Title: Open line
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00090514/00004
 Material Information
Title: Open line
Uniform Title: Open line
Physical Description: Newspaper
Language: English
Creator: College of Journalism and Communications, University of Florida
Publisher: College of Journalism and Communications, University of Florida
Place of Publication: Gainesville, Fla.
Publication Date: January 29, 2003
 Record Information
Bibliographic ID: UF00090514
Volume ID: VID00004
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.


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VOL. 35


To Joe Pisani, who officially
became the 2003 president of the
American Academy of Advertising
on Jan. 1. Pisani served one year
as president-elect and two years as
treasurer. The AAA membership
includes 600 advertising and
marketing educators and profes-
sionals worldwide. Pisani recently
served as invited judge for entries
in the ADDY (National Advertis-
ing) Awards Competition for the
Imperial Polk Advertising Federa-
tion in Lakeland.
To Sylvia Chan Olmsted, who
was selected as one of only seven
educators in the country to serve
on the Advisory Board for the
Magness Institute at The Cable
Center (www.cablecenter.org), the
premier public information,
education institution for the cable
telecommunication industry.


Ted Spiker's article, "Cover
Coverage: How U.S. Magazine
Covers Captured the Emotions of
the September 11 Attacks-and
How Editors and Art Directors
Decided on Those Themes," has
been accepted for publication in
the Journal ofMagazine and New
Media Research.
Sylvia Chan Olmsted has three
new publications. "Theorizing the
Strategic Architecture of a Broad-
band Television Industry," was
published in the Journal of Media

JANUARY29. 2003

No. 8


Congratulations to John Freeman, whose series of 10 photographs has
been awarded Third Place Faculty Portfolio in the 2003 Photo Imaging
Education Association's International Student-Teacher Photo Exhibition
and Competition. The series of
images, titled "NYC Bounces Back,
#1 #10," were produced in summer
2002." The photographs were shot in
color but were submitted as black-
and-white prints to give them what
S :i Freeman called "a sense of unity and
I- serious-
events of
Photo by John Freeman 9/11."
were 4,390 pictures entered by 1,222 en-
trants from 110 schools in seven countries.
The 117 winning images will be exhibited at
the association's annual convention in Las
Vegas in March, then will tour the United
Photo by John Freeman
States, Canada, Africa, the United Kingdom,
South Africa and Australia. You can see the photographs online at http

Economics. Jae-Won Kang (Ph.D.
student) is the second author. "Con-
sumers' Use of Enhanced TV Features
and Interest in E-Commerce on Cable
Network Web Sites" was published in
The International Journal ofElec-
tronic Commerce & Business Media.
Chan Olmsted's review essay, "Brand-
ing and Internet Marketing in the Age
of Digital Media," was recently pub-
lished in the Journal ofBroadcasting
and Electronic Media.

John Kaplan has published three
magazine articles. The January issue
of PhotoWorld magazine, published
in China by the Xinhua News Agency,
features the first of a series of articles
about Kaplan's work. In the April
issue of Successful Photography
magazine, Kaplan's wrote the article,
"12 Steps to the 'Perfect' Portfolio."
In the same issue, he wrote a "Photog-
raphy Clinic" column.

1r I

To Jorge Villegas and Cynthia
Morton, whose paper, "The Impact
of Source Credibility on the Emo-
tional Response to Threatening
Appeals," was accepted for the 2003
American Marketing Association
Marketing and Public Policy Confer-
ence, to be held May 29-31 in Wash-
ington D.C. The project was funded
by the Dean's Seed Money.
To Elaine Wagner, who handled
production for the recent 56-page
issue of the Journal ofAdvertising
Education (vol. 6, no. 2). This is the
eighth edition of the publication that
Wagner has designed the cover and
handled pre-print production. She
also wrote an invited commentary for
the issue titled, "Producing the
Journal: What Authors Can Do to
To William McKeen, who was
named, along with actor Jack
Nicholson, musician Bob Dylan and

many others, to Hunter Thompson's
"Honor Roll" in Thompson's new
book, Kindgom of Fear.
To Meg Lamme and Andrew Paul
Williams (Ph.D. student), whose
abstract was accepted for presentation
at the Sixth International, Interdisci-
plinary Public Relations Research
Conference in March. The abstract is
titled, Image and Issue Control:
Measuring the Agenda-Setting Influ-
ence of News Releases in the Online
To Michael Leslie, who presented,
"Televangelism and the Re-presenta-
tion of Africa: A Pilot Study of Con-
tent and Ideology in The 700 Club,"
at the annual meeting of the African
Studies Association, Dec. 5-8 in
Washington, D.C.
To John Sutherland, Lisa Duke,
and Avery Abernethy (Auburn Uni-
versity), whose paper, "Market
Intelligence: What Creatives Want to
Know from Clients," was accepted
for presentation at AAA national
conference in Denver, March 27-30.


