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Title: St. Augustine Historic Distric strategic plan : work program
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Title: St. Augustine Historic Distric strategic plan : work program
Physical Description: Book
Language: English
Creator: Facilities Planning & Construction Division, University of Florida
Publisher: Facilities Planning & Construction Division, University of Florida
Place of Publication: Gainesville, Fla.
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Volume ID: VID00001
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Table of Contents
    Title Page
        Title Page
    Main
        Page 1
        Page 2
        Page 3
        Page 4
        Page 5
        Page 6
        Page 7
    Appendix
        Page 8
        Page 9
        Page 10
        Page 11
        Page 12
        Page 13
        Page 14
        Page 15
Full Text


IST. AU STN H STOI DISTITSRTGCPA


WORK PROGRAM


APPROVED
BY THE
ST. AUGUSTINE HISTORIC DISTRICT STRATEGIC PLAN STEERING COMMITTEE
MAY 20,2008



FACILITIES PLANNING &
CONSTRUCTION DIVISION





UFi UNIVERSITY of

UF FLORIDA










ST. AUGUSTINE HISTORIC DISTRICT STRATEGIC PLAN: WORK PROGRAM


APPROVED: MAY 20, 2008



I. Project Management and Public Involvement Strategy


The project management approach will utilize three different, but nested, advisory groups.
The UF Technical Work Group will consist of UF leaders in historic preservation,
archaeology, museum studies, architecture, planning, tourism, marketing, facilities
management and business from both academic and administrative units. The District
Strategic Plan Steering Committee will consist of certain Work Group members plus agency
representatives in the St. Augustine community. The District Strategic Plan Stakeholders
include representatives from diverse interest groups in the community together with the
Work Group and Steering Committee.

a. UF Technical Work Group: This group represents various Colleges and business units at
the University of Florida that have a role in the long-term management, administration
and educational/research programming of certain St. Augustine historic properties. This
group will advise the University administration on technical aspects of the Strategic Plan
recommendations and lead educational/research program development. Members of
the Work Group may expand over time, but currently are:
1. Ted Astleford, Assistant Director for Experiential Learning Programs, Center for
Entrepreneurship and Innovation, Warrington College of Business Administration
2. Harold Barrand, Associate Director, Physical Plant Division
3. Peggy Carr, Professor and Associate Dean, College of Design, Construction &
Planning
4. James Cusick, Curator, P. K. Yonge Library of Florida History, Smathers Libraries
5. Kathy Deagan, Distinguished Research Curator of Archaeology, Florida Museum of
Natural History
6. Linda Dixon, Assistant Director and Project Manager, Facilities Planning &
Construction
7. Michael Gannon, Distinguished Service Professor Emeritus, Department of History
8. Martin Gold, Associate Professor and Director, School of Architecture
9. Roy Graham, Distinguished Service Professor and Director, Historic Preservation
Programs, College of Design, Construction & Planning
10. Roy Hunt, Distinguished Service Professor Emeritus, Levin College of Law
11. Doug Jones, Director and Professor, Florida Museum of Natural History
12. Kristen Larsen, Assistant Professor, Department of Urban and Regional Planning
13. Dixie Neilson, Visiting Assistant Professor, Department of Art & Art History
14. Ed Poppell, Vice President for Business Affairs
15. Herschel Shepard, Professor Emeritus, School of Architecture

St. Augustine Historic District Strategic Plan: Work Program
May 20, 2008 Page 1 of 7










16. Chris Silver, Dean, College of Design, Construction & Planning
17. Brijesh Thapa, Associate Professor and Senior Associate Director, Center for Tourism
Research & Development
18. Carol Walker, Assistant Vice President for Facilities Planning & Construction

