Strategy To Reality: Implementing The St. Augustine Historic Area Strategic Plan
St. Augustine Art Association
22 Marine Street, St. Augustine, Florida
Thursday, February 26, 2009
1:00 PM to 5:30 PM
1:00 Open House Exhibits from Colleges of the University of Florida
Ed Poppell, Vice President for Business Affairs, University of Florida Master of Ceremonies
Honorable Representative William L. "Bill" Proctor, Florida House of Representatives
Honorable Mayor Joseph Boles, City of St. Augustine
1:30 Perspectives on Historic Preservation and Heritage Tourism for St. Augustine
Dr. Susan R. Parker, Executive Director, St. Augustine Historical Society
Dr. Michael Gannon, Distinguished Service Professor Emeritus, University of Florida
1:50 Strategic Plan Overview
David Sweeney, Vice President, Reynolds, Smith and Hills, Inc.
2:05 Historic Preservation as Economic Stimulus
Kerri L. Post, Vice President of Industry Relations, Visit Florida
2:45 Historic Preservation and the Education Mission
Kirk Cordell, Director of the National Center for Preservation Technology & Training, National Park Service
3:15 Successful Partnerships for Historic Preservation and Heritage Tourism
Honorable Mayor Jeanne Zeidler, City of Williamsburg and former Executive Director of Jamestown 2007
and Chair, Historic Triangle Jamestown 2007 Host Committee
Elliot H. Gruber, Vice President and Chief Operations Officer, Gettysburg Foundation
4:15 Closing Remarks
Dr. Barbara Mattick, Chief, Bureau of Historic Preservation, Florida Department of State (invited)
Ed Poppell, Vice President for Business Affairs, University of Florida
4:30 Reception and Open House Exhibits with Performances by the UF College of Fine Arts
(free shuttle trolley to the Downtown Parking Garage runs until 5:45)
State Representative William "Bill" Proctor
Dr. Bill Proctor; State Representative for District 20, serves on the Military and Local Affairs Committee, the State
Universities and Private Colleges Policy Committee, the Select Policy Council on Strategic & Economic Planning,
the Education Policy Council and the Full Appropriations Council on Education & Economic Development. He is
also the chair of the State Universities and Private Colleges Appropriations Committee. Up until his election to the
State House of Representatives, he served as one of seven members of the Florida Board of Education. He was
appointed by Governor Jeb Bush in July, 2001, and in order to accept the position, Rep. Proctor resigned as
President of Flagler College, a position he had held since 1971. He continues his service to the College in the
position of Chancellor. Most recently, he was appointed Interim Athletic Director at Florida State University, a
position he held from October 2007 to February 2008.
Rep. Proctor is a former Chairman of the Board of Trustees of the Florida School for the Deaf and the Blind, and a
former vice-chairmanship of the Florida Education Standards Commission. He served two terms on the
Commission on Colleges of the Southern Association of Colleges and Schools and continues to serve on the Board
of Directors of the Teacher Education Accreditation Council. Rep. Proctor was appointed by the Florida
Commissioner of Education to the state's Teacher Preparation Program Approval Committee. He is a former
Chairman of the Independent Colleges and Universities of Florida and of the Commission on State Relations of the
National Association of Independent Colleges and Universities. Rep. Proctor earned his Ph.D. degree in Education
Administration from Florida State University and has been honored by that institution with the Distinguished
Educator Award and membership in the FSU Athletic Hall of Fame.
Among other awards presented to Rep. Proctor in recognition of his distinguished professional and community
service are: the Liberty Bell Award, presented by the Independent Colleges and Universities of Florida; the Order
of La Florida, the City of St. Augustine's Highest Honor; Secretary Jim Horne's Life Education Achievement Award;
and the Distinguished Service Award, presented by the Florida Association of Colleges and Universities.
Mayor Joseph L. Boles, Jr.
Joseph Boles has been serving as the Mayor of the City of St. Augustine since being elected to this office in 2006.
He was previously elected as a City Commissioner, Seat 3, in 2004. Currently he serves on the Board of the St.
Johns County Council on Aging as its President and Chairman of that Board. He is the Vice President of the St.
Johns County Welfare Federation, and serves on the Buckingham Smith Benevolent Association Board, and the
Rotary Club of St. Augustine. He has previously served as President of the St. Augustine Art Association Board and
served as Secretary of the CHILD Cancer Fund Board. Until recently he was a member of the Flagler Hospital
Board and the Flagler Hospital Foundation Board. He was one of the founding board members of the St.
Augustine Lighthouse and Museum, Inc. and served as Chairman of that Board for two years. He was a founding
board member for the First Tee of St. Johns County and a member of the American Cancer Society Board for St.
