Title Page
 Institutional and state level...
 Institutional readiness

Group Title: Request to offer a new degree program
Title: Doctor of Business Administration
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00091699/00003
 Material Information
Title: Doctor of Business Administration
Series Title: Request to offer a new degree program
Physical Description: Book
Language: English
Creator: University of Florida
Publisher: University of Florida
Place of Publication: Gainesville, Fla.
Publication Date: 2009
 Record Information
Bibliographic ID: UF00091699
Volume ID: VID00003
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.


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Table of Contents
    Title Page
        Title Page
        Page 1
    Institutional and state level accountability
        Page 2
        Page 3
        Page 4
        Page 5
        Page 6
    Institutional readiness
        Page 7
        Page 8
        Page 9
        Page 9A
        Page 10
        Page 11
        Page 12
        Page 13
        Page 14
        Page 15
        Page 16
        Page 17
        Page 18
        Page 19
        Page 20
        Page 21
Full Text
3/423 J'4I/L ,/
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Florida Board of Governors

Request to Offer a New Degree Program

University of Florida
University Submitting Proposal

Warrington College of Business Administration
Name of College or School

Business Administration
Academic Specialty or Field

Spring 2010
Proposed Implementation Date

Name of Department(s)

Doctor of Business Administration (520201)
Complete Name of Degree
(Include Proposed CIP Code)

The submission of this proposal constitutes a commitment by the university that, if the
proposal is approved, the necessary financial resources and the criteria for establishing
new programs have been met prior to the initiation of the program.

Date Approved by the University Board of Trustees

Signature of Chair, Board of Trustees


Date Vice President for Academic Affairs

Provide headcount (HC) and full-time equivalent (FTE) student estimates of majors for Years 1
through 5. HC and FTE estimates should be identical to those in Table 1. Indicate the program
costs for the first and the fifth years of implementation as shown in the appropriate columns in
Table 2. Calculate an Educational and General (E&G) cost per FTE for Years 1 and 5 (Total
E&G divided by FTE).


Year 1
Year 2
Year 3
Year 4
Year 5

Projected Student
Enrollment (From Table 1)


15 9.375
30 18.75
45 37.5
45 37.5
45 37.5

Projected Program Costs*
(From Table 2)
Contract &
Total E&G contract E&G Cost
Funding undng per FTE
u0 0 0
0 0 0

I 0 I 0 0 o
* The program will be offered on a self-funded basis.
Therefore, there is no E&G or Contracts and Grants

Revised 4/4/07



Note: This outline and the questions pertaining to each section must be reproduced within the
body of the proposal to ensure that all sections have been satisfactorily addressed


I. Program Description and Relationship to System-Level Goals

A. Briefly describe within a few paragraphs the degree program under consideration,
including (a) level; (b) emphases, including concentrations, tracks, or specializations; (c)
total number of credit hours; and (d) overall purpose, including examples of employment or
education opportunities that may be available to program graduates.

The DBA is a new degree program focused primarily on practical business applications that will
aid the advancement of business professionals. It will complement the College's Ph.D. degree,
which focuses on basic research. The DBA program will be offered as a professional track under
the CIP code 520201 currently used for the Ph.D. Recipients will receive a Doctor of Business
Administration, not a Ph.D. The designation will be clearly indicated on the diploma and the
official transcript of a candidate who completes the program.

The DBA is a new degree in Business Administration. It differs substantially from the Ph.D.,
which is research-oriented with specific foci and designed to train people to assume roles as
faculty or researchers in particular academic areas. In contrast, the DBA is more interdisciplinary
in orientation and although not a research Ph.D. degree, it is still a theory-based program. The
DBA places greater emphasis on the testing and application of existing theory on particular sets
of cases and less emphasis on the development of theory. PhD research often begins from an
identified gap in the literature. In contrast, DBA research often begins with a problem or an issue
arising from the professional practice of management.

The DBA program aims to integrate the theory and practice of business within the context of
current issues that the business world faces. The DBA program will be available to a small,
select group of experienced executives in senior leadership positions who hold a master's degree
in a business or related field and are committed to pursuing a formal, rigorous program as
practitioner-scholars. The program is designed to meet the special requirements of working
professionals. Students meet the program's requirements by completing courses in-residence and
successfully defending their final project.

B. Describe how the proposed program is consistent with the current State University
System (SUS) Strategic Planning Goals. Identify which goals the program will directly
support and which goals the program will indirectly support. (See the SUS Strategic
Plan at http://www.flbog.org/about/strategicDlan/)

Goal 1: Access to and production of degrees
Goal 2: Meeting statewide professional and workforce needs
Goal 3: Building world-class academic programs and research capacity

Revised 2/5/09

Graduates of the DBA program at the University of Florida will help the State of Florida meet
many of its professional needs as outlined in the SUS Strategic Planning Goals including in
teaching and academic research at the Colleges of Business all over the state and in the country.
The program will prepare professionals who will help reduce the critical doctoral faculty shortage
in the field of business administration in the state of Florida as well across the whole country.
Some of the graduates of the DBA program may choose to serve as key leaders in public or
private institutions/offices.


II. Need and Demand

A. Need: Describe national, state, and/or local data that support the need for more people to
be prepared in this program at this level. Reference national, state, and/or local plans or
reports that support the need for this program and requests for the proposed program
which have emanated from a perceived need by agencies or industries in your service area.
Cite any specific need for research and service that the program would fulfill.