b. District Strategic Plan Steering Committee: This committee includes certain members
of the UF Technical Work Group plus agency representatives of St. Augustine
community stakeholders. This committee will advise the University administration on
aspects of the District Strategic Plan project management. They will advise the
University administration and consultant team in developing a vision for the St.
Augustine Historic District including elements of a business plan, physical plan,
marketing/branding scheme, and strategic implementation steps. They will provide
guidance in plan content as well as assist in shaping a broad public involvement
approach to gain input from all interested community stakeholders. Members of the
District Strategic Plan Steering Committee are:
1. Glen Hastings, Executive Director, St. Johns County Tourist Development Council
2. John Regan, Chief Operations Officer, City of St. Augustine
3. Tracy Upchurch, Business Administration Department, Flagler College
4. Gordon Wilson, Superintendent, Castillo de san Marcos National Monument
5. Kathy Deagan, Distinguished Research Curator of Archaeology, Florida Museum of
Natural History
6. Michael Gannon, Distinguished Service Professor Emeritus, Department of History
7. Roy Graham, Professor and Director, Historic Preservation Programs, College of
Design, Construction & Planning
8. Roy Hunt, Professor Emeritus, Levin College of Law
9. Ed Poppell, Vice President for Business Affairs
10. Chris Silver, Dean, College of Design, Construction & Planning


c. District Strategic Plan Stakeholders: This list of stakeholders represents various
community interests such as business, real estate, preservation, tourism, media,
recreation/parks, law enforcement, City of St. Augustine, Flagler College, National Park
Service, St. Johns County, and St. Johns School District. The initial list of stakeholders is
presented in Appendix A, although this list is anticipated to expand through the public
outreach and planning process. These stakeholders will be valuable resources in the
development of the District Strategic Plan. They will be consulted by the Work Group
and professional consultant team, and will be engaged in public forums and focus
groups. Community representatives on the District Strategic Plan Steering Committee
are also considered members of the stakeholder list.






St. Augustine Historic District Strategic Plan: Work Program
May 20, 2008 Page 2 of 7










II. Work Products


The St. Augustine Historic District Strategic Plan will consist of several elements that
describe the overall vision and management approach for the District. The Plan will focus
on management of the 37 State-owned properties and 34 structures located thereon, but
will necessarily include recommendations for non-State-owned properties and the public
realm within the District. The District Strategic Plan will be a comprehensive document
including recommendations and findings reported in supplemental plans and studies
developed as part of this overall Work Program.

a. Facility Assessment:
The Facility Assessment was prepared by University professionals from the Divisions of
Facilities Planning and Construction, Physical Plant, and Environmental Health and
Safety. The team evaluated the 34 State-owned buildings in St. Augustine to assess the
condition of structures, finishes, utilities infrastructure, life and fire safety, and ADA
accessibility with an eye toward assembling initial costs necessary to bring the condition
of these structures up to current codes and standards, and to allow continued
maintenance to begin under the University's physical plant maintenance standards. The
consultant team may be asked to verify the findings of the assessment.


Responsibility FPC, PPD and EH&S
Completed July 2007


b. St. Augustine Historic District Strategic Plan Website:
The Facilities Planning and Construction Division will create and maintain a website
devoted to this planning project and the overall topic of the State-owned properties in
St. Augustine. The website will post documents, advertise public meetings, provide
contact information and opportunities for public input, and include links to related web
sites that exist or may be created by University units or other agencies. The requested
URL is http://staugustine.ufl.edu, but this is subject to change. Meanwhile, the website
can be accessed at http://www.facilities.ufl.edu/staugustine/index.htm.


Responsibility FPC
Due May 15, 2008


c. Literature Review:
The Facilities Planning and Construction Division has assembled existing plans and
studies with assistance from the City of St. Augustine Planning and Building Department
and other agencies. These documents include plans for parking, traffic circulation,
heritage tourism signage, entry corridor appearance guidelines, architectural guidelines,
comprehensive plan, historical surveys, and plans specific to the Castillo de San Marcos
and Flagler College. Recommendations from these existing plans and studies will be

St. Augustine Historic District Strategic Plan: Work Program
May 20, 2008 Page 3 of 7










consolidated into text and maps within a single document. Through the visioning
process, public participation and consultant study, these various recommendations may
be validated or modified as needed. The literature review document will streamline the
time necessary for the consultant team to initiate its work, and will provide a
bibliography of existing plan efforts.


