• TABLE OF CONTENTS
HIDE
 Front Cover
 Front Matter
 Title Page
 Main
 Index to case histories
 Index to charts
 Back Matter
 Back Cover














Title: Florida industrial case book.
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Permanent Link: http://ufdc.ufl.edu/UF00089516/00001
 Material Information
Title: Florida industrial case book.
Physical Description: Book
Creator: Morris, Allen Covington,
Copyright Date: 1963
 Record Information
Bibliographic ID: UF00089516
Volume ID: VID00001
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: 01558466 - OCLC

Table of Contents
    Front Cover
        Front Cover
    Front Matter
        Front Matter 1
        Front Matter 2
        Front Matter 3
    Title Page
        Title Page 1
        Title Page 2
    Main
        Page 1
        Page 2
        Page 3
        Page 4
        Page 5
        Page 6
        Page 7
        Page 8
        Page 9
        Page 10
        Page 11
        Page 12
        Page 13
        Page 14
        Page 15
        Page 16
        Page 17
        Page 18
        Page 19
        Page 20
        Page 21
        Page 22
        Page 23
        Page 24
        Page 25
        Page 26
        Page 27
        Page 28
        Page 29
        Page 30
        Page 31
        Page 32
        Page 33
        Page 34
        Page 35
        Page 36
        Page 37
        Page 38
        Page 39
        Page 40
        Page 41
        Page 42
        Page 43
        Page 44
        Page 45
        Page 46
        Page 47
        Page 48
        Page 49
        Page 50
        Page 51
        Page 52
        Page 53
        Page 54
        Page 55
        Page 56
        Page 57
        Page 58
        Page 59
        Page 60
        Page 61
        Page 62
        Page 63
        Page 64
        Page 65
        Page 66
        Page 67
        Page 68
        Page 69
        Page 70
        Page 71
        Page 72
        Page 73
        Page 74
        Page 75
        Page 76
        Page 77
        Page 78
        Page 79
        Page 80
        Page 81
        Page 82
        Page 83
        Page 84
        Page 85
        Page 86
        Page 87
        Page 88
        Page 89
    Index to case histories
        Page 90
    Index to charts
        Page 91
    Back Matter
        Page 92
        Page 93
    Back Cover
        Page 94
Full Text



IT

I 'RIA
INA STIAI




ALLENMOR--







A l B-=-E C |dD _


COUNTIES AND COU

With Key to M
STATE CAPITAL
Tallahassee-D-


ALACHUA, Gainesville-F-2
BAKER, Macclenny-F-2
BAY, Panama City-C-2
BRADFORD, Starke-G-2
BREVARD, Titusville-H-4
BROWARD, Fort Lauderdale-I-7
CALHOUN, Blountstowon-C-1
CHARLOTTE, Punta Gorda-G-6
CITRUs, Inverness-F-3
CLAY, Green Cove Springs-G-2
COLLIER, East Naples--G-7
COLUMBIA, Lake City-F-2
DADE, Miami-I-7
DESOTO, Arcadia-G-5
DIXIE, Cross City-F-3
DUVAL, Jacksonville-G-2
ESCAMBIA, Pensacola-A-1
FLAGLER, Bunnell-H-3
FRANKLIN, Apalachicola-D-2
GADSDEN, Quincy-D-1
GILCHRIST, Trenton-F-2
GLADES, Moore Haven-H-6
GULF, Wewahitchka-C-2
HAMILTON, Jasper-F-1
HARDEE, Wauchula-G-5
HENDRY, LaBelle-H-6
HERNANDO, Brooksville-F-4
HIGHLANDS, Sebring-H-5
HILLSBOROUGH, Tampa-F-4
HOLMES, Bonifay-C-1
INDIAN RIVER, Vero Beach-H-5
JACKSON, Marianna-C-1
JEFFERSON, Monticello-E-1
LAFAYETTE, Mayo-F-2


A L A B A M A
/F fSAINIARSA WL6 OM7*J~

\. )ronfcy A-
Crestview e Chpley; Moainna
MIton Del`-okk
Springs ZGSDE
Pensacola ZnHOUN I
et HINST nO E0Blo.nts-
SAY town 'ristol. Tllalsse


a t



'a
ohitchk LIBERT

NTY SEATS4pahcl

iop


LAKE, Tavares--G-3
LEE, Fort Myers-G-6
LEON, Tallahassee-D-1
LEVY, Bronson-F-3
LIBERTY, Bristol-D-2
MADISON, Madison-E-1
MANATEE, Bradenton-F-5
MARION, Ocala-G-3
MARTIN, Stuart-I-5
MONROE, Key West-G-8
NASSAU, Fernandina Beach-G-1
OKALOOSA, Crestview-B-1
OKEECHOBEE, Okeechobee-H-5
ORANGE, Orlando-G-4
OSCEOLA, Kissimmee-H-4
PALM BEACH, West Palm Beach-1-6
PAscO, Dade City-G-4
PINELLAS, Clearwater-F-4
POLK, Bartow-G-4
PUTNAM, Palatka-G-2
ST. JOHNS, St. Augustine-G-2
ST. LUCIE, Fort Pierce-I-5
SANTA ROSA, Milton-A-1
SARASOTA, Sarasota-F-5
SEMINOLE, Sanford-H-4
SUMTER, Bushnel--G-4
SUWANNEE, Live Oak-F-2
TAYLOR, Perry-E-2
UNION, Lake Butler-F-2
VOLUSIA, DeLand-H-3
WAKULLA, Crawfordville-D-2
WALTON, DeFuniak Springs-B-1
WASHINGTON, Chipley-C-1


Total area-58,560 square miles
Total land area- 54,282 square
miles
Total water area- 4,298 square
miles
Population 1950 federal census -
2,771,305
Rank among states in 1950 popu-
lation-20th
Population 1960 federal census -
4,951,560
Rank among states in 1960 popu-
lation-10th
Increase of 1960 population over
1950-78.7 per cent
Length north and south (St.
Marys river to Key West) -
447 miles
Width east and west (Atlantic


Florida Facte

ocean to Perdido river) 361
miles
Highest known natural point -
hill of 345 feet near Lakewood
in northeast Walton county
Geographic center-12 miles west
of north of Brooksville in Citrus
county
Number of counties-67
Number of communities in 1961
-371 incorporated as cities,
towns, or villages; 69 unincor-
porated places of 1,000 inhabi-
tants or more
First colonization-Pensacola Bay,
by Spaniards, 1559. Settlement
abandoned after two years
Oldest permanent settlement-St.
Augustine, by Spaniards in 1565
(also oldest in United States)


Acquired by United States from
Spain, by treaty in 1819 (along
with agreement on western
boundary of Louisiana Pur-
chase), for $4,100,000 paid in
settlement of claims of Ameri-
cans against Spain
Admitted to Union as State--
March 3, 1845
Rank among states of admission
-27th
State Motto-In God We Trust
State Nickname The Sunshine
State
State bird-Mockingbird
State flower-Orange Blossom
State song-Old Folks at Home
State tree-Sabal palm
State day-April 2

















jSUWANNEEf'Loke / -Jocksonville
SLe Cy acc len" DUVALy
Oak Is L
i0 4. tle'L / Green T.
IMay o \ S J ove ,ONS
LStFT AL Arke S St. Augustine

S. Trenton Palakaf
Cross Cty ~jLCI Gainesville fL---
LEVY PUTNA LALER
MAR- \Bnnell
/ Bronson Bunnell
L._a -
SOcala VOLUSIA

C...S .._. Deland
viSUMTER LAKE
1n |erness .. ... r
.Tvores .\-
Bushnell /Sanford
ERQND It \ENINOe
Brookvi-1 Orlando
PASCO t P ORANGE C

o Kissimmee

Clear- ). Tampa Bortow i
water B
AiNDION RIVE
S Vero
NANATEE HARDEE I GHLAONDS Bea
S \(OKEECHOBEE T.LU
a( Bradenton Wauchula .
o Sebring O | For
Sarasota L SOTO -
Arcadia .
SARASOTA ___ Lke \
SCHARLOTTE GLADES
T\ Punto Moore o..co.e. PAL
", jGordo Haoven S
L/ ILEE HENRY

S Fort L
0 Myers

CI L114ROWAR
COLLIER
Noples L

SDAD











Key West
Key West





















Also by Allen Morris

COMPILER OF/
The Florida Handbook
(series started in 1947)

Rules and Manual of the
House of Representatives
(revised biennially since 1947)

The Florida Industrial Pact Book
(in biennial editions, under
different titles, since 1952)

Across the Threshold:
The Administration of Governor LeRoy Collins

Report of the Joint House-Senate Tax
Survey Committee of 1947-1949




CO-AUTHOR OF/
Legal Background to the
Government of Florida
(with Justice James B. Whitfield)

How to Win In Politics
(with Fuller Warren)




AUTHOR OF /
Our Florida Government

"Wreck Ashore"
(written for The Associated Press and published in
News Stories of 1934, a collection by Frank
Luther Mott of "some of the best news
and feature stories" appearing
in American newspapers
of that year)









The

Florida Industrial

Case Book


Compiled by
ALLEN MORRIS


TALLAHASSEE, FLORIDA


THE CAPITOL :--





























OUIDA BAGGETT REGAN

in recognition of her service to the
State of Florida as Chairman of the
Interim Council on Economic Development


COPYRIGHT 1963 BY ALLEN MORRIS







An Unbeatable Team

The full story of the growth of business and industry in
Florida during this present era could fill a number of books
of far more pages than the one you are now holding.
This account, then, is but a sampler.
It is designed to whet your interest in learning more.
The charts are intended to show at a glance how Florida
is expanding soundly in significant fields. The businesses
presented through Case Histories are representative of the
spread of commercial progress: a spread geographically, in
products, and in size.
To this progress report in facts and figures, perhaps a
capsule narrative summary should be added, James Russell
is a qualified observer, for he is Business Editor of The Miami
Herald. Russell puts it this way:
What does the future hold for this new frontier of
American expansion? Among those who know Florida best,
it is hard to find anything but optimism.
The age of jet flying is opening new vistas for the Florida
tourist trade. The age of frozen foods is finding new cus-
tomers for the citrus and vegetable growers. The age of
missiles and electronics is tying Florida tightly to a promising
industrial future. And the new national emphasis on Latin
America makes Florida a natural link between the continents.
There's far more than talk and hope in this appraisal of
the Sunshine State's future. Hard-headed businessmen see it
that way, too.
A good example is the thinking of electric utility com-
panies, which must plan years ahead. They are pressing on
with multimillion-dollar expansion programs geared for a
much bigger Florida, and Wall Street is enthusiastically
supplying the money to finance them.
The happy combination of people, money, industry,
climate and enthusiasm make an unbeatable team to face the
challenges of the space age.











DIVERSIFICATION OF

FLORIDA'S MANUFACTURING

EMPLOYMENT

Percent of Total

1962



0 2% 4% 6%i 8(% 10 12
Food and Kindred Products 18.8

STransportation E equipment


I I I '
Machine

Chemicals & Allied Products


Printing and Publishin

Lumber & Wood Products I

SFabricated Metal Products

Paper & Allied Products

Stone, Clay & Glass

Apparel

Furniture

Tobacco

All Others

0 2% 4% 6% 8% 10% 12%


Source: Florida Industrial Commission












GENERAL ELECTRIC'S total employment in Florida has increased 40-
fold during the past 25 years to keep pace with the state's burgeon-
ing economy and expanding markets for electrical products.

Currently, the firm employs upwards of 3,000 people in the state in
commercial manufacturing, sales and service and in major operations in-
volved in the nation's aerospace and defense programs. Statewide, GE
operates more than 80 separate establishments in 15 Florida communities
with combined pay and benefits totaling in excess of $22,000,000 yearly.

The company annually purchases several million dollars worth of goods
and services from 600 Florida firms, large and small. Its wide range of
products for home, industry and community are marketed through some
10,000 distributors and dealers in the state.

Almost 11,000 Floridians are shareowners of General Electric including
a large percentage of the approximately 1,500 retired GE employees who
with their families maintain permanent residences in the state.

Activation of the Command Systems Division's new Apollo Support
Department facilities in Daytona Beach raised to three the number of
major GE installations of the production-engineering type now operating
in Florida.


This face of General Electric's Apollo Support Department's facility
at Daytona Beach appears deceptively placid here. Back of the palms
and water hums one of GE's three major production-engineering
installations in Florida.












The Daytona installation will provide supplies and services to assist the
National Aeronautics & Space Administration in the performance of check-
out, reliability assessment and integration support for the Apollo "man
on the moon" project.

By July 1, 1963, the Apollo Support Department had 1,350 employees
in Daytona Beach, with approximately 400 hired locally. The remainder
were primarily business and engineering professionals moved to Daytona
Beach from other GE plants. Projecting growth, General Manager H.
Brainard Fancher estimated a year-end total for 1963 of between 1,600
and 1,700 employees. During the first six months of 1963, the Department
purchased goods and services from new Florida suppliers for a total
of $1,485,000.

An idea of the size of the Daytona Beach facilities may be gained from
the fact that the electrical power distribution center installed by the
Florida Power & Light Company is large enough to service a city of
30,000 people.

Largest GE manufacturing operation in Florida is the Pinellas Peninsula
Plant, located midway between St. Petersburg and Clearwater. (See Case
History on page 72) Built by the company in 1956 and purchased the
following year by the U. S. Atomic Energy Commission, the facility is
operated by GE's X-Ray Department as a prime contractor to the AEC.
The output is electronic products of a classified nature.

New-type, lightweight, rechargeable batteries have already started to
roll off the production lines of the company's newest Florida plant, located
at Hague, northwest of Gainesville. Headquarters of the GE Capacitor
Department's Battery Product Section, the facility develops and manu-
factures nickel-cadmium and water-activated batteries used to power cord-
less electric products such as toothbrushes, hedge-trimmers, power tools
and portable floodlights. Completed early this year, the ultra-modern
plant began operations in May.

Several hundred GE scientists, engineers and technicians are engaged
in aerospace and defense work at the Cape Canaveral complex, and other
technical personnel are spotted at Air Force and Navy installations through-
out Florida. The company also maintains commercial sales and service
facilities in the state.











MANUFACTURING
EMPLOYMENT


FLORIDA AND THE UNITED STATES


Index: 1956 = 100


1956 1957 1958 1959


1960 1961 1962


Source: U.S. Department of Labor












IN 1960 Anodyne, Inc., manufacturer of anodized aluminum nameplates
and signature and other identification plates, began "Operation Palm
Tree."
"Operation Pahn Tree" involved building a modern plant in an industrial
park on the outskirts of Miami, the moving of equipment from Long Island
to this factory, and the staffing of the new plant with, in the main, skilled
handicapped workers.
Sparked by the energy of Eugene T. Turney, Jr., president, "Operation
Palm Tree" moved swiftly. The Florida factory, with 30,000 square feet
of space and air conditioned offices went up in record time. Machinery
including a giant camera, was moved, and 65 per cent of the initial staff of
83 workers was drawn from a pool of 35,000 handicapped in Dade County.
Why the move to Florida? President Turney explains it thus: "We
wanted to get into a productive area, and I knew what Florida's climate
means to industry. Besides our customers are America's top 500. And these
people all come to Florida."
In 1962, Anodyne, Inc. reached $600,000 in sales; in 1963, an antic-
ipated $1,000,000. Although the firm has few big customers in Florida,
Turney's idea that big business comes to Florida proved true. A "'c.
president of the Ford Motor Company walked into the plant one day,
unannounced; result, in 1963 Anodyne, Inc. was making some nameplates
for Ford, Chrysler, General Motors and American Motors.
In manufacturing its multicolored anodized aluminum nameplates and
other adhesive devices, Anodyne, Inc. utilizes the skills of the designer, the
photographer, the printer, the tool and die maker, the chemist and the
aluminum anodizer as well as those of the usual office and plant workers.
Turney himself worked out the dye process used in the infinitely careful
production of the small signature plates America's industrialists stamp on
wares ranging from electrical appliances to automobiles. The firm is a
registered contractor for the U. S. Government also.
In regard to handicapped workers, Turney said: "Just good business!
We have no production problems, no labor turnover, no alcoholism."
MIIKE SMITH


The architect's concept of a Florida plant for Anodyne, Inc. has
come true in a beautifully landscaped modern building, with an
interior patio and spacious work areas.












WHILE THE NATION'S Aeronautic and Space Administration pushes
forward in its critical timetable for the conquest of space, the Flor-
ida Power & Light Company is moving even faster to insure that plenty of
power is ready and waiting as each step of the program develops.

From its inception the test center's power needs have been a priority
project of the utility, whose interconnected system serves all the complex
of launching facilities at Cape Canaveral as well as 44% of Florida's other
users of electricity. Now the Company is putting a new power plant
directly at the Cape, to be completed in 1965, which will deliver 425,000
kilowatts of on-site power, or more than six times the anticipated demand
at the launch site at that time.

Meanwhile, FPL added to its interconnected system a new 300,000
kilowatt unit at its Riviera plant in 1963, and has two 425,000 kilowatt
units under construction at its Port Everglades plant, to go into service in
1964 and 1965. System capability at the end of 1965 will total 4 million
kilowatts, more than four times the capability ten years earlier.

Besides new plants, FPL is pushing construction of new transmission
lines in the Cape Canaveral area, not only to deliver large blocks of power
to the launch complex, but to link with other power sources to insure
uninterrupted service under emergency conditions. Two existing hi-lines
already connect with the Company's Sanford plant, 40 miles to the west.
Others extend south to Pratt & Whitney Aircraft and major FPL power
stations in the Palm Beach, Fort Lauderdale and Miami areas. Another
connects with Orlando Utilities.

Right of way is being cleared for construction of a powerful new link
in the state's high voltage transmission grid, a 240,000 volt line to be
built jointly by FPL, Florida Power Corporation and Tampa Electric
Company. This 66-mile line will run west to Lake Wales, to provide a
link between Cape Canaveral and the Tampa-St. Petersburg area.