The Doctoral Faculty Commission (DFC), which was commissioned by the Board of Directors of
AACSB International to analyze past and future trends in the supply and demand of business
doctoral faculty, and offer solutions in the event of market imbalances, issued its report in
December 2002. The DFC report concluded that there was a significant shortage of business
PhDs and this shortage is expected to grow. The Commission estimated a shortage of 1,100 by
2007 and 2,400 by 2012. Under the worst case scenarios, expected shortages are 3,043 and
5,689, respectively.

The reasons for the expected shortage in doctoral faculty are two-fold: (a) reduction in the
production of business PhD's; and (b) increased demand for individuals with business PhD's.
The production of new business PhD's declined from 1,327 in 1994-95 to 1,071 in 1999-2000.
The trend is particularly noticeable among the top 50 accredited doctoral producers in the US, the
world's largest producer of business PhD's. The DFC report identified the following as the most
important reasons for the decline in the production of PhD's:

High cost of financial support for doctoral students
High cost of faculty resources to support doctoral programs
The substantial time required to complete a full-time PhD program (usually four
to six years), which discourages many good candidates from applying.

The proposed DBA program is our response to the doctoral faculty shortage problem in the
industry and is in accordance with the above DCF recommendation. Many top-rated business
schools in the US have already established clinical faculty positions. A typical clinical faculty
position is non-tenure accruing with little or no research obligations. Successful DBA recipients
will have the credentials to fill such positions in high-quality business schools. A typical
graduate of the UF DBA program will have an appreciation for the scientific method and the
importance of theory and be a very strong candidate for clinical faculty positions in high-quality
business schools.

Revised 2/5/09

B. Demand: Describe data that support the assumption that students will enroll in the
proposed program. Include descriptions of surveys or other communications with
prospective students.

The DFC identified the following reasons for increased demand for doctoral faculty:

The growth in undergraduate and graduate business school enrollment in the US
and worldwide.
o The number of business bachelor's degrees in the US is expected to rise to
302,000 in 2011-2012 from 253,000 in 1999-2000.
o The number of business master's degrees in the US is expected to rise to
125,250 in 2011-2012 from 111,664 in 1999-2000.
o Worldwide expansion of MBA programs
o Under the 1999 Bologna Agreement, college degrees in the EU would
follow the Anglo-American undergraduate and master's style of degree
An increasing number of business schools have sought to become more research-
oriented, resulting in desire to hire additional doctoral faculty.
AACSB International and EQUIS accreditations require schools with global
aspirations to exceed minimum standards for faculty qualifications.
We expect an annual enrollment of 15 students. Therefore, total DBA enrollment
is expected to be 45 in steady state. The College has to date received more than
sixty inquiries about the DBA program. Many of these inquiries come from the
graduates of our Professional and Executive MBA programs.

C. If similar programs (either private or public) exist in the state, identify the institutions) and
geographic locationss. Summarize the outcome(s) of any communication with such
programs with regard to the potential impact on their enrollment and opportunities for
possible collaboration (instruction and research). Provide data that support the need for an
additional program.

There is no SUS institution offering a similar program. However, there are a few schools in the
US offering a similar program and at least sixteen schools in the UK that offer professional
doctoral programs in business. Among the schools offering a similar program are:

Weatherhead School of Management-Case Western Reserve University
University of Maryland
Manchester Business School UK
University of St. Gallen Switzerland

D. Use Table 1 (A for undergraduate and B for graduate) to categorize projected student
headcount (HC) and Full Time Equivalents (FTE) according to primary sources. Generally
undergraduate FTE will be calculated as 40 credit hours per year and graduate FTE will be
calculated as 32 credit hours per year. Describe the rationale underlying enrollment
projections. If, initially, students within the institution are expected to change majors to

Revised 2/5/09

enroll in the proposed program, describe the shifts from disciplines that will likely occur.

We expect an annual enrollment of 15 students. Therefore, total DBA enrollment is expected to
be 45 in steady state. The College has to date received more than sixty inquiries about the DBA
program. Many of these inquiries come from the graduates of our Professional and Executive
MBA programs. We are currently receiving inquiries at the rate of 2-3 per week.

E. Indicate what steps will be taken to achieve a diverse student body in this program, and
identify any minority groups that will be favorably or unfavorably impacted. The
university's Equal Opportunity Officer should read this section and then sign and date in
the area below.

The University of Florida has a mission of contributing to a well-qualified and broadly diverse
citizenry, leadership, and workforce in the world of the 21st century. Echoing U.F.'s mission in
increasing diversity, the DBA program will create a broadly diverse environment necessary to
foster multi-cultural skills and perspectives in its teaching and research. In order to achieve this
goal, we will work closely with the Director of Graduate Minority Programs at the University of
Florida to recruit both minority and women students. The University programs within the Office
of Graduate Minority Programs will be referred to for guidance in order to supplement the efforts
of the program faculty to recruit, retain, and graduate students from underrepresented groups.
Furthermore, between the traditional and professional and executive MBA programs, we
graduate more than 500 students a year. We will organize a targeted recruiting campaign to
achieve a diverse student body. We have over 6000 MBA graduates and we will apply the
campaign to that population as well.

Equal Opportunity officer Date

III. Budget

A. Use Table 2 to display projected costs and associated funding sources for Year 1 and Year 5
of program operation. Use Table 3 to show how existing Education & General funds will be
shifted to support the new program in Year 1. In narrative form, summarize the contents
of both tables, identifying the source of both current and new resources to be devoted to the
proposed program. (Data for Year 1 and Year 5 reflect snapshots in time rather than
cumulative costs.)

The projected costs for the program are $435,650 in year one and $978,150 in year 5. The
program will be offered in a self-funded format. Therefore, no E&G or Contracts and Grants
funding will be needed. Enrollment in the DBA program is expected to reach steady state within
4 years with a total enrollment of 45. Once in steady state, the program will be self-supporting.
The funds required to support the program until it reaches steady state will be provided from the
College's DOCE funds.

