
benefitted the State and rendered service to its citi-
zens in ways too numerous to mention, and I earnestly
and unhesitatingly recommend that the appropriation
be increased to $25,000, to enable it to widen its activ-
ities and meet the growing needs of our great State.
The cost of the Bureau has been taken from fees re-
ceived from feeds and fertilizer paid by the farmers
and is not a general tax, being paid by those who are
directly interested.
W. A. McRAE,
Commissioner of Agriculture


To HON. W. A. McRAE, Commissioner of Agriculture:
We herewith submit for your consideration our sec-
ond biennial report as directors of the Florida State
Marketing Bureau.
We believe that in proportion to funds and facilities
available, that no Marketing Bureau in the United
States has been more efficiently managed, made great-
er progress and achieved greater results. A summary
of the work of the Bureau is clearly set forth in Com-
missioner Rhodes' report. We most heartily and sin-
cerely approve of the splendid work done by the Com-
missioner and his associates and are gratified that the
Bureau has rendered such valuable service to the State.
We recommend that the Legislature of 1921 amend
Section 1, of Chapter 7315, General Laws of the State
of Florida, Number 57, to read as follows:
Section 1. There is hereby created in the depart-
ment of agriculture, a Marketing Bureau and shall be
known as such. The office of State Marketing Com-
missioner is hereby established, and it shall be the
duty of the Commissioner of Agriculture immediately
upon the passage of this act and approval by the Gov-
ernor to appoint a State Marketing Commissioner, who
shall hold office from the time of his appointment until
his successor is appointed and qualified unless removed
by the Commissioner of Agriculture for cause, which
must be the last ten days of December, 1917, or any
two years thereafter, and shall assume the duties of
the office on the first day of July following.
And Section 2, to read as follows:
Section 2. The State Marketing Commissioner shall
receive the sum of $3,600 per annum as his salary, and
he shall be allowed actual traveling expenses in the
discharge of the duties of the office, to be used at the
discretion of the Commissioner, not to exceed $2,000,
said expenses to be set forth in itemized statement un-
der oath to the Commissioner of Agriculture, and both


salary and traveling expenses shall be payable monthly
out of the funds derived from the sale of fertilizer
stamps in the same manner as other State officers are
And Section 3, to read as follows:
The Marketing Commissioner shall have his head-
quarters and hold office in the city of Jacksonville, and
upon the approval of the Commissioner of Agriculture
may employ a clerk or clerks when necessary, but at no
time may the expenses of the Marketing Commissioner
exceed the sum of $25,000 annually, and the sum of
$25,000 annually, or as much as is necessary is hereby
appropriated out of the funds derived from the sale of
fertilizer stamps to be paid in the same manner as all
other State expenses are paid.
And Section 4, to read as follows:
Before entering upon the discharge of his duties as
State Marketing Commissioner, he shall give bond in
the sum of $10,000 to the State of Florida, in some
responsible indemnity company to be approved by the
Secretary of State, conditioned that he will truly ac-
count for and apply all monies which may come into
his hands in his official capacity, and that he will faith-
fully perform the duties enjoined on him by law, and
that he shall take and subscribe the oath required under
the Constitution of the State.
The increased volume of business requiring more
help and greater expenses and in order that the Bureau
may not be handicapped and may be more fully de-
veloped, these amendments to the law are vitally nec-
Respectfully submitted,




Marketing farm products is the greatest factor in
the world's commerce and trade. The paramount
source of Florida's income is from marketing farm and
grove products. The gross wealth production of Flor-
ida is approximately $200,000,000 per annum, and
$80,000,000 worth of this is sold as farm, grove, live
stock, poultry and dairy products. We also import
$70,000,000 worth of farm, live stock, poultry and
dairy products, making a business transaction in buy-
ing and selling these products alone of $150,000,000
per annum By unprofitably marketing this $80,000,-
000 worth of products and by poor systems of pur-
chasing this $70,000,000 worth of supplies we could
say the vitals of agriculture and horticulture and put
our State on financial crutches in a few months.
Poor markets discourage production, cause the farm-
er to neglect his soil and abandon his farm, destroy his
energy, eliminate his bank account, lessen his volume
of credit, place him under mortgage and often make
him a tenant. Marketing is an important question.
We cannot consider it lightly for it reaches every nook
and corner inhabited by men, and touches in some way
every man, woman and child this side of heaven.
There is a deep seated and keenly felt dissatisfaction
in practically all quarters on account of the apparently
faulty and inadequate functioning of our present mar-
keting system. Three groups are greatly concerned
about the problem of marketing farm products:
The middle man claims that the producers do not
standardize; that they do not use efficient methods in
the marketing processes; that they do not co-operate


