Title: Indian river farmer
ALL VOLUMES CITATION DOWNLOADS THUMBNAILS PAGE IMAGE ZOOMABLE
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00091446/00002
 Material Information
Title: Indian river farmer
Series Title: Indian river farmer
Physical Description: : ill. ; 34 cm.
Language: English
Publisher: s.n.
Place of Publication: Vero Beach Fla
Publication Date: May 1914
Frequency: monthly
regular
 Subjects
Subject: Agriculture -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: v.1- 1913?-
 Record Information
Bibliographic ID: UF00091446
Volume ID: VID00002
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 03415529

Downloads
Full Text






THE DNDIDARIAVER

FARnMERai, I j3



Vol. 2, No. G MA Y, 1914 si-oo per -ear



Back to the Farm
Famous Capitalist says:

"Turn to the Soil"
If things Opportunity
If a thi J. J. Hill, the world's greatest railroad magnate, in a Opportun
fail tO come recent address said: "Iarms are producing far more often leaves
substantial wealth than gold mines, and men who are
your way town
now seeking gold mines should turn to the soil to town
t why not go make their fortunes." on a fast
It is a known fact that one of the chief reasons for the
after them? much-talked-of "high cost of living" is that the'demand train
is abnormally greater than the supply. It is no great
wonder that the men who are farmers to day are
becoming steadily rich. The prices are very high and a
ready' market is easily fuIund by the farlImn r.

Farming
is the one
pursuit
that is not
over-
crowded

The key to success

Be strong and of a good courage; that thou ,,
mayest observe to do according to all the
law, for then thou shalt make thy
way prosperous, and then thou
Sshalt have good success.
-Josh. i, 6 to 8.


"I


;jP0---o0"


^~. Nal, i




2 THE INDIAN RIVER. FARMER



Indian, River Farms
Right in the Heart of the .
Great Indian River Fruit Section
of Florida
The section that is reaching out to hand
Independence to You

We're waiting for you to come to Vero to show you the wonderful
possibilities of INDIAN RIVER FARMS. We want you to talk
with the man who has already made a success in INDIAN RIVER
FARMS. COME NOW BEFORE the PRICE ADVANCES
July 1st
Cattle Men
Dairy Men
Truckers
Fruit Growers Ri
We Want General Farmersian Rr
Professional Men Farms
Business Men
AT VERO,
FLORIDA

We want men who do things to join us in building a wonderful community. Remember we want
No Drone
The bees kill their drones. Our human drones kill themselves.
Among ihe bees that gather honey and the men that gather money nature works wisely in the same
way. Those that work thrive and the drones die out. Some of them die too slowly, but they all go.
We're All Workers. If You Are, Join Us
Prices Advance July 1st
Full Particulars
INDIAN RIVER FARMS CO., Putnam Building, DAVENPORT, IA.


Advertising is a self-starter; not electric, but nearly.









INDIAN


RIVER



RIVER


FARMER


Facts for the man interested in the development of the most wonderful state in the union.

VOL. 2 No. 6 MAY, 1914 $1.00 PER YEAR



Growing Irish Potatoes Profitably in Florida


Interesting Bulletin by Professor A. P.

Spencer of the Florida Experi-

mental Station


The Irish potato is sometimes called
the white potato to distinguish it
from the sweet potato. It has been
grown in Florida for nearly forty
years in some sections. Until recently
it has not been considered a profitable
crop for Florida except in very limited
areas, and then only on soils that
were peculiarly suited to it. Unques-
tionably some soils are better adapted
to this crop than others, nevertheless
it is certain that a large area of
Florida, much of which until recently
was considered unsuitable, is in fact
suited to the growing of Irish pota-
toes. Irish potatoes grow best in soils
well filled with humus, where there is
ample moisture, and where the sur-
face water can be controlled.
The Irish potato growing sections
of Florida are chiefly on flat-woods
soils. Most of these soils are under-
laid with hardpan, which in places
lies close to the surface, and in other
places is at a varying depth. Where
this hardpan lies close to the surface
it is advisable to break it up by sub-
soling, or by the use of dynamite;
but when it lies from three and a
half to five feet below the surface, it
is a decided advantage by holding
close to the plant much irrigation
water that would otherwise drain
away.
Many of these soils have little hu-
mus when first broken, but by the
system of rotation usually practiced,
large amounts of vegetable matter are
turned under each year. This rap-
idly increases the humus content of
the soil, until a first-class potato grow-
ing soil results. It is important that
flat-woods soils should have good
drainage.
Low hammock land also makes a
good soil for Irish potatoes, because
of the amount of humus and its ca-
pacity to hold water. The drainage in
such lands does not usually interfere
with the crop, but in times of con-
tinued drought irrigation may be nec-
essary.


Lots of fellows have overlooked an oppor-
tunity simply because they were too close
to it.
Don't be like the sick man who heard of
the curative properties of the waters of
Karlsbad and went there to take them.
After he arrived he consulted a physician,
who carefully diagnosed his case and then
told him that his particular ailment would
respond better to the waters of a certain
spring in America. "Which spring?" asked
the patient. "One of the springs in Sara-


High pine lands are less suitable for
Irish potatoes than the flat-woods or
hammocK, because of the lack of hu-
mus, and frequently the lack of mois-
ture when the crop is growing. Where
high pine lands can be supplied with
humus and irrigated, they can be
made to produce profitable crops of
Irish potatoes; especially if underlaid
with clay.
Scrub oak lands are not suitable for
growing Irish potatoes. Their dry,
sandy character and lack of humus
make them unprofitable for this.
All soils intended for Irish potato
growing require deep and thorough


preparation. Depth of soil is most im-
portant because of the moisture re-
quirements of the crop. The soil must
be thoroughly pulverized, and made
open and loamy. Frequent cultivation
before the crop is planted is neces-
sary to secure a full stand and an
abundant setting of tubers. Soils of
a close and compact nature should be
improved by turning under a green
crop and allowing it to decay before
the land is plowed. Wiile the Irish
potato does best on a moist soil, it is
not possible to get an even stand or
a good crop where the water stands
for a week or ten days after heavy
rains. New lands that have not been
cultivated or planted before will be
improved by planting with sweet po-
tatoes the first year, with velvet beans
or cowpeas plowed under the second
year, and with Irish potatoes the
third year. These two crops should
prepare the soil well for the Irish
potatoes, providing it is naturally
suitable.
The Irish potato requires a complete'
fertilizer on most Florida soils. In
the flat-woods section growers get
good results from a formula analyz-
ing approximately 4 per cent of ammo-
nia, 7 per cent of phosphoric acid, and
8 per cent of potash. The material
necessary for a ton may be made as
follows:
1,055 pounds cottonseed meal.
655 pounds 16 per cent acid phos-
phate.
290 pounds sulphate of potash,
or
800 pounds blood and bone.
900 pounds 16 per cent acid phos-
phate,
300 pounds sulphate of potash.
This mixture would be suitable for
hammock lands, but for high pine
lands where the humus is deficient the
ammonia should be increased to 5 or
6 per cent. The amount to be ap-
plied will depend upon the conditions
of the soil. Where the soil has a
large supply of humus and is in good


toga," replied the doctor. "That's certainly
tough," said the sufferer; "I live in Albany."
If you're made of the right stuff you'll
find plenty of room to create something for
yourself in the job you've got; you can grow


physical condition, 1,500 to 2,000
pounds to tne acre may be economic-
ally applied; but on newer lands,
where the depth of the soil is less
than eight inches, from 1,000 to 1,200
pounds will be about the maximum
amount that can be profitably used.
The most successful potato growers in
Florida have made it a regular prac-
tice to turn under large quantities of
crab grass, beggarweed, and other
vegetable growth. This supplies the
soil with humus and improves its
physical condition, and so insures a
heavier yield. Stable manure is not
generally used as a fertilizer for Irish


potatoes, but when applied at the rate
of five to ten tons per acre it will
give good results. All vegetable
growth or stable manure should be
plowed under one month or more be-
fore the date of planting. Commer-
cial fertilizer may be applied imme-
diately before the seed potatoes are
placed in the ground. Most growers
prefer to apply this broadcast. Just
before planting the soil should be
thoroughly pulverized with a disc har-
row, and the fertilizer applied and
mixed thoroughly with the soil. Then
the beds in which to plant to seed
are made.
On flat-woods lands, when the seed-
bed is prepared, the land should be
ridged fifteen or eighteen inches high,
or sufficiently to give drainage to the
beds. On high hammock or high pine
land the cultivation may be almost flat,
although most growers prefer to plant
the seed potatoes on a low ridge aoout
eight inches high. The rows may be
set three feet apart, and one seed
dropped every fifteen or eighteen
inches. If the land is not in the best
state of cultivation it will be better
to have the rows four feet apart. The
seed should be covered four to six
inches deep.
The greatest acreage of Irish pota-
toes in Florida is winter planted.
From Tampa southward, planting
should be done between December
15th and January 15th; between
Gainesville and Tampa, from January
15th to February 20th; and in sections
north and west of Gainesville from
February 1st to March 10th. The
Irish potato plant will withstand a
light frost but not a freezing tempera-
ture, so that it is well to avoid too
early planting for the spring crop in
the northern parts of Florida because
of the freezing temperature that may
occur up to March 1st. It requires
about eighty days from planting to
mature the tuber to a marketable
size. If the vines are well grown, a
freeze will destroy the crop; but if
they are just putting out their first
leaves and getting most of their nour-
ishment from the tuber, they will
sprout up again in case they are
frozen off, and the injury will be
slight.
The fall planted Irish potato crop


just as big there as you can in something
of your own building.
They say that opportunity knocks once at
every man's door. I don't know the name
of the scientist who managed to get such a


is not so important from a commer-
cial standpoint as the winter plant-
ings. The produce of nearly all fall
planted Irish potatoes is consumed
locally, hardly any being shipped to
Northern markets. There is, however,
usually a good local demand at a fair
price in Southern markets; so that if
one has a soil suitable for a fall crop
of Irish potatoes it is advisable to
grow them to supply the local trade.
In central and west Florida, plant-
ing should be done not later than
September 1st, and in southern Flor-
ida by September 15th. This will per-
mit the crop to come on' by Christ-


mas, when the land may be planted
to winter vegetables.
There is hardly any difference in
the method of preparation and fertili-
zation of the soil, except that the
rows should be not less than four
feet apart, and the seed potatoes
dropped eighteen to twenty inches in
the rows. The probability of less
moisture in the soil during the fall
because of the higher average tem-
perature during September and Octo-
ber than during the growing season
of the winter crop, makes it necessary
to give fall plantings more distance
in the rows; furthermore, soils that
are naturally drier are less suitable
for fall planting than for winter
planting.
In extreme south Florida a consid-
erable acreage is planted in the fall
to produce "new potatoes" for mid-
winter markets. The plantings are
generally treated about like those in-
tended for a fall crop.
Growers should exercise special
care in the excellence and purity of
strain of their seed potatoes. Aside
from the possibility of introducing
diseases, the nature of the seed pota-
toes determines to a large extent the
productiveness of the crop. Seed po-
tatoes should be secured from re-
sponsible growers or seedsmen. Seed
from an inferior crop is most likely
to give a low yield and produce tu-
bers of a second grade. Florida
grown seed potatoes are not generally
used for winter planting. Most of the
seed is purchased from Maine. For
fall planting when the seed is taken
from the spring grown crop it should
be kept over summer spread out in a
dry place. By planting only sprouted
tubers a fair stand is usually obtained.
The most successful growers select
their best potatoes for seed, and cut
them to two well matured eyes in
each piece. Where the tubers are
large, and to be planted in three and
one-halt foot rows, about twelve bush-
els per acre will be required for seed-
ing. Where the seed potatoes are of
moderate size, ten bushels per. acre is
considered good seeding. When the
seed is to be cut, it is best to have
it done a few days before planting.
Mix a little lime through the pile.

fine line on the habits of opportunity; but if
opportunity does announce itself, the chances
are that it misses many a door, and, in
some cases, when it does knock, I presume,
"there's nobody at home."
My impression is that opportunity as a
rule doesn't knock at all--or very rarely.
Opportunity consists of thinking, doing, hav-
ing plenty of patience and perseverance,
possessing the ability to size up a situation
and having the nerve and willingness to
take advantage of it.-John A. Sleicher in
Leslie's Weekly.


The lime has a preserving effect on
the cut surfaces.
The varieties that have given best
results in Florida are: Spaulding's
Rose 4, Bliss Triumph, Lookout Moun-
tain and Irish Cobbler. Spaulding's
Rose 4 has been the favorite on flat-
wooas land. It grows rapidly, is a
good shipper, is well established in
the markets, and is most generally
recommended.
Where a stand is imperfect it is
impossible to get the maximum yield
even though all other conditions may
be the best. There is always a heavy
(Continued on page 17)


OPPORTUNITY


The Farmer is read by 12,000 people monthly. How many of these are customers of yours, Mr. Advertiser?


-----~-----





But you have heard me say that if you want things done, you will have to call on
a busy man-the other kind has no time.-Elbert Hubbard

4 THE INDIAN RIVER FARMER


Co-operative Selling the Successful Plan

Co-operative selling of the products of Indian River Farms and buying
of supplies became assured at a largely attended meeting of the Indian
River Planters' Association in the school house at Vero, Saturday afternoon,
April 4.
The organization was perfected by the election of Fred W. Hamley as
president; I. B. Fox, vice-president, and Joseph Hill, treasurer. 0. F. Schep-
man was elected secretary at a previous meeting. A. E. Conway, Charles
Harris and I. B. Fox were appointed by the president as members of a
committee to draft a constitution and by-laws and report at a meeting to
be held the following Saturday.
Immediate steps were taken to make arrangements for disposing of
this year's tomato crop. It is the desire of the members to give Vero a
country-wide reputation for high class fruits and vegetables and to that
end an effort will be made to ship this season's crops in the best possible
condition. Plans for employing expert packers to pack the tomato crop
were discussed, and a committee composed of Charles Harris, W. R. Duncan
and Joseph Hill was appointed to ascertain and report on the best method
of procedure. Eventually the association will establish packing houses.
Here the products of Vero farms and groves may be prepared for market
according to the highest standards.
The association was fortunate in having present Mr. George T. Tippin
of Springfield, Mo., who has had a long experience in the conduct of co-
operative organizations in other states. Mr. Tippin was also formerly en-
gaged in the commission business and is thoroughly familiar with market
requirements. He happened to be in Vero looking at land and evinced
the greatest interest in the new organization.
On being requested by President Hamley to make a talk Mr. Tippin
explained in a general way the value and importance of co-operating in the
marketing of fruits and vegetables and described in detail how co-operative
associations are conducted in other places.
"I am here with a view to locating and am glad to see this movement
for conducting your business on a co-operative basis, being started. Co-
operation means your success and the sooner you get your organization
under way the better it will be. If I locate here next fall it shall be my
pleasure to join in the work and give all the assistance I can, for I know
through long experience the importance to all of us of having an effective
organization.
"The strawberry growers of my community, through complete organi-
zation, have developed a perfect business system for the marketing of their
product. They buy everything collectively and sell in the same way. At
first some of the larger growers refused to come into the association, evi-
dently believing they were too big to need it. But they soon learned their
mistake and were soon anxious to come in. Today there is not a shipping
station in the district that is without a co-operative association. Each asso-
ciation has adopted a trade mark, enforces rigid inspection of all fruit and
requires every shipper to live up to the standards that have been set. To
show you the value of this I will say that one association in Missouri has
a standing bid of twenty-five cents more on the crate for its strawberries
than any other association receives. This means that no matter what price
may be paid at any other place the fruit shipped by its members bring
twenty-five cents a crate more.
"My judgment is now that you can grow any marketable vegetable
successfully here. The grower or the association that produces good stuff
and packs it properly has a decided advantage over the one who does not.
Through organization you will not only help yourselves but you will help the
locality. It will make you independent of the express companies and give
you an assured market for your goods at the best prices.
"To carry on the work of your organization successfully it will be
necessary to employ a paid secretary or manager to look after its business.
He will be required to take an inventory of the amount of fertilizer and
other supplies needed as well as the acreage of each kind of vegetable
grown. Through organization you will be able to grow uniform varieties
and ship in uniform packages, both of which are most important considera-
tions.
"Two methods are employed for raising funds to carry on the work
of such associations. One is to charge a commission on the goods that pass
through the co-operative packing house and the other is to charge a certain
amount per crate. Either method is satisfactory and that is a detail which
you can work out to suit yourselves."
Before the meeting adjourned President Hamley made a short talk in
which he spoke of the advantages of co-operation and made a plea for aid
from all the members in the discharge of his duties. He said the officers
cannot be expected to accomplish much by themselves and urged the im-
portance of a full attendance at all meetings. JOSEPH HILL.


WHAT WILL ST. LUCIE COUNTY
DO?

St. Lucie, one of the best producing
counties in the state, has thus far
made no attempt to have a county
fair; but from recent utterances it is
probable that next winter St. Lucie
county will have formed a fair asso-
ciation and bring together the prod-
ucts of that county for the purpose
of demonstrating to the ever-increas-
ing numbers who are coming to that
county the real value of the soil and
the favorable climate for producing
almost everything grown in temperate
and semi-tropical zones. Long ago
St. Lucie county became noted for its
oranges and pineapples and now its
products in vegetables cover all vari-
eties. A midwinter fair is the great-
est demonstrator a county can pos-


sibly have-an advertisement that
carries absolute conviction.-Florida
Homeseeker.

INDIVIDUALITY

Make room for individuality!
This is the cry, and yet, strange
enough, we live in a world of or-
ganization, and there is going to be
more organization in the future
than there ever has been in the
past. But in order that great or-
ganizations may prosper, I have an
idea that the strong individual will
never go out of vogue. Big busi-
ness is run by big men. Things do
not run on momentum for long.
And when we cease to have big
men, we'll have no big business.-
I hert Hubbard.


Many a man never does anything
worth while because he thinks it
isn't worth while.

GREAT IS ST. LUCIE COUNTY.
St. Lucie county is daily demon-
strating its many advantages as the
best agricultural county in Florida. A
visit to the shipping stations along
the line of the Florida East Coast
Railway will open the eyes of anyone
-even our own citizens. Carloads of
oranges, grapefruit, Irish potatoes, to-
matoes, beans and peppers are daily
going to the markets of the north.
Fort Pierce has shipped the past week
more than one thousand barrels of
Irish potatoes-next week another
thousand barrels will go forward,
which will close the potato season. No
other place in Florida outside of St.
Lucie county has yet shipped pota-
toes for this season, and the bean
shipments of Florida are now confined
to Fort Pierce, Jensen, Viking, Vero,
Fellsmere and Sebastian-all in St.
Lucie county. The great reclaimed
lands at Fort Pierce Farms, Fells-
mere and Indian River Farms are re-
turning theib quota of this wealth, and
it is needless to say that next year
thousands of acres will be planted in
Irish potatoes, and the big potato dis-
trict of Florida will be transferred to
St. Lucie county.-St. Lucie County
Tribune.


