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 Front Cover
 Table of Contents
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 Advertisers' index
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Title: Advertising Miami
ALL VOLUMES CITATION THUMBNAILS PAGE IMAGE ZOOMABLE
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00089490/00003
 Material Information
Title: Advertising Miami
Physical Description: v. : ill. ; 28 cm.
Language: English
Creator: Advertising Club of Greater Miami
Publisher: Advertising Club of Greater Miami,
Advertising Club of Greater Miami
Place of Publication: Miami Fla
Publication Date: 1961
Frequency: annual
regular
 Subjects
Subject: Advertising -- Periodicals -- Florida -- Miami   ( lcsh )
Genre: directory   ( marcgt )
 Notes
Dates or Sequential Designation: 1959-196
General Note: Description based on: 1959.
 Record Information
Bibliographic ID: UF00089490
Volume ID: VID00003
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 09223573
 Related Items
Succeeded by: Ad Miami

Table of Contents
    Front Cover
        Front Cover 1
        Front Cover 2
    Table of Contents
        Page 1
        Page 2
    Main
        Page 3
        Page 4
        Page 5
        Page 6
        Page 7
        Page 8
        Page 9
        Page 10
        Page 11
        Page 12
        Page 13
        Page 14
        Page 14a
        Page 14b
        Page 15
        Page 16
        Page 17
        Page 18
        Page 19
        Page 20
        Page 21
        Page 22
        Page 23
        Page 24
        Page 25
        Page 26
        Page 27
        Page 28
        Page 29
        Page 30
        Page 31
        Page 32
        Page 33
        Page 34
        Page 35
        Page 36
        Page 37
        Page 38
        Page 39
        Page 40-41
        Page 42
        Page 43
        Page 44
        Page 45
        Page 46
        Page 47
        Page 48
        Page 49
        Page 50
        Page 51
        Page 52
        Page 53
        Page 54
        Page 55
        Page 56
        Page 57
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        Page 59
        Page 60
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        Page 63
        Page 64
        Page 65
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        Page 67
        Page 68
        Page 69
        Page 70
        Page 71
        Page 72
        Page 73
        Page 74
        Page 75
        Page 76
        Page 77
        Page 78
        Page 79
    Advertisers' index
        Page 80
    Back Cover
        Page 81
        Page 82
Full Text













































.*






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S1960 FAWCETT PUBLICATIONS, INC.


*" ' .: i .. *, .


T" WWITHDRAWN FROM
S4 : :: D I MILLS MEMORIAL LIBRARY
l. i i. l' .., -
i' *" n i '


At Fawcett, we're convinced that no one magazine should try flying off all over the place. Of course,
some magazines do. But they underestimate the human element. We think one direction at a time is
enough. After all, people are individuals-with likes and loves and longings of their own. That's why
Fawcett has long believed in talking to them in terms of their own interests. Apparently, people
agree. Every month, more than 11,000,000 of them buy and read our major publications. And 9 out
of 10 pay full price to do it. In our book, that spells involvement. In your book, it can spell success.

WOMAN'S DAY 'TRUE MFI'CHANIX ILTA Ei UI VAI) M OTIOIN P1CTKI JI1N I, li (E fON 1 _'- ONS CAVA 11 ER



















Published by the Advertising Club of Greater Miami
/f


EDITOR
George Bremser, Jr.



BUSINESS MANAGER
Charles H. Whitebrook



ASSOCIATE EDITORS
Ann M. Hearl
Andrew J. Purcell
Rodger H. Running

WIT fD I AWto ROM

MILLS MEMORIAL LIBRA
DIRECTORY EDITOR
Nicholas M. Cestari



ART DIRECTOR &
DESIGNER
Don Platt



ADVERTISING MANAGER
Elinor A. Esser



CIRCULATION MANAGER
Gordon Randell



COVER ARTIST
Don Platt



MIAMI qi POST


OFFICERS AND DIRECTORS


HIGH STANDARDS KEY TO AD SUCCESS
Gov. Farris Bryant


A SHORT FLIGHT
Jack Caesar


OFFICIAL ROSTER-ADVERTISING CLUB OF
GREATER MIAMI


ADVERTISING IS BIG BUSINESS IN MIAMI


ADVERTISING AGENCIES
David Hume

ADVERTISING MEDIA
Andrew Purcell

ADVERTISING PRODUCTION
James Rice

ADVERTISING'S PARTNERS:
PUBLIC RELATIONS -
Woody Kepner


MARKET RESEARCH
Landon Haynes


DIRECTORY OF ADVERTISING
GREATER MIAMI


FACILITIES IN


MIAMI IS BIG BUSINESS FOR ADVERTISING


MIAMI THE MARKET _-
Lew Price and John Walter

MIAMI THE PRODUCER .-------
Russell E. Scofield

MIAMI THE VACATIONLAND
Jane Wood


ADVERTISING FEDERATION OF AMERICA


ADVERTISERS' INDEX




5 -,

THE PHILOSOPHY

OF EXCELLENCE

is a measurement of ourselves... it is a belief that by setting
our sights today at a higher level than we thought possible
yesterday, we shall perform better tomorrow... it is a restless-
ness with the ordinary...an impatience with the mediocre...
it is believing that to do outstanding advertising one must
reach higher and higher...to never be content with the dimen-
sions of today. The Philosophy of Excellence is a way of
demanding more and more of ourselves so we can create
better, more effective advertising for our clients.









McCann-Marschalk Company, Inc., while part of a larger organization, is a fully staffed Florida agency. This
team of experienced, creative people is totally devoted to, and motivated by The Philosophy of Excellence.

McCANN-MARSCHALK, MIAMI
ONE HUNDRED BISCAYNE BOULEVARD SOUTH MIAMI 32, FLORIDA

























DVERTISING has played such an important
role in the growth and development of Florida
that it is difficult to imagine where our state
would be today if the efforts of responsible adver-
tisers and responsible advertising agencies had not
taken the initiative in setting forth Florida's as-
sets.
For example, where would we be today if the
glories of our sun and sand had not been "sold" to
visitors through the advertising columns of news-
papers and magazines some several decades ago?
And how far would we have gone in attracting to
Florida desirable industry if the advantages we
have to offer had not been set forth in direct mail
advertising and special presentations to business-
men in search of new locations? Today by tele-
vision, radio, brochures, letters and trade promo-
tions we are bringing Florida to the attention of
the nation at a pace that is appropriately in tempo
with our times.
Most important, and I believe the key to the suc-
cess story of Florida advertising programs, has
been the high ethical standards of our state's ad-
vertisers and those who handle their accounts. Ir-
responsible huckstering of Florida, its climate and
its opportunities could have done irreparable harm
to our growth. We have had but little of that.
I am proud to salute the Advertising Club of
Greater Miami for its role in keeping the stand-
ards of advertising high and for its role in put-
ting Florida's best foot forward. Keep up the
good work!



















We

have an earned

reputation

for competently

overcoming

problems

We are an organization of more than thirty people of talent, with wide
diversified experience in the fields of marketing, distribution and
merchandising.., offering a unique creativity and a proved know-how
to assist in overcoming sales difficulties by planned, coordinated
advertising programming-made powerful through studied simplicity.

NO. 1 MIAMI / DUPONT PLAZA CENTER
) HARRIS & COMPANY ADVERTISING
MIAMI 32, FLORIDA / FRanklin 7-1751

MEMBER:
American Association of Advertising Agencies (AAAA)
International Advertising Association
RECOGNITION BY:
ANPA PPA ABP APA NBP SNPA











T SEEMS like yesterday that I nervously under-
took the responsibility of trying to do the great-
est good, for the greatest number, for your Ad
Club, and of trying to steward the expenditure of
an annual budget in excess of $6,000.
It has been a rewarding year for me. I thought
my previous ten years in your club, and having
worked on all committees at one time or another,
would have prepared me for just about any eventu-
ality, but your presidency is like soloing in an
airplane. Before your instructor steps out, you
have all the confidence in the world, but when
you are in the air alone you suddenly realize the
responsibilities given you.
Just as it takes many men to keep one airplane
in the air, so it was with my flight during the past
year. The assistance given me by what I feel to
be the best qualified men in your organization was
invaluable. Your immediate past President, and
your preceding President and current 4th District
Governor, were always standing by to vector me
to earth in case my flight ran into trouble. Many,
many thanks to Charles Whitebrook and Paul
Greenaway.
Your first Veep, an always ready co-pilot, took
over the controls when business or other reasons
kept me from performing my duties. He also soloed
by accepting the general chairmanship of the 4th
District AFA Convention-thanks, Dick Foltz.
Your second Veep was a wonderful navigator on
this flight. His flight plans took us from Miami
to New York, and from California to Washington,
D. C. thru the airways of his programs. If the
mileage traveled by his speakers was totalled, we
would surely be a million mile crew. Thanks, Hal
Herman.
Your Secretary, the busiest man in your crew,
was the best flight engineer a pilot or President
could demand. Like the components of an airplane,
the duties and accomplishments of Frank Jaffe
were a thousand fold. His legislative committee
really came forth when the State of Florida tried
to limit the ad campaigns of funeral directors. He
saw to it that the "Truth in Advertising" commit-
tee got off the ground. Jaffe's employment service
was beneficial to employees and employers. His
liaison among allied organizations was excellent.
Thanks, Frank Jaffe.
Your Treasurer was likened to a crew chief. It
was through his efforts that we never "ran out of


gas." He made sure our flight was grounded tem-
porarily if we were in danger of over extending
ourselves. This was no easy task when the rest of
your crew wanted to go full throttle with expendi-
tures that seemed so important. Thanks, Joe
Estes.
Your remaining Board of Directors were the
all important crew that really keeps your club
going. Bill Glass saw to it that the proper selec-
tions were made for the awards committee and
guided the professional educational group. Bill
was invaluable as the Chairman of your finance
and budget committee.
Ruth Blower is pretty enough to have been our
stewardess, but her job and accomplishments were
much more important. She chairmaned the mem-
bership committee for a spell and guided the all
important attendance committee.
The Reception and Hospitality Committee, like
the House Committee, was the operations depart-
ment of our flight, in that no matter what flight
plan is given, some persons are displeased. Ron
Allen, your director governing these two commit-
tees handled all problems admirably.
Always willing, always able, Tom Steele came
through again this year guiding the Education and
Club History Committees. His directorship and
the very competent chairmanship by Frank Howell
made this one of our best years of cooperation with
Frank Dunbaugh and his Marketing Department
at the University of Miami.
Then there was the steady, methodical Manny
Eisfeld. I saved him 'til last because he was the
"flight smoother outer." He was like an automatic
pilot, when he was "on", i.e. discussing seemingly
unsolvable problems, we could sit back and relax
through the storm and be assured of a reasonable
solution.
Thanks to each of you!
As is the case in every President's report, some
people are unintentially missed. This does not mean
overlooked, because each and every member of your
Ad Club has been considered at one time through-
out the year for some help in one way or another.
Those of you who were asked and did find the time,
I want to thank you very much. The others will be
thanked for their services by future officers, be-
cause I am sure you will soon be asked to contribute
some of your talents for the good of your profes-
sion.
Thanks for a wonderful year!




















JACK

CAESAR
President



.Accoant E.crlfic'
IWCKT-TIV


ACK'S eleven years of service to the Ad Club
includes over five years as a director and two
terms as first veep. He has served as Chair-
man of the following committees: Membership,
House, Standards & Ethics, Finance & Budget,
Publicity & Public Relations, and Program. Jack
has been fortunate enough to attend four out of
the last six national AFA conventions at which
valuable information relative to operating a suc-
cessful Ad Club is disseminated.
For the past two years Jack has been an account
executive for WCKT, the NBC affiliated televi-
sion station in Miami. Previously a member of the
Miami ad agency of Hume, Smith, Mickelberry, he


also served for nine years as account executive
for Webster Outdoor Advertising.
Jack's career has been as varied as only a vet-
eran ad man's career can be. A former Pennsyl-
vanian and a Penn State student, Jack was a
theatre manager, a graduate engineer, and a test
pilot. He came to Florida in 1946 as a personal
pilot for a corporation president.
Jack served in the Air Force as a fighter pilot
and instructor. He spent fourteen months in Korea,
and holds a captaincy in the Air Force Reserve.
He is an active civic worker, a member of the
Hialeah-Miami Springs Lions Club, teaches Sun-
day school, plays golf to relax. The Caesars live
in Miami Springs with their two boys.















DICK FOLTZ, First Vice President
Sa.,ith Fiji li Ri i St ( tiitfi t'l,

Lii: I: the i.J inanimi u h -lie m -niimbe- hip flti'ti. iti ie t '..ut Ai.l Cltul..' ..t:Si tta r .':.anL ing
r.. it lreeaIt all-time high.
<-' -" hh.: .nioig t,. ,lianmi t' i Mla--aI. ihu ett i :1'.-52, D i .i i ': l (Griiant Ad'.et ti ni'g ding
40 i' -.-'l tiC:ti.. a iiJ a ye.aII' l.at-r aL:sc-iaretd with hi' '.i.---it ft'rii. Di.k'- ,. rk keeps
'iiin ti a diiiie ti-e S illth Flo' aid bila way-. buit ie imaiaave t.. final rairi- t-. t-r i l- rhe
t ,I Clu. I. a F.:.-ti Di-trkct AFA chairman. ta.ke Iair iii A.l|.a Delta Signtma
S,.:-'riIties. and ,tli-er c<.inllmuiity -en ice-.
Shii AIai.l. v.liei thL lianii clubl lh-ti, the F.Liurth Di-ti,.t AFA miretin ,. Dirk ac
CeL'eil l chal-i' nriali l i i a ]hlare ci'l-it f'rl tht: bedt ad club coni.r:-i'ti>onr th,: irs t- lias

He- al-i. i tli t:...un.inl t'arhel r .:.f ti-e TR T nl.AC-'IS. ti,. aJv,':-tij-in! lunllcli.. c-rli')up
that ni -et iiit'riniallya a I l.h Tui.ida\- P Ri-ull Tahl- nrf thie MaIdi-ai:i A\ri nu CIhi..wi:l
and Mar '.ini So':-iety.


HAL HERMAN, Second Vice President
I'c, PI- (.-idrtf.
Mlc.-lAt-ill. H. tir mv i Dailh Inc.
Hal I irnr- I,: the A.i Cibh t :tecti.- e i'.:a- tet', a '.aii et., .f' a-\pern l.-l aId talb-ait. Pri,:r
to t..ilingi the lreh tt In.' -'apai r ia-_re-a-iitatt;a Ii' ni. Ma.A-kill. Hrma iin aliid'I
Dal,-,, Inc.. Hal iva, a LP :a.: ie|,!da nt. lh- ai l-.. .*.:.il:eI -,'n a I. |a .a aa '. --.,a|.,er. ri..Iio
't.]t ',,i ai.l iI t public i-latiti:'n-.
A Miant'i rei-tiJent f.t :21:ae.ai Hal i:- iu-::entlv a ie-ierher of the Baair.l i.f Dihel:t:'rs
..t that S.u' fiiale-.Bal Ha.I ''..u' -Ba, Hir'hior lland- C(hiaha .:.-' af t'C...aial'. 1,. H-la i: ;ia-o
a iiriLbe. ..itf th.- Signia Delta Chi and Alpha Delta Sigaiaa.
IiI 19-I1, Hal a.'arned a Baa:liel...r :t' Art- ,iegri-',: hin J..uralis-nm ftr.an thi, Lini-:r-ity
.:,t F i'i.inla I,. the s.miiie ,e:ari i v. a- -elected t... ri:- Lliv. r itvy' "'Hali ft' Fan'-."
andl lately I.- airedrd a l-i-g it, "\-'lio' WX'hI in S..uith & S,.uth -.--t."


FRANK JAFFE, Secretary
.-ttit ai ir-.4t-Lwar mid .4-ri' ti-hai( C(i,.I.-'itft.it
A 21i1- -a 31 etaraai. :f it!r.ni. iali -caiar Fta.iik :..inr:- ti Ii. :. .a '.!e'c '- he ia a
lia.ieai n-i i. ,-, ial t'.ent- arid -p.iL t : aita.de::f t-i'.
In M :inia Fia.iiik la- 'C..i the ini d A It.l a- pt:mI,.ti.a n mna:i gltr ,..t the Mlliani Nek-s,
\\ I[iD aral \ i.';BS; a fl'...I chain al. .iIret'-c:or: liiquit r clain nd d -itet.a.> ; Mihani
H an- il. S in "' 0 .i,:'lu 1i1't:l ilnstr'ai to:i if adi .ia u adverti' aihL at UI. L..t' M.: rni l a heliad
... !.I- a.:n.i PR and adl rnencv.
Hol-d :t' f B.A. ali.1 M .1I a gael- in1 .i,:,uii aliarI aLr.- I i,:!ini.ai .a-it.- ,: f t'i...i LU i i er:nity
..1 l..v.a l .'.> ani d l19.1-1. F-'inrl: fe-a duatdr f'r..n LI. ..f MI. lav. <:...:l it 19.54. Toilay,
ai- l taifni jlai:tiiiit !la\'. Fri--iik i; ;utit e- in tihe ]a ialai tti'y: io- executit .f -eLr'eialry
..1 iit at-eal- Miairi AA-..t atai a, _~A.l\.X ierti-iime A ,ealicies: lecal adlvi-'.r to ia l'-ertiilhg
iia i alli:a d gru.'i'-' a; indJ eii .,ic r if Oniict'ii Delta Kairl'a : ..ia a ...:ity.


JOSEPH T. ESTES, Treasurer
S Manager Miami Office
The Wall Street Journal
Joe has packed a lot of "advertising living" into the two years since graduation from
Georgia Tech in 1958 with a BS in Industrial Marketing. Fresh from college he
joined The Wall Street Journal spending a few weeks in the New York and Atlanta
offices prior to coming to the Miami office. Joe immediately became actively in-
terested in all phases of the southern advertising world.
Has served in the 4th District of AFA; is a member of Alpha Delta Sigma, and is
presently your Club Treasurer. Last year he was Advertising Manager for Ad
Miami, 1960. Both Joe and wife Jan are from Tennessee. His interests other than
advertising lie in golfing, bridge, and his Mercedes.


-"15( LLID*1
4


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.1 .


We have over 5,600 people in 44 offices around
the world-including a fully-staffed creative office
in Miami-devoted exclusively to that business.

J. WALTER THOMPSON COMPANY
MIAMI
299 Alhambra Circle


DETROIT


SAN FRANCISCO


LOS ANGELES


SOUTH
FLORIDA'S
LARGEST
DAILY
CIRCULATION
MEDIUM


Call FR 4-6262 for complete information


Creative


Interchange

of Ideas

is the Business of
J. Walter Thompson Company


NEW YORK


CHICAGO


LONDON


.
r


. ;


u ~. S-
~'r












RON ALLEN, Director
.4cco t Ei,' ll K. ,H
Ridio Sot;io,, 11'F1'V
.in R.,IR ha-, beet-i. i :e-ident i-f G iate' Mlianeli f,.! fta.e yea ,, *- .a i dt a iiuIle l t f tihe Ad
.t. Cluit, ,iiinfig all that tinjc.
F, F:rA the- pa t ea R..l. n I ia been ale a(cl.uil it exe utit at RanI;'. St at ion, \\AM I-E.
Pivi,,til,,. Iar a..urniulatUr ar- aCti\'e back ioul nd in iOlti,,,r ad'veitirnt Hr F c'.eld
as s.ali-' l,-Iie-entativc and I,'e ta e ma aiiLer ,-if E. B. Elli,,tt A v:--eti-;ri G t',' )
rs. I A Jdinz fu ther t.:. the ,v--all g e.-., the rt~i stry. R ,n hlehIl d ti r the
? key p:-;tr, ,,t Sale. Manage'- at E:m irn e Ad.-ri't; ng ..f Fl.:-.r la, Irt.
RRtln i e ,,nIlltti ula ''r i ti tIle tAd Clul,'u baid ,of iljgt,., plu cha' all
,:f the H.,pitulity Recerti,, C,.min itte,- and Hau-. C.,nimirt,-eman.




RUTH E. BLOWER, Director
Acc, ,ot Ex. catri.e ,
V'< an/Col; & .4. .--'toci;,tt.. Ile.
R lth' adi-t- siti g arnd pullile relatA.,si- ,areaee stal-ted i c.nllege with jouu ealI;iim-
Illith1-Ielnitfnt tJtir'e4 a-tt Ohio StarE Un,'''-it" that ld t,- a B..S. deliree. Thltle-
ftei a e.irti-,, t frk I ,Chi Ful Gat ( ..tila'ni. Ruth became ajcti.e it the C.-lumni
but- Ad Clihb. In 1.-5e, i.he- moved to Karns.ia City. Kana-.. and wa-: an acciuunt-
--rc taty %%ith leil rit t inleni l Adverti-inf Agn-rey. Fauur year- ar'. -he 7liu'gt .lit
her hr.indl.- enthusiazrmi f.mi adtiti-inc. ;,.tiitic- to Mlianli: joined Grant AdAe.-
tising as topywrlter: tlher i-t year joine X \4linn Cole.
Ruth s rnlelberli-irip iaiintln:n i f the Adl Clt.,. e ieetar.-tlea-clre. Bicane C('hal! -
ten, Florida Publi R.-latI..B. n A-si,. tlea-tiit 'r. Thl ta .ignia Phi, i t-art-i l M ani,
chapter ; _haiirnian ..f Ipublicity. Miam;ii Mu culm I..t INl.-dern Art. nienltbel. (G;aiinia
Allpha ('ii,. Nat'l A.,I. Fiat. f .t \\..nien and L-lta D'elta Delt,.


EMANUEL M. EISFELD, Director
Accounts Manager,
Tally Embry, Inc. Advertising
Manny, a native Iowan, came to Miami via Rochester, N. Y., and New York City.
Following a 4 year stint as Advertising Manager for Levy-Adler and Braeburn of
Rochester, clothing manufacturers, Manny joined the Esquire-Apparel Arts staff
as director of its advertising bureau. After six years in the publishing field his next
move was to the Gumbiner agency in New York City as A. E. on the Goodall ac-
count (Palm Beach Clothes). In 1938 Miami's sunshine and greener pastures beck-
oned and another winter visitor turned resident.
After a tour of duty with The Coast Guard, Manny joined the staff of The Miami
News in 1944 . .headed his own agency 1950-7 . joined Tally Embry in Febru-
ary 1958. He is the agency representative for GMAAA, a member of The United
Fund publicity committee, and active in Alpha Delta Sigma.


W. BENTLEY GLASS, Director
A s, istoi t Vi'ct P side t. .4 ,'rit t ii' i t n i d Pi,,ile c FRilliti.. i's.
('iti i..s F (dI l g S riu !.t 1~.1o Liiei, .4s.'s,cuitioin of Hieil.tilt
Diun lnr the f:t'l ea, Bill ; ha: bh i -ni a nei iiiilei of thi- A i Club, hi- ha- heltd tiLr .f-
flie' 1'f ('lCluh T ta.l.irli. a!ll, Se ir..nl \ eiic Pr-lsidi ~l Ci. ren rt[l he I- 1A .- ilillI i nerl-
L ei .f th,- Bi:.jrld :f [iiiel t l.'.it iav'. iii e ir vl.i ii tli1: p':'itl:'n f ':r ti.- ast th .ee e. r-.
A,:t've Iii nuiiiie .u- Ci c i affaii.-, Bill d .-: a ireat diai ..it ]i tuni in.e rn : ti-e
ite telihailf t' the- Hiale~ali-M .lil n S1 in iI e- I haIIm r .'' ..f C..Ir,]ImeI tr.
He- i. I.: .lderi r :'f tih- Sa\ inez ; & L.-.iai PubL:li Rei-t;,.n-- '.. i:t t :t S.'.iith FlI.:i la.
a i.- eil-,er .** Allia a Dtlta Si n ia, ti- Anie' ca Pul.-Ii. R !ato:i- A -,,.ilati.:,i. a l..I

In all Iitio i ,:, thi a.ibv'. lit 'a- pi.:ke,.i t'. .'. V--e a \'Ict. ha rm 'll; ,:t tlie C'.'nilII'_r.:i..
aind Ilid-1try [nl i- i ti.n f-i t ihe- Uniit iil Fund iii Hialeah.
1 hlie Bill'- fam vily i -u-. little oI f ,in ,ll. in the ne-lk.; tlhei (i Glas f liiily spendl \e- .-
enlJd t,...-th,- l b.:atir, l nld I'l-hlup .


in~








WE'RE NOW NO. 1


DON'T

LIET


butmo


It's no coincidence that so many Grant clients
are leading the sales parade in their respective
fields. South Florida's oldest advertising agency
gives them a unique combination of creative
ingenuity, skillful planning, and sound research-
strengthened by enthusiasm and plain hard work.


GRANT
Grant Advertising, Inc. 0 201 S. W. 13th St., Miami, Fla. FR 3-6611 John A. Dey, Exec. V. Pres.


L~sl~lrr~l~------.-3C~- -- -C --I L I--r bl I II


Noon to 10 PM Monday thru Friday*
*ARB Audience Report October 1960
HOW ABOUT YOU?
s12









4




PAUL R. GREENAWAY, Director
.1 4. st' t .4u ,' A ti. ';I,, 'l, P ., il it il rt ii, '
Fli .it Priit.i i auiI Litjlt (.'i, i"i ,!
"A l .i-t ... f Fla l'i ni ,.n l; -hml1I11 t l II the fi l ,1 ,itl',ld.:tl n aitn l iL c.t.n!it i aiti. n'. tif
I,. 0 i1l u \ i,. iLt< .i,, l., fill thl b. ..k .
lie i- 1 1a-t It-i-. -lt~rr-i -r'i:t t I rii-- iiih'l l;i -t .:" t- >. it -c t y ,t t J Cli. l '.*i..-
,- ri r .t lth- F,.-iit1h LDiti ic A FA. and inc ., it I .at. .titl o n.r r t... ii.: t'..i \.a -
H e l1; Il it- .til\'. IIi lill. .A litr.!llnl L 'r.. .n. -it- ii' -I I111 l i. iti iin;' Cul ll.tl ti't e
a.nd i- I.a-t e.l'- inaniiil- r ... the C'.ra! Gable- P.:.-t. He i- al-. a iri l-h ei -.f Alplha
Delita 'iLt' ia. Fl,, d Pi P~ H l. ti'.:.'. A-:..,. ai-ti.n Van i \' e 'li.n ilan. r.th Rej ''...- ,
Public Ll iti t;l Ail'.lll n-iig A -i-eltati-ii. Paul ti- i-.. Pitili- Il i ..r! nalut...i (.'lairn i-ln
..f th., Dale C... inty RP .l C ..-.- ['la-tei C..nt ii.rtce.


THOMAS WALTON STEELE, Director
Arl. i ti.tifi Itl .t s 't .
The ,11i/iit \. ir-
T ., II li .z. i i-rvf-l tli< A C. lIl.i _t',, the la t t',:,.,. ;, .,1 0 ,r, a \a:,i-t. ,:*, ini r,,, tt in t ..1i -.
i l ]lJn gr tieuis.il'fl. |il,.. l.ini Ot l' li, efrni. l :t>il h,..-|ilta]ilty.
HIe ta. ll: t'" l uia- i in l .'5 '.-"i Periii-: t';, anta ,hti lite 5 a :-tail a.I Ini iatL-tr -, '
thei- HintirinL-d.-n Dail N.-.A-. Frni 'i,'1 4 t.- ia-t .\rai. T.,ni i a' retail a,1 ni a'.natel i .-
the lialnii Bea:-li Sctii.
T.:.m atteniiied .Juniata (C.:,illge i,, Huntiniiei..ni: later ,p.eit ic'I t ,eat- iI tlii. -t-t i<.e-
ct' UlitIn.- inr i i ai n: iiiclnc ti iiig tlirw' .eai.I iII (eif iani'.
The t-e h..'-, Iaie tV'... IlaJuhter-. T.nii, a hi-l'i enthuiiam t. lp-niin l tcl.e i '.t .t' In:
s,-a4 tlinit- c lhinlIe.


NI
91!


CHARLES H. WHITEBROOK, Director
\ltic -Pl .j/h lit,
Hshi.,iIhic/Gr i /F< i / t l,'Il.
Last .t:. '- I.ie-i- hnt ..f the A.I (Clui arIl plt:-e t lhi .-In ... ..f thl. 4lt l Li-t uct. AFA,
Clat lie 1a- i.-.t-.l ttir-l--- enri f.'..I th[e- at l. i IIeI:t i.t thl ler.l'- i'i liditl. 'ltry
and the %telfLie ft" hi- :..-ntiu niity. Lindler hi- >att-d'tl giudaii.i 0. thi- I'nibliI.at i,,n,
ADVERTISIN l; MIAMI. \n- e-tabli-hed.
The \Vhiteb!-r, k t zic activities, ri i lu..- Slelt-li-e \\ ..i k-h-..,1. i ia i, B,-a,:li Chaml.ai-r
..,f ''..iin .1 ,i:e. lM ;. m B c>. li R ...tald;\ C ,.n.. .. ]-h l\'.:..arri... di ._,.. .ij (:- .:.ni ilr._e t,-,.
the Ph .t1ically Hat.lii:ali|cil Anienri.a' A.--. til.t f..- trli IT.N Alianui I hait,-i,
Palm.i -ta i-Hil.n-4A I-.land A --... ,lti:.n. I ianli al ..it,_ Littl,- Th-_itcer Gt ..i.i N ialln i
Bea.ih ',ni m inv A -..clatl.i. Cliailie ,- c.irei .1 pi, .-ent >lr>-..r'.r. finme'ir p, ._4-
,.1-nt I t..n i .I .Ine.t..[ ..t all ..t' tl--f 1. H al-.. a Irenil -ti ..f A iilpia DIelta Siemn .


rrfrnnW r flWJ"W Jl E 0.k-7 At mr___lllF"______
Jack Caesar greets (I to r) Florida Citrus Com- 1960 Essay Awards Banquet Jack Caesar, guest speaker Jack Dabney of the
mission guests Walter Page, Ted Hodson and An annual event of the Advertising Club Florida Development Commission, and
Albert Carlton. Hal Herman


7

~13~


































THE GREATER MIAMI ASSOCIATION OF ADVERTISING AGENCIES
LOOKS FORWARD TO AN EVEN GREATER MIAMI
S.. and to the significant role that we hope to play in that
growth. It is both a challenge and a great responsibility.
We shall meet it by utilizing every available means -
uncompromizing ethics as well as creative effectiveness
-to aid each of our clients to develop. For only in this
way will Miami's growth be vigorous, sturdy and
permanent.
BEVIS ASSOCIATES
BISHOPRIC/GREEN/FIELDEN
BURG ADVERTISING, INC.
TALLY EMBRY, INC.
FRIEDLANDER ADVERTISING, INC.
GOTTSCHALDT & ASSOCIATES, INC.
GRANT ADVERTISING, INC.
HARRIS & CO. ADVERTISING, INC.
HUME/SMITH/MICKELBERRY ADVERTISING,
INC.
KNICKERBOCKER ADVERTISING, INC.
R. A. HURWITZ ADVERTISING AGENCY
HENRY QUEDNAU, INC.
LIPMAN ADVERTISING COMPANY
McCANN-MARSCHALK COMPANY, INC.
MILLER, BACON, AVRUTIS & SIMONS, INC.
LEO JAY ROSEN ASSOCIATES, INC.
SAUNDERS, WILCOX, BELL, INC.
E. J. SCHEAFFER & ASSOCIATES
ADVERTISING, INC.
SCHWARTZ/GRAHAM ADVERTISING, INC.
STUART/SCHWARTZ, INC.
J. WALTER THOMPSON COMPANY
WAKES/SILVERSHEIN/WAKES


Executive Offices 1013 Ainsley Bldg., Miami 32, Fla.
Frank Jaffe, Executive Secretary FR 3-0761


-- T


ACTION!

NON-STOP THRILLS!
. ,l1.,"CIRCUS OF THE SEA"
* SEE porpoiel; leaping to lanla'tic heighl;'
* SEE divers feeding dangerous G(ant; of the Deep'
* SEE the' Lol I'lands"exh.tbl'
* SEE Ihe large'. number ,:I tropical fish in captivity!
u r,3 I ', MJ,-, l u',,i l vi, u 'e se,
MIAMI'S FABULOUS

ERQUARIUm
Just 10 .Tii.ulel fii .T i [r'.,a'.r*n Miarm
on R..: enrDlleie COutewal
Open 9 am to .undo'*n
Cr.Idlen u..der 6 F EE E.6 o 1 14 rally pirce


We appreciate Ihe patronage
of the ADVERTISING CLUB of
GREATER MIAMI





'' The
SBISCAYNE
S TERRACE

340 B.scayne Blvd
Miami. Florida
Phone FR 9 3792



I i,'r l li',t f i, ihidlI rle. u ir w ganr '.. .


