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Group Title: Journal of Undergraduate Research
Title: The Effects of Arousal on Brand Recall of Product Placement in Movies: Exploring the Relationship Between Low, Medium and High Arousal Levels and Brand Recall, Product Placement Opinions and Purchase Intentions
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Permanent Link: http://ufdc.ufl.edu/UF00091523/00317
 Material Information
Title: The Effects of Arousal on Brand Recall of Product Placement in Movies: Exploring the Relationship Between Low, Medium and High Arousal Levels and Brand Recall, Product Placement Opinions and Purchase Intentions
Physical Description: Serial
Language: English
Creator: Schoeffler, Brooke
Kricos, Patricia ( Mentor )
Publisher: University of Florida
Place of Publication: Gainesville, Fla.
Publication Date: 2005
 Record Information
Bibliographic ID: UF00091523
Volume ID: VID00317
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.

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