Revised 2/5/09

B. If other programs will be impacted by a reallocation of resources for the proposed
program, identify the program and provide a justification for reallocating resources.
Specifically address the potential negative impacts that implementation of the proposed
program will have on related undergraduate programs (i.e., shift in faculty effort,
reallocation of instructional resources, reduced enrollment rates, greater use of adjunct
faculty and teaching assistants). Explain what steps will be taken to mitigate any such
impacts. Also, discuss the potential positive impacts that the proposed program might have
on related undergraduate programs (i.e., increased undergraduate research opportunities,
improved quality of instruction associated with cutting-edge research, improved labs and
library resources).

The resources for this program will come from the College's DOCE funds. Therefore, no other
programs will be negatively impacted.

C. Describe other potential impacts on related programs or departments (e.g., increased need
for general education or common prerequisite courses, or increased need for required or
elective courses outside of the proposed major).


D. Describe what steps have been taken to obtain information regarding resources (financial
and in-kind) available outside the institution (businesses, industrial organizations,
governmental entities, etc.). Describe the external resources that appear to be available to
support the proposed program.

Since the program is self-funded, we did not seek resources outside of the institution.

IV. Projected Benefit of the Program to the University, Local Community, and State

Use information from Table 1, Table 2, and the supporting narrative for "Need and Demand"
to prepare a concise statement that describes the projected benefit to the university, local
community, and the state if the program is implemented. The projected benefits can be both
quantitative and qualitative in nature, but there needs to be a clear distinction made between
the two in the narrative.

The most important benefits of the program include the following:

Increase graduate enrollment
Make the University and the College a leader in Professional doctoral education in the
field of Business Administration.
Provide important financial support to the College's PhD program: The funds generated
from this program will be used to support the College's PhD program
Address the business faculty shortage both in the state and in the country.

V. Access and Articulation Bachelor's Degrees Only

A. If the total number of credit hours to earn a degree exceeds 120, provide a justification for

Revised 2/5/09

an exception to the policy of a 120 maximum and submit a request to the BOG for an
exception along with notification of the program's approval. (See criteria in BOG
Regulation 6C-8.014)


B. List program prerequisites and provide assurance that they are the same as the approved
common prerequisites for other such degree programs within the SUS (see Common
Prerequisite Manual http://www.facts.org). The courses in the Common Prerequisite
Counseling Manual are intended to be those that are required of both native and transfer
students prior to entrance to the major program, not simply lower-level courses that are
required prior to graduation. The common prerequisites and substitute courses are
mandatory for all institution programs listed, and must be approved by the Articulation
Coordinating Committee (ACC). This requirement includes those programs designated as
"limited access."

If the proposed prerequisites they are not listed in the Manual, provide a rationale for a
request for exception to the policy of common prerequisites. NOTE: Typically, all lower-
division courses required for admission into the major will be considered prerequisites. The
curriculum can require lower-division courses that are not prerequisites for admission into
the major, as long as those courses are built into the curriculum for the upper-level 60
credit hours. If there are already common prerequisites for other degree programs with the
same proposed CIP, every effort must be made to utilize the previously approved
prerequisites instead of recommending an additional "track" of prerequisites for that CIP.
Additional tracks may not be approved by the ACC, thereby holding up the full approval of
the degree program. Programs will not be entered into the State University System
Inventory until any exceptions to the approved common prerequisites are approved by the


C. If the university intends to seek formal Limited Access status for the proposed program,
provide a rationale that includes an analysis of diversity issues with respect to such a
designation. Explain how the university will ensure that community college transfer
students are not disadvantaged by the Limited Access status. NOTE: The policy and
criteria for Limited Access are identified in BOG Regulation 6C-8.013. Submit the Limited
Access Program Request form along with this document.


D. If the proposed program is an AS-to-BS capstone, ensure that it adheres to the guidelines
approved by the Articulation Coordinating Committee for such programs, as set forth in
Rule 6A-10.024 (see Statewide Articulation Manual http://www.facts.org). List the
prerequisites, if any, including the specific AS degrees which may transfer into the


Revised 2/5/09


VI. Related Institutional Mission and Strength

A. Describe how the goals of the proposed program relate to the institutional mission statement
as contained in the SUS Strategic Plan and the University Strategic Plan.

The request to offer the D.B.A in Business Administration is consistent with the university's goal
to become a leader in preparing academic professionals who will surpass the state norms in
academic research and teaching and who will contribute to the knowledge base in training senior
executives and consultants who will serve within the State of Florida. Research and scholarship
are integral to the educational process and to the creation of knowledge. Service reflects the
university's obligation to share the benefits of its research and knowledge for the public good. We
are committed to leading and serving the State of Florida, the nation, and the world by pursuing
and disseminating new knowledge while building upon the experiences of the past.

B. Describe how the proposed program specifically relates to existing institutional strengths,
such as programs of emphasis, other academic programs, and/or institutes and centers.

The DBA program is an attempt to alleviate the doctoral faculty shortage problem in the state and
the country. The graduates of the DBA program will publicize the business administration
program as a forerunner in graduating primarily clinical faculty who will serve in top-rated
business schools. Warrington College of Business Administration Faculty are experienced in
offering graduate-level courses in the format in which the DBA program will be executed.

C. Provide a narrative of the planning process leading up to submission of this proposal.
Include a chronology (table) of activities, listing both university personnel directly involved
and external individuals who participated in planning. Provide a timetable of events
necessary for the implementation of the proposed program.