%\e lIork for%%ard to the oppor-
tunity I.)f seriin inernbel firm
,of the .\dertising Club for ban-
iluet.. -ales reetirip. and all
-ljecial functions. Call our ( ..
TERING M1ANAGFR ... he %ill
be hap-p tI, as-'i-t ii making all
arrangements.


l- S oa w














Advertising Club of Greater Miami
Roster as of December 16, 1960


A
LEON S. ADLER
The Leonard Company
311 Lincoln Road
Miami Beach 39, Florida
JE 8-6614
RONALD R. ALLEN
Radio Station WFUN
MacArthur Causeway Term.
Miami 39, Florida
JE 2-5535
J. WINSTON ANDERSON
Miami Post Publishing Co.
Box 52-186
Miami 52. Florida
FR 9-3471
EDISON E. ARCHER, JR.
The Village Post
5616 Sunset Drive
South Miami, Florida
MO 6-2541
RICHARD N. ASCH
Webster Outdoor Advertising
120-150 N.W. 54th Street
Miami 37, Florida
PL 8-8711
EDITH ASHER
Room 760
1101 Miller Drive
Coral Gables 46, Florida
MO 1-2511 Ext. 3634
MAUREY L. ASHMANN
Film Art Display Service
150 N. W. 1st Street
Miami 36, Florida
FR 9-9745




B
BURTON L. BAETZ
Miami News
P. O. Box 1-2410
Miami, Florida
FR 4-6211
LOUIS BAIDA
Louis Baida Specialties, Inc.
4590 N.E. 2nd Ave.
Miami 32, Florida
PL 4-5536


RAYMOND BROWN BENNETT
Riddle Airlines, Inc.
P. O. Box 4B-535
Miami 48, Florida
TU 7-2651
HARRY B. BERGERE
600 Lincoln Road
Miami Beach 39, Florida
JE 2-2868
WILLIS E. BISHOP
Willis E. Bishop Adv. Art
4012 Aurora Street
Coral Gables 46, Florida
HI 3-2711
MISS RUTH BLOWER
Venn-Cole & Associates
721 Dupont Center Bldg.
Miami 32, Florida
FR 7-1621
BERNARD BLYNDER
Tele-Visual Aid
3361 S .W. 3rd Street
Miami 45, Florida
FR 4-7370
JAMES BOOZER
Corkern Outdoor Advertising
1105 N. W. 27th Avenue
Miami, Florida
NE 4-2238
FRANK L. BOSCIA
WTVJ-TV
316 N. Miami Avenue
Miami 32, Florida
FR 4-6262
DAVID BOWERS
Parker Art Printing Assn.
303 Alcazar Avenue
Coral Gables, Florida
HI 3-4276
HOWARD BRANSTON
Perfection, Inc.
251 N. E. 69th Street
Miami, Florida
PL 4-5726
GEORGE BREMSER, JR.
McCann-Marschalk Co., Inc.
100 Biscayne Blvd. So.
Miami 32, Florida
FR 9-2821

R. A. BROCKHOUSE
Miami Transit Company
Advertising Department
P. O. Box 3581
Miami 30, Florida
FR 7-3641


JOHN N. BRODEL
6275 S. W. 85th Ave.
Miami, Florida
MO 6-4607
H. RICHARD BUCHBINDER
WKAT Radio
1759 Bay Road
Miami, Florida
JE 1-5711
JULIAN I. BURG
Burg Advertising, Inc.
Penthouse
Congress Building
Miami 32, Florida
FR 1-5496
AUSTIN BURKE
Austin Burke, Inc.
1628 Pennsylvania Avenue
Miami Beach 39, Florida
JE 8-1492
ERNEST H. BURKONS
Graphic Arts, Inc.
8365 N. E. 2nd Avenue
Miami 38, Florida
PL 7-8429




C
JACK R. CAESAR
WCKT-Channel 7
P. O. Box 38-M
Miami, Florida
PL 1-6692
EDWARD J. CAIRO
Rex Engraving
63 N. W. 6th Street
Miami, Florida
FR 7-4761
GAYLE CARSON
Charm Modeling Agency
277 Miracle Mile
Coral Gables, Florida
HI 4-1340
NICHOLAS M. CESTARI
Ace Letter Service
3800 N. E. 1st Avenue
Miami 37, Florida
PL 7-4577
GEORGE H. CHAMBERLIN
Tally Embry, Inc.
Pan American Bank Bldg.
Miami 32, Florida
FR 1-3621







BERNAL E. CLARK
Florida Home Heating Institute
Dupont Plaza Center
300 Biscayne Blvd. Way
Miami 32, Florida
FR 3-5701
SHEELAGH DILLIE CLARKE
828 E. Las Olas Blvd.
Ft. Lauderdale, Florida
ARTHUR B. COHEN
2146 Ponce de Leon Blvd.
Coral Gables, Florida
HI 4-8481
FRED COLL
11000 N. Bayshore Drive
PL 7-3253
AL CONSTANTIN
Buitoni Foods Florida, Inc.
3920 N. W. 37th Street
Miami 42, Florida
NE 4-7211
JOHN R. COPUZELO
A. D. Weiss Litho. Co.
2215 N. W. 2nd Avenue
Miami, Florida
FR 7-4926
ROBERT T. CRANE
McCann-Marschalk Co.
100 Biscayne Blvd. So.
Miami 32, Florida
FR 9-2821
WILLIAM CRISWELL
American Bonded Mort. Co., Inc.
529 W. Flagler Street
Miami 36, Florida
FR 9-1428




D
ARTHUR DARK
Vision Photo Engraving, Inc.
151 Majorca Avenue
Coral Gables, Florida
HI 5-2511
BERNARD DAVIS
2000 N. Bayshore Drive
Miami, Florida
DONALD A. DAVIS
Rex Engraving
63 N.W. 6th Street
Miami 32, Florida
FR 7-4761
HAROLD L. DAWSON
The Dawson Company
1206 Chamber of Commerce Bldg.
Miami 32, Florida
FR 3-5779
ROBERT E. DEMME
Kelly-Smith Co.
121 S.E. 1st Street
Miami, Florida
FR 7-4736
DANIEL D. DIEFENBACH
Peninsula Promotions, Inc.
P.O. Box 64
North Miami Beach, Florida
WI 7-3201
BRYAN L. DONALDSON
Flagler Fed. Savings & Loan Assn.
100 N.E. 2nd Avenue
Miami, Florida
FR 3-3671


FRANK M. DUNBAUGH
Dept. of Marketing-U. of Miami
Coral Gables 46, Florida
MO 1-2561-Ex. 462




E
ARTHUR EHRHARDT
Bogorad & Ehrhardt, Inc.
1090 N.E. 79th Street
PL 9-5761
E. M. EISFIELD
Tally Embry, Inc.
458 Pan Am. Bank Bldg.
Miami, Florida
FR 1-3621
LOUIS ENTLER
Louis Entler Associates
1651 N.W. 34th Street
Miami 42, Florida
NE 5-3737
ELINOR ANN ESSER
Agey Advertising, Inc.
1451 N. Bay Shore Drive
Miami, Florida
FR 1-4504
JOSEPH T. ESTES, JR.
The Wall Street Journal
150 S.E. 2nd Street
Miami 32, Florida
FR 3-2609
FRANK R. EVANS
Wrightson Typesetting
219 N.W. 24th Street
Miami, Florida
FR 9-1202




F
PETER FINNEY
Peter Finney & Co., Inc.
529 W. Flagler Street
Miami, Florida
FR 9-6581
VINCENT J. FIORINO
Vincent J. Fiorino & Associates
c/o Bazaar International
301 Broadway
Riviera Beach, Florida
VI 4-4447
GORDON FLETCHER
J. Walter Thompson
299 Alhambra Circle
Coral Gables, Florida
HI 5-1391
ALBERT E. FLUTIE
Flutie Outdoor Advertising
252 N.W. 29th Street
Miami 37, Florida
FR 3-0005
RICHARD FOLTZ
Philbin & Coine
914 N.W. 1st Avenue
Miami 32, Florida
FR 4-4539
ERNEST L. FOSS
11701 Old Cutler Road
Miami 56, Florida
MO 1-3385


ARTHUR P. FRANK
Fuchs Baking Co.
P.O. Box 43-957
South Miami 43, Florida
MO 1-3441




G
RAY GABER
Sorin-Hall Adv. Inc.
1177 N.E. 79th Street
PL 8-2515
PAUL N. GALLAT
Screen Art Poster, Inc.
4590 East 10th Court
Hialeah, Florida
MU 1-4641
E. R. GEGENSCHATZ
First Fed. Savings & Loan Assn.
100 N.E. 1st Avenue
Miami 32, Florida
FR 4-6292
JOSEPH C. GIEGER
Gieger Electrotype Co.
636 S.W. 2nd Avenue
Miami 36, Florida
FR 1-9945
GEORGE H. GIESE
McCann-Marschalk Co.
100 Biscayne Blvd. So.
Miami 32, Florida
FR 9-2821
GAY GILBERT
Daniels Dept. Store
2117 Ponce de Leon Blvd.
Coral Gables, Florida
HI 3-1647
W. BENTLEY GLASS
Citizens Fed. Savings & Loan Assn.
400 Hialeah Drive
Hialeah, Florida
TU 8-2432
AURORA GLIDEWELL
Promotion Consultants
1673 N.E. 123rd Street
Miami, Florida
PL 4-8686
TROY W. GLIDEWELL
WCKR, Box M-Little River
Miami, Florida
PL 1-6692
HARRY GORDON
Gordon International
316 Roper Building
Miami 32, Florida
FR 9-2764
BEN C. GREEN
Bishopric, Green, Fielden, Inc.
3361 S.W. 3rd Avenue
Miami 45, Florida
FR 1-1475
JACK I GREEN
Bishopric, Green, Fielden, Inc.
3361 S.W. 3rd Avenue
Miami 45, Florida
FR 1-1475
PAUL R. GREENAWAY
Florida Power & Light Co.
P.O. Box 1-3100
Miami, Florida
FR 4-5333







Because your product is different, it deserves the


effective marketing support of an


advertising


agency that dares to be different... in strategy

and planning...in ideas and creative concept...in

media appraisal, in the determination to find new

prospects, broader markets...within your budget.



If you seek result-producing advertising pro-

grams for your concern, we invite your inquiry.


BISHOPRIC/GREEN/FIELDEN a
3361 SOUTHWEST 3rd AVENUE MIAMI 45, FLORIDA (FRanklin 1-1475)
Fully accredited Internationally recognized Florida-Caribbean member of the Continental Advertising Agency Network


Public Relations Affiliate:
WOODY KEPNER ASSOCIATES, Inc.
Miami, Florida


Jacksonville Division:
RADCLIFFE ADVERTISING, Inc.
Jacksonville, Florida


Jamaica, W.I. Division:
GERRY DUNLOP AND ASSOCIATES, Ltd.
Kingston, Jamaica, W.I.


I I














































whatever you sell...


if it's worth selling

enhance your sales

message with quality printing.




L LITHOGRAPHERS, INC.
7700 N.W. 37th AVENUE MIAMI, FLORIDA
OXFORD 1-2800







AL CROPPER
ABC Letter Service
2333 N.W. 8th Avenue
Miami, Florida
FR 9-0041
EDWARD M. GROUT
Florida Power & Light Co.
P.O. Box 1-3100
Miami, Florida
FR 4-5333
TAMARA S. GUBERMAN
11320 S.W. 46th Street
Miami, Florida
HI 3-4939




HI
BLAIR H. HARTLEY
The Ink Well
347 N.W. 1st Court
Miami, Florida
FR 3-4704
THOMAS N. HEALY
Miami Post Publishing Co.
1942 N.W. 1st Court
Miami, Florida
FR 9-3471
ALAN HENRY
WCKR-1401 N. Bay Causeway
Miami Beach 41, Florida
PL 1-6692
HAL HERMAN
McAskill, Herman & Daley
4014 Chase Avenue
Miami Beach 40, Florida
JE 2-1715
W. RODGER HERNDON
W. Rodger Herndon Advertising
1517 DuPont Building
Miami 32, Florida
FR 1-4485
NORMAN HERSHON
TV Guide
2300 Coral Way
Miami, Florida
HI 5-3688
ROBERT HILDRETH
Coral Gables Federal
2501 Ponce de Leon Blvd.
Coral Gables 34, Florida
HI 4-3541
RICHARD E. HINMAN
Hinman Photography
4 Biscayne Blvd.
Miami 32, Florida
FR 3-6224
E. B. HOLLINGSWORTH
Bevis Associates Advertising
1140 Ingraham Building
Miami 32, Florida
FR 9-2696
JOHN R. HOLMAN
Florida Illustrated
P. O. Box 968
Vero Beach, Florida
JO 2-3942
DOROTHEE ANN HOPPEN
Peninsula Promotions, Inc.
P. O. Box 64
North Miami Beach, Florida
WI 7-3201


FRANK R. HOWELL
WTVJ-316 N. Miami Avenue
Miami 32, Florida
FR 4-6262
CHARLES V. HUNTER
WSKP-420 S. W. 2nd Avenue
Miami 36, Florida
FR 1-1585
WILLIAM IZZARD
Royal Castle System, Inc.
3800 N. W. 62nd Street
Miami, Florida
TU 7-8121





J
ARTHUR C. JACOBSON
Tally Embry, Inc.
458 Pan American Bank Bldg.
Miami, Florida
FR 1-3621
FRANK JAFFE
Attorney
Ainsley Bldg.
14 N. E. 1st Avenue
Miami 32, Florida
FR 3-0761
LEWIS C. JAMIESON
WQAM-1723 DuPont Building
Miami 32, Florida
FR 7-3535
BERT Y. JOHNSON
WVCG-377 Alhambra Circle
Coral Gables 34, Florida
HI 8-7411
JAMES L. JONES
Printing Industry of Greater Miami
5384 N. Miami Avenue
Miami 37, Florida
PL 7-2468
AUDREY LEE JUN
Grant Advertising, Inc.
1025 S. W. 7th Avenue
Miami 36, Florida
FR 3-6611
ROBERT F. JUSTICE
2266 S. W. 23rd Terrace
Miami 45, Florida
HI 4-0018





K
ALFRED KAPLAN
McAskill Publishing, Inc.
4014 Chase Avenue
Miami Beach 40, Florida
JE 4-4715

DICK KELSEY
WQAM-1723 DuPont Bldg.
Miami 32, Florida
FR 7-3535

NORMAN R. KEVERS
WAME-Chamber of Commerce Bld
Miami, Florida
FR 3-5533


STANLEY M. KLINGER
Dade Wholesale Products, Inc.
2600 N. W. 141st Street
Opa-locka, Florida
MU 1-7443
H. TURNER KNIGHT, JR.
Knight Bros. Paper Co.
3485 N. W. 65th Street
Miami, Florida
OX 1-8320
HARRY KRONEWITZ
950 S. E. 12th Street
Hialeah, Florida




L
ROBERT F. LAMONS
E. B. Elliott Adv. Co.
252 N. W. 29th Street
Miami, Florida
FR 4-0511
AL LANGE
Al Lange & Associates
1377 N.W. 36th Street
Miami 42, Florida
NE 5-0574
FRED V. LAVIS
Rose Poster Printing, Inc.
6875 S. W. 81st Street
South Miami, Florida
MO 1-1621
ED M. LOFTUS
Moloney, Regan & Schmitt, Inc.
213 N. E. 2nd Avenue
Miami 32, Florida
FR 3-6148
CHARLES M. LEAVY
National Lithographers
7700 N. W. 37th Avenue
Miami 47, Florida
OX 1-2800
MARGARET E. LECKIE
Miami Beach Federal Savings
401 Lincoln Road
Miami Beach 39, Florida
JE 8-5511
SANFORD LEVKOFF
Ace Letter Service
Box 37-395
Miami 37, Florida
PL 7-4577
CHARLES A. LUMBLEY
R. L. Polk & Co.
561 N. E. 79th Street
Miami 38, Florida
PL 4-4454




M
J. C. MacMILLAN
Ryder System, Inc.
P. O. Box 33-816
Miami 33, Florida
HI 5-3661
WILLIAM J. MARTIN
The Miami Herald
200 S. Miami Avenue
Miami, Florida
FR 3-4411








'ROUND THE CLOCK...


the men of vision serve you!


The Southeast's largest, most modern photo engraving plant
is open 24 hours a day, from 7 am Monday to Saturday noon... providing
three complete shifts of full-time engraving craftsmen, experts in quality
production. Completely air conditioned facilities assure full quality control.
Fast, dependable, courteous pickup service any time between 6:30 am and 1:30 am.
\ ,i One of the South's finest process color plants. Call the Men of Vision now!







VISION PHOTO ENGRAVING, INC.
151 Majorca Ave., Coral Gables 34, Florida
Highland 5-2511

I IIIIII I II I I1 111







MALCOLM B. McDONALD
Florida Power & Light Co.
P. O. Box 1-3100
Miami, Florida
FR 4-5333
JOSEPH U. McDOW
Miami-Dade Chamber of Commerce
345 N. E. 2nd Avenue
Miami 32, Florida
FR 3-4704
KATHRYN METZGER
The Ink Well
347 N. W. 1st Court
Miami, Florida
FR 3-4704
BILL MICKELBERRY
Hume, Smith, Mickelberry
126 S. E. 2nd Street
Miami, Florida
FR 9-8453
RON MILLER
Florida Real Estate & Investment
19944 N. W. 2nd Avenue
Miami, Florida
NA 4-3181
EZRA MILLSTEIN
Caryl Richards, Inc.
924 Lincoln Road
Miami Beach 39, Florida
JE 8-3817
ROBERT E. MITCHELL
WINZ-Biscayne Terrace Hotel
Miami 32, Florida
FR 1-6641
LAWRENCE MONAHAN
Electro Neon Sign Co.
2955 N. W. 75th Street
Miami 42, Florida
PL 4-1033
WILLIAM P. MOOTY
Franklin Press, Inc.
928 S. W. 10th Street
Miami 36, Florida
FR 3-8306





N'O
JACK NOBLES
WMIE-1448 N. W. 36th Street
Miami, Florida
NE 5-2447
J. R. O'NEILL
"Sarge" O'Neill Cartoons
5945 S. W. 107th Street
Miami 56, Florida
MO 7-6149
RUTH OVERTON
Box 32, Little River Station
Miami, Florida
PL 7-4343





P
NORMAN A. PALMER
WGBS-1605 Biscayne Blvd.
Miami 32, Florida
FR 9-2401


AL PATRICK
Velda Corporation
501 N. E. 181st Street
Miami, Florida
WI 7-3511
VERNON PAUL
Donnelly Advertising Corp.
1790 N. W. 54th Street
Miami 37, Florida
PL 4-5511
WILLIAM PEARSON
Bus Benches, Inc.
Dupont rlaza Center
Miami 32, Florida
FR 3-3371
VITO M. PERRONE
Vision Photo Engraving, Inc.
151 Majorca Avenue
Coral Gables, Florida
HI 5-2511
HOWARD W. PETTINGILL
Florida State Theatres, Inc.
615 Olympic Theatre Bldg.
Miami 32, Florida
FR 4-3173
MARVIN A. PFAENDER, JR.
Florida Juice
2700 N. W. 2nd Avenue
Miami 37, Florida
FR 3-7447
JANICE M. PLATT
Jan Platt Art Service
375 Alhambra Circle
Coral Gables, Florida
HI 5-3241
DAVID P. PRESTON
205 S. Hibiscus Drive
Miami Beach, Florida
JE 1-6639
HALE PRINTUP
Hale Printup & Associates
121 S. E. 1st Street
Miami 32, Florida
FR 9-2668
ANDREW PURCELL
McCann-Marschalk Co.
100 Biscayne Blvd. So.
Miami 32, Florida
FR 9-2821




R
STAN RADOMINSKI
1770 E. 4th Avenue
Hialeah, Florida
HENRY E. RAMIREZ
So. Bell Tel. & Tel. Co.
160 N. E. 4th Street
Miami 31, Florida
FR 9-0873
GORDON RANDELL
Bishopric, Green, Fielden, Inc.
3361 S. W. 3rd Avenue
Miami 45, Florida
FR 1-1475
NORMAN READER
Mail-O-Matic Advertising
224 N. E. 59th Street
Miami, Florida
PL 4-4687


RALPH B. ROSE
Rose Poster Printing Co.
P. O. Box 43-1406
South Miami, Florida
MO 1-1621
RAY RICKLES
Ray Rickles & Company
Chamber of Commerce Building
Miami 32, Florida
FR 1-0376
JACQUELINE T. ROBAN
Gottschaldt & Associates
2505 Ponce de Leon Blvd.
Coral Gables, Florida
HI 4-5739
FRANCES ROSEN
Visitor Publishing Co.
605 Lincoln Road
Miami Beach 39, Florida
JE 4-2089
JAMES R. ROTH, JR.
McCann-Marschalk Co.
100 Biscayne Blvd. So.
Miami 32, Florida
FR 9-2821





S
STUART H. SAGONA
The New York News
407 Lincoln Road
Miami Beach, Florida
JE 2-2468
ROBERT E. SALISBURY
Time-Life International
507 Dupont Plaza Center
Miami 32, Florida
FR 9-1710
EMILY SANSONE
Jordan Marsh
1501 Biscayne Blvd.
FR 4-7251
EDWARD J. SCHEAFFER
E. J. Sheaffer & Assoc.
1101 N. E. 79th Street
Miami 38, Florida
PL 4-5568
CHARLES H. SCHMIDT
Burdine's-22 East Flagler Street
Miami 32, Florida
FR 3-1111
ADRIENNE SCHWUCHOW
Graphic Arts Engraving Co.
1040 W. Flagler Street
Miami, Florida
FR 1-0257
HORACE SCOTT
1660 S. W. 23rd Street
Miami 45, Florida
HI 6-9841
WILLIAM C. SCRIMGEOUR
Southern Paper Company
7300 N. W. 35th Avenue
Miami 47, Florida
OX 1-7310
J. W. 'PEPPY' SCROFANI
Empire Adv. Co. of Florida, Inc.
346 N. W. 1st Street
Miami 36, Florida
FR 4-1322










94&&t#

00.,"ra1


BAKED MATS

COLD MATS

MAKE UPS

STEREOTYPES


GIEGER ELECTRO & MAT SERVICE, INC.


636 S.W. 2nd Avenue
Miami 36, Florida
FRanklin 1-9945


702 Dora Street
Jacksonville 4, Florida
ELgin 3-6552


1,300,000 ELKS... a consistently top-
rated audience!
ELKS MAGAZINE reaches the business and
civic leaders in the community . entertains,
informs, moves these well-heeled, big-spend-
ing, influential men to action. Elks median
income is $8,257.* Attract them .. influence
them . sell them in ELKS MAGAZINE-
their own specialized publication.
ELKS MAGAZINE is a dynamic vehicle for
investing your advertising dollars. Sales mes-
sages are read . remembered ... reacted to.
And, remember the Elks are coming to Miami
for the BIG 97th Grand Lodge Convention,
July 9-13.
*1960 Starch Consumer Magazine Report

be sure your story is in . .





1AL 4AGAS W I E


386 PARK AVE. SOUTH
NEW YORK 16, N. Y.


I - _U


F-------------- I
INow in their Twenty-ninth Year
II



THE
Guest
Book


Established
1932
Cikestige JUagcginls
OF FLORIDA'S GOLD COAST
The Visitor and Guest Book reach
the world's greatest concentration
I of class buying power.
Ten Issues Published Semi-monthly
from December thru April.
For a Sample Copy of the Visitor
and Guest Book Write to
VISITOR PUBLISHING CO.
605 Lincoln Road Miami Beach, Fla.
on the Mall


A
T
T
R
A
C
T


ELECTROTYPES

NICKEL TYPES







FRED K. SHOCHET
Jewish Floridian
Box 18-2973
Miami 18, Florida
FR 4-1141
DAVID SHUBOW
Florida Contractor & Builder
3620 N. W. 7th Street
Miami 44, Florida
HI 4-5749
GEORGE B. SLICK
North Miami Beach Publ. Co.
Box 64-405, Uleta Station
Miami 64, Florida
WI 7-3233
ANN K. SNYDER
Burdine's-Advertising Dept.
22 E. Flagler Street
Miami 32, Florida
FR 3-1111, Ext. 763
SAMUEL SOLOMON, JR.
Samuel Solomon Adv. Specialties
Box 34-284
Coral Gables, Florida
HI 3-0723
IRVING SPIEGEL
Mirror Poster Printing, Inc.
914 N. W. 1st Avenue
Miami 36, Florida
FR 1-8895
WILLIAM M. SPIRE
William M. Spire, Inc.
61 Giralda
Coral Gables 34, Florida
HI 4-8337
HARRY SPITZER
Sattler's
Buffalo, New York
THOMAS W. STEELE
Miami News-P. 0. Box 1-2410
Miami, Florida
FR 4-6211
A. LEONARD SULLIVAN
The Voice Publishing Co.
6301 Biscayne Blvd.
PL 4-2561
RALPH SWANSON
McMurray Printers
2134 N. W. Miami Court
Miami 30, Florida
FR 4-8441
SUE SUCH
Bishopric, Green, Fielden, Inc.
1170 N. W. 121st Street
Miami, Florida
FR 1-1475




T

LOIS COWART TANNER
Visitor Publishing Co.
605 Lincoln Road
Miami Beach, Florida
JE 4-2089
DONALD G. TATUM
Bishopric, Green, Fielden, Inc.
3361 S. W. 3rd Avenue
Miami, Florida
FR 1-1475


NORMAN B. TODD
Hartley's, Inc.
144 E. Flagler Street
Miami 32, Florida
FR 1-1611
J. W. TODD
Engravers, Inc.
233 N. E. 1st Street
Miami 32, Florida
FR 3-6651
EDNA TUCKER
Richards Dept. Store
1 N. E. 1st Street
Miami 32, Florida
FR 9-4311
WALTER TURNER
Pan American World Airways
P. O. Box 48-817
Miami 48, Florida
NE 4-5411
PALMER TYLER
Palmer Tyler & Co.
Biscayne Plaza Bldg.
Biscayne Blvd. & 79th Street
Miami, Florida
PL 1-3611




V

THEODORE G. VALLAS
Wall Street Journal
150 S. E. 2nd Street
Miami 32, Florida
FR 3-2609
HERB W. VENDIG
Builder Advertiser Assn.
7005 S. W. 16th Street
West Hollywood, Florida
YU 9-5911




W

RALPH K. WADSWORTH
Wadsworth & Walker, Inc.
P. O. Box 33-775, Coconut Grove
Miami 33, Florida
HI 4-7318
BEN WAKES
W-S-W, Inc.
561 N. E. 79th Street
Miami 38, Florida
PL 1-4322
TONI WAKES
W-S-W, Inc.
561 N. E. 79th Street
Miami 38, Florida
PL 1-4322
MYRON S. WEIL, JR.
WTVJ-316 N. Miami Avenue
Miami 32, Florida
FR 4-6262
MANDEL WEINSTEIN
Metro Mat
28 N. W. 20th Street
Miami 36, Florida
FR 9-4667


MRS. JOAN WEIR
27 E. 13th Street
New York 3, New York

WILLIAM J. WEISS
Webster Outdoor
120-150 N. W. 54th Street
Miami 37, Florida
PL 8-8711

ERNIE WELKER
Shells Super-Market
N.W. 7th Ave. & 58th Street
Miami 37, Florida
PL 1-1676
WILLIAM E. WHALEY
William E. Whaley Co.
307 West Broadway
Louisville 2, Kentucky

CHARLES H. WHITEBROOK
Bishopric, Green, Fielden, Inc.
3361 S. W. 3rd Avenue
Miami 45, Florida
FR 1-1475

ALLEN B. WILSON
Power-Ful Displays
100 East 10th Court
Hialeah, Florida
TU 5-1644

MURRY WORONER
WAME-Chamber of Commerce
Miami 32, Florida
FR 3-5533

W. GRAY WRIGLEY
Adcraft, Inc.
4015 Aurora Street
Coral Gables, Florida
HI 4-4943

BRADFORD WYCKOFF
213 N. E. 2nd Avenue
Miami, Florida
FR 4-7455




Y

W. HUBBELL YOUNG
The New York Times
519 Dupont Plaza Center
Miami 32, Florida
FR 9-1601




Z

L. L. ZIMMERMAN
WCKR-Box 38-M
Miami 38, Florida
HERB ZUCKER
TV Guide
2300 Coral Way
Miami, Florida
HI 5-3688

GUY ZWAHLEN
6340 West 8th Avenue
Hialeah, Florida
TU 7-4242






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YOUR BEST JET BUY! Mo).7 Er; TOr FLORIDA'- m. I...
. -n rir l d. ..hr I -, i T -, I.. j F r:r C a I. n r l iq r.i
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business In Miaml...

Advertising, a twelve billion dollar industry in the United States, has become a major component of the
Greater Miami business community. Articles on the following pages briefly describe the advertising agency,
media, production, and related services which comprise the heart of Miami's growing advertising industry.


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fishing, boating
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REAUIN IAI ATR


\







RESORT ADVERTISERS

REACH THE SPENDERS

IN HOLIDAY'S PAGES
Plenty of people in a few big
cities can scrape up the price
of a quick trip to your resort.
Advertise to them often
enough, and you keep your
rooms filled. But can you
afford to keep selling full
houses of high-turnover, low
spenders? Your advertising
becomes more profitable
when you concentrate on the
people who come oftener,
stay longer and enjoy your
choice services . people
who select from your best
menus, patronize your bar,
use your recreational facili-
ties. You reach these prime
prospects in Holiday. Holiday
is read by an unmatched
audience of people who go
places-over 900,000 well-to-
do families who take more
than two million pleasure
trips each year. With incomes
nearly double the U. S. me-
dian, they can afford "holi-
day living." They look for
extra comforts, special con-
veniences. They are willing
to pay for them. Find out how
little it costs to join the hun-
dreds of resort advertisers
who use Holiday's beautiful,
exciting pages. Details on
rates, closing dates and how
to fit Holiday space to your
own needs may be obtained
from C. J. Narvell, Holiday,
805 Peachtree Street, NE,
Atlanta, Ga. TRinity 6-5724.

HOLIDAY MAGAZINE














I HEN you consider that just
37 years ago Miami had no
advertising agencies at all
. and that only twenty years
ago there were but five or six of
any kind . then the present size,
influence, and status of the adver-
tising agency business in South
Florida is indeed impressive.
Agencies came late to Miami sim-
ply because until the Forties Miami was almost
totally a resort town . and a winter resort at
that. The combination of air conditioning and
low-cost air transportation quickly made Greater
Miami a year 'round tourist center, and this, in
turn, helped triple the number of agencies in a
matter of four or five years.
But real solidity began to come into the local
agency picture only as Miami has become in re-
cent years far more than a tourist mecca. Its
rapid rise as an air transport center, as a light
manufacturing center, and as the distributing
point for a consumer market of more than two
million people has created advertising accounts
by the score. And instead of being strictly sea-
sonal, many of these are of the type with which
agencies can grow and thrive and whose pros-
perity is not dependent solely on how miserable
the weather is in the North each winter.
Today in the Greater Miami area there are
more than fifty ad agencies listed in the telephone
directory, and at least half of these can certainly
be considered to be qualified advertising agen-
cies, rendering a multitude of services to some
several hundred clients. While the number of
persons employed by local agencies is not great,
the amount of billing which these agencies han-
dle each year is an impressive and fast-growing
figure. Best estimates are that our agencies will
have handled more than thirty-five million ad-
vertising dollars in 1960.
The average agency staff has steadily in-
creased with the market's growth. The rapid
rise of competition and complexity of modern-
day selling has produced a multiplicity of market-
ing services to properly handle bigger and better


clients. In Greater Miami, the one-man-band
type of agency service is rapidly giving way to a
fully-staffed, departmentalized operation that is
equipped to provide comprehensive advertising
and marketing services.
... A milestone in agency maturity was reached
three years ago when the Greater Miami Asso-
ciation of Advertising Agencies was formed.
Basic aims of this thriving organization are three-
fold:
1. To help maintain the high standards of
the advertising profession.
2. To promote a better understanding and
relationship among advertising agencies,
clients, suppliers, and other members of
the advertising profession.
3. To encourage the recognition of adver-
tising as an essential element in the free
enterprise system of the American way of
life, and to enhance the advertising
agency system by fostering favorable
recognition on the part of the business
community and of the general public.
The GMAAA has adopted a Standard of Prac-
tices and its members subscribe to a Code of
Ethics. This code is based upon the premise that
mutual confidence and respect between agency,
clients, media, and suppliers is the basis for sound
and mutually beneficial operations.
Membership in the GMAAA now stands at
twenty-four agencies serving South Florida, with
the expectation that several more agencies will
join the ranks very shortly. It is estimated that
member agencies place more than 85 % of all the
agency-originated advertising in the area.
Recognition of the association as an important
factor in the advertising field has increased
steadily, as it has made its influence and activi-
ties felt in various phases of the community. A
major step in the GMAAA's growth took place
early in 1960 when it was decided to establish
the position of Executive Secretary on a paid
basis. Frank Jaffe was hired soon after, and his
activities as both an advertising man and an
attorney, combined with his longtime acquaint-












ance with the area, has already benefited the as-
sociation's members greatly.
Today's GMAAA office activities include
credit reports, an employment service, counseling
on various management matters, the maintenance
of liaison with representatives of local media-
including newspapers, TV and radio stations, and
outdoor firms-and with the printing industry
and other key suppliers.

Climate attracts top-calibre talent
Time was when an advertiser expanding be-
yond the local market felt he must look to New
York or Chicago for an agency adequate to serv-
ice his growing needs. But, in the last few years
the rapid growth of the Florida market plus the
magnet of Miami's famed year 'round living at-
tractions have brought to the agencies of the
area a wealth of the finest talent imaginable.
Today you can run down the roster of any full-
fledged agency and discover that at least half
the key people have migrated here from key
positions in leading agencies of northern cities.
Usually the "rat-race" of Madison Avenue has
been too much for a decent family life ... or else
some member of the family has suffered so from
the rigors of northern winters that Miami's sunny
climate has caused the big move to be made. The
result has been a tremendous gain in prime
talent and priceless experience for the agencies
of this area. And doubtless it will continue to be
this way, for there are countless key people in
northern agencies just waiting for a chance to
come south. Many are willing to take the drop
in income that such a move usually means-espe-
cially now that accounts here hold an excellent
potential for future development.

Agency service versatile-and growing
The challenge to match growing advertisers
with the services needed to help them-and hold
them-has seen the development of a versatile
and diverse group of agencies here. A half-dozen
branch agency offices of New York and Chicago
agencies are flourishing in Miami, along with
more than a score of well-staffed independent
agencies. Several of these independents have
affiliated with national networks of advertising
agencies, in order to provide their clients with
branch office facilities in a majority of the key
markets of the United States.


The spectrum of accounts handled has spread
from being mostly hotels and resort municipali-
ties to a broad range of categories. These now
include advertising for scheduled airline systems
(national and international) . consumer goods
distributed throughout the United States in drug
stores, food outlets, hardware stores, furniture
stores, department stores, variety stores, and
other retail outlets .. advertising for many kinds
of building products, both regionally and na-
tionally . advertising for all kinds of tourist
attractions . for financial institutions of many
types . .for land developers operating on a na-
tional scale . for some of the nation's largest
builders . for large regional distributors of
many kinds of consumer goods . for food and
restaurant chains . for manufacturers of boats
and marine equipment . for electronic manu-
facturers in both the consumer and industrial
fields . and for many other businesses selling
their goods and services in every part of the
country-and in some cases in nearly every part
of the free world.

A promising future
This year has been something of a shakedown
year for the area-and for ad agencies, too. Much
of the boom psychology has been replaced with
a more mature, and slightly more conservative,
outlook for the future.
This is all for the better. Everyone believes
Greater Miami will continue to grow that it
will continue to attract new and more substantial
advertising accounts. While rate of growth may
be less spectacular than in the immediate post-
war years, agencies can look forward towards a
healthy maturing of the economy, and ultimately
towards the development of more substantial
types of accounts.
The certain continued growth of this area, plus
the increasing outreach of our agencies in serv-
icing accounts all over the state and in many parts
of the Caribbean, makes for a promising future
indeed-one which the agencies themselves can
help assure through their own creative and mar-
keting efforts.















'


The Bishopric. Green
Fielden, Inc. Building
on S. W. 3rd Avenue


g , i t.5.,
6m - .


Grant Advertisin gj.1


Grant Advertising, Inc.
on S. W. 131h Street


ma
rca:


On the left, Art Studio scene and below, Agency-Client
Meeting at McCANN-MARSCHALK CO., INC.


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"TV GUIDE'S Selective Viewer
readers try, much more than the
average consumer, to act rationally
and intelligently. They look around
eagerly for factual guidance, for
instruction as to product merits.
Much of this they find in advertising."*


That's one reason Fuchs Baking
Company and 57 other Florida
advertisers turn to America's
biggest weekly to sell their products.
Why don't you?


GUIDE
*TV GUIDE: A Study In Depth-Dr. Burleigh Gardner.


YES DEARIE, I'M FLYING SOUTH
FOR THE WINTER! NO DEARIE,
NO NEED FOR ALL THOSE BROCHURES!
I ALWAYS FIND A LOVELY SPOT
THROUGH 1olliCidal FIare
IN THE WALL STREET JOURNAL
YES DEARIE, EVERY THURSDAY...
RESORT AND TRAVEL SECTION!
ADVERTISING OFFICE
WRITE I'J CALL 1 Il E i...;,, l M .] m :.2 fli


I.________ __


"REPRESENT: to present
or picture to the mind;
put clearly before the
mind."
The above is Webster's
definition but ours goes
much deeper.
Good newspaper repre-
sentation is the accurate
transmittal of facts and
figures, full knowledge of
the markets served by the
specific newspapers, ethi-
cal business practices and
the desire to serve the best
interests of advertisers and
agencies.

