Title: Indian river farmer
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00091446/00004
 Material Information
Title: Indian river farmer
Series Title: Indian river farmer
Physical Description: : ill. ; 34 cm.
Language: English
Publisher: s.n.
Place of Publication: Vero Beach Fla
Publication Date: July-August 1914
Frequency: monthly
Subject: Agriculture -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
Dates or Sequential Designation: v.1- 1913?-
 Record Information
Bibliographic ID: UF00091446
Volume ID: VID00004
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 03415529

Full Text


Vol. 2, No. 8 and 9 JULY A]


RMER .iv

ND AUGUST, 1914 $1.00 Per Year





It Is the Day of Jadgment for Monarchies,

The Day of Testing for Democracies

An aged ruler, seeing death approach, feared that his passing might
be followed by the division of his empire. Within its borders were con-
flicting racial elements, bound together only by the despotic sway of the
throne. On its flank was a brave little country that represented the
national ambitions of many who yielded sullen submission to the old man's
A madman slew a princeling. The fear-smitten Emperor saw, or
thought he saw, behind the wanton blow a deliberate plot against his
dynasty. He was human; bitterness filled his soul; passion inflamed his
mind; ambitious statesmen fanned the fires of hate.
Around him lay Europe, a vast magazine of explosives, awaiting only
the spark to release its disrupting and destructive forces. Yet, with his-
hand trembling from the palsy of age, he flung the lighted torch into its
Today the boom of the cannon, the rattle of rifles and the scream of
the shell that carries death on its jagged wings, tell the story of the old
man's deed. A little crimson stream begins to run that will broaden into
a river, dyeing the soil of every old world country.
Two other rulers, each fearing for the stability of his throne or the
integrity of his dominions, have joined issue, and are dragging into the
chaos of strife Europe's one great republic, who, desiring peace, and hav-
ing in herself no occasion for quarrel, finds war forced upon her by an
invading army.
And England, where democracy has made of monarchy in most things
but a symbol, calmest of all great powers, striving to the last to avert the
threatened cataclysm, arms to defend herself and her allies.
Into the whirlpool of war will be drawn little states to whom peace is
the only good, but whose defenseless territories lie in the pathway of the
great armies. Swarming to the feast of carnage will come the hot-blooded
men of the southern mountain kingdoms, to whose fierce courage fighting
is like wine.
Thus three men-Emperor, Czar and Kaiser-have kindled a fire under
the fabric of civilization that in a few weeks may consume what a cen-
tury cannot restore.
Thus three men-wearing crowns by accident of birth-have sent mil-
lions of their fellows to face what, for all they know, may prove to be the
most stupendous horror of the ages.
And those who march today, and who tomorrow will pay in the coin
of blood for the upkeep of dynasties, had no voice in the issue. The die
was cast by the jeweled hands of rulers that called the bare and knotted
hands of toil to lay down tools of peaceful craft and take up guns against
their brothers.

It is significant that underlying all the cheering of the thoughtless mob,
drunk with the wine of a loyalty soon to be obsolete, there has been heard
the deeper mutterings of popular protest.
In Russia alone of the nations of Europe has there been evidence of
genuine and widespread eagerness for war. Russia is still barbaric. The
leaven of democracy has made small headway among the masses of her
people. Those who would distribute it are sought out, seized and sent to
But Italy, afraid of her working class, declared herself neutral. In
Germany thousands of men and women paraded the streets of the capital
and shouted, "Down with war!"
In France the workers raised a like cry, and the "Internationale,"
the song of labor's world-wide brotherhood, has been heard more often in
the streets of Paris than the "Marsellaise."
In England Lloyd-George, the mouthpiece of democracy, is said to
have split the cabinet by his opposition to war. Keir Hardie, who came
from the ranks of the toilers, appeals to labor to make war impossible.
The miners of Wales refuse to forego a holiday at the request of the British
admiralty, and urge the calling of a convention of the miners of all nations
to force upon the governments of Europe their views condemnatory of war.

It is probably too late now for any of these plans or protests to be
effective. But their appearance so generally is full of meaning. And full
of meaning, too, is the fact that as you read of them they stir your sympa-
thy. You feel these king-ridden multitudes, driven to the slaughter of
their fellows and to face their own doom, would be justified in almost any
course that freed them from bondage so bitter. For the vision of peace
and the dream of brotherhood has gripped the imagination of the world,
and where yesterday we would have applauded the patriotism and courage
of warring nations, today we stand aghast as our nobler dream is dissi-
pated by the angry breath of three mad monarchs.
When the struggle is ended, when five great powers, weary and wound-
ed, withdraw their armies and count the cost, monarchy in Europe will face
its day of judgment. Then those who have fought at the bidding of kings
and emperors will demand a reckoning. It is inconceivable that the masses
of Europe will permit again the possibility of such betrayal as they are
now suffering.
Happy is our own country. Among civilized nations she alone at this
hour is unshaken by the alarms of war. Even little Japan, remote from the

immediate scene of conflict, feels called upon to mobilize her fleet. Our
Canadian neighbors offer 50,000 men to their mother land. Australia, New
Zealand and South Africa join them in readiness to defend the empire.
Here, in the United States, is serenity amid the tumult of the world.
But it is no time for self-righteousness or complacent pride. Yester-
day a Chicago preacher took for his theme, "Americans Are the Only
Christians." Out on such pious arrogance! Let us humbly accept the
responsibility that comes to us in this crisis of the human race, the respon-
sibility of proving that a self-controlled democracy may possess a strength,
a breadth of vision and a spirit of magnanimity impossible of realization
where men are thralls to the king idea and slaves of dynastic militarism.

We are distressed by the smug satisfaction with which some predict
that this nation will prosper through Europe's tribulation. Yesterday we
heard a man say, "I had been hoping there would be war so I might pick
up some securities at bargain counter prices, and now they have closed(
the stock exchanges and there is no trading."
That shocks you, as it shocked us; but it is the same spirit that gloats
over the prospects of national advantage out of cosmic misfortune.
Whatever measure of benefit comes to us, let it be accepted in the
spirit of stewardship rather than in boastful self-congratulation. It may
be ours to minister to a stricken continent, abased, impoverished, starving.
Never has history offered such an opportunity to a great nation. Shall we
not prepare to meet it greatly?
But, though good may come to us, we cannot hope to miss our share of
the burden. Even those who take no part in the struggle will have to pay
part of the cost, for so the world is made today. We have been linked
too closely in the bonds of industry and commerce not to suffer in com-
mon with others, although the wound fall directly on them and not on us.

When the war cloud first shadowed the old world sky, wheat, the staple
of human existence, soared in the pit. Men bought eagerly to sell again at
Europe's famine prices. Then suddenly they awoke to the fact that trans-
portation might be impossible, Lloyd's refused insurance. Ocean-going
hulls in which to carry the cargoes that meant fortunes to their owners
were unavailable.
Then the cry went up, "Oh, that we had a merchant marine!" But,
suppose we had, foodstuffs that may serve for the consumption of a bellig-
erent nation's army or naval forces are contraband of war, and could be
shipped to any of the fighting countries of Europe only in violation of
American neutrality and at the risk of capture. Had we a merchant
marine today our navy would have to accompany it, and in brief time the
United States would be swept into the maelstrom of conflict.
So wheat is dropping again, and it is well, if it does not drop too far.
We have our own people to feed, and why should they be forced to pay a
possible famine price in order that speculators may be enriched?
Nor is it clear how we shall profit greatly through any other channel
because of Europe's trouble. Even if the war be brief the destruction of
wealth will reach unimaginable billions of dollars. The old world will be
in need, but impoverished. It will knock at the door of America as a
beggar, rather than a customer. It will appeal to our pity, rather than as
an opportunity for exploitation. If it can find the means, or obtain the,
credit, to purchase what we produce its wants will be so great that the cost
of living at home will rise under the extraordinary demand.
It is impossible for us to escape some share of the burden that three
stubborn monarchs are heaping up for the world.

On the other hand, there are these things to be considered: The
trade of South America and the Orient will come to us. The Panama
Canal is ready as this hour of opportunity strikes. We must improve it by
diligent and foresighted effort. We owe it to the rest of the world to do
so, for civilization will need a strong arm upon which to lean.
And it is this that should be the sobering thought for America now-
not her opportunity to gain at the expense of others, but her responsibility
for mankind when the irresponsible frenzy of war has seized upon all other
great governments.
It is this thought that should occupy the minds of our statesmen as
they confer, and of our great financiers as they plan to preserve the nation's
economic structure from possible shock.

In the blood of Europe the destiny of America is being written. When
the last battleship has been sunk, when the last engagement has been lost
and won, and the shattered remnants of armies return to the weeping
women in a thousand towns and villages; when rulers and statesmen and
diplomats take breath again to contemplate the ruin wrought by their folly,
it seems inevitable that towering over all should be the sturdy, unshaken
figure of America, in politics, in industry, in finance the master of the
If the God who holds the nations like the dust of the balance in His
hands be leading us to this high destiny, let us approach it humbly; and
may He grant that in the day of our power we shall be wise and gentle in
its exercise.-Chicago Evening Post.

Business is founded on principle but built on advertising.





Facts for the man interested in the development of the most wonderful State in the Union.

SVOL. 2 No. 8 and 9


How Pineapples Are Grown on

Coast of Florida

The varieties mostly grown are Re(
Spanish and Abbaka, with a fey
SSmooth Cayennes and Porto Ricos an(
The Red Spanish are the most popu
lar variety on the market.
The Abbakas and Smooth Cayenne,
will grow on soils unsuited for Rec
The largest acreage of pines will b
found at Vero, Oslo, Viking, St. Lucie
Fort Pierce, Eldred, Walton, Eden
Jensen, Ankona, Rio, Stuart, Delray
Boynton, Deerfield, Pompano, LittlE
River and Miami, and at these pointe
may be grown without frost protect
tion, though none of these fields have
,> escaped frost damage at times.
The pineapple plant delights in a
Swell-drained soil and abhors a wet soil
thus the high sand ridge along the In
dian River is particularly adapted foi
growing this fruit.
The best land for pineapples in oui
section is covered with Hickory scrub.
The next best is covered with scrub
"-oak or spruce pine, or both. Un-
cleared land of this kind sells for about
o $100 per acre and very little available.
All of the above varieties may be
grown on flatwoods soil,but on these
lands, care must be used in selecting
a location that will be free from cold
or moist conditions.
Rich hammocks may be selected for
the fancy Abbaka or Smooth Cayenne
SThere are fields near Fort Pierce
that have borne 21 crops without re-
b planting, but the average life of a field
is about 15 years, when the old plants
are removed and new ones planted.
To clear the land, cut off the small
growth level with the ground with a
brush-axe or machete; then grub the
land to a depth of about 10 Inches with
a grub-hoe, throwing the roots to the
top of the ground, where all trash that
r would Interfere with cultivation may
be raked up and burned.
To clear land and put in pineapple
shape will cost from $70 to $150 per
acre, according to the heaviness of the
growth on it. Flatwoods pine land, or
prairie, may be cleared at much less
After raking, mark off the land with
a marker that marks four or five rows
at a time, 21x21 inches, which will take
about 12,000 plants to an acre, leav-
ing two rows out between beds of 15
rows, for an alley to facilitate picking
during harvest time.
# The price of slips in July or August
which mature during and after har-
vest, is about $6 per thousand deliv-
ered to the station in sacks. The slips
should be at least 8 inches in length,
with a good, stocky butt. Trim the slips
by cutting off half an inch from the
hard butt, and tear off three rows of
the basil leaves. Drop a plant at the
*intersection of each row, and plant two
rows at a time, using a garden trowel
Sto lift up the sand while the slip is
inserted about two inches and left up-
Drop in the heart of the plant about
a heaping tablespoonful of fertilizer
that will not burn, to prevent sand
yrom entering the heart during a beat-
Do not look on your work as a dull
duty. If you choose you can make it
interesting. Throw your heart into it.
master its meaning, trace out the causes
and previous history, consider it in all
its bearings, think how many even the

ing rain. After four to six weeks, when
the young plants have rooted, hoe
with a scuffle hoe to break any crust
that has formed and to kill weeds.
Frequent hoeing is of benefit, but be
careful to use only a scuffle hoe, as the
pineapple plant is shallow rooted.
Fertilize before cool weather starts
in September or October, and hoe it in
well, with about 1,000 pounds to the
Fertilize again, when the plants are
about a year old, with at least 1,000
pounds to the acre, and again with
2,000 pounds before cool weather.
Figure on giving about two tons to the
acre of a mixture analyzing 5 per cent
ammonia, 6 per cent HO0 and 2 per
cent phosphoric acid per acre per year,
applying in two applications, or as
some growers advocate, smaller appli-
cations frequently.
In applying fertilizer it is a good plan

Ea t i to put on the heaviest application righ
East after the crop is off, and later applica
tions when rain is in sight.
As a source of ammonia use blooi
and bone, tankage, dried blood, cast:

pomace, cottonseed meal or tobacco
dust. Avoid sulphate of ammonia, ni-
trate of soda or use with the greatest
As a source of potash use sulphate
of potash, preferably the low grade, as
it contains magnesia that is thought to
help make the plants hardy and frost
resistant. The high grade potash,
however, gives splendid results.
Avoid muriate of potash and kainit.
Hardwood ashes give good results,
but must not be added to any mixture
containing ammoriiates, as it sets free
the ammonia to escape as gas.
For phosphoric acid use steamed
bone or raw bone ground and avoid
acid phosphate or bone black.
In my experience I find that 2 per
cent of phosphoric acid is plenty, and
that I get in my castor pomace, blood
and bone or tankage.
The standard pineapple fertilizers

humblest labor may benefit, and there is
scarcely one of our duties which we may

not look to with enthusiasm. You will
get to love your work, and if you do it

$1.00 PER YEA

Sold by the reliable fertilizer deal-
Sers may be relied upon as being
well mixed and true to analysis, and
I as cheap as one can mix them at home.
Many growers use a mixture high in
ammonia right after the crop is off to
make plant growth, and high in potash
in the fall to balance up to make the
plants hardy and fruit to carry well.
Some years ago I reasoned that the
plants would do better with a balanced
ration a all times and results with me
have proven satisfactory in using a 5
per cent ammonia, 6 per cent potash,
2 per cent phosphoric acid formula
from the budding of the young plants
to old age, and the fact that I have
some fields that have borne consecu-
tive crops for 21 years tends to prove
that I am right.
The fruit is harvested in the latter
part of May, June and July, the Ab-
baka and Smooth Cayenne varieties
coming last as a late variety.
The Smooth Cayenne, Porto Rico and '
Queen have almost disappeared from
the Indian River Section, as the fields
are shorter lived than the Red Spanish.
Some fruit is harvested during every
month, with a light crop in the fall
during October and November.
The fruit is sold mostly through
brokers and commission men, but some
is sold at the track from day to day
at varying prices, and some is sold as
a crop by sizes as well as a flat price
for the whole season's output for the
field run. At the present time there
is no selling organization among the
growers on the East Coast, but there
is a strong possibility of organizing in
future as a branch of the Florida Cit-
rus Exchange. Speed the day!
Three hundred to 350 crates of 80
pounds weight, containing 16, 18, 20, 24
Abbakas or 18, 24, 30, 36, 42 and 48
Red Spanish apples to the acre Is con-
sidered a good output for the first two
years. After that an average of 250
crates per acre per year for a period
of the next 12 or 14 years is consid-
ered good crops.
It costs about 85 cents per crate to
grow the fruit, pack it and get it on
the cars ready to move.
In 1913 crops netted about $1.60 av-
erage, leaving a net profit of about 75
cents per crate. Of course it nay be
guessed that some growers made more
and some less.
This year the crop will be small, ow-
ing to frost damage in all sections, to-
gether with the effect of a long
drought, and net returns for desir-
able fruit will be much larger than last
Large quantities of cull pines, bald-
heads, ill-shaped and over-ripes are
thrown away every season, and it may
seem that a cannery would pay. No
doubt that if a grower had the facilities
and time during a busy harvest season
he could can or preserve some of this
fruit to profitable advantage.
In conclusion, I want to say that I
am ready and willing at all times to
give any information that I may pos-
sess regarding pineapples in my sec-
tion, and if in this paper I have failed
to cover any point fully I expect that
you will ask questions, either at this
time, through the question box, or by
mail. R. L. Goodwin,
Fort Pierce, Fla.
Taken from Florida Grower.

with delight you will do it with ease.
Even if at first you find this impossible,
if for a time it seems mere drudgery, this
may be Just what you require; it may
be good like mountain air to brace up
your character.--Lord Averbury.

Mr. Merchant: Your competitor turns his stock over six times every year. Do you?

Work Is Life's Tonic

0.1$ 0 PER YEA

If you find the road to success, don't put out your rear lights. They may be a guide to some other fellow.


