• TABLE OF CONTENTS
HIDE
 Front Cover
 Front Matter
 Table of Contents
 Main
 Advertisers' index
 Back Cover














Title: Advertising Miami
ALL VOLUMES CITATION THUMBNAILS PAGE IMAGE ZOOMABLE
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00089490/00001
 Material Information
Title: Advertising Miami
Physical Description: v. : ill. ; 28 cm.
Language: English
Creator: Advertising Club of Greater Miami
Publisher: Advertising Club of Greater Miami,
Advertising Club of Greater Miami
Place of Publication: Miami Fla
Publication Date: 1959
Copyright Date: 1959
Frequency: annual
regular
 Subjects
Subject: Advertising -- Periodicals -- Florida -- Miami   ( lcsh )
Genre: directory   ( marcgt )
 Notes
Dates or Sequential Designation: 1959-196
General Note: Description based on: 1959.
 Record Information
Bibliographic ID: UF00089490
Volume ID: VID00001
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 09223573
 Related Items
Succeeded by: Ad Miami

Table of Contents
    Front Cover
        Page 1
        Page 2
    Front Matter
        Page 3
    Table of Contents
        Page 4
    Main
        Page 5
        Page 6
        Page 7
        Page 8
        Page 9
        Page 10
        Page 11
        Page 12
        Page 13
        Page 14
        Page 15
        Page 16
        Page 17
        Page 18
        Page 19
        Page 20
        Page 21
        Page 22
        Page 23
        Page 24
        Page 25
        Page 26
        Page 27
        Page 28
        Page 29
        Page 30
        Page 31
        Page 32
        Page 33
        Page 34
        Page 35
        Page 36
        Page 37
        Page 38
        Page 39
        Page 40
        Page 41
        Page 42
        Page 43
        Page 44
        Page 45
        Page 46
        Page 47
        Page 48
        Page 49
    Advertisers' index
        Page 50
    Back Cover
        Page 51
        Page 52
Full Text


















r, p
,- .. 6.
**.^;^"- o 04 h
of '" ;


-n'


V


I


9 -~


Vi.


i~il_






(5c


Though on the surface your product and
competing ones may be "as like as two peas."
yet there is a way to make Vour product
stand out from all the rest


WITHDRAWN FROM

MILLS MEMORIAL LIBRARY



...like one white pea in a pod!


In your product or in its use, just as in
you yourself, there is genuine individuality.
This lies, not in any superficial differences that
others may match next season, not in any trick
presentation, but in the creation of a unique and
distinctive personality that belongs to you, alone.
Determined, consistent association can fix
this individuality more and more firmly, until
it is your product.
Then, every unit of your promotional effort-
from the package and shipping carton themselves to
publication advertising, outdoor, radio, television,
film-becomes increasingly effective as it isolates
your product from those of your competition.


In many different industries and businesses we
have assisted clients to achieve this individuality
... helped make their products and services stand
out like the one white pea in a pod.

J. WALTER THOMPSON COMPANY
220 MIRACLE MILE. CORAL GABLYE FLA
There are 38 other J. Walter Thompson Company offices
strategically located throughout the world.
Other U. S. Offices in: New York, Chicago, Los
Angeles, San Francisco, Seattle, Washington, D.C.,
Hollywood, Detroit.
Principal International Offices in: Argentina, Aus-
tralia, Belgium, Brazil, Canada, Chile. England,
France, Germany, India, Mexico, Peru, South Africa.








Welcome to Advertising / Miami /1959


For some years now, we of the Advertising
Club of Greater Miami have felt the need of
a publication which would portray the entire
Advertising Community of our area in its
proper perspective-its size, its scope, its pro-
ficiency, its civic consciousness. The develop-
ment of this idea has taken months of untir-
ing effort on the part of many of our members
-as well as the unselfish co-operation of many
of our fellow industry associations, whose con-
tributions of special articles on their own
places in the overall picture were invaluable.
The compilation and editing of the Directory
of Advertising Facilities itself was a prodi-
gious task. We hope that you, the purchasers
of advertising in Greater Miami, will find it
of permanent value during 1959 in locating
and contacting the people and organizations


' LOOK

MR. ADVERTISER


Sell Miami and you Sell America


to whom you must look in the furtherance of
your promotional activities.
For the record, one additional point should
be made. No member of the Advertising Club
of Greater Miami has received any financial
gain from this publication. Hundreds of
hours of work (mostly on personal time) have
been donated without charge. Printing, en-
graving, list compilations, photography, and
other production facilities were furnished at
exact out-of-pocket cost. The only compen-
sation these members can receive is in the
satisfaction of a job done well enough to be
of value to our profession and of service to
you.
Advertising/Miami/1959 is their baby-with
your help, a new one will be born each year.
If you like it, tell them so. If you don't, please
tell us how we can improve it.

The Advertising Club of Greater Miami


WITHDRAWN FROM
LS MEMORIAL LI RARY



Fast-growing South Florida
is the perfect market for test-
ing selling ideas! Permanent
residents from every state
and millions of tourists-all
with money to spend-pro-
vide an ideal cross-section
I! ... a ready market where
you can pretest selling tech-
niques for successful expan-
sion in markets throughout
the United States.


-. For intimate knowledge of
this market, patronize Miami's
many fine advertising
agencies. _, a


This advertisement is part of our planned program of "Growing with Florida... Helping Florida Grow!"
FLORIDA POWER & LIGHT COMPANY HELPING BUILD FLORIDA


m~








ADVERTISING/ MIAMI/1959


Published by the Advertising Club of Greater Miami


BUSINESS MANAGER
Charles H. Whitebrook


EDITOR
Richard E. Hinman


ASSOCIATE EDITORS
Ruth Blower
Lois S. Whitebrook


DIRECTORY MANAGER
Charles A. Lumbley


ADVERTISING MANAGER
Earl J. Mason


CIRCULATION MANAGERS
Ruth Blower
Lois Cowart Tanner


ART DIRECTOR
Jack I. Green
*0
PRODUCTION MANAGER
J. Winston Anderson


PROMOTION MANAGER
Richard N. Asch







COVER PHOTOGRAPH
by Bernard Blynder (TVA)

SKYLINE PHOTOGRAPH
by Richard E. Hinman


TABLE OF CONTENTS


Welcome to Advertising/Miami/1959 ---- -----------.
A Valuable Aid to Florida Advertisers ------- ------
The Advertising Club Story -------
Festival of Florida Products ---
What Advertising Means to Me -----
1958-59 Officers and Directors ----
Official Roster, Advertising Club of Greater Miami -_
What's Past Is Prologue --------------
A.F.A. Powerful Voice of the Advertiser ---
Newspaper Advertising Growth ----
Major Miami Advertising Agencies -----
G.A.X. Unites Women in Advertising -----
Art Directors Club of Greater Miami ----
Miami . Then and Now .....- ..._ ...-.--..-..
A.D.S. Training Ground for Tomorrow's Ad. Men
Printing Is Big Business in Miami ....
Public Relations
Miami-Dade County Radio .__-------_ .-----
U. of M. Offers Ad Courses --- ......-- .
1,000 Photographers Click in Florida -- ...-
Direct Mail Zooms ----------- ----...- -
Scenic Florida Provides Showcase for Outdoor Display
Directory of Advertising Facilities


ADVERTISING AGENCIES -
ADVERTISING ARTISTS
ADVERTISING SPECIALTIES_
AERIAL ADVERTISING --.----
ARTISTS REPRESENTATIVES
ART SUPPLY STORES ---
ASSOCIATIONS -
DESIGNERS AND
DECORATORS ----- -
DIRECT MAIL ---------
DISPLAYS ----
ENVELOPE
MANUFACTURERS
EXHIBITS ------
FILMS --- ----
MAGAZINES
MARKET RESEARCH --
MATS ------
MODEL AGENCIES
NEWSPAPERS ---
NEWSPAPER
REPRESENTATIVES -
OFFSET COLOR
SEPARATIONS
OFFSET PLATES ----


---------------------------- 3
..----Governor Collins 5
.Paul R. Greenaway 7
Charles A. Lumbley 9
.----.. Cynthia Smith 10
.--.------ 11, 12, 13, 14
--------- 15, 17, 19
...--------- 20
----- ...- James Proud 21
.-..-----. Hal Herman 22
Charles Friedlander 23
--.-----.. Lois Tanner 24
.--------.. .....--------- 25
----------..26, 27
---- Richard Joel 28
--.- -James L. Jones 29
.--.Woody Kepner 30
-...---...- Horace Scott 31
Frank M. Dunbaugh 32
--Richard E. Hinman 33
---- ... ..Ben Wakes 34
---------- 35
------------ 36


36 OUTDOOR
38 PAPER DISTRIBUTORS .
38 PHOTO ENGRAVERS --
39 PLASTIC PLATES ----
39 PHOTOGRAPHERS
39 PHOTOGRAPHERS REPS. ---
39 PHOTOSTATS
PRESS CLIPPING BUREAUS
39 PRINTERS
39 PUBLIC RELATIONS ---
40 PUBLISHERS
PUBLISHERS
40 REPRESENTATIVES ------
40 RADIO STATIONS .----
40 RECORDING STUDIOS ----.--
41 RUBBER STAMPS ---
41 SALES PROMOTION ----
41 SIGNS .......- ----------------
41 SILK SCREEN PRINTING ---
41 SPANISH TYPING ----
STEEL-DIE ENGRAVING -- -
41 TELEVISION STATIONS ----
TRANSPORTATION
42 ADVERTISING ----
42 TYPOGRAPHERS


Advertisers' Index


































A VALUABLE AID to FLORIDA ADVERTISERS


by LEROY COLLINS
Governor of the State of Florida


Advertising plays an important role in any free
enterprise economy. By helping to stimulate
large volumes of sales, it makes possible the
miracle of mass production. This in turn low-
ers unit costs and brings about improved living
standards.

But in a growing, dynamic area like Southeast
Florida, advertising is an especially vital force.
Here, it serves as a kind of catalyst to expedite
business transactions of all kinds, thus helping
the economy of the section to move forward and
keep pace with population growth.

The three counties of Dade, Broward and Palm
Beach, constituting as they do one of the fast-
est-growing areas in the world, gained 83 per
cent in population between 1950 and 1957.
This growth naturally brought with it a great


increase in new business establishments. Since
many of these new businesses have been started
by newcomers to Florida, it seems obvious that
this Directory will be especially helpful to these
businessmen in planning their merchandising
programs.

The same thing could be said of the 765 new
manufacturing plants and major expansions
obtained by the three counties in a recent 30
month period. Many of these plants need to
make substantial sales in the local market.
Again, the Directory should be a helpful tool
in their efforts to bring their products to the
attention of the public.

I congratulate the Advertising Club of Greater
Miami for undertaking this constructive
project.














T Y



TV GUIDE's ability to offer sales power to regional
sellers explains why this list of Florida advertisers
is growing:
Holsum Bakery; Regal Premium Beer; Gulf Life
Insurance; Seabrook Farms; Royal Castle System,
Inc.; 1st Federal Savings and Loan Association of
Miami; 1st Federal Savings and Loan Association
of West Palm Beach; Sunbeam Bread; Luby
Chevrolet; City of Miami; and Chrysler Airtemp.

Best-Selling Weekly Magazine in America


The dynamic growth of Florida brings a challenge
to those in the advertising agency field that can be
found in no other state. This growth also brings a
responsibility-to build the kind of service that makes
Iit unnecessary for any business or industry to look
outside the State of Florida for its advertising agency.

By keeping everlastingly at it, Florida Agencies
will build the best advertising service in the nation
-right here in Florida.



IHENERYw QUEIIIS-AUT,. I1C.


JACKSONVILLE MIAMI TAMPA


MEMBER AMERICAN ASSOCIATION OF ADVERTISING AGENCIES







THE



ADVERTISING



CLUB


Organized back during the
Florida "boom" days, the Adver-
tising Club of Greater Miami
was one, if not the first, civic and
professional club organized in
the Miami area. As nearly as
can be determined from the rec-
ords of the Advertising Federa-
tion of America, it was chartered
in July, 1920. Early membership,
as might be expected, was com-
posed of those people-and who
was not-who were involved in
Florida real estate. Poorly-kept
records and the faulty memory
of man give us little of those ear-
ly days, but we do know that
Henry J. Smith was president in
1930. He was followed by R. J.
Arkley, Waldorf V. Jensen, C.
H. Nelson Jr., Earle B. Trexler,
George Hilty, Leon McAskill,
Norman MacKay, Ike Parrish,
George Thorpe and Mark By-
ron III.
During the 40's, such well-
known advertising men as Ber-
nal Clark, Palmer Tyler, John
Dey, Fred Mizer, Ernest Foss,
Richard Hinman, Earl Mason,
Robert Alander and Don Lynsky
served the club as president.
During the 50's, presidents have
been Horace Scott, Josh Ellis,
Ernest Foss (for a second term),
L. L. Zimmerman, James Oliver,
Lois Tanner, William M. Crock-
ett Jr., and Paul R. Greenaway,
which brings us up to date since
Paul is nearing the close of his
second term.
Over the years, the club has
made quite a name for itself in
Advertising Federation circles,
having won many national
awards in such activities as Pub-
lic Relations in Advertising,
Community Service through Ad-
vertising, and Publicity for Ad-
vertising. One of the first clubs
in the nation to engage in the
annual High School Essay Con-
test, the club's activity was cli-
maxed in 1958 with the national
winner being Cynthia Smith,
sponsored by the Advertising
Club of Greater Miami.
After many years spent try-


STORY


PAUL R. GREENAWAY
President
Advertising Club of Greater Miami


ing to convince the Advertising
Federation of America that
Greater Miami was a logical
choice as the site for their na-
tional convention, success came
in 1957 and A.F.A. came to the
Fontainebleau at Miami Beach
for what turned out to be one of
their most successful conven-
tions.
The club won recognition
from Florida's distinguished
governor for its efforts last year
in helping to promote the "Fes-
tival of Florida Products." An
important project of the club
comes each March when Adver-
tising Week is observed nation-
ally.
The club works closely with
the Better Business Bureaus and


Chambers of Commerce in the
area in an effort to maintain
highest standards of advertising
practice. It works closely with
the University of Miami and
high schools to help train young
people for careers in advertis-
ing. Its members will be found
in the forefront of every worth-
while civic activity, either as in-
dividuals or as representatives
of the club.
Since the war, the club has
steadily grown, and now has a
membership of some one hun-
dred and fifty "buyers, sellers
and creators of advertising."
Two evening meetings are held
each month, and some outstand-
ing speakers in advertising and
allied fields have appeared be-
fore the club.
The objectives of the Adver-
tising Club of Greater Miami are
those of the Advertising Federa-
tion-
1. Education in Advertising-
to help advertising people be
more efficient and to provide the
best possible training for young
people preparing for advertis-
ing.
2. Higher Standards in Ad-
vertising-to hold ever higher
the standards of truth, believ-
ability, good taste, and aid to the
buyer.
3. Public Relations for Adver-
tising-to help the public under-
stand advertising's place in our
economy and in their lives.
4. Legislative Service for Ad-
vertising to guard against
harmful laws affecting adver-
tising.
5. Public Service through Ad-
vertising-to put the skills and
power of advertising to service
for the public good.
If you would like to aid the
club in its activities, and are
qualified for membership by vir-
tue of being a buyer, seller or
creator of advertising, then the
Advertising Club of Greater Mi-
ami would welcome you into its
ranks.










Marschalk and Pratt

ADVERTISING


Division of



creative

marketing

and

communications

services


McCann Erickson, Inc.

AFFILIATES:

COMMUNICATIONS COUNSELORS, INC.
public relations
MARKET PLANNING CORPORATION
market research and development
McCANN- ERICKSON CORP. (INTERNATIONAL)
international advertising


SALES COMMUNICATION, INC.
sales promotion and merchandising

953 S.W. FIRST ST., MIAMI FRanklin 9-2821
New offices after May 1, 1959:
First National Bank Building, 100 Biscayne Boulevard, South, Miami 32, Florida


THIS IS AN ACTUAL REPRODUCTION of an Grant-Miami stands in the Florida adver-
envelope recently delivered to our office; tising picture. As Florida's largest, most
the hand-lettered suggestion is from the experienced advertising agency, we're
Post Office Department. building business for many of the South's
WE THINK IT'S AN IMPORTANT CLUE to where most successful companies

If you'd like some "great" advertising for a change, why not i @ A (/N
Our phone number in Miami is FRanklin 3-6611
GRANT ADVERTISING, INC.
John A. Dey, Executive Vice President
201 S.W. 13th Street, Miami, Florida






FESTIVAL


of


FLORIDA



PRODUCTS


The Festival of Florida Prod-
u c t s is designed primarily to
stimulate the use of Florida prod-
ucts. The promotion is geared
to further acquaint Floridians
and Florida visitors alike with
the more than 8,000 F 1 o r i d a
gro w n, manufactured or pro-
cessed products.
In 1956, a Florida chain
grocery concern started with a
window display featuring only
Florida grown products to stimu-
late local sales. In 1957, the Flor-
ida Industrial Commission, recog-
nizing the potentials and need for
promoting Florida products, gave
leadership in sponsoring an an-
nual Statewide event whose
purpose was to promote and en-
courage the expansion and de-
velopment of Florida products,
and to coordinate the efforts of
groups, organizations and agen-
cies within the State in planning
and carrying out this promotion.
The Festival is "Florida On
Parade." A queen is chosen from
Dick Pope's Cypress Gardens
array of talent. The Queen reigns
for one year and is available to
communities at their request to
help to publicize various displays
during the Festival Week. In each
community a Community Di-
rector is appointed by the Florida
Industrial Commission. The Com-
munity Director then appoints a
R e t a i Chairman, Educational
Chairman and Publicity Chair-
man. The Publicity Chairman
works closely with other commit-
tee chairmen in order to assure


CHARLES A. LUMBLEY
Chairman
Festival of Florida
Products Committee,
Advertising Club of
Greater Miami

publicity in all projects. All types
of businesses are contacted in
their respective areas and asked
to participate through various ad-
vertising media, and through use
of posters and counter cards with
the Festival symbol. These are
furnished by the Florida Indus-
trial Commission.
As an incentive, in addition to
the increased business that is de-
rived through this promotion,
there are various Governor's
awards given to participants in
numerous categories. In addition,
some five special community
awards are presented to the com-


munities that do the best all
around job of making the chosen
week a success. All awards are
in the form of a trophy, presented
by the Governor of the State of
Florida at a luncheon in Talla-
hassee.
The Advertising Federation of
America, Fourth District, has
been active in this promotion dur-
ing the two years' existence of
the Festival. The Fourth Dis-
trict Governor appoints a State
Chairman and committee mem-
bers for sectional work in Flor-
ida. Each Advertising Club ap-
points a local Chairman and
committee. The appointed names
are then sent to Florida Indus-
trial Commission in Tallahassee,
Fla., to be included in their mail
list for all information that will
be helpful to their work in their
areas.
The Advertising C lub of
Greater Miami has been active in
both promotions, and believes
that the Festival of Florida Prod-
ucts is a much needed form of
help to get across to the public
the numerous products and by-
products of Florida.
In 1958, with full cooperation
of the officers, directors and club
members, the Advertising Club
of Greater Miami was awarded
a Governor's trophy for an
achievement entry in the class of
"Trade Associations." We are
all proud of this award and hope
that we will be able to do our
share in helping to continue this
fine promotion.






















"What Advertising Means To Me"


Advertising means many things to
many people. I am many people. I
am a yearbook editor, thinking in
terms of budgets to meet, quotas to
make, advertisers to appeal to, and a
student body to satisfy. I am a girl,
interested in vital world-shaking prob-
lems like the latest St. Laurent creation,
the number-one song in the nation, and
Pat Boone's new movie. I am a student
concerned with the college I will at-
tend and a career for my future.
I am a member of my family, in-
volved in the many "big" household
decisions of whether to buy Early
American or French Provincial, a
swept-wing Dodge or a Chevrolet with
a wrap-around windshield, toothpaste
with Gardol or WD-9, or whether to
use Aspirin or Bufferin which enters
the blood stream twice as fast.
I am a citizen who will vote in four
years and is interested in whether or
not the Metro charter should be
amended, if Dow-Jones is up or down
eight-tenths of a point, and the in-
formation beep-beeped from the Ex-
plorer. I am many people and adver-
tising means many things to me.
As a yearbook editor, advertising ap-
pears in the form of quarter-, half-,
and full-page spreads, plates, mats, and
yellow contracts. To me advertising
means the difference between a skimpy
book and an annual with more pages,
pictures, and extra sections. It is my
life line, a basis on which to plan a
budget, a stabilizer, and an absolute
necessity. Students fail to realize how
advertising reduces the price of our
"Beacon." With advertising we can
meet printer's and engraver's bills for
1,200 copies and still sell for five dol-
lars instead of twenty-five. This facet
of the "five me's" thanks advertising
for making a hard job much easier.
My girl-girl personality finds it ut-
terly impossible to buy a party dress,
pick out a new record, or decide what
movie to see without contacting some
sort of advertising. Even the telephone
directory, so dear to the heart of every


CYNTHIA SMITH
17 years old
Miami Edison Senior High School



red-blooded American teen-ager, has
its yellow pages of advertising.
Advertising makes me thrifty by in-
forming me that there is a bargain to
be had at the supermarket or a white
sale downtown. To this "me," adver-
tising is a means of communication.
With advertising I can tell the world
of the spectacular dance my club is
planning and invite everyone to
patronize the church bake sale.
Advertising arouses my feminine
curiosity to try the latest and see the
newest. It makes me a more interested
and interesting individual and keeps
me up to date. Advertising affects my
personality.
My student self is busily applying to
colleges and puzzling over a future pro-
fession. To me and to hundreds of
other high school seniors advertising
means a career, exciting contacts with
interesting people, a challenge. Work-
ing with ideas, art, line, color, copy,


and psychology to get across a point,
advertisers aim toward a definite goal.
They perform a service to community
and country. They wield influence over
the lives of millions. In such a field of
opportunity and advancement may lie
my future. Advertising to me means a
career.
I am a member of a typical family.
I have a mother with graying hair, a
father with thinning hair, and a nine-
year-old sister whose hair I pull when-
ever I get the chance. We live in a new
house because a colorful advertisement
in the Sunday news attracted our in-
terest. Our appliances and furniture
were once just pictures and measure-
ments in a folder, and our shrubbery
isn't yet. Daddy's job depends on
whether advertising makes people want
to fly to New York and back for only
$88 plus tax. Advertising influences
the products we buy, the clothes we
wear, and the vacations we take. It
helps us make decisions and improves
our standard of living. Advertising
helps to make my house a home.
Underneath all my other personali-
ties and above all I am an American,
a citizen. As such, advertising en-
courages my independent reasoning. It
presents facts and ideas that stimulate
an inquiring mind and prompts me to
search for multiple views to a situation.
Advertising develops my independent
thinking and makes me learn to draw
conclusions by logical, deductive rea-
soning. It makes me an appraising
viewer and listener who analyzes and
ponders material before swallowing it
whole without question. It is these
qualities that will make me a better
citizen.
Advertising does so much for so
many that it makes me feel humble and
dependent. It makes me appreciate
what an important part others have in
my life and reminds me that I am not
self-made and cannot ever be self-
sufficient. I grow and mature because
of an exchange of ideas called adver-
tising.


MIAMI ENTRY WINS NATIONAL ESSAY CONTEST
The accompanying essay, one of 80,000 entries, was contest on the local level. Mr. Horace Scott served on
judged best in the state and the national contests the National Committee, Mrs. Lois Cowart Tanner on
sponsored by the Advertising Federation of America. the State Committee, and Miss Sue Szuch was Club
It was written by Cynthia Smith, a Miami Edison Chairman.
Senior High School student at the time. Cynthia is The essay received nationwide publicity in such pub-
now at Duke University where she hopes to major in locations as Wall Street Journal, Advertising Age,
advertising or Journalism. Seventeen, and Printers Ink. It will also be incorpo-
The Advertising Club of Greater Miami conducts the rated in the Advertising Week 1959 campaign.







