Title: St. Augustine Historic District Strategic Plan Steering Committee meeting report
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 Material Information
Title: St. Augustine Historic District Strategic Plan Steering Committee meeting report
Uniform Title: St. Augustine Historic District Strategic Plan Steering Committee meeting report
Physical Description: Newspaper
Language: English
Creator: Facilities Planning and Construction, University of Florida
Publisher: Facilities Planning and Construction, University of Florida
Place of Publication: Gainesville, Fla.
Publication Date: October 30, 2008
 Record Information
Bibliographic ID: UF00091502
Volume ID: VID00006
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.

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Meeting Report: October 30, 2008


St. Augustine Historic District Strategic Plan Steering Committee and Public Forum
5:30 PM 7:30 PM
The St. Augustine Record, The Center Conference Room
One News Place, St. Augustine, FL 32086

Attendance:


Members present:


Members absent:


Others present:
Linda Dixon
Bill Tilson
Susan Parker
Maury Keiser
Cheryl Robitzsch
Hal Holton
Irene Arrioco
Luke Kramer
B. J. Kalaidi
Henning Toensmann
Steve Tocknell
Bill Pressley


Gordon Wilson
Michael Gannon
Kathy Deagan


Chris Silver


Dr. M. McCarthy
George Gardner
Sharon Langford
Phyllis Keiser
Toni Wallace
Bill Adams
Margo Pope
Peter Rumpel
Clay Seay
Maruo Chiaverini
Varun Kalhan
Gretchen Coss


Glenn Hastings
John Regan


Roy Hunt


Jess Childre
Martin Gold
Carla Wright
Margie Rahne
Kathy Fleming
Eric Johnson
Michelle Vijgen
Randy Lewis
Nancy Sikes-Kline
Sandra Parks
Beth Leister
Cybelle Jones


Ed Poppell
Tracy Upchurch


Roy Graham


Carol Walker
Dwight Hines
Hildegardo Pacettti
Ed Shaffer
Robert Hall
William Rosenthal
Mark Constant
Jill Ziebell
Nell Toensmann
Dave Sweeney
Ken Smith
Jeremy Marquis


1. Welcome and Introductions- Vice President Ed Poppell welcomed attendees. Committee
and audience members introduced themselves.


II. Review Meeting Report of October 6, 2008 Linda Dixon reported that copies of the
meeting report were available at the sign-in table.


III. Strategic Plan Update
Vice President Poppell provided opening remarks and background on the project. In 2007, the state
legislature acted to provide for the University of Florida to assume management responsibilities for the


St. Augustine Historic District Strategic Plan Steering Committee
Meeting Report: October 30, 2008


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34 state-owned historic properties located in St. Augustine. Mr. Poppell expressed that his personal
goals for the strategic plan and its implementation are to:

Make a true difference in the community
Have a positive economic impact
Meet 450th anniversary deadline
Issue a final draft of the Strategic Plan to the State legislature by February 1, 2009

Following the opening remarks, a presentation was made by Dave Sweeney of RS&H, Gretchen Coss and
Cybelle Jones of Gallagher & Associates. The presentation summarized work-do-date on the Strategic
Plan following the outline of:
a. Mission and Vision summarize the mission and vision presented at earlier meetings

b. Exhibit and Educational Plan describe the visitor experience framework developed for the St.

Augustine Historic Area Strategic Plan

c. Physical Plan describe the components of the physical plan that will be presented at the next

meeting and included in the Strategic Plan

d. Marketing Plan describe the components of the marketing plan that will be presented at the

next meeting and included in the Strategic Plan

e. Implementation Plan describe the components of the implementation plan that will be

presented at the next meeting and included in the Strategic Plan

f. Next Steps outlined the schedule and deliverables for the next planning phase and public

meeting


Following the presentation the public voiced their comments and concerns. Specific comments were:


George Gardner- questioned the role of the existing VIC and how it fits in this visitor strategy with the
proposed new Interpretive Center.


Carla Wright-commented that the Government House should not be neglected and that it should be
identified by several layers.


Glen Hastings-expressed concern about applying the layers of history to state assets. He questioned
how the layers would mesh with private sector facilities, and whether the project was too focused on
state assets while neglecting others. His concerns related to private sector buy-in and how the strategy
promoted local interests (e.g. buy local programs for restaurants, local hand-crafts in St. George Street
retail). He was interested in understanding what the VCB could do and when, with regard to the
proposed strategy.


St. Augustine Historic District Strategic Plan Steering Committee Page 2 of 4
Meeting Report: October 30, 2008











Sandra Parks-commented that layers of history, orientation center and interpretive materials should all
be housed in the existing VIC or another existing facility. Then, a second center could focus on Spanish
interpretation and the state-owned assets. She suggested the Ribera House could be used for
interpretive purposes. The City, VCB and University need to work with the educational consultants on
this multi-layer strategy.


Ed Poppell recognized that there is underutilized space in the VIC, but that there is a unique
opportunity to partner with the National Park Service at this time for a new interpretive center. The
University and strategic plan will also seek collaboration with the City of St. Augustine.


Gordon Wilson (NPS)-commented that he liked the layers of history concept. He expressed his and the
NPS's enthusiasm for the joint effort interpretive center and the idea of exploring the relationship
between the military and colonial life, but made a point to mention that several of the layers, in addition
to the Colonial / Territorial Layer, are appropriate to the interpretation of the Fort. The center could be
sensitive to other layers. He felt that the Gettysburg model, as described by Gallagher & Assoc, is a good
model for St. Augustine and the Fort.


Robert Hall commented that he was excited to see a strategy based on interpretation and education.


Cathy Fleming expressed her support for the layers of history approach, and suggested that maritime
history could be an additional layer or woven into the layers framework.


Susan Parker-expressed approval of the layers of history approach and that the general course of the
project was heading in a positive direction. She also noted that the strategy of "layers" raises the
approach to a community level not just the individual state-owned buildings.


Glenn Hastings voiced his approval of the "consensus item" relating to the Criteria for Prioritization of
Assets in Developing an Implementation Plan.


George Gardner expressed concern that layer two, the colonial period, was a huge chunk of the city's
history in one layer and suggested that two layers may be more suitable. Cybelle Jones, of Gallagher &
Assoc, explained that the detail will be there for the visitor, but initially the layers need to be broadly
defined to assist with wayfinding and organizing the visitor experience.


Margaret Pope-commented that a distinction needed to be made between the Mary Peck property,
the potential site for the interpretive center, and the Dr. Peck property. She said people tend to confuse
the two.




St. Augustine Historic District Strategic Plan Steering Committee Page 3 of 4
Meeting Report: October 30, 2008










Jill Ziebell -suggested that the story of native plants can be woven into the scheme of historic layers.


Jess Childre questioned how many visitors per day is the maximum that can be accommodated
comfortably, and particularly with regard to the swell of visitors that may be expected with the 450th
anniversary. Gretchen Coss, of Gallagher & Assoc, responded that Jamestown organizers understood
the number of visitors will go down after the initial celebration events so venues should not be
overbuilt.


The general consensus was that the Strategic Plan is on the right track. The members of the public in
attendance supported the "layers of history" concept and did not identify anything troubling for the
project to continue moving forward on its current course.


IV. Other Business Ed Poppell stated that the next Steering Committee meeting and public
forum will be held in December.


V. Closing Comments and Adjourn Vice President Poppell closed the meeting by thanking the
participants.


St. Augustine Historic District Strategic Plan Steering Committee
Meeting Report: October 30, 2008


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