Title: Indian river farmer
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 Material Information
Title: Indian river farmer
Series Title: Indian river farmer
Physical Description: : ill. ; 34 cm.
Language: English
Publisher: s.n.
Place of Publication: Vero Beach Fla
Publication Date: June 1914
Frequency: monthly
regular
 Subjects
Subject: Agriculture -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: v.1- 1913?-
 Record Information
Bibliographic ID: UF00091446
Volume ID: VID00003
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 03415529

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THE


INDOAN


FARMUER


Vol. 2, No. 7


JUNE, 1914


$1.00 Per Year


2i
38 i


THROUGH ST. LUCIE COUNTY, FLORIDA.


1M


RIVER


IL.


- :3




2 THE INDIAN RIVER FARMER


India




Gre









We're waiting

possibilities of
with the man
FARMS.



W




We want
A Chicago man, a leader in the com-
mercial life of that city, is quoted as
saying: "Among the men I hire, nine out
of ten are better workers at 45 years of
age than are the men of 25 or 30." This
man firmly believes that the man of 45
or thereabouts is at the prime of life,
physically and mentally. He also holds


an River Fa


Right in the Heart of the


at Indian River Fruit Sec


of Florida


The section that is reaching out to han

Independence to You


for you to come to Vero to show you
INDIAN RIVER FARMS. We wa
who has already made a success in IND


e Want


Cattle Men
Dairy Men
Truckers
Fruit Growers
General Farmers
Professional Men
Business Men
AT VERO,
FLORIDA


In Indian Rive
Farms


men who do things to join us in building a wonderful c

Seek Opportunity, Don't Make It Seek You


that men of mature years are more reli-
able and less apt to become restless, after
a year or two in a position and to seek
new fields.
The average young man, he says, is


seeking a "soft snap," and is not the
sort of employee who will stick by his
employer through thick and thin until his
services become highly valuable and, in
many cases, indispensable. We often hear


Lrms




tion






I


the wonderful
nt you to talk
>IAN RIVER











community.
young men complain of their inability to
get settled. That is largely because they
do not seek to adsiust themselves to their
work and make the most of their oppor-
tunity.
Opportunity seldom knocks at our doors.
We must knock at the door of opportun-
ity and be prepared to push the door a
little if necessary.-The Living Church.


Full Particulars


INDIAN RIVER FARMS CO., Putnam Building, DAVENPORT, IA.


is a self-starter; not electric,


~ is~es~s~i~as~i~,~~,~P~i~P~R=_;


but nearly.


Advertising









INDIAN


RIAe


RIVER


FARMER


Facts for the man interested in the development of the most wonderful State in the Union.

VoL. 2 No. 7 JUNE, 1914 $1.00 PER YEAR

ter months, when the rest of the much improved. Today some of the
Ta United States was shrouded in a blan- most enterprising cattlemen are fenc-
rioriclas Fruit, Vegetable and ket of snow. Fresh vegetables are ing land and making excellent pas-
always in demand, and when Florida tures for their stock. The grasses
Stock Raising Possibilities first began to send a few crates North adapted for this purpose are para
oc a i g P n os i es during the months of March, April grass, Rhodes grass and natal grass,
L___ and May, those who tramped through in addition to the native grasses.
ice and snow to steam-heated homes Great development is promised in
Farms for Florida" seems to be in disposing of such an output to welcomed such luxuries and paid gen- the stock raising business in Florida
the slogan of the meritorious land profit to the grower. The quality of erous prices, within the next few years. That it
companies that are now engaged in Florida's citrus crop, both of oranges First came the Hastings-now cele- is an ideal climate for cattle has been
developing large bodies of reclaimed and grapefruit, cannot be surpassed in brated the world over as the pioneer demonstrated; that pastures can be
and naturally drained land in the the world. Perhaps to the individual Irish potato producing section kept up practically the year round is
state, particularly along the East consumer this fact is not generally through the winter months. First an another alluring feature; that the
Coast. These big companies are not known. As a matter of fact, Florida experiment, then a few acres, then tick can be eradicated has been
content with simply selling the land; citrus fruits have not as yet extended hundreds of acres, and today thou- amply proved; that there is a large
they want actual settlers and many to all sections of this country, not sands of acres. When this industry amount of money to be made is also
9 of them offer large inducements to to mention profitable territory abroad, took on booming proportions and the a known fact, even under the old
all who will come to stay. The home- This is especially true of Florida output quadrupled from year to year conditions of open range grazing.
seekers need have no fear in follow- grapefruit. Therefore, judicious dis- -the timid ones predicted-supplbr Upon this subject the following
ing the land agent who insists that tribution will mean a whole lot in that would exceed the demand and in press dispatch from St. Louis, under
the prospective purchaser first exam- the disposition of Florida fruit as the consequence an overstocked market date of April 20, is significant:
ine the land and inquire personally output increases from year to year. and financial loss to the producer. "A new profitable field is now open
into local conditions before he buys. When the method of distribution has This feeling obtained to the writer's to the Southern cattle raisers in the
The chances are that if he follows been made more perfect, there re- knowledge when the crops jumped producing of stock cattle on low-
up such a lead he will not only buy, mains yet another important means from 20,000 to 40,000 barrels in one priced lands that can be shipped to
but will lose no time in closing out through which Florida fruits can be year. the corn belt and finished for market
his affairs at his former home. and made more generally popular and an But there was no glutting of the on grain. Last week Chapman Broth-
soon become a resident and developer increasedd demand created, namely, markets and no slump in prices. The ers of Chariton county, Missouri,
in the state of Florida. publicity, distributors were on the job and have marketed a drove of seventy heifers
Florida horticulturists and vegetable Florida has hardly scratched the been ever since, at the St. Louis National Stock Yards

growers have enjoyed a fair degree surface as yet along this modern line While Hastings is the pioneer Irish for $43.17 per head. They purchased
of prosperity of late. The orange and of business. Occasionally one sees potato growing district of Florida, the these cattle last winter at a cost of
grapefruit crops have nearly all been an advertisement of the Florida Fruit tubers are grown successfully all $19.50 per head. These heifers were
sent to market. In boxes this Florida Exchange, and now and then a maga- along the East Coast of Florida as far Florida raised and not good in qual-
fruit was about the seven million zine advertisement of Atwood grape- south as Dade county. Lower down ity, yet they gained flesh in the
mark. There is about 10 per cent of fruit. In the future handling of Flor- the state they ship earlier and most- North at the rate of two pounds per
the crop yet to be disposed of. At ida's citrus output publicity is apt to ly in hampers instead of barrels. So day and made money for the men
no period of the shipping season have take a much more prominent paf-t far this season the Irish potato crop who handled them.
the prices been at all disappointing, in the successful marketing of the in all sections has sold at top-notch "Missouri and Illinois could use a
while for the past two months they crop. It will be to the profitable sell- prices, hundred thousand Florida, Alabama
have been more than satisfactory. ing what fertilization is to the in- Up to April 18 more than one thou- and Georgia feeders this spring."
The late varieties that are now being crease in yield of both Florida fruits sand cars, or about 400,000 crates of It will be observed that the gentle-
sold are bringing to the Florida fruit and vegetables, tomatoes, were shipped out of Dade men from Missouri know a thing
men handsome returns. So the future promises well so far county this season. The average f. when they see it as most Missourians
P The coming crop promises to be as Florida's citrus industry is con- o. b. price was $1.90 per crate, as do. They bought these Florida heif-
near the ten million mark. The fruit corned, and those who are going ahead against $1 for the same period last ers last winter, transported them to
is well set from a profusion of bloom with the making of new groves have year. It is no trick at all for a grower their corn land, added two pounds a
in all the citrus-growing sections of no fear but that the selling end, to gather 200 to 300 grates per acre. day to their weight and sold at a
the state. Then, again, many new through the exchanges, up-to-date Tomatoes can be produced for 70 tremendous profit.
groves will soon be coming into bear- methods of distribution and scientific cents a crate, so there is some good The question naturally arises why
ing and during the winter months the publicity, will keep up with the busi- profit in the business, don't the Florida cattlemen gather in
several nurseries of the state have ness and continue to return to the Some truckers prefer other vegeta- this fine profit to themselves by fat-
b disposed of many hundreds of thou- grower a good profit for his fruit. bles to the three standards-potatoes, tening their own stock instead of let-
sands of new stock for the making What has been said in reference to tomatoes and celery-and go in for ting "George do it."
of new groves, and with all this the Florida's citrus fruit industry also ap- egg plant, beans and peppers. The The answer is that they will.
plans for still further development, as ples to Florida-grown winter vegeta- aggregate acreage in these crops Last winter Florida cattlemen sold



The R rolling StoneToo late! But is it really too late?
"Too late!" Oh, God, that bitter cry Always the lure of strange and un- What a reckoning of woe in that The mariner who has been ship-
again known trails short phrase-too late! wrecked on the sea of life may yet
Rings in my ears, the echo of my Has wooed my vagrant feet to And what a world of misery in find the Harbor of Worth While.
thot, roam afar- life's reflection-"what might have His youthful dreams of Worth While.
Flung from the cruel, mocking Wall Never content to 'bide in one fixed been"! His youthful dreams of wealth and
of Fate place, The heart wailings of the man who power perhaps are as dead things.
That marks the end of Life-my Blindly I bound my chariot to a started too late. "The Rolling Stone." But there are other paths yet open
life, ill-wrought, star. "Always the lure of strange and to him-paths that lead to spiritual
unknown trails." peace, contentment of soul and ever-
Ill-wrought and wasted, aye, these My Chariot of Dreams-wild, youth- And so it has been and will ever lasting life-attainments that are
many years- ful dreams- be-the lure of strange and unknown more to be desired than all the gold
Ah, well, we all must reap as we Gripped by the wanderlust insa- trails which binds our chariots to a and man power in all the world.
have sown. tiate- star and leads us blindly on and on Too late?
I've wandered long-wherever Fancy Now, if I pause to think what might until we awaken too late. It is never too late!
beckoned, have been,
I've followed heedlessly-a Rolling Echo the hollow years, "Too late I
Stone! -too late!"' W laeiti yI 111?I ifyy Tit tI? tit yi '
-Les Wallace. B 'll'T l fl -lf l' ijriff-?^^

indicated by the orders for new stock bles. This business has developed en- down the East Coast is large, but in- something like 50,000 head of range
with the leading nurseries, means tirely within the past twenty years. dividual patches are small. All have cattle to cattlemen in Oklahoma,
many more Florida acres to citrus Up to 1895 Floridians paid no at- proved to be paying crops this season. Missouri and other corn growing
groves within the next few years. tention to any crop but that of or- The stock raising industry has taken states. The 70 head fattened in the corn
While on the subject of this gen- anges. It was such an easy crop to ,a new lease on life in Florida during belt is only an instance of what hap-
eral extension of the Florida citrus produce and market, leaving the sum- the past twelve months. Florida opened to the other 49,930.
industry, the question of supply and mer months open to idleness and maintains close upon one million head The solution will be the creating
demand comes to one's mind. All pleasure and visiting about. Then of cattle, largely existing upon the of a so-called corn belt in Florida.
who are familiar with the present and came the freeze and then came some immense open ranges in South Flor- Florida soil and climate will produce
prospective conditions realize that hustling-a brand new Florida fea- ida. Most of this stock is small and as good a quality and as large a
Florida's quota of oranges and grape- ture-but the outcome was all that tick-ridden. The principal market is yield of corn as any other state in
fruit will in a very few years be could be desired and the extra en- Cuba. During the past year impor- the Union under proper care. Florida
something like fifteen million boxes. ergy was well repaid. It was soon tant developments have been made. will also produce a large tonnage of
A pretty big crop, but the expert sell- found that all kinds of truck could Vats have been established, stock has sorghum and other fattening stock
er does not anticipate any difficulty be produced in Florida during the win- been dipped, and in consequence very food per acre.-Times-Union.

99% of the people don't know what they want. Somebody tells them. Why not you?





Deceit Never Got Anybody Anything, But a Free Pass to Loneliness.-Sophie Irene Loeb.


4 THE INDIAN RIVER FARMER


Secretary of Florida's Grow-

ers and Shippers Association


LLOYD S. TENNY VISITS VERO
AND INDIAN RIVER FARMS.


Lloyd S. Tenny, secretary of the
Florida Growers' and Shippers'
League, after a look over the lands
of the Indian River Farms Company
recently, gave them his hearty en-
dorsement.
Mr. Tenny, accompanied by Mrs.
Tenny and their two children, stopped
at Vero on their return to Orlando
from an automobile trip to Miami in
the interest of the league. While there
he spent nearly half a day inspect-
ing the development work, looking
over the land and visiting some of
the groves in the vicinity.
Mr. Tenny was particularly im-
pressed with the E. C. Walker grove,
declaring he had never seen a finer
one. The size of the trees, their thrifty
condition and the entire absence of
disease all excited his comment.
"I had no idea there was any such
development work as this being done
on the East Coast," said Mr. Tenny.
"I know of no better project in Flor-
ida, and it is far superior to most
that I have seen. In my opinion, a
man is taking no chances in buying
this land. Its valun is certain."
Mr. Tenny is a strofi' aCvocate or
general farming in Florida. He be-
lieves it is a mistake for the Florida
farmer to put all his eggs in one bas-
ket. By growing a variety of prod-
ucts he will reap a greater profit than
if he devoted himself exclusively to
citrus fruits, in Mr. Tenny's opinion.
Much of the land seen by Mr. Tenny
at Vero he regards as exceptionally
well adapted to general farming. This
is particularly true of prairie lands,
on which there will be no expense for
clearing, he said.
"It is unfortunate that the notion
should be so widespread that Florida
land is suited only to the growing of
citrus fruits," Mr. Tenny said. "Noth-
ing could be farther from the truth,
and more people are finding it out
every year. No part of the United
States is better suited to raising hay
than Florida. This is no longer a
theory and it is some day going to
make Florida one of the great beef-
producing states.
"If I were starting an eighty-acre
farm, I should not devote more than
fifteen acres of it to citrus fruits. I
should use a few acres for some of
the better-paying vegetable crops,
such as tomatoes, and the remainder
I should put in hay and other crops
that would produce feed for cattle and
hogs.
"I am not afraid of an over produc-
tion of citrus fruits, because I believe
that no matter how many are produced
there will always be a demand for the
highest quality. The increase in pro-
duction may result in eliminating the
unfit, but the grower who produces
the best fruit will always find a mar-
ket for it at good prices."
Arrangements were made with Mr.
Tenny to return to Vero during the
summer to address the Indian River
Growers' Association. As a result of
his trip down the coast, a large num-
ber of new members have been added
to the Growers' and Shippers' League.
The objects of the league are to pro-
tect the interests of Florida farmers
in every possible way. It is accom-
plishing much good in the matter of
freight rates and in fighting various
plant diseases.


Automobiling Through St. Lucie County
By Jos. Hill.
What many people declare to be the most beautiful automobile drive in
the United States is one of the attractions of St. Lucie county, Florida.
Winter tourists to the lower East Coast have long been familiar with
St. Lucie county's extensive pineapple fields, her fine orange and grape fruit
groves, her excellent roads and the beauties of the Indian river, but most
of them return north too early in the spring to enjoy her at her best. It is
in May or June that the visitor will gain the most illuminating idea of this
wonderland in the making. Probably the time will never come when nobody
will be afraid to stay on the East Coast of Florida during the summer months.
Old ideas are difficult to remove but each year winter visitors are remaining
later in the spring and learning to their surprise that here is one of the
places in the United States where people can escape from the heat of sum-
mer. The northerner on the East Coast in the summer time soon perceives
that the term "hot weather," is only comparative. He ceases to be surprised
on being aroused from the enjoyment of a refreshing ocean breeze that would
make the fortune of any northern summer resort by the remark of a native
that, "its terribly hot today isn't it."
On a day like this, and it would be hard to find any other kind in May, at
least, a drive down the river from Ft. Pierce to Sewall's Point is about as
delightful an experience as anyone with the least love of nature in his make-up
can ever have. The distance is twenty miles and all the way the hard, white,
smooth road skirts the river bank. Stately cabbage palms mingled with
drooping cocoanuts, fringe the roadway on either side. Between the trees
to the eastward the traveler catches glimpses of the two mile wide stretch
of blue water that forms the Indian river, an occasional sail boat or motor
boat adding a touch of life to the scene.
Lining the road on the other side are a succession of winter homes and
residences of the pineapple growers. This is the oldest settled portion of
the county and the surroundings of most of the houses leave no doubt that
Florida is appropriately called, "The Flowery State." In the early summer
the riot of color is at its height. Hardly a tint is unrepresented. The blos-
soms overflow from the yards and straggle along the roadside peeping out
from between the palm trees and oak leaves. The hibiscus is everywhere and
the oleanders in pink and yellow are hardly less in evidence. White jasmine,
Spanish bayonets and a long list of other brilliantly colored plants and flowers
add their quota to the array of beauty. But surpassing in size and brilliancy
and dwarfing them all is the Royal Poinciana, king of all tropical trees.
Like a tree aflame, it appears in the distance with its spreading mass of
scarlet blossoms. Few cherry trees grow larger than the Royal Poinciana
and a cherry tree loaded with ripe fruit is colorless beside the flaming gor-
geousness of the blooming poinciana.
Back of the attractive bungalows and handsome residences on the river
bank extend the pineapple fields far over the ridge. Here on the purest of
white sand St. Lucie county produces 600,000 boxes of pineapples in an aver-
age season and the growers receive for them more than three-fourths of a
million dollars. Late in May the picking season begins and the fields, packing
houses and shipping stations are scenes of intense activity.
After passing through half a dozen small towns straggling along the road
its end is reached at Sewall's Point. Here have been built some of the finest
homes in St. Lucie county, high on the bluff overlooking the Indian river, the
St. Lucie river, the St. Lucie inlet and the Atlantic Ocean. The view from
Sewall's Point is alone worth a trip to Florida. Looking eastward one can
see far out into the white-crested Atlantic. Northwafd the wide expanse of
the Indian river is in sight as far as the eye can reach. Coming from the
west is the wide and deep St. Lucie river, which will one day afford a harbor
for ocean craft and give the east coast another shipping point. Money for
opening the inlet to permit the entrance of large boats has already been
appropriated by Congress, and when the work is completed St. Lucie county
will have another great advantage added to her long list of attractions.



