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Title: Open line
Uniform Title: Open line
Physical Description: Newspaper
Language: English
Creator: College of Journalism and Communications, University of Florida
Publisher: College of Journalism and Communications, University of Florida
Place of Publication: Gainesville, Fla.
Publication Date: September 11, 2003
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Bibliographic ID: UF00090514
Volume ID: VID00010
Source Institution: University of Florida
Holding Location: University of Florida
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the 'en line
College of Journalism and Communications Intra-College Newsletter
VOL. 36 SEPTEMBER 11, 2003 No. 1


WELCOME TO THE COLLEGE

Yoijin Choi joins the Public Relations faculty as an
assistant professor. returning to UF, where she completed
her NI A NI C deurree in 2000. She earned the Ph.D. at
NllssouLI Chot's research focuses on ethical and gender
issues in public relations, publicity measurement and
aid ertisers decision making. Her professional experience
includes fo \ ear in mediation relations and community
relations in Seoul. Korea. C
Choi
Mike Fole) joins the Journalism faculty as the college's first "career-
instructional" faculty member. Foley spent most of his
distinguished professional career at the St. Petersburg
Times, where he served as executive and managing editor,
vice president of communications and community relations
and vice president, corporate affairs/spokesman. Foley was
recognized as an alumnus of
distinction by the college in 1994.
Helena Sarkio is a new assistant
professor in Telecommunication
Foley specializing in broadcast news. Sarkio
earned her bachelor and master's degrees at Iowa State
and completed her Ph.D. at the University of
Minnesota. Her professional experience includes work
at television stations in Des Moines and Utica. Sarkio's Sarkio
research focuses on gender and cyberspace and she is an
active member of the Association of Internet Researchers.
Mark Leeps is the new WUFT-TV news director. Mark
completed his M.A.M.C. degree at UF in 1988 and served as
assistant news director and assignment editor for WUFT-TV
1988-1992. He was executive producer at the CBS affiliate
Columbus, Ohio and the ABC affiliate in Lexington, Ky. and
news director, assistant news director and news producer for
Leeps the NBC affiliate in Columbia, S.C.
Kathleen Kelly is the new chair of the Department of
Public Relations. Kelly joins us from U.L. Lafayette
where she held the Hubert J. Bourgeois Research
Professorship. She holds B.S., M.A. and Ph.D. degrees
from the University of Maryland. Kelly has achieved
national distinction in public relations and as an authority
on fund raising and is author of two leading books on the
subject. She won the 1995 Pathfinder Award and recently
was elected to membership in the Arthur W. Page Society. Kelly


CONGRATULATIONS
To Bridget Grogan, who was
promoted to
WUFT-TV
associate news
director,
effective Aug.
1. Grogan has
worked for the
past four years
as assistant
news director. Grogan
She also teaches television news
courses for the Department of
Telecommunication.
CHANGING PLACES
Best wishes to Marilyn Rob-
erts, who has returned to full time
teaching and research after serving
as associate dean for graduate
studies and research the past four
years. Dean Terry Hynes credits
Roberts for coordinating some
significant changes in the Gradu-
ate Division. Graduate enrollment
in the College reached an all time
high this past fall with over 245
students enrolling. Roberts is a
specialist in international advertis-
ing.
NEW STAFF MEMBER
Welcome to Angie
Stewart, the new
senior library
technical assistant in
the Neuharth Library.
Stewart has been
working in UF's Inter- Stewart
national Center the past four years
and has over 10 years experience in
the Alachua County Library District.







CONGRATULATIONS TO

Michael Palenchar (Ph.D student),
whose paper, "Strategic Risk
Communication: A Longitudinal
Analysis of a Community's Emergency
Response Awareness and Practices," has
been named a "Top Four Paper" and
accepted for presentation at the National
Communication Association national
convention, Nov. 19-23 in Miami Beach.
Palenchar is the lead author and the co-
author is Robert L. Heath.
Sanghoon Lee (M.A. student), Jon
Morris, and Chongmoo Woo (Ph.D.
student), whose paper, "The
Communication Effect of Provocative
and Humorous Advertising," was
presented at the American Academy of
Advertising Conference held in
Broomfield, Co. March 27-30.
Jon Morris, who will present a paper
titled: "Incorporating Emotions into
Healthcare Segmentation," at the ARF
Week of Workshops, Sept. 22 25, in
New York City. Wes Michael, Vice
President, NFO Migliara/Kaplan, a
marketing research firm specializing in
pharmaceutical research, will team with
Morris to present the paper.
Spiro Kiousis, whose article,
"Explicating Media Salience: A Factor
Analysis of New York Times Issue
Coverage during the 2000 Presidential
Election," has been accepted for
publication in the Journal of
Communication. Kiousis' article, "Spiral
of Moderation: Opinion Expression in
Computer-Mediated Discussion," which
he co-authored with Mike McDevitt and
Karin Wahl-Jorgensen, has been accepted
for publication in the International
Journal ofPublic Opinion Research.
Maggie Labre (Ph.D. student) and
Kim Walsh Childers, whose manuscript
titled, "Friendly Advice? Beauty
Messages in Web Sites of Teen
Magazines," has been accepted for
publication in Mass Communication &
Society.