Florida Best for Oranges

M. E. Gillett Has Returned from Visit to California

Production Cheaper
Four-Year-Old Florida Tree Is as Large as a California Tree at
Six Years-Our Crops Heavier

That it would be as feasible to grow
oranges in south Georgia or Alabama
as in California, if the same attention
was paid to heating, is the opinion
expressed by M. E. Gillett, of Tampa,
in an interview given the press. Mr.
Gillett has returned from a trip to
California, made with both business
and pleasure in mind. He visited an
olive nursery of 200,000 trees, which
his brother and himself established
there, when it developed that Califor-
nia fruit growers were turning to olive
trees as more profitable than citrus
trees for that state.
Mr. Gillett, who is an interesting
conversationalist, spoke as follows:
"I was much surprised to see how
their groves recuperated from the cold
of two years ago, but conditions in
California are so different from what
they are in Florida; it is hard for a
Floridian to conceive of a tree living
after having gone through a tempera-
ture of twelve or fourteen degrees for
several nights. Their soil conditions,
however, are much different from ours.
We have an open, porous, sandy soil
into which the heat penetrates rapidly
and it is easily warmed up so that our
trees never become as thoroughly dor-
mant as theirs do. Their soil, on the
contrary, is heavy, with quite an ad-
mixture of clay and it takes a long
time for the heat to penetrate. They
have their rainy season in the win-
ter and these rains are generally cold.
If they have a few warm days, the
ground does not become sufficiently
heated to start growth in the trees as
is the case in Florida, consequently
when a cold spell strikes them, as it
does many times each winter, the trees
are absolutely dormant-much in the
condition of our oaks and withstand
a degree of cold which would not be
possible in Florida.
"It looked strange to me, as I drove
by the different groves, to see so many
heaters among the trees and these are
not mere smudge pots, but great big
heaters, which will hold twelve to four-
teen gallons of oil. It looked to me as
though it would be just about as feasi-
ble to grow oranges in south Georgia
or Alabama if as much attention was
paid to the heating of the groves on
cold nights. At any rate, I was satis-
fied that they have much colder
weather in California than we have in
Florida and everything I saw went to
prove it.
"The groves in California are, I
think, as a rule, better cared for than
most of those in Florida, as they seem
to take a great deal of pride in keep-
ing their grounds in beautiful condi-
tion. As a rule, however, the trees
at the same age are much smaller than
in Florida and are planted a good deal
closer together.
Believe We Have Been Hurt.
"I visited a number of the largest
packing houses and in nearly every
instance they wanted to know how
badly we were hurt by last winter's
cold. I told them we had no cold
whatever except what they saw in the
Los Angeles papers. It has gotten
so, however, if the weather bureau pre-
dicts a cold in Georgia, Alabama, or
any of the southern states, for that
matter, the Los Angeles papers at once
come out with big headlines claiming
that Florida is freezing out again.
When I told them that we keep a very
accurate account of the weather at
Lucerne Park and that we had been
growing cucumbers, tomatoes, peppers
and other tender vegetables there all
winter right out in the open without

any protection whatever, they could
hardly believe it, as they supposed we
had been seriously injured.
"At another large packing house
they said they were sorry to hear that
practically all of the crop for next
year had been whipped off the trees by
a terrible storm which passed over
Florida. I told them I had heard noth-
ing of this and that we had the biggest
bloom I had ever seen since I lived
in the state. Californians are great
boosters and it is a very difficult mat-
ter to get the truth from the rank and
file, but friends of mine with whom I
had a heart to heart talk told me that
the industry was at a low ebb in Cali-
fornia-that they had received very
little for their crop this season-that
while some growers got good prices,
the bulk of them received practically
nothing and they were very much dis-
couraged. I talked with a friend of
mine who is in the fertilizer business
and he said that growers told him
there was no use to figure with them,
that they needed fertilizer, there was
no question about it, but that they
were getting nothing for their fruit
and they could not afford to pay for
fertilizer and really they saw no use in
putting it on to produce more fruit un-
less they could get better prices for it.
Only Hope Is Freeze Here.
"Another large grower told me the
only hope he could see for the Cali-
fornia grower was that FloridA should
freeze out again. I called on a friend
of mine in Los Angeles who is in the
real estate business. One or two other
real estate men were in the room and
they questioned me regarding relative
values in Florida and California. One
of them said, 'You, of course, have
had long years of experience in Florida
and you have visited California several
times and are somewhat familiar with
conditions. Suppose you were living
in Chicago, knowing what you do,
where would you go if you wanted to
go into the citrus fruit business, and
why?' I told them that the answer
to that was very easy.
"'Now,' said I, 'suppose we make a
few figures and I think I can convince
you why a man should go to Florida.
Suppose that I wanted to buy ten acres
of land in one of the best districts
around Los Angeles. What would the
raw land cost?'
"They said 'about $700 per acre.'
"'Then this land has to be leveled
so that it can be irrigated, which would
cost $25 to $50 per acre more. After
everything is in readiness to plant you
would plant your trees and in the
course of time they would begin to
bear fruit. We in Florida could grow
as large a tree in four years as you
can in six. When your fruit is grown
and ready to ship it is 3,000 miles
from the big markets, ours is about
1,200. Time of delivery from Florida
ought to be about one-half what it
would be from California. Our freight
rates are 33 1-3 percent less. After
the fruit reaches the market Florida
outsold yours during the past season
in pretty nearly every case, which is
conclusive evidence that Florida grows
the better fruit.
"'And then you grow no grapefruit
whatever, while grapefruit is getting
to be a very large part of our business
and a very profitable part of it. Land
in Florida suitable for citrus culture
can be bought at $25 to $125 per acre,
according to location. It will cost $25
per acre to clear it and get it ready to
plant. Now,' said I, 'can you show me
one good reason why I should come to

Indian River Groves Company Starting

to Develop 200 Acres to Grape Fruit
An opportunity to obtain a four-acre bearing grape fruit grove on the easy
payment plan is offered by the Indian River Groves company, that has just
begun operations.
The company has acquired from the Indian River Farms company 200
acres of fine marl prairie land five miles from Vero, admirably suited to
growing citrus fruits. The land will be sold in five-acre tracts and four
acres of each tract will be set to grape fruit trees and maintained for a
period of seven years. In order to reduce the cost to the purchaser the
company has evolved the plan of making the grove partly pay for itself by
deducting from the fruit yield of the fourth, fifth, sixth and seventh years,
the cost of fertilizer and labor and dividing the balance with the purchaser.
One acre of each tract will be set to trees each year for four years. The
first acre set will come into bearing the fourth year. After the cost of fertilizer
and labor is deducted from the sale of the fruit the remainder will be divided
equally between the purchaser and the company. The same plan will be fol-
lowed the fifth, sixth and seventh years.
The company believes its plan will meet a demand for bearing groves
from persons who have no capital to develop them. It is estimated that the
purchaser's share of the income from the fourth, fifth and sixth year will
pay half the original cost of the grove. By making small monthly payments
it will be possible, under this plan, for persons in moderate circumstances
to acquire a grape fruit grove that should yield them an independent income,
when in full bearing.
D. M. Mason is general manager of the company and Fred Mueller, man-
ager of the Indian River Development company of Vero, is grove supervisor.
The main offices of the company are at Vero.

California, after all the reasons I have
shown you why I should go to Florida?'
Compared With Florida Figures.
"'Myself and son are planting a
thousand-acre grove at Lucerne Park,
one hundred ten-acre tracts. We fur-
nish the land, clear it, plant it with
the very best grade of trees, fertilize
and care for these trees for five years,
giving the owner the benefit of the
fruit which is produced during that
time and turn this bearing grove over
to him at the end of five years at
$650 per acre, which is less than the
first cost of your raw land.'
"One party said if they had nothing
else they had more beautiful scenery,
as they had the mountains, which we
did not have in Florida. This I had to
admit, but I called his attention to the
fact that in place of mountains we had
lakes and that one party in California
had told me he would trade all moun-
tains in the state for one of our beau-
tiful lakes.
"I, of course, was interested also in
the nurseries, as I wanted to compare
their work with what we do here and
I wrote home that I was very well sat-
isfied that I was doing a nursery busi-
ness in Florida instead of California.
In our loose, sandy soil we grow a
magnificent root system and the trees
can be transplanted with naked roots.
In California their soil is heavier and
richer, so that the young plant does
not require such a large amount of
feeding roots and the result is that if
they try to take up *a tree and plant
it with naked roots they lose a large
proportion of them and the only way in
which they can successfully make a

tree live is to dig around it and put a
sack under the roots, bringing it up
around the trunk of the tree and tying
it there so as to hold all the earth
around the roots. One tree weighs
about fifty pounds and 500 trees would
constitute a carload, while here we can
ship from 7,000 to 10,000 in a car very
easily. -
Packing Houses Are No Better.
"I inspected a number of their best
packing houses, but found nothing bet-
ter than we have in a number of our
exchange houses in Florida. They
seemed quite surprised to find that we
had houses equipped with all the neces-
sary machinery to handle fruit in the
most approved manner. I had to take
off my hat to them, however, when it
came to the price they get per acre <
for bearing orange groves, as in my
opinion a grove in Florida of the same
age is easily worth double what it is
in California, all things considered, and
yet in Florida we are selling groves
for less than half what they get for
theirs, though, in my opinion the time
will soon come when Florida orange
groves will be rated at something like
their true value. I think any Florida
grower who will visit California and
investigate conditions there carefully
will come home feeling very much as
I did-perfectly satisfied that his grove
is in Florida rather than in California.
"Everywhere I went I found people
anxious to learn all they could about
Florida, stating that sooner or later'
they hoped to make their home in the
south and they felt that Florida had
more to offer than any other southern


Are Made for Florida Soil,

and Always Produce Results.

*4 r



Readers of The Farmer want what you sell. What do you sell?


Let us have faith that right makes might, and in that faith let us dare to do our duty as we understand it.-Abraham Lincoln.


Citrus Prospects Fine, Says H. A. Marks,

After Inspecting Many Large

Groves in State

Trees Are Full of Thrifty Fruit and Rains Came in
Time to Stop Threatened Dropping-Large Ad-
dition to Grapefruit Output This Year

"From all indications the next citrus
fruit crop of Florida will exceed the
crop of last year by more than a mil-
lion boxes," was the statement of H. A.
Marks, a well known orange man from
the West Coast section of the state,
yesterday while in this city.
Mr. Marks has been over a large part
of the state and says the rains have
started just in time to prevent the
shedding of fruit which was threatened
and had begun in some parts of the
He said he never saw the trees and
the young fruit look better for the time
of year than it does now, and that as
there was the heaviest bloom the past
winter that was ever known in most
parts of Florida the trees can afford
to shed heavily and still make more
fruit than was made last year.
"I have never seen anything like the
number of young groves coming into
bearing, especially the grapefruit
groves, and the crop of this delight-
fully popular fruit will be the largest
- in the history of the state. Even in
sections where heretofore the people
Shave paid little attention to citrus
fruits there are being planted every
Year acres of trees, which in a few
years will add much to the value of
the crops now going out of Florida."
Mr. Marks does not believe the out-
put of grapefruit will catch up with

the growing demand for many long
years, and since Florida is the only
state in the Union which can raise
the grapefruit to perfection, this state
will always have a practical monopoly
in this product.
The rains, which are expected, and
which seem now to have begun over
the citrus belt, he says will cause a
good June bloom, and this will mean a
pretty fair crop of late oranges and
grapefruit next summer.
Mr. Marks has been in the citrus
industry for many years, and every
year becomes more satisfied and en-
thusiastic over the quality of fruit
Florida puts on the tables of the world.
One additional crop which Mr. Marks
believes will become profitable in many
sections of the state is peaches. He
says that in the lower part of the state
even, some of the finest peaches he
ever saw or tasted have been grown
this year, and he is confident that in
parts of the state there will be found
lands to grow peaches equal to if not
surpassing the famous Elbertas of the
Georgia and Carolina sections of the
fruit belt.
"Florida is in a fine condition for its
next big crop of fruit," said Mr. Marks,
"and with conditions continuing favor-
able, there will be thousands of dollars
more brought to the state next winter
and spring than ever before from the
citrus industry."-Fla. Times-Union.

Another Epoch in Vero's History
Saturday, July 11, was another important date in the history of the
Indian River Farms company's development work. On that day the last
bucketful of earth was thrown from the big main canal through the com-
pany's tract and another step in the development work was completed.
The canal has been opened for its entire distance since last January
but a part of it was only cut half its width. The big job is now completed
and the excavator which has been at work on the canal has been moved by
^ Contractor Fred M. Crane to a new job in southern Illinois.
It was a year ago last February that the excavation of the main canal
was started. Since then two drag line excavators have been at work on it
Night and day for most of the time. The canal is nearly five miles in length
and to dig it required the excavation of approximately 1,000,000 cubic yards
of earth.
Excavators are now at work on three of the lateral canals that will empty
into the main canal, one leading to the north and two to the south. Sub-
laterals are being dug into the north lateral at a rapid rate and complete
Drainage is established on a large number of acres.

There is one thing that seems
strange to the northern man in Flor-
ida. He soon is convinced of the very
great superiority of the Florida
oranges compared to those he has been
accustomed to at home.
Some California fruits are good.
They produce fine prunes, grapes and
olives. The oranges are thick
skinned and tasteless, or too sour as
compared with the sweet, russet-coated
beauties that he finds on the penin-
sula. People eat oranges in Florida
because they are delicious. The regu-
lation breakfast dish is half a large
grapefruit eaten with a little sugar.
During the day oranges are eaten at
any time that one happens to be pass-
ing a grove or a fruit stand. Many
people who seldom eat oranges in the
North, because they see only the Cali-
fornia product, soon get to eating them
on their arrival in Florida. Quality is
the only explanation. People who go
down there will never be satisfied with
a substitute. Fruit growers' organiza-
tions will reach out for the northwest-
ern trade and the big fellows will come
this way. Inasmuch as an orange will
keep on the tree for weeks after it is

Honey producing is only one of the
missions of the bees. Indeed, for ac-
tual profit, the honey is but a minor
Some years ago I moved to a small
place up the Hudson river. I wanted
a bee farm and selected for that pur-
pose a spot among apple, cherry and
plum trees, some of which had never
borne fruit, others none for years past.
;My landlord told me I might cut down
certain trees, as they were worthless,
and he intended putting on some fine
nursery stock.
Being busy, I did not cut the trees
down. They blossomed freely, and, of
course, we paid no further heed to
them than to break blossoms by the
armfuls when we wanted floral decora-
The cherry trees were, much to the
owner's astonishment, loaded with
very large, perfect fruit. He could not
understand it; such a thing had not
happened for years.
Early in the autumn, while waiting
for a swarm of bees to settle, I ob-
served a number of fine apples upon
one of the smaller condemned trees.
When the landlord's attention was

ripe enough to ship, it would seem
that there is no necessity of shipping
green fruit. Ripe oranges can be de-
livered in iced cars and they are sweet
and delicious.
There are a number of kinds of
fruit in Florida that are produced for
home use only. They are not easily
transported, being too delicate. These
fruits are strictly tropical, and as they
do not ripen in the winter months,
northern people do not learn much
about them. There are the mangoes,
the guavas, the alligator pear, and the
Japanese plum. The guavas are very
common and are used largely for mak-
ing jelly. The alligator pear and the
mango are expensive fruits and the
writer was told that one tree of good
size often produced $50 worth of fruit
in a season. Then there are the
bananas; several varieties are pro-
duced, but none for export. They are
better, are juicy and sweeter than
what we have in the markets.
Some Florida orange groves of ten
acres cost $15,000 when ten years old
and in good bearing, and pay 25 per
cent on the investment after paying
the expense of cultivation.-"The Yan-
kee," Bloomington (Wis.) Record.

called to them he was completely mys-
tified and called in his neighbors to
see the wonder. Later we gathered
from this tree nearly a barrel of finest
fall pippins ever seen in that vicinity.
No argument would convince the
man that "them pesky bees" had any-
thing to do with the yield of the fruit
on the place. He insisted that some
sort of fertilizer must have been used.
Since that time I have demonstrated
by scores of experiments that trees
which had for many seasons borne lit-
tle good fruit, or possibly none at all,
have been brought up to a high stand-
ard of productiveness by the presence
of bees. They carried the pollen, fer-
tilized the blossoms and a beautiful
harvest was the result.
Regardless of the honey crop, every
fruit grower should have a few col-
onies of bees. If when the blossom sea-
son is past there is so little nectar in
the midseason flowers that the bees
must be fed, it is a decided economy
to feed them, as in cases where a strict
account has been kept the cash value
of orchard products alone has been
doubled by their assistance.-The
Rural Home.

Fruits Handled Through Florida Citrus The inner haf of ey
Ei h Bk * It I The inner half of every cloud *
Exchange Bring Big Prices : Is bright and shining.
The official figures of the fruit auc- both in markets where it sold more | I therefore turn my clouds
tion companies of the eight most im- fruit than the other operators and in I about
portant cities in the country show that the markets where they handled a ou
the Florida Citrus Exchange secured greater volume of fruit than it did. And always wear them inside
for its growers considerably higher The figures are as follows: out
prices during the season just ended Fla. All
than were obtained by the other oper- Citrus Other To show the lining.
ators in Florida fruit. Exchange Operators -Alice Wellington Rollins.
The accuracy of these figures abso- Bxs. Avg. Bxs. Avg. N
Slutely can be depended upon. They Baltimore 31,961 $2.29 70,772 $2.03 n sm.H"ismnmn Y.al.Wnn V ann n.W A
show that in every auction market Boston .. 140,529 2.53 177,580 2.25 Pittsburgh 87,599 2.42 128,897 2.31
prices obtained by the exchange aver- Chicago 63,479 2.73 38,366 1.95 St. Louis 37,127 2.45 96,737 2.19
aged higher than those secured by Cleveland 36,233 2.34 65,376 2.32 A little calculation will show that in
others. It is significant that the higher New York 426,247 2.58 476,807 2.45 these eight markets alone the grow-
prices were secured by the Exchange Philad'hia 143,251 2.42 563,136 2.28 ers of the State who did not ship

through the Exchange lost nearly $300,-
000 by reason of this fact. To verify
the accuracy of this statement one has
but to multiply the number of boxes
of fruit sold in these markets through
other channels than the Exchange, by
the difference in the price per box re-
ceived by the other operators and by
the Exchange.
Baltimore ................. $ 18,400.72
Boston ......... .......... 49,722.40
Chicago ................... 29,925.48
Cleveland ................. 1,307.52
New York ................. 61,984.91
Philadelphia .............. 78,839.40
Pittsburgh ................. 14,178.67
St. Louis .................. 25,151.62
Total loss in only eight
markets ................ $279,510.36

Florida Fruit the Most Delicious

Bees and Fruit

W E'RE going on-better come along. There's lots of room in front. All the chances are
there. The struggle is back where you are. People who won't think and dare will find
their plight sterner every day. It's so easy to get good machines to supplant listless, dull, unambi-
tious human workers that we have neither time nor money to waste on those who won't use
themselves to the utmost of their possibilities.-New York Journal.

Ask the advertiser in The Farmer whether or not it pays.

Wise men regret as little as they can, and when they do reflect on past mistakes, it is with smiling resolution to make fewer errors in the future.


Florida Has an Advantage

If the Prize Is Not Worth the Price It Is Worse Than
Folly to Pay It
Only one state in the Republic rivals years while tests and experiments are
Florida-that is California-and we being made. The pioneers who are
outclass her in the two natural essen- now enduring the inconveniences and
tials-location and climate. She has missing comforts of a matured country
the best of us only in maturity, with are doing so because they know their
reward is certain and will be bounte-
its consequent wealth, and the hustle ous. We receive the complaints of
of her citizens. Our points of advan- those who mean to come, but who are
tage California can never have. Hers remaining away that they may escape
are ours for the effort. Of the semi- the cost and trials of pioneering, yet
tropic and tropical fruits California can they complain of taxes and delays. We
grow nothing that we cannot excel her beg to suggest that those who are here
in, while we can grow general crops, are putting up with these and also with
such as cotton and corn, that the cul- those primitive conditions incident to
ture of which the Golden state never pioneer life. These are enduring pri-
attempts. With California as thus ex- vations that they and you may enjoy
cepted, Florida is in a class to herself. the future wealth and development.
We are without a competitor. Such a If the nonresident Cannot contribute
condition comes to but few countries, his taxes and bide the time without
-Can any man seeking a home fail to irritation he should quit the game. The
grasp the advantages he gains by cor- impatient are not suited to cope with
ing here? He can go to other states to a new country. Remember the reward
live, perhaps prosper, but in Florida held by a country without a rival will
,only has he opportunities to be found be worth the price though it may seem
nowhere else. But in coming here he exorbitant now. Those who cannot
must count the cost, incident to a take this view of conditions and pros-
pioneer country. A few things have pects are wasting their sustenance to
been tried out and their values are continue. It is the straining process
known, but the great scope of products consequent to life as a pioneer that
of this country is not yet in any de- gives the sturdiness of character.
gree in contemplation. Those who Those who can tolerate for the reward,
-come now, when they can get on the stay and become the wave beaten rocks
ground floor must come with the un- that endure, while the others yield to
derstanding that a part of the compen- their desires and emotions and return
stationn for this privilege is disappoint- to the land of their fathers, there lan-
:ment and discouragement for a few guish and die.-Exchange.

FRED A. HAMLEY, of Toledo, Ohio,
President Indian River Growers' Association.

Florida's Need for Farmers

Again we should call attention to
the fact that potatoes are selling for
an enormously high price in Florida.
That is true of practically every vege-
table raised in this state.
It is said that a crop of potatoes may
be harvested in Florida in almost any
one of nine months of the year. If this
is true, and it doubtless is, then Flor-
ida needs to awaken with a start. The
state needs to be shaken from end to
end, and the people aroused to the op-
portunities that are here, and the
needs of the state.

Florida has millions on millions of
acres of fine farming lands. These
lands will produce as fine crops as any
state in the Union. There are millions
of farmers looking for such lands.
There are millions of dollars waiting to
be invested in developing such lands.
There are millions of families waiting
to buy the things that can be produced
on these lands. This is no idle dream
of a theorist, and no picture conjured
up by the imagination of dreamers.
It is a cold, matter of fact analysis of
an actual situation.

