_ n _______n
Vol. 3, No. 2 JANUARY, 1915 $1.00 Per Year
4Exhibit of St. Lucie County Products
at Jaeson-Lucie Gladwin Store
AT FT. 'PIERCE, FLORIDA
ERO and Indian River Farms Products
constitute a large and very interesting
portion of this excellent display.
There are more, products on display
from VERO contributors than from any
other place in the county.
E z ~
When a fellow has got what he set out for in this world, he should go off into the woods for a few weeks now and then to
Make sure he is still a man and not merely a plug hat and frock coat and wad of bills.-Drews Imprint.
2 THE INDIAN RIVER FARMER
A large number who wished to take advantage of our SPECIAL CHRISTMAS OFFER
have written us that they did not have time to get their subscription in before Jan. 1st; for
their benefit and any others who may wish to take advantage of it, we are still offering
SIX MONTHS SUBSCRIPTION TO
FOR 25CENTS THE INDIAN RIVER FARMER FOR 25 CENTS
WITH IT WE MAIL YOU, FREE OF COST TO YOU, WILLIAM L. LARKIN'S BOOKLET
"THE TRUTH ABOUT FLORIDA"
The Truth About Florida
carries articles from pens
of some of the most noted
men in the country, such
HON. PARK TRAMMELL
Governor of Florida
HON. W. S. JENNINGS
Ex-Governor of Florida
HON. A. W. GILCHRIST
Ex-Governor of Florida
J. E. INGRAHAM
Vice-Pres. Florida East
Coast R. R. Co.
EDGAR LUCIAN LARKIN
Observatory-author of "With-
in the Mind Maze."
SPEAKER CHAMP CLARK'S
By the Observer
CAPT. H. E. ROSE
WILLIAM L. LARKIN
Don't fail to get the truth
CUT OUT THIS COUPON
MAIL WITH 25crTO ,
The Indian River Farmer
In Coin, Postage or Money Order
For six months subscription to THE INDIAN
RIVER FARMER which, according to your
special offer, I am to receive free of all cost
one copy of William L. Larkin's "The Truth
About Florida," together with the next six is-
sues of THE INDIAN RIVER FARMER.
N am e ..............................
C ity ......................
Facts for the man interested in the development of the most wonderful State in the Un o na.
VoL. 3 No. 2 JANUARY, 1915 $1.00 PER YEAR
A Harvest of Fruits for Each Month in the Year
Florida is a state with a fruit for
each month in the year, says E. P.
Powell in the Country Gentleman.
From your own garden you may pick
fresh sorts for breakfast in endless
variation, and with a little study you
r may have a garden that will supply
the table from vegetable beds and
some kind of bushes or trees all the
way from January to December. Some
of the fruits you will have for five
or six consecutive months, while there
will be something new coming along
every few weeks.
January comes in with strawberries;
my plants continue to give more or
less fruit until midsummer. Oranges
are in their prime in January, growing
sweet and dropping from the trees;
you should not eat either grapefruit
or. oranges until well into January. In
midwinter the drops are the really de-
l.. vicious fruits, and I know of nothing
more delightful while Northerners are
wading through snow two feet deep
than to picnic it through Florida
orange groves, picking up, testing and
eating only the very best. Just now
P we are talking a great deal about a
new variety of orange originated by
a Chinese grower, which is promising
in every way. It is the latest in rip-
t- ening, hanging on the tree in good
condition for more than a full year. It
is much hardier than the average
orange and its specific gravity marks
it as very heavy. The fruit is full of
juice and can be placed on the market
when oranges are very scarce. It is
b; named Lue Gim Gong.
In February we have oranges and
grapefruit and another fruit that I
am inclined to believe is better than
either one-the loquat. This fruit some-
what resembles a pear in shape but it
is like the cherry in flavor. It grows
in bunches on an evergreen tree that
sometimes reaches twenty-five feet in
height and twenty feet through, al-
though as a general rule it is not a
third that size. Nature has a habit
of bringing this tree to bloom in mid-
summer but no fruit is set before
January or February. No two trees
can produce loquats of quite the same
flavor, so you can afford to plant them
around your barn and your lawn as
well as in your orchard. The perfume
k is as attractive as the fruit.
In March we still have all the citrus
fruits we want but they are now com-
r ing to blossom. If you are getting a
little tired of oranges and strawberries
and loquats this month offers you the
mulberry. People in the North know
nothing about it even though they
grow the Downing. Here we have
trees about the size of big cherry trees
loaded down with fruit the size of a
man's finger. Nature throws it off as
1 fast as it gets dead black or the trees
would be crushed under the weight.
This mulberry is fine for eating raw,
for sauce, for pies and puddings, and
.4 after that we manage to put up a large
quantity in cans. There are summer
4 varieties of this berry so the season
is not ended until July.
Blackberries ripe in the North in
August are ripe here in March-that is,
some of them are; I am able to pick
blackberries in October, too.
In April there are more blackber-
_% ries, still some oranges and grapefruit
and in addition the passion, fruit; this
fruit has not been long in Florida, but
it grows easily and takes to our cli-
r mate and soil. A vine, when well
started, will cover the side of a house
and in April will be loaded with Holy
Ghost flowers, followed by a fruit that
most people are fond of.
May gives us our first figs. My
neighbors have trees fifteen feet high,
but I have found it much better to
grow figs on shrubs four or five feet
tall. This is done by cutting back the
earlier growth each year so that the
buds will start out at every joint.
The Surinam cherry begins to blos-
som and to bear fruit in April, extend-
ing into May. This is a semi-tropical
fruit of rather small size, loading
bushes from five to ten feet high.
The latter part of May opens the
plum and peach season. We grow very
few of the Northern plums, although
the Japanese and most of the so-called
natives, do well. The plum is one of
the fruits that a heedless person can
be trusted to grow with success. We
shall probably not be able to produce
Mrs. Watts Overseeing Her Bean Packing on Her Indian River Farm
The Floridian's Creed and Covenant
By William Fremont Blackman
President Rollins College, Winter Park
I BELIEVE IN FLORIDA, land of the open fathomless sky, of lambent
stars, of mountainous opalescent clouds, of soft benignant airs, of incessant
summer, of unstinted and vivifying sunshine, of responsive and fecund soil.
I BELIEVE IN FLORIDA, laved on every hand-cooled and warmed and
cleansed and fed and decorated-by the azure and teeming waters of tropic
seas, and by countless sparkling lakes and streams.
I BELIEVE IN FLORIDA, land of wide-stretching and open woods, of
limitless green prairies and glades, of dense and vine-hung hammocks, of mys-
terious bays and swamps, all in their various forms lovely and fruitful; the
land of fragrant pine and mournful cypress, of moss-draped oak, of waxen
magnolia, of comely palm, of regal poinciana, of flaming vine, and of shy and
I BELIEVE IN FLORIDA, land of the orange and pomelo and spicy kum-
quat, of peach and pear and persimmon and loquat, of pineapple and guava
and mango and avocado; of corn and cotton and cane and cattle, and of what-
ever else is anywhere borne of trees or grown by the soil of the earth.
I BELIEVE IN FLORIDA, the home of creatures strange, curious and beau-
tiful-the saurian monster, the, gliding reptile, the darting dainty lizard, the
aquatic manatee, the egret in snowy nuptial array, the roseate spoonbill, the
exuberant mocking-bird, the flame-like cardinal, the wood-pecker with ivory
* bill and the hummingbird with ruby throat, the painted butterfly sipping nectar
in winter days.
I BELIEVE IN FLORIDA, land of romantic legend and adventurous his-
tory, of towns the most ancient and the newest, of swiftly-growing cities, of
farms and orchards, and of wide and inviting solitudes still awaiting man's
I BELIEVE IN FLORIDA, magnet and meeting-place for men and women
of the North and the South, the East and the West, and countries over-sea,
Americans all, one blended and indissoluble and free people. I believe in her
eager boys and winsome girls, in her schools and colleges, in her churches of
divers faiths, in her institutions of philanthropy and mercy, and in her press,
the voice and the instructor of her common mind and will.
IN FINE, I BELIEVE IN FLORIDA, the commonwealth old yet young,
unformed as yet, but palpitant with energy and faring forth into the future
with high hope and swift step; and believing thus, I COVENANT with all her
citizens of like mind to give myself to her service, mind and heart and hand
and purse, to explore and develop her hidden resources, to celebrate her praises
truthfully, to win worthy citizens for her void spaces, to till her fields, to keep
pure her politics, to make more efficient her schools, to strengthen and unify
her churches, to cleanse and sweeten her social life, and thus to make her in
full fact what she is by human right and Divine dower,
THE QUEEN OF COMMONWEALTHS
our own peaches in the ordinary peach
season-that is, September and Octo-
ber-although some of us are trying to
do that very thing. So far the Florida
peach belongs to June and July with a
few sorts reaching over into August.
In July we get some of the pears, es-
pecially the LeConte and somewhat
later we get the Kieffer and the Mag-
nolia. All of our pears are out of what
is called sand-pear stock, which is of
recent Chinese origin.
August furnishes as its specialty the
guava-a fruit that for overloading re-
minds us of the mulberry. We have in
general cultivation a bush variety that
bears very heavily with a rich yellow
or red fruit about the size of a green
gage plum. This is a capital fruit for
eating out of hand, for sauces and
marmalades and for puddings. It is
mildly acid. The taller variety in com-
mon growth makes a small tree or
bush eight to ten feet high and the
fruit is as large as a Seckel pear. To
August also belong the grapes, espe-
cially the scuppernong sorts which
grow in single fruits or in very small
bunches. The finest grower and fruit
bearer of all is the Pierce grape. We
also grow out of doors the house
grapes of the North.
September brings us to the Japanese
persimmons. Some of these are really
marvelous fruits. The Tamopan, a re-
cent introduction from China, is from
four to five inches in diameter and
seedless. Quite a number of the va-
rieties are yellow fleshed and one of
the largest, the Tanenashi, is three
inches in diameter, the contents re-
sembling clotted cream to be eaten
with a spoon. A few varieties of
persimmons ripen in August and some
very fine ones are in fruit until De-
The quince has responded to me
nobly and contrary to much prophecy
it is giving me good crops of fine fruit.
I am growing Burbank's pineapple
quince, the Meech and the old-time
orange quince; besides these we have
what is called the Chinese quince-a
large tough tree, a vigorous grower,
bearing large'rusty fruit that makes
October opens with one variety of
orange called the Satsuma, fit for
household use. It is of the Mandarin
type-that is, loose skinned with deep
yellowish flesh and delicious flavor. It
is a rapid grower and a good thing for
small yards. Other oranges are color-
ing in this month and grapefruit has a
lemon hue. Persimmons and quinces
spread through this month. The pine-
apple really should not be classed as
an October fruit for it spreads through
several months. It is grown mostly
on the east coast.
During November we may begin to
use the huge lemon called Ponderosa
or New American. This was produced
in a greenhouse in Baltimore, but the
tree grows here in grand style and is
loaded all the year through with fruit
of all sizes. I begin to use this fruit
in November and the crop lasts as late
as June of the following year. The
individual fruit frequently weighs as
much as two pounds.
December simply revels in oranges
and grapefruit. Nature did her best
on these two fruits and for beauty
they stand as high as for quality.
This is a literal picture of Florida
so far as fruit is concerned, although
it does not tell the whole story.
4 THE INDIAN RIVER FARMER
The Only Thing Florida Needs-Publicity
Florida Always Has Received a Certain Amount of Publicity, But Most of It Came From Men Who Had
Never Been in the State, or From Those Who Made the Tour of Investigation in a Pullman Car
By L. B. HITPAS
About five years ago I began to feel
interested in the purchase of a small
farm. I had no particular place in
view, but wanted to get where the
growing season was long, the longer
the better. I first turned towards
California, but in a very short while
saw that I had turned the wrong way,
owing to the high price of land, it
having to be irrigated, and the long
distance to the eastern markets. So
I began making inquiries about Flor-
ida, Alabama and Texas, asking every
one whom I thought would be likely
to help me out. One man in par-
ticular, a personal friend of mine made
a special effort to see me after he had
heard I was inquiring about Florida,
and in a fatherly manner advised me
to keep away from Florida, and if I
did go, to get out in as short a time
as possible on account of fever, as the
"natives" as he expressed it, wore a
fever worn, shiftless look about them,
but it was all due to the climate, that
the fog arose in the evening and hung
low, so dense that it was impossible to
see ten feet ahead, this condition re-
mained until 10 o'clock a. m. the fol-
lowing day, every day in the year. I
inquired of him regarding the growing
of citrus fruit and truck, to which he
said, the natives produced the very
finest kind of citrus fruit, and also
truck, but he said it was only a waste
of time for them to grow it, except
what was sold in the local market, as
some had resorted to shipping only
to be called on to pay the freight
charges in addition to losing the en-
tire shipment. This was due he ex-
plained, owing to the poor railroad fa-
cilities, the menacing fogs, compelling
the roads to operate their trains
slowly, and the great distance to the
eastern market. Well, he injected
such an awful dose of the foregoing
stuff into me that I could already feel
the Florida fever coming on me, and
made up my mind to forget about
Florida and every other warm climate.
Just about a year ago I happened to
I am the Baby New Year,
I've just begun to grow.
When I arrived in Yero
I heard the whistles blow;
And as their echoes lingered
The old year dropped a tear,
As he gave me a ledger
With pages bright and clear.
be passing through St. Louis, and be-
came acquainted with a party of about
sixteen, all ready to leave for Florida.
Having nothing in particular to do at
the time I purchased a ticket and
found myself traveling towards
Florida. The trip was very enjoyable
all the way, but after leaving Jackson-
ville, which was in the evening, I was
looking for heavy clouds of fog; on the
contrary, the moon was shining
making it almost as clear as daytime.
As the train sped on through the pine
woods down the east coast of Florida,
the night was so beautiful that I felt
I would be missing something by go-
ing to bed, so I remained on the rear
platform the most part of the night.
Arriving at our destination early the
following morning at Vero there was
nothing to be seen which even indi-
cated fog, the sun was shining beauti-
ful and warm, and it was the same
during the remainder of our visit at
Vero, nice cool clear nights and
bright warm days. After spending
about ten days at Vero and making a
personal trip to each of the other
states I readily saw that Florida
possessed all the meritorious advan-
tages these other localities claimed to
have, and in addition possessed many
advantages which these other local-
ities could not, or dared not, lay
claim to. Her soils, especially those
of St. Lucie County, are superior to
those I investigated in other sections,
her climate is also far superior, and
last but not least the transportation
question on the east coast is the very
I purchased some land three miles
west of- Vero, as I found exactly what
I was looking for. A place to live, to
make money and to enjoy fishing,
boating and bathing the entire year.
The more I learned about the state
the more I was convinced that all that
remained to do was for the railroads
and some of the enterprising counties
to carry on a little advertising cam-
paign, as has been done in other sec-
Said he, '"Tis January One,
Now keep the pages clean;
Record each kindly deed
In One and Nine Fifteen,
Just make a resolution-
Do better every day."
And as I softly glided in,
The Old Year passed away.
-Mrs. M. J. Travis, Vero, Florida.
Unusual Yield From Young Trees in
A record that was probably never surpassed if ever equaled by a Florida
citrus grove was made this season by the E. C. Walker grove in the center of
the Indian River Farms.
Out of the first 2,000 boxes of oranges and grapefruit shipped by Mr.
Walker there were only twenty crates that did not go as fancies. This is all
the more remarkable considering the fact that not a tree in the Walker grove
was ever sprayed yet there were only twenty boxes of fruit in nearly half his
crop that, were not perfectly colored.
In the matter of yield the Walker grove is no less unusual. From some
of his five year old grapefruit trees he picked ten boxes of fruit and the aver-
age yield of his five year old trees was six boxes. The marvelous productiv-
ity of the soil on which the grove is located is the only explanation for this
Mr. Walker's entire crop from eight acres will amount to about 4,000
boxes. A net price of only $1 a box will make his grove give him $500 an acre
while $2 a box, which is nearer the average for Indian River fruit, would mean
$1,000 an acre.
tions of the country having not. half
the opportunities that Florida has,
and the prices on lands will in a very
short time soar up to and over the
$500 per acre mark. But with no ad-
vertising on the part of the railroads
and the state Florida is coming to the
front. She's not coming with a great
big BOOM, nor is she building cities
in anticipation of the farmers coming
later. Florida is coming to the front
in a way that will keep her there.
The farmers are coming first with
good crops and good farms, sound
substantial cities are bound to follow.
With the progress of the state going
ahead in a gradual way instead of with
a loud boom the new settlers fall in
line by going in the growing and sell-
ing organizations, which organizations
if co-operated with by the growers will
always assure them good prices for
their produce and with organized sell-
ing forces there is absolutely no dan-
ger of an overproduction, it's merely
a question of distribution.
I am convinced that there is not a
better or a safer investment to be had
today than the purchase of good land
in Florida. Owing to the flat nature
of the state and the heavy rains
during the summer months, drainage
is absolutely essential even on some
of the higher lands; good drainage on
level land is the insurance policy on
the farmer's crop. To any prospective
purchaser in this golden state I want
to urge the trip of personal investiga-
tion before purchasing. I have made
several trips at different seasons of
the year and consider the money well
spent. The drainage system of the
Indian River Farms Company at Vero
alone is worth the while to make the
trip. It is the most perfect engineer-
ing feat I have ever had the pleasure
to see, and while some men are in-
clined to be prejudiced against colo-
nizing companies I want to point out
the advantages of purchasing from a
good sound, reliable company. You
are assured good drainage, good roads.