BUMPER LIME CROP FOR FLORIDA
GROWERS.
The key lime crop this year will net
the owners anywhere from $150,000
to $200,000, according to W. N. Hull,
the original producer in Florida of
this fruit. Limes are being contract-
ed for now at $10 per barrel, where
the buyers can find anyone who is
willing to sell at that figure. Last
year between the 29th of August and
the 17th of September limes brought
$17 per barrel. Mr. Hull recalls the
sale of the first two barrels of limes
ever sent from Miami, which was
some sixteen or seventeen years ago,
the fruit bringing $1.95 per barrel.
Since then the price has steadily in-
creased and there seems to be no
limit to the demand.
Few Florida limes are shipped as
far west as Texas or north of the
Carolinas, the supply not being equal
to the demand of even the southeast-
ern corner of the country as yet. Last
year 60,000 barrels of San Domingo
limes were consumed in New York
City alone, and the whole Florida crop
will be but about 50,000 barrels this
season.-South Florida sentinel.


An Advance in Price of Certain
Sections in Indian River Farms
July 1st.


Indian River Growers' Association in Active

Campaign for Members

At a meeting of the Indian River Growers' Association, held April llth,
a constitution and by-laws were adopted and A. E. Conway, Bert Sexton,
C. V. Post and W. R. Duncan were elected to serve with President Hamley
as members of the Executive Committee.
The organization promises to become an important factor in the devel-
opment of Vero and vicinity as a fruit and vegetable producing center. Not
too much stress can be laid upon the great advantages of a complete and
perfect selling organization. Possibly .the most perfected organization in
the world today is the California Citrus Fruit Exchange. Through it has
been created a market for all the products to be grown for years to come.
Florida is fast following in the footsteps of California in the selling of
her produce. In the forming of the Indian River Growers' Association the
greatest factor in the development of the section of country in which that
association is working has been accomplished. In order to complete and
make perfect this organization, it is essential that every grower now located
at Vero, Oslo, Viking, Gifford, Quay and Wabasco associate themselves
with this organization. The organization not only needs their membership
but it needs their influence. It needs their help, and each and every one
associating himself with this organization will be justly rewarded for his
efforts and his energies expended.
It is also just as necessary and as essential that each and every pur-
chaser of lands in Indian River Farms ally himself with this organization.
The membership fee is $1.00 annually. Become a member of this organi-
zation today by filling in the coupon herewith and mail same together with
your check for $1.00 to Mr. O. F. Schepman, Secretary of the Indian River
Growers' Association, Vero, Florida.
Read carefully the articles of the Association on page 13 and send your 4
membership today. It's TODAY your help is needed. This Association is
going to further your interests every minute of the day. See the necessity of
acting quickly. Do it TODAY-send in your membership fee and pull for
the Indian River Growers' Association.




Indian River Growers'Association

VERO, FLORIDA

MR. O. F. SCHEPMAN, Secretary:
Enclosed herewith One Dollar membership fee to
Indian River Growers Association.






Cut this coupon, sign full name and address, send it with $1.00 to
0. F. Schepman, Sec., Vero, Florida


il LI


Mr. Advertiser, the readers of The Indian River Farmer are buying the things you sell. Are YOU selling them?






It's Easy to Tell Others How They Might Have Succeeded After They Fail


THE INDIAN RIVER FARMER 5

DIVERSITY OF FARMING IN FLORIDA-GENERAL FARMERS NEEDED


Both in central and southern Flor-
ida there exists too great a tendency
for new settlers to turn their attention
solely to the raising of vegetables or
to citrus culture. Sometimes there are
inquiries as to the possibilities of both
on the same tract of land, but as a
rule the inquirer's question is con-
fined to one or the other.
The responsibility for this lays main-
ly with the land companies and their
agents, and the railroad companies.
They do the greatest amount of ad-
vertising and while this is perfectly
sound and is helping the upbuilding
of the state to an enormous degree, it
is a pity they do not extend their hori-
zon a little further.
Take up at hazard any of the folders
or other descriptive literature so wide-
ly distributed and you will invariably
find the greatest emphasis is laid on
the fact that this or that tract is good
for citrus fruit or this and that tract
is adaptable to trucking. This is all
right so far as it goes, but does not
go far enough.
There is no blame to be attached to
these companies or their selling agents
-it is only they do not tell enough
about the broader field of agricultural
opportunities which exist in Florida
in addition to the citrus and trucking
industries. This narrows the point of
view and range of possible action on
the part of the newcomer or would-
be settler, as it is, of course, for these
the advertising is mainly intended and
written.
If we all, pulling together, open up
and tell those seeking information
about 1Florida what opportunities exist
in diversified farming, I verily believe
we will in an immeasurably short time
more than double the tide of immigra-
tion into this state, and encourage a
class of settlers who will have greater
confidence in their first endeavors
amidst their new surroundings.
They will feel that even from the
very start, notwithstanding the
changed conditions of climate and so
forth, they can carry on certain prac-
tices in farming to which they have
been accustomed. Tell them more
about forage crops, the raising and fat-
tening of livestock. Tell them the op-
portunities existing in poultry. Tell
them about hogs and how easily they
can be fed on even a small area. Tell
them of the saving prospects and how
cows can be fed and pastured off the
fields for the whole twelve months of
the year. Tell them of sugar cane and
syrup making. Tell them of other
fruits besides oranges and grapefruit.
Tell them of home canning possibili-
ties and vegetable and fruit growing
for that purpose. But tell them the
truth, and tell it all-the whole truth,
not half truisms.
A few of the colonist companies
have commenced to do this and are
making good, as evidenced by their in-
creasing number of settlers and by
the increased contentment and pros-
perity of those settlers. They are
demonstrating the truth of what they
claim for Florida.
Diversified farming, it stands to rea-
son, must be carried out on a some-
what larger scale than 10 acres, while
this acreage is more than enough to
gain a substantial livelihood in Flor-
ida; the scope for carrying such must
of necessity be somewhat restricted,
and this I endeavored to explain in last
week's notes. The question is to de-
termine the unit of size for an average
farm in Florida best adapted to diver-
sified farming.
To my mind the ideal farm is one of
40 acres. It is easy of management,
especially in a country where hired
labor is high priced. A perfect rota-
tion of crops can be maintained so


.7"-,-F 1r


Growing Celery in Florida
Has Produced Un-
told Wealth.
Ph[ito, Taken Early in April.


that not only can they be grown for
marketing, but also for home require-
ments in the feeding of livestock. The
equipment necessary for such a farm
is not excessive nor costly. Our
northern friends will understand bet-
ter the capabilities of a 40-acre farm
in Florida when I state that it is more
than equivalent to 160 or 200-acre farm
in their section, with tne added advan-
tage that the cost of maintenance and


Red Clover.
equipment is considerably less and the
profits per acre proportionately higher.
On such a farm in Florida it is easy
to keep six cows or even more, hogs,
poultry and mules or horses for the
purposes of the farm and not go out-
side the boundary lines for the keep
of any except perhaps a little grain.
Added to this can be the grove, say 10
acres, which, as explained before, is
the endowment policy of the farmer,


P. D 6A. IN
.,

How often, oh, how often comes this expression, and so frequently from
the one of immatured years, on account of which some indiscretion on
his part had been performed. Possibly out late the night before, looking at
the bright lights which the city environments afford. Late to the office or
factory the next morning. He meets the "Boss" when trying to slip in, who
looks him squarely in the eye, puts his hand on.his shoulder and whispers
in his ear: "You are not suited for the work you are doing-you better hunt
for another job."
How different on the farm, where the clear, sunny skies and Nature's
own rare scenes are conducive to good living and good health, where the
work is not more difficult than in the office or factory, and where the toiler
has independence every day in the year. The most vital question that con-
fronts every father today is: "What shall I make of my sons; what advice
shall I give them in order to start them right? Shall it be along the line
of a profession, a trade or an agricultural pursuit."
A few years ago, our engineering departments in all of our colleges
were overcrowded; engineering courses seemed to be the one most sought
by most students; at the same time, our agricultural departments in these
various colleges had very few students, but today we find the reverse con-
dition exists. The engineering departments in the various colleges are not
at all overcrowded while the agricultural departments are very much over-
crowded, and all this not only because men are realizing the great possi-
bilities in agricultural pursuits, but because of the opportunities furnished
those who follow that line to live the life that tends towards health and
happiness.
Agriculture today is vastly different from what it was a few years ago.
The hayseed farmer has passed, for today it is the gentleman farmer-the
man who has made a keen study of the soils, its treatment and its possi-
bilities, the man who has found the way to make the golden grain harvest
abundantly and the blossoms to form perfect fruit.
Few of us realize that twenty-five years ago 65 per cent of the people
of the United States lived on farms and 35 per cent resided in the cities,
while today just the reverse is the condition, for statistics show us that
65 per cent of the population lives in the cities and have to be fed by the
35 per cent who live on the farm, and possibly few of us realize that this
reverse condition of twenty-five years ago is what has made the much-
talked-of high cost of living today, and again possibly too few of us realize
the magnitude of feeding this ever-increasing population of this most won-
derful country of ours, and too few of us have looked ahead fifty years
and viewed the magnitude of this same problem then: what it will mean.
As we look back over the land values of this country for the past
twenty-five years, then look ahead fifty years and see this present popu-
lation of a hundred million people in the United States increased to between
one hundred fifty and two hundred million and this great army of people
to be fed from the same number of acres of land that we are now feeding
this hundreds millions of people from, we wonder what might be the price
of these agricultural lands at that time.
When we make a thorough study, of this problem, there will be more of
us go to the farm and more of us educate our sons along agricultural lines
and advise them to follow the vocation in life which is most conducive to
health and prosperity and which will not only tend to, but will make them
independent every hour in the day and will eliminate that nightmare, "I'M
FIRED AGAIN." ROBERT REED.


a home orchard where many fruits can
be grown not only for home use, but
also on a small but paying scale, for
market, and the raising of marketable
crops practically the year round.
The first step towards success is to
start right, and the right way to start
a farm of this nature is to plan and
lay it out right. Where diversified
farming is practiced it is essential that
the farm be subdivided into fields, and
that these fields be fenced off from
each other and yet be intercommuni-
cating and again of easy outside ac-
cess so as to avoid the necessity of
having to cross one field in order to
reach another.
A little thought will show the rea-
son for this. It would never do, for
instance, to have to cross a field of
sweet potatoes with a herd of pigs so
as to get them into a field of peanuts
grown specially for them. The sweet
potatoes wouldn't be worth much by
the time the hogs had crossed that
patch. Then again, subdivisions fenced
off are necessary when rotation of
crops is practiced, for on many occa-
sions each field in its turn will be
growing pasturage for the livestock,
which must necessarily not only be
fenced in but fenced out from other
crops.
We can here only assume a plan and
work to it, giving but a general idea
of the layout of a farm. In Florida
in general a 40-acre farm would be
subdivided rectangularly, for there are
very few sections in which the land is
not sufficiently level, even the undu-
lating, where it would be necessary to
follow the contour of the hills in lay-
ing out the fields.


5


7




8


Rectangular Subdivision
Farm


I 4


3




I I



I 1


of a 40-Acre


The above little sketch plan shows
a 40-acre farm divided rectangularly
into eight fields of approximately five
acres each. The main road is shown
at the bottom of the plan. It will be
seen I carry the farm road (which
should be a good one, not just a track)
(Continued on page 18)


Mr. Advertiser, the readers of The Farmer are all buying Farm Equipment. From whom?






Any failure can tell you that success is a matter of luck.-Luke McLuke


6 THE INDIAN RIVER FARMER


THE GOINGS-ON AT VERO, FLORIDA


A new song, the "words of which
were written by Vero's talented
poetess, Mrs. Mabelle Johnson Travis,
was recently published. It is entitled
"Harvest Reveries" and the music was
written by Emily Roberts Lewis. Mrs.
Travis came to Vero from Kansas City
and is living on a farm two miles west
of town with her husband. She has
written a number of successful songs
and her poems frequently appear in
the magazines.
Among the recent purchasers of In-
dian River farms at Vero are two
graduates of two of the leading agri-
cultural colleges of the country. It is
a significant fact that every agricul-
tural expert who has visited Vero has
become enthusiastic over the land and
became a purchaser. W. A. Scoville
of Riverside, Ill., a graduate of the
agricultural school of the University
of Wisconsin, and G. H. Teeter of Mon-
ticello, a graduate of Purdue Univer-
sity, visited Vero at the same time and
both bought tracts which they intend
to begin developing as quickly as pos-
sible.
W. S. Baily of Batchtown, Ill., and
P. C. Caselton of St. Louis have start-
ed work on the development of fifty
acres in Section 34, South Township,
which is owned by themselves and
three others. They have erected a
house on the land and are preparing
to get into grove next winter.
An addition has been built to the
kitchen of Sleepy Eye Lodge. The
large number of guests who go to Vero
on the semi-monthly excursions made
it necessary 'to enlarge the culinary
department of the hotel.
Friends of Miss Leah Watts, who is
living on a Vero farm with her mother,
Mrs. F. M. Watts, were surprised when
they recognized her in a moving pic-
ture that was exhibited at the Vero
hall recently. Before coming to Vero
Miss Watts was a member of a mo-
tion picture company in St. Louis, but
she never suspected that one of the
films she helped make would follow
her all the way to Florida.
A hardware store has been added to
Vero's business houses. The building


peas. Mr. Clemans, who is a promi-
nent business man of Rock Island, Ill.,
expects to come to Vero to reside next
fall.
The company has completed a sec-
ond bridge across the main drainage
canal one mile west of Vero. It will
be a great convenience to settlers liv-
ing near town north of the canal.
Fred Vollmer of Davenport, Ia.,
county attorney of Scott county, Ia.,
was here in April and made arrange-
ments for starting a citrus grove on
one of his tracts. Mr. Vollmer owns
70 acres in Indian River Farms and
expects to develop it all as rapidly as
possible.
J. J. Wright of Indianapolis, Ind.,


has a contract with S. C. Law for
clearing a portion of his ten-acre tract
two miles west of Vero, preparatory to
coming here to live next fall.
St. Lucie county is lending a hand
in the road improvement work being
done by the Indian River Farms Com-
pany at Vero. The county commis-
sioners last month sent the county
road roller to Vero to roll the hard
roads that have been completed in the
townsite and on the company's tract.
When the company's development
work is finished some 100 miles of
hard roads will be turned over to St.
Lucie county free of charge and in
consideration of this fact the St. Lucie
county commissioners readily granted


Vero's First Car

Vero, Florida, up until a year ago, was famous as far as the fame of a
Florida hamlet goes and for the groves in its immediate section which pro-
duce a wonderfully fine-flavored fruit, the kind that all are willing to pay
the big price for. Vero was made up of a few scattered houses, a yoke or
two of oxen, several mongrel dogs and a small colony of very fine and
apparently prosperous and satisfied people.
While much of Florida had been in the limelight and had received much
comment, both favorable and otherwise, through the various publications
over the country, Vero, nestled serenely among the pines and cabbage
palms unheard of; not being bothered much and bothering less about what
the rest of the world was doing, for Vero inhabitants were prosperous and
satisfied. The populace had not awakened to the fact that adjacent to it
was some of Florida's most fertile lands, that would some day be the cause
of making Vero a stopping point instead of a whistling point for the Florida
East Coast trains.
Little did these good people realize the dream that the produce of that
community might be going to markets in carload lots in a very few months,
so when the first carload shipment of tomatoes shipped from Vero went
forward to the northern markets during the past week, it created a little
sensation.
The Indian River Growers' Association, the selling organization just
formed, handled the produce which had been grown by the members of
that association, made up largely of new settlers in this community. The
Association expect to ship on an average of three cars a week until the
end of the season and next season will in all probability see the Indian
River Growers' Association averaging about two car shipments daily dur-
ing the entire season.
N-ew growers in this community are a class of men who would meet
with success in any country in which they located, but are destined to mar-
velous success on account of the rich and fertile lands, their perfect sell-
ing organization and last, but not least, the helping hand and the able
advice of the old settlers. ROBERT REED.


the request to roll the roads as they
are built.
Improvements are coming fast at
Vero. The beginning of a sewer sys-
tem for the new town is one of the
latest. A line of sewer has been laid
from Sleepy Eye Lodge to the main
canal. It traverses the alley between
Seminole boulevard and Cherokee
street and will be available for con-
nection with the houses on those
streets.
Resident Engineer R. P. Hayes made
an interesting find while digging in
the burying ground at the shell
mounds on the island across the river
from Vero recently. Along with the
bones of a departed savage he un-
earthed a small copper religious em-
blem that probably once belonged to a
Catholic missionary or a Spanish sol-
dier. The emblem is about an inch
long and has an image of the Virgin
Mary engraved on one side. On the
other is a cup under a rising sun. So
far as is known, this is the first relic
of civilization that has ever been dis-
covered in the shell mounds here, al-
though several specimens of baked
pottery have been taken out.
Forrest P. Rundell, who has charge
of the Gary Bond & Mortgage Com-
pany's tract here, recently returned
from a trip through northern and cen-
tral Florida, during which he visited
the government experiment station at
Brooksville and the state university's
experiment farm at Gainesville. He
paid particular attention to the work
being done with forage crops. At
neither place is the Para grass and
Rhodes grass superior to that being
grown on the Indian River Farms
Company's demonstration farm, ac-
cording to Mr. Rundell. He returned
better satisfied than ever with Vero
and with a higher opinion than before
of the company's lands.
After spending three months at
Vero, J. T. Mayfield has returned to
his home in Muskogee, Okla., to bring
his family to Florida to reside.
Vero has a new postoffice building.
It was erected by Postmaster J. M.


__ THE QUITTER


Good Lord, man-what'r yuh doin'?
Yer "thru"-"clean beat," yuh say?
Hold on a minute-remember-
Tomorrow's another day!

Look here, what's scratched yer yaller
streak
That you're so ready t' quit?
Why, ef hard luck's got yuh cornered,
man,
Then it's time t' show yer grit!

Self-pity tears are acid-raw-
Corrodin' yer soul-come, try
To blow on yer spark o' manhood now
An' its blaze'll scorch 'em dry!


Yuh've heard o' th' yarn o' the miner,
huh?
How, when his pay streak pinched,
An' nothing' at all wuz left him then
But a courage that never flinched

He spit on his hands, sez, "Durn it all-
I'll shoot a round more fer luck!"
Uh-huh-an' he's still a-countin'
Th' reward fate slipped him fer pluck!

Why, even a cotton-tail bunny
Shows fight when it turns at bay!
Buck up, man-don't be a quitter-
Tomorrow's another day!
-Les Wallace.