Proposed Implemetation Deadline:

If the present proposal is approved by the Graduate School and the Board of Trustees, the
planned implementation date for program is January 2010.

Planning for the DBA program started in September 2004 with an exploratory DBA committee
formed by Professors Gary J. Koehler, Barton Weitz, Henry Tosi, Mark Flannery, Selcuk
Erenguc and John Kraft. This committee met several times and had some general discussions
about offering a Professional Doctorate degree in Business Administration, Doctor of Business
Administration, primarily aimed at attracting people with a Master degree in Business
Administration or a related field and at least twelve years of work experience. John Kraft, the
Dean of the Warrington College of Business Administration (WCBA) tasked Selcuk Erenguc, the
Associate Dean for Graduate Business Programs to put together a proposal for faculty's

Associate Dean Erenguc prepared a pre-proposal which was submitted to Provost Fouke in the

Revised 2/5/09

spring of 2006 to obtain her approval to go ahead and start the new program approval process.
In fall 2007, Provost Fouke gave her approval to proceed with the process.

Professor Erenguc informally consulted several senior faculty in the College and revised the
proposal and forwarded it to the newly formed DBA committee consisting of Professors Joseph
Alba (chair), David Sappington, Michael Ryngaert, Jason Colquitt and Hsing (Kenny) Cheng.
The Committee studied the proposal and suggested some revisions. Associate Dean Erenguc
revised the proposal accordingly and forwarded it to the Committee. The DBA Committee
forwarded the proposal to the College faculty for consideration in the April 23, 2008 meeting of
the College faculty. In this meeting the College faculty voted to table the proposal and asked for
several revisions. Associate Dean Erenguc made the revisions and forwarded the proposal to the
DBA Committee for consideration. The DBA Committee forwarded it to the College faculty and
the proposal was approved by the College faculty in its September 4, 2008 meeting.

Between October and November of 2008, there were several email and telephone exchanges
involving Drs. Erenguc, Gerhardt, Kwolek- Folland, McCollough, Zeglen and Mr. Richard
Stevens of the Board of Governor's Office concerning the CIP code under which the DBA can be
offered. The conclusion was to offer the DBA under the same CIP code as the College's Ph.D.
program but clearly indicate both on the transcript and the diploma that what is being granted is
Doctor of Business Administration not a Ph.D. in Business Administration.

In October 2008, Provost Glover gave his approval to offer the DBA program on a self-funded
format and directed the College to take the proposal to the Graduate Council.

Revised 2/5/09

Planning Process
Date Participants Planning Activity
Fall 2004 Drs. Erenguc, Flannery, Koehler, Kraft, Exploratory discussion
Tosi and Weitz
Spring 2005 Dr. Erenguc Solicited input from senior faculty and
researched other professional doctorate
degrees to put together a pre-proposal to be
submitted to the Provost

Spring 2006 Drs Erenguc and Kraft A pre-proposal for a DBA degree was
submitted to the Provost for her approval to
start the new program approval process
Fall 2007 Provost Fouke Provost Fouke gave her approval to start the
Spring 2008 Dr. Erenguc Consulted with WCBA faculty and prepared a
proposal for the DBA program.
Spring 2008 Drs. Alba, Cheng, Colquitt, Ryngaert and DBA committee suggested revisions in the
Sappington proposal.
Spring 2008 Dr. Erenguc Proposal was revised.
Spring 2008 Drs. Alba, Cheng, Colquitt, Ryngaert and DBA Committee forwarded the proposal to the
Sappington College faculty for their consideration
April 23, 2008 WCBA Faculty Meeting WCBA faculty tabled the proposal and asked
for revisions.
September 4, 2008 WCBA Faculty Meeting WCBA faculty approved the DBA proposal
October-November Drs. Erenguc, Gerhardt, Kwolek- Folland, DBA is to be offered under the same CIP code
2008 McCollough, Zeglen and Mr. Richard as the WCBA's Ph.D. degree.
Stevens of the Board of Governor's
October 2008 Provost Glover Approval to offer the DBA in a self-funded

Events Leading to Implementation
Date Implementation Activity
Spring 2009 Acquire approval from the Graduate School and the Board of Trustees to start the program
Spring 2009-Spring Market the program
Spring 2010 Start the program

VII. Program Quality Indicators Reviews and Accreditation

Identify program reviews, accreditation visits, or internal reviews for any university degree
programs related to the proposed program, especially any within the same academic unit. List
all recommendations and summarize the institution's progress in implementing the

There was a successful reaccreditation visit in March 2009. A copy of the email from AACSB
is attached.

Revised 2/5/09

Sharon A Haughton

Subject: FW: AACSB Extension of Accreditation University of Florida

From: Violetta Urba [mailto:violetta@AACSB.edu]
Sent: Tuesday, March 31, 2009 1:59 PM
To: John Kraft
Cc: James Heintz; 'shevlin@u.washington.edu'; Richard A. Cosier; Peter Lindstrom; Amy Memon; Amy Ponzillo
Subject: AACSB Extension of Accreditation University of Florida

Dear Dean Kraft,

On behalf of the AACSB International Board of Directors, it is our pleasure to inform you that the Peer Review Team's
recommendation to extend accreditation of the business and accounting degree programs offered by your School has been
concurred with by the Maintenance of Accreditation Committee and the Accounting Accreditation Committee and ratified
by the Board of Directors. Congratulations to you, the faculty, students, staff, and all supporters of the business and
accounting programs.