1958-59


OFFICERS and DIRECTORS


Advertising Club of Greater Miami



PAUL R. GREENAWAY

Paul's trek southward started in 1918 when he left his hometown of Detroit
to move to Pensacola, where he joined the Gulf Power Company in 1929. He
later moved to Jackson and the Mississippi Power & Light Company, thence to
H Memphis Power & Light Co. in 1935. When the latter was TVA'd out of business,
he joined Florida Power & Light Company with whom he has now been associated
for nearly 20 years.
During World War II, Paul served as Quartermaster in the Pacific for the
U. S. Navy aboard a subchaser.
His community interests are many and varied. Now serving his second term
as President of the Miami Ad Club, Paul headed the myriad activities for the
National AFA convention which was held here two years ago. He is a member
of Alpha Delta Sigma, the Florida Public Relations Association and the Public
Utilities Advertising Association.
Near to Paul in spirit is the American Legion. He has served on many
President national committees in the organization, is a Past Commander of the Coral Gables
Post, and a member of Voiture 1490, Forty and Eight.
ASSISTANT ADVERTISING MANAGER, Paul's wife, Kathleen, is a frequent attender at Ad Club meetings. They have
FLORIDA POWER & LIGHT COMPANY
three children: a son, Tommy, and two daughters; Jean, a student at Coral Gables
High, and Registered Nurse Joan, now Mrs. William M. Shoemaker.


CHARLES H. WHITEBROOK

A native New Yorker, Charlie is a veteran of thirty years in the advertising
profession. He strolled the mad marts of Madison Avenue for over twenty years;
then, after commuting for two winters between New York and Florida, Charlie,
his wife, Lois, and two children, Paul and Nan, established a permanent residence
on Miami Beach.
Charlie became a partner in Harris & Whitebrook, Inc., servicing for some
seven years most of the major hotel accounts in South Florida. It was two years
ago that he joined managerial ranks at B/G/F.
Charlie is indeed active in his community. In addition to his long list of
duties with the Miami Ad Club, including Business Manager for A/M 1959,
Charlie is a member of Alpha Delta Sigma; serves as director for the Sheltered
Workshop, the Jewish Vocational Service, Miami Beach Little Theatre Group and
Miami Beach Swimming Association; is a member of the Board of Governors for
the Miami Beach Chamber of Commerce; and a member and former director of
the Miami Beach Rotary Club.
He is First Vice President of the Florida Bridge Unit, a Director of the
American Contract Bridge League, and 12 years ago won the title of Life Master-
number 199 of the two thousand to receive this honor. His wife, Lois, who shares
Charlie's enthusiasm for Tournament Bridge, is Associate Editor of Visitor-Guest-
book publications.


First Vice President
VICE PRESIDENT
BISHOPRIC/GREEN/FIELDEN, INC.






RICHARD E. HINMAN, Second Vice President
OWNER, HINMAN PHOTOGRAPHY STUDIO
Dick is a native Floridian. He was born in Jacksonville; educated in the
public schools in New York and Florida; worked for a time in the advertising
department of Florida Times-Union; and from there, broke into hotel business,
working his way from bellboy to manager. His interests shifted, and Dick became
a musician and script writer, associated for many years with WQAM.
Again his interest changed and in 1938, Dick took up photography. Now
owner and operator of his own photography studio, Dick is President of the
Florida Photographers Association, President of the Professional Photographers
Guild of Florida, Inc., and a member of the National Council of the Professional
Photographers of America, Inc.
He is Editor and Publisher of Southern Exposure, the nation's second largest,
entirely professional photographic magazine, representing the Southeastern Pho-
tographers Association.
In his many years in the Miami Ad Club, Dick has served every office from
president down. Presently, he is Second Vice President, only position not
previously held in the Club! Dick is also a member of Alpha Delta Sigma and
the American Society of Magazine Photographers.









BEN A. WAKES, Secretary
PRESIDENT, CREATIVE HEAD, WAKES-SILVERSHEIN-WAKES. INC.

Ben was born in Poland. He moved to the United States when he was twelve
years old; attended the Chicago Institute of Design; in 1939, entered the advertis-
ing profession; was interrupted in 1942 by World War II to serve with a U.S.A.F.
training film unit, and act as art director for the Air Force Publication, "Briefs."
After the war, Ben returned to Chicago to become art director for Helene
Curtis Industries. He moved to Miami in 1949; opened his own advertising
agency in 1953; then met Toni who was soon to become his wife, as well as
Treasurer and Art Director for the Agency.
In addition to being secretary for the Miami Ad Club, Ben is president of
the Direct Mail Association of Greater Miami, and a new initiate in Alpha Delta
Sigma. His agency is a member of the Greater Miami Advertising Agency
Association.













SSW. BENTLEY GLASS, Treasurer
DIRECTOR OF ADVERTISING & PUBLIC RELATIONS
; CITIZENS FEDERAL SAVINGS & LOAN ASSOCIATION OF HIALEAH

From 1951 to 1954, Bill operated his own advertising agency here; then
":' joined Citizens Federal Savings & Loan Association of Hialeah in his present
capacity.
Aside from his'Ad Club duties, Bill is Vice President of the Savings and
Loan Public Relations Society of South Florida, and a member on the executive
Board for the Boy Scouts of America. He is active in the American Public
Relations Association, Alpha Delta Sigma, the Hialeah J.C.'s, and Hialeah Cham-
ab her of Commerce.







WINSTON
ANDERSON
Director
VICE PRESIDENT,
MIAMI POST
PUBLISHING CO.


S Win was born in
Sioux City, Iowa, and
attended school there
until his family
moved to Miami. He
is a graduate of Mi-
ami High School and
attended the Univer-
sity of Iowa before
enlisting in the
U.S.A.C. as an Avia-
tion Cadet. At the war's end, Win returned to Miami with
his family, joining his father in business at the Miami Post
Publishing Co.
Fraternal activities for Win include Sigma Chi, Alpha
Delta Sigma and Rotary Club of Miami. In 1956 he was
President of the Printing Industry of Greater Miami and
is currently in charge of the Industry's Educational
Program.
Win has been a member of the Miami Ad Club for the
past ten years; has twice served on the Board of Directors,
is a past Secretary and past Second Vice President.


Ruth is a comparative newcomer to Miami. A native of
Columbus, Ohio, she is a graduate of Ohio State Univer-
sity with a B.S. degree in Journalism-Management; and
was for three and one-half years associated as copywriter
for Ohio Fuel Gas Company.
In her senior year of college, Ruth was president of Chi
Chapter, Gamma Alpha Chi, and stepped right into the
activities of the Columbus Ad Club upon graduation. She
served as alumnae advisor for GAX, as assistant editor for
the Ad Club publication, "The Advocate", and was a mem-
ber of the Women's Council.
For one and one-half years before joining Grant-Miami,
Ruth worked in Kansas City, Kansas, as account-secretary
for Merritt Owens Advertising Agency.
She is a member
of the Florida Public
Relations Association,
Theta Sigma Phi,
Delta Delta Delta, and
associate editor for
A/M 1959.







RUTH E.
BLOWER
Director
COPYWRITER,
GRANT ADVERTISING,
INC.


RICHARD N.
ASCH
Director
SALES
REPRESENTATIVE,
WEBSTER OUTDOOR
ADVERTISING CO.


A Canadian by
birth, a Miamian by
choice; Dick still
holds onto his right
to return home via
a retained member-
ship in the Nordic
Ski Club at St. Sau-
vere des Montes, Que-
bec.
During World War
II, Dick was in the Canadian Army, enlisting at sixteen
after graduation in Montreal. He served with the Cameron
Highlanders, Infantry Division; landed in Normandy
D-Day plus 4; was active throughout most of the action;
wounded at Falais Gap; was sent to England to convalesce;
and was discharged in October, 1945.
He and his wife and family moved to Miami nine years
ago, and Dick became associated with Webster Outdoor.
He has been a member of the Miami Ad Club for the past
four years, serving as a Director for almost as long. Dick
is also member and past Director of National Sales Execu-
tives Club, Miami.


"Will" was born in Lafayette, Indiana. He attended
Purdue University, majoring in Journalism. Arriving
on the Miami scene with his beloved parents, Will ac-
cepted the position as Community Relations Director for
Miami Beach Federal Savings & Loan Association. He
became a member of the Miami Ad Club, and in almost no
time, was elected President by unanimous vote of the Board
of Directors. The following year, Will was elected Secre-
tary for the Club; and continues to serve-this year, as
Director and Publicity Chairman.
As Senior Vice President for Financial Public Relations
Counselors, Inc., Will remains active in the Savings and
Loan Public Relations Society which, last year, he served
as President.
Will's active partic-
ipation includes the
Fourth District, AFA,
as director; and the
P-R Soc. of America,
Fla. Chapter, Mem-
bership chairman.






WILLIAM M. 4w 1
CROCKETT, JR.
Director
SENIOR V.P..
FINANCIAL
PUBLIC RELATIONS
COUNSELORS. INC.







J. SAMUEL
GARRISON
Director
DIRECTOR OF
ADVERTISING AND
PUBLIC RELATIONS,
SOTTILE BANKING
GROUP


A graduate of the
"L? University of Penn-
sylvania with degrees
in Philosophy and
Journalism, Sam
started his career in
Philadelphia as sales
and commercial man-
ager for radio station
WPEN. He was as-
sociated for a time
with Philip Klein Advertising Agency, and worked as a
reporter and space salesman on the Philadelphia Record.
Sam moved to the Miami area eleven years ago with
his wife, Alba Marie, and son, Andrew.
In addition to the Miami Ad Club which he served last
year as Treasurer; Sam has membership in the Florida
Public Relations Association, the Navy League, Financial
Public Relations Association, Public Relations Society of
America, American Institute of Banking, the Poor Richard
and Pen & Pencil Clubs of Philadelphia, and Alpha Delta
Sigma.


Charlie is best known in the Club for the outstanding
job he did last year as Chairman for the Festival of Florida
Products. His aggressive program earned the Club the
coveted Governor's Cup, and Charlie is this year serving
as Chairman of the program for the Fourth District, AFA.
Associated with R. L. Polk & Company (Directory Divi-
sion), Charlie has worked in many parts of the Southeast,
coming to Miami in 1955 as Sales Manager. The directory
section of A/M 1959 has been compiled under Charlie's
supervision. His wife, Etta, is also an Ad Club member,
and an official greeter at our regular meetings.


CHARLES A.
LUMBLEY
Director
MIAMI
SALES MANAGER.
R. L. POLK
& COMPANY


FRANK
JAFFE
Director
ATTORNEY AND
ADVERTISING
CONSULTANT




Frank is what some
might consider a
"professional stu-
dent"! He attended
New Jersey State
Teacher's College,
then moved to the
University of Iowa
campus where he ed-
ited the school's daily
newspaper and earned a B.A. and M.A. degree, a certificate
in Journalism, and was made Graduate Fellow in Political
Science. Later, Frank worked for the Des Moines Register
& Tribune and was news commentator on the Iowa network.
His first Miami post was as promotion manager for
WIOD-radio and the Miami Daily News. Frank was later
associated in a similar capacity at WGBS; opened his own
P.R. and Ad. Agency; joined Carl's Market as ad. director.
He is a graduate of the U. of Miami Law School, has
served on the U. M. teaching staff as instructor in radio
advertising and announcing, and is a practicing attorney.


A college degree attracted Sue to the Miami area. A
native of Toledo, Ohio, Sue attended Rollins College, then
transferred to the University of Miami for a Fine Arts
degree.
She joined the Miami Ad Club as a student member, and
was last year elected to the Board; the youngest member
on the Board. In 1958, the Miami Ad Club, under Sue's
direction as chairman, sponsored the first place national
winner in AFA's Essay Contest.
Sue is secretary for the Art Directors Club of Greater
Miami, a member of the Annual Awards Committee; and a
member of Gamma Alpha Chi.


SUE
SUCH
Director
SALES REPR.
ART & DESIGN
FOR INDUSTRY








OFFICIAL ROSTER

Advertising Club of Greater Miami

JANUARY 1, 1959


a
ABRAMSON, H. L., Vice Pres.
Central States Paper & Bag Co.,
342 Madison Ave., NYC 17, NYC
MUrray Hill 7-3062
ALLEN, RON, Lease Mgr. & Sales
E. B. Elliott Advertising Co.,
252 N.W. 29th St., Miami 37,
FRanklin 4-0511
ANDERSON, J. WINSTON, Vice Pres.,
Sales Mgr.
Miami Post Publishing Co.,
1942 N.W. 1st Ct.,
FRanklin 9-3471
ASCH, RICHARD N., Sales Rep.
Webster Outdoor Advertising
120-150 N.W. 54th St., Miami 37,
PLaza 8-8711
ASHMANN, MAUREY L., Pres.
Film Art Display Service
150 N.W. 1st St., Miami 36,
FRanklin 9-9745


b
BAXTER, ALBERT R., Pres. & Acct.
Exec.
Baxter & Crim Adv. Agency Inc.,
230 Almeria Ave., Coral Gables 34,
HIghland 8-1749
BERGERE, HARRY B., Advertising
Consultant
1612 Michigan Ave., Miami Beach 39,
MAILING: 600 Lincoln Rd., Miami Beach 39
JEfferson 8-8085 & JEfferson 2-2868
BISHOP, WILLIS E., Owner-Art Dir.
Willis E. Bishop Advertising Art,
4012 Aurora St., Coral Gables 46,
HIghland 3-2711
BLOWER, RUTH E., Copywriter
Grant Advertising Inc.,
201 S.W. 13th St., Miami 36,
FRanklin 3-6611
BLYNDER, BERNARD, Owner
Tele-Visual Aid
3361 S.W. 3rd Avenue, Miami
FRanklin 4-7370
BOND, VERNON D., Pres. Mgr.
Bond Transfer, Inc.,
1944 N.W. 7th Ave., Miami 36,
FRanklin 4-3144
BOSCIA, FRANK L., Acct. Exec.
WTVJ (Channel 4)
316 N. Miami Ave., Miami 32,
FRanklin 4-6262
BOWERS, DAVE, Salesman
Miami Photo Engravers
151 Majorca Ave., Coral Gables
HIghland 5-2511
BROCKHOUSE, R. A., Bus Card Adver-
tising
Miami Transit Company
The Miami Beach Railway Company
260 N.E. 17th Ter., Miami
FRanklin 7-3641
BURG, JULIAN, Pres.-Creative Head
Burg Advertising, Inc.,
Penthouse, Congress Bldg., Miami 32,
FRanklin 1-5496


C
CAESAR, JACK R., Acct. Exec.
Hume, Smith, Mickelberry Advertising
126 S.E. 2nd St., Miami 32,
FRanklin 9-8453
CARLTON, LOWIS B., Publ. Rep.
Florida Power & Light Co.,
25 S.E. 2nd Ave.,
FRanklin 4-5333, Ext. 466
CHAMBERLIN, GEORGE H. III, Vice
Pres.-Gen. Mgr.
Henry Quednau, Inc.,
No. 534 Pan American Bank Building
Miami 32, FRanklin 1-8643
CLARK, BERNAL E., Exec. Sec.
Florida Home Heating Institute
1827 S.W. 8th St., Miami 36
FRanklin 3-5701
CLARKE, SHEELAGH DILLE, Pres.
Project Analysts, Inc.,
Langford Bldg., Penthouse, S.E. 1st St.,
Miami 32, FRanklin 3-5280
CORYELL, JAMES R. JR., Owner
Coryell Assoc., Inc.,
127 Santilane, Coral Gables 34,
HIghland 6-0977
COVE, HENRY, Sales Mgr.
Vogue Laundry & Cleaners
1425 20th St., Miami Beach 39,
JEfferson 8-8722
CRAIG, FRANK S., Vice Pres.
Coppertone Corp.,
2360 N.W. 23rd St., Miami 42
NEwton 4-4576
CRISPIN, SAM, Acct. Exec.
Grant Advertising, Inc.
201 S.W. 13th St., Miami 36
FRanklin 3-6611
CROCKETT, WILLIAM M. JR., Fin P.
R. Couns.
Financial Public Relations Counsellors, Inc.
709 Langford Bldg., Miami 32,
FRanklin 3-6304

d
DAVIS, ELIZABETH S., Adv. Mgr.
Jordan Marsh, Miami
1501 Biscayne Blvd.
FRanklin 4-7251
DOBIN, JEROME, Pres.
Dobin Advertising Inc.
4014 Chase Ave., Miami Beach 40,
JEfferson 2-1778
DUNBAUGH, COL. FRANK M., Assoc.
Prof.
Dept. of Marketing, Univ. of Miami,
Coral Gables 46,
MOhawk 1-2561 Ext. 462

e
EASON, HELGA, Head Comm. Rel.
Miami Public Library
1 Biscayne Blvd., Miami 32
FRanklin 1-7411 Ext. 5447
EASTRIDGE, RALPH, Asst. Retail Adv.
Mgr.
Miami News,
1001 N.W. 7th St.,
FRanklin 4-6211


EDWARDS, DENETTE A., Sales Rep.
Pitney-Bowes, Inc.,
5050 Biscayne Blvd., Miami 37,
PLaza 4-8628
ENTLER, LOUIS, Owner
Louis Entler Associates
1651 N.W. 34th St., Miami 42
NEwton 5-3737
ESTES, JOSEPH JR., Adv. Rep.
Wall Street Journal
150 S.E. 2nd St., Miami
FRanklin 3-2609



FIDLAR, ROBERT, Gen. Sales Mgr.
WCKT (Channel 7)
1401 N. Bay Causeway, Miami
PLaza 1-6692
FIORINO, VINCENT J., President
Vince J. Fiorino Associates
108 N. Young Circle, Hollywood, Fla.
Hollywood, WAbash 3-7001
FOLTZ, RICHARD, So. Fla. Dist. Mgr.
Philbin & Coine
914 N.W. 1st Ave., Miami 32,
FRanklin 4-4539
FOSS, ERNEST L., Adv. Mgr., Lat.
Amer. Divn.
Pan American World Airways
Box 48-817, Miami
NEwton 4-5411, Ext. 8566
FRANK, ARTHUR P., Adv. Mgr.
Fuchs Baking Co., (Holsum)
Box 43-957, So. Miami,
MOhawk 1-3441, Ext. 49
FREEMAN, WAYNE, Cust. Rel. Super-
visor
Southern Bell Telephone & Telegraph Co.
160 N.E. 4th St., Miami 31,
FRanklin 9-0873
FUTERNICK, BLOSSOM, Clerk & Stu.
dent
1911 S.W. 2nd Street, Miami
FRanklin 9-5411


9
GABER, RAPHAEL, Producer-Dir.
WTVJ (Channel 4)
306 N. Miami Ave., Miami 32,
FRanklin 4-6262 Ext. 239 or 240
GARRISON, J. SAMUEL, Dir. Pub. Rel.
Sottile Banking Group
Pan American Bank Bldg. Room 233
250 S.E. 1st St., Miami 30,
FRanklin 4-7211
GILBERT, GAY, Adv. Mgr.
Daniels Dept. Store
2117 Ponce de Leon Blvd.,
Coral Gables 34,
HIghland 3-1647
GLASS, W. BENTLEY, Adv. & Publ. Rel.
Dir.
Citizens Federal Savings & Loan Ass. of
Hialeah, 400 Hialeah Drive, Hialeah
TUxedo 8-2432
GLIDEWELL, AURORA, Med. Dir.
9965 S.W. 55th St., Miami 55,
FRanklin 1-4504







































by all advertisers:
the finest quality,
the fastest service,
the friendliest help.



QV1V 1 'A IL
for you is all three,
plus happier clients,
when you use the very
best photoengraver:

MIAMI PHOTO ENGRAVERS
151 majorca, coral gables


Florida's FIRST PRIZE WINNER
1958 NATIONAL
Most LITHOGRAPHERS

Modern CONVENTION
for excellence in
Lithographing COLOR LITHOGRAPHY

Plant Multi-Color Presses from 23" x 29" to 43" x
59". Complete Bindery. Extensive camera
and platemaking facilities. All color separa-
tion work and dot etching done in our own
plant. Automatic quality control.





LITHOGRAPHERS, INC.

Now in our new 20,000 sq. ft. plant at
7700 n. W. 37th AUEnUE
Miami, Florida
ORFORD 1-2800








Roster Continued

GOELD, CY, Manager
Montmartre Hotel,
4575 Collins Ave., Miami Beach 40,
JEfferson 2-1731
GOMEZ, EDWARD, Adv. & Pub. Rel.
Diario Las Americas
4349 N.W. 36th St., Miami Springs 66,
TUxedo 8-7521
GRANT, JACK, Sales Rep. & Pub. Mgr.
WGTO (Radio)
313 Dade Commonwealth Bldg., Miami 32,
FRanklin 3-2380
GREEN, JACK I., Exec. Vice Pres.
Bishopric/Green/Fielden, Inc.
3361 S.W. 3rd Ave., Miami 45,
FRanklin 1-1475
GREENAWAY, PAUL R., Asst. Adv. &
Pub. Mgr.
Florida Power & Light Co.
25 S.E. 2nd Ave.,
FRanklin 4-5333, Ext. 258 or 355

h
HANLEY, ROBERT E., Exec. Pub. Rel.
Philbrick Funeral Homes
660 W. Flagler St., Miami 36
FRanklin 3-6363
HEIMAN, RICHARD P., Adv. Mgr. &
P. R. Dir.
One-Hour Valet, Inc.,
1844 West Flagler Street, Miami
FRanklin 4-3177
HERMAN, HAL, Vice Pres.
McAskill, Herman & Daley
1205 Lincoln Rd., Miami Beach 39,
JEfferson 8-8754
HILDRETH, ROBERT R., Dir. of Pub.
Rel.
Coral Gables Federal Savings & Loan Assn.
2501 Ponce de Leon, Coral Gables 34,
Highland 4-3541
HINMAN, RICHARD E., Owner
Hinman Photography
4 Biscayne Blvd., Miami 32
FRanklin 3-6224
HOLLINGSWORTH, E. B., Med. &
Prod. Dir.
Bevis Associates, Advertising
No. 1140 Ingraham Bldg., Miami 32
FRanklin 9-2696
HOSTETLER, NANCY ANN, Advertis-
ing Art
Radio, T.V. Advertising Inc.
1202 Ponce de Leon, Coral Gables
MAILING: 230 Mendoza, Apt. 3,
Coral Gables 34,
HIghland 4-1114
HOWELL, FRANK R., Asst. Nat'l Sales
Mgr.
WTVJ (Channel 4)
316 N. Miami Ave., Miami 32,
FRanklin 4-6262
HUNTER, CHARLES V., V. Pres. & Gen.
Mgr.
WSKP (Radio)
734 West Flagler, Miami 36,
MAILING: 420 S.W. 2nd Ave., Miami 36
FRanklin 1-1585



INGOLDBY, JOAN LOUISE, Student
3 Ramsey Terrace,
Fairlawn, N. J.