Annual Meeting Indian River Growers'

Association Held
A largely attended and enthusiastic meeting of the Indian River Growers'
association was held at Vero Saturday, July 25.
It was the annual business meeting of the association and besides the
election of officers, twenty new members were taken in. The officers for the
coming year, most of whom were re-elected, are: President, Fred A. Hamley;
vice-president, Mrs. Frank Harris; secretary, 0. F. Schepman; treasurer, Joseph
Hill; executive committee: E. C. Walker, Bert Sexton, J. V. Atkins and George
The feature of the meeting was an address by Mrs. N. M. G. Prange, head
of the scientific department of the Wilson & Toomer Fertilzer company of
Jacksonville and widely known as a writer and speaker on agricultural topics.
Mrs. Prange formerly lived at Vero and came to spend her vacation at the
home of her brother, F. Charles Gifford. At the request of the speakers'
committee she consented to address the growers' association. Her talk was
full of valuable information for the growers, dealing, as it did, with the prep-
aration of the land and the use of fertilizers, two subjects with which new-
comers in Florida are least familiar.
"To many of you life here may seem like pioneering," said Mrs. Prange,
in beginning. "But if the country seems new and undeveloped to you think
how it must have looked to me when I first came to Vero 27 years ago. There
were no roads then, no railroad, and but few scattering houses. How different
it all is now with good roads, telephones and all the other conveniences that you
now have.
"The first thing the grower must think about is preparing his land. The
first requisite is good drainage and in that respect you are particularly for-
tunate here at Vero. From no one have I ever heard a word said against
your drainage system. It might be well to think about a system of control
gates to hold the water for use in times of drought but that is a matter that
can be worked out later."
She told how to remove the sourness from acid soils by the use of lime
and cover crops, such as cow peas and velvet beans. Lime should always be
purchased In car load lots because It is a great deal cheaper than when ordered
in small quantities, she said.
In order to get a good, loose bed for any water that may fall the first
plowing in the early winter should be deep, Mrs. Prange said. Subse-
quent cultivation should be shallow so as to conserve the moisture. She
impressed the importance of maintaining humus in the soil but said green
cover crops should never be plowed under. They should always be cut and
allowed to dry, she said.
"Another important thing to remember is that it always pays to buy the
best seed you can get," Mrs. Prange said. "Patronize only reliable seed
houses. Don't forget that you can't get get good seed cheap. In buying potato
seed be particularly careful and never plant any that does not have an inspec-
tion tag on it. In this connection let me say that you should never think of
growing potatoes or tomatoes without using Bordeaux Mixture. Mix it yourself
and apply often. The proper formula is five pounds of caustic lime and five
pounds of bluestone to fifty gallons of water. Dissolve the lime and the bluestone
separately in twenty-five gallon lots and mix as you use it. Never allow the
mixture to stand for more than a few hours."
The question of fertilizers was next taken up. Mrs. Prange declared that
while unreliable fertilizers are sold in Florida none is manufactured in this
state. Florida should be proud of her fertilizer companies, she said. She
strongly advised against the use of special mixtures of fertilizer except in
rare instances and said the average growers will not gain anything by trying
to find a mixture to suit his particular soil. An analysis of the soil is of no
practical value to the ordinary grower for the reason that no person on earth
can determine what proportion of the plant food in the soil is available, she
declared. Fertilizers are made to meet average conditions and when a grower
has purchased a reliable brand for the crop he desires to grow he has gone
as far as he can profitably go in that direction, she said.
A vote of thanks was extended to Mrs. Prange by the association following
her talk.
A discussion developed the fact that potatoes and beans will be the prin-
cipal trucking crops grown this fall. The executive committee was instructed
to make arrangements for obtaining an exact report of the acreage of all
crops to be planted and the secretary was directed to ascertain where seed
potatoes may be secured at the best price.
Following are the names of the new members taken in: Indian River
Development company, Mrs. F. M. Watts, George Roth, H. N. Gray, J. V.
Atkins, Wm. Sturm, Sr., Wm. Sturm, Jr., H. Lakin Peter Reiss, E. Stumke,
W. T. Humiston, H. C. McCune, J. T. Mayfield, J. B. Ellis, P. C. Caselton,
Owen M. Mason, C. E. Fritz, J. S. Richey, R. S. Jenkins, Dr. P. R. Konzelman.

It may be that Florida has been bad-
ly advertised in the past. It may be
that thousands have been beaten out
of their money when they purchased
some of the lands that were on the
market. But that doesn't concern the
condition that confronts us. That
doesn't lessen the opportunity of our
people to get farmers from other states
to develop these lands that are worthy
of development. That doesn't concern
the question of the unbelievable high
cost of products from the farm in a
country that can produce these things
out of her own soil in great quantities
and of the finest quality. The thing
that really concerns us is that we can
offer the greatest opportunities in the
world, and that there are millions look-
ing for just the opportunities that we
can offer.
Florida needs a concerted movement,

under the guidance and censorship of
the state that will work out this prob-
lem and settle it by bringing the peo-
ple here under the proper auspices and
developing the country. The state can
afford to make an appropriation and
to undertake the management and di-
rection of such a movement. It would
be the biggest investment that we
could make and would bring us the
quickest realization on that movement,
not only to those who are here, but to
those who will come.
Florida should truly be the "Land of
Flowers." She should blossom as the
rose, and she should be the spring, fall
and winter garden of America. She
can be all that, and quickly, by the
proper application of intelligence and
industry to a problem that is easy of
solution, once we go about it right.-
Florida Metropolis.

Let The Farmer do it for you.

Ability doesn't count; knowledge is useless; experience has no worth without the driving force of optimism. It's the steam that
Makes all the wheels go around-it's the sparking plug of the motor-it starts things.-HERBERT KAUFMAN.


Florida, the Temperate Zone, Fine

Year Round

Swept by Cool Breezes, Peninsula Gives Added Attrac-
tions in Summer Time

Florida's ideal climate, winter and
summer, is receiving much favorable
comment at present. In connection
with the claim that the peninsula is
the temperate zone, Hon. J. N. Whit-
ner, of Sanford, recently talked inter-
estingly as follows:
"For more than forty years you gen-
tlemen of the press of Florida have
constantly reiterated the truth that
Florida never suffered the excessive
heat of the United States and Canada.
Have again and again called attention
to our freedom from sun stroke or
heat prostration, called attention to the
cooling breezes that during most of
the 24 hours blow across the penin-
sula from ocean to gulf, making it
only necessary to find a shade where
the breezes blow to find comfort dur-
ing all our long summer. After the
lapse of time our northern friends are
accepting the fact. and no longer do
they shudder at the thought of Florida
in summer. Within a week and during
the present heated spell, which is tak-
ing its tolls in deaths in the north, a
gentleman from Richmond, Va., was
in Sanford and told me he had visited
Florida during twenty years many
times, always in winter, but this visit
d showed new and unexpected charms
of climate that had made him decide to
Invest. And, Mr. Editor, he was not
dressed for warm weather either. But
Syou and your readers are no doubt ask-
ing why I should occupy your space
discussing so well authenticated a fact
as our temperate summers, so I will
hasten to give, what in my opinion is
one of, if not the prime factor in pro-
ducing this condition for which we
should be so grateful. Briefly, it is our
sandy soil which practically absorbs no
heat and radiates that little quickly.
I have long been of this opinion, but
do not remember having either heard
or seen it discussed. This is my apol-
ogy for writing. My theory is that
sand (silica) being a non-conductor of
heat the rays of the sun, however hot,
* have no power to carry heat to any
depth. There is, therefore, no storage
of heat going on during the hours of
sunshine, such as takes place in clay,
brick and rock, certainly not to the
same extent. On the other hand, the
little heat accumulated by sand is al-

All Things Come to
Him Who Won't Wait

It has come to be accepted as a fact
that the increased use of the automo-
bile in a community is a sure indica-
tion of the enterprise of its citizens
in the extension of its improved high-
ways. The rapid increase in regis-
tration from 30 to 200 of these
vehicles in St. Lucie county indicates
that roadwork of an effective type
has been recently done in this terri-
tory. The fine Montreal-Miami road
along the Indian river the full length
of the county accounts or a large
part of this advance, and the time has
now come to develop a network of
like surfaces throughout the county.
If any evidence is necessary of the
A- value of these highways in the in-
creasing of the wealth of our citi-
zenry, try pricing the lands adjacent
to these improved surfaces and com-
pare with the figures asked before the
improvements were made.-St. Lucie

most instantly dissipated by the rapid
"In a crude experiment I covered an
ordinary thermometer with sand and
it went up to 117 degrees Fahrenheit.
I placed a shade 18 inches in diameter
over it, without removing the sand
and had the satisfaction of seeing the
mercury fall 10 degrees in 5 minutes
and I attribute part of this delay to
the fact that the glass encasing the
mercury being a non-conductor of heat
it did not respond immediately to the
cooling of the sand. If the above
premises are correct it will be readily
understood that by the time the sun
has set on sandy Florida the little
stored-up heat has radiated and caught
by the cooling sea breezes has been
dissipated. The natural sequence is
our incomparable nights when life is a
joy and refreshing sleep invigorating
and recreating.-Florida Metropolis.

Prosperity Rests With the South
Cutting down of the high cost of living rests with the south, according
to the year book of the department of agriculture just issued, and the farmers
of this section can do much towards bringing about changed conditions. Ex-
perts of the department make these five suggestions:
1. Americans should eat less meat and more fish.
2. Farmers of the south are the last hope for increasing the American
beef supply.
3. Rural citizens should organize for their mutual interests in ob-
taining cheaper insurance, better markets, and improved sanitation.
4. Housewives should avail themselves of the advantages offered by
the department to improve domestic economy.
5. The states should amend their food and health laws in such a way
as to make their standard equal, if not higher than the federal laws.
"Farmers of the south are the last hope for increasing the American beef
supply," reads the report. The northwest and the west from which sections
in years past have come the beef cattle to feed the nation no longer supply
more than a small fraction of the beef of former years. The great ranches
of the Dakotas and on down to the Panhandle of Texas have been cut up into
homesteads and the great herds have dwindled to almost nothing. The west-
ern states were naturally ambitious to have their areas broken up into farms
and settled, but the result has been a scarcity of beef and high prices for
meat products. But in the south there yet remain large tracts, undeveloped,
where cattle can have practically unrestricted range.
The farmers are urged to feed the corn of their farms to stock on their
own land, thereby accomplishing a double purpose-increase in profits and
increase in soil fertility. Reading the book brings home the truth which is
always apparent, that the farmer is the bulwark of the nation, and that pros-
perity rests with the south.-Florida Metropolis.

A Square Deal for Everybody

The Citrus Exchange Motto

The foundation of the Florida Citrus Exchange is a square deal for all the factors
connected with the citrus industry.
It believes that the interests of the grower, the distributor and the consumer are
identical and that in serving one all are served.
The Exchange is a co-operative organization oI growers that seeks to advance the.
interests of the producers of citrus fruits by playing fair with dealers and consumers.

Members of the Exchange work on the princi-
ple that when they send good fruit to the market
in good condition, good dealers will be glad to
distribute it at a reasonable profit to a good class
of consumers who will pay fair prices for it.
Wholesale or retail dealers in fruits do not ask
nor expect as large a margin on fruit that reaches
them sound and well packed as they must have
on fruit that comes to them in such condition that
a considerable risk is taken that it will decay be-
fore it can be sold. The care with which the Ex-
change packing houses handle the fruit they put
into the market is appreciated by the trade.

And dealers more and more will push freely and
handle with a minimum profit to themselvesany
line of goods which is so well advertised that it
moves freely and which is of such good quality
that the persons who buy are satisfied and will
come back for more.
Consumers want the best they can get for the
money; to know that they can obtain under the
same brand name goods of equal quality all the
time. For the assurance that these things are
true of any goods offered them, there is perfect
willingness to pay more than the price at which
can be obtained less dependable goods.

The Florida Citrus Exchange has consistently endeavored to establish and maintain
the highest quality in Florida fruits. It has persistently assured dealers of this fact and
it has insistently told consumers the same thing. Dealers and consumers alike have
come to depend on the "red mark on the box" of the Florida Citrus Exchange as the
emblem of quality and the shield of protection. Growers who wish their fruit marketed
under this policy are invited to become affiliated with the Exchange.


How do you expect to sell your goods if the people don't know you?


Cheer Up. If You Had Your Own Way Maybe You Would Be Worse Off.


It is a little further round the corners of a square deal, but the road is better.

The Florida Citrus Exchange to Estab- has always bee
the weak associ-
lish Packing Houses on East Coast aonde Our cor-
The Stroller, in referring to the'In- to his determination to try the Ex- make his com-
dian River orange, said: change, saying to himself that he plaint at the
"To own an Indian River orchard is would take up these points with the proper place.
to have title in the orange nobility. Exchange officials, which he did. I Each grower
Smooth of skin, which is thin as a believe the average time for returns joining becomes
lady's glove, full of sweet juice to the for fruit is 17 days from the day it is a full member of
bursting point, they are ne plus ultra, sold, of course varying somewhat with t h e association
the last word in oranges." distance of market, and no grower's wth power to
Since the first year of its existence money is ever allowed to stay in to
the Florida Citrus Exchange has Tampa over night of the date it is re- vote, just as
handled very little Indian River fruit, ceived, it being immediately sent to much voting .
and has thus been handicapped in the the sub-exchange manager for proper po wer as the ' .
markets. To be frank, that first year distribution. As for shipping early larger grower
in the Exchange fold was not a satis- fruit, it may be shipped at any time it within the fold. Not less than three
factory one to the growers, and there will pass the inspector, and thus cor- associations may form a sub-ex-
were reasons, among them being the ply with the law, and not before, change, and each association may
fact that the associations over there I know that a great deal of mis- send a director to sit on the sub-
were largely composed of men who, apprehension exists not only among exchange board. This sub-exchange
while they knew orange growing, East Coast growers, but among grow- has a manager, and it is to this man-
knew little about packing or handling ers in general regarding the working ager that all orders and inquiries for
fruit for market, and (shades of of the Exchange. Let's have a little fruit are sent by the Tampa office
Caesar) they located their sub-ex- confidential chat about the A B C's of when there are such. It is his busi-
change headquarters at a point where the institution. What is it you want ness to know just what each associa-
there was no telegraphic communica. to know? tion is doing so that he can quickly
tion. That was truly a hard year for Can you pick your fruit when you and intelligently fill or reject such or-
the co-operation. The association fur- want to? So far as the Tampa office ders and to be able to do this he must
nished the fruit put up the only way is concerned, you can pick and deliver be in constant touch with each of his
they knew how to put it up and the it at any time that it is ripe. We can associations. This sub-exchange elects,
Tampa office must do the rest. The conceive of certain local conditions through its directors, a representative
result in many sections was failure, when it might be inexpedient for your to sit on the Tampa board and he
The Exchange does things different- local manager to handle the fruit, but looks after the interests of his local-
ly now. The success of the Exchange you are in close touch with him and ity when the board of directors of the
plan is assured, and it has enough fruit could readily learn if these conditions Florida Citrus Exchange meet, and
to carry on the institution without the were of prime importance. There are these directors constitute the Florida
addition of another box, but the more times when the head office ADVISES Citrus Exchange.
fruit handled the less per box it can be you not to pick fruit and if you are The Exchange charge for handling
handled for. No association will be wise you will harken unto this advice, fruit in the seasons of 1912-13 was 15
taken in unless it can deliver fruit to for you are paying a man to keep in cents a box and at the end of the sea-
the selling department that the sales- touch with the markets and if he is son the Exchange paid back to its
manager is proud to sell, and here- worth anything to you at all it is on members 5 cents a box on all fruit
after when any association is formed, such occasion as this. He tells you each had shipped. This past season
the Exchange officials will insist that this because market conditions are the selling charge was 12% cents per
it have -proper facilities and is under bad, and he does not want to see your box, and there will be about $25,000.00
competent management. I fruit slaughtered. excess over expenses at the end of this
The exchange officials would indeed Your manager, with your consent season. Please understand that the
be proud to handle the splendid fruit and advice, may send any car of fruit Exchange is not in the business for
from along the shores of the Indian to any market in the country you profit. It is purely a co-operative body
River, and it now looks as though they choose. Orders are sent to your man- of growers who are doing business at
would have an opportunity this com- ager for fruit at a certain price; you cost; in short, you and your neighbor
ing season, and an opportunity is all can fill that order or refuse to fill, just are handling your own business of
they ask. They are so sure that they I as you choose. You can set a price on packing and selling the fruit you grow
can make a better showing than any your fruit and refuse to accept any- and if the estimated cost of selling is
other operator ever has succeeded in thing less; that is up to you and your more than the actual cost this excess
doing that they are not even consid- manager, though it is only fair to say is returned to you. In addition to this
ering any other possibility, that you may not get that price, as all selling charge there was 11/ cents a
The Exchange is now ready to pub- will depend upon market conditions at box charge for advertising. The cost
lish the glad news that there is every the time, and of course dealers will of handling fruit in the house varies in
prospect there will be four asso- not pay more than they consider fruit each case, as does the cost of main-
ciations operating along the Indian to be worth, but it rests with your training the sub-exchange office, the ex-
River this year, one of them already manager to make your fruit worth as pense of the latter being comparative-
having been organized, and with much or just a little more than any ly small, but the total cost of picking,
money at hand to build a house that other fruit offered. Brands that have packing and selling should not be
can handle 100,000 boxes of fruit, while made a reputation will always com- much over 70 cents a box. The Cali-
among the other three, as yet embry- mand a great deal more than other fornia Exchange does all this for about
onic associations, there will be pos- fruit which may be equally as good, 50 cents a box, and when the Florida
sibly 200,000 boxes of fruit pledged the but which does not have that reputa- Exchange handles as much fruit as
Exchange. The time is very short tion or is not packed quite so well. does its California mother we can
and some sharp work must be done to Your fruit may be sold by the packed also come to some such price, for the
get into shape, but Manager Jones is box at the packinghouse to specula- more fruit the less per box it can be
optimistic, and forces are at work tors, however, provided the sale is done for.
rounding up the situation to the end approved by the Tampa office, with the These are some of the kindergarten
that everybody will be in readiness regular selling charges to be deducted. fundamentals of the co-operative prin-
by the middle of September. I have a letter on my desk from a ciples of the Florida Citrus Exchange
There are many outside operators in man who complains that the Exchange and if any reader wishes to know more
these East Coast sections that believe charge for packing is too high. The he should send to the Tampa office for
the Exchange is poaching; that it is Exchange does not pack fruit and has the book which is now known as the
coming into territory that is exclusive- nothing to do with tne cost. The Ex- "Temple Bible," which explains all the
ly theirs and needless to say they are change is a selling agency only. The exchange detail
worried and are doing all in their cost of packing, the way the fruit is wongs th the change in detail,
power to discredit co-operation and packed, and the condition of fruit on shows the type of contract o be
the Florida Citrus Exchange. arrival at the markets is wholly up signed, and in short everything that
Said one of these men to a grower to the local association, of which each the seeker for knowledge wishes to
on Sunday last: "WiVy, you will be individual is a member, and as such know. This will be sent freely and
the biggest kind of a chump to let the responsible in part for any defect in gladly.
Exchange handle your fruit after the the working machinery. The power to I feel sure that old-time Exchange
prices we got for you last season, right wrongs within the associations men and old-time readers of the
Don't you know that the Exchange lies wholly within tne power of the Grower will pardon our dwelling to
won't let you ship your fruit in Sep- Tampa office, though the Tampa office such a length on a subject that they
tember, even if it is ripe, and don't is beginning to broaden its scope to are so familiar with. I started to
you know that it takes them three to the extent of demanding that efficient write about the Indian River orange,
six months to settle for fruit after men be employed who can put fruit the growers there, their needs of co-
they have sold it?" No, the man didn't up the "Exchange Way." The co-oper- operation, and I have been writing
know this, but he was game and stuck ative weak spot, wnen there was one, with their needs solely in mind. I per-

sonally feel great interest in this mat-
ter, for it was largely through the
Grower that the awakening interest
for co-operation on the East Coast was
brought to the attention of the Ex-
change officials, and I will feel that if
the Exchange succeeds in lining up
enough fruit over there with which to
make a demonstration this next sea-
son that the Grower's work for Florida
has not been in vain.
Will all growers from New Smyrna
south to Ft. Pierce who wish to af-
filiate with the Exchange write to
the Tampa office, stating what fruit
they have. There will probably be no
Exchange house built this season
south of Cocoa, but no doubt arrange-
ments may be made for shipping fruit
in field boxes at such a rate that there
will be but little, if any, excess in
freight charges over what they would
be had the fruit been packed at point
of origin. It seems probable also that
either a house will be built on Mer-
ritt's Island, or else arrangements will
be made so that fruit can be boated
from the island to either Cocoa or to
Wiley Avenue (just north of Titus-
ville), where an exchange house will
be erected on the railroad and close to
the water front.
Most of the Indian River fruit has
in the past been sent to New York or
Philadelphia and sold at auction. No
particular salesmanship was required
to sell such fruit, its bright, smooth
appearance and general excellence,
coupled with the fact that there was no
excessive quantity of it offered, tend-
ing to make buyers seek the seller
rather than the contrary, as is com-
monly the case. I can imagine the
eagerness with which Holland, the
New York representative of the Ex-
change, will await the arrival of his
first consignment of these superior
goods, and I have faith to believe that
the man who packs the fruit will not
disappoint him, and that the car will
be class A in every respect. I can
also imagine the dealers gathering
around to note the results, and if these
Indian River growers only knew the
regard these same buyers have for Ex-
change goods, they also would have
the same confidence I have that re-
sults will be fine. However, New York
will not have it all her own way with
these Indian Rivers hereafter; there
are other markets and the one that
will pay the top price will get the
Buyers along the Indian River usual-
ly begin to make offers in September.
Because of Exchange activity over
there they are now buying crops, of-
fering as high as $1.50 a box on the
tree when they cannot buy for less.
It was only two months ago when the
representative of a big selling con-
cern made the remark that it would
be lucky for the growers over there
if they got 50 cents a box next sea-
son, but that remark was made before
the Florida Citrus Exchange hit the
East Coast. Get on the cushions.-
Florida Grower.