McASKILL,
HERMAN &
DALEY, Inc.
4014 Chase Avenue
Miami Beach, Florida
Phone: JE 2-1715

Representing: NEW YORK HERALD TRIBUNE,
COLUMBUS (OHIO) DISPATCH, MINNEAPOLIS
STAR AND TRIBUNE, DES MOINES REGISTER AND
TRIBUNE, BUFFALO COURIER EXPRESS, TORONTO
TELEGRAM. WASHINGTON STAR, PROVIDENCE
JOURNAL-BULLETIN.














SEN YOU TALK about
Media in Miami, and its
record of growth, you
O should also talk about population
in order to get things in proper
perspective.
In ten years the Miami Metro-
0 0 politan Area (Dade County) has
.i^ ~ grown from 162,000 households
to 282,000 and in population
from 529,000 to 915,000. This is a tremendous
growth story and already Miami must be ranked
within the top 25 metropolitan areas of the
United States.
Media facilities have kept pace with this popu-
lation surge. The adjoining graph quickly visual-
izes the way four major media have grown in
order to provide business and industry a means
of reaching Miami's consumers through adver-
tising. There is no doubt that the media facilities
are available in this market for any scale adver-
tising job.


Newspapers have consistently saturated Miami's
population over the past ten years, although there
seems to be a narrowing of the gap between house-
holds and circulation. This is not unusual, how-
ever, since the bigger a market becomes, the more
competition there is by other media and perhaps,
more important, increased competition from subur-
ban newspapers.
This graph would appear to show newspapers
in a more favorable light than the other three
media, but we should not overlook the duplication
factor (which we have not attempted to estimate)
between the morning and evening newspapers.
Quite possibly, after accounting for duplication, we
might find that newspaper coverage of households
is closer to 90% than it is to 112% as the raw
figures show. Nevertheless, the morning Herald
with 210,000 circulation in Dade County and the
evening News with 107,000 give excellent cover-
age of the Miami Metro Area.


300,000 1 I 1,951-1960 n 3175,000
282,000
S277,000
265,000
DA95 229,0rULATION 255,000
200,000












Daily Outdoor
Newspaper Radio Coverage of
Households Circulalion TV Homes Homes Households
JANUARY 1951 162,000 222,000 29,000 152,000 152,000
1952 172,000 229,000 57,000 162,000 162,000
1953 183,000 241,000 94,000 172,000 172,000
1954 204,000 253,000 114,000 196,000 192,000
1955 220,000 268,000 148,000 211,000 207,000
1956 229,000 284,000 182,000 224,000 215,000
1957 236,000 301,000 200,000 231,000 222,000
1958 246,000 306,000 218,000 241,000 231,000
1959 269,000 313,000 244,000 264,000 253,000
1960 282,000 317,000 255,000 277,000 265,000










Television shows the most dramatic growth, since
it is a relative newcomer to this market as else-
where in the United States. TV started with one
station in 1949 and ten years later the medium
achieved 90 % coverage of Miami.
WTVJ, Channel 4, was first in the market in
1949 and was followed by WCKT, Channel 7, in
1956 and WPST-TV, Channel 10 in 1957.
All three networks are represented in Miami-
WTVJ 4 (CBS)
WCKT-7 (NBC)
WPST-TV-10 (ABC)
1 1 ll ..


II'rr~--Z1~L~I~ _-- ~
Radio over the past ten years has always satu-
rated the market in terms of those homes equipped
with radio sets. Even so, this has improved in the
last five years to a point where radio has achieved
98% coverage.
Miami has every kind of radio-ranging from
rock n' roll through easy listening to classical
type music. ABC, CBS and NBC networks are
represented in the market by WAME, WKAT and
WCKR respectively. Mutual is not currently affili-
ated with any Miami station. There are 12 AM sta-
tions, including one Negro, and six FM stations.
Two of the stations are daytime only-WVCG and
WMBM (Negro). (WAME, currently daytime
only, is scheduled to go full time by the end of
February.)


STATION
WAME
WCKR
WGBS
WINZ
WKAT
WMET
WMIE
WQAM
WSKP
WVCG
WMBM
WFUN


POWER
5,000 W (ABC)
5,000 W (NBC)
50,000 W
50,000 W
5,000 W (CBS)
250 W
10,000 W
5,000 W
250 W
1,000 W
250 W (Negro)
5,000 W


ESTABLISHED
1958
1926
1939
1946
1937
1954
1947
1920
1947
1948
1949
1947


31M A IUlN rvw K iJ I O ,ln
WAFM 17,575 W 1959
WCKR 50,000 W 1959
WGBS 18,000 W 1948
WMET 13,000 W 1948
WVCG 18,500 W 1958
WWPB 9,200 W 1948



Of the 12 AM stations now serving Miami, only
four were here before the end of World War II
(WCKR, WGBS, WKAT and WQAM). All the FM
stations are post war.
Outdoor does not have to depend on people to get
coverage of a market since coverage only depends
on how well a showing is set up. Recent research re-
veals that throughout the United States a # 100
showing will achieve a 94 % coverage of car-owning
families. What's more, in a month's time these
families will be exposed, on the average, 21 times.
The Donnelly Advertising Corporation, largest
poster plant operator in Miami, provides outdoor
facilities from Pompano Beach to Homestead, tak-
ing in both Dade and Broward Counties. Donnelly
came into the Miami market in 1952 and acquired
the Packer Company, which previously had been
the largest in this area.
The outdoor poster medium continues to im-
prove with the availability of new boards and a
larger and larger number of locations. Painted
bulletins have become a big factor in this outdoor
market and a relatively new use of the medium is
the rotary system. Both Webster Outdoor and E. B.
Elliott have rotary plans.


I












While media facilities have kept pace with
Miami's swelling population, some might wonder
if Miami media compares favorably with older
markets of comparable size such as Atlanta and
Houston. Business and Industry have long since
recognized the importance of these markets while
they still sometimes continue to underestimate the
great Miami Market.
In the next chart, we've placed Miami, Houston
and Atlanta side by side and given a quick compari-
son of how each rate in terms of coverage and cost
of reaching their respective markets.






EFFECTIVENESS OF MAJOR MEDIA IN REACHING

AND COVERING THE MARKET

MIAMI AS COMPARED TO HOUSTON & ATLANTA


This chart is not meant to be comparative in
terms of media-it was constructed to compare
how well each medium serves each of the three
markets.
For instance, theoretical household coverage by
newspapers is higher in Miami than in either
Houston or Atlanta. Houston's cost of delivering
1000 lines of advertising to each 1000 subscribers
is considerably higher than the other two cities.
Miami is somewhat higher than Atlanta, but still
well in line.
A popular fallacy is the notion that Miami news-
paper circulation (in contrast to other markets)
distributes excessive circulation outside the Miami
market. The following table disputes this, we be-
lieve. and at least would indicate that Miami is
similar in pattern of cireIlation to Houston and
Atlanta.


METRO AREA


POPULATION
HOUSEHOLDS


MIAMI HOUSTON ATLANTA
915.000 1,212,000 975.000
282.000 362.000 280,000


1. NEWSPAPERS
SMajor Dailies
C;rc. in Metro Area
Coverage
Total Circulation
Cost 1000 Ii All Papers
Cost 1000 li 1000 Circ.


2
317,000
112%
433.000
S 1,250
S 289


2. TELEVISION
# Stations 3
;TV Homes in Metro Area 255,000
Coverage 90%
Total Homes Using TV IPrime Time) 218,000
Aug. Cost '20 Sec. Spot on All Stations $ 674
Cost 20 Sec. Spot.. 1000 Homes
Using IV $ 3.09


3
389,000
1079b
506,000
S 1,690
S 3.34



3
326.000
90%
259,000
$ 805


Total Daily Metro
Circulation Area


MIAMI
Herald (M)
News iE)
Total

HOUSTON
Chronicle iE)
Post IM)
Press IEl
Total

ATLANTA
Journal (El
Constitution (M)
Total


2
289 000
10300
459,000
$ 1.150
$ 2.51



3
255,000
91 %
226,000
S 785


298,000
135,000
433,000


196,000
208,000
102.000
506,000


260,000
199,000
459,000


210,000
107,000
317,000


153,000
151,000
85,000
389.000


169,000
120,000
289,000


% Other %


70% 88,000
79 28,000
73% 116.000


43000
57,000
17,000
117,000


91,000
79,000
170,000


In addrion. Brovard County is considered by many Miami advertisers as
part of the total marker they want to reach with advertising. The Herald
averages 39.000 circulation and The News 13,000 circulation ;n Broward.
Added to the metropolitan circulation, the percent of total circulation then
becomes-


S 3.11 $ 347


Herald
News
Total


84%
89%
85%


3. RADIO
#Mojor Stations
SRodio Homes in Metro Area
Coverage
Total Homes Using Radio tPrime Time)
Avg. Cost 20 Sec. spot on All Stations
Cost 20 Sec. Spot. 1000 Homes
Using Radio



4. OUTDOOR
; Homes Reached in Metro Area by
I100 Showing
Coverage
Total Daily Circulation
Pro Rated Daily Cost #100 Showing
Cost 1000 Circulation


11 9 10
277,000 359.000 276.000
98?% 99% 99%
78,000 87,000 61,000
$ 150 $ 153 $ 142

S 1.92 S 1.76 $ 233


265,000
94%
903.000
$ 180
$ .20


340,000
940/
805,000
S 89
5 .11


In television. all three cities have excellent TV
covelrage-91l'" t.' 91';. btit it \\%oll.l seem that
l ianii anil HOuitoin plro\ide a more efficient prime
time buy than Atlanta. C'ost-per-tlhousand \ii.\\ers
is considerably higher in Atlanta.
hMiami al-,o cdi:e, \v el in radio. All three cities get


263,000
94%
454,000
$ 84
$ .19


I'
























98%-99% coverage in households-Houston de-
livers radio audience at a lower cost-per-thousand,
but Miami is not far behind and much more effi-
cient than Atlanta.
With Outdoor, coverage is similar in all markets,
but Houston has the lowest cost-per-thousand cir-
culation. Miami and Atlanta would appear to be
out of line in cost-per-thousand, but in this instance
you'll find it wise to look further.
Physical characteristics of a market can in-
fluence cost drastically. For instance, some mar-
kets have concentrated population with a very small
number of main transportation arteries. Miami, on
the other hand, is spread out between Fort Lauder-
dale and Homestead with a great many important
arteries.
Houston's # 100 showing consists of 60 panels
-Miami's 72 panels. But, even more important,
Miami's 72 panels include 60 illuminated boards
while in Houston it's 20 illuminated and 40 non-
illuminated. In addition, rental fees are high in
Miami and this can also influence the cost for an
outdoor showing.
On top of this, Miami's 903,000 daily circulation
with a # 100 showing is expected to jump to well


NEW MIAMI HERALD BUILDING SCHEDULED FOR COMPLETION IN 1962

over 1,000,000 when new audit figures are released
shortly after the first of the year.
In summary, Miami media facilities provide
every opportunity for the advertiser, to do the job
efficiently. They compare more than favorably
with other cities in its population range.
On top of this, Miami media are not old and
stodgy or in a rut. On the contrary, they're compe-
titive, high spirited, merchandising minded, and
conscious of the job they've done, are doing and
will have to do to continue to keep pace with the
fastest growing area in the United States.
Sharing the picture with the four major media
we have discussed are a multitude of other adver-
tising media such as bus cards, taxi posters, trans-
portation terminal displays, airplane banners,
theatre screen, suburban and shopping newspapers,
direct mail, bus benches, telephone directories,
magazines, trade papers, circulars, and others.
The continuing search for new, different, better
ways to be competitive in advertising has fostered
the growth of all these media. And, in turn, Miami
media will serve to foster the growth and maturity
of the great Miami market.


MIAMI NEWS BUILDING COMPLETED IN 1957













A GOOD LOOK at today will
give us a good viewpoint for
our look into the future for
the graphic arts industry. Progress
has been made in the past year in
several important segments of the
graphic arts industry, in the Miami
area.
In the past year, a long-time
loophole in our production facili-
ties has been closed with the establishment of
Miami's first complete electrotype foundry. The
Geiger Electrotype Company has rounded out its
operation with the installation of molding tanks
and complete plate-making equipment. Prior to
this, the nearest plate-making plant was in Jack-
sonville. Now it is possible to get same-day service
here in Miami. Due to the time element, most pro-
duction people have shied away from foundry
lockup and have relied upon paste up and complete
engraved plates for all ad work. A change in think-
ing and operation are required to fully utilize the
facilities of a local foundry. Foundry lockup is
added to the typographers' responsibility-the art
director and production man must gear their think-
ing to foundry makeup. But the flexibility and
vastly improved type reproduction makes foundry
lockup a definite improvement in our production
facilities.
Prediction for 1961-Look for a steady in-
crease in the foundry lockup type of ad makeup
and an increase in plastic and rubber plate-mak-
ing facilities in 1961.
The year of 1960 saw the addition of two new
names in the photo-engraving industry Color-
graphic Photoengravers, Inc., (a new organization
formed in February) and Vision Photoengraving,
Inc. Vision comes from the merger of two well-
known and respected engravers-Miami and Flor-
idian. Moves of this kind can only be viewed as a
sign of progress for the graphic arts industry.
In the past year, the use of copper for newspaper
halftones took a definite upturn. Accompanied by
a service speed-up, 24-hour service on copper is now
almost matter of fact. Zinc powderless etching
made good strides during the year and has now
reached a point where it is almost the exclusive
zinc engraving method.


Prediction for 1961-Introduction of copper
powderless etching on the same basis as zinc.
Look for an increase in four-color wet proving
facilities. And finally, the construction of
Miami's most modern engraving plant-a build-
ing designed specifically for the manufacture of
engravings.
Not all the highlights of 1960 can be classed as
progress. The offset printing plants have been
involved in labor difficulties for a number of
months. Offset represents a large segment of the
printing industry in this area. Status quo describes
this part of our industry. However, silk screen
business has seen the addition of another plant
featuring a modern automatic silk screen press.
Prediction for 1961-Settlement of the offset
strike with improvements in quality, service and
press availability. Important improvements in
materials and methods in silk screening.
The first six months of 1960 showed good prom-
ise for a bright year. However, the normal summer
slump carried over just a little too far. It will not
be thought of as one of our better years but it could
have been worse.
Leaders in the industry have been asked for their
1961 predictions. They responded as follows:


JOE GEIGER,
GEIGER
ELECTROTYPE
COMPANY


I

"Future of Graphic Arts in the area should be
unlimited but will probably advance at a slow pace.
It will be unlimited because as the area is ad-
vancing, industrially and through tourism, we must
hold onto our progress by telling the world of our
abilities and natural resources. Only through the
media of the printed word or picture can this be
properly done. Not as a fleeting glance at tele-
vision or a split-second sound on radio, but a long-
(Continued on Page 34)


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AINiUAL REPORTcNG
ANNUAL REPORT I---


NATIONAL
FLORIDA
WINTER VACATIONS


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MIAMI
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lasting piece of material to be analyzed again and
again, and used as reference as long as desired.
"The advance will be slow because the unstable
enterprises are being replaced by sound economic
investment which demands complete investigation
of markets and their ability to be maintained on a
secure basis. This is a slow process but the result
is a firm economy of high standards and the
Graphic Arts will tell the story and keep it told."




e JACK SHAFFER,
JACK SHAFFER
JACK SHAFFER
S' ADVERTISING
h TYPOGRAPHY, INC.



"Miami has already attained a high position
among major American cities for the excellence of
its typography; we are an established typographic
center. During 1961, we will increase our already
impressive volume of out-of-city business-from
Florida, from the Eastern seaboard, from the
Caribbean and Latin America-as Greater Miami
becomes a focal point for trade, business and adver-
tising. Miami typography will inevitably increase
its facilities, its services-and its reputation-in
1961."


PETER DUSCHEN,
ENGRAVERS, INC.


"Photo Engraving business and economy of the
area looks bright for 1961. This is primarily due
to the growth of Miami as a national market. Local
services, facilities and products are being adver-
tised and promoted on a national basis. The Graphic
Arts industry has benefited from the upgrading of
the Miami promotional efforts and will continue
to see improvement through 1961."


r gWINSTON
< ANDERSON,
MIAMI POST
PUBLISHING CO.



Youthful vigor and alertness will be the key to
success in the printing industry in 1961 and the
years that follow.
We are only now emerging from a period of
pioneering-a period which brought national rec-
ognition in the production of quality color-eco-
nomically. Testimony to this are the millions of
color promotion pieces used annually in the crea-
tion, support and development of our tourist eco-
nomy. The manufacturing facet of our area is
also realizing the importance of color when trans-
lated in terms of sales of their products.
Reviewing the past 10 years, we have seen print-
ing facilities expand not only to meet the require-
ments of our immediate area, but to reach out to
new markets both statewide and in Latin America.
Currently ranking above the national average
in both number of plants and employees, the print-
ing industry of Dade County will continue this
growth trend. Management is alert to new proc-
esses and techniques; the pride of craftsmanship
is becoming a fetish. In truth, we are still proving
ourselves . and in so doing, we offer the printing
buyer that extra measure of both quality and
service.
It must be noted that this success in the printing
industry was not a "bootstrap" operation but
rather a melding of the talents and teamwork of
the entire graphic arts profession.
Looking ahead, we know we have a winning
combination. We are proud to be a part of this
team and wish to recognize the fine efforts of the
Advertising Club of Greater Miami for presenting
our story in this edition of Advertising/Miami/
1961.


rt














HOWARD BRANSTON,
PERFECTION INC.





"The silk screen industry will reach a new promi-
nence in 1961.
"One of the lesser understood of the Graphic
Arts, silk screen printing will blossom forth with
new techniques, machinery and revolutionary
paints that will permit an even greater variety of
creative production in 1961.
"This improvement should bring with it an ex-
pansion of the South Florida market to include
some of the Latin American countries, where facili-
ties are lacking but advertising needs call for the
flexibility and economy of the screening process."




RALPH B. ROSE,
RALPH B. ROSE
POSTER
PRINTING, INC.



"Silk screening in 1960 was quite a year for
many of us, inasmuch as it was a political year.
"The year of 1961 should be good for established,
and larger screeners, but streamline production
will be necessary to insure an increased share of the
business."




Miami has come of age from a production stand-
point. Our facilities and services have reached a
high degree of professional quality.
The art field is well represented and serviced
with competent studios capable of preparing art
and mechanicals to the most exacting demands and
specifications. Supplementary services for stats


and prints give an excellent backing to the studios.
The engraving business has achieved a "big city"
approach to the needs of our graphic arts industry.
From the lowliest zinc line cut to a set of four-color,
wet-proved, plates, all can now bear the "made in
Miami" label and union bug. Engraving is a pro-
gressive, firmly established segment in the Miami
production facilities picture.
Electrotyping is now a self-contained Miami
operation. Improvement in foundry services can be
considered an eventuality.
The offset lithographer represents the largest
part of our industry; from the small multi-lith to a
giant web press, an assortment of press sizes are
available to fit just about any imaginable type of
printing. Die-cutting, mounting, and complete
bindery facilities are available to Miami printers.
The Miami silk screen printers present a fine
source of point-of-sale material ranging from very
small run folders in full color to complicated action-
type counter displays. Silk screening should not
be looked upon as a small run vehicle. Witness the
millions of pieces produced in the recent political
campaigns.
Twenty-four-sheet posters in halftone and dayglo
are an important stock-in-trade for our silk screen
men. Automatic equipment and fine craftsmanship
have made silk screening an important factor in
keeping printing business in Miami.
Our direct mail people are capable of supplying
the needs of any advertiser in this area. The many
facets to the complete production picture are avail-
able here in Miami. Photographers, model agencies,
premium houses, paper and ink suppliers, free-
lance artists and the many other services too nu-
merous to mention, are at the production man's
beck and call to complete that "different" job right
here in Miami.
A local source for plastics to be used in store
fronts, interiors, point-of-sale and outdoor adver-
tising is now available in Miami. An often neglec-
ted facet of our business can now be brightened
and our creative imagination challenged by the
versatility and color of translucent plastic. This
plastic combined with flourescent lighting makes
a strong selling tool. As in any phase of our busi-
ness, a local source, available for prompt action,
is of great importance. Sun Plastics, Inc., fills this
gap in our local supplier setup.
1961 will point up an expansion and improve-
ment in our already fine production facilities.








FUN...


UNRAVEL


FLORIDA POWER & LIGHT COMPANY


WILLIA~I IN SPIRE, INC.
.-Z~/f4/ eu./JfQ.


61 GIRALDA AVE.
CORAL GABLES
HI 4-8337


PETER FINNEY
COMPANY, Inc.


S"Advertising That Sells
% -At a Profit"


529 WEST FLAGLER STREET
MIAMI FRanklin 9-6581




WE
HAVE
TWO WEBS
Two web-fed offset presses allow us to
turn out really big printing runs. In fact,
we do printing for large corporations all
over the country. Get in the swim!





LITHOGRAPH COMPANY, INC.
2215 N.W. 2nd AVE. FRanklin 7-4926


I- I II 4 I~ _















Public Relations
and its inseparable handmaiden
Publicity, is indeed a powerful
partner of advertising in the Mi-
ami area. The PR-Publicity organ-
ization is no longer a small unit
within the advertising framework
-today there are almost as many
independent publicity and public
relations firms listed in the Dade County telephone
directory as independent advertising firms.
More and more leaders in industry have come to
realize that public relations is an important phase
of their merchandising program, and is, as BUSI-
NESS WEEK magazine put it "firmly ensconced
in the superstructure of American business."
However, it has taken a number of years for
public relations, particularly in the Gold Coast
area, to throw off the aura of "press-agentry" which
has clung to it since the early boom days. Only
recently has it assumed the serious aspect in South
Florida which it has had in other areas for some
time.
Since this change of "image," if we may use the
term usually reserved for clients, public relations
has begun to come of age in the Miami area, and
it is now represented by many excellent and expert
practitioners. These range from the one or two
man office, to the largest organizations of 20 to 25
people. Each type of PR firm has its place, and
each, generally speaking, does a conscientious and
complete job for the clients represented.
There has been some doubt in the past that
Miami, located as it is at the tip end of a peninsular
land mass somewhat remote from the mainland of
the United States, could ever thrive as a focal point
for more than a very few PR firms.
Several factors seemed to work against any im-
portant expansion.
One, no major industries were centered here.
Two, communications between client and agency
were complicated. Three, contact with media was
lacking, outside of local newspapers, television and
radio.
These objections are no longer valid. More major
industries are coming into the state and bringing


administrative units with them. Location is no
longer of prime importance. Today's industry is
scattered all over the United States, with the excep-
tion of the very heavy industries requiring sites
near ore sources or unusual transportation.
Communications are so improved that distance
no longer impedes the transaction of business, or
coordination of planning between client and agency.
Air travel is rapid and regular, and face to face
meetings can be consummated, from one end of the
country to the other, in a matter of hours. Contact
between media and agency is equally simplified.
All these factors work together to remove the
old objections, on the part of major industries, to
having their agency in Miami or Miami Beach.
There is no valid reason why Miami and Miami
Beach should not become the Madison Avenue of
Southeastern United States.
South Florida is now the mecca for media people,
as well as industry leaders. They vacation here,
and many visit here regularly. More and more
industry offices are being established here as Latin
American trade expands, coinciding with extension
to, and new development in South and Central
America and the Caribbean. Inevitably Miami will
be the center of this trade for the entire United
States.
Miami also enjoys a unique position in geo-
graphic relation to the about-to-be-opened African
commerce. The newly-created countries of this im-
mense continent have an economic potential beyond
reckoning, once the formative pains are over. Here
again both public relations and advertising in the
Miami area should reap a rich harvest, if they are
prepared to meet the challenges to their talents
which the African nations will pose.
Publicity and public relations agencies in Dade
have just begun to grow. Some have already ma-
tured, professionally speaking, and are bringing
imagination and creativity to their clients' prob-
lems, rather than merely serving as order-takers.
They are operating in the higher plateaus of man-
agement-counseling, guiding, testing and bolster-
ing the sales program, and bringing the client and
his product to the public in the best possible manner
and form. They are doing these things on a national
or even international level, not just locally.


























& UelI


Where will you

look for


tomorrow's


customers?
No advertising agency can justify its existence by
merely writing good copy and preparing good art
work. Today, an advertising agency must be just
as familiar with the flow of goods as with the
flow of words . I e. merchandising.
If you suspect that you deserve bigger returns on
your advertising investment we will be delighted
to discuss the application of our merchandising
U know-how to your sales and advertising problems
CHARLES FRIEDLANDER ADVERTISING, INC.
2138 Biscayne Boulevard. Miami 31. Florida FR 1 7631 Charles Fnedlander. President

38


... not to tell you how to run your
business-just to help you find
more customers for it. Over 100
man-years of making people want
what our clients have to sell.
Successors to Miami's first national
advertising agency.


BEVIS
ASSOCIATES
ADVERTISING
Marshall E. Myler Edw. B. Hollingsworth
INGRAHAM BUILDING MIAMI
PHONE FR 9-2696


The dynamic growth of Florida brings a challenge
to those in the advertising agency field that can be
found in no other state. This growth also brings a
responsibility-to build the kind of service that makes
it unnecessary for any business or industry to look
outside the State of Florida for its advertising agency.

By keeping everlastingly at it, Florida Agencies
will build the best advertising service in the nation
-right here in Florida.


HEI2fRY OQUEDIrE AU, INIC.


JACKSONVILLE MIAMI TAMPA TALLAHASSEE


ADVERTISING


MEMBER AMERICAN ASSOCIATION OF


~z~


00


AGENCIES













The future is bright for those agencies with the
drive and spark which this modern age demands.
New problems require new thinking-and thought
is a commodity in which we here in South Florida
can deal as well as our older, perhaps more rigidly-
patterned Northern colleagues.
As they do elsewhere, the weak will fall by the
wayside here-but those who remain, and the new
agencies which will surely arise, have a most prom-
ising climate in which to operate-both from the
meteorological standpoint and from the economic.



Market Research

SOUTH FLORIDA'S population explosion since
1950 has brought with it a corresponding, if not
proportional, increase in the basic-service indus-
trial mix in the business community.
Informed business management needs facts-
economic, market, demographic and projective.
Complex patterns of consumer behavior, conflicting
"images", vectors of population movement, all point
to the need for the advice and direction of the
economic and market specialist as an adjunct to
management decision.
To meet this need in the business community,
five private, and one semi-private, organizations
came into being in Miami. Let us, then, look at the
aggregate market research function in the Miami
area.
As of November 1st 1960, these organizations
had a total employment of 63 and an annual payroll
approximating four hundred thousand dollars.
Two-thirds of this payroll might be classified as
"professional-technical". This category includes
economists, statisticians, psychologists, sociolo-
gists, analysts and writers. It represents, on the
average, slightly over 5 years of university training
and almost 8 years of direct experience in the field
of market research per employee. The remaining
one-third of the employment complement is neces-
sary clerical and maintenance.
To house this research activity almost 10,000
square feet of space is currently being used. This
works out to a work space of 10 ft. x 16 ft. per
employee. In this space will be found a complete
variety of specialized business machines and com-
plete automation devices.


Over and above the fixed payroll, there are "in-
terviewer payments" on an irregular and con-
tractual basis approximating $100,000 per year.
Thus, the market research function in Miami
represents a half-million dollar "industry" servic-
ing the business community of the area.
Dominating the research activity in Miami is
First Research Corporation. Founded in 1950 by
its present President Philip W. Moore and Earl
Travis Van Sciver, its average annual growth has
exceeded 30 %. Shortly after the first of the year,
First Research will be housed in its new building
with almost 10,000 square feet of operating area.
With a home office complement of 35 specialists
and branch offices in New Orleans and Philadel-
phia, First Research anticipates a continuation of
its present growth curve.
Next in size is the Bureau of Business and Eco-
nomic Research of the University of Miami under
the direction of Dr. Reinhold Wolff. With a full
time employee complement of 10, supplemented by
part-time services of U. of M. professors and stu-
dents, Dr. Wolff's section performs a vital service
to the institutional segment of the community and
the state.
Florida Business Research in Coral Gables, Lang-
ner Research Organization and A. E. Simons in
Miami each function as specialists in market and
economic research. McLaughlin Real Estate Re-
search functions primarily as a service to apprais-
ers and attorneys in real estate evaluation.
What of the future? There can be no doubt that
the use of market research will increase as a) the
business community becomes more complex and,
b) the recognition of need for it becomes more ap-
parent to the decision maker.
The concentrated skills of existing facilities are
capable of almost limitless expansion. The Dade
County business executive, advertiser, retailer or
manufacturer can avail himself of highly developed
research experience within reach of a local tele-
phone call. As a matter of fact, major concerns
outside the State of Florida are looking more and
more to Miami as one of the rapidly growing re-
search centers of the United States. Specific in-
terest in problems relating to tourism, land develop-
ment economics, community growth patterns, and
shopper motivation have made Miami's research
and consulting organizations known and quoted
broadly throughout the entire country.


39

















This page begins as complete a list as possible of people and organizations engaged in some form of advertising in the Miami Area.
and those firms which did not reply were reminded again. We apologize for any omissions, but time did not permit further cont
except where more than one category was requested. With the information available, we have brought the Directory up-to-date as oj
Advertising/Miami/1962 begins this Spring, we urge any qualified firms ]who were omitted to please contact Charles I
issues. Any changes in the current Directory should be made in the same manner as Moon as possible.

The Advertising Club of Greater Miami assumes no responsibility for errors or omissions.


Over 1100 Questionnaires were mailed,
act. No charge was made for these listings
f January 1, 1961. Since work on
Vhitebrook to insure their listing in future


HOITE M. AGEY
1451 N Bayshore Drive FR 1-4504
H M Agey, Pres; J M Agey, VP;
J M Eldredge, Sec-Treas
(See our ad page 42)
BAXTER & CRIM ADVERTISING AGENCY INC
230 Almeria Ave CG HI 8-1749
Albert R Baxter, Pres; Marie C Baxter, Sec
JEROME BEIGEL ADVERTISING INC
420 Lincoln Rd MB JE 1-7782
Jerome Beigel, Pres
BEVIS ASSOCIATES ADVERTISING
1140 Ingraham Bldg FR 9-2696-7
Marshall E Myler, Partner & Art Dir:
Edward B Hollingsworth, Partner & Media Dir
(See our ad page 38)
BISCAYNE ADV AGENCY, INC
1100 N E 125 St PL 9-8251
Alois J Siebein, Pres; Mrs Winokur, VP
BISHOPRIC/GREEN/FIELDEN/INC
3361 S W 3 Av FR 1-1475
Karl Bishopric, Pres; Jack I Green, Exec VP;
W Arthur Fielden, VP; Charles H Whitebrook, VP
Natalie Guerra, Media Dir;
Don Dewar, Prod Mgr; Bruce Roberts, Art Dir
(See our ad opp. page 14)
BLAKE & OSTROW INC, ADVERTISING
7630 Biscayne Blvd PL 8-1255
Walter R Blake; Irving Ostrow
BOGORAD & EHRHARDT, INC
1090 N E 79 St PL 9-5761-2
Jerry Bogorad, Pres; Arthur R Ehrhardt, VP
Dorothy R Jewell, Media Dir- Prod Mgr
BURG ADVERTISING INC
Penthouse of the Congress Bldg FR 1-5496
Julian I Burg, Pres; Ann Schmerer, VP
CARLEN ASSOCIATES
1553-D Sunset Dr CG MO 7-7214
Henry R Caretti, Exec VP; Frank Lento, Art Dir
CORYELL & ASSOCIATES, INC
61 Merrick Way CG HI 4-9889
James R Coryell, Pres; Stephen J Fisher, VP;
Stanley L Tait, Dir of Pub Relations;
William W Hinnant, Art Dir
DRAKE ADVERTISING INC
1090 N E 79 St PL 1-2421, 2, 3
Ben Robert Drake, Pres; Harry M Jobson, VP;
Helen Hall Barber, VP & Media Dir;
June Dunn, Sec: William L Ryan, Prod Mgr;
Milton Stark, Art Dir
JOSH ELLIS, ADVERTISING & PUB RELATIONS
1034 N W 22 St FR 7-2002
PETER FINNEY & COMPANY, INC
529 W Flagler St FR 9-6581
Peter Finney, Pres; Clo Stengel, Media Dir;
John Dowdle, Prod Mgr;
Henry Schubert, Art Dir
(See our ad page 36)


CHARLES FRIEDLANDER ADV, INC
2138 Biscayne Blvd FR 1-7631
Charles Friedlander, Pres;
Florian Raymond, Sec:
Frances Quayle, Media Dir;
Roger Rodgers, Prod Mgr & Art Dir
(See our ad page 38)
FRYKMAN ADV
2414 Galiano CG HI 5-2755
John B Frykman; Conrad T Frykman
GORCHOV ADVERTISING INC
350 Lincoln Rd MB JE 8-5521
Sidney Gorchov, Pres; Mary Gorchov, Sec
GORDON INTERNATIONAL ADVERTISING, INC
316 Roper Bldg FR 9-2764
Harry Gordon, Pres; Roger H Williams, VP;
Pedro Vidauretta, VP; Leon Epstein, Sec-Treas
Cathy Raines, Media Dir;
Martin Garber, Prod Mgr & Art Dir
GOTTSCHALDT & ASSOCIATES, INC
2505 Ponce de Leon Blvd CG HI 4-5739
Alan C Gottschaldt, Pres;
Kennenth J Goelzer, Exec VP;
Mrs Jacqueline Roban, Sec-Treas, Media Dir
& Prod Mgr
Richard Briefer, Art Dir
GRANT ADVERTISING INC
201 S W 13 St FR 3-6611
Will C Grant, Board Chairman;
Elliott Plowe, Pres; John A Dey, Exec VP:
R C Lipe, Media Dir;
C. Koch, Prod Mgr; Dick Shields, Art Dir
(See our ad page 10)
CHARLES ANTHONY GROSS ADV AGENCY, INC
901 N E 2 Av FR 1-8571
Charles Anthony Gross, Pres; John Crocker, VP;
Adele Surgeon, Treas:
George Bradley, Prod Mgr
HALPERN & HALPERN ADVERTISING AGENCY
6254 S W 8 St MO 5-2133
Paul D Halpern, Chairman;
Joan Halpern, Account Exec Dir
HARRIS & COMPANY ADVERTISING INC
809 Dupont Plaza Center FR 7-1751
Erwin Harris, Pres; Robert Buggeln, VP;
George Buchanan, VP & Art Dir;
Craig M Bowen, Treas;
(Miss) Jeri Miller, Media Dir:
Ralph Surrency, Prod Mgr
(See our ad page 4)
W RODGER HERNDON, ADVERTISING
1517 Alfred I duPont Bldg FR 1-4485
W Rodger Herndon, Owner & Media Dir;
Rodger D Herndon, Sales Dir
HILL & LINCOLN ADVERTISING INC
623 Brickell Av FR 1-4629
Spencer Hill, Pres; G Hill, Sec & VP;
Charles Baier, A E; Anthony Lampasso, Art Dir