I
JACOBSON, ARTHUR C., Sales Rep.
McAskill, Herman & Daley
1205 Lincoln Rd., Miami Beach 39,
MAILING: 1701 S.W. 30th Ave., Miami 45
HIghland 3-2368 (home)
JAFFE, FRANK, Atty. & Adv. Council
No. 1101 Ainsley Bldg., Miami 32,
FRanklin 3-7381
JOHNSON, BERT Y., Acct. Exec.
WVCG (Radio)
377 Alhambra Circle, Coral Gables 34,
HIghland 8-7411
JOHNSON, WILLIAM H., Ass't. Sales
Mgr.
Velda Corporation
P.O. Box 600 Uleta Station, N. Miami Beach
WIlson 7-3511
775 N.E. 145th Street, North Miami
WIlson 7-0778
JONES, JAMES L., Exec. Sec.
Printing Industry of Greater Miami, Inc.,
5384 N. Miami Ave., Miami 37,
PLaza 7-2468
JUN, AUDREY LEE, Med. Dir.
Leo J. Rosen Assoc., Inc.,
7630 Biscayne Blvd., Miami 38,
PLaza 7-8533
JUSTICE, ROBERT F., Vice Pres.
John P. Gilbert Advertising Agency
Chamber of Commerce Bldg.
FRanklin 4-3137

k
KELSEY, DIK, Account Executive
WQAM (Radio)
Dupont Plaza Building, Miami 31,
Home: 3075 S.W. 27th Lane, Miami
FRanklin 4-6121
KING, WILLIAM W., President
Rex Engraving of Miami, Inc.,
63 N.W. 6th St., Miami 32,
FRanklin 7-4761



LANGE, AL, Owner
Al Lange & Assoc.
1377 N.W. 36th St., Miami 42,
NEwton 4-9855
LECKIE, MARGARET E., Comm. Rel.
Dir.
Miami Beach Federal Savings & Loan
401 Lincoln Rd., Miami Beach 39,
JEfferson 8-5511
LE VINE, HARRY, Sales Mgr.
Banthrico, International
173 North Shore Dr., Miami Beach 41,
UNion 5-3655
LEVKOFF, SANFORD, Pres.
Ace Letter Service
3800 N.E. 1st Ave.,
MAILING: Box 37-395, Miami
PLaza 7-4577
LINDQUIST, LOUISE, Representative
Louis Lindquist Associates
430 N.E. 28th Street, Miami
FRanklin 9-3980
LIPE, RAYMOND C., Med. Dir.
Grant Advertising,
201 S.W. 13th St., Miami 36,
FRanklin 3-6611
LUMBLEY, CHARLES A., Miami Sales
Mgr.
R. L. Polk & Co.,
63 N.E. 40th St., Miami 37,
MAILING: Box 37-641, Miami
PLaza 4-4454


LUMBLEY, ETTA H., Adv. Dept.
R. L. Polk & Co.,
63 N.E. 40th St., Miami 37,
MAILING: Box 37-641, Miami
PLaza 4-4454

m

MANDELL, SANFORD JAY, Owner
Sanford Jay Products
3420 N.W. 2nd Ave., Miami
FRanklin 9-5563
MASON, EARL J., S. E. Manager
Wall Street Journal,
150 S.E. 2nd St., Miami 32,
FRanklin 3-2609
MAYER, ART, Pres.
Candid Art Photography Inc.,
16509 N.E. 6th Ave., N. Miami Beach 62,
WIlson 7-7341
McCOLLOCH, SAM, Sales Prom. Mgr.
Burdine's Dept. Store,
7100 N.W. 32nd Ave., Miami 47
NEwton 4-5481, Ext. 293
McDONALD, MALCOLM B., Vice Pres.
Florida Power & Light Co.,
25 S.E. 2nd Ave.,
FRanklin 4-5333
MILLSTEIN, EZRA
924 Lincoln Road, Miami Beach
JEfferson 8-3817
MITCHELL, ROBERT E., Vice Pres.
WINZ (Radio)
Biscaype Terr. Hotel, Miami 32,
FRanklin 1-6641
MONAHAN, LAURENCE, Pres.
Electro-Neon Sign Co.
2955 N.W. 75th St., Miami 42,
PLaza 4-1033
MOOTY, WILLIAM P., Pres.
Franklin Press, Inc.,
928 S.W. 10th St., Miami 36,
FRanklin 3-8306
MORRIS, BERTHA M., Adv. & Prom.
1613 N.W. 10th Ave., Miami 35,
FRanklin 3-4295

n

NEALE, DAVID C., Fla. Gen. Mgr.
7-Eleven Food Stores, Inc.,
1770 Flamingo Way, Hialeah
TUxedo 7-1575
NOBLES, JACK, Manager
WMIE (Radio)
139 N.E. 1st St., Miami
FRanklin 3-5556

O

OVERTON, RUTH, Pub. Rel.
196 N.W. 60th St., Miami 37,
PLaza 7-4343


P
PARKER, AUSTIN S., Acct. Exec.
J. Waller Thompson Co.,
220 Miracle Mile, Coral Gables 34,
Highland 3-4629
PATTI, JOAN, Artist
American Greeting Card Company
4100 North Miami Avenue, Miami
MOhawk 5-7521
PAUL, VERNON, Sales Rep.
Donnelly Adv. Corp. of Fla.
1790 N.W. 54th St., Miami 37,
PLaza 4-5511













ADVERTISING / MIAMI / 1959
and other fine publications are
printed at Miami Post Publishing
Company. For 38 years they have
been Advertising Miami through
quality printing and lithographing.
This background of craftsmanship
is available to you by calling
FRanklin 9-3471.


PHONE NE 4-2693


PHOTO ENGRAVING, INC.

710 N.W. 25th St., Miami 37, Florida







Roster Continued


PAWLEY, WALLACE, Dir. Bus Card
Adv.
Miami Transit Company
The Miami Beach Railway Company
260 N.E. 17th Ter., Miami
FRanklin 7-3641
PEARSON, WILLIAM
Bus Benches
Dupont Plaza Bldg.,
FRanklin 3-3371
PETTENGILL, HOWARD W., Dir. Adv.
Prom.
Florida State Theatres, Inc.
615 Olympia Theatre Building
FRanklin 4-3173
PLATT, JANICE M., Artist
Jan Platt Adv. Art Service
2922 Ponce de Leon Blvd., Coral Gables
HIghland 5-3241
PRINTUP, HALE, Owner
Hale Printup & Associates
Langford Bldg., 121 S.E. 1st St., Miami 32,
FRanklin 9-2668


r

RANDELL, GORDON A., Student
President Alpha Delta Sigma
2150 S.W. 26th Street
HIghland 5-1743
ROSE, RALPH B., President
Ralph B. Rose Poster Printing Inc.
6875 S.W. 81st St., Miami 43,
MOhawk 1-1621
ROSEN, FRANCES, Nat'l Adv. Rep.
Visitor Publ. Co.,
605 Lincoln Rd., Miami Beach 39
JEfferson 4-2089 Office
RUPPENTHAL, PHILIP L.
1090 N.W. 51st St.,
NEwton 3-6776


S
SCHOFIELD, ARTHUR C., V. Pres. of
Adv. & Prom.
Storer Broadcasting Co., Home Office
(Radio) 1177 Kane Concourse, Bay Harbor
Isles. UNion 6-0211
SCHORR, HERBERT, Owner, Gen. Mgr.
WFEC (Radio)
350 N.E. 71st St., Miami 38,
PLaza 1-7534
SCHWARTZ, A. JAY, Owner
Schwartz, Graham Advertising
61 S.W. 18th Rd., Miami 36
FRanklin 1-1812
SCHWETZER, EMIL L., Editor
Tropical Living-Home Making & Gardening
355 N.E. 59th St.,
PLaza 4-4641
SCHWICKART, HOWARD H., Sales
Manager
Rex Engraving of Miami, Inc.,
63 N.W. 6th Street, Miami
FRanklin 7-4761
SCOTT, HORACE W., Consultant, Prom.
Pub. Rel.
WGBS (Radio)
1605 Biscayne Blvd., Miami 32,
FRanklin 9-2401 (HI 6-9841 home)
SCRIMGEOUR, WILLIAM C., Sales Rep.
Southern Paper Co.,
7300 N.W. 35th Ave., Miami 47,
NEwton 4-2601


SHERMAN, TAMARA FRANCES, Free
Lance Artist
250 Mendoza Ave., Coral Gables 34, Apt. 10
Highland 3-4939 (home)
SHOCKET, FRED K., Editor & publ.
Jewish Floridian
120 N.E. 6th St.,
FRanklin 4-1141
SHUBOW, DAVID, Editor-Publ.
Florida Building Journal
3620 N.W. 7th St., Miami 44
HIghland 4-5749
SKIDMORE, RICHARD A., Student
Kappa Sig Fraternity House
5900 San Amaro Dr., Coral Gables
MOhawk 7-0932
SLICK, GEORGE B., Publisher
N. Miami Beach Publishing Co., Inc.
335 N.E. 167th St., N. Miami Beach
WIlson 7-3233
SMITH, FRED STANTON, Adv. Publ.
Rel. Mgr.
The Keyes Co.,
234 Biscayne Blvd., Miami 32,
FRanklin 1-3592
SMITH, GEORGE HENRY, Radio-TV
Dir.
Hume, Smith, Mickelberry Advertising, Inc.
FRanklin 9-8453
SMITH, RAY, Owner
Ray Smith & Associates
1631 duPont Bldg., Miami 32
FRanklin 3-5643
SOLOMON, SAMUEL JR., Owner
Samuel Solomon Advertising Specialties
4491 S.W. 5th St.,
JEfferson 8-8396
SPIRE, WILLIAM M., President
William M. Spire, Inc.,
61 Giralda, Coral Gables, Fla.
HIghland 4-8337
SPITZER, HARRY, Director
Sattler's
Buffalo, New York
STEELE, TOM
Miami Beach Sun,
1753 Alton Rd.,
JEfferson 4-2181
SWANSON, RALPH A., Manager
McMurray Printers
2134 N.W. Miami Court, Miami 30
FRanklin 4-8441
SZUCH, SUE, Sales Repr.
Art & Design for Industry
623 Brickell Avenue
FRanklin 7-1574


TANNER, LOIS COWART, Bus. Mgr.
Visitor Publ. Co.,
605 Lincoln Rd., Miami Beach 39
JEfferson 4-2089
THAYER, E. J., Pub. Rel. Dir.
Tally Embry Inc.,
No. 458, Pan American Bank Bldg.
150 S.E. 3rd Ave., Miami 32,
FRanklin 1-3621
TOBIN, JACQUELINE E., Prod. Mgr.
Gottschaldt & Associates, Inc.,
2505 Ponce de Leon Blvd., Coral Gables 34
HIghland 4-5739
TODD, NORMAN R., Pub. Dir.
Hartley's Inc.
144 E. Flagler St., Miami 32,
FRanklin 1-1611 Ext. 36
TODD, O. W., Mgr. Treas.
Engravers, Inc.,
233 N.E. 1st St., Miami 32,
FRanklin 3-6651


TONE, MARIE, Artist
Adv. & Fashion Prom.
3669 S.W. 24th Terr., Miami 34,
PLaza 4-4982
TYLER, PALMER, Vice Pres.-Mgr. Mia.
Office
Grant Advertising, Inc.
201 S.W. 13th St., Miami, 36
FRanklin 3-6611, Ext. 30

U
URIDGE, OWEN F., Manager
WCKR (Radio)
1401 N. Bay Causeway
PLaza 1-6692

W
WADSWORTH, RALPH K., Pres.
Wadsworth & Walker, Inc.
5807 Ponce de Leon Blvd., Coral Gables
MOhawk 1-8551
WAGNER, DIANE, Acct. Exec.
WMET (Radio)
814 1st Street, Miami Beach 39,
JEfferson 8-0411
WAKES, BEN A., Pres. Creative Head
Wakes-Silvershein-Wakes Inc.
Suite 229, 561 N.E. 79th Street, Miami 38
PLaza 4-1838
WAKES, TONI, Sec. Art Dir.
Wakes-Silvershein-Wakes, Inc.
Suite 229, 561 N.E. 79th Street, Miami 38
PLaza 4-1838
WALL, DUANE, V. Pres. Acct. Exec.
Louis K. Steiner Assoc.,
2890 N.W. 7th St., Miami 35
NEwton 3-3406
WEIMAN, CHARLES DAVID, Student
532 Mendoza, Coral Gables 34,
HIghland 4-0437
WEISS, WM. J., Sales Rep.
Webster Outdoor Advertising
120-150 N.W. 54th St., Miami 37
PLaza 8-8711
WELKER, ERNIE, Adv. Mgr.
Shell's Super Store
N. W. 7th Ave. & 58th St., Miami
PLaza 1-1676
WHALEY, WILLIAM E., Sr. Partner
William E. Whaley Co.
307 W. Broadway, Louisville 2, Ky.
Louisville: JUniper 4-7163
WHITEBROOK, CHARLES H., V. Pres.
Bishopric/Green/Fielden, Inc.,
3361 S.W. 3rd Ave., Miami 45
FRanklin 1-1475
WILKS, FRED, Manager
Maloney Regan & Schmitt, Inc.
213 N.E. 2nd Ave., Miami 32,
FRanklin 3-6148
WILSON, ALLEN B., Owner
Point of Purchase Advertising
3530 N.W. 51st St., Miami 42,
NEwton 5-1951
WOODRUFF, LEONARD R., Pres.
L. R. Woodruff Adv. Agency
14520 N.W. 16th Ave.,
MUrray 1-5537

Z
ZIMMERMAN, L. L., Sales Mgr.
WCKR (Radio)
1401 N. Bay Causeway
PLaza 1-6692
ZUCKER, HERB, Manager
TV Guide Magazine
967 West Flagler St., Miami 36,
FRanklin 1-1369







THE MIAMI PRINTING CO.
IrhJU.oDr .1
IPH MIAMI METROPOLIS


/ i ; l 1 1A11, r 11 q I ': LI/
IHI l t Ti TA OPjLI ,r , ,, .11



s 1i il 1A, 11 Ih I' r .n II II
'. r. i
I ,5 I **. II..;* %l|




l1/r\TIPG A 4 Jl'4 II 6 I
.T I i rll l i i. 1.
.nb Printing"


i .,.. i, II '


THE MIAMI PRIN f'IN CO.
*u:; tn i,'1.,.~I I..,


Reproduced by Courtesy of the
HISTORICAL ASSOCIATION
of SOUTHERN FLORIDA.


1


?fast


Is J)rologue"


.. SHAKESPEARE

EARLY ADVERTISEMENTS FROM A
COPY OF THE MIAMI CITY DIRECTORY
IN THE VINTAGE YEAR OF 1904.


I U


B. F. IASSETER & CO.

The Maiestic Salhon
l.rI l A I FLOIs 11 I ntrrn IT nDAwp
lI\AMI FLOWIDA


SIIWi *. 'IiN 'ur;%
\\WINI:S
\\H IISk IS Mail Orders
BEERS .......
nr.J it.-* Fi.u 11. 4'I 10%
HMaana Cigars ... ari.


J. A. Robbins& Co.

Harness and
Carriage Repository.


4i1 TWfLFTH ST


H in,..r
L *iII 5

'2.1 Ir~


U


MIAMI. F1A.


FPh ri n
I r I ,
pf"lllin ul,
Spring Wagons


tv J Fp Rft l. B L.

IPcch & aile ,














T, i t 1ta. Of H rate.

AWt'in C furt
'I 7 l B ,ni'i* IF b lilb C Of .I tit l .tt,.

(Cinirl a l. 1 ori a.


m - -U


''I' I
I.i


"C kat's


















I. JAMES PROUD
r President
Advertising Federation
of America

vertising associations, have a
vital role in shaping the future
of the advertising industry.
In addition to the myriad or-
.A ganizational services AFA ren-
A* ders to Miami and the 123 other
clubs, the Federation administers
broad and effective programs in
IRFUL the fields of legislative action,
education, public relations, and
VOICE the maintenance of advertising
VOICE standards.
Of t The measure of success by AFA
of th in each of these areas of opera-
tion is of direct, personal and pro-
TISER fessional interest to all members
of the Miami Club. Recent
trends within the industry have,
in fact, made the Federation's ac-
complishments of even greater
import.


Members of the Advertising
Club of Greater Miami are prac-
titioners in a business which helps
keep the American economy go-
ing. They and more than 30,000
other advertising men and wo-
men in 124 advertising clubs
throughout America have a hand
in forming and applying the
world's most effective sales tool:
advertising.
There is another thing this vast
army of advertising people have
in common. All of them are a
part of the Advertising Federa-
tion of America.
Through the Federation-larg-
est advertising association in the
world these club members,
along with 1,000 advertisers,
media, and agencies, and the
memberships of 16 national ad-


The current rash of federal and
local threats to inflict punitive
taxation and restrictions on ad-
vertising is an example.
AFA helped to organize the
successful fight against the Bal-
timore advertising tax in the fall
of 1958, and prepared a blueprint
to guide other communities in de-
feating future advertising taxes.
A few months later, AFA took
the lead in demanding a hearing
and protesting the disallowance
of institutional and cooperative
advertising by the Internal Rev-
enue Service. For the moment, at
least, these IRS actions are
stymied.
Each year, an average of 150
new anti-advertising bills are in-
troduced in state legislatures and
Congress, and scores of new bu-


reaucratic edicts, such as the IRS
proposals, threaten the free, un-
fettered function of advertising.
Through our expanded Washing-
ton office and the cooperative ac-
tion of our ad clubs, AFA has
garnered quite a respectable bat-
ting average against these at-
tacks.
Federation projects in other
areas of activity have been
equally effective. Among the
flourishing and expanding an-
nual programs conducted by
AFA are Advertising Week and
the National High School Essay
Contest each contributing
greatly to public education and
understanding of advertising. In
1958, AFA established the Ad-
vertising Educational Founda-
tion an industry-wide founda-
tion which will direct research
and educational projects of ex-
treme importance to the future
of advertising. In 1959, AFA's
annual National Institute for Ad-
vertising Management will be
launched, giving the industry its
first summit-level platform for
the exchange of advertising ideas
and philosophy. Formation of a
Bureau of Research and Educa-
tion by AFA is scheduled for
later this year.
These are but examples of the
many sided, forward thinking
activities which are the Adver-
tising Federation of America.
AFA is an organization ever
growing and expanding to meet
the challenges of the fabulous and
economically vital advertising
business.
The effectiveness of AFA re-
lies most heavily upon the
strength of its grass-roots opera-
tion. The priceless ingredient in
the Federation's success is its na-
tional network of ad clubs. These
clubs and their members form a
vast army of dedicated advertis-
ing men and women who believe
advertising should be a profes-
sion of principles and are con-
stantly working to make it one.
Within such splendid organiza-
tions as the Advertising Club of
Greater Miami resides the strong,
willing voice, which-once united
through AFA become a force
equal to the vast problems which
beset our industry.


A.F


... POWI


ADVER




















HAL HERMAN
Vice President
McAskill, Herman & Daley, Inc.

This is a gain of 412,000 or ap-
proximately 87.9 per cent. In
the past decade, Miami has been
the fastest growing area in the
NEWSPAPER country, with the exception of
Los Angeles, California.
The average number of pages
ADVERTISING per day put out by the two daily
newspapers has grown from
GROWTH 98.6 pages in 1948 to 151.4 in
1957, a gain of 52.8 pages and
approximately 53.5 per cent.
In These figures are in direct re-
lation to both the growth of re-
DADE tail and total lineage for the
same period, and seems to be
the best indication for similar
COUNTY projections for at least the im-
mediate future.
o Retail lineage jumped 56.2
from per cent, up 15, 343,346 lines
from 1948's figure of 27,297,181
1948 to 1957's mark of 42,640,527.
Total lineage figures (including
classified and national ads)
jumped 53 per cent, up 27,596,-
193 lines from 1948's figure of
The story of newspaper 52,030,261 to 1957's mark of
growth in Miami, and corre- 79,626,454.
spondingly the growth of news- Retail sales figures for the 10-
paper advertising, boils down to year period shows the sharpest
a relatively simple relationship jump of 161.2 per cent, repre-
between retail and total lineage, senting an increase of $929,-
the average pages per day for 833,000. The 1948 figure was
the two daily newspapers, and $576,990,000 compared to the
retail sales figures for the same 1957 mark of $1,506,823,000.
period of time. This year's retail sales would
All figures used, except where undoubtedly have reached $2
specifically noted, are taken billion except for the combined
from media records while pro- factor of the recession and an
sections and estimates for the unusually cold winter, but the
future are based on research figure should be reached by
done by the two newspapers, 1960.
The Miami Herald and The The larger jump in the retail
Miami News. sales figures, over both the line-
Metropolitan Miami (Dade age and page number increases
County) has grown from a pop- is deceptive due to the increased
ulation of 469,000 on Jan. 1, factor of both radio and tele-
1949, to 881,000 on Jan. 1, 1958. vision advertising.
22


Close observation of these fig-
ures, based on sales tax informa-
tion from the State comptroller's
office, shows that approxi-
mately one per cent of the total
figure (1/ million dollars for
1957) was spent on retail ad-
vertising by local merchants in
the two newspapers, or approxi-
mately $15 million spent last
year alone.
Miami has not stopped grow-
ing, nor is it expected to within
the foreseeable future, and even
the most conservative estimates
place the one million population
figure by 1960, based on the
number of occupied dwelling
units, persons per household,
and the 1950 ratio, which is the
accepted standard.
With a retail sales figure of
$2 billion expected by 1960,
based on the ratio which has
held for the past ten years, we
can expect both retail and total
lineage to go up correspond-
ingly, as well as the size of
newspapers.
Miami is unique in that it has
not yet reached the point where
the advertising rate has proved
exhorbitant to smaller retailers
as is the situation in many other
metropolitan centers. The time
will almost surely come when
the rate will reach this point,
and then newspaper size will
reach a limit and begin to tail
off.
The picture is one of an in-
creasing spiral with retail sales
jumping the fastest, population
about half as much, and pages
per day, retail and total lineage,
about one-third as fast.
Since the one per cent figure
for retail advertising spent by
local merchants was the same
for both 1948 and 1957, this
would indicate that approxi-
mately 20 million dollars will be
spent in the two local newspa-
pers by 1960.
Future projections are diffi-
cult to pin down since too many
factors can change the circum-
stances but the outlook for at
least the next decade would be
an increased average number of
pages to 200 with a similar rise
in retail and total lineage fig-
ures, based on the past 10-year
figures.
Newspaper advertising will
take its share of the retail sales
growth as Miami's expanding
population continues to boost its
growing economy.



















CHARLES FRIEDLANDER
President
Greater Miami Association of
Advertising Agencies

On March 17, 1958, the heads
of a number of Greater Miami's
leading advertising agencies held
the first of a series of meetings
which led to the formation of the
area's first advertising agency
association. The growing need
for such an association is itself
indicative of the size and increas-
ing maturity of the South Florida
market.
The members of the associa-
tion already include the great ma-
jority of recognized advertising
agencies, with 24 agencies cur-
rently represented.


AD AGENCIES Principal Aims and Objectives
AD AGE ES The primary aims and objec-
tives of the Association are as
FORM follows:
1. Encouraging the recognition
GROUP of advertising as an essential
element in the free enterprise
system of the American way
of life.
2. Enhancing the advertising
agency business by fostering
favorable recognition on the
part of the business com-
munity of the general public.
3. Promoting increased recogni-
tion of advertising as an
indispensable part of the ma-
chinery of modern distribu-
tion.
4. Presenting, in the m o s t
effective manner, the Associa-
tion's views concerning legis-
lation, taxes, and other mat-
ters affecting advertising and
marketing.
5. Raising the ethical and pro-
fessional standards of adver-
tising.