in order to sell their standardized produce in volume;
that the consumer demands a service too expensive;
that he buys in small quantities and demands a great
variety; that he is frequently impatient and insists
on quick service.
The consumers claim that discrimination, unfair,
practices, unjust profits, unfair prices, unnecessary
middlemen, manipulation, speculation, hoarding, im-
proper grading, inadequate facilities for storage and
many other evils are responsible for the high cost of
The producers claim, and perhaps justly so, that
there is too great a spread between them and consum-
ers; that there are too many toll gates between the
field and the factory or table; that there is a great
duplication of service; that there is a great difference
in the price received by the grower and the price paid
by the ultimate consumer; at least they know that they
have sold the 1920 crop from the farms of the United
States at a loss of five or six billions of dollars, which
is an average loss of from $750 to $900 per farm.
All three of these groups are looking to public insti-
tutions for a solution of the marketing problem, and
the Florida State Market Bureau has endeavored to
bring about a better understanding between all three
of these classes and to help eliminate some of these
difficulties by performing the following duties:
It has furnished information by telegraph and tele-
phone, has issued bulletins, sent out "want and for
sale" lists, furnished price quotations on printed sheets,
typewritten letters, and by telegraph, has furnished
shippers information concerning the financial rating
and business reliability of commission men and other
prospective buyers.
The Bureau has furnished the press of the State
with timely articles on markets, marketing, shipping,
packing and production, in fact everything affecting
markets; has sent out speakers to meetings of farmers
and commercial bodies to discuss marketing and


kindred problems; by furnishing market agents to
visit points of shipment and instruct in grading, pack-
ing and shipping; has instructed managers of co-oper-
ative shipping associations when requested; has
co-operated with industrial agents and others in in-
structing growers as to warehousing, kiln-drying and
storing Florida products; has inspected cars for pro-
tection of the shippers of the State against fraudulent
reports, and shipment from buyers to protect them
against deterioration and damage in transit.
Has examined methods of commission men; has or-
ganized co-operative associations when requested to
do so; has sold products shipped through the Bureau
in any quantity, large or small; has located farm and
grove supplies for farmers and quoted prices to them;
has routed cars to market from any point to any point,
directing sale and collecting and paying the shipper
for shipment; has collected accounts placed in hands
of the Bureau by shippers, and adjusted losses in
transit; has brought buyers and sellers together by
letter or wire and let them do the actual trading in-
dependent of the Bureau.
Has quoted prices to farmers on farm supplies and
instructed them as to where they could be bought; has
furnished information as to the amount of products
grown in the State and the amount imported and ex-
ported; has furnished information about Florida to
people in every state in the Union and a score of for-
eign countries.
Has co-operated with other State Marketing Bureaus
by interchange of information, exchange of "Want and
For Sale" lists, exchange of bulletins, exchange of
telegrapic quotations when requested, by co-operation
in inspection service; by co-operation in making con-
signments of shipments; by co-operation in making
purchases in carlots; by co-operation in making col-
lection of accounts; and co-operation with the Federal
Bureau of Markets, by mutual exchange of all informa-
tion whether printed or telegraphic.