At the Cape a new 115,000 volt line spans the Indian River and runs
to the heart of the lunar project on Merritt Island, where it initially will
power construction work on NASA's $100 million, 130 million cubic foot
Vertical Assembly Building, which will be the world's largest known
structure. From there the line will extend east to the Air Force's Titan
launch site, and south where it will tie with existing facilities serving the
Missile Proving Ground, to form a power loop. A similar line will run
south to connect with Patrick Air Force Base.

FPL's growing power plant capability and new transmission links assure
that plenty of dependable power will be ready and waiting for future
needs of the nation's space program, as well as for the homes and busi-
nesses of Florida's fast growing population.








CAPE CANAVERAL
COMPLEX


To Pratt
& Whitney








/A~~ w


POPULATION


RANK



FIRST THIRTY-ONE STATES


1930

N. Y.
Pa.
Ill.
Ohio
Texas
Calif.
~Mich.
Mass.
N. J.
Mo.
Ind.
N. C.
Wis.
Ga.
Ala.
Tenn.
Ky.
Minn.
Iowa
Va.
Okla.
La.
Miss.
Kans.
Ark.
S. C.
W. Va.
Md.
Conn.
Wash.


1940

N. Y.
Pa.
Ill.
Ohio
Calif.
Texas
Mich.
Mass.
N. J.
Mo.
N. C.
Ind.
Wis.
Ga.
Tenn.
Ky.
Ala.
Minn.
Va.
Iowa
La.
Okla.
Miss.
Ark.
W. Va.


Rank

1
z
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31


1950

N. Y.
Calif.
Pa.
Ill.
Ohio
Texas
Mich.
N. J.
Mass.
N. C.
Mo.
Ind.
Ga.
Wis.
Va.
Tenn.
Ala.
Minn.
Ky.
FLORIDA
La.
Iowa
Wash.
Md.
Okla.
Miss.
S. C.
Conn.
W. Va.
Ark.
Kans.


1960

N. Y.
Calif.
Pa.
Ill.
Ohio
Texas
Mich.
N. J.
Mass.


N. C.
Mo.
Va.
Wis.
Ga.
Tenn.
Minn.
Ala.
La.
Md.
Ky.
Wash.
Iowa
Conn.
S. C.
Okla.
Kans.
Miss.
W. Va.
Ark.


Md.
Kans.
Wash.
Conn.


Source: U.S. Census


~is~a~8isr*r~p~e










POPULATION GROWTH

FLORIDA'S
LONG TERM GROWTH TREND
STEADIEST IN THE NATION


Source: U.S. Bureau of the Census











T HE STOCKY figure with the beaming smile stood on the steel landing
platform jutting bayward from the upper level of The Miami Herald's
new building and pointed a finger over sun-dappled Biscayne bay.
"The barges carrying our paper from Newfoundland will come across
there," Jim Knight's finger arced downward to the seawall, "and they'll
come in here."
Knight-to be absolutely formal about it, James L., president of The
Herald-was almost at the crest of a tour he never expects to tire of guiding
through the labyrintine ways of the fine new newspaper plant he and his
publisher brother Jack (John S.) have built.
"We're betting a stack of blue chips on the future," said Knight, "and
we feel reasonably comfortable in doing it."
His brother Jack is what might be called a people man. His devotion to
the writing side of newspapering has made his primary concern what comes
out of the shining new plant.
"The building and the machinery are all fine, that's true," the elder
brother reminded The Herald's staffers since they trooped, wondering, into
their new quarters. "But all this is only going to be as good as the people
in it.


These are the men who had a dream and brought that dream to
reality: John S. Knight (left) and James L. Knight.











"These are simply the new tools we hope will help us all to do a more
effective job in turning out a great newspaper."
* * *
As a tour group of newspaper executives had stood watching conveyors
carrying the copy and Linotype machine tapes zipping back and forth among
the teletype operators in the composing room, one had given voice to a
quick editorial:
"This is a real expression," he said, "of confidence in the future of the
industry."
And, as both Jack and Jim Knight might, and have, added to that at other
times and other places-"confidence in the future of Miami and Florida."
That's what the long, solid blue-and-yellow-hued new Herald building
is all about.

When the need and urge to find new quarters descended on them in the
1950's, the Knight brothers decided to let an engineering firm make the next
prophecy as preparatory planning for building. That team of experts, the
Methods Engineering Council, reported:
1. There is a remarkable parallel between the growth and development
of Miami and Los Angeles, in Florida and California.
2. Greater Miami trails Los Angeles by about 35 years.
There were some interesting predictions, too. Dade county's population
would, for example, hit 2,071,000 by 1980 (double the present figure).-
ADAPTED FROM AN ARTICLE BY JACK ANDERSON


This splendid new home of The Miami Herald overlooks the twin
cities of Miami and Miami Beach.












POPULATION

DEVELOPMENT

CALIFORNIA AND FLORIDA

1860-1960: U.S. Census

Florida's Projected Population,
1960 1990 = Double Every 20 Years*



0 0 0 0 00 0 0 0 0 0
r-o o c o 0 o o




100 10.0
4. O
. 0 --- 9.0

8.0 8. 0
7.0- i -- n- -- 7. 0


4.0 i 0







.01.0
2.0-9 -- I i.9
o ,- -IA
S^ - ^ t= -- .


a' 0 -' ^J '? ^l r- cc a'

*Note: Florida's 100-Year Growth Trend: 104% per 20 Years








- 6tcA-ry--------

MOTORISTS entering Tampa these days, around the great bend of
Hillsborough Bay on State Road 60, see a sign which represents an
important new facet of the Sunshine State's economy.
The sign reads, "Florida Steel Corporation. Florida's First Steel Furnace
and Rolling Mill."
From this new plant, set amid the pine trees and using an electric
furnace to cleanly convert scrap metal, have come structural steel and
reinforcing bars which form the heart of the changing skyline of metro-
politan Florida.
For example, Florida Steel's product has found its way into the Florida
National Bank buildings in
Jacksonville and Orlando,
the Miami Herald building,
the First Federal Savings &
Loan building in Tampa,
the Thiokol plant north of
Jacksonville, and the At-
lantic Coast Line Railroad's
home office building in
Jacksonville.
The Tampa electric steel
furnace plant produces in-
gots at an annual rate of
60,000 tons to furnish steel
for the company's fabricat-
ing plants at substantial
savings in cost over pur-
chased steel.
There are also Florida
Steel plants in Miami, Or-
lando, and Jacksonville, be-
sides operations in Georgia,
North Carolina, and Vir-
ginia.
Sixteen tons of molten steel pour forth
from an electric furnace of Florida Steel Total employment in Flor-
at Tampa. Florida Steel converts scrap ida is about 1,250, and net
into reinforcing and merchant bars for sales in 1962 were $85,000,-
the construction industry. 000.
President S. L. Flom has stated, "We are optimistic both for the im-
mediate future and as to long-range outlook. Our backlog of business is the
largest in our history, and the entire southeastern section of the United
States, which is our service area, is continuing its steady growth."
Vice President W. Benton Lewis adds, "The future of Florida Steel Cor-
poration is directly tied together with the growth of the state of Florida.
The Federal highway program should provide a source for the products
of the company during the coming years. Also to be considered as part of
the future of our state is the increase in early retirement of people from all
parts of the country, many of whom will settle here. Thus prospects for
the building industry to which Florida Steel, through its products, is closely
allied look favorable."-DK














D AISY'S Originals, Inc., manufacturers in Hialeah of colorful, patented
reversible sportswear sold from Miami to Singapore, reached multi-
million dollar annual sales in 1963.

But this firm, like many of the 280 other apparel manufacturing plants
in the Miami area, began small. Mr. and Mrs. Renato Levi started it in
1952 with six employes, four sewing machines, and 900 square feet of
factory space atop a garage. At that time, Daisy Orvieto Levi, who had a
talent for design plus mechanical genius rare in a woman, designed beach
coats. Renato Levi, who now heads the firm, served as cutter and shipping
clerk. Four employes operated sewing machines. And the first year the firm
managed $50,000 in business.
Today Daisy's Originals, Inc. is housed in a modern Hialeah plant with
40,000 square feet of space, had about 140 workers, and 18 salesmen who
cover this country and some foreign countries. The 11-year-old Florida
firm maintains offices in Los Angeles, Denver, Dallas, and New York. It
also has a Latin American division.

Many of the factors that spell success for garment manufacturers in
Florida (most of the state's garment industry is concentrated in the Miami-
Hollywood area) go into the continuing success of Daisy's Originals. Casual
design, washable fabrics, Florida color, modern machinery and methods,
a new plant-all these are part of the firm's present set-up. But the real
clue to Daisy's outstanding success is a plus-factor. It lies in the word
"reversible."
Back in 1953, Daisy Orveto Levi awoke in the middle of a night with an
idea-reversible clothes, garments that could be worn inside out as well as
outside in.
Clearly she saw how this could be done with a interlocking seam. "Take
me right down to the factory," she begged her husband. The result of that
midnight work was a pair of reversible slacks in miniature which now hang,
framed, on the wall of the big factory.
Recognizing his wife's idea as original, Renato Levi set to work to patent
it. And in 1956, the first patent was issued. In 1963 the firm held twelve
American and Canadian patents for reversible sewing of both garments and
furniture slip covers.

With the patents came licensees, or firms licensed to use the reversible
method. These now include some big names in the garment field-Bernard
Cowan, Toronto; Dolly Dimple, Montreal; S'Agaro, Miami; Daisy Decorators,
Miami; and Oxford Boy's Wear, New York.











The output of the big modem factory in Miami-Daisy's Originals, Inc.-
includes shifts, slacks, shorts, shirts and sports dresses of many types for
women. Almost all are cotton and notable for color as well as for reversi-
bility. Even shops in Paris order Daisy's fashions.
Family togetherness also has played an important part in the success of
the Miami firm. Umberto Orvieto, Daisy's father, is its treasurer; his son,
Uberto Orvieto, is its secretary and sales manager. Silvia Orvieto, Daisy's
mother, is the fashion coordinator. Renato and Daisy Levi's son-in-law, Jules
Beck, is head if the credit department. All have carried happy family re-
lationships into their business communications. And even other employes
have been with the firm for many of its 11 years of existence. Oscar Evans,
office manager, and Vera Yates, shop supervisor, have been with the firm for
more than nine years.-MS




Many of Dade County's manufacturing plants are new; many, like
this home of Daisy's Originals, Inc., are landscaped, and beautified.



14 L iN L I$


A I
p'se""-


In apparel manufacturing, the cutter is important. Here, at Daisy's
Originals, he cuts the pieces of a sample garment.











TROPICANA PRODUCTS, INC., of Bradenton, prides itself on being the
world's largest producer of chilled citrus juices. It is the dream come
true of Anthony T. Rossi, who landed in New York from Italy in 1925 with
a few dollars, a few words of English but a zest for life and success.
Rossi set about learning by working, quitting each of many jobs after
mastering it. He drove a taxi, installed refrigeration equipment, sold produce,
grew onions, ran a self-service grocery, managed a cafeteria, and wound up
in Florida as a fresh fruit gift packager. All these jobs, and others, furnished
knowledge which went into the building of Tropicana.
In packaging gift fruit, the small oranges were always left over. That fact
challenged Rossi, who abhors waste. First he marketed those oranges in sec-
tions for salads. Next, he was selling frozen concentrated juice. Then, in 1954,
he saw opportunity in chilled orange juice, distributed nationwide.
Rossi plunged into this field with characteristic vigor. (A banker once
remarked, with awe, that Rossi "is absolutely fearless. ) He ordered a mil-
lion dollars worth of refrigerated trucks before his first 200 cases of chilled
juice had been sold in the test market of Philadelphia. "The trucks could
not be delivered for six months," explains Rossi. "I knew that by then we
could have enough business to use them-and more." (He was dead right.
Six months later he had 2,000 dairy customers throughout the nation and
needed every refrigerated truck he could commandeer.)
Rapid transportation was always a problem. For a time Rossi used tank
ship, the SS Tropicana, to take a million gallons of juice into the New York
market with each voyage from a processing plant at Cape Canaveral. But
another Rossi innovation took the SS Tropicana off the orange juice run.
Continuing research has been the key to the success of Florida's citrus
industry. At Tropicana, Rossi worked out a method for vacuum-packing fresh
orange juice in a sterilized glass container. If refrigerated at a temperature
never exceeding 50 degrees, the juice retains its just-squeezed flavor and
aroma for an indefinite period.
There were advantages beyond the obvious one of freshness for local
producers and their customers. The development did away with the neces-
sity for speed in transportation. And coming along as railroads perfected their
piggy-back handling of trailers, the juice could be moved to market at
reduced cost. On the other side of the ledger, bottles cost a lot. So Rossi
built a glass plant right next to his juice filling line.
Tropicana earned national publicity for Rossi's ingenuity when the Florida
firm processed apple juice. The apples were hauled to Bradenton from Vir-
ginia and squeezed for vending machine sale of the juice. A recent develop-
ment was the vacuum-packing of chilled orange-pineapple juice.


Vacuum-packed pure fruit juice slides along the Tropicana filling
line in the company's Bradenton plant.















VALUE OF

FLORIDA CROPS


1961-62 SEASON


^^'W ^^^^ f^^1 f ',., ',
'/ ',


/,



I ~u '. i'.ri..Ji (;.iq '/

1.9
1.: ./ / I'; r I I. / . l
",.v , ,' ' ". '"
19











CHEMSTRAND'S Florida location provides the home for the world's
largest wholly unified nylon plant as well as the Company's new
Development Center. Located on a 2,000-acre tract of land 12 miles north
of Pensacola, Chemstrand's operations provide jobs for 7,000 persons and
make the company one of Florida's largest industrial employers.
The Nylon Plant is an example of a bold concept in modem engineering
and industrial planning, bringing together under one management the chem-
ical and the textile fields.
The original plant, with an annual productive capacity of 50 million
pounds of nylon, was completed in 1953 with production beginning in
December of that year. Since then, it has undergone steady growth and now
has an annual capacity for producing 150 million pounds of nylon.
Located on the Escambia River, it is served by water, rail, highway and
air transportation. Some of the raw materials are shipped by barge from the
Texas Gulf Coast through the intracoastal canal; others are received by rail
and truck. Outgoing shipments of nylon filament yar primarily are sent by
rail and highway transportation.
The nylon plant-operated on a 24-hour basis-includes two basic areas-
the chemical area where the intermediates are produced, and the textile area
where the fiber is spun.


d17





"Chemstrand makes only the yarn; America's finest mills and manu-
facturers do the rest," is illustrated here as a packaging operator
prepares a bobbin of yarn for shipment. Each bobbin is individually
wrapped and sealed to protect the yarn from being soiled in transit.











In the chemical area are facilities to produce nylon salt, required by the
textile area for the production of nylon filament yam. These facilities in
most other nylon producing companies are found at plant locations sepa-
rate from the textile facilities.

In the textile area, the nylon-in chip form in this stage-is melted and
the molten nylon forced through spinnerettes by metering pumps to form
the filaments of nylon. Both chemical and textile operations involve com-
plicated steps and processes which are monitored by a rigid quality control
program.

Only after undergoing extensive testing in the field and in mill evalua-
tions was Chemstrand nylon placed on the market for commercial pro-
duction. It has been tested and accepted in the weaving, tricot knitting,
hosiery, lace industries, as well as in tire cord and other heavy industrial
uses.

In very recent years, the rebirth of the old art of texturizing has enabled
manufacturers to process nylon into softer, high-bulk fabrics more pleasant
to the touch. These new texturizing processes have put nylon into such
markets as carpets, upholstery, and sweaters, and point to an even more
versatile future for the fiber.

The Development Center with its impressive offices, laboratories, and pilot
plants is located at the entrance to the Chemstrand Nylon Plant, and was
commissioned in early 1960. This facility consists of Equipment, Instru-
mentation, and Packaging Development; Special Projects Development;
Operations and Technical Services; Nylon Development, and Chemical and
New Products Development.

Chemstranders find the nylon plant and Development Center a pleasant
place at which to work. Its location near Pensacola makes such recreational
activities as salt water bathing, fishing and boating available. In addition,
through the Chemstrand Employee Recreation Association, an active pro-
gram of sports and other recreation activity is carried on. Several softball
fields equipped for night play, and a golf course, are located on plant
property. Intra-plant basketball and bowling leagues have been organized,
and at regular intervals dances are held at the Pensacola city auditorium
with "name" bands furnishing the music.

It is a safe place to work as evidenced by the fact that Pensacola holds
the world's textile plant safety record of more than 27 million man hours
worked without a single lost-time injury. The Chemstrand nylon plant has
won the National Safety Council's Award of Honor ten times since the
plant began operations in 1953.

The Chemstrand facility is a vital part of Northwest Florida's rapidly ex-
panding industrial economy, and expects to see even more growth itself as
the world's need for chemical fibers continues to increase.









FLORIDA'S

TOURIST


ACCOMMODATIONS


1963


Establishments


Rental Units


ca22 *lir


APARTMENTS............ 1,317........... 92,131


HOTELS................5,693..........99,492


MOTELS............. 26,117......... 199,646


ROOMING HOUSES.......8,698.......... 69,192


Total.... 41,825........460,461


Establishments Seating Capacity

K RESTAURANTS.......... 15,788..........859,983


Source: Hotel and Restaurant Commission







w-~




SAVER-STAMP BOOKS, as every housewife knows, lead to desirable
items of merchandise when filled with the green, or blue, or yellow
trading stamps she gets while shopping. But, as every printer knows, they
also represent one of the nation's largest single items of printing.
Why print saver-stamp books in Florida?
The answer is to be found in a combination of ingenuity and the benefits
of a Florida location.
The ingenuity comes in the development by Rose Printing Company, Inc.,
of Tallahassee, of a new method of production. Basically, the process con-
sists of printing on 1000-pound continuous rolls (instead of on flat sheets);
adapting a collator (usually used for interleaving carbons) for handling the
printed rolls at staggered intervals, twelve rolls at a time at twelve stations
along the collator, laying the paper from one roll on top of the other, the
printed pages on each of the twelve rolls kept aligned with the others by a
series of punched holes; and then feeding into an attached and specially-
built combination stitcher-trimmer-folder which accomplishes these three
functions in one operation.
This special press-collator combination (method patent application pend-
ing) was built to Rose specifications by Hamilton Tool Company, Hamilton,
Ohio. It turns out 36,000 completed 48-page (four-color cover, two colors
inside) saver-stamp books an hour, with the special feature of providing a
book with beveled edges for easy flipping by the clerks in stamp redemption
stores who check the pages for the required number of trading stamps.
The benefits of a Florida location, situated as Rose is at Tallahassee,
come as a result of easy access to mail, rail and highway facilities. It is
possible, for instance, to ship from Tallahassee to points in Southern,
Eastern, and Midwestern states at savings in transport costs. With Southern
consumer income constantly increasing, more and more companies are look-
ing in Florida's direction as a sure method in affecting savings in serving
this growing market.
Rose also prints such varied items for national distribution as textbooks
and trade books, telephone books, U. S. Army recruiting posters, and other
governmental work. Founded in 1932, Rose Printing Company employs 150
persons at its Tallahassee plant, with sales offices in Washington, D. C. and
New York City.