6. Fostering harmonious rela-
t i o ns between advertising
agencies and advertisers, ad-
vertising media and suppliers.
7. Correcting practices and
abuses harmful to the adver-
tising agency business.
Code of Ethics
As a condition for membership,
all agencies have subscribed to a
Code of Ethics, which was de-
veloped after a study of codes
maintained by similar organiza-
tions in other parts of the coun-
try. One of its key features is the
provision that no member will ac-
cept an account which has not
met its financial obligations to
another GMAAA agency.
Luncheon meetings of the en-
tire membership are held month-
ly on Fridays at the DuPont
Plaza Hotel, with Executive Com-
mittee holding additional meet-
ings to forward various current
Association projects.
Member agencies feel that the
Association has already demon-
strated its great potential in a
number of different ways. With-
out exception they believe that it
is a great step forward in raising
the standards of advertising
agency service, and establishing
public recognition for the profes-
sional stature of the industry.
Current Members
Advertising Trade Service, Inc.
Bevis Associates, Advertising
Biscayne Advertising Agency, Inc.
Bishopric/Green/Fielden, Inc.
Burg Advertising, Incorporated
Tally Embry, Inc.
Friedlander, Roland, Bodee
Advertising
Gorchov Advertising, Inc.
Gottschaldt & Associates, Inc.
Grant Advertising, Inc.
Harris & Company Advertising, Inc.
Hume-Smith-Mickelberry Advertising,
Inc.
Knickerbocker Advertising Company,
Inc.
Leeds-Hurwitz Advertising
Lipman Advertising Company
Miller, Bacon, Avrutis & Simons, Inc.
Newman, Stern & Mandell, Inc.
Henry Quednau, Inc.
Leo Jay Rosen Associates, Inc.
E. J. Schaeffer & Associates Advertis-
ing Agency, Inc.
Schwartz/Graham Advertising, Inc.
Louis K. Steiner & Associates, Inc.
Stuart-Schwartz, Inc.
Wakes-Silvershein-Wakes, Inc.


MAJOR

MIAMI



















LOIS COWART TANNER
Southern Vice President
Gamma Alpha Chi

Psi Chapter of Gamma Alpha
Chi, National Advertising
Fraternity for Wome n, was
chartered in 1950 at the Univer-
sity of Miami for the purpose of
promoting high ideals and better
standards in advertising.
Former collegiate members,
now graduated and engaged in
the various fields of advertising
in the Greater Miami area, along
G A X with professional members orig-
G A e X finally from other areas, recently
organized the Greater Miami
Alumnae Chapter third alum-
nae chapter in the United States.
UNITES
Gamma Aloha Chi, founded in
WOME February, 1920, at the University
WOMEN Qof Missouri, was the first college
organization to win affiliation
in with the Advertising Federation
of America. The charter was ac-
ADVERTISING cepted in June, 1948. at the AFA
national convention in Cincinnati.
The following year, GAX was
granted affiliation with the Ad-
vertising Association of the West.
Young women selected for
membership in GAX are chosen
for their sincere interest in ad-
vertising women who wish to
be trained for advertising, to
understand it better and employ
it successfully. It's a group
which holds high the ethical
standards of the profession; a
group organized and actively cru-
sading for more comprehensive
advertising education; a group
working with the profession to
help foster a greater respect and
appreciation for advertising.


Miami's newly chartered alum-
nae chapter is a great stride for-
ward for an area that is rapidly
maturing as a progressive and
vital advertising center. The new
group is the important link, lo-
cally, between the classroom and
those actively engaged in the com-
municative arts.
Another important link and
tool for tomorrow's advertising
women is Gamma Alpha Chi's
national paper, Gamma Alpha
Chi News. First published in
1927 as "Gac-O-Grams," it is
today circulated to thousands of
members in America and abroad,
to advertising associations, edi-
tors of leading advertising maga-
zines, and to an extensive list of
educators and professional adver-
tising men and women. "GAX
NEWS" provides a strong tie for
the group's thousands of alum-
nae.
In the years ahead as now-
buyers, as well as creators of ad-
vertising can look to the women
of Gamma Alpha Chi for the
know-how, originality and integ-
rity to sell the goods and services
that help us in America enjoy the
highest standard of living.


JACK
SHAFFER


-H







Dial
FR 3-7341
Miami


626 ortwes



















SYD TAFFAE, Outgoing President, OREN (Jack) FROST, New President and HAL
FREITAG, Master of Ceremonies, at the Art Directors Club Installation Banquet.


Judges inspecting the entries in the 1958 Exhibition at the Dupont Plaza Hotel.


ART

DIRECTORS

CLUB

of

GREATER

MIAMI


As time goes on, considerably
more responsibility rests on the
shoulders of the advertising man
who wields a layout pencil. Ad-
vertising is no longer a "word-
oriented" business. The value of
the illustrative visual approach
has been increasingly recognized
as an absolute necessity for ef-
fective audience influence.
Respecting that fact, the Art
Directors Club has concentrated
full effort maturing the many
talents available in this area and
presenting the results of those
talents to the professional buyers
and the public at large.
From an inauspicious begin-
ning their annual exhibitions
have now reached substantial
proportions and constitute the
only annual presentation of ad-
vertising produced by South
Florida professionals.


Last year, the club initiated a
new departure and published an
annual with reproductions of all
major entries at their exhibition.
The Miami Art Directors Club
was founded in 1952 by twenty-
three artists and art directors
and has been under full operation
since, with regular monthly meet-
ings featuring speakers on such
varied subjects as astronomy,
spear fishing, and "art versus
copy."
In March of 1954, Wallace
Elton, President of the National
Society of Art Directors, and
Albert Dome, famous illustrator,
appeared at a meeting to en-
courage the Miami club to join
NSAD. After several changes in
the local organization, the con-
version was made, making the
Miami Art Directors Club a mem-
ber of the National Society.
Today, the Club has more than
seventy-five paid-up members.
Major Club activities include
awards both in money and in
scholarships to young artists, as
well as contributions of talent
for worthwhile community proj-
ects.
The work of committee chair-
men has become more and more
important. Under President Ess-
linger in 1955 the Ethics Com-
mittee introduced and has ap-
proved the Code of Ethics under
which the National Society oper-
ates. This was also the year in
which competition for scholar-
ships in Miami schools was de-
veloped. In 1956, a complete Fa-
mous Artists Course was planned
and awarded to the winner of
local school competition. "Brush
Strokes," the official monthly
newspaper, was established.
Officers for this year are Jack
Frost, President; Willis Bishop,
Vice President; Sue Szuch, Sec-
retary; Donald Ball, Treasurer.
The new board is composed of
Sam Willig, Arthur Ehrhardt,
Pat Duffy, and Watson Holley.
The Art Directors Club of
Greater Miami welcomes men
and women coming here from all
over the country, bringing with
them the talent which will in time
make this area a center of cre-
ative advertising art and design.
25






MIAMI

... THEN

AND NOW


SKYLINE, 1912


An interesting
contrast
showing the
phenomenal growth
of the
"Magic City"
from the early years
of the twentieth century
up to now.


SKYLINE. 1923


SKYLINE, 1958


FROM THE FILES OF HINMAN PHOTOGRAPHERS


MIAMI AVENUE
LOOKING NORTH


W rI t


n 1Aiig!thilMWIT IISammP li i













MIAMI RIVER, LOOKING
EAST FROM S. W. 2ND ST.


FLAGLER ST.. LOOKING
EAST FROM E. 1ST AVE.
" .:"" s- i


iJ


;,.. .. ,


FLAGLER ST.. LOOKING
WEST FROM E. 1ST AVE.






























A. D. S.



... TRAINING

GROUND

for

TOMORROW'S

AD MEN




Attracting and holding tal-
ented young people in advertis-
ing is a problem with which this
whole great industry is con-
cerned.
Projections for the immediate
years ahead point to a growing
need for trained men and women
who understand advertising and
are able to employ it successfully.

More and more, industry is
turning to the colleges and uni-
versities for help. Advertising
education is getting more atten-
tion from industry than ever be-
fore in my memory. It occupies
a priority position on the agenda
of every AFA meeting, as well as


RICHARD JOEL
National President
Alpha Delta Sigma


on the convention programs of al-
most every other professional and
technical advertising organiza-
tion.
The general threats and disillu-
sionment of the public toward ad-
vertising today make it clear that
advertising education cannot be
limited merely to the training of
future producers of advertising.
It must also concern itself with
the education of the future con-
sumers of advertising.
Many advertising practitioners
are unaware of the quality of ad-
vertising instruction available in
some universities today. They are
not conscious of the fact that
emphasis is no longer placed just
on the technical aspects of adver-
tising, but rather on the develop-
ment of an understanding of ad-
vertising's function and purpose
in our economy.
There is much work to be done
to build a greater respect and
appreciation for advertising. A
new attitude must be cultivated
both inside and outside the in-
dustry. Only then will advertis-
ing and advertising practitioners
be able to look with confidence
toward an unfettered future.
This has long been one of the
objectives of Alpha Delta Sigma,
the national professional adver-
tising fraternity. Now 45 years
old, ADS operates through under-
graduate chapters on 49 college
campuses from coast-to-coast and
through alumni chapters in 13
major American cities.


In the Greater Miami area
there is both an active under-
graduate chapter and an active
alumni group. The George E.
Merrick chapter, with James
Richards, department of market-
ing, as Faculty Advisor, was es-
tablished at the University of
Miami in 1949. It was the forty-
sixth chartered by ADS. The
Greater Miami Alumni chapter
was chartered in 1951, the
eleventh in the nation. Horace
Scott is this year's president.

Working together, the under-
graduates and alumni are demon-
strating how ADS helps bridge
the gap between the classroom
and the ultimate goal for which
students are preparing. This co-
operative effort is instrumental
in carrying the students' train-
ing beyond the theory of the
classroom and laboratory. It
serves ultimately in improving
both the quality and quantity of
advertising.
Alpha Delta Sigma encourages
professional aspects of training
for advertising tours of agen-
cies and media plants, talks and
roundtable discussions on and off
the campus by professional ad-
vertising men and women, sales
and production of advertising on
the campus from sandwich boards
to yearbooks.
Alpha Delta Sigma provides
honorary recognition for work
done in the field of advertising.
Undergraduate chapters initiate
each year a limited number of
professional members, usually ad-
vertising leaders who are not
ADS alumni. Holding profes-
sional membership in the frater-
nity are such distinguished prac-
titioners as Bruce Barton, Marion
Harper, Jr., Ben Duffy, James
Webb Young, Elon Borton, Clyde
Bedell and S. R. Bernstein.
The careful choice of profes-
sional members not only honors
those selected, but reflects favor-
ably on the individual chapters
and upon the national fraternity.
In addition, ADS recognizes,
by presentation of the Nichols
Cup, the man who contributes
most each biennium to advertis-
ing education.



















HARLAN LLOYD
President
Printing Industry of
Greater Miami, Inc.


With an annual payroll in ex-
cess of $10 million, printing is big
business in Miami. More than
PRINTING 15,000 persons in the Greater
Miami area are directly or in-
is directly dependent upon the
Sprinting industry for their liveli-
hood. In fact, printing is the
"BIG BUSINESS" fourth largest manufacturing in-
dustry in Dade County.
IN MIAMI Ranging from firms which turn
out tons of beautiful full-color
by printing to small one-man shops,
the Miami graphic arts industry
JAMES L. JONES can produce almost any type of
Executive Secretary, printing a buyer might desire.
Printing Industry Offset lithography, letterpress of
of Greater Miami, Inc. all types, and silk-screen printing
of Greater Miami, Inc.
are produced here for distribu-
tion throughout the nation and
beyond. Also noteworthy is the
fact that the majority of the steel
die and copper plate engraving in
LOOK FOR THIS EMBLEM: Florida is produced in this area.
During the calendar year 1958,
the Miami area produced an esti-
mated $26 million worth of print-
ing.
The printing industry in this
area has experienced a rate of
MEMIBER growth that has been unequalled
anywhere in the nation. To meet
the growing needs of advertising
and industry, Miami printers
have installed newer, larger and
faster presses and equipment, and
imported some of the finest
craftsmen in the nation to enable
them to produce the ever-increas-
ing quality and quantity of work
demanded by advertisers. Miami
now boasts the largest and most
complete printing facilities in the


entire South. More and more ad-
vertising people are finding they
can obtain the best quality of
printing and the service they de-
sire right here in their own city.
With the influx of business from
our neighboring countries, Miami
is fast becoming known as the
printing center for the Latin
Americas.
When it comes to self-advertis-
ing, printers have been compared
to the cobbler whose child had no
shoes, but under the direction of
the Printing Industry of Greater
Miam i, Inc., an organization
made up of seventy-five progres-
sive graphic arts firms who em-
p 1 o y several thousand people
directly, this fable is being dis-
proved. Through the Association,
these printers are advertising
and promoting Miami as a major
printing center . and backing
up their claims, too. Hanging on
the walls of offices of many of
these members are dozens of
framed national and regional
awards certificates for prize-
winning excellence of production.
Many of the winners were created
by Miami agencies and advertis-
ers.
This graphic arts trade asso-
ciation is devoted to the ethical
improvement of all branches of
the graphic arts and to the prac-
tice of approved technical stand-
ards and trade customs. It is not
easy to be a member. Each com-
pany must be capable of turning
out good quality work and his
ethics in dealing with others must
be above reproach. Members de-
vote considerable of their valu-
able time to association activities
which promote the industry as a
whole and learning how to give
better, more efficient and more
economical service to their cus-
tomers. The emblem of member-
ship in Printing Industry of
Greater Miami, Inc. is your assur-
ance of quality, integrity and
service. Look for it! Demand it!
Printing, being itself an art, is
dependent largely on the inter-
pretation of the artist, typogra-
pher, camera man, plate-maker,
engraver, ink maker, paper
buyer, production manager,
pressman and all those who are
CONTINUED ON PAGE 49






























PUBLIC

RELATIONS

.. The ART

of

MAKING

FRIENDS









Professionally practiced Public
Relations, nearly unheard of 20
years ago and often confused
with its allied profession of pub-
licity, has made great headway
in business during the past five
years. "It is here to stay," ac-
cording to Sam Dawson, business
news analyst of the Associated
Press.
The American Public Relations
Association claims more than
100,000 men and women are em-
ployed in the business.
What is public relations? There
are many definitions.
Webster's dictionary defines it
as follows: "The activities of a


WOODY KEPNER
President, Biscayne Chapter
Florida Public Relations Assoc.

corporation, union, government,
or other organization in building
and maintaining sound and pro-
ductive relations with special
publics such as customers, em-
ployees, or stockholders, and with
the public at large, so as to adapt
itself to its environment and in-
terpret itself to society."
Fortune magazine several years
ago defined it this way: "Public
relations is sound policy, enthusi-
astically practiced and adequately
communicated."
In real, simple language it is
defined as "making friends."
How business gets along with
the public its neighbors, cus-
tomers, employees, government
officials, press and stockholders
-is a concern of more manage-
ments today than ever before.
The public is taking more in-
terest in how management be-
haves. And in this area of keen
competition one company may
have sales advantages if the pub-
lic thinks well of it.
The mechanics of public rela-
tions services run all the way
from writing speeches to plan-
ning open houses, from apprising
the press of news about a com-
pany to getting the client theater
tickets.
Public relations counseling -
giving advice on what to do and
what not to do is actually the
most important PR function a
practitioner can give his or her
client.
The publicity arm of public re-
lations becomes active only when
the public relations counselor ac-


tually prepares the story copy for
press, radio and/or television.
The growing army of public
relations men and women en-
gaged in the profession-agency-
wise or within corporations -
administer millions of dollars an-
nually for their clients.
In order to help keep abreast
of changes and innovations in the
profession, most counselors be-
long to either a national, state,
local or all three professional club
associations.
Public Relations Society of
America and the American Pub-
lic Relations Association are
known best nationally.
The state of Florida has the
Florida Public Relations Asso-
ciation, which has chapters in
several of the state's largest
cities. It now has a membership
of more than 350 individuals.
The South Florida chapter of
FPRA, which takes in the Metro-
politan Miami area and Ft. Lau-
derdale, is known as the Biscayne
Chapter.
Boasting a membership of more
than 100, the Biscayne Chapter
was organized three years ago
for the purpose of promoting the
best interests at all times of the
lower Gold Coast area and the
rest of Florida so that the state
might become better and more
favorably known to increasing
numbers of persons everywhere.
As part of carrying out this
policy, members devote much
time to closer cooperation with
the press, radio, television and
all other legitimate media.
Persons are eligible for active
membership if actively engaged
in publicity and/or public rela-
tions activities as a principal oc-
cupation, being of good standing
in his or her community, and
maintaining a residence in
Florida.
Current officers of the Bis-
cayne chapter are: President, the
writer; Vice President, Vince
Fiorino, Hollywood; Secretary,
H. H. Kinnaird, Jr., Fort Lauder-
dale, and Treasurer, Miss Anna-
belle Kilyk, Miami.
So, as Mr. Dawson put it:
"Public Relations is here to stay."
Gentlemen of the advertising pro-
fession . please move over and
make room. We like it here.


















HORACE SCOTT
President,
Miami Alumni Chapter,
Alpha Delta Sigma

Today, more than 96% of
Dade County homes have from
one to five receiving sets; over
75 % of the automobiles rolling
along our streets and roads have
radios, and something like 25,-
MIAMI- 000 sets are operating in public
places.
DADE COUNTY It is worthy of note here that
the Dade County Radio Indus-
try has enjoyed what has prob-
RADIO ably been its most spectacular
growth during the past ten years
PAST with an increase of 150%+, in
the number of radio homes, and
AND PRESENT an increase of more than 360%
in the number of radio sets.
Of the fifteen stations, three
carry programs of the CBS,
NBC, ABC and MUTUAL Net-
works; the remainder are inde-
The complete story of Radio pendents of which three operate
and the part it has played in the twenty-four hours daily; two
phenomenal progress and devel- are daytime only; two are fre-
opment of the Greater Miami quency modulation only; two are
area would fill many pages of programmed for Negro listeners
this yearbook. Since 1920, this and one is a non commercial,
giant of mass communications educational station.
has grown from one station with Miami's first station, WFAW,
two employees and a mere hand- was licensed in early 1920 to the
ful of listeners, equipped with Daily Metropolis, (now the Mi-
primitive crystal sets or battery ami News), group, headed by S.
sets with "A" and "B" batteries Bobo Dean, a Miami pioneer.
and a 'morning glory' horn, to a The station was taken over the
roster of 15 stations; about 300 same year by Fred Borton and
employees and an estimated Marshall Luce, (the Electrical
1958 income of more than four Equipment Company), Westing-
million dollars. A most recent house products distributors. The
development is the granting of call letters were changed to
a construction permit for a new WQAM (now owned by the
station to our own Ad Clubber Storz interests).
Lou Jacobs. Construction of two WQAM's first, 'studio-control
studios, one in downtown Miami room' consisted of a small space
and one in South Miami will be- in the center of the Electri-
gin almost immediately, cal Equipment Company's show-


room floor; curtained off with
'monk's cloth,' located just west
of Miami Avenue on N.W.
Fourth Street. Doubling, and in-
deed, tripling in brass as an-
nouncer, program director,
bookkeeper and general facto-
tum was Fred Mizer, oldest ex-
ponent of radio in Miami-in
point of service; one of the earli-
est 'pillars' of the Advertising
of Greater Miami and presently
Account Executive at station
WGBS.
During those dear, dead, early
days, it was considered an almost
unpardonable sin to broadcast a
recording; except in an emer-
gency. Then, one of those now
archaic, quarter inch thick 'plat-
ters,' produced by Edison, was
dropped on the phonograph
turntable to kill time until the
star of the upcoming show ap-
peared; or while announcer gal-
loped from the scene of the pre-
ceding 'remote' to make the
opening announcement on the
new show.
Among the first broadcasts on
the Miami airwaves were:
Arthur Pryor's Band, sponsored
by the City of Miami; Jan Gar-
ber's Band, by the City of Coral
Gables; Concert orchestra and
community sing programs under
the auspices of fledgling Miami
Shores and a one hour musical
program sponsored by Burdine's.
Other early broadcasts included,
organ recitals from the Olympia
and Capitol Theaters featuring
the well known artists, Stanley
Malotte, Roy Parks and Isabelle
Shaeffer; services from Trinity
Methodist Church, and piano
and organ broadcasts from
White Temple Methodist Church.
In late 1923 and early 1924, a
Commodore Sholtz operated sta-
tion WMBF on Miami Beach,
atop the Floridian Hotel.
Up until now, no commercial
'selling' copy was accepted on
Miami radio. Then, time march-
ed on. Jesse Jay, his father,
Webb Jay, and Carl Fisher with
whom they had been associated
back in Indianapolis in introduc-
ing "Presto Lite" to the automo-
bile industry, put station WIOD
on the air with NBC, both Red
and Blue, (now ABC), networks
CONTINUED ON PAGE 50










WINZ
Is

FIRST AGAIN!!
IN ADULT AUDIENCE
COMPOSITION
ACCORDING TO
PULSE, INC.


Miami Metropolitan Area
October-November 1958


Listeners Per 100
Listening Homes
Monday Through Friday


Men
18-45
7:00 10:00 A.M. Years
WINZ ...--------- 35
STATION A -------27
STATION B ------33
10:00 A.M. 1:00 P.M.
WINZ .....---- 22
STATION A ...------ 11
STATION B ..----- 18


Women
18-45
Years Total
42 77
34 61
41 74

50 72
32 43
42 60


4:00 P.M.


1:00 P.M. -
WINZ
STATION A
STATION B


4:00 P.M. 8:00 P.M.
WINZ
STATION A
STATION B


Your Message Will
Reach the Top
Buying Audience
in the Greater
Miami Market
When You Buy





n94P


Penthouse
Biscayne Terrace Hotel
FR 1 6641 Miami. Florida


50,000 Watts
Music and News
24 Hours
a Day


&a


U. of M.


OFFERS

AD COURSES

DAY AND

NIGHT



Greater Miami offers interest-
ing opportunities to those seek-
ing education in advertising.
The University of Miami has a
large and highly regarded School
of Business Administration. It is
a member of the American Asso-
ciation of Schools of Business
which admits only well recog-
nized universities. Dean of the
school is Dr. Grover A. J. Noet-
zel, former investment counselor
and management consultant in
New York and Philadelphia.
Within this school, the depart-
ment of marketing, headed by Dr.
Edward J. Fox, author and mar-
keting consultant, offers courses
in all phases of marketing . .
from retailing to advanced mar-
keting management.
Persons wishing to concentrate
on advertising may take courses
in advertising principles, copy
and layout, commercial art, re-


FRANK M. DUNBAUGH
Associate Professor of Marketing
University of Miami

tail advertising, radio and tele-
vision, advertising problems (and
how U.S. corporations are solv-
ing them) finishing their studies
by joining an advertising seminar
in which they will get practical
experience in planning and creat-
ing a complete advertising cam-
paign . including advertising
in publications, radio, TV, out-
door, direct mail, point-of-pur-
chase and packaging.
Because of the cooperation of
the Advertising Club of Greater
Miami, plus the efforts of Alpha
Delta Sigma, the professional ad-
vertising fraternity, students of
advertising at the University of
Miami have the opportunity to
hear lectures and discuss adver-
tising with members of the pro-
fession frequently during their
courses, as well as visit agencies,
newspapers, radio and television
stations. This culminates each
year in an Advertising Forum
where students sit at round tables
with top advertising experts from
Greater Miami and other areas.
The University of Miami ad-
vertising courses are given dur-
ing the evening as well as during
the day. This enables those with
full time positions to avail them-
selves of university courses. Many
persons interested in deepening
their knowledge of advertising
take these courses without seek-
ing a degree.
Courses in advertising art,
commercial art and the making
of advertising displays are given
at Technical High School, Miami.


