Has given statistics as to size of crops planted, har-
vested, on hand, also products contained in cold stor-
age and warehuses, enabling the producer to know
what crops to plant or not to plant; has sent printed
bulletins, published by the Bureau, to scores of libra-
ries in the United States, Europe, Asia, South Africa,
Australia and Canada; has answered numerous in-
quiries from home-seekers in various parts of the
United States; and has built up a system of parcel
post marketing.
The Bureau has found sales for and placed in the
market in carlots, syrup, snapbeans, tomatoes, cucum-
bers, celery, lettuce, cabbage, watermelons, oranges,
grapefruit, strawberries, peanuts, velvet beans, corn,
seed cane, pears, Irish potatoes, dasheens, sweet pota-
toes, corn shucks, hay, moss, wood, waste paper, scrap
iron, wood, chickens, turkeys, hogs, honey, cattle,
sheep, goats, cotton seed meal, cured meats, cante-
loupes, broom corn, onions, rutabagas, turnips, and
sold all these in small lots.
The Bureau has also sold limes, lemons, guavas,
kumquats, tangerines, satsumas, grapefruit juice,
peaches, figs, grapes, plums, apples, apricots, persim-
mons, eggplants, chufas, table peas, cow peas, English
peas, seed corn, navy beans, lima beans, sorghum,
sorghum seed, seed peanuts, geese, ducks, guineas, pea-
fowls, guinea pigs, Belgian hares, milk goats, milk
cows, horses, mules, Shetland ponies, squab pigeons,
furs, dried fruit, beets, peppers, pepper plants, jellies,
jams, preserves, marmalades, canned fruit, cotton,
fresh meats, sausage, popcorn, squash, bees wax, bees,
cauliflower, feathers, hog bristles, rice, lard, radishes,
pumpkins, nursery stock, cabbage plants, strawberry
plants, tomato plants, kudzu roots, celery plants, collard
plants, collard seeds, potato plants, sunflower seed, seed
rice, rape seed, ornamental plants, watermelon seed,
muskmelon seed, seed oats, tobacco plants, turnip seed,
soy beans, pecans, sweet clover seed, lespedeza seed,
palmetto berries, ginseng roots, baby chicks, eggs,


hatching eggs, goose eggs, turkey eggs, duck eggs,
avocadoes, rape vines, roselle or tree cranberries, kaffir
corn, raspberries, cassava, bananas, okra, mangoes,
sapodillas, pineapples, romaine, sugar apples, beet seed,
carrots, castor beans, seed rye, tobacco.
The Bureau secured prices, quoted prices and bought
for farmers and others: Corn, seed corn, hay, dairy
feeds, all kinds of ground feeds, ashes, stable manure,
lime, fertilizers, jacks, stallions, boars, bulls, brood
sows, sheep, pure bred poultry, wire fencing, fence
posts, work oxen, flour, salt, spraying material, potato
barrels, seed potatoes, potato bags, celery crates, toma-
to crates, orange boxes, cabbage crates, chicken coops,
egg cases, egg cartons, syrup cans, syrup barrels, syrup
bottles, jelly glasses, bee gums, honey boxes, fruit
jars, orange paper, butter paper, sausage cartons,
strawberry crates, roofing, nails, tile, irrigation pipe,
raspberry plants, incubators, brooders, Napier grass
roots, tankage, beggarweed seed, Rhodes' grass seed,
millet seed, white-fly fungus, building paper, poultry
feed, etc.
The Bureau has bought, sold or exchanged: Trucks,
mowers, spraying machines, potato diggers, corn
planters, plows, saws, wagons, gasoline engines, saw
mills, grain mills, grove harrows, disc harrows, rice
hullers, feed mills, cane mills, cream testers, cream
separators, tractors, wind-mills, tower tanks, disc
plows, pumps, meat grinders, cultivators, boilers, syrup
bottles, syrup kettles, engines, gins, motor boats, stalk
cutters, acetylene plants, log trucks, trailers, fencing
machines, stump pullers, wood sawing machines, hay
balers, irrigation plants, harness, pea hullers, Spauld-
ing's deep tillage plows, bean and pea drills, cotton
planters, fertilizer distributors, automobiles, Victrolas,
guns, pianos, violins, automobile repairs, stoves, peanut
threshers, middle busters, hay rakes, corn cob grind-
ers, feed cutters, ditching machines, potato planters,
ensilage cutters, hog oilers, smudge pots, chandeliers,
tents and camping outfits, gates, doors, window sash,
lumber, etc.