Florida To Be Richest State Agriculturally

In the Union
"Drainage is fast becoming one of "Today, on account of their proven
the fixed policies of this state," said susceptibility to complete drainage at
a prominent Floridian, who did not a ridiculously low figure per acre,
wish his name to be used after he many thousand acres of these same so
had given an interesting talk on Flor- considered 'worthless marsh lands,'
ida lands generally at the Mason ho- favorably located, are selling for one
tel yesterday, "and that notwithstand- hundred dollars per acre, with the
ing the early opposition of the pub- water on them, and the purchaser
lic, due largely to ignorance of the knowing it from personal inspection
practical results of draining lands. before he buys.
"And drainage should as appropri- "What these lands will really be
ately become a policy of the national worth when they are drained is mere-
government as its policy of reclama- ly speculative guessing, for some of
tion of arid lands through irrigation them are now producing crops annu-
methods, or the improvement of the ally amounting to as much as $1,200
rivers and harbors of the country. per acre per annum-of course, where
"In Florida we should have this the water has been successfully re-
subject more at heart than almost moved. Such land as that is almost
anything else, because such a large priceless in value.
area of the state is composed of land "When the drainage of the Ever-
that will be invaluable when drained, glades shall have been accomplished,
but which now is valueless for any as it surely will be in the next few
purpose, with its burden of water cov- years, Florida will be the richest state
ering the surface.
"Ten years ago these vast areas in agriculturally in the entire Union, and
Florida were considered worthless and indeed it is doubted if the fabled delta
could be bought for 50 cents and less of the Nile, or of the Ganges, will
per acre, and the seller would smile be able to bear comparison with the
when he got his money at the gulli- products to be yielded by southern
ability of the purchaser. Florida."-Jacksonville Times-Union.


Florida Weather
Tampa, June 11, 1914.
Dear Billy-So you want to know
something about the weather down
here, do you? Well, I'll tell you. Ac-
cording to the natives, they get a
much better crop of weather in the
winter than they do in the summer.
-Perhaps they do, but on the square, I
can't figure how they are going to
produce anything to beat what we
are enjoying right now without in-
fringing on the Garden of Eden.
Why, man! if they could raise a cli-
mate like this up North, they'd build
a fence around it and charge admis-
sion. Yes, they would! And it's ten
to one they wouldn't have a free list.
When I wake up in the morning,
Billy, and find a mess of sunshine scat-
tered all over my room playing tag
with a fresh salt breeze from off the
bay, it sure does make me sore. I
want to kick myself for not blowing
down here sooner. I can look out of
my window and get an eye full of joy
at every glance. You'd have to see
it to appreciate it. Green grass, palm
trees, flowers enough to decorate a
national cemetery, and the air is just
splashed with perfume. Class is a
tame name for it. I can hear the mock-
ing birds tearing off this Melba stuff
by the yard. And, say! a mouthful
of this real atmosphere is sure one
grand little tonic. It just jams joy
right into your system and makes you
feel like a regular fellow all the time.
Better take my tip and come down,
where you can get in on a little real
life. You'll find everything all to the
merry and soon be galloping around
with a face full of happy grin.
I had a lot of people try to crowd
the hotbweather idea on me before I
came down here. I'll tell you straight,
Billy, it's all bunk. It doesn't have a
chance to get hot in Florida. Why, as
soon as it begins to get a little sul-
try, along comes a nice young breeze
from off the coast and backs the heat
right off the boards. The best little
heat chaser of them all is the rain.
Now, I never used to have a bit of
affection for rain until I came down
here; but I'm for it strong now. It
rains businesslike in Florida. You
don't have to run around sky-gazing
for two or three days wondering if it
will or won't, and in the end get
soaked proper because you guessed
wrong and left your shower cane at
home. No, sir! When it begins to
cloud up in this country you can rest
assured that there's something coming.
Say, you ought to see it rain. It
doesn't last long, but When it comes,
it comes right. Why, a good, healthy
Florida shower would make Niagara
Falls look like a leaky hydrant, and
the beauty of it is, ten minutes after
the storm has passed you can't find
a drop of water on the streets. The
water drains off, the sun comes out
again, and everything is as fresh as
an express clerk. Every leaf and blade
of grass looks as bright and clean as
a new silver dollar, and the air is
cool and refreshing. I told you about
the mocking birds being permanent
residents of this locality. Well, that
ought to be enough to insure this cli-
mate against anything the knockers
can spring about it; you never heard
of a mocking bird loafing around in a
a bum climate, did you? I guess not,
and let me say this much, Billy any-
thing that's good enough for a mock-
ing bird is good enough for Yours
Truly.
While I'm writing I want to let you
in on something good. I am the orig-
inal fall guy, and take it from me, I
got mine proper yesterday. Some of
my friends who are wise to the fact
that I am a tenderfoot decided to
make me the goat for a little comedy


Mr. Advertiser, the readers of The Indian River Farmer are buying the things you sell. Are YOU selling them?





Nothing Is More Unjust or Capricious Than Public Opinion.-Hazlitt.


STHE INDIAN RIVER FARMER 5




I A New Potato for the South-the Dasheen


A Valuable Food Crop Below the Frost Line


The Dasheen Plant.
(U. S. Department of Agriculture.)
If the housewife can obtain dash-
eens, she may make from this recent-
ly introduced vegetable a delicious
stuffing for chicken or turkey. Inci-
dentally she may bake them like po-
k tatoes and obtain a dish possessing
something of the flavor of a boiled
chestnut. She may make them into
a pie similar to the sweet potato pie.
Dasheens are also good boiled, roasted,
fried as fritters, or a salad. Dasheen
flour will make biscuits, muffins and
griddle cakes, possessing a superior
flavor.
S The dasheen, which has been re-
cently introduced here by the Depart-
ment of Agriculture, is the root of a


It has already been grown success-
fully in our South and should eventu-
ally become one of the most import-
ant field crops there, but as yet not
enough people have become interest-
ed in it to justify dealers in putting
it on the market.
The fact that the dasheen has been
extensively written up as a substitute
for the potato has led to a number of
inquiries from foreign countries re-
's value
Norway, Sweden, Germany and
Austria have sent in these inquiries,
which show the eagerness of Euro-
peans to become acquainted with this
new table delicacy.
Dasheen Tubers of Various Shapes.
The Department of Agriculture has


The Dasheen Vine


plant which resembles that known
familiarly as the "elephant's ear," but
the roots of the ordinary elephant's
ear are not dasheens. Th vegetable
looks like an undersized cocoafut, al-
though it sometimes grows to consid-
erable size. An exceptional one re-
cently received by the department
weighs 6% pounds.
The dasheen originally came from
China, and its name seems to indicate
a corruption of the French "de Chine."


been forced to reply to the inquiries
from central and northern European
countries that the dasheen cannot be
grown successfully where the sum-
mers are not tropical. In fact, the
dasheen cannot be grown with com-
mercial success where the frostless
season is less than six months, and
a longer season is desirable. Contra-
ry to the belief of many people, the
United States is a country of tropical
summers, and the dasheen has been


The Dasheen-The Japanese Potato


grown successfully as far north as
Norfolk, Va. Nevertheless, there has
been no general interest shown in the
vegetable, although the Department of
Agriculture has previously stated that
every southern home would do well to
grow at least a small quantity.
From the Carolinas southward the
dasheen may be cultivated with a high
degree of success in any rich, sandy
loam or soil, where there is plenty of
moisture and heat. It will not grow
in soil suitable for cotton, but may be
grown in soil suitable for potatoes.
The importance of the dasheen to the
southerner lies particularly in the fact
that it matures in the fall, whereas
the main potato crop in the South
matures in the spring, and in winter
the southern states have to obtain
their potato supply from the North.
If dasheens were grown and properly
appreciated, there would probably be
little need for the South ever to buy
northern-grown potatoes for food.
Dasheens, large or small, may be
baked like potatoes, in a quick oven.
They should first be washed and
scrubbed to remove the fibrous part
of the skin. When practicable to do
so, it is often desirable to scrape the
dasheens before baking, as they are


then more convenient for eating and
the soft crust which forms when they
are properly baked is particularly de-
licious. The corms may be cut in
half from top to base in order to
lessen the time needed for baking.
The time required is about the same
as for potatoes of the same size. They
should be served hot. Season with
salt and plenty of butter, and pepper
if desired. Gravy instead of butter
may be used.
The dasheen, when properly baked
and served, is mealy and the flavor is
much like that of the white potato,
but more or less suggestive of chest-
nuts. If not overbaked, the skin, when
properly scrubbed or scraped before-
hand, will be found of delicious flavor.
As the dasheen is drier than the po-
tato, it requires more butter.
This vegetable is already a staple
article of food for millions of people
in tropical countries, although Ameri-
cans have not yet evinced much in-
terest in it. In general, it may be
used in the different ways in which
the white potato is used. It may also
be candied like the sweet potato. The
flesh, when cooked, is frequently some-
what gray or violet, but this does not
affect the flavor.


LET US TRY to be good humored for a single day; if we let the sunlight into our souls, it will
generate in our hearts every good motive, and we shall find life strengthened and ourselves
armed to fight.-James Ellis.


drama, so they introduced me to aa mango has several different methods
Florida mango. Now, Billy, aon't kid of getting back at you for biting it.
yourself into thinking this is a newIn the first place, it is so doggone slip-
dance. It's a new to me kind of fruitpery that if you don't hold it right
they raise down here. It's got a shapeit is apt to wiggle out of your fingers
like a pear, the complexion of a cu-and do a cubinola glide all over your
cumber, and when you get the wrap-shirt front. When you take your first
per off and get on the inside of thebite you start on the outskirts, so to
thing you find a mystery that is aspeak, and you get along fairly well,
cross between a Hubbard squash andbut when you get down into the busi-
a clingstone peach. Well, after myness district you get it good. I bit
friends had wished the mystery oninto the core of that mango, and, be-
me with full instructions for remov-lieve me, I got a mouthful. The cen-
ing the hide, which is a process sim-ter of the fool thing is full of threads,
ilar to skinning a raw potato, they alland I got so many between my teeth
gathered round to see the fun. Now,that I spent the rest of the day push-


ing a toothpick. The idea is, Billy,
that you must be educated to eating
one, for in spite of the difficulties, the
mango has a good flavor, and when
you slice off the meal and go after
it in a sane manner, you will come
in for a real treat-but it certainly
does look like a raw deal to an ama-
teur.
Oh, well, I'm wise now and when I
get hold of a softshell I'll get back at
him with a mango.
But, Billy, I'm sure strong for Flor-
ida. Yours as ever,
LITTLE JEFF.
-Florida Grower.


JUST A FABLE.
Once upon a time a Good Fairy
stopped at a town wherein everyone
was complaining. Every man in the
burg imagined that he had the Great-
est Trouble on Earth and that the
Troubles of others were mere trifles.
So the Good Fairy called a meeting
and announced that each man could
cast his Trouble into a ballot box and
when all the Troubles had been shaken
up, each man could draw some other
man's Trouble. This was agreed to.
After each man had drawn another
man's Trouble, the Good Fairy per-
mitted the assembled multitude to un-
seal the papers and see what kind of
a Trouble each had drawn. And im-
mediately after inspecting the contents
of the papers the crowd as one man
yelled: "Here, give me back my own
Trouble. It was easy compared with
.1 nn- "-Cin-jpinniatt Fnallrer.


Mr. Advertiser, the readers of The Farmer are all buying Farm Equipment. From whom?






Prove your reliability. Time clocks do not humiliate competent men; they vindicate them.-Herbert Kaufman.


6 THE INDIAN RIVER FARMER


THE GOINGS-ON AT VERO, FLORIDA


The Organization of a Board of Trade

in Vero Shows Progressive Spirit

of Residents


It is a foregone conclusion that a
Board of Trade in a town or city is
as necessary to its advancement and
its prosperity as is the accumulation
of citizens. When a community
reaches the point that it feels the
necessity of an organization of a
Board of Trade, then that community
has reached the point where its suc-
cess as a community is assured.
Vero, Florida, has made the initial
step, for the citizens assembled in
meeting and executed the first step
toward a permanent organization of
a Vero Board of Trade. All the lead.
ing business men of the city attended
the meeting and were all of one
accord.
Vero is on the verge of a boom, the
necessity of a Board of Trade is ap-
parent, and we, the business men of
the town of Vero, do hereby put our
shoulders to the wheel and effect the
organization through which we can
tell to the world the wonderful oppor-
tunities awaiting the northern man in
our community.
Charles Gifford, the oldest resident
of that section of country, was
elected president. Mr. Gifford's father
went to Vero 25 years ago and estab-
lished the first grove in that section
of country. There Mr. Chas. Gifford
spent his boyhood days, and he has
developed a fine orange and grape-
fruit grove, is in the general merchan-
dise business, and the amiable dispo-
sition which he carries around with
him daily is conclusive evidence that
his trials and tribulations have been
few and far between. That certainly
speaks well for the country in which
he was raised and in which he has
always made his home.
C. G. Redstone, who for many years
has been in the saw mill business,
cast his lot in the vicinity of Vero
a number of years ago and is one of
Vero's most progressive citizens, was
made vice-president of the Board of
Trade. His influence in that organi-
zation cannot help but play a very
important part in the upbuilding of
the town of Vero and that community.
The secretary and treasurer of the
organization is Mr. Joseph Hill, who
is a newcomer, having been for a
number of years engaged in news-
paper work, connected with the
Indianapolis Star at Indianapolis, In-
diana. Mr. Hill's keen qualities and
rare abilities as an advertiser fits him
for the position of secretary of the
Vero Board of Trade. No doubt his
influence will be felt through his
ability to impart in ink the great
opportunities awaiting the northern
man in the vicinity of Vero, Florida.
Among the matters that came up
for discussion at the first meeting of
the Board of Trade, was the incor-
poration of the town of Vero. The
establishment of a telephone ex-
change, the bringing of a canning
factory to Vero saves thousands of
dollars annually to the fruit and vege-
table growers. An immense amount
of oranges, grapefruit, tomatoes,
beans and other vegetables go to
vaste every year because they have
matured too late or of not a sufficient
good quality to ship. A canning fac-
tory would be able to utilize practi-
cally all of this material.
The following members of the
Board of Governors were elected to
serve with the other three officers:
O. Roach, E. J. Wood, J. M. Jones and


J. M. Knight, All of the Board of
Governors are old settlers in this
community and business men of very
high standing.
On the following Thursday evening
another meeting was held to complete
the organization. The constitution
and by-laws as reported by the com-
mittee were adopted. The dues were
fixed at $1.00 a year, but provision is
made for assessments on a vote of
a majority of the members. Regular
meetings will be held on the second
Tuesday of each month and the regu-
lar meeting day in June was fixed as
the time for holding the annual elec-
tion of officers.
Discussion of the telephone situa-
tion occupied a large part of the
meeting. It ended with a vote to
instruct the secretary to prepare a
letter to the telephone company, set-
ting forth the need of a telephone ex-
change in Vero. Several of the mem-
bers announced their intention of
having their phones removed unless
better service is given. The exten-
sion of the line westward through the
Indian River Farm Company's lands
will add a large number of new sub-
scribers to the system and increases
the necessity of having an exchange.
The new Board of Trade starts un-
der most auspicious circumstances. It
has the united support of the business
men of Vero as well as all the leading
men of the community. They are
strongly imbued with the feeling that
Vero is rapidly coming into her own
and are willing and ready to lend their
assistance.
When news of the organization of
the Board of Trade reached Daven-
port, Dr. John LeRoy Hutchison, gen-
eral sales manager of the Indian
River Farms Company, sent the fol-
lowing telegram to the secretary: "I
congratulate you and the organizers
of the Vero Board of Trade. You can
rest assured of the company's co-
operation in the furthering of that
organization's interest. Myself and
my associates are with you and for
Vero, body and soul. With the class
of men already in Vero and vicinity
its future is absolutely assured. We
are all with you."


Indian River Growers' Association

Destined to Become Great
An interesting meeting of the Indian River Growers' Association was
held May 30 at the school house in Vero. Twelve new members were taken
in and several valuable talks were made.
A. E. Conway, agricultural advisor for the Indian River Farms Company
discussed hay and cover crops at some length. He advised the planting of
rice and para grass for hay as soon as the rains begin and offered to supply
settlers with rice seed and para grass cuttings. One-tenth of an acre of
para grass will keep one horse or cow supplied with hay the year round,
he said. Cow peas should not be planted for hay until the middle of June
because it cannot be cured if put in the ground earlier, he said. For cover
crops to be plowed under, cow peas and velvet beans may be planted in
May or early in June. He advised against depending on a crop of cow
peas for hay on new ground, however.
W. H. Dennis of Chicago, who owns land at Vero and expects to locate
here later told of his experiences in growing vegetables at Pompano, the
largest vegetable producing point on the East Coast. He dwelt particularly
on the importance of the growers being organized in order to market their
crops to the best advantage. He said he had learned by personal investiga-
tion that it would be possible for the association to make arrangements with
retail dealers in Chicago to take the members' products direct without them
passing through the hands of commission men. In order to do this it would
be necessary for all goods to be packed under the supervision of the associa-
tion. It is only through organization that the growers can expect to get the
best results, Mr. Dennis declared.
It was decided by the members to arrange a series of educational meet-
ings with addresses by men of experience in growing fruits and vegetables.
Social sessions will be held in connection with some of these meetings and a
committee was appointed to make arrangements for the first ones. It is
intended to emphasize the social side of the organization and when it grows
stronger headquarters will be maintained in Vero where the meetings will
be held and members may gather during their visits to town.
The new members taken in were: R. R. Gladwin, Ft. Pierce; John A.
Atkin, Ft. Pierce; J. I. Hallett, Vero; William Atkin, Ft. Pierce; E. R. Seid-
ler, Vero; Frank Harris, Vero; W. H. Dennis, Chicago; W. E. Fletcher, Gif-
ford, Fla.; A. Bodin, Vero; Huston Fruit Company, Vero; Mrs. A. W. Young,
Vero; R. J. Young, Vero.
It is expected that the Growers' Association will handle two to five
cars of fruits and produce daily during the shipping season next year, their
facilities for marketing same will be the cause of the growers receiving an
immense profit per acre.

Development of Indian River Farms

Progressing Rapidly
Five drag line excavators are now at work on the Indian River Farms
Company's tract at Vero, and the development work is progressing at a rapid
rate. Three of the machines are working on the contract of the List & Gifford
Construction Company of Kansas City, which includes all the canals south of
the main canal and all the sub-laterals in the north project.
The C. H. Marshall Construction Company is digging Lateral B with a big
Bucyrus excavator, having taken a sub-contract for the south laterals. P. M.
Schick is making rapid progress on the sub-lateral ditches on the north side
with his Gade drag line, also under a sub-contract. List & Gifford have another
Gade machine at work along the hard road leading west from Vero, and when
this ditch is completed they will start on the south boundary ditches.
Fred M. Crane will soon take the last yard of dirt from the main canal
and move one of his machines north. The other is cutting Lateral B at the
rate of a mile a month.


I believe that no man can create wealth for

himself out of the infinite resources of the

universe without at the same time creating

wealth for others.-A rthur W. Newcomb.


