Title: Open line
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00090514/00047
 Material Information
Title: Open line
Uniform Title: Open line
Physical Description: Newspaper
Language: English
Creator: College of Journalism and Communications, University of Florida
Publisher: College of Journalism and Communications, University of Florida
Place of Publication: Gainesville, Fla.
Publication Date: July 31, 2006
 Record Information
Bibliographic ID: UF00090514
Volume ID: VID00047
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.


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Vol. 39, No. 2 College of Journalism and Communications

July 31, 2006


John Sutherland, Erica Petrilak and Gainesville Advertising Federation President
Sue Wagner.
Student earns advertising scholarship
Student Erica Petrilak recently won the Gainesville Advertising
Federation's UF Susan Dixon Smith/GAF scholarship.

Campaign wins
Golden Image Award
A public relations team has won a
Golden Image Award for its Habitat for
Humanity campaign,
"University of Florida
'Cooking Up A
Celebration"' from the
Florida Public
Relations Association.
Mike Mitrook
served as faculty
adviser and Frank
Ovaitt as professional
adviser. Team members included
students Melissa Filipkowski,
Kathleen Stopyra, Roxanna Garcia,
Glenda Luft, and Yolanda Fortunato.

Reaves joins public
broadcasting board
LaWanna Reaves recently
started her three-year term on the
(PBMA) Board of
Also, Larry
Dankner was
appointed to
complete the remaining
two years of a three-year PBMA
Board term.

Molleda, Galloway
honored in London
Juan-Carlos Molleda and
fall Visiting
Prof Del
Galloway, PR
1981, MAMC
1983, were
honored guests
at the 2006
Institute of
Public Relations
(CIPR) Excellence Awards in
London earlier this month.
Aug. 11: Summer classes end
Aug. 17: Graduate Student
Aug. 23: Fall classes begin
Aug. 23-29: Drop/Add
Sept. 4: Labor Day
Sept. 7-8: Public Relations
Advisory Council
Sept. 14: Retired Faculty and
Staff Reception, Thomas Center
Sept. 25-27: Telecommunication
Advisory Council
Oct. 6-7: Homecoming
Oct. 24-25: Journalism Advisory
Nov. 10: Veterans' Holiday
Nov. 23-24: Thanksgiving
Dec. 6: Classes End
Dec. 7-8: Reading Days
Dec. 12: Holiday Party
Dec. 11-15: Exams
Dec. 16: Commencement
Dec. 18: Grades Due
Dec. 25: Holiday

2 Ih nnln Jul 3120


College faculty, grad students
extremely active in convention
The College's faculty members and graduate students
plan to have an active involvement in this week's annual
AEJMC Convention in San Francisco.
Sandra Chance is on the Best Practices for Teaching
the First Amendment panel. She is moderating the
AEJMC First Amendment Award Session, the Business
Session on Executive Committee Meeting, and the
training session on "Incoming Professional Freedom and
Responsibility Chairs." And she's a panelist for "FOIA
Celebrates Its 40th Anniversary: A Promise Fulfilled or a
Bureaucratic Roadblock?"
Renee Martin-Kratzer will teach "How to use
descriptive writing to help readers visualize a story's
Johanna Cleary is a part of the
teaching panel for "Reaching Out to
Young Broadcast Journalists."
Debbie Treise will lead
"Bridging the Science Gap in Mass
Communication Courses."
Julie E. Dodd and Judy L.
Robinson will be involved with the
Scholastic Journalism Division. Cleary
Sylvia Chan-Olmsted will teach the "Best Practices in
Teaching Audience Research" session.
Mindy McAdams received Second Place/Honorable
Mention in the Best of the Web: Teaching category for
"Advanced Online Media Production" and "Flash
Journalism Text Companion Site" (http://
John Freeman will moderate for the "Creative
Projects in Visual Communication" session.
Ted Spiker will lead the teaching panel session,
"Publishing a Student Magazine: Getting It Started,
Keeping It Going Panelists."
Patrick Reakes received First
Place/Second Place/Honorable
Mention (3-way Tie) in the Best of
the Web: Creative category for
"Florida Journalism History Project"
John Wright is one of the hosts
for "Social: The Floridas, Georgia Rea