FLORIDA TELEPHONE

UTILITIES
NET GAINS IN STATIONS

1955-62 Actual; 1963-64 Estimated

CUMULATIVE
Thousands of Stations


1538


561

408

228

85

1955 1956 1957 1958


Source: Florida Public Utilities Commission


1203

.U'


1363





















1963


1050

898














1960 1961


739











1959


1964


1962












W OMEN, the free world over, know the J R handbag for its fine design
at moderate cost.
But what even few Floridians know is that these handbags are made in
Hialeah in an all electric, completely air conditioned, decorated plant that
well may serve as a model for the state's light industry.
The Florida story of J R Handbags of Florida, Inc. began in 1954
when Julius Resnick, one of America's pioneer handbag manufacturers, came
to Miami to retire. Mr. Resnick had worked for half a century with hand-
bags. He began as an immigrant boy in a New York factory, and when he
retired was chairman of the board of two New York and one Canadian
handbag firms.
But in no time, retirement tired Mr. Resnick. By 1958, he had a plant
in Hialeah with 12,500 square feet of space, about 50 employes. This was
just to keep his hand in the business he loved. He named the new firm J R
to avoid confusion with the nationally known firm of Julius Resnick, Inc.
but he put the same care into designing its products, plus a touch of Florida
styling. The first year's sales ran to $400,000. So he doubled the space of his
plant.
"Each year sales jumped," said Byron J. Topol, secretary and general
manager. "In 1963, we are doing almost $2,500,000."
In December 1962, J R Handbags of Florida, Inc. moved into a com-
pletely air conditioned plant with 36,000 square feet of floor space, de-
corated showrooms, private offices, a cafeteria for 200 employes, an execu-
tives dining room and electric kitchen, and allotted parking for all employes.
The entire plant is efficiently lighted; the machinery is ultra modern, the
aisles are wide, and the handbag operation moves smoothly from the cutting
of the plastics and other materials to the final inspection and packing of the
finished product which is as likely to be sold in San Francisco, or London, as
in Miami.
A creative genius with a handbag, a gentle philosopher with people,
Mr. Resnick has unusual ideas about business. His firm has no salesmen,
although it maintains showrooms in New York and other cities.
In the J R plant no employee is paid on a piece work basis. No employee
is rushed; no foreman may yell or even speak harshly. Since half the 200
workers are Cuban, the cafeteria serves Spanish as well as American cook-
ing. The shop is unionized.
The founder of J R Handbags of Florida, Inc. says of Florida industry:
"To succeed in the garment or allied apparel fields today in Florida you
need both capital and consideration. You need capital to survive in a
competitive atmosphere. But consideration for employes is as important as
capital. Florida's climate is good, but not good enough. Year round air
conditioning has stepped up production for us."
Today the JR firm looks toward a plant with 1,000 employees. Why? "It
is easier to run a big firm than a small one," says Julius Resnick.-MS












A FEW YEARS AGO, Central Transformer Corporation of Pine Bluff,
Arkansas, decided to open a branch plant in Florida.
The company was well known for its manufacture of utility
transformers, the kind you see on power poles near your home distributing
electricity to private dwellings and businesses.
The immediate reason for the move was that the company had obtained
a large commitment for transformers from one of the major Florida utility
companies. It appeared much more economical to establish a plant in the
state rather than ship the product all the way from Arkansas.
So the new plant began operations in Arcadia, a modest community in
DeSoto County southeast of Sarasota. This is easy going country where
nature's bounty takes the form of cattle, poultry, and some citrus and
where, up to that time, industry of any kind was almost a total stranger.
There was a naval stores extraction plant nearby, 'tis true, but the slack
in the economy caused by the closing of a crate mill some years before
had never been taken up.
Arcadia-compared with Miami or Tampa or Jacksonville-just didn't
seem to be in the running.
Then Central Transformer Corporation moved in and started training
the local people in its production processes. The first transformer, a blue
steel .ompact package, came off the assembly lines on Feb. 15, 1959.
What has happened since then to this company which moved into the
Sunshine State to fill one large order? Says Frank A. Newcombe, Chair-
man of the Board, "So far, we have been successful in selling our product
to almost every buyer that uses transformers in the state."
In another development, due to the large capacity of Central Trans-
former in Florida and the increased activity of the transformer markets
outside the state, Newcombe's firm at Arcadia has been manu-
facturing products tor sale in other locations, one order going as far as
the state of Washington!
Trucks bringing special types of transformers from the home plant in
Arkansas to Arcadia are now returning with Florida-made transformers
for wide distribution all over the U. S.
Clearly the success of this clean-cut plant in a rural area bears close
examination for those interested in the study of Florida industrialization.
Chairman Newcombe offers this observation:
"We looked at several places in Florida but when all the factors were
summed up, such as the type of labor we wanted, the type of town that
we would want our people to live in, the conveniences of the location to
resort areas, and the central location to the points to which we would
ship our product, Arcadia seemed to be the most suitable location."
As to availability and productivity of labor, Newcombe says, "We have
been very well satisfied."











Central Transformer employs 100 at its Florida facility and the tasks
range from receiving the sheet steel, wire and insulation materials at one
end of the building to welding the canisters, tapping the cores, and
finishing the assembly of the transformer at the other.
Transformer types range from 10 KVA (thousand volt amperes) to 75
KVA.
The Arcadia manager, Bert A. Newcombe, sees the future of the Florida
market resting firmly on two factors: the population shift to the state
which means more homes and more electricity and the tremendous increase
in low cost air conditioning in those homes and businesses.
"Right now," he says, "there is a utility transformer up there on the
pole for about every three houses in a residential section. It must handle
the load for TV sets, air conditioners, ranges, hot water heaters, and
driers. With more and more electrical appliances being added today, it
may very well be that one transformer will be required for each house of
the future."
No matter what the state of the economy, he points out, electricity
usage is vital and forever increasing.
Central Transformer sales from its Arcadia plant topped $9 million in
fiscal 1962-63 and the company Chairman has admitted, "We have been
able to increase production here at a higher rate than we had originally
expected."
The community is growing along with the company; "steady and healthy
progress" are the words of the Chamber of Commerce. There is new
construction at the hospital, a number of new homes in both city and
county, and a considerable amount of new commercial construction to
take care of the business generated by the transformer plant.
Arcadia's annual All Florida Championship rodeo has a new arena and
draws crowds from all over south Florida. These people walk along the
streets lined with stately oaks, they sit on benches at the intersection of
Brevard Street and Oak Avenue, and they have to admit, as they look
around, that Central Transformer has transformed Arcadia's economy quite
a bit.


This is a part of Central Transformer's plant at Arcadia: a plant
which was established in Florida to serve the market thereabouts
but now sends its output all over the nation.









*//

PENINSULAR FLORIDA'S

HIGH-VOLTAGE

TRANSMISSION GRID

1962
W Vith Additions Proposed for
Completion by 1970


E r., L.,-
Fl_.-.r U






' 8
.-. .S .

',: .", / ', ,, ,. . . .. . ",'',.

28


NAPLES











N THE HISTORIC day of the first American Astronaut's space flight
From Cape Canaveral, work stopped at the Miami plant of the Milgo
Electronic Corporation 200 miles to the south. Two hundred and seventy-
five employees hunched around television sets and silently watched and
heard the fateful countdown. Ten, nine, eight ..
Their interest went deeper than that of the typical American.
They knew that much of the complex electronic instrumentation equip-
ment that would be called upon to follow the historic flight and pinpoint
the recovery location of the Mercury capsule containing the Astronaut had
been designed and manufactured in their plant. On its perfection, to the
minutest detail, rode the prestige of the United States.
You know the climax of this story, the successful launching, the trium-
phant recovery. But for three of the men and women at Milgo the
President, Vice President, and General Manager, the story of the launch-
ing began six years before, in 1955. That year Monroe A. Miller, a young
electronics engineer noted as a creative designer in the precision electronic
field, teamed with Lloyd L. Gordon, an engineer working with electronic
communication and computer equipment. They combined their names and
their talents to found Milgo, a five-man enterprise in a small Hialeah shop.
A short while later they were joined by William L. Rose, a project manager
from the Air Force Missile Test Center at Cape Canaveral.
Milgo grew like Jack's beanstalk. Today Milgo's physical plant, a series
of connected modern buildings, covers two and a half blocks fronting on
Northwest 36th avenue at 76th street. Here approximately 325 people
work, about half of them in the engineering department. Milgo's annual
sales for the current year are at a rate of more than $4,500,000.
Milgo has provided analog and digital computer installations for every
active Air Force Missile Tracking Range in this country and for many
ranges outside. Milgo provided data transmission and target acquisition
systems for "Project Discoverer", and as a result of this work was called
in to provide similar instrumentation equipment for the Mercury Program.
Milgo's engineering "know how" also now is applied to fields other
than the military to diversify the firm's interests and divert them into
commercial avenues.
For instance, Milgo has developed and marketed a control computer
for multiple press operation in the newspaper field. It also has developed
an automatic typing device to control up to 15 electric typewriters. And
another item scheduled to be marketed is a general purpose analog com-
puter for commercial enterprises.












A RECORD of steady expansion, increased employment, and a mount-
ing flow of important contracts has rewarded the Honeywell Company's
decision to locate a large engineering and production facility near St.
Petersburg. Since the occupation of the first building in May 1957, the plant
has expanded to employ over 8800 persons, with a potential population of
4200 by the end of 1963, and now represents a total investment of over
$8,500,000.

Honeywell in St. Petersburg, consisting of five separate plants, and
totalling 541,000 square feet, which includes a highly sophisticated environ-
mental laboratory; sits well back from U.S. Highway 19 with green lawns
and well-kept shrubbery, designs and makes inertial navigation, guidance
systems, and components. Inertial guidance systems are self-contained
navigating devices which control missiles, space vehicles, and aircraft.

One of the major reasons for selecting the Florida site over twenty other
locations was its relative isolation from natural and man-made vibrations.
The company needed a building in which the delicate assembly of gyroscopes
for the inertial guidance systems could be done with assurance that no stray
vibration would occur greater than 10 millionths of an inch Honeywell en-
gineers even measured the vibrations caused by tides from the Gulf of
Mexico ten miles away.

Honeywell's work today contributes to the Polaris and Minuteman mis-
siles; the Centaur and Gemini space vehicles, and the X-20A (Dyna-Soar).
It also contributes mightily to Pinellas County economy, as would be ex-
pected. The firm has 457 suppliers in Pinellas County and in 1962 spent
$19,767,733 in purchase, of which $5,708,937 was spent in Florida.

A company spokesman has said "In the six years that we have been in the
St. Petersburg area, we have had continuing success in hiring unskilled, semi-
skilled, and professional employees. In going outside the immediate area to
obtain highly skilled electronic trained employees, we have found that the
geographic location has been of considerable assistance in attracting these
employees from other parts of the United States."


The world's most jiggle-proof plant, Honeywell's St. Petersburg
Inertial Guidance Center.























This Riviera Beach plant of Minneapolis-Honeywell's Semiconductor
Division is an example of the showcase type of industry which the
age of electronics has brought to Florida.


T HE second plant of the Minneapolis-Honeywell Regulator Co. to locate
in Florida the semiconductor research and development center at
Riviera Beach is a classic example of new Florida industry in at least
two important respects.

First, it represents what often happens when a new firm moves in, does
well (in many cases better even than expectations), and then opens a
branch plant or brings in still another unit of the company.

Two years prior to the Riviera Beach move, the company's Aeronautical
Division erected a large engineering center at St. Petersburg on the state's
West Coast.

Secondly, the new East Coast plant of Honeywell's Semiconductor
Products Division is an excellent example of the architecture and interior
construction found in nearly all of the space age industries moving into
the Florida electronics field.

The single-story engineering building is enclosed with brick, glass, and
porcelain-enameled metal, and there is provision on the site for adminis-
tration and factory units to be added later.

This location specializes in the development and production of high
reliability silicon planar power transistors and digital and linear integrated
circuits.

For this meticulous plant, Honeywell studied carefully several locations
in other states, says M-H Chairman of the Board Paul B. Wishart. But
he added, "the Florida location proved attractive for a number of reasons."

Expansion of electronics in Florida and wonderful cooperation of people
in the plant area were cited as leading factors.-DK












MANUFACTURING

PAYROLLS

FLORIDA

$ Million







|.E.J ^ --- 800




0600
20--------- 600




-400!




200 200


o c J It 0 n r- 00 a0 0 -, N
Ln t L LA L LA m in An LA In Ln '0 0
a, 01 0. a, a aT. 0a0 0' 0a 0. a' 0a
Source: U.S. Bureau of the Census
(1962 Estimated)











WORKING AGE GROUPS

PREDOMINATE (66%)'

IN FLORIDA'S INCOMING POPULATION

(Net Civilian In-Migration)

1950-1960


THOUSANDS


RETIREMENT AGE GROUP ONLY 7%



----Total Increase

Productive
Ages 66%



340
21r '
I---h ---


437n
27" ...


Under 18


18 44


45 64 65-Over


*Based on University of Florida Report for 1950-57 Period


2,141
1 i
>i
0



4O
T-o



Co
Y

S


li~grrPr~ar~


--2


//










new plant, a new product, and a new community-all closely related
-sprouted in Palm Beach County, Florida, with record speed.
The plant, RCA's newest facility for electronic data processing equip-
ment, went into production five months after ground was broken.
The product, RCA's 301 all-transistor data processing system for medium-
size and smaller businesses, can perform up to 6000 additions of eight
digit numbers in one second.
The community, Palm Beach Gardens just north of West Palm Beach,
grew from empty land to bustling suburb in a matter of months. It now
has a good chance to become the nation's first fully automated city.
New techniques of electronic data handling pioneered by the Radio
Corporation of America plant will be extended to educational television,
electronic traffic controls, and other novel features of everyday life in
Palm Beach Gardens.
RCA already knew Florida pretty well before deciding to open a new
production plant here.
The company is a major subcontractor at Cape Canaveral and Patrick
Air Force Base with some 3,000 employes and a $20 million annual payroll.
It operates a marine radio station at Lake Worth for ship-to-shore com-
munications, and the RCA Service Company installs and services equipment
at 12 branches throughout the state.
Then, in the summer of 1960, the world-wide organization began looking
for a site for a projected $4 million center in which to produce the newest
of its electronic computer line, a low-cost full-scale data processing unit
for firms with as few as 300 employes.
RCA's larger 501 computer which was introduced in 1958 had revolu-
tionized the fastest growing part of the electronics industry, high speed
data processing systems for business and the military.


A new plant, a new product, and a new community, but an old
name: the Radio Corporation of America's data processing producer
at Palm Beach Gardens.











What did Florida have to offer in this burgeoning field? RCA officials
listened closely to another electronics plant manager in the West Palm
Beach area who said, "We can attract the qualified people good indus-
try needs by our location. Since wage rates for highly skilled people are
pretty much the same the country over, location becomes extremely im-
portant."

Land developer Phil Lewis and freight traffic director James Lee pointed
out the presence of the Port of Palm Beach offered low cost transportation
networks to the North, the Bahamas, and expanding Latin America, as
well as held down costs of other shipping methods.

Building costs for plant buildings were low, too.

When RCA made the announcement that the new plant would be built,
it said that it was the "extra dividend" qualities of Florida which had
won it over in comparison with locations in a dozen other states.

RCA paid tribute to John D. MacArthur of Bankers Life & Casualty
Co., the guiding spirit behind the formation of the new community of
Palm Beach Gardens where the computer plant would be located.

While the RCA buildings were being completed and equipped, hundreds
of men and women were recruited from the Palm Beach area and trained
in the new computer skills by a nucleus of specialists from RCA's main
headquarters in Camden, N. J.

By mid-1963, the Palm Beach organization numbered 780 people, bring-
ing to the community a payroll amounting to over $5 million a year.
An RCA 301 system has been completed each working day, on the
industry's fastest delivery cycle-nine months from contract signing to
installation.
In the tropical-design RCA plant, the fabrication of the new 301 is
a remarkable feat of quality control. Each system is a complex of hundreds
of thousands of electronic and mechanical components, ranging in aggre-
gate cost from hundreds of thousands to several million dollars.

The various elements work together at split-second speeds. Input
devices translate the information fed into the machine from paper tape,
punched cards, or read it directly from magnetic inked documents.

Processing of the information is performed by the computer in a series
of simple step-by-step arithmetic functions, such as add, compare, etc.

The last part of the system is called output. It may be a printed bill,
statement, or other document which records the computations that were
made by the data processing system.