AACSB will produce a general news release containing the names of all schools that have recently achieved initial
accreditation or maintenance of accreditation. If you have any questions about the news release or announcing
accreditation in your local area, please contact Amy Ponzillo, Coordinator, Public Relations, at amyp(caacsb.edu or (813)

Your achievement will also be recognized at the AACSB International Conference and Annual Meeting to be held in

Official correspondence confirming the extension of accreditation will arrive in the coming weeks.

Again, congratulations from the entire accreditation staff at AACSB.

Best regards,

. .., Accreditation Services
AA .International- The Association to Advance Suiool
777 S. Harbour Island Blvd., Tampa,
T: (813) 7t- ,- I F:(813). I

VIII. Curriculum

A. Describe the specific expected student learning outcomes associated with the proposed
program. If a bachelor's degree program, include a web link to the Academic Learning
Compact or include the document itself as an appendix.

The DBA program will enable the graduates to:

Obtain research skills to be able to publish in good peer reviewed journals in the
field of interest
Be able to comfortably follow the literature in their field of interest
Learn the particular pedagogical approaches used in business schools
Launch successful careers in management consulting

Although an important objective of the proposed program is to train individuals who will be able
to acquire faculty positions in academic institutions, the potential value of the program in training
senior executives and consultants should not be overlooked. The DBA program will help
candidates to develop proficiency in applied research by improving their methodological and
analytical skills. The DBA program will thereby prepare candidates to apply research-based
practice in business. The analytical and research skills of the candidates will help them advance
in their career paths as senior managers and consultants.

B. Describe the admission standards and graduation requirements for the program.

Applicants must hold a master's degree in a business or related field from an accredited
educational institution. Applicants for admission must submit recent official GMAT or GRE
scores as well as official transcripts for all previous academic work. A minimum of twelve years
of professional work experience performed after receiving their bachelor's degrees is required of
all applicants. Applicants whose native language is not English are also required to submit
scores for the Test of English as a Foreign Language. The IELTS and MELAB may serve as a
substitute for the TOEFL

C. Describe the curricular framework for the proposed program, including number of credit
hours and composition of required core courses, restricted electives, unrestricted electives,
thesis requirements, and dissertation requirements. Identify the total numbers of semester
credit hours for the degree.

The students are required to take 60 credit hours, and the program is expected to take
approximately 3 years to complete. Excluding terms 7 and 8, during the three years, students will
spend 62 days on campus. On average, there will be 11.2 in-class contact hours per credit hour.

The program consists of the following components:

1. Foundations Review: 12 half-day sessions where each half-day session consists of four
hours of instruction (3 credit hours).

Revised 2/5/09

2. Statistical Research Methods: 5 days, 8 hours of instruction per day (3 credit hours).

3. Six terms: In each term participants take 6 credit hours for a total of 36 credit hours.
Each term consists of four weekend sessions with 16 hours of instruction per weekend.

4. Final Project: Terms 7 and 8 are devoted to the final project (18 credit hours).

Given that the students will have a master's degree in business or related field, and given that
they will complete a one-week MBA level foundations review, the courses to be offered in the
program are expected to be more advanced than the MBA curriculum. In fact, a great majority of
the courses to be offered are already existing Ph.D. level courses.

D. Provide a sequenced course of study for all majors, concentrations, or areas of emphasis
within the proposed program.

Curriculum and timeline for the proposed DBA program.
Credit hours are shown in parentheses.


1-2 Orientation and Foundations Review

Day 1:
Days 2 7:

Day 8:
Days 9 13:
Day 14:

Foundations Review: Accounting, Economics, Finance (3)
Each area has 4 half-day sessions.
Statistical Research Methods (3)
Introduction to Term 1

3-7 No meetings are scheduled.

8-23 Term 1
Advanced Economic Principles (3) Hamilton/Romano
Research Methods (3) Colquitt

Meetings take place on Saturdays and Sundays of weeks 8, 13, 18, 23
On the Sunday of week 23, Term 2 courses are introduced.

24-28 No meetings are scheduled.

29-44 Term 2

Course 3 (3)*
Course 4 (3)

Revised 2/5/09

Meetings take place on Saturdays and Sundays of weeks 29, 34, 39, 44
On the Sunday of week 44, Term 3 courses are introduced.

45-49 No meetings are scheduled.
50-65 Term 3

Course 5 (3)
Course 6 (3)

Meetings take place on Saturdays and Sundays of weeks 50, 55, 60, 65
On the Sunday of week 65, Term 4 courses are introduced.

66-70 No meetings are scheduled.

71- 86 Term 4

Course 7 (3)
Course 8 (3)

Meetings take place on Saturdays and Sundays of weeks 71, 76, 81, 86
On the Sunday of week 86, Term 5 courses are introduced.

87-91 No meetings are scheduled.

92-107 Term 5

Course 9 (3)
Course 10 (3)

Meetings take place on Saturdays and Sundays of weeks 92, 97, 102, 107
On the Sunday of week 107, Term 6 courses are introduced.

108-112 No meetings are scheduled.

113-128 Term 6

Course 11 (3)
Course 12 (3)

Meetings take place on Saturdays and Sundays of weeks 113, 118, 123, 128
On the Sunday of week 128, Term 6 courses are introduced.

129-144 Term 7

Revised 2/5/09

Final Project Independent Study (9)
Each candidate will be in constant communication with his/her final project
supervisors and meet with them as deemed necessary.

145-160 Term 8

Final Project- Independent Study (9)
Completion of degree.

* Courses 3-12 will be selected from the following list of courses. Next to each course are the
names of the faculty who have expressed an interest in teaching it.