You have the benefit of the experi-
ence of trained agriculture experts in
Florida. The company maintains a
demonstration farm with experts grow-
ing the different crops, who furnish
the new settlers with all the informa-
tion they wish regarding the preparing
of the land, planting and caring for
different crops and citrus fruits,
while the man who purchases from
individuals is left to get the ex-
perience at. the cost of his own
time and money, and it's this latter
man who always comes back from
Florida broke and getting all the re-
venge he can by lambasting the
whole state as a place to go to lose
your money, excusing himself by say-
ing that one drowns out one year and
the commission men deliberately take
your crop the next year and even
have' the nerve to ask for additional
money to pay transportation charges.
Such spielers are to be pitied, but de-
serve no sympathy. There is good land
with good drainage that will insure
the owner against excessive rains, and
Florida has good selling organizations
which will protect the shipper against
unscrupulous buyers. These organ-
izations are able to get good prices for
their growers, because the reliable
broker is going to pay good prices if
he is assured good produce that will
not stick on his hands.
With the Christmas time drawing
near. With storms and bad weather
coming on. What better gift could
anyone offer a member of his family
than a trip to Vero, Florida, there to
spend a few weeks riding under the
palms, through the orange and grape-
fruit groves and the pineapple fields
loaded with ripe fruit, in a nice warm
sun. Take an occasional plunge in
the ocean. Then return to the cold,
stormy north and ask yourself this
question: Do those things really
count for anything in this life? I will
say that if they don't-what is living
for? Don't forget to send your name
and address when remitting for The
REASONER BROS.' NEW CATALOG
We have just received a copy of the colors, shows a specimen of the New
new and attractive 1915 catalogue of "Foster" pink fleshed grapefruit. The
the Royal Palm Nurseries, owned by catalogue is very completely indexed
Reasoner Brothers at Oneco, Florida. and contains many things worth know-
The cover page, printed in attractive ing.
This Three-Year-Old Grapefruit Tree in the
Walker Grove Bore a Big Crop, Part of the Fruit
Picked Before Photo Was Taken
THE BULLDOG MAN
The keenest brain
can't develop dyna-
mics sufficient to
raise a grain of sand,
but mixed with a
few drops of toil-
born sweat and suffi-
cient elbow grease,
the human mind can
devise machinery to
raze Pike's Peak.
True ambition is in-
spired drudgery a
summons to consis-
tent purpose and
When tenacity is
combined with sa-
g a c it y, practically
nothing is impossi-
The bulldog doesn't
need to be swift.
His grip and his
grit offset his slow-
THE BIRTH OF THE NEW YEAR
THE INDIAN RIVER FARMER 5
Seven years ago I was a shipping
clerk in New York, earning a salary
of twelve dollars a week. Today I am
doing a business of one hundred thou-
sand dollars a year. Seven years ago
I was a poor, struggling, uneducated
clerk with little to offer my employer
except a half-trained set of muscles at
a cut-rate price. I was a dot among
the hundreds of thousands of other
aspiring clerks in the big city. Today
I own my own business, I am going to
get married and I am doing the work
of a real citizen in a real town. I have
made money. I am going to make
more money. That is the most visible
mark of my success. But I have much
more than that. I have won a place
in the hearts of my community. I
count for something in the every-day
life of my town and what I have done
any young man can do.
Seven years ago-I was then
eighteen years old-I ". as working as
a shipping clerk at a salary of twelve
dollars a week when opportunity in
the shape of Louis Lehman's pudgy
fist knocked at my door. At this time
Louis Lehman, traveling salesman for
my houses, decided to go South to be-
come a retail merchant. For years
Lehman had had charge of the selling
for the firm all through the South. He
knew the country pretty well and just
as soon as he had saved up fifteen
hundred dollars he decided to try his
luck on his own hook. Lehman was a
short, stout, darkish young man about
twenty-eight years old.
"How d you like to come South and
clerk for me?" he asked, slapping me
on the back in his old friendly way.
"I'll give you $75 a month and a rail-
road ticket. What d'ye say?"
"I'll come," I said, and I went.
The Town in Which I Located vs. New
In a pleasant little southern town
I found that I could live there consid-
erably cheaper and better than I had
been living in New York. Instead of
a small room in a crowded flat I now
had airy quarters in a roomy cottage.
Instead of long, tedious rides in
crowded cars I now walked to and
from the store to my boarding house.
There were no carfares to pay. My
board and lodging cost me $5.50, in-
cluding my lunches; my laundry only
half of what it did in New York and
altogether I found myself from thirty
to thirty-five dollars to the good at the
end of the first month. At the end of
eight months I had saved $250. I felt
as rich as Rockefeller. I'll confess
that already I had a sneaking ambi-
tion to save a thousand or fifteen hun-
dred dollars so that I could go into
business for myself.
I don't think that I've mentioned
that Mrs. Lehman helped in the store.
She was. a well-meaning woman and
thought she knew the business. But
she never got the right point of view.
One day one of our customers came in
and asked to have a waist exchanged.
She said that her husband didn't like
it and wouldn't let her wear it. Poor
husbands! I've since learned of the
multitude of dislikes that are laid at
their doors and how all-unconscious
and innocent they are of their many
dislikes and aversions. But the tactful
clerk and merchant must swallow all
such excuses and accept them as gos-
pel truth. It took only one look to see
that the waist had been worn, but I
knew that I mtut not let her know that
I knew it. She was one of our first
customers and had induced many of
her church friends to patronize us.
"Very well," I said. "We'd be the
last concern to expect you to wear a
waist that -your husband doesn't like."
Just then Mrs. Lehman stepped up,
inspected the waist and gave me a
(Extracts from a story in Opportunity)
When Lehman came in from his
lunch his wife complained to him of
what I had done. He said he thought
I had made a first-class swap and he
was heartily glad to be rid of the pat-
tern of embroidery she had taken in-
stead. However, after that life with
the Lehmans became unendurable.
Poor Lehman saw that it had come
to the parting with one of us and of
course I had to go. So ten. months
after I had come to Winder I suddenly
found myself stranded.
It was Monday morning and I walked
through the town. I sat down on a
soap box in front of the postoffice and
tried to think. The game had sud-
denly turned against me. What was
I to do? There was no way of stay-
ing on in Winder-no other store-no
other opening of any sort. My $250
would just about see me back to New
York and keep me until I got started
again. I could say good-bye to my
dream of ever having a store of my
own. I could see myself in the old
shipping room again instead of behind
my own counter. Suppose, too, the
boss wouldn't take me back. I could
be tramping the streets for weeks
looking for a job, eating up my little
savings. I must have been sitting
there for more than an hour, despond-
ently reviewing the situation, when
someone called, "Hello, Meyers." I
answered without looking up.
"Hello, there Meyers. What are you
doing here during business hours?"
came again from the same voice. This
time I looked up and saw the man
that proved to be one of the most
potent factors in my future success.
This man was the salesman for a
southern jobbing house and Meyers
told him he was out of work and was
going back to New York to look for
"Don't give up the ship, Meyers,"
he persisted, "The South is a big,
growing country of opportunity. There
are a thousand and one openings for
young men here. Don't go back to
New York. You'll be swallowed up
and lost there if you do. I'm stopping
at the Inn. If there is anything I can
do for you I will be glad, to see you."
That evening Meyers saw Stone and
gave him a check for $150, which only
left him $75 in the world, and asked
Stone to send him a stock of goods,
and Stone did. The first day's sales
in the little store netted him $98, which
he promptly sent to the jobbing house
on account and got more goods. At
the end of the first month he had
saved $200 and he had his own busi-
I made it a standing rule of the
house to exchange goods and refund
money. Both- of these privileges were
often abused, but I pretended to be
all unconscious of it, with the result
that I was always ahead of the game.
To.illustrate this, I will quote one ex-
Mrs. Bailey, one of our customers,
came in to have a pair of shoes ex-
changed. Her little boy had worn
them at least three weeks. She did
not say so but the shoes showed three
weeks' wear. We always stamp the
date of the sale of shoes on the inner
lining of the right shoe and the date
on this particular shoe lining showed
that Mrs. Bailey had bought them al-
most a month before. She said that
little Johnny had hardly worn them
at all and had never had any com-
fort in them. In short, she wanted
them exchanged for another new pair.
I smilled as courteously as possible,
told her that dear little Johnny would
certainly have comfort if I knew any-
thing about it, and exchanged the old,
worn-out shoes for a brand-new pair.
My clerks looked at me aghast. But
I did it. The next night, Saturday
night, Mr. Bailey came in to thank
me for my courteous treatment of
his wife and before he left my store
he had bought himself a winter
outfit-overcoat, suit of clothes, shoes
and underwear. Besides this, he
bought two suits of clothes for his two
boys and by the time he had left the
store he spent $49.25. Next week an-
other branch of the Baileys, from
Brunswick, the next village, came in
and spent $98.43 in my store. They
had been visiting their cousins and
had heard the story of the shoes. So
that just by letting Mrs. Bailey im-
pose on me and graft a pair of new
shoes for dear little Johnny, I made
lifelong friends and many additional
customers and improved the reputa-
tion of my business.
It is just seven years since I left
New York without a dollar in the
world and now at the age of twenty-five
I am $34,342.42 to the good. I often
think of Hank Stone's advice just when
life seemed to hold no prospects for
me. I echo his advice again andagain
to all young men. Try your luck in a
small town-any small town-and if
you are made of the right stuff you
are bound to make good. Everything
is overcrowded in every very large
city. There are ten good men for
every available position in New York.
But there is plenty of room for thou-
sands more of energetic and thrifty
young men in the small towns, particu-
larly, I claim in the South.
Vero is a growing town on the east
coast, in the Indian River Section of
Florida, with thousands of acres of
rich and fertile farm land behind it.
Vero already has a new bank, a mod-
ern hotel, good boarding houses, fine
railroad station. It has sawmills and
other industries. A citrus exchange
packing house is being built. It has
stores, but it needs more in every line.
Vero has an unexcelled climate, pure
water, good fishing, boating, hunting
in season. The residents of Vero can
swim in the ocean in either July or
January. With its commercial ad-
vantages as the center of a thriving
farming community, which can produce
from three to four crops a year, with
its advantages as a pleasure resort,
Vero is the town for you to investigate.
Vero offers a splendid chance for the
ambitious young man who wants to lo-
cate in a thriving town with a good,
substantial vicinity to draw trade from.
People are going into Vero rapidly,
so rapidly in fact that houses are not
building fast enough to take care of
the rapid increase in the number of
residents. There is a crying need for
more houses in Vero.
Young Meyers made a howling suc-
cess in an exceedingly short space
of time. There will probably be many
duplications of it in Vero and adjacent
towns. The opportunities are here
for those who will embrace them as
did Meyers. There are excursions to
Vero every few weeks. If you are a
Meyers kind, take a ride down and look
the situation over.
"Have you said your prayers?"
asked the mother.
"Of course," replied the child.
"And did you ask to be made a
better little girl?"
"Yes. And I put in a word for you
and father, too."-Washington Star.
Florida is right in it, as usual. The
big battleship was the first American
boat to make a ship of one of the
European nations take off her guns.
How I Made Good in a Small Town
WITH THE FLORIDA SHIPPERS
"Bean picking has commenced at
Vero and shipments are going for-
ward," says the Florida Grower. "The
Indian River Growers' Association has
ordered a car of seed potatoes and two
cars of ground limestone for the use
of its members, finding community
buying in large quantities much
cheaper than individual buying. They
have also endorsed the plan of holding
an agricultural fair at that point next
One of tne Vero growers sold beans
at $6.00 a crate and was wired to ship
Shipments will be made this month
from what is said to be one of the
finest tomato crops in the state, says
the Florida Farmer and Homeseeker,
and it is estimated that from 400 to
600 boxes will be shipped from every
acre under cultivation.
"Statistics compiled by the Florida
Experiment Station, to which we refer
you," says the Farmer and Home-
seeker, "show that the average annual
value of the grapefruit yield is $735.00
per acre. There are groves that run
as high as $2,000 per acre. Much de-
pends upon the land, care and market-
ing; although the marketing is now
being simplified by selling the fruit
upon the tree for cash.
"Setting out a grove is not the work
of a day; it takes several years for a
grove to mature and bring returns,
therefore it behooves one to be care-
ful in the selection of land and stock
so that when the grove does come into
bearing there will be no heartaches and
regrets of having bought in the wrong
locality or planted the wrong stock.
You only pay once for the land, pay
a little more and buy where growing
the right kind of grapefruit is no
longer an experiment."
An inspection of the Walker grove,
in the center of Indian River Farms at
Vero, Florida, will convince anyone
that he will make no mistake in buy-
ing land for a grove in this section.
Mr. Walker sold this year's crop on
the trees to a St. Louis house at a
fancy price. Fruit buyers are not
paying fancy prices except for quality
From time to time the state papers
have boasted of sweet potatoes weigh-
ing from ten pounds up to fifteen and
twenty pounds, says the Florida
Farmer and Homeseeker, but now the
record is held by a potato weighing
Ocklawaha Nurseries at Tanger-
ine, Florida, for Genuine Carney
Parson Brown Orange trees,Early
Conner Seedless Orange trees.
OCKLAWAHA NURSERIES,Tangerine Fla.
Write for catalog
The information editor received this
letter from a fresh youth: "Kindly
tell me why a girl always closes her
eyes when a fellow kisses her."
The editor replied: "If you send us
your photograph we may be able to
tell you the reason."-Buffalo Express.
All Kinds of Stoves
Furniture and Kitchenware
Given to supplying camp
F. Charles Gifford
6 THE INDIAN RIVER FARMER
Live Stock Industry, in All Ages, Paves
the Way to Better Farming
Farmers Must Raise More Beef, Not Only to Solve
Shortage Problem, but to Keep the Fertility of
Soil Up to the Standard Where Grain
Crops May Be Made to Pay
By WILLIAM HISLOP, Instructor in Animal Husbandry, Ohio State University
The lapse of time in the field of beef
production has changed and broadened
our point of view. Experiments with
meat-producing animals have given us
a clearer insight into the problems of
the world's meat supply. The interest
in this study has centered around the
passing of the range and the con-
sequent decline in the beef output.
So much experimentation has been
crowded into the last.dozen years, and
so much has been written, that it
would be impossible to go into details
within the short space allowed here.
Nevertheless, any fairly complete dis-
cussion of the subject of beef-making
should consider, among other things,
what type of country and what kinds
of feed will contribute to the produc-
tion of the future supply of beef cattle.
It is not the novelty, for it is not a.
novel theme, but the importance of
this subject, that justifies its con-
sideration by people in the trade
everywhere. Not very many years ago
it was thought that the supply of beef
would always be able to cope with the
demand. However, since then we have
been enlightened on the subject and
realize most fully that our supply has
been cut -all too short. In the solution
of this problem America, with the
enthusiasm of its people and with its
genius for rapid progress along paths
of reform, must ever take the leading
We may feel certain that men are
not completely satisfied with the sys-
tems of beef husbandry as they existed
some years ago, for as time passes we
find them using new methods, or old
methods in new ways.
Grass Is Foundation.
Grass has been, and still is, the rock
upon which the successful and perma-
nent systems of agriculture of the
world are operated. The names of
those countries that spell success in
agriculture started and have continued
with grass as the ground floor of their
plans. European agriculture proves
this conclusively, for have not Britain,
France, Belgium, Denmark, Germany
and Switzerland permanent and profi-
table systems of agriculture based upon
the live stock industries, that subsist
very largely on grass? Furthermore,
it is true of these same countries that
their annual production of the com-
mon cereals exceeds that of such coun-
tries as Russia, Italy and Greece
largely because of the unimportant
part that live stock plays in the farm-
ing systems of the last mentioned
countries. It is equally true that in
America, wherever grain farming has
been pursued to the exclusion of cat-
tle, the same results have followed,
namely, a decline in the acre yields
because of a depletion in soil fertility.
But that is not all. Following this
process of soil robbery, there has been
a steadily flowing tide of immigration
to the cities, leaving abandoned farms
in its wake. A study of the distribu-
tion of agricultural wealth in the
United States shows that where live
stock is uppermost in the farming sys-
tems there the agricultural wealth is
greatest. In Ohio the most prosperous
countries are those which are noted
for their live stock. This is true of
many counties in many states through-
out the union. For example, Lan-
caster county, Pennsylvania, has at-
tracted widespread comment, because
its annual income from agricultural
products exceeds that from any county
in the United States. Like the farm
lands in the famous agricultural sec-
tions of the old world, this land is as
productive today as it was 250 years
ago. The tillers of such land are not
dependent for their crops upon the
inherent fertility of the soil, but upon
its ability to make use of the fertility
that they, themselves, put into it. In
this particular county some 50,000 to
60,000 beef steers are fattened each
year upon 'the grain and roughage pro-
duced, and the manure returned
directly to the land.
Can Fatten on Grass.
Everybody knows that cattle can
grow on grass and fatten on grass,
and with the change in conditions dur-
ing recent years the natural trend of
affairs is toward the production of
feeding cattle on those lands that
nature has especially fitted for this
industry. Formerly they were pro-
duced in sections remote from market-
ing centers, but where the land might
have produced corn or wheat just as
easily as beef. Today they are pro-
duced on land whose value lies in its
ability to produce grass and other
roughage. Even moderately cheap
lands are a thing of the past, as is
the range, so that, be things as they
may, beef production will eventually
center in regions whose land has a
greater commercial -value than that
possessed by the old-time range land.
From east to west and north to
south, nature has been beneficent in
her distribution of land having all the
essentials of a live stock husbandry,
with beef cattle the paramount inter-
est. There are hundreds of thousands
of acres with rough or rolling con-
tours, more or less remote from the
railroad, but where beef-making grass
and roughage flourishes. There is no
need to engage land of a higher com-
mercial value when this other is avail-
able. Besides, much of it is considered
so valuable for corn or wheat produc-
tion as to be out of the question.