Responsibility FPC and CDCP
Due Preliminary, May 30, 2008; Final, June 6, 2008


d. Vision Plan:
The Facilities Planning and Construction Division will work with the College of Design,
Construction and Planning and other members of the UF Technical Work Group to
engage the St. Augustine community in developing a vision for the St. Augustine Historic
District. The Vision Plan will be created through a series of charrette-style meetings,
focus group interviews, web site surveys and other mechanisms to gather input and
develop consensus. The first of these charrettes is expected to occur in late June 2008
with the work product culminating by mid-August 2008. The Vision should describe the
desired mission, management approach and visitor experience of the District as well as
the desired outcome of implementing the District Strategic Plan. The vision should be
described in terms of a vision statement and guiding principles as well as preliminary
visual representations and explanation. This vision will set a framework for the
consultant team as it begins its work. The consultant team will be expected to verify the
vision and include it in the final District Strategic Plan.


Responsibility FPC and CDCP, verified by Consultant
Due August 29, 2008


e. Marketing Plan Element:
The Marketing Plan Element is a key component of the District Strategic Plan because it
will provide a business plan in terms of branding, economic and tourism development,
as well as assessment of the economic benefit derived from implementing the vision.
The Marketing Plan Element will recommend a highest and best use of the State-owned
properties, and make recommendations regarding lease rates, terms and limitations
consistent with the vision. It will examine the costs of implementation in terms of
potential return on investment for the community. A preliminary report or executive
summary is expected by early November in order to provide information to the
University of Florida Board of Trustees (UFBOT). The final Marketing Plan Element will
be integrated into the comprehensive District Strategic Plan in January 2009.


Responsibility Consultant
Due Preliminary, TBD prior to November 3, 2008; Final, January 15, 2009

St. Augustine Historic District Strategic Plan: Work Program
May 20, 2008 Page 4 of 7











f. Physical Plan Element:
The Physical Plan Element will recommend physical improvements necessary to
enhance the visitor experience with cohesiveness, consistency, convenience and
comfort. It will make recommendations for the State-owned properties and public
realm within the St. Augustine Historic District, and integrate plans for other historic
resources within the District such as the Castillo and Flagler College. It will include
relevant recommendations from existing documents summarized in the literature
review, but it will amend or expand those recommendations to fit the new vision. The
Physical Plan Element will include recommendations for the 37 State-owned properties
based on verification of the Facilities Assessment and use recommendations from the
Marketing Plan Element and educational program studies. It will also address parking,
traffic and pedestrian circulation, signage, entryways, public open spaces and the
integration of State-owned and non-State owned properties in the District.
Recommendations for new facilities, such as visitor centers and interpretive museums,
will also be addressed in the Physical Plan Element. A preliminary report or executive
summary is expected by early November in order to provide information to the UFBOT.
The final Physical Plan Element will be integrated into the comprehensive District
Strategic Plan in January 2009.


Responsibility Consultant
Due Preliminary, TBD prior to November 3, 2008; Final, January 15, 2009


g. Strategic Implementation Element:
The Strategic Implementation Element will provide a business plan for the operation,
management and funding necessary to implement the District Strategic Plan. It will
integrate strategies for oversight and operation of the State-owned properties that are
consistent with University of Florida requirements. It will also discuss funding
opportunities, including grants and fundraising strategies, to implement the District
Strategic Plan recommendations. In this way, the Strategic Implementation Element will
guide future investments, grants and partnerships to be undertaken by the University.
It will identify strategic program needs and priorities while presenting a cohesive vision
for future decision-making. Implementation strategies will include performance
indicators and ongoing data collection needs to monitor progress toward achieving the
strategic vision. A preliminary report or executive summary is expected by early
November in order to provide information to the UFBOT. The final Strategic
Implementation Element will be integrated into the comprehensive District Strategic
Plan in January 2009.