The Farmer will introduce you to a lot of new customers.


A All education is self-education. Schools and colleges are merely agencies to make learning easier.-Dr. J.H. Putnam.


An Exhibit at San Francisco
Florida will be fortunate if she can will do more to broaden its use than
have a good display at the Panama- can be done in any other way.
Pacific exposition at San Francisco No state appropriation has been
next year, supported by the men who made for a display at San Francisco,
will directly profit by it. Those who and'Florida's great friend who gave so
have the movement in charge are as- liberally in the past to everything that
have the movement in charge are as- promised good to the state is with us
sured of the active cooperation of the no more. If these facts remind our
fruitgrowers of the state, and if the people that what is worth doing they
interest of the fruitgrowers does not must do for themselves, they will be
flag they can make a showing in Cali- stimulated to exertion to see that our
fornia that will prove the superiority state profits fully by the opportunity
rof the Florida citrus fruit, offered at San Francisco.
Grapefruit production is growing in We believe that by natural endow-
Florida, and the consumption of grape- meant Florida is the best state in the
fruit is increasing. Of this Florida has Union. No state shows a greater va-
practically a monopoly of production riety of products, and no soil yields
so far as this country is concerned, them more plentifully. Our variety is
The production of grapefruit is so prof- greater than that of California, and
itable that the area devoted to it is where the two states compete Florida's
expanding rapidly, and in a few years products are superior. If we can dem-
the supply will be many times as great onstrate this at San Francisco, and we
as now. When the civilized world think we can,'we can do the state more
learns to appreciate this fruit, the de- good than in any other way. For the
mand for it will be as great as that for states of the Union and the nations
oranges. A display of this fruit abun- of the earth will be gathered at San
dant enough to admit of its distribution Francisco, and the jury to which we
among the throngs that will visit San will appeal will be cosmopolitan in its
Francisco from all parts of the world character.-Times-Union.

Lee Latrobe Bateman Visits Indian

River Farms at Vero
Lee Latrobe Bateman, Florida's leading agricultural authority, gave his
hearty endorsement to the Indian River Farms during a recent visit to
Mr. Bateman is widely known as an expert in soils, drainage and roads.
He is a member of the staff of The Florida Grower and author of "Florida
Trucking for Beginners," and other works. He came to Vero on a professional
visit to examine a tract of land owned by G. Hausman, a wealthy automobile
dealer of St. Louis. As a result of Mr. Bateman's report Mr. Hausman de-
cided to put his entire forty acres into grove as rapidly as possible. He is
going into the fruit business purely as a commercial venture, believing that
it offers an excellent field for investment. In order to make no mistake he
wrote to the Florida Agricultural College for advice and the recommendation
was made that he employ Mr. Bateman to examine his land.
After spending two days'in a thorough inspection of the Indian River
Farms, Mr. Bateman expressed himself as amazed at what he had seen. He
admitted that he had not been particularly impressed with the East Coast
development work until he saw what is being done at Vero. The quality of
Much of the land on the Indian River Farms was also a surprise to him, he
"For some time I have known of the high standing of the Indian River
Farms company," said Mr. Bateman. "I knew it to be a thoroughly reliable
concern from a business standpoint but I have never before had an opportunity
to see what it is doing in the way of development work: After looking over
the drainage system here I can give it my unqualified approval. It is one
drainage system that will do the work. Nobody who settles on land here
need have any fear of water. All the development work here is being done
Thoroughly. It shows a desire on the part of the company to do things in
the best possible way.
"One thing that surprised me was to learn that some of the land here is
not sour. I made a number of tests on Mr. Hausman's tract and was unable
to discover any acidity. This means a great deal to owners of that character
of land."
Mr. Bateman expressed the opinion that the heavier lands on the com-
pany's tract are exceptionally well suited to truck growing and general farm-
ing. He strongly advised the growing of hay crops. All of the tract is suited
to citrus fruit growing he said but trees should not be set on the heavy soil
until the water table is lowered to a depth of five feet.
Mr. Bateman was forcibly impressed with the rapid development of the
East Coast and predicted a wonderful future for this section of Florida.

Dr.W. H. Humiston, One of Cleveland's

(Ohio) Noted Surgeons, Starts De-

veloping His 160 Acre Tract

in Indian River Farms
W. T. Humiston, of Cleveland, O., has started development work on the
160-acre tract in Sec. 1, owned by his father, Dr. W. H. Humiston, one of
Cleveland's leading surgeons and owner of a fine stock farm near that city,
where he breeds prize-winning Jersey cattle and Berkshire hogs. Mr. Humis-
ton brought six blooded Berkshires to Vero with him. He has plans for a
handsome bungalow to be erected on the place. He will devote his time
to stock raising, fruit growing and general farming. The Humiston farm
promises to be one of the best developed places at Vero within a few months.

New Chicken Food Found; May Be a Cereal Too

St. Lucie county, already famous the
world over for the superior quality of
her citrus fruits and pineapples, is ap-
parently about to produce a new
chicken food unequalled by anything
now being grown in this country, and
possibly a new cereal to feed the
world's hungry millions.
About a year ago M. M. Crozier, a
prominent real estate dealer of this
city, happened to be walking through
Judge Theobold's young orange grove
in the Garden City Farms, just west of
town, when he noticed, growing six
feet from a young orange tree, a bunch
of peculiar looking grass. Attracted
by the unusually heavy seed-top, he
stopped to examine it more closely,
and being sure that it was new to these
parts and would perhaps make a good
chicken food, he pulled off a few of
the seed with which to experiment.
These seed were sown, while others
dropped on the ground around the
original plant. From this one bunch
and others growing up from it three
gallons of clean seed have been gath-
In appearance the body of the new
grass somewhat resembles oats, except
that it bunches and spreads to a much
greater extent. From twenty to forty
stalks are sent up to a height of eight
or twelve inches and these are very
heavily loaded with seed about the
size of number 8 shot, round like mil-
let, in color resembling flax seed, slick
and oily, and appear to be rich in pro-
teids and starch. An entirely new
crop, each unusually heavy, may be
produced by the same plant every six
Some of the seed were recently sent
to the United States Department of
Agriculture for an expert opinion. This

department replied to the effect that
the new plant promised not only an
ideal chicken food, but a new cereal.
Enough of the seed were asked for
from which to manufacture flour for
experimenting, and an entire plant was
desired for the purpose of classifica-
tion. Mr. Crozier has forwarded speci-
mens of the plant and will submit a
larger quantity of seed as soon as he
has grown sufficient.
For the purpose of further experi-
mentation with the new grass, Mr.
Crozier is now planting a field of five
acres, wiring the field off into one-
acre plots and planting each plot ten
days apart. When the seed from the
first acre are matured a large flock
of chickens will be turned thereon,
and by the time the seed is picked
therefrom the next acre will be ma-
turing. This process will be continued
until the chickens have gone over the
entire five acres, when by that time
the first plot will again have a heavy
fruitage, thus furnishing an ideal food
for an indefinite period of time. Mr.
Crozier states that everything to which
he has fed the seed eat them with
gusto, and that the birds are so fond
of the young stalks until they threaten
to devour his entire field. The leaves
and stalk are unusually tender, and the
whole plant is evidently a marvel un-
known in this country.
Within six weeks Mr. Crozier hopes
to grow a large quantity of seed, and
by that time the merits of the new
chicken-cereal food may be more thor-
oughly and definitely ascertained. In
the meantime nearly ten acres are be-
ing planted to it, and the results of
the experiments will be anxiously
awaited by the public.-St. Lucie Co.

Second Growth Rhodes Grass, Taken in April at Vero.

Farmers of South Make Much Money
The average farmer, outside of Flor- He gets a farm of 10, 20 or 40 acres,
ida, has an average gross income of does most of the work himself during
$980.55 from an average acreage of a short season, and has a net income
138, and after he has paid the interest far in excess of the gross income of
on his mortgage-and mortgages are his northern cousin-and the Florida
somewhat frequent in other portions farmer has no mortgages, coal bills,
of the land-and his expense account and other kindred ills to deplete the
in tilling his land, he has left $537.50 fund for personal and family use and
on which he must live, educate his fam- enjoyment.
ily and enjoy life. According to these government offi-
This is the status of the aforesaid cial figures of the average farmer,
farmer, not living in Florida, according there is an average mortgage on the
to government figures, the aforesaid average farm of $1,715, bearing an av-
average farmer having an investment erage interest of 6 per cent. Is it any
of $6,443. wonder that so many are heeding the
But how different it is in this sec- call of the south?-Lake Worth Herald.

tion of the land. Here the farmer does
not have to till a farm of 138 acres,
plaster it with mortgages, and buy ex-
pensive machinery-$3,000 threshing
machines and other utensils-in order
to make a net earning of less than
$1.50 a day-a negro's wage.

Evolution is the law of life-not
revolution. When we give up one
thing we have to have something else
given to us just as good, or if possible,
a little better.

It's simply self defense to advertise.



Many Persons Give a Lot to Get Something for Nothing


By Lee Latrobe Bateman

While my last article dwelt upon the
kind and rotation of crops on our 40
acre farm, I still think something
should be said about the preparation
of the soil for those crops. Even the
seasoned farmer from the north seems
so often to go hopelessly astray when
he gets to Florida.
In one way I can understand this and
then in another way I cannot. I can
readily make excuses for the northern
farmer going astray on the growing of
his crops. The seasons of growth are
different, changed climatic conditions
call for altered practices, methods that
do well in the north are not suitable
to the south, especially so when you
get into the semi-tropics.
On these points I can understand, as
I say, the old farm hand of the north
getting confused, but when it comes
to carelessness and even negligence in
preparing the land and the soil of his
farm, frankly I do not understand it.
There'seems to be a kind of "any-
old-thing-will-do" habit that is immedi-
ately acquired after his arrival. Often
the reason for this is the man who will
not go slow enough. He wants too
much done at once, instead of develop-
ing gradually. It is far better to do a
little at a time and let that little be
thoroughly well done.
Clear the land thoroughly and pre-
pare the soil thoroughly even if it be
only one acre, maybe two, but never
more than what you know you can ac-
tually finish up and make a good job of.
This more than anything else refers
to tne clearing of the land. For
heaven's sake let this be properly done
or give up farming. Every farmer
knows the importance of putting the
soil into a proper state of tilth before
he can plant his crops with any hope
of suce?c But he cannot put his soil
into such state unless his land is prop-
erly cleared and cleaned up.
Tbese thoughts are running in my
mind because of a letter I received
only a few days ago asking for advice
on preparing land for citrus trees with
which was to be combined either
trucking or general farming. The let-
tgr had all the earmarks of coming
from a farmer who evidently knew his
business in the north, but he ends the
letter (a letter, mind you, asking for
advice) with this statement: "Of
course I will not have the stumps re-
Now what has the man got in his
head? Why "of course" will he not
have the stumps removed? Unless your
field is absolutely cleared of stumps
you had better give up farming, for
you could never make a success of it.
With the stumps in the ground the
odds are too great against you.
Then there is another question which
is often put to us. "Is it necessary to
lime the soil?" Speaking generally the
answer is "Yes."
In the first place most Florida soils
are very deficient in lime, and secondly
nearly all virgin soils here are acid or
sour (which is the better term) to a
greater or less degree. Soils that are
low or wet or that are imperfectly
drained are sure to be sour, and pine
lands especially where there is a heavy
palmetto surface growth are certain to
be acid.
This acidity, or this sourness, must
be corrected before the soil is fit for
cultivation. For this purpose lime in
some form or another is considered the
great corrector. Ground limestone or
slaked (hydrated) lime are the forms
in which generally lime is applied to
the land, but in many cases unbleached
hardwood ashes, which contain about
34 per cent of lime in the form of car-
bonate of lime, in addition to from 4

to 6 per cent of potasi, give better re-
In either case, whether lime or hard-
wood ashes are used, the amount ap-
plied should be from 1,500 to 2,000
pounds per acre, and this should be
thoroughly incorporated with the soil
at the time of plowing.
Apart from the function of sweeten-
ing the soil, the use of lime has other
material benefits. Most vegetable and
fruit crops are benefited with the ex-
ception of the Irish potato. In this
case it has been clearly proved that the
development of scab is greater when
lime is used. All hay and forage crops
are greatly improved with lime.
One application of lime, however,
will not suffice. There should be a
fresh one about once in every four
On muck lands and low lying
prairies subject to overflow an ade-
quate system of drainage must be pro-
vided before any attempt is made at
cultivation. After drainage, on these
types of soil, there is usually a con-
siderable shrinkage, hence it is more
advisable to defer any preparation of
the soil until the ground has had time
to permanently settle. In sweetening
these soils wood ashes give the best
results, and in addition there should
be a liberal application of phosphate
fertilizer, about 1,000 pounds per acre.
These soils usually contain a large
amount of nitrogen, but are very de-
ficient in both phosphoric acid and
potash. Untreated ground rock phos-
phate, known as "floats" is the cheap-
est form of phosphate fertilizer. Plow-
ing also should be somewhat deeper
than is usual with sandy soils. Where
the soil is peaty a heavier plow should
be used with a long mould board, as
this will turn a better furrow slice
and the greater weight will help to
pack the soil more, thus securing a
firmer texture upon which to work up
the seed bed.
Now there is one other great point
to be considered in the preparation of
the soil and the conservation of its
fertility. It is the introduction and
maintenance of humus in the soil. For
the most part the soils of Florida are
a light sandy loam, very deficient in
humus, and unless this is added in
some form or another to the soil, mois-
ture will not be retained and a large
per cent of plant food in the form of
commercial fertilizers will be lost by
Humus is in reality the backbone of
soil fertility. Commercial fertilizers
add no humus to the soil. They are
simply plant food to the crop during its
period of growth. Each crop in suc-
cession requires an application of some
commercial fertilizer suitable to its
own particular requirements.
Humus can be added to the soil in
more ways than one. The two princi-
pal being the application of farm man-
ure and the process of "green" manur-
ing. It is due to the importance of this
I laid such stress on the imperative-
ness of economizing every bit of farm-
yard manure and utilizing every scrap
of waste on the farm. Green manuring
has been also explained, though the
term is somewhat a misnomer when
applied to Florida.
As explained, the term is given to
that branch of cultivation whereby cer-
tain leguminous crops in a more or less
green state are plowed into tne soil
as a means of improving its condition,
and incidentally adding humus. But
under our climatic conditions it is det-
rimental to turn these crops under in
an absolutely green state. They must
be at least partially dried out before
being plowed in.

One of the chief objects of proper
tillage is the deep and thorough in-
corporation of organic matter in the
soil where it may be converted into
humus. Humus in the soil helps the
retention of moisture. It is an im-
mediate source of nitrogen and is the
mainstay of soil fertility. Its impor-
tance cannot be overlooked.-Florida


It will be remembered that I men-
tioned the dairy as being one of the
industries for a diversified farm of
forty acres in Florida, and that at
least six cows could be profitably sus-
tained on such a farm. We are not
considering this as a dairy farm of
forty acres; that would be quite a dif-
ferent matter, but we will consider
solely the home dairy as a necessary




Mr. John Le Roy Hutchison
General Sales Manager
Indian River Farms Co.
Davenport, Iowa.

Dear Sir:-

On my return holr
of the 18th and as request
to the addresses indicated

As a matter of f
a visit to Vero where I hA
for a client of mine who 1
bly you are doing a great
velation to me for I have
this nature so ably concei
first visit to Vero but I
last. The courtesy and ki
will long linger iT my mein

Yours very truly

^ -----

I||,,|,,|,,,,,1,,,11||111||1|, T H E R1

I am the Fool that tempted Fate, for
Oh, Luck may run for a long time st

Sodden the earth with the ceaseless Oh, but it only was yesterday
rain, The cheery sun shone bright,
And leaden gray the sky- And, wild and free as the wind, n
A drifter sodden and down at heel, heart
And leaden-spirited, I. Was cheerful and reckless and ligb

For I am the Fool that tempted Fate
Oh, Luck may run for a long time sti

How much did your business increase last year, and what caused it?

A compliment makes you lazy; a rebuke causes you to become more active. And the more a rebuke
hurts, the longer you have been needing it.-E. W. Howe.



part of and adjunct to a farm of this farmer to practice a systematic rota-
nature on which many diversified tion of crops and incidentally, there-
crops can be raised with a combina- fore, good farming. Secondly, to
tion of varying industries, 4and in- quote a well-known authority (C. K.
terests. McQuarrie): "We must have thelive
Livestock farming in connection animal on all our farms and in suffi-
with a farm of this nature is pri- cient numbers to maintain and in-
Smarily an absolute necessity. It is crease our soil fertility in a way that
the backbone of the whole business, the contents of a 'guano' sack never
Y In the first place, it compels the can." Thirdly, it necessitates the


July 24, 1914

iterday I found your letter
ve forwarded the books

have just returned from
Sto inspect some tracts
Chased from you. Verita-
dcwn there. It was a re-
im, if ever, seen a work of
nd carried out. It was my
'rely hope it will not be my
shown me too by Mr. Young

I- cJLKL^. Qice

IIIII 111 11111111111111111111111111

ved it all one way-
t, but the Jade will switch some day.

looked askance and flung advice, Yet they were right, and I was wrong
.ay by for a rainy day," -Too wilfully blind to see-
I laughed and answered, "The And now, thru the rain I watch their
'roses fade- lights
ather them while ye mayl" Twinkle in mockery.

saying it all one way-
i, but the Jade will switch some day.