HAL HOWARD ADVERTISING
2620 Biscayne Blvd FR 7-3283
Hal Howard, Owner
HUME, SMITH, MICKELBERRY ADV, INC
126 S E2 St FR 9-8453
David Hume, Pres; William C Mickelberry, VP;
August J Dorr, Chairman of the Board;
Vera Kruse, Media Dir;
Richard Hansen, Prod Mgr;
Carson Symmonds, Art Dir
ROBERT S HURWITZ, ADVERTISING
1775 S W 3 Av FR 1-4576
Robert S Hurwitz, Pres;
Linda Frisch, Media Dir;
Warren Greene, Prod Mgr;
Gryson Belknap, Art Dir
INTERNATIONAL MEDIA INC
1414 Ainsley Bldg FR 1-8631
Georgene Block, Pres; Morris Bernstein,
Sec-Treas: Arthur B Cohen, VP & Media Dir;
Gerald Bernstein, Prod Mgr;
Frank Fong, VP & Art Dir
KEYES MADDEN & JONES ADVERTISING
Penthouse, Ainsley Bldg, 14 N E 1 Av
FR 1-2507
Jack Wood, VP & Mgr;
Joanne Joyner, Media Dir;
Ken Gilbert, Prod Mgr;
Tony Lampaso, Art Dir
KNICKERBOCKER ADVERTISING CO, INC
6986 Abbott Av MB UN 6-1694
Robert Mernit, Pres; Sally Marsh, Prod Mgr
LEEDS ADVERTISING AGENCY
600 Dade Commonwealth Bldg FR 7-2324
Jack Leeds, Owner
LIPMAN ADVERTISING COMPANY
P 0 Box 281, N MB Wl 5-3991
Lou Lipman; Herb Lipman; Bob Lipman
LONG ADVERTISING AGENCY, INC
815 W Flagler St FR 4-8169
John B Long Jr, Pres; Albert E Hunt, VP &
Prod Mgr: I M Hartlein, Sec-Treas & Media Dir;
Robert E Clay, Art Dir
McCANN-ERICKSON CORP (INTERNATIONAL)
100 Biscayne Blvd, S FR 9-2821
George H Giese, Sr VP
McCANN-MARSCHALK COMPANY, INC
100 Biscayne Blvd, S FR 9-2821
George H Giese, Sr VP; George Bremser Jr,
VP Mgr; Frank Baker, VP & Creative Dir;
Marilyn Treble, Bus Mgr; Andrew Purcell,
Media Dir; James Rice, Prod Mgr;
Rolf Jensen, Art Dir
(See our ad page 2)
McMICHAEL ADVERTISING, INC
299 Alhambra Circle, Suite 317 CG HI 5-1574
Curtis W McMichael, Pres


MILLCO, INC
924 Lincoln Rd MB JE 8-3817
Ezra Millstein, Pres & Media Dir:
G Sanderson Knaus, VP, Prod Mgr & Art Dir
MILLER, BACON, AVRUTIS & SIMONS, INC
Ainsley Bldg FR 9-2882
Sanford Bacon, Pres; Arthur H Simons, Se'c-
Treas; Hilliard Avrutis, VP; Mrs Olga O'Neill,
Media Dir; H Julian Eng, Prod Mgr & Art Dir
MODERNAGE ADVERTISING AGENCY
7255 N E 4th Av PL 7-0661
Martin Feinman, Pres; Miss Olga K Feinman,
VP; Arnold R. Weiss, Media Dir & Prod Mgr;
Alfred Tibor, Art Dir
ARTHUR R MOGGE, INC
150 S E 2 St FR 1-7686
Arthur R Mogge, Pres; Robert A Mogge, VP;
Samuel B Crispin, Mgr;
Jack Nelson, Creative Dir
(See our ad page 44)
BEN PATRICK ADVERTISING
2245 N W 21 Ter NE 5-0123
Ben M Patrick, Owner
PENINSULA PROMOTIONS, INC
2301 N E 171 St, N MB WI 7-3201
Daniel D Diefenbach, Pres;
Dottie Hoppen, Sec-Treas
JAN PLATT ADVERTISING
375 Alhambra Ct CG HI 5-3241
Janice M Platt, Owner-Operator
PROMOTION CONSULTANTS, INC
1673 N E 123 St NM PL 4-8686
Cy Goeld, Pres; "Tiny" Glidewell, Media Dir
& Prod Mgr
HENRY QUEDNAU, INC
534 Pan American Bank Bldg FR 1-8643
Henry Quednau, Pres (Tampa);
Frank Thomas, General Manager
(See our ad page 38)
LEO JAY ROSEN ASSOCIATES, INC
7630 Biscayne Blvd PL 7-8533
Leo Jay Rosen, Pres; Irwin Dushkin, VP
ROWLEY-GRAY ADV
529 W Flagler St FR 3-3603
A I SALTZMAN, ADV & SALES PROMOTIONS
S709 Chamber of Commerce Bldg FR 7-4796
A I Saltzman, Owner:
William Van Auken, Prod Mgr
SAUNDERS/WILCOX/BELL, INC
69 Merrick Way CG HI 4-7463
Joe Saunders, Pres; Samuel Bell Jr, VP;
Andrew Langford, Media Dir
E J SCHEAFFER & ASSOCIATES ADV AGENCY
1101 N E 79 St PL 4-5568
Edward J Scheaffer, Pres; James P Covalt, VP
& Art Dir; Murry Silvershein, Sr Acct Exec;
Virginia Griffin, Copy Chief; Beverley Kirven,
Media Dir; David Covalt, Prod Mgr


SCHWARTZ-GRAHAM ADVERTISING AGENCY, INC
940 Llincoln Rd MB JE 8-5478
A Jay Schwartz, Pres;
Beatrice Graham, Sec-Treas
MARSHALL J SIMMONS ADV ASSOCIATES, INC
251 N E 69 St PL 8-1116
Marshall J Simmons, Pres
SISSON & BARRETT, INC/ADVERTISING
1 Lincoln Rd Bidg MB JE 8-1306
Michael Sisson, Pres & Prod Mgr; Jordan
Barrett, VP, Treas & Art Dir; Helen Levine,
Sec; Dean W Young, Media Dir
SORIN-HALL ADVERTISING, INC
1177 N E 79 St PL 8-2515
Paul S Glass, Pres
WILLIAM M SPIRE, INC
61 Giralda Av CG HI 4-8337
William M Spire, Pres: Charles Danton, VP;
Mary B Spire, Sec-Treas; Eleanore N Walker,
Media Dir; Robert Malone, Prod Mgr;
Robert E Oxsalida, Art Dir
(See our ad page 36)
LOUIS K STEINER, INC
5384 N Miami Ave PL 1-5121
STERN, HAYS & LANG, INC
6820 Indian Creek Dr MB UN 5-0551
Leslie A Stern, Pres; William 0 Hays, VP &
Art Dir; Nat Lang, Sec-Treas: Clare Bruno,
Media Dir; Eli Workman, Prod Mgr
STUART-SCHWARTZ, INC
218 Alcazar CG HI 3-0438
Robert I Schwartz, Pres; Jan Palms, Media Dir
SUN ADVERTISING
4208 S W 8th St HI 4-3566
Mario Nunez, Dir
TALLY EMBRY, INC
458 Pan American Bank Bldg FR 1-3621
Tally Embry, Pres; Gifford Thayer, VP:
Nell Bauknight, Sec-Treas; E M Eisfeld,
Accts Mgr; Jack Buckholtz, TV & Radio Dir;
A N Cornwell, Prod Mgr;
Joseph Bennett, Art Dir
George Chamberlin, A E
(See our ad page 16)
J WALTER THOMPSON COMPANY
299 Alhambra Cir HI 5-1391
Albert I Cameron, VP & Mgr; Gordon Fletcher,
Copy Chief & Acct Exec; Oren S "Jack" Frost,
Art Dir; J J Kelleher Jr, Acct Exec:
Ethelyn Poole, Media Dir; Barbara N
Matkins, Prod Mgr
(See our ad page 8)
BERNARD TOCKAR ADVERTISING
2901 Collins Av MB JE 2-2511
PALMER TYLER AND COMPANY
Biscayne Plaza Bldg, Biscayne Blvd at 79 St
Palmer Tyler, Pres PL 1-3611
WADSWORTH & WALKER INC
5807 Ponce de Leon Blvd CG MO 1-8551
Ralph K Wadsworth, President
(See our ad page 61)


WAKES/SILVERSHEIN/WAKES, INC
Suite 229-B, 561 N E 79 St PL 4-1838
Ben Wakes, Pres; Eleanor Wakes, Sec-Treas;
Nanette Dervan, Media Dir; Ruth Armstrong,
Prod Mgr: Toni Wakes, Art Dir



FLORIDA-FOLDER-DISTRIBUTING CO
710 W 51 St MB UN 6-8528
S Sabad, Pres
MANPOWER, INC
72 W Flagler FR 3-7618
Richard Bamberger, Mgr
SOUTHERN FOLDER & DISPLAY DISTRIBUTING CO
208 Almeria Av CG HI 4-8326


BISCAYNE SEAPLANE BASE INC
11291 Biscayne Blvd PL 1-5848
Joe Maugeri, Pres
BERT GILBERT AERIAL ADVERTISING
P 0 Box 1122 MB JE 1-6171
GOODYEAR TIRE & RUBBER CO (BLIMP)
Goodyear Blimp Base, MacArthur Causeway
FR 9-5976
Capt Verner L Smith, Pilot in Charge;
R W Crosier, Pilot; J C Maloney, Pilot;
I I Eastin, Pilot
RAND SEARCHLIGHT ADVERTISING
Northside Shopping Ctr, 7900 N W 27 Av
OX 6-0764
SUN LINE HELICOPTERS, INC
1050 MacArthur Causeway FR 7-4191
C W Parkins, Pres;
Ellen M Gilmour, Public Relations & Sales Mgr


ADVERTISING ARTISTS INC
6315 N E 2 Av PL 7-2712
Pete Porter, Pres; Don Mahn, VP
HELEN C ANDREWS STUDIO
330 S W 32 Av HI 8-6279
ART & DESIGN FOR INDUSTRY, INC
623 Brickell Av FR 7-1574-5
Sam Willig, Pres
Andrew J Kaufmann Jr, Sec-Treas
WILLIS E BISHOP ADVERTISING ART
4012 Aurora St CG HI 3-2711
Willis E Bishop II, Owner
ROBERT G BLACK/ART & DESIGN
69 Merrick Way CG HI 4-7775
THE BROTHERS BOGUSKY
416 S W 2 Av FR 3-8431


40


41








*


N OF AMERICA


R-E-L-A-X. All's well; all's swell...when you turn
your pesky printing problems over to YORK. You
just know you'll get compliment-copping quality
work and on-the-dot delivery all at pleasant
prices. For details or quotes, phone good ol',
relaxin', reliable Harry Morse--NEwton 3-8569.


YORK LITHO CORPORATION OF AMERICA


* *
a *
There, there pet,
*
* next time call
* Agey Advertising, Inc. *
*
*


S 5630 N.W. 36th AVENUE MIAMI, FLORIDA


ART' CU
CENTER
SOF THE
iiiiiii::$OUTH
FREE PF~MKNG
WE DE L IVE :...
* I


SUPPLIES AND

ISTOM PICTURE


FRAMING


1160 W. FLAGLER STREET
MIAMI FLORIDA
PHONE FRanklin 1-1377


42


SLow Cost Goodwill Advertising Specialties
IF YOU Business and Industrial Gifts
Promotional and Premium Items
A* Exclusive Birthday and Christmas Gift
W ANT IT Selection Program
SDesk and Wall Calendars
W f h 9 i tx Grand Opening and Anniversary Souvenirs
Executive and Employee Gifts
Convention and Trade Show Give-Aways





S nd e ia i la aa
4590 N.E. 2nd Ave., Miami 37, Fla. PLaza 4-5536






W L BUNNAGAR
106 Federal Arcade, 37 N W 1 St FR 3-2796
W L Bunnagar, Owner
FRED J CARAVETTA ADVERTISING ART STUDIO
1260 Coral Way FR 7-2161
Fred J Caravetta, Artist
COMMERCIAL ART SERVICES
1260 Coral Way FR 3-7586
Marvin Wax, Owner
FLORIDA ADVERTISING ART, INC
151 Majorca Av CG HI 4-9827
Leonard Sansone, Pres; Robert F Whitman, VP
FREITAG STUDIO
2346 Douglas Rd CG HI 6-9784
Hal Freitag, Pres; Ed Tomlinson, Art Dir
CONNI GORDON, INC
530 Lincoln Rd MB JE 2-1001
Connie Gordon, Pres; Bob Asch, VP;
Rhea Robinson, Sec-Treas
GRAPHIC ARTS, INC
8365 N E 2 Av PL 7-8429
Seymour Gerber, Pres; Ernest Burkons, VP
Al Isaacson, VP
(See our ad page 60)
HERMAN E GREENFIELD
49 N W 22 St FR 3-2455
GUILD STUDIOS 5, INC
4770 N W 7 Av PL 4-0632
Herb W Vendig, Pres: Irving B Rudley, VP;
Paul Berg, Art Dir
BILL JOHNSON, ADVERTISING ART
320 Miracle Mile CG HI 4-0422
Bill Murr Johnson, Owner
ANTON LOEB STUDIO
1233 Lincoln Rd MB JE 4-2033
MAC AND ELEANOR'S ART SERVICE
2169 N W 86 Ter PL 9-0667
E J McCrea, Designer-Owner
Eleanor McCrea, Prod Mgr & Art Dir
PAUL L MOORE
605 Lincoln Rd MB JE 1-9811
NASSELL BROTHERS
1451 N Bayshore Dr FR 1-8320
Karl Nassel, Partner; Alfred Nassel, Partner
DORIS E OTTINGER
5891 Sunset Dr SM MO 5-6347
PETE PORTER
6315 N E 2 Av PL 7-2712
ROBERT F RICHEY
330 Menores CG HI 8-4179
(Free lance)
MARGIE SLETTA ARTIST
3800 N E 2 Av PL 8-4978
Margie Sletta, Mural Artist;
Inez Sletta, Commercial Artist
hand lettering on diplomas
SONED ART STUDIO ART UNLIMITED
685 N E 79 St PL 4-8511
Warren Soned, Art Dir
JOHN L SULLIVAN
251 S W 17 Av FR 9-2142
SYD TAFFAE
3550 N Bayhomes Dr MO 7-5252
TOMMY THOMPSON STUDIO
906 Chamber of Commerce Bldg FR 3-5043
FRANK VAVRICK, ADVERTISING ART
Dade Commonwealth Bldg, 139 N E 1 St
FR 1-8746
WALTER WAGNER
Congress Bldg, 111 N E 2 Av FR 3-7831


ABC ADVERTISING SPECIALTIES, INC
777 N W 54 St Miami PL 7-1669
Ft Lauderdale JA 4-5442
Bernard M Rothman, Pres;
Reuben Guberman, Sales Mgr
ALBA INTERNATIONAL CORPORATION
145 Almeria Av CG HI 6-6426
A Gordon, Pres; L Huft, Sec-Treas
ART-CRAFT PRODUCTS CO
69 N W 6 St FR 9-3854
Martin Moldoff, Pres-Treas;
Marian Moldoff, VP-Sec


LOUIS BAIDA SPECIALTIES, INC
4590 N E 2 Av PL 4-5536
Louis Baida, Pres: Don Linder, Off Mgr
(See our ad page 42)
DEMAR PRODUCTIONS
1755 N E 149 St WI 7-1381
Alan Dean, Producer; Jerry Marshall, Producer;
Lon E Norman, Producer;
Stanley R Marshall, Sales Mgr
dFRANZ OF MIAMI
8361 N E 2 Av PL 7-0191
David B Franz, Mgr
LOUIS F DOW COMPANY
181 Navarre CG HI 3-9231-HI 6-1107
C 0 Burke, Dist Mgr
FLORIDA FUN DISTRIBUTORS, INC
1735 Alton Rd MB JE 8-5963
E Alfred Rowen, Pres; Joseph B Kamelhar, Sec;
Richard C Rowen, Treas
H & J ADVERTISING & NOVELTY CO
3282 S W 7 St HI 6-6794
C Horne, Mgr: M Horne, Sec-Treas
THE KING COMPANY
147 Giralda Av CG HI 3-7835-HI 3-8080
Edward R King, Pres; Vivian V King, Sec-Treas
LARSON, L W
P 0 Box 7402 CA 1-8833
HERB LINDEN
331 Sinbad Av, Opa-Locka MU 1-1251
Herb Linden
MANLEE PRODUCTS CO
7630 Biscayne Blvd PL 9-9071
Leo H Bernstein, Pres
MAYNARD COMPANY
42 S E 8 St FR 3-6479
George E Maynard, Pres
NATIONAL PRESS OF FLORIDA
639 W Flagler FR 1-7701
Gene Kowch, Branch Mgr
PARKE ADVERTISING SPECIALTIES
689 N E 79 St PL 4-3398
John R Parke, Owner; T F Jordan, Sales Couns
Mrs Roy Rogers, Sales Couns
Ray L Forsythe, Sr, Sales Couns
JACK PECTOR SPECIALTIES CO
996 S W 1 St FR 3-1019
RANDY POLANSKY ADVERTISING SPECIALTIES
12305 N E 6 Av PL 7-5412
Randy Polansky, Owner
SANFORD JAY PRODUCTS
1644 N W 17 Av NE 5-4707
Sanford Jay Mandell, Pres
JOHN M SILVER CO
1100 N E 125 St NM PL 1-6331
John M Silver, Partner; L J Silver, Partner
SAMUEL SOLOMON, JR
P 0 Box 284 CG JE 8-8396- HI 3-0723
Samuel Solomon Jr, Owner;
Rhoda Solomon, Sales Mgr
SOUTHERN SPECIALTY CO
173 N E 54 St PL 8-2507
Irene Nenno, Owner
STIRRING DESIGNS, INC
7155 N W 3 Av PL 1-6231
Alan Cohen, Pres: Jerry Wittels, VP
VIOLA ADV SPECIALTIES
Box 25 or 1626 Alton Rd JE 8-0564
M G Viola, Owner & Sales Mgr


ART & FRAME MART
251 S E 1 St
Roy R Spafford, Part-Owner;
Olive P Spafford, Part-Owner
ART MART
1327-B N E 163 St NMB
Karl Von Halle, Owner
ASSOCIATED ARTISTS
1822 Biscayne Blvd
Garold N Rowley, Owner
BELL'S ARTIST & PAINT SUPPLIES
2623 Ponce de Leon Blvd CG
Helen Gerstenfeld, Owner
BINDER'S
1160 W Flagler St
Jerry Litt, Pres (See our


FR 1-5498


WI 7-1949

FR 3-3562

HI 8-1061

FR 1-1377
ad page 42)


THE EASEL
16336 W Dixie Hwy NMB WI 5-3871
Albert Bell, Owner
MR FOSTER'S STORE, INC
270 S E 1 St FR 9-7673
Maurice S Brody, Pres; 0 M Hall, Sales Mgr;
Millard Haisten, Store Mgr;
W H Meier Jr, Purchasing Agent
GORDON ART SCHOOL & GALLERY
528 Lincoln Rd MB JE 2-1001
Bob Asch, Mgr-Owner; Fran Gordon, Sec-Treas
HANDICRAFT SUPPLY
653 N E 125 St. NM PL 4-2171
K K Hansen, Co-Owner; R H Van Kirk, Co-Owner
PALETTE
274 W Flagler St FR 1-2660
(See our ad page 52)
REX ARTIST SUPPLIES
2263 S W 37 Av HI 3-6902
A Melvin Morris, Pres; Rita Morris, Sec-Treas;
Joe Platt, Mgr


ALPHA DELTA SIGMA
c/o Donnelly Adv Corp of Florida
1790 N W 54 St OX 1-8221
Vernon Paul, Pres
AMERICAN ASSOCIATION OF ADV AGENCIES
c/o Henry Quednau, Inc
Pan American Bank Bldg FR 1-8643
c/o Harris & Company
Dupont Plaza Ctr FR 3-6611
AMERICAN MARKETING ASSOCIATION
First Research Corporation
186 S W 13 St FR 1-3681
Landon G Haynes
AMERICAN PUBLIC RELATIONS ASSOCIATION
c/o Stuart G Newman
350 Lincoln Rd MB JE 2-4818
ART DIRECTORS CLUB OF GREATER MIAMI
c/o J Walter Thompson Company
299 Alhambra Cir HI 5-1391
Don Ball, Pres
BETTER BUSINESS BUREAU OF GREATER MIAMI
1630 Lenox Av MB JE 4-2997- 8
Stuart G Newman, Pres; Ted Greenfield, VP:
Saul A Weingarten, Exec Dir
DIRECT MAIL ASSOCIATION OF GREATER MIAMI
c/o Alney Letter & Printing Service
116 N E 6 St FR 3-3364
Milton Balsam, Pres
FLORIDA PUBLIC RELATIONS ASSOCIATION
Biscayne Chapter
c/o Venn-Cole & Associates, Inc
Dupont Plaza Ctr FR 7-1621
Robert G Venn, Pres
GAMMA ALPHA CHI
1245 Andalusia Av CG HI 6-6326
Jobyna O'Kell, Pres
GREATER MIAMI ASSN OF ADV AGENCIES, INC
Ainsley Bldg FR 3-0761
Frank Jaffe, Exec Sec
(See our ad page 12)
GREATER MIAMI MFRS ASSOCIATION
Dupont Plaza Ctr FR 9-8151
NATIONAL SALES EXECUTIVES OF MIAMI
303-A Dupont Plaza Ctr FR 4-3868
William Bruce, Pres; R C Adams Jr, Treas;
L L Zimmerman, Sec; Marion Smith, Exec Sec
PROFESSIONAL PHOTOG GUILD OF FLA, INC
c/o Hinman Photography
4 Biscayne Blvd FR 3-6224
Richard Hinman, Pres
PRINTING INDUSTRY OF GREATER MIAMI, INC
5384 N Miami Av PL 7-2468
Charles M Leavy, Pres:
James L Jones, Exec Sec
PUBLIC RELATIONS SOCIETY OF AMERICA
Florida Chapter
c/o Southern Bell Telephone & Telegraph Co
160 N E 4 St FR 9-0873
Phil De Berard Jr, Sec-Treas
SALES EXECUTIVES CLUB OF GREATER MIAMI
300 Dupont Plaza Ctr FR 4-3868











,,VKt.d

(V~'~


" SIS FLORIDA from MIAMI

'7 ,3-Day Cruises to NASSAU


'54up
All meals included -
Ship is your hotel for 3 nights!
SAILING TUESDAYS & FRIDAYS 5:00 PM


ARTHUR R. MOGGE
INCORPORATED
Advert,'s,: AfrcCandasin

150 SOUTHEAST 2ND STREET
MIAMI 32. FLORIDA


CHICAGO ST. LOUIS MIAMI
Established 1928


Low cruise fares include all outside
| staterooms; all (8) meals served in
S' the air-conditioned dining room.
Cocktail Lounge, Calypso Band, en-
Stertainment, dancing, complimentary
cocktail parties; Continental Break-
fast served in your stateroom! Two
nights at sea; two full days and a
night in Nassau!


A Proven Philosophy
of Agency Service
Advertising agencies retain
accounts for an average of
two years. Our average is
fourteen.
This record demonstrates the
Arthur R. Mogge philosophy
of agency service:
To become so well-versed
in our clients' fields that
we are considered more as
part of their staffs than as
a separate firm.
To apply the best efforts of
all our executive and crea-
tive personnel on each ac-
count, regardless of billing.
To provide intensive serv-
ice to a select list of clients,
rather than strive for size
alone.
If your advertising requires
an agency dedicated to this
philosophy of service, Arthur
R. Mogge, Inc., invites your
inquiry.

Member of American Association
of Advertising Agencies


N


I I S


P H U T 2 U RA H Y
Member, P.P. of A. Inc., and A. S. M. P.

QUALIFIED
COMMERCIAL

PHOTOGRAPHERS

Four Biscayne Boulevard
Miami 32, Florida
Tel. FR 3-6224
'. .........


Need quality
printing at low cost?
We can turn out color work
as brilliant as
a parakeet's feather.
Anything less than the best
is for the birds.






LITHOGRAPH COMPANY, INC.
2215 N.W. 2nd AVE. FRanklin 7-4926


HA n


one sure way
to sell

the TOURIST

THIS WEEK receives more inser-
tion orders from recognized ad-
vertising agencies than all other
local tourist publications com-
bined.


Also Publishers of:
Southern Innkeeper
Community Courier
and Other Publications


McASKILL PUBLISHING
COMPANY, INC.
4014 CHASE AVE ... MIAMI BEACH, FLA.


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AL5A INILKNAIUNAL CORPORATION
145 Almeria Av CG HI 6-6426
A Gordon, Pres; L Huft, Sec-Treas
ANDRE POSTERS & DECALS
863 Palm Av, Hialeah TU 8-4156
Roy Dreispul, Owner
THE CENTRAL PRESS, INC (Est 1919)
108 N W 1st Av FR 3-7611
E A Johnson, Pres; D T Johnson, VP;
Carl Fromhagen, Sec-Treas
PARKER FLAGS & PENNANTS
1611 S W 32 Av HI 8-8290
PERFECTION INCORPORATED
251 N E 69 St PL 4-5726
Howard Branston, Pres; Jeffrey S Aaron, VP
SERIGRAPH CORPORATION
2141 N Miami Av FR 1-3366
Joseph J Molkenthin, Pres; G Edward Wilcox, VP


J233 N W 8 Av NE 5-8812
Estelle Gropper, Owner;
Albert Gropper, Owner & Mgr
ACE LETTER SERVICE CO
3800 N E 1 Av PL 7-4577
Sanford Levkoff, Pres; Nick Cestari, Gen Mgr
(See our ad page 46)
ADVERTISERS ADDRESSING CO
1612 S W 1 St FR 9-4505
Philip A Johnson, Partner;
Willard S Johnson, Partner
ALNEY LETTER & PRINTING SERVICE
116 N E 6 St FR 3-3364
Milton Balsam, Owner
DUNHILL INTERNATIONAL LIST CO, INC
Dade Commonwealth Bldg FR 7-3696
Herbert G Odza, Pres; Robert Dunhill, VP;
Hugo Dunhill, Sec; I Meyer, Treas
ELITE LETTER SHOP
3915 Alton Rd MB JE 1-7844
Lucylle G Tiller, Owner
LOUIS ENTLER ASSOCIATES, INC
1651 N W 34 St NE 5-3737
Louis Entler, Pres; Ann Entler, Sec-Treas
GABLES LETTER SERVICE
158 Valencia Av CG HI 6-6356
Jeane Westerfield, Owner-Gen Mgr;
Ralph Berard, Shop Mgr
MAIL-O-MATIC ADVERTISING & PRINTING
224 N E 59 St PL 4-4687
Joseph E Schaffel, Pres
REBA MARTIN, INC
4201 N W 2 Av PL 4-2686
Alfred Hoffman, Pres
MIAMI DATA PROCESSING CENTER
7750 N W 7 Av PL 8-3623
Jerome Witt, VP; Malcolm Witt, Sec-Treas
NEW FIRMS MAILING LIST CO
P 0 Box 45-404 FR 4-1391
Bob Dickens, Sales Mgr
NEW OUTLET SURVEYS, INC
685-A N E 123 St NM PL 4-0221
Adlay Palmer, Pres
PUBLIC MAILING SERVICE
420 Lincoln Rd MB JE 1-5562
Herbert Buchwald, Owner; A Buchwald, Owner


ADDRESSOGRAPH-MULTIGRAPH CORP
1650 Coral Way
F R Dinsmore, Sales Mgr-Addr;
V W St John, Sales Mgr-Multi


HI 4-5726


ELLIOTT ADDRESSING MACHINE CO
844 W Flagler St FR 1-7274 FR 3-0274
Jack Durant, Branch Mgr
ENCORE INC
5784 S W 8 St MO 1-7656
PITNEY-BOWES, INC
5050 Biscayne Blvd PL 4-8628
H L Simon, Branch Mgr


NATIONAL BANKING AD SERVICE
17070 Collins Av MB WI 5-3101
G Lewis, Pres; Joseph Lester, VP
POLK, R L & CO
Suite 207, Biscayne Shopping Plaza,
561 N E 79 St PL 4-4454
W N Leigh (Richmond), Div Sales Mgr;
Charles A Lumbley, Special Rep
SOUTHERN BELL TELEPHONE & TELEGRAPH CO
160 N E 4 St FR 9-0873
Ben B Brown, South Florida Mgr;
Philip E DeBerard Jr, Div Public Relations Mgr


ADVERTISING DISPLAYS CO
150 NW 1 St FR 4-3107
Maurey L Ashmann, Pres; Paul Baron, Sales Mgr
Bernard Robbins, Sales;
Charles E Safer, Prod Mgr
ALL-TYPE EXHIBITORS DISPLAY SERVICE CO
29 S E 5 St FR 4-3107
Maurey L Ashmann, Pres; Paul Baron, Sales Mgr
Charles Safer, Mgr; Bill Swann, Sales
ALLIED SPECIALTY CO
1101 Lincoln Rd MB JE 1-7461
A E LeBoyer, Pres;
H N LeBoyer, Treas-Sales Mgr;
Count George du Manoir, Asst Sales Mgr;
Frank Diaz, Latin American Div Mgr
ANIMATED DISPLAY CREATORS, INC
7301 N E Miami Ct PL 7-5778
Van A Olkon, Pres; V Olkon, Sec-Treas;
M Shores, VP
BARON DISPLAYS, INC
825 N E 2 Av FR 4-0538
Paul Baron, Pres
BLACK-RALLS DISPLAYS CORP
400 S W 22 Av HI 4-4431
Arthur C Black, Pres
JACK DeWEESE DISPLAYS
818 Biscayne Blvd FR 9-1357
Jack DeWeese, Owner
DISPLAY UNLIMITED
928 Biscayne Blvd FR 7-4733
Daniel Rifkin, Partner; Della Rifkin, Partner
E M G LEATHER ARTS, INC
532 W 20 St Hialeah TU 5-1772
Gene Goldscheid, Sec-Treas
EXHIBITORS DISPLAY SERVICE CO, INC
150 N W 1 St FR 4-3107
Maurey L Ashmann, Pres;
Edward Swann, Sales Mgr;
Charles E Safer, Prod Mgr
FILM ART CORPORATION
150 N W 1 St FR 4-3107
Maurey L Ashmann, Pres;
Charles E Safer, Mgr;
Paul Baron, Sales Mgr
GROO DISPLAYS, INC
111 N W 22 Av FR 1-3473
Peter J Groo, Pres: Robert A Koppen, VP;
Joseph A Groo, Sec-Treas
HAINES SIGNS
5740 N W 2 Av PL 8-5821
Harry P Haines, Owner
MIAMI MODEL BUILDERS
142 N W 12 Av FR 9-1934
Raymond Price, Pres: Norman C Burkhardt, VP
MOVING MESSAGES/FIGURES RENTALS
724 Dade Commonwealth Bldg FR 4-1391
George R Guyer, Owner


NU-SCAPE LANDSCAPING
61 N E 2 St MO 5-3216
Eugene J Holloway, Partner;
Josiah M Brown, Partner
PERFECTION INCORPORATED
251 N E 69 St PL 4-5726
Howard Branston, Pres; Jeffrey S Aaron, VP
PRESENTATIONS
5680 N W 36 Av NE 3-3840
Joseph E Korvick, Owner
SPAULDING DISPLAYS
845 NW 1 Av FR 4-8166
TRANSPORTATION DISPLAYS, INC
P 0 Box 59-2261 Miami Intl Airport
NE 3-2381
Louis G Jacobs, Mgr;
Harold Reardon, Service Opr
VAUGHN PARADES, INC
1100 N W S River Dr FR 3-4854
W W Westberry, Pres


GIEGER ELECTRO & MAT SERVICE, INC
636 S W 2 Av FR 1-9945
(See our ad page 18)


ALBA INTERNATIONAL CORPORATION
145 Almeria Av CG HI 6-6426
A Gordon, Pres; L Huft, Sec-Treas
BARKIN ENVELOPE MANUFACTURING CO
2740 S W 28 Ln HI 3-7598
Harry Barkin, Owner
PAN AMERICAN ENVELOPE CO, INC
6700 N W 35 Av OX 1-6730
A Birenbaum, Pres: B R Sammons Exec VP;
Arnold B Colker, Gen Mgr; P Tripodi, Ptg Supt
(See our ad page 46)
SOUTHERN ENVELOPE MANUFACTURES OF FLA
P 0 Box 38-121, 240 N E 72 St PL 1-2528
David Goldwasser, Pres; Charles H Held Jr,
VP & Gen Mgr; Charles Held Sr, Treas;
T A Rutledge, Secretary


ADVERTISING DISPLAYS CO
150 N W 1 St FR 4-3107
Maurey L Ashmann, Pres; Paul Baron, Sales
Mgr; Bernard Robbins, Sales;
Charles E Safer, Prod Mgr
ALL-TYPE EXHIBITORS DISPLAY SERVICE CO
29 S E 5 St FR 4-3107
Maurey L Ashmann, Pres; Paul Baron, Sales
Mgr; Charles Safer, Mgr; Bill Swann, Sales
BERKE DISPLAYS, INC
1733 N W 20 St NE 3-9821
Arthur Berke, Pres; Harold Berke, VP
BUILDORAMA-ARCHITECTS INTL BUREAU OF
BUILDING PRODUCTS
Dupont Plaza Ctr FR 7-1461
S J McCarthy, Man Dir; L Michael O'Neil Jr:
Clarke Jones
EXHIBITORS DISPLAY SERVICE CO, INC
150 NW 1 St FR 4-3107
Maurey L Ashmann, Pres; Edward Swann, Sales
Mgr; Charles E Safer, Prod Mgr
FILM ART CORPORATION
150 NW 1 St FR 4-3107
Maurey L Ashmann, Pres; Charles E Safer, Mgr;
Paul Baron, Sales Mgr
MANNCRAFT EXHIBITORS SERVICE, INC
720 Alton Rd MB JE 8-0787
Leon A Manne, Pres: W A Northern, VP;
J E Miller, Acct Exec





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We like to turn out good printing. It's our
business! And we're ready to do your next
quality job! Those are the bear facts!





LITHOGRAPH COMPANY, INC.
2215 N.W. 2nd AVE. FRanklin 7-4926


I I


Litho-Arts
INC.
AND

Lith Masters
INC.
COMBINE
CRAFTS
To give you the
ULTIMATE
QUALITY
in
LITHOGRAPHIC
PRINTING


1260 N. W. 29th St.
NEwton 3-8501


For All Types of
Direct Mail
Advertising
Addressing-Mailing Lists
Mechanical Addressing
Mailing-Minmeographing
Mechanical Inserting
Multigraphing-Printing
Robotype


SERVICE
;Is Our Middle Name!