flFA IAI SPR R I? i 20


Meg Lamme, whose paper,
"The 'Public Sentiment Building
Society': The Anti-Saloon League
of America, 1895-1910," has been
accepted for publication in
Journalism History.
Jon Morris and Sanghoon Lee
(M.A. student), whose paper, "The
Effect of Advertising on the Market
Value of Firms: Empirical Evidence
from the Super Bowl Ads," has
been accepted for publication in the
Journal of Targeting, Measurement
and Analysis for Marketing.
Andrew Clark (Ph.D. 2003),
whose article, "Your Asia Pacific
Network: The Use of Radio
Australia by the Australian
Government," will be published in
the Pacific Journalism Review, a
peer reviewed journal published by
Auckland University of Technology
in New Zealand.

MORE KUDOS
To Tim Wilkerson, whose film,
"Suddenly It Rained," received a
bronze Telly Award, was shown at
the CinemaTexas Film and Video
Festival and has been admitted into
competition in the Newport Beach,
Calif. Film Festival and the D.C.
Independent Film Festival. The
film also has been submitted into
festivals in Japan and Europe.
To Ted Spiker and the students
and staff who worked on the Spring
2003 issue of Orange & Blue. The
magazine won second-place for
General Excellence and honorable
mention for Editorial in the 2003
AEJMC Student Magazine Contest.
Dorian Wagner was editor-in-chief
and Jessica Moats was art director.
To telecommunication student
Matt Blubaugh, who finished third
nationally in the Hearst
intercollegiate contest in the radio
news division.


To the Public Relations
Bateman Case Study team for a
second place finish in the 2003
national competition in Somerset,
N.J. Loyola University (New
Orleans) finished first.
Congratulations to team members
Amy Holtzman, Aja Ishmael,
Ariana Ollila and Joy Senart
and to faculty advisers Juan-
Carlos Molleda and Jack
Felton.
To the following College of
Journalism and Communications
graduate teaching assistants who
were awarded certificates by the
Instructional & Development
Communication Division at
the International Communication
Association annual conference,
held May 23-27 in San Diego:
Colleen-Connelly Ahern (M.A.
2002, Ph.D. student), David
Bulla (Ph.D. student), Daniela
Dimitrova (Ph.D. 2003), and
Andrew Paul Williams (Ph.D.
student).


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OPDFM I IMP






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FOR THE RECORD

Justin Brown was selected to
participate in UF's
First Year Florida
program and will
teach a 1 credit
seminar designed
to that help
freshmen transition
to college
life.
Debbie A.
Owens (Ph.D. 1994) Justin Brown
has been named head of the
electronic media sequence at Murray
State University.
Sandra Chance presented a
lecture titled, "Fighting for Greater
Access: The Role of the Legal
System in Protecting Freedom of
Information," at the Inter American
Press Association's "Media and the
Legal Attacks Press Institute" in
Miami. The seminar included media
lawyers from throughout Latin and
South America.
Julie E. Dodd
attended the
Journalism
Education
Association/
National Scholastic
Press Association
Convention in Julie Dodd
Portland, Ore. Julie is on the JEA
board, serving as the liaison between
the board and scholastic press
association directors around the
country. She also serves on the JEA
Multicultural Commission and
Certification Commission.


NCTA SEMINAR PAPERS

The following papers were presented by faculty and students attending
the Academic Seminar at the 2003 National Cable Telecommunications
Association Academic Seminar Conference, held June 7-8 in Chicago:
Justin Brown, "The Policy Variables Surrounding Interactive
Television" and "Free Expression Implications of Broadband Open Access
Policies."
Justin Brown and telecommunication undergraduate students Anne
Pizzato, Brian Weiss and Neil Weiss, "Digital Must-Carry and the Case
for Public Television."
ByengHee Chang (Ph.D. student), JeeSun Kim (M.A. student) and
SeungEun Lee (Ph.D. student), "Exploring Brand Extension of Cable
Networks: A Case Study of HBO."
Louisa Ha and Sylvia Chan-Olmsted, "Enhanced TV as Brand
Extension: The Economics and Pragmatics of Enhanced TV to Cable TV
Network Viewership."
Jae-Won Kang (Ph.D. student), "Predicting Prototype Interactive
Television Use in a Contemporary Media Environment: An Integrated
Adoption Decision Model."
Sylvia Chan-Olmsted served as moderator.