Vero's Baseball Team
Plans for giving Vero a baseball team were taken up at a meeting of per-
sons interested on May 25. A canvass of the situation developed the fact
that there is an abundance of good material in Vero and vicinity from which
to select a team and those present proceeded to organize the Vero Baseball
Club. B. T. Redstone was elected temporary chairman and Jos. Hill was made
secretary and treasurer. Mr. Redstone was given the position of coach and
J. C. Rogers was made manager. Committees were appointed to draft a con-
stitution and solicit funds with which to purchase balls, bats and gloves. The
soliciting committee had no difficulty in obtaining the required amount and
practice was started on the following Sunday.
At the second meeting of the club arrangements were made for a dance
and box social at Vero hall on the evening of June 9 to raise additional funds.
A. W. Young, Florida manager of the Indian River Farms Company, promised
to furnish a diamond and to equip the team with uniforms. As soon as the
team is ready to play efforts will be made to arrange games for every Saturday
afternoon with surrounding clubs.


Florida Photographic Concern
General Photography
and Picture Framing
Films and Finishing for Amatuers
FORT PIERCE FLORIDA
VERO PUT IT OVER QUAY TO
THE TUNE OF 22 TO 5.
Vero's new baseball club started the
season with a victory, defeating Quay
by the score of 22 to 5 at Vero on
June 11. The result of the first game
assures the team of new uniforms, as
A. W. Young, Florida manager of the
Indian River Farms Company, offered
to fit out the members of the team
with uniforms as soon as they won a
game. Vero both outbatted and out-
fielded Quay in the first game and
the Vero fans were highly pleased
with the showing made by their team.
Marvin Knight and William King
made an effective battery.
The baseball club gave a successful
dance and box social in the Vero hall
on the evening of June 9. At a meet-
ing of the club the night before El-
bert Knight was elected captain.


You're standing still if you're not advertising.


I :





Never attempt to bear more than one kind of trouble at a time. Some people bear three kinds--
all they have had, all they have now and all they expect to have.-E. E. Hale.

THE INDIAN RIVER FARMER 7


By J. B.
It was the 5th of January. A cold
northwest wind was -blowing across
the mountains and down the valleys.
Dark, heavy clouds with rifts here
and there, floated from northwest to
southeast. At intervals the cutting
wind would bring sheets of fine snow
and rain to sting the face like flying
needles. The day before had been
warm for the time of year in that
Slocality and during the night a heavy
rain had fallen. Then came one of
Those sudden changes so common in
middle eastern states. All day it had
been getting colder. The ground,
soaked with water, was freezing.
It was an unusually disagreeable
day in a bad winter climate.
About 6 o'clock on the day men-
f tioned in the locality just described,
a man, broken in health and low in
Spirits, boarded a train for Florida.
In the warm Pullman little could be
known of the kind of weather outside.
Next morning he walked out of the
train and found himself in the glo-
rious, sunny "Land of Flowers."
What a change! It was almost like
going to sleep and awakening in para-
dise. The sun was shining, and what
sunshine! The sky was clear and blue
-so very clear and blue! And the
weather could not have been more to
one's liking, it seemed. But the
change from cold to warmth did not
produce a drowsy mental state, of
weakenedd physical forces. Every fac-
ulty seemed to become responsive to
Sthe will, as if all hampering barriers
were removed. Vitality seemed to
quicken in every fibre of the body, as
growth begins in a plant just set in
suited soil and clime. It was like be-
ginning life again where all things
were young and strong.
A few days later he stood amid the
palmettoes and the pines. Gentle
Winds were blowing. Soothing fra-
grance filled the air. Slightly playful
Sweaters of a lake near by lapped the
sandy shore. Through a glade an
orange grove was visible. He had
just left one of the most beautiful
springs imaginable. Suddenly there
came to his mind the story of Ponce
De Leon and the Fountain of Youth
-the story that is woven into the
history of Florida and lives in the
narrative of the nation. Where is the
boy or girl who has not read of the
old Spanish soldier tramping through
Florida in search of the fountain
which would, he had been told, by
plunging into its waters, make him
* young again!
This man wondered, then, how such
k a story started, why it should be
linked with Florida, and why spring
should be supposed to hold this magic
power. Then he thought if water any-
where could possess the power to re-
store to an old man the vigor and
beauty of his youthful years, certainly
it would be thought to exist in this land,
where springs are so mysterious and
beautiful, bubbling up clear as crys-
tal out of the white sand. How strong
they look, and what a life-giving ele-
ment they seem to hold, as one gazes
into their clear, pure depths. Surely
if there were a spring anywhere that
^ would turn age back to youth, it
would be found in Florida.
Then he thought of another reason
why this story of youth renewed might
be associated with Florida. It seemed
to him that the idea of youth was
everywhere in this wondrous section.
On every side were suggestions of
newness, freshness, strength. With
springtime weather-suggesting youth
time of the year-ever-growing crops,
trees that are ever green, flowers
that never appear to fade and die,
anyone might easily feel that some-
K thing in Florida might make the life

Readers of The Farmer are bu;


Hackney.
of man go on forever without bring-
ing the infirmities of age or marks
of advancing years, and make the old
man young again.
The lay of the land, its formation,
and the general view from car win-
dow, boat or auto gives an idea of a
land younger in ages than other sec-
tions of the country. The land of
Florida has no mountains-no wrinkles
upon its brow. It is a land that seems
young, that it always shall be, that it is
always smiling, laughing, playing.
The air in this young country, it
seemed to him, on that ideal day, was
like one might imagine it on the first
May morning of the life of the
world, before it knew smoke from
factory and furnace, and before it
was poisoned by things dying, dead
and decaying. And the sun was as
bright, he thought, as it could have
been when it was first placed in the
heavens and lighted by the hand of
the Creator to shine through the ages
for the children of men. The sky
could not have been clearer, he


Florida the Land of Youth


thought, on that childhood day of. the
earth when God looked upon His han-
diwork and saw that it was very good.
An hour later he was in an automo-
bile, passing through orange groves
and truck farms. Again he thought
of Florida as the Land of Youth. With
its fruits and flowers and gardens it
was remindful of the Garden of Eden,
the garden that existed in the early
days of the life of the race, where
lived the first people in the morning
of creation. It seemed that every-
thing suggested youth, youth! The
section through which he passed was
a dreamy land. Dreams and youth are
close associates. Passing swiftly be-
neath stately pines, with long, sway-
ing moss, and by placid lakes, with a
balm atmosphere prevailing every-
where, fleeting fancy, he thought,
might here weave flowery figures on
imagination's fleecy fabrics as no-
where else in all the world. The
dreams of youth are bright and fresh
and strong, and the dreamy mood in
which he found himself in this de-
lightful clime, amid captivating
scenes, appeared to be born of a clear
mind, in a vigorous body, made young


The Florida Citrus Exchange

Is A Growers' Organization

The Florida Citrus Exchange is purely a growers' organization, formed and operated
on the most democratic basis.
On the first Tuesday in May of each year the growers who form the local associations
meet and elect one of their number to represent them in the county sub-exchange.
Two weeks later these representatives meet and choose a manager for the county
sub-exchange and a member of the Board of Directors of the State organization.
On the first Wednesday in June the directors of the State body meet at some central
point, choose the executive officers of the organization for the coming year, and agree upon
a general policy of administration.
Once each month through the entire year and Daily in the shipping season the Exchange sends
twice a month in the shipping season directors of the to all sub-exchanges, local associations and directors,
Florida Citrus Exchange meet at the State head- bulletins which give complete information as to
quarters, and go over all that has been done since market conditions, sales made, offers refused, fruit
the last meeting, moving, etc., etc.
At each meeting of the board of directors there is Each grower who ships through the Exchange
presented a complete record of all the financial receives a detailed account sales for every ship-
transactions since the last meeting. The financial ment, showing when and where his fruit was sold,
statements are published from time to time, after the its condition, the price received and the cost of sell-
books have been audited. ing, with check for the net proceeds.
An organization operating in this open, above-board way can never go far wrong so
long as it is made up of intelligent people like the citrus growers of Florida. It is worthy
the confidence of the people of the State, entitled to the support of all growers who want
to secure the largest possible returns for their fruit and it asks that this be given it in this
year of great crop production.




icIRUS EXCHANGE






ring Nursery Stock, Seeds, Implements, Lumber and Provisions. Are YOU selling them?


again by a regenerating force con-
tained in land, air and water. The
idea of youth, youth, seemed every-
where, all the time.
In the "Land of Flowers," the
thought came to him, it must be that
a dream of eternal youth is born in
the human soul, though in some it
might be only a ripple upon the tide
of emotion, melting away without be-
ing realized or understood. Then he
wondered if the story of the Foun-
tain of Youth was not an expression
of feeling common to all upon visiting
this land of endless springtime. Had
it not been conveyed through the idea
of a spring, he thought likely it would
have been in some other form. Could
it not just as well have been said that
the eating of a certain golden fruit
when found would turn backward time
in its flight and make one young
again, or to find a certain delicate
flower and inhale its rich perfume
would make an old man young, to live
on in the glory of his youthful days?
And was not the feeling naturally
arising in the mind in this flowery
field and dreamy, sunny clime to be
expressed in some such way?


-.,-$..'.
224-J&X-A


~'5~ '~";TH1~ 9- - - - - - -4 ~J





He who can make two grins grow where there was only a grouch before is a benefactor
of the race.-Elbert Hubbard.


8 THE INDIAN RIVER FARMER

THIS WORLD is made up of a great many who dream pleasant dreams-at the wrong time
-and a few who work while the others are dreaming.
Later on the dreamers work hard and hopelessly for those who knew when to work.
Just NOW, young men, is the time to work, while others dream and forget that work exists.
A day of real work at this moment may -save you a half dozen years of useless regret later on.


117 NoRTm DBARNOR STREET
OIOAAO., I.LINOIS


May 14, 1914
Mr. W.B. Bohart
Agent for The Indian River Farms Co.
Suite 840 Me Cormick Bldg.
Chicago, Ill.

Dear Sir:--
I wish to say, that some friends and myself having
become interested to some extent in Florida Land and hav-
ing finally decided that if all of the things that .we heard
about Florida and its possibilities for fruit growing and
truck farming were true, we would like to procure some
holdings down there. We decided that I should take a trip
down there and investigate the various propositions which we
had heard spoken of, as well as other propositions of which
we possibly had not heard.
I therefore went to Florida a few weeks ago more
particularly to investigate the Everglades, but as you will
remember I met you on the train just out of Jacksonville and
in our conversation learned that you were representing the
Indian River Farms Company, at Vero, Florida, and in com-
pliance with your invitation stopped off with you a day at
Vero and saw all that could be seen at your 44,000 acres
from an automobile between 8 o'clock in the morning and
six o'clock at night, and I must say that it was considerable.
I afterward visited the Everglades and several other
localities in southern Florida and had previously visited
several localities north of Vero, but was compelled to
conclude that everything taken into consideration, your
proposition was by far the best of anything I had seen.
I, therefore, returned to Vero and, spent a couple of
days during which time I selected a location which seemed
best suited to my own individual requirements, and also
took an option on several tracts for the consideration
of my friends upon my return.
I am pleased to be able to state that they were
so well pleased with the reports which I made to them,
that nine of them have invested in holdings there, and
the most of us and possibly all of us will begin develop-
ment this Fall.
Thanking you for the many courtesies which you
and Mr. Young extended to me while I was in Vero, I re-
main,
Very truly yours,








Professor M. E. Hard Retires as Princi-

pal of the Kirkwood, Missouri,

High School


After devoting forty-one years of
his life to the transmission of knowl-
edge to others, Professor M. E. Hard,
principal of the Kirkwood, Missouri,
High School, gives up his life's work
and enters the field of becoming a
producer instead of a consumer. Much
credit must be conferred upon one
who gives up the greater portion of
his life as did Professor Hard to the
betterment of the universe, and it
was with much regret that the Cen-
tral Board of Education of Kirkwood,
Missouri, accepted the resignation of
Professor Hard as the leader of their
high school.
On the other hand, much joy was
expressed at the' celebration given to
Professor Hard upon his retirement,
for the fact that the Professor is en-
tering a new field in a new country.
where his services are much needed
and his influence will add much to the
new community in which he is locat-
ing.


The people at Vero, Florida, in
which community Professor Hard is
going to exert his influence, can well
congratulate themselves. Professor
Hard is an acquisition to any com-
munity. He is a man of sterling qual-
ities, high standing and integrity, and
will unquestionably make his influ-
ence felt.
He has begun the development of
a grove at Vero, Florida, and expects
in a few years to be shipping to his
friends at Kirkwood, Mo., and at
many other sections of the country,
the finest quality of oranges and
grapefruit grown in the world. As he
was a keen preceptor of knowledge,
so will he be a keen shipper of fruit
of quality.
The citizens of Vero and Indian
River Farms welcome you, Professor
Hard, into their midst and extend to
you real Southern Hospitality, and
say to the citizens of Kirkwood, Mis-
souri, "Your loss is our gain."


C. E. Gray F. A. Fields

A. A. WATERMAN & COMPANY
WCO. TD.


l ANUFAOTURERS
OF THE
GI*OBDS.n- FOUNTAIN PEN


117 NOlRT DEARBORm STREET
OHICAGO,. LLINOIS


May 14, 1914.
Mr. W.B. Bohart,
Agent for The Indian River Farms Co.
Suite 840 Me Cormick Bldg.

Dear Sirt--
I have just returned from a trip of ten days
through Florida, investigating the possibilities of
Citrus Fruit growing in particular and of the growing of
other products of the soil in general, and during that
time I stopped off at Vero, Florida, where your general
office is located, and investigated, thoroughly, the
propositions which you were offering to investors and those
interested in fruit growing.
I made my first investigation comparatively
early, in the trip, and afterwards visited several other
localities, but finally returned to Vero and decided to in-
vest in several sections of your offerings, as I considered
them the best of anything I had seen.
I wish to thank you and Judge Andrews and also
your corps of assistance for the very courteous treatment
which was given to me and for your rendering me every ser-
vice possible to enable me to investigate properly your
proposition and, also, to assure you that I am more than
willing to render you any assistance that I may be.able to
render and shall certainly recommend, to such of my friends
as are considering investments of this nature, to consider
your proposition before making investment elsewhere.
I am,
Very truly yours,



FRANK L. YOUNG, EDITOR, TO MAKE VERO HIS HOME.
Frank L. Young, editor of the Salerno (Fla.) News, believes that the
lands of the Indian River Farms Company at Vero are the best adapted of
any in Florida for the growing of citrus fruits as well as for truck raising.
After a visit to Vero and a thorough inspection of the land and develop-
ment work being done by the company, Mr. Young returned home and ad-
vertised for sale all his holdings at Salerno with the intention of going to
Vero to live and develop a grove.
"I like the soil formation here better than any I have seen in Florida,"
said Mr. Young. "The shell and marl underlying most of the land not only
gives it fertility, but holds the moisture and at the same time prevents the
fertilizer from leaching. I don't believe Florida contains any better land
for making a grove and I know I have seen none so good.
"Another thing that impressed me with Vero and made me want to come
here to live was the congenial atmosphere that prevailed. Everybody I met
seemed to be enjoying life and trying to make everybody else enjoy it too.
I have never been thrown among a more congenial set of people and that is an
important consideration when one is selecting a place to live.
"It is easy to see that the company behind this project is strong financially
and that the development work is being carried out exactly as promised.
Everything is being done in the most thorough manner and according to
the most approved plans. I have nothing but praise for everything I have
seen here."


MAIUFAOTUSEm S
S01F TUH
"MO*IEIMN FOUNTAIN PON


A. A. WATERMAN & COMPANY


Our people want your goods, but they don't know you, Mr. Advertiser.





The road to success means: keep confidence with yourself; keep yourself thinking, acting, doing
right-but above all keep honest.-Elbert Hubbard.

THE INDIAN RIVER FARMER 9


The Crops of The Farm
By Lee Latrobe Bateman
b*.=== === = = = == =^ =:=:===== ^ :^ -


So much has had to be considered
Relative to the various details of oui
model forty-acre farm that I am sur(
our readers will begin to wonder if
am ever going to get down to the
main business of the farm-the raise
^ ing of crops. But I won't disappoint
them:
It will be remembered I laid em
phasis on the fact that a farm o1
this nature calls for diversified farm
ing in its strictest sense. We have
three main points to keep in mind
First, the raising of paying crops-
- that is, crops that will of themselves
return good revenues to the farmer
Secondly, we have to raise crops that
will feed the live stock, be it horse
mule, cow, calf, pig or poultry. Third-
ly, we have to keep up a rotation of
crops to meet these needs during
the whole year, and consideration
must be given also in this rotation
"j to the improvement and maintenance
of the fertility of the soil of the farm.
In this consideration we leave out
the grove. This has been fully dis-
cussed, showing how it becomes not
only an annual income producer after
a few years, but leads on to what
is tantamount of an endowment poli-
cy or an annuity during the declin-
ing years of the farmer and, finally,
resolves itself into a provision for
the family or those the farmer leaves
behind at the close of life.
Diversified farming in its truest
sense, therefore, calls for a method-
ical practice of a thorough rotation
of crops, and in this rotation Florida
has an enormous advantage. What
in the North will take three years for
accomplishment can be done in one
year here. Our climatic conditions
enable farming to be carried on
throughout the whole twelve months
of the year.
There are three distinct seasons in
these twelve months within which to
make our rotation, corresponding in
the raising of the crops to the three
1 years required for the same practice
in the North. We have the fall-win-
ter season, the winter-spring season
and the summer season.
We commence in the early fall td
bring on the winter crops. Overlap-
ping this, we prepare for the spring
crop .during the winter, and then apart
from either the one or the other we
Raise crops peculiarly adapted to our
summer months.
Now, in all rotations, grasses and
leguminous crops must be included.
Grasses are soil protectors, renewers
and builders. They prevent the waste
of the soil by protecting the nitrogen
and other plant food elements within
Sit, while their extensive and deeply
penetrating root systems break up and
deepen the soil and increase its fer-
tility.
Leguminous crops, such as beggar
weed, velvet bean or cow peas, while
performing many of the functions of
the grasses, increase the total and
available supply of nitrogen in the
soil. These grasses and leguminous
plants are in part the forage provid-
ers of the farm.
In addition to these advantages,
crop rotation is the most effective
way of controlling both the ravages
of insects and of disease. Insects
are starved out by finding their fa-
vorite food plant replaced by some
crop they do not like. The possi-
bility of accumulation of diseases is
lessened by the fact that each plant
disease is special in its wants and
cannot increase in the absence of
its host.