There is a powerful lesson in Paul
Gregg's color painting, "The Quitter."
It means that when things look dark-
est then is the time to "go to it" with
renewed energy.
The man in the picture believes that
he is down and out. He is contemplat-
ing what he imagines is the easiest way,
but he is mistaken.
Luck has gone against him, no doubt.
But pluck will beat luck.
He has lost his money, his friends, his
sweetheart, possibly. But worst of all,
he has lost his nerve.
If he can bring that back he can win
back the rest.
It seems so easy to lie down in the


road and give up. But it's the disgrace-
ful way out.
Perhaps a man is so constituted that
he cannot help being a coward-at least
in feelings. But no man need show that
he is a coward. He can fight down that
feeling and face the world, and the world
need not know that he ever had an at-
tack of "cold feet.". It will believe that
he has been a brave man all along.
When you see that yellow streak com-
ing to the surface, paint it over with true
blue and don't let others see it. In time
you can wipe it out altogether, so that
even you can't notice it.
Don't be a quitter. Be a goer. Keep
on going till you forget that you were
ever near being a quitter.


that has been under construction for
Redstone & Son for some time is now
completed and a stock of hardware
and building materials has been in-
stalled. The hardware business will
be conducted by Redstone & Son in
connection with their sawmill.
Louis Harris, agent at Vero for the
American Agricultural Chemical Com-
pany of Jacksonville, is building a fer-
tilizer warehouse near the depot. It
will hold thirty tons of fertilizer and
Mr. Harris will now be in a position to
fill orders for Bradley's fertilizers at
any time.
H. C. Clemans of Rock Island, Ill.,
has had ten acres of his forty-acre
tract cleared and seeded with cow-


Tomato Field on Farm of Houston Citrus Fruit Co. at Vero, Florida, After Heavy Rain, Showing Drainage.


You're standing still if you're not advertising.


lu 11-A EV- &11V111 601R3






A false theory is as harmful as counterfeit money.-E. W. Howe


THE INDIAN RIVER FARMER 7


Jones on his property adjoining J. L.
Knight's grocery store and is devoted
exclusively to postoffice business. The
business of the Vero office is growing
so rapidly that better accommodations
became necessary, and when Mr. Jones
was appointed postmaster he decided
to put up a new building in order to
facilitate handling the mails and to
provide for the convenience of the
patrons.
Fifty Chinese varnish trees that
came direct from China have been set
out by Henry Ridenour on his Indian
SRiver farm. The varnish trees, to-
gether with several other varieties of
Chinese and Japanese ornamental and
fruit trees, were sent to Mr. Ridenour
by the United States Department of
Agriculture. The department is ex-
perimenting with a number of Chinese
and Japanese trees in Florida and Mr.
x-idenour's farm was chosen as the
place for making some of the tests.
The varnish tree, which will prove
- of the greatest value to the state of
Florida if it can be successfully grown
there, produces an apple, from the
seeds of which a fine quality of var-
nish is manufactured. In appearance
it resembles a catalpa tree and is val-
uable from an ornamental standpoint
as well as for the fruit it produces.
S Vero had its first political meeting
of the present primary campaign on
the night of April 21, when a number
of Democratic candidates for county
offices addressed a largely attended
meeting at the school house. Philo C.
Eldred of Ft. Pierce acted as chair-
man of the meeting and talks were
made by A. D. Penny, candidate for
Representative; John R. Johnson, can-
didate for county judge; F. M. Tyler
and Robert Gladwin, candidates for tax
collector; John Wynn, candidate for
county treasurer; Paul Krogel and
Dan Sloan, candidates for county com-
missioner, .and E. A. Holt and F. C.
Poppel, candidates for tax assessor.
A library of 175 volumes has been
Installed in the Vero school. The
uooks were purchased by the trustees
some time ago, but they did not arrive
until after the close of the school
term. They have been unpacked and
placed in cases and will be ready for
the opening of school in the fall.
Mr. and Mrs. Fritz Hintermeier of
St. Louis are two new residents of
SVero. They will not go on their land
until next fall and in the meantime
Mr. Hintermeier will work with one
of the company's engineering parties
and his wife will be employed at
Sleepy Eye Lodge.
E. D. Ingham of Lincoln, Neb., who
has been at Vero since December,
starting a grove and otherwise devel-
oping his Indian River farm, has re-
turned home for the summer. Before
leaving Mr. Ingham made a trip to
Nassau.


A LEGEND OF ST. LUCIE.

Long ago the noble red men,
Smoked their pipes of stone and clay,
Slept beneath the stars at midnight,
Hunted game and fished by day,
Roamed they o'er the grassy hillocks,
Walked they in the shady dells,
Fed their ponies, wove their baskets,
Decked themselves with beads and
shells.

Lived here once the Indian maidens,
Lithe and supple as the fawn;
by Atlantic's waves they wandered,
Singing here tneir happy songs,
'Neath the pines they softly glided,
Pushed their boat from off the shore,
Paddled down the Indian River,
Many, many years of yore.

Came their lovers in the twilight,
Stalwart they those Indians brave,
And they wooed the dusky maidens
'neath the palm trees' mighty shade,
Sang the waves a merry ripple,
Near their tents upon the shore,
Where the happy lovers wedded,
Wedded there to part no more.

In the forests, still remaining,
Landmarks old we sometimes see
That remind us of the red men,
-,-time warriors grand and free;
Now and then a rusty hatchet,
Broken arrow, ax of stone,
Mound of earth wherein lies buried
Some old chieftain's whitened bones.

Now our fathers took possession,
Builded houses made of wood,
Tilled the soil and reared their chil-
dren,
Where the Indian tepees stood.
Farewell to thee, oh! Indian maiden,
Nearly gone thy tribes of fame,
But we know ere their departure
Our lakes and places won a name.
-By Mrs. Mabelle Travis.

The new Vero Tribe of Ben Hur is
adding much to the social life of the
town. Regular Saturday night dances
are being given in the hall over J. L.
Knight's store, and all of them are
largely attended.
Before the plasterers had begun
work on a concrete bungalow being
erected by the Indian River Farms
Company in Vero the building was pur-
chased by Mrs. Flora Chambers of
Alexandria, Ind. Mrs. Chambers also
purchased a farm and will return to
Vero soon to make her home. The
new bungalow is one of the most at-
tractive residences ever built in St.
Lucie county. It has seven rooms and
is thoroughly modern throughout. Con-
crete or stucco houses promise to
prove popular at Vero and the next
year will probably see a large number
of them erected. The Indian River
Farms Company has awarded a con-


The Oyster Farming Industry at Vero, Florida

That Vero is destined to become an important oyster shipping point
was declared by N. H. Cox, a state deputy shell fish commissioner, who was
there recently to stake out a number of oyster leases in the Indian River.
Mr. Cox said the river at that point is excellently adapted to oyster farm-
ing and under the new state shell fish act the industry is certain to thrive.
According to the state official the river at Vero will always be suitable
for oyster growing because of its nearness to the inlet. Oysters only thrive
in salt water and the drainage canals that empty into the Indian River
north of Vero have made it unsuitable for profitable oyster farming.
Under the new law oyster grounds can be leased from the state for
fifty cents an acre a year. It is an offense to trespass on leased grounds
and the state will maintain patrol boats on the river,to protect them. For-
merly oyster growers had no protection in Florida, and after a man had
started a farm he had no assurance that someone else would not harvest
his crop. This state of affairs has prevented the development of the oyster
industry in the Indian River, although it is a safe and profitable business.
After leasing his grounds the oyster farmer has nothing to do but plant
his crop and wait eighteen months or two years until it is ready to harvest.
Planting oysters is a simple operation. It consists merely of distributing a
few spawn oysters and dead oyster shells over the bed. The spawn attach
themselves to the shells. Planting can be done at any time during the
spawning season, which lasts from August to April.
The open season for oysters in Florida begins October 15 and ends
April 1. During the remainder of the year they cannot be sold, but the
law permits the holders of leases to take a small quantity for their own use.
Oyster farming is a profitable business on the West Coast of Florida,
and large canning plants have been established at several points. Condi-
tions are even more favorable in the Indian River near the inlet, where
the supply of salt water is abundant. There is an excellent opportunity for
an oyster canning'plant at Vero.


tract to Pritchard & Brewer of Miami
for the erection of a five-room con-
crete bungalow, which will be occu-
pied by J. T. Hallett, local manager
for List & Gifford, who have the con-
tract for the remainder of the ditch
work on the company's tract.
M. Goodson and McCandless of
Springfield, Mo., are the prime movers
in the establishment of a colony of
Springfield people at Vero. Nine of
them have purchased adjoining farms
in Section 35 and most if not all ex-
pect to begin operations on their land
in the fall. Among the Springfield col-
onists is George T. Tippin, a former
president of the Missouri Horticultural
Society, and a man of many years' ex-
perience in the growing and marketing
of fruits and vegetables. Mr. Tippin
is recognized as one of the foremost
authorities in the country on these
subjects and his operations have cov-
ered twenty-two states.
W. L. Kemper of Lebanon, O., spent
several weeks at Vero recently, ar-
ranging for the development of a 114-
acre tract of land owned by him on the
peninsula opposite Vero. Mr. Kemper
believes that the building of a city at
Vero will create a demand for ocean
front property and he is preparing to
place his holdings on the market as
soon as possible.
A telephone line has been run to
the demonstration farm on the Indian
River Farms Company's tract. This
is the beginning of a telephone system
that will eventually cover the entire
tract, giving the residents communi-
cation with the outside world and with
each other. With telephones, good
roads, free mail delivery and artesian
wells, all the comforts and con-
veniences of city life will be within
reach of Vero farmers.
May 6 was the last day of school at
the Walker school house, the first one
established on the Indian River Farms
Company's tract. The occasion was
celebrated in the old fashioned way
with a big dinner furnished by the
mothers of the pupils at noon and a
program of songs and recitations in
the afternoon. Mr. Hodge, a son of
county Superintendent Hodge, was the
teacher.
S. B. Jones has built a residence for
himself on his land just east of Vero.
Mr. and Mrs. I. M. Weill have com-
pleted extensive repairs on their hand-
some residence near Vero. They
added a large porch and several new
rooms.
Redstone & Son have increased their


holdings adjoining the Florida East
Coast right-of-way on the east by the
purchase of a lot from T. P. Williams.
This gives them a strip of land 425
feet in length and ranging in width
from sixty-seven to 209 feet. They
expect to eventually use it as a site
for their sawmill.
F. Charles Gifford has improved his
residence and general store by install-
ing an acetylene illuminating system.
Contractor J. H. Baker is building
a house in Vero for A. B. Whilden, lo-
cal agent for the Florida East Coast
Railroad. It will be a five-roog frame
structure with modern improvements.
Steps are being taken to obtain a
telephone exchange for Vero. A peti-
tion, signed by a large number of cit-
izens, was forwarded to the Brevard
County Telephone Company, owner of
the local lines, asking that an ex-
change be established there. A. A.
Buck, general manager of the com-
pany, replied that it is desired to re-
lieve the situation at Vero as quickly
as possible. He promised to make a.
personal investigation shortly and take
up the matter with the people of Vero.
All the Vero telephone lines now go
through the Ft. Pierce exchange and
the service is far from satisfactory.
The increase in the number- of sub-
scribers as a result of the rapid
growth of the town has brought con-
ditions to a point where the people
are making a strong demand for an
improvement in the service.
Lawn tennis has been added to the
pleasures of life at Vero. A number
of the younger residents are members
of a tennis club which was recently
organized and has built a court on
ground owned by the company near
the hotel.
Among the most noteworthy pieces
of development work oeing done at
Vero is that being done on the land
owned by C. D. Kerr of St. Louis. Un-
der the intelligent and energetic di-
rection of John Shallcross, who has
charge for Mr. Kerr, this tract is being
rapidly placed in fine condition. Since
last fall Mr. Shallcross has set out 500
orange and grape fruit trees, all of
which are thriving. About the yard
and garden are growing almost all of
the fruit trees that do well in South
Florida. Figs, avacado pears, man-
goes, limes, lemons and tangerines are
all flourishing and a number of grape
vines have been bearing for several
weeks. The Kerr place is a striking
illustration of what can be accom-
plished in a short time with raw land
at Vero.


New Home of J. H. Baker, Vero, Florida.


New Home of J. H. Baker, Vero, Florida.


Readers of The Farmer are buying Nursery Stock, Seeds, Implements, Lumber and Provisions. Are YOU selling them?






No man is to be pitied except the one whose. future lies behind.--Elbert Hubbard


S THE INDIAN RIVER FARMER


Florida Presents Unsurpassed Oppor-

tunities to Investors

Destined to Become One of the Most Cosmopolitan
States in the Union. Has Wonderful Resources


Richard H. Edmonds, editor of the
Manufacturers Record of Baltimore, in
an interview gave out a statement per-
taining to Florida, its resources, pos-
sibilities and its future, as follows:
"Florida is destined tb be one of the
most cosmopolitan states in the Union.
By virtue of the fact that people from
all sections of the United States and a
good many intelligent people from
other lands are settling here, this state
will have the advantage that arises
from the commingling of the highest
type of citizenship coming from other
states and other lands.
"It is an unusual opportunity which
Florida enjoys of developing the high-
est type of citizenship in the country.
It is the last state in the Union which
can ever have conditions exactly like
those to be found here. Other states
have long ago passed through that
period of a great rush of population
similar to that upon which Florida is
just entering. Texas, Oklahoma, and
the Pacific coast states years ago had
the opportunity of bringing together
men of energy and virility from other
sections, but Florida's opportunity is
even greater than was theirs because
of the larger development of the whole
country and the unique position which
Florida holds as the winter playground
and the winter home of tens of thou-
sands of leading men of affairs of the
whole country.
"This state has not yet had to meet
the problems of the northern and west-
ern states, to which there has been a
great rush of immigration from South-
ern Europe. It is not likely to have to
meet this problem for years to come to
any large extent and it will be for-
tunate indeed, in that respect. Many
of the better class of foreigners will
come to Florida as they have been do-
ing for years, but there has as yet been
no great rush of the vast movement
of alien races from Southern Europe
with which the North and West are
being flooded. Into Florida are com-
ing many thousands of people of stand-
ing and position, of education and
character, and many of them people
of means who here find ideal condi-
tions for living. Some are coming be-
cause of Florida's climatic advantages,
some are coming because they want to
escape the biting blizzards of the
North and West, some are coming be-
cause of business opportunities in ag-
riculture and in manufactures and
some are coming because they realize
that in a rapidly growing state, where
the best class of population is increas-
ing as here, opportunities are more
numerous than in older communities.
"Florida's climate is an asset just as
tangible and real as Alabama's coal
and iron. Florida has great agricul-
tural potentialities for diversified
farming and cattle raising, as well as
for trucking and citrus fruit industry.
It is the world's best citrus fruit re-
gion. It is a state of great manufac-
turing potentialities. Its ports will
marvelously expand in trade and com-
merce with the opening of the Panama
canal. Indeed, they would continue to
expand even if there were no Panama
canal in sight, but with that nearing
completion these ports will become
world centers of commerce. And yet
greater as a tangible asset of com-
merce for the making of a state, Flor-
ida's climate surpasses in value its
agricultural or manufacturing poten-
tialities and the possibilities for the
future commerce of its ports.
"More and more, as the years go by,


people of means and even those of
very moderate circumstances, who can
possibly do so, are seeking to escape
the hardships of the winters of the
North and West. Every biting blast
of the blizzards that sweep over the
North and West and Canada are whis-
tling the story of Florida's climate and
driving before them the people who
can escape to Florida.
Physicians everywhere are recog-
nizing that climate has more to do
with the betterment of health than all
their medicine. Intelligent physicians,
anxious to benefit their patients, as all
of them are, seek whenever possible to
get them away from the North and
West during the winter months. If
they have been sick they want them to
recuperate in a milder climate; if
they are well they want them to keep
in health by going away from the
region in which colds and pneumonia
hold sway during the winter months.
"Every year adds immensely to the
number of people who are able finan-
cially to get away from home for a
few weeks or months. The population
of the United States is verging closely
on to 100,000,000 people. It will in-
crease in the next ten years by about
20,000,000. The time is in sight when
middle aged men of today will see
150,000,000 people living in this coun-
try as against the 50,000,000 who lived
here in 1880.
"Wealth is increasing several times
as rapidly as the population. Broadly
speaking, it may be said that every
dollar of added wealth is an added
asset to Florida, for all the wealth in-
crease of the country means that every
year thousands of people are becom-
ing financially able to spend their win-
ters here. Thus the number of people
whose financial ability enables them to
visit Florida or to make a permanent
home there is increasing at a very
rapid rate. But this is only one ele-
ment making for Florida's advance-
ment by the incoming of new people.
"In every factory and in every count-
ing room in the country is being heard
the cry 'back to the farm.' The in-
creasing cost of living in the cities is
compelling men of moderate income,
salaried men and mechanics, to look
to the country in order to escape from
the burdens of the high cost of living
due to economic conditions which
would not be seriously changed either
by free trade or protection.
"For these economic conditions are
mightier in their force than protective
tariffs or free trade. They are world-
wide in their scope. But to the major-
ity of these people whose eyes are
looking to the country farming in the
ordinary sense is impossible. They are
not fitted for it and land in the North
and West is too expensive. To these
people the outdoor life of Florida, its
fruit growing potentialities, its limit-
less resources and the ability to pro-
duce at home the things necessary for
a living mightily appeal.
"For every man that comes to Flor-
ida as a tourist or a settler there are
a thousand whose eyes are longingly
turned away. What California, with
its amazing development, has been to
the Central West in years past, Florida
will be to the entire country east of
the Mississippi river for years to come.
Less than a quarter of a century ago
Los Angeles had 50,000 people. It
now has a population of about 400,000
and its wealth is so great that it was
recently able to celebrate the comple-


German Lutheran Church to Be Built on

Grounds Donated by Indian River Farms Co.


Indian River Farms Co.


Mt. Olive Ill. April 18th 1914


Davenport, Iowa.
Gentlemen:-
Ve the undersigned sincerely thank you for your most liberal
donation of a strip of land at Quay Fla. for a Lutheran Church. Now as
there is no organization formed yet,we deem it beet and most expedi-
ent to have this strip of land deeded to Rev. E. Nottbohm,who is to deed
it over to the trustees of the organization that may be hereafter
effected and so stipulated in deed.



