ACE
LETTER


SERVICE
COMPANY
Established 1927
3800 N. E. First Avenue
PLaza 7-4577


Customer Relations Problems?
Put 'em on a BERNER
and Watch the Ideas Sizzle!
SPECIALTIES NOVELTIES
BUSINESS & GOODWILL GIFTS
PREMIUMS BUSINESS PROMOTIONS
Dependable, Quality Service, offering prod-
ucts of Zippo, Parker-Eversharp, Lenox,
Carvel Hall, Honeywell and others

The BERNER Company
ADVERTISING SPECIALTIES AND SERVICES
2736 Ponce de Leon Blvd., Coral Gables, Florida
Phone: HI 4-4041


HERB BERNER


I I I_ I


KING
PRESS, INC.
A Subsidiary of







AND O
RESORT




Color Brochures
Folders
Direct Mail
"Home of the Compatible Package"
6700 N.W. 35th AVE., MIAMI, FLA.
Phone: OX 1-6731


Pt d4evtreters:
COLD MATS BAKED MATS
PLASTIC PLATES


Plastic Plates
Rubber Plates for
FLEXOGRAPHIC
ROTARY PRTG.
METRO MAT SERVICE, Inc.
28 N.W. 20th Street
FR 9-4667


410666
:421111hIJ







MIAMI HOME SHOW
Dinner Key Auditorium
Bus Off: 1517 duPont Bldg FR 1-3168
W Roger Herndon, Producer & Mgr;
Rodger D Herndon, Sales Mgr;
Clyde W Kistler, Show Chairman;
Miami Board of Realtors, Sponsors
SOUTH FLORIDA HOUSE & GARDEN EXPOSITION
Dinner Key Auditorium,
Bus Off: 1517 duPont Bldg FR 1-4485
W Rodger Herndon, Producer & Mgr;
Rodger D Herndon, Dir of Sales
TRANSPORTATION DISPLAYS, INC
P 0 Box 59-2261 Miami Intl Airport
NE 3-2381


Louis G Jacobs, Mgr;
Harold Reardon, Service Opr
TROPICAL DISPLAY
4041 N W 28 St
G Edward Bedinger, Owner


NE 4-1032


A BANNER & FLAG CO
2147 S W 8 St FR 9-9712
W R Cunningham, Owner
AMERICAN FLAG CO, INC
744 Biscayne Blvd FR 4-2612
Leroy B McLaughen, Pres;
Beverlee J McLaughen, Sec-Treas
ART FLAG & BANNER CO
1166 S W 1 St FR 4-1843
Fred E Wilensik, Pres;
Irwin Copeland, Prod Mgr
HOOVER AIRCRAFT PRODUCTS
6921 N W 7 Av PL 4-2667
B S Fairchilds, Pres; P C Forward, Sec-Treas


MIAMI RULING & BINDING CO
1905 N W 1 Ct
Herbert E Reynolds, Owner


ACCURATE BUSINESS FORMS
P 0 Box 1-4474
Jim Wallace, Owner
ALBA INTERNATIONAL CORPORATION
145 Almeria Av CG
A Gordon, Pres; L Huft, Sec-Treas
MAY TAG AND LABEL CORP
2146 Ponce de Leon Blvd CG


FR 4-3332


FR 9-7912


HI 6-6426

HI 5-2812


AAA LETTER SERVICE
130 N E 2 Av FR 9-0041
Mrs Mae Paterno, Owner;
Mr Joseph Paterno, Owner Mgr
ACE LETTER SERVICE CO
3800 N E 1 Av PL 7-4577
Sanford Levkoff, Pres; Nick Cestari, Gen Mgr
(See our ad page 46)
ADMINISTRATIVE SERVICES
161 Aragon Av, Rm 206 CG HI 5-1583
Alice Flynn, Partner: Helen Baker, Partner


AMERICAN MAILING SERVICE
5905 N W 2 Av
Norman Morris, Pres
AUTOMATIC TYPING SERVICE
224 N E 59 St
John A Stone, Owner
BALL'S ROBOTYPER LETTER SERVICE
23 N W 42 Av (LeJeune Rd)
Carolyn & Claughton Ball, Owners


PL 7-4121


PL 9-0781


HI 3-3041


BEACH MIMEOGRAPHING SERVICE
600 Lincoln Rd Bldg, Suite 22 MB JE 4-4521
Marguerite Marx, Owner
ELITE LETTER SHOP
3915 Alton Rd MB JE 1-7844
Lucylle G Tiller
HIALEAH MIMEOGRAPHING SERVICE
78 E 6 St, Hialeah TU 7-3400
KEMP LETTER SERVICE
6344 N W 2 Av PL 4-5731
Betty Kemp, Owner
NORTH MIAMI LETTER SERVICE
12935 W Dixie Hwy NM PL 8-9143
Audrey M Lessner, Co-owner;
Mary Morrison, Co-owner
REAL ESTATE PRESS
139 N E 1 St FR 4-1391
George Guyer, Pres
SUNILAND SECRETARIAL & LETTER SERVICE
11511 S Dixie Hwy CE 5-8811
Frances E Gardner, Owner


DADE NEGATIVES
3100 N W 2 Av NE 5-8036
Irving Bloomfield, Owner
DIXIE PLATE GRAINING CO
2951 N W 21 Ter NE 4-6262
Robert T Schloemer, Sec
PHOTO OFFSET PLATE CO, INC
2771 S W 22 St HI 3-1825 HI 3-5125
William John Mason, VP; Arthur Framke,
Sec-Treas; Charles H Knowles, Pres
PRINTORAMA CORP
6161 S W 8th St CG HI 4-7211
Al Bittencourt, Pres; Roal J Lee, VP;
Leland Shepard, Sec
REPRO, INC
1678 Coral Way HI 6-0866
Ed Behrman, Pres
(See our ad page 52)
NORMAN B SNYDER PRINTING BY OFFSET
400 N W 58 Av MO 1-0500
Norman B Snyder, Owner



THE AMERICAN BONDSMAN
303 Alcazar Av CG HI 4-5331
John R Barnard, Editor & Publisher
David Bowers, Business Mgr
CANDID
1851 Purdy Av MB JE 8-3759
Milton Lee Leonard Shapiro, Co-Publishers
DOLPHIN PUBLISHING CO, INC
3927 N E 2 Av PL 9-2371
Jere R Salyers, Pres
FLORIDA ARCHITECTURE, INC
122 N E 39 St PL 8-0886
Frederick Findeisen, Pres: E Channing Trafford,
VP; Lois Cowart Tanner, Business Mgr
FLORIDA BUILDING JOURNAL
3620 N W 7 St HI 4-5749
David Allen Shubow, Publisher
FLORIDA CONTRACTOR & BUILDER
3620 N W 7 St HI 4-5749
David Shubow, Editor; Forrest M Bloom,
Business Mgr; Emil Fredericks, Adv Mgr
FLORIDA TRAILERITE HANDBOOK
P 0 Box 34-1367 CG FR 9-5304 MO 6-8145
Clifford H Wilmath, Pres & Publisher;
Paul A Thomas Jr, VP & Adv Dir
GILTRAVEL PUBLICATIONS
141 N E Third Ave FR 9-1495
lan Gileadi, Publisher; James Cohen, Adv Mgr
GO GUIDE ON THE WATERWAYS
P 0 Box 4315, Normandy Isle Sta MB
UN 5-8066
Nat Tashman, Publisher


GREYHOUND PUBLICATIONS, INC
252 N W 29 St NE 3-9709
Stanley W Platkin, Pres;
Mildred A Hopkins, Sec-Treas
GUIDE FOR HOME DECORATING
P 0 Box 38-623 PL 9-5730
Dorothy N Kent, Ed-Pub; William Sprain, Adv
Dir; Albert Farrar, Prod Mgr; M 0 Ragsdale,
Mgr Coordinator
HOTEL TARIFF INTERNATIONAL
Chamber of Commerce Bldg FR 7-1811
Miller N (Slim) Babcock, Pres
INDUSTRIAL MEDICINE PUBLISHING CO
400 S W 69 Av P 0 Box 44-306 MO 7-3649
Stephen F Halos, Pres
McASKILL PUB CO, INC "Southern Inn Keeper"
"This Week in Miami and the Beach"
4014 Chase Av MB JE 4-4715 JE 4-4716
Leon C McAskill, Owner-Publisher;
Eric Cudd, Gen Mgr: Charles C Badger, Editor
(See our ad page 44)
PAN-AMERICAN TRADER
3620 N W 7 St HI 4-5749
Forrest M Bloom, Business Mgr
PANORAMA
1819 West Av MB JE 8-4341
Otis Shiver, Publisher
SCHEAFFER NATIONAL PUBLISHING CO
6801 Collins Av MB UN 6-1984
Bernard D Scheaffer, Owner
SOUTHERN BEVERAGE JOURNAL
327 Alcazar Av ( P 0 Box 34-700) CG
HI 6-0819 HI 6-0810
Marvin Levin; Publisher; John Hiser, Editor;
Jane Levin, Price List Editor
STRIKES N' SPARES
1785 Broad Causeway NM PL 1-5471
Irving Roy Rosen, Business Mgr & Editor
TV GUIDE MAGAZINE
2300 Coral Way HI 5-3688
Herb Zucker, Mgr; Norman Hershon, Adv Mgr:
Hugh Crocker, Circulation Mgr;
Betty P Jackson, Regional Sub Editor
(See our ad page 26)
TESA MIAMI NEWS
6001 S W 20 St MO 1-4813
A Edward Stevens, Pres; Charles D Pierce, 2nd
VP; Samuel Kessler, Recording Sec;
Charles W Minter, Treas
TROPICAL LIVING HOMEMAKER & GARDENER
8131 S W 124 St CE 5-8551
Evelyn M Savage, Editor, Guion M Lindsay, Pub
TROPICANA PUBLISHERS
2190 S W 6 St FR 1-8721
Julius Naiman, Owner
VISITOR PUBLISHING COMPANY
605 Lincoln Rd MB JE 4-2089
F Findeisen, Publisher;
Lois Cowart Tanner, Business Mgr
(See our ad page 18)
YOUR FLA-CARIBBEAN GUIDE, INC (The Guide)
3265 N W 37 St WI 5-4503
James B Marshall, Pres; Bradley L Steele, VP


ECONOMIC CONSULTANTS INCORPORATED
2146 Pone de Leon Blvd CG HI 4-4212
Alfred W Slobusky, Pres; Frank Kaler, VP
FIRST RESEARCH CORPORATION
186 S W 13 St FR 1-3681
Philip W Moore, Pres; Earl T Van Sciver, Exec
VP; Landon G Haynes, VP Mktg Res Div
FLORIDA BUSINESS RESEARCH INC
27 Almeria Av CG HI 5-3683
Hayden G Grieve, Pres; Pauline Reynolds, Mgr
Client Service; Pauline M Schmitt, Mgr Res
Operations C W Wurst, Research Consultant
LANGNER RESEARCH ORGANIZATION
Pan American Bank Bldg FR 9-1854
Alvin D Snyder, Pres;
Peggy Bieley, Chief Economist & VP










311 LINCOLN RD.. MIAMI BEACH. FLA.


* BALTIMORE SUN
BOSTON GLOBE
DALLAS NEWS
DETROIT NEWS
KANSAS CITY STAR
LOS ANGELES TIMES
MEMPHIS COMMERCIAL
APPEAL


PHONE JE 8-6614


* MILWAUKEE JOURNAL
MONTREAL LA PRESS
NEWARK NEWS
NEW ORLEANS TIMES-
PICAYUNE
NEW YORK MIRROR
PHILADELPHIA BULLETIN
ST. LOUIS POST-DISPATCH


IFLORIDA'S TOP MAGAZINE PUBLISHERS' REPRESENTATIVES


Representing
ALL FLORIDA MAGAZINE KELLOGG GROUP
ARGOSY Railroad Employee Magazine
CONGRATULATIONS OFFICIAL CLUB PUBLICATION
FURNITURE SOUTH 18 of the Nation's Outstan,
GROUP TRAVEL Social and Athletic Club
GOLF Magazines.
Also Associated with WEAVER, Incorporated,
representing: HOUSE BEAUTIFUL'S
BRIDE & HOME BUILDING MANUAL
CARTE BLANCHE 120 HOUSES & PLANS
HARPER'S BAZAAR NAHB JOURNAL OF
HOUSE BEAUTIFUL HOMEBUILDING


RETIREMENT LIFE
RUDDER
WESTERN AVIATION


Atlanta, Ga.-Tyler, Texas
MADISON AVENUE
PRACTICAL GARDENER
SUNSET
TOURIST COURT JOURNAL


RAY RICKLES AND COMPANY
Chamber of Commerce Bldg.
Miami 32, Florida Phone FR 1-0376


(NOT INC.)


l IN- IMPORTANT NEWS
TO SOUTH FLORIDA
ADVERTISERS:
Fort L. uJ-ra !r.nd rH.Il ',Ocd Er '.-
iTra Countr Fl: I re i r ,-, rtco .niz.:
-" .ep raie St ,Idarld l Ierrr.piOllr iI
A rrr `l .1 re di l-ra IIron., the
Robert C. Bevis & Co. i iaic:.H
1T .e L_ ,a -rahle-H- ll' n.,:,,:, n ..arF:r[ "
Representing Leading Newspapers, Magazines, Trade r,- i,, rne- r ,. i r, r., ', Fr
Papers, Billboards, Radio and Television Stations .ir: .r,,l in en Rpri.: n \r
In Most Countries of the World Br -rd rl l
ir,.-r r n.,I .1,, .1 ,r ,u r c,~r.- '-, r '...,
Africa Cuba Norway p-1 ,p inraz I- 2 rmnilr aoIar
Australia Denmark Panama Ti, prin,- i .,a.i ihr re '.hir,l. rni.
Argentina Dominican Republic Peru ., r.:,r n, rk er i U
Bahamas Ecuador Puerto Rico .P1-IT n,. cizir-er Ir u 4t- I ublisrnei
Bolivia Finland Sweden thri. nerl,; 401, Htril. Ap.prtrr,-icl
Brazil Haiti Switzerland .,a. IMO`en: in rr,n Bro,..ru ,r r.i ( I,
Central America Jamaica Trinidad Dt r..rj 1i-, It r,-,che o ri .:,-
tChilehird- '. rnr tii ,r n rket or .
Chile Mexico Uruguay I .dana .1 I rlI r, ali rin l ,`,nrl nt
Colombia Netherlands Venezuela Pr.,.-I :j,1 it-: F'i cl' tseri __ I tir I.I
Direct Mail Carnpaigns in Any Language ', r', n,,.:r n r-Aa or er I tr,:
Expert Translation Service r.
Southern Offices for: r.'. a r rr. rearn the Br.:,; ar .
Joshua B. Powers, Inc. S. S. Koppe Co., Inc. Edwin Seymour. Inc. r nw rt~,[ t' Irlo L-l -I I:r -"
Specimen copies of our publications, their markets
and full information are available at our offices G O L D C O A S T
ROBERT C. BEVIS & CO.
International Publishers Representatives
Tel. HIghland 4-1503
BEVIS BLDG., 241 MINORCA AVE.
CORAL GABLES (MIAMI), FLORIDAt



Gold Coaai Pubi;cail or In:
101 N Arnde-s A.enue
FI Louderdo'e Flor;da


Representing
Selective Media
FAWCETT PUBLICATIONS
TRUE
CAVALIER
WOMAN'S DAY
MOTION PICTURE
TRUE CONFESSIONS
MECHANIX ILLUSTRATED
SPECIALIZED MAGAZINES

TOWN & COUNTRY


WAGNER PUBLICATIONS


SUPER MARKET MERCHANDISING


HALE PRINTUP

& ASSOCIATES


121 S.E. 1st St.
Miami 32, Fla.
FRanklin 1-6545
FRanklin 9-2668

1401 Peachtree St., N.E.
Atlanta 9, Ga.
TRinity 5-0373






A E SIMONS, MARKETING RESEARCH FOR
ADVERTISING & INDUSTRY, INC
623 Birckell Av FR 1-3313
Alan Simons, Pres; Harry Simons, Exec VP:
Bud Haymes, VP; Eileen Simons, Sec-Treas
(See our ad page 78)
GERALD SMITH ASSOC
900 S E Miami Av Rd FR 3-1437




ABC ADVERTISING SPECIALTIES, INC
777 N W 54 St Miami PL 7-1669
Ft Lauderdale JA 4-5442
Bernard M Rothman, Pres;
Reuben Guberman, Sales Mgr
ALBA INTERNATIONAL CORPORATION
145 Almeria Av CG HI 6-6426
A Gordon, Pres; L Huft, Sec-Treas
ALVIN MATCH GIFT CARD CO
7245 S W 105 Ter MO 6-9705
Alvin H Lieberman, Pres
DON EVERITT SALES CORP
3082 N W 62 St OX 6-0240
LION MATCH CO, INC
1780 S W 14 St FR 4-7709
A M Band, District Sales Mgr
MARYLAND MATCH COMPANY
3282 SW 7 St HI 6-6794
Cliff Home, District Rep
UNIVERSAL MATCH CORP
9558 Bay Harbor Ter MB UN 5-9985
Joseph Shapiro



GEIGER ELECTRO & MAT SERVICE, INC
636 S W 2 Av FR 1-9945
(See our ad page 18)
METRO MAT SERVICE, INC
28 N W 20 St FR 9-4667
Mandel Weinstein, Pres; Carl Weinstein, VP
(See our ad page 46)


AMERICAN AVIATION PUBLICATIONS
208 Almeria Av CG HI 4-8326
R D Hager, Regional Adv Rep
ROBERT C BEVIS & COMPANY
Bevis Bldg, 241 Minorca Av CG HI 4-1503
Robert C Bevis Jr, Pres:
Winifred H Bevis, Sec-Treas
(See our ad page 48)
THE BRANHAM COMPANY
496 N E 29 Ter FR 9-4685
Dante A Gattoni, Mgr; Mildred E Gattoni
BROADCASTER'S REPRESENTATIVES
6340 W 8 Av, Hialeah TU 7-4242
Guy Zwahlen, Owner
CAMPBELL REYNOLDS & ROLL INC
9550 Bay Harbor Ter, Bay Harbor Island
UN 6-2063
Gerald Roll, Pres
J BERNARD CASHION AND ASSOCIATES
Chamber of Commerce Bldg FR 1-9941
J Bernard Cashion, Owner; J B Cashion Jr
THE DAWSON COMPANY
1206 Chamber of Commerce Bldg FR 3-5779
Harold L Dawson, Owner; Don L Uhlenhopp,
Associate; Rick Fried, Associate
(See our ad page 52)
MEL HALPERN AND COMPANY
17531 N E 1 Ct NMB WI 5-1874
Mel Halpern, Owner
(See our ad page 52)
HEARST ADVERTISING SERVICE INC
9550 Bay Harbour Ter MB UN 5-5726
Howard C Boone, Mgr; Samuel Kaye, Resort Mgr
(See our ad page 50)


SY KAPLAN ASSOCIATES
8701 Collins Av MB UN 5-0351
(See our ad page 50)
KELLY-SMITH COMPANY
121 S E 1 St FR 7-4736
R E Demme, Mgr; I H Rissman, Sales Rep
THE LEONARD COMPANY
Suite 205, 311 Lincoln Rd MB JE 8-6614
Leonard Adler, Pres
(See our ad page 48)
McASKILL, HERMAN & DALEY
4014 Chase Av MB JE 2-1715
Hal Herman, VP: G Fred Daley, VP
(See our ad page 26)
METROPOLITAN PUBLISHERS REP, INC
924 Lincoln Rd MB JE 8-0436
Joel Meltzer, Gen Mgr
MOLONEY REGAN & SCHMITT, INC
213 N E 2 Av FR 3-6148
Ed M Loftus, Miami Mgr
NEW YORK DAILY NEWS
407 Lincoln Rd MB JE 2-2468
Stuart H Sagona, Florida Rep
NEW YORK TIMES, MIAMI OFFICE
Dupont Plaza Ctr FR 9-1601
Hubbell Young, So Adv Mgr
HALE PRINTUP & ASSOCIATES
1005 Langford Bldg FR 1-6545 FR 9-2668
Hale Printup, Owner
(See our ad page 48)
RAY RICKLES & COMPANY
Chamber of Commerce Bldg FR 1-0376
Ray Rickles; Mike Kaplan; Robert S Tralins
(See our ad page 48)
SOUTHEAST ADVERTISING SALES
1008 Chamber of Commerce Bldg FR 1-2103
Roy S McCune
STORY, BROOKS & FINLEY, INC
907 Langford Bldg FR 3-0015
Stephen Czufin, Mgr; William Tennis, Salesman
(See our ad page 50)
TIME-LIFE INTERNATIONAL
Suite 507, Dupont Plaza Ctr FR 9-1710
Edward Rheingold, Bureau Chief;
Robert E Salisbury, Latin American Public Dir
(See our ad page 52)
THE WALL STREET JOURNAL
150 S E 2 St FR 3-2609
Joseph T Estes, Mgr
(See our ad page 26)
WEAVER, INCORPORATED
Chamber of Commerce Bldg FR 1-0376
Ray Rickles, Mgr
HAL WINTER CO
7450 Ocean Ter MB UN 5-2661
James Wilber, Rep; Hal Hertz: Rep;
Dick Charmak, Rep; Bill Diamond, Rep
(See our ad page 50)


DAKOTA MICROFILM SERVICE INC
505 W Flagler St FR 4-8402
Ross Madden, Mgr; Marc Leon, Sales Mgr


CENTRAL CASTING BUREAU, INC
522 Biscayne Blvd FR 9-7526
Marian Polan, Casting Dir; Gus August, Owner
CHARM MODELING AGENCY
277 Miracle Mile CG HI 4-1340 HI 4-1321
Gayle Carson, Owner-Dir
CORONET ACADEMY OF MODELING & AGENCY, INC
McAllister Hotel Mezz School: FR 3-4667
Agency: FR 1-5591
Marion F Johnson, Pres
LOIES INC SCHOOL OF ADVANCED MODELING
12502 N E 8 Av PL 8-1381 PL 8-2012
Loie Oxell, Owner-Pres; Henry Oxell, Sec-Treas


PYGMALION MODEL AGENCY
3200 Ponce de Leon Blvd CG
Sandra Stuedler, Dir


HI 5-3716
HI 4-2811


ACADEMY-McLARTY PRODUCTIONS, INC
151 Majorca Av CG HI 4-5114
Franz Hartmann, Pres; Willard Jones, Prod Mgr
IDEAL PICTURES CO
55 N E 13 St FR 4-8173
Jack J Spire, Mgr
KAY-LEE, INC
1550 S Dixie Hwy CG MO 1-1688
Sid Katz, Pres
MOTION PICTURES COMPANY, INC
1150 Normandy Dr, Suite 1 MB UN 5-8366
Mr Nissie Cohen, Pres; Harvey L Berman, VP;
Norman Shapiro, Sec-Treas
NATIONAL THEATRE SCREEN ADVERTISING
1451 N Bayshore Dr FR 3-4041
John Price, Pres
REBEL "76" INC
887 Palm Av, Hialeah TU 5-2361 TU 8-7900
Robert N Lourie, Pres; Mrs D Lourie, VP;
Mrs R Lourie, Sec-Treas


FILM SOUND CENTER
1833 Bay Rd MB JE 8-7269
Howard Warren, Pres
FLORIDA NEWSFILM SERVICE, INC
66-68 N W 3 St FR 4-5520
Bernard Nudelman, Pres
GUILD STUDIOS 5, INC
4770 N W 7 Av PL 4-0632
Herb W Vendig, Pres; Irving B Rudley, VP:
Paul Berg, Art Dir
BOB LOURIE FILMS INC
887 Palm Av, Hialeah TU 5-2361 TU 8-7900
Robert N Lourie, Pres; Mrs B J Lourie, VP;
Mrs R Lourie, Sec-Treas
PRESENTATION PRODUCTIONS
1509 N E 2 Ave FR 9-1030
Ralstor Prince, Pres
RAINBOW PICTURES, INC
1540 Levante Av CG MO 5-3524
Walter Resce, Pres; Oscar Barber, Prod Chief
TEL-AIR INTERESTS
P 0 Box 37-469 MU 1-6362
Grant H Gravitt, Exec Dir; Peter J Barton,
Exec Dir: M L Gravitt, Sec-Treas


AERO NEWS
P 0 Box 48-1116 NE 5-0931
J R Brite, Editor & Pub; Louis Rauchman, Gen
Mgr; W K Leu, Natl Sales Prom Mgr;
Elisa Figarola, Circulation Mgr
ALLAPATTAH PRESS, INC
1736 N W 35 St NE 3-2444
ROBERT C BEVIS & CO
Bevis Bldg, 241 Minorca Av CG HI 4-1503
Robert C Bevis Jr, Pres;
Winifred H Bevis, Sec-Treas
(See our ad page 48)
CAROL CITY CRIER
2734 N W 183 St NA 4-3251
COMMUNITY COURIER
P 0 Box 6201, Surfside 54 UN 6-8290
Hal Herman, Publisher, Alfred Kaplan, VP
CORAL GABLES TIMES
308 Aargon Av CG HI 3-1651
William Von Maurer, Editor:
Robert Slane, Adv Mgr



























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1___________I


RELIABLE
RESPONSIBLE
EXPERIENCED

Offices in Florida Since 1943
representing
Metropolitan Newspapers
Coast to Coast

HEARST
ADVERTISING SERVICE INC.
UN 5-5726 9550 Bay Harbour Terrace
BAY HARBOUR ISLANDS


STORY, BROOKS & FINLEY,
INC.
907 Langford Building
Miami 32, Florida
Telephone FR 3-0015
Effectively serving
Florida, Caribbean & Latin countries
through the:
DETROIT FREE PRESS
THE PHILADELPHIA INQUIRER
THE MIAMI HERALD
WILMINGTON NEWS-JOURNAL
AKRON BEACON JOURNAL
And 25 other fine newspapers from
Coast to Coast


ySy Japlan
ASSOCIATES, INC.
PUBLISHERS' REPRESENTATIVES
representing
Glamour Magazine
Travel Trade Magazine
Long Island Newsday
Westchester Group
SFlorida-Caribbean Office of
The Kennedy Company
Cleveland Plain Dealer
Pittsburgh Press
Bridgeport Herald
9801 Collins Ave., M. B. UN 5-0351 2



West Coast Schedules
should start with


Stt Ietersburg


Because Pinellas
County has largest

Retail Sales!

Phone FRanklin 9-4685


In Advertising . .

... RELATIVITY

IS NO THEORY...
. .it's a fact! More than that, it's the basis on which all newspapers
and magazines must qualify for representation by the HAL WINTER
COMPANY. This is so because it is the relativity of Results to Cost
which makes any advertising medium a wise or an unwise investment.
In this respect, while the publications represented by the HAL
WINTER COMPANY may not, in all cases, be the "biggest" from the
standpoint of circulation, in their particular areas or fields, we have
selected these properties because factual considerations suggest, that,
on the relativity of Results to Cost, each and all will prove "best" for
you, the advertiser. Perhaps the easiest way to appraise our standards
is to consider a publication in the role of a salesman. Basically any
salesman is a "transmitter" of a sales message. What, then, makes
one salesman better than another? The ability to knock on a greater
number of doors? Certainly not! The sales message? Of course!
This must intelligently appraise your "product" or hotel. But, all
things being equal, it is the ability of a salesman or publication to not
only knock on a door . but get into the living room, deliver the
message with such telling influence and conviction that positive
action results. That makes the big difference between salesmen ..
and between publications. That's Productivity . and Productivity
at a low selling cost is, and will continue to be, the common
denominator of each and every publication represented by
the HAL WINTER COMPANY
7450 OCEAN TERRACE MIAMI BEACH UN 5-2661
REPRESENTING: New York Post, Chicago Sun Times, Washington
Post, Boston Herald, Chicago Daily News, St. Paul Pioneer Press,
Ontario Today, Montreal Gazette, Miami News, Travel Agent,
Mademoiselle, Living, Playboy, Modern Bride.






DAILY RACING FORM
2134 N W Miami Ct FR 4-8441
Ralph Swanson, Bus Mgr
DEUTSCHES FLORIDA ECHO
315 Professional Bldg, 216 N E 2 Av FR 3-6595
Carola S Mahrholz, Editor & Pub;
Marianne Mahrholz, Circulation;
Prof Melanie Rosbourough, Asst Editor
DIARIO LAS AMERICAS
4349 N W 36 St TU 8-7521
Francisco Aguirre, Pub; Horacio Aguirre, Editor;
Enrique Rodriguez, Adv Mgr
"EL MUNDO" (Weekly Spanish Newspaper)
1233 Lincoln Rd MB JE 2-5413
A H Barletta, Owner; A H Barletta Jr, Dir
(Editor); J M Martinez, Mgr; R D Hoyo, Mgr
THE FLORIDA GROCER
300 E 1 Av, Hialeah TU 8-2401
Jay Morton, Pub Editor; Louis A Perrone, Adv
Mgr; Walter G Carter, N Y Adv Rep
FLORIDA PUBLIC EMPLOYEE
3840 W Flagler St HI 6-6332
James R Andersen, Editor & Pub;
Irene C Andersen, Sec-Treas
HOME NEWS PUBLISHING CO, INC
300 E 1 Av, Hialeah TU 8-2401
Jay Morton, Pres & Pub: W C "Cliff" Herrell,
VP; Blanche Morton, Sec-Treas;
Don Simcox, Art Dir
JEWISH FLORIDIAN
120 N E 6 St FR 3-4605
Fred K Shochet, Pub & Mgr Editor;
Leon Mindlin, Exec News Editor;
Selma M Thompson, Asst to Publisher
JOURNAL PUBLISHERS
12485 N E 6 Av NM PL 7-2443
Parks Rusk, Pub: Lester Friedman, Mgr & Adv
Dir; Cass Casey, Managing Editor
LABOR CITIZEN
1825 N E 164 St NMB WI 5-4571
Fred K Shochet, Publisher;
Leon Mindlin, Exec News Editor;
Selma Thompson, Asst to Publisher
MIAMI BEACH SUN PUBLISHING CO
1753 Alton Rd MB JE 4-2181
Parks Rusk, Pub; Dan J Cronin, Managing Ed;
W G McKitterick, Comptroller
MIAMI BEACH TIMES
1428 Alton Rd MB JE 1-1395 JE 8-1436
James P Wendler, Ed & Bus Mgr
THE MIAMI HERALD
200 S Miami Av FR 3-4411
L R Barnhill, Gen Adv Mgr:
W A Canady, Retail Adv Mgr;
H L McOsker, Classified Sales Mgr;
R D Smith, Promotion Mgr
THE MIAMI NEWS
1001 N W 7 St (P 0 Box 52-615) FR 4-6211
James M Cox Jr, Pres; Daniel J Mahony, Pub;
William C Baggs, Editor:
J Luckett Yawn Jr, Business Mgr
MIAMI REVIEW
25 S W 2 Av FR 7-3721
G A Coup, Pres; R J Coup, VP; H L James, VP
THE MIAMI TIMES
6740 N W 15 Av OX 1-0421
H E S Reeves, Owner & Pub;
Garth C Reeves, Editor
NORTH DADE CITIZEN
2148 N E 164 St (P 0 Box 126) NMB
WI 7-8981
William A Kohler, Pub, Editor
NORTH DADE PUBLICATIONS, INC
1210 Ali Baba Av, Opa Locka MU 8-8655
Michael Gallat Jr, Gen Mgr
NORTH MIAMI BEACH NEWS-POST
P 0 Box 64-350, 335 N E 167 St NMB
WI 7-3233
George B Slick, Pub; Gladys L Slick, Editor
PERRINE PRESS CUTLER RIDGE
6801 S W 81 St, S Miami MO 6-8652
Edgar F Seney Jr, Editor-Pub:
Patricia H Seney, Associate Editor


THE SHOPPER
300 E 1 Av, Hialeah TU 8-2401
Jay Morton, Pres & Pub; W C "Cliff" Herrell,
VP; Blanche Morton, Sec-Treas;
Don Simcox, Art Dir
TIMES & GUIDE
308 Aragon, CG HI 3-1661
John T Watters, Pub; William von Maurer,
Editor: Robert Slane, Sales Mgr
TOWN & COUNTRY REPORTER
7025 S W 80th Ct, S Miami MO 6-8652
Edgar F Seney Jr, Editor-Pub;
Patricia H Seney, Associate Editor
TRAILER NEWS PUBLISHING CO, INC
P 0 Box 34-1367 CG FR 9-5304 MO 6-8145
Clifford H Wilmath, Pres & Pub;
Paul A Thomas Jr, VP & Adv Dir
THE VILLAGE POST
5616 Sunset Dr, S Miami MO 1-7788
Neeva Archer, Editor; Edison Archer, Pub;
Aldine Brugler, Adv Mgr
THE VOICE
6301 Biscayne Blvd PL 4-2561 PL 8-0543
Msgr John T Fitzpatrick, Exec Editor:
John J Ward, Editor; William P Dale, Adv Dir;
Joseph S Zilley, Circulation Mgr


ATLANTIC SIGN & OUTDOOR ADVERTI
227 N E 65 St
Charles Reiner
BUS BENCHES CO
1735 N W 28 St
Wm T Pearson, Exec VP
CORKERN OUTDOOR ADVERTISING CO
1105 N W 27 Av
Jim Corkern Boozer, Owner


SING
PL 4-5459


NE 5-0973


NE 4-2238


DONNELLY ADVERTISING CORP OF FLORIDA
1790 N W 54 St OX 1-8221
Edward C Donnelly Jr, Pres;
Robert F Cochrane, VP & Gen Mgr;
E A McCartney, Asst Treas & Sec
(See our ad Inside Back Cover)
E B ELLIOTT ADVERTISING CO
252 N W 29 St NE 3-9705
E B Elliott, Pres; Eugene Hancock, VP:
William Graham, Sales Mgr;
Bob Lomons, Prop Mgr
EMPIRE ADVERTISING CO OF FLORIDA
346 NW 1 St FR 4-1322
James (Peppy) Scrofani, Plant Mgr
(See our ad page 52)
FLUTIE OUTDOOR ADVERTISING
252 N W 29 St NE 3-9868
Emil Flutie Sr; Emil Flutie Jr; Albert Flutie
(See our ad page 52)
JACKSON OUTDOOR ADVERTISING CO
1182 Palm Av, Hialeah TU 7-9568
A F Seltzer
JAMES BROTHERS ADVERTISING INC
797 E Okeechobee Rd, Hialeah TU 7-2752
James J James, Pres
OUTDOOR ADVERTISING SERVICE
1231 N W 44 St NE 5-6670
William Skinner, Owner
PHILBIN & COINE
914 N W 1 Av FR 4-4539
Dick Foltz, Florida Rep
TAXI POSTER ADVERTISING
1182 Palm Av, Hialeah TU 7-9568
A F Seltzer; Morton Bernstein
TRANSPORTATION DISPLAYS, INC
P 0 Box 59-2261 Miami Intl Airport
NE 3-2381
Louis G Jacobs, Mgr; Harold Reardon, Serv Opr
WEBSTER OUTDOOR ADVERTISING COMPANY
120-150 N W 54 St PL 8-8711
W C Webster, Gen Mgr
(See our ad page 54)


ATLANTIC PAPER CO
837 W Flagler St FR 9-7673
Maurice S Brody, Pres; 0 M Hall, Sales Mgr;
W H Meier Jr, Purchasing Agent
BELL PAPER CO, INC
6899 N E 4 Av PL 7-2411
Stuart Winston, Pres; Meyer Robbins, Treas
CORONET PAPER PRODUCTS
38 N W 7 St FR 4-1781
EVERGLADE PAPER COMPANY
7100 N W 36 Av OX 1-8261
FLAMINGO PAPER PRODUCTS, INC
1084 E 31 St, Hialeah OX 1-4641
Edward K Swing Jr, Pres
Robert E Fishback, VP
GRACO PAPER COMPANY, INC
795 N W 72 St PL 4-2515
Harold R Granoff, Pres; M Granoff, VP
KNIGHT BROTHERS PAPER COMPANY
3485 N W 65 St, P 0 Box 633, Biscayne Annex
OX 1-8320
Claude T Cason, VP; Turner Knight Jr, Sales Mgr
John L Woods, Sales Promotion Mgr;
Ray Wagstaff, Sales Promotion Dept
E C PALMER & COMPANY
2300 N W 23 St NE 3-3418
Charles R Flynt, Mgr
PROTECTIVE PACKAGING OF MIAMI, INC
3485 N W 65 St OX 1-8501
Jack A Knight, Pres; S W Franklin, Exec VP;
Carl Rudicill, VP
SOUTHEASTERN PAPER & SUPPLY CO
7171 N W 10th Av PL 7-5743
Albert Felman, Pres
SOUTHERN PAPER COMPANY
7300 N W 35 Av Miami OX 1-7310
Ft Lauderdale JA 2-5055
Robert J Hanna, Pres; Larry Bondy, Mgr:
Bill Scrimgeour, Sales Mgr


ADVER-STAT, INC
936 W Flagler St FR 9-8904 FR 3-9521
Everett Gum, Pres; Roland W Chang, VP
ASSOCIATED DADE BLUEPRINT
125 N E 11 St FR 4-8476-7-8
Norman C Alkema, Pres
COPI-LAB PHOTO SERVICE
904 Congress Bldg FR 3-5488
Robert L Fox, Partner;
James Castellano, Partner
DAKOTA MICROFILM SERVICE INC
505 W'Flagler St FR 4-8402
Ross Madden, Mgr; Marc Leon, Sales Mgr
ENFIELD'S MIAMI PHOTO, INC
1339 Biscayne Blvd FR 3-7676
Henry Enfield, Pres; Paul Enfield, VP;
Kurt Enfield, VP
FILM ART CORPORATION
150 NW 1 St FR 4-3107
Maurey L Ashmann, Pres; Charles E Safer, Mgr;
Paul Baron, Sales Mgr
FLAMINGO BLUE PRINT, INC
71 E 2 St, Hialeah TU 8-9098
Joseph Zalmanoff, Pres: Donald Rosie, VP;
Roy Woodruff, Sec-Treas
FLEXO-ART & PHOTOGRAPHY CORPORATION
125 N E 11 st FR 4-8476-7-8
Norman C Alkema, Pres
GIANT PHOTO & MURAL CO
150 N W 1 St FR 4-3107
Maurey L Ashmann, Pres: Paul Baron,
Sales Mgr; Charles E Safer, Prod Mgr






















Suppliers to the
Creative Arts ...
architects commercial art drafting
engineering engraving fine art
lithography picture framing
silk screening sign painting


274-276 W. FLAGLER MIAMI 36, FLA.
FR 3-1233 FR 1-2660
(NIGHTS & SUNDAYS FR 1-2660)


LIFE El ESPAnOL'S
IRRIBBERn EDITIOn
Your First Class Route to reach
First Class Travelers to Miami
Circulation Base: 105-115,000 ABC net paid.
Average issue readership: 750,000.
For more information, write or call:
ROBERT E. 5ALISBURV
Dupont Plaza Center, Suite 507
Miami 32, Florida FRanklin 9-1710


EMPIRE
= OUTDOOR
Advertising Co.