The Bureau received hundreds of letters and tele-
grams from parties living in various parts of the State
showing their appreciation of the service of the Bureau.
We give a few quotations below:
Lake Butler, Fla., Feb. 16, 1921.
Mr. L. M. Rhodes,
Commissioner of Markets,
Jacksonville, Florida.
My Dear Sir:
I am writing to you to say that I am well pleased with the
service of the Bureau of Markets. You have been instrumental
in the sale of different products at considerable saving in money,
also the information obtained through you office enables me to
determine the present value of what I have to sell. Such
knowledge is hard to get elsewhere.
Hope the next Legislature will continue the office and enlarge
its powers.
Yours very truly,

Green Cove Springs, Fla., Feb. 15, 1921.
State Marketing Bureau,
417 St. James Building,
Jacksonville, Florida.
The Marketing Bureau has been worth more to me in the
way of advertising that all the daily papers that I have ad-
vertised in. Have received much better results. I am out of
plants at present, but will have spring plants to offer soon and
will be glad to have my name again on your list.
Thanking you for all past favors,
Yours respectfully,

Hastings, Fla., Feb. 16, 1921.
State Marketing Bureau,
Jacksonville, Florida.
As a combination business man, farmer and merchant, your
Bureau of Markets is worth more to me, and I believe to the
farmers of the State, than any other department in the State
As a farmer I find that any product I have for sale finds
ready market through your department, and as a merchant,
when in need of pecans, watermelons, strawberries or any other
Florida product I have only to drop you a line to find what I
want. The sooner the farmers of the entire State make use of
your bureau the more prosperous they will be. The sooner we
can eliminate the waste between the producer and consumer
the better conditions will be for all concerned.
Hoping that the next legislature will greatly increase your
appropriation and enlarge your powers, I am,
Very truly,


Starke, Fla., June 28, 1920.
State Market Bureau,
Jacksonville, Florida.
I am writing to thank you for the collection of $30 for me for
cabbage I had sold. I had about given it up as a clear loss.
Yours and oblige,

Blanton, Fla., June 2, 1921.
State Market Bureau,
Jacksonville; Florida.
Dear Sirs:
The mixed car of beans and Irish potatoes you sold in Phila-
delphia for us brought $223.20 more for the beans and $79 more
for the potatoes than we were offered by commission men.
Thank you.

Marianna, Fla., Feb. 14, 1921.
Mr. L. M. Rhodes,
Jacksonville, Florida.
Dear Mr. Rhodes:
I wish to compliment you on the work of the Bureau. I have
used the Bureau from time to time for the last three years. I
have found it a live, responsible and efficient marketing agency.
I think you have done great work, and hope to see it continued.
Yours very truly,

Regina, Saskatchewan, Canada, Nov. 28, 1920.
Mr. L. M. Rhodes,
Jacksonville, Florida.
Dear Mr. Rhodes:
I thank you for the information you gave me about Florida
and her resources, also the marketing information I asked for.
The cold winters here are turning a lot of our people toward
your State.
Yours very truly,

Wauchula, Fla., Feb. 5, 1921.
Florida State Marketing Bureau,
Jacksonville, Florida.
I appreciate the valuable services you are rendering and I hope
the legislature will remove all handicaps, you have been forced
to labor under by sufficiently increasing the appropriation.
Wishing you success, I am,
Very truly
Box 264.


Aucilla, Fla., Feb. 1, 1921.
Florida State Marketing Bureau,
Jacksonville, Florida.
Checks received. Many thanks. I appreciate the bulletin
and am sending ads for next issue. It will be a great mistake
if the legislature does not greatly increase your appropriation.

Baldwin, Fla., Jan. 22, 1921.
Florida State Marketing Bureau,
Jacksonville, Florida.
The Bureau has been a great convenience and money-saver
to me during the last three years. I appreciate your valuable
assistance in selling my figs, peaches, eggplant, hens, eggs and
other farm products and collecting some apparently dead ac-
counts, and advertisements in the bulletin. As a taxpayer I
am in favor of ample funds for your department.

Hilliard, Fla., Jan. 6, 1921.
State Marketing Bureau,
Jacksonville, Florida.
Dear Sirs:
You have helped me wonderfully. Your Bureau is worth five
times as much to the poultrymen alone as it cost the State, and
must be liberally supported.
Dealer in White Leghorns Exclusively.