^4t^s C/rnn
~5dur jXnak'-~ '


Nature's

Lavishness

Nature nas been so lavish in distrib-
uting her favors in this particular part
of Florida that it seems as if nothing
is lacking to make it an ideal spot for
carrying on the world's greatest busi-
ness-agriculture. Here the farmer
tinds not only a fertile soil that will
produce yields far above the average
of many kinds of crops and a delight-
ful climate that permits the work of
production to go on the year round,
but he has also within easy access a
supply of water which will afford him
absolute insurance against crop fail-
ures from lack of rain.
About 400 feet below the surface of
the earth at Vero stands a sheet of
sulphur water, which needs only to be
tapped to provide a flowing well that


tion of an aqueduct costing $23,000,-
000, built to bring water from a moun-
tain region 250 miles away. Los An-
geles is typical of California's develop-
ment. What has been done in Los
Angeles and California can and should
be done in Florida. The advantages
of this state are greater than those of
California. Its nearness to the center
of population of the whole East and
South and Central West gives an
added advantage of great importance.
It is within the power of the people
of Florida and the railroads working
in co-operation to more than duplicate
in this state the truly wonderful de-
velopment which has made California
one of the wonders of the world. It
should always be borne in mind by the
owners of Florida's railroads and by
tne people of the state that the re-
sources here are greater than Califor-
nia's, that the climatic advantages are
far superior and that the geographical
location with relation to the population
of this country and to the world's ac-
tivities are also better than Califor-
nia's.-St. Lucie Tribune.


is worth many times its cost. Three
of these artesian wells have been put
down on the company's tract and more
will be sunk soon.
When the Huston Fruit Company
began developing its land 4% miles
from Vero, one of the first things done
was to drill an artesian well. That
was last September, and Dr. W. C.
Barber, manager of the company, be-
lieves it has already paid for itself
several times over. A strong flow of
water was obtained at a depth of 415
feet and the well cost exactly $310.
There the expense ended and the
three-inch stream of water that gushes
forth irom the well will be sufficient
to supply all the needs of the farm,
probably for all time to come.
Besides giving the farmer at Vero
a cheap form of crop insurance, an
artesian well provides him with a pri-
vate waterworks system for his house
mat operates without cost. By erect-
ing a tank and connecting it with the
well he can obtain a pressure that will
force water to any part of his house
and allow him to have all the con-
veniences of a city dweller.
The water that comes from these
wells is exceptionally pure and analy-
sis shows it to be much the same in
quality as many of the famed mineral
springs throughout the country. Vis-
itors to Vero soon acquire a taste for
it and the street from the hotel to the
well in Seminole Park is kept hot by
people going for a refreshing drink.
It comes from the ground at a uniform
temperature winter and summer and
loses much of its sulphur taste when
left standing.



The Florida Grower
For truckers and fruit growers. For folks who
want to know about Florida. Weekly, $1.50 per
year; monthly, 50c. Send 10 for a 2 months
trial subscription. Snappy, bright and clean.
THE FLORIDA GROWER
306% CASS STREET TAMPA, FLA.


Our people want your goods but they don't know you, Mr. Advertiser.


I


,






A Man's Good Opinion of Himself Isn't Going to Fool St. Peter


STHE INDIAN RIVER FARMER 9


FLORIDA IS BUILDING MORE
RAPIDLY THAN ANY OTHER
S STATE IN ENTIRE COUNTRY

Marvelous Development Is Going On
in Every Section and Along 'All
Lines of Activity-Estimated Value
of 1913 Crops Is $48,109,000--Build-
ings of Every Character, Including
Factories and Industrial Plants, Be-
ing Built-Much Highway Improve-
ment Also.

The story of Florida's development
for a year, if it could be told in facts
and figures, would stagger imagina-
tion. Could there be printed a record
for one month only, there would be
shown a wonderful growth in every
department of the state, for every sec-
tion there is work being done along
all lines.
"To speak of Florida in the ears of
many is but to hear resounding tales
of swamps, malaria, sand and mos-
quitoes. Swamps there are, but one
has to go in search of them; malaria
is less frequent in Florida than in New
Jersey; sand is plenty, and very good
soil it makes, too, mixed with marl,
shell and clay, with the humus of ages,
and it will grow anything from hardy
vegetables to delicate fruits, to say
nothing about the gorgeous flowers
and luxuriant vines and plants that are
rampant everywhere. Mosquitoes?
Show me a country from Alaska to
Peru that does not have this singing,
long-legged, nipping pest, and we will
tell you they are no worse here than
there, and only flourish to an annoy-
ing degree during a few of the sum-
mer weeks.
"There is a general impression that
Florida is flat all over. There are
many rolling lands away from the
coast lines, and an elevation up to a
300-foot rise in not a small section of
the state. But it does not take ele-
vation to make the beautiful, nor any
more healthful. To all visitors and
others interested let us note the fact
that the East Coast section has been
selected by those who have made it
the region of class, on account of its
superiority from every standpoint-
climate, scenery, fertility of soil, free-
dom of fogs and malaria, more equable
and regular seasons. The Florida East
Coast Railway, the 'Flagler' system,
traverses this side of the state from
Jacksonville way down out into the
sea; over the keys, or islets, to far
Key West, hitherto reached only by a
sea trip. A chain of luxurious hotels
mark the route of the railway, and to
these 'Meccas' flock the '400' of the
North. Along the East Coast high-
ways, in fairly good condition and one
link in the great national highway
from Montreal to Miami, one of the
most stupendous enterprises ever born,
spin automobiles hailing all the way
from Maine to Minnesota. The yachts
and houseboats of the northern mil-
lionaire scud down the East Coast in-
land waterway, which enables craft


One of Cleveland, Ohio, Leading Physicians and

Surgeons Captivated by the Possibilities

at Vero, Florida
Dr. W. H. Humiston, a leading surgeon of Cleveland and one of the
best known breeders of fine poultry, hogs and cattle in Ohio, was so favor-
ably impressed with the Indian River Farms Company lands that he pur-
chased 160 acres last month and intends to begin developing it in the fall.
In order to go to Vero Dr. Humiston declined an invitation extended to
ten American surgeons to be guests at a dinner given in honor of a num-
ber of distinguished European medical men in New York.
As a farmer and stock grower Dr. Humiston has gained as much dis-
tinction as in the practice of his profession. His White Wyandotte chick-
ens have a country-wide reputation. He owned the best White Wyandotte
hen exhibited at the St. Louis exposition, and his chickens are prize win-
ners at all the big poultry shows. Prize winning Berkshire hogs and Jersey
cattle are also produced on the Humiston farm near Cleveland. Dr. Humiston
believes conditions are highly favorable at Vero for the production of poul-
try and live stock as well as vegetables and citrus fruits.


Investigating the Possibilities at Vero, Florida.
D. A. Moran. C. C. Pritchard. Mrs. A. M. Moran. Dr. W. H. Humiston.


up to ten feet draft to pass from the
St. Johns river at Jacksonville down
through natural 'rivers' and cut canals,
way out to the keys at the southern
end of the state, all under the protec-
tion of the sand strips and dunes sep-
arating this water lane from the sea
to the eastward.
"The Indian river, synbnym for
'Dolce far niente,' is about 155
miles in length and from one
mile up to eight miles in width-
'some river'-but not very deep. It
has a channel marked by government
beacons with a depth ranging from 10
to 16 feet, shallowing to the shores.
Fish of all salt water varieties, as pom-
pano, trout, channel bass, whiting,
sheepshead and mullet, abound, espe-
cially near the inlets, and wild duck
from the mallards to bluebills swarm
by the thousands during the winter
months so that the water affords not
only room in plenty for the 'chugger,'
but royal sport for the rod and gun.
"The land bounding the Indian river
to the east is called Merritt Island,


well populated and very productive.
This, with the mainland as well, is
largely made up of hammock, soil giv-
ing up in great profusion the cabbage
palmetto, the sign of good fruit land,
to the pine and hardwood ridges, ex-
cellent soil for potatoes, celery and
pineapples. The rich muck lands near
the water and in low places are ideal
for vegetables and all kinds of truck,
which grow almost 'in a night.'
"Indian river oranges; yes! as a
boy we bought you of choice. Your
'rusty-coated' skin a guarantee that
you came from the Indian river, Flor-
ida, and that you were sweet and
juicy.
"Competition with the bright Cali-
fornia orange and the demands of the
fruiterer have been the means of
nearly eradicating this 'russet' fruit.
The growers give attention to spray-
ing to kill off the mite that causes the
skin of the orange to become dry and
brown, but hermetically seals up its
luscious contents. But in spite of this,
and by purposely omitting the spray-


DIRECT FROM PRODUCER TO CON-
SUMER.

Editor Rural World: From Illinois
Tracesman, the official organ of
Springfield Federation of Labor:
"We used to smile in manner gay
And called the farmer man a jay,
Who chewed a straw and said 'By
gum!'
And thought that he was going some
If he could blow a silver dime
While up 'ter town fer one good time.
That was the way we felt of yore,
But we don't feel that way no more.
Old Si hikes around today
With carloads of vegetables and hay,
And livestock, too, and lots of things,
Enough to ransom petty kings.
His bank account is large and fat.
He no more wears the "hey rube' hat.
His wad of money makes us sore.
We used to kid him, but-no more."


ing, there is yet a small quantity of
thin russet fruit developed.
"Of the fruit grown on the river, the
common orange, the pineapple orange
and the navel are the varieties; with
grapefruit, tangerine and king oranges
they all take class from this section
as being the finest in the state, more
sought after, and bring the highest
prices. This last fact is the proof of
their super-excellence.
"We speak of Florida and this sec-
tion as with balmy, sunshiny, shirt-
sleevy weather. Not always so, as
during the winter months when old
Jack Frost and King Blizzard whistle
tunes in the North and West, the
temperature is likely to make one
wear extra wraps or hug a little blaze
in the fireplace. But these sharp days
are a blessing, for the snap and extra
vigor adds greatly to the balance of
this natural solarium. However, this
item is heterodoxical, for to loll on the
shady side of the bungalow during the
brightest of day-times, and to swing in
the hammock on the porch during the
most ravishing of moon-lightest and
star-brightest of nights, when the great
diamond bespecked panoply seems to
be just above the head-that is living
in Florida.
"The great Empire State may go on
in its mad whirl, tearing and racking
into piecemeal health, wealth and hap-
piness; the great expanse of trans-
Mississippi country may go on taking
its lurid toll of human brawn and en-
durance, but give us Florida, the
'Feast of Flowers,' born on an Easter
day, where the clock runs slower, and
the moon shines oftener; where one's
blood can better keep pace .with na-
ture, where contentment sits supreme
upon efforts less vigorous, and where
life lasts longest.
"There are said to be lands where
one might fare well to return to after
paying toll to Charon, and if such be
the case then Florida is in that class.-
Dr. C. B. H., Sharpes, in Florida
Times-Union.


Showing Portion of Development at Vero, Florida-This Work Nearing Completion and Will Throw Open for Settlement Thousands of Acres of Florida's
Most Fertile Lands. Photo by W. T. Humiston of Cleveland, Ohio.

The way to sell things is to keep continually telling the people what you have to sell.






Some Men Are Great Merely by Contrast


10 THE INDIAN RIVER FARMER


THE INDIAN RIVER

FARMER
Vero, Fla. Davenport, la.

A monthly publication devoted to agri-
cultural interest of Florida in general and
the Indian River country in particular.
Subscription Price....$1.00 Per Year
Sample Copies on Request.
Advertising Rates on Request.

MAY, 1914.

The Editors will be pleased to re-
ceive contributions of interest on any
subject pertaining to agriculture in
Florida. Questions of subscribers or
readers, if of general interest, will be
answered in these columns.
Address all communications to Ed-
itors, Indian River Farmer, Daven-
port, Ia.
All of the articles from other publi-
cations and sources other than our
own staff will be reproduced in full
or in part as current news matter only,
and without any attempt at official
verification.

ADVERTISERS TAKE NO-
TICE

THE INDIAN RIVER FARMER has
a circulation of about 12,000 copies. It
is placed in the homes of those who.
have already decided to move to Flor-
ida and those who contemplate going
to Florida. It will put you in close
touch with future business. Advertis-
ing rates furnished upon application
Indian River Farmer, Davenport, la.



Engineering Notes
By R. P. HAYES
Engineer in Charge

April was a record month in the
amount of excavating done. A total
of 125,000 cubic yards was taken out,
making a grand total of 900,000.
Excavator No. 11 had advanced a
quarter o0 a mile north on Lateral A
May 1, and No. 7 was making rapid
progress toward completing the main
canal. The dredge "Panama" was due
to finish the north dike in about ten
days.
J. T. Hallett, representing List &
i.fford, wo have the contract for the
remainder of the excavation, has been
at Vero for several weeks. Several
Gades and one large iconigan drag-
line will be used in the work. The
Gaaes will be used on the sub-laterals
and the south boundary ditch, and the
Monigan will cut Lateral B. Sub-lat-
erals will be cut on the north project
as fast as an outlet is made by Lat-
eral A.
Three miles of roadway have been
completed on the south spoil bank of
the main canal. After being graded
the road was rolled, placing it in ex-
cellent condition.

VIEWS AND INTERVIEWS CAUGHT
IN THE HOTEL LOBBY
THRONGS.

"It pays to come to Florida," said
Superintendent Adams of the Southern
Utilities Company, yesterday in the
lobby of the Seminole, "if for no other
purpose than to get old time ideas of
what the state is, out of your head.
"Every northern man, before he
comes to this state, is certain that it
is all sand and mosquitoes, or all wa-
ter and alligators, while most have
also a childish vision of oranges grow-
ing everywhere and waiting to be
picked.
"I have just returned from a tour of
the state with the J. G. White party,
composed of prominent men, and their


Would You Trade Your Winter Fuel Bill for

Something Good to Eat?

Poor Florida! How badly it has been treated by the unscrupulous land
company. It is not any wonder that Prof. Rolfs of the State Agricultural
College at Gainesville, Florida, writes me as he did in reply to my invita-
tion to him to pay a visit to Vero, Florida, to personally inspect the devel-
opment work that we are doing in Indian River Farms; and to use his
exact language, I quote him as follows:
"Florida has been so shamefully treated by land companies that it is no
wonder people in the northern part of the United States look upon every
advertisement concerning Florida with a great deal of suspicion, and their
suspicions are well founded. I shall avail myself at the first opportunity
to see the work you are doing at Vero."
I must confess that I quite agree with Prof. Rolfs in many cases; the
suspicions of the northern people are well founded. I presume there are
today land companies which put out beautifully attractive literature in
which the flow of language gives a delightful sensation to the ear and the
beautiful pictures portray a more delightful sensation to the eye, with
nothing to back up the pictures or the beautiful language, but in this, as
in all other things, the innocent must suffer with the guilty.
In other words, the legitimate colonization company, developing in a
legitimate way is unquestionably looked upon by the general public through
the same pair of eyes as that which is used on the unscrupulous company.
This, however, is not only true to Florida but to every state in the Union.
It is not only true in the land business but in the butcher business just as
well, in the grocery business or any other business that you might think of.
There are the scrupulous and the unscrupulous in every walk in life. For
indeed, it is sad to relate, we sometimes find the unscrupulous in the church.
There are, however, operating in Florida today a number of very legiti-
mate companies who are developing acreage in an honest, legitimate way,
and to these companies must be given the honor and credit of the upbuild-
ing of that very wonderful state.
Entering it, through its natural gateway, Jacksonville, we find a city
beautiful, one which is making very wonderful strides, the buildings are
clean-cut and up-to-date and it keeps continually adding to, which is an
indication that the people are coming and that the Northern capital is being
invested.
On my trip to Vero a few weeks ago, which was the first one in nine
months, I traveled down the East Coast Railroad in daylight. In all my trips
to Florida for the past six or seven years I have never been so thoroughly
impressed as I was on this trip. It seemed to me that at every point along
the line great development was .taking place. The villages which a year
ago were hardly noticeable have grown into quite towns, and even the very
atmosphere carried with it progressiveness.
Arriving at Vero, late in the evening, under a beautiful moon and star-
lit sky, I could see at a glance, great changes that had taken place there
during my absence; while all during this nine months' absence from Vero
I was in close touch with everything that had happened there and had
even had pictures of the various improvements, yet I was unable to picture
before my mind's eye the great development as it is. The following day after
my arrival as I stood on the spoil bank of the great drainage canal which
our company is constructing, it was then that I had my first real picture
of the grdat magnitude of our own proposition.
Standing on those spoil banks I could see Indian River Farms dotted
with houses as far as the eye could carry; a lot of the country which nine
months before was open prairie and timberland is now fenced and in cul-
tivation, producing crops of such magnitude and value that these lands are
surely going to bring independence in a very few years to the man who has
cast his lot with us.
As I stood there and gazed upon the wonderfulness of it all, I was
startled with the magnitude of it, but was thoroughly impressed with the
fact that whether we as a company or as individuals ever become one dol-
lar better off financially on account of this proposition, we will at any rate
nave to our credit the accomplishment of a wonderful work, which cannot
help but better the condition and the lives of many people.
I could not help but feel that the men or the women who have associ-
ated themselves with us in the building of that community are not only
entitled to a financial reward but also to a portion of the credit and praise
which comes from having done a good work, and while I stood there solilo-
quizing with myself I could not help but think of the many people who
would be willing to trade their winter fuel bill for something good to eat
which grows in that country twelve months in the year if they only knew
the real, honest facts, for it is in but a small portion of the United States
that the winter fuel bill is light, and that is mostly in that country of which
I speak.
To those who are interested with us in the work of building that very
wonderful community, whether they be interested in the way of tilling the
soil or whether they be interested in the way of enlightening the man
who is seeking a new location, an opportunity to better his condition, health-
fully as well as financially, I extend to you credit and praise for what you
have done and extend to you my hearty co-operation in your future work.
JOHN LE ROY HUTCHISON,
General Sales Manager Indian River Farms Company.


wives and daughters, from all over
the country; men who are educated
and versed in business, and who would
be at least annoyed should one tell
them they know nothing of any par-
ticular state they have not visited.
"There was one particularly bright
Philadelphian, a man about 35, who
is a Dusiness man of more than local
reputation. It was a pleasure to watch
him on the trip.
"He had read of Florida as every-


body has done; but he had the same
ideas that take hold of us in child-
hood from our stories and descriptions
oi this state. He admitted every day
that the Florida of his imagination is
not the Florida he found. He was car-
ried away with the state, and he goes
home satisfied that a man can live
here the year round and be healthy
and successful.
"He had no idea that such cities as
Jacksonville or Tampa or Miami, or


THE VALUE OF BEES TO THE
FRUIT GROWER.
If the office of bees in increasing the
yield from plants were fully under-
stood, there would be many more api-
aries in Florida than there are at
present. It is said that encourage-
ment of bee-keeping in a certain dis-
trict of Nebraska, where much alfalfa
is grown, resulted in the addition of
more than 200 per cent to the yield
of good seed of high germinative pow-
ers in the field of that valuable legume
and hay plant. We have heard of a
citrus grove in South Florida which
bore well for some years. Year be-
fore last someone discovered a bee
tree near this grove, cut it down and
thus dispersed its inhabitants. The
following year there was almost no
crop from that grove.
Not only fruit growers but observ-
ant truckers are aware that they are
much indebted to the bees. The little
honey gatherer dives into the depths
of a blossom in search of nectar, and,
emerging, carries off much pollen on
its fuzzy coat. Within the next blos-
som of the same species it visits rubs
much of this pollen on the pistils,
securing the fertilization of the ovules
and the consequent formation of fruit.
Cross-fertilization, so essential to the
stamina of plants and animals, is made
more certain by the visits of the bees.
So well is 'the useful agency of the
bees understood in many parts of the
North that fruit growers maintain bee
colonies in their orchards-not so
much for the honey, which is regarded
rather as a by-product, but for the
sake of increasing the yield of the
trees.
If the bee is so useful in a climate
so cold that the hives must be pro-
tected most of the winters, and the
bees must be fed after a severe sea-
son in order to preserve them, how
much more should the busy denizen
of the hive be encouraged to thrive
and multiply in a climate in which it
can gather honey practically all the
year, and in a land where fruit and
vegetable growing is so great an in-
dustry. There is practically not a day
in most of our years when the bee
cannot find some blossom from'which
to gather honey-in a large part of
Florida not a single day. This, there-
fore, should be a land of honey. Api-
culture is so much easier a following
in Florida than in more northerly
latitudes-should be so much more
remunerative-that we should have
hundreds making it a livelihood.
Some fear their stings, but there are
breeds that are gentle in disposition,
not easily aroused to attack. Experi-
enced bee-keepers often dispense with
protection while working among their
oees, having learned how to avoid
alarming or rousing the resentment
of their charges. Apiculture does not
call for a large expenditure of money
to begin it, nor a large area in which
to conduct it. There are instances of
profitable bee colonies being main-
tained on house roofs in large cities.
It makes no great draft upon one's
time, nor large drain upon one's
pocketbook. Bees are, of all living
creatures on the farm, the most able
to take care of themselves, especially
in a genial climate, and there is no
more certain crop than that of the
nives.-Times Union.


such towns as the many we visited,
were possible in Florida. He was look-
ing for the typical Florida of old
repute, alligators and oranges, sand
and swamp, in recurring succession.
He found a prosperous land with great
cities equal in building and ambition
to any in the North.
"To him the trip was a voyage of
discovery, and he was happier in his
finding than a child with a coveted
gift."