If IUj nnlaeinn ina..L .a.. tI t---.X.-- AL_-! !.UU

maintaining of meadows and pastures
on the farm, thereby keeping up con-
tinuously the maximum fertility of
the soil at the minimum of cost. Last-
ly, it is a paying industry of itself
quite apart from any other branch of
farming that may be carried on.
The first point for consideration is
What kind of live stock should be
maintained on a forty-acre farm.
Mind you, we have other important
branches of farming to interest us in
addition to the live stock, and the
area of forty acres is not a very large
one. Beef-cattle raising is better ap-
plicable to a larger area and calls
for a class of farming on altogether
a different and wider scope. For this
reason I advocate a dairy farm con-
sisting of six cows and (unless one
of your neighbors possess it) a good
bull. "The bull is half the herd," is
a good reminder for the dairy farmer.
Now, in such a climate as ours, on
a forty-acre farm pasturage can be
had the entire year in ample quan-
tity for a herd this size. Generally
speaking, there should be one acre
of pasture land to each head of stock,
and it is an easy matter to maintain
from six to seven acres out of our
forty in pasture land during the en-
tire twelve months. Some of these
pasture lands should be permanent
and some can be temporary, accord-
ing to the rotation of crops that will
be practiced.
For perennial or permanent pas-
turage, we have a long and varied
list to choose from. Bermuda is per-
haps the best permanent pasture
grass if kept properly in control. A
Bermuda field of about two to three
acres should be maintained perma-
nently close in and adjoining the
homestead, either in subdivision No. 1
or No. 8. It is thereby always ready
for use right at hand. In fact, I
would advise four acres, two on each
side of the roadway (see plan in for-
mer article), and each are fenced off
separately. A permanent Bermuda
pasture can be kept continually green
and sweet throughout the year in
Florida by sowing down English rye
at the commencement of winter, with-
out any more trouble than just scari-
fying the Bermuda and then sowing
the rye broadcast.
Natal grass is another permanent
pasture plant, and yields moreover a
highly productive hay. This could
easily replace or be used instead of
the Bermuda if this should be the
farmer's choice. Then Para grass is
another; also Rhodes' grass, both
good for hay and pasture.
Then Japanese cane. There should
be at least one acre, if not more, of
this planted along the northern fence
line of both No. 1 and No. 8 fields,
right across so as to form a shelter
and wind break, besides being so lo-
cated as to be easily accessible from
the homestead, for this forage should
be cut and brought to the herd and
the nearer it is to the feeding place
the greater the saving in labor and
Guinea grass and Cassava can both
find a place on this farm, about half
an acre of each along some border
line. The former can be made a per-
manent stand, as it will last several
years from one setting, while the lat-
ter can be 'planted from cuttings in
the early spring on any corner or
boundary line most suitable at the
time. The importance of the latter
lies in the fact that maturing about
October or November, it is a fine win-
ter feed and the roots can be left
in the ground until required. A maxi-
mum yield of this plant is about six
tons to the acre.
The annual or temporary forage
crops, whether for hay or green for-
age, will follow in different portions
of the farm in the regular rotation
of crops. These consist of beggar

weed, velvet bean, soy bean, kudzu,
cow peas, the millets and peanuts and
so forth.
With such a variety of feeds, both
protein and carbohydrate, that can
be raised in abundance during a
twelvemonth on a farm of only forty
acres, the dairy industry is a certain
"sure thing" in this state, and it only
requires the enterprise of but a few
to demonstrate the certainty of it.
An example by an intelligent farmer
in a few districts will speedily dem-
onstrate the fact and serve as an in-
stigator to a rapid increase in the
dairy farming industry. With the ex-
ception of a few grains, the dairy-
man, whether on the home farm or
the dairy farm, can be absolutely in-
dependent in the matter of feeds
from outside sources. He can raise
all his forage requirements within
the four boundaries of his own farm.
But we are wandering away a little
from the main point under considera-
tion-the layout of a forty-acre farm.
We have arrived -at the livestock
question and a six-cow home dairy.
We have given them their food or
any way demonstrated how it can be
all raised, with one small exception,
within the limits of the farm. We
have now to consider the housing of
the herd and the proper layout of the
farm buildings.
Fortunately in Florida, due to our
climate, there is not the same neces-
sity as prevails in the North for any-
thing like such large or substantial
buildings. There is not the necessity
for large barns, wherein to store six
or seven months' provender, nor does
the necessity exist for buildings
within which the cattle can be housed
against extreme cold or inclement
This brings the construction of
buildings down to a much simpler
and cheaper point than in the North.
Adequate shelter from sun, rain and
chilly nights must, however, be pro-
vided. The question of what mate-
rial to use in the construction of the
buildings hardly comes within the
scope of these articles. It is the gen-
eral principles and the general lay-
out which mainly concern us.
Whatever the construction may be,
the buildings for housing all manner
of live stock must in this climate be
airy and sanitary.
Sanitation is of primary importance.
Specially is this the case in the
matter of the dairy. Upon the health
and cleanliness of the cows depends
not only the quantity and quality of
the milk, but also its sanitariness.
Whether for milk, butter or cheese,
the dairy barn must be constructed on
sanitary lines. Every precaution
must -be, taken to keep the cows on
the farm in perfect health-Florida
I 1111111111111111111111111111111111i I I lllllIJ

Say, don't you think it's
about time that you came -
Sdown to bed rock, and gave
- yourself a square deal?
You've been bluffing your-
= self and your friends until no-
E body, including the inner man,
takes you seriously.
E It's not as though you are
Incapable of attaining the
goals toward which you hypo-
Scritically set forth.-Herbert


s was ng money to advertise What's the difference?


If We Could Read the Secret History of Our Enemies We Should Find in Each Man's Life Sorrow and
Suffering Enough to Disarm All Hostility-Longfellow.


The Use of Lime and Sulphur Solution

on Citrus Trees
By. W. W. Others, Bureau of Entomology, Orlando, Fla.

Lime and sulphur solution has been
used for various pests on citrus trees
for many years, but we have obtained
some results which I think are suf-
ficiently important at this time to pre-
sent. This solution is very efficient
for the control of all species of mites
infesting citrus trees. This includes
the six-spotted mite, which is com-
monly known as the red spider, the
purple mite and also the rust mites.
Our results with this solution for
the control of rust mites have been
very interesting. On April 22, 1911,
two trees in the middle of a large
grove were sprayed with a dilution
of one part lime and sulphur solution
to 25 parts of water. The work was
very thoroughly done, both the bodies
of the trees and tops and under sur-
faces of leaves and the twigs were
sprayed. No injury was done to the
fruit on this date by this strength. The
fruit from these trees remained bright
throughout the year and were bright
when picked in the following Febru-
ary. The fruit from the adjoining,
which were left unsprayed, was only
about two-thirds or one-half the size
of the fruit which was on the sprayed
trees, and were known to the trade as
black russets. In the same grove one
row of about twenty trees was sprayed
three times with the dilution, 1-25, the
first spraying being given May 13, the
second July 7, and the third about the
middle of August. The rust mites
were very abundant at the time of the
first spraying. They apparently cov-
ered the surfaces of the fruit and, ac-
cording to my observations, this was
the date of the maximum infestation
for that year, about the opportune time
to spray to do the most good. The
fruit from the trees remained bright
throughout the season, while the con-
.dition of the unsprayed fruit was as
described above.
During the season of 1912 several
experiments were conducted to deter-
mine more thoroughly the value of
lime and sulphur for controlling the
rust mites. At the time of the spray-
ing on July 18 there were many eggs
and adults present. The result of
these experiments showed that it is
unnecessary to use any dilution
stronger than 1 to 75 to kill all rust
mites and their eggs hit by the spray.
All the fruit which was sprayed with
the lime and sulphur solution 1 to 75,
or stronger, remained bright until the
first of December, when the observa-
tions cease. The unsprayed fruit had
russeted considerably.
Lime and sulphur solution is also
very effective when used for spraying
against the six-spotted mite (T. sex-
maculator) and purple mite (T. Myti-
laspidis). Dilutions of 1 to 75 will also
kill the eggs and adults of both of
these species. It should be stated that
in spraying for the six-spotted mite
the spray should be directed to the un-
der sides of the leaves, whereas, if the
spraying is done for the purple mite
it should be directed on the tops of
the leaves.
Although lime and sulphur solution
is not so effective in killing the purple
scale as the oil sprays, our experience
shows it to be suitable for this pur-
pose. The fruit sprayed three times
with 1 part of the solution to 25 parts
of water had only about one-quarter as
many scales per orange as were found
on the unsprayed fruit. It is very
doubtful if the weak dilutions required
to kill the rust mite eggs will kill any
stages of the purple scale other than
the crawling young and the first and
second larval stages. Since it is also
more or. less of a fungicide and there-
fore hinders to a limited extent the ac-

tivity of the parasitic scale fungi, it is
of prime importance to know that it
kills out the purple scale to a suf-
ficient extent that they do not become
abundant following its use.-
The white flies are little injured by
the solution even when used at the
strength to be prohibitive on account
of damage to the trees. Several ex-
periments were performed using it 1
to 9, with no appreciable damage to
the pupa. It is, however, more or less
effective when the maximum number
of young are crawling. According to
our experiments 1 to 50 will do good
work at this time. As yet I do not
know of any experiments designed to
determine its effectiveness against the
Florida red scale.
It was noticed by the author as long
ago as April, 1911, that lime and sul-
phur solution appeared to have some
stimulating effect on the foliage. Two
rows of about twenty trees each were
sprayed March 31 with a solution of
1 to 50. At the time of the application
the leaves were of the first spring
growth, and all a light yellowish
green. At the expiration of about two
weeks they were very dark green,
while the unsprayed leaves were of a
lighter shade, and those sprayed with
paraffine oil emulsion were somewhat
lighter still. The difference in color
between the unsprayed and those
sprayed with the oil emulsion disap-
peared in about a month, but the dif-
ference in color in the leaves sprayed
with lime sulphur solution persisted
somewhat longer.
In the summer of 1911 those trees
sprayed three times with 1 part of
insecticide to 25 parts of water had
much larger fruit than either the fruit
sprayed with any of the oil emulsions
or the fruit from the unsprayed trees.
It was also fully two weeks earlier, ac-
cording to color, than the fruit from
adjoining rows sprayed with oil emul-
sion, or that which was left unsprayed.
The lime and sulphur solutions do not
make the fruit so large as to be coarse
and unsalable.
The same effect was produced on
those trees sprayed on April 22. This
effect, in my opinion, is not due to
simply killing the rust mites and scale
insects, because the oil emulsions act
effectively in killing out the rust mites
and are more effective in killing out
the scale insects. I am inclined to
think that it is due to some stimulating
effect on the physiological activity of
the leaves. No observations are avail-
able when used as weak as 1 to 75, or
frequently during one season.
In all our tests and experiments ex-
tending over two seasons no injury
has ever been obtained excepting when
the solution was used too strong. In
one instance 1 part of insecticide to 9
of water burned about a dozen fruit on
the southeast side and in another in-
stance 1 to 25 burned a few fruit on
the southwest side. In another in-
stance I saw a grove that had been
sprayed in June with 1 part to 75 that
had been badly damaged, perhaps as
much as 20 per cent of the fruit has
been burned. This burning did not
occur on the orange where the drop
of insecticide had collected, but al-
ways on the outside and on that side
of the orange which was turned to-
ward the sun. I concluded that this
injury was either done by the sun or
a combination of the action of the
sun and the insecticide. The other
two instances the injury was on the
side of the tree which received the
sun directly after the application. In
another instance one part to 33
sprayed on nearly ripe fruit caused a
few red spots to appear on the side

Vero Board of Trade Urging Congress

to Cut Inlet to Indian River
At the July meeting of the Vero Board of Trade action was taken toward
bringing about the opening of an inlet from the ocean to the Indian River
between Vero and Fort Pierce. Resolutions were adopted calling on Florida
congressmen and United States senators to use their efforts to obtain a govern-
ment appropriation for this purpose. Such an improvement would mean a
great deal to the fishing industry of St. Lucie county. The value of the fish
shipped from the county has decreased materially since the Indian River
inlet, four miles north of Fort Pierce, became closed. Vero fishermen have
suffered along with others in the county and a determined effort is being made
to bring about the means of restoring this important industry to its former
proportions. The St. Lucie county Board of Trade has adopted similar reso-
lutions and proposes to send a delegation to Washington to urge the appro-
The building of a county dock on the river at Vero was another matter
taken up by the board of trade. E. J. Wood reported that the county commis-
sioners had promised to make an appropriation to build such a dock but had
failed to carry out their promise. Mr. Wood, F. Charles Gifford and J. M.
Knight were appointed as members of a committee to attend the next meeting
of the board of commissioners and request that action be taken on the dock
matter at once.
STATE IS IMPROVING AND DE- The tourists and winter visitors
VELOPING. who have visited California in years
From every city and county in the gone by and then come to Florida
state, faithfully portrayed in the en- are prone to make invidious compari-
terprising newspapers, come stories of sons. They say California is more
improvement and development that beautiful, but that is only because it
are extremely encouraging, especially has had time for development. It is
to those who have been identified for an old, settled state, while Florida is
a decade with the upbuilding of Flor- comparatively new.
ida. The big land movement in Florida
Here it is a new water works, there only began six years ago, and since
a new electric light plant, then it is that time millions of acres have been
sewers, gas, sidewalks, paved streets, drained and improved and are now
good roads, canals, inlets, waterways being rapidly settled upon. Up to
and from every section comes the that time it was a case of a few brave
good news of new buildings, many of souls who loved the climate and who
them very fine ones, that will com- were making slow developments
pare favorably with the best sections against great obstacles and with lim-
in the country. ited means and facilities.
What does all this mean? It means The development in ten years, from
a Greater Florida. It means that the 1910 to 1920, will show an increase of
development of one of the most fer- close to 1,000 per cent, and when the
tile state's in the Union is well start- next government census is taken
ed on a permanent basis that will Florida will be well up among the
place it in a class by itself and make leaders in the matter of products and
of it the garden spot of the world, even in population-Ft. Pierce News.

Lands in Indian River Farms at Vero.

where a drop of insecticide had col-
lected. It would appear that if there
is no fruit on a tree little or no injury
can be done by the use of this solu-
tion, even when used as strong as 1
part to 9 of water. When used on
ripe fruit it is very doubtful if it
should be used stronger than 1 to 40 or
1 to 45. When used on fruit larger
than 1 inch in diameter there'is some
risk in using it 1 to 25 or 1 to 33, but
according to my experiments I have
not had any injury at this strength.
My experiments would indicate that in
every instance where it was sprayed
on the bloom at 1 to 33 the petals and
small fruit fell in great abundance,
and this injury proved to be so great
that one tree had only about 25 per
cent of a normal crop. In the other
test the crop was only about 50 per
cent of early fruit. Both of these
tests were followed by heavy rains
which no doubt was instrumental in

lessening the damage. According to
my tests 1 to 50 did no injury on one
tree and on another tree the damage
seemed to be quite evident. Accord-
ing to my experiments there is more
or less risk using it stronger than 1 to
50. Future experiments might show
that it could be used stronger than this
dilution on the bloom.
These tests were all made with com-
mercial lime and sulphur solution, test-
ing 32 degrees Baume. This material
can be purchased from any of the deal-
ers in insecticides, or can be made by
the grower himself. It is advisable for
the grower to make this solution since
the saving would be approximately
two-thirds. It will cost about $3.25 to
make it and about $10.00 to purchase
it from the dealers in this state. In-
structions for making this can be had
from the Bureau of Entomology at
Washington, or this qffice.-Florida

How many of the 12,000 readers of The Farmer are customers of yours?

SFailing to make the most of opportunities is what keeps the average person from climbing the higher rungs of the ladder of success.




The first school house to be built on
the Indian Fiver Farms company's
tract will be erected this sum-
mer in time for the beginning of
the fall term. An acre of land on the
demonstration farm was given by the
company as a site for the building,
which is being erected by the St. Lucie
County Board of Education. The laws
of Florida require a school to be pro-
vided wherever there are six children
living more than one and a half miles
from the nearest school house. The
SSt. Lucie County Board of Education
is recognized as one of the most pro-
gressive in the state and the schools
of the county, under the direction of
Superintendent J. W. Hodge are in ex-
cellent condition. A number of new
buildings have been erected this year
and others will be provided as rapidly
as they are needed. On July 3 the
Scorner stone was laid for the new
county high school building in Fort
Pierce, which will cost $75,000. It will
be built and equipped in the most
modern manner. Vero's large two-
story school house was built last year
on land given by the company. The
ground around the building has re-
cently been covered with a coating of
marl and a marl walk has been laid to
the front gate.


One of the most enthusiastic visit-
ors the Indian River Farms company
has ever had at Vero was A. Paul, trav-
eling representative of the U. S. Land
Office. Mr. Paul has spent the last
sixteen years traveling over Florida
and is familiar with every section of
the state.
After spending half a day with A. E.
Conway at the demonstration farm
and looking over some of the land and
the development work he declared that
what he had seen was a revelation to
) him. He was particularly impressed
with the hay crops being grown on
the demonstration farm and said, in
his opinion, no more important thing,
from an agricultural standpoint, is
being done in Florida.
"It demonstrates what I have always
contended-that Florida is the most
favorable place in the United States
Sfor the production of hay and conse-
quently for the growing of live stock,"
F he said. "The results obtained with
Para grass, Rhodes grass and Japanese
cane here are all the more remarkable
when the fact that the land is new
is taken into consideration. The
Japanese cane here, particularly, is
Sfar superior to any I have ever seen,
and the Para grass and Rhodes grass
could not look better. I'm at a loss to
explain the reason, but there must be
some peculiar quality in the soil that
makes it especially adapted to these
"However, I have no doubt but that
all of these crops can be grown profit-
Sably in almost any part of Florida, and
Mr. Conway has shown that there is
no excuse for Florida farmers buying
hay. When an eighth of an acre of
Para grass will yield enough hay to
provide a horse or a cow with green
feed the year round there is no reason
in the world why Florida farmers
should import hay from the north."
h Mr. Paul was equally enthusiastic
over the development work being done
at Vero and said he would be unable
to suggest how it could be improved.
"The men who planned this project
evidently knew what they were about,"
he said. "It is plain to be seen that

they didn't go into it blindly. Every
detail seems to have been carefully
planned with a view to providing a
system that would meet every demand.
It is a pleasure to me to see things
being done as they are here and if I
had come to Vero before I bought the
land on which I am now developing a
grove I should not have gone any

In order to take care of his growing
business J. M. Knight has built an ad-

dition to his store in Vero, doubling its
size. He handles fresh meats, fancy
groceries and cold drinks.
Mrs. W. J. Maher came down in July
from her home in Madison, Ill., to look
after the improvement of the forty-acre
tract purchased by her husband last
winter. Ten acres of the land have
been cleared and plowed preparatory
to being set to citrus trees.
Vero was the scene of a noisy chari-
vari on the evening of July 26, Mr. and
Mrs. C. E. Grueninger of St. Louis
being the victims. Mr. and Mrs. Grue-
ninger arrived that morning to spend
their honeymoon in Vero. Armed with
all kinds of noise-making devices, a
crowd gathered under the windows of
their room at Sleepy Eye Lodge and
kept up the din until the groom came
out and passed around a box of cigars.
Mr. Grueninger combined business
and pleasure on his trip. He has been
superintending the erection of a ten-
room house for Prof. M. E. Hard,
former principal of the Kirkwood, Mis-
souri, high school, who resigned to de-
vote his time to developing a grove
near Vero.
An attractive five-room bungalow is
being erected on Cherokee street for
A. W. Crawford of Hillsboro, Ill. G.
B. R. Atkins of Vero is the contractor.
Mr. Crawford is a large land owner
here and is building the house in
town as an investment.