Ocala, Fla., Nov. 13, 1920.
State Market Bureau,
Jacksonville, Florida.
I thank you for collecting for those two shipments of sweet
potatoes. Such service as this is certainly a great help to the
farmers of Florida.
Yours truly,

Lake Helen, Fla. Oct. 8, 1920.
Mr. L. M. Rhodes,
Jacksonville, Florida.
Dear Sir:
We were well pleased with the melon sales, and the way you
conducted business and your promptness in remitting for all
I offered the two cars for $500, he did not take them. I rolled
them to you and they brought us $591.37 net.
Very truly yours,


Verna, Fla., Dec. 29, 1919.
Mr. L. M. Rhodes,
Jacksonville, Florida.
Dear Sir:
It would be impossible to roughly estimate the amount of
business done through your bulletin. I do know I have derived
great benefit from it and want to see it continued.
Yours truly,

Lady Lake, Fla., Feb. 24, 1920.
Mr. L. M. Rhodes,
Jacksonville, Florida.
Dear Sir:
I must hand it to your bulletin for getting results. I hope
we will never be without it.

Upcohall, Lee County, Fla., Dec. 22, 1919.
Hon. L. M. Rhodes,
Jacksonville, Florida.
Dear Sir:
I am glad to commend the For Sale, Want and Exchange
Bulletin. It is very useful, brings immediate results, fills a
long felt want. May it long continue.
Yours truly,

Institute International D'Agricculture, Bureau Des Institu-
tions, Economiques et Sociales, Rome, Italy, Jan. 28, 1920.
Commissioner Florida State Market Bureau,
Dear Sir:
I am obliged to you for sending me the report of your Bureau
and other literature about Florida, which I requested you to
send me. Many people on this side of the Atlantic are deeply
interested in your wonderful State.
General Secretary.

Melbourne, Fla., June 3, 1920.
State Marketing Bureau,
Jacksonville, Florida.
On May 27th, you advertised for me in your bulletin, 21 Jer-
sey cows, 23 calves, $2,000; one team mules, $400; farm ma-
chinery, $600; automobile, $425. All sold satisfactorily in a
week through your want and for sale ads, in Bulletin. Good
work and much appreciated.
Yours truly,


Wellborn, Fla., July, 8, 1920.
State Marketing Bureau,
Jacksonville, Florida.
Dear Sirs:
We enclose bill of lading for another car melons; only offered
$75 here. Your notice of sales of two cars satisfactory. Ac-
cept our thanks. This places us $175 to the good over offer here.
Yours truly,
A. W. McLearan

Plant City, Fla., June 12, 1919.
State Market Bureau,
Jacksonville, Florida.
Dear Sirs:
Through the information you gave me I sold the three cars of
melons at fair price. No satisfactory offer here. Will load
another car Monday. Will call on you for help.
Yours truly,

Alachua, Fla., July 9, 1920.
State Market Bureau,
Jacksonville, Florida.
Dear Sirs:
Am shipping you car of melons. You have done fine with
cars already sold. Will send another car tomorrow.
Thanking you, I aii,
Yours truly,

Riverdale, Fla., April 14, 1920.
Mr. L. M. Rhodes,
Jacksonville, Florida.
Dear Sir:
I appreciate very much the work of the Bureau, collecting
bad accounts for me and selling products for me that gave me
much worry until I took advantage of your department.
Yours very truly,

Atlanta, Ga., Oct. 17, 1919.
Florida State Marketing Bureau,
Jacksonville, Florida.
We enclose herewith check for $13.00 for L. S. Light, of Red-
dick, Florida, which you requested us to collect for you. Glad
to co-operate with you in collecting and adjusting doubtful ac-
Yours very truly,
L. B. Jackson, Director.


Bunnell, Fla., July 10, 1919.
State Market Bureau,
Jacksonville, Florida.
Dear Sirs:
The Florida State Marketing Bureau is a great convenience
to us and renders valuable service. It certainly has many friends
in this county.
Thanking you for past favors, I am,
Sincerely yours,

Beachurst Place, Hilliard, Fla., July 27, 1919.
State Market Bureau,
Jacksonville, Florida.
Our claims, which we turned over to you for collection, have
all been paid in full.
We thank you for your assistance.
Truly yours,
J. C. and H. F. BEACH