99% of the people don't know what they want. Somebody tells them. Why not you ?




When Trouble Goes to Sleep, Toss the Alarm Clock Into the Street
THE INDIAN RIVER FARMER 1

EVERY MAN

EVERY WOMAN

INTERESTED

SIN FLORIDA
SHOULD HAVE A COPY OF

Lee Latrobe-Bateman's

B/ Florida Trucking
LEE LATROBE-BATEMAN for Beginners
CONSULTING AGRICULTURAL ENGINEER
Price $1.00 IT SELLS FOR $1.00 PER COPY
HERE'S YOUR OPPORTUNITY TO GET IT

FREE

Lee Latrobe-Bateman's

Florida Trucking for Beginners
Will be given away during the Month of June

FREE
With each paid subscription to
THE INDIAN RIVER FARMER0

SPECIAL JUNE OFFERING SUBSCRIPTION BLANK
GOOD ONLY DURING THE MONTH OF JUNE, 1914
THE INDIAN RIVER FARMER,
Publication Office, Davenport, Iowa.
Gentlemen:- Enclosed $1.00 in payment for one year's subscription to THE INDIAN RIVER FARMER. According to your
Special June Offering, I am to receive one copy of FLORIDA TRUCKING FOR BEGINNERS, together with the next twelve issues
of THE INDIAN RIVER FARMER.
N am e.......................
CUT THIS COUPON AND MAIL WITH $1.00
TO THE INDIAN RIVER FARMER, DAVENPORT, IA. Address ........................ ................ . ..
C ity..... ......... .... ............
The old saying, "You can lead a horse to water, but you can't make him drink." If you lead him right you can.






You get what is coming to you; the trouble is, you expect more than you deserve.-E. W. Howe


12 THE INDIAN RIVER FARMER

















INCREASING THE MEAT Wonderful Possibilities in the South


I l -l I- u- "Western cattlemen are buying
'-'











"i INCREASING THE MEAT Wonderful Possibilities in the South

SUPPLY for Cattle Raising


SOur meat sup-
ply can be main-
r trained or over in-
creased in the fol-
lowing ways: By
Sthe revival of beef
cattle raising in
the corn belt and
its extension in
eastern states. Up
to the time of the
rapid increase in
the price of farm
lands, farms in
the corn belt
where beef cattle
were raised were
common. The rise
in value of land
and the increase
in the price of
corn caused pas-
tures to be plowed
up and the beef
cows disposed of. A reaction is now
setting in which promises to become
important. A similar movement is
noticeable in the eastern and New
England states. Success depends upon
the utilization of pastures and cheap
roughage.
By the use of the dual-purpose
cows. In strictly dairy sections, espe-
cially those producing market milk,
the dairy cow is the only one to be
considered. Her calf is an incident-
a necessary evil. The production and
marketing of milk is the dairy farm-
er's business, and he cannot afford to
let his attention be diverted from the
main matter in hand. On thousands
of diversified farms, however, espe-


cially where cream is sold to "cen-
tralized creameries," only a few cows
are kept, and they are only part of
tne farmer's business; the milk is but
one of several sources of income. In
such cases the cows should produce
calves that will make profitable feed-
ers. * *
By increasing the production of beef
cattle and hogs in the South. The
South is the only section of the United
States where cattle can still be raised,
fed and sold at a profit of from five to
six cents per pound. The tick has
been almost the only drawback to cat-
tle production in the South, but its
passing is simply a question of time
and industrious perseverance.
The hog is the beef steer's boon
companion. He is increasing in num-
bers in the South, and southern farms
will in time supply the pork 'eaten by
southern farmers, and perhaps a good
deal for the market as well. The'won-
derful development of the boys' corn
clubs is being supplemented by the
organization of boys' pig clubs. The
boys of the South have been shown
how to grow corn; they are now being
shown how to feed it to hogs.
By increasing the poultry output of
the farm. Poultry and poultry prod-
ucts have profound influence on the
meat supply, but less attention is prob-
ably paid by farmers to the breeding
of farm poultry and their care than to
anything else on the farm. With easy
possibilities for rapid improvement by
the use of pure-bred males, our farm
flocks still remain, as a class, decid-
edly underbred.
Almost every section of the country


tGeorge Aim. mnule, an an
bandman for the Department of Agri-
culture, has seen things in the South
that have made him send out a warn-
ing to the Southern farmers and cat-
tle raisers urging them. to hold on to
their livestock at all hazards.
"Why," he exclaimed, when asked
an explanation of our national beef
shortage, "the West has compara-
tively few head of beef cattle of its
own. The reason is simple: All the
ranges are being broken up into small
farms. But do you know where the
western cattlemen are getting their
breeders and feeders? They're getting
them from the South, and by the
trainload!
"The South is letting her cows go
to western Texas, Kansas and Okla-
homa. Why? The South is essen-
tially a grass country and can pro-
duce as good beef at less cost as any
section of the United States. Yet the
trade in the South with cattle for the
West is increasing each year. This
year it is fifty per cent greater than
last year.

can produce chickens. Every farm
could maintain a larger and a better
flock. The South offers unusual op-
portunities for the production of poul-
try on the farm, on account of the
early laying season, and the girls'
poultry clubs, now being organized as
supplements to the canning clubs,
promise to become an important fac-
tor in the increase of the farm poul-
try industry.-By George M. Rommel,
Chief of Animal Husb. Div. Bur. of
Animal Industry.


scrub cows from Florida, Mississippi,
Alabama and Georgia for from $15 to
$20 a head. I know a single ranching
company in Oklahoma that recently
went into two Florida counties and
bought upward of 12,000 head. This
company shipped them all to the Okla-
homa ranch and there they will be
bred and fed for the markets.
"Yet you can produce feeders in the
grass belt of the South for three cents
a pound.
"Just the other day a traveling
agent of a certain Western railroad
was in my office and we were discuss-
ing the present situation in regard to
beef shortage.
"'Why,' said this agent, 'do you
know that our livestock agent is at
this moment contracting for 500 cars
of breeders from Florida? And we are
going to ship them to the Western
lands just as fast as we can make
our engines pull the cars!'
"What does this mean? It means
that the South is actually killing the
goose that laid the golden egg. For
these same scrubby, skinny cows from
the Southern fields can be bred to
pure-bred bulls and produce calves
that at twelve or thirteen months of
age will weigh 400 pounds more than
the mother.
"I have seen calves raised after this
fashion that brought $64 a head when
only fifteen to eighteen months old.
The native Southern cow, bred to the
Shorthorn or Angus bull, is a verita-
ble bonanza for the South."-Taken
from the Country Gentleman.


THERE'S METHOD IN MANY A MADNESS, AND MADNESS IN MANY A METHOD, BUT
THE MAN WHO SEEKS AGRICULTURE AS A PURSUIT TODAY ELIMINATES MADNESS IN
METHOD AND METHOD IN MADNESS-HE PLACES HIMSELF RIGHT FOR ALL TIME TO
COME.
"THE FRUIT COMETH FROM THE EARTH."


Wnt~ed-The M~an Who Does Things.


Growing Crops in the Winter Time.


Harvested in the Winter Time, at Vero, Florida. .


Prosperity begets prosperity. Tell everybody about it continuously.


Wanted-The Man Who Does Things.





To say "Conditions are worse in other places" is no excuse for wrong conditions that may be

remedied at home.-E. W. Howe I

THE INDIAN RIVER FARMER 13


New Settlers for Indian River Farms at Vero, Florida.


Advance in the Price of Indian River

Farms July 1st
The great development work in Indian River Farms is being carried on.
as speedily as is possible. The Indian River Farms Company, unlike most
development companies, is pushing forward their development work and
have recently let the contract for the balance of the work which, when
complete, assures success to the thousands of settlers in Indian River Farms.
It has been the policy of the Company to place very low values on their
lands and to gradually increase those values as the development work pro-
gressed. Inasmuch as the contract, which was let to the List & Gifford
Company of Kansas City, calls for the completion of the work in the north
project, or those lands lying north of their main canal on or before Janu-
ary 1, 1915, they have decided to place an advance July 1st on certain-sec-
tions of their lands, those which will receive immediate benefit from the
completion of the work, so on July 1st, their Directors have authorized an
advance of $10.00 per acre on all the unsold lands in certain sections in
township 32 south of range 39 east.
Should there be any unsold lands in these sections on July 1st, there
will be added to the present scale of prices on these various sections $10.00
per acre.
By early fall an additional advance on any lands remaining unsold in
these same sections will be placed thereon. As the development work nears
its completion, the advances will happen more frequently. The opportunity
is now at hand, and it is to your advantage to avail yourself of the privi-
lege of a reservation and to secure a tract on the present schedule of prices.
Under the optional contract issued by the Indian River Farms Company
you have the privilege of a sixty-day inspection clause, so that if it is im-
p possible for you to personally investigate prior to the advance in Indian
River Farms, you have sixty days in which to make your investigations. If
you decide after you have personally investigated that you do not wish to
make a purchase, your $1.50 per acre, which you pay down as option money
will be cheerfully refunded, or you may have the privilege of selecting any
other unsold tract under the same schedule of prices.
Upon request to any of the offices or to the general offices of Indian
River Farms Company, full information will be given as to the tracts in these
variouss sections which are at the time of request open for sale.


Tkh ADVERTISING.
No matter what business you
are in, try advertising. Don't
try it a week or a month, but
give it a fair trial. Put in a
good, big ad and change it-
yes, change it often, spice it, say
S something, be clear, pointed, at-
tract, excite. Give it thoughtful
study and as careful attention
as any department. Don't adver-
tise everything at once, but spe-
cial things-drives, bargains on
particular classes of goods, and
keep something moving lively
all the while. And don't get the
idea into your head that you are
simply helping the newspaper
P' , man along, or giving him some-
thing for nothing.


METHODIST CHURCH FOR VERO.
Plans are being pushed rapidly for
the establishment of a Methodist
church in Vero. The Indian River
Farms Company recently donated two
lots, one for a church and one for a
parsonage, and an organization is be-
ing perfected to proceed with the con-
struction of the buildings. Vero is in
the Methodist circuit with Sebastian,
Roseland and Oslo and Rev. T. F. Rol-
and, the pastor, preached at the school
house on alternate Sundays. Begin-
ning May 4 he conducted two weeks
of revival services, assisted by Rev.
B. L. Patterson of Henderson, Ky.


FLORIDA OFFERS BEoi LAND TO
BE ACQUIRED, SAYS VISITOR.

"Florida is the first state that was
discovered, the last to be developed,
and the best to be acquired," is what
Waldo S. Burrows tersely said yester-
day afternoon during the course of a
short talk with a representative of the
Times-Union. Mr. Burrows is the head


of a firm of well known fish, oyster
and sea food brokers of St. Louis, Mo.
He has been sojourning in Florida
during the present winter, and has
been more than ever impressed with
the possibilities which he has seen
here.
"I have told my son to sell out, lock,
stock and barrel, and let's come to
Florida" further commented the visitor
to the state.
A special compliment was paid to
the delightfulness of the climate of
Florida, to its soil and other things
by the St. Louis man, who is in a
strong mood to become a Florida
booster just as soon as he can ar-
range the details of his business in
St. Louis.
Some time today Mr. Burrows will
be a visitor at the Jacksonville Board
of Trade rooms, where he will go over
a number of things with Secretary
conoley.-Florida Times-Union.
The only people who really love
their enemies as they love them-
selves are those who are their own
worst enemies.


Articles of Indian River Growers' Ass'n Adopted
At a meeting of the Indian River Growers' Association, April 11, a con-
stitution and by-laws were adopted and A. E. Conway, Bert Sexton, C. V.
Post and W. R. Duncan were elected to serve with President Hamley as
members of the executive committee.
ARTICLES OF ASSOCIATION.
The name of this association shall be the Indian River Growers' Asso-
ciation. It is organized for the purpose of co-operating in the growing,
packing and marketing of fruits and vegetables; the purchasing of pack-
ages, fertilizers or other commodities, whenever it is advantageous to the
membership to do so.
The officers of this association shall consist of a president, vice-presi-
dent, secretary-manager and treasurer; also an executive committee of five
members of which the president shall be a member.
The membership fee shall be $1.00 (one dollar) annually, and shall be
paid by each member when joining the association and annually thereafter.
Any grower, by paying the annual dues and agreeing to be governed by the
rules and by-laws adopted by the association, may become a member.
BY-LAWS.
The president shall preside at all meetings. In his absence the vice-
president shall act.
The secretary-manager shall keep a full and correct account of all
meetings of the association; also a complete record of all business trans-
actions; receive and pay over all monies to the treasurer, taking his receipt
for the same.
The treasurer shall secure all monies from the secretary and pay out
the same when authorized by the executive committee.
The executive committee shall have power to enforce all rules and
regulations adopted by the association for the conduct of its business, per-
taining to trade-marks, grading, packing, packages, etc.; to employ expert
packers and fix salaries of same when deemed necessary by the associ-
ation; also to fix salary of secretary-manager.
The regular election of officers shall be at the regular annual meeting
on the last Saturday in July of each year and shall be by ballot for a term
of one year. Any officers of the association may be recalled at any time
by the vote of two-thirds of the entire membership of the association. A
special election may be called by the executive committee to fill vacancies
when they occur.
Regular meetings of the association shall be held on the last Saturday
of each month.
The rules and by-laws of the association may be changed by a two-
thirds vote of all its members.
The revenue necessary to meet the incidental expenses of the associ-
ation and pay the salary of the secretary-manager shall be raised by charg-
ing a commission of five cents per package on all fruits and vegetables sold
through the association. After the incidental expenses and salaries are
paid, any surplus remaining in the treasury may be pro rated back to each
shipper at the annual meeting, according to the amount of his shipment,
when thought advisable by a majority of the members.


You have goods you've owned ten years-you keep yours-the advertiser sells his.


I






The Rule Is That a Gentleman Is One Who Isn't Conscious of It


14 THE INDIAN RIVER FARMER

Poultry Raising--Profitable Industry Indian River Farms Company Demonstration

for Florida Farm in Charge of Mr. Fred Mueller
Mr. Mueller, who has recently resigned as Head Gardener of the Wash-
No Expensive Housing Required--Green Stuff Avail- ington University of St. Louis, Missouri, and at one time in charge of The
able Entire Year-Always a Good Market Shaw's Gardens of the same city, has been secured by the Indian River
ithin Brders o Sa Farms Company to take charge of its demonstration farm.
Within Borders of State The former manager of the Demonstration Farm, Mr. A. E. Conway,
has been made Agricultural Advisor to the settlers. Mr. Conway's duties
By A. W. POTTER, Staff Correspondent consist of visiting the various new settlers' farms on the Company's
tract and giving expert advice as to the proper methods to pursue. Mr. Con-


wa sapatclFloiafre an a frui growr or long experience
an fr om onli te opay aseeioiu iuamnwucuu


and for some months the Company has oeen looKilng ior a man wuo cuulu
take Mr. Conway's place on the Demonstration Farm so that Mr. Conway
could give his exclusive time to instructing the new settlers.
The methods of farming in Florida are so vastly different from those
employed in the northern country and the new settlers in Indian River
Farms are becoming so numerous that it keeps Mr. Conway moving at a
very lively rate in order to give each and every one of the new settlers
due and thorough attention. The placing of Mr. Conway in charge of this
work will unquestionably help build up more rapidly a wonderful com-
munity which has started in Indian River Farms.


gir K K- ..X4 _
-'-
^BR ikf JL i-3f .* *^- .-


Perhaps nowhere in the United
States can poultry raising be made as
easy and as cheap as in South Florida.
With its warm winter and its not over-
heated summer, one does not need to
build such houses as are necessary in
the cold North. Hens lay as well for
the same or less care; eggs are higher
in price; broilers and capons sell for
better prices than in the North; and
even with bought feed, the profits are
higher than North. As soon as home
grown feed is assured, then profits
will increase. We have tried milo
maize and kafir corn with good re-
sults; at least, we would have had a
good crop if the birds had not "got
there first." The problem of black-
birds will solve itself as the country
Becomes more settled and there are
more people to help take care of them.
We have tried sweet "mule feed"
(cut alfalfa mixed with cracked corn,
etc., and sweetened with molasses)
and found that this, mixed with equal
parts of middlings, or bran, with some
meat meal and charcoal, gave a mash
which was eaten up clean and with
relish. Our feed was the above mash
in the morning with scratch feed at
night. We gave them plenty of green
stuff-lettuce, turnip tops, Swiss chard,
cabbage, etc. Our hens continued lay-
ing during what seemed to be with the
neighbors the "off season."
Open Houses
One great thing about the poultry
here is the cheap open houses which
need only be built. A good shelter
overhead, with side walls (full on the
east, and half full on the south and
north and open on the west) is all that
is needed. Put the roosts high so that
tne rooster cannot stand erect; then
you will never be annoyed with his
crowing during the night or early in
the morning.
If there is no sand in the yard it
will pay to cart in some, as chickens
like to scratch in sand and bury them-
selves in it to dust themselves and
thus kill the lice. We feed the scratch
feed by scattering it around widely on
the sand. As soon as it is light in the
morning-or even during the night on
moonlight nights-the whole flock will
be out hunting over last night's. feed-
ing ground for stray kernels.
Capons
With spring chickens at 40 cents a
pound, and capons at 25 to 35 cents, it
will pay well to cater to both these
markets. If the incubator is, started
in October, the broilers will be ready
for the January and February hotel
trade and the chicks have the cool
season for growing.
Caponizing is easy to learn and when
well conducted will give good sized
birds (from 8 to 12 pounds) in five or
six months. These will bring from 25
to 35 cents a pound. Capons weigh
twice as much as the cockerel of the
same age and will bring twice the
price.