Already the nation's largest banks, steel mills, department stores, and
other businesses are using similar devices to process the vast amount of
statistics generated in their work. The Florida-made 301 has joined this
army of intricate machines and bringing fame to its proud parents, RCA
and Palm Beach Gardens. David Kuhner








FLORIDA'S
ELECTRIC CUSTOMERS
UP 92% SINCE 1952
11911
Thousands ,1,833 1,9


993




1952 1961 1962
(U.S. Increase 27%)

FLORIDA'S
ELECTRIC SALES
UP 299% SINCE 1952
20,586
Million KWI 181
18,136




5,159


1952 1961 1962
(U.S. Increase 127%)
Source: Edison Electric Institute









6( CKAX------

7 HEN THE famous Sperry Rand Corporation decided back in the
early 1950s to make a new kind of vacuum tube, it was necessary
to design and build equipment which had not existed before and look for
a site suitable for the unusual operation.
The tubes were to be used in military applications such as guiding and
communicating with aircraft, missiles, and ships and also in civilian tele-
vision, radio and electric power systems. The Stanford University classics
department suggested the name "klystron" for these new devices, a Greek-
derived word denoting the breaking of waves as on a beach.
Sperry klystron tubes were to do what ordinary vacuum tubes could not
do, that is, handle electric circuits of ultra-high frequency and powers of
up to a million watts. Fortunately, the city of Gainesville, home of the
University of Florida, was out looking for new industrial citizens at this
time and its warm welcome and close cooperation won Sperry's attention.
Here were these advantages: (1) a better competitive position; (2) im-
proved worker interest and (3) the availability of university research and
teaching facilities. On May 13, 1954, Sperry signed a lease on the new
building in Gainesville and its extraordinary mass production of klystron
tubes began.
There were 80 employees then in this Sperry Electronic Tube Division
and there are more than 700 today with new buildings and expansions
coming along on schedule. Many a housewife would marvel at the extreme
cleanliness maintained in this Florida plant. For here, where the tiniest
particle of foreign matter can destroy a tube, it is more than tidiness, it
is a necessity. Assembly operators wear specially-made lint-free smocks and
use white gloves or tweezers when handling parts. Later, many of the com-
ponents are put into furnaces under intense heat to drive off any entrapped
gases so that the parts may be as pure as possible.
Today new applications for klystron tubes are being investigated con-
tinuously. The tubes are used to generate "carrier signals" which transmit
television programs, voice, and telegraph messages and actuate many types
of radars and missile systems. In March 1959 the announcement that radar
signals had been sent to the planet Venus and back excited the world but
few knew that a 1,000,000-watt klystron tube in Massachusetts supplied
the power for this prodigious feat.
In Gainesville, Sperry is now producing 125 different kinds of tubes in
which multitudinous waves "breaking upon the beach" of rare metals, ceram-
ics, and glasses send their messages of power and language around the
world. In addition to the full line of klystron tubes, Sperry produces a
variety of traveling wave tubes and backward wave oscillators.
3 P It- 45- Is, .


Here at Gainesville, Sperry Electronic Tube Division puts together a
fascinating variety of vacuum tubes.











IN 1946 Jeff and Cecil Rhyne took a very long chance on Florida. Both
graduates of Georgia Polytechnic Institute, the brothers had successful
engineering careers in Michigan and New York State. But they wanted to
return to sunny Marianna.
"We started thinking of ways we could make a living," Cecil said. "I
called Jeff, and we met in Detroit. We formed The Rhyne Company that
afternoon and gave our employers four months' notice."
The new corporation, they determined, would deal in wood products.
North Florida and adjoining states had a plentiful supply of timber with
dependable labor to handle it, and they had grown up working with their
father in sawmilling.
As with many future decisions, they flipped a coin to see what office each
would hold. Jeff became president and Cecil, secretary-treasurer. Each of
them now holds one-third of the stock. Their father, Cecil Rhyne, Sr., owns
approximately twenty percent and George Bryan of Jacksonville, who joined
the firm later as Florida sales representative, approximately ten percent.
For five years the brothers operated a sawmill and sold building materials.
In 1951 they decided to start a furniture factory. They applied for a
$40,000 loan. After long consideration, the leading agency finally ruled:
"Application denied. Chance for success slight."
The little corporation then had 30 employes. Today it employs 132,
operates its own van lines servicing 3,200 dealers in 25 states and partici-
pates in furniture shows at High Point, Atlanta, Miami and Dallas. In its
fourteen years, production and sales have increased every year except one.
Rate of shipment has quadrupled in the past five years.


Marianna's Rhyne brothers fashioned this van both to advertise and
ship the first furniture they created. Now there's a fleet of custom
trucks.











Despite their success, the Rhynes can well understand lack of confidence
on the part of "economic experts" who didn't know the potential of the area
and the people as they did.
"Nobody here had ever worked in a furniture factory, including the
management," Cecil said. "In fact, when we made our first shipment I had
never even been inside another furniture factory."
In place of experience, the brothers and their factory superintendent, B. B.
Richardson, applied inventiveness and knowledge of wood products in
general. The result was that they avoided outmoded processes which actually
hampered older manufacturers.
"We just didn't know any better than to try things that weren't standard
practice," Cecil said.
One of the processes the Rhyne Company pioneered was the sealing of
glue by means of radio waves. Both radio amateurs, they built their first
100,000 watt frequency generator, which they recently replaced with a
"bought ready-made" generator at a cost of $18,000. The treatment does in
45 seconds what otherwise would require four to five hours.
Jeff designed and built from an old logging rig the van which hauled
their first load of furniture.
Originality has paid off in marketing as well as in production. The Rhynes
checked with dealers and experimented with models and found out exactly
what people wanted to buy. They found a place for themselves in extremely
low priced bedroom suites styled for the mass taste. Dealers needed these
to bring customers in and to sell along with more exclusive living room and
dining room pieces.
In their showrooms, the Rhynes point proudly to "what is probably the
lowest priced Early American and the lowest priced French Provincial bed-
room furniture on the market today."
Yet the furniture is solidly built and durable. Its tough baked-on plastic
finish defies fingernail polish, ink and most common household substances.
Instead of building to fill orders, The Rhyne company copies the system
of the auto manufacturers. They turn out four new models each year in a
variety of stamped-on patterns. If they find themselves with more orders than
they can fill, they step up production. If they are over-producing, they look
for new markets. This approach has brought steady growth and led to the
establishment of regular van runs to as far away as Denver, Colorado.
From the beginning, the brothers have given personal attention to every
aspect of the business. They still design most of the models themselves, only
occasionally calling on a professional designer, and they plan their own
advertising, which they supply to dealers in mat form. The plant, which now
turns out a completed item every minute, however, has outgrown their
intimate knowledge of details.
"If we came down here in the evenings to putter around as we used to,"
Cecil remarked, "We probably couldn't even find the key to the electric
screwdriver."
Such has been the experience of one small industry solidly based in the
resources of the Florida panhandle.-ADDIE MIDDLEBROOKS











Less than two decades ago 1945, in fact the Minute Maid Com-
pany, then known as Florida Foods, Inc., was just another young firm
struggling for survival.

Florida Foods' only advantage, and a rather doubtful one at best,
was that it was exploring a new field powdered orange juice.

The company built a pilot plant in Plymouth, close by Orlando, and
received a $750,000 contract from the Quartermaster Corps. A public
stock sale was conducted to raise needed capital. But production of the
orange powder proved costly and complicated.

Then, in 1946, a method was perfected for processing oranges into
frozen concentrated orange juice. The young firm pushed vigorously ahead
in this field, sales increased to 500 cases of concentrate a week, and
officials began planning for expansion of their sole Florida plant.

But one crisis, then another, arose as the citrus market fell and once
again lack of capital barred the path of the enterprise. After friends
invested nearly $800,000 in Florida Foods, a big assist was received from
crooner Bing Crosby, who plugged the product on his radio show.

The voice of "The Groaner" harmonized with the ring of the cash
register and 1948 sales went up to $3 million.

There were still problems but Minute Maid was learning from its
experiences with growers and processors. For one, it instituted a grower-
processor plan which assured the grower a fair price for his crop while
guaranteeing the processor an adequate supply of fruit at a stabilized cost.

Secondly, it further insured itself against rising fruit prices by buying
or leasing its own orange groves. Today, Minute Maid owns or controls
30,000 acres of groves.

In 1957, the company moved its headquarters from New York City
to Orlando where top management could be close to its plants and groves.
New concentrate plants were opened at Auburndale and Leesburg, Florida,
and fresh fruit packing plants at Orlando and Winter Park.

Minute Maid's growth and leadership in the citrus concentrate industry
reached a high point late in 1960 when the company merged with the
world-renowned Coca-Cola Company. Quite obviously, such a move con-
siderably brightened Minute Maid's already optimistic future.

Today consumers throughout the world have high regard for the labels
of Minute Maid and Snow Crop frozen concentrates and Hi-C Fruit Drinks.
In addition to this eminence in citrus processing, the company main-
tains groves in all of mid-Florida's 21 counties. More than five million
boxes of citrus are harvested annually from these groves.

Thus is written large in Florida earth, in Florida banks, in Florida
growth the impact of an industry led by Minute Maid, the Florida
Foods, Inc. of 1945. DK















VALUE OF


FOREST PRODUCTS


FLORIDA


$ Million


d
o

200 B


cn ")r in so r- oo a, 0, N"
LO in L 0 u) 4n 40 4n Lo 4 40 '0 '0 '
-------------------------------


Source: Florida Forest Service
1961-62 Estimated


0o

200
4tI.











TTHE LATE Alfred I. duPont and his Estate have long had a particular
interest in the growth of the Florida "panhandle" that stretches out
narrowly along the northern shore of the Gulf of Mexico.
One of the richest natural resources in this area is its vast acreage of
rolling timberland, chiefly of pine, that is among the best wood in the
nation for the making of certain kinds of paper. Through the '20's and
the early '30's, the duPonts steadily acquired forests of this kind, and
set up a program of improvement and reforestation which would assure
a continuous, profitable yield of pulpwood.
A step in the long-range woodlands development was the conversion of
this pulpwood into paper (linerboard). To accomplish this, the St. Joe
Paper Company was formed in 1936, and in that year began construction
of a kraft paper mill at Port St. Joe, on the Gulf Coast at about the mid-
point of the panhandle. The mill went into operation in 1938. Its capacity
was tripled in 1952.
In 1943 St. Joe Paper Company started research and development on
corrugated container board. In that same year a corrugator and other
equipment were set up at the mill to produce corrugated sheets. This
was expanded again in 1945 to include a second corrugator. The research
operations continued to expand and in 1950 a modern, 160,000 square
foot building was constructed to house a fully established box plant.
Since 1959 St. Joe Paper Company has become a national organization.
That year three established box manufacturing plants were purchased.
These acquisitions were immediately followed by the purchase of con-
tainer plants in Baltimore, Maryland, and Portsmouth, Virginia. New
container divisions operations started in 1960 in Birmingham, Alabama,
Cincinnati, Ohio, and Memphis, Tennessee.
Thirteen plants now manufacture shipping containers at Baltimore,
Maryland; Birmingham, Alabama; Chicago, Illinois; Cincinnati, Ohio;
Dallas, Texas; Hartford City, Indiana; Houston, Texas; Memphis, Tennessee;
Pittsburgh, Pennsylvania; Port St. Joe, Florida; Portsmouth, Virginia;
Rochester, New York, and South Hackensack, New Jersey. These plants
provide the national sales organization with distribution channels into all
sections of the United States. A new plant was under construction near
New Orleans, Louisiana, as this was written in September, 1963, and plans
were progressing for construction of a box plant on a St. Joe site in
Atlanta, Georgia.


The St. Joe Paper Company's two machines shown here, in its Port
St. Joe plant, have an annual capacity of 400,000 tons of linerboard.
























Demand for St. Joe corrugated containers has continued to grow steadily
and substantially. Today the combined St. Joe container plants are pro-
ducing several billion square feet of corrugated board in the form of
boxes and packaging components annually.
In 1958 the St. Joe Paper Company ventured into the foreign field, upon
negotiating an agreement to manage National Board & Paper Mills, Ltd.,
located at Waterford, Ireland. This has resulted in another new market
for kraft woodpulp and linerboard for the Port St. Joe operation. The prod-
ucts of National Board & Paper Mills, advancing in quality and quantity,
bid fair to assure St. Joe a good position in the continental economy.
The St. Joe mill in Florida converts approximately 2,000 cords of wood
daily into tough, kraft linerboard. The mill itself has a daily rated capacity
of 1,300 tons of linerboard and corrugating medium.
The company, in addition to using pulpwood from its own timberlands,
purchases large quantities from independent growers and producers in
Florida, Georgia and Alabama to meet its needs for 600,000 cords of
pulpwood annually.
At the same time, St. Joe is continually adding to its own woodlands and
carries out a board program of scientific planting and cultivation. Through
this program, the company has planted more than 200,000,000 trees on
its own properties and supplied trees to private landowners and tree
farmers for reforestation work.
Growing up around the mill is a chemical complex which is considered
unique for a community the size of Port St. Joe. St. Joe offers full coopera-
tion to anyone wishing to come into the territory. This has resulted in
several industrial plants being located in Port St. Joe.
The fact that Port St. Joe has a deep water harbor was a factor that
encouraged St. Joe Paper Company to locate there in the first place. This
harbor also is valuable to the E. I. duPont Company, which trucks ex-
plosives to Port St. Joe and barges them out into the harbor to be loaded
on ships destined for South America. Tankers also discharge petroleum
products at the port for trans-shipment by tank car, truck and pipeline
to the southeastern states.
Contributing to the growth of Port St. Joe is the St. Joe-owned Apalach-
icola and Northern Railroad which terminates in the community. This
railroad runs 99.4 miles northward from Port St. Joe and Apalachicola to
connect at Chattahoochee with the Louisville & Nashville, Seaboard Air-
line and Atlantic Coast Line railroads. St. Joe also owns the St. Joseph Tele-
phone & Telegraph Company, with a communications network touching
nine counties.
The building of the St. Joe Paper Company enterprise is, in itself, a story
of vision because it took foresight to realize how valuable the West Florida
forests would become.









-(rakfi--ary

STEADILY, surely, like a three-stage rocket firing precisely on schedule,
the corporate assets of Radiation Inc. have risen into the blue-black
reaches of outer space and the jet-black pages of financial vitality.
This completely home-grown Florida electronics firm began operations
in 1950 with two engineers and an abandoned building at the Melbourne
airport.
Today, Radiation Inc. has national and international connections, two
branches in California, a headquarters at the fabulous Port Malabar Indus-
trial Park on Florida's East Coast, more than 2,000 employes, and a future
brighter than ever before.
Its major contributions include the antenna systems for Telstar and the
Tiros series, and tracking antenna and telemetry systems for Saturn and
Apollo.
Its industrial control and communications equipment is internationally
respected.
Yet when Homer Denius and George Shaw approached bankers in
1950 and asked for building money, the rocket power of their new ideas
threatened never to get off the ground. William H. Dial, Orlando financier,
recalls, "We asked them what they wanted to do in this new plant and
after they told us, I asked a fellow banker if he knew any more about
this business of 'electronics' than when we started."
"Dar if I do," he replied.
But Denius and Shaw, both Florida engineers and a tenacious breed,
persisted. They got the money.
Let Tom G. Willey, vice president of the Martin Company and today's
manager of the big Martin-Orlando plant, continue the story:
"We were working with the Matador missile in those days and we had
some troubles and heard about a couple of engineers down in Melbourne
who could help us out. I can honestly say that from the moment we
gave that electronics job to those two men, our program on the missile
began to go forward."
Others repeat this sentiment about Denius and Shaw, that it was the
difference between static and dynamic management in the growth of a
business that brought Radiation to its present eminence.
Vice President George Shaw himself adds another ingredient: "Radia-
tion had the remarkable ability to acquire the right kind of people for
its Florida operations. This more than anything else, I think, proved to
the disbelievers that technically-oriented industry could succeed in Florida."
After the original Melbourne plant of the company proved too small,
a $2.5 million headquarters and engineering center was opened at Palm
Bay, five miles to the south and just off the main artery of U.S. 1. This
streamlined complex is in the middle of the Port Malabar development
and prompted national comment that here was the "home and job" package
deal of the future.
Radiation Inc., probably more than any other of the light industries
to be born in Florida, has been the spark in the creation of many more
homes and jobs in the Sunshine State of the early 1960's. It lead the
parade of big electronics names; it convinced Wall Streeters there was
substance in industry in the sun.
Vice President Shaw recently said, "We are predicting a continued in-
crease in sales and expect our 1963 volume to exceed 30 million."