6 SHEET POSTERS
In All Major Florida Markets
346 N.W. 1st STREET
- MIAMI, FLORIDA
- FR 4-1322
FI-
8 ltltttliliiitlttttittttliitittltitititttitl


______,I, I


252 N.W. 29th St. Miami 37 Florida
Phone: NE 39868




S O 5t1t altti l Servico!
Glossy Photostats for reproduction up to 18" x 24"
Photolettering for "different" headlines
Glossy screened velox prints in any line screen
Screened film positives, any line, for silk screen
Reproportioning of Art Work and Type
Negatives and Plates for Offset Lithography

nR. ic.

1678 CORAL WAY1 MIAMI 45. FLORIDA

Highland 6-0866


CORONET
MA G AZ INE
Represented by
Mel Halpern

3,100,000 A.B.C.

Telephone: Wilson 5-1874


O@N@


OUTDOOR ADVERTISING


SPECTACULARS


NOTHING BUT THE BEST

... for florida advertisers

SAmerican Legion Magazine
American Motel
American Restaurant
Bride's Magazine
Dell Comics
Dell Men's Group
Dell Modern Group
House & Garden
House & Home
Ingenue
Presbyterian Life
Sports Illustrated






awson company
Chamber of Commerce Building
Miami 32 Tel. FR 3-5779


';IL~~CUYM"~"~"UIMY~Wm4 I


BULLETINS *






MONOTYPE COMPOSITION CORP OF MIAMI
719 N W 29 St NE 3-8548
Stanley Gurwitz, Pres; W F Roberts, VP;
C Spyropoulos, Sec-Treas
(See our ad page 58)
REPRO, INC
1678 Coral Way HI 6-0866
Ed Behrman, Pres
(See our ad page 52)
T-SQUARE MIAMI BLUE PRINT CO
635 S W 1 Av FR 9-4501
Fawdrey A S Molt, Pres;
Robert Gebing, Gen Mgr



BEACH ENGRAVING
1753 Alton Rd MB JE 1-9815
Chuck King, Owner
BIRMY PHOTO ENGRAVING CO, INC
1152 N E 1 Av FR 1-2765-6
E L Birmingham Jr, Pres:
E L Birmingham Sr, Sec-Treas
COLORGRAPHIC PHOTOENGRAVERS, INC
1427 N W 7 Av FR 1-2707
Walter C Nick, Pres; Donald Koppel, VP;
F Roger Wheeler, Sec; Ralph L Shaffer, Treas
(See our ad page 78)
ENGRAVERS, INC
233 N E 1 St FR 3-6651
Olen W Todd, Pres; Peter Duschen, Sales Mgr;
Nelson Eidenire, VP
(See our ad Back Cover)
ETCHED METAL ART STUDIO
518 W Flagler St FR 1-7391
Florence N Strauss, Owner:
Joseph Strauss, Mgr
GHAPHIC ARTS PHOTO ENGRAVING CO
1040 W Flagler St FR 1-0257
REX ENGRAVING CO, INC
65 N W 6 St FR 7-4761
Julie Miller, Pres
SERVICE PHOTO ENGRAVING CO
49 N W 22 St FR 3-2455
Al Rapp
VISION PHOTO ENGRAVING, INC
151 Majorca Av CG HI 5-2511
Carl H Larson, Pres; Gene Bramblett, VP;
Vito M Perrone, Sec; Arthur Dark, Treas
(See our ad page 16)
ART WRIGLEY ENGRAVING CO, INC
122 N E 6 St FR 4-7330



ACME PHOTO SERVICE
11291 Biscayne Blvd PL 1-8923 PL 7-3731
Sal Maugeri, Pres
APEX PHOTOS, INC
3204 N Miami Av FR 1-5295
Arthur Whiteman, Pres; Allen S Loft, Sec-Treas
MARTIN ARONOW, PHOTOGRAPHER
155 Aragon Av CG HI 4-6471
Martin Aronow, Owner
ARTVUE STUDIOS
161 Aragon Av HI 8-8685
Mark A Levin, Owner
ASSOCIATED PHOTOGRAPHERS
300 S Miami Av FR 3-4774
Arthur Apple, Pres
CLOSE STUDIO
3240 N W 27 Av NE 3-3582 NE 4-3287
Claren M Clouse, Owner-Partner;
Mildred Clouse, Owner-Partner
DILLON AERIAL PHOTOGRAPHY
4241 S W 16 St HI 4-5517
Henry W Dillon
DIXIE PHOTO SERVICE
1807 S W 8 St FR 7-4481
Arthur B Miles, Co-Owner;
Francis Fink, Co-Owner
ERNIE'S STUDIO & CAMERA CENTER
633 N E 125 St NM PL 7-5775
Ernest W Skog, Owner


FLORIDA PHOTO INC
600 N W 27 Av NE 4-0962 NE 4-0137
Frank Fasano, Pres; James R Degise, Treas
FLORIDA PHOTO MOUNT
1311 N W Miami Ct FR 3-2875
Louis Yelen, Pres
GELBERG-VICTOR PHOTOGRAPHY
605 Lincoln Rd MB JE 1-1000
Mel Victor, Pres: Bob Gelberg, Sec-Treas
DAVID E GLENN
2162 N W 95 St PL 7-0321
David E Glenn, Owner
GRAND MENDOZA
137-39 Madeira Av CG HI 8-1095
Luis Mendoza, Art Dir-Photographer;
Charlotte Mendoza, Photographer
HINMAN PHOTOGRAPHY
4 Biscayne Blvd FR 3-6224
R E Hinman, Owner; C L Houser, Mgr
(See our ad page 44)
HOD PUBLIC RELATIONS SERVICE
770 S W 47 Av HI 4-5281
Hod Lewis, Owner
KAYE & WEAVER, INC
229 N E 65 St PL 9-8221
Hal Kaye, Pres; Harvey Ross, VP
KIM COLOR CORPORATION
532 W 20 St, Hialeah TU 5-1791
S David Laurence, Owner
KING PHOTOS
1720 W Flagler St FR 9-2973
Jack Gordon, Proprietor
KENNETH KIPNIS-COMMERCIAL PHOTOGRAPHERS
1540 Washington Av MB JE 8-5319
LIDDLE & KOHN, INC
2332 Biscayne Blvd FR 1-7521
Robert Kohn, Mgr
HERBERT LIPSON STUDIO
163 Aragon Av CG HI 5-3434
LARRY R R MARTINEZ
Box 513, Miami Springs TU 8-6379
ART MAYER PHOTOGRAPHY
16509 N E 6 Av NMB WI 7-7341
Art Mayer, Pres
CHET MILLER PHOTOGRAPHY
12727 N E 6 Av NM PL 7-2061
Chester T Miller
DAVE MILLSPAUGH FASHION
4430 N W 22 Ct NE 4-2171
MOSER & SON
1638 S W 8 St FR 4-5638
Adrian S Moser, Owner;
William S Moser, Technician
PHOTO ARTS
1429 N W 7 Av FR 4-6957
George Treacher, Partner;
Philip A Feldman, Partner
DAVID P PRESTON
205 S Hibiscus Dr MB JE 1-6639
BOB RUDOFF
4417 S W 15 St HI 8-0260
SOUTHERN PHOTOPRINT SERVICE INC
2704 N E 2 Av FR 3-9870
George Trencher, Pres: Robert Kohn, VP;
Philip A Feldman, Sec-Treas
LOUIS K STEINER
1281 S Venetian Way FR 3-0024
TEK-VISUAL AIDS
3361 S W 3 Av FR 4-7370
Bernard Blynder, Owner
THIBEDEAU STUDIO INC
836 S W 22 Av HI 6-2761
Ronnie Thibedeau, Photog;
Jack Lance, Asst Photog
HOWARD THOMSON PHOTOGRAPHIC LAB
854 S W 27 Av HI 3-3361 HI 3-0669
Howard Thomson, Owner
TIERNEY & KILLINGSWORTH, INC
1270 N W 29 St NE 5-0787 NE 5-0788
C E Killingsworth, Pres; Frieda Tierney, VP;
J P Tierney, Treas; V Levine, Sec
VERNE 0 WILLIAMS
3840 N E 1 Av PL 1-1757


BUNNY YEAGER PHOTOGRAPHY
1020 N E 118th St
Bunny Yeager, Owner


PL 9-3565


I-LUKIUA SLIPPING tHKVIUL
P 0 Box 10278, Tampa
E C Frick, Gen Mgr; Russell Kay, Rep


8-3843


ABC BUSINESS FORMS, INC
777 N W 54 St Miami PL 7-1669
Ft Lauderdale JA 4-5442
Bernard M Rothman, Pres: Martin Rothman,
Sales Mgr; Richard Behren, Comptroller;
Reuben Guberman, Adv Mgr
ABBEY PRESS INC
712 N E 1 Av FR 4-3945
Adolph Rosman, Pres;
George M Bower, Sec-Treas
ABBOT PRINTING CO
9080 N E 6 Av, Miami Shores PL 1-4176
ADCRAFT INC
4015 Aurora St CG HI 4-4943
W G Wrigley, Pres
THE ADPRESS
446 S W 8 St FR 9-9022
Charles Adler, Partner; Stanley J Adler,
Partner; Joseph H Snyder, Partner
ALLAPATTAH STATIONERS, INC
3407 N W 17 Av NE 5-4495
Emory E Weaver, Pres; E Elwood Weaver, Jr,
VP; John B Weaver, VP; (Mrs) Edythe Weaver,
Sec-Treas
ART PRESS
228 W Flagler St FR 9-5965
James Polovin, Owner
ATLANTIC PRINTERS
647 Washington Av MB JE 8-0336
Charles F Rysdon, Pres; Edward E Deegan,
Treas; J Edward Twombly, Associate;
William D Forbess, Associate
(See our ad page 54)
BOND PRESS
1730 Alton Rd MB JE 8-2195
Ted Selevan
BROWER PRESS INC
12365 W Dixie Hwy NM PL 4-2517
Kenneth C Brower Sr, Pres; David L Brower, VP
CENTER PRINTING CO, INC
1044 N W 54 St PL 4-4589
C C Crosby Sr, Pres; Juaneta H Crosby, VP;
C C Crosby Jr, Sec-Treas
THE CENTRAL PESS, INC (Est 1919)
108 NW 1 Av FR 3-7611
E A Johnson, Pres; D T Johnson, VP;
Carl Fromhagen, Sec-Treas
COLONIAL PRESS OF MIAMI, INC
3265 N W 37 St NE 5-8366
Vincent D'Amato, Pres; Joseph D'Amato,, Sec-
Treas
THE L C COOK PRINTING CO
1227 N W 3 St FR 4-1094
Charles P O'Brien, Mgr
DAVIS PRINTER
230 N W 14 St FR 9-4922
John H Davis, Owner; Dorothy Hadley, Sec;
Samie L Moore, Foreman;
Frederick D Saunders, Salesman
DIXIE PRINTERS
425 S W 17 Av FR 4-2534
Horace S Snyder, Partner
DUDLEY & FARTHING, PRINTERS
820 5 St MB JE 8-4508
E E Farthing, Owner
ENVELOPE SHOP
222 N E 68th St PL 8-3829
Mickey Michaels, Owner; Merle Michaels, Mgr
FALCO PRINTING, INC
6045 N E 2 Av PL 8-3751
H B Faucette, Pres;
Henry B Faucett Jr, Sec-Treas
FOLSOM PRINTER
900-902 LeJeune Rd, S W HI 8-9389
George W Folsom, Man Of All Work








aO Wi,

POWER-PRINT
HIALEAH

*POWER-PRINT . newest and most advanced form of silk screen printing.
As advanced from regular silk screen printing as the Harris press is from
the Gutenberg.

Completely automatic rotary press.
Up to 4,000 impressions per hour.
Camera with a 5x7 foot negative.
Power-Printing-any size on any surface.
Paper-Wood-Plastic-Glass-Cloth-Metal-Etc.
Flat or Curved Surfaces.

Point of Purchase Advertising
Exhibit Design and Construction

POWER-PRINT
Ultimate in Silk Screen Prints
100 East 10th Court
"HIALEAH, FLORIDA
J.i Phone: TUxedo 5-1644
We invite your inspection of our 20,000 sq. ft. plant.




ywo Best MWedia Buy!






OUTDOOR
ADVERTISING
COMPANY
MIAMI FLORIDA


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THE FRANKLIN PRESS, INC
928 S W 10 St FR 3-8306
W P Mooty, Chairman of the Board;
F F Domnick, VP; J E Ludwig, VP-Gen Mgr;
S J Schaeler, Treas
THE GOLDEN PRESS
2916-18 S W 8 St HI 6-2020 HI 4-3052
J 0 Golden, Partner; William T Golden, Partner
GULFSTREAM PRESS INC
3800 N W 59 St NE 5-0611
James E Doyle, Pres; Richard B Doyle, VP;
P G Bash, Sec-Treas
HURRICANE PRINTING CO
1561 S W 8 St FR 4-6702
Arthur J Stern, Owner
IMPERIAL PRINTING CO
222 N E 68th St PL 8-9401
Fred Ott, Owner
KARMARC PRINTERS & STATIONERS
6240 S W 8 St MO 6-4009
Frank Parness
KAUFMAN PRESS, INC
924 N E 2 Av FR 4-3587
Joseph Kaufman, Pres; Ida Kaufman, VP;
Morton Kaufman, Treas; David Exter, Sec
KEYSTONE PRESS OF MIAMI
3328 S W 23 Ter HI 3-7077
Claude Brodeur, Owner
PAUL A KUEHN, PRINTING
886 N E 79 St PL 4-2794
Paul A Kuehn, Owner
LEE PRINTING CO
4905 N W 17 Av NE 5-3552
M A Scharber, Owner
THE LITTLE RIVER PRESS, INC
524 N W 71 St PL 7-7504
Mrs Otis S King, President
LLOYD PRINTING CORPORATION
2800 S W 28 Ln HI 4-4627
Harlan Lloyd, Pres: George A Feller, VP;
Lois T Feller, Sec-Treas;
Harold C Rogerson, Sales Mgr
M & M PRESS, INC
55 N E 73 St PL 4-5448 PL 4-5449
Frank Muth, Pres;
Thomas E Thompson, Sec-Treas
McMURRAY PRINTERS
2134 N W Miami Ct FR 4-8441
Ralph Swanson, Mgr
MIAMI POST PUBLISHING CO
1942 N W 1 Ct FR 9-3471
Carl H Westman, Pres; J Winston Anderson, VP
(See our ads pages 22, 79)
MOTT SPECIALTY PRINTERS
1843 N W 17 Av NE 5-8521
Walter H Mott, Owner
PARKER ART PRINTING ASSN
303 Alcazar Av CG HI 3-4276
David Bowers, Sec-Treas Sales; William M
Goodson, Gen Mgr; Don Craver, Sales:
Howard Schwickart, Production Mgr
(See our ad page 46)
PATTERSON PRESS
127 Almeria Av CG HI 3-5435
Marston L Patterson, Owner;
Polly Patterson, Mgr
PERSONALLY YOURS PRESS
1815 Purdy Av MB JE 1-7367
Ben Levin
PIONEER PRESS
7913 N W 7 Av PL 9-6551
Louis Birnbaum, Owner
R-JAY MENU COMPANY
195 N E 78 St PL 4-5060
REVIEW PRINTING CO
25 S W 2 Av FR 7-3721
G A Coup, Pres; R J Coul, VP; H L James, VP
SOUTHERN-MIAMI PRESS, INC
2366 W Flagler St HI 3-8481 HI 8-0485
Bob Scal: Joe Foti
STAR PRINTING SERVICE
1331 S W 8 St FR 3-0932
Levino Valentini, Owner
STERLING PRESS
3067 S W 37 Av HI 8-5212
Joseph Decandido, Owner
TRUITT'S PRINTING
12535 N E 7 Av NM PL 4-2731
Christie A Truitt, Owner


WEISZ PRINTING
436 Espanola Way, MB
Samuel Weisz


JE 8-7601


A rKiNi Snur INu
2509 N W 2 Av FR 9-5538
Weldon F Ballagh, Pres
ABC BUSINESS FORMS, INC
777 N W 54 St Miami PL 7-1669
Ft Lauderdale JA 4-5442
Bernard M Rothman, Pres: Martin Rothman,
Sales Mgr; Richard Behren, Comptroller;
Reuben Guberman, Adv Mgr
ACE LETTER SERVICE CO
3800 N E 1 Av PL 7-4577
Sanford Levkoff, Pres; Nick Cestari, Gen Mgr
(See our ad page 46)
ADVANCED PRINTING ARTS INC
938 S W 8 St FR 9-6521
Glenn S Douglas, Pres; Bernadine Douglas, Sec
ADVERCOLOR PRESS
40 N E 54 St PL 9-0346
William R Konchak, Partner;
Howard P Bankston, Partner
ALL MIAMI PRESS, INC
991 N W 54 St PL 4-9532
Harold M Rubin, Pres: Jack Rubin, VP;
Irving Rubin, Sec-Treas
ATLANTIC PRINTERS
647 Washington Av MB JE 8-0336
Charles F Rysdon, Pres; Edward E Deegan,
Treas; J Edward Twombly, Associate;
William D Forbess, Associate
(See our ad page 54)
ATLAS PRINTING & OFFSET
435 N W 1 Av FR 9-9764
Fred Langmeyer, Owner
BEACH OFFSET AND PRINTING SERVICE
600 Lincoln Rd MB JE 2-2868
Claire Wilder, Proprietor
BUSY PRINTERS
6850 Coral Way MO 7-0922
Gilbert C Ridgard, Owner-Sales Mgr;
Olive Ridgard, Production, William Wright, Art
THE CENTRAL PRESS, INC (Est 1919)
108 N W 1 Av FR 3-7611
E A Johnson, Pres; D T Johnson, VP:
Carl Fromhagen, Sec-Treas
COMMERCIAL PRESS
5701 N E 2 Av PL 1-4535 FR 1-8639
D E Eddinger; R C Hardwick
CONSOLIDATED PRINTERS
1355 N W 21 St NE 4-7968
Wilbur L Gager, Proprietor
THE FRANKLIN PRESS INC
928 S W 10 St FR 3-8306
W P Mooty, Chairman of the Board;
F F Domnick, VP; J E Ludwig, VP-Gen Mgr;
S J Schaefer, Treas
GATOR PRINTING CO
9513-15 N W 27 Av OX 6-1051
Jack F Berry, Pres: Clyde Berry, VP;
Jacqueline Berry, Sec-Treas
THE LEO J GOLDMAN GRAPHIC ARTS STUDIO
2655 S W 25 Av HI 6-0852
Leo J Goldman, Owner;
Dorothy C Goldman, Co-Owner
HANNAU COLOR PRODUCTIONS
605 Lincoln Rd MB JE 8-2923
Hans W Hannau, Owner-Pres;
Vadah W Swords, Mgr
HIALEAH PUBLISHING & PRINTING CORPORATION
710 E 10 St, Hialeah TU 8-9744
Alvin Walder, Pres
HOME NEWS PUBLISHING CO, INC
300 E 1 Av, Hialeah TU 8-2401
Jay Morton, Pres & Pub; W C "Cliff" Herrell,
VP; Blanche Morton, Sec-Treas;
Don Simcox, Art Dir
THE INK WELL
347 NW 1 Ct FR 3-4704
Kathryn R Metzger, Owner:
Blair A Hartley, Plant Mgr
JEFFCO PRINTING
180 N W 54 St PL 8-5062
Jack Hill


KELLS PRESS
123 San Lorenzo Av CG HI 4-0845
Carl L Justice, Owner
KENDALL LETTER SERVICE
9902 S W 77 Av MO 5-5921
John C Thomas, Owner
LIBERTY PRINTING COMPANY
139 San Lorenzo Av CG HI 8-3161
LITHO ARTS, INC
1260 N W 29 St NE 3-8501
Glen B Fewell, Pres; John C Schutt, Sec-Treas;
Gertrude L Schutt, VP
(See our ad page 46)
LLOYD PRINTING CORPORATION
2800 S W 28 Av HI 4-4627
Harlan Lloyd, Pres; George A Feller, VP;
Lois T Feller, Sec-Treas; Harold C Rogerson,
Sales Mgr
M & M PRESS, INC
55 N E 73 St PL 4-5448 PL 4-5449
Frank Muth, Pres;
Thomas E Thompson, Sec-Treas
McCALL & DODGE PRINTING CO, INC
3392 N W 36 St NE 4-2609
E B McCall, Pres;
Adelaide P Dodge, Sec-Treas
MERCURY LITHOGRAPHING CO,
Div of Robinsons Data Processing Center Inc
545 N W 5 St FR 1-6567
Pat Kirby, Sales Mgr; W E Schwinn, Sales Rep;
K S Reynolds, Sales Rep;
Otto Becker, Charge of Production
METRO PRINTING, INC
1790 N E 163 St NMB WI 7-2743
Mort N Koran, Pres;
Margaret A Koran, Sec-Treas;
Judge Arthur Snyder, VP
MIAMI OFFSET COMPANY
3249 N W 38 St NE 3-2572 NE 3-2571
Emma Morin, Pres; Charles Morin, VP;
Joyce D Morin, Sec-Treas
MIAMI POST PUBLISHING CO
1942 N W 1 Ct FR 9-3471
Carl H Westman, Pres; J Winston Anderson, VP
(See our ads pages 22, 79)
MURRAY COMPOSING SERVICE
5901 N W 2 Av PL 1-6565
E F Murray, Owner
NATIONAL LITHOGRAPHERS, INC
7700 N W 37 Av OX 1-2800
Charles M Leavy, Pres; Louis B Masin, VP;
Ben Sanderson, Sec-Treas;
Maurice M Leavy, Purchasing Agent
(See our ad insert opp. page 15)
PALMLAND PRINTERS
2465 S W 8 St HI 3-7406
I Turitz, Pres; E Doch, Sec; B Finn, Treas
PARNESS PRESS
437 S W 17 Av HI 3-7254
Max A Parness, Owner
POST-RITE COMPANY
2173 S W 6 St FR 4-7108
Bernard Kass, Rep
PRINTCRAFTER'S, INC
830 E 1 Av, Hialeah TU 8-2335
L J Murphy, Pres; Robert S Murphy, VP-Mgr;
John D Murphy, Treas
PRINTING ARTS
1300 N W 29 St NE 5-4441
Jack Teitler, Partner: Jesse Teitler, Partner;
Herman Teitler, Partner; Al Teitler, Partner
RAY ART PRINTING
187 N W 51 St PL 8-6212
P D Goulet, Owner
RAYMAX PRESS
460 Palm Av, Hialeah TU 8-8636
Fred J North, Pres
RE-PRO PRINTING SERVICE
16340 W Dixie Hwy WI 5-1972
George Little, Owner
ROSE PRINTING CO OF MIAMI
355 N E 59 St PL 4-5475
Paul A Higbee, Gen Mgr
ROYAL PRINTERS
2255 Coral Way HI 3-9651
John E Royal, Partner;
J Griffin Rountree, Partner










h-


RADIO, FLORIDA
CYPRESS GARDENS

Repr--etI-d by '

The Ong,. SItal,,. Rp.e..ratitve
FLORIDA BROADCASTING DIVISION OF KSTP, INC.


To make sure of
complete saturation,
part of your budget
should be placed
on South Florida's
Spanish language
radio station ...
serving the 189,000
Spanish speaking,
permanent residents
in this market.



WMIE-RADIO
1140 On Your Dial

1448 N. W. 36TH ST.

NEwton 5-2447


"'Amah
To n-af."


... was the title of a column
appearing recently in
Advertising Age by
James D. Wollf.
In conclusion he said: "It
may seem odd, but it's true:
get the class and you'll
soon have the mass."
TRUE? Of course! and
it's also true that, in
Miami, the People
other People follow,
listen to


UI U


An Informed Southeast
Listens to WCKR


It's smart
business to
Sput your
Sprinting
problems in
our hands.
We hardly
e ^ ever take
a paws
.' Jfrom work.

L 1


2MU!


LITHOGRAPH COMPANY, INC.
2215 N.W. 2nd AVE. FRanklin 7-4926


NO..NW..NW.






SERVICE OFFSET PRINTERS
4015 Aurora St CG HI 4-9422
E Riera-Gomez, Owner-Sales Mgr
M Riera-Gomez, Owner-Plant Mgr
SOUTHERN-MIAMI PRESS, INC
2366 W Flagler St HI 3-8481 HI 8-0485
Bob Scal; Joe Foti
STRANGE PRINTING COMPANY
300 Granello Av CG MO 5-1741
C B Strange, Pres
SUMMERLAND PHOTO SERVICE
11625 N E 2 Av PL 9-3491
E A Beeks, Partner; Mrs E A Beeks, Partner
SUNSHINE PRESS
95 N E 13 St FR 1-0815
Jess Bernie, Pres; R Kelly Bernie, Sec
TRU-PRINT
405 N W 26 St FR 1-7639
VARTAN LITHOGRAPHERS
1456-58 N W 17 Av NE 5-1505
Vartan Azarian, Owner
A D WEISS LITHOGRAPH CO, INC
2215 N W 2 Av FR 7-4926
Arthur Weiss, Pres; Dan Morley, VP;
Milton Jender, VP; John Copuzelo, VP
(See our ads pages 36, 44, 46, 56, 58, 60)
YORK LITHO CORP OF AMERICA
5630-40 N W 36 Av NE 3-8560 NE 3-8569
Harry Morse, Pres; Jack Tellalian, Sec-Treas;
Murray Traub, VP
(See our ad page 42)
GEORGE F YOUNG AND CO
10400 S W 186 Ter CE 5-5961
George F Youngs, Pres


ALBA INTERNATIONAL CORPORATION
145 Almeria Av CG HI 6-6426
A Gordon, Pres; L Huft, Sec-Treas
FLORART FLOCK PROCESS, INC
2147 S W 8 St FR 3-1949
W R Cunningham, Pres; L E Taylor, VP;
T L Cunningham, Sec-Treas
FLORIDA SCREEN PRINTING
1735 N W 28 St NE 5-0973
BEN W KARP SIGNS & SHOWCARDS
5555 N W 7 Av PL 7-7968
Ben W Karp, Owner
MacLAREN DISPLAY ADVERTISING
2331 S W 32 Ave HI 6-7313
C N MacLaren, Owner
MIRROR POSTER PRINTING, INC
914 NW 1 Av FR 7-3029
Irving A Spiegel, Pres; Ethel E Spiegel, Treas;
Fae R Goldberg, Sec
MULTICOLOR SCREEN PRINTING
640 S W 22 Av HI 4-0846
George R Grey, Owner-Mgr
PERFECTION INCORPORATED
251 N E 69 St PL 4-5726
Howard Branston, Pres; Jeffrey S Aaron, VP


RALPH B ROSE POSTER PRINTING
6875 S W 81 St SM MO 1-1621
Ralph B Rose, Pres: Fred V Lavis, Sec-Treas
(See our ad page 78)
SCREEN ART POSTERS, INC
4333 E 10 Ln, Hialeah MU 1-4641
Harry Fertig, Pres; Paul N Gallat, Sec-Treas
SERIGRAPH CORPORATION
2141 N Miami Av FR 1-3366
Joseph J Molkenthin, Pres;
G Edward Wilcox, VP
AL WILSON'S POWER-FUL DISPLAYS
100 E 10 Ct, Hialeah TU 5-1644
Allen B Wilson, Pres; Candido Vasquez, VP;
Jeanne Wilson, Sec
(See our ad page 54)


ADEEB, OSBORNE AND McLANEY
100 Biscayne Blvd S FR 3-8785
Richard Osborne, Pres: Leo Adeeb, VP;
Michael J McLaney, Chairman of Board;
Mary B Barrer, Sr Acct Exec
JAMES R ANDERSEN
3840 W Flagler St HI 8-3344 HI 6-7111
CORYELL & ASSOCIATES, INC
61 Merrick Way CG HI 4-9889
James R Coryell, Pres; Stephen J Fisher, VP;
Stanley L Tait, Dir of Pub Relations;
William W Hinnant, Art Dir
DADE PRESS & LETTER WRITERS
5911 N W 2 Av PL 4-8801
Maylon D Watkins, Pres;
Charles E Dickson, Sec-Treas
DALY PUBLIC RELATIONS
350 Lincoln Rd MB JE 2-4819
Robert P Daly, Co-Owner;
Doreen M Daly, Co-Owner
FRANKLIN J FOX
214 Miracle Bldg, 220 Miracle Mil CG
Franklin J Fox, Owner; HI 4-5191
Edward Sharpe, Acct Exec
J SAMUEL GARRISON
525 Pan American Bank Bldg FR 7-4923
J Samuel Garrison, Pres; Rose Rice, Acct Exec:
Allen Snyder, Economist Consultant;
Peggy Beiley, Analyst
W BILL CLICK ASSOCIATES
1 Lincoln Rd MB JE 4-2139-0
W Bill Glick, Pres
HAGGARD & MARCHNER
78 E 6 St, Hialeah TU 7-3400
Tom Haggard, Partner; Russ Marchner, Partner
PETER F HELLER AND ASSOCIATES
1101 Lincoln Rd MB JE 8-6778
Peter F Heller, Pres: Martha R Heller, VP
LEE HOWARD ADVERTISING COMPANY, INC
1 Lincoln Rd Bldg MB JE 1-1609
Lee Howard, Pres; Anthony P Nicodema;
Sec-Asst to Pres; Robert B Johnson,
Dir of Exhibitions


JOSEPH KANTER ASSOCIATES
7630 Biscayne Blvd PL 1-5911
Joseph Kanter, Pres
KASHUK ASSOCIATES
924 Lincoln Rd MB JE 8-6267
Jay E Kashuk, Partner; Lew Kashuk, Partner
JUNE KELLER PUBLIC RELATIONS
724 Dade Commonwealth Bldg FR 3-8139
June Keller, Owner
WOODY KEPNER ASSOCIATES, INC
3361 S W 3 Av FR 3-4765
Woody Kepner, Pres; Jack I Green, VP;
Palma Kepner, Sec; Karl Bishopric, Treas
AL LANGE & ASSOCIATES
1379 N W 36 St NE 5-0574
Al Lange, Owner
HOD LEWIS
770 S W 47 Av HI 4-5281
H C "Hod" Lewis, Owner
LEYSHON ASSOCIATES OF FLORIDA, INC
509 A Ainsley Bldg FR 4-0623
George E Pickard, Exec VP
WALLACE MacCORY ASSOCIATES
Congress Bldg, 111 N E 2 Av FR 9-4035
Wallace MacCory, Owner
GRACE McELLIGOTT ASSOC
1905 Monroe St, Hollywood WA 2-4822
Grace McElligott, Owner-Dir FR 9-5201
HANK MEYER ASSOCIATES, INC
407 Lincoln Rd MB JE 1-7411
Hank Meyer, Pres; Jack Waugh, VP
STUART NEWMAN ASSOCIATES
350 Lincoln Rd MB JE 2-4818
Stuart Newman, Pres; Ronald Levitt;
Allen Goldfin
PENINSULA PROMOTIONS, INC
2301 N E 171 St NMB WI 7-3201
Daniel D Diefenbach, Pres:
Dottie Hoppen, Sec-Treas
RAY REDMAN & ASSOCIATES
1370 Washington Av MB JE 4-4797 JE 4-4798
Ray Redman, Pres; Jean Biblo, VP
Isabelle Redman, Sec-Treas
JACK ROSS
2555 Collins Av MB JE 1-9910
Jack Ross
J ROBERT ROWLEY & ASSOCIATES
529 W Flagler St FR 3-3603
J Robert Rowley, Pres; Kenneth C Reeves; VP,
Bruce G Rowley, Treas
RICHARD RUNDELL & ASSOCIATES
508 Biscayne Bldg FR 1-4142
Richard Rundell, Owner
PAT SCHAEFER PUBLICITY
6865 Bay Dr MB UN 6-3212
Pat Schaefer, Owner
RAY SMITH & ASSOC
216 Roper Bldg FR 4-7772
Ray Smith
DICK TROXEL & ASSOCIATES
612 N W 16 Av FR 1-1286
Dick Troxel, Owner


24 HOUR A DAY


"NlOWl/I..."
SOETING il [l


YOU MUSTN'Tl MlL, ISS-

24ll HOURS A DAY




TH SON


NOW... A

SMTING

YO UT' ISS

24 OURIA AY
THE SON F UI


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MiArTHuP CAUS(INAV TERMINAL PI)O b111 874 MIAMI'tREC 3- 4FOR1l *4 J. MIAMI
'Sr


5000 WATTS
* MIAMI BEACH


type faces
FROM 'MOST EVERY TYPE FAMILY!