RICHARD E. HINMAN
President
Florida Photographers
Association, Inc.


good workmanship and business
integrity. A Code of Conduct is
10 0 0 incorporated within its member-
ship application. A conference is
held each spring at which time
PHOTOGRAPHERS members of the Association are
the featured panelists at work
CLICK shop sessions. In the fall, a con-
vention is held with national fig-
IN FLORIDA ures in the industry as featured
speakers. It speaks well that all
sessions have over ninety per cent
WV attendance.
A group of photographers
THE fLOIOa within the state association have
o WsOGCIqOR' felt the need for a management
4aFr level meeting ground. This has
been accomplished by the forma-
According to a survey con- tion of the Professional Photog-
ducted by the National Art Di- raphers Guild of Florida, Inc.
rectors Association in 1925, The chapters of this Guild re-
advertisements in national publi- quire that members be estab-
cations consisted of 85% art lished in a locality for over one
work, and 15% photography. year, practice good business
Today the situation is almost com- ethics and perform work of high-
pletely reversed, with photog- cst standards. Only owners of
raphy being in the 85% bracket. photographic establishments, or
Florida photographers, alert managers of corporations en-
to this trend at an early stage, gaged in the business of photog-
organized the Florida Photogra- raphy, are eligible for member-
phers Association in 1934. It has ship. This has accomplished the
membership throughout the state bringing together of studio heads,
in all its branches-Portraiture, and the meeting of minds that
Commercial, and Industrial. At has followed this natural move-
the present time there are ap- ment to bring the buyers of pho-
proximately one thousand per- tography an increased dividend
sons in this state that have gain- in the form of confidence in the
ful employment in the major ultimate quality of an assign-
branches of this industry. Ap- ment through the buying of pho-
proximately one third of this tography from a member of these
number are in the limits of Dade groups.
County. The Professional Photogra-
The association fosters among phers of America, Inc., the na-
its members the principals of tional parent organization for


photographic groups has just re-
cently celebrated its seventy-fifth
anniversary. A very significant
move has been made by the com-
mercial division of this associa-
tion. In the annual roster of
members, the commercial section
has added a new term, qualified
commercial photographer. This
applies to the commercial and il-
lustrative photographers who
have submitted examples of their
work to the P P of A for judging
by a competent panel of experts
in the various fields of qualifica-
tion. Many of the applicants have
not received this coveted qualifi-
cation, but those who have earned
the right to use it.
Buyers of photography in any
section of the United States and
Canada can use this section of the
national roster with complete
confidence when looking for com-
petent commercial photogra-
phers.
Many progressive photogra-
phers in Dade County have mem-
bership in all three professional
associations, and are among the
leaders in the profession in this
area. As one of them recently
was asked, "What kind of pho-
tography do you do?" His reply
was, "We do everything in pho-
tography from local publicity pic-
tures, to double truck illustra-
t i o n s for national concerns
through national and interna-
tional advertising agencies."
Too often the timeworn adage
"A prophet has no honor in his
own land" is applied to photogra-
phers in this area. This can be
illustrated through the statement
of another Miami photographer.
"In the last six or seven months
I have performed assignments
for all of four local advertising
agencies, while during the same
period of time, I have received
assignments from out of state
agencies, averaging one a week."
I might add that most of these
have appeared in national publi-
cations.
Dade County has competent
craftsmen in the various fields
of photography who can perform
the highest quality of workman-
ship. All they require from the
advertising community is a
chance to get to know you better.


















BEN WAKES
President
Direct Mail Association
of Greater Miami


Back in the early 1920's, Direct
Mail started to grow, and it has
shown no signs of letting up. In
fact, Direct Mail is now second
only to newspapers in volume and
even the ever increasing postal
rates haven't been able to hold
Direct Mail back.
Direct Mail is the only medium
that enables an advertising mes-
sage to reach specifically selected
audience in the most direct man-
DIRECT ner outside of a personal call.
Direct Mail's success is due to
MAIL this selectivity. It permits the
use of the specific message most
suitable for each selected group
ZOOMS and individual.
The part played by Direct Mail
into in the growth of Greater Miami
is indicative of its effectiveness.
SECOND In the hotel industry for instance,
most reservations result directly
'OSITION from Direct Mail advertising.
Business and industry alike have
found that be it a Government
int post card, a 4-color brochure, or
a 640 page catalog, direct results
VOLUME were obtainable through Direct
Mail.
Evident too, is the fact that
some Direct Mail campaigns are
more successful than others.
Local producers, suppliers and
users of Direct Mail in every part
of the country have formed asso-
ciations with the ultimate goal of
"up-grading" the quality of Di-
rect Mail advertising.
i and Direct Mail In 1955 such a group was
)oth young-both formed in Miami, under the
fering the great- leadership of Lou Entler, its first
I the greatest op- president. M o n t h y meetings
were held at which the problems


and solutions of the Direct Mail
field were discussed. New pro-
duction techniques were demon-
strated and the latest informa-
tion pertaining to postal
regulations was brought to light.
Since 1955, the Direct Mail Asso-
ciation of Greater Miami has been
fulfilling its aim of bringing new
ideas, and improved methods to
all who are interested in Direct
Mail advertising.
Its membership consists of
printers, letter shops, advertising
agencies and art studios as repre-
sentatives of Direct Mail pro-
ducers. Paper houses, envelope
houses, manufacturers of ad-
dressing, folding and printing
equipment, mailing lists organi-
zations, etc., represent the sup-
pliers .. and hotel owners, store
owners, insurance companies and
a variety of other businesses rep-
resent the users of Direct Mail.
The monthly meetings are still
primarily workshop meetings de-
signed to improve the quality and
effectiveness of America's fastest
growing advertising medium -
Direct Mail Advertising.


Do your Photographs bear
this stamp of Quality?
GREATER MIAMI CHAPTER




N



INC.
Greater Miami Chapter
Professional Photographers
Guild of Florida, Inc.
Clouse Studio
Ernies Studios and Camera Centers
Hinman Photography
Liddle and Kohn
Photo Arts
Sante Schwarn and Sheldon, Inc.
(Ft. Lauderdale)
Thibedeau Studio
Tierney and Killingsworth
Consult the Yellow Pages for
Guild telephone listings.


T


Greater Miam
Advertising b
growing-are of
est challenge an
portunity.








Scenic Florida



Provides a Showcase



for Outdoor Display


The Outdoor Advertising Association
of Greater Miami has added a new word
to the industry: The word is: beauty-
spot.
The "beauty-spots" elaborately
landscaped outdoor advertising dis-
plays, complete with automatic sprink-
ler systems-have bloomed by the doz-
ens on the Metropolitan Miami scene
during the last five years to a chorus
of approval, even from garden club-
bers.
Taking advantage of the magical Mi-
ami climate permitting year-around
plant growth, the Association has pro-
vided an unequalled showcase for the
display of local and national sales mes-
sages to the public.
Along with the landscaping, all of the
outdoor advertising construction the
last five years by the four companies
who belong to the Association has been
of the new steel cantilever type, with
the elimination of unsightly back-brac-
ing and lattice work, which collected
trash under the displays. These struc-
tures were specially developed for the
lower Florida East Coast to withstand
hurricane winds.
All of the industry's improvements,
however, have not been in landscaping
and construction. The Association has
been responsible for stricter controls in
zoning, spacing, setbacks, public liabil-
ity and maintenance. All have added
up to unprecedented public relations-
and increased effectiveness of the
media.
In the last few months The Miami
Herald on its editorial pages, and Ralph
Renick in his WTVJ newscasts, have
publically applauded the Association
for its cooperation with the Florida
State Turnpike Authority in curbing
unauthorized billboards along the Sun-
shine State Parkway.
The Association went on record in
July, 1957, with the Turnpike Authority
that "commercial outdoor advertising
is inappropriate at this time on the
miles of private land along the Sun-
shine State Parkway, because of the
rural and non-commercial nature of the
land."
The policy of the Outdoor Advertis-
ing Association of Greater Miami, the
Turnpike Authority was told, "is to
build and maintain outdoor advertising
displays in areas which are appropriate
for business, commercial or industrial
use."
The Association strongly feels that
outdoor advertising does not belong in
scenic, residential or restricted business
zones.
"Beauty-spots" are offered in Greater
Miami in both major forms of outdoor
advertising; painted bulletins for high-
spot showings, and 24-sheet poster pan-
els for market coverage.
Painted bulletins, it should be ex-
plained, carry an advertising message


AUTHORIZED


OUTDOOR


ADVERTISING


WHAT IT IS:

A nationally-recognized and ac-
cepted media, guaranteed and
measurable as such, operated by
established and licensed firms, using
standard structures on leased or
rented land, performing an im-
portant business and community
service, and sincerely desirous of
respecting residential zones, scenic
beauty, parks, shrines and their
approaches.






WHAT IT IS NOT:

Transit advertising (bus, jitney, truck
and taxi), aerial advertising (blimp
and plane), bus benches, trash re-
ceptacles, posters, one and three-
sheets, point -of purchase signs,
owner identification signs, point-of-
sales signs, temporary real estate
and construction signs, banners,
awning signs, marquees, and special
event signs.


which is hand-painted by skilled pic-
torial painters for each individual loca-
tion. As wanted, the display may be
kept at one particular location for a
length of time, or the panels-which
can be dismantled-may be moved
monthly to different locations for more
coverage. Miami companies have be-
come world-famous for special lighting
and cut-out embellishments. The "spec-
taculars," showing to the heavy traffic
on the MacArthur and Venetian Cause-
ways, are also considered painted bul-
letins.
Poster panels display large printed or
lithograph posters, exhibiting the art
of leading American illustrators. These
paper posters are usually changed every
30 days, and are attached to the struc-
tures by means of special adhesives.
Poster panels are scientifically distri-
buted to reach the highest possible per-
centage of the market, as many times
as possible during a period of a month.
This distribution is made after careful
study of the market's traffic patterns,
based on a check of license plates.
Outdoor advertising has many inher-
ent features. It offers a continuous dis-
play of the advertising message around-
the-clock in all kinds of weather. It can
provide color, motion, illumination, and
a three-dimensional effect. The testi-
monial of its sales power is in wide-
spread use by the national automobile,
food, petroleum, airline and beverage
giants.
O u t d o o r advertising, moreover,
reaches a mass audience at a low cost,
aids local dealers by tie-ins with na-
tional products, provides timely con-
tact with consumer when he is actually
on his way to buy, and offers constant
repetition of the advertising message.
No media offers such versatility and
flexibility in the way of spot or broad
coverage. The corner merchant can con-
centrate his advertising dollar in a
single display to reach his neighborhood
buyers. The manufacturer of a sun tan
preparation, on the other hand, can
blanket Dade and Broward counties
with painted bulletins and poster panels
to capture the tourist market.
By nature, Metropolitan Miami is an
"outdoor advertising market." There
are more outdoor days per year here
than any place in America, with the pos-
sible exception of Southern Arizona.
Miamians live, work, play and shop out-
doors the year-around, and surveys
show that 28 per cent of the automobile
traffic here is "free-time or leisure
driving" against a national average of
19 per cent.
Add to this the astounding fact that
there are two registered automobiles
here for every three residents. Miami
and Southern California have the high-
est outdoor circulation of any markets
on this continent. By actual count,
CONTINUED ON PAGE 49






























ADVERTISING AGENCIES
ADVERTISING TRADE SERVICE INC
350 Lincoln Rd MB JE 8-5387
Gene A Greenwald, VP; Bernard Tockar,
VP; Jerome Beigel, AE
AGEY ASSOCIATES INC
1451 N Bayshore Dr FR 1-4504
Hoite Agey; Dick Troxel
BAXTER & CRIM ADV AGENCY INC
230 Almeria Av CG HI 8-1749
Albert R Baxter, Pres; Marie C Baxter,
VP
BEVIS ASSOCIATES ADVERTISING
1140 Ingraham Bldg FR 9-2696
Marshall E Myler, Gen Mgr-Copy Chief;
Edward B Hollingsworth, Media Dir-
Prod Mgr; Robert W Hills, Art Dir
SEE OUR AD PAGE 36









BUT

BUSINESSMEN

WHOSE BUSINESS IS

ADVERTISING!





DOBIN
ADVERTISING INC'.
ROOSEVELT BLDG. 4014 CHASE AVE.
MIAMI BEACH JE 2-1778

Send for "Tide"
reprint story,
"What It Takes
To Be A
Marketing Ex-
pert!"... the
story of
Dobin in
\ ACTION i


BISCAYNE ADVERTISING AGENCY INC
2138 Biscayne Blvd FR 9-3491
Alois J Siebein, Exec VP; Mrs Betty
Waddell, Sec-Treas
BISHOPRIC GREEN FIELDEN INC
3361 SW 3 Av FR 1-1475
Karl Bishopric, Pres; Jack I Green, Exec
VP; W Arthur Fielden, VP; Charles
H Whitebrook, VP
SEE OUR AD INSIDE BACK COVER
BURG ADVERTISING INCORPORATED
Penthouse-Congress Bldg FR 1-5496
Julian I Burg, Pres
SEE OUR AD PAGE 36
COMPTON & WOODRUFF
167 Alcazar Av CG HI 4-6063
G W Compton, Pres


ADVERTISING
PROBLEMS?
CALL WAKES
SILVERSHEIN
WAKES
INC.
Advertising Agency
PLAZA 4-1838
Suite 229
561 N. E. 79th St.
Miami 38, Florida


I/ 4 .lsie all Muu need
,s ;,ooo0 folders
and one Iat-iruitine bo\. O)r
Iman i h oUL need color spreads
in national mlaazines and
ineiropoliuan nea spapers -
TV. radio. billboards he
w ork s. '"B t ,i th./,h hl e~ l
li, t," ob i t 71 1 tr II i.pu i.'o.

BEVIS ASSOCIATES
ADVERTISING
INGRAHAM BLDG., MIAMI


DOBIN ADVERTISING INC
4014 Chase Av MB JE 2-1778
Jerome Dobin, Pres
SEE OUR AD PAGE 36
ELLIS JOSH, ADV & PUB REL
3909 NE 2 Av PL 1-7509
Josh Ellis, Pres
EMBRY TALLY INC -
458 Pan Am Bank Bldg FR 1-3621
T H Embrv, Pres
SEE OUR AD PAGE 37
FINNEY PETER & COMPANY INC
529 W Flagler St FR 9-6581
FISCHER & HORENBEIN ADV AGCY
231 Plaza Bldg FR 3-7761
Barry Horenbein, Pres
FRIEDLANDER ROLAND BODEE ADV
2138 Biscayne Blvd FR 1-7631
Charles Friedlander, Pres; Jack Roland,
Exec VP; Lew Bodee, Sec-Treas
SEE OUR AD PAGE 39
FRYKMAN ADVERTISING
615 SW 2 Av FR 3-0358
John B Frykman; Conrad T Frykman
GORDON-RUDLEY ADVERTISING
3910 NW 7 Av PL 4-4420
Harry Gordon; Irving B Rudley
GOTTSCHALDT & ASSOCIATES INC
2505 Ponce de Leon BI CG HI 4-5739
Allan C Gottschaldt, Pres; K J Goelzer,
VP; L S Berenson, VP; Jacqueline E
Tobin, Sec
GRANT ADVERTISING INC
201 SW 13 St FR 3-6611
John A Dey, Exec VP
SEE OUR AD PAGE 8
GROSS CHARLES ANTHONY ADV AGY INC
901 NE 2 Av FR 1-8571
Charles Anthony Gross, Pres; Spencer
Hill, VP; Elinor Esser, VP-Sec
HALPERN & HALPERN ADV AGCY
6254 SW 8 St MO 5-2133
Paul D Halpern; Joan Halpern


Penthouse Congress Building
III N. E.2nd Ave., Miami 32, Florida
Phone: FRanklin 1-5496


DIRECTORY OF ADVERTISING FACILITIES

From this page forward, you will find as cor- category was requested. We have brought these up
plete a list of people and organizations engaged in to date as of January 1, 1959, insofar as informa-
some form of advertising endeavors as it has been tion was available.
possible to compile. Over 900 questionnaires were Since work on Advertising/Miami/190 will be
Since work on Advertising/Miami/1960 will be
mailed, and those firms which did not reply within
three weeks were followed up in person. Still, we started this Spring, may we respectfully suggest
recognize the fact that there are omissions, and for that any qualified firms who were omitted contact
these we apologize yet time did not permit any Charles Whitebrook to insure their inclusion in
further contact. future issues, and that any changes in the current
No charge was made for these listings, except in listings also be made in the same manner as soon
the instances where listing under more than one as possible.
Tle Adverlising Club of G(realer Miamni asu1lrmes no res/)on.'ibilily for errors or omissions.
'I







HARRIS & COMPANY ADVERTISING INC
Dupont Plaza Center FR 7-1751
Erwin Harris, Pres; Harry M Jobson, VP;
Bruce E Roberts, VP; George R Bu-
chanan, VP
HOYT CHARLES W COMPANY INC
Chamber of Commerce Bldg
FR 1-2165 FR 4-1872
John R McAtee, VP; Violet Graham, AE;
Jerome McAlevey, AE
HUGHES RUSH RADIO & TEL FEATURES
1314 NE 2 Av FR 3-5945
Rush Hughes
HUME SMITH MICKELBERRY ADV INC
126 SE 2 St FR 9-8453
David Hume, Pres; George Smith, Radio-
TV Dir; William Mickelberry, VP; Jack
Caesar, Acct Spvr
JACOBS LOU ADV & PUB RELATIONS
69 Merrick Way CG HI 4-7791
Lou Jacobs
LEEDS-HURWITZ ADVERTISING AGENCY
600 Dade Commonwealth BI FR 7-2324
Robert S Hurwitz; Jack E Leeds
LeWALD CURT ADVERTISING
3927 NE 2 Av PL 4-3020
LONG ADVERTISING AGENCY
815 W Flagler St FR 4-8169
John B Long, Jr, Pres; A J Jackson, AE
McMICHAEL ASSOCIATES
69 Merrick Way CG HI 4-5969
C IV McMichael
MARSCHALK & PRATT
963 SW 1 St FR 9-2821
H K McCann, Chairman of the Board;
Marion Harper, Jr, Pres; Stuart Wat-
son, Exec VP; Elroy Scrivener, VP-Mgr
SEE OUR AD PAGE 8
MILLER BACON AVRUTIS & SIMONS INC
1201 Ainsley Bldg FR 9-2882
Sanford Bacon, Pres; Arthur H Simons,
Sec-Treas; Hilliard Avrutis, VP; Arthur
L Gray, VP
PARSONS VICKERS & WARREN INC
605 Biscayne Blvd FR 9-3132
Marshall Parsons, Pres; Elmer Vickers,
Jr, Sec-Treas
PATRICK BEN ADVERTISING
2245 NW 21 Ter NE 4-2398
Ben M Patrick
QUEDNAU HENRY INC
534 Pan Am Bank Bldg FR 1-8643
Henry Quednau, Pres; George Chamber-
lin, VP-Gen Mgr
SEE OUR AD PAGE 6
ROSEN LEO JAY ASSOCIATES INC
7630 Biscayne Blvd PL 7-8533
Lee Jay Rosen, Pres
SALOX INTERNATIONAL INC
3927 NE 2 Av PL 9-2371
Jere R Salyers, Pres
SAURO ADVERTISING INC
11601 NW 7 Av MU 1-1671
Henry Sauro, Pres
SCHEAFFER E J & ASSOC ADV AGCY INC
1101 NE 79 St PL 4-5568
Edward J Scheaffer, Pres; J David Covalt,
Media Dir; James P Covalt, VP-Art Dir;
Virginia C Griffin, Copy Chief


The basic business philosophy of

this advertising agency is service. It is the standard by which

it has operated since its founding in 1948.

It is the reason we have invested in specialized equipment

and facilities. It is the reason every man in the agency

is available for client contact.

We believe it is one of the primary reasons for the number and

character of the accounts we have served throughout the years.




TALLY EMBRY, INC.
Advertising

458 Pan American Bank Bldg. FRanklin 1-3621






SCHWARTZ-GRAHAM ADV AGENCY
61 SW 18 Rd FR 1-1812
A Jay Schwartz; B Graham
SORIN-HALL
1785 Broad Causeway PL 8-9571
SPIRE, WILLIAM M INC
61 Giralda Av CG HI 4-8337
William M Spire, Pres; Robert Oxalida,
Art Dir; Curtis Le Wald, Copy Chief
SEE OUR AD PAGE 38
STEINER LOUIS K & ASSOCIATES INC
2890 NW 7 St NE 3-3406
Louis K Steiner, Pres; Dewaine E Wall,
VP
STERN NEWMAN & HAYS INC
1900 Purdy Av MB JE 1-0807
Leslie A Stern, Pres; Stuart G Newman,
Sec-Treas; 0 W "Bill" Hays, VP; Nat
Lang, VP
STRAND ADVERTISING
1101 Metropolitan Bk Bldg FR 1-0389
Stuart D Strand, Pres; M L Strand, VP
STUART-SCHWARTZ INC
218 Alcazar Av CG HI 3-0438
Robert I Schwartz, Pres
THOMPSON J WALTER CO
220 Miracle Mile CG HI 3-4629
Albert I Cameron, VP-Mgr; Oren Frost,
Art Dir; John Conroy and Austin
Parker, AE
SEE OUR AD INSIDE FRONT COVER
WADSWORTH & WALKER INC
218 Catalonia Av CG HI 4-7318
369 Lexington Av, New York 17, NY
Ralph K Wadsworth, Pres-Treas
WAKES-SILVERSHEIN-WAKES
Suite 229-561 NE 79 St PL 4-1838
Ben Wakes, Pres; E Wakes, Sec'y; Mur-
ray Silvershein, Treas,
SEE OUR ADS PAGES 36, 37, 39
WOODRUFF L R ADVERTISING AGENCY
14520 NW 16 Av MU 1-5537
Leonard R Woodruff, Pres


ADVERTISING ARTISTS
ADVERTISING ARTISTS INC
7021 Biscayne Blvd PL 7-2712
Pete Porter, Pres; Mary Sosa, Sec; Don
Mahn, VP; Morris Kammann, Studio
Rep
ARTISTS ANONYMOUS
208 Biscayne St MB JE 8-1222-WI 7-4036
Warren Soned, Owner and Art Dir
ASSOCIATED ARTISTS
1822 Biscayne Blvd FR3-3562 FR 9-2336
Gerald N Rowley, Owner
SEE OUR AD PAGE 39
BISHOP WILLIS E ADVERTISING ART
4012 Aurora Av CG HI 3-2711
Willis E Bishop II
BOGORAD & EHRHARDT ADV DESIGN
Dade Commonwealth Bldg FR 1-1091
Jerry Bogorad; Arthur Ehrhardt
CRUME CHARLES E
117 NE 1 Av FR 3-8889
FLORIDA ADVERTISING ART INC
2901 Ponce de Leon BI CG HI 8-1006
Leonard Sansone, Pres; Robert F Whit-
man, VP-Sec
FREITAG STUDIO
2346 Douglas Rd CG HI 6-9784
Hal Freitag
GRAPHIC ARTS INC
8365 NE 2 Av PL 7-8429
Seymour Gerber, Pres; Ernest H Burkons,
Exec VP; Al Isaacson, VP
GREENFIELD HERMAN
49 NW 22 St FR 3-2455
HOSTETLER NANCY ANN
1202 Ponce de Leon CG HI 4-1114
INGOLDBY JOAN LOUISE
1218 A Dickinson Dr CG MO 1-2511
JOHNSON BILL
320 Miracle Mile CG HI 4-0422
KESINGER SIGNS
616 NE 2 Av FR 4-2405
C H Kesinger


XVr L IAMN M. SPIJE. INC.