From left (first row): SeungEun Lee, Sylvia Chan-Olmsted, Jeesun Kim, and
Anne Pizzato (second row): Justin Brown, Jae-Won Kang, Brian Weiss,
Byeng-Hee Chang, and Nei Weiss


Kaye Trammell (M.A.M.C.
2002, Ph.D.
student) recently
attended the
Oxford Internet
Institute's (OII)
Summer
Doctoral
Programme at
P r o r a m e atK aye Tram m ell
the University of
Oxford in England. The program
included a select group of promising


Internet Studies students from more
than 15 nations around the world.
Trammell is also a part of the
Oxford Internet Research Network,
an international group of scholars
studying e-democracy, e-society,
Internet policy and online learning
initiatives.


SEPTEmBER 11, 2003


3-3-3


OPEN LINE







MORE AEJMC AWARDS AEJMC National Conference

Jeamin Jung (Ph.D. 2003)
received the Kappa Tau Alpha
research award for his paper,
"The Bigger, the Better?
Measuring the Financial
Performance of Media Firms,"
which was named top paper in
the Media Management and
Economics Division.
Samsup Jo (Ph.D. 2003)
received the Kappa Award for
his paper, "How to Measure
Organization-Public
Relationships: Measurement
Validation in a Company-
Retailer Relationship," which
was selected as top student __ _Ic
paper in the Public Relations Group photo taken during the Florida, Georgia, Alabama reception in Kansas City, August 1, 2003
Division.
Michael Palenchar was lead author on the paper, "Sustained Strategic Risk Communication: A Longitudinal
Analysis of Community's Zones of Meaning," which was named the top faculty/student paper in the Public
Relations Division. Michael co-authored the paper with Robert L. Heath.
Byeng Hee Chang and Jung-Sook Lee's paper titled "Refocusing the Issues in the Legal Protection of
Databases," won first place student paper in the CommunicationTechnology and Policy Division.




-







From left: Seung Eun Lee, Jaemin Jung, Samsup From left Justin Brown, John Wright, Courtney Barclay, From left: Amanda Reid, Daniela Dimitrova,
Jo with award certificates Seung Eun Lee, Sandra Chance at an AEJMC poster Michael Palenchar at an AEJMC poster session
session

MORE AEJMC PAPERS

Justin Brown, "Applying First Amendment and Regulatory Constructs to the Internet." Brown also served as
moderator-panelist for the session: "Will Communications Policy Preserve Localism & Diversity?" co-sponsored
by the Communication Technology & Policy and Mass Media Economics Divisions.
Roxanne Watson (Ph.D.student), "Can Cross Burning Be Constitutionally Proscribed? Sixty Years of Hate
Speech Rulings Culminating in Black v. Virginia."
Spiro Kiousis, "Compelling Arguments and Attitude Strength: Exploring the Impact of Second-Level Agenda
Setting on Public Opinion of Presidential Candidate Images."


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5-5-5 OPEN LINE SEPTEMBER 11 2003


FALL 2003 WUFT-TV ANCHORS AND PRODUCERS

News 5 at 5:30
News anchors: Jenny Bruwelheide, Scott Lea
Sports anchor: Mandy Mitchell
Weather: Danielle Slabaugh

COX NEWS
News anchors: Farnaz Javid

FIRST EDITION

News anchors: Michelle Brown, Nona Collins, Christie Ernest, Erin
Gell, Michelle Smith

Sports anchor-producers: Jordan Hess, Jack Korpela, Keith
Sonderling, Lakendra Tookes, Carlos Torres

Weather anchor-producers: Talita Baca, Marissa Bagg, Ashley Glass,
Suzette LaBoy, Hannah Langford


BEST WISHES

To Priscilla West, who has retired
after 40 years in the UF Library
System and over 15 years as the senior
library technical assistant in the
Neuharth Library.
To Greg Smith, who has accepted
an assistant professor position at
Hofstra University in the Journalism
and Mass Media Studies Department.
WUFT-TV station manager Titus
Rush credits Smith with directing over
8,100 newscasts during his eight years
at UF.
To Greg Borchard (Ph.D. 2003),
who has accepted a position as an
assistant professor at the University of
Nevada, Las Vegas.


MESSAGE OF THANKS

Tom and Judy Krynski wrote to
thank the College for the thoughtful-
ness of faculty and staff members and
the flowers sent for the funeral ser-
vices of Tom's father, Eugene J.
Krynski, who passed away May 19.
Peg Hall wrote to express gratitude
for the flowers and for the kind
thoughts and wishes following the
death of her mother, Margarete E.
Rooney, who passed away July 8.


ON THE CALENDAR

October 1-2: World Press
Institute
October 2-3:
Telecommunications Advisory
Council
October 9-10: Public Relations
Advisory Council
October 21: Knight Division
sponsored Job and Internship
Fair
October 22: Journalism
Advisory Council








open line is usually published on
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holiday periods and can also be
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John Wright serves as editor, and
Olivia Jeffries coordinates produc-
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John Wright at jwright@jou.ufl.edu.




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