However, wherever this condition is
not too aggravated, herds of cows
should be kept in permanent pastures,
and where the land will grow corn,
clover or alfalfa, fattening cattle
should be kept, and where local con-
ditions will justify grazing part of the
land and cropping the remainder, a
combination of breeding and feeding
will bring results.
A well-known writer has said that
"brawn and muscle are beef builded,"
and so long as this sentiment prevails,
and people are able to buy beef, the
market will never be jeopardized.
In conclusion, history shows that a
successful live stock husbandry makes
for a general betterment of the com-
munity, better buildings and equip-
ment and greater contentment.
Plowing With a Tractor in Indian River Farms
Prominent Colorado Insurance Man
Says Indian River Farm Better
Than Life Insurance
"Better than life insurance" is the verdict placed on an Indian River Farms
citrus grove by Charles T. Fertig, a prominent insurance man of Colorado
Springs, Colo. Mr. Fertig spent four days at Vero and selected an 'entire sec-
tion of land to purchase for development. He is largely interested in Colo-
rado lands and is one of the successful business men of his home city.
"I am probably the most agreeably surprised person in Southern Florida.
Indian River Farms are so much better than I had any idea they could be
that I am simply astounded," said Mr. Fertig, "I am an enthusiast in Life
Insurance, but one of these groves will mature sooner and return more than
any other form of insurance that I know of."
The climate, soil conditions and opportunity to reap a big reward from a
minimum expenditure all appealed very strongly to Mr. Fertig, and he went
away an enthusiastic believer in the future of Indian River Farms and Vero.
ONLY A JELLYFISH.
"Oh, look at the little iceberg!"
Miss Alice Neary, a visitor from
Minnesota, was the speaker. In com-
pany with a few friends she had gone
for a boat ride on the lake, and her at-
tention had been attracted by a float-
ing object, close to the surface.
"I never knew that icebergs drifted
down this far," went on the girl, "and
these are such little ones, too."
Every member of the little party
looked to see the iceberg, and saw-
The new "wonder plant," beats ginseng or any-
thing else that grows. Thrives m any soil or
climate. Write for full particulars.
PHENOMENAL WINTER MELON
Grows anywhere, prolific producer, most lus-
cious taste. KEEPS ALL WINTER. Only a
limited amount of seed for sale, so you will need
to buy now if you grow any this coming season.
Packet 25c. Catalog free. BURGESS SEED &
PLANT co., 3-10 I R., Galesburg, Mich.
Redstone's Sawmill at Vero
Cleveland Colony Started in Indian
Mr. Frank Miskolczy of Cleveland, Ohio, and Mr. Julius Kollath, Mr.
Julius Pastor, Mr. Imrey Benat and Mr. Frank Hornyak, also of Cleveland,
Ohio, while at Vero, looking over the Indian River Section of Florida, were
"We looked over the soil and products of the Indian River Farms, tracts
in which we recently bought, and found them most satisfactory and we recom-
mend them to our friends or anyone else with complete satisfaction.
"I made the trip from Cleveland to Florida," said Mr. Miskolczy, "on
December 1st, with four friends, to look over the Indian River Farms with a
view to purchasing if the land was as good as it was said to be. We didn't
really expect to find it so good and to our great surprise we found it better and
more beautiful than described.
"I as a gardener and with a general knowledge of soil, can say that I have
not seen a more fertile soil before. It's the best soil for grapefruit, oranges
and pineapples, or any kind of trucking and from now on I am willing to
recommend it to anyone. I bought twenty acres and my friends bought 10
acres apiece, but they will remain here and start farming."
THE INDIAN RIVER FARMER 7
NOW IS THE MOST PLEASANT
TIME OF YEAR IN FLORIDA.
Those who arp not in Florida dur-
ing October and November lose the
most pleasant time of the year. To
produce heat, rain and wind requires
energy, but during the time men-
tioned the year rests from its labors.
It is then cool and but little wind and
rain. The upper air is so exceedingly
clear that the shadows thrown from
trees and from the even falling leaves
are very dark, and the contrast creates
a haze that exaggerates elevations and
depressions and make things delight-
The heavy dew in the early morn-
ing makes the grass and leaves glis-
ten like diamonds in the rising sun
and the birds lying near the ground
look like spirits. When the land was
covered with primeval forests, the
landscape was uninteresting, and the
view limited. Now it is park-like;
patches of dark green pines alternate
with glades of yellow grass; here a
cypress pond with russet leaves and
bluish moss, there a white farm house
surrounded by trees of various hues.
The lakes lie like mirrors in frames
of mosaic of more colors than Joseph's
coat, composed of trunks, leaves, ber-
ries, grass and moss. The reptiles
have gone into their winter sleep, the
only thing left of their kind being the
turtles that stick their heads out of
the. water. Silence reigns over this
holiday scene. The heron stalks si-
lently about; the duck is mute; the red
birds' chirping can barely be heard;
only the rattle of the kingfisher and
the tattoo of the woodpecker can be
heard at times.
While the sun sinks into a glory un-
known to the other climes, the blue
smoke from the clearing goes straight
up and the coloring of the landscape
is ever changing as the light recedes
more and more from the earth. The
crack of the farm boy's whip as he
drives the cows home, the blows from
the ax chopping wood for the evening
meal, echo from point to point, and
even the harsh lowing of the cattle
sounds musical. When the tallest
tree-tops have lost their gilding, the
children of the dark begin to move
and mysterious sounds come from the
world, which now looks like a black
wall. Then it lightens up again and
the big red moon ascends from the
dark depths. Fog obscures the nether
world, enhancing the sublimity of the
queen of the night.
The days are charming, the nights
bewitching. This is Florida in late
JUST A LITTLE NEWS FROM HERE
The U. S. Torpedo boat MacKenzie
is cruising along the east coast of
Florida, going from Key West to Jack-
sonville. No, it isn't looking for
trouble. It is just giving the crew and
officers a journey to vary the monot-
ony and see the sights along the east
coast of Florida.
The scientific department of the
United States Department of Com-
merce and Labor expect to spend $10,-
000 surveying the water bottoms along
the Florida coast in connection with
the oyster industry.
Naval stores are turpentine and
resin. The value of Florida's turpen-
tine output in 1910 was $9,454,000, or
more than half that of the output of
the United States, and the resin out-
put was valued at $9,714,000. The
opening up of foreign markets means
a great deal, especially for Florida.
The New Melon. Not a watermel6n-not a musk-
melon-but better than either. If you want to
grow any this coming season you better order seed
now, as the supply is limited. Sample packet, 10c;
large packet, 25c Only a few at this price. Cat. free
Burgess Seed 6 Plant to., 8 I. R.,Galesburg, Mich.
From the Icy North to the Sunny South
A well-known resident of Northern Minnesota, Mr. J. L. Bean, of Thief
River Falls, as he feels the first blasts of winter vividly recalls his pleasant
trip to Florida last winter when the thermometer in his section huddled around
45 degrees below, and writes in part:
"After reading a few copies of The Indian River Farmer in which you
stated about that glorious country and the opportunities offered at Vero and
Oslo, Florida, I decided last March to take a trip down and investigate to see
if it really was as stated. Coming to Oslo, I stayed at Mr. 0. 0. Helseth's
over night; next morning Mr. Helseth took me in his auto to Vero and made
me acquainted with Mr. Young, who took me over a part of Indian River
Farms and showed me the drainage system which is being put in, and I
must say that it is a great undertaking and will prove a great thing for the
settlers on the land. I was so well pleased with the land that I bought
twenty acres in a section west of Oslo and it is my intention to move down
and improve my land as soon as I can dispose of my property here.
"Coming as I did from Northern Minnesota, where the thermometer stood
at 45 degrees below zero, and going down there to find orange and grapefruit
trees loaded down with golden fruit and in full bloom for next crop, that was
certainly a great treat and will not be forgotten. IT LOOKED TO ME LIKE
THE GARDEN OF EDEN.
"If anyone intending going south this fall or winter stops at Vero, they
certainly will never regret it. J. L. Bean.
Kansas City, Mo., and Alliance, Nebr., Visitors to Vero, Fla.
Items of Interest from Vero
Mr. Ray McCune, living a short distance from Indian River, has a gar-
den well worth seeing-his four acres of beans and peas are nearly ready
for shipment. Mr. McCune is raising the White Jade Radish, some of which
are over seven inches long and two inches in diameter. Mr. McCune has
built a bungalow on his land and says that Vero is all right for his future
The Indian River Saw Mill is already set up and will be in operation
soon. The Company have already about six months sawing contracted ahead.
About forty dollars was contributed by the residents of Vero for the
Xmas tree held in the Vero schoolhouse. The program was well carried out
and the children were given a stocking full of candies by a real Santa Claus
who remarked as he came in that as soon as he struck the South he had
to change his sleigh for an automobile. He kept them amused during the
evening by his gestures and jokes.
Mr. Mayfield, who is an uncle of Mr. Hill of Kansas City, will commence
improvement on their land immediately and will erect a bungalow and move
his family there as soon as possible.
Vero seems to be gaining in popularity as we noticed a hand organ
grinder and performing monkey followed by a crowd of children recently.
-Mrs. M. J. Travis.
December Scene at the Vero Beach
LEGUMES THAT MAY STILL BE
PLANTED FOR SOIL
Some very important farm work
just now is the getting in of a crop
where oats have been harvested. This
crop should be a legume, grown for
soil improvement, especially where
there is a deficiency of vegetable mat-
ter and 'nitrogen in the soil, which is
unfortunately too often the case.
Among the legumes adapted to our
soils and climate which can be started
at this time are cow peas, soy beans
and peanuts. Some of the earlier ma-
turing varieties of velvet beans may
still be planted if gotten in right
The cow pea is probably the best
for all conditions, and can be sown
broadcast or in drills to allow two
or three cultivations, The latter
method is to be recommended where
there is a scarcity of seed or where
it is desired to gather seed for next
Supply of Seed.
This matter of a supply of seed is
one that is badly neglected. The area
in cow peas would be larger any year
if there were a more plentiful and
cheaper supply of seed. Every farm-
er should plan now to gather enough
seed this fall to have all available
land next year in this crop.
The supply of forage for winter
feeding is never too great, and the
dry season now prevailing will have
a tendency to increase the shortage
next winter. The larger the crop of
cow peas sown now, the less this
shortage will be.
A mixture of cow peas and sorghum
makes a good yield of a. well-balanced
feed. When sown together, three
pecks of cow peas and one peck of
sorghum seed to the acre make a
good combination. Cow peas alone
sown broadcast should be sown at
the rate of from one to two bushels
Peas and Corn.
In addition to the gat land, the
corn fields without velvet beans
should, by all means, have a crop
of cow peas growing in them this fall.
The seed may be sown and covered
at the last cultivation, or better still,
drilled in the middles at an earlier
date. When the last method is used
subsequent cultivations can be given
with narrow sweeps or harrows hav-
ing teeth removed to miss the young
plants. When 'drilled this way in
the corn middles one peck of seed
to the acre is sufficient.
On land where the wilt gives
trouble, either the Brabham or Iron
variety should be used. These are
not entirely resistant to the wilt
but are much more so than other va-
rieties and it is entirely possible that
the grower can by careful selection
each year increase the degree of re-
If the grower desires to use com-
mercial fertilizer with the crop of
cow peas, a mixture of equal parts
of acid phosphate and kainit will give
good results. As with any other
crop, the best preparation will give
the best results.
E. S. PACE,
WILSON 4 TOOMER FERTII IZER CO.
STHE INDIAN RIVER FARMER
ROSE ADVISES TO GROW CANE
State Chemist Thinks Great Opportunity Offered Us-Big Demand for Sugar-One-Third of
World's Annual Supply Will Not Be Produced This Winter as a Result
of the Great War Now Raging in Europe
By R. E. ROSE, State Chemist
Few American consumers, outside
the sugar cane fields of Louisiana and
the sugar beet fields of Colorado, New
Mexico, and other western states, real-
ize the vast sums of money paid out
by Americans for imported sugar, an
article no longer a luxury, but recog-
nized as one of the staple foods of
men and animals.
I shall not go minutely into the sta-
tistics; suffice it to say that the
world's consumption of sugar is now
practically 17,000,000 long tons of
2,240 pounds each, or 18,500,000 tons
of 2,000 pounds each. Of this prac-
tically 40 per cent or 7,500,000 tons is
beet sugar, grown and manufactured
in Europe, principally in those coun-
tries now involved in war-Belgium,
France, Austria, Germany and Russia.
With the exception of some 500,000
tons of beet sugar, grown in the west,
the sugar used in America is cane su-
gar. Beet sugar is seldom known east
of the Missouri river.
Of the cane sugar of the world
(practically 11,500,000 tons of 2,000
pounds each) the United States con-
sumes 3,000,000 tons annually-prac-
tically one-third of the world's pro-
duction of cane sugar. Of beet sugar
she consumes some 500,000 tons (the
yield of western beet sugar for 1914,
is estimated at but 300,000 tons). Con-
ceding that the western beet sugar
production will be 500,000 tons, it will
be noted that America uses but one
pound of beet sugar where she uses
six pounds of cane sugar.
By far the largest amount of beet
sugar grown in Europe is used by
England. Until this war began, Eng-
land used far more beet than cane
sugar. The present high prices of
sugar was caused largely by England
purchasing vast quantities of refined
Cuban cane sugar from American and
Canadian refineries, with vast quan-
tities also of 96 per cent Cuban sugar.
These purchases caused the world's
prices to advance to three times the
normal value of sugar, within ten days
of the declaration of war.
The most conservative estimates
show that at least one-third of the
world's annual supply of sugar-some
6,000,000 tons of beet sugar-will not
be produced this winter. It is also
probable that the production of beets
in the west will be considerably re-
duced, from 500,000 tons to 300,000
tons, for lack of beet seed from Ger-
Should the war cease today, the
European crop having been largely
neglected and destroyed, the factories
destroyed or damaged, and transpor-
tation disorganized, the harvest of
those fields which are not ruined will
yield but a small proportion of the
The world's production of sugar has
never exceeded the demand. Seldom
is there any surplus carried over from
one season to the other.
With the loss of one-sixth of the
world's supply for one year, it will
require several-years to. again balance
production and consumption, with
the probability of the practical de-
struction of industry in Europe.
Americans consume the greatest
amount of sugar per capita-some 90
pounds, or 3,500,000 tons per annum-
of which she produces, including that
from her insular possessions-Ha-
waii, 480,000; Porto Rico, 280,000; the
Philippines, 186,000; domestic beet,
500,000; domestic cane 300,000-prac-
tically 1,750,000 tons, produced by the
United States and her territories or
less than one-half of the American
consumption, making it necessary to
import ,principally from Cuba, 1,750,-
000 tons, at present prices, costing
$120.00 per ton or $210,000,000, which
retails to our people at $160 per
ton (8 cents per-pound), or $280,000,-
000, paid by the American consumer
for imported sugar.
Sugar is the only agricultural prod-
uct of any magnitude (except coffee
and tea) that America imports. Cane
sugar, under proper conditions of soil
and climate, can be, and is, produced
for much less than beet sugar under
the most favorable conditions. It can
and has been demonstrated that cane
sugar can be grown, manufactured and
sold at a profit, at less than the cost
to grow and manufacture beet sugar.
While fine crops of cane of the best
quality are grown in all the Gulf
states, in a belt averaging one hundred
miles from the gulf coast all of the
state of Florida is practically adapted
to the plant, particularly the penin-
sular portion of the state, where, prior
to "the war between the states," large
sugar plantations were found.
It is not probable, in fact improb-
able, that the world's supply of sugar
will meet the demand for at least
three years, in which time Florida
should so firmly establish herself that
it would be impossible to take the
business from her; having a soil and
climate equal to Cuba's for sugar
growing, with American methods of
culture and manufacture, she can, and
I believe will, yet produce all the su-
gar the nation now imports.
The probabilities are that not only
one year's crop of European beet su-
gar will be lost, but that fully two
years' crop will be lost, with the pos-
sibility of the destruction of the beet
sugar industry of Europe. That
sugar will sell for less than six cents
per pound wholesale, during the next
three years, is not, to be expected.
S. E. Twitchell, One of Calhoun County, Ill., Famous Apple Growers
Prominent Ohio Attorney Pleased With
Indian River Section
Mr. George H. Burrows, one of Cleveland, Ohio's prominent attorneys
visited Vero during the early part of December and was highly pleased. In
speaking of Indian River Farms near Vero, Mr. Burrows said:
"I want to express my approval of the Indian River Farms Company's
enterprise at Vero, Florida. I cannot call to mind a single objection. I have
gone into the matter of an investment very carefully for the reason that while
I am still a young man (I am 52), I feel I haven't much time for mistakes so
I have been cautious. I have some advantages to be sure, having owned sev-
eral farms and spent a portion of my life propagating fruit orchards in the
North. I felt I had some knowledge that would at least qualify me to judge
the advantages and disadvantages of markets, moisture, climate, soils and so
"I know something about the Western and Central parts of Florida, but
prefer the Indian River Section, Its close proximity to the Atlantic, its boat-
ing and fishing facilities and its Gulf Stream making this section, St. Lucie
County, quite immune from frost. The farther north you can locate in Florida
and still be immune from frost the less the freight the shorter the haul, and
the sweeter and better the fruit.
"The canal system of drainage in Indian River Farms is a wonderful piece
of engineering and effective; the heavy rains this past fall have given ample
proof of their efficiency where completed. While in Vero, Mr. Young, the resi-
dent manager of the Farms Company, showed me a tract of forty acres which
I optioned for myself and Cleveland friends so as to have Cleveland friends
next to me. I now have one on each side of me who bought without seeing
upon my say so; another thing that impressed me was the treatment I received
at the hands of the management at Vero. The hotel gives as good service as
could be wished for and it is a home-like hospitality. The people in and about
Vero frequent the Hotel evenings and it is new like a club house, every one,
including the ladies are hale fellows well met and you have no time to get
lonesome with bathing parties at the beach, automobile rides, boating and
fishing. It Is just such a proposition as will make you long to get back again
when you get away.