FARM VALUE OF


FLORIDA SUGAR CANE

PRODUCTION g35


$ Million


20- 20




15 15




10 10






5 5




u)
C, U^ 0 m


Source: Florida Dept. of Agriculture











ONE OF THE LARGEST, most decisive business moves in history
came when W. M. Davis closed his little dry goods store in Idaho,
packed up his family, and headed for Florida.
That's how the Winn-Dixie story begins. Davis opened a tiny, old-
fashioned grocery store on the outskirts of Miami in 1925. He put his
four sons-A. D., J. E., Austin and Tine behind the counter. Presently, that
counter stretches through 11 states to 610 modem supermarkets with gross
sales of $831 million during the fiscal year that ended June 29, 1963.
After all four sons had tied on their aprons, Davis taught them three
fundamental principals: (1) low-priced cash and carry (2) faith in the
State of Florida and (3) merchandising methods with enough "lights,
action and camera" to put Hollywood to shame.
Each successive reel of that story is a little more remarkable. In total
sales, Winn-Dixie is the seventh largest food chain in the nation, the 25th
largest retail operation of any kind. Profit-wise, it is probably the largest
of them all. Spear and Staff, Inc., recently compiled a list of 50 common
stocks which have increased cash dividend payments annually for 11
years. Winn-Dixie's increase in payments amounted to 658 per cent, great-
est of the 50. During those same years, Winn-Dixie's sales climbed 575
per cent. Profits, before taxes, rose an estimated 825 per cent.
The company had in 1962 paid cash dividends to its stockholders for
29 consecutive years. The dividend was increased every year for 19.
More than 4,100 employees of the company own shares of Winn-Dixie
stock. And of nearly 17,000 stockholders, about 80 per cent of them reside
within the company's operating areas.
The elder Davis named his 2,800 square-foot first store Table Supply.
By 1934, he and his sons supervised 34 stores, all in South Florida. Davis
died that year and the four brothers took over where he left off. They
are an unusually gifted quartet, each with a vital specialty for complete
grocery business harmony.
A. D. is chief merchandiser. J. E. is in charge of financing and getting
the right food to the right stores at the right time. Austin heads retail
operations in the Miami and Tampa areas. Tine looks after several out-of-
Florida divisions.
In 1939, the Davises acquired control of Winn & Lovett Grocery Com-
pany's 78 stores and moved company headquarters to Jacksonville. They
purchased 40 stores of the Steiden chain in Kentucky in 1946. Fifty
Margaret Ann Stores were added in 1950. In rapid succession, they acquired
small chains of stores in Alabama, Mississippi, Georgia and South Carolina.
Then Winn and Lovett merged with the Dixie Home stores and the Winn-
Dixie name was born. Presently, about 220 of the 610 stores in the
chain are located in Florida. The rest are spread throughout Alabama,
Georgia, Indiana, Kentucky, Louisiana, Mississippi, North Carolina, South
Carolina, Virginia and Tennessee.
The $831 million in sales during 1962-63 was an increase of 7.6 per
cent over 1961-62. In Florida alone, the company paid almost $28 million
to its employees; spent $3,900,000 for rent and leasehold improvements;
paid $541,000 in local taxes; contributed $2,446,000 to employee benefit
programs, and spent $2,400,000 for utilities.
The chain and the state profit by local products promotions. Field
offices in Pompano, Plant City and Pahokee paid Florida farmers $5,941,146
for their fresh produce in 1960-61. They purchased hundreds of carloads











of Florida beef that met the company's rigid quality specifications. Nearly
1,000 carloads of Florida citrus rested briefly on Winn-Dixie produce
counters en route to the breakfast table.
The Davises are unusually modest about their company's accomplish-
ments. They pass the praise on, instead, to their employes. About 6,000
work full-time in Florida. Several thousand more, many of them teen-
agers, work for the company part-time.
The intense interest of the Davis brothers in their home state and the
Southeast is also shown in the scholarship program maintained in the com-
pany's name. Now, 196 college students are receiving Winn-Dixie grants
to help them further their education. Many of them are children of em-
ployes, or young men with special promise in the food merchandising
field.
Since the first scholarships were granted in 1943, more than 700 young-
sters have been assisted. There are also annual grants to 15 institutions,
earmarked for juniors or seniors who would otherwise have to drop out
of classes for financial reasons. Sixteen future doctors are participating in
the company's medical loan program, which provides up to $600 per year
for their training. Interest and repayment do not start until the physician
has been in practice for a full year.
The story of Florida's growth is amazing. The work of men like the
Davises, whose stores stepped in to fill its enormous appetite with good
food at low prices, is an incredible chapter that helped make it so.
-Clarence Jones


It seems like a long time from the one cash-register store to the
supermarket chain which requires computers to keep track of what's
happening, yet Florida's Davis brothers have been the engineers of
such evolution.











PRATT & WHITNEY AIRCRAFT opened its 6,750-acre, ultra-moder
Florida Research and Development Center in 1958 to design, develop
and test advanced turbojet and rocket engines for future flight propulsion.
Fulfilling this objective, the Research Center developed the nation's first
successful rocket engine using high-energy liquid hydrogen for fuel. Called
the RL10, this 15,000-pound-thrust engine is capable of being throttled and
will power the national Aeronautics and Space Administration's Centaur and
Saturn S-IV rockets on missions leading to manned exploration of the moon.
Development of this novel engine required harnessing liquid hydrogen
which was little more than a laboratory curiosity when the company began
work on development of hydrogen-fueled powerplants. In 1962, just three
years after the company started the hydrogen rocket engine project, the
RL10 successfully completed NASA's preliminary flight rating test.
Research Center engineers also are conducting development work on ad-
vanced turbojet engines for supersonic applications.
Behind the Research Center stand decades of leadership by Pratt & Whit-
ney Aircraft in development of flight engines. More than half of all the
aircraft used by the United States forces and Allied forces in World War II
were powered by engines developed by Pratt & Whitney Aircraft. The com-
pany's gas turbine engines now power many military aircraft as well as many
of the jet transports in service with commercial airlines throughout the free
world.
To obtain isolation, Pratt & Whitney Aircraft-the major division of United
Aircraft Corporation-transformed an uninhabited, trackless area on the edge
of the Everglades into one of the most modem aerospace research facilities
in the United States.













,T. -^^'--*"..^.CTS~ii~g I M


In the American space age, this plant in the Florida Everglades is
a vital center for jet engine and rocket engine development.











The Research Center stands like a small city among the marshes and
palmetto thickets in northwest Palm Beach County. All the facilities needed
to sustain a city of several thousand population are represented here. The
Research Center has its own water and sewage systems, roads and parking
lots, fire and police protection. It has telephone and teletype centers, a com-
plete hospital, cafeteria and kitchen. The plant uses enough electricity to
supply a city of 50,000 people.

Under the roof of the main manufacturing building are 17 acres of floor
space: five acres of offices and 12 acres of experimental shops. The roof
would cover 16 football fields. A total of 7,200 tons of air conditioning cools
this entire building. The systems would be adequate to cool 1,500 average
three-bedroom homes.

Four and a half miles west of the main manufacturing building are located
the test areas for both turbojet and rocket engines. The rocket engine test
area includes four horizontal and three vertical test stands equipped to
simulate environmental conditions the RL10 engine will encounter while
powering space vehicles on deep space probes.

Early in 1963 United Aircraft Corporation held a groundbreaking cere-
mony for a multi-million-dollar addition to the Research Center's test
complex. The addition gives Pratt & Whitney Aircraft the nation's most
advanced liquid rocket propellant research capability. With the new test
facility, the Research Center can safely evaluate all known combinations of
liquid propellants, including high-energy types such as fluorine, hydrazine,
diborane and hydrogen.

Even before the new test installation was completed, it had received its
first assignment. Under a contract with the National Aeronautics and Space
Administration's Office of Advanced Research and Technology, the Research
Center was assigned to study fluorine-oxygen mixtures and pure fluorine in
combination with hydrogen for use as rocket propellants. Fluorine-hydrogen
gives the highest performance yet obtained experimentally with chemical
reaction and has the potential for increasing payloads of space missions and
performing difficult space missions.

The Research Center has approximately 5,800 employees, a large per-
centage of whom are college graduates with degrees in engineering, other
sciences or supporting fields. These men and women work at more than 200
highly skilled job classifications.

The annual payroll of the Research Center is more than $40 million, and,
in addition, the company spends approximately $20 million a year in pur-
chasing from or subcontracting with about 700 separate Florida businesses.

Employees working at the Research Center commute from as far north as
Stuart in Martin County and as far south as Fort Lauderdale in Broward
County. The majority of employees, however, live in the Palm Beach County
cities of Lake Worth, West Palm Beach, Riviera Beach, Lake Park, North
Palm Beach and Jupiter.











INDUSTRIAL MIAMI gulps from ten to fifteen million pounds of alumi-
num each monthly
In hundreds of factories, some as beautifully designed and landscaped as
country clubs, this silver-shining mountain of metal is turned into aluminum
frames for windows, jalousies, screens, and shower and patio doors; into
awnings, moldings, bannisters, railings, solar screens, thresholds, picture
frames, boxes, indoor and outdoor furniture, photographic tripods, Venetian
blinds, aircraft parts, ladders, ice buckets, insect screens and even, among
other things, entire buildings. Much of it is extruded or roll-formed (shaped)
and anodized (finished) in Miami plants built for these purposes.
Truly in Miami industry begins with "A" for "aluminum." With no
aluminum industry at all before World War II, Dade County has attracted
one of the largest concentrations of aluminum-using factories in the world.
These plants are spotted, in industrial zones, from Hialeah to Hollywood.
They range from small shops run by a half dozen workers to sprawling
window factories employing thousands of men and women.
Basic to much of this aluminum industry is the aluminum extrusion, or
pre-formed aluminum strips made of heat-softened metal pushed under tre-
mendous pressure through a die, much as tooth-paste is pushed out of a
tube, and then stretched, "aged" and cut into length. Window, jalousie and
door frames are made of such extrusions. So, too, are thresholds.
The Miami Extruders, Inc., one of two independent extrusion plants in
the Miami area, pushes over three million pounds of aluminum through
its five gigantic presses each month. Stacks of silver-shining billets roll by
truck into the plant and the metal is trucked out in the form of neat lengths
of aluminum, shaped and cut to the customer's taste.
Miami Extruders, Inc., pushed its first billet into the new firm's one press
in a small building in Hialeah on Dec. 1, 1955. But almost immediately plant
space was doubled, and a second press installed. Then came a new building
on adjacent property, and a third press. Early in the fall of 1959, a fourth
press began operating and in 1960, a fifth press was installed.
The original extrusion press with which the firm began operations in
1955 was replaced in early 1963 by a larger and much more efficient
press. The firm with 200 employes, also moved into a modern building
with 135,000 square feet of floor space, and modernized and automated
its procedures so that the entire operation, of processing 4,000,000 pounds
of aluminum per month, takes place under one roof.
"We plan to keep abreast, and even ahead of Miami's industry," R. W.
Van Dette, president of Miami Extruders, Inc., said. A window manufac-
turer in Ohio, Van Dette came to Miami in 1955 because "the market
looked right and the area had need for an independent extruder." (Three
big Miami window factories operate their own extrusion presses.)
His faith in Florida has been justified. Today the Miami extrusion plant
draws business not only from Miami and Florida, but also from Central and
South American countries and has shipped as far as Hong Kong.-Mike
Smith.











WHEN Univis, Inc., opened the doors of its new, multi-million
dollar headquarters in Fort Lauderdale in 1960, you could imagine
the massed sigh of anguished losers across the nation.
The world's fourth largest manufacturer in the ophthalmic field had
spent four years looking for a home after its decision to leave its outgrown
facilities in Dayton, Ohio. Fourteen States-and five areas in Florida -
had come under the keen scrutiny of the Univis site-seekers headed by
President Robert O. Barber.
"Now" says Barber, "we feel we picked the right spot. We are happy
with the kind of people that we have recruited. The Florida State Em-
ployment Service did an excellent job in assisting us with the screening
of 100-200 local families we have recruited for employment with Univis."
In the field of distribution, according to Barber, the company is serving
customers faster than from Dayton. Situated close to Broward Interna-
tional Airport, within convenient reach of the farthest points on the
continent, Univis' incoming shipments by airlift have resulted in substantial
economies as lenses are flown in from the company subsidiary, Univis
Optical in Puerto Rico, at far less cost than shipping to Ohio.
Univis, which leads the world's production of multi-focal lenses, also
manufactures frames and related optometric items.
Univis products are known throughout the world. One distinguished
visitor among more than 200 at the Univis opening Dr. Henry Hoffstetter,
director of the Division of Optometry at Indiana University commented:
"With the leadership already established by Univis, Fort Lauderdale
should become internationally known as a major source of the finest oph-
thalmic products available. "Coupled with the great improvements in air
transportation and the natural advantages of the Florida climate, the
broad and illustrious scope of Univis activities should give this community
new ties to world commerce and culture."
Univis, founded in 1926, has branch offices in strategic cities of the
United States. The company also has a plastic manufacturing plant in
Roosevelt, Long Island, N. Y., which was opened in 1959 for production
of various plastic items.
From his new vantage point, in the headquarters appropriately named
Vision Park, Univis' President has said "to industries who will follow us,
we say business is a pleasure in Fort Lauderdale."











THE GROWTH of Electronic Communications, Inc., since it moved from
Teterboro, N. J., to St. Petersburg in 1957 typifies the growth of the
electronics industry on Florida's West Coast.
In 1957 the Company-then known as Air Associates, Inc.-reported sales
totaling $19.8 million, of which $15.1 million were in aircraft supplies, $4.7
million in electronics. In 1962, ECI reported sales of $36.8 million, of which
$10.1 million were in aircraft supplies and a thumping $26.7 million were
in electronics.
Much of this growth in electronics stems from the leadership role which
ECI has established for itself in the important new field of military com-
mand and control.
What is command and control? This was well described recently by Major
General Charles H. Terhune, Jr., commander of the Air Force's Electronic
Systems Division, who was the principal speaker at the dedication of an
expanded 125,000 square foot engineering facility at ECI.
"A nuclear tipped missile is just so much steel and symmetry until it is
coupled directly with those decision makers who are authorized to direct its
use," General Terhune said. "Through electronic command and control
systems, the decision makers have at their finger tips and before their eyes
the proper information at the right time and in the right form."
ECI produces communication systems which provide the information on
which critical decisions are based.
ECI is prime contractor for the Airborne Command Post of the Air Force's
Strategic Air Command. Through this flying command and control center,
ECI provides an airborne communication system that can survive a nuclear
attack. Maintaining a 24-hour vigil, command post planes enable SAC to
order and deliver a retaliatory strike even though main and alternate ground
command posts are destroyed. ECI-equipped radio relay planes extend the
potential geographic coverage of the system almost indefinitely. In opera-
tion, the system functions as a flying telephone exchange, the world's first.


Electronic Communications, Inc., produces specialized communi-
cations equipment, including some of the world's most powerful, at
this St. Petersburg plant.











While the SAC system and other command and control programs involving
both airborne and ground equipment account for the major portion of ECI's
electronic activity, space electronics is playing a role of growing importance
in the ECI picture.
ECI is developing and manufacturing a variety of equipment for the
Saturn vehicle, including flight control computers, signal control processors
and switch selectors. These items play a key role in keeping the huge Saturn
rocket on its proper course after launching. The Company is also active in
space communication and telemetry.
The more than 1,000 employees at ECI's St. Petersburg Division are also
busily producing such specialized communication items as radio frequency
power amplifiers (among the world's most powerful), multiplex systems
(including the first ever designed for airborne use), transmitters (including
the most powerful ever produced for airborne use), data processing equip-
ment, antennas, receivers and related equipment.
Under the direction of S. W. Bishop, who became ECI's president and
chief executive officer in 1961, ECI maintains its corporate headquarters at
St. Petersburg. The corporate family includes the St. Petersburg Division,
a Research Division in Timonium, Md., and Standard Precision, Inc., a
wholly-owned subsidiary in Wichita, Kansas.
The Company was established in New York City in 1927 as Air Associates,
Inc. Its initial business was selling supplies and services to the aircraft indus-
try. During the war the Company, then located in New Jersey, entered the
electronics field.
In 1957, recognizing what it considered its principal growth potential, the
Company adopted the name Electronic Communications, Inc., and moved
its headquarters and electronic operation to St. Petersburg. The aircraft
supply business remained with Air Associates, which became a subsidiary.
In 1963 Air Associates was sold, enabling ECI to concentrate its efforts in
electronic communications and allied fields.


This is a section of ECI's main line area at St. Petersburg











PERCENT INCREASE IN


TOTAL PERSONAL INCOME

1955-1962

TEN LARGEST STATES



90 90


80 --- -- ---80


70 --- -- -- 70


60 -- 61)


50-- --50


40 -- 40

0 a c E
30 r- W w 30




20 S 0 S 0
n I0
IO u ,
20 0 C 120
i 'x M -


Source: .S. Dept. ol Commerce












IN CENTRAL FLORIDA, the largest producer of phosphate in the
Western Hemisphere is mining a raw material from deposits at least 10
million years old with the most modem equipment to be found anywhere in
the world.
This is International Minerals & Chemical Corporation who operates more
than 80 mines, plants and offices in the United States, Canada, Africa,
Europe, and the Orient. The company is the world's largest independent
producer of fertilizer materials and the only international supplier of all
three basic fertilizer materials-nitrogen, phosphate and potash. IMC is a
diversified company, producing 84 producers for agriculture, home and in-
dustry. Significant, however, is that $60 million of its total yearly sales of
$180 million come directly from its Florida activities.
To IMC this means the largest single segment of its business is built
around a Florida raw material-the mineral phosphate-which is expected to
last for another century or more, and that this business can be conducted
under working conditions that offer the maximum advantages of climate,
uninterrupted production, and ideal transportation facilities. These include
the three ports from which Florida phosphate is shipped around the world,
and the dieselized railroads that carry more than 75,000 cars of IMC cargo
in a year.
The largest single investor in Polk County, International has operations
which fan out in a 20-mile radius around Bartow, county seat and IMC's
Florida headquarters. These operations include the Noralyn and Achan
mines and plants and facilities at Prairie for processing, storing, drying and
shipping phosphate rock. Six miles southwest of Bartow is the company's
multi-million dollar Bonnie phosphate chemicals plant and nearby in Mul-
berry, is the Florida Development Laboratory.
Elsewhere in Florida, International has fertilizer plants at Mulberry and
Jacksonville. These plants provide "prescription plant foods" geared to the
state's many diverse needs at a rate cheaper than the national average.
About 70% of Florida's phosphate goes into domestic agricultural use as
food for crops which has helped increase yields in this country by a third
since World War II, and as animal feed supplements needed for the devel-
opment of every living cell, whether muscle, bone or gland. The remaining
30% is exported or finds its way through further chemical processes into
hundreds of products as strangely diverse as jellies, explosives, dentifrices,
fungicides, textiles, pharmaceuticals, and carbonated beverages.
As one of 15 chemical elements needed to sustain life, phosphorus has
been called more important than gold. There are substitutes for gold, but
none for phosphorus.


Showplace of the phosphate industry is IMC's new phosphoric acid
plant at Bonnie.