H. Lakin, of Somerville, N. J., is a
recent arrival at Vero. Mr. Lakin is
an expert horticulturist, having been
connected with the greenhouses on the
J. B. Duke estate near Somerville. He
is developing a tract of land owned
by himself and William Tyler and Jo-
seph Smith of Somerville. Mr. Tyler
will come down later to establish a
poultry farm on his land.
Contractor J. H. Baker has com-
pleted a five-room bungalow on Cher-
okee street, which will be occupied by
J. I. Hallett, superintendent for the
List & Gifford Construction company.
The house is owned by the Indian
River Farms company.
The first log bungalow ever built in
this vicinity is now under construc-
tion for A. W. Young, Florida man-
ager of thf Indian River Farms com-
pany, on one of his lots in Vero. The

house is being built by J. T. Mayfield,
who will occupy it until he can build a
house on his farm west of town. Cy-
press logs, stripped of their bark, are
being used for the walls. The house
will have a large porch and a bath
room. It is believed this type of resi-
dence construction will prove popular
Vero's new baseball team is starting
with an excellent record and promises
to develop into one of the strongest
aggregations on the East Coast. Up
to the present time it has played three
games and won all of them. Uniforms
have been purchased and a field has
been laid out on land just west of
Vero, furnished by the company. With
a little more practice the Vero team
will be ready to meet some of the
stronger clubs along the coast.
J. V. Atkins arrived in Vero on July
2, and the next day he purchased forty
acres of land and decided to stay and
begin developing it at once. Mr. At-
kins is an experienced truck grower,
having been connected with the fa-
mous Syracuse Gardens, one of the
largest truck farms in the state of
New York. He is particularly inter-
ested in celery growing and believes
his land will produce as good celery as
is grown any place in the world. Al-
though celery has never been grown on
a commercial scale at Vero an experi-
mental celery bed on the demonstra-
tion farm has been the wonder of all
beholders, so heavy was the yield. Ro-
maine is another delicacy, much in de-
mand in the big cities, which Mr. At-
kins believes can be grown profitably
J. H. Baker of Vero has purchased
the stock of a transfer company at Jen-
sen, Fla., and brought it to Vero. He
is now prepared to do teaming and
plowing. Mr. Baker was formerly en-
gaged in the livery business at Jensen
and has also had a number of years'

experience in farming in Florida.
Mrs. Mina C. Calloway of Vero and
Robert L. Jandreau of St. Lucie, Fla.,
were married on the evening of July 4
at the home of Mr. and Mrs. W. A.
Hamilton in Vero. F.-Charles Gifford
performed the ceremony in his capac-
ity as notary public. Mr. and Mrs.
Jandreau will live at St. Lucie, where
Mr. Jandreau is connected with his
father is operating a large poultry
E. J. Wood and Mr. and Mrs. T. P.
Ray have opened a general store in a
new building erected by W. M. Stewart
opposite the depot. This location is
only temporary, however, and as soon
as the new bank building is completed
the stock will be removed to one of
the large store rooms in that structure.
Mr. Wood is in charge of the business
and Mrs. Ray is assisting him as book-

keeper. They will have the largest
stock of goods in Vero and will oper-
ate the store in a thoroughly up-to-date
Eli C. Walker has purchased an ad-
ditional fifteen acres of land adjoin-
ing his farm in the Indian River Farm
company's tract, making twenty-five
acres that he has acquired recently.
He now owns 170 acres of some of the
best land in Florida and now that it
is drained all of it will be placed un-
der cultivation. Mr. Walker is plan-
ning to build a new house next year
near the hard road that the company
has built along the east side of his
place. He recently put down an ar-
tesian well and intends to drill three
more. Nobody is better acquainted
than Mr. Walker with the value of this
land for the reason that he has been
farming it for seven years and has pro-
duced on it one of the finest groves in
the entire state. He has recently
cleared ten acres additional land to
be put in grove. His old' trees prom-
ise to yield the biggest crop this year
they have ever produced.
The company has put in a bridge
across Lateral B on the spoil bank
road, where it enters the main canal.
Grafted Mangos and Avocados. Send
for catalog to John B. Beach, West
Palm Beach, Florida.
Mrs. E. R. Seidler, wife of the as-
sistant Florida manager of the Indian
River Farms company, has returned
to Vero from an extended visit with her
mother in St. Louis.'
Fred W. Hamley, president of the
Indian River Growers' association, has
gone to Toledo to remain several
weeks, looking after business matters.
Before leaving he made arrangements
to have work continue on his farm
and he will return in the fall to re-
sume active direction of it. Although
engaged in the retail business for
years, one season in Florida has made
an enthusiastic farmer of Mr. Hamley
and his forty acres promise to become
one of the best places in this vicinity.
Work is progressing rapidly on the
new bank building and it will be ready
for occupancy in September. A part
of the furniture and fixtures have al-
ready arrived.
F. Charles Gifford has made a num-
ber of improvements in his general
Cantaloupes equal in quality to the
famous Rock Ford kind can, be grown
on the Indian River Farms, according
to Frank Harris, one of the new set-
tlers. Mr. Harris came to Florida from
the Rock Ford district and brought
some cantaloupe seed with him. Early
last spring he planted several hills,
which did remarkably well. Mr. Har-
ris declares the cantaloupes grown on
his farm were equal in every respect
to those produced in Colorado and he
believes they can be produced success-
fully on a commercial scale here. He
will try more of them next season.
H. N. Gray of St. Louis has started
development work on his land in Sec.
29. In addition to his own land he will
look after 100 acres owned by other
St. Louis men. He has erected a house
on his land and will be joined by his
family later.
William Sturm and his son, William
Sturm, Jr., of St. Louis came to Vero
in July to look at land. After look-
ing they decided to buy and then de-
cided to stay and begin improving their
property at once. They have built a
house and will put in a fall crop of
Peter Reiss of Belleville, Ill., and E.
Strumpe of St. Louis are two new Vero
farmers. They came down in July
built a house and are proceeding with
the improvement of their property.

The Farmer does your selling while you're sleeping.


Newly Paved Street, Vero, Florida.

The Man Who Never Becomes Discouraged Is the Man Who Gets There.


FARMER nLincoln, Neb., July 6, 1914. and then wait 3 to 5 years for my trees are over our tract for a week and mak-
Mr. John LeRoy Hutchison, to bear I will have a farm of 80 acres, ing every effort to complete our clear-
Vero, Fla. Davenport, la. Davenport, Iowa. worth at least $40,000, but I do not ex- ing by the 27th of July. We have hard
My Dear Mr. Hutchison: Yours of pect to get all this without some effort roadbeds on both roads passing our
A monthly publication devoted to agri- the 3rd inst. just at hand and care- and hard work and waiting on my tract; one to Vero and the other to
cultural interest of Florida in general fully noted. In reply will say, I was part. Gifford. This makes it very convenient
and the Indian River country in par- very much disappointed after you My tenant, Mr. C. J. Richardson, will for you as well as us, as your tract
ticular. writing me you would call and see plant 25 acres (ground all plowed last is just opposite to ours.
what we had done in the way of de- March) in tomatoes, beans, potatoes, I must say that the surrounding
Subscription Price....$1.00 Per Year veloping not to come out at all, and I some peppers and lettuce this fall, groves are evidence of what this soil
Sample Copies on Request. almost dropped you from my mailing planting the first two named in about will produce; and I know that my tract
Advertising Rates on Request. list. four plantings, say 3 weeks apart, so has as good a soil as any of the estab-
I am very glad to hear that the he can tend all himself and to be sure lished growers.
JULY AND AUGUST, 1914. ditching is going along so nicely, as I of having some chance at the best We have rented enough ground from
have 10 acres of trees out now and am markets as well as perhaps some poor. our neighbor to be used for seed bed
The Editors will be pleased to re- going down again in September and I did not intend writing so much, but (tomatoes), and we have prepared the
ceive contributions of interest on any plant 20 acres more on same 40, and if trust some of it will interest you. beds. This crop will be ready for De-
we can will fence west 40 and ditch it, When you come to Florida again I cember market. In addition to this
subject pertaining to agriculture in and just as soon as we can will plow want you to see Lincoln Park Farm in we have planted all vegetables for our
Florida. Questions of subscribers or it and commence farming it, as I will section 9. Yours very truly, own use and some cattle feed. Some
readers, if of general interest, will be plant 6 on 7 acres of east 40 in pine- E. D. Ingham. goers, old boy; don't you think so?
answered in these columns, apples, together with 30 acres of citrus I must close as it is time for sup-
Address all communications to Ed- fruit will not leave any to farm allow- St. Louis County, Vero, Florida. per. Assuring you that I am more
itors, Indian River Farmer, Daven- ing for the buildings, etc. Mr. W. C. Killeen, than satisfied with all conditions, I am,
port, Ia. I received a letter today from Mr. 313 Navarre Bldg., Most sincerely, Percy J. Prinz.
All of the articles from other publi- A. M. Hill, in which he tells me how St. Louis, Mo. P.S.-Will be pleased to hear from
cations and sources other than our much he appreciates the improving I My Friend Killeen: I take great you and the boys. P. J. P.
own staff will be reproduced in full have and will do in Florida, and thinks pleasure at the end of the third week
or in part as current news matter only, also Mr. Radinsky should be able to in Vero to let you know of my prog- Madison, Ill., July 24, 1914.
and without any attempt at official sell many here this year, having ress. We have contracted to have our Mr. A. W. Young,
verification. Ingham (so well known) to speak a land cleared and plowed at a very rea- Vero, Florida.
good word for Florida. sonable price. I want to thank you My Dear Mr. Young: I wish to thank
I can and will help Tom when I can, for recommending this tract, as I you for favors extended Mrs. Maher
ADVERTISERS TAKE NO- as I feel I know something about land, am more than pleased with the loca- and Lawrence during their stay in
TICE and having studied Florida for six tion. Vero. They were very much pleased
months, dotting down all the good Say, that drainage canal is certainly with what they saw of Florida, espe-
THE INDIAN RIVER FARMER has points and all the poor, I find the credit a great piece of work; the main canal cially Vero and adjoining country. You
Scirultin ut 12 s side of my ledger is away in the lead. is about finished and the ditch gang is can rest assured of two more enthu-
a circulation of about 12,000 copies. It A man must not allow his feet to be- going day and night. siastic boosters added to your list.
is placed in the homes of those who come cold, as he can not expect that I never enjoyed a summer better in Both are anxious for the time when
have already decided to move to land to be worth $500.00 per acre till my life. We spent a few days at the they can make Florida their perma-
Florida. Advertising rates furnished he does his part to make it valuable, hotel. Mrs. Young entertained us in nent home.
upon application Indian River Farmer, I feel very confident that when I great style; every day we went auto- Thanking you again, I remain,
Davenport, la. have done what I have outlined to you ing to some part of the country. We Yours, (Signed) Wm. J. Maher.

The Boston Globe has this heading Not in the law, or in medicine, or
over a long editorial: "Farm No Place in the ministry, or in the school fac-
tor the Loafer." ulty or on the newspaper-for there,
The editorial goes on to prove the W here Is There a Place for the LoC after? elsewhere, the loafer soon finds his
statement made in this heading. level, which is the nearest exit.
But it needs no proof. It is axio- Then, where is there a place for the
matic. The farm is a place where where, energy and application win the steady, faithful, thinking worker gets loafer?
industry and intelligence and persist- victor's laurels. the best wages and the foremanships
ent application yield big dividends, and Not in the office-for there the hus- and superintendencies. The grave, perhaps; there isn't much
where laziness and ignorance fail. tier wins promotion and the loafer Not in the store-for there those going on there but resting. maybe
But where is there a place for the gets kicked out because he is in the who study the goods and the busi- that's the loafer's proper place. No
loafer? way. ness and strive to please patrons win other occurs to us at this moment.-
Not in school-because there, as else- Not in the shop-for there the the honors and rewards. Boston Herald.
VERO'S SUMMER CLIMIATE ENTIC- FARMER'S HAPPY LOT. upon the various occupations of men demands of employers, or directors, or
ING TO TOURISTS. and women in this present genera- stockholders, or a spoiled public. It
That the farmer's lot, whether it tion, it seems to me that every other is only the farmer who is free of
The first thing that impresses north- be a ten-acre one or not, may be a vocation is conducted in chains-the these things.
ern visitors to Vero these days is the very happy and independent kind of
weather. Coming from sections of the existence most people will agree. A
country where they have been swelter- writer in the Craftsman holds forth
ing in the daytime and getting but lit- to this effect: F rt P rc, F an 0 1914
tle relief at night, most of them expect The "Ten Acres and Liberty" idea F Ot Pierce, la., Ja. 30, 4.
to be fairly burned alive when they is one that has long appealed to me
reach Florida. Once started down the -the wedding of economic inde- M N w S er, rFl
East Coast they begin to forget the pendence with the satisfaction of a settler, Vero, la.
heat and by the time they reach their pastoral life. The agriculturist, it
destination they are surprised to find seems to me-not the old-fashioned Dear Sir:-We have lived in this State for
weather conditions much similar to farmer, but the modern farmer, with
those of late spring at home. Sitting
on the big porch of Sleepy Eye lodge I do the best I know-the very best the pat thirty years and can advise you intelligently
they are fanned by a breeze from the I can; and I mean to keep right on
Atlantic that makes them want to stay doing so until the end If the en about the line we carry and the adaptability to this
brings me out all right, what is said
in Florida forever. And when they go against me won't amount to anything;
to bed at night they find that sleeping the end brings me out wrong, ten country needs Hardware Furniture Farming
angels swearing I was right would
without covering will not do in this make no difference.-Lincoln. country needs. Hardware, Furniture, Farming
part of Florida at least, even in mid- Studebaker
summer. old books and old friends to resort to Implements, tudebaker W agons and Buggies.
When the truth about it becomes when the weather is bad-leads the
more generally known Florida's sum- most enviable life of all. He does D namit in
mer climate will prove almost as big not manipulate other men's wealth, dynamite in stock.
an asset as her wonderful winter nor is it his task to induce a sur-
weather. It is keeping more people in feited public to buy that which is not W o b ll ll an
Florida every summer and those who bread; he lives close to the roots of Write, r better still, call and see us.
come down for short stays start back life; he deals in fundamentals.
north with regret. "There is no other sort of life," V
says Abraham Cowley in his essay IOUS
"Of Agriculture," "that affords so
Ocklawaha Nursery trees of many branches of praise to a pane-
Valencia Late Orange, every one gyrist: The utility of it to a man's JACKSON-LUCE-GLADW IN
perfect, and budded from best self; the usefulness, or, rather, neces-
bearing trees. sity of it to all the rest of mankind; COMPANY
OCKLAWARA NURSERIES, Tangerine, Fla. the innocence, the pleasure, the an-
Write for catalog tiquity, the dignity"-and, I may add,
the liberty of it. As I look about

Let The Farmer talk to a lot of people you don't meet.

Appreciate your prospects, and go in for higher stakes. But, first you must defeat your own weaknesses.
The initial step in the struggle for betterment is self-control.-HerbertKaufman.


SThe Land of Opportunity

o Thousands Are Giving Their Attention to This State;

Living Cost is Low

The East Coast Offers Special Inducements to Those Seeking
a Place Where Success Is Sure

There are a thousand and one
things that enter into the present
high cost of living. In this article
we will state some facts and figures
which to a considerable extent will
explain why the cost of living is ab-
normally high and the reasons why
there will be a constant increase in
the cost of living unless there is a
change along the lines of agricultural
Statistics tell us that from the year
1900 to 1910 there arrived in this
country four million emigrants from
foreign countries and that the natural
increase of our home population was
three million souls, making a total of
seven million more people to be fed
Than there were in 1900. At the
same time there has been very little
increase in the number of acres under
cultivation, consequently there has
been no proportionate increase in the
amount of feed stuffs.
The greater number of the immi-
grants coming to this country from
foreign countries become consumers
^- instead of producers. They settle in
or near the large cities and become
wage earners. There is and has been
for some time past a tendency for our
home population to move from the
farm to the cities. In some sections
of the United States there are large
numbers of farms that have been
abandoned, thus decreasing the acre-
age formerly used to produce food
p The price of farm lands in some of
the old settled states has advanced
Sto a point which makes farming un-
profitable. To illustrate: Last win-
ter we met a prominent farmer and
banker from Iowa. He owns several
farms which he rents out and these
broad acres that under proper man-
agement should be producing a good
income on the amount of money in-
vested do not even pay the interest
charges, to say nothing about making
their owner a fair margin over the
actual interest on the money. These
farms were largely acquired when
farm lands were much cheaper than
at the present time.
"A few years ago," he said, "good
farm lands could be purchased at
from $30 to $50 per acre and now
they are worth from $100 to $150-per
acre and in some instances $200 per
acre has been paid."
Not so many years ago the late
Horace Greeley said, "Young man,
go West," and this slogan was taken
. up throughout the length and breadth
of the land and its echo was heard in
foreign lands and thousands upon thou-
sands responded to the call. At that
time there was a vast empire of lands
owned by the government, and Uncle
Sam gave to every man who desired
it a hundred and sixty acre farm. To-
day, the great bulk of government
land has been taken up, the great
West has become an empire in itself,
with cities, towns and villages.
With the high price of land the
constantly increasing number of in-

LATE GRAPEFRUIT for April to July
market assured the planter of Bowen,
Florida, Standard and Marsh Seedless
varieties. Sold reasonable prices for
A No. 1 stock at
Write for catalog

habitants must look to other parts of
the United States for homes and
farms. The great South, which has
been so long neglected, its lands lying
idle, and for sale at a very small
price, must necessarily reap the bene-
fits of higher prices for farm lands.
Already the great tide of immigration
is turning southward, farms are being
purchased, great manufacturing enter-
prises are being developed into this
great southland.
The time has come when the ever
increasing population of the United
States must look to the South for its
supply of meats, including beef, pork

and mutton. The great cattle ranges
of the West and Southwest have been
cut into small farms, the wild range
has become cultivated fields, the great
cattle kings of the West and South-
west are no more.
The southland has long been neg-
lected, but now is coming to the
front; people in the East, North and
West are just learning the lesson
that the southland is the cream, the
best part of our great domain, a place
where life is worth living. The ques-
tion naturally arises, which particular
portion of the southland is offering
the greatest inducements to the new
For many years Florida was looked
upon as unfit for human habitation;
it was looked upon as a vast expanse
of swamp and poor lands, the real
home of alligators, snakes, deadly in-
sects and the Seminole Indian. When
we intimate that Florida will be the
spot where the people from the North
will look for homes, we are simply
saying that which is fast proving to
be true.
Never in the history of home build-
ing has there been an equal to that
which has taken place and is taking
place on the East Coast of Florida.
From Jacksonville south to Detroit,
the most marvellous changes being
brought about by capitalists and de-
Lands that eighteen years ago were
thought to be worthless have proven
to be lands that produced more prof-
its in the culture of winter vegeta-
bles than any lands in the United
States; lands that were supposed to
be actually worthless so far as grow-
ing citrus fruits, have proven to be
the cream of all citrus growing lands
in the state. Take for instance, the
county of Dade. Eighteen years ago
there was not a single citrus grove in
the bounds of the county, now this
county is alone producing 33 1-3 of all
the grapefruit grown in the state of
Florida, and hundreds upon hundreds
of acres are being planted yearly in
grapefruit alone. The county also
produces more winter vegetables than
any five counties in the state. Eight-
een years ago there were not more
than a dozen cattle in the county, now
they are numbered by the hundreds
and new herds of the best breeds of
cattle are being brought in. Where
it was one continuous wilderness, an
unbroken forest, eighteen years ago,
are now thrifty cities, villages and
hamlets and the country districts are
now thickly settled neighborhoods. De-
troit, located at the jumping-off place,
has several hundred permanent resi-
dents; Homestead, with its nearly one
thousand population; Modello, next
with its growing population; Naranja,
Black Point, Peters, Perrine, Cocoa-

Canning Factory Planned for Vero
Vero canned tomatoes are now on the market. Frank Harris is the father
of the industry, which promises to develop into a most important one. Mr.
Harris purchased a home canning outfit last spring and put up 500 cans
from tomatoes which matured too late for profitable shipment. He disposed
of his entire output in Vero at good prices. The cans have attractive labels
and bear the name "Indian River Brand."
Mr. Harris is considering the establishment of a canning factory at Vero
to handle fruits and vegetables. There is no doubt as to the need of such an
institution. With a canning factory growers would have a home market for
everything they raise and need not rely entirely on the northern markets

- -.k5

trv-. ft Lik


Surfacing Roads in Indian River Farms.