That it will sell for much more. is
highly probable, and that it will be
many years before the world's supply
will again meet the demand, is also
I have long advocated the culture of
cane and manufacture of sugar as one
of the most profitable and surest crops
for the southern states bordering the
gulf. Even under normal conditions
and in competition with the world, and
the "American Sugar Refining Com-
pany," I believe that the time is now
ripe, and the opportunity at hand for
Florida, with her fertile soil, semi-
tropical climate, and abundant rain-
fall, to establish an agricultural in-
dustry that will yield immense profits
to her farmers, merchants, manufac-
turers and capitalists.
My advice to all farmers is to plant
just as much cane this fall as possible,
as the demand for seed cane will be
great. Numbers of inquiries have
come to me recently for seed cane, that
most necessary and expensive item in
establishing a sugar plantation of any
Sugar or syrup making, however, to
secure the greatest profits, requires
modern apparatus, just as do the
modern dairy or creameries, cotton
factories or flouring mills. It means
co-operation between growers and
manufacturers, merchants and bank-
ers, the farmer to devote his skill and
labor to the production of the largest
tonnage of the best cane, the manu-
facturer to use the best modern ma-
chinery, apparatus and his best skill
in securing the largest amount and
the highest grade of sugar from the
farmer's cane. This is the practice
of the beet growers and manufac-
turers of Europe and the West. Also
that of the most progressive of the
Cuban growers and manufacturers.
Florida farmers, bankers and mer-
chants can, if they will, "get together,"
co-operate for mutual assistance and
secure what in my opinion will make
Florida the wealthiest agricultural
state in the union.
It is not necessary to discuss the
best localities. All have some advan-
tages. Each county in the state pro-
duces cane of the highest quality. So
far, its manufacture has been of the
crudest and most primitive type,
wasteful to a degree. With modern
apparatus, double the amount of sugar
can be obtained from the cane that is
now secured by the primitive and
wasteful methods employed.
Particularly adapted to cane culture
and sugar manufacture are the vast
bodies of rich lands of the southern
part of the peninsula, now being so
successfully drained and made fit for
culture. That these lands are pecul-
iarly adapted to cane culture has been
fully demonstrated. That they will
yield as large a tonnage of cane, with
as high a sugar content as do the
Cuban soils, has been time and again
With modern American methods of
culture, fertilizing, harvesting and
manufacture, Florida should, in but a
few years, if she will embrace the op-
portunity now offered her, add to her
other agricultural assets the enor-
mous amount now expended for im-
ported sugar, a sum now upwards of
two hundred and ten millions of dol-
lars per annum, and increasing an-
nually.-St. Louis Trib.
THE INDIAN RIVER FARMER
It is a hot morning in July when
Wilbur Kelkans strolls into the office
of Benjamin F. Bysset, coal dealer.
"I hope to goodness you have called
on business, Wilbur," Bysset smiles
moistly. "I haven't had a customer
"You've doped it right, Ben. I'm
going to order my winter's coal to-
"That sounds good to me," replies
the coal man. "How many tons this
When the order is written, Bysset
tenders Kelkans a dusty stool and
seats himself on a large sample block
"I understand, Ben, that some deal-
ers make fortunes in this business
simply by short-weighting," observes
The coal dealer jabs his knife into
the block of anthracite so hard that
, he knocks the point off of it and ex-
claims: "I don't see how they can
rob their customers and look them in
Kelkans tips his stool at the im-
minent risk of falling over and re-
marks: "They haven't your con-
"It's my platform to give men what
they pay for."
Kelkans ponders this for a moment.
"I wonder what you would think of
a story I heard the other day."
"Tell it to me."
"John Smith's wife is crazy for a
home. A real estate man offered John
a beautiful modern residence bn the
following terms: Smith to pay seven-
teen dollars a month for twenty.years
and the house then becomes his. If
he died in the meantime his wife would
receive a clear title to the property.
bmith turned the proposition down."
Ben drops his knife in astonishment.
"Why?" he demanded.
"Smith says he is afraid to tie him-
self up. He's paying twenty-five dol-
lars a month rent now, but he says
he can move or get a cheaper house
any time he needs to."
S"He's the meanest man I ever heard
of!" exclaims Bysset.
Kelkans drops his voice almost to a
murmur and remarks: "Ben, your
other name Is Smith."
c- Ben springs to his feet and ex-
claims: "What do you mean?"
"The home proposition is a lucid
way of showing what life insurance is.
You are denying your wife something
that she needs as much as a home.
If you die now, you short-weigh her.
"I throw up my hands, Wilbur.
When you slip one over on me like
that you've got me. Get out an ap-
plication blank. But next time-"
"Tell you that you're neglecting
something to get pitched out before
I show you what it is, eh? Not on your
An insurance policy is a mighty
fine thing and a fine little Christ-
mas present is a life insurance policy;
It protects your family when you can
no longer care for them; it is a barrier
between your loved ones and hardship.
But the best insurance on earth is
the earth itself-it can't get up and
run away, nobody can steal it from
you. Seeds can be planted in it,
brought to maturity, and the harvest
will afford not only sufficient for one's
own needs but the surplus can be sold
for the golden wherewithal that comes
in so handy-especially when you
haven't got it.
The best land to buy is land on
which you can eventually make your
home, land in a country that knows
no winter, that is cooled by ocean
breezes in summer, where you can
raise three or four crops a year, where
you can grow equally well grap'efrult,
p oranges, pineapples and vegetables,
hay and forage crops, where you can
I raise cattle, hogs and poultry. In such
a section is located Indian River
If you can't buy for cash, the next
best thing to do is to buy on the in-
stallment plan. Examine carefully
the contract for deed and see if it has
in it any provision for the protection
of the interests of your family in the
event of your death. A contract for
deed which has in it a clause provid-
ing for issuance of deed to your heirs
in the event of your death after pay-
ing 50 per cent of the purchase price
would be a good one to buy under. It
is sometimes not difficult to pay half
of the purchase price and if such a
clause were in your contract, you
would have a great satisfaction in
knowing that when you have paid 50
per cent that your family would re-
ceive a deed to the tract, and if it is
within your power to pay 50 per cent
and you do not do that you are short-
weighing your family. No man can
know the day or the hour-a falling
brick as you pass some construction
work, a skidding auto on an icy street,
a fall or a bad cold developing into
pneumonia-there are a thousand and
one things that might happen to you
and if it is within your power to put
your family in position to get a deed
for a tract of land on which they can
make a comfortable living, you are
neglecting an opportunity if you do
Three of the contract holders of the
Indian River Farms Company have
died within the last thirty days, but
none of them had so provided that
their families could take advantage of
the insurance clause; they had not
paid in the required percentage under
the contract, yet there was no doubt
but that any of these men could have
made payments aggregating 50 per
cent and would have done so had they
foreseen the future and had they so
provided their families would now
have deed to the farm without further
payment. Could there be anything bet-
ter for the protection of those depend-
ent upon you than the assurance that
deed for your Indian River farm would
be forthcoming in the event of your
death prior to completion of the con-
Those three men had no more pre-
sentiment of approaching death than
have you, and they did not prepare
for their families' future beyond mak-
ing monthly or annual payments. If
you live you know you can pay for
your tract, but if you die-can your
wife, can your children, keep up those
payments? Why not pay in enough
as soon as you can to insure their not
having to make any further payments
but that they may have what money
they have when you are no longer with
them, to begin active development of
the tract and insure themselves a
good living? You cannot tell the day
nor the hour. Be prepared. Make a
Christmas present to your family by
paying 50 per cent of your contract
price and insure them against the
future; that isn't much and it may
mean a good deal to them. Hand the
wife the contract with receipts aggre-
gating 50 per cent and say "Safety
We are puppets, Man in his pride,
and Beauty fair in her flower;
Do we move ourselves, or are moved
by an unseen hand at a game
That pushes us off from the board,
and others ever succeed?
Ah, yet we cannot be kind to each
other here for an hour;
We whisper, and hint, and chuckle,
and grin at a brother's shame,
However we brave it out, we men
are a little breed.
Canning Factory Proposed for Vero
E. H. Emerson, a Bostonian who bought an acreage of land in the Indian
River Farms nearly two years ago came down recently to look over his prop-
erty. He had 100 citrus trees planted on his place last summer and was so
pleased with their condition that he arranged to have six acres more set to
trees. Mr. Emerson is highly enthusiastic over this part of Florida and he
intends to spend next winter in a bungalow he will build on his land.
While at Vero Mr. Emerson became interested in the possibilities of the
canning business here. Although without experience in that line his business
judgment told him that a canning factory in this locality would be highly
profitable and he expressed a willingness to invest in one.
The matter of having a canning factory established in Vero has been dis-
cussed by the Vero Board of Trade as well as by individuals, but no action
has ever been taken because it was believed the time was not ripe for start-
ing one. Now that settlers are coming in so rapidly and the vegetable busi-
ness has reached such large proportions there is no longer any question that
the business would pay. Every year large quantities of fruit and vegetables
go to waste, either because they are not quite fancy enough in appearance
to warrant shipment or because they mature too late to bring profitable returns.
By utilizing all the fruits and vegetables grown in this section that are
suitable for canning a plant could be kept in operation practically every month
in the year.
Branch Store of Redstone Lumber & Supply Company
VERO COUPLES CELEBRATE WED-
Mr. and Mrs. Hy Lohse, formerly of
Rock Island, Illinois, were surprised
at their new bungalow in Vero, Flor-
ida, Christmas day by a party of fif-
teen friends who came to help them
celebrate their 25th wedding anni-
versary; included in the party were
Mr. and Mrs. H. Clemann and daugh-
ter Margaret, Mr. and Mrs. William
Orth, Mr. and Mrs. William Brasch,
Messrs. Louis, Edward and Alfred Cle-
mann and Charles Kutz, all former
Rock Island people.
The house was prettily decorated In
southern smilax, holly and large, yel-
low hibiscus. A bounteous supper was
served at a table bright with holly and
a small Christmas tree made an at-
A very enjoyable time was passed,
much of the day being spent in the
yard under the trees where the tem-
perature was 80 degrees. Mr. and
Mrs. Lohse moved to Florida four
months ago and are nicely settled in
their new home.
January 2nd Mr. and Mrs. Hans
Clemann celebrated their 34th wed-
ding anniversary. This was another
very enjoyable event to the many
friends and relatives of Mr. and Mrs.
Clemann who came to wish them
many more years of happiness.
Practical Gardener and Florist Ap-
proves Indian River Section
Mr. William F. Schaele, who is a practical gardener and florist and at the
present time in charge of the gardens of a large estate in Florida, was a
recent visitor to Vero. Mr. Schaele has spent three years in the South and is
well pleased and very confident of the future of the Indian River Section.
"I have just come in to look over the lands I purchased from the Indian
River Farms Company when I was here thirteen months ago," said Mr. Schaele.
"Their proposition looked good enough to me a year ago to buy a tract al-
though at that time only a small portion of the road and canal system was
done. I am agreeably surprised at the wonderful progress made along this
line in the past year.
"I am also well pleased to see the satisfaction with which the lands 'in
the drained district are being farmed, which convinces me that the drainage
system is a good one and will amply take care of the lands.
"I am also well pleased to see the growth of the town of Vero; when I
was here a year ago there was but one house built west of the Hotel; I see
today five new houses on one street being erected, also a new bank building
and many other good buildings already erected.
"I feel very much pleased with my purchase and have so much confidence
in the future of Indian River Farms that I have today let a contract for clear-
ing, fencing, and developing of my tract of land and will have it ready for
cropping next season. I expect to raise vegetable crops and also to do con-
siderable experimental work on my place.
"I am anxious to engage in the poultry business as I think this section
of Florida ideal for poultry raising and that there would be more money in
that business here than in the North."
10 THE INDIAN RIVER FARMER
Christmas Dinner Under the Palms
IF WE BUT KNEW.
Could we but draw back the curtains
That surrounds each other's lives,
See the naked hearts and spirits,
Know what spur the action gives;
Often we would find it better,
Purer than we judge we would,
If we only understood.
Could we judge all deeds by motives,
See the good and bad within,
Often we would love the sinner,
All the while we loathe the sin.
Could we know the powers working
To overthrow integrity,
We would judge each other's errors,
With more patient charity.
If we knew the cares and trials,
Knew the efforts all in vain,
And the bitter disappointments,
Understood the loss and gain.
Would the grim external roughness
Seem, I wonder, just the same?
Should we help where now we hinder,
Should we pity where we blame?
Ah, we judge each other harshly,
Knowing not life's hidden force;
Knowing not the fount of action
Is less turbid at its source.
Seeing not amid the evil
All the golden grains of good; ,
Oh, we'd love each other better,
If we only understood-Exchange.
SMr. and Mrs. J. E.
Wallbridge have ar-
rived from St. Louis
to begin developing
their land on Indian
River Farms. They
are residing on Paul
Four wild turkeys
and a large number
of quail were
brought in by a Vero
hunting party that
made a trip to the
vicinity of Okeecho-
bee and Fort Drum
Dec. 20 to 22. Dr.
Near Vero W. H. Humiston of
Near Vero Cleveland, Ohio, J
W. Burke of St.
Louis, W. T. Humiston and Ralph P.
tHayes of Vero made up the party with
J. L. and J W. Knight as guides.
Miss hiattie Tuten, daughter of Mr.
and Mrs. L. G. Tuten of Vero, was
married recently to Mr. James B. Hall
of Boynton. They are making their
home at that place.
H. N. Gray has erected a barn on
his farm northwest of Vero and will
enlarge his house later.
S. E. Twitchell and daughter, of
Meppen, Ill., Mrs. Charles Sun and
son of Alton and Mr. and Mrs. C. A.
Twitchell, -aughter Fay and sons
Oscar and Ray, of Meppen, are spend-
ing the winter in Vero. They are oc-
cupyilig Mr. R. J. Young's house.
Marvin and Freeman Knight brought
in the first deer that were killed by
Vero hunters this season. They
bagged two on the Indian River
Farms, a short distance southwest of
While in Vero recently Mrs. Hattie
E. Chamberlain made arrangements
for the development of her twenty-acre
tract on the Indian River Farms. She
will have it cleared and fenced and
nineteen acres set to citrus fruits this
Isaac Sexton of Fountaintown, Ind.,
will spend a part of the winter on Sex-
ton Bros.' farm west of Vero. Mr. Sex-
ton's sons, W. E. and Bert Sexton, are
Lateral A, Looking North From Its Junction With
Sublateral A-8, a Part of the Successful
Drainage in Indian River Farms
acres of land on the
Indian River Farms.
N. D. Jandreau,
the Vero barber, has
found his business
growing so rapidly
that he has had to
install a second
chair in his shop.
G. B. Keehner, who
came here recently
from Hardin, Ill., is
working on it.
Arthur Prange of
Mt. Olive, Ill., and
W. H. Prange of
New Douglass, Ill.,
were here recently
looking over the
holdings of the In-
dian River Farms.
H. S. Parsons of
Baltimore, Md., is
From Roscoe, Ill., to Vero, Florida, by
Not quite a cent a mile for gasoline was spent by Mr. and Mrs. Robert
T. Ogilby of Roscoe, Ill., on their automobile trip to Vero. They drove a-
roadster. The gasoline bill came to $19.91 for the 2,000 miles. Their route
took them through Chicago, Lafayette, Ind., Indianapolis, Seymour, Ind., Louis-
ville, Bardstown, Cave City and Bowling Green, Ky., Nashville, Murfreesboro
and Chattanooga Tenn., Atlanta and Valdosta, Ga. From Valdosta they ran to
Jacksonville and thence down the East Coast to Vero.
The trip was a delightful one in every way, according to Mr. and Mrs.
Ogilby and they were especially delighted with the scenery along the East
Coast, although they encountered bad roads between Jacksonville and St.
Augustine while making a detour around the new rick road now in course of
construction. Through Indiana, Kentucky, Tennessee and Georgia and from
St. Augustine south they say the roads were all that could be desired.
a new resident of Vero. Mr. Parson's
health broke down while he was at-
tending school and his physician ad-
vised him to come to Florida to re-
cuperate. He has purchased twenty
acres on the Indian River Farms and
will develop his place at once.
0. E. Palmquist and family have ar-
rived from Illinois and are living in
the new house recently built for them
on their land in the Indian River
Dr. and Mrs. W. T. Humiston of
Cleveland came down to spend Christ-
mas with their son, W. T. Humiston.
Dr. Humiston has returned home but
Mrs. Humiston will remain several
months with her son at his beautiful
bungalow on the Indian River Farms.
Mr. and Mrs. J. W. Burke of St.
Louis, Mr. and Mrs. J. W. McClune
of Peoria, Ill., and Miss Margaret P.
Moffett of Cleveland, who came down
on the last excursion in December,
made up a jolly fishing party to the
main canal one morning while at Vero.
meantime, his son and J. V. Atkins are
operating the machine.
It has been fully demonstrated that
the tractor will piow any land and has
sufficient power to turn the land at
any desired depth. Although espe-
cially valuable for working muck
lands, the tractor can be operated on
any type of soil, even on ground that
is covered with palmetto. Mr. Bible
will purchase a palmetto plow which
will make grubbing out the palmetto
roots before plowing unnecessary.
W. M. List of the List & Gifford
Construction Company of Kansas City,
which has the contract for the ditch
excavation on the Indian River Farms,
visited Vero recently and made ar-
rangements for a general speeding up
of the work.
