Title: Open line
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Permanent Link: http://ufdc.ufl.edu/UF00090514/00031
 Material Information
Title: Open line
Uniform Title: Open line
Physical Description: Newspaper
Language: English
Creator: College of Journalism and Communications, University of Florida
Publisher: College of Journalism and Communications, University of Florida
Place of Publication: Gainesville, Fla.
Publication Date: February 7, 2005
 Record Information
Bibliographic ID: UF00090514
Volume ID: VID00031
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.

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Distiguished Alum Michael Connelly, Bernie Machen and Terry Hynes prepare for
fall commencement.

SPEAK EASY
Faculty have their say
Julie Dodd recently served as moderator of "Online Education
Opportunities for Scholastic Journalism Teachers" at the AEJMC Scholastic
Journalism Division's mid-winter meeting at the Poynter Institute in St.
Petersburg. She also met with the Journalism Education Association's
Certification Commission to review questions for JEAs Certified Journalism
Educator and Master Journalism Educator exams.
Cynthia R. Morton will address The League of Women Voters of Alachua
County/Gainesville and Gainesville Regional Utilities Wednesday on "How
to Package and Promote Energy Efficiency: Applying Social Marketing
Principles to the Development of Successful Conservation Campaigns." The
forum is open to the public.


BOOK 'EM
Kaplan keeps his
eyes on 'America 24/7'
Working with editors from Newsweek and U.S. News
and WorldReport, John Kaplan helped edit "California
24/7," "Tennessee 24/7" and "Nevada 24/7."
The books follow up "America 24/7," the bestseller
Kaplan also helped edit.


John Kaplan


HALL OF FAME


PR group names
Peg Hall '2004
Member of the Year'
The Gainesville chapter of the
Florida Public Relations Association
recently named Peg Hall its "2004
Member of the
Year."
She won the
recognition for
"establishing and
growing student
membership in
FPRA, opening Peg Hall
doors for better collaboration
between the UF faculty and the
chapter, and advancing the public
relations profession by forging
alliances between practitioners and
educators," according to the chapter.
GLOBAL GATORS
Brazil, Argentina, Chile
await Molleda's visit
Juan-Carlos Molleda will visit
corporations and universities in
Brazil, Argentina
and Chile May
13-26 as part of
the UF Center for
International
Business Educa-
tion and
Research's Juan-Carlos Molleda
Mercosur Program.
"It is a great opportunity to under-
stand firsthand the developments of
South America toward a common
market," he said.





2 1h onnln eb ,20


PAPER TRAIL

Cho publishes four articles
The Journal ofAdvertising recently published three Chang-Hoan Cho
articles:
* "Why Do People Avoid Advertising on the Internet?" 2004, 33 (4), page 89-
97, with John Hongsik Cheon, Ph.D. 2004, of
Frostburg State University.
* "Internet Uses and Gratifications: A Structural
Equation Model of Interactive Advertising," 2005
summer issue, with Hanjun Ko, Ph.D. 2003, of the
Kookmin University, Seoul, and Marilyn Roberts.
* "Cross-Cultural Comparisons of Interactivity on
Corporate Websites: U.S., U.K., Japan, and Korea,"
2005 Summer issue, with Hongsik John Cheon,
Ph.D. 2004, of Frostburg
State University.
Also, the Journal of Korean Marilyn Roberts
Academy ofMarketing Science
recently published Cho's "Effects of Banner Clicking
and Attitude toward the Linked Target Ads on Brand-
Attitude and Purchase-Intention Changes."
"Basic Applications of Handheld Computers," by
Judy Robinson, Ph.D. 2000, and Julie Dodd, appears
in the December/January 2005 Quill & Scroll.


Julie Dodd


WEAVING A WEB
Armstrong seeks
Internet links
Cory Armstrong hopes to have a
reference Web site for investigative
reporters up by the end of the spring.
She asks that
faculty send
her links to
helpful
journalism
sites.


Cory Armstrong


GIVING ADVICE
Chamberlin signs
on as mentor for
Ph.D. students
Bill
Chamberlin
was appointed
to the Gradu-
ate School's
Doctoring
Mentoring and
Advising
Awards Com-
mittee for this
spring.
Bill Chamberlin


CALENDAR
Feb. 19: CLAST Test
Feb. 26- March 5: Spring Break
Mar.22-24: Advisory councils for
Advertising, Journalism, Public
Relations and
Telecommunications visit
Mar. 24: Knight Divistion Career
Day
April 20: Classes end
TBA: Annual Awards Banquet
April 21-27: Reading Days
April 23-29: Exams
April 30: Commencement
May 9: Summer A begins

GET IN LINE
the open line
seeks submissions
the open line is usually
published on the Monday following
a payday, except during the summer
and holiday periods. It can be
accessed on the Web at
www.j ou.ufl.edu/pubs/openline/.
Deadline for submitting news (to
the Dean's Office) is the Wednesday
before the Monday of publication.
Boaz Dvir serves as editor, and
Olivia Jeffries coordinates
production.
Please send all news items to
bdvir@jou.ufl.edu. Thank you.


2 the oDen line


Feb. 7,2005




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