Johns County. He was a past President of the St. Augustine Rotary Club and previously was a Chairman of the City
of St. Augustine Planning and Zoning Board during the development of the City's Comprehensive Land Use plan.
Mayor Boles holds a Bachelor of Design and Advertising Design from the University of Florida, and a law degree
from the University of Florida College of Law. He was admitted to practice in the fall of 1984, and continues to
operate his law practice in St. Augustine.
Dr. Susan R. Parker
Dr. Parker became the Executive Director of St. Augustine Historical Society in August 2007. Prior to that, she
served as an historical preservation consultant with the State Historic Preservation Office and historian for State's
Historic St. Augustine Preservation Board. She has taught Florida history at the University of South Florida and
University of North Florida; and is one of the contributing authors in the New History of Florida (University Press
of Florida) and the forthcoming book on the Indian Wars, also from Florida Press. Dr. Parker holds a Ph.D. from
University of Florida with specialty in colonial Americas. Her research and writing focus on the lives of the
ordinary persons in Spanish colonial times.
Dr. Michael Gannon
Dr. Michael Gannon is Distinguished Service Professor Emeritus of History at the University of Florida. Born in
Oklahoma, he attended high school in St. Augustine, Florida. He holds graduate degrees from Catholic University
in Washington, D.C., the Universite de Louvain in Belgium, and the University of Florida. Dr. Gannon has had a
long interest in the Spanish colonial history of Florida, about which he has written extensively. A prolific writer,
Dr. Gannon has written nine books, co-authored two, and contributed to numerous other books, journals and
publications on various topics of American History including Spanish, Hispanic, religious, Florida, naval, and
military history. He is also the author of a two-act stage play entitled "Marjorie Kinnan Rawlings on Trial," that
had its premiere performance in July 1997. Several of his books have been published internationally in Spain,
Germany, Japan, China and the United Kingdom. Dr. Gannon's expertise has been tapped for several
documentaries airing on the Discovery Channel, PBS, ITN in London, and National Geographic Explorer. His book,
Operation Drumbeat, a history of Germany's first U-boat operations along the American coast in World War II,
became a national best seller and the subject of a National Geographic Explorer program which won an Emmy as
the Best Historical Program of 1992. He has lectured widely in this country, Spain, Germany, Italy, Mexico,
Canada, and the Caribbean. And he speaks regularly to government, leadership, history, literary and library groups
throughout the state of Florida.
Dr. Gannon's awards and accolades are too many to enumerate, but one highlight came in June 1990 when the
King of Spain, Juan Carlos I, conferred on him the highest academic award of that country, Knight Commander of
the Order of Isabel la Cat61lica. More recently, he received a Lifetime Achievement Award from the Florida
Historical Society in 2004. In 2005, the steel and concrete bridge at Mission Nombre de Dios in St. Augustine was
dedicated as "Michael Gannon Bridge". And, on September 18, 2007, Dr. Michael Gannon was awarded the
highest decoration of the City of St. Augustine, the Order of La Florida.
Mr. Sweeney currently serves as Vice President and Director of Operations for the Transportation / Infrastructure
Program of Reynolds, Smith and Hills (RS&H), a Jacksonville based architectural, engineering and planning
consulting firm. Mr. Sweeney is a registered Professional Engineer in Florida, New York, Georgia, Texas and
Mississippi. He is also a member of Chi Epsilon, FICE, NSPE, and ASCE. In addition to assisting the University of
Florida in developing the St. Augustine Historic Area Strategic Plan, Mr. Sweeney also served as the design Project
Manager for the Bridge of Lions Rehabilitation in St. Augustine, Florida. He is a graduate of Rensselaer
Polytechnic Institute with a Bachelors of Science degree in Civil Engineering.
Kerri L. Post
Kerri L. Post is Vice President of Industry Relations for VISIT FLORIDA, the industry-driven, not-for-profit
private/public partnership responsible for Florida's global tourism marketing efforts and the state's official source
for travel planning. Ms. Post is responsible for redesigning the Partner Program to focus on enhancing customer
service and increasing industry representation and engagement in VISIT FLORIDA marketing programs. Currently
she is also working with a Committee of state and tourism leaders spearheading efforts to recognize Florida's
Spanish Colonial Heritage and promote Florida's rightful place in American History.
Ms. Post, a second-generation Florida native, serves on numerous committees and boards. Most recently she
serves on Americans for the Arts-Partners in Tourism, The Florida Association of Museums Foundation, The Great
Florida Birding Trail Steering Committee and the Florida Dept. of Transportation's Scenic Highway Advisory
Committee. She was also named one of Florida's Tourism & Hospitality "Trendsetters" by Florida Trend magazine.