Indianan Strong for Vero and Indian

River Farms
Farming in Florida looks so much better than farming in Indiana to N.
Jensen of North Vernon that he bought a forty-acre tract at Vero in July
and decided to begin improving it at once. Mr. Jensen owns 204 acres of
good land in Jennings county, Indiana, but after looking into conditions at
Vero he made up his mind that he could reap a far larger profit with a less
expenditure of labor and money here than his old home. Vero's delightful
July weather also appealed to him so greatly that he decided not to return
to Indiana.


Many are the men who look at every-
thing from the dollar and cents stand-
point, and from this standpoint good
roads and home ground beautifications
pay and pay handsomely.
Any community in Florida that will
get together, and will plan intelligently
the beautification of their public high-
ways, and economically carry out that
plan, is just as certain within the
course of a few years to get back five
dollars for every dollar spent as the
sun shines, and this regardless of the
amount spent, whether it be a thou-
sand or a hundred thousand dollars.
Real estate values are bound to in-

nut Grove, all developing with leaps
and bounds, all south of Miami, now a
city of nearly sixteen thousand popu-
lation. Going north from Miami the
same conditions prevail. Cities,
towns and hamlets have sprung into
existence as if by magic and the ma-
gician's wand is still bringing in the
people with greater rapidity than
ever before.
One of the great reasons for this
rapid development-we may say the
prime factor in this magnificent
growth-is the building of the Florida
East Coast Railway. The same in-
comparable climatic conditions had
prevailed for centuries, the same fer-
tile soil had been there from the be-
ginning, yet the years passed with
but little perceptible change so far
as population was concerned. With
transportation this southern section
was soon recognized as being a most
desirable place. The early experi-
ments in vegetable culture gave
promise of a rich reward for the hus-
bandman's labor, the citrus trees de-
veloped with a rapidity hitherto un-
known in other sections of Florida,

crease by reason of such work, and
such things attract people, and people
who come only to look bring money in-
to a community.
California has made capital of just
such things, and the millions spent an-
nually by those who go to see the beau-
tiful things, planned and executed by
men, would pay the cost of them twice
We are fully aware that there is not
going to be a general uprising along
this line, but the community that does
get together and beautify a road or a
highway is going to reap the greater
reward by reason of the novelty of it,
and by example, will other communi-
ties be taught that it pays in dollars
and cents.-Florida Grower.

the genial climate called with a call
that was heeded by thousands. * *
Here, on a city lot, the carpenter,
mason, and the wage earner, if he has
a mind to do so, can grow all the
vegetables his family consumes, be-
side oranges, grapefruit and tropical
fruits for family consumption. The
short hours which the workmen have
to give their employers each day give
ample time to care for home gardens,
ttus reducing the "high cost of liv-
ing" very perceptibly, besides making
home places more attractive and valu-
able. Add to the home garden a few
rose bushes and other flowers, and
additional beauty and value is given
the home. Comparatively few, even
of the fruit growers, have a home
garden, where the great part of the
food can be grown, comparatively, or
fruit for home consumption, but de-
pend on fruits purchased from the
grocer put up in Baltimore or other
cities. The home garden and the
larder well filled with canned vegeta-
bles and fruits would materially re-
duce the high cost of living-Florida
Farmer and Homeseeker.

The Farmer gets you in touch with customers you would never hear of otherwise.


Any Business That Isn't Troublesome Isn't Worth Going After


Florida Products and Opportunities Promotion Board to Advertise Florida

Here is a little clipping going the
rounds of the state press and credited
to the DeLand News:
For the three months ending June
30 Florida shipped by rail:
Fruit-2,119 carloads.
Lettuce-300 carloads.
Celery-1,634 carloads.
Vegetables-4,194 carloads.
Tomatoes-5,434 carloads.
Strawberries-210 carloads.
Potatoes-2,138 carloads.
Pineapples-979 carloads.
Watermelons-3,667 carloads.
Cantaloupes-329 carloads.
Total shipments by rail, in car lots,
21,004 carloads; estimating 40 cars to
the train, this gives 525 trainloads of
produce from Florida within 90 days,
six trainloads every day of the week.
When one considers that this was
a very poor season-on account of the
drought-the figures are stupendous.
This is fine. It is a good showing,
and it is a source of gratification to all
of us. "But in this little clipping there
lies a sermon. The sermon pertains to
Florida and should be preached from
every editorial sanctum, and in every
Board of Trade, and in every pulpit,
and in every schoolhouse, and in every
place where men and women congre-
It isn't so much what we produce
and ship out of the state as it is what
we have to bring back into the State
to supply the necessities of life, that
does us good as a people and as a
For instance, while we are shipping
vegetables, berries, fruits and the like
to other states, and selling them at
good prices, we are buying chickens
and meat and hay and a dozen other
things that are necessary food for man
and beast that can be grown in Florida
just as well, just as cheaply and just
as bountifully as in any other section
of the country.
If we bring ten millions of dollars
into the state annually, for things we

produce and ship to other markets,
and spend eleven millions of dollars
annually for things produced out of
the state that are necessary for our
food supply, where are we getting?
This is one of the most important
problems that confront Florida today-
the simple question of sustaining our-
selves at home. We have the multi-
plied millions of acres of tillable land,
lying in its wild state, virgin to the
plow, and capable not only of supply-
ing the needs of all who are here now,
but of millions of others who should
be induced to come here and help
in the great development work that
lies before Florida.
Florida could easily support a popu-
lation of from five to ten millions of
people within her borders, and never
buy a dollar's worth of foodstuffs out-
side the state. She could ship hun-
dreds of millions of dollars' worth of
stuff every year and supply the needs
of other sections.
All we need is the right kind of pub-
licity. We need the State of Florida
to take hold of the matter and handle
it in the way it ought to be handled-
in a plain, candid, honest way. This
work should be in capable hands that
will manage it in an intelligent and
forceful way. The opportunity is the
greatest any state has ever had, and
every man, woman and child should
work for this most desirable end. There
should be organizations of societies
and every possible force to get behind
the movement for a Florida develop-
ment commission, and an advertising
appropriation adequate to place the
state before the people of the country
in its best light.
Churches, Sunday schools, civic so-
cieties, labor unions, Boards of Trade,
and every other form of organization
for the general good should start work
now and pursue the matter until the
appropriation is secured at the next
session of the Florida Legislature.-
Florida Metropolis.

Oranges the Year Round

The movement to introduce in this state a variety of citrus fruit that will
"keep" on the trees and thus enable the grower to market his fruit any month
in the year that may suit his convenience or profit is one which is attracting
considerable attention and which, if successful, will greatly increase the at-
tractiveness of this industry from a financial standpoint.
The Jacksonville Metropolis has this to say on this subject:
"Several varieties of oranges, it is said, may be produced here that will
hang on the trees from one season to another, and may be picked and shipped
long after the crop of oranges we now grow has been exhausted. It is argued
that by getting these more lasting varieties that much of the crop may be
held back on the trees and shipped when the demand is greatest and the
market is best. One of the great advantages the orange grower has over the
grower of most fruits is that he may take his time in picking and selling and
to a certain extent wait for a better market. But with the present variety of
oranges grown this has its limitations, and many growers, could they have
held their fruit until the midsummer, would have sold it for from two to five
times as much as they got for it by selling it when the market was over-sup-
To make our citrus fruit perennially marketable will mean a wonderful
development of the industry, because it will attract men who want year-
around results-and it will also be a boon for the consumers, who will find a
ready and ample supply of the finest fruit on earth every day in the year.-
Tampa Tribune.

Representative men from over Flor-
ida met at Sanford last Monday and
organized the Florida Development
Promotion Board, electing the follow-
ing named as officers:
Robert J. Holly, Sanford, president;
Fred W. Kettle, St. Augustine, secre-
tary; B. L. Hamner, Tampa, treasurer.
The following general committee to
manage the work of the board was
named: G. A. McClellan, Jacksonville;
W. F. Stovall, Tampa; Frank Mayes,
Pensacola; Oscar T. Conklin, Miami;
Charles E. Howard, Orlando; M. F.
Hetherington, Lakeland; P. A. Vans
Agnew, Jacksonville; Z. C. Chambliss,
Ocala; Walter Waldin, Miami; D. C.
Gillette, Tampa; W. C. Temple, Winter
Park; John W. Henderson, Tallahas-
see. R. S. Carver, of Jacksonville, and
C. L. Day, of Jacksonville, represented
G. A. McClellan and P. A. Vans Agnew,
respectively, those gentlemen being
out of the state.
The Executive Committe of five was
appointed. It is made up of the follow-
ing gentlemen: Robert Holly, Sanford;
Fred W. Kettle, St. Augustine; B. L.
Hamner, Tampa; P. A. Vans Agnew,
Jacksonville, and D. C. Gillette.
The Executive Committee was au-
thorized to prepare a bill creating the
Florida Development Commission, and
secure an appropriation at the next
session of the Florida Legislature for
the purpose of advertising the state
throughout the country, and inducing
farmers, stock raisers, capitalists and
the like to come to Florida and de-
velop the state.
It was pointed out that Florida has
more tillable land not now in cultiva-
tion than any state in the Union. That
Florida is nearer the big market cen-
ters of the country than any other
Southern or semi-tropical country, and
that this state can use every acre of
its land to supply the Northern mar-
kets with early and late vegetables,
fruits, beef cattle, etc.
To advertise these things persistent-
ly, consistently and, thoroughly is the
object of the board. The work of the
board is to get a substantial public
sentiment behind the movement, and
push it to a conclusion, so that the
commission may be authorized (to be
appointed by the governor) and that
the appropriation may be obtained for

Raising Potatoes in

Yesterday there was a news dis-
patch in the Florida Metropolis from
Hastings, St. Johns county, to the ef-
fect that the Irish potato crop of that
section netted the farmers a million
dollars this spring.
And yet so little is said and done
to advertise Florida, her possibilities
and the opportunities she has to offer
to men with energy, brawn and brain!
The Hastings development is a
small development, comparatively
speaking. It is only one little cor-
ner of a county in Florida, and it

a pubilclty iuna sumcienuy large to
give Florida the greatest advertising
campaign she has ever had, and put
her in the foremost of American states
that have land and opportunity to offer
to the capitalist and homeseeker.-Ar-
cadia Enterprise.

Ocklawaha Nurseries, Home of Flor-
ida's best fruit trees, easily reached
from all parts of Orange Lake, Semi-
nole, Osecola and Volusia Counties by
auto over hard surfaced roads, most
convenient for all planters and most
reliable in Florida. Write for Catalog.

The ThresholdPrayer

(Composed by Rev. Dr. James S.
Stone and spoken annually by him at
the threshold of St. James Rectory,
O God, who art the Lord of time
and of eternity, and who watchest
over thy people and givest unto them
the blessing of peace, grant that all
they who enter this house may come
with hope in their hearts and with
gracious words upon their lips; and
all they who leave this house may
go in peace, and take with them feel-
ings of kindness and good will. May
we who bid them farewell remember
them with gladness. Let him who
comes as an enemy, should there be
such, go away as a friend; let him
who comes a friend-and may there
be many-go away with greater love
and with joy abounding. Let the
threshold which divides the world from
the house be the place of consecra-
tion between the world and this house,
and the line where happiness ever be-
gins and never ends. May this be Thy
will, 0 Father of the many mansions,
where with Thee we hope eternally to
dwell, for the sake of Jesus Christ,
our Master and Redeemer. Amen.

Homeseekers at Vero

shows a net income of a million dol-
lars for a spring crop of Irish pota-
toes, and the farmers have only com-
mence to do their year's farming at
There are millions of acres of good
land in Florida into which a plow has
never been thrust. There are oppor-
tunities for a million men to come
here and get rich. There were never
such opportunities in any state as
Florida offers today. The state needs
advertising. It needs to be talked
about. It needs some well directed,
earnest, continuous endeavor to bring
people here and give them the op-
portunity to make good.-Florida Me-

Aim high, go after the big things In life, and keep your eye on a definite end. If you fail, you have the satisfaction at least, that you
are no worse off for making the effort.


That "you never need be thirsty
or hungry in Florida" is a saying
essentially true. Florida's remarkable
productiveness makes the latter un-
necessary to anyone who is willing to
indulge even in the most perfunctory
labor in his grove or farm. Many
fruits and nuts grow wild in Florida
and game and fish abound. As for
being thirsty, there would be no

chance of that. Besides the many
smaller streams and clear lakes in
Florida, the state possesses under-
ground streams, mainly of artesian
water, of unusual size and clearness,
and at depths varying from forty feet
to four hundred. These streams are
not only available for use as drinking
water but are used for power pur-
poses, for hydraulic operations, and,
occasionally, where necessary, may be
used for irrigating purposes.
* While the Indian River Farms are

situated in a district where irrigation
is unnecessary, they have an abun-
dant supply of artesian water of ex-
ceptional purity. Artesian water is
so healthy as well as refreshing that
the inhabitants of that section may
well consider themselves fortunate in
having such an unfailing supply.

St. Lucie county has the crops and
the resources to make as fine an ex-
hibit and produce as many attractions
at a winter fair as any county in Flor-

ida and in many respects it could excel
any county in the state.

Ocklawaha Nurseries at Tanger-
ine, Florida, for Genuine Carney
Parson Brown Orange trees,Early
Conner Seedless Orange trees.
Write for catalog

It's folly to be wise if you don't use good judgment and advertise.

Because a fellow has failed once or twice, or a dozen times, you don't want to set him down as a failure till he's dead or loses
S his courage-and that's the same thing.-G. H. LORIMER.

Advertise Florida Around the World

There should be some concerted plan to advertise Florida to the world.
This state has more millions of acres of fertile, untilled land than any section
of America. It is closer to the great centers of population than any other un-
developed section of America. It has the advantage of water transportation to
these markets possessed by few other productive sections of the country.
Florida every season of the year is doing things in the way of production
that few states can do. There are farmers here that are making more money
than in any state. There is an infinite variety of crops that can be produced
profitably, and most of them can be produced almost any month of the year
in most parts of the state.
Land is cheaper in Florida than elsewhere. Comparing all its advantages
of climate, soil, seasons, nearness to market and scope of production, Florida
land is second to none in the world. The opportunities here are practically
Florida needs men of brain, brawn and capital. We need the applied
energy and intelligence of a great army of producers. We could get them if
they knew the truth.
The only way to get the truth before them is to put on a great advertising
campaign. A campaign of education, if you will, and have them know about
Florida.-Jacksonville Metropolis.

Florida The Land of Flowers
By Joe Hill

Florida is the home of flowers and
has been so known since the days of
Ponce de Leon, when the great num-
bers of wild flowers he found caused
him to give the country the name it
now bears.
Unfortunately many of the people of
Florida have not taken advantage of
the natural advantages afforded by the
ground and climate for beautifying
their premises with flowers. More at-
tention is being paid to this matter
every year, and the day is not far dis-
tant when Florida will rival California
as a land of flowers.
No part of the entire state is better
suited to growing flowers and orna-
mental plants than the section in
which the Indian River Farms are
S situated, as is proved by the results
that have been accomplished by those
we have taken the pains to grow this
kind of ornamentation. Mrs. Eli C.
Walker is one of these and her flower
garden in the center of the Indian
River Farms tract is one of the beauty
spots of the county.and has been ad-
mired by hundreds of visitors to Vero.
Up to a short time no systematic
attention has been paid to the orna-
mental possibilities of this section.
The development of the more substan-
tial features of the property caused
the scarcely less important ornamental
side to be neglected. But things are
different now. The company's demon-
stration farm is now in charge of two
of the most competent florists in the
country,-Mr. Fred Mueller, assisted
by his brother, Henry Mueller, who
came to Vero from the botanical gar-
dens of Washington university at St.
Mr. Mueller quickly saw the pos-
sibilities for producing flowers and
ornamental plants here and has been
making extensive plans for taking ad-
Svantage of them. He believes this will
do as much toward making life here
attractive and pleasant as any other
one thing and is preparing to give the
settlers all the help and encourage-
ment possible.
Recently he received from the Mis-
souri Botanical Gardens at St. Louis.
with which he was formerly connected
as head gardener, about 75 varieties of
flowers and ornamental plants, which
have been transplanted on the demon-

station farm to start a supply from
which to supply plants to settlers.
Many of the plants received by Mr.
Mueller are different species of va-
rieties already familiar in this section.
Others are new and will be tried here
for the first time. Following is a list
of the more important ones:
Acalypha Marginata, a species of
chenille plant having large red leaves.
Salvia Splendens, commonly known
as scarlet sage.
Iresine Herbestii, a carpet bedding
Biemuelleri, a carpet bedding plant.
Coleus Brilliancy, a bedding plant.
Southport Beauty, another variety of
Asparagus Sprengerii, a spray used
in bouquets.
Coleus Spotted Gem.
Coleus Thomas Mehan.
Coleus John Pfister.
Coleus Carolina Beck.
Trailing Beauty.
Peristrophe Augustifolia.
Bougainvillea Sanderi, an ornament-
al vine with variegated leaves and
purple flowers.
Vinca Major Variegata, used for
decorating window boxes.
Eranthemum Tri-color and Eran-
themum Atropureum.
Acalypha Godsiffiana, a bedding
Achyranthes Borbonica, a bedding
Penstemon Digitalis, a perennial
commonly known as beard's tongue.
Shasta Daisies.
Lantana Delicattissima, a bedding
Several varieties of Columbines.
Marrubium Vulgare, the plant used
in making horehound candy.
Lavendula Vera, a medicinal plant.
Foeniculum Vulgare, a species of
Campanula Pyramodalis, a perennial.
Coreopsis Lanceolata, a perennial.
The arrival of these plants is an im-
portant event for Vero and vicinity,
because it marks the beginning of a
new and more beautiful era.