In order to get the sub-laterals north
of the main canal completed within
contract tigne a force of nearly 100
men has been put to work digging by
hand. They will dig all the sub-later-
als between Lateral A and the Range
0. E. Palmquist' Bungalow Near Vero
They returned to the hotel at noon
without any fish, but with a lot of
fine excuses for their bad luck. A re-
port was started among the other
guests that the fish ate their bait and
started to climb up the poles for more,
but this was emphatically denied by
all the members of the party.
More houses for Vero is the slogan.
Mrs. Hattie E. Chamberlin of Kansas
City is considering the purchase of
several lots on which to build houses
for rental purposes. Homer Kerr of
Gallipolis, Ohio, who came in on the
last excursion, has also about made up
his mind to do the same thing. There
isn't any question as to the value of
such an investment for the demand
for houses in the rapidly growing town
of Vero is today somewhat abnormal.
We need more houses and we need
them now. The man investing his
money in this enterprise promises to
be richly rewarded.
The problem of plowing muck lands
and getting them into condition for
crops has been solved by the advent
of a Chase tractor, which will be oper-
ated on the Indian River Farms by
*H. L. Bible and his son, J. C. Bible.
Mr. Bible is a wealthy Chattanooga
man who came down several weeks
ago with the expectation of spending
the winter if the country suited him.
Every day here made him more en-
thusiastic and when the Chase Motor
Truck Company sent one of its trac-
tors here for demonstration purposes,
Mr. Bible became interested in the
machine and purchased it. He has
gone to Chattanooga to purchase sev-
eral types of plows and will return
with his family to remain. In the
Line canal and some of the sub-later-
als east of Lateral A.
Mr. List also put a double shift on
the Bucyrus drag line, which is dig-
ging Lateral B and the big machine is
now working night and day. He is
considering the purchase of two addi-
tional excavators to help on the sub-
laterals and boundary line ditches.
A. N. Wirel of Cleveland, Ohio, who
is largely interested in apple growing
in the Bitter Root district of Montana,
looked over the Indian River Farms
this week. He was highly enthusias-
tic both with soil conditions and the
citrus groves in this section. E. J.
Long, a cloak and suit manufacturer
of Cleveland, accompanied him.
Mr. S. B. Dobbs, a big Philadelphia
contractor, has written that he will
visit Vero soon for the purpose of
looking over the building field. Mr.
Dobbs was here last winter and says
in his letter that he was very favor-
ably impressed with the possibilities
of Vero. Vero is badly in need of more
business blocks, and if Mr. Dobbs de-
cides to invest here, he expects to put
up a number of fine buildings. The
need for more business buildings and
stores is. growing constantly. A
grocery store, agricultural implement,
feed and seed store, furniture store,
bakery and meat market could all be
made to pay good profits.
Since the hunting season opened
many people in Vero and on the farms
have been eating ducks, quail and tur-
key. Resident Engineer Hayes
brought in a half dozen fine blue bills
shortly after daylight Friday morning
and this afternoon he bagged a wild
turkey in a hammock Within five miles
THE INDIAN RIVER FARMER 11
of Vero. Jimmie and J. W. Knight
have gone farther back into the woods
after deer. All kinds of game are
more plentiful this year than for a
Eli Walker has opened a fruit store
in the small building formerly used
as a barber shop. R. G. Huckaby is
conducting it for him. Besides
oranges, grape fruit, and tangerines
from Walker's grove, Mr. Huckaby
will have on sale cocoanuts, apples
and other kinds of fruit in season.
Silas Long and Truman Wilson of
Lincoln, Neb., have started developing
Mr. Long's land in Section 9 on the
Indian River Farms., They made the
trip to Vero by automobile.
Haritos Hatri Lucca, an Italian
truck gardener, who came to Vero
from Jacksonville, has purchased
twenty acres on the Indian River
Farms and is at work developing it.
Mr. Lucca learned vegetable growing
in his native country and is enthu-
siastic concerning the possibilities of
the business on the Indian River
Pocahontas Park shows a big im-
provement as a result of some work
done recently in clearing of the
weeds, underbrush and some of the
less desirable native trees.
E. D. Ingham, who already owns 120
acres on the Indian River Farms, has
bought eight acres across the road
from the home of G. L. Scott, paying
$150 per acre for it.
Vero will have a -drug store about
the first of the year. It will be oper-
ated by Dr. L. A. Peek, proprietor of
the Pioneer Drug Store of Fort Pierce
and will be located in the new bank
4 building. Judge Andrews has ueen
working hard to get a drug store in
the bank building and the success of
his efforts will mean a big thing for
Vero. A furniture store and an up-to-
date grocery are the next things on
the list to go after.
Carl Schwarz of Kansas City has
taken charge of the office of the List
& Gifford Construction Company in
Vero, leaving John I. Hallett, who is
in charge of the work here, to devote
all his time to his duties as superin-
Awnings have been placed around
the business and office rooms in the
new bank building and an acetylene
lighting system has been installed.
The building is now complete through-
Florida Manager A. W. Young pur-
chased a new Ford car for the use of
the Indian River Farms Company in
Vero. Mr. Young went to Fort Pierce
himself to drive the new car home.
Within half a mile of the hotel the
gasoline gave out and a passing car
towed him the remainder of the dis-
E. L. Harmon of St. Louis came
down to spend the holidays with his
family at tneir home west of Vero on
the Indian River Farms.
Mrs. M. E. nallett of Marion, Ia.,
has arrived in Vero to spend the re-
mainder of the winter at the home of
her son, J. I. Hallett.
D. A. Moran of Chicago accompanied
by his mother, Mrs. A. M. Moran, came
down Christmas week to remain until
after the holidays. Mr. Moran owns
a place on the Indian River Farms,
which he intends to develop soon.
Chester Claar of Moline, Ill., has re-
turned home after spending several
weeks in Vero. He cleared off his lot
in town and prepared two acres of
land to be set to trees this winter.
Calvin and J. V. Claar of Moline, Ill.,
are also here and will each set about
five acres to trees.
Robert G. Huckaby has sold his
house, recently completed on Osceola
boulevard, to S. E. and A. C. Twitchell
of Meppin, Ill. They have enlarged
the house and will occupy it with their
families until spring.
K. W. Brewer of Miami visited
friends in Vero recently on his way
north to spend the holidays in Indiana.
Miss Louise Santana, stenographer
for the Indian River Farms Company
at Vero, enjoyed a Christmas vacation
at her home in Buena Vista, Fla.
Mr. and Mrs. A. B. Lingenfelter and
son, Roy, of Indianapolis, Ind., spent
a week at Vero recently. Mr. Lingen-
felter owns land on the; Indian River
Farms, which he intends to begin de-
veloping next year.
Two Christmas entertainments were
held in Vero this year. On the
Wednesday before Christmas the chil-
dren of the Vero school gave an appro-
priate program that lasted nearly all
day. It consisted of songs, recitations
and other appropriate exercises.
On Christmas eve the Vero Sunday
school gave an entertainment at the
schoolhouse, when Santa Claus ap-
peared and presented each child pres-
ent with a stocking filled with candy
and oranges, taken from a handsomely
decorated Christmas tree.
The Vero postoffice had its first real
Christmas rush last month. Post-
master Jones had all he could do to
take care of the big amount of mail
coming in and going out. Business for
the office reached a high water mark
on the Monday before Christmas.
William Thornm of New York City has
arrived to begin developing his land
on the Indian River Farms.
D. F. Zigranz and family and Frank
Uluman of Batchtown, Ill., and D. D.
Cockrell of Hardin, Ill., are recent ar-
rivals among the new settlers on the
Indian River Farms. They have
started the development of their land.
E. R. Seidler, assistant Florida man-
ager of the Indian River Farms Com-
pany, and William Atkin, cashier of
the Farmers' Bank of Vero, have
formed a partnership in the fire insur-
ance business. They represent a line
of five strong companies. The firm is
known as Seidler & Atkin and its of-
fices are located in the bank.
Motoring From the Frozen North to
Sunny Southern Florida
As told by J. V. Claar of Moline, Ill.
The Farmer has received so many
queries regarding the cost of motoring
to the Indian River Section of Florida,
that we thought we would give the ex-
periences of some of those who have
motored down, letting them tell about
the condition of roads, amount of gaso-
line and the routes they used.
Mr. J. V. Claar, formerly of Moline,
Illinois, motored down to Vero, start-
ing from Moline on the 12th of Novem-
ber, and has described his trip as fol-
"We left Moline on Thursday, the
12th, said Mr. Claar, going to Cham-
paign, Illinois, where we stayed with
my son and saw the football game be-
tween Illinois and Chicago. We left
Champaign on the 15th and went to
Terre Haute. The next day, we went
by way of Indianapolis to Louisville,
making 202 miles that day. We then
visited the Lincoln Farm which was
close to our route, where they have
erected a very beautiful monument;
saw the cabin Lincoln was born in.
About 35 miles from there is the Mam-
moth Cave. We stayed there two
days, took a ride 360 feet below the
surface-some magnificent things to
see in that cave.
"Over a very rough country we then
started for Nashville and experienced
some cold weather; snowed one whole
day but it did not stop us from travel-
ing. From Nashville we crossed the
Cumberland Mountains into Chatta-
nooga. Believe me, those were some
mountains to cross but our little Ford
got there just the same.
"Well, we got to Chattanooga safe
and sound, stayed there two days;
took in Lookout Mountain, Missionary
Ridge and the Cemetery at Chicka-
mauga. I used to soldier there in 1898
but the city had grown so I was lost,
but the battlefields looked the same.
"On Monday morning we started for
Atlanta and Macon, Georgia, on the
finest road I ever saw. We ran 418
miles in two days and did not run
after dark. One morning we started
out before breakfast, ran forty miles
and then had our breakfast. The
worst roads we had were from Madi-
Owners of lands lying along the
west side of the railroad tracks and
adjoining the town site, which were
not company lands, have joined to-
gether in digging a ditch that will
empty into the company's town site
ditch at the south end. This will bring
quite an acreage of good land into cul-
tivation which will greatly improve
appearances from the railroad, and it
was for this reason that Florida Man-
ager A. W. Young gave the land own-
ers permission to drain into the com-
pany's town site ditch, which, when
constructed, was made large enough to
care for any abnormal condition which
might arise and then some without
taxing its capacity.
Max Swimmer of Tampa, Fla., was
in Vero recently looking over .his prop-
erty on the Indian River Farms. He
owns land in Section 29 and a busi-
ness lot in Vero. Mr. Swimmer
bought his land two years ago, when
the development work was just start-
ing, and he could hardly believe his
eyes when he saw what changes had
taken place since his last visit.
H. Lakin, one of the new settlers
on the Indian River Farms. spent the
holidays at his former home in Somer-
ville, N. J.
Bert Sexton, manager of the Sexton
Bros. farms, returned to his former
home in Shelbyville, Ind., to spend
son, Florida to Jacksonville, 118 miles
of heavy sand. It took us a whole day
to run that and if it had not been for
our good natured chauffeur, Chester
Claar, I suppose we would be there
yet. But we got to Jacksonville where
we stayed all night and started for
Vero the next morning and saw some
of the most beautiful sights you ever
"We decided we would camp out for
one night so we did; drove alongside
the road, built a fire, cooked supper
and had a good sleep under a pine tree.
After we had breakfast next morning
and the dishes were put away, we con-
tinued on our journey towards Vero.
We were not in any hurry for every-
thing was too beautiful along the road
to drive fast. About four in the after-
noon, we got to Sleepy Eye Lodge
where we met a jolly bunch of good
"We made this trip in about nine
days, actual running. My car regis-
tered 1,814 miles. No rain-the finest
of weather except it snowed one day
in Tennessee. We never had as much
as a puncture and we landed here on
the 27th of November and haven't had
a puncture yet and we use our car
"It was the finest trip I ever made
in my life and I am well pleased with
the country-it is far better than I
thought it was. I have cleared my
lot and will start plowing this week.
I intend to plant 200 grape fruit and
100 orange trees sometime in January.
My brother, Calvin, plowed four acres
"We used on our trip as near as I
can figure about 100 gallons of gas-
that is an average of 18 miles to the
"Lots of people are coming here
every week and every one I talk to
is well pleased with their land.
Everybody is busy-some ditching,
plowing, fencing and planting trees.
If a man wants to work, he can't help
but make money here, but if he doesn't
want to work he had better stay away
unless he has means enough to hire
his help, but it sure is a poor man's
Venison took the place of beef on
the bill of fare at Sleepy Eye Lodge
last Wednesday noon. Mr. Young and
W. T. Humiston went hunting on the
island the day before with three of the
Knight brothers and brought back two
deer. Close cross questioning of Mr.
Young and Mr. Humiston brought out
the fact that they had nothing to do
with the actual killing of the deer, but
they intend to try it again next week.
Hendry and Penney are highly
pleased with the business their new
store has been doing. Vero could get
several more up-to-date stores imme-
diately if business rooms were avail-
able. John Powers, proprietor of the
Indian River Provision Company of
Fort Pierce is anxious to start a
grocery and meat market here and a
furniture store would come if there
was a place for it.
Five new houses are either going
up or have just been completed on
Cherokee street between Osceola
boulevard and First street in Vero.
William Atkin, cashier of the Farmers
bank of Vero, is building a nine-room
house. His son, J. H. Atkin, secretary
of the Redstone Lumber & Supply
Company, will have one of eight rooms.
Across the street F. Oberlander and
W. E. Ebert, both recent arrivals, will
have smaller houses, and A. W. May,
formerly of Kirkwood, Mo., has a five-
room cottage in the same block.
Citrus Exchange Packing House at Vero in Course of Construction
12 THE INDIAN RIVER FARMER
Work Your Home Garden the Year Round Raise Foodstuff for Your Farm Stock
Now is the time for the farmers of Florida to plan to raise The South is nature's own corn and hay country, yet Florida
all their food supplies before allotting acreage to their cash crops, farmers pay Iowa and Kansas corn growers large sums annually
Every farmer in the South should arrange to make all the vege- through merchants and dealers for hay and grain and meat.
tables, meat and grain that his family and his stock may require The Iowa and Kansas farmers and the merchants usually ride
during the year from his own acres and not buy from the supply in automobiles at your expense. Why not reverse the situation,
merchant. n It is estimated that the South spends eight hundred or at least why not raise corn, hay and meat on your own place
million dollars a year for hay, grain and food supplies. In other and save enough to buy an automobile for yourself and family?
words, the South exchanges its big cash crops for food that can be Don't say that you cannot do it. There is too much evidence
grown at home at one-half what it costs at the store. Make a start to the contrary. Numbers of Florida farmers make corn and
in 1915 with a good home garden. Have vegetables growing all hay at one-third the cost at the supply merchants. They can
the time. Don't put in a few seed, raise vegetables to last a also make fine meat if they will take the trouble. This year the
month and then forget it. Plan a rotation of vegetables and corn crop of Florida has a value almost as great as that of citrus
fruits. With a little study, care and labor, this garden can be fruits. Observe what your progressive neighbor is doing along
made to produce the year round. It will save you money sure, the lines of home production; pitch in and follow his examDle.
and injured fingers, perhaps, in opening canned stuff! The home Your cash crops, be they cotton, vegetables, potatoes fruits or
garden is the most important feature of the farm to the farmer's tobacco, should be secondary. Arrange first to live at home,
wife. See that yours has the best in the neighborhood. It requires but be sure that you board at the same place! The cash crop
a little time and thought in the planning, but it pays in the end. item is made easy if you consider the trend of the times.
-H -OUT~ls FOREMOST SEED-S-M_ -N
Hastings' Seeds for Florida Farms and Gardens
The needs of Florida farmers, gardeners and truckers have
been a special study with H. G. Hastings & Company for many
years. They have learned the crops that will do best in this
state and the varieties which give the greatest yields. Hastings'
offerings to Florida customers are of the things with which they
can succeed, therefore. The seeds sold by Hastings & Company
satisfy the buyers, and hence their trade in the state has been
growing year after year. In starting a home garden as in plant-
ing a crop of corn it is of vital importance to get a stand of vigorous,
healthy plants the first time. Hastings' seed can be depended
upon to give this if conditions are not altogether unfavorable.
They cost so little more than seeds of less vitality-often not
any more-that it is real economy to buy and plant them.
LWhy You Should Have Hastings' 1915 Catalog -
What the modern best selling novel is to the book-lover
Hastings' seed catalog for 1915 should be to the Florida farmer.
Its one hundred pages tell the story, in words and pictures, of
all the seeds and plants that the Florida gardener and farmer
should plant. Every detail is covered, including kind, quality
and cost. A striking departure is a two-page signed letter by
Mr. H. G. Hastings to the farmers of the South which he calls
"My face-to-face talk with you." It should be read by every
farm owner and every "renter" in the South. The flower and
vegetable seed premiums offered in the catalog present an oppor-
tunity to beautify the house and increase home garden plantings
free of cost. This beautiful and useful book will be mailed free
on request. Write for it today.
H. G. HASTINGS & CO.,
16 WEST MITCHELL ST. ATLANTA, GA.
THE INDIAN RIVER FARMER 13
Indian River Section Well Represented
in Fruit Displays
A display of the resources of St. Lucie County that is attracting much
attention from strangers as well as residents has been installed in the Jack-
son-Luce-Gladwin store in Fort Pierce. It will be maintained there permanently
for the purpose of giving visitors an idea of the vast agricultural possibilities
of the county and to show the people of one section what the other sections
A long list of fruits, vegetables and forage plants are represented in the
exhibit. Hundreds of people have visited the store to inspect it and even
many of the older residents expressed surprise at the quality and varied char-
acter of the exhibits.
The people of Vero and vicinity are especially proud of their display, which
is conceded to be the largest and best from any single section of the county.
It was collected by the Vero Board of Trade and is representative of the county
as a whole.