Ms. Post graduated with a Bachelor of Science in marketing and economics from the University of South Florida
and resides in Tallahassee, Florida.
Kirk A. Cordell
Kirk Cordell was named Executive Director for the National Center for Preservation Technology and Training in
2002. With more than 28 years of experience in the National Park Service (NPS), he has served in a number of
preservation-related positions during his career. Prior to coming to the Center, he served as the Chief of all Park
Cultural Resources programs in the Southeast Region. Early in his career with NPS, Mr. Cordell served in the
region's State Historic Preservation Office (SHPO) Program Review and Preservation Tax Incentives programs. He
became Chief of Cultural Resources Planning in 1987 and served in a variety of management roles, including a
stint as Associate Field Director for Resources Management, before assuming responsibility for the region's park
cultural programs in 1996. Prior to coming to NPS, he served as an architectural historian for the Louisiana State
Historic Preservation Office. A native of Richmond, Virginia, Mr. Cordell was an Echols Scholar at the University of
Virginia, where he received a bachelor's degree in architectural history. He also completed graduate work in
architectural history and preservation planning at Cornell University.
Mayor Jeanne Zeidler
Jeanne Zeidler became the City of Williamsburg's first female Mayor in July 1998. She was elected to the
Williamsburg City Council in 1994, 1998, 2002, and 2006 serving as Vice Mayor from 1996-1998, and as Mayor
from 1998 to the present time. Prior to her election to City Council, Ms. Zeidler served for four years on the
Williamsburg-James City County School Board, including service as both Vice Chair and Chair of the Board. She
has served as a Williamsburg Redevelopment and Housing Authority Commissioner, board member of the
Williamsburg Area Chamber of Commerce, the School Liaison Committee, as well as on other boards and
Jeanne Zeidler has worked in museums, cultural and educational institutions for over thirty years, including 21
years as director of the Hampton University Museum. She is the author, co-author, or contributor to books,
chapters, and articles on history and art, and has served on national advisory committees. Most recently, Ms.
Zeidler was the executive director of Jamestown 2007 and chair of the Historic Triangle Jamestown 2007 Host
Ms. Zeidler is a member of the Williamsburg Rotary Club and was the first woman to hold the office of club
president. She is a Life Member of the NAACP, and a member of the Williamsburg Area League of Women Voters.
She holds a B.A. degree from the University of Wisconsin and a M.A. from the College of William and Mary.
Elliot H. Gruber
For more than six years Mr. Gruber has worked at the Gettysburg Foundation. Initially hired to run the capital
campaign and public relations and marketing efforts, he is now responsible for the entire operations of the new
Museum and Visitor Center in Gettysburg including ticketing and reservations, facilities, and visitor services. He
also oversees the accounting and human resources functions for the organization. Mr. Gruber has spent more
than 20 years in the non-profit sector working for such organizations as the National Parks Conservation
Association, the Civil War Trust and The Ocean Conservancy and has experience in fundraising, membership,
budgeting, and programming where he has successfully increased the capacity and capabilities of each
organization with which he has worked.
Dr. Barbara Mattick
Dr. Barbara Mattick is the Bureau Chief and Deputy State Historic Preservation Officer for Survey & Registration in
the Bureau of Historic Preservation at the Florida Department of State. She began her career in historic
preservation as the Assistant Historian for the 1902 Capitol Restoration. From 1980-1988, she was a research
librarian in the Florida Collection at the State Library of Florida. She left the library to become the Historic Sites
Specialist in the Bureau of Historic Preservation, specializing in the preparation of National Register nominations
for North Florida and eventually for all archaeological nominations. Through her career, she has served as the
supervisor of the Survey & Registration Section, responsible for Florida's National Register Program; and Acting
Bureau Chief before becoming the Bureau Chief in 2005 for the Bureau of Historic Preservation. She also teaches
an Historic Preservation course for the Public History program at Florida State University. Dr. Mattick holds a B.A.
degree in American History from Emory University; a M.A. degree in American History from FSU; a M.S. degree in
Library Science from FSU; and a M.A. degree from FSU in anthropology with an emphasis on historical
archaeology. In April 2008, she completed a doctoral degree in American history at Florida State University, with
an emphasis on the American South. Her dissertation, "Ministries in Black and White: The Catholic Sisters of St.
Augustine, Florida, 1859-1920," is about the work of the Sisters of Mercy and Sisters of St. Joseph in the context of
the history of blacks, women, and Roman Catholics in Florida and the South in the late nineteenth and early
College of Fine Arts
Our singers on are:
Our actors are:
Our piano player is Brian Hargrove
Tony Mata is the Founding Artistic Director and Kevin Marshall is the Producer of Florida's First Coast Arts
Festival that will take place May 18-24, 2009 at the St. Augustine Amphitheatre