Responsibility Consultant
Due Preliminary, November 3, 2008; Final, January 15, 2009

St. Augustine Historic District Strategic Plan: Work Program
May 20, 2008 Page 5 of 7











h. Exhibit and Educational Program Studies:
Exhibit and Educational Program Studies will recommend interpretive and educational
program content and design to be integrated into the District Strategic Plan. The Study
will also be critical for supporting future funding requests to develop a comprehensive
exhibit and educational program plan. The 2008-2009 Legislative Operating Budget
request did not result in sufficient funding to complete the educational program plan as
anticipated. Therefore, the University will be unable to retain the expertise required for
a fully-developed program. As an interim measure, the College of Design, Construction
and Planning and the Florida Museum of Natural History together with other expertise
on the UF Technical Work Group will prepare studies of exhibit and educational program
opportunities and content. These studies will set a framework and make
recommendations for specific program elements, potentially including visitor center
interpretive content, living history museum, open air museum and strategies for
creating a consistent educational message throughout the District. The studies will
examine existing interpretive programs and make recommendations to enhance
authenticity and cohesiveness of the visitor experience. The recommendations may
include both programmatic and physical improvements critical to the educational
mission. Preliminary reports will be provided at the conclusion of the fall 2008 semester
that will be integrated into the District Strategic Plan. The reports will present an overall
educational framework and make recommendations relevant to the vision, physical and
marketing components. Development of studies is expected to be performed in
collaboration with the consultant team to ensure consistency in content and schedule.
Supplemental reports may be provided at the conclusion of the spring 2009 semester
that further develop the preliminary recommendations. These 2009 reports may
include results of design studios and other explorations of significant educational
program elements that may transform the visitor experience in the St. Augustine
Historic District.


Responsibility-CDCP Historic Preservation Program and FLMNH
Due Preliminary, December 31, 2008: Final, May 8, 2009


i. Historic District Strategic Plan:
The Historic District Strategic Plan is the comprehensive document that will bring
together all recommendations developed for the vision, marketing, physical
environment and educational programming. The District Strategic Plan will serve as a
preservation management plan for the State-owned historic properties, and also
provide an overall framework for the entire Historic District. A preliminary report or
executive summary is expected by early November in order to provide information to
the UFBOT. The final comprehensive Historic District Strategic Plan will be completed in
January 2009.

St. Augustine Historic District Strategic Plan: Work Program
May 20, 2008 Page 6 of 7











Responsibility Consultant
Due Preliminary, November 3, 2008; Final, January 15, 2009



III. Schedule


An aggressive schedule is required to complete this project and meet expectations of the
Florida Legislature by February 1, 2009. This deadline will require multiple efforts to occur
simultaneously in a closely coordinated fashion. Key milestones are provided for the efforts
outlined in this Work Program including the schedule required to retain the consultant
team. Once the team is under contract, final deadlines, additional meeting dates,
deliverables and milestones will be established for their work. A preliminary project
timeline is presented in Appendix B.

a. Consultant Identification and Awareness: current through advertisement
b. Final Draft Consultant Project Fact Sheet: May 15, 2008
c. Web Site (Requested URL http://staugustine.ufl.edu): May 15, 2008
d. District Strategic Plan Steering Committee: May 20, 2008 (St. Augustine)
e. Final Consultant Project Fact Sheet: May 21, 2008
f. Post Florida Administrative Weekly Advertisement: May 21, 2008 for publication May
30, 2008
g. UF Technical Work Group Charrette: June 3, 2008 (Gainesville)
h. Literature Review Report: June 6, 2008
i. Community Visioning Charrette One: Week of June 16 or 23, 2008 (St. Augustine)
j. Community Visioning Interviews, Targeted Focus Groups and Community Meetings:
June 16, 2008 through August 22, 2008
k. Deadline to Respond to RFQ: June 27, 2008 (minimum 28 days)
I. Consultant Shortlist Meeting: July 7 or 8, 2008 (Gainesville)
m. Final Consultant Interviews and Selection: July 14 or 15, 2008 (St. Augustine)
n. Consultant Selection Recommendation Approval: July 16, 2008
o. Consultant Negotiation Meeting: July 17 or 18, 2008
p. Consultant Contract and Notice to Proceed: Week of August 4, 2008 (using standard UF
contract)
q. Community Visioning Charrette Two: Week of August 11 and/or 18, 2008 (with
consultant team participation)
r. Vision Plan Report: August 29, 2008
s. Preliminary District Strategic Plan Reports or Executive Summary: November 3, 2008
t. Exhibit and Educational Program Study Preliminary Report: December 31, 2008
u. Final Draft District Strategic Plan: January 15, 2009
v. Final District Strategic Plan: January 29, 2009
w. Exhibit and Educational Program Study Final Report: May 8, 2009