With but few exceptions the articles shown in the Vero section were gath-
ered from fields and groves where they are being grown commercially. Dr.
M. J. Barber of the Huston Fruit Company on the Indian River Farms fur-
nished a sample of fine Rhodes grass hay, para grass and a fine bunch of
green peppers. Three mammoth egg plants from the A. Bodin farm adjoining
are attracting much attention as are some big sweet potatoes and Chinese
Giant velvet beans from the Sexton Bros. Farms. From the demonstration
farm were taken a sample of Cuban sugar cane, Japanese cane, a dasheen
plant and a huge Hawaian yam. A. E. Conway furnished some fine Irish pota-
toes grown this fall from Florida seed.
The display of Vero fruit was as interesting as its vegetables and for-
age crops. The E. C. Walker grove furnished a beautiful bunch of Indian
River and pineapple oranges and some big navel oranges from the J. J. Rob-
erts grove were also greatly admired. An immense shaddock from the Walker
grove proved to be a feature of the exhibit. Some tangerines from the N. 0.
Penny grove almost twice the size of ordinary ones and some immense Duncan
grapefruit from the C. C. Crane grove completed the collection of fruit.
In connection with the exhibit the Jackson-Luce-Gladwin Company will
maintain an information department for the farmers of the county. All state
agricultural and horticultural bulletins will be kept on file and other literature
will be furnished those who desire it.
Illinois Man Impressed With Good
Class of Settlers in Indian
A former Illinois man who has tfaveled about over Florida and other
states, is an ardent East Coast enthusiast.
After spending two years looking for land that suited them in Florida,
S. A. D. Hall and Sam Hall, of Nokomis, Ill., came to Vero and found it in
three days. They optioned fifty acres on the Indian River Farms before they
went home. During the last two years they have visited almost every fruit
growing section of the state in search of a place to locate.
"I inspected lands on the West Coast of Florida, also several propositions
on the East Coast," said Mr. Hall, "and I find more favorable conditions in
the lands of the Indian River Farms Company than any other place in Florida.
"I find the drainage system of the Farms Company perfectly adequate to
drain all their lands; their system of hard surfaced roads is being carried
out extensively through the tract
"Another thing which impresses me very favorably is the class of buyers
who are coming here and settling; they will make this section a very desirable
place to live."
Fort Pierce, Fla., Jan. 30, 1914.
Mr. New Settler, Vero, Fla.
Dear Sir:-We have lived in this State for
the past thirty years and can advise you intelligently
about the line we carry and the adaptability to this
country's needs. Hardware, Furniture, Farming
Implements, Studebaker Wagons and Buggies.
Dynamite in stock.
Write, or better still, call and see us.
Tennessee Man Amazed at the Variety
of Crops Raised in Indian
One of Vero's most delighted visitors was Mr. J. M. Vanzant of Chatta-
nooga, Tennessee; Mr. Vanzant spent some little time at Vero, looking over
Indian River Farms.
"The excellent groves are heavily laden with the finest fruit I ever saw
and the variety of crops that can be raised is amazing. I can conscientiously
recommend this section," said Mr. Vanzant before leaving. "I have investi-
gated the land of the Indian River Farms Company and find it better than
Stick to the Farm
With winter coming on, and the
crops safely harvested and stowed
away, many young men of the farms
will be casting longing eyes toward
the great cities.
They would leave the green fields
and their pleasures and seek the glare
of the electric lights and the allure-
ments of the great white way.
They would taste of the greater life.
And therein lurks the most haunt-
ing peril that confronts our country
today, for the nation is dependent up-
on the farmer.
Our population is increasing by leaps
and bounds, and millions of additional
mouths must be fed each year.
From the soil of the farms must
come the produce which sustains life
and body for the countless thousands
who throng the cities.
And year by year young men of the
country are leaving the farms to seek
their fortune in the human bee hives.
And each one who forsakes the farm
reduces the producing capacity of the
country, although our constantly in-
creasing population calls for greater
Young men of brains are needed on
the farm. Their presence there means
much to their country-a thousand
times more than they realize.
The city offers but one chance in a
hundred for success, for every large
city is already over populated, and for
every job worth the having there are
Today, as we write this article,
every city in the country is groaning
under the burden of its unemployed.
Many hundreds of thousands of peo-
ple are without bread and wholly de-
pendent upon charity. That is the
condition of the great cities today-a
condition which should not appeal to
any intelligent young man from the
The farm offers the young man a
life of honor, and of peace, and of
The glare of the electric light offers
him all that he should not have.
Young men of wisdom should stick
to the farm.
Fools have no wisdom to lose.-St.
Royal Palm Nurseries
Will Supply All Your
SVaried Planting Needs
t cIt requires years to establish a reputation for
a nursery. The operators must be men of
integrity and reliability. There must be soil
as well as climatic conditions favorable to the
growth of healthy and sturdy stock. It is also very essential that the
builders of a nursery are men of painstaking care, with seasoned argicul-
tural and horticultural knowledge and infinite patience. For thirty-one
years Reasoner Brothers have labored with the ultimate object of building
up nurseries the stock of which can be relied upon as being the very best
as well as most complete in assortment and variety to be found.
Citrus and Other Fruits for the Gulf Copst Country
Oranges, grapefruit and other citrus trees perhaps more than those of any
other fruits must be true to name as it takes severalyears to prove, by the
fruits thereof, what the original label on the tree states as to kind. The
citrus section of Reasoner Brothers' Royal Palm Nurseries embraces almost
countless varieties of the best there is in oranges, grapefruit, tangerines,
limes and other members of the citrus family. This division, as well as
all others, has been developed to i ts present state of efficiency through untir-
ing and conscientious effort on the part of the owners.
Trees, Plants, Shrubs, Vines and Bulbs Without Number
In ornamentals, Royal Palm Nurseries offer a great variety from which selection can be
made. Hundreds of sorts of plants, shrubs, bulbs, vines and trees have been given space
in them. Until one has studied the interesting Royal Palm Catalog no idea can beformed
of just what this nursery has for all concerned in beautifying home grounds.
The catalog of the RoyalPalm Nurseries gives
in condensed form the fruits of many years of
nursery experience and a large amount of
patience and toil on the part of its compilers.
The book shows thatthe RoyalPalm Nurseries
offer an inexhaustible stock of up-to-date ma-
terial, and contains valuable and reliable data
*that should be read by every farmer and
grower in the Gulf coast country. Yours for the- -
asking! Write today for it!
REASONER BROTHERS .
176 Benedict Ave., Oneco, Fla. .
14 THE INDIAN RIVER FARMER
Proposed Fair for Vero
The Indian River Growers' Association held one of the most largely at-
tended and enthusiastic meetings it has ever had. Eleven new members
were taken in, most of them new arrivals.
A. E. Conway submitted a comprehensive report containing suggestions for
an agricultural fair in Vero next March. It was decided that if the'fair is held
to make it local in scope the first year. This will pave the way for a county
fair at Vero later. A committee was appointed to find out what can be done
toward having prizes donated for the best exhibits. The fertilizer companies,
machinery companies, local merchants, Florida East Coast Railway Company
and the Indian River Farms Company will be asked to help. The committee
will report at a special meeting in two weeks.
An important and what is believed will prove a beneficial change in the
conduct of the organization was made by the election of Frank Harris as
Secretary and Manager. Mr. Harris will receive a compensation to be fixed
by the Board of Directors and will devote a part of his time to the work of
the Association. He will establish an office in Vero. The executive commit-
tee was instructed to confer with the Vero Citrus Growers' Association in
regard to obtaining the use of the new citrus packing house for packing vege-
tables. If satisfactory arrangements can be made, it will give the members a
chance to have their beans and tomatoes packed and shipped in car load lots
under the Association brand.
Redstone Lumber & Supply Company
Lumber, Hardware, Supplies
Fairbanks-Morse Engines; Aetna Dynamite;
Bowkers Pyrox Sprays; Universal Plows
"Let us quote you on that lumber bill"
VERO : : : : =LORIDA
REMARKABLE SUCCESS OF
VERO'S FIRST WOMAN FARMER
That it pays and pays big to ship
quality produce, properly picked and
packed, has been demonstrated by
Mrs. L. W. Watts, the first woman
farmer on the Indian River.Farms.
Seventeen crates of beans shipped
by Mrs. Watts from her farm west of
Vero sold for the highest price re-
ceived by any grower in this section
up to the time this was written. They
brought $6.00 a hamper in New York
City at a time when beans were being
quoted on all the markets at $5.00 a
.Mrs. Watts' beans have been bring-
ing big prices all season and none
have sold for less than $3.50 a hamper.
Her net returns on the beans that sold
for $3.50 a hamper were $2.45 a ham-
per, and when it is remembered that
beans ordinarily yield from 150 to 250
hampers per acre, it is easy to see
why so many Florida bean growers
Mrs. Watts' success is striking proof
of the importance of sending vege-
tables to market in the best possible
condition. Her picking was done at
exactly the right time and every ham-
per was sorted and packed so that it
went onto the market as a fancy pack.
The result is seen in the returns, which
more than repaid her for the extra ex-
pense and care.
Until Mrs. Watts moved onto her
Indian River farm last February she
had no experience whatever in farm-
ing. She set out with a determination
to succeed and although the results
from her first crop on the new land
were not entirely satisfactory, her
land is now demonstrating what it
Mrs. Watts has had unusual good
luck with chickens from the begin-
ning, and anybody who believes that
chickens will not do well in Florida
should see her fine flock of Rhode
Island Reds. Without previous expe-
rience with poultry she bought a small
flock of good stock and raised more
than 200 chickens last spring and sum-
Although her few months as a farmer
have not been without their hardships
and disappointments, Mrs. Watts has
not lost her early enthusiasm and be-
lieves she has found the life that will
give her health and happiness as well
as big financial returns.
In E. C. Walker's Grapefruit Grove
Eli C. Walker's Little Story of Success
Several years ago, Mr. Eli C. Walker located in the Indian River Section
of Florida, taking up his abode on a little tract where six orange trees had
been set out some twenty odd years before and a little old cabin had been
erected; for neighbors, he had the quail, the pheasant and the wild turkey.
The first year he planted three acres of beans which netted him $1,400 and
that in four months' time; with that $1,400 he laid the foundation of his pres-
ent magnificent grove, setting out a number of trees that year and each year
followed the plan of setting out as many trees as he could. He has about 18
acres in grove, about 10 acres of which are in bearing, four acres just coming
to bearing and the balance, three, two and one year old trees, and each year
more of the trees come to bearing and the older trees bear more heavily of as
fine fruit as can be found anywhere in the State of Florida or the United
States. He values his place in the thousands for the reason that it will be
but a year or two off until it will be producing a big rate of interest on a
large amount of money, and he probably wouldn't sell his grove even if some-
body offered him an immense sum for it as he says: "I would just start in
and build another grove as close to this one as I could get." Mr. Walker is
going to build a fine home on King's Highway at Vero, one of the finest in
the county-and all this magnificent grove, and fine home originated from
three acres of beans.
Even those who have seen the Walker grove in former years would be
surprised at it this season. The trees are more heavily loaded than ever be-
fore and the fruit seems bigger and of higher average quality. D. M. Morton,
the Citrus Exchange Organizer went through the grove a few days ago and
declared it to be the finest he has ever seen. He could hardly believe the
trees have never been sprayed and said practically every box of oranges and
grapefruit on them would class as highest grade fruit. Mr. Morton has spent
all summer visiting groves along the Indian River and including Merritt's
Island and says he saw nothing to compare with the Walker Grove.
F. E. C. AGENT EXPECTING
Among the enthusiastic and expect-
ant boosters of a big tourist season
stands T. C. Martien, city passenger
agent of the Florida East Coast Rail-
way. Mr. Martien comes in direct con-
tact with a large number of tourists
who purchase tickets for points along
the East Coast, and is well informed
on present conditions and what to
Speaking enthusiastically, he said:
"If indications and information gath-
ered from various sources and individ-
uals are true, the largest number of
visitors ever in Florida at one time
will be here this winter. Among rail-
road men the belief prevails that
everything will come on the jump this
year, and that when the tide really
begins to move this way it will come
with a rush.
"We have received numerous re-
ports from our agents in the North
about the large number of inquiries
made about Florida and conditions
here. This comes from those who have
never been here before, and does not
include the thousands of regular win-
"Fully three-fourths of the number
of inquiries are from persons whom
we will see this year in Florida. They
will far exceed the number here last
"I recently talked with a friend who
saw a letter from a big hotel man-
The thing that goes the farthest .
Toward making life worth while
That costs the least and does the most
Is just a pleasant smile.
It's full of worth and goodness, too;
With hearty kindness, blent,
It's worth a million dollars and
It doesn't cost a cent.
LARGE CROWDS THIS YEAR
ager to his representative in the North
telling him to come home, all reser-
vations had been made and the hotel
rooms promised up to as late as
'March. This speaks well for hotel
men, and although I am not so familiar
with what's going on among hotels, I
have learned from others that prepa-
rations are going forward to accommo-
date extra large numbers.
"Another thing that will bring a dif-
ferent class to Florida is the horse
racing to be held in Havana this fall.
The people attending these races will
surely take short runs into this state,
and they will return with a fine im-
pression and will come again. Others
will come and stay, but a large num-
ber who have never been in Florida
before will thus have the opportunity
of taking a run into the state.
"There is considerable talk of hard
times and a shortage of business. I
do not doubt but what there is some
pressure felt among some businesses,
but these firms should wake up and
take advantage of this winter's tour-
ist travel. The homeseekers will come
by the thousands and the land com-
panies should do a gratifying business.
"Already the parties of Western
homeseekers are arriving in the state,
and there are several thousand here
"A big season is promised Florida,
and the people should expect and pre-
pare for it."-Fla. Met.
Let Us Do Your Work
We are prepared to take contracts for
clearing, plowing, hauling, fencing, build-
ing and planting.
Prices Reasonable Satisfaction Guaranteed
-For Estimates See or Write-
J. V. ATKINS
Ocklawaha Nurseries, Home of Flor-
ida's best fruit trees, easily reached
from all parts of Orange Lake, Semi-
nole, Osecola and Volusia Counties by
auto over hard surfaced roads, most
convenient for all planters and most
reliable in Florida. Write for Catalog.
OCKLAWAHA NURSERIES,Tangerine, Fla.
THE INDIAN RIVER FARMER 15
Growers' Association to Push No Fence Wealthy Cattle Dealer Buys in Indian
Law River Section
A largely attended special meeting of the Indian River Growers' Associa-
tion was held Dec. 12 at the Vero schoolhouse, when resolutions were adopted
asking Hon. A. D. Penny, representative in the state legislature from St. Lucie
county, to work for legislation which will give the farmers and fruit growers
of the county protection against range cattle.
Effort to have a "no fence" law enacted will probably be made in the
coming session of the legislature and the members of association want Judge
Penny to support this bill or. any other that will make it unlawful for cattle
owners to trespass on the property of others.
The committee in charge of the arrangements for the fair to be held next
spring in Vero reported progress as did the executive committee, which is
making plans for handling the spring crop of vegetables.
Applications for membership were received from the following persons:
Truman Wilson, H. A. Ldhse, 0. E. Palmquist, Silas Long, J. V. Claar, Calvin
Claar, Frank G. Franzen, C. F. Jewell and F. T. Currier.
FLORIDA BEST STATE FOR
The Florida Agricultural College is
one of the livest institutions in the
country; they are on the alert, work-
ing day and night sometimes for the
upbuilding of the state. The Florida
Grower has recently given an account
of the work of some of the members
of the college.
Professor John M. Scott is a grad-
uate of Kansas University and spent
seven years with the New Mexico
State College; he came to Florida in
January, 1907. He is
called the Animal In- .,a.-
dustrialist, his work
being in connection Y7
with live stock, but
also with forage and
feeding crops for cat-
tle and hogs. His
main work has been
the comparing of such
Florida forage crops
as velvet beans, cow-
peas, sdghum, cane,
etc., with such north-
ern crops as timothy,
alfalfa and other
standard crops, con-
ducting feeding experi- Field
ments with cattle and Field c
hogs; weighing each
ration carefully and weighing the
animal weekly. His experiments have
continually shown that Florida grown
feed is more nutritious, is a better
beef and a better milk producer for
stock in Florida than any of the
L northern grown feeds. Prof. Scott
also at one time conducted an inter-
esting experiment in conjunction with
the Nebraska Experiment station, us-
ing exactly the same feed pound for
pound, and the Florida cattle gained
more in beef than the animals in Ne-
braska. This was a year round test,
and it possibly merely proved that the
b animals in Florida waste less energy
and flesh in keeping warm.
Prof. Rolfs stated that there is more
protein in velvet beans than in alfalfa
and that we can get more protein from
an acre of beans, cowpeas or beggar-
weed in Florida than can be obtained
from an acre of alfalfa in Nebraska.
He says that it has been clearly
shown by steer feeding experiments
that Florida can raise her own fatten-
ing crops and compete with any of the
northern states. We can grow more
*-pounds of forage per acre per year
than in any other stock state in the
country. He spoke of Japanese cane
as an illustration. An acre will grow
as much carbohydrates as eighty
bushel corn land would.
In daily work, Prof. Scott has made
numerous tests of Florida forage crops
y and through the summer he has been
able to produce milk at 4 cents per
CHOICE PANSY SEED
SAMPLE F" R
PACKET F R E
We are doing this to introduce our
? new, rare and choice seeds. Send
Today, and receive seeds and cat-
M alogue by return mail. Burgess
Seed Co., 24 I.R., Galesburg, Mich.
gallon for feed alone (and in the win-
ter the herd averages a little over 11ie
a gallon cost for feed alone, as against
18c when commercial feed were used).