One poultry man had 100 cockerels
for which he could have received $20.
He caponized them and sold them in
a few months for over $200. The cost
of the extra feed was little compared
with the gain.
As more than one-half of a hatch is
males, caponizing will be of great gain
to the poultryman. And caponizing is
not hard on the bird. A cockerel sel-
dom, if ever, complains during the op-
eration, and he will go to feeding as
soon as through, without the least dis-
comfort.
With a good book of instructions
and (what is more necessary) a good
set of instruments, anyone can learn
to caponize, and have very few "slips."
A Year's Record
With 22 hens and two roosters our
laying record for the year 1913 was as
follows:
January, 202; February, 406; March,
444; April, 423; May, 370; June, 188;
July, 270; August, 196; September,
177; October, 180; November, 202; De-
cember, 143. Total, 3,201, or an aver-
age of 160 for each hen. We did not
use trap nests, as the extra labor in-
volved could be spent to better ad-
vantage on the farm. Time on grow-
ing crops is worth more than half a
dozen lazy hens. They should all ue
eaten, anyway, in two years.
Our stock is White Leghorns and
Buff Orpingtons.
Hen Account
DEBIT.
Cost of feed .............. .. $ 33.05
CREDIT.
3,201 eggs (267 doz.), at average
price of 40c doz ............. $106.80
Sold 6 broilers at 80c.......... 4.80
Value of 13 chicks raised at 50c. 6.50
Three hens sold at $1.50....... 4.50

Total .. ................ $122.60
Balance profit ............... 89.55
Or $4.07 per hen.
This statement is not given to show
what is a good record, but merely' to
show what everyone ought to do and
can do, for our chickens have not had
any special care. On an ordinary farm
if there is one thing above another
which is neglected it is the chickens.
In this statement we have, of course,
charged ourselves up with all eggs
eaten at the regular price, as we could
have readily sold them all at the aver-
age price given.
No Such Troubles Here
It makes a Floridian smile when he
reads in the poultry magazines such
headings as these:
Winter Precautions.
Warm Houses.
Winter Feeding.
Hot Mashes.
Warm Drinking Water.
Colds.
Frozen Combs.
Ventilation, etc.
Our advice for the cure of all these


Water, 435.
Food consumed in the eight and one-
half months, 559 pounds; water and
milk, 759. Number of eggs laid, 1,144,
or 114.4 each, or 13% monthly average
of each.
It will be seen that the hens ate
more wheat than any other grain;
next comes corn and millet. They
preferred buttermilk and sour milk to
meat scraps.
A Three Hundred Egg Hen
In the Oregon Agricultural College
there is a hen which has just broken
the world's record. The prize hen is
a cross between a Barred Plymouth
Rock and White Leghorn (seven-
eighths blood of the latter).
Her record for one year was 303
eggs. The previous record was 282,
made by a sister of this famous hen,
which is known as C521. Five full
sisters of this hen averaged 245 eggs
each for the year. The 303 eggs were
all large and weighed 42 pounds.


REDSTONE & SON
Manufacturers of
ROUGH and I UTMfD
DRESSEDLUIYIILR
VERO FLORIDA


w Retribution Is Something We Feel Sure Will


Eventually Overtake Our Neighbors



If you're not selling the readers of The Farmer, somebody else is. Why?


Showing Main Canal of Indian River Farms, Vero, Florida.


troubles is expensive, at the start, but
very cheap in the long run. It is,
bring your chickens to Florida.
Mr. E. R. Philo, the great chicken
man, nas done so. tie ought to know.
None of the above problems confront
the South Florida poultry man.
There are a hundred other reasons
why he should come here:
Eggs at 35 to 60 cents a dozen;
chickens from 20 to 40 cents a pound;
are two good reasons.
Chickens are easily raised and lay
well are six more.
What Chickens Like to Eat
According to "Southern Farming" an
experimental station has made a test
of the different kinds of food in full,
open hoppers, to ascertain just which
foods the hens liked best. It was
found that, in eight and a half months,
five White Leghorns and five Buff Orp-
ingtons ate as follows (in pounds):
Grains-Wheat, 102; corn, 77; mil-
let, 72; sunflower seed, 42; kaffir corn,
41; milled oats, 29; oats, 23; cane
seed, 17; bu-kwheat, 8; cowpeas, 5;
rye, 4; barley, 4; rice, 2.
Meat Food-Buttermilk, 324; dry
beef scraps, 2; fish scraps, 2.
Mill Products-Rolled oats, 35;
ground oats, 22; cornmeal, 14; shorts,
6; bran, 6; flour, 2.
Grit-Oyster shell, 20; grit, 5; char-
coal, 2.





One way to lose friends is to lean on them.-Luke McLuke


THE INDIAN RIVER FARMER 15


Your Opportunity in Florida
By MOSES FOLSOM


Ninety per cent of the people in the
United States never succeed beyond
the making of a livelihood.
Is it because opportunities are lack-
ing? Is it because they cannot com-
mand the capital to finance a suc-
cessful enterprise when the chance
comes?
Possibly one of these articles does
prevent a few people from becoming
independent, but where lack of oppor-
tunity or lack of capital keeps one
man poor, a failure to grasp oppor-
tunity when it does come, has denied
hundreds of thousands of people com-
forts and luxuries that they deserve
to have and enjoy.
To the man who is an optimist, who
believes that the opportunities of to-
day are as good as those of yester-
day, to the man who knows opportun-
ity, and has the courage to grasp op-
portunity when she calls, to the man
who has the patience to wait a few
years to gain what 90 per cent of his
fellow men never gain, the investment
offered in Florida will prove irresisti-
ble.
SThe pessimist, the "John Coulda-
had" type of fellow, will pass this
opportunity by as he has always done
and always will do. To such a man
we have nothing whatever to offer-
except our sympathy.
You have met Couldahad. Every-
body knows Couldahad.
Standing at a cross-road near four
- splendid farms, he is talking to a
stranger. "A few years ago," John
says, looking first at his tattered
clothing and then at one of the fine
country estates, "I could 'a' had any
one of these farms you see here for
$10 an acre. Y' can't touch one of
them now for $100 an acre. I could
'a' had everything I wanted-lived on
Easy street the rest of my life and
when I died left my family in good
shape."
You find John Couldahad in every
city, every town, every village, every
hamlet and cross-roads berg. There
always were John Couldahads, there
always will be John Couldahads.
Old John Couldahad-you know him
-you often see him in your commun-
ity-always the same old John-
seedy, sad, forlorn, penniless-but
wiser than Solomon. Don't be a
Couldahad.
Consider what it means to own land
-something which can never be
stolen, burnt, lost, or taken from you
or your heirs, in a country where
sunstroke and extreme cold are un-
known. This is possible in Florida, a
V state where the newcomer's admira-
tion increases the longer he stays.
At first sight the visitor sees a good
deal of sand, and may conclude that
nothing will grow. It is only neces-
sary to look around and see that there
is wonderful variety and myriad forms
of plant life. Investigation will show
that Florida is first in the number and
variety of merchantable forest trees,
having over 200 kinds, or 47 per cent
of all the trees of the country, a half
more than can be found in any other
state.


Investigation will also show that
Florida is the only state with trees not
found elsewhere in the world, as far
as is known to botanists. These are
technically known as Tumion taxifo-
lium and Taxas floridana. The for-
mer is a graceful conifer which has
received from the strong pungent odor
arising from its foliage when bruised
the unenviable common name of
stinking cedar. It is not known in
any other locality than the east bank
of the Apalachicola river. The sec-
ond related and even more restricted
tree of this locality is commonly
known as the Florida yew. These two
trees are probably survivors of early
growths, having died out in other parts
of the country, but continue an exist-
ence in Florida. Two trees of the
first-named are growing in the capitol
grounds in Tallahassee, having been
transplanted from their native heath.
No state in the Union offers more
opportunities for tree growing than
Florida-fruit trees, nut trees, flower-
ing trees, forest trees, shade trees.
A record story is told of an old
seedling grapefruit tree that one year
produced 110 boxes. Grapefruit is
packed fifty-four, sixty-four and sev-
enty to the box. At fifty-four to the
box, the largest size, the yield in this
instance was 6,000. At seventy to the
box, the smallest size, the yield was
7,700. A yield of 10,000 oranges from
one tree is another record. With a
half, a quarter, or even a tenth of such
a yield there is money in trees.
Picture a tree on this Florida land,
the golden orange or the granefruit
tree, which live for many years, and
rightly tended give abundantly Of
fruits which are not equalled in qial-
ity elsewhere in the Union.
Picture a pecan tree, a tree native
to the South, a tree which produces a
crop that is in constant and increas-
ing demand, one of the richest and
most palatable foods of all, the choic-
est of its kind, easily harvested and
marketed, a food product which does
not rot or decay for months, and
which is transported to America's best
markets in twelve to thirty hours.
Picture the fig tree and rose
bushes and flowering vines clinging
to the house with blooms in every
month.
Picture a garden with strawberries
ripe in the open air at Christmastime.
Picture the banana plant with its
long green leaves waving in mild
breezes when the Northern country is
covered with snow.
Picture vegetables and flowers in
every month growing in the open air.
Picture a country where fuel and
heavy winter clothing are secondary
matters.
Here is opportunity reduced to its
simplest terms. Grasp it now and in-
dependence is yours, and you enter
the ranks of the ten per cent of suc-
cessful people who are above the
ninety per cent of those who do not
succeed.
Take now-today-to Florida-the
step that means a life income and
comfort, and a heritage for your chil-
dren.-Florida Times-Union.


STRAWBERRIES
EVER-BEARING RASPBERRIES
BLACKBERRIES
The three greatest ever-bearers ever produced. Also a few
Northern Grown HARDY ENGLISH WALNUT trees for
sale. Send today for descriptive circulars.

BURGESS SEED & PLANT CO.
18 I-R, ALLEGAN, MICH.


LOSING DESIRABLE CITIZENS.
By C. E. Weeks.
(Written for the Rural World.)
I see in a recent issue of one of our
great dailies where two trains carry-
ing six hundred and fifty men into
western Canada to become citizens of
that province and none of them could
be classed (to use the language of one
of America's most distinguished citi-
zens) as undesirable citizens. It
should be to the interest of every
American, who has his country's wel-
fare at heart, to do what he can to
prevent this exodus. The element
who are leaving the United States are
a credit to any country, and it will
take generations to educate those who
come to our shores to qualify them
to occupy the place made vacant by
those we are losing, and in my judg-
ment the only way to retain those
who are leaving is to attract their
attention to different parts of our
country. The writer has just returned
from a trip through the South which
included the eastern coast of Florida,
and was very much surprised at the
opportunity found there for the indi-
vidual of moderate means and where
they can in a very few years become
absolutely independent and not have
to face the rigorous winters of Brit-
ish Columbia. While the Florida coast
is surprisingly new, when we take into
consideration the fact that the oldest
city in the United States is within
its boundaries, it affords not only a
refuge from the cold winters of the
North as well as from the unhealthy
regions of the semi-south. The gov-
ernment report shows in one town
where I visited that only once in the
heated season, of the year for twenty
years had the thermometer reached
95 degrees and the effect of that was
modified very much by the sea breeze.
I found one land company while there
which has a sale system and a quality
of land which would bear very careful
investigation. I do not understand
why anyone would wish to leave the
delightful surroundings of the south-
ern Atlantic coast to emigrate to a
country that has nine months winter
and three months bad weather. I am
perfectly willing to give any one who
may be interested the benefit of the
knowledge I gained of that country
as to location, drawbacks and advan-
tages of the several districts that I
visited.
Cartersville, Mo.


Vero, Florida, April 25, 1914.
Mr. Sam Moore,
Akron, Ohio.
Dear Sir and Neighbor:
I have viewed the prospects and
proofs of this company's lands in St.
Lucie county, Florida, and find every-
thing just as represented.
This district of the Indian River is
noted for its citrus fruits, and the
same bring the highest prices on the
Jacksonville market.
The production of pineapple is enor-
mous and I have been told that the
greatest number of pineapples from
the whole state were shipped from this
section.
Now all the settlers with whom I
have spoken seem satisfied and the
people are very sociable, also the rep-
resentatives of the company were very
accommodating in showing me around
and explaining to me the different
products that can be raised and how
to raise them.
They can raise everything here that
we can raise in Summit county and a
great deal more, such as tropical and
semi-tropical fruits.
The climate is fine. with a gentle
sea breeze, and not as hot as many
northern people predict, for I still have
on my winter suit and underwear and
am not a bit uncomfortable.
I am mailing you, under separate
cover, a newspaper about this district
and will vouch for the pictures of the
same to be absolutely true to life.
The prices of land here range from
$60 per acre to $100; city lots from
$100 to $400.
This is a great country and I know
that you can make good. Sorry I am
tired of writing, but when I return I
will tell you more. Give the boys my
best regards and tell them I think of
them while I am enjoying my trip to
the best state, for climate and oppor-
tunities, in the Union.
Respectfully and neighborly yours,
(Signed) W. F. ZEHNDER, JR.
P. S. Enclosed find picture of school
house. W. F. Z.


Winter Melon
Grows anywhere, prolific producer, most lus-
cious taste. Keeps all winter. Only a limited
amount of seed for sale, so you will need to buy
now if you grow any next season. Small sample
package 10c; large package 25c; Descriptive
circular free. Burgess Seed & Plant Co.,
13 I. R., Allegan, Mich.


II II' j


Fort Pierce, Fla., Jan. 30, 1914.


Mr. New Settler, Vero, Fla.

Dear Sir:-We have lived in this State for

the past thirty years and can advise you intelligently

about the line we carry and the adaptability to this

country's needs. Hardware, Furniture, Farming

Implements, Studebaker Wagons and Buggies.

Dynamite in stock.


Write, or better still, call and see us.


Yours,


JACKSON-LUCE-GLADWIN

COMPANY


Tell the people what you have to sell and you'll have lots of callers, Mr. Advertiser.






Good manners are made up of petty sacrifices.-Emerson


__ THE INDIAN RIVER FARMER


AS SEEN WITH THE OTHER FELLOW'S EYES


Alton, Ill., March 12, 1914.
Indian River Farmer,
Davenport, Iowa.
Gentlemen:
We have just returned from an ex-
tended trip through the northern and
eastern part of Florida, where my Wife
and I spent a most delightful three
weeks.
We visited and looked over several
propositions in Florida land, but will
have to confess that we saw nothing
that compared with your enterprise at
Vero.
They all tell you what YOU CAN do
and what THEY are GOING to do, but
at Vero you can see what the settlers
ARE doing and also what the Indian
River Farms Company have done and
are doing. Here the company gets
things ready for the settler and pro-
tects him by furnishing him railroad
stations, drainage, good roads, etc.,
etc.
The company does not care to have
a man come in and start before the
ditches are completed, but I noticed
that they had men employed digging
extra ditches to protect those who did
come and start their work and I also
noticed that nearly all of them had
something to ask the company to do
for them in the way of getting the
necessary crates and boxes for ship-
ping, ordering fertilizer, hunting up
the best markets to ship to, etc., etc.
I did not have the pleasure of meet-
ing your Mr. Andrews while at Vero,
but if Mr. Andrews has anything on
Mr. Young he must be near perfection.
To anyone who may read this, I can
say if you go to Vero and see the land
of the Indian River Farms Company
you can be assured of these facts:
You will be cared for at a nice, clean
hotel and fed in the best of style at a
very reasonable rate. You will be
treated in a very courteous manner
and shown everything you may want
to see in their entire tract of land.
You will be shown the orchards of
those who have been there for years
and made welcome to any of the fruit
that may be growing at tue time.
I was very much surprised to find
that so much land had already been
sold and it seems that the longer a
man delays going the farther he will
be from the market when he does buy.
This tribute to your enterprise is en-
tirely unsolicited and I take pleasure
in forwarding it to you for publication.
Respectfully yours,
(Signed) JOHN CHATTERTON.
632 Stockholm St., Clinton, Iowa.


Springfield, Mo., April 11, 1914.
The Indian River Farms Company,
Davenport, Iowa.
Gentlemen:
I have looked over your lands at
Vero, Fla., and found them better than
I expected. In my own judgment it is
a proposition with greater possibilities
than you claim for it in your litera-
ture.
I have been engaged in growing and
handling fruits for twenty-five years,
during which time I became familiar
with the fruit and truck sections of
twenty-two states and Canada, and am
better pleased with your proposition
than anything I know. Looking at it
from every angle, soil, location, cli-
mate and the protection of your canal
system of drainage, i cannot see why
it will not soon be developed into the
greatest citrus fruit and truck section
of the country.
I have purchased land at Vero and
expect to make that my future home.
Yours very truly,
(Signed) GEO. T. TIPPIN.


OR. W. H. 1


Dr. W. H. Bohart. W. B. Bohart.
At Vero, Florida.


Edwardsville, Ill., April 12, 1914.
The Indian River Farms Company,
Davenport, Iowa.
Gentlemen:
You have a proposition in Indian
River Farms worth while; it is better
than your literature represents it. I
believe that any man who tries can
make a success and be independent in
a very short time. I ate the best
oranges and grape fruit I ever tasted
right off the trees. I saw fields of
pineapples that would make any man
rich in a few years. I had a swim in
the Atlantic Ocean and never enjoyed
anything more. I want all my friends
to see Indian. River Farms and the
new town of Vero, for they will sure
invest if they look.
I thank the Indian River Farms
Company for their courteous treat-
ment Yours very truly,
(Signed) H. LEHMAN.


April 12, 1914.
The Indian River Farms Company,
Davenport, Iowa.
Gentlemen:
I want to thank you for your cour-
teous treatment during my stay at
Vero, Florida. I had the finest time I
ever had in all my life, and simply
want to say that the man who doesn't
invest in Indian River Farms is mak-
ing a mistake. I think the possibili-
ties there are immense and that your
lanes will sell at a great high price in
a few years. You have an ideal cli-
mate and everything to make a man
independent. In your country a man
can be his own boss and live longer
than he could in any other country
and with less effort accumulate ten
times as much money. I'll direct my
friend to Indian River Farms at Vero,
Florida. Yours very truly,
(Signed) ROY WAKER.


CHICAGO AND EASTERN ILLINOIS RAILROAD COMPANY
OFrICE O CHIEF SURGEON,
BOHNART. 3oo00 SNT N$OD STM,.