Palatka, Fla., Feb. 14, 1921.
L. M. Rhodes,
State Marketing Commissioner for Florida,
Jacksonville, Florida.
My Dear Mr. Rhodes:
My conscience will not permit me to delay any longer an ac-
knowledgment of the valuable service which you, or the Bureau
under your control, rendered me, for the industry I am establish-
ing in Putnam and St. Johns counties during the past six months.
When I called on you in August of last year the difficulty
of procuring an appreciable tonnage of seed cane seemed to me
insurmountable, the situation then was, where I had succeeded
in inducing many farmers of both counties to provide a con-
siderable acreage for cane planting in the fall, I found myself
with totally inadequate seed for the purpose, and the manner in
which you relieved the tension was a marvel in efficiency, for
however you did it, I speedily commenced to receive inquiries
and through your agency I came into touch with over 600 cane
growers in the State, and needless to say all the seed I then
needed, and now my dear Mr. Rhodes, I am coming back for some
more for spring planting. More farmers are intending plant-
ing some, while some of those who already have cane planted
are desiring to plant more. If possible however, I would like
to get my supply along the East Coast Railroad, to save the
enormous freightage which more than one railroad system en-
tails. The variety I want are the "D74," Red Ribbon and the
Purple Burbon. I do not want the green or yellow varieties.
You see sir, that I venture now even to choose my cane, for I
have been long enough in Florida to have learned of the won-
derful efficiency of your organization, as I have since travelled
almost every county in the State, and the ever constant con-
signing, "care of Marketing Bureau, Jacksonville," of shipments


of fruit and vegetables by small farmers from remote corners
of every county is to my mind the most forceful or eloquent
evidence of the value of your department, and how on earth you
manage it with so niggardly an appropriation passes my com-
prehension. This wonderful Florida, its increasing productivity.
demands and must amply justify the establishment of the lar-
gest Marketing Bureau in the Union. It does now possess the
most efficient. I again thank you.
With highest personal regards, I am,
Ever yours,
Vice President and Manager

Ocala, Fla., Sept. 15, 1920.
Florida State Marketing Bureau,
Jacksonville, Florida.
Your favor of the 13th, containing draft for $158.70, which
claim I filed with you against railroad for overcharges on car of
cabbage, received. I appreciate your efforts in this matter. I
entertained very little hope of ever getting this claim. You
have been of valuable service to me at other times. I want our
next legislature to take good care of the Market Bureau.
Yours truly,

Magnolia Farms, Florahome, Fla., Jan. 21, 1921.
State Marketing Bureau,
Jacksonville, Florida.
The Marketing Bureau is worth from $300 to $500 per annum
to me. One year it saved me over $1500, first, in securing good
markets: second, in collecting bad debts.
Yours very truly,

Dade City, Fla., Feb. 17, 1921.
Hon. L. M. Rhodes,
State Marketing Commissioner,
Jacksonville, Florida.
Dear Sir:
The farmers of Pasco county are indeed indebted to the State
Marketing Bureau for the good and successful work the Bureau
has done for them in the way of marketing farm products.
Farmers in every section of Pasco county have marketed prod-
ucts through the State Marketing Bureau and are highly pleased
with the success and results of its efforts.
Very truly yours,


Miami, Fla., March 1,1921.
Florida State Marketing Bureau,
Jacksonville, Florida.
I want to thank you for helping us to sell our products,
through the Bulletin. It certainly is a help to farmers and I
for one greatly appreciate it.
126 N. W. 6th Street.

Plant City, Fla., Feb. 28, 1921.
State Marketing Bureau,
Jacksonville, Florida.
We are very much pleased with the splendid and efficient
service you have rendered us in marketing strawberries and
other products. It would be hard to estimate the very great
benefit your Bureau is to the State.
Very sincerely yours,
R. M. ANDERSON, Manager,
Plant City Growers' Association.

Callahan, Fla., Feb. 23, 1921.
State Marketing Bureau,
Jacksonville, Florida.
I am well pleased with the services of the State Market
Bureau. It has been of great financial help to the farmers and
by all means it should have every essential support. We cannot
do without it.
Truly yours,


Expenditures State Marketing Bureau
July 1, 1919 to December 31, 1919
Salaries ................................................................................. $6049.92
Traveling Expenses ......................................... .................. 501.48
Commissioner L. M. Rhodes....................... $477.66
Board of Directors ....................................... 23.82
Offi ce Expense ..................................................................... 1812.18
Stamps, 2nd class mail, automobile, type-
writers, repairs, upkeep, water, towel sup-
ply, etc. ............................................................. $1208.29
Telegraph and Telephone........................... 253.89
R ent .................................................................. 350.00
Equipm ent and Supplies..................................................... 662.82
Multigraph, furniture, printing, paper, en-
velopes. ink, pencils, etc.