MONOTYPE LINOTYPE HAND SET TYPES

monotype composition corp.
719 N.W. 29th STREET MIAMI 37. FLORIDA
NEwton 3-8548


W QA M

FIRST IN QUALITY AUDIENCE*
560 on your dial


'Pulse Area Qualitative Study




Tropicalites
NEON & PLASTIC ADVERTISING 4
DESIGNERS - MANUFACTURERS
MONTHLY MAINTENANCE

PL. 9-5781 4
120 144 N. W. 54th ST.
Complete Consultation Service
i- H4444. 44J4.JJ 44 4 J4


WINZ
TOPS
In the latest*
Neilson Report
6 am. ro 6 p ni No. Dec 1960
l aur MleNage \\ill Reaicl
Illc Trop i Bling .\n1lieince
inl lIne (Grraler Miamni
lurkel \\h li-n I o linm


r 94


1U


S 50000 voars
Si .... n Mu oand Ne s
I t. ,T,, -,,,, 24 Hours
a do,


0ll
ali,



Makes no d.flerence to u- We do p.nlnr.g
lobs ihao s.jr any i.ze bus.ne!s Large or
mall pul your prr,-g need* in.our hond%.




LITHOGRAPH COMPANY. INC.
i ", ri ,\ .,-i.1 A ,,L I, e ,-,sP ,i ]- l .


OUTDOOR ADVERTISING
In Florida
ELECTRICAL DISPLAYS
Throughout the South


ELECTRO
Neon & Outdoor Displays
OX 1-0805 2955 N.W. 75th St.
MIAMI 42, FLA.






VENN COLE & ASSOCIATES, INC
721 Dupont Plaza Center FR 7-1621
Robert G Venn, Pres; Julian Cole, VP;
Ruth E Blower, Acct Exec
Bud Dailey, Acct Exec
WELCOME WAGON, INC
161 Aragon Av CG HI 8-4994
Mrs Madelon Ravlin, Supt of Dade County;
Florence Rood, Northern Supt of Dade;
Mildred Wright, Southern Supt of Dade



WAME BROADCASTING CO
Chamber of Commerce Bldg FR 3-5533
Ted Wilson, Gen Mgr; Murray Woroner, Sta Mgr:
Jack Spiegel, Local Sales Mgr;
Lee Wilson, Merch & Promotion Dir
WCKR RADIO BISCAYNE TV, INC
1401 N Bay Causeway PL 1-6692
Niles Trammell, Pres; Alan Henry, Mgr
Milton Komito, Gen Sales Mgr;
Duke Zimmerman, Sales Mgr
(See our ad page 56)
WFAB RADIO
P 0 Box 1288 FR 1-5531
Louis G Jacobs
RADIO STATION WFEC
350 N E 71 St PL 1-7534
Henry Trenner, Pres & Gen Mgr;
Doris M Sanford, Program Dir:
Blanche Calloway, Promotion
WFUN RADIO
MacArthur Cswy, PO Box 879, MB JE 2-5535
Arnold C Kaufman, VP Local Sales;
Donald K Clark, VP National Sales;
Bud Connell, Station Mgr
(See our ad page 58)
RADIO MIAMI WGBS
1605 Biscayne Blvd FR 9-2401
Bernard E Neary, VP, Mng Dir; Robert Martin,
Program Dir; Norman A Palmer, National Sales
Mgr; Ed Trent, Local Sales Mgr
(See our ad pages 56, 57)
WINZ RADIO STATION
340 Biscayne Blvd FR 1-6641
Rex Rand, Pres: Robert E Mitchell, Gen Mgr;
Frank S Craig, National Sales Mgr;
Ned Powers, Program Dir
(See our ad page 58)
WKAT, INC
1759 N Bay Rd MB JE 1-5711
Mrs Ucola Katzentine, Pres; Sidney Levin, Sales
Mgr; Bill Smith, Program Dir; Arthur P Smith
Jr, Chief Engineer
RADIO STATION WMBM
MacArthur Causeway MB JE 1-5586
Arnold C Kaufman, Gen Mgr;
Donald K Clark, Station Mgr
COMMUNITY SERVE BROADCASTERS, INC (WMET)
814 1 St MB JE 8-0411, 0412
James R Williams, Pres; Richard B Baker, Exec
VP; Thomas E Wood Jr, Sec;
William J Williams, Treas
RADIO, STATION WMIE
1448 N W 36 St NE 5-2447
E D Rivers, Sr, Pres; Jack Nobles, Station Mgr;
Neal Owings, Commercial Mgr
(See our ad page 56)
WQAM THE STORZ STATIONS
1723 duPont Bldg FR 7-3535
Todd Storz, Pres; Jack L Sandler, VP;
Charles Murdock, Program Dir;
Lewis C Jamieson, Local Sales Mgr
(See our ad page 58)
WSKP, INC
420 S W 2 Av FR 1-1585
W M O'Neil, Pres; William Lemmon; VP
(See our ad page 56)
RADIO STATIONS WVCG AM AND FM
377 Alhambra Cir CG HI 8-7411
George W Thorpe, Pres & Gen Mgr;
Warren Blackmon, VP; Tim Carney, VP-Sales:
Barbara Binns, VP-Programming
HAUIO SrATION WWPB
422 S W 2 Av FR 3-7405
Paul Brake, Owner-Mgr; John B Cash, Asst Mgr;
Don Moody; Program Dir


FRED BERNEY'S RECORDING STUDIO
2377 Coral Way HI 4-2021
Frederic S Berney, Owner
CRITERIA RECORDING CO
1755 N E 149 St WI 7-4691
M L Emerman, Chief of Engineer-Owner;
Stanley R Marshall, Sales Mgr;
Lon E Norman, Musical Dir
DUKOFF RECORDING STUDIOS
1835 Bay Rd MB JE 8-0676
Bobby Dukoff, Pres;
Anita Boyer Dukoff, Sec-Treas
STEREOPHONIC, INC
1138 N E 2 Av FR 1-8350
Frank Linale, Pres; Pat Cerone, Chief Engr
VOICE, INCORPORATED
5810 W Flagler MO 1-3164
J C Rowe, Pres; W T Walker, VP;
M E Rowe, Sec-Treas



AA RUBBER STAMP CO
12446 N E 6 Ct PL 1-8036
Harold F Eglie
ACE CORPORATE SEAL & STAMP CO
132 N E 2 Av FR 3-5707
Richard Friedman, Pres
AMERICAN STAMP WORKS
6431 N W 32 Av OX 1-1941
Oscar K Duke Jr, Owner
PAUL BARNETT, INC DBA BARNETT'S
228 N E 59 St PL 4-3457
Paul Barnett, Pres; Sol Schreiber, Sec
BIRK, INC
2710 Ponce de Leon Blvd CG HI 8-7675
Sydney N Birk, Pres: Mary Martin, VP;
Isabel M Birk, Sec-Treas
CORPORATION SEAL & STAMP CO, INC
2361 N W 7 St NE 4-2255
N C Koehler, Pres
DADE PRINTING & STAMP WORKS, INC
709 N E 1 Av FR 4-5845
M G Murray, Pres; M M Standiford, VP:
D Murray, Sec
GABLES STATIONERS
129 Giralda Av CG HI 8-6046
Sol Schreiber, Owner
IDEAL STAMP WORKS
6026 N W 7 Av PL 4-0211
Gerald P Wilkinson, Owner
SUPERIOR STAMP & SEAL WORKS
613 N E 1 Av FR 4-1034
C F Merz, Owner
WEILWOOD
4498 E 10 Ln, Hialeah MU 5-3241
Louis S Weil, Owner, Helen Weil, Co-Owner



A B C NEON
741 5 St MB JE 1-0166
W H Busbee, Owner
ACE SIGN COMPANY
22 N W 1 Av FR 9-6130
Howard Gurland
ACE-HY SIGN CO
1107 N Miami Av FR 1-0291
George H Bass, Owner
ACOLITE NEON SIGN CO, INC
4710 N W 37 Av NE 5-6581
W K Herring, Pres;
C L Diffenderfer, VP & Gen Mgr
ADVANCE SIGNS
1602 S W 27 Av HI 4-1513
Harold Meyer, Partner; Charles Jones, Partner
ALISON MFG COMPANY
325 N E 122 St NM MU 5-3823
H Denny Schweiger, Sales Mgr
ALL-TYPE EXHIBITORS DISPLAY SERVICE CO
29 S E 5 St FR 4-3107
Maurey L Ashmann, Pres: Paul Baron, Sales
Mgr; Charles Safer, Mgr; Bill Swann, Sales


ALLIED NOVELTIES DIV OF SHELL INDUSTRIES
3729 N W 49 St NE 5-6044
Arthur D Selevan, Mgr; A Arnold, Dir
ATLAS SIGNS
528 Collins Av MB JE 8-3848
Isador Gluckman, Owner
THE BERNER COMPANY
2736 Ponce de Leon Blvd CG HI 4-4041
Herbert H Berner, Pres
(See our ad page 46)
GEORGE W CLEMMONS SIGNS
608 N W' 25 Av NE 4-0694
George W Clemmons Sr, Pres;
George W Clemmons Jr, Mgr
DADE NEON SIGN & SERVICE CO
16201 State Rd 9, E Dr Wl 5-5711
Jack McKee, Owner;
Herbert L Fletcher, Master Electrician;
E R Dan Daniels, Sales Rep
EDVITO SIGNS
90 N W 54 St PL 8-7025
Ed J Siemianowski, Owner
ELECTRO NEON SIGN CO, INC
2955 N W 75 St OX 1-0805
L E Monahan, Pres; Eugene H Webster, VP:
M A Monahan, Sec-Treas
(See our ad page 58)
FILM ART CORPORATION
150 N W 1 St FR 4-3107
Maurey L Ashmann, Pres; Charles E Safer, Mgr;
Paul Baron, Sales Mgr
GENERAL SIGN COMPANY
111 S W 17 Av FR 9-1467
Sydney Greene, Owner
HICKS SIGN SERVICE
1771 N W N River Dr NE 5-7621
THE JENCKS SIGNS
1127 5 St MB JE 8-2144
Max F Jencks, Owner
C H KESINGER
616 N E 2 Av FR 4-5640
LIBERTY SIGNS AND SILK SCREEN PRINTING
241 S W 22 Av FR 1-0537
Joe Perny, Owner
RUBY MERRIFIELD SIGNS
200 N W 4 St FR 3-3816
Ruby Merrifield, Owner
MOKA SIGN CO
3428 W Flagler St HI 3-1187
Morris Kaufman, Pres; Mark Kaufman, VP;
Mario Valcarcal, Art Dir:
Carl Mosblack, Display Foreman
NEON SIGN & SERVICE, INC
3452 N Miami Av FR 9-6982
Robert L Ward, Pres; Kenneth Shifflett, VP;
Marie Shifflett, Sec-Treas
NEON TUBE LIGHT CORP
5102 S W 8 St HI 3-9851
Chester W Cross, Pres
PIXLEY SIGN SERVICE
432 E 9 St, Hialeah TU 8-9517
0 E Pixley, Owner
C SHARKUS FOR SIGNS
731 Palm Av, Hialeah TU 7-7861
Charles Sharkus, Owner
CLAUDE SOUTHERN CORPORATION
3950 N W 31 Av NE 5-0402
M M Kraus, Pres; H H Sheppard, VP;
M M Dilloff, Sec-Treas
YOUNG SIGN CO
1004 N W 36 St NE 5-7021
Owen Young, Owner-Mgr


THE H & W B DREW CO
306 Bird Rd CG HI 5-3619
Hodson Drew Jr, Branch Mgr
ENGRAVERS PLASTIFAB
3240 N W 7 St HI 3-5062
Bruno Post, Owner
THE FRANKLIN PRESS, INC
928 S W 10 St FR 3-8306
W P Mooty, Chairman of the Board;
F F Domnick, VP: J E Ludwig, VP-Gen Mgr;
S J Schaefer, Treas
















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t rngjtlat










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Veri 31sing











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aAt


HILCRAFT ENGRAVING CO
116 N E 6 Sr FR 3 16.31
Shirley E.arnre, Pres
LLOYD PRINTING CORPORATION
2'800 S W 28 Ln Hi 4.46.:
Harlan Lloiyd Pies George A Feller VP
Loi T Feller Sec Treda
Harold C Roperson Sale; Mgr
MIAMI ENGRAVING CO
245 N E 37 St FR 3 3166
NARUP ENGRAVING CO
74 N F 74 Sr PL 441J35
SFred Naru. Prei & Trea1: Emil, Narur' S5c
F Ronald Narup VP

TELEVISION STATIONS
BISCAYNE TELEVISION CORP. WCKT Ch 7
1401 N Bay Cause .',v PL I w, '2
Niles Trammell Pres & Gen Mgr. Charles leiil
Slaion Mgr. Roberl L Fidlar Dir o1 Sale;
lames Campbell. Local Sales Mgr
S ..r111 IL.n I10
L B WILSON. INC WLBW-TV
Studio 2133 N W II Av FR 347?23
sj eI 3Rq9 Ric,.na Rlurd FR J.I .F.I


THEATRICAL AGENCIES


A B C AGENCY
934 E 23 Sr Hijlejh uO 60130
Russell Winler Prop
GUS AUGUST AGENCY
522 Bj.layri e Blvd FR 9.-: ,-6
GuAs Au urt. Oviner.Agent,
Arlie Ri,:e Agent Cleii
ART GORDON AGENCY. INC
40? Lincoln Rd MB JE 22414
MOUNT BURKE PRODUCTIONS
910l S W 6? Cr MO 5 ,309
William MounI Burie. Pre,
BURTON E VAN DEUSEN SHOW PRODUCTIONS
32J40 N W 27 Av Suite 151 NE 4 7?22
Burion E Van Deu:.en Pres Hovi rd Ro;s VP;
Jeane Gehm. Sec Treas
THERMOGRAPHERS


ALBA INTERNATIONAL CORPORATION
145 Almeria Av CC
A Gordon Pres: L Holt. Sec Treas
PIONEER ANNOUNCEMENT. INC
5t 11 r E r, 5 t


C H Topmiriller Pres. Thoma. A Wecilead VP Henrella Jaci
PUBLIC SERVICE TELEVISION. INC WPST Ch 10 Jacob H Jac,:o
2075 Biscayne Blvd FR 1.650!
Waller M Koessler Gen Mgr. Eleanor L Larsen
S Program Dir, William R Needs Chiel Engineer
S Robert C Hanna Nalional Sales Mgr
WTHS-TV CHANNEL 2 A A A A A TRAN
1410 N E 2nd Av FR 74311 3033 N W 17
ClII Mitchell. Dir. Fred Fr-cher Super Eve TV Jacinlo 0 All
Operation, Rulh Berenstein. Super Day TV ADELPHI LETTER
S Operations: Herb Evans Chief Engineer 526 N E 79 S
WTJV. CHANNEL 4 Letter Roseni
S 316 N Miami Av FR 6?62 JULIE E AGUET
J Mitchell Wollsun. Pres. Lee RuwnlLh E. VP 501 Olympia
& Gen Mgr: William R Bra::.l VP -ale. THE BERLITZ SC
S Jack Shay. VP.Operalons 2'J2 N E 2 Av
S s ..,r a . ',.': E Horevermranr



S Beginning Jan. 21 in the

SMIAMI NEWS
I NOW
THE ONLY SINGLE
MEDIUM THAT COVERS
ii" ALL FLORIDA!
ALL FLORIDA TV WEEK
: BOX 5736 JACKSONVILLE, FLA


ibovvit. Pres
lOvvitz Treas


HI 664 ?6

FR 9. 000


tANSLATORS
SLATORIUM
Av NE 53283
onso Uoner
SERVICE
I PL 7623
hal Dir
Theatre Bldg FR 3 0255
HOOL OF LANGUAGES
FR I 3686
SDir


I I il, LI il,
ILC L L C' 1Lt1 L L'





8365 N.E. 2nd Avenue
Miami 38, Florida
Phone: PLaza 7-8429


"i6 N E SiXm STREE TE MIAMI 3 FLCRIDA


FROM START
P TO FINISH!


' e don horie around --e aei a
pr.iming l b in Ihe svari.ng qole ard
before you kner I if I over ihe f...-..h
.re.. a wlnr.er everyi.me.





LITHOGRAPH COMPANY. INC.
: ['. H V :-.1. A.l Fhr.n .i 1.






ROBERT C BEVIS & CO
Bevis Bldg, 241 Minorca Av CG HI 4-1503
Robert C Bevis Jr, Pres;
Winifred H Bevis, Sec-Treas
(See our ad page 48)
OLGA HOLD
McAllister Hotel FR 4-6151
Olga Hold, Owner

TRANSPORTATION
ADVERTISING

BOND TRANSFER INC
2160 N W 8 Av FR 4-3144
V D Bond, Pres
JACKSON OUTDOOR ADVERTISING CO
1182 Palm Av, Hialeah TU 7-9568
A F Seltzer
THE MIAMI BEACH RAILWAY
P 0 Box 3581 FR 7-3641
H B McKay; Rick Brockhouse
MIAMI TRANSIT CO
P 0 Box 3581 FR 7-3641
H B McKay; Rick Brockhouse
PHILBIN & COINE
914 N W 1 Av FR 4-4539
Dick Foltz, Florida Rep
TAXI POSTER ADVERTISING
1182 Palm Av, Hialeah TU 7-9568
A F Seltzer; Morton Bernstein
TRANSPORTATION DISPLAYS, INC
P 0 Box 59-2261, Miami Intl Airport NE 3-2381
Louis G Jacobs, Mgr;
Harold Reardon, Service Opr

TROPHIES

ALBA INTERNATIONAL CORPORATION
145 Almeria Av CG HI 6-6426
A Gordon, Pres; L Huft, Sec-Treas
L C BALFOUR COMPANY
5811 Ponce de Leon Blvd CG MO 7-8332
William V Dixon, Owner
HALPERT'S TROPHIES
140 N E 2 Av FR 9-1265 FR 3-5212
Sol Halpert, Mgr
MICHELSON'S HOUSE OF TROPHIES
30 N E 54 St PL 4-4381
Charles J Michelson, Owner
REISLER BROS SPORT SHOP
427 Washington Av MB JE 8-1344
Oscar Reisler, Owner
WORLD WIDE PLAQUES
9041 S W 197 St CE 5-3326
Stephen J Robbins, Owner


IEit ..' :.. .;; :; ii.- A. Ua1 -***
BAYSHORE PRESS
219 N W 2 Av FR 4-6915
William J Fallon, Owner
DADE TYPESETTERS
5744 N W 2 Av PL 7-5931
John C Oakes, Owner
HYLAND TYPESETTING COMPANY
1044 N W 54 st PL 1-6011
Carl S Hyland, Owner
KENNEDY'S LINOTYPE SERVICE
5920 N W 17 Av OX 1-8231
Paul A Kennedy, Owner
MIAMI TYPESETTING CO
2015 N W 1 Av FR 9-8441
Russ Streifert, Partner; Frank Streifert, Partner
MONOTYPE COMPOSITION CORP OF MIAMI
719 N W 29 St NE 3-8548
Stanley Gurwitz, Pres; W F Roberts, VP;
C Spyropoulos, Sec-Treas
(See our ad page 58)
NORMAN TYPOGRAPHIC SERVICE
249-251 S W 17 Av FR 9-0696, 5, 4
Norman J Feldman, Owner
ROLLINS & BARNES, INC
208 N W 28 St FR 9-1230
R F Brown, Pres: Richard W Barnes, Sec-Treas


I,


JACK SHAFFER ADVERTISING TYPOGRAPHY. INC
6_b N i 6 A., FR 3 J3l
Ji. Shaller Pie;

SPRUCE COPY SERVICE. INC
.J04 P.:n,:e ir Le in Blvd i:. HI .1 !
D.rolhv S Meeiy' Pre .
Ruin Spru:ce Ser. Tre.t
TRADE TYPESETTERS
51:11 S W S S FR 4*51i6
Wr'jima B Her.'brun, Owtner
WRIGHTSON TYPESETTING, INC
2 19 N W 24ih SI FR 9 i20' FR r 4:5 5
WVilijm F Wrightl :.n Pre.
S frank R Evjrn. VP
N. ..r ,. .,~, .,i


r--------------

WADSWORTH

& WALKER, Nr.
NEW YORK: 369 Lexinglon Ave
MIAMI 46: 5807 Ponce de Leon
A fully recognized national advertising
agency established in 1930 Among ac:
counts serviced in the past or present are
ARMSTRONG TiRES THE CHRblilAN SCIENCE
MONITOR EASTERN iGE'IHOuNiD JANE
EhNEL DRESSES PARK LANE HOTEL -
POSTAL LIFE INSUFIANCE MACKi- IR.ICh.
TEACO GASOLINE OSCAR E DOOLr -
FRANR EDELEN BUiCK THE MIAMI HERALD
WALL STREETER SHOEc urilvERSi l
OF MIAMI
L,--------------.











how do you
measure


* i1' 0o.:gr3ac Qu3i')C, c 0 o0,l O c
3Ch,'? vc Irou,- iffe CO'?j~ra n apP',-
S.:.C hd70 .Oij '. I jii tyih.? A 7.
Lbi/a'l n a .ip por'Il.- nte soa ,'g

to bei eve we hav'.e l/.) i r I"',e Ohrn
the quality ba3rrer and I ar o.r mOo-
est typographic achievements are con-
sidered to be definitely measurable by
agency personnel throughout Florida.
Call FRanklin 3-7341. Make us prove it!

JACK SHAFFER
advertising typography inc
626 N/W 6th AVE MIAMI


11!!
1 I


now only

Wrightson

has all sizes

& variations of



VENUS


CONDENSED
REGULAR

EXTENDED
In response to requests from many
art directors and in the interest of fine
typography and progressive good design,
Wrightson Typesetting offers Venus in a
full range of sizes: 60to 840; light, medium,
bold, extra bold and italic. Experienced
typographers are on the job around the
clock to supply perfect composition from
our wide and varied range of type faces.
For fast pickup of your job call FR 9-4754.



WRIGHTSON
TYPESETTING, INC.
219 N.W. 24th STREET MIAMI FR 9-4754

















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Advertising


Just as advertising is now big business in Miami, so Greater Miami-one of the nation's fastest growing
areas-is big business for advertising. The succeeding articles sketch some of the dimensions of this
amazing area-its market characteristics, industries, and vacationland attributes.


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SONG OUT of the mainstream of
I .S. economy except as a re-
L sort area, Greater Miami today
is swiftly establishing itself as a
major year-'round market place.
With a permanent population of
nearly 1,000,000 and an annual
transient population of more than
4,000,000, Metropolitan Miami-
Dade County possesses a tremen-
dous capacity to consume advertised goods and
services.
No other area in the country has gained so much
so soon. Sixty-four years ago Miami rose out of a
marshy hammock as an incorporated city, with
slightly over 500 inhabitants. In less than two
decades a railroad reached the city, its port was
formed, and the first of Miami's building booms
started.
In defining our market area we are considering
Metropolitan Miami, referred to as synonymous
with Dade County-an area of 2,054 square miles,
embracing 26 municipalities.
The city expanded explosively following World
War II as a mecca for vacationers. With the ex-
tension of express highways and jet air service to
the area, Miami's isolation at the southern tip
of the Florida peninsula ended and tourists became
permanent residents.
Dade's population rose as shown in the follow-
ing table:
1950 ----- 495,084 1955 ------ 688,235
1951 ---- 528,799 1956 ----- 735,103
1952 .---564,810 1957 ------ 785,163
1953 ---- 603,273 1958 ------838,632
1954 ------ 644,355 1959 ---- 882,474
1960 ------ 926,317
(Preliminary report U.S. Census, June 1960)
(*see population breakdown)
As the population grew, commerce and industry
followed; the process continued. Recent census
figures showed Dade County still on top as the
biggest county in Florida-with an 85 per cent
increase in the past decade. In addition, commercial
and industrial enterprises have greatly broadened
their scope.
Becoming less and less dependent upon the


Miami market, these enterprises now serve the
state market, the southeastern regional market and
even national and international fields, especially
Latin America, as the southern "Gateway to the
Americas."
Traditionally, tourism has been, and still is, the
area's greatest business. Some 64 per cent of em-
ployment is directly or indirectly attributable to
the tourist trade. Tourists spend close to half a bil-
lion dollars in the area annually.
But not generally considered is that Metropoli-
tan Miami is also an industrial center of Florida-
already housing more than 2,500 manufacturing
establishments. These include electronics, research,
plastics, medical, fashion, insurance and publish-
ing.
Approximately 220 new companies are expected
to be established here by the end of the current
year (1960), compared with 200 new plants in
1959. Growth in fabricated metal products is
especially noted.
This year Miami manufacturing gained Ano-
dynes' $750,000 manufacturing plant, which will
employ 150 persons making aluminum name plates,
cloth markers and safety signs; a branch plant
of the Ferro Corp. of Cleveland, which makes
fibre-glass reinforcements, and American Marc's
$500,000 pleasure-craft plant. The last will provide
jobs for 100 people.
The area is making great strides in attracting
precision manufacturing and highly specialized
technical industries such as aviation assemblies,
electronics unit and components assemblies, preci-
sion machining and tool operations.
Other industries attracted here by an aggressive
Dade County Development Department are design-
ers of scientific apparatus, research and analytic
laboratories, medical centers and regional distri-
bution organizations.
Accordingly, some dozen industrial areas and
parks have been started or are in the planning
stage. Only those industries compatible with tour-
ism are being sought.
In addition to all this, Dade County contains
one of the top agricultural producing districts in
the nation, has become a leading convention center,
and is challenging New York City as a cruise cen-










ter with its recent beginning of a $20,000,000 deep-
water port.
Dade County is the No. 1 air shipper of export
goods, and two airports here have been recognized
as the second and third busiest terminals in the
nation in the Federal Aviation Agency's 1960 fiscal
report on flight movements.
Miami International and Tamiami control tow-
ers logged 348,748 and 324,140 landings and take-
offs, respectively. The combined total of 672,888
flight movements gives the community first place
in the nation since the totals of other large air-
port pairs, such as LaGuardia-Idlewild in New York
and O'Hare-Midway in Chicago, fall below this
level.
Formation of household units, always of prime
interest to advertisers, increased in 1959 over
other recent years. The marriage rate per 1,000
population in 1959 was 9.2-well above the na-
tional rate.
The birth rate in 1959 was 22 per 1,000-under
the national average, but the number keeps climb-
ing annually.
Households in the area are estimated at 285,000
-up 84.2 per cent since 1950. Of the total dwelling
units, 43 per cent are owner-occupied while 63 per
cent are one-family units.
Greater Miamians have a tremendous and seem-
ingly insatiable appetite for consumption of big-
ticket items.
For the past decade, Miami has led the nation
in the construction of dwelling units per thousand
of population.
Construction figures for recent years were:
Residential Non-Residential
1959 $148,685,000 $84,669,000
1958 167,828,000 55,973,000
1957 -. 160,413,000 78,586,000
1956 152,885,000 70,618,000
Construction completed recently or under way
includes: a $2,250,000 research facility for the
University of Miami School of Medicine; a $2,-
000,000 distribution center of Western Electric Co.
which will provide jobs for some 200, expanding
to an estimated 500.
Eight huge shopping centers have been com-
pleted recently and work is continuing on the $3,-
160,000 MacArthur Causeway improvements.
Other construction includes the $3,500,000 Bap-
tist Hospital South and the $2,000,000 South Miami


Hospital; the $3,079,100 Julia Tuttle Causeway;
the $2,260,000 State Office Building housing virtu-
ally every state agency and a long list of multi-
million dollar tourist facilities, including motels,
hotels and restaurants.
Proposed projects include: a $46,000,000 ex-
pressway system, including several bridges, about
$1,000,000 for Miami Beach road projects, and a
downtown Miami elevated expressway link with
the inter-state North-South expressway; Eastern
Air Line's $12,000,000 jet overhaul base; a $9,290,-
000 federal office building; a new convention hall
for the city of Miami, and a 25-story office build-
ing in Miami's downtown section.
In the national decline of residential housing
starts in 1957, Miami was the only large metropoli-
tan area to maintain an annual increase.
Automobiles, perhaps the next largest item on
any budget, enjoyed good sales in Miami and the
Dade County Auto Tag Agency of the Department
of Motor Vehicle Registration, shows the follow-
ing growth in this item:
Year Registrations
1960 (Jan. 1-Sept. 30) .... 469,323
1955 __---- ------.-... ..-... ...... ....... 377,550
1950 ---------- 220,064
Last month saw the installation of Greater
Miami's 500,000th telephone and Southern Bell an-
ticipates the magic million figure will be reached
by 1972.
This metropolitan area has grown about twice
as fast telephone-wise as any other U.S. city and
an average of two new installations are made each
hour of every working day in Dade County.
It took Southern Bell just seven years to add as
many telephones as were installed in Dade County
in all the years up to 1953 when the 250,000th
phone milestone was passed.
In the past 10 years, the telephone company has
increased its volume of local calls here to more than
2,500,000 daily, with same 50,000 long-distance
calls each business day.
Greater Miami leads Atlanta by 166,000 in the
number of telephones installed, and has a 183,254
margin over New Orleans.
Bellwether of any growing market area is its
bank debits and this activity has been showing
consecutive annual increases.
Volume in 1959 was up 13.5 per cent over 1958.
First-quarter volume for 1960 was up slightly over
the corresponding period in 1959:













Year Bank Debits
1959 __---- -___--$15,712,743,000
1958 ___--------- 13,839,670,000
1957 ----__---- 13,088,555,000
1956 ---_--- 11,422,000,000
1955 ------ 9,988,000,000
An estimate of local retail sales in 1959 was re-
ported at $1,881,000,000-up 26.7 per cent over
1958.
Department store volume was up nine per cent.
At the end of April 1960 these sales were running
eight per cent in front of a similar period a year
earlier.
A 1958 report shows total retail sales in the area
at $1,369,315,000, up 40.8 per cent over 1954's
volume of $972,463,000. The number of retail
establishments increased 17.8 per cent from 8,350
to 9,839.
Volume of merchant wholesalers was reported
at $857,034,000, up 51 per cent over 1954. The
number of establishments increased 43.2 per cent-
from 1,058 in 1954 to 1,515 in 1958.
One well-known Central American department
store which six years ago bought nothing in Miami
now makes 100 per cent of its purchases here.
In October 1960, Takashimaya, Inc., a Japanese
chain of department stores, set up shop in Bur-
dine's. The move was taken when preliminary
estimates by Takashimaya's officials disclosed a
potential quarter of a million dollar business in the
first three months operation.
This shop sells wood carvings, pottery, lacquer
ware, rice writing paper, flower arranging equip-
ment, tea and saki cups, dolls, kimonos, handbags,
jewelry and other items appealing to a highly cul-
tured and discretionary buying-power marketing
section.
The outlook for Miami as a marketing area is
unlimited.
Metropolitan Miami is, for the first time, con-
fronted with a substantially permanent population.
It is already more heavily settled than Atlanta,
Buffalo, Kansas City, St. Louis or Dallas, as based
upon density figures of major U.S. cities.
By 1975, Metropolitan Miami is expected to have
a population nearing 2,500,000 and will compare
with present-day Los Angeles; thus the area's pros-
perity should continue to expand at its present or
accelerated pace especially throughout the next
decade and a half, with resulting attractiveness for
the advertising dollar.


POPULATION
Miami Dade County
1950 (census) 249,297 495,084
1960 (estimate) 286,560 926,317
1970 (projection) 341,610 1,350,050
*DADE COUNTY POPULATION BREAKDOWN
(1955 estimates)
Urban ..... 89.0% Catholic ...... 18.0% Male ............ 48.9%
Rural, Protestant .... 72.0% Female ... 51.1%
non-farm .. 10.0% Jewish ... .... 7.0% White 86.0%
Farm .1.0% All Others .... 3.0%
100.0% 100.0% Non-While 14.0%


Air Traffic (in millions of passenger


1950 _.......-.- .. ... 1,387,142 1955
1951 .. .. ..-.... .1,654,954 1956 ....
1952 ... ... ... .- .. .1,855,995 1957 ... .
1953 .. .. 2,141,854 1958 ....
1954 .... .2,535,697 1959
Gasoline Sales (in millions of gallons)
1950 ...... ..... 142,436,000 1955
1951 ... ..--.. .-.... 153,004,000 1956 .....
1952 ... .-... 170,323,000 1957
1953 .... ..-- ..185,769000 1958
1954 .. .. .. ..-.. 204,497,000 1959
Savings and Loan Assn. Assets (in milli
1950 . .. $146,999,000 1955
1951 178,798,097' 1956
1952 .. .. 234,874,140 1957
1953 .. 287,736,331 1958
1954 ..... 378,537,272 1959
Bank Deposits (in millions of dollars)
1950 ..... .. .$478,799,000 1955
1951 ....... 530,918,000 1956 -
1952 .. 594,907,000 1957 ....
1953 ..... 645,617,000 1958 -
1954 .. .743,976,000 1959
Bank Debits (in billions of dollars)
1950 . .. $4,926,000,000 1955
1951 .. 5,778,000,000 1956
1952 .- .--.. 6,315,000,000 1957
1953 7.017.000 000 1958
1954 ... .. ..... 8,167,000.000 .1959
Check Clearings (in billions of dollars)
1950 .. 3,058,146.000 1955
1951 ... ....... 3.,780,673,000 1956
1952 .. 4,357,284.,000 1957
1953 4,925,693,000 1958
1954 6,108,119.000 1959
Chrck clearinrs for the year 1960 through


rS)


$9,968,775,824. with 32 out of Dode's 36 banks reporting through the
Clearing Association.
To handle Ihis ever-increosing volume, three Miami banks operate
night clearing sections to lender faster service for their clients.