CHICAGO, ILL. Lay 11, 1914*
Dr. John LeRoy Hutchinson,
609 Putnam Building,
Davenport, Iowa*
Dear Doctors
I have just returned from St. Lucia County, Florida from a
short visit to the lands of the Indian River Farms Company. I investigated
their proposition thoroughly, and was more than pleased with the drainage,
and the especially fertile land.
I enclose my check for the first payment on twenty acres of this
land, and only wish that I were able financially to take ten times this
amount. I predict a very great future for the Indian Farms Colony on
account of the high class of colonists who are buying this land. with the
idea of immediate developments It seems to me that I have never met up
with a finer class of people, broad mineed, and very different from the usual
class of colonists These folks seem to be well fixed, and this will be
a great asset to this colony*
I will be pleased to have you refer to me, as I have made a very.
thorough study of this propositions
Very truly yours,
vB/EB /_


oar
* **


Everybody knows the man who always has his name in the paper. Then advertise.


Vero, Florida, March 12, 1914.
Indian River Farms Co.,
609 Putnam Bldg.,
Davenport, Iowa.
Gentlemen:
One year ago myself and wife made
our first trip to Vero, spending sev-
eral days with friends. Despite the
heavy rains and water, which covered
many portions of your land at that
time, we were so impressed with your
drainage canal system and with the
wonderful citrus fruit and truck that
was being grown on several portions
of your tract, that we purchased a
tract of this land and some town lots
at that time.
During the past year the canal has
deen extended far back into the tract,
draining so much water from the lower
portions that it looks much better to
us than it did at that time-in fact,
it looks so good that we are buying
more land.
From an investment point, we be-
lieve that it is one of the best propo-
sitions that we have ever seen and
no one can go wrong who buys in this
tract after making an inspection. We
could easily sell our holdings here
for double the sum we paid one year
ago, and that without any develop-
ment whatever.
Yours very truly,
(Signed) C. C. BRISTOW.

Berrien Springs, Mien.,
April 10, 1914.
Indian River Farms Company,
Davenport, Iowa.
Gentlemen:
I have just returned from visiting
your lands at Vero, Florida. I bought
ten acres, which will be developed by
the Gary Bond and Mortgage Com-
pany, and if money matters permitted
I would have invested in forty acres
more, which I may do at some future
time.
I found things better than I expect-
ed to find them; I stayed two weeks at
Vero, where I met the nicest bunch of
people I ever met.
I think all your land is worth all
you ask for it, and even more if han-
dled in the right way. There is money
to be made, and the climate is the best
in the whole country.
I gained two pounds in my two
weeks' stay at Vero. I never felt bet-
ter in my life.
Will close. Yours very truly,
(Signed) GEO. HOUSEWORTH.

Lamar, Colo., April 8, 1914.
The Indian River Farms Company,
Davenport, Iowa.
Gentlemen:
When I went to Florida I expected
to look at land on the east coast as
far south as Miami, but your proposi-
tion looked so much better to me than
I expected that I decided to purchase
a tract and end my trip there. I in-
tend to go back in the fall to begin
work on my farm and will put the
money I expected to use in visiting
oLner sections into developing my Vero
land.
I am engaged in farming in a fertile
section of Colorado, but I nave never
seen a place where farming seemed so
profitable as at Vero. Besides, I am
tired of the cold Colorado winters, and
a country where crops will grow all
the year and it never gets too cold
for farm work looks good to me.
Very truly yours,
(Signed) OSCAR B. McCLURE.


Indian River Farms Are Ad-
vancing in Price July ist.
The Development Is Nearing
Completion.






Ambition is a Tire That is Frequently Punctured on the Rough Road to Success


STHE INDIAN RIVER FARMER 17


Dr. P. H. Martin Has Just Returned
From a Trip on the East Coast.

THE FARMING LAND

Is Tilled by the Southern Farmer for
Big Returns on a Small Acreage.

Back from the land of celestial sun-
shine with his face beaming with
southern state real estate talk, Dr.
P. H. Martin, Alexandria dentist,
touted by his friends as a real south-
ern farmer, consented to an interview
today with a Times-Tribune repre-
sentative, and after a half hour's
conversation with the doctor one
could readily see that he is wrapped
in the brilliant future of the tropical
lands along the Atlantic coast. In
glowing terms Dr. Martin discussed
the state of Florida from one end to
the other in an agricultural way. The
doctor is a firm believer in the old
adage "seeing is believing," and to
satisfy a desire to gaze upon the
southern land he accompanied forty
other Hoosiers on a trip to the South-
land ten days ago.
Bought Ten Acres.
In the party that left Indianapolis
for Vero, Florida, to inspect the In-
dian River farm land on the east
coast of Florida were twenty-five Chi-
cagoans who returned to their homes
yesterday highly elated over the pros-
pects in the southern country. Sev-
eral tracts of the Florida land were
sold to the Chicago people. Dr. Mar-
tin had previously purchased ten
acres and a half from the land com-
pany. Mrs. Chambers of Alexandria
paid $2,700 for a bungalow home just
erected in Vero, Florida, and she will
move to the south for future resi-
dence. Landseekers from all sections
of the Northern states are taking ad-
vantage of the tourist rates on rail-
roads entering Florida, and in the
last, two months hundreds of excur-
sionists have visited Vero. The col-
ony at Vero is composed mostly of
bankers and physicians from the
Northern states and everybody in the
little town is well satisfied with the
farming district.
Bathed in the Ocean.
With a party of friends the Alex-
andria dentist was taken in a launch
across Indian River, and landing on
the east side the party walked to the
lighthouse along the Atlantic and pre-
pared for a bath in the ocean. North-

GROWING IRISH POTATOES
(Continued from page 3)
cost in preparing the land for plant-
ing, and purchasing the seed and fer-
tilizer; so that the cost up to harvest-
ing is nearly the same for a poor
stand as for a full stand. An im-
perfect stand may be due to planting
immature or diseased seed, too deep
planting on soils with poor drainage,
too shallow planting where there is
insufficient moisture, or planting the
seed in land that has not been thor-
oughly prepared. One must avoid
these unfavorable conditions in order
to make Irish potato growing profit-
able under the expensive cultural
methods usually practiced in Florida.
Irish potatoes require frequent cul-
tivation. If the weather is unusually
dry frequent cultivation is most im-
portant to conserve the moisture.
When the rainfall is plentiful, espe-
cially on soils that have a tendency
to become compact, frequent cultiva-
tion is necessary to keep the soil in a
loose condition and to hasten the
growth. Grass or weeds growing in
the rows take both moisture and fer-
tilizer, and must be kept down. When
the crop is planted in high ridges a


westerners who had already become
acquainted with the rolling waves of
the ocean found great sport in entic-
ing the newcomer out into deep water.
Dr. Martin fell a victim to the per-
suasions of a friend, and when twenty
yards from the shore a big "breaker"
rolling several feet high struck him
and knocked him thirty feet toward
the shore. One of the bathers, in an
attempt to "duck" the Alexandria
man, was hit by a big wave and
forced to swallow almost a gallon of
salt water.
Finest Kind of Climate.
In speaking of the southern climate
Dr. Martin had the following to say:
"The climate and temperature of the
east coast of Florida absolutely can-
not be beaten. Vero, Fla., is a small
town slowly rising to an important
position in the commercial world of
Florida. In six months this little
town will have a surprising popula-
tion. What was once upon a time
nothing Dut wilderness for miles
around tne present site of Vero will
soon be a farming community with
rich soil. One hundred and fifty cars
of potatoes shipped from Hastings,
Florida, north of Vero, brought $5.50
a barrel on the market. A ten-acre
tract of land owned by an Indianapo-
lis man planted in tomatoes yielded
the owner from $400 to $600 on the
acre in four months time. Pineapple
Ridge is only three miles from Vero.
It is here that eighty-three per cent
of the pineapples in the United States
are raised. The county of St. Lucie
in Florida is noted for pineapples.
Eight and one-half acres cleared the
owner $9,000 in one year. Grape fruit
was grown. Twenty-five acres of
land brought $15,000 for a crop of
pineapples.
Cool in the Evening.
"The hottest day during my recent
visit was 70 degrees. A cool breeze
from the ocean in the evening forces
the inhabitants to sleep under blan-
kets. Vero, 'Florida, is located two
hundred and thirty-seven miles below
Jacksonville and the train accommo-
dations are excellent. At St. Augus-
tine we drank from the fountain of
youth discovered by Ponce de Leon.
Last Monday the Confederate soldiers
in Florida observed Decoration Day
Dy decorating the graves of the de-
parted soldiers. Florida certainly is
a great country."-Alexandria, Ind.,
imes-Tribune.

V-shaped cultivator that will stir the
bottom of the furrow and the sides of
the banks does the best work. Where
the ridges are not so high, an ordi-
nary cultivator will serve the pur-
pose; and in the event of heavy rains
the dirt may be thrown back to the
banks with a plow.
Many potato growers prefer to use
the disk cultivator. This helps to
keep the rows ridged up. The inner
disks are set higher than the outer
ones, very much as is done for mak-
ing the ridges.
For marketing it is not necessary
that the Irish potato should be thor-
oughly ripened. When the crop has
reached a marketable size, and the
skin slips on pressure of the thumb,
the potatoes are ready to dig, but
where the tubers are to be used for
seed, they should be allowed to re-
main until about mature. If the crop
has had no setbacks, it should be
ready to dig at from seventy to
eighty days after planting. The tops
usually die down in from ninety to
ninety-five days, and the growth of
the tubdr nearly stops. Where sev-
eral acres are planted, it will pay to
use a potato digger. In small areas


Nothing to it, Florida is All Right.


it may be best to dig with hand tools.
There is usually a good market for
the spring crop of Florida grown Irish
potatoes because of the shortage of
new potatoes on the markets during
April and May. To reach this mar-
ket economically the potatoes must
be properly barreled and graded, and
shipped in carload lots. Seventy-five
barrels per acre is considered a heavy
yield.
An average yield should be about
forty barrels per acre.
In all sections of Florida Irish pota-
toes can be used in a rotation of
crops. In the potato growing sections
it is a common practice to plant dur-
ing January, and the potatoes are
ready to dig about April. Immediately
after the last cultivation corn is
planted and the digging of the pota-
toes is the first cultivation the corn
gets. The corn is mature about July
20th, when cowpeas are planted be-
tween the rows, giving a third crop
off the land. Where cowpeas are not
grown, the land usually grows up in
crab grass, which is cut off for hay or
turned under to form humus. Such a
rotation gives a variety of crops and
keeps the land in a good physical con-
dition. This same land is again set
in Irish potatoes the following winter,
but it would be better if Irish pota-
toes were followed with a different
crop the following year.
As Irish potatoes grow best in a
cool soil holding plenty of moisture,
irrigation will go a long way toward
ensuring a profitable yield when the
rainfall is only average or below.
When rains are frequent and the soil
is deeply prepared and in a good phy-
sical condition, irrigation will not be
necessary on low hammock or flat-
woods land. On high hammock, roll-
ing pine lands, or even in drained-out
muck ponds or lake bottoms an irri-
gation system will be a great help to
ensure a satisfactory yield almost
every year. In unusually dry seasons
there is a great possibility of failure
in nearly all Florida soils without
some artificial system to supply water
to the crop, as the tubers will stop
growing unless they have sufficient
moisture.
In the artesian areas of Florida
where the land is level, surface irri-
gation from artesian wells can be
practiced economically; but when the
water must be pumped into a reser-
voir and then piped into the field the
cost of installing is greater, and the
cost of applying the water is so in-
creased that the advisability of in-
stalling such a system for Irish po-
tato growing alone is questionable.


NOT ON TREES.
The wife of a Chicago man, an Ex-
change member, who has just been in
South Florida, demanded to be shown
the "pineapple groves," explaining that
she had been eating pinapples all her
life, and now she wanted to see a
"tree." She really looked rather dis-
appointed when shown the pinery and
saw nothing like a tree, but the flavor
of the pines picked directly from the
field rather resigned her to their lowly
style of growth.-Florida Grower.


CHEER UP!
When things ain't going right with
you, and you can't make them gee;
when business matters look real blue,
and you fear bankruptcy; when cob-
webs gather on your stock, and cus-
tomers are rare; when all your assets
are in hock, don't cuss and tear your
hair. Just listen to this sage advice,
and take it if you're wise: Give every
article a price, and then go advertise.
And advertise from morn to night,
don't overlook a day, and soon you'll
see the world grow bright, and things
will come your way. Invest in good
publicity, and Fortune you will greet,
and in a little while you'll be way up
on Easy Street.-Luke McLuke.


Don't think you're an exception to the general rule. Advertise or quit business.


BIG MONEY GROWING

HELIANTI
The new "wonder plant." Beats ginseag or
anything else that grows. Thrives in any soil
or climate. Write for full particulars.
BURGESS SEED CO.,
3 I. R., Allegan, Mich.


LOOKING TO THE SOUTH FOR
CATTLE.

That the South is peculiarly well
fitted to solve the problem of our fu-
ture beef supply is the opinion of the
Wall Street Journal, which quotes fig-
ures from the last census to show
that she is not doing her part in pro-
ducing beef, for which the country is
clamoring.
"There is room in that section-and
need, too," says the Journal, "for thou-
sands of cattle." That is putting it
mildly. There is room and for mil-
lions more cattle in the South.
The present number of milch and
,beef animals in the southern states
could be quadrupled and then there
wouldn't be too many. It is hard to
set a limit beyond which it would be
inadvisable for southern farmers to go
on raising cattle.
The Journal says the last census
showed that there were 5,766,000 head
of cattle, worth $72,000,000, in the 48,-
715 square miles of the two Caro-
linas, Georgia, Florida, Alabama, Mis-
sissippi and Louisiana. That is 16.5
head to the square mile.
In New York and Pennsylvania
there were 4,010,000 head worth $140,-
000,000 on 94,330 square miles.
So it appears that not only have
New York and Pennsylvania propor-
tionately more cattle than the South,
but better cattle. And nobody will
maintain for a moment that those two
states are nearly so well fitted for
cattle raising as the southern states.
The average beef or milch animal
in New York and, Pennsylvania is
worth twice as much as the average
animal of that kind in this section.
That makes it very evident that the
South has a double task before her.
She must not only greatly increase
the number of her cattle, but must
greatly improve the stock. Efforts with
both ends in view have been made re-
cently in some portions of Florida.
Says the Journal: "If the farmers
of the South will be satisfied to raise
more corn and forage and learn to
look upon well graded cattle as mills
to condense the feed for market, they
can raise an equal amount of cotton
on a smaller acreage because of more
fertile soil due to the cattle. Inciden-
tally, also, they will be on the way to
solving the question of rural credit."
One thing about which everybody
seems agreed is that the prices of beef
are going to remain high for some
time. It would not be at all surpris-
ing if they climbed much higher than
their present level.
The southern farmer then has an
opportunity to bring many millions of
dollars to this section by raising more
cattle and improving his stock. The
formation of stock clubs, the importa-
tion of high grade breeding animals,
the raising of corn and hay can not
go forward too rapidly in the South.
Packing houses may be expected to
spring up as the cattle supply in-
creases, since there are wide awake
farmers and business men in all of
this section who will see the possibili-
ties of money making in such enter-
prises.
The advantages for raising cattle in
the South are so apparent that the
wonder is that so few farmers give at-
tention to it.-Florida Homeseeker.





Be severe with yourself; compassionate with others-Voltaire


18 THE INDIAN RIVER FARMER


T ,HE LANCER

They're a-runnin' and a-bitin'.
Why not drop a line?
I'm goin' to.
Did you ever sit down to any kind of
a game, play it as hard as you could
to win, go through all the stress of
doubt and anxiety, and then suddenly
have the realization come that it was
all in your own hands, that the game
was yours?
That's just how I feel about the
game between California and Florida.
I have been watching it for a number
of years. Five years ago no one in
California, and possibly but few in
Florida, knew that there was any game
on. In fact, there was none until the
Florida Citrus Exchange came, but its
officials have been playing the game
hard for four years, with California
looking on with a condoling smile for
two or three years; the game was all
her way, so she thought, and she could
afford to be generous.
Last year California waked up to the
realization that Florida was some com-
petitor in the citrus fruit business.
This year she knows it more certainly,
and she realizes that she does not now
hold all the cards, and as a matter of
fact I believe that Florida now has
the whip-hand; that it is California
tnat is in the corner-Florida holds
the hand that is going to win.
Look at the comparative prices now
being paid for Florida and for Califor-
nia fruit. Size up the great advertis-


DIVERSITY FARMING
(Continued from page 5)
through the center of the farm. This
plan allows access to every field, ob-
viating the necessity of crossing one
field to get into another, and doing
away with that very prevalent but
enormous practice of surrounding a
field by a road. There is no sense in
it and no necessity for it.
Out of the two "front" 5-acre fields
I take one acre each, giving thus one
acre on each side of the central road.
These two acres are intended to be
set apart for the homestead (house,
barn, outbuildings and so forth) kitch-
en and flower garden occupying ap-
proximately one acre and the other
acre for the home orchard previously
mentioned.
I would suggest ten acres to be de-
voted to citrus fruit, the stand-by of
the farm, the old age annuity, the en-
dowment policy of a South Florida
farmer. As the grove calls for the
least amount of "daily" labor and as
it is a permanency for all time, it
would be best to place this at the back
of the farm on 3, 4, or 4 and 5, or 5
and 6. The main point is to concen-
trate the labor on a farm as much as
possible. Whenever practicable, that
portion of the farm work, whether in
crops or livestock that calls for the
greatest "daily" attention should be
nearest the homestead. Economy in
both time and labor is money saved.


ing campaign California is putting on
in a desperate effort to turn the tide;
note that she has inaugurated an "Or-
ange Day," on which every one is in-
vited to eat one dozen California or-
anges, and also note that in spite of
all this the market declined every day
last week, while the Florida market
held steady all through, and what is
the answer? Possibly it is contained
in a letter written by one of a firm of
big New York citrus fruit buyers to a
California fruit man, in which he re-
fers to the California market, when he
says: "Too many of your oranges are
being shipped here for you to expect
prices. They seem to take to Floridas
in New York, and of course they are
far superior to Californias; one Flor-
ida orange is worth one box of Cali-
fornias to the writer," so you see this
will have a tendency to keep the
prices lower.
Regarding the campaign of the Cali-
fornia growers through the newspa-
pers for the inauguration of an "Or-
ange Day," District Manager Holland,
of the Florida Citrus Exchange, in
New York, writes as follows: "We are
mailing you today copy of local paper,
which shows evidence of the campaign
of the California orange people in their
boost for March 21 as "National Or-
ange Day." However, despite this
strenuous advertising in this district
recently, it is a fact that the market
has declined every day this week at
the auction sales here, but there is no
douot that they are making a strenu-
ous effort to attract trade.-Florida
Grower.