NBC and MSNBC television journalist Forrest Sawyer visited the
College on
Jan. 10th as
part of UF's
150th Anni-
attended a
luncheon in
the College
and an-
and dis-
Forrest Sawyer speaks with students in 3032. Photo by John Wright *cussed
and world events with students and faculty members. Sawyer later gave
what was acclaimed as an outstanding speech during the 150th Anniver-
sary Convocation in University Hall.

To Chang-Hoan Cho and
Hongsik John Cheon (Ph.D. stu-
dent), co-authors of two papers
accepted for conference presenta-
tions. "Interactivity on the Internet:
Cross-Cultural Comparison of
Corporate Websites" and "Factors
Influencing Advertising Avoidance
on the Internet," will be presented at
the AAA national conference in
Denver. "What Makes People
Hesitate: Understanding Reasons and
Types of Online Shopping Hesita-
tion," by Cho, Jaewon Kang (Ph.D.
student) and Cheon also was ac-
cepted for the Denver conference.
"Interactivity on Japanese vs. Ameri-
can corporate websites," by Cho,
Cheon and Tatsuo Shoda, was
accepted for presentation at the
Asian-Pacific 2003 Conference in
To Michael Palenchar, whose
paper, entitled, "Strategic Risk
Communication and Community
Relations: A Longitudinal Analysis
of Emergency Response Awareness
and Practices," was accepted for
presentation at the Fifth Interna-
tional, Interdisciplinary Public
Relations Research Conference in
Miami, March 2003.


Linda Correll and Elaine Wagner
were speakers at a panel on "Women
in Advertising," held Jan. 13 as part a
lecture series sponsored by the De-
partment of Advertising.
Julie E. Dodd helped present a
session on "Technology: In the Palm
of Your Hands" at the Scholastic
Journalism Division mid-winter
meeting at the Poynter Institute on
Jan. 11. Julie is the head of the divi-

JANUARY29, 2003



3-3-3 OPEN LINE JANUARY29, 2003


To Roberto Westbrook (M.A.
student) and Michael Martina (JOU
2002), have been named among the
16 participants at the Poynter
Institute's Visual Journalism Fellow-
ship for College Graduates for
summer 2003. Selection for the six-
week program was competitive
nationally, and acceptance was based
on a portfolio consisting of photo-
graphs, QuarkXPress designs, web
pages and a letter of recommenda-
tion. Westbrook and Martina will
receive $1,950 stipends from Poynter
to cover expenses as they work with
experts in
the field.
To Kaye
who was
named the
Trammel, left, with Florida Relations
Public Relations Associa- Association
tion (Gainesville Chapter) (Gainesville
Immediate Past President Capter)
Nancy Dohn, APR Chapter)
"Member of
the Year" for 2002. Trammel is
currently on the board of directors as
the director of the Electronic Media
Committee. She completed the
M.A.M.C. program in May 2002.


Feb. 7: Symposium on
Converged Journalism
Feb. 23: WUFT "A
Celebration of Wine"
Feb. 26-28: Journalism
Advisory Council
Feb. 27-28: Advertising
Advisory Council
March 5-6: Telecommunication
March 10-14: Spring Break
March 24-25: Knight Division's
Spring Job and Internship Fair
April 3-4: Public Relations
Advisory Council
April 10: College Awards
Banquet: Reception 6 p.m.
April 25: College Retirement
Celebration 4-7 p.m.
May 3: Spring Graduation,
9 a.m.
May 3: Graduation Reception in
Atrium, 11 a.m.

open line is usually published
on the Monday following a
payday, except during the
summer and holiday periods.
Deadline for submitting news
(to the Dean's Office) is the
Thursday before the Monday of
publication. John Wright serves
as editor, and Olivia Jeffries
coordinates production. Please
send all news items to John
Wright at jwright@jou.ufl.edu.

JANUARY29, 2003



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