You Can't Get Ex-

perience on Credit

Hunters Come to Vero-Season Opens

Nov. 4
Vero promises to be a popular hunting headquarters this fall. Turkey
and quail are said to be more plentiful in this vicinity than for many years,
as a result of the unusually dry spring, and the opening of the hunting season,
Nov. 4, will undoubtedly see a rush for the woods. More signs of deer have
also been seen this summer than usual. The open season continues for two
months. J. L. and J. W. Knight, two local hunters, are preparing to care for
visiting sportsmen at Vero. They will take hunting parties out during the
season and expect to have about all they can do. The non-resident hunting
license fee in Florida is $25.


Fort Pierce and St. Lucie county
have made great progress in the past
five years, but they have not reached
their zenith by any means. The im-
provements which have been made in
the way of good roads, paved streets,
cement walks, drainage, water works,
sewerage, electric lights, etc., which
have marked its transition from the
village and the back woods into the
city and suburban class do not mark
the limit of growth of this section,
but simply spur the ambitious on to
greater things.
We must go on building and beauti-
fying. We need more people and
more capital. Publicity must be the
Swatchword now. Advertising the re-
sources, the possibilities and the prof-
its of this section will bring an influx
of good people, people with means and
ambition, who will help us develop
and build up the whole county and
the cities and towns in the county.
Everybody should get in and help
the good work along. The St. Lucie
County Board of Trade has outlined
a great work in the proposed booklet
and it is going to be a success. The
day of quibbling and puttering has
gone by and only action counts now.
Every section of the county is com-
ing forward nobly and all will be well
represented in this handsome publi-
cation. Fort Pierce, Fellsmere, Jen-
sen, Walton, Okeechobee, White City,
Vero have already supplied their copy
and photographs and the other towns
will all be in before the big meeting
of the board.
This meeting will be an event of
great importance to every community
in St. Lucie county and representa-
tives from every section should make
it a point to be present. This is a
step in the right direction and will
serve the purpose of placing the prop-
er claims of this grand section in the
hands of thousands of people in all
parts of the country.
The business men of the city and
county should back up the Board of
Trade. Every one of them should be
a member and all who can possibly
afford it should contribute toward this
publicity fund. It will be the best
advertisement St. Lucie county ever
had and it will be an investment that
will show the greatest profits in the
next three years.

Florida Photographic Concern
General Photography
and Picture Framing
Films and Finishing for Amateurs

Great Men accomplish Great Deeds. So does The Farmer.



The cause of peace is not the cause and shall feel the generous darings of
of cowardice. If peace is sought to austerity and virtue, then war has a
be defended or preserved for the safety e C oice short day. Whenever we see the doc-
of the luxurious and the timid, it is trine of peace embraced by a nation,
a sham, and the peace will be base. we may be assured it will not be one
War is better, and the peace will be that invites injury; but one, on the
War is better, and the peace will be their principle, but who have gone one erty or their own body a sufficient contrary, which has a friend in the
brken. step beyond the hero, and will not good to be saved by such dereliction bottom of the heart of every man,
If peace is to be maintained it must seek another man's life; men who of principle as treating a man like a even of the violent and the base; one
be by brave men, who have come up have, by their intellectual insight, or sheep. against which no weapon can prosper;
to the same height as the hero, namely, else by their moral elevation, attained If the rising generation can be pro- one which is looked upon as the asy-
the will to carry their life in their such a perception of their own intrin- yoked to think it unworthy to nestle lum of the human race and has the
hand, and stake it at any instant for sic worth that they do not think prop- into every abomination of the past, blessings of mankind.-Emerson.

Ocklawaha Nurseries have the
finest strain of Pineapple Orange
trees, warranted to produce
strictly fancy fruit.
Write for catalog

The newspapers are doing good
work for this section and deserve all
the encouragement you can possibly
give them. They work untiringly
without remuneration. Let us all
work earnestly for the best results.
-Ft. Pierce News.


In a few months the Northern farm-
er will be toiling in his hay and wheat
fields and cultivating his corn and
potatoes, with a big straw hat on his
steaming head and sun bonnets on
his horses. The 100 degrees tempera-
tures will be taking it out of him in
a way to make angels weep, and sure-
ly by the sweat of his brow will he
earn his bread. At night he will drag
himself wearily to bed to roll and
toss in oven-like heat all night long,
only to arise at the dawn of another
day to face a fervid sun in an un-
refreshed condition and repeat the op-
Down here in Florida the bright sun
will shine and the farmer will sweat
and the crops will smile and just tear
themselves up by the roots growing
so fast, and the genial, salt-laden sea
breezes will sweep over the state and
fill the lungs with the bracing air, the
Temperature will rule warm and even,
About 10 degrees lower than up there.
At eventide the farmer, wearied with
an honest day's toil, will hie him to
bed, pull a couple of blankets over
him, while through windows and along
galleries will blow the refreshing
night breezes, and he will sleep the
sleep of the just and honest one, and
waken in the early morning, like
Antaeus, refreshed and strengthened
by contact with mother nature, feeling
fit to do double duty during the com-
ing day. And every month some prod-
uct of the toil of the field will rest
upon the table, or be shipped to other
marts where toiling millions will ex-
tend their hand, money-laden, in wel-
come. And the happy farmer will
wear a deep path to the bank, where
he will drop in a few more dollars
of surplus earnings to help swell the
pile already looking pleasing to the
eye. Mind you, twelve months of de-
positing of surplus, not four months
of depositing and eight months of
checking out.-St. Lucie County Trib-

A man who thinks extremely well of himself is an egotist; a man who can make the world think extremely
well of him is a genius.-Judge


$200 Net an Acre From Florida Soil

Three or Four Crops a Year are Often Grown Here-Five Acres in Citrus Fruits Assure Owner an Endowment
for Old Age and Income for Children

Lee Latrobe Bateman, an eminent
authority on farming, trucking and
citrus growing in Florida, has the fol-
lowing to say in the Florida Orange
Grower, which should interest our
northern readers. Mr. Bateman in
giving figures, has been extremely
conservative, getting far below the
average in many localities.
"The tendency of the present age is
for those who turn to Mother Earth
for their means of livelihood, to small
farms, rather than to large acreages
in Florida, this should, and I trust
always will, be the desideratum of all
settlers, whether new or old.
"Nor is this confined solely to
America. The same idea, the same
trend of thought, exists among many
of the older civilized nations of the
world, especially in Great Britain and
in France, and the preference for
small holdings is becoming daily more
"But the cause is not the same. In
Europe the old days of landlord and
tenant are fast disappearing-that is,
the landlord of an immeasurable num-
ber of acres with an infinity of ten-
ants. It is a growing feeling of in-
(dependence-a word so dear to the
American-that 1has gained root
among the peasant and tenant class.
It is not a revolution for independ-
'ence, but an evolution from indepen-
,dence and the old serfdom to greater
freedom and individuality. So little
by little the old-time tenant is evolv-
ing into the owner of the land he
tills. He works for hirhself, not for
others, and what he earns and gains
by that work is for himself alone.
"In America the farmer has, always
been more or less independent. His
gains and his losses are his own, and
he has been and still is our great-
est pioneer. But until quite recent
times, as a class, he has never been
a good farmer. He has never really
gotten out of the soil its full produc-
tivity. In the old pioneering -days
land was cheap, the horizon was
broad and the aggregate of what he
made was procured not from so much
per acre, but rather from so much
per total amount of acres.
"The really small yield per acre
from his crops, which the farmer
seemed only capable of raising, ne-
cessitated many acres to reach a

point where farming became a lucra-
tive business. It was quantity, not
quality, that filled the purse. Every-
thing was on a large scale except the
profits per acre, which were exceed-
ingly small.
"Gradually, due in part to a better
understanding and a higher aim in
farming and due also to the teaching
of many an American school of agri-
culture, to the activity of experiment
stations, and to the support and scope
of investigations by the United States
Department of Agriculture, the les-
son has been learned that fewer acres,
well and scientifically cultivated, will
in the end pay better than many
acres farmed in a haphazard manner.
In the end quality pays better than
"But be all this as it may, what I
want to get down to is the question
of small holdings in preference to
large acreages in Florida. Nowhere
else in the whole of the United States
can more money be made per indi-
vidual acre than in this state, and
this is especially the case in the cit-
rus belt.
"Two thousand dollars a year is
not such a very large income for a
family to subsist on, for the children
to be clothed and educated, for the
payment of life insurance premiums,
and for the many other etceteras the
head of the family is called upon to
pay out in the course of each twelve-
"To earn this amount with any 'de-
gree of certainty each year, how
many acres would the northern, east-
ern or western farmer have to till
and cultivate? That is to say, an av-
erage farmer on an average farm. In
those sections of the country it is
quite an exceptionally good farm that
would, year in and year out, yield to
the owner $40 per acre revenue over
and above all expenses. It would be
better to count on not more than $20
an acre clear net profit. A farmer,
then, must have at least 100 acres
from which to be certain of an an-
nual income of $2,000, and in those
climates no one knows better than
the farmer himself what strenuous
labor it entails to approximately even
reach that amount.
"Ten acres in Florida are equiva-
lent to 100 acres in the North, East

and West, for if properly and intelli-
gently farmed the annual net income,
clear and above all expenses, from
such acreage, should easily reach
$200 an acre.
"This is by no means an excessive
estimate. On the contrary, it is based
on figures showing facts and yields
per acre considerably in excess of
this amount. But it is based on the
supposition that each acre will yield
at least two crops in a twelvemonth.
Three and sometimes four crops are
obtained from one acre of land with-
out any special call for extra strenu-
ous labor. Elsewhere in the Union
this feat is an impossibility.
"As an illustration of a three-crop
rotation on a farm of ten acres de-
voted just simply to farm crops, leav-
ing out for the moment the question
of fruit culture. Commencing in May
or June with the summer forage
crops, the owner can raise at the very
least one to one and a half tons of
hay to the acre, besides considerable
amount of this it would not be out of
the way to estimate seven tons of
hay for sale, which, at $20 a ton (a
low average price), amounts to $140
ready cash, without taking into ac-
count the value of what he has used
up for his own requirements, nor the
estimated value the crops will have
had as soil renovators and improv-
ers. So we will consider the $140 net
"Next, he can get in two crops of
vegetables, early and late, as, for in-
stance, lettuce followed by tomatoes.
It would be a poor crop of lettuce that
wouldn't net him $150 an acre, and a
worse crop of tomatoes that wouldn't
give him a like aniount. What does
this total up to? Three hundred and
fourteen dollars an acre. Ten acres
are enough if you keep at it and have
the 'know how.'
"There are so many combinations
possible, both regarding the various
crops and their rotation, and relative
to subdivision of even ten acres, that
it would be impossible to treat them
within the space of a weekly article.
In fact, there is material enough for a
book. We can, however, consider one
of the many subdivisions feasible to
a ten-acre tract. This is one-half
vegetable and the other half citrus

"I mentioned earlier in this article
the item of life insurance that is
probably, or should be, one of the
many calls on a man with a family.
With a citrus grove you not only have
an endowment policy, but you have
an annuity for old age, and further-
more a secured income for life for
those you leave behind and for their
children's children.
"Still keeping our ten acres, we can
subdivide these into halves; one for
citrus fruit, one for vegetables.
"Five acres in citrus fruit will com-
mence to yield considerable revenue
after the fourth year. It is true there
is a waiting time of three years, but
that is not long, and in the mean-
time we have as heretofore the
whole ten acres under grass for hay,
say $14 to $20 an acre net and clear.
For the first three years we can have
at least eight acres under vegetables,
which should net $1,600 to $2,000 a
year. After the third year we must
be content with five acres in vegeta-
bles, netting, say, $1,500 ('this is
not out of the way) and five acres in
grove, netting the fourth year some
$200 an acre, or, say, $1,000, but with
an ever-increasing revenue year by
year. A grove in its tenth year
should yield a net revenue of $500 to
$600 an acre or even more.
"Here is your insurance; here is
your old age annuity; here is your
provision for your family, and your
grandchildren. What other state in
the Union can offer such opportuni-
ties, such certainties for easily gained
livelihood? And with it all your home.
"This is indeed the climax. Your
home. No rent, no need for mort-
gages, no interest. With such a reve-
nue assured, any mortgages raised or
capital borrowed with which to make
the start can soon be paid off and
after that comes the supreme satis-
faction of untrammeled ownership.
All you have, all your surroundings
are yours, your own possession, dis-
puted by no one.
"The'crux. The keynote. The place
belongs to me. No debt; no penury;
sufficient for life; enough to provide
for your family; ample with which
to save. Such is a small holding in
Florida."-St. Lucie Tribune.

All beginnings are hard, but the hardest of all are those longest deferred.

J. J. Roberts Picks St. Lucie County as

Being Best in All Florida
J. J. Roberts, owner of one of Florida's finest citrus groves near Vero,
returned recently from a trip through northern Florida and Georgia. He vis,
ited a number of communities and made a study of the land and farming
conditions wherever he stopped. As a result of his trip Mr. Roberts declares
he is more firmly convinced than ever that St. Lucie county is the best place
in Florida, if not in the entire United States, to live. Immediately upon his
return he set to work preparing to plant three acres of beans on his land
in the Indian River Farms tract. He said he expects to pick 1,500 crates from
the three acres.

The railroads of the South and the
representatives of citrus fruit shippers
are negotiating with a view of estab-
lishing new rates on the shipment of
precooled citrus fruits from Florida.
It is claimed that concessions will be
made by the railroads, which will be
of very great importance to Florida
fruit interests, and that these rates will
result in the establishment of precool-
ing plants in Florida.-Manufacturers'

"I like to see a man proud of the
place in which he lives. I like to see
a man live in it so that the place will
be proud of him. Be honest, but hate
no one; overturn a man's wrong-doing
but do not overturn him unless it must
be done in overturning the wrong.
Stand with anybody that stands right.
Stand with him while he is right, and
part with him when he goes wrong."-
Abraham Lincoln.

Improvement in State Rapid

Is Now Being Classed As One
of the Most Progressive


More Public Improvements Under
Construction at This Time Than
in Any of Her Sister States.
Probably in all the Southern States
Florida is the youngest in growth, in-
asmuch ,as it was not classed among
the well-established states until a few
years ago, yet at the present time
there are probably more public im-
provements being made within the
boundaries of Florida than in any
other of her sister states in propor-
tion to population. There is scarcely
a town of any importance in Florida
but what has already made such im-
provements or is making rapid strides
toward bringing them about. The
establishment of automobile highways
throughout the state have stimulated
the campaign for better roads, and

many of the more populous counties
are preparing to build many miles of
vitrified brick-paved highways.
* *
On every hand among the progres-
sive towns and cities the cry for good
roads can be heard, and while many
of the people have not yet made up
their minds to vote for a heavy bond
issue to make roads that will last a
half century, they appreciate the fact
that nothing will bring the farmer
closer to his home market than good
hard highways. In addition to the
road building, the people realize that
good streets are required, and wher-
ever possible to do so the towns and
cities are issuing bonds for the pur-
pose of making these public improve-
ments.-Manufacturers' Record.

Ocklawaha Nurseries have the
only known early variety of
Grapefruit, Conner Prolific.
Get them from
Write for catalog

Many a good business failed for lack of publicity.

Opportunity does not diminish as the earth ages. Civilization constantly presents original combinations
of fortune.-Herbert Kaufman.



'0 GET

Lee Latrobe-Bateman's

Trucking for Beginners


Price $1.00


Lee Latrobe -Bateman's Florida Trucking
for Beginners tells how to prepare the soil
and take care of each and every truck crop,
how to pack and market them. It is nicely
bound and sells for $1.00 per copy.
We give it away FREE until Sept. 1st.


Enclosed $1.00 for one years' subscription to
Indian River Farmer, which according to this
special offer I am to receive one cloth bound copy
of Lee Latrobe-Bateman's
together with next twelve issues of The Indian
River Farmer.

SEPTEMBER 1st, 1914

Only legitimate businesses are advertised in The Farmer; others need not apply for space

Men Are Rich Only as They Give. He Who Gives Great Service Gets Great Returns.-Elbert Hubbard.


Manufacturers of IDEAL FERTILIZERS, Jacksonville, Fla.

Kindly Send Free Book Entitled "How to Start a Grove"



J. G. Coats & Co.

Horses and Mules for Sale

Canals and Ditching

GENERAL farming, trucking, livestock and poultry raising
and fruit growing are all immensely profitable in Forida. To
know about Florida send today for a free sample copy of the Florida
Farmer and Homeseeker or 25 cents for three months' trial subscrip-
tion. Florida Farmer and Homeseeker, Drawer 23, St. Augustine, Fla.

The Florida Citrus Exchange

Uses Modern Selling Methods
Not only do these include proper representation in the leading markets and constant
work with the trade, but they make use of advertising to the consumer.
It is now a well established fact that the business which makes liberal use of adver-
tising can distribute its goods at a smaller proportionate cost than one which entirely
makes its sales by word-of-mouth solicitation.
Likewise it has come to be generally known that any product that has merit, which
is in general demand, that is offered at a fair price and which can be depended upon as to
quality, may be sold if the consuming public is told the truth about it through mediums
that are generally read.

Indian River Farms


CAPITAL STOCK $1,000,000.00

Indian River Farms
Vero, Florida
Building the Town of
Vero, Florida

President, J. H. HASS
President Scott County Savings Bank
Davenport, Iowa
Vice-President, C. A. BANISTER
Treasurer Moline Plow Co.
Moline, Ill.
Secretary, CHAS. DUNCAN
Secretary Crossett Timber Co.
Davenport, Iowa
Treasurer and General Manager
President Morton L. Marks Co.
Davenport, Iowa
General Sales Manager
Superintendent of Agents
Assistant General Manager
Ft. Pierce, Florida
E. W. THOMPSON, Capitalist
Thompson & Jackson
Toulon, Ill.

General Offices: Vero, Florida
General Sales Offices:
Putnam Bldg., Davenport, Iowa

Scott County Savings Bank
Davenport, Iowa '
Iowa National Bank, Davenport, Iowa
St. Lucie Co. Bank, Ft Pierce, Florida
Bank of Ft. Pierce, Ft. Pierce, Florida
Colorado Springs National Bank
Colorado Springs, Colo.

Address All Communications to the
Putnam Bldg., Davenport, Iowa

The facts have more than justified this belief, and
in the territory covered by the Florida Citrus Ex-
change advertising its brands have become dominant
in the markets and Florida fruit has taken from
the California product the supremacy that the latter
had so long enjoyed.
The advertising has been done carefully, in accord-
ance with the experience and suggestions of expert
advisers. Nothing has been taken for granted as to
the results produced-the facts have been secured
by investigation made where the fruit sells.

The advertising has created a vast demand for Florida fruit in general and for Florida
Citrus Exchange fruit in particular, and to meet this demand wholesale and retail dealers
have carried Exchange fruit in stock, and to show their appreciation of the Exchange ad-
vertising have supplemented it with space paid for by themselves.


You're standing still if you're not advertising

The Florida Grower
For truckers and fruit growers. For folks who
want to know about Florida. Weekly, $1.50 per
year; monthly, 50c. Send 10c for a 2 months
trial subscription. Snappy, bright and clean.

Manufacturers of

As soon in its history as the quality of the fruit it
handled became established through the adoption of
proper packing house methods, therefore, the Ex-
change went to the consumers of citrus fruits with
the facts about the superiority of Florida oranges
and grapefruit sold by it.
It was felt that the expenditure of a few cents a
box for this purpose would produce results in larger
demand and better prices altogether out of proportion
to the outlay, and much greater than could be se-
cured from an equal expense in any other direction.

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