Consumer Behavior (Janiszewski)
Research Methods (Colquitt)
Decision Making (Brenner)
Multivariate Models (Shugan)
Marketing Models (Shugan)
International Marketing (Xie)
Marketing Strategy (Weitz)
Legal Environment of Business: Legal Research and Theories of Law (DiMatteo)
Organizational Behavior (Erez)
Groups and Teams (LePine)
Global Strategic Management (Shen)
Organization Theory (Tosi)
Supply Chain Management (Carrillo/Erenguc/Vakharia)
International Business (Kraft)
Entrepreneurship (Heggestad)

Final Project, Final Oral Examination and Supervisory Committee

The final project will be supervised by a supervisory committee consisting of at least three
graduate faculty members. At least two members, including the chair, will be from the
Warrington College of Business Administration and at least one member will be drawn from a
different discipline.

The supervisory Committee will be formed no later than the end of the second term. By the end
of the fifth term, the student must make a formal presentation of the final project proposal to the
Supervisory Committee. Once the proposal is approved by the Committee, the student works
under the Committee's supervision to complete the final project and sit for the final oral
examination at the end of the eighth term. In the event that a project cannot be completed in term
8 and the student receives an incomplete grade, the student will continue working with the
supervisory committee and will have to register for at least 3 credits (if summer 2 credits) in the

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term he/she graduates.

E. Provide a one- or two-sentence description of each required or elective course.

Consumer Behavior:
The course will provide you with an introduction to topics in consumer behavior. The goal is to
help you understand how (1) how basic social science research and consumer research differ, (2)
how theories and concepts are applied, adapted, constrained, and combined when applied to
consumer issues, and (3) how research streams evolve over time. Topics include information
processing, knowledge representation, judgment and choice, memory, and categorization.
Applied topics include advertising, branding, pricing, attitudes, search, and goal directed

Research Methods:
This course provides an overview of the research methods used in social sciences research.
Course topics range from theory and philosophy of science to reliability and validity to statistical
inference and regression.

Decision Making:
In this class we will explore what constitutes high-quality decision making, how managers and
consumers tend to fall short of these standards in predictable ways, and how your decision
making can be systematically improved. We will consider insights about decision-making from
the fields of economics, marketing, organizational behavior, statistics, and psychology, with
considerable emphasis placed on psychological approaches to understanding judgment and
decision making under conditions of uncertainty.

Multivariate Models:
My course is a Ph.D.-level course introducing mathematical models in marketing theory often
called marketing science. The course emphasizes recent and traditional applications of
mathematical, statistical and economic models related to marketing problems. Course readings
cover both classic and state-of-the-art articles in marketing science. Discussion of readings
emphasizes model applications while spending some time on model development. However,
model development is not the central focus of the course. Although the course is quantitative, we
do adopt a managerial perspective. Moreover, the course covers market science at a level
appropriate for students with and without rigorous prior quantitative training.

The course surveys both theoretical and empirical models involving a variety of marketing
problems. Topics often include recent methods (including conjoint analysis and discrete
econometrics), new product design, forecasting demand, market definition, advertising,
distribution channels, price promotions, customer response, coupons, models of services,
preference analysis, choice analysis, models for entertainment products, pricing decisions,
defensive strategy, product-line decisions and branding. Many sessions provide a multi-
disciplinary perspective. The session on defining a market, for example, contrasts the approaches
taken by economics, marketing, psychology and the courts when defining markets.

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Marketing Models:
This course covers basic multivariate data analysis with an emphasis on applications for
business, marketing research and consumer behavior. The course is introductory in nature. The
course emphasizes applications of multivariate analysis from a conceptual viewpoint as well as
research design. This course is NOT intended to be a mathematical development of multivariate
statistical techniques NOR is it intended to be a programming course on using statistical
packages. In contrast, the course emphasizes the design of a multivariate research project, the
choice of a multivariate method, the testing of the fundamental assumptions underlying various
multivariate methods, the validation of a multivariate analysis, the important issues involved in
evaluating the quality of a multivariate data analysis and interpretation of the results. This course
provides an overview of multivariate methods, differences between the methods and the
application of these methods in the academic literature. The course covers a large number of
multivariate methods used in social sciences including:

Approaches for missing data
Analysis of Outliers
Multiple Regression Analysis
Multiple Discriminant Analysis
Multivariate Analysis Of Variance
Canonical Correlation
Factor Analysis
Cluster Analysis
Multidimensional Scaling
Conjoint Analysis
Structural Equation Modeling
Logic Models

International Marketing:
This course familiarizes students with various issues related to marketing management in a
global economy. It provides a critical overview of the major theoretical and empirical approaches
in the international marketing literature and helps students develop cross-cultural sensitivity and
skills enabling them to effectively conduct research and teaching in the area of international
business in general and international marketing in particular."

Marketing Strategy:
In this course, research related to marketing-based resources for developing strategic advantage
are reviewed and discussed. Topics include new product development and launching, branding
and brand management, pricing, customer relationship management, customer service, channel
management, and global marketing.

Legal Environment of Business: Legal Research and Theories of Law:
The course will analyze the idea of what law is and what it should be. The relationship between
law and society will be examined. This will include discussion of the regulatory and facilitative
functions of law. It will look at the different theories that inform particular areas of law. It will

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also examine the nature of legal research and empirical methodologies for analyzing law. The
use of an empirical analysis of law is based on the idea that the law in the books may be different
than law in action.

This course provides students with a basic understanding of how law and government regulation
affects business strategy and decision-making. Topics include how legal infrastructure (contracts,
intellectual property) affect business strategy. The central aim of the course is to enable students
to develop a framework through which to recognize, analyze, and address legal (and ethical)
challenges as they arise in the framework of business. It will explore the opportunities for
interdisciplinary research involving law and business.