In hog feeding, Prof. Scott has proven
that peanuts, sweet potatoes and green
crops were the best. Finally, in all
stock raising in Florida, the one great
advantage is that there are more
growing days in the year with no dan-
ger from exposure of the cattle.
Diversified farming is being urged
all over the south, and particularly in
Florida, where the people have turned
most of their attention to trucking and
In most sections of this state there
is work being done by various organ-
James Feagins, a wealthy cattle dealer of Alliance, Neb., has purchased a
forty acre tract on the Indian River Farms and contracted to have it cleared
and fenced. He also purchased a lot in Vero, where he intends to build a
bungalow for a winter home. His land will be divided into four ten-acre tracts,
one for each of Mr. Feagins' three sons and one for himself.
"I bought forty acres in Indian River Farms last September, but I did not
see the land until I arrived here on December 2nd.
"I find the land much better than I had expected; it was not misrepre-
sented in any way. I think that parties wanting to buy land will be just as
safe buying without coming down to see it, as I feel sure they will find it
much better than they expect. I never saw as much good land in as large a
body as there is in this tract here.
"The treatment I have received here could not be better under any cir-
cumstances. The people have shown me every courtesy.
"I am particularly well pleased with the quality-of fruit and the different
varieties grown on the land in Indian River Farms. I have also seen excellent
vegetable crops, such as beans, egg plant, peppers, potatoes, yams, etc., as well
as a splendid variety of forage crops such as Japanese cane, Para Grass,
Rhodes Grass, etc., which I believe will make this section a great stock coun-
try where meat can be produced at a minimum cost."
The possibilities of the Indian River Section as a fruit and truck coun-
try have been well known for a long time and now people have waked up to
the cattle, hog and poultry raising possibilities here and a number interested
in cattle and hog raising will probably settle here in the near future.
tion of beef cattle, and rival Iowa in
the production of poultry and poultry
Florida has the climate, the land, the
opportunity and the shipping facilities,
and she needs the people and the capi-
tal. There is an opportunity here for
millions of people to enter into gen-
eral farming and make fortunes.
There is opportunity in Florida for
millions of capital to be employed in
the development of our farming in-
dustry. It is quite difficult now for
farmers to get the
requisite capital they
need to develop land in
Florida, un 1 ess they
bring it with them.
There is opportunity
here for banks and
trust companies to en-
gage in farm loans and
make great profits.
It is a duty that we
who are here owe the
state to get the pro- I
ducers and the capital
here. And we should
offer them inducements
that will bring them
izations to induce the people to di-
versify farming and grow general
farm crops. The work, generally SUGAR I N D.U ST R Y
speaking, is along the line of securing WILL PROFIT BY
more farmers and more people. EUROPEAN
That is the need of Florida-More WAR
people. We need farmers and pro-
ducers generally. This state could Florida's greatest op-
easily be made the greatest potato portunity has arrived, if
producing state of any, and we could only the land .owners
also rival Illinois in the production of will take advantage of
corn, and rival Texas in the produc- it and establish the
G. W. Hill
Are Made for Florida Soil,
and Always Produce Results.
WRITE FOR BOOKLET.
INDEPENDENT FERTILIZER CO.
sugar industry in this state without
delay. As pointed out on many pre-
vious occasions, the climatic and soil
conditions here are especially favor-
able, but just at this time, we have a
very distinct advantage in the fact
that the European sugar-beet fields are
being devastated by warring hordes,
thus insuring unusually high prices for
the domestic product for several years
to come, according to all reasonable
of Vincennes, Ind., and C. T. Fertig of
Colorado Spryigs, Colo.
The Leading Grocery in Vero
E. J. Wood & Co.
We extend a special invitation to
new residents to visit us.
Our line of staple and fancy grocer-
ies is complete and our prices
E. J. Wood 8 Company, Vero,Fla.
LATE GRAPEFRUIT for April to July
market assured the planter of Bowen,
Florida, Standard and Marsh Seedless
varieties. Sold reasonable prices for
A No. 1 stock at
OCKLAWAHA NURSERIES,Tangerine, Fla.
Write for catalog
THE INDIAN RIVER FARMER
In some portions of Florida stock
growing is one of the principal in-
dustries, and one that has brought the
stockmen larger returns in cash than
many other farming operations. In
a few cases stockmen have fattened
their own beef and pork, but not
enough of this has been done to en-
title Florida to the position it ought
to have in the stock-growing states
of the Union. In the portions of Flor-
ida where the farmers have fattened
their own stock, velvet beans have en-
tered largely into the account. It is
a well-known fact that cattle fattened
on velvet beans make a meat that is
superior in flavor to meat that is made
on corn rations. Velvet' beans will
make from twenty to thirty tons of
forage to the acre, which makes a
cheap method of rounding up the
steers for market. Sorghum will make
from twenty to thirty tons of forage
to the acre and is one of the greatest
and best fat-producing crops that can
be grown, and besides it makes from
twenty to thirty bushels of seed to the
acre. The Kudzu vine is now coming
into favor with a record of a higher
tonnage per acre than beans or sor-
ghum. Para grass is another forage
crop that has been demonstrated to
yield sixteen tons of dry hay to the
acre, and the same is true of the
Rhodes grass. The Natal grass, which
grows with wonderful rapidity on the
thin pine lands, is now believed to be
the best grass yet discovered for an-
nual pasturage and can be used for
a meadow, and like Para and Rhodes
grass will yield from four to six cut-
tings during the year.
It is evident that there is no short-
age of forage crops that can-be grown
successfully in Florida and in some
portions of the state two crops can be
harvested each year from sorghum
plantings and five or six crops of the
other forage plants named.
The climatic conditions are such
that it costs no more to provide stock
with food during the winter than it
does in the summer, while in the great
beef-producing portions of the United
States food must be gathered and
stored for feeding the stock from four
to* eight months. During the winter
season in the northern latitudes the
stock grower is doing well if he keeps
his cattle in good condition during the
cold period, while in Florida the cat-
tle live in the sunshine, eat in the sun-
shine and fatten in the sunshine
twelve months in the year, there being
no cessation either in growth or fat-
tening because of cold and unfavora-
ble weather. From January to Jan-
uary cattle properly fed grow and fat-
ten. Hence it is a safe proposition to
say that "beef and pork" can be pro-
duced in Florida. as cheap as in any
other state of the Union.
The growing of corn as a crop in
many parts of Florida has never been
tried, yet the soil and climatic con-
ditions exist to produce corn in great
quantities. To reach the highest re-
sults in corn growing, necessarily ex-
periments must be made and made in-
telligently, and generally speaking
corn, cattle and hogs are inseparable.
Mr. J. C. Balle of Miami tested a
piece of corn which was planted sim-
ply for roasting ears. When the dis-
cussion of corn growing was raised
he set apart a portion of his planting
to see how much corn he could grow
to the acre. The test was carefully
made, and to his surprise he had
grown seventy-three bushels of corn
to the acre. It is needless to say that
on his farm at Goulds he and others
who are growing crops will plant in
the neighborhood of eighty acres in
corn this year. Mr. Baile will pur-
chase a car of cattle later in the fall
and feed them on his farm.
The Bright Brothers of St. Louis,
who have two hundred and forty acres
in Para grass and several acres in
Rhodes grass and fifty or more acres
planted in corn, will bring from their
stock farms in Missouri a car of Hol-
stein cattle. This will be but a start
in the real cattle business. It is be-
lieved that Florida will be the great-
est cattle and hog growing portion of
the United States and that beef .pro-
duced on these lands will be produced
for a lower cost of production than in
the North and West.
Practical experience has taught the
cattle growers that by building a silo
and filling with proper material for
feed a much smaller acreage is nec-
essary for pasturage, and that cattle
and hogs thrive much better when fed
from the silo. In the southern coun-
ties, where two crops of material can
be produced annually on the same
ground, the silo solves the problem
for cheap feed. Take, for instance,
sorghum, which will produce twenty-
five to thirty tons of stalk to the acre,
with two crops each
year would make
from fifty to sixty
tons of material, for
the silo. Velvet beans,
producing about the
same tonnage to the '"
acre, and corn with .' '
its two crops yearly,
make a food stock
which for cheapness 4.
cannot be equaled in
any state and of a
quality equal to the
In writing on the
subject of food silos, "
G. C. W. says: "Corn,
the great agricultural
plant of America, pro- Sub-Lateral AS
duces from 20,000 to Indian River
30,000 pounds of green
forage per acre. This contains
enormous quantities of nature's store
of indestructible energy. Every ounce
represents money and effort. Allowed
to dry in the field, it can serve no use-
ful purpose. Fire and decay alone
can unlock its latent energy. It then
goes up in smoke and returns to its
original elements without yielding the
slightest contribution to man's wel-
fare.. When stored in a silo in its
green and succulent form all this is
changed. The stalk of corn, kaffir and
cane yield up their accumulated stores
to the dairy cow, the beef steer, the
hog and the chicken. What was waste
material a by-product of no value-be-
comes a thing of power and can be
converted into money.
The silo equalizes the lean and fat
seasons of feed production. It makes
dairying profitable on high-priced land
and does away with the necessity for
pasture. It is absolutely essential in
the profitable growing of beef cattle
and will soon supplant grass in this
great industry. No up-to-date stock
man can afford to be without a silo.
The one who does not build will have
one to pay for just the same in the
loss sustained in failing to realize the
maximum value of corn or kaffir crops
It is claimed that one acre of good
Florida land Will take care of more
stock the year round than five acres
in the best grass-growing countries.
With the silo it is safe to estimate
that one acre will care for more stock
in portions of Florida than eight to
ten acres in the so-called beef and
pork-producing parts of the United
Send in that Subscription
to the INDIAN RIVER
The Unexcelled Advantages of Florida
Mrs. George A. Kramer Corrects Some of the
False Impressions of the State
Mrs. George A. Kramer believes the
truth about Florida is all that is need-
ed, and she writes:
"So many false statements are made
concerning Florida that in the follow-
ing I will try to give an authentic
view of local conditions.
"The prospects for farmers in Flor-
ida are unlimited. The soil responds
to cultivation quicker than any soil
in the United States. Fertilizers must
be used; the ground must be limed,
except in the lime regions; but all
extra expense is offset by the great
advantage of the growing season-365
days a year, and an extra day in leap
year. Then, if not the greatest, surely
the next greatest advantage is the ar-
tesian water pressure belt. Just think
of having a continuous flow and pres-
sure of thirty-seven feet! Enough to
furnish electricity for all farm pur-
poses, and running water for poultry,
Connecting With Lateral A. Part of
Farms Company's Drainage System
cattle, etc. The advantages cannot be
"A number of complaints are made
about different land companies making
false statements of production of
Florida land. I have not, as yet, read
literature that put forth false claims
of production with proper tillage.
"Florida holds the highest yield of
corn per acre-287 bushels; but it also
has the lowest average of any state
that pretends to raise corn. This
statement shows the difference be-
tween scientific methods and the. igno-
rant, slipshod method. The same ap-
plies to the razor-back hog and the
pedigreed stock. One is ignorance
and indolence; the other is scientific
and sensible. When a person sees
razor-backs on a farm, he may know
the farmer shows a strong resem-
blance, and when a person views
crooked rows he may know the farm-
er's back is the same. Neatness and
accuracy are as necessary in good
farming as in any other profession.
"The methods used in farming in
the South are far different from those
used in other regions, and quite often
the man who has not farmed before
walks all over the man who has
farmed years in other places. The
former has only to learn, but the lat-
A Few Fl
The average value of a Florida farm
is $2,863-this from the last Federal
One county shipped $1,556,000 worth
One grove will ship over 30,000
boxes of grapefruit; the trees having
to be propped to prevent their breaking.
The Prismatic Film Company, with
twenty-four actors and actresses, are
operating on the east coast of Florida,
taking motion pictures. The manager
says the east coast section is ideal for
making outdoor colored pictures owing
ter has to unlearn, and begin over,
and unless he is willing to learn he
will not be a success. The great aid
in southern farming, and I suppose
in farming anywhere, is books. One
must read, read, read and then read
some more. Fertilizers must be stud-
ied. Do not deceive yourself into
thinking that it is so simple that it
does not require study. Each variety
of plant requires different treatment.
Some more of one plant food, and
some more of another; and that is
knowledge that must be gained from
books. Home mixing of fertilizers is a
great saver. Tillage must be studied,
soils, markets and marketing. All
these things can be studied from the
government bulletins for the cost of
"Land varies in Florida every fifty
feet or so; there are clay regions,
loam regions, sandy-loam regions, ham-
mock regions, swamp regions and
sand regions. A person that buys land
without seeing it is open to every
loss that such a variety of land makes
possible. It is positively reckless to
purchase land -without seeing same.
The person that does so may expect
to get anything from a sand hill to
a fish pond; and I am not so sure but
that he deserves it.
"A clay subsoil with a sandy loam
surface cannot be improved upon, as
one acts upon the other. Hammock
land is excellent, and even the very
sandy soils can be supplied with hu-
mus, and compete with the two above
"A mistake most often made by pur-
chasers is buying too much land.
Florida land produces three to four
crops a year, whereas in other sections
only one crop is produced; so one-
third to one-fourth as much land is
"Indolence cannot be tolerated. You
must work in Florida as well as in
any other place.
"So many people come to the south
with the idea of making a fortune im-
mediately. Perhaps the person is
somewhat aged, perhaps has dissipated
youth; in fact, with one foot in the
grave, has never been a success at
anything; and then comes south, with
his great capabilities, and expects gold
dollars to roll down the road and
jump into his pockets. No doubt,
great things can be accomplished in
the South; great things have been ac-
complished, but that is one great
thing that cannot be accomplished.
"Some have an idea that Florida is
a flowery kingdom, whereas most of
the land in its natural state is so
desolate looking it is repellent. Oth-
ers think oranges grow on fence
posts; but an orange tree must be
five years of age before you gaze on
its golden fruit. Expecting too much
and being disillusioned, discourages
hundreds. Florida simply has a won-
derful climate, with the coolest, most
delightful nights, and mother earth."
to the clearness of the atmosphere and
the climatic conditions.
There is a Florida grower who dug
a 10-pound sweet potato out of his
garden, but thought he could do still
better and he kept on digging and
found a 14-pounder; how's that for
The pecan in Florida comes to the
highest state of perfection, the trees
growing luxuriantly and when near
their full size the groves resemble a
genuine forest. The nuts retail at 20c
to 25c per pound.
Stock Raising in Florida
THE INDIAN RIVER FARMER 17
Indiana Man Believes Vero Land Best
r of Any He Has Seen
"I have inspected the tract of land lying around Vero on the East Coast
and believe it to be the best of anything I have seen in Florida," said Mr.
Foster of Alexandria, Indiana.
"The drainage system on Indian River Farms is very satisfactory and
results are very good on the land.
"According to Prof. Hume in his book on Citrus Culture, Vero has the soil
and sub-soil according to his standards which seem to me to be very thorough
in every respect.
r "For trucking the land speaks for itself; it only needs a personal exami-
nation to be convinced as to the productiveness of the land.-For instance
Beans are going to be highly remunerative to the settlers this winter.
"Railroad facilities are very good and with the Citrus Exchange organized
and the new bank in operation Vero has a bright future indeed.
"I have purchased lands in section 21 in Indian River Farms and will advise
my friends to locate here and believe I have made a very good investment."
Mr. Foster is one of the best known men in Alexandria, where he owns a
cigar store, but he was so well impressed with Vero and vicinity that he
intends to move down to stay in another year. Alexandria's loss is Vero's gain.
Excavating on Sub-lateral A in Indian River Farms -
this year's output of
oranges and grape-
fruit at nine million
boxes, but the num-
ber will probably
have grown to ninety
million by the time
the public shall have
finished buying cit-
rus products of the
1914 crop labeled
Of course, when a
state produces the
best fruit on earth it
needn't be surprised
if others try to steal
the influence of its
Easy to Grow Mushrooms like this!
MR. A. V. Jackson has shown over
50,000 people how to grow
mushrooms successfully. Some
for their own tables. Others as a business
earning from $10 to $50 a week.
q Mushrooms can be raised at home in spare
time, in cellars, barns, sheds, chicken-houses,
etc. Small beds, 5x10 feet, yield from 50 to 100
lbs., selling from 60c to $1.00 a lb.
q Mr. Jackson's scientific method is used by
the State Agricultural Colleges, and, by suc-
cessful large growers. He has often helped be-
ginners grow bigger crops than old growers.
q One customer made $54 clear, from a bed
which costs but $2 to start. Another sold $300
worth; his entire outl v is only $20. Another
invested $75 and raised $600 worth. Hundreds
of testimonials furnished if desired.
9 Write for booklet, "Money in Mushrooms,"
telling how to raise, how to sell, etc. SENT
FREE ON REQUEST.
A. V. JACKSON, FALMOUTH MUSHROOM CELLARS, Inc.
339 Gifford St., Falmouth, Mass.
The largest modern mushroom far -, n the wor d.
Mr. and Mrs. J. C. McClune of Peoria, Ill.
Resident of Buckeye State Delighted
Mr. Homer Kerr of Gallipolis, Ohio, was one of the early December visitors
to Vero and the Indian River Section. Mr. Kerr came as the representative of
a number of Gallipolis men-who had invested in this section. Mr. Kerr was
quite well pleased and during the course of an interesting conversation said.
"My visit to Vero was looked forward to with a great deal of anxiety,
wondering all the time how the results as were being reported could be
"I have had the pleasure of seeing a large portion of the Indian River
Farms Company's lands and it was very interesting to note the improvement
made by the drainage system, which is undoubtedly a success and reflects
great credit upon those who have undertaken this wonderful scheme.
"The thrifty growth of vegetation on the developed land in December is
certainly evidence of good producing soil.