THE POULTRY OF THE FARM

Our good friend, the editor of the
Poultry Department, must forgive me
if I trespass a little on his confines,
but it is necessary to touch upon poul-
try runs and their location in the gen-
eral layout of the farm we have under
consideration.
The keeping of poultry is as much
the business of a well conducted farm
as is the raising of the crops. First,
there are the home requirements; the
family and the hands have to be fed,
and, besides, there is profit in rais-
ing poultry. Not Only is there profit
in just cocks and hens of the chicken
variety, but also in ducks and geese,
in squabs and on a farm of this size,
even turkeys.
All the appurtenances to the poul-
try industry, houses, runs, grain store,
and so forth, should be the nearest to
the house of the other farm buildings.
Poultry requires more individual at-
tention than any other branch of live-
stock on the farm, and for this reason
it generally falls to the lot of the
farmer's wife or family to care for the
poultry. She or the children are in
and around the house attending to
home duties most of the day. It is not
a very arduous addition to the house-
work to attend the poultry, provided
they are located close to the house,
and this is where they should be.
Now chickens, ducks, squabs or
geese cannot be successfully raised


WHEN THE YEAR STARTS

It used to be such a puzzle to a
small child why if January was the
first month of the year things didn't
start right then instead of waiting un-
til April and May to grow. But the
child came to Florida and decided this
was where the year was planned right.
Of course there is a spring feeling
here just as much as in the north.
Lots of folks imagine because there is
no snow and skating and sleighing
and that sort of thing, that naturally
nobody notices the time when life
springs into all the earth. Don't make
any mistake. The January sensation
in Florida is sufficiently exciting in
one's veins to satisfy anyone who en-
joys the spring of the North.
In January great truck areas are
started into green life. It is impossi-
ble to feel out of joint with the begin-
ning of the year. Every woman be-
gins to want to be planting garden or


in a haphazard way. They must have
their proper houses and runs and exer-
cising ground same as other folk. They
must be properly fed at regular inter-
vals with proper food; they must be
kept properly clean, and, above all,
they must be kept within bounds. That
is, they must be fenced in, or every-
thing must be fenced off from them.
Poultry is the most persistent mis-
chievous biped in existence if allowed
to roam at will. It is at the same time
the most inquisitive. Turn over a new
bed, sow a little seed, weed a' little,
rake your yard, rake your walk; in
fact, do anything on Mother Earth,
and that chicken will be there the mo-
ment your back is turned, to undo and
scrape up and scratch up and eat up
all you have done or sown.
A chicken is not like any other ani-
mal either-that is, any animal with
intelligence. You can shoo a dog or
cat or cow or calf or horse away and
after being shooed two or three times
those animals have the intelligence to
understand they are not wanted in
that particular place and will avoid it.
Not so the blamed chicken. The more
you shoo it the more persistent it is
in coming back, and the more you shoo
it the shorter it makes the intervals
within which to return.
I am suffering at the moment from a
plethora of my neighbor's young
chicks coming through the fence, and
the mother strutting up and down just
showing their offspring where to
scratch and what to destroy.
It is nerve-racking.
And this is what will happen on the
farm, unless the chickens and ducks,
etc., are fenced in. Don't fence off
from the chickens; fence them in; and
this for another reason.
Chickens and ducks are by nature
great scavengers, and they should not
be allowed to scavenge here, there and
everywhere. Keep them away from
any kind of filth or dirt which they
will delight and wallow in if they
get a chance. Give them clean, dry
nests, in weather-tight houses. Give
them good runs, kept clean, with
scratching pens, plenty of clean litter;
all this within fences, and you will
have fine chickens, clean, bright eggs
of good flavor, not strong and coarse
like those of a scavenger chicken-
and success with your poultry in the
markets.
In Florida chicken houses are not
an expensive item. Plenty of air is
the main requisite. They should face
south or southeast. I need not here
enter into details of dimensions or
construction, but I may give as a hint
an excellent plan to keep the houses
cool during the hot summer months
and which I strongly advocate as a
result of my own personal experience.
This is to have a false roof at about


flowers, things to bloom, things to live
forever. The new growth comes in the
great groves, exquisitely fine leaved.
Tiny buds show like emerald beads.
Some are swollen and burst to show
their gold and white contents. Trees
that are deciduous begin to promise
much. And, tempting of tempters, the
fish begin to answer the fisherman's
lure. All the rest of the world simply
aches to get into the little boat and be
off to pleasant, secret deep fishing
holes, to forget that any such thing as
duty lives anywhere. Then the day
comes when the quail are again under
ban. The deer may lift their heads
without fear. The quail, it must be,
know that time has come, for they are
back again, calling all around the
house, jumping after the stray Kaffir
corn heads, curtesying, running all
around. One couple seem already to
have announced their engagement.
Yes; be very sure there is a "spring
feeling" all the same, and it does not
run to languor, either.


one foot above the permanent one,
made of light scantling, on which can
be laid about six inches of straw or
similar material, this being kept down
by a couple of boards or so. This false
roof should overlap the permanent by
about a foot all around, but of course
neither the sides nor ends must be
enclosed. There must be a free pas-
sage for air right through.
The difference of temperature at
which chicken houses can be kept in
coolness by means of this false roof
is almost unbelievable except by those
who have tried it.
A run should be 60 by 20 feet, with
the chicken house at the upper end.
This will accommodate about 25 fowls.
All runs should be adjoining, running
parallel with each other, and intercom-
municating, wire-fenced with an eight-
inch board run around on the ground
line. It is good practice always to
have an extra run or two, than are
actually required. This enables the
fowls of one to be turned into another
while it is being grubbed up and
cleaned, and sown to some grass,
wnich should be done periodically.
In all the runs two shade trees
should be planted. For this purpose
there is nothing better than the mul-
berry, which grows so well in Florida.
It gives heavy shade during the
months that shade is required, is bare
of leaf during those months when the
fowls should have all the sun and air
possible, and the fruit is excellent for
and greatly relished by the fowls.
Plum trees are also good for a chick-
en run, but we already have them in
the home orchard.
Referring back to the ground plan
of this 40-acre farm, the part of the
homestead in which the poultry should
be located is taken out of No. 1 5-acre
field. Later on, when considering the
rotation of crops to be practiced on
these various 5-acre fields I will show
how, so far as possible, these four
acres adjoining the homestead should
be kept in permanent forage crops
where the forage can be either cut and
brought in to the livestock or from
time to time the cattle or mules turned

out to graze.
The chicken runs should all lead out
to these pasture lands, so that the
fowls can be given full scope to forage
for themselves at intervals in the fresh
green fields so provided. But keep
them fenced off even in these fields.
Don't allow them to roam too far afield
and above all do not let them scavenge.
Ducks should be similarly accommo-
dated with houses and runs, and in
each run should be a shallow basin
with water kept continually fresh and
clean. Ducks, however, can be al-
lowed to roam about in the barnyard,
and the same for geese, at regular 1
times, or out in the fields.-Florida
Grower.


HOW TO START A GROVE

WILSON & TOOMER FERTILIZER CO.

Manufacturers of IDEAL FERTILIZERS, Jacksonville, Fla.


Kindly Send Free Book Entitled "How to Start a Grove"

Name

Address


It's peculiar how advertising affects the life of a business, but the unadvertised business dies a horrible death.






A Fit of Blues Will Bring Out a Man's Yellow Streak


STHE INDIAN RIVER FARMER 19


THE CARELESS WORD.
F
Oh, many a shaft at random sent
Finds mark the archer little meant!
And many a word at random spoken
May soothe, or wound, a heart
that's broken -Scott.

BRINGS BETTER RETURNS THAN
ANY OTHER FORM OF
LAND CULTURE.

PETER O. KNIGHT
EXPOUNDS THE WHY

Biggest Grower in Southern Part of
State Contrasts Section with Cal-
ifornia's Richest Fruit Region
-Is Man of Big Affairs.

Peter O. Knight of Tampa, asked to
give his reason for engaging in citrus
fruit growing on so large a scale in
Florida, and to contrast the conditions
here with those in California, replied
in substance as follows:
"I have lived in Florida since 1884,
and while I have always been opti-
mistic of its future and of its natural
resources, I have never felt so firmly
convinced of its future until I had
traveled over most of the world and
until I had pretty thoroughly inspected
southern California, a year and a half
ago. I made a pretty thorough inspec-
tion of southern California for the rea-
son that I consider it the only real
competitor that Florida has.
"The land in the temperate zone of
the United States sells for from $100
to $300 per acre, and the most intelli-
gent farmer rarely nets $25 per acre
therefrom. In fact, the average net
per acre is about $2.50, while in South
Florida many people make annually
from $500 to $1,200 per acre.
Florida's Natural Advantages.
"No portion of the United States
can be compared to southern Florida,
except southern California. There is
Sno comparison between southern Cali-
fornia and southern Florida as to nat-
ural advantages and conditions. We
have a better soil for the culture of
citrus fruits than southern California.
We can raise more citrus fruit per
acre, and there is no comparison in the
quality of the citrus fruit, and more
especially the grapefruit. Our sum-
Smers are no worse and our winters
far superior. Southern California has
its rainy season in the winter, when it
does not need it, and its dry season in
the summer, when it needs rain;
whereas Florida has its rainy season
in the summer, when it needs it, and
moderate rains in winter only. There
is no climate to equal that of southern
Florida during the months of October,
November, December, January, Feb-
ruary, March and April. Raw lands
adapted to citrus fruit culture in south-
ern California cost from $500 per acre
to $1,500 per acre. Lands in southern
Florida adapted to citrus fruit culture
sell for $150 per acre. The annual
rainfall in southern California does
not exceed nine inches; in southern
Florida it is about fifty-three inches.
Water rights in California sell for
approximately $12 per acre per an-
num. We are only two days from the
market, whereas southern California is
from seven to eight days from the
market. Southern California is the
rich man's country, and not the poor
man's. No poor man, or man of even


Spillway in Main Canal of Indian River Farms at Vero, Florida.


moderate means, can go there now and
make a success in the growing of cit-
rus fruits.
Predicts Great Development
"When these facts become known
to the people of the United States-
and they will become known by and
by-no one can tell what the develop-
ment of southern Florida especially
will be.
"The result of my visit to California
and of my traveling through the world
generally, finally induced me to pur-
chase one hundred and forty acres of
land, which I am extensively develop-
ing with citrus.
"I am firmly convinced, after a care-
ful study of conditions, that, with the
energy, money and intelligence de-
voted to the business, more money
can be made out of citrus growing
than any other business on earth.
This and the desire, after a while, to
live in the country, induced me to
purchase the property and develop this
grove."
Besides being general counsel for
the Seaboard Railroad and other rail-
road enterprises, Mr. Knight is presi-
dent of the Tampa Hardware Com-
pany, the Tampa Investment and Se-
curities Company and the Land Com-
pany; he is also vice-president of the
Tampa Electric Company, vice-presi-
dent of the Tampa Foundry and Ma-
chine Company, Ybor City, Tampa, and
is a director of the Tampa Northern
Railway Company, the Exchange Na-
tional Bank, the Hernando National
Bank of Brooksville, and the West
Tampa Bank and the Tampa Gas Com-
pany. Therefore it can readily be
seen that Mr. Knight is a man of big
affairs, and his opinions regarding the
possibilities of Florida are worthy of
consideration by the man wishing to
make this state his home.-St. Peters-
burg Tribune.


MICHIGAN CASABA
The new Melon. Not a watermelon-not a musk-
melon-but better than either. If you want to grow
any next season you better order seeds now, as the
supply is limited, and you may be unable to secure any
in the spring. Sample package of seeds 10c; large
package, 25c. Only a few at this price. Descriptive
circular free. Burgess Seed & Plant Co., 8 I.
R., Allegan, Michigan.
TAKE ADVANTAGE OF YOUR
OPPORTUNITIES.


GOOD ROADS IN ST. LUCIE
COUNTY.

Few counties in the state can boast
of better roads than St. Lucie county,
and they are constantly being im-
proved and increased.
The $200,000 received from the first
bond issue in the county was used
last year with a net result of nearly
sixty miles of hard surfaced roads, the
majority of the surfacing being Dade
county rock. Like almost every other
county in the state, the first real road
work was not as satisfactory as it
might have been, as the money was
not always expended to the best ad-
vantage and did not bring the results
that it should have.
With the work done before and since
by the county commissioners from the
regular taxes, St. Lucie county now
has about eighty miles of good roads.
At the last meeting of the county com-
missioners some important road work
was ordered and the work is going
steadily on.
With the development that is going
on in every section of the county, as
a result of the millions of dollars ex-
pended by the big land companies, it
is time that a definte plan for laying
out parallel roads throughout the
county should be adopted.
All roads should be run on section


Dr. James C. Gill. Dr. W. H. Bohart.
Prominent Physicians of Chicago,
Ill., at Vero, Florida.


JOHN C. LOGAN, GENERAL YARD-
MASTER AT CHICAGO, OF CHI-
CAGO, MILWAUKEE & ST. PAUL
R. R., TO DEVELOP GROVE AT
VERO, FLORIDA.

After a thorough inspection of the
state of Florida, John C. Logan, gen-
eral yardmaster of the Chicago, Mil-
waukee & St. Paul Railroad in Chi-
cago, accompanied by Mrs. Logan,
went to Vero and bought a tract of
land as well as several town lots. He
intends to return to Vero in the fall
and begin developing his farm. In
the meantime he will endeavor to ar-
range for a number of his friends to
join with him in purchasing more land
and go into fruit growing on an ex-
tensive scale.
"It is all better than I expected,"
writes Mr. Logan. "I went carefully
over every part of the tract and did
not see a foot of land that is not worth
more than is being asked for it. I
found thai. the company is living up to
its contract and its promises in every
particular and all the development
work is being done in the best possible
manner.
"If nothing but citrus fruits could
be grown on this land it would be the
best real estate investment I know of,
but vegetables seem to do equally
as well. The finest groves I saw in
Florida are at Vero and the fruit I
ate there was the best we had on our
trip. It is no longer hard to under-
stand why Indian River oranges and
grape fruit sell for the highest prices
on the northern markets. They are
worth more than any others.
"I expect to get a grove started next
winter and I think so well of the prop-
osition that I intend to try to induce
as many of my friends as possible to
invest there also."
Very truly yours,
(Signed) JNO. C. LOGAN.
309 North 'Pine Ave.

Hattiesburg, Miss., May 15, 1914.
Indian River Farms Company,
Vero, Florida.
Gentlemen:
In reply to the request of your Mr.
Hill for my impression concerning
your proposition, permit me to say
that I spent a week in South Florida
investigating the merits of your lands
and verifying your literature.
I was so impressed with your cli-
mate and so pleased with your lands
that I bought some of your property
and expect to make your state my
home as soon as I can wind up my
affairs here. Yours truly,
GEORGE HARTFIELD.

lines as nearly as possible and in
straight lines in every instance. Fol-
lowing old trails or lines of least re-
sistance cuts up the property and pre-
sents a bad appearance.
In a few years St. Lucie county will
be dotted with farms in every direc-
tion and roads will be a necessity, for
the convenience of the farmers and
the traveling public generally. If a
definite plan were adopted now, before
the county is thickly settled, the roads
could be extended, as needed, accord-
ing to this plan and a system would
soon be in vogue that would commend
itself to prospective land buyers.-Ft.
Pierce News.


M Except For the Pessimist, the Optimist Would y


Never Be the Big Noise



Your competitor will eventually drive you out of business; he advertises, you don't.

A_*_______________________ ._ ^ ^ _





Industrialism, as it changes and betters human environment, is the true
civilizing agent.-Elbert Hubbard

20 THE INDIAN RIVER FARMER




$25,000-CAPITAL--$25,000 FAVORITE FERTILIZERS


ST. LUCIE COUNTY BANK

FORT PIERCE, FLORIDA Are Made for Florida Soil,

Our.Motto ,: and Always Produce Results.
COURTESY and SECURITY WRITE FOR BOOKLET.

A Strong Institution with Enlarged Facilities
to Accommodate YOU.
Four Per Cent Interest Paid on Savings Ac- INDEPENDENT FERTILIZER CO.
counts. Safe Deposit Boxes for Rent. JACKSONVILLE, FLA.
JAKOVLLFA


Indian River Farms

Company

CAPITAL STOCK $1,000,000.00

Colonizing
Indian River Farms
Vero, Florida
Building the Town of
Vero, Florida


OFFICERS AND DIRECTORS
President, J. H. HASS
President Scott County Savings Bank
Davenport, Iowa B
Vice-President, C. A. BANISTER
Treasurer Moline Plow Co.
Moline, Ill.
Secretary, CHAS. DUNCAN
Secretary Crossett Timber Co.
Davenport, Iowa
Treasurer and General Manager
HERMAN J. ZEUCH
President Morton L. Marks Co.
Davenport, Iowa
General Sales Manager
JOHN LeROY HUTCHISON
Superintendent of Agents
A. M. HILL
A. W. YOUNG
Assistant General Manager
J. E. ANDREWS
Ft. Pierce, Florida
E. W. THOMPSON, Capitalist
Thompson & Jackson
Toulon, Ill.

General Offices: Vero, Florida
General Sales Offices:
Putnam Bldg., Davenport, Iowa

REFERENCES:
Scott County Savings Bank
Davenport, Iowa
Iowa National Bank, Davenport. Iowa
St. Lucie Co. Bank, Ft Pierce, Florida
Bank of Ft. Pierce, Ft. Pierce, Florida
Colorado Springs National Bank
Colorado Springs, Colo.

Address All Communications to the
GENERAL SALES OFFICE:
Putnam Bldg., Davenport, Iowa


I I 1 -


A Man-to-Man Statement by

The Florida Citrus Exchange
The citrus fruit growers of Florida this year probably will produce the largest crop
of oranges and grapefruit in the history of the state.
Whether or not this large crop of fruit will mean corresponding income and profit to
the growers depends almost entirely upon the way in which it is put into the markets.
The Florida Citrus Exchange is just closing the fifth and most successful year of its
history. It has made good for its members to a degree not heretofore equaled by any
cooperative marketing organization. These are some of its accomplishments:
It has introduced and secured the adoption of It has exercised such discretion in distribution
methods of picking and packing, which insure that as to generally avoid glutted markets and to realize
the fruit it handles reaches the markets in good con- the best prices available at the time-a task made
edition and in such shape as to appeal to buyers. difficult by the volume of fruit not under its control.
It has carried the message of the superiority of It has done all this on such a careful and eco-
Florida oranges and grapefruit to the court of last nomical basis as to give the growers affiliated with
resort-the ultimate consumer-through effective it average net returns much better than they had
advertising, with the result that many markets in previously received, admittedly larger than those
which formerly there was little or no sale for fruit secured by private marketing concerns, and far in
grown in this state now demand it. excess of those obtained from speculators.
On the threshold of its sixth year, the Florida Citrus Exchange comes to the growers of
Florida, proud of its record and confident of its future, asking that in the coming season
of promised great production, it be given the handling of a larger proportion of the crop-
because if this is done, not only can it maintain but increase the efficiency of its work
and do even more for the citrus growers, whose prosperity is so important to the state.




CI RUS EXCHANGE A


If you're not advertising; why waste your time standing behind the counter? Nobody knows you.


I


~" "




University of Florida Home Page
© 2004 - 2010 University of Florida George A. Smathers Libraries.
All rights reserved.

Acceptable Use, Copyright, and Disclaimer Statement
Last updated October 10, 2010 - - mvs