1 It is not possible to determine ex.
r actly what particular crop should suc-
e ceed another, as would be the case
I on a wheat, corn or cotton farm, but
there is one golden rule to follow-
- never follow a root crop by a root
Scrop, and never plant in succession
in the same year plants or vegetables
- of the same family.
f Vegetables or plants of the same
- family are liable to similar diseases
and insect attacks. For instance,
Peppers should not be planted on land
recently occupied by tomatoes. They
are both of the Solanum family, as
Also are Irish potatoes and egg plant.
Cucumbers and cantaloupes are of
,the Cucumis family and should not
succeed each other, but the water-
melon is of the Cucurbita family, the
same as squashes and pumpkins. Cab-
Sbage, cauliflower, kale, rutabaga and
turnip are all of the same family-
Brassica. Peas and beans, though
both leguminous, are distinct families.
Root crops are such as carrots, tur-
nips, rutabagas, etc., with which for
rotation purposes may be included po-
tatoes. All these have a deep pene-
trating root system in contradistinc-
tion to surface crops, whose roots
grow more on the surface of the soil.
The reason, therefore, of following a
root crop with a surface one or vice
versa is obvious-it works the soil
both ways, below and on top. Grain
crops can follow root crops, or root
crops can succeed surface-feeding
vegetable crops.
"But this is not a truck farm," I
hear one say. "So why lay so much
stress on these vegetable crops?' Ex-
actly; but then that is one of the
advantages of farming in Florida.
One of the staple crops of the year
can be made a vegetable crop. Not
all kinds of vegetables, such as
would be expected on a truck farm,
but certain standard sorts, those that
can be sold in bulk and for which
there is a steady and open market.
Another point to consider is this:
As a general rule, good fruit land
will also prove to be good vegetable
land, whereas good vegetable land is
not always good fruit land. On the
higher lands tomatoes, egg plant, pep-
pers, Irish and sweet potatoes and
watermelons can surely be successful-
ly grown, and these are all good sta-
ple crops, fetching high prices with
an ever-ready market and demand. Of
the root crops turnips, rutabagas and
carrots can fill many an odd field or
corner. Add to these corn, both field
and sweet, and the forage and grain
crops with the addition of the per-
manent pastures explained and con-
sidered in a previous article, what a
truly diversified farm we have. Self-
supporting in a great measure for
its own live stock, self-maintaining
in its fertility and a steady income
producer.
But the farmer must plant his plant-
ing well ahead. He must subdivide
his crop area into sections of a size
to suit his requirements, and in such
manner as to keep his ground fully
occupied by a continued succession
of crops, be it winter, spring or sum-
mer, and thus obtain the maximum
of produce from his soil with no loss
of fertility and with the minimum
risk of loss from insect attacks or
from disease.
I once quoted one of the greatest
authorities on agriculture in the
United States, and it will do no harm
to repeat it. "Crop management is
a scheme, not a lot of practices. An
important part of it is the rotating


or alternating of crops on given
areas." In other words, prearranged,
permanent plans must be carried out
in order to obtain the best possible
results.-Florida Grower, May 16,1914.

OUR FLORIDA.

Taken From An Article by Mrs. Ma-
rion McAdow in the Florida
Grower.

The only part of the United States
that dips down close to the tropical
zone is Florida, with a comparatively
small area of a little over 54,000
square miles. California has made a
reputation for herself for many trop-
ical characteristics, but it is because
she can raise certain types of plants
belonging to the tropics that will
stand a low degree of cold; the past
winter having proved most conclu-
sively that many of them can stand
20 degrees below the freezing point.
Florida can grow not only these,
but she can grow nearly every tree
and plant that makes Ceylon and
India dreams of tropical verdure.
There may be some that cannot be
suited with our soil and climate, but
enough there are of a striking char-
acter to make a paradise of the spot
than can produce them.
Over in California they have made
the most of such tropical trees, shrubs
and vines as will grow there and they
have been planted so profusely that a
visitor to that state comes away with
the impression that he has been so-
journing in the tropics. If the people
of our state were as much alive to
their possibilities as those of Cali-
fornia have been to theirs we could
have a wonderland here right now
that would attract the attention of the
whole world. Nor would it be the
work of more than five to ten years
to accomplish this transformation if
we could all be imbued witl( the same
idea, and every man, woman and child
could be made to feel his individual
responsibility in the matter.


Vero Has It On the Man

Who Makes Hot Weather

Perhaps the most delightful feature
of life at Vero for the newcomer is
the climate. This is just as true in
the summer time as it is during the
winter months.
Nothing less than spending a sum-
mer along the east coast will con-
vince the average northerner that this
part of Florida does not have hot
weather as it is known in the north-
ern states. Those who are spending
their first summer at Vero are learn-
ing that fact to their great delight.
While fanned by -a brisk ocean breeze
that blows nearly all day and all
night, the Vero resident finds it dif-
ficult to realize that far to the north
of them people are suffering from the
heat. Nobody ever suffers from the
hot weather here, and sunstrokes and
heat prostrations are absolutely un-
known.
Even when the sun shines the hot-
test it is always comfortable in the
shade, and there is never a night when
bed covering is not needed. So pleas-
ant is the summer weather that peo-
ple here are frequently heard to re-
mark that they enjoy it more than
Florida's far-famed winter climate.
The East Coast is just beginning to
take advantage of its wonderful sum-
mer climate, but there are signs that
the time is coming when it will be
one of Florida's great attractions. St.
Augustine has begun the extensive ad-
vertisement of herself as a summer re-
sort city, and scattered all along the
coast are resort hotels which keep
open the year around and -do almost
as much business in the summer as
in the winter. Instead of going north
for the summer, many people from the
interior of Florida now spend the heat-
ed term on the coast, where they find
a more delightful climate than any
northern resort can afford.


Limes Top the Market, $20 Barrel Price Paid


Acid Fruit From the Keys Is Nearly Worth Its Weight
in Gold, Price Being the Highest
Paid for Limes


Top prices for limes were reached
in Miami this week, and the Jaudon
Commission Company broke all rec-
ords, it is believed, when on Thurs-
day it paid $20.01 for one barrel of
the fruit. During the regular auc-
tion at the dock yesterday $18.39 per
barrel was paid for two and one-half
barrels, and similar high prices are
prevailing right along, due, it is re-
ported, to the fact that the dry weath-
er has prevented the limes from fill-
ing out, and a famine of them is
predicted. Once during last year's
lime season $20 was paid for a bar-
rel, but it was a forced market. This
week's price, however, was not
reached under such conditions, but
in the open market.
Yesterday six and one-half barrels
of limes came in altogether, four of
which were consigned, leaving only
two and one-half for the auction. Vic-
tor Chattell has shipped in three bar-
rels from Nassau which cost him,
duty and all, $19 per barrel.
$14 for a Half Barrel.
W. N. Hull sold one-half barrel of
limes this morning at retail at the
rate of $28 per barrel, and it is stated
on good authority that in Atlanta


limes are bringing $50 and over per
barrel at retail.
Mr. Speed of the Key Largo Lime
Company declared this morning that
at this time last year he had shipped
out 250 barrels, while this year he
has sent out just two. Last year's
prices ranged from $20 down, but it
is predicted that this season the
cost will keep soaring, and one man
said he was tempted to deposit his
limes in the bank for money. The
story is told concerning one buyer
that he paid $100 for a boat to go
down to the keys after limes, and
that he returned with just five bar-
rels.
There is hope that if the rains will
extend down to Key Largo, Elliott's
Key and the other lime growing cen-
ters there may yet be hopes for more
of a crop, but this season has been
exceptionally dry and no irrigation
facilities have been provided so far.
Travelers who returned yesterday,
however, stated that so far the long-
hoped-for moisture had not yet fallen.
Limes are becoming more and more
in demand as their value is more
widely recognized, and it is feared
that there will be difficulty in filling
the orders this season.


The way to sell things is to keep continually telling the people what you have to sell.





In the long run men hit only what they aim at. Therefore, though they should fail immediately,
they had better aim at something high.-Henry Davis Thoreau. 4

10 THE INDIAN RIVER FARMER


THE INDIAN RIVER

FARMER
Vero, Fla. Davenport, la.


A monthly publication devoted to agri-
cultural interest of Florida in general
and the Indian River country in par-
ticular.

Subscription Price....$1.00 Per Year
Sample Copies on Request.
Advertising Rates on Request.

JUNE, 1914.

The Editors will be pleased to re-
ceive contributions of interest on any
subject pertaining to agriculture in
Florida. Questions of subscribers or
readers, if of general interest, will be
answered in these columns.
Address all communications to Ed-
itors, Indian River Farmer, Daven-
port, Ia.
All of the articles from other publi-
cations and sources other than our
own staff will be reproduced in full
or in part as current news matter only,
and without any attempt at official
verification.

ADVERTISERS TAKE NO-
TICE

THE INDIAN RIVER FARMER has
a circulation of about 12,000 copies. It
is placed in the homes of those who
have already decided to move to
Florida. Advertising rates furnished
upon application Indian River Farmer,
Davenport, la.


Another General Store
for Vero

E. J. Wood, a Pioneer Resident of
Vero, Demonstrates His Belief in
Its Future.

A new general store has been
opened in Vero with E. J. Wood as
the principal owner. At present the
business is being conducted in a small
store building erected by W. M. Stew-
art opposite the depot, but as soon
as the new bank building is completed
in August it will be removed to one
of the large store rooms in that struc-
ture. A complete line of goods usu-
-ally handled by a general store will
be carried.
Mr. and Mrs. T. P. Ray of Vero are
associated with Mr. Wood in the new
venture. It will be the first store to
be opened in the new town of Vero
and its success is predicted from the
start. Mr. Wood formerly conducted
the largest fish business along this
section of the river and is an experi-
enced business man, as well as very
popular. He was one of the first of
the local people to foresee the future
of the town and now believes in it
more strongly than ever. During a
recent automobile trip through north-
ern Florida he found the people great-
ly interested in the development of
this part of the state and was assured
by a number that they intended to
come to Vero with a view to locating
here. Reports of the wonderful op-
portunities awaiting settlers had pene-
trated every part of the state which
he visited, according to Mr. Wood.


Dwellings and Businesses Needed in Vero


It is seldom that a Florida town
goes begging for residences in the
summer season of the year, but such
is the case in Vero. At the present
time there is a great shortage of
residence properties, and this is just
a forerunner of what may be expected
when the winter season comes on,
unless very effective plans and im-
mediate steps are taken to overcome
this shortage.
Indian River Farms Company keeps
building, but is unable to supply the
demand. Vero is destined to become
the town beautiful in Florida. The
system of parks and roads, the beau-
tifying of which is just beginning,
starts Vero as a residential section.
Vero is to become the home of
many northern families who have
reached the point in life where their
income is sufficiently great to permit
them to live their life as they should
in a country where climatic condi-
tions are most excellent and such
conditions will continually stimulate
the growth of Vero.
Opportunities for investment in
residence properties at Vero are in-
numerable and the man with a little
capital today who puts his money in
Vero will find it very profitably in-
vested.,
Vero needs a good drug store right

Marl Mine Better Than
Gold Mine
A marl mine is better than a gold
mine-or, rather than most gold
mines. George Martz of Howard
county, Michigan, found a marl de-
posit covering four acres to the depth
of from twelve to twenty feet on his
farm. It $uns 94 per cent lime. He
is said to-be getting more orders for
it than he can fill, and has the pros-
pect of a good business for a long
time in the future. Marl is usually
made up of decomposed shells and is
a splendid form of lime for the soil.
Owners of marl should awaken to its
value, and that very soon.-Farm and
Fireside.
Indian River Farms are unlerlaid
with a marl subsoil which contains
more than 80 per cent lime, which is
one of the cheapest fertilizers known.
The value of the lime deposit alone is
worth more than the present selling
price of Indian River Farms, which
demonstrates that every time you.set
your foot on Indian River Farms you
walk over a gold mine.


at the present time. A man by just
going in there and establishing him-
self will find the drug business profit-
able right from the very start and will
find himself located in a town with a
future. Vero needs a meat market, a
bakery, a garage, a feed store, pool
and billiard hall, a motion picture
theater and a nursery. In all of these
lines, there are immense opportuni-
ties. Men who are familiar with these
various lines of business will find the
opportunities they are looking for in
Vero.
A portable saw mill is needed.
Many new settlers are going in and
developing their farms in Indian
River Farms, and some of the land
has to be cleared. A portable saw-
mill outfit to do the clearing and saw
the timbers would be very profitable.
Many of the settlers contract to have
the clearing done, and much of the
timber is wasted in this way. This
in a few years' time will be very bad-
ly needed. A developing company
owning a portable saw mill and con-
tracting for the clearing of the lands
of the settlers could get the timbers
for nothing, besides being paid for
taking it off of the ground, and this
sawed without logging for any dis-
tance could be done very profitably.


THE REV. DAVID H. SCARROW OF
WAVERLY, KAN., TO MAKE
VERO HIS HOME.

Rev. D. H. Scarrow,' pastor of the
Presbyterian Church at Waverly, Kan.,
will begin operations on an Indian
River farm at Vero as soon as he can
dispose of his land holdings in Kan-
sas and Arkansas. Rev. Mr. Scarrow
went to Vero without any definite in-
tention of buying land. He is an ex-
perienced farmer as well as a min-
ister of the gospel and it required but
a few days to convince him of the
great agricultural possibilities of In-
dian River Farms.
"I have never seen a place where all
conditions seem so favorable for the
farmer," said Rev. Mr. Scarrow be-
fore departing for his home. "The
strange feature of it is that I found
things to be even better than repre-
sented by the company. The soil, cli-
mate and development work all sur-
passed my expectations. While the
appearance of the groves proves this
to be preeminently a citrus fruit coun-
try, it is equally certain that it will
develop into a great trucking section.
Stock raising also looks attractive
here, and with the mild climate and
abundance of forage crops, I can see
no reason why stock cannot be grown
profitably. It is too early to say defi-
nitely what line I will pursue, but
my choice, other things being equal,
would be the raising of fine stock."


Vero's New Bank Ready For Business

September 1st
A bank will be opened in Vero September 1.
The organization of the Farmers' Bank of Vero was completed at a meet-
ing held at the school house, June 3 and application for a charter was made
at once.
Judge J. E. Andrews took the leading part in the organization of the
bank and was elected as its first president. Calvin Reams was elected vice-
president and William Atkin, cashier. The directors are: J. E. Andrews,
Calvin Reams, William Atkin, E. C. Walker, T. P. Ray, O. O. Helseth and
Louis Harris. Mr. Atkin will resign as cashier of the St. Lucie county bank
of Ft. Pierce to take up his duties with the Vero institution. Judge Andrews
was formerly president of the St. Lucie County Bank.
The new bank has a capital stock of $20,000. All of it is held by resi-
dents of Vero and the immediate vicinity. It will occupy a new brick building
to be erected at the corner of Osceola boulevard and Seminole avenue. A
building committee was appointed to arrange for the erection of the building,
which will contain three store rooms in addition to the bank quarters.
The establishment of the new bank marks another step forward in the
growth of Vero. It will have a rich and extensive territory from which to
draw.
The fact that all of the stock was taken by residents of the immediate
community, is proof that they have faith in the future of Vero. The proposal
for the establishment of a bank met with a ready response and within four
days after Judge Andrews started the circulation of the stock subscription list
$20,000 had been subscribed. It was originally intended to have a capital of
only $15,000, but subscriptions came so easily that it was decided to increase
the amount to $20,000.


James J. Hill continues to preach
the gospel of increased production on
the farm. He emphasizes that the
only thing that endures is the soil and
.this, too, to be preserved at its high-
est fertility must be treated right. It
is to arouse interest in sensible agri-
culture, to increase production with-
out robbing the future, that he con-
tinues to preach a gospel of greater

Hill is a practical man of affairs, both
from the viewpoint of one who comes
into close contact with great farm-
ing regions and who sees the depend-
ence of the financial structure of the
country on the food supply, what he
says is of more than passing interest.


16 Full Grown Tomatoes In One Bunch Grown at Vero, Fla.


You Can't Get Experience on Credit


With consistency a great soul has sim- The G reat A M misunderstood Pythagoras was misunderstood, and
ply nothing to do. He may as well con- Socrates, and Jesus, and Luther, and Co-
The Great Are Misunderstood pernicus, and Galileo, and Newton, and
ply nothing to do. He may as well con- j I 'jreat A iviSUna rStOOa d Jesusd and LN wtoe and
cern himself with his shadow on the every pure and wise spirit that ever took
wall. row again speak what tomorrow thinks, today. "Ah, so you shall be misunder- flesh. To be great is to be misunder-
Speak what you think now and tomor- though it contradict everything you said stood"-Is it so bad to be misunderstood? stood.-Emerson.

Don't think you're an exception to the general rule. Advertise or quit business.




People who continually talk about their family tree forget to tell about fallen
leaves.-Sophie Irene Loeb.
THE INDIAN RIVER FARMER .. 11

EVERY MAN

EVERY WOMAN

INTERESTED

IN FLORIDA
SHOULD HAVE A COPY OF

SLee Latrobe-Bateman's

/ Florida Trucking
By
LEE LATROEN for Beginners
CONSULTING AGRICULTURAL ENGINEER
Price $1.00 IT SELLS FOR $1.00 PER COPY
HERE'S YOUR OPPORTUNITY TO GET IT

FREE

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Florida Trucking for Beginners
Will be given away during the Months of July and August

FREE
With each paid subscription to
THE INDIAN RIVER FARMER,
Owing to big demand we extend special subscription offer to September 1st
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The old saying, "You can lead a horse to water, but you can't make him drink." If you lead him right you can.






Who Brings Sunshine Into the Life of Another Has Sunshine in His Own.-David Starr Jordan.





What Are We Going to Do for Cattle?











SWhat Are We Going to Do for Cattle?


Startling Falling Off in Stock Everywhere Threatens a Meat Famine

EDGAR L. VINCENT.