"The water is good and the climate is delightful. The beautiful little town
of Vero speaks well for its enterprising inhabitants and will doubtless grow
Mr. Kerr returned to Gallipolis to make a favorable report on the lands pur-
chased by himself and friends and to make preparations for returning to Vero
to reside permanently and begin development on the lands.
Indian River Fruits Popular Christmas
Santa Claus did a big business in Vero this year as usual.
Vero oranges, grapefruit and tangerines have long been popular Christ-
mas gifts and a large number of people throughout the north are made happy
each Christmas by a box of fancy fruit from the groves in this vicinity. Not
only did many local people send boxes of fruit away as Christmas gifts but
some of the growers filled a large number of mail orders. Some of them have
regular customers who place an order each year for boxes of fancy fruit to
be sent to relatives and friends.
The Walker, Gifford, Penny and Roberts groves were all drawn on heavily
by old Santa Claus and it is difficult to imagine a present that would be more
gladly received than a box of juicy oranges, grapefruit and tangerines direct
from the groves that produce some of the finest and best flavored fruit to
be found in all Florida.
J. G. Coats & Co.
FT. PIERCE, FLA.
Horses and Mules for Sale
Canals and Ditching
Ocklawaha Nursery trees of
Valencia Late Orange, every one
perfect, and budded from best
OCKLAWAHA NURSERIES, Tangerine, Fla.
Write for catalog
Life to be worthy of a rational be-
ing, must be always in progression;
we must always purpose to do more
or better than in the past times. The
mind is enlarged and elevated by mere
purposes, though they end as they be-
gin, by airy contemplation. We com-
pare and Judge though we do not
practice.-Dr. Samuel Johnson.
An imag'nary line is the waist,
Which seldom stays long where it's
But ambles and skips
'Twixt the shoulders and hips-
According to popular taste.
-Anthony Euwer, in Harper's Maga-
trucking, livestock and poultry rais-
ing and fruit growing are all im-
mensely profitable in Florida. To
know about Florida send today for
a free sample copy of the Florida
Farmer and Homeseeker or 10 cents
for three months' trial subscription.
Florida Farmer and Homeseeker.
Drawer 22 St. Augustine, Fla.
WORK IS MAN'S MISSION
Work is the mission of mankind
on this earth. A day is ever strug-
gling forward, a day will -arrive,
in some approximate degree, when
he who has no work to do, by
whatever name he may be called,
will not find it good to show him-
self in our quarter of the solar
system, but may go and look out
elsewhere if there be any idle
planet discoverable. Let all honest
workers rejoice that such law, the
first of nature, has been recognized
by them.-George _Bernard Shaw.
The Florida Grower
For truckers and fruit growers. For folks who
want to know about Florida. Weekly, $1.50 per
year. Send 0l for a 2 months trial subscnp-
tnon. Snappy, bright and clean.
THE FLORIDA GROWER
FLORIDA AVE. TAMPA, FLA.
18 THE INDIAN RIVER FARMER
Indian River Fruit Bringing High Prices
The first car of Vero fruit to be sold through the Florida Citrus Exchange
will be shipped this week. As the new Exchange Packing House in Vero is
not yet completed, this car of fruit will be packed in the Penny Packing House.
The machinery for the Exchange Packing house is expected to arrive on Tues-
day and the building work is progressing very satisfactorily. It will take about
two weeks' time to set up the machinery and complete the house; therefore,
it will be in operation about the first of the year.
Mr. Plano, the sub-exchange manager at Titusville, was here recently
and reported that the exchange has sold Indian River oranges for $4.80 a box
in New York this season. This is nearly double the price that fruits from other
sections of Florida are bringing. Mr. Plano advised the shipment of all the
fancy stuff from the Vero house to New York and Philadelphia, where people
are willing to pay for the best quality. He said he had no fear but what it
will bring good prices.
According to the Florida Grower, a banker in a town where an exchange
packing house was built this year declares that real estate values have in-I
creased twenty-five per cent as a result.
Party of Cleveland People in Walker Grove
Merry Christmas at Frank Harris' Farm
Frank Harris, formerly Chief Clerk in the offices of the Colorado Mid-
land Railway Company at Colorado City, Colorado, but now a permanent resi-
dent of Vero, Florida, was in Vero a few days before Christmas. Mr. Harris
was in fine spirits and why shouldn't he be? Anyone who sees Mr. Harris'
nice little farm out in Indian River Farms would wonder if Mr. Harris felt
anything other than fine.
"I want to wish you a Merry Christmas now, for I probably won't see you
again before then. This fine, balmy air is not much like the usual Christmas
weather of the North," said Mr. Harris, "think of it, our strawberry plants
set out last October are now in blossom, in fact a few of the plants are
already laden with berries so we are expecting to have nice, ripe strawberries
from our own vines for Christmas dinner along with green peas and new
potatoes. All our garden truck is doing nicely.
"Our fig trees set out last April began bearing in four months and are still
yielding figs. Can you beat this for early production? I have just set out 110
more fig trees. Our banana trees look fine. We hope to have fruit from
them in about two months more.
"We have about 5,000 each of peppers and eggplants from which we hope
to get good returns. Expect to begin shipping soon after New Year's. Toma-
toes are now ripening for our own table use but we have not yet planted them
for shipping purposes; will plant seed about Christmas so as to have tomato
shipments ready by about March 1st, and if our Northern friends do not care
for them sufficiently to pay a fair price, we will put the crop into tin cans
as there is always a good demand for the canned article. We have a good
farm canner and although we got started rather late with it last summer, we
found it a great success; we readily sold' all we canned and-could have dis-
posed of many times more tomatoes than we put up.
"The few grapefruit trees we planted last spring are doing well. We hope
to set several acres of orange and grapefruit trees next month.
"We have now been here a year and regret that we did not come to Florida
ten years ago."
e "Florida," says the
a ord, "is destined to be
one of the most cos-
mopolitan states in
the Union. By virtue
of the fact that peo-
ple from all sections
of the United States
and a good many intel-
A ligent progressive peo-
N4 ple from all other
lands are settling
here, this state will
have the advantage
that arises from the
commingling of the
highest type of citizen-
Artesian Well on W. T. Humiston's Place in hig type fcte
Indian River Farms; the Stand Pipe Makes a ship coming from
Storage Tank Unnecessary in Getting Pressure other states and other
to Supply Water to House. lands."
Splendid Business Opportunity
Expenses paid on trip of investigation to Vero, Florida.
q After having visited Vero, Florida, first in June, 1913,
and considering the proposition good, Dr. M. J. Barber and W. S.
Huston, of Marshall, Missouri, in February, 1914, incorporated the
HUSTON FRUIT COMPANY, of Vero, Florida
and after eighteen months' experience, we are of the opinion
that farming in the Vero district is sure to be a money maker.
q We own forty acres of land near the Indian River Farms Company's
Demonstration Farm. Our land is all cleared. We have erected a
good house, two barns and two tenement houses, and put in an artesian
well. We have all necessary teams and machinery to carry on the work.
J THE HUSTON FRUIT COMPANY has an authorized capital of
$20,000, and $12,000 of this has been paid in full. We are now
offering the remaining$8,000atpar. We are a "going" corporation,
being managed by Dr. Barber, who has been living on the ground
since September, 1913, and he says it is bound to be a winner.
We offer this stock at par. No "ground floor promoters"-no "pig in
a sack" to sell, butanhonest business proposition forabusiness man.
WE WILL PAY THE EXPENSES of the trip to Vero to any man
acting in good faith, who will take $5,000 worth of stock, if, after a
thorough investigation of the land and conditions and the organ-
izers, he is well pleased with the proposition. We Invite the Full-
For further particulars, write
DR. M. J. BARBER, Vero, Florida, or
W. S. HUSTON, Marshall, Mo.
Bank of Saline, Marshall, Mo.
St. Lucie County Bank, Fort Pierce, Fla.
Indian River Farms Company.
Don't Need Overshoes and Mittens in
A man who spent his boyhood in Indiana and farmed in Idaho for some
years, moved to Florida recently and declares it is the only place to live.
"We are now in the land of endless sunshine and flowers. Here we can't
buy overshoes and mittens. People are as busy and happy as can be. There
are few negroes. We cannot tell much yet about Florida, but we know that
there are some of the prettiest towns I ever saw," said Mr. Mow. "The roads
we came on are good. The soil is sandy. Many places are so underlaid with
clay that they have plenty to make their roads with. Every few miles is a
beautiful lake and the country is well supplied with rivers.
"It's a mistake to think that Florida is an endless impenetrable swamp.
People have cows, chickens and pigs and a very few possess babies. Besides
the citrus fruits, they raise an abundance of luxurious garden stuff. They
have schools and churches. There is still some wild game, fish, turtles, rab-
bits, turkeys, coon, deer and opossum.
"I have my firewood all cut. Up to date the worst thing I have seen in
Florida is that much of the best is bought up by men who hold it for gain.
That makes it hard to be settled. But with such obstacles removed, Florida
should soon be a city, flourishing and beautiful as a park."
Mr. Mow has purchased ten acres of Florida and expects to remain in the
Kansas Newspaper Man Becomes a
"I was here on a visit a year ago, but now I am here to start develop-
ment," said Mr. H. E. Wilson, formerly of Seneca, Kansas. "I note with pleas-
ure the changes that have occurred in the past year, among them being many
new buildings which have been built in Vero and in Indian River Farms.
"The drainage system, while not entirely completed, shows what an im-
mense amount of work is being done here preparing the land for settlers who
are coming to Vero to make their home.
"The groves around Vero are loaded with the golden fruit which is of a
very fine quality. Anyone looking for citrus lands should come to Vero and
look over the proposition for themselves."
Mr. Wilson is a splendid addition to the settlers in this section and will
make an A-1 booster for the Indian River Section.
The crux. The keynote. The place
belongs to me. No debt; no penury;
sufficient for life; enough to provide
for your family; ample with which to
save. Such is a small holding in Flor-
I Ocklawaha Nurseries have the
finest strain of PineappleOrange
trees, warranted to produce
Strictly fancy fruit.
OCKLAWAHA NURSERIES, Tangerine, Fla I
I Write for catalog *
THE INDIAN RIVER FARMER 19
Houses in Vero a Most Promising
With the large number of new settlers who are arriving, not to men-
tion those who only intend staying at Vero two or three months to avoid
the cold weather up North, there is a demand for houses in Vero that has
so far not been supplied. The lopal contractors are doing all they can to
supply the need for houses both for sale and for rent, but the demand still
exceeds the supply, and the demand grows greater with every excursion.
The newly arrived settler needs a house until he can put his own on his
land; the newly arrived store-keeper needs a house until he can erect his
SDwn. The winter resident wants to rent a house for the season. Many new-
.omers to Vero, while making excellent renters, have not the means to build.
A house can be erected in Vero at a cost considerably less than in the
North, for lathing and plastering are not necessary as a protection against
the cold, and no heating system is necessary; an open fireplace, however, is
an attraction in the eyes of many people. A house can be built for $1,200
Sor $1,500, which will net from 10 per cent to 15 per cent on the money
whether the house is sold or rented. The ambitious newcomer to the
Indian River. Section makes a good tenant and with the demand for houses,
there is an opportunity for quick turns and some good money.
Vero's location is such that it is the outlet and supply market for the
settlers for miles around; with the Florida Citrus Exchange Packing House,
which is also to be used for packing vegetables, the new railroad station
P and hearty co-operation of the railroad and the number of people who are
coming to engage in business and to make their homes there, Vero is a
r town which is not likely to stop growing.
Not only would an investment in houses for rent be a safe and sound as
well as profitable one, but as the surrounding, country is settled up as is
being rapidly done, it naturally means more people will come to the town
and property values are bound to rise. Not many years ago a Northern
man was offered lots in a now well-known city on the East Coast; the town
L was then only a promise; the lots were offered for $150; this man didn't
buy -them-and going back about two years ago, he saw a large hotel on
the lots he might have had. Just out of curiosity he asked what the lots
had last changed hands at and was told $5,000. Now, maybe that man
doesn't wish he had bought those lots and put up a building himself. He
would not only have earned the increase in the value of the real estate, but
he would have been enjoying a nice income from the rent of the building.
We cannot promise that lots in Vero will be selling at $5,000 in a few
years-it is within the range of possibility that they will be-but we do
know that with the demand for houses, both for purchase and for rent,
no one can make a mistake by building houses in Vero-the more he builds,
the larger his profits.
FLORIDA FARM NOTES
"Floridians are looking forward to
the most delightful weather of the
year now, which is a far different
story from that which would be told
by the farmers of the north who must
contemplate several months of the
worst weather and enforced idleness.
Florida's vegetable gardens are now
beginning to produce for the northern
markets and throughout the winter
months she will be sending north fresh
fruits and vegetables, beginning with
oranges and grapefruit, tomatoes, let-
tuce, peppers and other things. "It is
lucky for the sections that are frozen
up in winter that they can expect to
get green stuff from Florida, but the
luckiest people of all are those who
are right here and can gather from
their own groves and gardens the de-
licious fruits and vegetables that will
be seen on every hand within the next
six months," says the Times-Union.
The Floridians know their luck, but
it is a Herculean task to convince the
northern farmer that he would be
better off in a country where he can
grow things 12 months in the year and
not have to hug the stove half his
time and twirl his thumbs while his
livestock eat their heads off and his
winter supply of vegetables gets low
in his own cellar.
Florida egg plant is selling at Cin-
cinnati at $2.75 to $3,00 a crate.
Do What You Have in Hand
Every moment think steadily as a
Roman and a man to do what thou
hast in hand with perfect and sim-
ple dignity, and feeling of affection,
and freedom and justice, and to
give thyself relief from other
The Chicago Packer says: "Florida
beans and cucumbers are moving at
$1.25 to $1.50 per hamper. Seven cars
of grapefruit were sold. Florida
grapefruit averaged $2.29."
The Florida Irish potato patch con-
tains 13,000 acres this year, and the
total production will be approximately
1,149,000 bushels, according to esti-
mates made by the United States
crop reporting board.
The condition of the crop is 85 per
cent of normal and the price at the
present time is averaging $1.23 per
In Continental United States there
are 3,708,000 acres planted to this prod-
uct and this year's production is esti-
mated at 360,614,000 bushels by the
federal department of agriculture.
This year's crop will exceed the
average crop of the past five years by
approximately 4,000,000 bushels.
The nation's production last year
was 331,525,000 bushels, was produced
on 3,668,000 acres of land and sold for
$227,903,000, or an average of 90 cents
Florida will have the best crop of
everything this year she has ever pro.
duced. The citrus crop will be much
better, and general farm crops show a
good increase, according to reports.
The demand for foodstuffs all over the
world will direct the attention of peo-
ple of other states to the opportunities
to raise everything that grows on the
untilled lands of Florida.
i Ocklawaha Nurseries have the
only known early variety of
Grapefruit, Conner Prolific.
Get them from
OCKLAWAHA NURSERIES, Tangerine, Fla.
Write for catalog
There Are Miles of Buckeye Trees 0
In Every Part of Citrus Florida
Go where you will in Florida and if you find any considerable citrus development also you
will find that a large portion of the best groves were planted with Buckeye trees. From an
elevation in the center of any citrus section miles and miles of Buckeye trees may be seen in the
surrounding groves. The reason for the degree to which the most successful orange and grape-
4 fruit growers plant Buckeye trees is the well-known quality of these-their surpassing root
systems, their unexcelled vigor and their dependability as to variety.
More Buckeye Trees Will be Planted Make Sure of Buckeye Trees Next Year
This Season Than in Any Previous One Put in a Reservation Order Right Now
The production of Buckeye Nurseries this year was S4me of the shrewdest grove owners of the state
increased to just as great a total as possible without already have done this. They plan to further in-
sacrifice of the quality of the trees. It was thought the crease their plantings next season. The experience they
supply would be fully equal to the demand. The season's have had with Buckeye trees has been such that they
0 business has been far in excess of expectations, however, want no others. That there may be no disappoint-
A- In many sizes of several kinds the Buckeye stock has been ment in getting the sizes and kinds they want, when
exhausted for several weeks. In the other sizes it is now planting season comes around again, these citrus grow-
getting very low. If you contemplate planting any ers have placed their orders a year or more in advance.
Buckeye trees this spring, better let us know what you It will be a good plan for you to do likewise-then
will need right away, so that the trees may be reserved there is no chance for the matter to slip your mind.
for you if we still have the sizes and varieties you want. Already more than 25,000 trees have been booked for
Your inquiries will have prompt and courteous attention, delivery during Fall and Winter 1915-1916.
Buckeye Nurseries catalog is the popular text-book of citrus fruit growing in Florida. It is helpful to
S all growers, especially beginners. If you have no copy of the book, send for one today-free on application.
BUCKEYE NURSERIES 1030 Citizens Bank Building Tampa, Florida
I. I- I .
He who has the truth at his heart need never fear the want of rsuasion on his tongue.- So says John Ruskin "
20 TTHE INDIAN RIVER FARMER
AoT IN T .__ "I
A Lot HE New Progressive.
Town of Vero, Florida, May
Mean Your Independence
Vero is growing by leaps and bounds,
New businesses are springing up and room
for many more. There are openings for
Canning and Preserving Factories, Cigar
Manufacturers, Fish Canneries, Fertilizer
Plants, Lumber and Milling Plants, Sugar Refinery
and in all lines of Mercantile Trade..
VERO IS THE PLACE FOR
YOUR WINTER HOME
Where you can enjoy outdoor living 365 days in the
year. Boating, Bathing, Fishing, Hunting, Motoring
all the year.
In the restricted district, cement sidewalks, curbs,
and gutters and surfaced streets are included in the
price of lots, which are going to be advanced within
Send for booklet, plat and price list and purchase
to-day Terms Easy.
INDIAN RIVER. FARMS CO.