-7z1_6IeA16


61 GIRALDA AVE. CORAL GABLES HI 4-8337


LOPEZ LARRY ADV ART STUDIO
1008 Pacific Bldg FR 9-9928
MULLIN CHARLES ART STUDIO
167 Alcazar Av CG HI 8-0423
PLATT JAN ADVERTISING ART SERVICE
2922 Ponce de Leon, C G HI 5-3421
Janice M Platt, Artist
RICHEY ROBERT F
330 Menores Av CG HI 8-4179
SCHALLER-ANGELO
224 Miracle Bldg CG HI 3-9920
SENTZ JAMES
623 Brickell Ave FR 7-1574
SMILEY RUSS STUDIO
1216 SW 2 Av FR 9-3141
Russ Smiley; Charles Beck
SONED ART STUDIO
208 Biscayne St MB JE 8-1222
WI 7-4036
SULLIVAN GROUP THE
Miracle Bldg CG HI 4-6662
John L Sullivan
TAFFAA SYD
802 Professional Bldg FR 3-7832
Syd Taffae'
TAMARA FRANCES SHERMAN
317 Mendoza Av CG HI 3-4939
THE ART DEPT.
4563 Ponce de Leon CG MO 7-0132
Michael Sisson, Pres; Lois Miller, VP;
Jordan Berkowitz, Geoffrey Kidd, Art
Dirs
THOMPSON TOMMY STUDIO
906 Chamber of Comm Bldg FR 3-5043
Tommy Thompson
UNITED ART STUDIOS
3910 NW 7 Av PL 7-8032
Bill Baron, Pres; Paul S Befg 1st VP
VAVRICK FRANK ADVERTISING ART
Dade Commonwealth Bldg FR 1-8746
WAGNER WALTER
Chamber of Comm Bldg FR 3-7831
WEIMAN CHARLES D
532 Mendoza CG HI 4-0437

ADVERTISING SPECIALTIES
ALBERTS GEO I ADV SPECIALTIES
3010 Coral Way HI 4-9881
George I Alberts; Linwood Vick, Assoc
ALISON MFG CO
18120 NW 16 Av N W NA 1-0752
H Denny Schweiger
ALLIED SPECIALTY CO
1101 Lincoln Rd MB JE 1-7461
Herbert N Le Boyer, Pres; George G Diaz,
Sec-Sales Repr
AMERICAN ADV SPECIALTIES
237 SW 21 Av FR 4-5817
W D Sullivan, Pres; J D Sullivan, Sec
BAKER GEORGE STUDIO
Ingraham Bldg FR 1-0922
George Baker, Pres
BITTERLICH H F
2309 SW 62 Ct MO 1-1208
H F Bitterlich
BUSINESS BOOSTERS
202 NW 22 Av NE 4-6660
Milt Berk
CUNNINGHAM RED
2147 SW 8 St FR 9-9712
FLORIDA FUN FACTORY
229 Fifth St MB JE 8-5963
E Alfred Rowen; Joseph B Kamelhar;
Richard Rowen
GEIGER BROS
1335 Alton Rd MB JE 8-0459
Paul M Marks, Jr; Repr
GILBERT BERT AERIAL ADVERTISING
1101 Lincoln Rd MB JE 4-4747
Bert Gilbert
GORDI TOONI
1519 Washington Av MB JE 2-1841
Tooni Gordi
H P ADV INC
3030 SW 22 St HI 8-6082
Dick Herold
KING CO THE
147 Giralda Av CG HI 3-7835
Edward R King, Pres
LINDEN HERB
331 Sinbad Av Opa-locka MU 1-1251
Herb Linden
LYNN INDUSTRIES
PO Box 53-333 Mi Shores PL 4-6545
Albert M Lynn


"*~%~i~n~d~






MAYNARD CO
42 SE 8 St FR 3-6479
George E Maynard
PARKE JOHN R ADV SPECIALTIES
689 NE 79 St PL 4-3398
John R Parke
PECTOR JACK SPECIALTIES CO
996 SW 1 St FR 3-1019-FR 4-1971
Jack Pector
POLANSKY RANDY ADV SPECIALTIES
12305 NE 6 Av PL 7-5412
Randy Polansky
ROSE POSTER PRINTING INC
6875 SW 81 St MO 1-1621
Ralph B Rose, Pres; Fred V Lavis, Sec-
Treas
SEE OUR AD PAGE 48
SANFORD JAY PRODUCTS
3420 NW 2 Av FR 9-5563
Sanford Jay Mandell, Pres
SILVER JOHN M ASSOCIATES
1652 NE 123 St PL 1-1783
John M Silver; Leonard J Silver
SOLOMON SAMUEL JR
PO Box 284 CG JE 8-8396
SOUTHERN SPECIALTY CO
173 NE 54 St PL 8-2507
Miss Irene Nenno
UNIVERSAL MATCH CORP
Concourse Bldg-Bay Harb Isl UN 5-9985
Joe Shapiro, Sis Mgr
VIOLA ADV SPECIALTIES CO
1626 Alton Rd MB JE 8-0564
Michael G Viola, Sales Mgr-Pres; Ruth
D Viola, Sec-Treas

AERIAL ADVERTISING
BISCAYNE SEAPLANE BASE INC
11291 Biscayne Blvd PL 1-5848
Joseph Maugeri, Pres
GILBERT BERT AERIAL ADVERTISING
1101 Lincoln Rd MB JE 4-4747
Bert Gilbert
McFADDEN AIR PHOTOS
1807 SW 8 St FR 7-4481
John I McFadden
RAND SEARCHLIGHT ADVERTISING
3117 NW 27 Av NE 4-3822
Thomas F Rand

ARTISTS REPRESENTATIVES
LUNDQUIST LOUISE & ASSOC
430 NE 28 St FR 9-3980

ART SUPPLY STORES
ASSOCIATED ARTISTS
1822 Biscayne Blvd FR 3-3562
Garold N Rowley
BELL'S ARTIST & PAINT SUPPLIES
2623 Ponce de Leon Bl CG HI 8-1061
Helen Gerstenjeld
BINDERS
1160 W Flagler St FR 1-1377
Jerry Litt, Pres
REX ARTIST SUPPLIES
2263 SW 37 Av HI 3-6902
Joseph Platt, Pres; A Melvin Morris, Mgr


ASSOCIATIONS
AMERICAN ASSN OF ADVERTISING AGYS
534 Pan American Bank BI FR 1-8643
150 SE 3 Av Miami office Henry
Quednau Inc, Advertising Agency
George Chamberlin, VP & Gen Mgr
DIRECT MAIL ASS'N OF GREATER MIAMI
Ben Wakes, Pres PL 4-1838
FLORIDA PUBLIC RELATIONS ASS'N
Woody Kepner, Pres FR 9-1895
GREATER MIAMI ASS'N OF ADVERTISING
AGENCIES INC
Charles Friedlander, Pres FR 1-7631
PRINTING IND OF GREATER MIAMI INC
5384 N Miami Av PL 7-2468
James L Jones, Exec Sec
PROFESSIONAL PHOTOGRAPHERS GUILD
OF FLORIDA INC
Richard Hinman, Pres FR 3-6224
SEE OUR AD PAGE 34


DESIGNERS AND DECORATORS
BLACK-RALLS DISPLAY CORP
400 SW 22 Av HI 4-4431
Arthur C Black, Pres
FURNITURE COORDINATORS &
DESIGNERS
51 NE 40 St PL 1-1004
Stanley J Hall; Tom Brady; Marvin
Gelberg

DIRECT MAIL
ABC LETTER SERVICE
2333 NW 8 Av NE 5-8812
Estelle Groppen; Albert H Groppen, Mgr
ACE LETTER SERVICE CO
3800 NE 1 Av PL 7-4577
SEE OUR AD PAGE 40
ALNEY LETTER & PRINTING SERVICE
116 NE 6 St FR 7-4421
Milton Balsam


ASSOCIATED ARTISTS

art type
bourges
whatman
zippatone
strathmore

1822 Biscayne Boulevard

FR 3-3562 Phones FR 9-2336
ones
ri-JUNW *kr -WMU -kr --W W-r -JW U- k f- U-M-k- f W -rf&JM- t -





BEACH MIMEOGRAPHING SERVICE
600 Lincoln Rd B1 MB JE 4-4521
Marguerite Marx
THE BULLETIN
4500 NW 2 Av PL 1-2771
James Carey Martin, Editor
COMMUNITY SECRETARY THE
3142 Coral Way HI 8-7737
Elinor Cecil Smith
DADE MAILING & LETTER SERVICE
340 E 1 Av Hialeah TU 8-2921


J Morton; J Hanna
ELITE LETTER SHOP
917 39 St MB
Lucylle G Tiller
ENTLER LOUIS ASSOCIATES
1651 NW 34 St
Louis Entler
GABLES LETTER SERVICE
158 Valencia Av CG
Jcane Westerfield
GRIGGS L MADELYNE
3690 NW 19 St
L Madelyne Griggs
MAYNARD CO
42 SE 8 St
George E Maynard
MAIL-O-MATIC CORPORATION


JE 1-7844

NE 5-3737

HI 6-6356

NE 4-6620

FR 3-6479


4500 NW 2 Av PL 1-2771
Joseph E Schaffel; George F Youngs
MILLER BACON AVRUTIS & SIMONS INC
1201 Ainsley Bldg FR 9-2882
Sanford Bacon, Pres; Hilliard Avrutis,
VP; Arthur H Simons, Sec-Treas;
Arthur L Gray, VP
SECRETARY SERVICE
6995 Indian Creek Dr MB UN 5-3764
Mrs Virginia Gillas; Mrs Catherine B
Cornwell, Office Mgr
WILLARD LETTER & PRINTING SERVICE
1464 W Flagler St FR 9-4505
Willard S Johnson; Philip A Johnson;
lone M Johnson


DISPLAYS
ACE SIGN COMPANY
22 NW 1 Av FR 9-6130
Howard Gurland
ADVANCE SIGNS
1602 SW 27 Av HI 4-1513
Harold Meyer; Charles Jones
AMERICAN FLAG CO
2147 SW 8 St FR 4-2612
Leroy B McLaughen
ANDRE POSTERS & DECALS
863 Palm Av Hialeah TU 8-4156
Roy Dreispul
BERK GENE INC
202 NW 22 Av NE 5-6082
Gene Berk
BERKE DISPLAYS INC
1733 NW 20 St NE 5-5376
Arthur Berke, Pres; Harold Berke, VP
BLACK-RALLS DISPLAY CORP
400 SW 22 Av HI 4-4431
Arthur C Black, Pres
ELECTRO NEON SIGN CO
2955 NW 75 St PL 4-1033
Laurence Monahan, Pres
FILM ART CORP
150 NW 1 St FR 9-7493
Maurey L Ashmann, Pres
GROO DISPLAYS INC
111 NW 22 Av FR 1-3473
Peter J Groo, Pres; Joseph A Groo, Sec-
Treas
KARP BEN W SIGNS
4221 NW 7 Av PL 7-7968
MOKA SIGN CO
3428 W Flagler St HI 3-1187
Morris M Kaufman
ROSE POSTER PRINTING INC
6875 SW 81 St MO 1-1621
Ralph B Rose, Pres; Fred V Lavis, Sec-
Treas
SEE OUR AD PAGE 48
SPAULDING DISPLAYS
824 Biscayne Blvd FR 3-6103
B H Spaulding, Owner
SEE OUR AD PAGE 49


i CORONET McALLISTER HOTEL* MIAMI


TROPICAL DISPLAY
4041 NW 28 St NE 4-1032
G Edward Bedinger

ENVELOPE MANUFACTURERS
BARKIN ENVELOPE MFG CO
2740 SW 28 La HI 3-7598
Harry Barkin
CROWN POINT PAPER PRODUCTS CO INC
1015 NW 71 St PL 8-5573
Daniel D Krissell, Pres; Irving B Krissel,
VP
CRUSADER PAPER PRODUCTS MFG CO
3485 NW 65 St NE 3-8331
PO Box 62-633 Bisc Annex
Jack A Knight, Pres; William G "Bill"
West, Dist Mgr
PAN AMERICAN ENVELOPE CO
284 NE 59 Ter PL 8-2511
Abe Birenbaum, Pres; Arnold Colker,
Geni Mgr
SCHUTT ENVELOPE MFG CO INC
SOUTHERN ENVELOPE MFRS OF FLA
240 NE 72 St PL 1-2528
John C Schutt, Pres; David Goldwasser,
VP; Charles Held, Sec-Treas

EXHIBITS
MANNCRAFT EXHIBITORS SERVICE
605 Lincoln Rd MB JE 8-0787
Suite 425
Leon A Manne, Pres; William A Northern,
Convention Mgr
TROPICAL DISPLAY
4041 NW 28 St NE 4-1032
G Edward Bedinger

FILMS
DIXIE PLATE GRAINING CO
2951 NW 21 Ter NE 4-6262
Robert T Schloemer
IDEAL PICTURES CO
55 NE 13 St FR 4-8173
Jack J Spire, Mgr


ACE

LETTER

SERVICE

COMPANY


Direct Mail

Advertising

3800 N. E. First Avenue
PLaza 7-4577





addressing mailing lists
mechanical addressing
mailing mimeographing
mechanical inserting
multigraphing printing
robotype







JACKSON CAMERA STORE
145 NW 36 St PL 4-2578
Harry Jackson
LOURIE BOB FILMS INC
887 Palm Av Hialeah TU 8-7900
SOUNDAC PRODUCTIONS INC
2133 NW 11 Av FR 4-2655
Robert D Buchanan, Pres-Gen Mgr; Jack
Schleh, Jr, Production Mgr; Bob Biddle-
com, Technical Director; Fran Noack,
Art Director
UNITED PROJECTION SERVICE INC
1311 NE Bayshore Dr FR 3-2464
Del Breece, Pres; A J Myles, Treas

MAGAZINES
ALL FLORIDA MAGAZINE
Chamber of Commerce BI FR 1-0376
John H Perry, Pres; Ray Rickles, Office
Mgr Miami
DADE COUNTY VETERAN
2190 SW 6 St FR 1-8721
Julius Naiman, Publisher-Editor
FLORIDA ARCHITECTURE
1260 NW 29 St NE 3-6631
Fredrick Findeisen; E Channing Trafford,
Publishers; Ruth Kain Bennett, Editor;
Lois Cowart Tanner, Bus Mgr
FLORIDA BUILDING JOURNAL
3620 NW 7 St HI 4-5749
David Shubow, Editor; Forrest M Bloom
Mgr
FLORIDA SPEAKS
PO Box 10670 5-5513
St Petersburg, Fla
GREATER MIAMI CLUBWOMAN
2190 SW 6 St FR 3-1815
Tropicana Publishers FR 1-8721
GREYHOUND PUBLICATIONS INC
252 NW 29 St FR 3-2601
Stanley W Platkin, Editor; Mildred A
Hopkins, Bus Mgr
JOURNAL OF LIFETIME LIVING
1625 Bay Rd MB JE 8-6241
Matthew B Rosenhaus, Pres; Leonard M
Leonard, Editor
MIAMI BOWLER
35 Almeria Ave, CG HI 4-1791
A "Pop" Seidler, Editor
SOUTHERN BEVERAGE JOURNAL INC
327 Alcazar Av CG HI 6-0819
Marvin Levin, Publisher; Bernard Hill,
Editor
SUNRISE, THE MAGAZINE OF FLORIDA
LIVING
PO Box 10670 5-5513
St Petersburg, Fla
THE NEW YORK PRESS
703 71 St MB UN 6-8353
TROPICAL LIVING-HOMEMAKER
& GARDENER
PO Box 37-56 PL 4-4641
TV GUIDE
967 W Flagler St FR 1-1369
Herb Zucker, Mgr
SEE OUR AD PAGE 6





BAKED MATS
COLD MATS
PLASTIC ELECTRO PLATES

0 7or Printers:

Newspaper Plastic Plates
Rubber Plates for Cellophane Ptg.

METRO MAT SERVICE, Inc.
28 N. W. 20th STREET
FR 9-4667
Ask for Matty


T V TIMES INC
350 Lincoln Rd MB JE 1-3577
Irving Newman, Pres; K Oka, Treas; Jack
Flax, VP; Irving Nathanson, Sec
VISITOR MAGAZINE & HOTEL
GUEST BOOKS
605 Lincoln Rd MB JE 4-2089
Fredrick Findeisen, Pub; Lois Cowart
Tanner, Bus Mgr

MARKET RESEARCH
FIRST RESEARCH CORPORATION
186 SW 13 St FR 1-3681
Philip W Moore, Pres; Earl T Van Sciver,
Exec VP
FLORIDA BUSINESS RESEARCH INC
223 Miracle Bl CG HI 6-7550
Hayden G Grieve, Pres


MATS
GIEGER ELECTROTYPE CO
636 SW 2 Av
Joseph G Gieger
METRO MAT SERVICE INC
28 NW 20 St
Matty Weinstein, Pres
SEE OUR AD PAGE 41


FR 1-9945

FR 9-4667


MODEL AGENCIES
CHARM MODELING AGENCY
277 Miracle Mile CG HI 4-1340
Edith Applebaum, Director
CORONET ACADEMY OF MODELING
& AGENCY INC
McAllister Hotel
10 Biscayne Blvd FR 1-5591
Marion F Johnson, Exec Dir
SEE OUR AD PAGE 40
MODELS INTERNATIONAL
16509 NE 6 Av NMB WI 7-7341
PYGMALION INC
3200 Ponce de Leon Blvd CG HI 5-3716

NEWSPAPERS
CAROL CITY CRIER
4100 N W 183 St. 0 L NA 4-3251
CITIZENS GUIDE
PO Box 126 NMB WI 7-8981
William Kohler
CORAL GABLES SHOPPER
139 San Lorenzo Av CG HI 8-3161
DAILY RACING FORM
2134 NW Miami Ct FR 4-8441
R A Swanson, Mgr
DIARIO LAS AMERICAS
4349 NW 36 St, MSpr TU 8-7521
Dr Francisco Aguirre, Pub; Dr Horacio
Aguirre, Editor & Genl Mgr; German
Negroni, City Editor; Thomas A Hill,
Adv Mgr
FLORIDA DEMOCRAT INC
216 NE 2 Av FR 1-5360
207 E Broward Blvd, Ft Laud
Milton B Drucker, Bus Mgr
FLORIDA ECHO
315 Professional Bldg FR 3-6595


HIALEAH-MIAMI SPRINGS JOURNAL
1318 Flamingo Way TU 8-6456
HOME NEWS PUBLISHING CO INC
300 E 1 Av Hialeah TU 8-2401
Jay Morton, Pres & Publ
JEWISH FLORIDIAN
120 NE 6 St FR 4-1141
Fred K Shochet, Publ
MIAMI BEACH SUN PUBLISHING CO
1753 Alton Rd MB JE 4-2181
George B Storer, Pres; Parks Rusk, VP
& Pub; August J Dorr, Natl Adv Mgr;
Thomas Steele, Local Adv Mgr
MIAMI BEACH TIMES
1428 Alton Rd MB JE 8-1436
James P Wendler, Editor & Bus Mgr
MIAMI HERALD PUBLISHING CO
200 S Miami Av FR 3-4411
John S Knight, Pres & Publ; James L
Knight, VP Sec-Treas; Arthur J Gucker,
Asst Sec-Treas
MIAMI NEWS
1001 NW 7 St FR 4-6211
Dan Mahoney, Publ
NEW YORK TIMES
duPont Plaza Center FR 9-1601
Hubbell Young, Southern Adv Mgr
NORTH DADE HUB
1210 Ali Baba Av Opa-locka MU 8-4132
Michael Gallat, Jr, Gen Mgr
NORTH DADE JOURNAL
260 N E 79 St PL 4-5411
TIMES OF CORAL GABLES & S MIAMI
308 Aragon Av CG HI 3-1661
John T Watters, Pres & Publ; Bill von
Maurer, Editor; William G Ward, Bus
Mgr
TOWN & COUNTRY REPORTER
6801 SW 81 St MO 6-8652
Edgar F Seney, Jr, Owner, Editor, Publ
Patricia H Seney, Co-Owner
TRAILER NEWS PUBLISHING CO
Box 34-1367 CG JE 8-0608
Cliff Wilmath, Editor & Publ MO 6-8145
WALL STREET JOURNAL
150 SE 2 St FR 3-2609
Earl J Mason, Mgr
SEE OUR AD PAGE 41
WW II & KOREAN VETERANS NEWS
343 SW N River Dr FR 1-0566
James E Carter, Editor & Publ

NEWSPAPER
REPRESENTATIVES
ARREBOLA MANUEL
10 NE 3 Av FR 4-6584
BRANHAM COMPANY
496 NE 29 Ter FR 9-4685
Dante A Gatton, Mgr
HEARST ADVERTISING SERVICE
9550 Bay Harbor Ter MB UN 5-5726
Howard C Boone; Jerry Le Pre; Sam
Kaye; Max Wolkoff
LEONARD COMPANY
311 Lincoln Rd MB JE 8-6614
Leonard Adler, Pres
SEE OUR AD PAGE 41




c ell. .

discerning business executives
and high income consumers in
the publication they depend upon
for guidance






MIAMI OFFICE-150 S. E. 2nd St.
Phone FR 3-2609


* BALTIMORE SUN
* BOSTON GLOBE
* DALLAS NEWS
* DETROIT NEWS
KANSAS CITY STAR
LOS ANGELES TIMES
MEMPHIS COMMERCIAL APPEAL
MILWAUKEE JOURNAL
MONTREAL LA PRESS
NEWARK NEWS
NEW ORLEANS TIMES-PICAYUNE
NEW YORK MIRROR
PHILADELPHIA BULLETIN
ST. LOUIS POST-DISPATCH






MOLONEY REGAN SCHMITT INC
213 NE 2 Av FR 3-6148
STORY BROOKS & FINLEY CO
200 S Miami Av FR 3-4411

OFFSET COLOR SEPARATIONS
AMERICA COLOR OFFSET
2062 NW 2 Av FR 4-3231
Julian Fields, Hans Jurgens

OFFSET PLATES & NEGATIVES
GRAPHIC ARTS NEGATIVE & SERVICES
INC
1829 NE 2 Av FR 4-3298
L F Perry, Pres-Treas
KENWAY PLATE & NEGATIVE CO
1678 SW 22 St HI 6-0866
Edward H Behrman, Pres; Rita B Behr-
man, Sec-Treas
QUALITY NEGATIVE & PLATE CORP
1489 NW 7 Av FR 7-3952
PHOTO OFFSET PLATE CO
2171 Coral Way CG HI 3-1825
Charlie Knowles; Buck McCall

OUTDOOR
ATLANTIC SIGN & OUTDOOR ADV CO
2927 NW 7 Av FR 3-5434
Charles Reiner
BUS BENCHES CO
707 duPont Plaza Center FR 3-3371
CLAUDE SOUTHERN CORPORATION
3950 NW 31 Av NE 5-0402
M M Kraus, Pres
CORKERN OUTDOOR ADVERTISING CO
1105 NW 27 Av NE 4-2238
Jim Corkern Boozer
DONNELLY ADV CORP OF FLA
1790 NW 54 St PL4-5511
Robert F Cochrane, VP-Genl Mgr
SEE OUR AD PAGE 42
ELLIOTT E B ADVERTISING CO
252 NW 20 St FR 4-0511
E B Elliott, Genl Mgr; Bill Graham, Ron
Allen, Sales Mgrs
SEE OUR AD PAGE 43


JACKSON OUTDOOR ADVERTISING CO
3011 NW 62 St NE 3-3288
A F Seltzer
KINGMAN OUTDOOR ADV
232 NW 59 St PL 9-3643
Percy S Kingman
LaPOINTE R A INC & LaPOINTE ADV
Box 2422 Hollywood Fla
WI 7-8475 Miami
JA 3-1972 Ft Laud
R A LaPointe
MULTICOLOR PROCESS COMPANY
137 SW 22 Av FR 4-6443
George R Grey
PEPPY ADV CO OF FLORIDA INC
346 NW 1 St FR 4-1322
James "Peppy" Scrofani, Plant Mgr
PHILBIN & COINE
914 NW 1 Av FR 4-4539
Dick Foltz, S Fla Repr
ROSE POSTER PRINTING INC
6875 SW 81 St S Miami MO 1-1621
Ralph B Rose, Pres; Fred V Lavis, Sec-
Treas
SEE OUR AD PAGE 48
SKINNER WILLIAM I
1231 NW 44 St NE 5-6670
William I Skinner
WEBSTER OUTDOOR ADVERTISING CO
120-150 NW 54 St PL 8-8711
W C Webster, Gen Mgr
SEE OUR AD PAGE 43
WINCHESTER NEON SIGNS
8720 NW 22 Av PL 1-2491
E H Winchester; E A Petrusek; E T Duffy

PAPER DISTRIBUTORS
ACE PAPER PRODUCTS INC
7000 NW 35 Av NE 5-0714
E H Jones, Pres; I L Kovitz, Sec; John H
McDonald, Treas
ACTIVE ADVERTISING DISTRIBUTORS
259 NW 5 St FR 9-5069
Paul W Long; J B Morrell
BELL PAPER CO
6899 N E 4 Ave PL 7-2411


BROWARD PAPER & DISPLAYS INC
206 SW 16 Ct JA 4-4388
Ft Lauderdale, Fla
Joseph Novick, Pres
COURT PAPER COMPANY INC
219 SW 1 Ct FR 9-4586
Richard L Schenkman, Pres
DADE PAPER & BAG CO
65 NE 23 St FR 9-5653
H Genet, Pres; I Genet, VP
EVERGLADE PAPER CO
7100 NW 36 Ave NE 4-9781
GRACO PAPER CO INC
795 NW 72 St PL 4-2515
Harold R Granoff, Pres; M W Granoff,
VP; Morris Granoff, Treas; Louis Pado-
witz, VP
KNIGHT BROS PAPER CO
3485 NW 65 St NE 4-0688
SASLAW LEO PAPER PRODUCTS INC
1512 NW 7 Av FR 9-8369
Leo Saslaw, Pres-Treas; Eva Saslaw, VP-
Sec
SAYFORD FRANK M CO INC
901 Chamber of Comm B1 FR 1-6165
John M Ingraham, Sales Repr

PHOTO ENGRAVERS
AMERICAN COLOR OFFSET
2052 NW 2 Av FR 4-3231
Julian Fields; Hans Jurgens
ENGRAVERS INC
233 NE 1 St FR 3-6651
H Roy Allen, Pres; Olen W Todd, VP-
Treas; Peter Duschen, Sales Mgr
SEE OUR AD BACK COVER
FLORIDIAN PHOTO ENGRAVING INC
710 NW 25 St NE 4-2693
Vito M Perrone; Arthur F Dark; Carl H
Larson
SEE OUR AD PAGE 18
MIAMI PHOTO ENGRAVERS INC
151 Majorca Av CG HI 5-2511
Oscar E (Gene) Bramblett, Jr, Pres
SEE OUR AD PAGE 16


OUTDOOR

POSTER


Advertising


MIAMI
Member Outdoor Advertising Assn. of America
National Sales Rep.-Outdoor Adv. Inc.