Stop a minute
and think of a
few stock figures.
According to the
Statistical Ab-
stract of the
United States, in
the year 1908
there were in this
country 21,194,000
milch cows. In
1912 the number
had fallen off to
20,699,000. In the
same year we had
54,631,000 sheep.
In 1912 the num-
ber had fallen off
to $52,362,000.
Taking a still


longer sweep, the figures are far more
startling. In the last six years we are
told that while the population of the
United States has increased eleven
per cent, the number of cattle has
dropped off twenty-two per cent, or
just twice as much as has been the
growth in population.
To show the comparative value of
cows in 1908 with that of 1912, we
need only to say that in the former
year the money represented amounted
to $650,000,000 in round numbers, while
in the latter year the amount had
bounded to $815,000,000. An increase
in value of horses for those years is
also to be noted of from $1,867,530,000
to $2,172,573,000.
The shortage in beef creatures has
carried the price up and up until now
many families rarely know the taste
of this staple article of food. Let any
man step out and try to buy a piece


of meat of any kind today and if he Now, it is self-evident that some-
has not a pocketful of money the thing must be done to encourage the
chances are that he will go home with growth of cattle in this country. We
a piece of liver or with no meat at all. must get back to the old way of
The latest reports are to the effect breeding cows, colts and lambs, or the
that the price of shoes is advancing world will have to stop eating beef,
by leaps and bounds. It is impossible mutton, pork and find some other ar-
to get good shoes at any price, but tide of diet.
the price paid, like that demanded for A great change is taking place in
meat, is so high that it takes about all many parts of this country in regard
some people can get to keep their to the number of cattle raised.
boys and girls in footwear. Where Where there were once great wide
will the end be? ranges, over which cows, horses and
Butter and cheese have climbed the sheep roamed almost at will, now we
ladder until they have sent many a find inclosed farms, given over not
man to bogus products, oleomargar- to cattle breeding, but to general
ine, butterine and such stuff. Every farming. The old ranching methods
store that deals in butter must now of farming are gone, never to come
have its counter over which the back again.
many imitations of this product are With many farmers in the eastern
sold. Nor. are we in sight of the end part of the country the idea is gain-
yet. Thousands of cows, sheep and ing ground that as a means of mak-
horses are being sacrificed by the ing money poultry keeping is ahead
farmers of this country while this of dairying. There is less hard work
article is being written. Sacrificed
is the right word, too, for if the farm-
er folks received the good prices for so they are selling off their cows and
stock that are indicated by what city investing in large poultry plants.
people must pay for meat products, Whether these men are mistaken in
it would not be so bad. This is not their theory, only time can determine;
so, however. The man who sells off the fact is what we are now dealing
his cows and other stock because he with; and the cows are certainly
must have the money or has not the going.
feed and grain to support them must Not only that. On farms where cows
take the lowest possible sum. His ex- are still kept for dairy purposes,
tremity is the dealer's opportunity. It many farmers do not pretend to grow
is astonishing what an increase takes calves. They sell their milk for bot-
place in the value of meat between tling purposes or for cream and never
the farm and the consumer's table! get anything back upon which to
And when the farmer has his money, grow calves. If their cows run low,
he soon realizes that he has stricken they think they can go out and buy
down the goose that laid the golden some for less money than it would
egg. cost to grow them. Many men known


Beef Cattle Do Best in the South Fed

in Open Field


Conclusive Experiment in North Carolina Proves Barns
and Sheds to Be Rather Detrimental


Washington, May 18.-President
Harrison of the Southern Railway
Company has received from Messrs.
R. S. Curtis and L. W. Shook, ani-
mal husbandmen in charge of beef
cattle and sheep investigation at the
North Carolina Agricultural Experi-
ment Station, a report of an experi-
ment in feeding two lots of beef cat-
tle on the farm of Mr. R. A. Darby,
in Richmond county, North Carolina,
which will be of interest to those who
contemplate feeding beef cattle in the
South and are deterred by the as-
sumption that a large initial invest-
ment is necessary in the way of barns
and sheds.
One lot of sixteen steers was fed
in an open shed and given a run of a
space sixteen feet by thirty feet. An-
other lot of sixteen steers was fed in
a five-acre field. The report shows


that the cattle fed outside made 31.5
pounds more gain per head than those
fed inside and their final market con-
dition was equally as good as those
fed under cover.
The feed for each lot of cattle con-
sisted of 1,150 pounds cotton seed, 250
pounds cotton seed hulls, 1,230 pounds
of corn, 12,915 pounds of corn stover,
and 42,776 pounds of corn silage.
(Note-This is an important discov-
ery for the South, especially for Flor-
ida, for if there is any state in which
cattle can be fed successfully in the
open it is this. It will be seen from
the above that even in North Carolina,
where the climate is not so mild and
even as in Florida, these beef cattle
put on more flesh when fed in the
open field than when fed in even an
open shed. It reminds us that in New
Zealand and, we believe, Australia, it


is the practice to allow farm animals
to spend their lives in the open fields,
dairy cattle, horses and mules being


to the writer never think of raising a
calf. This helps to make the famine
of cows more severe.
Now, what is to be the outcome of
this dearth of stock to the farmers
and the consumers of this country?
In the first place, farmers will be-
come poorer. Every head of stock
sold from the farm by just so much
weakens the capacity of the place to
maintain itself at a good degree or
fertility. For cattle furnish the nat-
ural fertilizer of the land. No cattle,
no fertility, save that which may be
brought in sacks, and that is by no
means the equal of barnyard manure. .
Second, the price of cattle must ad-
vance, if not to the farmer at least
to the man who stands in the middle.
We never will again see low prices
for beef cattle, horses or sheep. The
tendency is all the other way.
Then, too, butter and cheese must
grow scarcer and so higher in price.
This will carry eggs and poultry prod-
ucts with it. It will cost more for
the city man to live and he will not
live as well as he ought to. It will
be more difficult to rear a family of
children. The size of families will de-
crease. The world will suffer in every
way. It must be so, for effect always
follows cause.
What is the remedy for this condi-
tion of things? Just this: Our farm-
ers must grow more cattle. Every
man who has a bit of land should grow
a few calves every year. There is
money in it and the world needs the,
added stock. It must have it or go
hungry. Fellow farmers, let's grow
more calves, horses, sheep and hogs!-
Journal of Agriculture.


provided with blankets securely
strapped upon them in the winter.-
Ed.)-Times-Union.


South Coming to Front

as Beef Producing Section

Many Small Herds Being Built Up and Breeds Improved by Purchase
of Pure Bred Sires-Shorthorns, Angus and Herefords Are
Favorites-Mild Winters Great Help.

One of the most encouraging features of the beef cattle situation
is the fact that the southern and southeastern states are taking hold
of this problem. These states, on account of the great variety of crops
possible to be grown and their extremely mild winters, are very favor-
ably located for beef production. What they have lacked in the past
has been the right kind of sires. With good, pure-bred sires from any
of the leading beef herds to grade up the native stock, it will not
require many years to make a marked improvement. Good results
follow rapidly on the heels of good breeding and liberal feeding.
The opportunity has long been present in the south and we are
glad to see the people awakening to the fact. They must keep more
live stock to build up their soil fertility. In no other portion of the
United States is live stock farming more needed than in the south.-
Chicago Daily Farmers and Drovers Journal.
,______^ ^ ^ ^ ^ ^ ^


The Farmer is read by 12,000 people monthly. How many of these are customers o' yours, Mr. Advertiser?


I


ri
i.
T

a.i






Many a Man's Success Is Due to His Not Making the Same Mistake Twice.


THE INDIAN RIVER FARMER 13


UP TO THE MINUTE AT VERO


S J. W. Adams, a prominent lawyer
and land owner of Lebanon, Tenn.,
will build a residence in Vero and
spend the coming winter there with
his wife. Mr. Adams went to Florida
in search of a location for a winter
home and liked Vero so well that he
purchased a building lot and returned
home without going farther.
F. Charles Gifford is clearing two
and a half acres of land which he will
put in tomatoes next fall. Mr. Gif-
ford believes tomatoes to be one of
the best truck crops for the Vero
farmer.
An (alligator pool has been pcon-
structed near the flowing well in Po-
cahontas park and a pair of Florida al-
ligators captured by F. Charles Gif-
ford now make their home there.
Norman Hartman of Rosedale, Ind.,
has arrived in Vero to look after the
development of a farm owned by his
father. He will remain in Vero per-
manently.
Mrs. E. R. Seidler of Vero has gone
to St. Louis for a two months' visit.
A. E. Brown of St. Louis has ar-
rived in Vero to begin developing his
land. Mr. Brown is the father of Mrs.
E. R. Seidler.
Mrs. Flora Chambers has arrived
from Alexandria, Ind., to occupy the
Snew concrete bungalow she recently
purchased from the Indian River
Farms Company. Her son, Leon
Chambers, is also here.
A. A. Wallin has sold a seven-acre
tract east of Vero to C. W. Bell of
Lineville, Ala. The property will be
occupied by Mr. Bell's son, Walter
Bell.
D. W. Cronkite of St. Joseph, Mo.,
a student of the Kansas State Agri-
cultural College, has taken a position
at the demonstration farm.
Prof. A. S. Hill, principal of the
Bridgeport, Ala., high school, will
come to Vero to begin developing an
Indian River farm as soon as he com-
pletes a course in the school of agri-
culture of Wisconsin University. Prof.
Hill spent several days at Vero early
in May.
A. S. Leader and W. L. Coston of
Bessemer, Ala., found what they were
looking for at Vero after inspecting
lands in nearly every section of
Florida.
Mrs. C. E. Crane and two daughters
have arrived from Council Bluffs, Ia.,
to join Mr. Crane and they are now
occupying the bungalow he has erect-
ed on the land he is developing near
Vero.
James Twitchell of Harden, Ill., has
joined the ranks of Vero farmers. He
is associated with a group of Calhoun
county men, who are developing fifty
acres of land southwest of town. W.
L. Bailey and P. C. Caselton have been
on the land for several months.
As soon as they obtain their final
naturalization papers William Tyler
and Joseph Smith, English lacemak-
ers of Somerville, N. J., will come to
SVero to live on the land they recent-
ly purchased. Mr. Tyler is a breeder
of White Leghorn chickens and he ex-
pects to engage in the poultry busi-
ness on an extensive scale in Florida
while starting a citrus grove. While
in Florida he made a careful study of
conditions relating to poultry raising
and came to the conclusion that it can
be made a highly profitable business.
The climate, the ability to produce
feed all the year, and the great excess
of the local demand over the supply
of eggs and poultry are the elements


that will assure success to the person
who enters the business on a scientific
basis, Mr. Tyler believes.
Beautification of the grounds sur-
rounding Sleepy Eye Lodge at Vero
has been started by the Indian River
Farms Company. When completed
they will contain a collection of most
of the fruit and ornamental trees that
grow in this section of Florida. Or-
ange, grapefruit, lime, lemon, avocado
pear, mango and fig are among the
fruit trees that will be set. A. E.
Conway, who has charge of this work,
is also preparing to improve the gar-
den tract east of the hotel and it will
be maintained as a specimen of what
a Florida garden can be made. A row
of banana plants will give it a trop-
ical setting.
Judge J. E. Andrews has completed
setting 500 orange and grapefruit trees
on his own land at Vero and on the
places owned by Edgar H. Emerson
of Boston and Dr. Heggie, a Jackson-
ville eye specialist. Dr. Heggie in-
tends to put ten acres in grove and
Mr. Emerson will have about six acres.
Judge Andrews is going ahead with
the improvement of his own holdings
and setting trees as rapidly as they
can be obtained from the nurseries.
Eli C. Walker has again demonstrat-
ed his faith in Indian River farms
by purchasing an additional ten acres
adjoining his 160-acre farm. Mr. Wal-
ker was one of the first men to real-
ize the possibilities of this section,
and long before the Indian River
Farms Company was conceived he
was making money on this land by
growing vegetables and bringing to
a productive stage what is now regard-
ed as one of the finest citrus groves in
Florida.
Wm. Bernreuter of Mt. Olive, Ill., has


ing in Vero which he will occupy with
his barber shop and cleaning and tai-
loring establishment. The new build-
ing is located near the postoffice.
From two acres of raw land, George
L. Scott, a new Vero farmer, shipped
370 crates of tomatoes this season.
They netted him an average of $1 a
crate. Mr. Scott has gone to his for-
mer home in Tennessee for a visit,
but will return in the fall for the
purpose of continuing his trucking op-
erations on a much larger scale.
D. W. Vann and Cary Holland have
moved from Homestead, Fla., to Vero
and are located on farms here.
Postmaster J. M. Jones has im-
proved the postoffice property by hav-
ing a cement sidewalk laid in front
of his lot.
Mr. and Mrs. L. H. Valentine have
returned to their home in Davenport,
Iowa, 'after spending several months
at Vero. They expect to come here
again in the fall.
Miss Louise Santana, stenographer
for the Indian River Farms Company
at Vero, was in Miami recently to at-
tend the wedding of her sister.
E. J. Wood & Co. have disposed of
their fish and ice business at Vero to
the Knight brothers. J. W. Knight is
in charge of the business. Mr. Wood
expects to remain in Vero.
O. J. Kilborn has improved his resi-
dence in Vero by adding a room at the
rear which will be used as a kitchen.
Four days after Mr. and Mrs. George
Brinkman arrived in Vero they had
purchased a farm and started the erec-
tion of a house. Mr. Brinkman had
spent several years on the Pacific
coast and had looked over a consid-
erable part of Florida before coming


Hoe of Mrs. Flora Chambers at Vero, Fla.
Home of Mrs. Flora Chambers at Vero, Fla.


arrived at Vero to take up his resi-
dence on the holdings of the group of
Mt. Olive men who are developing a
section of land west of Quay.
B. R. Lee of Colorado Springs is a
new resident of Vero. Mr. Lee arrived
early in June and expects to work at
the carpenter trade until he is ready
to begin operations on his land. His
family will join him in the fall.
One and three-quarters acres of to-
matoes brought Joseph Roberts of
Vero a total of $725.40 this season,
and he says he had no more than half
a crop, because of unfavorable weath-
er conditions. He shipped 558 crates
and received an average of $1.30 a
crate for them. Mr. Roberts figures
that his three months' work netted
him $200 a month.
B. F. Campbell is erecting a build-


to Vero. He was immediately carried
away by what he found here and de-
cided to stay. In climate and agri-
cultural possibilities neither Califor-
nia or any other part of the Pacific
coast offers anything to compare with
the Indian River Farms, he declares.
Mr. Brinkman had been a sufferer from
asthma for years, but it disappeared
shortly after his arrival in Vero and
has not troubled him since.
F. B. Wood of Vero was married
June 28 to Miss Rose Lipsie of Co-
lumbia City at her home there. Mr.
Wood is employed on one of the ex-
cavators that are developing the In-
dian River Farms tract.,
Mr. M. J. Travis is doing some re-
pairing on our hotel here in Vero. Mr.
Travis says he has had twenty-five
years' experience at contracting. He


is also a bridge builder and boat
builder, besides having five years ex-
perience in the automobile business.
Has owned and operated six different
cars.
Mrs. Hattie Chamberlain, represen-
tative of Indian River Farms Com-
pany at Kansas City, Mo., was a pleas-
ant caller on Mrs. M. J. Travis at
Vero recently.
Henry Nobel has been fencing his
tract recently which greatly improves
his place. Mr. Nobel says Florida's
climate has improved his health won-
derfully in a few months.
Mrs. Mabel Travis shot and killed
a large snake recently which meas-
ured five feet. After skinning she
did a bit of taxidermy work on his
hide. Mrs. Travis says she would
like to kill a rattler to add to her col-
lection, but they are very scarce. She
is a good shot with either shotgun or
rifle and has written many interest-
ing stories of her hunting experiences
while in the northern wilds, she says
she will take out a license next year
and hopes to bag a few of the wild
geese, duck and other abundant game
in and around Vero on Indian River
farms.
Mrs. Ray and friend, Mrs. Fox, and
little daughter of Vero, visited friends
in the country recently, making pleas-
ant calls on some of our new resi-
dents who are now living on their
tracts and farming their land.
SUBSCRIBER.
(Always a Booster for Vero.)
J. J. Roberts, one of Vero's suc-
cessful growers, made a trip to City
Point with his family in their new
automobile recently.
Mr. and Mrs. J. I. Hallett are now
occupying the R. J. Young residence
in Vero. Mr. and Mrs. Young are
spending the summer at their home in
Alton, Ill.
The agency of the Southern Express
Company at Vero has been transferred
from J. L. Knight to Agent Whilden
of the Florida East Coast. The remov-
al of the express office has enabled
Mr. Knight to extend the stock of his
store and he has installed a large line
of dry goods.
J. W. Knight has entered the auto
livery business in Vero.
J. H. Baker has had an acetylene
lighting system installed in his resi-
dence in Vero.
Wm. J. Maher of Madison, Ill., is
having his forty-acre tract fenced, pre-
paratory to beginning farming it next
fall.
An automobile party from Jensen
and neighboring towns in the southern
part of St. Lucie county spent a pleas-
ant day at Vero on Sunday, May 24.
They were served with an excellent
turkey dinner at Sleepy Eye Lodge,
after which they went for a drive over
the lands of the Indian River Farms
Company, visiting the spillway, the
demonstration farm and other points
of interest. The entire party was en-
thusiastic in its praises of the appear-
ance of the land, the development
work and the manner in which they
were entertained. In the party were
Mr. and Mrs. C. H. Racey and son, C.
H. Racey, Jr., of Jensen; Mr. and Mrs.
E. S. Harmer of Sewells Point, Mr.
and Mrs. W. H. Harris of Walton, Mr.
and Mrs. Yelvington and Charles
Yelvington of Jensen, Mr. and Mrs.
I. E. Whitney of Waveland, Mr. and
Mrs. Wilson of Eden, and Mr. and Mrs.
W. H. Leonard, Mrs. L. J. Sawyer and
Mr. and Mrs. K. E. Schuyler of Wal-
ton.


You have goods you've owned ten years-you keep yours-the advertiser sells his






It Is Hard Luck That Comes Easiest.


14 THE INDIAN RIVER FARMER


The Poultryman's Paradise-Florida


(By J. H. WENDLER, of Lakeland,
secretary and manager of the Flor-
ida Poultrymen's Association.)
"Can ye raise chickens in Floridy?"
Well, I should say so.
This question, however, has been
asked a thousand times and when we
consider what Florida has done until
the past few years it is little wonder
that this question is asked, for Florida
has been dormant for years as a poul-
try state, and like other industries
that have been neglected, is just awak-
ening to her birthright.
That we can raise chickens in Flor-
ida is evidenced by the fact that a
certain breeder of the state has exhib-
ited his fowls all over the southeast
and central states and has never failed
to take off the majority of the blue
ribbons at each and every show and
at some has been "hog" enough to
take all the blues in all the varieties
that he breeds, and at one show won
sweepstake cockerel with a bird about
five months old.
All this is not said for the benefit of
that breeder but simply to show that
we can raise chickens in Florida, and
that a five months' old bird is suffi-
ciently developed to win over older
birds raised in other states that
should have been more mature for
their age.
Now let us see why we can raise
chickens here that are mature at an
early age. Primarily one of the first
essentials to chicken raising is good
range and fresh air, for fowls that are
raised in closed doors with poor ven-
tilation are always delicate and weak,
whereas chicks raised in the open are
just the contrary. But the northern
breeder cannot raise his chicks out or
doors, at least, not the early hatched,
for the severity of the northern win-
ters and early springs will not permit
of this.
Our ability to raise green feed
twelve months in the year is another
important factor in chick development,
for nothing beats greens for both ma-
ture and young chicks.
Now let us consider the cost of
chick production and see if this is not
verily "a poultryman's paradise."
To start with let us take the breed-
ing stock. Fed on plenty of good
green food they produce good eggs
and plenty of them with the strongest
vitality possible in the germ, which in
turn produces strong, healthy chicks
that grow off into fine robust speci-
mens; thus insuring the health of the
breeders. This green food should be
one-half of a chick's diet and can be
supplied in the form of collards, cab-
bage, lettuce, celery tops, rape, ruta-
baga, etc., and can be grown at a very
minimum of expense. Green food not
only furnishes nourishment but bulk
also, which is essential to a chick and
helps to keep down the grain bill;
hence the cost of production in the
feeding end of the game is no more,
or even less than the cost of feeding
chicks where the grain grows.
The next item of expense to con-
sider is the incubation and brooding.
If this is done by artificial means
then one can readily understand why


in this climate where we seldom have
any cold weather the cost of operat-
ing an incubator is very little for the
flame need not be turned up very
high as there is no outside tempera-
ture to combat.
The same condition holds good in
operating the brooders for we need
only a small flame in the lamp and
that only for a few days or a week at
the most, then the chicks can take
care of themselves; and in the spring
of the year a fireless brooder will an-
swer the purpose to a nicety.
We have now cut down the feed bill
and the cost of incubation and brood-
ing and should be on our way to have
a nice flock coming along, in all of
which we have the advantage of our
northern brethren. But we still have
another advantage and that is the abil-
ity to raise chicks at a time when all
the rest of the world sleeps, so to
speak.
Most of the hatching in Florida is
done in the winter and early spring
months and we are ready to supply
broilers and fryers before the other
fellow commences to hatch, hence we
get a better price for them and there
are times in the year when one can go
down Franklin street in Tampa with
a load of broilers and get his own
price for them, but they always com-
mand a market at 75 cents to 90 cents
each, while eggs will average the year
around 35 cents a dozen.
Now brother chicken crank, can you
doubt that this is "a poultryman's
paradise?" Come down and try it for
a while and if you have the get-up in
you and the good sense to buy good
healthy stock to consider, with our
ability to hatch off stock at an early
part of the year we are able to get
fine matured specimens ready for
showing to take or send to the fall
fairs up north and win with them,
while our more unfortunate brothers
are still taking care of the brooder
house and the competition in the
northern shows is getting to be such
that no man expects to win without
matured specimens; and where will
they have to come for these speci-
mens? Can you guess? I can.
Then there is also the fact staring
us in the face that Florida is fast set-
tling up as an argicultural state and
every new settler coming here usually
wants to get some good breeding
stock to start a flock with. This again
gives the poultryman a chance to sell
his wares, so with the ability to pro-
duce and the ability to sell and the
ability to raise the feed we have verily
a poultryman's paradise.
When I first came to Florida I
wanted to go into the fruit business,
but after I was here a while I found
something better, so went back into
the chicken business and now want to
sell my groves. There is more money
in it and it doesn't take so long to get
a start.
The next year will see some of the
biggest and best farms started in the
poultry business that have ever been
seen in the country and I look forward
to the day when Florida will be the
biggest and best poultry state in the
Union.