Organizational Behavior:
This course is a seminar providing an overview of the field of organizational behavior and
introduces its major research issues. It is designed to prepare students for advanced study and
teaching of organizational behavior. We will consider some traditional but mainly contemporary
research relating to selected organizational behavior topics. The course is roughly divided into
two parts. In the first part of the semester we will consider research on antecedence variables and
processes such as perception, individual differences, and decision-making. The second part of the
semester will be devoted to outcomes in the field of organizational behavior such as job
satisfaction, motivation, group and team performance, leadership, and power and politics.

Groups and Teams:
In this course students will examine theoretical and empirical research within several core
content areas of the groups and teams literature relevant to management in organizations.
Students will also examine methodological and analytical issues that need to be considered when
studying groups and teams in organizations. At the conclusion of the course, students should be
able to understand and critically evaluate theoretical and empirical research on groups and
teams, identify and discuss important gaps in our theoretical, empirical, and practical
understanding practical understanding of groups and teams, and describe research that could be
conducted to address important groups and teams issues.

Global Strategic Management:
Global Strategic Management is concerned with the decisions and actions of organizations and
their impacts on organizational outcomes, especially financial performance. This course surveys
the major theoretical perspectives and issues studied in global strategic management (or strategy)
research, and provides an interdisciplinary perspective on contemporary issues in global strategic

Organization Theory:
The purpose of this seminar is to provide the student with a broad perspective on theories of
organization. To achieve this goal, the student will be exposed to the major theoretical
formulations and a set of related reading materials. The student will achieve the objective when
he or she can describe, define and specify the relationships among major variables in each of the
theoretical models treated in the course and understand them critically.

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Supply Chain Management:
This course covers important strategic and tactical issues faced in managing supply chains.
Topics to be covered include: supply chain strategy and how it fits with the overall company
strategy, supply network design, supply chain integration, strategic alliances, supply contracts
and revenue management.

International Business:
The course focus is on firms operating in an international environment. Topics covered are:
globalization, national and cultural differences, trade, foreign direct investment, exchange rate
risk, global strategy, and strategies at the functional level of the firm doing business in a global
environment. Also covered will be research topics in international business.

Entrepreneurship is a strategy course that looks at ventures in their early stages. It brings
together management, marketing, economics and finance but the role of leadership and the
environment differs substantially from traditional corporate entities. Key issues include: the role
of the entrepreneurial firm in an economy; finding and shaping opportunities; developing
successful strategies to build a sustainable venture and providing returns to stakeholders. This
course will prepare you to do research in entrepreneurship and to teach the various aspects of the

F. For degree programs in the science and technology disciplines, discuss how industry-driven
competencies were identified and incorporated into the curriculum and identify if any
industry advisory council exists to provide input for curriculum development and student


G. For all programs, list the specialized accreditation agencies and learned societies that would
be concerned with the proposed program. Will the university seek accreditation for the
program if it is available? If not, why? Provide a brief timeline for seeking accreditation, if

Association to Advance Collegiate Schools of Businesses (AACSB International)

Yes, the university will seek accreditation for the program. However AACSB accreditation is by
college rather than by programs. The college was successfully reaccredited in 2003 and will have
its next reaccreditation visit in 2009.

H. For doctoral programs, list the accreditation agencies and learned societies that would be
concerned with corresponding bachelor's or master's programs associated with the
proposed program. Are the programs accredited? If not, why?

AACSB International. Yes, the programs are accredited.

I. Briefly describe the anticipated delivery system for the proposed program (e.g., traditional

Revised 2/5/09

delivery on main campus; traditional delivery at branch campuses or centers; or
nontraditional delivery such as distance or distributed learning, self-paced instruction, or
external degree programs). If the proposed delivery system will require specialized services
or greater than normal financial support, include projected costs in Table 2. Provide a
narrative describing the feasibility of delivering the proposed program through
collaboration with other universities, both public and private. Cite specific queries made of
other institutions with respect to shared courses, distance/distributed learning technologies,
and joint-use facilities for research or internships.

The DBA Program starts with a two-week in-residence orientation and foundation review. After
the completion of the orientation/foundation review, it will take 8 terms to complete the program.
For Terms 1 through 6, students will take two courses each term and classes meet for 4
weekends that are five weeks apart. Term 7 and 8 are devoted to the final project. The college
will use its E-Learning system to keep in touch with students, to deliver teaching materials, and
to post and receive assignments when they are off campus.

IX. Faculty Participation

A. Use Table 4 to identify existing and anticipated ranked (not visiting or adjunct) faculty who
will participate in the proposed program through Year 5. Include (a) faculty code
associated with the source of funding for the position; (b) name; (c) highest degree held; (d)
academic discipline or specialization; (e) contract status (tenure, tenure-earning, or multi-
year annual [MYA]); (f) contract length in months; and (g) percent of annual effort that
will be directed toward the proposed program (instruction, advising, supervising
internships and practice, and supervising thesis or dissertation hours).

Please see Table 4.

B. Use Table 2 to display the costs and associated funding resources for existing and
anticipated ranked faculty (as identified in Table 2). Costs for visiting and adjunct faculty
should be included in the category of Other Personnel Services (OPS). Provide a narrative
summarizing projected costs and funding sources.

The program will be offered in a self-funded format. Once it reaches a steady state of 45 students
the program is expected to bring in an annual revenue of approximately $1,000,000. Program
revenues will be used to cover all program costs. During the initial stages of the program seed
funding will be provided from the College's DOCE funds.

C. Provide the number of master's theses and/or doctoral dissertations directed, and the
number and type of professional publications for each existing faculty member (do not
include information for visiting or adjunct faculty).