St. Augustine Historic District Strategic Plan: Work Program
May 20, 2008 Page 7 of 7









Appendix A







City of St. Augustine
Historic Properties
Contact List



John P. Regan, P.E.
Chief Operations Officer
City of St. Augustine
P. O. Box 210
St. Augustine, FL 32085
Phone: 904-825-1015
Email: Jregan(@ci.st-auqustine.fl.us

Glenn Hastings, Executive Director
St. Johns County Tourist Development Council
88 Riberia Street
St. Augustine, FL 32084
Phone: 904-829-1711, ext. 308
Email: GHastinqs(@Getawav4Florida.Com

Robin Burchfield, President
St. Johns County Chamber of Commerce
1 Riberia Street
St. Augustine, FL 32084
Phone: 904-824-8142
Email: Robin. Burchfield(stiohnscountvchamber.com

Dana Ste. Claire
National Director of Museum Services
Historic Tours of America, Inc.
167 San Marco Avenue
St. Augustine, FL 32084
Phone: 904-829-2473
Email: dsteclaire(historictours.com

Derek May, Publisher
St. Augustine Record
One News Place
St. Augustine, FL 32086
Phone: 904-819-3421
Email: Derek.mavystauqustine.com

Gordon Wilson, Superintendent
Castillo de San Marcos National Monument
1 South Castillo Drive
St. Augustine, FL 32084
Phone: 904-829-6506, ext. 227
Email: Gordon wilson)nDs.aov






Contact List
Historic Properties
Page 2


Mike Smithson, President
Historic St. Augustine Area Council
c/o Cowan Financial Group
136 Malaga Street
St. Augustine, FL 32084
Phone: 904-824-8147
Email: msmithson(@cowanfq.com

Richard Pinto
Immediate Past President
Historic St. Augustine Area Council
c/o Sunburst Crystal
105 St. George Street
St. Augustine, FL 32084
Phone: 904-824-9228
Email: pinto(@bellsouth.net

Margo Pope
Editorial Page Editor
St. Augustine Record
One News Place
St. Augustine, FL 32086
Phone: 904-819-3514
Email: letters(staugustine.com

Joseph L. Boles, Jr., Mayor
City of St. Augustine
P. O. Box 210
St. Augustine, FL 32084
Phone: 904-824-4278
Email: iosephbolesir@bellsouth.net

Thomas G. Manuel, Chairman
St. Johns County Board of County Commissioners
4020 Lewis Speedway
St. Augustine, FL 32084
Phone: 904-209-0314
Email: bccd4()sicfl.us

David Shoar
St. Johns County Sheriff
4015 Lewis Speedway
St. Augustine, FL 32084
Phone: 904-810-6600
Email: dshoar(siso.org






Contact List
Historic Properties
Page 3


Loran Lueders, Chief of Police
St Augustine Police Department
P. O. Box 1950
St. Augustine, FL 32085
Phone: 904-825-1075
Email: Ilueders(@sapd.ci.st-auqustine.fl.us

The Most Reverend Victor Galeone
Bishop of the Diocese of St. Augustine
25 Treasury Street
St. Augustine, FL 32084
Phone: 904-262-3200
Email: bishopsoffice(@dosafl.com

Father Tom Willis
Assumption Parish
2403 Atlantic Blvd.
Jacksonville, FL 32207
Phone: 904-398-1963
Email: none listed

Susan Parker, Executive Director
St. Augustine Historical Society
271 Charlotte Street
St Augustine, FL 32084
Phone: 903-824-2872
Email: sahsdirector(bellsouth.net