MIAMI'S NEWEST PHOTOENGRAVING PLANT!




S ENGRAVING OF MIAMI, INC.


SERVING MIAMI & SOUTH FLORIDA

WE OFFER QUALITY PRINTING PLATES ...

FOR LINE, BENDAY & HALFTONE ENGRAVINGS . .

ON FOUR DIFFERENT METALS . ZINC
COPPER
MAGNESIUM

TRIPLE METAL

EACH METAL TO SERVICE YOUR PRINTING NEEDS

for FREE Estimates at Reasonable Rates DIAL FR 7-4761





ENGRAVING OF MIAMI, INC.

63 N.W. 6th ST., Miami, Florida
OW ,mo f ii


~a~Mc~~






REX ENGRAVING OF MIAMI INC
63 NW 6 St FR 7-4761
William W King, Pres; Al Getelman, VP;
Julius Miller, Sec; Don A Davis, Treas
SEE OUR AD PAGE 42
SERVICE PHOTOENGRAVING CO
49 NW 22 St FR 3-2455
A J Rapp, Pres; William P Brath, VP;
R L Maxwell, Sec
WRIGLEY-CASE ENGRAVING CO
122 NE 6 St FR 4-7330
William H Wrigley, Pres; William L Case,
VP

PLASTIC PLATES AND
STEREOTYPES
METRO MAT SERVICE INC
28 NW 20 St FR 9-4667
Matty Weinstein, Pres
SEE OUR AD PAGE 41

PHOTOGRAPHERS
APEX PHOTO LABS
3204 N Miami Av FR 1-8530
Art Whiteman
ARONOW MARTIN PHOTOGRAPHER
155 Aragon Av CG HI 4-6471
ARTVUE STUDIOS
161 Aragon Av CG HI 8-8685
Pride and Mark A Levin
CANDID ART PHOTOGRAPHY INC
16509 NE 6 Av NMB WI 7-7341
Art Mayer, Pres
SEE OUR AD PAGE 44
DIXIE PHOTO SERVICE
1807 SW 8 St FR 7-4481
Arthur B Miles, Jr; Francis Fink
ERNIE'S STUDIO & CAMERA CENTER
633 NE 125 St, NM PL 7-5775
Ernest W Skog
HINMAN PHOTOGRAPHY
4 Biscayne Blvd FR 3-6224
Richard E Hinman; Carl L Houser, Mgr
SEE OUR AD PAGE 44


KIPNIS KENNETH
1540 Washington Av MB JE 8-5319
Kenneth Kipnis
KING PHOTOS
1720 W Flagler St FR 9-2973
Jack Gordon
LAURENCE-VICTOR PHOTOGRAPHERS
605 Lincoln Rd MB JE 1-1000
Mel Victor, Pres; Bob Gelberg, VP
LIDDLE & KOHN INC
2332 Biscayne Blvd FR 1-7521
Robert Kohn, Genl Mgr; J D Harris, Sec-
Treas
MARTINEZ LARRY R R
Box 513 Miami Spgs TU 8-6379
Lorry R R Martinez
MOSER & SON
1638 SW 8 St FR 4-5638
Adrian S Moser
MURNOR STUDIO
321 Miracle Mile CG HI 4-3143
Harry J Murray
NORMANDY PHOTO STUDIO
1199 71 St MB UN 6-6707
Fred L Singer
PHILIP'S STUDIO & CAMERA CENTER
19833 NW 2 Av NA 1-1371
Philip G Vitrano; Kathleen OHara
PHOTO ARTS
138 NW 1 St FR 4-6957
George Trencher; Philip A Feldman
SOUTHERN PHOTOPRINT SERVICE INC
2704 NE 2 Av FR 3-9870
George Trencher, Pres; Robert Kohn, VP;
Philip Feldman, Sec-Treas; Donald
Bokerman, Mgr
SEE OUR AD PAGE 43
TELE-VISUAL AIDS (TVA)
3361 SW 3 Av FR 4-7370
Bernie Blynder
THIBEDEAU STUDIO INC
836 SW 22 Av HI 6-2761
Ronnie Thibedeau
WILLIAMS VERNE O
306 NE 38 St FR 1-9813
Verne 0 Williams Sr


ADVERTISE OUTDOORS


ADVERTISE OUTDOORS
WHERE THE PEOPLE ARE IN ...


FLRIDA LLIT
YOU --TH
,..-1t dSB^L


PHON E

FR.4-0511


your BSeat Medea Buy/







OUTDOOR

ADVERTISING

COMPANY
MIAMI FLORIDA


2704 N.E. 2nd Ave. Miami





PHOTOGRAPHERS RECORDAK CORPORATION B
1040 Biscayne Blvd FR 3-6094
REPRESENTATIVES N P Poindexter, Branch Mgr; J I Stinson
LUNDQUIST LOUISE & ASSOC & R B Edwards, Salesmen T
430 NE 28 St FR 9-3980
PRESS CLIPPING BUREAUS B
PHOTOSTATS FLORIDA CLIPPING SERVICE
ADVER-STAT INC 3008 Palmira Av, Tampa, Fla 8-3536
936 W Flagler St FR 9-8904 Russell Kay, Dir; E C Frick, Mgr B
Everett Gum, Pres; Roland W Chang, VP LUCE PRESS CLIPPING BUREAU
ERNIE'S STUDIO & CAMERA CENTER 157 Chambers St C
633 NE 125 St NM PL 7-5775 New York 7 N Y BArclay 7-8215
Ernest W Skog BURRELLE'S PRESS CLIPPING BUREAU
FLEXO-ART & PHOTOGRAPHY CORP 165 Church St C
125 NE 11 St FR 4-8476 New York N Y BArclay-7-5371
Norman C Alkemer, Pres Harold E Wynne, Pres; Arthur V Wynne,
REPRO INC VP
1678 SW 22 St HI 6-0866
Edward H Behrman, Pres; Rita B Behr- PRINTERS c
man, Sec-Treas
SEE OUR AD PAGE 48 ABBEY PRESS
712 NE 1 Av FR 4-3945
Adolphe J Rosman T
ADVERCOLOR PRESS
40 NE 54 St PL 9-0346
L l William R Konchak, Pres; Howard P
Bankston, VP C
AIRPORT ADVERTISING CO
PH T RAPH Y 4381 NW 7 St HI 3-6795
Len S & Alice T Haines
ALL MIAMI PRESS INC
QUALIFIED 991 NW 54 St PL 4-9532
Harold Rubin, Pres; Irv Rubin, VP;
COMMERCIAL William I Brenner, Jr, Sec-Treas
SEE OUR AD PAGE 45
PHOTOGRAPHERS ALLAPATTAH STATIONERS INC
PHOTOGRAPHERS 3407 NW 17 Av NE 5-4495
Emory E Weaver, Pres; E Ellwood Weaver,
SVP; John B Weaver, VP
Four Biscayne Boulevard ATLANTIC PRINTERS
Miami 32, Florida 647 Washington Av MB JE 8-0336
SWilliam F Finder, Pres; F Findeisen,
Tel. FR 3-6224 Treas; J Edward Twombly, VP; Sophie
S Gonzalez, Sec
SEE OUR AD PAGE 44



C IANDI ART
Litho -. Arts
PHOTOGRAPHY INC.
SINCE. AND
16509 N. E. 6th Avenue *L M
North Miami Beach, Fla. 1 0 i er
Phone WIlson 7-7341 Lit Mas
INC.
the finest in illustrative photography
for the advertising trade. COMBINE
CRAFTS

To give you the

taULTIMATE

a QUALITY

IN MIAMI BEACH SINCE 1926 in

MENUS LITHOGRAPHIC
BOOKLETS ENVELOPES PRINTING
*MAGAZINES P T
FOLDERS LAYOUTS
BUSINESS FORMS
*4-COLOR PRINTING 1260 N. W. 29th St.
William F. Finder, Pres. NEwton 3-8501

S44kH\GO It 4-336


44


ASHORE PRESS
219 NW 2 Av FR 4-6915
W S Martin
HE BOND PRESS
1706 Alton Rd MB JE 8-2195
Ted Selevan
BOULEVARD PRINTERS
9816 NW 7 Av PL 1-6469
W C "Bill" Taylor; Betty Taylor
ROWER PRESS INC
12365 W Dixie Hwy NM PL 4-2517
EE JAY PRESS
4903 NW 17 Av NE 5-6012
J F & Claire N Collier
ENTER PRINTING CO INC
1044 NW 54 St PL 4-4589
C C Crosby, Sr, Pres; Juaneta H Crosby,
VP; C C Crosby, Jr, Sec-Treas
SEE OUR AD PAGE 45
COLONIALL PRESS OF MIAMI INC
3265 NW 37 St NE 5-8366
Vincent D'Amato, Pres; Joseph D'Amato,
Sec-Treas
HE COMMERCIAL PRESS
635 NW 10 St FR 1-8639
D E Eddinger, Genl Mgr; R C Hardwick,
Sales Mgr
OX PRINTING CO
1772 W Flagler St FR 3-5879
Kenneth E Cox
)IXIE PRINTERS
425 SW 17 Ave FR 4-2534
Horace S Snyder
)REW H & W B CO
306 Bir d Rd HI 5-3619
Hodson Drew, Jr, Dist Mgr
DUDLEY & FARTHING PRINTERS
820 5 St MB JE 8-4508
E E Farthing
ENCYCLOPEDIA PRESS
1790 NE 163 St NMB WI 7-2743
James Calvin Gibbs
FLORIDA NATURAL COLOR INC
315-317 W 47 St MB JE 8-7428
Sidney Koppel, Pres; Charles D Koppel,
Sec; Jim G Malas, VP-Treas
FRANKLIN PRESS INC
928 SW 10 St FR 3-8306
Williamn P Mooty, Pres-Treas; Frank F
Domnick, VP; Margaret M Mooty, Sec
THE GOLDEN PRESS
2916-18 SW 8 St HI 6-2020
J 0 Golden; Wm T Golden HI 4-3052
GREEMAC PRINTERS INC
839 W Flagler St FR 9-9009
Gordon Pearson
GUERAND PRINTING
5734 NW 2 Av PL 7-0491
George Guerand
GULFSTREAM PRESS INC
3800 NW 59 St NE 5-0611
James E Doyle III, Pres; Richard B Doyle,
VP
IMPERIAL PRINTING CO
194 NW 36 St FR 3-4977
Frederick C Ott; Frederick Ott
INK WELL THE
347 NW 1 Ct FR 3-4704
Kathryn Metzger; Blair A Hartley, Mgr
JEFFCO PRINTING
180 NW 54 St PL 8-5062
Jack Hill
JOHNSON PRINTING SERVICE CORP
3240 NW 27 Av NE 4-1732
Howard E Johnson, Pres; Marvin E
Schmidt, VP
KARMARC PRINTERS & STATIONERS
6240 SW 8 St MO 6-4009
Frank Parness
KELLS PRESS
123 San Lorenzo Av CG HI 4-0845
Carl Justice; Ida L Nally, Mgr
KEYSTONE PRESS OF MIAMI
3328 SW 23 Ter HI 3-7077
Claude Brodeur
LITHO-ARTS INC
1260 NW 29 St NE 3-8501
Glen B Fewell, Pres; Earl G Larson, Sec-
Treas
SEE OUR AD PAGE 44
LLOYD LITHO & ENGRAVING INC
2800 SW 28 La HI 8-2614
J Harlan Lloyd, Pres; Samuel J Hilliard,
VP; Lois T Feller, Sec-Treas






McMURRAY PRINTERS
2134 NW Miami Ct FR 4-8441
Ralph A Swanson, Mgr
M & M PRESS
7230 NE Miami Ct PL 4-5448
Frank Muth; Edward F Murray
MERCURY LITHOGRAPHING CO
545 NW 55 St FR 1-6567
Otto Becker, Pres; Edward F Brown, VP
K S Reynolds, Sec
SEE OUR AD PAGE 45
METZ PRINTING CO INC
225-227 NW 2 Av FR 4-1451
B Franklyn Metz, Jr, Pres; Grace G Metz,
Sec-Treas
MIAMI ART PRINTING CO
139 Lindsey Ct Hialeah TU 7-3312
A N Composto
MIAMI BEACH PRESS
217-219 7 St MB JE 1-3021
Paul Z Hilty
MIAMI OFFSET CO.
3249 NW 38 St NE 3-2571
Emma Morin; Charles Morin
MIAMI POST PUBLISHING CO
1942 NW 1 Ct FR 9-3471
Carl H Westman, Pres; J W Anderson,
VP
SEE OUR AD PAGE 18
MOTT SPECIALTY PRINTERS
1843 NW 17 Av NE 5-8521
Walter H Mott
MULTICOLOR PROCESS CO
137 SW 22 Av FR 4-6443
George R Grey
NATIONAL LITHOGRAPHERS INC
224 NE 59 St PL 9-6617
Charles M Leavy, Pres
SEE OUR AD PAGE 16
OFFICIAL LEGAL FORMS
3328 SW 23 Ter MU 8-2840
S G Osborne; I E Osborne, Genl Mgr;
R B Fischborn, Supt
PALMER LETTER & PRINTING
4500 NW 2 Av PL 1-3405
Joseph E Schaffel; George F Youngs


COMPLETE
OFFSET and
LETTERPRESS
FACILITIES
Any Size
Call for Estimate
Free Pick-up and Delivery
All Your Printing Needs
Under One Roof


all miami press, inc.
PRINTERS AND LITHOGRAPHERS
991 N. W. 54th St. PL 4-9532



Quality Printing



OFFSET

LETTERPRESS



CENTER
PRINTING CO., Inc.
C. C. CROSBY
1044 N. W. 54th ST. PL 4-4589


PAN AMERICAN PRESS
1340 NE 1 Av
Hugo Venegas; Herbert Gomez
PARISH PRESS INC
123 NW 12 Av FR 3-0648
PARKER ART PRINTING ASSN
303 Alcazar Av CB HI 3-4276
PARNESS PRESS
437 SW 17 Av FR 9-8235
Max A Parness
PATTERSON PRESS
127 Almeria Av CG HI 3-5435
Marston L Patterson; Polly Patterson,
Mgr
PERSONALLY YOURS PRESS
1815 Purdy Av MB JE 1-7367
Ben Levin
PIONEER PRESS
7913 NW 7 Av PL 9-6551
Louis Birnbaum
PRINTCRAFTERS (J J MURPHY & SON
INC)
830 E 1 Av Hlh TU 8-2325
L J Murphy, Pres; Robert S Murphy,
VP-Mgr; Don Craver, Sales Mgr; John
D Murphy, Treas
PRINTING ARTS
1300 NW 29 St NE 5-4441
Jack Teitler; Jesse Teitler; Herman Teit-
ler; Al Teitler; Roger Bruinekool, Art
Dir
PUBLISHERS PRESS INC
355 NE 59 St PL 4-5475
John R Copuzelo, Pres; A D Towne,
Compt
REVIEW PRINTING CO
25 SW 2 Av FR 7-3721
G A Coup, Pres
ROSE POSTER PRINTING INC
6875 SW 81 St MO 1-1621
Ralph B Rose, Pres; Fred V Lavis, Sec-
Treas
SEE OUR AD PAGE 48


FLORIDA'S
LARGEST
LITHOGRAPHIC
PLANT
has added a new
WEB-FED 8-UNIT
LITHOGRAPHIC
PRESS
to its other
Modern Equipment
*0
For information on how we can help
you with your Printing or
Publication problems
CALL








A.D. E IEISS

LITHOGRAPH CO., INC.
2215 N. W. 2ND AVE.. MIAMI
FRANKLIN 1-8421


SPRINGS PRINTING SERVICE INC
155 Bently Dr MSpgs TU 7-5162
Harold T Johnson, Pres; H T Johnson,
Jr, VP; Andrew B Plassey, Sec-Treas
STAR PRINTING SERVICE
1331 SW 8 St FR 3-0932
Levino Valentini
SUMMERLAND PHOTO SERVICE
11625 NE 2 Av PL 9-3191
E A Beeks; S S Beeks
TROPICAL LIVING-HOMEMAKER &
GARDENER
Box 37-56 PL 4-4641
Dr Smythe Lindsay, Publ; Emil L Schwet-
zer, Editor
WEISS A D LITHOGRAPH CO
2215 NW 2 Av FR 1-8421
Arthur D Weiss, Pres; Milton Jender, VP
SEE OUR AD PAGE 45
WILLARD LETTER & PRINTING SERVICE
1464 W Flagler FR 9-4505
Willard S Johnson; Philip A Johnson;
lone M Johnson
WILLIAMS PRINTING CO
3458 Main Hwy HI 3-0622
Roy L Williams

PUBLIC RELATIONS
ORGANIZATIONS
BILLS JOHN T ASSOCIATES
2917 Seminole St HI 4-4061
FLYNN-FOX
86 Merrick Way CG HI 4-6241
Stephen J Flynn; Franklin J Fox
GILBERT BERT AERIAL ADV
1101 Lincoln Rd MB JE 4-4747
GLICK W BILL ASSOCIATES
4014 Chase Av MB JE 4-2139
HELLER PETER F & ASSOC
1101 Lincoln Rd MB JE 1-1885
Peter F Heller, Pres; Martha R Heller,
VP




MERCURY


LITHOGRAPHING CO.
545 N.W. 5th ST., MIAMI, FLA.
PHONE: FR 1-6567



GRAND AWARD WINNER

1956 & 58
IN COLOR REPRODUCTION
SOUTHERN GRAPHIC ARTS ASS'N


When planning your next

piece of color advertising,

please contact us and we

will show you how inex-

pensive high quality lith-

ography really is.






HOYT CHARLES W CO INC
Chamber of Comm Bldg, 9 Fl
FR 1-2165-FR 4-1872
John R McAtee, VP; Violet Graham, Je-
rome McAlevey, AE
KASHUK ASSOCIATES
924 Lincoln Rd MB JE 8-6267
Jay E Kashuk; Lew Kashuk
KEPNER WOODY ASSOCIATES INC
3361 SW 3 Av FR 9-1895
KEUSCH BEVERLYE PUBLIC RELATIONS
17190 Collins Av MB WI 7-4583
Beverlye Keusch, Pres; Marty Rosen, AE
LANGE AL & ASSOC
1377 NW 36 St
NE 4-9855-NE 5-0574
Al Lange
LEYSHON ASSOCIATES OF FLA INC
509A Ainsley Bl FR 4-0623
Hal Leyshon, Pres; G Ralph Kiel, VP
MEYER HANK ASSOCIATES INC
355 Lincoln Rd MB JE 1-6431


RAY RICKLES & COMPANY
Publishers' Representatives
Chamber of Commerce Bldg.
FR 1-0376 Miami 32, Fla.
Covering the State of Florida for:
W. R. C. Smith Publishing Co.
Electrical South Southern Bldg. Supplies
Southern Hdwe. Southern Automotive Jrnl.
Textile Industries Southern Power & Ind.
Official Club Publications Kellogg Group
The Diplomat Retirement Life Furn. South
Weaver, Inc., Representing:
House Beautiful Sunset Bride & Home
Bldg. Manual Tourist Court Jrnl. Argosy
Practical Gardener Catholic Bldg. & Maint.
NAHB Jrnl. of Homebldg. Houses & Plans
All Florida Magazine (South Florida)






and





one sure way

to sell

the TOURIST



We receive more inser-

tion orders from recog-

nized advertising agencies

than all other local tour-

ist publications com-

bined.