FIRMER figures for Miss and Mrs. America are molded on the assembly
line of the Warner Brothers Company plant at Marianna at the rate
of 12,000 girdles and brassieres a day.
The company, with headquarters in Bridgeport, Conn., had been cor-
seting the nation's ladies since 1874. Like many other forward-thinking
industries, Warner's began expanding into the South after World War II.
The Marianna plant, when it opened in June, 1957, became the fourth of
the Southern operations, which now number five. It is a member of the
Slimwear and Lingerie Division.
The Marianna location was chosen, according to Plant Manager R. E.
Whitney, because of the receptive attitude of city and county leaders and
proximity to the already established Dothan, Ala., plant. The two plants
work as a team. Cutters in Dothan supply the cut pieces for both, and the
finished garments go back to Dothan for boxing and shipment to four
regional warehouses.
Whitney is the only non-local employee. The approximately 300 women
and six men who do the sewing, supervise production, maintain machinery,
text quality and train new personnel come from the Marianna area.
"We found an unlimited supply of untrained labor," Whitney said. "And
they are good people, eager to work. That's why we have been able to keep
up high quality and turn out a large volume."
The Florida Employment Service screens all prospective employes. Qual-
ities sought are manual and finger dexterity, and these determine how much
a woman can earn under the individual incentive system.
For most of the women, jobs at the Warner's plant mean a welcome
supplement to the family income. In one of the state's few areas of economic
depression, they make the difference between new cars and appliances and
the lack of these luxury-necessities.
Loyalty is further inspired by group insurance, a company-financed retire-
ment plan, bright air-conditioned working quarters and a cafeteria where
employes can buy hot lunch for fifty cents.
After five years in Florida in 1963, Warner's officials point to the Marianna
plant as a happy meeting of interests, good for the company and good
for the community.-AM


These workers are helping fashion firmer figures for American
women at the Warner Brothers Company plant in Marianna.








NUMBER OF TOURISTS
VISITING FLORIDA


Millions


7.6


1956


130O


1962


Source: Florida Development Commission










THERE IS, in Florida, an industrial plant that grew in Brooklyn.
It grew too big, too expensive, for its Brooklyn home, an old fash-
ioned, multi-storied building, crammed in among other time-worn build-
ings. And so it moved to a new, sunny, clean, sparkling environment -
Florida.
This in short is the long story of "Perko" the Perkins Marine Lamp
and Hardware Corporation, once of Brooklyn but now at home in the
Sunshine State Industrial Park on the northern outskirts of Miami.
The Perkins Marine Lamp and Hardware Corporation, founded by Fred-
erick Perkins, started manufacturing marine lamps in 1907 in rural Brook-
lyn. For more than fifty years, while the name "Perko" became a symbol
of quality among the world's mariners, this firm continued to expand in
Brooklyn. It filled all available space and spilled over into other build-
ings; it lost man-hours through sub-contracting of important work.
But in 1960, the Perkins firm, now headed by Louis E. Perkins, son
of the late founder, reached a decision to move to a modern industrial
area where all manufacturing facilities could be housed under one vast roof.
It seemed the only way for "Perko" to sustain its growth and maintain
its prestige. The only question was, "Where?"
"We had offers from other states," President Perkins points out. "But
climate was the final deciding factor. It brought us to South Florida."
The planning of a new, efficient, one-story plant to fit the Florida
climate and the needs of "Perko" was relatively simple compared to
the actual moving. The Perkins Marine Lamp and Hardware Corpora-
tion manufactures more than 2,000 items of ship and boat equipment,
navigation lights, and marine hardware, ranging from bow lamps to stern


"Perko," an old name in marine hardware, now is housed in this
sky-blue Florida factory after having moved from Brooklyn.















i i -











Perkins' plant was planned so raw material flows in through one
door and the finished product goes out another destined to marine
dealers from Sweden to Hong Kong.

poles. It serves customers around the world, supplying hardware for
every type of sea-going craft from small boats to ocean liners.
All of the special equipment, tools, inventory, raw materials and office
records had to be moved to Florida without disrupting the firm's delivery
to its customers.
Late in 1960, the spacious sky-blue Florida factory, with glassed-in
offices, and 80,000 square feet of floor space was completed. And trailer-
loads of equipment 60 in all began rolling from Brooklyn to Miami
while the Perkins' customers experienced almost no delay in deliveries.
On Jan. 9, 1961, the Perkins Marine Lamp and Hardware Corporation
officially opened the doors of its Florida home.
"We brought only key personnel from New York," President Perkins
said. "It didn't take much coaxing to bring them from snow to sun-
shine." His son, Marvin S. Perkins, is the firm's secretary. William J.
Murphy is vice president, and Nathan Lippman is treasurer. "We find
the Florida labor situation excellent," Perkins adds, "and now have a
staff of 175 people."
In 1963, "Perko" added 5,000 square feet to house a bronze sand
foundry, and initiated a zinc die-casting program.
Perkins' Miami factory is so planned that the process of manufacturing
moves smoothly. Materials, such as sheets of brass and bronze and tons
of glass, move in one door and flow through all the steps of casting, cutting,
forming, soldering, plating, polishing and inspection, and either go into
stock or out a door on the opposite end of the plant to wind up in the stock
of marine dealers from Sweden to Hong Kong.
The plant that grew in Brooklyn, crowded and cramped, now thrives in
sunny Floridal-Mike Smith









^Jra4w~~------------~
ON THE PERIMETER of the vast pine forests in North and West
Florida, a whole new industry is in the process of growing up. While
the basic roots of this industry lie in the age-old field of naval stores, it today
bears little resemblance to its ancestor.
The Glidden Company, through its Organic Chemicals Division, is one
of the pioneers in this development of specialty chemical products from pine-
tree sources. Shortly after World War II, chemists in the Company's then
Naval Stores Division foresaw a gradual decline in the markets for their
principal products gum turpentine, gum rosin and pine tar as newer
and cheaper chemicals were becoming available to replace them. At the same
time, they had been observing that turpentine contained many of the basic
terpene chemical structures found in the natural oils which are used as
aromatics, and flavorings and perfumery ingredients. Their research efforts
were intensified, and by 1953 Glidden had completed facilities at Jackson-
ville for the production of synthetic pine oil a versatile alcohol used in
disinfectants and cleansers, as a frothing agent in mining operations and as
a masking agent to hide undesirable odors.
Since then, the company has continually added facilities for some two
dozen new flavor chemicals which are synthesized from turpentine con-
stituents. These range from Geraniol for soap perfumery to Anethole, a syn-
thetic anise flavoring. In 1958 Glidden dismantled the remaining portion of
its original naval stores operation in Jacksonville to provide space for a
$2,000,000 synthetic menthol plant. Another product of Glidden research,
this plant has been designed to fill almost 50% of the domestic demand for
the menthol used in cigarettes, proprietary drugs, toilet goods and con-
fections.
Over in Florida's western "panhandle," Glidden has followed a some-
what different tack in its expansion of this division's activities. A $3,400,000
plant for the production of tall oil products has been completed at Port
St. Joe, adjacent to the St. Joe Paper Company, which serves as a source of
raw materials and utilities. The raw material is soap skimmings, a once
unwanted and useless waste material produced as a by-product in making
kraft pulp. By acidulating the soap skimmings, Glidden obtains crude tall
oil which is then fractionally distilled to separate its constituents rosin,
fatty acids and pitch. The rosin is used as a raw material for paper size
and synthetic resins, while the fatty acids offer a low-cost source of organic
acids for paints, plastics, rubber, soaps and emulsifiers.


Port St. Joe is the site of Glidden's new $3,400,000 tall oil plant, a
major project in the expansion program of the company's Organic
Chemicals Division.









NUMBER OF CATTLE
ON
FLORIDA FARMS
1950-1962
1,596,000




1,250,000




1, 272, 000


1, 005, 000



-- ------


S245, 000 1 324, 000
1950 1962
Source: U.S. Dept. of Agriculture











GROWING PAINS have been pleasant for The Martin Company's
Orlando Division, the rambling $30 million missile and electronics
facility which is Florida's largest industrial employer and the personifica-
tion of the state's boom in technical industry.
Martin came to Florida in 1957 with 1,200 employes and a briefcase
full of military contracts. In 1963 the plant employed more than 10,000
people and was the prime contractor for weapons system programs. In addi-
tion, numerous research programs, engineering design projects and study
contracts are underway.
Martin brought a different type of major industrialization to Florida.
The plant itself is an immaculate place, filled with complex equipment
and highly trained employes who work on it. But the biggest difference
is the 2,400 graduate engineers and 2,600 engineering technicians who
set a creative, progressive mood for the entire operation.
These men-and a few women engineers-have developed the Army's
PERSHING and LACROSSE missiles, the Navy and Air Force BULLPUP,
the Army's MISSILE MASTER and BIRDIE, air defense systems, and
RACEP, a new radio communications technique now being tested by the
Air Force and the Army. They are also probing into strange new fields,
questioning the laws of science and nature with intense efforts.
G. T. Willey, Vice President and General Manager of Martin-Orlando,
sees his organization as a pace-setter for Florida growth.
"We have been fortunate to establish an enviable record here in a few
short years. All our projects are on schedule, our cost figures are among
the lowest in the industry and our product reliability is second to none.
Much of this has been possible because of the excellent atmosphere estab-
lished in Orlando. We think the same can be true to other industries in
this state."
This then is the scene which, in little more than three and one-half
years, has created the largest single manufacturing employment in the
state. It has also scattered products to the far ends of the earth and
there is good reason to believe it will soon extend this sales territory to
the far reaches of outer space.
For example, Martin's BULLPUP missile is now carried by the Navy,
Air Force and Marine Corps all over the world. Another missile, the LA-
CROSSE, is being used by U. S. Army troops abroad. Still another product,
the MISSILE MASTER electronic system, is on duty 24 hours a day to
identify hostile targets for our air defenses over 29 cities in the United States.












One Martin executive, Sidney Stark, explained why this great American
aircraft-and-missile name had come to Florida. "The Orlando site was
chosen," he said, "because of climatic rather than geographical considera-
tions. The future of a weapons system contractor in this day of rapid
technological advancement is entirely dependent on the number and quality
of highly skilled engineering and technical people in his organization. A
favorable climate and proximity to recreational areas is an important factor
when the individual is considering relocation."
And the people flocked to Martin-Orlando. The company brought 30,000
to 35,000 additional people into Central Florida as relatives and friends
of its employes and suppliers of its operations. The payroll shot up to
$80 million a year and ripples of economic benefit were felt throughout
Orange County and the entire state. During the first six months of 1963, for
example, Martin-Orlando spent $53 million in Florida, most of it going to
small companies for payments on materials bought for product subcontracts.
Martin deals with some 1,000 vendors and sub-contractors in Florida.
There are other departments to be heard from and other projects to be
taken off the drawing boards. But that's not the full Martin story in Florida.
Down the road 42 miles from Orlando is the Martin-Canaveral Division, in
the shadow of the towering Titan missile gantries at Cape Canaveral. This
Martin Division is primarily a service unit to the Martin missiles under-
going tests at the Atlantic Missile Range-Titan, Pershing and Mace.
Nearly 1,000 employes work out of the Canaveral Division, some doing the
thrilling and glamorous jobs that end in a cautious finger pushing a button
to launch a mighty missile from the Cape.












W HEN AMERICAN chemical companies set up plastic film manu-
facturing plants in Japan, the plastics fabricating business in the
U.S. was knocked into a cocked hat, but Richards and Associates of Fort
Myers continues to do a profitable business because of lower overhead and
an abundant supply of labor.
It manufactures plastic rainwear, garment bags, shower curtains, auto
accessories from plastic film, and a subsidiary manufactures a terry-cloth
puppet used as a hand mitten in dish-washing.
Plastic sheeting is supplied by Union Carbide Plastics Corp. of New York
and the Koppers Co. of Pittsburgh. Sears, Roebuck & Co. is by far the
largest single customer of Richards & Associates.
Until 1949, Harvey B. Richards operated the plant in Chicago, but he
found that labor and shipping costs increasingly shaved his profit margin.
A visitor to Fort Myers for many years, he purchased 12 acres and a former
Air Corps barracks building at Page Park in 1949, and moved his plant
there.
Richards found that the costs of rent, labor and everything else that goes
into a manufactured product, are nearly 50 per cent less than at his Chicago
site. His electric bill is about half what it was in Chicago. Shipping time is
less from plant to customer because there are no terminal delays.
Labor in the Fort Myers area is extremely abundant and readily trained
to stitch the plastic sheeting and terry-cloth products. Most of the 90-
odd employes have been with the plant from its opening in 1949. Employe
loyalty means a lot to Richards, who now has turned active management
over to his son-in-law, George T. Beemer. It was Beemer who said that
Japanese imports of plastic goods, produced by dirt-cheap labor, further
protected by a low U.S. tariff, have ruined many U.S. plastics concerns. The
company could not compete with them and continue to turn out a quality
product if it had to contend with big-city high costs.
The advantage of location in a community the size of Fort Myers is an
abundance of labor and a low labor turnover, one of the costliest items in
industry, Richards says. Smaller towns and cities in Florida have a tremen-
dous potential for light manufacturing, he thinks.-PETE PACKETT










THE KING EDWARD cigar factory in Jacksonville-largest in the
world-is the culmination of more than a century of cigar manufactur-
ing that started almost by accident.
The owner of a one-room cigar factory in Newark, Ohio, was in debt to
David S. Swisher in 1861. To clear the debt, he deeded the cigar factory
to Swisher, the town merchant.
David Swisher expanded his business by putting all four of his sons
on the road in horse-drawn, traveling general stores. They sold a little of
everything, including cigars. The youngest, John H. Swisher, decided after
his first trip that he could make more money peddling nothing but cigars.
Carl S. Swisher, now president of Jno. H. Swisher & Son, Inc., was
born in 1891. He devoted almost all of his spare time as he grew up to
his father's bustling cigar business.
The first King Edward cigars were produced in 1918. Swisher saw a
demonstration for a cigar-making machine in 1923 and placed the first
order for one of the machines. It was so successful, he decided to build
a complete new factory, where the entire production would be machine-
made.
Climate, humidity, and shipping facilities made Jacksonville the site
of the new plant. In 1927, small handmade cigar factories in Ohio, Ken-
tucky and West Virginia were closed down and the firm's headquarters
moved from Newark, Ohio, to Jacksonville.
Swisher won the Forbes Magazine Certificate of Merit during the de-
pression for his continued expansion and investments. Employes continued
to be added. Sales climbed. The red roadside sign was born. Additions
were built in 1935, again in 1939 and 1941. The Jacksonville plant is
now the world's largest cigar factory under one roof.
In 1939, Swisher established the first industrial nursery in the United
States, providing care, recreation and training for the children of its em-
ployes.
In 1948, a second factory opened in Waycross, Ga. Another was built
in Cullman, Ala., in 1957. The King Edward "Perfection" binder plant
was added in Jacksonville the same year.
Daily production is now more than four million cigars-enough to build
a stack of cigar boxes 8X times higher than the Empire State Building,
if the boxes were stacked flat side up.
Much of the firm's fine wrapper leaf comes from the Florida center
for shade-grown tobacco in Gadsden County. Swisher maintains tobacco
handling, processing and storage facilities in Connecticut, Ohio, Pennsyl-
vania and Wisconsin.






.S ,--


E . . . .
HUE *Erma
I.E1~1~ Luu~n r











ALTHOUGH Dade County (Miami) has little or no industry "heavy"
enough to mar its perennial attraction to tourists, this subtropical area
is gaining small industrial plants at a faster clip than any other Florida
county.
Since these plants cover an astonishingly wide range of products and
services, the question naturally arises: Why are they coming to Dade
County?
Some of the answers, both human and economic, are to be found in the
case history of one firm, the Arsco Corporation, manufacturers of paint
rollers in Hialeah.
The Arsco Corporation typifies the newest of Miami's 2,916 manufactur-
ing plants in several ways: it moved operations from New York to Hialeah;
its product involves no unpleasant noise, smoke, or odors; and its employ-
ment figure is well under the 100 mark.
Sometimes termed the
parent of the paint roller
and one of a half dozen
firms in the United States
that manufacture the
roller that is used -
instead of a brush,
the Arsco Corporation
had been manufacturing
in New York since 1938.
During this New York
period, youthful David I.
Welt, his father, Morris
Welt, and their associate,
Milt P. Phillips, had been
eyeing the Miami area
where they all had en-
joyed vacationing. With
the idea of eventually
making a move, they
purchased two acres of
land in Hialeah, a city
that zoomed from a
4000-plus population in
1949 to an 80,000-plus Here, an industrial size Arsco paint
in 1959 largely because roller is being used.
of industry.
The officials of the
Arsco Corporation then went back to New York to weigh all the pros and
cons the expense of the move, the annoyance and cost of freighting all
their materials southward, the possible slackening of business and loss of
customers. They listened to talk about "it's too hot to work down there
in the summer."











But when it became necessary in 1957 to expand their New York plant,
they quickly reached a decision. The cost of constructing a plant in Miami
would be less than half the cost of building one in New York. This was the
deciding factor.
Today the Arsco Corporation is housed in a modern building with 20,000
square feet of floor space in Hialeah. It is shipping paint rollers made in
Miami of materials from New England as far as Iceland.
Did the firm lose customers by the move? Mr. David I. Welt says: "We
lost a few marginal customers. But we find that our solid customers in the
north now are buying more from us, and our product, being made in the
south, finds a much easier acceptance in the South."
What about the lazy attitude of workers? Mr. Welt found that a myth.
"Our employes turn out more work in Florida. I don't know why; they
appear to be working at an easy pace, but they do turn out more work."
The Arsco officials also liked the welcome extended by Hialeah. And they
found the Miami area rich in sources of supply metals, plastic parts, screw
machine parts, stampings, plating and anodyzing facilities, cartons, printing
and advertising services. One thing only was lacking, a suitable foundry for
aluminum castings.
So young Mr. Welt wrote to Jack Friedman, his supplier of castings in
New York.
"The weather is wonderful all the time; the summers are no hotter than
up in New York. There are no state income taxes, or the city taxes that
hit business in New York. No heating bills, hardly any lighting bills, it's so
bright down here."
Today this letter hangs on the wall of a Miami foundry, Engineered
Castings, Inc., Jack Friedman, president. It explains, in some measure, the
chain reaction that is making Dade County, traditionally tourist-minded, a
Florida center of light industry.
It explains also why Mr. Welt now heads a second manufacturing firm
which makes a totally different product-the Safe Lock photographic
tripods sold throughout the United States and in Europe. The Safe Lock
factory adjoins the Arsco plant, has 10,000 square feet of floor space.
"We're really sold on Dade County" Mr. Welt sums up.