and Alabama Reception."
Mindy McAdams will lead the "Conceptualizing
Interactivity Interactive News Graphics" session.
Ralph Lowenstein will lead the Journalism and
Mass Communication Leadership Institute Workshop
Session in Fundraising Fundamentals.
Cory Armstrong will moderate a research session,
"Media Effects and Adolescents."
Also, the College's faculty and graduate students'
papers include:
"Diversity in Public Relations: Implications of
Tensions in Practice, Teaching and Research," by
Juan-Carlos Molleda.
"The Blame Game: Framing and
Reframing the Katrina Crisis," by
Michael Mitrook and Jennifer
"Beyond Government: Civil
Society Communication and
Response Following Katrina," by
"Appeals and Cultural Symbols in Robinson
Chinese TV Commercials," by Feng Shen.
"Western Media Meets Eastern
Tradition: Examining the Views of Chinese-American
Women on Beauty," by Jennifer Lemanski.
"Frames and Channels Trolleys and Other Health
Service Targets: Irish Journalists' Perceptions of Their
Influence on Health Policy Development," by Kim
"Media Frames and Press Freedom: Framing Sars
in China," by Shen and Jiun-yi Tsai.
"A Chain-Reaction View of Word-of-Mouth
Communication: Effects of Perceived
Group Norms on College Students' Word-of-Mouth
Communication Regarding the Issue of Choosing a
Spring Break Destination," by Jin Seong Park and
Kenneth Kim.
"Videostyle in Presidential
Campaigns 2000 & 2004: An
Versus Transformational
Approach," by Shen and Kim.
"The Facebook: Placing
Universities Face-to-Face With
First Amendment Concerns," by
Kim Lopez. Armstrong
"Direct to Consumer Advertising: Enhancing
Patient-Provider Communication and Health
Literacy," by Paula Rausch and Treise.

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July 31. 2006

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"DTC Advertising and the Perceived Social Reality of
Depression: The Potential Effects of DTC Advertising
for Antidepressant Brands on College Students'
Perceptions of the Prevalence and Lifetime Risk of
Depression," by Jin Seong Park.
"Mobile Media Use and Its Impact on Consumer
Attitudes Toward Mobile Advertising," by JongWoo
Jun and SangMi Lee.
"Attitude Certainty and Resistance to Persuasion:
Investigating the Impact of Source Trustworthiness in
Advertising," by Lemanski and Hyung-Seok Lee.
"Municipal Broadband Services: Government Supply
as Panacea to Market Failure in the Provision of High
Speed Internet Service to Underserved and Unserved
Communities," by Abubakar Alhassan.
"Competitive Advantages of the Mobile Advertising
Industry: A ComparativeStudy Between U.S. and
Korea," by SangMi Lee and Lemanski.
"Following the Setting Sun," by Steve Collins and
"The Newspaper With a Conscience: Discourse on
Journalism's Responsibility to Society and Civic Life in
the Late 19th and Early 20th Century," by Ronald
"Believing Blogs? Examining the
Influence of Gender Cues on
Credibility," by Armstrong and
"Newspaper Coverage of Trans
Fats: An Agenda for Policy Change?"
by Rausch.
"The Impacts of Market-based
Standardization Policy on the Mobile Rodgers
Deployment in OECD Countries: An
Empirical Analysis," by Sangwon Lee.
"Responding to the Needs of the Industry Reaching
Out: Newspaper Credibility Among Younger Readers,"
by Armstrong and Collins. It won the INMA Prize.
"News Content Production and Delivery Selling
News: Behind the Content of Cable and Broadcast News
Morning Shows," by Cleary and Terry Adams.
The Mary A. Gardner Award for Graduate Research
was given to Debi Demare.
"Market Definition, Merger Review and Media
Monopolization: Congressional Approval of the
Corporate Voice Through the Newspaper
Preservation Act," by Amy Kristin Sanders.
David Stanton received Second Place/Honorable
Mention in the Best of the Web: Journalism category for
"NewsZine" (http://newszine.jou.ufl.edu).

"Graduate Student Research Showcase Supervision
and Accuracy in An Online Newsroom: Pilot Study,"
by Stanton, Diane Hickey and Keith Saliba.
Mike Weigold will lead the panel session on
"Trust, Ethnicity, and Science".
"The Effects of 3G License Fees on the Mobile
Markets in OECD Countries," by Sangwon Lee.
"Information Technology and Information Literacy
in Journalism-Mass Communication Libraries," by
Reakes, Barbara Semonche and Fred Thomsen.
"Agenda-Setting and Voter Turnout
among Youth: Implications for
Political Socialization," by Spiro -i
Kiousis and Michael McDevitt.
"Access Issues National and
International Accessing Records Six
Feet Under: A 50-state Study of
Statutory Autopsy Laws," by
Ana-Klara Hering.
"Journalism in Times of War and Civil Unresti
Hayes, Herr and Sack: Esquire Goes to Vietnam," by
The Top Research Paper Award
went to "Refereed Paper Research
Session: Gender, Beauty and
Consumer Concerns Is Beauty a Joy
Forever? Young Women's Emotional
Responses to Varying Types of
Beautiful Advertising Models," by J. ,
Robyn Goodman, Jon Morris and
John Sutherland. Goodman
"Visual Communications Research The Emotional
Effect of Negative News Photo-
graphs," by Renee
Martin-Kratzer and Esther

the open line
seeks submissions
the open line is usually published Martin-Kratzer
on the Monday following a payday, except during
summer and holidays. It can be accessed on the Web at
www.j ou.ufl.edu/pubs/openline/.
Deadline for submitting news is the Wednesday
before publication.
Boaz Dvir serves as editor, and Olivia Jeffries
coordinates production.
Please send all news items to bdvir@jou.ufl.edu.
Thank you.

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July 31, 2006

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