Faculty Name Theses Dissertations Professional Publications
Janiszewski, Christopher 2 10 33
Colquittason Alan 0 4 28
Brenner,Lyle A 0 0 21
Shugan,Steven Mark 1 2 55

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Weitz,Barton Alan 1 14 59
Erenguc, Selcuk 509 10 48
Lepine,Jeffery A 0 4 26
Di Matteo,Larry Alan 0 0 35
Erez,Amir 0 2 20
Shen,Wei 0 1 10
Tosi,Henry L,JR 18 12 42
Heggestad,Arnold A 251 2 21
Jinhong, Xie 0 2 20
Vakharia, Asoo J. 393 2 40
Carrillo, Janice Ellen 0 1 10

D. Provide evidence that the academic unit(s) associated with this new degree have been
productive in teaching, research, and service. Such evidence may include trends over time
for average course load, FTE productivity, student HC in major or service courses, degrees
granted, external funding attracted, as well as qualitative indicators of excellence.

The Warrington College of Business Administration (WCBA) faculty who will be teaching in the
DBA program are housed in the Marketing, Management, Economics, Finance, and Information
System and Operations Management Departments and the Fisher School of Accounting.
Average course load in WCBA is 3.5 courses per year. The faculty involved in the DBA
program have advised many Ph.D. students and have served on many graduate committees.
Furthermore, a significant number of these Ph.D. students have been placed in top business
schools of the country such as Harvard, Michigan, Wharton, and Columbia among others. Some
of the DBA faculty serve on the editorial boards of the leading academic journals of their fields.
Both in terms of quality of the programs offered and the faculty research, WCBA ranks highly
among in its peers and globally. Please see http://www.cba.ufl.edu/rankings.asp for ranking

X. Non-Faculty Resources

A. Describe library resources currently available to implement and/or sustain the proposed
program through Year 5. Provide the total number of volumes and serials available in this
discipline and related fields. List major journals that are available to the university's
students. Include a signed statement from the Library Director that this subsection and
subsection B have been reviewed and approved for all doctoral level proposals.

The University of Florida has an extensive library of references materials relevant to the DBA
program, and the resources at the University Library System are sufficient to support the DBA
program. There are well-over 100 journal titles currently listed in the UF libraries that cover
topics on business administration.

The University Library System, made up of 9 libraries, constitute the largest information resource
in the State of Florida. It contains more than 4,000,000 volumes, 1,000,000 government
documents, 4,200,000 microforms, and 550,000 maps and images. In addition, the Libraries
provide over 425,000 links to online resources, including e-books, databases, government

Revised 2/5/09

documents, and full text journals. The Digital Library Center is developing the UF Digital
Collections and contributes to the Publication of Archival, Library & Museum Materials
(PALMM) initiative of the State University System. All of the libraries serve the university's
faculty and students; however, each has a special mission to be the primary support of specific
colleges and degree programs. Six are in the system known as the George A. Smathers Libraries
of the University of Florida. The other two (Health and Sciences and Legal Information) are
attached to their respective administrative units.

B. Describe additional library resources that are needed to implement and/or sustain the
program through Year 5. Include projected costs of additional library resources in Table 3.


Libr director Date

C. Describe classroom, teaching laboratory, research laboratory, office, and other types of
space that are necessary and currently available to implement the proposed program
through Year 5.

The DBA program will use the facilities and resources available in WCBA. All classroom
teaching will be scheduled in the College. WCBA buildings are equipped with classrooms which
have state-of-the-art teaching technology. The current classroom capacity is sufficient to
accommodate the DBA program. Our new building, William R. Hough Hall, will be completed
in 2010, and it will house the Hough Graduate School of Business with only classrooms and
program offices. The building will be furnished with state-of-the-art teaching technologies as
noted above.

D. Describe additional classroom, teaching laboratory, research laboratory, office, and other
space needed to implement and/or maintain the proposed program through Year 5.
Include any projected Instruction and Research (I&R) costs of additional space in Table 2.
Do not include costs for new construction because that information should be provided in
response to X (J) below.

UF classrooms have adequate infrastructure for instructional support, so no additional facilities
are anticipated for the DBA program.

E. Describe specialized equipment that is currently available to implement the proposed
program through Year 5. Focus primarily on instructional and research requirements.

It is a requirement for all students at the University of Florida to have access to a computer with
minimum specifications for coursework. This access will satisfy the equipment needs for the
program outside of the classroom. Classrooms are equipped with tools that will be necessary
during classroom sessions. Faculty members have access to a wide range of teaching facilities to
meet educational goals.

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F. Describe additional specialized equipment that will be needed to implement and/or sustain
the proposed program through Year 5. Include projected costs of additional equipment in
Table 2.

No additional equipment is anticipated for this program.

G. Describe any additional special categories of resources needed to implement the program
through Year 5 (access to proprietary research facilities, specialized services, extended
travel, etc.). Include projected costs of special resources in Table 2.


H. Describe fellowships, scholarships, and graduate assistantships to be allocated to the
proposed program through Year 5. Include the projected costs in Table 2.

No financial assistance will be available for the students enrolled in this program.

I. Describe currently available sites for internship and practicum experiences, if appropriate
to the program. Describe plans to seek additional sites in Years 1 through 5.


J. If a new capital expenditure for instructional or research space is required, indicate where
this item appears on the university's fixed capital outlay priority list. Table 2 includes only
Instruction and Research (I&R) costs. If non-I&R costs, such as indirect costs affecting
libraries and student services, are expected to increase as a result of the program, describe
and estimate those expenses in narrative form below. It is expected that high enrollment
programs in particular would necessitate increased costs in non-I&R activities.


Revised 2/5/09

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