MARKET FACTS MIAMI DADE COUNTY RANK"
Quality Index 143 117
Index of Sales Activ;ty 219 136
Populahon 282,600 926,317
Total Retail Sales 769,965,000 1,504,984.000 (13)
Food Sales 128,324,000 314,851,000 (16)
Automotive Sales 202,918,000 297,977,000 ( 9)
Drug Sales 28,544 000 68.878.000 (10)
Gasoline Stations Sales 40,755,000 88,243.000 110)
Eoaing and Drinking Places Sales 70,056,000 155,644.000 (111
General Metchand.se Sales 127,769,000 179.094 000 128)
Apparel Sales 48,598,000 123 537,000 l101
Furn;Ture-Household Appliances 55738000 82,334,000 (15)
Lumber.Building Hardware 38.090.000 79,440,000 113)
Total Net Effective Buy.ng Income 1.923.074.000 (231
Per Household Effective Buying income 6.832 t90)
Per Coapta Effecrive Buying Income 2.101 1631
Urban;zed Populalion 782700 l21)
Retail Sales per Household 5.346 11l)
Food Store Sales 314 851,000 (16)
Florida Power & Light Company reports the following figures concern-
ing sales of kdloolt hours in Ihe Dade County area Average number
of customers'
KWH during the period.
1950 780,297.000 166068
1955 1.714,340,000 247,295
Last 12.Mo. period available
Oct. 1, 1959 to Sept 30, 1960 3289742,000 318,219
"Customers include residential, commercial, industrial, governmental and
municipal accounts. 60.1321.SP
"Rank in 200 U. S. Metropolitan areas. 11.8-60 JW
11 -60 JW


.._....... 3,059,142
....... 3,546,719
.......... ..... 3,980,534
...- ....- 3,688,223
... -...- 4,248,064

. .. .... 225,222,000
S.....-...- 252,527,000
_... 272,584,000
... ... 278,543,000
_.. _288,790,000
ons of dollars)
478,009,095
596,158,870
... ... ........... 687,511,133
.. .. 784,178,000
.. 938,967,000

.... $ 823,352,000
. ... 939,666,000
1036,460,000
. ....... 1,115,956,000
1,146,778,000

$ 9,988.000.000
.. 11,422,000,000
._.- ....- 13,088,000,000
13,839,670,000
15,712,743,000

$ 8,183.813,UUO
_. 10,288,535.000
11,175,193.000
11,790.396,000
... 13,350,341000
September 30 amount to















NDUSTRIALLY, Miami is like
the zany flapper who wore a
headache band but didn't know
what it was for until the depres-
sion hit.
For years, Miami traded on its
reputation as a flamboyant city-
the perfect place to relax and the
perfect place to raise a little hell
when resting got tiresome.
Then in the late forties, Miami woke up to find
that World War II had changed its personality.
Miami had turned into a four-season town full of
solid citizens who cared what happened to busi-
ness after Hialeah closed down.
The City fathers, many of them younger than
their charges, began to take stock of Miami's earn-
ing potential. Was it possible to feed the doubling
and tripling population on the money brought in
by tourism?
The sad conclusion was obviously, NO.
Rather than look for other work, emphasis was
placed on squeezing a few more dollars from the
tourist industry.
The winter season was opened earlier and closed
later.
Thanks to the airlines and their package vaca-
tions, Miami began to build a summer season,
Secretaries and Junior executives spent their vaca-
tion pay here. It tided Miami over until the play-
boys and well-heeled dowagers arrived in January.
But the Fall and Spring were slow-except in one
respect-permanent residents kept moving in. And
most of them were too young to live on a pension
check. In 1950 Miami had 495,084 citizens as com-
pared to 315,138 in 1945.
Civic leaders finally agreed to have a look at the
manufacturing possibilities in Miami.
It was thought that factories and luxury hotels
didn't mix. Everyone was certain that when the
chimney stacks went up, hotel rates would go
down. What tourist wanted a suntan covered with
soot?
Miami was pleasantly surprised to discover that
several clean, quiet and lucrative industries had


seeded themselves in the area despite the unfavor-
able industrial atmosphere.
In 1947, the U. S. Census of manufacturers
showed that Miami had 534 manufacturing plants
doing a business that amounted to $45,528,000. It
employed 9,271 people.
Without even trying, Miami had a fairly re-
spectable garment district. Most of these tiny
plants were hardly more than a two sewing machine
operation.
The garment makers were frequently men who
had migrated from New York to go into retirement
and then found themselves disenchanted with loaf-
ing.
The Miami factories were run on a haphazard
schedule. They were more a hobby than a business.
No manufacturer dared be so countryfied as to
hang out a sign, "gone fishing," but he accom-
plished the same purpose by producing only sea-
sonal clothing.
The garment factory depended upon selling local
stores items that couldn't be delivered from New
York in time to satisfy the buying whims of the
public. Miami clothing makers specialized in turn-
ing out "hot" merchandise.
In 1947 Miami had 66 garment manufacturing
plants. The average number of people employed in
each sunlit attic operations amounted to 17.
Here was an industry that suited Miami per-
fectly. It was clean, quiet and the merchandise was
cheap to transport. How much could a bathing suit
or a pair of shorts weigh? Miami could produce
resort fashion and send it around the world.
Fashion production held a strong note of glam-
our. Two other huge tourist cities in the world had
fashion as a by-product. Paris and New York-why
not add Miami.
Why not? The reasons would stretch further
than a 1934 dollar.
First, the garment manufacturers themselves
were content with making a small income and not
working too hard. Those who had ambition, were
extremely competitive with other Miami manufac-
turers. A group effort of any kind was inevitably
destined to end in a fight.
The chief drawback to promoting Miami as a
fashion center was her lurid past.









Sophisticated women were reluctant to be caught
with a Miami label in the darkest corner of the
closet.
It was thought that Miami was a town filled
with women who wore either too little or too much.
It was either halters and shorts or floor length
mink.
Not even the men's wear manufacturers escaped
the brassy intonation. Harry S. Truman kept show-
ing up in Florida-set newsreels wearing appallingly
loud, palm-printed shirts.
The City fathers gave up a feeble attempt to
portray Miami as a fashion center. Our garment
industry, however, survived and grew.
There are now over 200 plants employing about
5,000 people. The majority of the merchandise is
of impeccable taste.
Another magic word, for a fleeting time, was
"aluminum." This was a light product that could
be shipped around the United States at minimum
freight charges.
Plants sprung up like customers in a neighbor-
hood bar when someone yells, "drinks on the house."
Some made jalousies. Others made porch furni-
ture and aluminum ladders. The light metal in-
dustry boomed until about three years ago when
it turned out that aluminum plants were expand-
ing too much, too soon.
Some were not properly financed. Many got
into all manner of legal difficulties. Others began
cutting prices which meant they lost more money
faster than before.
A few large, well-managed aluminum product
manufacturers are doing well.
The weak ones are just about weeded out and
the strong now show some steady growth possibili-
ties.
In Miami, the bird that spells paradise is the jet
liner. It is this screech-throated, swept-winged
flyer that will bring riches to Miami.
As a matter of fact, the airline industry has al-
ready brought appreciable treasures to South Flor-
ida. At Miami International Airport there are
24,054 employees. The airport's wage output is
$133,854,000. Add to this $106,484,000 spent by air-
lines and other tenants for operating expenditures
and you have a comfortable stockpile of golden
eggs.
Miami is the nation's number one air traffic
center. Last year 444,310 international passengers
entered here; foreign and domestic arrivals totaled
over two million.


Thousands of Latin Americans come to Miami
each year. They may never see the Statue of Lib-
erty or the Golden Gate bridge. To them, the Miami
skyline is the gateway to North America.
While the jet airliner has brought millions of
people to Miami, it is only on the threshold of its
even greater use as a cargo carrier.
Industry in Miami has always been limited to
the production of light goods (except of course the
acres and acres of cement block houses).
Air freight charges have been high up to now
and Miami is far away from most of the big mar-
kets in the U.S.A.
However, we are closer to the Latin American
market than any other city in the country.
The jets could make Miami a heavyweight in
manufacturing. As cargo jets are built and placed
into service, freight rates will go down just as
passenger prices are now in reach of most middle-
income pockets.
We will soon be able to ship and build anything
we please from Miami without worrying about
freight costs.
Miami could easily become a massive assembly
depot. Right now, automobiles, tractors and other
heavy products are shipped to Latin America in
little pieces. The product is assembled in Latin
America and sold.
As it becomes more and more foolhardy to build
plants in foreign countries, American manufactur-
ers think nostalgically of coming home despite fed-
eral taxes.
Miami, with its unlimited supply of skilled
labor, seems a perfect set-up for assembly plants.
Western Electric has already taken the initiative
and built enormous assembly facilities in North-
west Miami.
There is, however, a piece of state legislation that
slows down Miami's future as an industrial city. We
have here a steep inventory tax. This means manu-
facturers must pay 2 % of value for all raw goods
kept on the shelf. Repeal of this tax would speed up
Miami's development.
Electronics is another phase of Miami industry
which is beginning to grow up. Here is unlimited
possibility for expansion.
This industry depends on skilled labor and Miami
has a corner on the market. People come from all
over the country, usually at less pay, to live and
work in this climate.
What does a burgeoning industrial city have to






VIEW OF CONSTRUCTION WORK ON NEW EXPRESSWAY SYSTEM FOR
GREATER MIAMI


MIAMI FASHIONS ARE EXPORTED THROUGHOUT THE UNITED STATES

offer the advertising profession? What can the
advertising profession do for industrial Miami?
Basically, all new industries need a personality.
Or, in more technical terms, a corporate image.
If these manufacturers are to grow large and
strong, they must seek financing from the public.
This is the only sensible way to get expansion
money.
Nobody is going to buy a share of a company
they've never heard about. Nor will the public in-
vest in a firm that doesn't have a patina of objec-'
tive drive about it.
Building this message, and getting it to the pub-
lic, is the job of a skilled advertising man. Once he
has done this, he can then do the day to day job of
helping the company sell its products.
Industry that is so young is an exciting thing
to work with. There are no frustrating channels to
be waded through. When you've got an idea, you
take it straight to the president.
Usually, he's an uninhibited sort who will try
anything that's honest and imaginative.
Here is the perfect foil for a talented advertising
man. He doesn't have to fight deep-seated preju-
dices. The old ways aren't the best ways because
there isn't anything old to go on.





MIAMI
The Number One manufacturing area in Florida

Standard Mrlropolitan Etlbli hmenlts employee Value Added
Stalitial Ar'ai Numbfr number By Manulfarure
Miami 1,694 37,351 5260,374,000
Tampo St. Petersburg 997 32,373 237,167,000
Jacksonville 509 19,342 180,807,000
Pensacola 115 12,589 179,198,000
Orlando 330 10,926 120,935,000


State Total 6,308 173,539 $1,456,945.000
Source: 1958 U. S. Census of Manufacturers






TRUCK FARMING-A MAJOR SOUTH DADE INDUSTRY (bottom)


CUTLER RIDGE PLANT OF THE FLORIDA POWER & LIGHT COMPANY (Center)

















.14:


SCENE FROM MIAMI S
GROWING TEXTILE
INDUSTRY


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MIAMI INTERNATIONAL
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BUSIEST IN THE
UNITED STATES


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* ONE OF THE MANY LUXURY CRUISE LINERS
USING MIAMI AS A PORT OF CALL


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SELLING SUNSHINE is today
the major business of the Flor-
ida Gold Coast, as it always
has been. Today this brisk trade
in a product that cannot be pack-
aged supports, directly or indi-
rectly, about 65 per cent of the
people who live in Dade County, a
metropolis with almost a million
permanent population.
This winter more than two and a half million
people will come to Miami Beach to enjoy the shirt-
sleeved luxury of out-of-season sunshine. About
five million tourists will visit South Florida in the
coming year.
The principal goal of their trek south will be
Miami and Miami Beach. The overflow will spill
prosperity up, down and around Florida's shores
for miles.
Now, the sunshine on Cape Sable is just as fine
as that beaming down on Miami Beach, but Cape
Sable is inhabited principally by raccoons and
wading birds. No people live there.
Miami Beach was once a mangrove-covered sand
spit that looked quite a lot like Cape Sable. The
chief ingredients that went into making them so
different today were promotion, publicity and ad-
vertising. Those ingredients bring people by the
million to replace the wading birds.
No metropolis in the world is so indebted to
promotion and the allied arts of advertising and
publicity.
The newest Biscayne Bay causeway, dedicated
last year, was named for Julia Tuttle, Mother of
Miami, an imaginative promoter. She earned her
fame when she sent railroad-builder Henry Flagler
sprays of orange blossoms, after the Big Freeze of
1894 bit deep into Florida. He thereupon agreed
to extend his railroad to Miami, and the world's
pre-eminent resortland was born.
Carl Fisher, the exuberant genius who made
Miami Beach a household word, didn't invent pretty
girls or bathing suits. But he did identify them
with Miami Beach.
To appreciate the power of promotion consider
the story of Miami Beach, heart of the Gold Coast.


First house on Miami Beach was the Biscayne
House of Refuge, established in 1876 to "afford
succor to shipwrecked persons who may be cast
ashore and who, in the absence of such means of
relief, would be liable to perish from hunger and
thirst in that desolate region."
Today that "desolate region" has 379 of the
world's most luxurious hotels.
The city was founded in 1914, just 18 years after
the railroad reached Miami on the mainland. The
first hotel was built in the same year, and operated
by its owner, W. J. Brown. The Wofford Hotel and
Apartments was second.
In 1915 the town was incorporated, with 33 regis-
tered voters. It had telegraph service, two bath
houses, an 18-hole golf course, mail service, a free
school bus and winter boat racing.
From 1915 to 1925 Carl Fisher's magnificent
razzle-dazzle made Miami Beach's legendary repu-
tation for glamour.
But after the boom and the great hurricane of
1926, something else was needed. For really good
promotion, good performance is required. In 1925
Miami Beach acquired a helmsman who gave a
tremendous performance in municipal administra-
tion for 33 years, Claude A. Renshaw. As city
manager for more than three decades, he saw to it
that the city became as beautiful as an ad man's
adjectives, and stayed that way.
It was due to his astute financial policies that
Miami Beach led all Florida out of the depression
of the 1930's. It was a great decade of hotel build-
ing, and in 1940 Miami Beach had 3,041 homes,
238 hotels, with 15,044 rooms, 706 apartments, and
28,012 residents.
In 1940 alone, 40 hotels were built. The city had
an estimated tourist total that year of 75,000, and
the usual gloomy prophets predicted that Miami
Beach was overbuilt. In that year the city set aside
$122,565 for its advertising and publicity program.
War put a lid on the growth. Miami Beach be-
came a military camp, and 85 per cent of the hotels
were occupied by men of the Army Air Forces
Technical Training Command.
The construction parade that began at war's end
made the past growth look slow. By 1950, the popu-












lation was 46,282, and the estimated wave of tour-
ists that year reached a million and a half people.
Today the permanent population of the Beach's
7.1 square miles of land has reached 62,083. Last
count of hotels gave 379, with 30,601 rooms, plus
2,350 apartments with 26,486 rooms.
In all of Dade County today there are more than
600 hotels, more than 500 motels, and more than
22,000 apartments-
Promotion, advertising and publicity keep those
rooms filled to the point of prosperity.
Everybody recognizes the need for diversifying
the industry of Dade County, but tourism remains
the chief industry, as it has been since the begin-
ning.
Who are the tourists upon which this metropoli-
tan community depends?
We expect two and a half million visitors to come
to Miami and Miami Beach during the coming year,
and about five million to visit South Florida. From
our past experience, we know that about 30 per cent
will come from New York, about 10 per cent from
New Jersey. Michigan, Ohio and Illinois will ac-
count for about 20 per cent.
Most of them will come as couples, and the vast
majority will be adults. Of these visitors only about
four per cent will be children under 12, and three
per cent teenagers. We will be blessed with a sur-
plus of ladies, 53 per cent, as compared with 47
per cent men.
It is significant that the majority of our visitors
are in the high-profit 30-59 year-old range. The
average age is 47. They are the group most cher-
ished by advertisers, and the highest single group-
ing consists of executives, professional people,
salesmen and skilled workers, an impressive 49
per cent.
The average length of stay of the winter tourist
in South Florida is 20.4 days, according to one
recent survey, with hotels accommodating 47 per
cent of all visitors.
What does this industry mean in terms of spend-
ing? A conservative estimate is that the 5,000,000
tourists in South Florida in 1960 will spend $625,-
000,000 while they are here, excluding transporta-
tion expenditures to and from the area. This figure
is obtained by applying state averages provided by
the Florida Development Commission to the Gold
Coast visitor.
This spending means also that the average Dade


County resident has a higher income than the aver-
age citizen of the United States.
This steady, phenomenal growth has been the
product of promotion, advertising and publicity.
Recall that in 1940 some local pundits were of
the opinion that Miami Beach was overbuilt, when
the dizzy growth was yet to come. In those years,
most of the hotels shut up during the summer and
the resort went dead.
The area's summer season was not created until
after World War II. What this has meant in the
terms of stability and prosperity for the local econ-
omy is as important as everything that went before.
The summer season was created by promotion, pre-
ceded by the resolute notion that it could be done.
That takes faith in advertising.
A vast contribution to the boom of the 1950's
came from the airlines' advertising and promotion
of South Florida. National Airlines pioneered with
the vacation package plan, coach fares, and other
travel stimulants that generated much of the swell-
ing tide of visitors in the 50's.
Network TV personalities told the story of the
Gold Coast to millions when they began to come
here to originate their shows.
Another major contribution to the entire area's
promotion and advertising is that of the special
attractions-the race tracks, the Seaquarium, the
Parrot Jungle, amongst others. These photogenic
forms of entertainment are important factors in
influencing people to come to Miami and Miami
Beach on their vacation.
The Gold Coast has demonstrated, however, to
the whole wide world, the successful formula for
creating one of the cleanest, most attractive, and
most prosperous new industries of the Twentieth
Century-tourism. And a major element of that
industry is promotion, advertising and publicity.
As a result, today, South Florida has dozens of
competitors seeking to attract the vacationing
traveler. The islands of the Caribbean are capital-
izing on their sunshine. The ancient nations of
Europe are capitalizing on their history. Even
Russia courts tourists!
But, I feel sure, if we trust the formula that
has proved so potent in our past, we can have the
greatest decade in the history of South Florida in
the 1960's. The war babies are growing up. They
can fill every empty room on the Gold Coast for
years to come if we will do two things-create ex-









citement here that can be found nowhere else, and
tell the world about it!
Certainly we must have more \igr 'rous pr'nmotlion
to carry the Florida story to new\ millions. \\e
must court the creation of nei,\ special attraction
that will make the vacationers, of thie \\orld feel
they have to come here. \'e nni.-t tell our -.tory with
an impact that can compete with the clamor of the
younger resorts that have learned from Miami all
Miami Beach.
If we keep our faith in pr:omontion, advertising
and publicity, then the best years of our lies are
ahead in this community.


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New York Office

PRESIDENT AND GENERAL MANAGER
Mr. C. James Proud
655 Madison Avenue
New York 21, New York

DIRECTOR OF CLUB SERVICES
Mrs. Ruth Gardnei
655 Maldison Avenue
Ne\w Yor.k 21. New York

0 0

Washington Office
Donald J. Wilkins
Vice President, In Charge of Washington AFA Office
11-5 19th Street, N. W.
Washington 6, D. C.


FIRST DISTRICT
Richard L. Chalmers
Station WNHC-TV
1110 Chapel Street
New Saven, Connecticut
SECOND DISTRICT
Alfred P. Rexford
R. W. Rexford Company, Inc.
115 North Camac Street
Philadelphia 7, Pennsylvania
THIRD DISTRICT
Doublas Smith
WGFC, Inc.
P. 0. Box 1140
Greenville, South Carolina


FIFTH DISTRICT
Paul Streb, Sales Manager
Seiple Lithograph Company
2213 Cleveland Avenue, N.W.
Canton, Ohio
SIXTH DISTRICT
William Over
Indianapolis Times
214 W. Maryland Street
Indianapolis, Indiana
SEVENTH DISTRICT
Otis Segler
WDEF-TV, Volunteer Building
Georgia Avenue
Chattanooga, Tennessee


EIGHTH DISTRICT
John Lamb
Batten, Barton, Durstine & Osborn
Northwestern Bank Building
Minneapolis, Minnesota
NINTH DISTRICT
Lowell Nicholas, General Manager
Better Business Bureau
Insurance Exchange Building
Des Moines, Iowa
TENTH DISTRICT
Leslie Hauger, Sr., V. P.
Watts-Payne Advertising
311 West 7th
Tulsa, Oklahoma


WHO'S WHO IN FOURTH DISTRICT
ADVERTISING FEDERATION OF AMERICA
Directory of Officers, Directors, Committee Chairmen
of Fourth District, and Member Clubs for 1960-1961

Compiled by ROYAL H. RAY, Editor, Sunshine News


Paul R. Greenaway
Governor of the Fourth District
Florida Power & Light Co.
P. 0. Box 3100
Miami, Florida


GOVERNOR:
1ST LT. GOVERNOR:
2ND LT. GOVERNOR:
SECRETARY:
TREASURER:
CORRESPONDING
SECRETARY:


Paul Greenaway, Florida Power & Light Company, P. 0. Box 3100, Miami 30, Florida.
Joseph D. Kelly, Chamber of Commerce, 604 Hogan Street, Jacksonville 2, Florida.
W. S. Doyle, Gold Coast Publications, 101 N. Andrews Avenue, Ft. Lauderdale, Florida.
Richard L. Ashe, Commercial Photographer, P. O. Box 110, Lakeland, Florida.
Tom Bonneville, T & H Company, P. O. Box 1882, Orlando, Florida.
Charles H. Whitebrook, Bishopric/Green/Fielden, Inc., 3361 S.W. 3rd Ave., Miami, Fla.


I I ,


1


Ir f










ELIZABETH SWEET
LOUIS BENITO
EARL J. MASON



DAYTONA BEACH:
FT. LAUDERDALE:
LAKELAND:
MIAMI:
ORLANDO:
JACKSONVILLE:
TAMPA:
SUNCOAST:


Bill Sweet Pump Co., 1530 14th Street, S., St. Petersburg 5, Florida.
Louis Benito Advertising, P. O. Box 3402, Tampa, Florida.
Wall Street Journal, Walton Building, Atlanta 3, Georgia.



Charles Corsi, Corsi Advertising, Inc., P. O. Box 2293.
Fred Steadman, Daytona Beach News-Journal, Orange Avenue.
W. B. Lennan, First National Bank, 225 East Las Olas.
Herbert Roller, Polk Theater, 121 S. Florida Avenue.
Charles Whitebrook, Bishopric/Green/Fielden, 3361 S.W. 3rd Avenue.
Emily Tatich, Dickson & Ives, 2 South Orange.
Betty Tway, All Florida/TV Weekly, P. O. Box 5736.
William Fritts, WGTO Radio Station, 3211 Swann Avenue.
Robert Enslin, Sears, Roebuck & Co., 2010 E. Hillsborough Avenue.
Roland Hagedorn, Allstate Insurance, 1355 Snell Isle Boulevard.
Anne Randolph, Pinellas Printing & Stationery, 265 Central.


APRIL 13-16, 1961:
GENERAL CHAIRMAN:
FLOOR MANAGER:
PROGRAM CHAIRMAN:
ARRANGEMENTS:
ENTERTAINMENT:
BUDGET & FINANCE:
REGISTRATION:
RECEPTION:
MAIL PROMOTION:
LIVE PROMOTION:
PUBLICITY:
WIVES ENTERTAINMENT:
TOUR CHAIRMAN:
GIFTS & PRIZES:
EXHIBITS:
CLUB TRADING POSTS:



ADVERTISING WEEK




CLUB ACHIEVEMENT
AWARDS


CLUB MEMBERSHIP
COLLEGE ADVISORY


EDUCATIONAL




FINANCE




LEGISLATIVE


DUPONT PLAZA HOTEL, MIAMI, FLORIDA.
Richard Foltz, Philbin & Coine.
Al Flutie, Flutie Outdoor Advertising.
Hal Herman, McAskill, Herman & Daley.
Ron Allen, Radio Station WAME.
Richard Hinman, Hinman Photography.
Joe Estes, The Wall Street Journal.
Ed Grout, Florida Power & Light Company.
Margaret Leckie, Miami Beach Federal Savings & Loan Association.
Nick Cestari, Ace Letter Service.
Charlie Whitebrook, Bishopric/Green/Fielden.
Hank Ramirez, Southern Bell Telephone & Telegraph Company.
Kathleen Greenaway.
Ray Rickles, Ray Rickles & Co.
Bob Hildreth, Coral Gables Federal Savings & Loan Association.
Jim Jones, Printing Industry of Greater Miami.
Charlie Whitebrook, Bishopric/Green/Fielden.



Solon Southerland, P. O. Box 981, Lakeland.
Howard Hilton, P. O. Box 10573, Tampa.
Murry Woroner, WAME-Radio, Chamber of Commerce Building, Miami 32.
Don Ritter, WQXQ-Radio, Box 5038, Daytona Beach.
Harold M. Canning, St. Petersburg Times, St. Petersburg.
Royal H. Ray, School of Business, Florida State University, Tallahassee.
W. H. Fritts, WGTO, 3211 Swann Avenue, Tampa.
Mrs. Toni Wakes, W/S/W Inc., Suite 229B, 561 N.E. 79th Street, Miami.
Miss Martha Candler, Martha Candler Inc., 518 Seabreeze Boulevard, Daytona Beach.
Miss Betty Tway, All-Florida Magazine, 6403 Wesleyan Road, Jacksonville 7.
William S. Doyle, 101 North Andrews Avenue, Ft. Lauderdale.
Dr. Royal H. Ray, Florida State University, Tallahassee.
Professor Lowel Yoder, University of Florida, Gainesville.
Col. Frank Dunbaugh, University of Miami, Coral Gables.
Lyman Veeder, Florida Southern College, Lakeland.
Mrs. Elizabeth Sweet, 1530 14th Street, S., St. Petersburg.
Miss Auralee Kinsey, P. O. Box 11524, Tampa.
Joe Breckner, WLOF-TV, 639 West Central Street, Orlando.
Frank R. Howell, WTVJ-Channel 4, 316 N. Miami Avenue, Miami 32.
Mrs. Wilma Brown, Ruthland's Department Store, St. Petersburg.
Don Johnson, Sales Manager, Robert Meyer Hotel, Jacksonville.
Tom Bonneville, P. O. Box 1882, Orlando.
Mrs. June Connor, 5501 Central Avenue, Tampa 4.
Bruce E. Webb, Daniels, Inc., 100 S. Main Street, Orlando.
Bernard C. Johnson, Polk Federal Savings & Loan, Box 1442, Lakeland.
Joseph Kelly, Chamber of Commerce, 604 Hogan Street, Jacksonville 2.
Peter Larkin, 3132 N.E. 9th Street, Ft. Lauderdale.
Frank Jaffe, Ainsley Building, Miami 32.
J. Hartwell Jones, General Telephone Co., Box 110, Tampa.
Richard L. Ashe, P. O. Box 110, Lakeland.
John Cummins, WFGA-TV, 1070 East Adams Street, Jacksonville.
Roy P. Homerding, Sears, Roebuck & Co., 901 N. Federal Avenue, Ft. Lauderdale.


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"Frankly, J. B., I like her suggestion. It is
after midnight and we could roll this into
a little ball of wax over at Royal Castle."


a. e. simons
INCORPORATED


"Home of the
TRT MACMS"
The


Miami Colonial
Hotel
Continental Restaurant
AND LOUNGE
146 Biscayne Blvd.
Phone FR 3-2181
Abe Allenberg


L I I___ El


marketing
research
for
advertising
and
industry


A COMPLETE MARKETING RESEARCH SERVICE ENCOMPASSING:
COPY AND MEDIA TESTING BRAND AWARENESS STUDIES *
CONSUMER AND DEALER PREFERENCE STORE AUDITS
623 BRICKELL AVE., MIAMI 32, FLA. FRanklin 1-3313


@ FRanklin 1-2707

@ COLOR GRAPHIC PHOTOENGRAVERS INC.
1427 N.W. 7th Ave, Miami 36, Florida
Walter Nick / representative


Here is the ROSE
you're looking for


(B


INCORPORATED
SINCE 1934
I BILLBOARDS
POSTERS
DISPLAYS
DECALS
SCOTCHLITE
POLITICAL
BUMPERS
FOUR COLOR SILK SCREEN LITHOGRAPHY
UP TO BILLBOARD SIZE

MO 1-1621
6875 S.W. 81 STREET
UNION SHOP MECHANIZED PLANT





NEW CLUBS


PROGRAM


PUBLICITY


SCHOLARSHIP



SCHOOL EDITORIAL
CONTEST



TRUTH AND TASTE
IN ADVERTISING


Joseph D. Kelly, Chamber of Commerce, 604 Hogan Street, Jacksonville 2.
Louis Benito, 507 Morgan Street, Tampa 2.
Hugh E. Philbin, Philbin & Coine, 405 Clark Building, Jacksonville 2.
Richard E. Hinman, 4 Biscayne Boulevard, Miami 32.
William G. Hall, WESH-TV, P. O. Box 1712, Daytona Beach.
Mrs. Odette Patterson, First Federal Savings & Loan, Box 1509, St. Petersburg 31.
Hal Herman, 4014 Chase Avenue, Miami Beach (Chairman)
William S. Doyle, 101 N. Andrews Avenue, Ft. Lauderdale (Vice Chairman)
William Gray, Gray Advertising, Inc., P. O. Box 10573, Tampa.
Herbert Roller, Florida State Theatres, Inc., P. O. Box 1593, Lakeland.
Fred Steadman, Daytona Beach News-Journal, Orange Avenue, Daytona Beach.
Bradley Yeager, Citizens National Bank, P. O. Box 11208, St. Petersburg.
Mrs. Eloise L. Tucker, Bacon, Hartman & Vollbrecht, Inc., 314 First Federal Savings
Building, Jacksonville.
Robert A. Hinners, WFLM-Radio, 305 S. Andrews Avenue, Ft. Lauderdale.
Don Barbour, P. O. Box 1256, Orlando.
Peter Larkin, 3132 N.E. 9th Street, Ft. Lauderdale.
Miss Hilda Yoakley, 2708 Camibridge Avenue, St. Petersburg.
W. H. Fritts, WGTO, 3211 Swann Avenue, Tampa.
L. L. Zimmerman, WCKR, P. O. Box 38-M, Miami.
Mrs. Lois Tanner, Visitor Publishing Co., 2001 S.W. 6th Street, Miami.
William S. Leach, P. O. Box 4368, Ft. Lauderdale, Florida.
Miss Hilda Yoakley, 2708 Cambridge Avenue, Lakeland.
Mrs. Grace Mager, Ormond Beach Federal, 100 East Granada Avenue, Ormond Beach.
Dayton Saltsman, St. Petersburg Publicity Department, Box 1371, St. Petersburg.
Tom W. Mahaffey, WJXT-TV, Broadcast House, Jacksonville 7.
Louis Benito, Louis Benito Advertising, 507 Morgan Street, Tampa.
Frank Jaffe, Ainsley Building, Miami 32.
Stan E. Corkhill, S. E. Corkhill & Associates, P. O. Box 6325, Orlando.
Frank Nesbitt, WLAK, P. O. Box 1211, Lakeland.
George Chamberlin, Henry Quednau, Inc., 534 Pan American Bank Building, Miami 32.
Miss Marjorie Scanlan, WSUN-TV, St. Petersburg.
William S. Doyle, 101 North Andrews Avenue, Ft. Lauderdale.


Production of

ADVERTISING

MIAMI '61


Florid a's


most rEsp(clte(e

Graphic Arits


team


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WITHDRAWN FROM

MILLS MEMORIAL LIBRARY


Ace Letter Service
Agey Advertising, Inc.
All Florida Magazine
Atlantic Printers


------ 46
-- 42
-- 60
54


B
Baida, Louis ------- 42
Berner Co. -__ _-----_------------ 46
Bevis Assoc. -- --- 38
Bevis, Robert C. and Co. -- 48
Binders Art -- ---- ---------..------ 42
Bishopric/Green/Fielden. Inc.
Insert Op. 14
Biscayne Terrace Hotel ______ 12

C
Colorgraphic Photo Engravers,
Inc. -------- 78


D
Dawson Co. -----
Donnelly Advertising


__------ 52
Inside Back


E
Eastern Shipping Corp. -- 50
Electro Neon Co. ---58
Elks Magazine ----- 18
Embry, Tally, Inc. -- 16
Empire Outdoor Advertising Co. 52
Engravers, Inc. -79, Back Cover

F
Fawcett Publications Inside Front
Finney, Peter and Co., Inc ... ---- 36
Florida Power and Light -----... 36
Flutie Outdoor Advertising -..--.. 52
Friedlander, Charles, Advertising _38


Gieger Electro Mat Service
GMAAA .-------------
Gold Coast Publications -.--
Grant Advertising
Graphic Arts, Inc. --


--____18
------ 12
...--48
---10
---60


H
Halpern, Mel ------- 52
Harris and Co. __.----- 4
Hearst Advertising Service, Inc. _50
Hilcraft Engravers --- 60
Hinman Photography _- 44
Holiday Magazine ---- 22

K
Kaplan, Sy ------50


Leonard Co.
Litho-Arts


McAskill, Herman & Daley ------- 26
McAskill Publishing _-- 44
McCann-Marschalk ----- 2
Metro Mat Service .-.....-------- 46
Miami Colonial Hotel --- 78
Miami Post Publishing Co. _22, 79
Mogge, Arthur __----- 44
Monotype Compositions Corp. 58


N
National Lithographers, Inc.
Insert Op. 15

P

P & 0 Steamship Co. ------- 44
Pallette, The --- -----------52
Parker Art Printing _--------- 46
Power-ful Displays -- --- 54
Printup, Hale and Assoc. -----48


Quednau, Inc.


Red Coach Grill -
Repro ---
Rickles, Ray, and Co.


Rose, Ralph,
Royal Castle


Poster Printing


St. Petersburg Times ---__ 50
Seaquarium --- --12
Shaffer, Jack, Adv. Typography,
Inc. -... ._-- ----------- --------- --- 61
Simons, A. E. ______ -------- 78
Spire, William, Advertising ------836
Story, Brooks & Finley -- 50
Sun Plastics ---------------------- 54

T

Thompson, J. Walter and Co. ----- 8
Time-Life-International .--- 52
Tropicalites ----- ------------- 58
TV Guide ----- ------ 26

V
Viking Press (Pan American
Envelope) -- 46
Vision Photo Engraving, Inc. --16
Visitor Publishing Co. --- 18

W
Wadsworth and Walker, Inc. -----61
Wall Street Journal .------26
Webster Outdoor Advertising Co. 54
Weiss, A. D., Lithograph Co.,
Inc. ---- 36, 44, 46, 56, 58, 60
Winter, Hal, Co. ----________.---- 50
Wrightson Typesetting, Inc. -61
WCKR ------------------------. 56
WCKT -------------------- ---- 10
WFUN 58
WGBS ----------56, 57
WGTO ------- ------------- 56
WINZ ------------ --------------58
WMIE ------ 56
WQAM ------58
WSKP ----------------------- 56
WTVJ __------- ------ 8


York Litho Corp. of America


















WITHDRAWN FROM
O outdoor MILLS MEMORIAL LIBRARY
Advertising

...properly placed
and maintained



DONNELLY ADVERTISING CORPORATION
OF FLORIDA... MIAMI


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0 ENGRAVERS, INC. / 233 N.E. First St., Miami, Fla. / Phone FR 3-6651




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