Title: St. Augustine Historic District Strategic Plan Steering Committee meeting report
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00091502/00004
 Material Information
Title: St. Augustine Historic District Strategic Plan Steering Committee meeting report
Uniform Title: St. Augustine Historic District Strategic Plan Steering Committee meeting report
Physical Description: Newspaper
Language: English
Creator: Facilities Planning and Construction, University of Florida
Publisher: Facilities Planning and Construction, University of Florida
Place of Publication: Gainesville, Fla.
Publication Date: August 27, 2008
 Record Information
Bibliographic ID: UF00091502
Volume ID: VID00004
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.


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Meeting Report: August 27, 2008

St. Augustine Historic District Strategic Plan Steering Committee
1:30 PM 3:30 PM
Flagler College, Ringhaver Student Center, Virginia Room, St. Augustine


Members present:

Members absent:

Others present:

Glen Hastings
Michael Gannon
Tracy Upchurch

Kathy Deagan

Linda Dixon
Nick McAuliffe
Kerrianne Constant
Tom Caswell
Hal Holton
Eric Johnson
Steve Tocknell
Jill Ziebell

John Regan
Roy Graham

Chris Silver

Carol Walker
Dr. Samuel Turner
Robert M. Hall
Suzanne Dixon
Jess Childre
Lynn Doten
Kimberly Hunt
Leslee Keys

Gordon Wilson
Ed Poppell

Roy Hunt

B. J. Kalaidi
Mark Constant
George Gardner
Erin Koontz
Maury Keiser
Jeremy Marquis
Gale Burnick
Margaret Anne Edmiston

I. Welcome and Introductions- Vice President Ed Poppell welcomed attendees.
Committee and audience members introduced themselves. Dr. William Abare, Flagler
College President, welcomed attendees to Flagler College.

II. Visioning for Historic St. Augustine
a. Discuss Draft Visioning Summary Consensus Statements. Six draft visioning
consensus statements were sent to the Steering Committee members for review
prior to the meeting. Linda Dixon presented the results of that review for
discussion. Three of the six statements were unanimously supported by the
committee members. These three statements dealt with issues of the University's
role as a financial partner, the educational objectives and the physical plan
expectations. Three other statements addressing other issues of the University's

Page 1 of 4

St. Augustine Historic District Strategic Plan Steering Committee
Meeting Report: August 27, 2008

role had a mixture of acceptance and reservation from the members. Members
discussed their reservations including:
Concern that the statements suggested a role for the University that was too
broad. The Strategic Plan should be careful not to position the University in a
role of coordinator for multiple public and private entities. Such an approach
may create false expectations and may not succeed.
Concern that the statements may be too limiting with respect to
partnerships. Such partnerships should extend beyond local entities to
include State, Federal and private partnerships.
Concern with the interpretation of the word "stewardship" was discussed
among the group.
Concern that the statements with regard to education may be too limiting.
There are many educational opportunities with departments such as
marketing, journalism, advertising, finance, etc. that extend beyond historic
preservation. The University's educational involvement in St. Augustine
should be described across multiple disciplines with a scope that is not only
focused on the historic properties.

Linda also asked for some discussion of the term "Visitor Center" as used in the draft
statements, particularly members' perception of the difference between a Visitor
Center and Interpretive Center. Glenn Hastings pointed out that State legislation
allows counties to designate "Official Visitor Centers." John Regan noted that the
City's Visitor Information Center was renovated in 2006 and has an adopted mission.
He also noted the VIC has a funding stream shortage that precludes them from
accomplishing everything the City would like. Members discussed the existing
services available in the City's VIC. Ed Poppell asked whether the Strategic Plan
could consider the existing VIC as a "blank slate" for the future. John Regan
responded "yes" pending approval of the City Commission. Tracy Upchurch
observed that the City has too much invested in the VIC for it not to be a keystone of
the visitor experience. A member of the public voiced a concern that the VIC is far
from many of the historic attractions and visitors entering the City on King Street
have trouble finding the VIC. John Regan described a wayfinding signage plan that
the City is working with Florida Dept. of Transportation to implement.

Gordon Wilson described the National Park Service's General Management Plan for
a visitor center near the Castillo and Spanish Quarter with interpretive content

St. Augustine Historic District Strategic Plan Steering Committee Page 2 of 4
Meeting Report: August 27, 2008

related to the Fort's military and civilian life of the Spanish colonial history. This
visitor center would not orient visitors to overall St. Augustine and its commercial
enterprises. He said that this plan had been vetted through a public review process
and the NPS chain of command. He stated that there is no better partner for this
endeavor than the University of Florida. Ed Poppell agreed that education is the
University's "brand" so anything UF is involved in needs to be factual. The University
does not want to be involved in promoting hotels, restaurants, etc. as this is the
City's business, not the University's.

Jess Childre described a concept that he developed to utilize Cordova Street and City
lots to organize a visitor experience. Another member of the public cautioned that
there are other important historic attractions in St. Augustine outside of the
downtown area including the sites in "Uptown San Marco".

Florida Representative Bill Proctor spoke about the outlook for State and Federal
budgets to assist in this endeavor. He urged participants to build a coalition of
supporters from across the State.

b. Discuss Draft Visioning Process Findings and Next Steps. Linda Dixon presented a
draft Mission Statement, Vision Statement and five Guiding Principles for the
Strategic Plan. Three of the Guiding Principles were identical to the consensus
statements that were approved unanimously by the Steering Committee in their
initial review. Two Principles were new regarding Economic Development and
Administration. Members discussed these materials and made the following
The members suggested two modifications to the Mission Statement.
Regarding the draft Vision Statement, Ed Poppell asked that "service" be
included in the University's activities. Tracy Upchurch stated that "local support"
was too narrow as this should support National, International and State
interests. Leslee Keys suggested that the historic resources be recognized as
National Treasures. The members generally supported the draft Vision
Statement with these comments to be incorporated.
Members discussed use of the term "self-sustaining" and suggested replacement
with "economically viable". There was concern that "self-sustaining" might
suggest that the University could operate these facilities independent of financial
partners, when in fact, State support will be necessary along with Federal, local

St. Augustine Historic District Strategic Plan Steering Committee Page 3 of 4
Meeting Report: August 27, 2008

and private partners. Strategic Plan implementation will require a sustainable
revenue stream with increasing revenue to support new educational programs.
*The Guiding Principle regarding Economic Development was supported by the
members as drafted.

III. Strategic Plan Consultant Introduction Ed Poppell introduced Steve Tocknell, the
Strategic Plan's project manager from RS&H consultant firm in Jacksonville. Mr.
Tocknell described the project and schedule. He also introduced Jeremy Marquis from
their sub-consultant firm of Halback Design Group in St. Augustine.

IV. Next Steps Members agreed to meet again at the end of September or early October.
They will be contacted in email to confirm availability. Members agreed to meet after
5PM and combine the Steering Committee meetings with public meetings. Glenn
Hastings asked about protocols for forwarding meeting announcements. Ed Poppell
agreed that the meetings should be promoted as widely as possible. Members also
discussed other ways to reach the public including City newsletters and coordination
with the Master Destination Study's public outreach.

V. Other Business Ed Poppell suggested that the consultants for the Strategic Plan should
meet with the consultants of the Master Destination Study. There was no other
committee business.

Public Comment. A member of the public voiced concern about visitor wayfind ing
signage and suggested that signs and symbols are more comprehensible to international

VI. Closing Comments and Adjourn Vice President Ed Poppell closed the meeting by
thanking the participants.

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Meeting Report: August 27, 2008

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