ARSCO CORPORATION



Arsco's oflcers dis-
play its wares, used
from here to Ice-
i~~, s ~8~ land.










SALES OF ELECTRICITY

FOR INDUSTRIAL USE

FLORIDA and UNITED STATES


Index: 1952 = 100


In 0A in LAn 0n 2A LA s0 'o o0
0c a, 0' a, a, 0a C0 0' a' 0' 0'1


Source: Edison Electric Institute












IN THE DAYS before trailer homes were invented, many people used
to wish it were possible to change the scenery outside their front
doors every so often. Now it is. To sit down at the same table for every
meal, yet to look out at a different landscape every day; to wake up in the
same bed every morning, yet to see a new lake or a new mountain as soon
as you get up this, which once was an idle dream, is today a common-
place for those who pull their houses behind their cars as they tour the
world.

No part of the world is more ideally fashioned for this kind of life
than Florida. The mildness of its weather, the excellence of its highways
and the variety of its scenery make trailers as natural to its land as orange
trees or poinsettias.

This combination naturally brought about the building of mobile homes
in Florida, with Lake City as a center because of the number of major
highways either passing through that city or nearby. Guerdon Industries,
Inc., settled there in 1956, to serve both the big Florida market and the
needs of other Southeastern states.

Concord Mobile Homes, Inc., of Elkhart, Indiana, rooted its Piedmont
division at Lake City in September, 1962. A year later, employment had
grown to 100 persons and plant area to 48,000 square feet. Interestingly,
39 per cent of Piedmont's output at Lake City was sold in Florida. Sales
in other states: Alabama, 7%; Georgia, 14%; Mississippi, 6%; North Carolina,
15%; South Carolina, 12%; and Tennessee, 7%.

To Lake City, now, come lumber from the west coast, steel from
Alabama and Georgia, appliances from Kansas and Ohio, water heaters
from Michigan, and window jalousies from another part of Florida. These
are assembled into mobile homes which delight the hearts of travelers
from the whole Southeast. The operation is but one more example of how
geography, weather and human resources conspire in Florida to bring up
a rich growth of new industry.


Lake City has become a North Florida center for the manufacture
of mobile homes. This is the Guerdon Industries plant.








- e^rAty----

Agreat boating empire begun nearly 100 years ago along the winding
waters of the St. Clair River near Algonac, Michigan, is now head-
quartered in Florida.

The story has a very modest beginning. As a boy, Christopher Colum-
bus Smith, founder of the Chris-Craft Corporation, world's largest builder
of motor boats, hunted wild game in the vast Lake St. Clair "Flats" area
in Michigan.

Chris built a small boat which he rowed to the marshes, and it was so
superior in design that his fellow hunters asked him to build boats for
them. After an inventor showed up with a gadget called a carburetor,
Chris began building boats with motors and his reputation spread
far and wide.

In the next few years (1906-13), Chris Smith's Step-Boats, as they
were called, outran European boats twice their length and up to nine
times their horsepower. At one of the early New York Boat Shows, the
Smith-Ryan Boat Company introduced a 20-foot boat called "Queen Re-
liance" to be sold for the unusual price of $100 per mile of speed. The
speed was the unheard-of 35 miles per hour!


The twin lure of year-round boating weather and accessible waters
built this national headquarters of the Chris-Craft Corporation at
Pompano Beach.










Anxious to move on to bigger conquests, Chris and Gar Wood developed
the first "Miss America" and in 1919 challenged the British for the Harms-
worth International Trophy. A year later, "Miss America" won the prize
with speeds to 65 m.p.h.


In 1930, the company became known as the Chris-Craft Corporation.
Jay W. Smith, Chris' oldest son was at the helm for many years. By 1939,
Jay's son, Harsen, was in command. On Sept. 9 of that year Christopher
Columbus Smith died.


The company's growing ability to supply great quantities of glistening
mahogany pleasure craft sparked new interest in boating around the globe.


By 1957, the Chris-Craft story became a full-fledged Florida growth
story. Lured by the booming southern boat market and Florida's pre-
vailing sunny weather which permits year-round research and development,
the company moved its administrative office from Algonac, Michigan, to
Pompano Beach just north of Fort Lauderdale. A new manufacturing
plant went up next door to the offices.


Boating ideas developed in blue Florida waters and drawn on a full-
boat-size 80-foot drawing board at Pompano Beach soon spread to the
other eight facilities of the company in the U.S. The company's expan-
sion, according to President Harry H. Coll, is keyed to a long-range pro-
gram of buttressing its dealer organization through selective franchising,
expansion of its sales forces, and more effective distribution of product.


In 1961, the Florida headquarters expanded again, this time with the
construction of a Technical Research Center and display area on the
western shore of Santa Barbara Lake. This center, with ready access to
the Florida intra-coastal waterway and the Atlantic Ocean, puts additional
emphasis on search for new products and modem manufacturing techniques.


It is under the direction of Senior Vice President A. W. MacKerer.


From Pompano Beach, the helm of Chris-Craft's fabulous boatbuilding
enterprise is guided by scores of expert technicians, 500 personnel in all.
And still the wheel is steadied by the guiding hand of revered founder
Chris Smith, whose vision and ingenuity launched an entire industry and
brought joys of boating to millions. David Kuhner











Shirt-sleeved executives turned symbolic spades of earth in a mid-Florida
palmetto field on June 14, 1956, to begin construction of the Pinellas Pen-
insula Plant. It signalled the emergence of Pinellas County as a major
electronics industrial area.
Just seven months later, a growing General Electric Company organiza-
tion moved into its large new multi-million dollar manufacturing facility
midway between St. Petersburg and Clearwater. In the wake of GE came
several other electronic firms of national reputation. Then, gradually, other
smaller supporting businesses moved in or were born here. The result was
a stabilizing shot in the arm to the area's tourist-oriented economy.
The five-year story of General Electric's X-Ray Department in Pinellas
has two principal ingredients steady growth and steady progress. The
group of 300 employees that moved in January of 1957 from temporary
headquarters on St. Petersburg's north side to their shiny new plant has
increased steadily each year to a 1963 total of more than 1,400. A large
percentage of these jobs are held by scientific, engineering and technical
personnel.
The plant's main building has grown from an original area of 160,000
square feet to 192,000. Several other small buildings on the 100-acre site
bring the total plant size to more than 205,000 square feet. The total
capital investment in building and equipment at the plant is approximately
$12 million. Ownership of the plant was originally General Electric's,
but one year after construction began, the Atomic Energy Commission
exercised an option to buy the facility and the federal government has held
title since June 30, 1957. The General Electric Company X-Ray Depart-
ment, as a prime contractor to the Commission, is fully responsible for all
phases of operating the plant, which involves the manufacture of a classified
electronic product.
A. F. Persons, Plant Manager since 1956, was also a member of the
original site selection team which investigated many areas in the U. S.
before deciding upon Pinellas. "The area's business climate, its appeal to
employees as a place to live, and weather conditions suitable to construction
plans" were among the original reasons given by Persons for locating here.


General Electric helped pioneer Florida's bustling electronics indus-
try with this fully-air conditioned plant in Pinellas county.










NUMERICAL INCREASE IN

MANUFACTURING

EMPLOYMENT
FIVE LEADING STATES
1950-1962

627



148 Thousands


124

S109
z

0
Si 82






I Percent Increase



Source: Bureau of Labor Statistics
z



82 42 127 26 33
Percent Increase
Source: Bureau ofLabor Statistics











On the morning of January 8, 1961, some 250 private and business
aircraft converged upon the Vero Beach Municipal Airport.
The names of some of their owners and passengers read like a blue
book of American achievement and accomplishment.
The Reverend Billy Graham was there. Entertainer Arthur Godfrey
arrived in a private Convair and Governor Farris Bryant came down
from Tallahassee in a Piper Aztec. Famed long-distance pilot Max Conrad
was among the notables.
What was the occasion of this remarkable gathering? A new Florida
manufacturing plant, the Piper Aircraft Corporation's Manufacturing Di-
vision, was being dedicated. But there was another reason. The day also
marked the 80th birthday of William T. Piper, founder and company
president who had given his name to a most popular and respected line
of light airplanes.
Warm friendship glowed in this community on Florida's East Coast
as these prominent personages paid tribute to this aviation pioneer and
his new "home" in the Sunshine State.
The Piper facility, which expanded four times since a research center
opened in 1957, seemed certain to loom large in the annals of Florida.
Its main product, the Piper Cherokee, is the first plane to be both
designed and built in the state. Its adjoining development center and
electronics division will assure still more contributions to a state which
has long figured prominently in aviation history.


Piper's new Cherokee, first plane to be designed and manufactured
at Piper Aircraft Corporation's Vero Beach Division, flies over the
30-acre Piper complex on the Vero Beach Municipal Airport. The
Cherokee is an all-metal, four-place plane. Piper's Vero Beach Divi-
sion includes the manufacturing plant, dedicated January 8, 1961,
and the Piper Aircraft Development Center, founded in 1957.














This is the Pawnee, de-
veloped in Florida by
Piper for spraying and -
dusting operation.





Piper's original plan in Florida-put into execution back in 1957-was
simply to put up a center for design and prototype work to be finished
later on the production lines of its Lock Haven, Pennsylvania, plant. But
things went so well that some of the production lines came South with
the personnel.

First, several models of a revolutionary agricultural (crop duster) plane,
the Pawnee, were turned out. A plastics department started up with
hoppers and fuel tanks for the Pawnee and makes the "extremities" for
the Cherokee-nose cowl, wing tips, stabilator, and fin and rudder tips.

From April 13, 1961, when production began, to August 14, 1963,
Piper manufactured 1,396 Cherokees at its Vero Beach plant. Changes
during production have included increasing horsepower, so this now
covers the power ranges from 150, 160, 180 and 235.
During the same period, the electronics division produced more than
1,000 units. And Piper's Lock Haven plant turned out 1,250 of the Vero
Beach-designed Pawnees.

The factory building measures 123,400 square feet and its $100,000
office building sets amid a Vero Beach vista of palms, pines, hibiscus, and
poinsettia.

Among Piper's development center staff, few public comments are
made on future projects but it is no secret that the "Papoose," a low-cost,
low-wing, two-passenger sports and training plane, has moved front and
center on the engineers' drawing boards and in the mock-up areas.

Test flying of new models and all flight operations at Vero Beach are
scheduled through the Piper development center. Flying conditions over
the municipal airport, a former Navy field, are adjudged ideal and were
one of the important factors in Piper's initial decision to locate in Florida.

One of the world's best known light aircraft engineers, Fred E. Weick,
is director of the development center. M. L. Blume is plant manager
of the manufacturing division.

People who intimately know the aviation industry echo the words of
Florida's Governor Bryant, himself a pilot, at the new plant dedication:
"This is an occasion of tremendous economic significance for both Vero
Beach and for Florida, and Mr. Piper is an inspiration for every one of us."


I ~lacrir;.-s~~~.r. 1






/ ///


AVERAGE ANNUAL USE

OF ELECTRICITY

PER RESIDENTIAL
ELECTRIC CUSTOMER

FLORIDA and UNITED STATES


6,000



5,000



4 nnn ___-


3,000



2,000


I


I


rcV .11r 7~~4 m


6,000



5,000


0
4,000 f

0

3,000



2,000


Source: Edison Electric Institute


A


00 ., "
0U.S.A

--100 0











THE EXCITING THING about chemical engineering and chemical
industry is that when you put in your first crop you're never sure just
what kind of commodity will be finally harvested.

Take, for example, the husbandry of the Escambia Chemical Corpora-
tion on the 2,100 acres it owns in Santa Rosa County, near Milton. Ground
was broken there on April 29, 1955, for a petro chemical plant which would
occupy about 200 acres of the big tract. It was announced then that the
products would be anhydrous ammonia, nitric acid, ammonium nitrate
(Ammo-Nite) and ammoniated solutions (Bay-sol). Not especially appeal-
ing, unless you happen to be something of a chemist yourself and know
that these things are nitrogen producing chemicals to be used by the agri-
cultural industry in soil building and for other heavy industrial uses.

Escambia Chemical grew even before these units were completed.
Expansion started, and has continued to furnish chapters in the fascinating
history of Florida as a chemical state. At the groundbreaking ceremonies
for the units manufacturing anhydrous ammonia, nitric acid and ammo-
nium nitrate, announcement was made that the company would begin
building another unit for the production of polyvinyl chloride.


r


.2


These three storage spheres at
Escambia Chemical have a capac-
ity of 2,000 tons each of liquid
i


Still not very exciting reading,
unless you happened to know that
polyvinyl chloride is the key raw
material for the making of plastics
- the stuff that goes into such final
products as floor coverings, uphol-
stery materials, plastic pipe, elec-
trical insulation, garden hose,
shower curtains and raincoats.
But hardly had these units been
put into operation than Escambia
Chemical built another for the
purpose of manufacturing metha-
nol.


There again, the announcement
was exciting only to those who
knew methanol was synthetic alcohol which has many industrial uses such
as automobile antifreeze, a denaturant, and for the manufacturing of far-
maldehyde, a chemical used by the plastic industry. In 1962, a plant to
produce methyl amines went into operation. These become the raw
materials for the manufacture of weed killers, insecticides, antihistamines,
and hormones. Also in 1962 a plant to produce urea began production
of this ingredient of fertilizer, animal feeds, and plastics. But the Escambia
success story didn't end then, for in 1963 still another unit was built to
produce methyl methacrylate, a plastic used in outdoor signs, automotive
parts, light fixtures, paints, and floor waxes.
Together, this forms a complex which is an important segment of the
development of Florida as a leading chemical state.


|










ST. REGIS PAPER Company, the nation's third largest with annual sales
in the neighborhood of more than $500 million, has invested more
money in Florida than in any other state. More than $120 million are
invested in its Jacksonville and Pensacola plants, and the company owns or
controls approximately 527,000 acres of forest land in the state.
At Jacksonville the company operates the world's largest paper machine,
the "Seminole Chief," capable of turning out more than 1,000 tons of kraft


- ^ . ,.
-e~


The four paper machines in this Pensacola plant of St. Regis Paper
Company have a capacity of better than 750 tons a day.



linerboard every day. The production of an adjoining machine is in excess
of 300 tons a day.
The four paper machines at Pensacola have a capacity of better than
750 tons of paper a day, 250 tons of which are bleached kraft, used in the
manufacture of milk cartons, frozen food boxes, paper cups and similar
items. The company's 1,800 tons of natural kraft production in Florida
goes mostly into shipping containers, boxes and bags, made in the com-
pany's own converting plants, or sold to other bag and box makers.
The company has four converting plants in Florida. The multiwall bag
plant at Pensacola can turn out 1,250,000 bags a day for use by the
chemical, feed, cement, fertilizer and other industries. Box plants at Jack-
sonville can turn out more than seven million square feet of boxes daily
for the hundreds of shippers who use these containers. A small plant at
Pensacola makes folding cartons for the food and dairy industries.
St. Regis first came to the South in 1946 with the acquisition of the
Florida Pulp and Paper Company facilities at Pensacola, which were imme-
diately expanded, as to paper production, and the construction of the multi-
wall bag plant there. The bleach plant was completed in 1953.










St. Regis began producing
paper in Jacksonville the
same year, making about
300 tons a day. The 1,000-
ton "Seminole Chief" began
production in the fall of
1957. The Jacksonville box
plant was completed in the
fall of 1956 by Growers
Container Corp., now a
wholly-owned St. Regis sub-
sidiary.
The company employs
about 3,000 people in Flor-
ida, with annual payroll and
purchases, including wood The Jacksonville box plant of Growers
for the two paper mills, ap- Container Corporation.
proximately $70 million.
Headquarters for the man-
agement of the 1,125,000 acres of forest land in five Southern states is in
Florida, and a huge slash pine seedling nursery, capable of producing
more than 20 million seedlings annually, is located at Lee, Fla.
For many years the company has planted four trees for every tree it has
used in the manufacture of paper. It is currently engaged in an extensive
program of tree improvement, breeding "superior" trees for planting in its
forests. About one-fourth of the company's wood needs are supplied from
its own forests with the remainder bought from farmers, wood lot and land-
owners in the South.


The "Seminole Chief," world's largest paper machine, is housed in
this Jacksonville mill of St. Regis.










RESIDENTIAL


CONSTRUCTION FLORIDA


NEW DWELLING UNITS
CONTRACTED TO BE BUILT

1950-1962 (CUMULATIVE)


Thousands


Source: F. W. Dodge Corporation


150 51 52 '53 '54 55 '56 57 '///
5 114 5


150 '51 '52 '53 '54 '55 '56 157 '58 '59 '60 '61 '62











GRACING A ONE BLOCK AREA in Hollywood is the ultra modern
building housing Chestnut Hill Industries Inc., makers of three fa-
mous brand names in women's sportswear: Harburt, Pantino and Chestnut
Hill.
Upon entering through large glass doors you come onto a simulated
colonial Boston street. Immediately you feel the New England influence
from the name shingles on office doors, electric Welsbach lamps, brick floors
and Early American decor.
Until 1960, the headquarters were in Boston, Massachusetts. Then it
became desirable for the company to have the hub of their operations
in the South since they also have a plant in Puerto Rico.
Work flows smoothly throughout the organized maze of sewing machines,
cutting tables, pressing machines, conveyor belts and overhead railroad-like
system which carries the garments from place to place. No electric cords
are visible as the current is in an overhead feed rail. All machines have
three-phase wiring and plug directly into the feed rail.
Patterns are stretched over thick stacks of material. When cut, the
pieces of material are given to the sewing girls. When the garment is
finished in this department it goes to the pressmen who remove wrinkles
and sharpen pleats with large steam presses. The completed garment is
then thoroughly inspected before it is allowed to enter the shipping area.
The plant's 300-ton air conditioning system manipulates the temperatures
and humidity so that separate areas in the same room have different
temperatures. -SSN


Chestnut Hill fashion designer works on next season's creations.










POPULATION GROWTH


PERCENT INCREASE,
1950-1962
TEN LARGEST STATES


31 29
S 927
25

Z 417 17


I a '-0


Source: U.S. Bureau of the Census
Note: Florida's Increase of 2.7 Million Was Second
Otly to California's 6.4 Million.