A Hint for Southern Schoolmen
Last week's issue of the Manufacturers' Record contained a letter
from John D. Shoop, First Assistant Superintendent of Schools of Chicago,
giving his impressions of the south as the "land of promise," which is worth
repeating with added emphasis here. Mr. Shoop in his letter says:
"The South today is the 'land of promise.' When its field of oppor-
tunity is made known to the world a tide of immigration will cover its hills
and flood its plains with an eager throng of homeseekers. Its varied topog-
raphy provides all necessary elements for the full cycle of a multitude of in-
dustries. Rich in soil and minerals, attractive in scenic landscape, ideal in
climatic comfort, and, above all, abundant in its wealth of sterling manhood,
its future is radiant with the dawn of a new industrial awakening. It is
harnessing the force of its streams to the wheels of the factory, and products
that hitherto have been exported as raw material are now loaded on railway
and steamer ready for the consumers' use. In no section of our country
have the products of modern invention wrought a more distinctive industrial
revolution. With facilities for combining and unifying all the agencies of
complete production, the South will go forward to realize on her resources,
and to work out her inevitable destiny as a territory that must be reckoned
with in working out for our country the business policies of the future."
This is the view of a western man identified with educational work
who has recently been studying the South. How many teachers in our
public schools and professors in our colleges throughout the South could
state the case about their own country as well as Mr. Shoop has done? How
many of these teachers and professors are teaching these facts to their
classes in such a way as to give to the boys and young men of the South a
fair conception of the unequaled possibilities of their own land? If in every
school and college throughout the South, the facts which Mr. Shoop has stated
could be presented day after day and year after year, we would see within
the next ten or fifteen years an amazing effect upon the rising generation.
The South would be the richer for keeping at home its own young people by
having them fully understand the possibilities of their own country, and
these young people would find in their own land opportunities which they
cannot find elsewhere. It behooves every school commissioner in the South
to see that the teachers in public and in private schools, in colleges and in
universities understand the South so well that they can present its inspiring
story in such a way as to give to the young people of the South a realization
of what their own country is and what it offers to every active man.
June 4th. -Manufacturers' Record.


Mr. and Mrs. John Dunn of St. Louis, Mo.


A DAIRY LAND OF PROMISE.

The South Can Maintain Cows at the
Lowest Cost.

By H. T. Morgan.
In the twenty-fourth report of the
Department of Agriculture it is stated
that $22,957,882 worth of northern and
western dairy products were shipped
into fifty southern cities during the
twelve months covered by the report.
There is no valid excuse for such a
condition. The South can supply her
own needs in this line more cheaply
than can either the North or West.
The natural advantages for dairying
which the South possesses cannot be
surpassed, all things considered, by
any portion of the United States.
And there are no better markets for
dairy products than the cities and
towns of the South.
These advantages, both of produc-
tion and of markets, are beginning to
attract the attention of shrewd dairy-
men from the North and West, and
many of them have already bought
cheap land in the South and are mak-
ing money. Well-informed dairymen
declare that in the South a dairy cow
may be maintained at a cost of from


a dollar to two dollars a month less
than in other sections of the country.
The cheapest and best feed for the
dairy cow is that which she gathers
by grazing. This should, of course, be
supplemented by a proper grain ra-
tion. It is impossible to secure a full
flow of milk from a cow that does not
have an abundant supply of succulent
feed either from pastures, soiling
crops, roots or ensilage, and the pas-
ture is preeminently the best and
cheapest in the southern states.-
Country Gentleman.

.TOO FEW PRODUCERS.

"At the present time we have too
few producers of food products in pro-
portion to the number of non-produc-
ers or consumers. In the years gone
by the great problem was to find a
foreign market for our food products.
Today things have reversed and
the real problem is to find enough of
the products to feed our own people.
Unless present-day conditions are rad-
ically changed, and that in the very
near future, the problem of feeding
our American people will be a most
serious matter."-From the Chicago
Daily Farmers' and Drovers' Journal.


If you're not selling the readers of The Farmer, somebody else is. Why?






No Man Is the Absolute Lord of His Life.-Owen Meredith.


THE INDIAN RIVER FARMER 15



Unsolicited Testimonials Regarding Development of Indian River Farms


SCarthage, Mo., R..F. D. No. 1.
Indian River Farms Company,
Davenport, Iowa.
Gentlemen: I have been down to
your lands in the Indian River coun-
try, and I feel as if I want to write
you a short letter, as that section of
Florida greatly appealed to me.
Being from Missouri, they took me
around to "show me," and of course,
having once seen, I was convinced that
you have the finest citrus groves and
pineapple plantations, the most supe-
rior and the best flavored fruits I have
ever tasted-so much better flavored
and sweeter than those shipped from
California. The grapefruit is simply
fine. They served it at the hotel in
SVero and it was the finest and juiciest
and most appetizing fruit I have ever
eaten.
Well, they showed me and I pur-
chased forty acres more than I had
intended to, for after I had seen the
Indian River Farms Company's land,
I closed the deal on the ground for
fifty acres at $75.00 per acre. The
land is located one mile from Vero
and I am indeed proud of it.
I think there is a great future for
Vero and the surrounding country. It
is in a good location, lying just west
of the Indian River, and in a short
time it will probably be one of the
finest cities in all Florida. The sur-
^ rounding country is being improved
rapidly and is good for either citrus
fruits, trucking or general farming.
I suggest that Vero be called "Para-
dise City," for it is surely a beautiful
place, and I expect to be one to help
make this city "the Garden Spot of
America."
I was glad to meet with the high
class of energetic men who are carry-
ing on the development work there,
and with the contented and thriving
citizens whom I chanced to meet dur-
ing my visit to St. Lucie county, Flor-
ida. Among those who have resided
there many years I saw old, gray-
headed men as agile as boys of 16,
convincing me that it must be a
healthy country.
I am writing this letter merely to
state the facts as I saw them and to
thank you for the courtesy shown me
while at Vero. Yours very truly,
(Signed) THOS. M. KELLER.
P. S.-I think the Indian River
Farms Company's lands now selling
for $75.00 to $100.00 are dirt cheap.-
T. M. K.

Vero, Fla., May 15, 1914.
Indian River Farms Company,
Vero, Fla.
Gentlemen: After having spent two
weeks looking over the truck and cit-
rus fruit lands of central and south-
ern Florida, I can truthfully say that
I am greatly impressed with your im-
provements at Vero.
While I regret that limited time
does not permit me to go over your
land as thoroughly as I hoped to be
able to do, I believe that what I have
seen justifies me in stating that you
have the best- soil conditions for both
vegetables and citrus fruit that I have
seen. Yours very truly,
F. P. CONKRITE.

21 Second St.,
Somerville, N. J.,
June 13, 1914.
Indian River Farmer,
Davenport, Iowa.
Gentlemen:
I take the greatest pleasure in ex-
pressing to your company my senti-
ments regarding your great develop-
ment scheme at Vero. On paying a
recent visit to Vero, I was astounded


THE CHICAGO RECORD-HERALD
BuRaan orB INFRDSTRy A A .D AGCULTU


WARD D. Wr-LLAM
INrDUTRIAL COMMISSIONER


Chicago, Ill., May
The Twenty-seventh,
1 9 14


Mr. C. H. March,
Illinois Theatre Bldg.,
Rock Island, Ill.

Dear Sir:

I am in receipt of your favor of the
19th inst., and in reply would state that the
Indian River Farms Co. with headquarters at
Davenport, Ia. is one of the most reliable
companies operating in that state.

Any dealings you may have with them
or any statements they may make to you can be
absolutely relied upon.,

The writer made a tour through Florida
last summer. This company and other good companies
are doing a good work in draining their land and
from the class of business men who comprise the
Indian River Farms Co., you can rest assured that
you will get a square deal.

I am glad to be able to give you this
information and you will find on personal investi-
gation that my statements are right.


quest.


I enclose herewith map as per your re-


Die. by Mr. Williams
RCJ.

at the remarkable progress your com-
pany has made in so short a time and
may I be allowed to say that you are
not only keeping your promises to the
public but are going beyond them.
Being a blind purchaser of 5 acres
a few months ago, I was so inter-
ested and convinced of the soundness
and possibilities of your proposition,
I added another 15 acres.
It would be most ungrateful of me
to overlook mentioning the kindness
and courtesy of Mr. and Mrs. Young,
our host and hostess at Vero, where
you are immediately welcomed and
made to feel at home, and Mr. Young
is never at a loss to provide some of
the most interesting trips around in
the auto.
Hope to be a settler and a citizen
of Vero as soon as possible.
Yours very truly,
(Signed) WILLIAM TYLER.

May 20, 1914.
Indian River Farms Company,
Davenport, Iowa.
Gentlemen: As I have been think-
ing for some time of coming and look-
ing over your country, I took the time
to make the trip after so long a time
and attended the Reunion at Jackson-
ville. While there I stopped at the
Panama Hotel and saw on display
there the finest citrus fruits and vege-
tables I think I ever saw, and they
said it was grown on your land. So
wife and I went to Vero to see your
proposition and we found a dandy lit-
tle town, and the Sleepy Eye Lodge
Hotel is a credit to any city, and the
pineapple fields are like Kansas wheat
fields, and I don't think there could be
any finer citrus groves grown than I
saw there. And the finest people com-
ing there I ever met, and all seemed
prosperous and happy. In fact, it all
looked so good that I bought a tract
to make me a home, and I intend to


urs truly,

Industrial Commissioner



get a grove started at once. I
have been working in the railroad
yards for C., M. & St. P. railroad, Chi-
cago, for many years and I am sure
I can make more on my land than I
am making in the yards and be my
own boss.
So thanking you for your kind treat-
ment while at Vero, and hoping to see
you all this fall, I am
Yours respectfully,
(Signed) WM. L. ERVIN.
3438 W. Huron St., Chicago, Ill.

Chicago, Ill., May 11, 1914.
Mr. W. B. Bohart, Agent,
Indian River Farms Company,
Chicago, Ill.
My Dear Cousin: I have just re-
turned from an investigation trip
through the Indian River Farms Com-
pany land at Vero, Florida. I feel
that you have certainly done me a
very great favor in introducing this
proposition to me.
To my way of thinking, this colony
has a very great future before it. The
lands are rich, water plentiful, labor
proficient, all of which tend to bum-
per crops.
I will admit that I have always been
skeptical concerning Florida land,
and I was still skeptical when I
stepped off the train at Vero, but
changed my mind the next morning
after having ridden over a part of
the land, and when I returned the next
evening I had decided to purchase all
of this land that I could afford, which
I have done, as you already know.
I shall be glad to recommend this
proposition to my friends as I truly
believe it to be one of the great
chances for those of moderate means
to make for fast and early competence.
Any way that I can be of assistance
to you will be a great pleasure to me.
Very truly yours,
(Signed) W. H. BOHART.


Waverly, Kan., June 9, 1914.
Mr. A. M. Hill,
Colorado Springs, Colo.
My Dear Mr. Hill: Yours of the
7th inst. at hand and contents noted.
I thank you for the prints enclosed.
They reminded me of the very de-
lightful visit I had at Vero. I am cer-
tainly drawn to your proposition at
Vero. I like the manly, broad and
magnanimous manner on which the
Indian River Farms Company are con-
ducting their business. You are spend-
ing a lot of money, time and energy
for the immediate good of the people
who are purchasing the land and mak-
ing for themselves homes.
Some of the company of which I
was one at Vero said: "These men
are going to make a big pile of money
out of this proposition." My reply:
They ought to do so and many others
will make for themselves good homes
and a competence in this beautiful
climate.
A body of men who are far-sighted
enough to see that by establishing an
ideal community life and put in schools
and churches and the forces which
build a strong Christian civilization
is on the Bible lines of making money.
That is the way money ought to be
made, and I believe the Providence of
God will be with you in the accom-
plishment of both of the ends men-
tioned. Such men ought to make
money.
I saw nothing but Vero which at-
tracted me in my hurried trip to
Florida.
I have listed my land in Kansas at
a price at which it ought to sell read-
ily. If I sell within a few months, I
will plan to be at Vero early in No-
vember.
If conditions can be so arranged that
I can live at Vero, organize the peo-
ple together and hold a service each
Sunday, build a church and at the
same time spend some part of the
days on my land, this would be what
I would be glad to do. I am not as
anxious to make money as I am to do
the things that will tell for the char-
acter and nobler life of the people
who will come to Vero in the next
few years.
I have invited a number of the peo-
ple to my home and showed them the
pictures and the proposition, such as
your plat of your land outlines your
plan. I will send a few names to Mr.
Hutchison in a few days, so they may
be in touch with him.
Trusting that things will open up
for the future, I am
Yours most cordially,
D. H. SCARROW.

LIVE TO SOME PURPOSE.
Seize, then, the minutes as they pass;
The woof of life is thought!
Warm up the colors! let them glow
With fire of fancy fraught.
Live to some purpose; make thy life
A gift of use to thee,
A joy, a good, a golden hope,
A heavenly argosy.
-Anonymous.

REDSTONE & SON OPEN BLACK-
SMITH SHOP IN VERO.

Redstone & Son, who own the saw
mill and hardware store at Vero, have
made arrangements to open a black-
smith shop on property recently pur-
chased from the Indian River Farms
Company. The rapid growth of their
business has compelled them to make
extensive additions to their lumber
sheds. This concern is now supply-
ing lumber for many buildings up and
down the coast. The timber cut here
is a hard quality of pine and specially
adapted for bridges, docks, tram
track and other heavy work.


Tell the people what you have to sell and you'll have lots of callers, Mr. Advertiser.






Happiness consists of not getting the things we don't want.-Luke McLuke.


'6 THE INDIAN RIVER FARMER


Climatology in the abstract em-
braces those meteorological elements,
temperature, rainfall and sunshine,
which so largely affect the environ-
ment of man. The characteristics of
nations are reflected by climatic in-
fluences and the products indigenous
to any section are revealed to a con-
siderable extent by its climate.
Up to a decade and one-half ago,
the suggestion that Florida offered ad-
vantages as an agricultural state met
with derision. Her pine forests were
not associated with fertile soil and
without which there could be no gen-
erous response to the efforts of the
husbandman. Such was the ipse dixit
of him who came south in a Pullman
car, returning whence he came with
the northward movement of the sun.
The exigencies of life frequently un-
fold hidden resources-dire extremity
is often the forerunner of the "tidings
of great joy." Florida's "discovery"-
to be allegorical-probably dates from
the disastrous cold waves of the 90's,
when she was emancipated from the
tyranny of the one-crop idea-that of
citrus fruit. While not exactly a re-
generation, the cold waves proved de-
cidedly illuminating in two ways.
First: They forced diversion along
agricultural lines in order to meet the
immediate necessities of life, and, sec-
ond, diversion showed the possibility
of Florida's "white sand."
The rapid expansion of the fruit
and vegetable industries, the contem-
plated development of the cane in-
dustry, together with other industries
make it important that those inter-
ested should have a wider and more
correct knowledge of the state.
I do not mean to imply that Florida
is more exposed to the incursion of
abnormal condition's than is California,
a state that, in a large measure, pro-
duces similar products, but nature has
been prodigal with good gifts and we
should use ordinary precaution in con-
serving them, and in order to reap the
rewards of industry, the grower should
be sagacious enough to study the
needs of the situation.
The crops grown in Florida from
which the greatest revenue is realized,
are subject to the vicissitudes of the
weather, and they must be grown with
the knowledge that adverse conditions
may occur almost at any period dur-
ing the winter months. This makes
it incumbent on the grower to select
his location' with due regard for such
emergency protective measures as
may be necessary.
In this day of intensive methods the
intelligent farmer brings to his aid
every agency that makes for success.
He studies the rainfall, seasonal and
annual; the number of rainy days, and
the frequency and extent of dry and
wet spells; also the highest and low-
est temperatures and the seasonal and
monthly averages. This information
is vital to the .success of many crops
grown in this state, and it may be had
on application to any weather bureau
office.
'It is manifestly wrong not only
ethically, but really injurious to the
state, to assert that there is a "frost
line" in Florida, for such is not the
case. Under extreme conditions frost
forms Over the southern portion of the
state, rarely of such severity, however,
as to do serious damage. Florida's
merits are sufficiently well established
without resorting to misrepresenta-
tion which, in the long run, sows the
seed of dissatisfaction.