Dr. William Abare
President of Flagler College
P. O. Box 1027
St. Augustine, FL 32085
Phone: 904-819-6288
Email: abare(flaqler.edu

Joseph G. Joyner, Ed. D.
St. Johns County Superintendent of Schools
40 Orange Street
St. Augustine, FL 32084
Phone: 904-819-7502
Email: iovneri@stiohns.k12.fl.us

Otis Mason
13 Christopher Street
St. Augustine, FL 32084
Phone: 904-824-8377






Contact List
Historic Properties
Page 4


Shirley Thompson
206 Pelican Reef Drive
St. Augustine, FL 32080
Phone: 904-471-2721

Larry Lake, Executive Director
Welfare Federation of St. Johns
161 B Marine Street
St. Augustine, FL 32084
Phone: 904-829-6514

Tracy Upchurch
Business Administration Department
Flagler College
780 North Ponce de Leon Blvd.
St. Augustine, FL 32084
Phone: 829-9066

Randal L. Ringhaver
Ring Power Corporation
500 World Commerce Parkway
St. Augustine, FL 32092
Phone: 904-737-7730

Nancy Sikes-Kline
15 Miruela Avenue
St. Augustine, FL 32080
Phone: 904-823-8921
Email: nperiod(aol.com

Herschel Shepard
1661 Atlantic Avenue
Atlantic Beach, FL 32233
Phone: 904-249-9040
Email: hnishepard(comcast.net

Lorna MacDonald
SARA St. Augustine Restaurant Association
c/o The Raintree Restaurant
102 San Marco Avenue
St Augustine, FL 32084
Phone: 904-829-5953

Henry M. Whetstone, Jr.
400 Old Quarry Road
St. Augustine, FL 32080
Phone: 904-824-6938






Contact List
Historic Properties
Page 5



Errol Jones
City Commissioner
City of St. Augustine
P. O. Box 210
St. Augustine, FL 32085
Phone: 904-829-2176
Email: ioneserrol@(bellsouth.net

Dr. William Adams
Director, Heritage Tourism
City of St. Augustine
P.O. Box 210
St. Augustine, FL 32085
Phone: 904-825-5033
Email: wadams(@ci.st-auqustine.fl.us


Updated May 7, 2008









Appendix B







St. Augustine Historic District Strategic Plan
Work Program Timeline
May 20, 2008


Week Of 19-May 26-May 2-Jun 9-Jun 16-Jun 23-Jun 30-Jun 7-Jul 14-Jul 21-Jul 28-Jul 4-Aug I I-Aug 18-Aug 25-Aug 3-Nov 8-Dec 29-Dec 12-Jan 26-Jan 4-May
Project Week Wk I Wk2 Wk3 Wk4 Wk5 Wk6 Wk7 Wk8 Wk9 Wk 10 Wk II Wk 12 Wk 13 Wk 14 Wk 15 Wk25 Wk30 Wk33 Wk35 Wk 37 Wk 5
Activity

Project Administration
Steering Committee Mtg Mtg Mtg
UF Technical Work Group Mtg
Project Website Due Ongoing
Literature Review Due


Community Visioning


Data Gathering, Surveys & Public Participation
Community Charrette Meetings
Vision Plan Report


Consultant Selection
FAW Ad Submitted Due
FAW Ad Published Due
Deadline to Respond to RFQ Due
Consultant Shortlist Mtg
Consultant Interview & Selection Mtg
Consultant Contract Negotiation Due

District Strategic Plan Development
Consultant Notice to Proceed Due
Data Gathering and Public Participation
Consultant Attend Public Charrette Mtg
Preliminary Strategic Plan Report Due
UF Board of Trustees Meeting Mtg
Final Draft District Strategic Plan Due
Incorporate Findings of Exhibit and Educational
Program Report(s)
Final District Strategic Plan Due

Exhibit and Educational Programming


Data Gathering and Consultant Collaboration
Phase I: Preliminary Report(s) Due
Phase II: Spring Semester Project(s) Due




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