These expenditures include credits from 1917 appropriation,
vouchered in June 1919, on salaries, office expense and equipment.

January 1, 1920 to December 31, 1920
Salaries ................................................................................. $9299.88
Traveling Expenses ........................................................... 1028.53
Commissioner L. M. Rhodes
Offi ce Expenses ................................................................ 2718.32
Stamps, 2nd class mail, automobile, type-
writers, repairs, upkeep, water, towel sup-
ply, etc. ........................................................... $1708.70
Telegraph and Telephone........................ 349.62
R ent ............................................................... 660.00
Equipm ent and Supplies .................. ........ .............. .......... 750.66
Multigraph, furniture, printing, paper, en-
velopes, ink, pencils, etc.

Credits for January, 1921. Salaries allowed from 1920 ap-

January 1, 1921 to March 5, 1921
Salaries ................:................................................................... $1549.98
Traveling E expenses ................................. ....................... 237.94
Commissioner L. M. Rhodes
Offi ce Expenses ................. ... ...... ..... ....................... 600.46
Stamps, 2nd class mail, automobile, type-
writers, repairs, upkeep, water, towel sup-
ply, etc. .......................................................... $244.10'
Telegraph and Telephone............................. 180.86
R ent ................................................................. 175.50
Equipment and Supplies................................................... 302.69
Multigraph, furniture, printing, paper, en-
velopes, ink, pencils, etc.

This is a summary of expenditures for periods named. Ap-
proved itemized bills and salary requisitions filed with Comp-


In Conclusion
Within the next decade the farm, grove, truck, poul-
try, dairy and live stock products, sold by Florida pro-
ducers will amount to not less than $1,000,000,000; if
the Market Bureau by efficient service can save just
one per cent in helping to market this $1,000,000,000
worth of products, it means a saving of $10,000,000
to the State or $1,000,000 per annum.
To do this I think it will require an appropriation of
$25,000 annually. I do not believe there is a shadow
of a doubt that the Bureau can save more than this,
but even at one per cent on the sales to say nothing
about the hundreds of millions of supplies bought
would mean a saving of 30 times as much as it would
Our greatest industry, agriculture, must have un-
trammeled markets and economic freedom. Marketing
farm products is both a national and an international
problem and its difficulties cannot be removed instant-
ly. It is to some extent a process of evolution.
The public at large grows more and more disgruntled
as the facts are driven home, that the mere cost of
distribution equals or even exceeds the cost of physi-
cal production.
Investigation revealed the fact that a Kansas farm-
er sold the wheat contained in a barrel of flour for
$8.37. The miller sold it for $12.70, the baker sold it
for $58.70, and when served at a fashionable hotel its
value had grown to $587. A carload of poultry was
shipped from Omaha to Chicago, dressed and returned
to Omaha, after passing through 11 hands, each tak-
ing a toll or profit. Is it any wonder that the under-
paid farmer and overcharged consumer are discon-
tented, and that Secretary of Agriculture Meredith
sounds a note of warning that the stability of agricul-
ture in the United States is threatened unless farmers
receive adequate returns for their products? Yet the
fact remains that an article is not completely produced
until it is where it can be used. Someone must as-


semble from all parts of the earth thousands of differ-
ent products and make them available to a consuming
public, must buy where there is a surplus, and sell
where there is a scarcity. There is always a legiti-
mate expense for this service, but it should be done
with the greatest economy, the least waste and with
the minimum spread between production and consump-
Handling in various ways more than 300 different
*kinds of products and articles, amounting in value to
many millions of dollars, most of them perishables,
much of this produce grown, packed and shipped by
inexperienced people, we expect difficulties in market-
ing. We know that all organizations, corporations,
firms, companies, or individuals engaged in selling
Florida products, have had difficulties and will con-
tinue to have them.
But with the funds and facilities available, we have
done our best. We have shirked no task, neglected
no duty, nor crouched before any difficulty. If we have
made mistakes they have been unintentional ones. We
have earnestly and faithfully endeavored to be perfect-
ly fair with all and to help everyone in the strong de-
sire to make Florida bigger and better.
Respectfully submitted,

Press of The Farmer and Stockman, Jacksonville, Florida

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