In the study of climate with regard
to crop production the progressive
farmer should consider soil and tem-
peratures. Adanson, the French botan-
ist, states that the development of
buds is determined by the sum of the
daily mean temperature counted from
the beginning of the year. Another
authority concluded that the length of
the period of vegetation is in inverse
ratio to the mean temperature, while
Sachs, possibly the greatest of plant
physiologists, concluded that for each
form of plant life there is a minimum,
an optimum and a maximum tempera-
ture. It is obvious, then, that when-
ever the conditions are most uniform,
by reason of equable temperatures and
well distributed precipitation, a de-
cided advantage results, for the pos-
sibility of crop failure is thereby re-
duced to a minimum.
Vegetable life attains its greatest
perfection where the humidity is
greatest and the temperature at which
vegetable life becomes active is
thought to be about 43 degrees. Not
being subjected to prolonged and se-
vere winters with great ranges in
temperature, Florida soil is always in
a receptive state, as it were, and crop
growth is rarely retarded to such an
extent as to excite apprehension. It
is true that disasters have befallen our
fruit industry at long intervals, but
there is no orange zone in the United
States that enjoys complete immunity
from cold; and mark you, this applies
to all physical divisions, whether in
Florida or elsewhere.
The query: Is our climate chang-
ing? which comes ever and anon, espe-
cially after a series of frosts, carries
but one answer-a negative one. A
geological change in climate is estab-
lished by the fossil remains of both
the animal and vegetable kingdoms.
That, however, does not establish a
menacing progressive change, and
average thermal conditions for a cen-
tury show practically no departure
from the established normal. Oscil-
lations in climatic conditions do oc-
cur, but a permanent change, in a
negative direction, would imply a loss
of solar insulation, and the solution of
that problem is wrapped up in the
matter of the solar constant, which is
receiving attention from many sources.
A matter of much importance to the
homeseeker is the fact that the longev-
ity of the human race is greatest in
mild climates. For instance, recent
statistics show that more people over
one hundred years old are found in
mild climates rather than in high lati-
tudes. For instance, according to the
last census of the German empire,
there were only seventy-eight people
who had passed the one hundredth
year. In France, with a population
of 40,000,000, there were 113 centena-
rians. In England there were 145,
whereas in Spain more than four hun-
dred souls were living who had passed
the one hundredth year. Thus it will
be seen that our latitude and prox-
imity to the sea are factors of no
small importance in the consideration
of long life.-Florida Metropolis.
The really "big" man, the successful
executive and administrator, parcels
out the work to his assistants, gives
them supremacy in their respective
fields and backs them up. When they
succeed he publicly gives them the
credit for their work, literally advertis-
ing them and their capabilities. When
he praises the deserving assistant he
shows, perhaps unconsciously, but none
the less effectively his own sagacity
and ability and also his caliber.


Florida-What She Offers to

the Homeseeker and the Farmer
By A. J. Mitchell


VERO'S BOARD OF TRADE FIRST FLORIDA WEATHER.
ACQUISITION IS BETTER
PHONE SERVICE. Mark Twain once remarked that
much was said about the weather, but
As a result of the activity of the very little has been done about it. In
Vero Board of Trade Vero is now Florida it is not often that other than
getting better telephone service than newcomers mention the weather. It is
it has had in the past. One of the so uniform, so near perfect that ex-
first matters taken up by the Board cessive heat or chill is not constant-
of Trade after its organization was ly attracting attention or engendering
the telephone situation. General Man- thought on the subject. The states to
ager Buck of the telephone company the north of us are reported as suf-
replied to a letter from the board that fering from intense heat-the hottest
an exchange will be installed at Vero May in years, 'tis said. Here the cool-
as soon as the business warrants it. In ing breezes are making life one long
the meantime he agreed to make sev- delight. Light blankets are necessary
eral changes in the system as sug- before morning and such sleep as we
gested by the Board of Trade, so as do get here, sound, unbroken, refresh-
to place all the Vero phones on one ing.-Florida Grower.
line. This makes it possible for all
Vero subscribers to get connections TURNING FROM COTTON.
with each other without going through
the exchange at Ft. Pierce. By William A. McRae, Commissioner,
Florida Department of Agriculture.
75-LB. PUMPKINS IN INDIAN RIVER There is probably a greater diversi-
FARMS. fiction in the planting and growing
of crops, principally grain, than has
If there was a county fair in St. ever before been attempted in Florida.
Lucie county, Vero would stand an In all the former large cotton-growing
excellent show of carrying off the counties there is a decided tendency
pumpkin prizes, as well as several toward the growing of grains and live
others. The biggest pumpkin yet stock, especially cattle and hogs, and
brought to town was grown by James it is quite likely that this will con-
Parker and weighed 75 pounds. Mr. tinue to increase every year.
Parker planted six hills of pumpkin The cost of growing cotton and the
seed on March 6 and by June 22 sixty- consequent reduction in quality of soil
nine pumpkins had been taken from that attends the cultivation of cotton
them. Of this number forty-nine is turning many of the former cotton
ranged in size from 20 to 75 pounds. growers from that branch of agricul-
The family began eating baked pump- tural industry toward the growing of
kins from the six vines when they live stock and grain. Undoubtedly,
were a month old. It isn't necessary this is a very wise conclusion and will
to wait until "the frost is on the pun- lead to a quicker upbuilding of the
kin" to have pumpkin pies in Vero. soils and general agricultural indus-
They can be grown at almost any time tries in this state than any other plan
and will keep for months. that can be adopted by the farmer of
this state.
FIRST MELONS SELL WELL. The agricultural conditions fore-
shadowed by the above statements and
Encounter Warm Weather at Chicago apparent at the present time are con-
and Bring High Prices. tinuously improving and will, in all
probability, continue to do so.-Manu-
The first cars of watermelons facturers' Record.
reached here from Florida early this
week and sold at high prices, one car The charter of the new tribe of Ben
bringing $600 and the other $550. The Hur at Vero has been closed with for-
melons were very fine and averaged ty-five members. The organization is
at least 25 pounds. The cars arrived in a highly flourishing condition and
here just as the weather became very new members are being taken in at
hot, and the melons sold quickly, job- nearly every meeting. The weekly
bing mainly at 75 cents and $1 a dances being given by the lodge are
piece, proving a big success.



Fort Pierce, Fla., Jan. 30, 1914.


Mr. New Settler, Vero, Fla.

Dear Sir:-We have lived in this State for

the past thirty years and can advise you intelligently

about the line we carry and the adaptability to this

country's needs. Hardware, Furniture, Farming

Implements, Studebaker Wagons and Buggies.

Dynamite in stock.


Write, or better still, call and see us.


Yours,


JACKSON-LUCE-GLADWIN

COMPANY


Everybody knows the man who always has his name in the paper. Then advertise.





We Must Give and Sweat, in Order to Live and Get.-Suggests Elbert Hubbard.


THE INDIAN RIVER FARMER 17


The Vero Clearing and Development Company
Starts Operations
Operations have been started by the Vero Clearing & Development Com-
pany, an organization, of St. Louis men, who own 100 acres of land on the
Indian River Farms Company's tract. After improving the land owned by
the members of the company, contracts will be taken for outside development
work. The company owns a stump puller and a complete outfit of farming
and clearing tools. George Roth of St. Louis, manager, of the company, has
been in Vero for several weeks. Dr. H. P. Graul is president; F. W. Pape is
vice-president; W. G. Graul is treasurer and H. M. Benzen is secretary. The
other members are Richard Neidner and W. J. Wallhaus. W. G. Graul will be
in Vero soon to build a residence on his lot, which will be occupied by Mr.
Roth.


Vero, Fla., May 19, 1914.
The Indian River Farms Company,
Davenport, Iowa.
Gentlemen: When I came to Flor-
ida in May I expected to look at lands
in various parts of the state. But
fortunately I made my first stop at
Vero and what I found here convinced
me that further investigation would
be a waste of time and money.
For the fruit grower and trucker,
I do not believe Florida has anything
better than your lands. The orange
and grapefruit trees are loaded down
with young fruit and the growers in-
formed me the prospects for a bumper
crop were never better.
I found the development work at
Vero progressing rapidly and new set-
tlers are coming in every week. Mrs.
Hamilton was with me and became as
enthusiastic about Vero as I am. We
purchased a tract near the demon-
stration farm and are anxiously await-
ing the time when we can return to
enjoy the wonderful East Coast cli-
mate and begin developing our land.
I cannot let this opportunity pass
without saying a word of appreciation
for the manner in which we were
treated at Vero. Mr. Young, an old
friend of mine, and everybody else
connected with the company fairly
outdid themselves to make our stay in
Vero a pleasant one. The weather
was ideal all the time we were there,
and to say we enjoyed our visit is
putting it mildly.
Very truly yours,
Alton, Ill. G. H. HAMILTON.


"The fig is one of the neglected fruits
of Florida. It is hardy, will stand neg-
lect and abuse, and responds generous-
ly when properly cared for. The fig
makes delicious preserves and is not
only an excellent food, but has medic-
inal qualities and should be more wide-
ly used." The News urges every
farmer to have a fig tree or two in
his yard, and the advice could be ex-
tended to all the other counties, and
to the town and city folks as well as
the farmers, for almost anybody has
yard room enough for a fig tree.


Volunteer Tomatoes at Vero, Florida
One of the marvels of the Indian River Farms Company's tract are two
tomato vines growing on the main canal spoil bank near the Spillway. They
came up voluntarily while the spillway was being built last summer and
have been bearing fruit continuously for almost a year. Nobody knows how
many tomatoes have been picked from them. Both vines are growing in
white sand several feet above the surface of the ground and neither has
ever had an ounce of fertilizer or the slightest cultivation. One of them
measures nine feet from tip to tip and the other is nearly as large. These
two plants appear to upset all theories of tomato culture and at the same
time seem to be conclusive proof of the fertility of what is conceded to be
the poorest of Florida soil.


A Tomato Vine Which Has Produced Tomatoes Continuously for a Year.


BEAUTY SPOTS THAT VISITORS
SHOULD SEE.

The tourist who is sojourning in
Florida in search of recreation and
rest; the capitalist who is looking for
opportunities to invest in lands, or the
homeseeker who is seeking a home
and a living from the ground, should
not fail to visit the fine grapefruit
grove of J. J. Roberts, at Vero, Flor-
ida. Mr. Roberts' grove contains eight
acres of about seven hundred and fifty
trees, uniform in size and color, some
ten and some twelve years old, on
which the estimate of this season's
crop is between five thousand and six
thousand boxes of fruit which has
been sold on the trees at two dollars
the box. An irrigating plant costing
twelve hundred dollars was installed
two years ago and forty dollars per
acre is expended in fertilizer. This
wonderfully beautiful grove is on
ridge land, the fruit is medium size,
golden russet and the sight of these
trees, with their shining dark green
leaves, and branches bending under
their load of golden fruit, is certainly
worth a trip of miles, hours and
money, for its like is seldom seen,
Mr. Roberts is a genial host and likes
nothing better than to show visitors
through this fine grove.
This article is not an advertisement,
but merely an appreciation of the
energy and intelligence of the owner
of this beautiful spot and the kind-
ness in showing visitors and those
wishing encouragement what can be
done by patient effort and the "will
to do" in this land of promise.-St.
Lucie Tribune.

VERO BOASTS OF A SONG WRITER.

The new song entitled "Harvest
Reveries," written by Mabelle John-
son Travis of Vero, Fla., may be had
by sending 25 cents to the John J.
Hall Music Publishing Company,
American building, Columbus Circle,
New York City. Music dealers send
for reduced rates on copies to add to
their music collection.


THE GREAT THINGS cannot be accomplished by law; they must be accomplished by indi-
vidual effort. Neither the telephone, telegraph, sewing machine, cotton gin, steamboat nor
railroad was established by statute.-E. W. Howe.


Summer in Florida State's Greatest Asset

Humid Temperatures Do Not Occur in This Fair State-Every Month in the
Year Can Be Made to Produce Some Crop-Concentration
is the Key to Success.
(St. Lucie County Tribune.) erations of people born and raised in
Why should we speak of the sum- such surroundings have developed a
mer months as a time of rest like to race of world conquerors, and they
the northern winter? A great injus- have written success into the pages
tice is being done to Florida in allow- of the civilization of the north, and are
ing the impression to get into the today the most advanced and progres-
minds of our northern friends that sive people on the earth. But who can
Florida is wholly a winter garden, and tell of the cost of the struggle against
that when summer comes we hang adverse conditions?
our hammocks in the shade, take an It is to these men we extend the in-
Sinteresting novel, plenty of cigars, or vitation to come to hospitable Florida.
other refreshments, and alternately Not that they may put in two or three
reading, dozing and slumbering, loaf months of characteristic work and,
the season through until the arrival having in that time secured returns
of fall again warns us to strip for equal to their year's toil in the north,
action and prepare our ground and hang their hammocks and loaf their
, seed for the planting. lives away, contented in having at-
During this period our northern tained to what has heretofore been a
brother is engaged in a desperate certain measure of success, to be en-
fight with the inhospitable climate, joyed in idleness and relaxation, but
wringing from the soil his single crop, to put that northern training and
from the sale of which he hopes to energy into twelve months of effort
gain enough to pay his expenses where a genial climate and hospitable
through a long, tedious winter, during soil will give them that which will
which time it keeps him hustling, mean the consummation of a result
Sheltering his stock and feeding them, undreamed of in less favorable sur-
hewing wood for the roaring house roundings.
fires, and thawing out gloves and The fact is that the man with the
boots preparatory to another day's will to do can get as great results in
struggle with the arctic climate. Gen- one month as another in Florida, and


every day lends itself to such results.
We are greatly influenced in our
actions by our surroundings. The
natural tendency is to swing from one
extreme to the other, and the pushing
of the winter cropping is apt to be
followed by a period of inaction and
rest, not, however, due to either clim-
ate or lack of productiveness of the
soil, but rather to habits formed by
incidental conditions at the start, per-
petuated after the conditions disappear
and are forgotten.
This habit has been encouraged to
some extent by the new comer coming
here in the fall, originally to escape
the rigorous northern winter and to
make a winter crop, and then, in the
spring returning to the old home to
clean up and dispose of interests
there, before locating permanently in
the southland.
Now the fact is that there is not a
month in the year when a man in
Florida cannot make a good living
from his land, and have a margin left
to lay aside for a rainy day, after his
land has been put in condition for
cropping. It is the height of folly for
a man to wait one day for a more
favorable season to come here to pre-
pare his land and commence getting
results.
When you get ready to come, come.
Get busy at once clearing and prepar-
ing the land for planting. When you


have an acre cleared, break it and put
in the crop appropriate to the month.
Then tend your crop to the limit to
get the limit of production and con-
tinue your clearing during your spare
time. When you have reached the
limit of your time in tending crops,
and one should follow another as fast
as you can harvest the matured fruit,
you have found the number of acres
you can successfully tend.
The cry, for generations back in the
north has been, more acres, more
acres, and every farmer thought him-
self in the direct highway to success
when he had added three or four more
80's to the original holding. Forget it.
The Florida farmer's cry should be
more concentration, more fruit per
acre, better fruit per acre, and still
better fruit per acre. When you have
doubled the quantity and doubled the
quality, then you have just started,
and should aim to double both again.
And good climate and generous soil
will second your efforts in a way you
never before dreamed of. But start
with that first acre. Don't waste time
clearing more acres than you can work
to advantage. Test your personal pro-
ductive capacity one acre at a time.
You who are coming to Vero, come
when you are ready to cut loose from
the old home. There is no best time
here. Whenever your land is drained
and ready for occupancy is the time.


It's peculiar how advertising affects the life of a business, but the unadvertised business dies a horrible death.


-----






Every Man Has an Exaggerated Notion of What He Will be Able to Do Tomorrow.-E. W. Howe.


18 THE INDIAN RIVER FARMER


Big Business Block Planned for Vero

P. T. Burrows of Davenport, Iowa, one of the most eminent architects
of the middle west spent several days in Vero recently getting ideas to be
used in preparing plans for a business block. Charles Grilk of Davenport and
head of the Indian River Development Company is considering the erection
of such a building. Mr. Burrows tentative plans provide for a building that
will be the most attractive business structure in Florida. A roof extending
out to the edge of the sidewalk is one of the unique features. In every
detail the building will be planned to meet the requirements of a semi-
tropical climate and at the same time harmonize with its surroundings.
It is Mr. Grilk's idea to fix a standard for building construction in Vero
which will make it the most attractive town in Florida from an architectural
point of view. One of Florida's great drawbacks has always been the indiffer-
ence of the people to appearances.
With surroundings peculiarly adapted to the combination of beauty
and comfort in their buildings they have for the most part neglected their
opportunities sadly. It is only necessary to see what has been accomplished
in some instances to realize the wonderful possibilities of the state in this
respect. When the people of Florida begin to pay as much attention to the
appearance of their buildings and environs as is done in California, a trip
through Florida will be as great a delight to the eye as is presented by the
western state. In this movement Vero intends to take a leading part.



Corn Belt Must Come to the South


The first edition of 25,000 copies of crops of such valuable biennial le-
"Farm Truth No. 1," issued by the gumes as red clover, alsike clover,
Southern Settlement and Development sweet clover (mellilotus), and alfalfa,
Organization, bearing the title and these, when infected with the
"Ground Limestone for Southern proper bacteria, have direct access
Soils," by Dr. Cyril G. Hopkins, director almost twelve months in the year to
of agriculture of the organization, is the inexhaustible supply of nitrogen
being distributed throughout the south- in the air. The biennial and peren-
ern states. It is going to farmers, live nial legumes store up very much more
stock raisers, newspapers, farm jour- nitrogen and organic matter in their
nals, agricultural colleges, boards of roots than do the annual plants, such
trade and kindred organizations, and' as cow peas, and, one seedling (some-
individuals who are interested in times with a nurse crop and with no
quickening the development of the extra preparation of the seed bed)
South. It is a pamphlet of 38 pages, may provide a legume crop to occupy
written in simple language and goes the land for, from two years to five
into the details of the methods of us- years or more.
ing limestone to correct soil acidity, "These deep rooting legumes are
giving the reasons for its use. The the 'best subsoilers' and in many ways
author, until recently, was head agron- they are the best of self-improving
omist and chemist of the college of crops. Furthermore, they are splen-
agriculture of the University of Illi- did pasture crops, and if not cropped
nois, and is the originator of the Illi- too closely (a bad practice for any
nois system of agriculture based upon pasture) they will furnish grazing


Prof. B. Whitaker and Family of Weaubleau, Mo.
Prof. O. B. Whitaker and Family of Weaubleau, Mo.


I matically capable of enormous crop
production. The so-called 'corn belt'
never had equaled and never can equal
the South in the possible acre yield
of corn when soil limitations are re-
moved by proper fertilization.
"Is it not in line with the sane op-
timism to venture the suggestion that
it is within the practical possibility to
move the corn belt to the Southeast?
Soil enrichment is the one factor of
influence which can double crop yields
and maintain those higher yields, and
this factor of soil enrichment not only
can double but redouble the present
average acre yields of the Southland.
"This publication, 'Ground Lime-
stone for Southern Soils,' is issued in
the hope that it will aid the efforts of
the agricultural colleges of the south-
ern states, the industrial and agricul-
tural departments of southern rail-
roads, the agricultural magazines and
papers and the newspapers of the
South in spreading the propagation of
soil enrichment by the adoption of a
rational system of permanent soil im-
provement in general farming on
southern soils."-Florida Farmer and
Homeseeker.