BANK DEBITS


FLORIDA

and UNITED STATES

Index:1950 = 100

327


300 -- 300




250 -250





2 200


O Lo Uci O CO CO (LO CO CO CO CO CO Co
S 4 r -4 r-4 -4 -4 -4 -4 -

Source: Federal Reserve Bank of Atlanta
U.S. Department of Commerce











Study the growth curve of Electro-Mechanical Research, Inc., in
Sarasota, a cultural city miles from the traditional industrial centers, and
you will learn something about people and plants in the Sunshine State.
The company was founded in 1941 outside of the state by the Schlum-
berger Well Surveying Corporation of Houston, Texas. The primary
purpose of the new organization was to conduct research and development
for the military establishments, making use of Schlumberger's specialized
knowledge in geophysical detection techniques, such as oil location.
Electro-Mechanical Research's engineering was responsible for many
land and underwater mine detectors during World War II, and its auto-
matic braking system stopped many a jeep before it plowed into a deadly
land mine.
Following the war, EMR went heavily into research instrumentation;
that is to say, it dreamed up the delicate hardware that helped scientists
measure accurately the results of their laboratory tests in a hundred dif-
ferent fields. One of the exciting new areas of work dealt with telemetry,
the measurement of mechanical functions from a distance like taking the
temperature of a missile a hundred miles away.
It's fairly simple to do when you know how and EMR knew how
before a lot of the competition did. By 1956 its product line had expanded
and so had the company.
In January 1957, the company surveyed several sites in the South
for a new plant and settled on Sarasota on the West Coast. The thinking
was that since the firm depended a great deal on specialized help to


In this peaceful Florida setting, Electro-Mechanical Research pro-
duces data-gathering equipment for U.S. missiles and space probes
and new control devices for American industry.












~- I1Li ~7i


All EMR buildings at Sarasota, like this electronic lab, are modern
steel, masonry, and glass construction, especially designed for the
Florida climate.



design its highly complicated gadgets, the year-round atmosphere of casual
outdoor living offered an ideal setting for employes and their families.
By 1958, the transfer from Ridgefield, Connecticut, was completed, a
90-acre site was fully occupied, and employment was higher than ever
before. Since then all the graphs have pointed upward.
EMR has acquired the Applied Science Corporation of Princeton, N. J.,
thus merging two leaders in the telemetry field; field offices are situated
throughout the U.S.; and military and industrial products are sold to every
major scientific and technical organization in the country.
President Gordon S. Sloughter says, "EMR has a broad base of self-
engineered products and our future is based on a continuation of a
policy of technical excellence and product diversification."
All this high-powered work is done today in Sarasota in a most un-
industrial setting. The plant site is enhanced by a small lake which
is particularly enjoyed by lunch-hour anglers. The low buildings with their
window areas of ceramic colors caused a national glass company to ex-
claim, "What a wonderful place to work!"
And just six miles to the west is Sarasota with its world-famous
Ringling Museum of Art, its Longboat Key, and its Lido Beach.
Industry can be different, especially in Florida. DK






























oWn HEN THE Buckeye Cellulose Corporation started production during
the spring of 1959 in its $20 million pulp plant near Perry its sec-
ond such plant there it brought total capital investment in the area to $50
million. This new wood pulp plant enabled Buckeye to take a firm grip as
one of the "big three" North American producers of dissolving wood pulp.
With this new unit in operation, Buckeye's annual local expenditure,
including payroll, now amounts to more than $15 million.
A wholly owned subsidiary of the Procter & Gamble Company, Buckeye's
Perry operation makes cellulose from pines and hardwoods. Cellulose does
not go directly into consumer use, but this fiber does go into the manufac-
ture of a mushrooming number of modem products.
Just a few articles made from cellulose are: rayon for textile fabrics;
plastics and plastic film; cellophane; high strength cord for automobile
tires, conveyor belts, reinforcing for other rubber products; various paper
products, from high strength paper board to tissue; filters for cigarettes;
and even ingredients in detergents and shampoos.
Buckeye purchases 75 per cent of its wood requirements from a large
area surrounding the mill. The company presently owns some 800,000
acres of forest land in the vicinity of the plant, but only a small per-
centage of its wood requirements is secured from these lands. Although
Buckeye will always depend on pulpwood from other lands to supply its
wood requirements, the ownership of these woodlands assures ample future
timber supplies for the mill.
Why did Buckeye decide to locate near Perry?
There were several important reasons: enough water available to supply
the needs of the mill; an adequate labor force of the right kind of people;
a community that is understanding of the disposal and odor problems that
are associated with the industry; a geographic advantage that offers con-
struction saving; and adequate transportation rail, truck, and ship to serve
the needs of the plant.


IreXjr/j r Y61





//


MANUFACTURING
EMPLOYMENT
FLORIDA'S LEADING
MANUFACTURING COUNTIES
1962 (end of year)
Y = 2,000 Manufacturing Employees








44 v tittttttri
6bem a -Sta. aea '



wa i'd ttttt'

SoUuefd sio
Source: Florida Industrial Commission











SPERRY MICROWAVE Electronics Company, an autonomous operating
division of The Sperry Rand Corporation, occupies a modern two-story
building on 90 acres of tropical greenery at Clearwater. Apparently, locat-
ing the plant in a so-called 'tourist paradise' was a first rate idea. Since
its inception in 1957, Sperry Microwave has been able to attract and retain
the highest calibre of technical personnel. Naturally, this can't be all attrib-
uted to the location. Interesting, varied, and stimulating work along with
very liberal employee benefit plans play a big part in making Sperry a
good place to work. Employing about 1,000 people, Sperry's programs
range from basic and applied research through large scale production for
industry and the Armed Forces.
















Sperry Microwave Electronics, at Clearwater, has taken advantage
of the exceptionally clean air of the Florida Gulf Coast to make
and test components for use in communications, radar, and missile
guidance.

Product lines at Sperry Microwave fall into two broad categories. The
first includes special-purpose custom-tailored items that are strictly military
in application, such as automatic checkout equipment for aircraft weapons
systems, missile component evaluators, parametric amplifiers, antennas,
microwave radiometric systems, etc. In the second class are components
and equipment with a far broader application which Sperry sells both to
commercial and military customers. Test sets, microwave components,
microwave solid state materials and devices, radiation detectors, and the
Microline product line are just a few of the items being manufactured by
Sperry Microwave for the dual market.
Sperry Microwave is actually two things: a building and people. So far
as the plant facility is concerned, it is spacious, modem, and fully equipped
for research, development, and production. When the Sperry Rand Corpo-
ration charters a new division, the selection of the site, the architectural
design and layout of the plant, and the capital equipment installed are,
within the limits of reality, all planned to assure as optimum an environ-
ment as possible for the specific types of work to be done.











To accommodate Sperry Microwave's work- ranging from basic and
applied research through large scale production the building has ample
research labs, areas devoted to design and development, model shops,
manufacturing and assembly departments, test and quality control facilities,
engineering vault, library, necessary office space, and an antenna range
adjoining the plant. Briefly, all the tools needed for efficient operation.

Technical-professional men once felt that working in Florida might
isolate them from important scientific contacts and activities. This fear
has long since been dispelled. Within the state and in the Tampa Bay area
itself, the influx of many new industries has created a scientific environ-
ment. Technical graduate work is being offered locally through the Uni-
versity of Florida, several fine new colleges have been established, and
various professional groups, such as the Florida West Coast Section of the
IRE, have been very active.

While the industrial climate at Sperry Microwave makes it a good place
to work, its employees have found Florida's West Coast a good place to
live and play after work. Excellent golf courses lie within a few minutes
drive from the plant. Swimming, sailing, skindiving, water skiing, and
some of the best fishing in the world are literally almost at everyone's
front door. For those with a green thumb, the lush subtropical area rewards
them for any effort expended, however
small. Sperry's employees have, within a
few miles, the choice of every environment
for good living from the suburbia of large
scale developments in Clearwater, complete
with supermarket plazas, through the small-
town placidity of little communities like
S Largo, Safety Harbor, Dunedin, and Tarpon
p-. Springs, to the urban advantages of metro-
politan Tampa and St. Petersburg.
T he plant sends some of its products to
Sperry Electronic Tube Division at Gaines-
ville in an exchange agreement that is com-
mon among many of the bustling plants of
Florida's electronics community. Sperry-
Gainesville supplies Sperry-Clearwater with
special-purpose tubes in return.
Of all the new plants which have ex-
cited comment in the Sunshine State,
Sperry Microwave on the Gulf Coast, with
This microwave lens for its green and white facade shielding one
a super-radar installation of America's newest scientific frontiers, may
has hundreds of metal
slats arranged in an egg- well turn out to be the place where man
crate pattern, listens to the whisperings of the stars and
sends for the first time his feeble but
prophetic reply.







INDEX TO

CASE HISTORIES


ANODYNE 7
ARSCO 66-67

BUCKEYE CELLULOSE 86

CENTRAL TRANSFORMER
26-27
CHEMSTRAND 20-21
CHESTNUT HILL INDUSTRIES
81
CHRIS-CRAFT 70-71
CONCORD MOBILE HOMES 69

DAISY'S ORIGINALS 16-17

ELECTRO-MECHANICAL RE-
SEARCH 84-85
ELECTRONIC COMMUNICA-
TIONS (ECI) 52-53
ESCAMBIA CHEMICAL 77

FLORIDA POWER & LIGHT
8-9
FLORIDA STEEL 15

GENERAL ELECTRIC 4-5, 72
GLIDDEN 60
GUERDON INDUSTRIES 69

HONEYWELL 30-31

INTERNATIONAL MINERALS &
CHEMICAL 55


J R HANDBAGS 25


MARTIN-ORLANDO 62-63
MIAMI EXTRUDERS 50
MIAMI HERALD 12-13
MILGO ELECTRONIC 29
MINUTE MAID 40

PERKINS MARINE LAMP AND
HARDWARE 58-59
PIPER AIRCRAFT 74-75
PRATT & WHITNEY AIRCRAFT
48-49
PROCTER & GAMBLE 86

RADIATION 44
RCA, RADIO CORPORATION OF
AMERICA 34-35
RHYNE COMPANY 38-39
RICHARDS & ASSOCIATES 64
ROSE PRINTING 23

SPERRY ELECTRONIC TUBE 37
SPERRY MICROWAVE ELEC-
TRONICS 88-89
ST. JOE PAPER 42-43
ST. REGIS PAPER 78-79
SWISHER, JNO. H., & SON 65

TROPICANA PRODUCTS 18

UNIVIS 51

WARNER BROTHERS 56
WINN-DIXIE STORES 46-47








INDEX TO CHARTS


Bank debits 83

Cape Canaveral complex 9
Cattle, number on Florida farms
61
Crops, value of Florida 19

Electric customers, Florida's 36
Electric power transmission grid
28
Electric sales, Florida's 36
Electricity, average use 76
Electricity, sales for industrial use
68
Employment, diversification of
manufacturing 3
Employment, manufacturing 6
Employment, manufacturing, five
leading states 73
Employment, manufacturing, lead-
ing Florida counties 87

Forest products, value of Florida
41

Income, personal 54

Manufacturing employment 6
Manufacturing employment, diver-
sification of 3


Manufacturing employment, five
leading states 73
Manufacturing employment, lead-
ing Florida counties 87
Manufacturing payrolls 32

Personal income 54
Population, by age groups 33
Population development, Califor-
nia and Florida 14
Population growth, long term
trend 11
Population growth, ten largest
states 82
Population rank 10

Residential construction 80

Sugar cane production, Florida 45

Telephone utilities, Florida 24
Tourist accommodations,
Florida 22
Tourists, number visiting
Florida 57


Working age groups 33







A __B C __ D__


COUNTIES AND COU
With Key to M
STATE CAPITAL
Tallahassee-D


ALACHUA, Gainesville-F-2
BAKER, Macclenny-F-2
BAY, Panama City-C-2
BRADFORD, Starke----2
BREVARD, Titusville-H-4
BROWARD, Fort Lauderdale-I-7
CALHOUN, Blountstowun-C-1
CHARLOTTE, Punta Gorda---6
CITRUS, Inverness-F-3
CLAY, Green Cove Springs-G-2
COLLIER, East Naples-0-7
COLUMBIA, Lake City--F-2
DADE, Miami-I-7
DESOTO, Arcadia---5
DIXIE, Cross City-F-3
DUVAL, Jacksonville-0-2
ESCAMBIA, Pensacola-A-1
FLAGLER, Bunnell-H-3
FRANKLIN, Apalachlcola-D-2
GADSDEN, Quincy-D-l
GILCHRIST, Trenton-F-2
GLADES, Moore Haven-H-6
GULF, Wewahitchka-C-2
HAMILTON, Jasper-F-1
HARDEE, Wauchula-G-5
HENDRY, LaBelle-H-6
HERNANDO, Brooksville-F-4
HIGHLANDS, Sebring-H-5
HILLSBOROUGH, Tampa-F-4
HOLMES, Bonifay-C-1
INDIAN RIVER, Vero Beach-H-5
JACKSON, Marianna-C-1
JEFFERSON, Monticello-E-1
LAFAYETTE, Mayo-F-2


A L A B A M A
77A RINo" wo WALT6 I NOLME?7_ ;j_ 5*
Biay AD A rii
L! G
I rrview Ch~i p,-';*~ MoriannaI E~
Milton C DeFor. wa
PRnsacolo Sp i _7 r GGN
( S~s'~13Blmnts--/
AIGT' T 1fl h.
SAtown Sristol


\'4. 2. K"L
;FRANKcLIn

NTY SEATS kip iS
Lop


LAKE, Tavares-G-3
LEE, Fort Myers--G-6
LEON, Tallahassee-D-1
LEVY, Bronson-F-3
LIBERTY, Bristol-D-2
MADISON, Madison-E-l
MANATEE, Bradenton-F-5
MARION, Ocala-G-3
MARTIN, Stuart-I-5
MONROE, Key West-G-8
NASSAU, Fernandina Beach-G-1
OKALOOSA, Crestview--B-1
OKEECHOBEE, Okeechobee-H-5
ORANGE, Orlando-G-4
OSCEOLA, Kissimmee-H-4
PALM BEACH, West Palm Beach-I-6
PAsCO, Dade City--G-4
PINELLAS, Clearwater-F-4
POLK, Bartow--G-4
PUTNAM, Palatka--G-2
ST. JOHNS, St. Augustine-G-2
ST. LUCIE, Fort Pierce--I-5
SANTA ROSA, Milton-A-1
SARASOTA, Sarasota-F-5
SEMINOLE, Sanford-H-4
SUMTER, Bushnell-G-4
SUWANNEE, Live Oak-F-2
TAYLOR, Perry-E-2
UNION, Lake Butler-F-2
VOLUSIA, DeLand-H-3
WAKULLA, Crawfordville-D-2
WALTON, DeFuniak Springs-B-i
WASHINGTON, Chipley--C-


Total area-58,560 square miles
Total land area 54,282 square
miles
Total water area 4,298 square
miles
Population 1950 federal census -
2,771,805
Rank among states in 1950 popu-
lation-20th
Population 1960 federal census -
4,951,560
Rank among states in 1960 popu-
lation-10th
Increase of 1960 population over
1950-78.7 per cent
Length north and south (St.
Marys river to Key West) -
447 miles
Width east and west (Atlantic


Florda accts

ocean to Perdido river) 361
miles
Highest known natural point -
hill of 345 feet near Lakewood
in northeast Walton county
Geographic center-12 miles west
of north of Brooksville in Citrus
county
Number of counties-67
Number of communities in 1961
-371 incorporated as cities,
towns, or villages; 69 unincor-
porated places of 1,000 inhabi-
tants or more
First colonization-Pensacola Bay,
by Spaniards, 1559. Settlement
abandoned after two years
Oldest permanent settlement-St.
Augustine, by Spaniards in 1565
(also oldest in United States)


Acquired by United States-from
Spain, by treaty in 1819 (along
with agreement on western
boundary of Louisiana Pur-
chase), for $4,100,000 paid in
settlement of claims of Ameri-
cans against Spain
Admitted to Union as State--
March 8, 1845
Rank among states of admission
-27th
State Motto-In God We Trust
State Nickname The Sunshine
State
State bird-Mockingbird
State flower-Orange Blossom
State song-Old Folks at Home
State tree-Sabal palm
State day-April 2





E FG GH_





E 0 R G I A ..


Monti- f KER "
cello Mdison L-. sper) /
TALO__ SUWANNEEp o -l /n Jaocksonville
(TAYLORi-jp Ciy Mocclerny UJ
Live DUVAL
Ook O CLAY
Perry a '.L Gree e T
Mayo \ 8 u cow JOHNS\ 2
LAFAALACHUA r. St Augustine
DCiX .rEri Goi ne;.lle
Trenton Polatk.

/LEVY 1 --
GL.-e. GLER i -. ., .^,,.
S* oMARION Bonel
/ Bronson L L ./ ,
S .-Ocola VOLUSIA \

ciri'3is _e Deland

/Bushnell r7 Sanford
HERNANDO. I tSEN L tsille
Brooks ll .- 1 Orlando
PAsCO -. ORANGE j J .
Dade Oty LK OSEOLA 4
ssA___o. Kissimmee
H ILLSBOROUGH In n
Clear- Tampa Bartow
water .ro -E -
*\ b' | NDIANRIVE
Vero
NAHATEEE ARDEE HIoHLANDS I Bech
Bradeton Wauclo (KEECHOBEE ST. LUCIE
Br entoSebrig Fort
st D DsTO ring tokeechobee Pierce 5

Arcadia L a Stuart
SARASOTA __ Lao
FCHARLOTTE GLADES .
'Punta Moore Okeechobee PALM BEACH
Gordo Haven West
LEE j.HENDRY Palm
4 Fort LaBelle Beach
*-Myers 6
oj K 6__._._
SBROWARD
COLLIER" Fort
asleps Louderdale


---j Miami
\ 7







Boo O

Key West

















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