THE FLORIDA BREEZE.
This breeze wafts over orange
groves, which have just been covered
with perfume laden bloom; it is cool
with the breath of the sea that beats
upon our outer protecting keys; a
gentle, caressing breath; sweet as a
maiden's kiss; soft as a mother's ten-
der sigh. It blows to encourage, to
refresh, to cheer, to invigorate.
Whether from east, west or south, 'tis
salt burdened and sparkling; with
tingling, tintinabulating suggestions of
Isles of Spice, coral reefs and tropic
seas; inspiring the poet, stimulating
the worker, and satisfying all who
live in this God-blessed land of Flor-
ida, where thousands and thousands
are finding the spring of eternal youth
that Ponce de Leon missed only be-
cause he did not stay to look for it.
With a climate like that of ours the
future of Florida is as wide as the
seas, as high as the heavens, and as
deep as her deepest, sparkling lake.
If you would obey the beckoning hand
of fate that would lead you to con-
tentment and riches to be won amid
pleasant surroundings, come to Flor-
ida.-Florida Grower.


Good-will is a very tangible asset, and
the absence of it may be a liability.
For instance, if you have a big manu-
facturing plant, fully equipped for turn-
ing out goods, and you possess no good-
will, if your plant burns up, the venture
is extinguished, destroyed, dead.
If the institution has back of it good-
will, then earthquake, flood, fire, may de-
stroy your plant, but the good-will re-
mains and can be utilized. This is sur-
vival value.
All worthy deeds, all honest work, all
sincere expressions of truth-whether by
pen or by voice-have a survival value.
Civilization is a great, moving mass of


Good- Will


survival values, augmented, increased, bet-
tered, refined, by every worthy life. Man
dies, but his influence lives and adds to
the wealth, the happiness and the welfare
of the world.
Art distinctly has survival value. The
artist appeals to the age to come. What
he produces is dedicated to time. He does


not look for a quick return.
Men hotly intent on making money are
not apt to make much money, because
the dollar is a rolling disk, and when
you chase it, it attains a terrific velocity.
It exceeds the speed-limit, and many a
man has chased it clear into the peniten-
tiary walls and heard the gates click


behind him before he realized what he
was doing.
The actions, schemes, plans and enter-
prises of Get-Rich-Quick Wallingford had
no survival value.
Hate, revenge, jealousy, doubt, nega-
tion, have no survival value.
Courtesy, kindness, good-will, right in-
tent, all add to the sum of human hap-
piness. Not only do they benefit the in-
dividual who gives them out, but they
survive in various forms and add to the
well-being of the world.
All acts, whether work or play, should
be judged with the idea of survival value
in mind.-Elbert Hubbard.


the use of limestone.
The opening paragraph sets forth
the situation in the southern states,
as the author sees it, as follows:
'"'A limestone country is a rich coun-
try.' This is a proverb and a truism
much older than American agricul-
ture. But every soil can be made a
limestone soil, simply by liberal appli-
cations of pulverized limestone. The
initial application of four tons per acre
of ground limestone, with subsequent
applications of two tons per acre every
four years, will make and maintain
a limestone soil on every southern
farm, and this is the first great eco-
nomic step to be taken in that posi-
tive soil enrichment which is needed
to treble the average acre yield of the
land now under cultivation and to re-
store to profitable agricultural use the
vast areas of tillable land now lying
neglected or agriculturally abandoned
in most southern states."
Taking up the question of the inti-
mate relationship between limestone
and legumes, Dr. Hopkins writes:
"With liberal applications of lime-
stone (and phosphorous potassium
added, if needed) most southern soils
can be made to produce abundant


from early spring till early winter.
These are among the most valuable
crops in profitable live stock farm-
ing, and nothing is needed more for
the development of live stock in the
South. Moreover, clover and alfalfa
are the best crops to precede corn, as
is well known by every corn belt
farmer.
"Limestone and legumes must con-
stitute the foundation for corn and
cattle in the South."
The pamphlet quotes many well-
known agricultural authorities in sup-
port of the limestone doctrine and
gives a list of sources and the cost
of ground limestone in the several
southern states. There is a foreword
by Vice-President W. H. Manss of the
organization, in which he says:
"It is well known that the South
possesses the only extensive areas of
unused tillable lands in the humid
parts of the United States and af-
fords the finest agricultural climate
with abundant rainfall, which is nor-
mally well distributed.
"The results of every nation-wide
contest is the growing of our most
important cereal crop-corn-estab-
lishes the fact that the climate is cli-


A. A. WATERMAN & COMPANY


ManUPAOTUJERS
OF rTH
"MIoDENl.. 1 OUNUTAIN PEN


117 NORTH DeARnBRn STRET
ONIOAQO. I.LLIOIS


May 14, 1914.
Mr. W.B. Bohart,
Agent for the Indian River Farms Co.
Suite 840 Me Cormick Bldg.
Chicago, Ill.
Dear Sir:--
In reply to my request I am in receipt of
yours of the 12th inst., in which you stated that the
several parties to whom I had spoken about your pro-
position at Vero, Florida, had purchased land from you
aggregating 120 acres. I am pleased to hear this as I
will be glad to have them for neighbors and believe
that they have all gotten a good thing.
I am also pleased to learn that the most of them
expect to begin developing their holdings not later then
this Fall, as I expect myself to start development at that
time.
Thanking you for your courtesy, I remain,

very truly yours,
ca


Prosperity begets prosperity. Tell everybody about it continuously.





The darkest hour in any man's career is that wherein he first fancies there is an easier way
* of gaining a dollar than by squarely earning it.-Horace Greeley.


THE INDIAN RIVER FARMER 19


Serves Only Florida Fruit


"I never serve anything but a Flor-
ida orange and a Florida grapefruit
Sin the dining cars of my lines," said
Hazen J. Titus, superintendent din-
ing car department, North Pacific
Railway.
"I could buy California grapefruit
for half what the Florida fruit costs
me, but the Northern Pacific consid-
ers that the finest is what its patrons
are entitled to, and it gives them the
Finest.
"Florida grapefruit is as far supe-
rior to the California-raised as real
butter is to the imitation, and we
would as soon use the imitation but-
ter as the imitation grapefruit."
Mr. Titus said that he is down in
Florida now making contracts for
grapefruit and oranges for the North-
ern Pacific dining car service, and
that he finds the fruit, as usual, of
the finest flavor and texture. He says
that Florida is the only original land
of the orange and the grapefruit, and
that all others are imitators. That
' there is something in the soil and


the sunshine here which is caught b:
nature, the alchemist, and turned inti
the purest gold of the Florida orang
and grapefruit. When seen Mr. Ti
tus was busy with half a big Florid:
grapefruit, eating it like a schoolboy
eats an apple, only he had peele
off the yellow part and was throwing
out the seeds. He used no sugar
and he asked for no water afterward
to take the acid out of his mouth
"That is as fine as I ever tasted,'
he said, "and I am some judge o:
grapefruit."
Mr. Titus stated that the Northerr
Pacific uses thousands of boxes of
Florida oranges and grapefruit every
year, and makes its contracts for them
early, so as to be sure of an ade
quate supply. He stated that the Cali
fornia growers have given his road
up as a market for their fruit, al
though they repeatedly send him
what they regard as fine samples of
fruit. "It is fine to look upon," he
said, "but when you open it you find
something is lacking."-Times-Union.


Mr. and Mrs. Geo. Hartfield of Hattiesburg, Miss.; Mrs. Margaret Schofer,
Baltimore, Md.
,H

St. Lucie County the Most Popular County in
the State for Homeseekers


The largest number of landseekers
that ever visited St. Lucie county at
one time were at Vero on a recent
excursion. Ninety people were reg-
istered at Sleepy Eye Lodge from
May 6 to May 11, but in spite of the
crowd all guests were accommodated
comfortably. The weather was ideal
during the entire time and nothing oc-
curred to interfere with the enjoyment
of the visitors. On Friday, Saturday,
Sunday and Monday parties went to
*the beach and enjoyed a dip in the
Atlantic. In addition to being the
largest, it was one of the most enthu-
siastic crowds that ever visited Vero.
Most of the visitors purchased land
and all of them went away delighted
with the climate and the possibilities
at Vero.
The principal bridge across the main
'canal has been reopened after being
closed several days while one of the
dredges was passing through.
George W. Allison, a leading bank-
er of Muskogee, Okla., was a recent
visitor to Indian River Farms at Vero
and expects to develop a tract in In-
dian River Farms.
o Prof. O. B. Whitaker of Weaubleau,
Mo., a member of the Missouri legisla-
ture, contracted for a tract at Vero
after looking at land in several other
parts of the state.
Philip Lancrey has finished setting


out 500 citrus trees on his farm in Sec-
tion 28. The company has extended a
ditch to his land in order to give him
temporary drainage until the regular
system is in operation.
D. E. Henson of Marion, Ala., con-
tracted for a forty-acre tract in Sec-
tion 24 and expects to begin develop-
ing it in the fall.
Mrs. O. F. Schepman has gone to
St. Louis, her former home, for an
extended visit.
C. A. Prange, a nephew of F. Charles
Gifford of Vero, has established a con-
crete and cement contracting business
in Vero. Mr. Prange has been a stu-
dent at Rollins College, Winter Park,
Fla.
J. H. Baker of Vero has been award-
ed the contract for erecting a new
negro school building at Rio.
Work is well under way on a five-
room bungalow being erected by the
Indian River Farms Company on its
demonstration farm. The bungalow
will be occupied' by Fred and Henry
Mueller of the Indian River Develop-
ment Company. -
C. E. Crane is building a bungalow
on the twenty-acre grove near Vero
owned by himself and his brother,
Fred M. Crane of Council Bluffs, the
drainage contractor. Mr. Crane's fam-
ily will join him here as soon as the
house is finished.


Y
o
e
i-
a
Y
d
g
d
1.
f
1


FLORIDA ROADS.

A total of 2,848 miles of good roads
were built in Florida last year at a
cost of more than $1,000,000, accord-
ing to an official report just made
public. Half of the roads were sur-
faced with sand-clay, 857 miles with
marl or crushed stone, and of the re-
mainder 85 miles were constructed
of brick.
A number of Florida counties have
voted bond issues for road construc-
tion in recent months, and it is esti-
mated that the expenditure this year
for highways will amount to $3,000,-
000 or more.
Nothing has demonstrated more no-
tably the progress that Florida is
making than the building of good


SR. J. Young of Alton, Ill., was here
Recently, looking after his young grove
Which he set out last winter. He
found the trees in excellent condition,
Snot one having failed to live.
The Indian River Development Com-
pany has taken the contract for im-
proving twenty acres of Charles T.
Gossett's eighty acres in Section 16.
The tract has been fenced and plant-
ed to velvet beans. Mr. Gossett,
whose home is in St. Louis, will build
a house and come to Vero to live in
December.
George Hartfield of Hattiesburg,
Miss., has begun the erection. of a
handsome home in Oslo and is im-
proving his land on the Indian River
Farms Company's tract west of town.
Mr. Hartfield arrived during the latter
part of June and rented a house near
Oslo which his family will occupy until
their new home is completed. He
brought a cow, a horse and some
chickens with him from Mississippi.
L. A. Geserick and family arrived
in Vero from East St. Louis and after
looking over the land Mr. Geserick
closed an option on an Indian River
Farms tract and at once began the
erection of a house.

Improvement of the Vero townsite is
now proceeding steadily. Marl is be-
ing laid on Cherokee street at present
and the hard surfacing of other streets
will be taken up as soon as this is
finished.
Two more alligators have been
placed in the 'gator pool at the arte-
sian well in Vero and the collection
now numbers four large and healthy
specimens. F. W. Owens recently led
a 'gator hunt which resulted in one
measuring nine feet and six inches
being dug from a cave near the spill-
way.
Walter W. Kitching, keeper of the
government house of refuge at Vero,
was married June 20 to Miss Anna
Ford of Ft. Pierce. In addition to his
other duties, "Captain" Kitching has
charge of the Indian River Farms
Company's bath house on the beach
near the house of refuge and he is
known to most of the visitors to Vero
during recent months.

The rapid growth of the population
of Vero has made it necessary for
Postmaster Jones to install a new sec-
tion of lock boxes in the postoffice.
The postmaster's monthly reports |
show that the Vero postoffice is now
doing almost as much business as it
did during the winter season and it
is increasing each month.
James E. Andrews, president of the
newly organized Farmers' Bank of
Vero and former Florida manager of
the Indian River Farms Company, was
married in Jacksonville June 9 to Mrs. t
Selma Schwartz of that city. After
the wedding Mr. and Mrs. Andrews f
left in their car for Atlanta, where f
they spent several weeks before re- ]
turning to Vero to reside. s


roads in the state. These roads are
paying handsome returns on the
money invested in them. They would
pay a very satisfactory return if noth-
ing but the increase in the value of
lands which they cause was taken
into account. Here is a case of a
farm owner who attempted to sell his
farm for $1,800 and was unable to
secure that amount for it. A first-
class highway was built through the
farm and he then refused an offer of
$3,000 for the farm, though there had
been no change in the status of the
farm except the building of the road.
Not only is Florida building roads,
but is constructing very substantial
ones, brick being used for the purpose
in some counties.-St. Lucie County
Tribune.


THE GROWING OF POTATOES
IMMENSELY PROFITABLE.

A profit of $50 on 'a fourth of an
acre of potatoes was the experience
of W. E. Fletcher, a new Verb farmer,
this year. It being his first season
and having had no previous experi-
ence in farming, Mr. Fletcher de-
cided to start in a small way with po-
tatoes. He planted two bushels of
seed on a quarter acre of land and
sold enough potatoes from it to net
him $50. He gave the crbp only one
application of fertilizer, this being put
on a few days before the potatoes
were planted. The only cultivation
they received was to have the loose
dirt from the middles thrown up to
the rows with a plow twice. Mr.
Fletcher believes there is big money
in potato growing in this section and
he will engage in it'extensively.
In spite of unfavorable weather con-
ditions which cut down the yield, Mr.
Fletcher also made good money from
his first crop of beans. From one and
a half acres he sold 143 hampers,
which netted him an average of $1.34
a hamper or a total of $191.62.

Building in the town of Vero is -go-
ing steadily forward. Contractor J.
H. Baker is at work on a handsome
five-room bungalow on Cherokee
boulevard for the Indian River Farms
Company. This is the second attrac-
tive residence to be erected by the
company this summer, and it is
planned to continue putting them up
as fast as they can be rented or sold.
There promises to be a big demand
for houses in Vero next fall and the
company is trying to prepare to meet
it. Bungalows will also be. erected
this summer by W. G. Graul of St.
Louis and: Herman J. Zeuch, general
manager of the Indian River Farms
Company.

W. E. Patton has returned to his
home in Bedford, Ind., after spending
most of the winter at Vero improv-
ing his farm. He will return later in
the summer with his family to re-
main.
R. P. Hayes, resident engineer for
the Indian River Farms Company, has
gone to Davenport, Iowa, to remain
until October. During his absence W.
B. Worrall of Davenport will be in
charge of the work at Vero. Mrs.
Hayes accompanied him, and while
they are away their house will be oc-
cupied by P. M. Schick of Kansas City,
who has the contract for a part of
the company's development work.
Work on the sub-lateral canals at
Vero was started May 30 and is pro-
gressing rapidly. The first sub-later-
als are being cut east and west along
the section lines from Lateral A. A
Gade drag line excavator is being used
or the work and when running at
'ull capacity it makes from 1,000 to
1,200 feet a day. P. M. Schick of Kan-
as City is the contractor.


Your competitor will eventually drive you out of business; he advertises, you don't.





Minimize Scandal in the Home of Your Neighbor and Pulverize It in Your Own.

20 THE INDIAN RIVER FARMER


I. S


Indian River Farms

Company

CAPITAL STOCK $1,000,000.00

Colonizing
Indian River Farms
Vero, Florida
Building the Town of
Vero, Florida


OFFICERS AND DIRECTORS
President, J. H. HASS
President Scott County Savings Bank
Davenport, Iowa
Vice-President, C. A. BANISTER
Treasurer Moline Plow Co.
Moline, I11.
Secretary, CHAS. DUNCAN
Secretary Crossett Timber Co.
Davenport, Iowa
Treasurer and General Manager
HERMAN J. ZEUCH
President Morton L. Marks Co.
Davenport, Iowa
General Sales Manager
JOHN LeROY HUTCHISON
Superintendent of Agents
A. M. HILL
A. W. YOUNG
Assistant General Manager
E. ANDREWS
Ft. Pierce, Florida
E. W. THOMPSON, Capitalist
Thompson & Jackson
Toulon, 11.

General Offices: Vero, Florida
General Sales Offices:
Putnam Bldg., Davenport, Iowa

REFERENCES:
Scott County Savings Bank
Davenport, Iowa
Iowa National Bank, Davenport, Iowa
St. Lucie Co. Bank, Ft Pierce, Florida
Bank of Ft. Pierce, Ft. Pierce, Florida
Colorado Springs National Bank
Colorado Springs, Colo.

Address All Communications to the
GENERAL SALES OFFICE:
Putnam Bldg., Davenport, Iowa


Improved Packing Houses and

The Florida Citrus Exchange
When the Florida Citrus Exchange was organized some years ago, a careful investi-
gation showed that fruit from this State generally was going into the markets so
poorly packed that good prices were out of the question.
Dealers demanded fruit packed to insure a minimum of decay and to favorably attract
the attention of consumers-failing to get this kind of pack from Florida, they chiefly
bought and pushed the sale of California fruit.


The first task of the Florida Citrus Exchange was
to improve the quality of the pack, therefore, and
one by one growers were brought into line for the
adoption of up-to-date methods, for the building of
modern houses and the installation of proper machin-
ery in these packing houses.
Today the equipment of practically every Ex-
change packing house in the State is such as to make
possible shipment in good condition and attractive
form of all the fruit that passes through it. Any
association lagging in the procession has been stirred
to catch up through the better prices received by
houses more modernly operated.


At first market centers for citrus fruits were
skeptical as to this work of the Exchange. Hand-
lers and dealers so long had been accustomed to
poorly packed fruit from Florida that they despaired
of getting oranges and grapefruit from this State that
had been properly handled.
Slowly the trade awakened to the fact that the
Exchange meant to make its pack as good as any
in the United States, however, and gradually dealers
fell into line and paid higher prices to obtain Ex-
change fruit. Today in any important market dealers
gladly buy Exchange fruit at top figures because they
know they can depend upon the pack.


There are good packing houses in Florida not affiliated with the Exchange and many
of the big independent operators have installed up-to-date equipment in the past
few years. Almost altogether they were led to do this by the good example of the Ex-
change, and by the higher prices its fruit was bringing in the markets. The Florida Citrus
Exchange started the ball rolling, and it maintains the most rigid inspection system.




F RU1S EXCHANGE


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