Published Weekly by
McASKILL PUBLISHING CO., Inc.
1205 Lincoln Road
Phone JE 4-4715

46.........................
46


MILLER BACON AVRUTIS & SIMONS INC
1201 Ainsley Bldg FR 9-2882
Sanford Bacon, Pres; Hilliard Avrutis,
VP; Arthur H Simons, Sec-Treas;
Arthur L Grey, VP
NEWMAN STUART G ASSOCIATES
1900 Purdy Av MB JE 1-0807
PROFESSIONAL SERVICES UNLIMITED INC
214 Civic Bldg FR 1-2639
William W Davenport, Pres
REDMAN RAY & ASSOCIATES
1370 Washington Av MB JE 4-4797
Ray Redman, Pres; Jean R Biblo, VP;
Isabelle Redman, Sec-Treas
ROSS JACK
2555 Collins Av MB JE 1-6061
Jack Ross
ROWLEY J ROBERT & ASSOC INC
1410 SW 1 St FR 3-3603
SHEELAGH DILLE INC
Langford Bldg FR 3-5280
Sheelagh Dille Clarke, Pres
SMITH RAY & ASSOCIATES
1631 DuPont Bldg FR 3-5643
Raymond E Smith
STOLLMACK ASSOCIATES
251 Alhambra Cir CG HI 4-6607
Benjamin I Stollmack
VENN COLE & ASSOCIATES
Dupont Plaza Bldg FR 9-8866
Robert G Venn; Julian Cole
WAGHORNE MARNIE & ASSOCIATES
Metropolitan Bank Bldg
FR 1-7034-FR 9-3792
Marnie E Waghorne
WELCOME WAGON INC
7575 SW 47 Ct MO 1-3330
Mrs Diana C Gardner, Eastern Fla Area
Rep; Mrs Nell Pope, Central Fla Area
Rep; Mrs Helen Ditzler, Asst Eastern
Fla Area Rep; Mrs Betty Boose, West-
ern Fla Area Rep
WRIGHT FRANK
401 Dade-Commonwealth Bldg FR 4-4144


Nothing but the Best

for Florida Advertisers


PUBLISHERS
FLORIDA REALTY LETTER
23 SW 40 Av Ft Laud Fla LU 3-2552
John A Hart
FRANKLIN PRESS INC THE
928 SW 10 St FR 3-8306
William P Mooty, Pres-Treas; Margaret
M Mooty, Sec; Frank F Domnick, VP
GILTRAVEL PUBLICATIONS
Chamber of Commerce Bldg FR 9-1495
lan Gileadi, Owner-Publ
GULFSTREAM CARD CO
310 NW 71 St PL 4-1330
Thomas W Murphy; G H Baucher, Sales
Mgr
HOPKINS G M CO
116 N 7 St Phila 6 Pa MArket 7-7353
Lewis L Amsterdam, Publ; Julius C Am-
sterdam, Sales Rep 330 85 St MB
LARSON'S INC
PO Box 34-592 HI 4-0576
L W Larson, Pres Larson's Inc; Gardnar
Mulloy, Pres L & M Guide Co
McASKILL PUBLISHING CO INC
1205 Lincoln Rd MB JE 4-4715
Leon C McAskill, Pres
SEE OUR AD PAGE 46
NEW YORK PRBSS THE
703 71 St MB UN 6-8353
NORTH MIAMI BEACH PUBLISHING CO
335 NE 167 St MB WI 7-3233
Gladys L Slick, Pres; George B Slick,
Ex VP-Treas
POLK R L & CO
63 NE 40 St PL 4-4454
Charles A Lumbley, Miami Sales Mgr
REVIEW PRINTING CO
25 SW 2 Av FR 7-3721
G A Coup, Pres
SCHEAFFERS NATL PUBLISHING CO
1825 Collins Av MB JE 8-6841
Bernard D Scheaffer
SUNRISE PUBLICATIONS INC
PO Box 10670, St Petersburg, Fla 5-5513
a Florida Corporation
Stuart Murray, Editor-Pres; Elwood S
Allen, VP; Lucille Horn, Sec-Treas



C o make sure of complete sat-
uration, part of your budget
should be placed on South Flor-
ida's only Spanish language radio
station . serving the 100,000
Spanish speaking, permanent
residents in this market.


WMIE- RADIO
1140 ON YOUR DIAL
139 N. E. 1st STREET
FRanklin 3-5556


* American Motel
* American Restaurant
* Bride's Magazine
* Dell Comics
* Dell Men's Group


Dell Modern Group
House & Garden
Mutual Broadcasting
Represented By Sports Illustrated


a ,wso'n company

Chamber of Commerce Building
Miami 32 Tel. FR 3-8847


NONE FINER IN

NATIONAL GRAND 'WARD
I S16
ART DIREC To 11 AWARD
L 5 ,
ART DIRECTORS AWARD
L I I A
ART DIRECTORS AWARD
11, [)- IP,
NEWEST MOST CO11LF7E
AI(CLEAN-D UNION SIOI
PC((" Pig IT
PL 4-5726
ALSO PLEASE NOTE
NEW ADDRESS






TROPICAL LIVING-HOMEMAKER
& GARDENER
Box 37-56 PL 4-4641
Dr Smythe Lindsay, Publ; Emil L
Shwetzer, Editor

PUBLISHERS
REPRESENTATIVES
BEVIS ROBERT C & CO
241 Minorca Av CG HI 4-1503
Robert C Bevis, Jr, Pres; Winifred H
Bevis, Sec-Treas
BRANHAM COMPANY THE
496 NE 29 Ter FR 9-4685
Mr Dante A Gattoni, Mgr
CASHION J BERNARD & ASSOCIATES
Chamber of Commerce Bldg FR 1-9941
J Bernard Cashion, Cicely D Cashion,
Harry T Lane, Frank Finn, Repr
DAWSON COMPANY THE
Chamber of Commerce Bldg FR 3-8847
Harold L Dawson
SEE OUR AD PAGE 46
KAPLAN SY ASSOCIATES
PO Box 6071 MB UN 6-0350
Sy Kaplan
McASKILL HERMAN & DALEY INC
1205 Lincoln Rd MB JE 2-1715
Leon C McAskill, Pres-Treas; Harold A
Herman, VP-Sec; G Fred Daley, VP
SEE OUR AD PAGE 47
METROPOLITAN PUBLISHERS REPR INC
1690 Alton Rd MB JE 8-0436
Joel Meltzer, Genl Mgr
PRINTUP HALE & ASSOC
Langford Bldg FR 9-2668
RICKLES RAY & CO
Chamber of Commerce Bldg FR 1-0376
Ray Rickles; Myles Ruttenber
SEE OUR AD PAGE 46
WINTER HAL CO
7136 Abbott Av MB UN 5-2661
Hal Winter, Pres
SEE OUR AD PAGE 47


Representing
LEADING NEWSPAPERS-MAGAZINES
TRADE PAPERS-BILLBOARDS
RADIO AND TELEVISION STATIONS
In most countries of the World
AFRICA FINLAND
AUSTRALIA HAITI
ARGENTINA JAMAICA
BAHAMAS MEXICO
BOLIVIA NETHERLANDS
BRAZIL NORWAY
CENTRAL AMERICA PANAMA
CHILE PERU
COLOMBIA PUERTO RICO
CUBA SWEDEN
DENMARK SWITZERLAND
DOMINICAN REPUBLIC TRINIDAD
ECUADOR URUGUAY
VENEZUELA
DIRECT MAIL CAMPAIGNS IN ANY
LANGUAGE
EXPERT TRANSLATION SERVICE

Florida Office:
JOSHUA B. POWERS, INC.
S. S. KOPPE CO., INC.
EDWIN SEYMOUR, INC.
IN THE UNITED STATES
Motor Boating The Yachtsman's Guide
The Overseas Weekly
The Florida Builder
SRevista Aerea Latinoamericana

ROBERT C. BEVIS & COMPANY
International Publishers Representatives
Tel. Highland 4-1503
BEVIS BLDG., 241 MINORCA AVE.
CORAL GABLES (MIAMI), FLORIDA


RADIO STATIONS
WCKR RADIO STATION
1401 N Bay Causeway PL 1-6692
Niles Trammell, Pres; Owen Uridge, Sta
Mgr; L L "Duke" Zimmerman, Sales
Mgr; Dan Valentine, Program Dir
WFEC RADIO STATION
350 NE 71 St PL 1-7534
Herbert Schorr, Owner-Genl Dir; Edwena
N Mangum, VP; Doris Sanford, Pro-
gram Dir; Bert Noble, Sales Mgr
WGBS RADIO STATION
1605 Biscayne Blvd FR 9-2401
Bernard E Neary, Managing Dir
WGTO RADIO STATION
PO Box 123, Cypress Gdns, Fla CY 3-4103
Miami FR 3-2380
Stanley E Hubbard, Pres; Marvin L Ro-
sene, VP Chg of Sales; G Max Kim-
brel, Sta-Genl Sales Mgr; Jack Grant,
Miani Sales Repr


RIGHT IN THE HEART
OF EVERYTHING...

The



Miami Colonial
Hotel

a CONTINENTAL
a RESTAURANT
A AND LOUNGE
146 Biscayne Blvd.


MARKETS
Are

PEOPLE!
Here are over 3,000,-
000 of them! Are they
getting your message?
NEW YORK
Herald Tribune

COLUMBUS (Ohio)
Dispatch
INDIANAPOLIS
Star and News

MINNEAPOLIS
Star and Tribune

DES MOINES
Register and Tribune
BUFFALO
Courier Express

TORONTO
Telegram

WASHINGTON
Star

Represented by
McASKILL, HERMAN
& DALEY, Inc.
1205 Lincoln Road Miami Beach
Phone: JE 2-1715


In Advertising . .

... RELATIVITY

IS NO THEORY...
S. it's a fact! More than that, it's the basis on which all newspapers
and magazines must qualify for representation by the HAL WINTER
COMPANY. This is so because it is the relativity of Results to Cost
which makes any advertising medium a wise or an unwise investment.
In this respect, while the publications represented by the HAL
WINTER COMPANY may not, in all cases, be the "biggest" from the
standpoint of circulation, in their particular areas or fields, we have
selected these properties because factual considerations suggest, that,
on the relativity of Results to Cost, each and all will prove "best" for
you, the advertiser. Perhaps the easiest way to appraise our standards
is to consider a publication in the role of a salesman. Basically any
salesman is a "transmitter" of a sales message. What, then, makes
one salesman better than another? The ability to knock on a greater
number of doors? Certainly not! The sales message? Of course!
This must intelligently appraise your "product" or hotel. But, all
things being equal, it is the ability of a salesman or publication to not
only knock on a door ... but get into the living room, deliver the
message with such telling influence and conviction that positive
action results. That makes the big difference between salesmen . .
and between publications. That's Productivity . and Productivity
at a low selling cost is, and will continue to be, the common
denominator of each and every publication represented by


the HAL WINTER COMPANY
7136 ABBOTT AVE. MIAMI BEACH


* UN 5-2661


Representing: New York Post, Chicago Sun Times, Washington Post,
Boston Herald, Wilmington News Journal, St. Paul Pioneer Press,
Toronto Globe and Mail, Montreal Gazette, Travel Agent, Coronet,
Esquire, Mademoiselle, Charm, Living.





WINZ RAND BROADCASTING CO
340 Biscayne Blvd FR 1-6641
Rex Rand, Pres; Robert E Mitchell, VP-
Genl Mgr; Bernard Petzoldt, VP
SEE OUR AD PAGE 32
WKAT RADIO STATION
1759 Bay Rd MB JE 1-5711
A Frank Katzentine, Pres; Fred W Wa-
genvoord, Exec VP
Terminal Causeway MB JE 1-5586
R W Rounsaville, Owner-Pres; Arnold C
Kaufman, VP-Sta Mgr; S A Wade, Dir
of Acct
WMET RADIO AM & FM
814 1 St MB JE 8-0411
Fred L Bernstein, Pres; Richard B Baker,
Exec VP; Thomas E Wood, Jr, Sec;
W J Williams, Treas
WMIE RADIO STATION
139 NE 1 St FR 3-5556
E D Rivers, Sr Pres; Jack Nobles, Mgr;
Douglas Hatton, Program Dir; Ann
Kaufman, Continuity-Traffic Dir
SEE OUR AD PAGE 46









HILDRRAF 4i#,


116 N.E SIXTH STREET MIAMI 32 FLORIDA

[ Tebratifjg our Silver nnierautr

ROSE
POSTER
PRINTING
st. 14 ROSECO
MO 1-1621 POST
Billboards Decals
Posters Displays
Die Cutting Bumpers
Scotchlite Political
Four color silk screen lithography -
up to billboard size.
6875 S. W. 81st St., Miami, Fla.



-001h

Glossy Photostats for reproduction up to 18" x 24"
Photolettering for "different" headlines
Glossy screened velox prints in any line screen
Screened film positives, any line, for silk screen
Reproportioning of Art Work and Type
Negatives and Plates for Offset Lithography

e rro n.

1678 CORAL WAYA 1MIA 45. FLORIDA

Highland 6-0866


WQAM RADIO STATION
1723 Alfred I DuPont Bldg FR 4-6121
Todd Storz, Pres; Jack L Sandler, Gent
Mgr; Bill Stewart, Nati Program Dir;
Kent Burkhart, Program Dir
SEE OUR AD PAGE 48
WSKP RADIO
734 W Flagler FR 1-1585
Charles V Hunter. VP
ffWsr ecwglftff STrftjIy
377 Alhambra Cir CG HI 8-7411
George W Thorpe, Pres-Genl Mgr; T J
Carney, Comml Mgr; Bert Y Johnson,
Acct Exec
WWPB RADIO STATION
422 SW 2 Av FR 3-7405
Paul Brake, Owner-Mgr, Sales Mgr; Paul
Keefe, Asst Mgr; John Cash, Program
Dir
STORER BROADCASTING CO
1177 Kane Concourse MB UN 6-0211
George B Storer, Pres; Lee B Wailes,
Exec VP; Stanton P Kettler, Exec VP
RECORDING STUDIOS
ART RECORDS INC
1224 NW 119 St MU 8-8022
Harold E Doane, Pres-Gen Mgr
TEPA RECORDING STUDIO
1236 NE 2 Av FR 4-6609
August B Yates
VOICE INCORPORATED
5810 W Flagler St MO 1-3164
James C Rowe, Pres
ULLMAN RICHARD H INC
2133 NW 11 Av FR 4-6355
Richard H Ullman, Pres; Robert D Bu-
chanan, VP-Mgr; Marvin A Kempner,
VP; Richard B Ullman, VP
RUBBER STAMPS
A A RUBBER STAMP CO
13142 W Dixie Hwy NM PL 1-8036
Harold F Eglie
ACE CORPORATE SEAL & STAMP CO
132 NE 2 Av FR 4-7747
Richard Friedman


DADE PRINTING & STAMP WORKS INC
709 NE 1 Av FR 4-5845
Mary Grayce Murray, Pres; Dan Satin,
VP
SALES PROMOTION
JUSTICE BOB
340 C,-ev. C V_ wl sAagi
SIGNS
CLEMMONS GEORGE W SIGNS
608 NW 25 Av NE 4-0694
George W Clemmons, Sr; George W
Clemmons, Jr Mgr
GENERAL SIGN COMPANY
111 SW 17 Av FR 9-1467
Sydney Greene
HICKS SIGN CO
1771 NW N River Dr NE 5-7621
M P Hicks
"RODE" ON THE TRAIL
3223 SW 8 St HI 8-1032
SHARKUS C FOR SIGNS
731 Palm Av Hlh TU 7-7861
Charles Sharkus
SILK SCREEN PRINTING
ALLIED SALES AID DIV OF FILM ART
150 NW 1 St FR 9-9745
ANDRE POSTERS AND DECALS
863 Palm Av Hialeah TU 8-4156
Roy Dreispul
CRAFTSMEN MANUFACTURING CORP
Miami Int'l Airport NE 4-3313
Rufus J Norris, Pres
FERTIG HARRY INC
4590 E 10 Ct Hialeah MU 8-2801
FLORART FLOCK PROCESS INC
2147 SW 8 St FR 3-1949
IV R Cunningham, Pres
JAMES BROS ADV INC
797 E Okeechobee Rd Hlh TU 8-5182
LIBERTY SIGNS & SILK SCREEN PRTNG
241 SW 22 Av FR 1-0357
Joe Perny


P type faces
FROM 'MOST EVERY TYPE FAMILY


MONOTYPE LINOTYPE HAND SET TYPES


onotype composition corp.
9 N.W. 29th STREET MIAMI 37. FLORIDA
NEwton 3-8548


W Q

RADIO 1

560 on


*Pulse-Tre


A M

IN MIAMI

your dial



ndex-Hooper


I-


W_


L- '- '~-


r






MacLAREN DISPLAY ADVERTISING
2331 SW 32 Av HI 6-7313
C N MacLaren
MIRROR POSTER PRINTING INC
914 NW 1 Av FR 1-8895
Irving A Spiegel, Pres; Fae R Goldberg,
Sec; Herb Gebhardt, Sales Mgr
MULTICOLOR PROCESS CO
137 SW 22 Av FR 4-6443
George R Grey
PERFECTION GRAPHIC ARTS AGCY INC
251 NE 69 St PL 4-5726
Howard Branston, Pres
SEE OUR AD PAGE 46
ROSE POSTER PRINTING INC
6875 SW 81 St MO 1-1621
Ralph B Rose, Pres; Fred V Lavis, Sec-
Treas
SEE OUR AD PAGE 48
SERIGRAPH CORP
2141 N Miami Ave FR 1-3366
VAN DYKE SIGN CO
415 NE 2 Av FR 3-2147
SPANISH TYPING
COMMUNITY SECRETARY THE
3142 Coral Way HI 8-7737
Elinor Smith
STEEL-DIE ENGRAVING
FRANKLIN PRESS INC THE
928 SW 10 St FR 3-8306
William P Mooty, Pres & Treas; Margaret
M Mooty, Sec; Frank F Domnick, VP
HALPERT'S TROPHIES
140 NE 2 Av FR 9-1265
Sol Halpert, Mgr FR 3-5212
HILCRAFT ENGRAVING INC
116 NW 6 St FR 3-4634
James J Hill, Pres-Sec; Fred K Shochet,
VP & Treas
SEE OUR AD PAGE 48
LLOYD LITHO, & ENGRAVING INC
2800 SW 28 Ln HI 8-2614
J Harlan Lloyd, Pres; Samuel J Hilliard,
VP; Lois T Feller, Sec-Treas
NARUP ENGRAVING CO
74 NE 74 St PL 8-4435
J Fred Narup, Pres; F Ronald Narup, VP
TELEVISION STATIONS
PUBLIC SERVICE TELEVISION INC
WPST-TV CHANNEL 10
2075 Biscayne Blvd FR 1-6501
George T Baker, Pres; Walter Koessler,
Gen Mgr; Eleanor L Larsen, Program
Dir; John S Allen, Retail Sales Mgr
STORER BROADCASTING CO
1177 Kane Concourse MB UN 6-0211
George B Storer, Pres; Lee Wailes, Exec
VP; Stanton P Kettler, Exec VP for
Operations
WCKT-TV CHANNEL 7
1401 N Bay Causeway PL 1-6692
Niles Trammell, Pres & Gen Mgr;
Charles Kelly, Station Mgr; Robert
Fidlar, Sales Dir
TWHS-TV CHANNEL 2
275 NW 2 St FR 4-7281
Vernon Bronson, Station Mgr; Fred
Fischer, Coordinator; John Feltom,
Program Dir


WTVJ-TV CHANNEL 4
316 N Miami Av FR 4-6262
Mitchell Wolfson, Pres; Lee Rutwich,
Exec VP & Gen Mgr; Jack Shay, VP in
Charge of Operations; Wm Brazzil, VP
in Charge of Sales

TRANSPORTATION
ADVERTISING
MIAMI TRANSIT CO
THE MIAMI BEACH RAILWAY CO
PO Box 3581 FR 7-3641
William D Pawley, Owner; Octavio
Cuevas, Exec VP; Wallace Pawley, Dir
Bus Card Adv; Richard Allen Brock-
house, Asst Dir Bus Card Adv
MULTICOLOR PROCESS CO
137 SW 22 Av FR 4-6443
George R Grey
PHILBIN & COINE
914 NW 1 Av FR 4-4539
Dick Foltz, South Florida Repr
ROSE POSTER PRINTING INC
6875 SW 81 St MO 1-1621
Ralph B Rose, Pres; Fred V Lavis, Sec-
Treas
SEE OUR AD PAGE 48

TYPOGRAPHERS
MONOTYPE COMPOSITION CORP OF
719 NW 29 St NE 3-8548
S Gurwitz, Pres; C Speropoulos, Sec-
Treas; J Ruchlin, VP
SEE OUR AD PAGE 48
NORMAN TYPOGRAPHIC SERVICE
249-251 SW 17 Av FR 4-5527
Norman J Feldman
SHAFFER JACK
626 NW 6 Av FR 3-7341
Jack Shaffer; Adelle Shaffer
SEE OUR AD PAGE 24
WRIGHTSON TYPESETTING INC
219 NW 24 St FR 9-1202
William F Wrightson, Pres-Treas; Frank
R Evans, VP-Sec
SEE OUR AD PAGE 49



SPAULDING DISPLAYS
Over 10,000 Items in Stock
SHOWROOM: 326 N.W. 8th Ave.
Phone FR 4-8166
*0
Point of Purchase Displays
Vacuum Formed Plastics
Complete Art, Metal, Plastic
and Wood Shops.


FACTORY: 824 Biscayne Blvd.
Established Since 1940


PRINTING
CONTINUED FROM PAGE 29
directly responsible for the pro-
duction of the job. As in art, each
person has a different view of a
picture or printing job unless its
features, details and purpose are
plainly stated. Printing, like art,
is a matter of personal taste to a
certain degree. But if your print-
ing is not good and properly in-
terpreted, it is not effective; and
whatever you pay for it is wasted.
Pick a reputable printer with
proper facilities for production
of the type of job you want and
get together with him. Tell him
exactly what you want and what
you want your printing job to ac-
complish. Chances are he can even
give you some tips that can im-
prove the job or make it more
economical, if you ask him. But
remember, pick your printer for
the job in mind. You wouldn't
call a construction company to
build a shelf . nor a handyman
to build a house.
The many reputable and pro-
gressive graphic arts trades peo-
ple in this organization are con-
tinually striving to improve their
techniques and services. Millions
of dollars worth of new printing
equipment has been installed in
the past few years. Call the
Printing Industry office for in-
formation . if it's good print-
ing you want, you can get it in
Miami.

OUTDOOR
CONTINUED FROM PAGE 35
there were 201,900 impressions during
an 18-hour period of outdoor advertis-
ing at the corner of Biscayne Boule-
vard and 13th Street.
Not only does the Outdoor Adver-
tising Association of Miami do a super-
service for local distributors on national
brands and local merchants, but the
members sponsor a yearly program of
public service advertising, the entire
space cost being donated by the partici-
pating companies-and which is prob-
ably unequalled by any other media.
As an industry, outdoor advertising
has an important place in Metropolitan
Miami's fast-expanding economy, bring-
ing more than $1,800,000 into the local
market. Payrolls of the four member
companies-Atlantic Sign and Outdoor
Advertising Company, The E. B. Elliott
Advertising Co., Donnelly Advertising
Corp. of Florida and Webster Outdoor
Advertising Company-totals $725,000
a year, with $410,000 being paid for
leases on property and $298,000 for
materials. The industry's power bill
totals $122,000 annually.






RADIO
CONTINUED FROM PAGE 31
affiliation. WQAM shortly af-
terwards sought and obtained a
CBS Network affiliation. Thus,
in 1926, the era of commercial
radio opened in Miami.
It was in 1937 that Nate Bau-
er, former WIOD Commercial
Manager, and Col. Frank Katz-
entine, Miami Beach tycoon,
both filed radio station license
applications. A license was
granted to Col. Katzentine and
station WKAT was born on Mi-
ami Beach, taking over the Blue
Network affiliation from station
WIOD.
Over the passing years, other
broadcasters, lured by Greater
Miami's growing fame skill-
fully publicized nationwide by
efficient Chambers of Com-
merce, as well as, 'the gold in
them thar kilocycles' joined
the hegira to Magic Miami and
Dade County.
In late 1941, a Ft. Lauderdale
station, WFTL was purchased
by Ralph Horton, a Ft. Lauder-
dale real estate operator, Carl
Hoffman, attorney for the Miami
Beach Kennel Club, and Steve
Vetter, WIOD Commercial Man-
ager. Early in 1942, eight or
nine of the WIOD personnel
moved over to WFTL. Business
offices and a branch studio were
established over the Mayfair
Theater on Biscayne Boulevard.
In February, 1944, the Fort In-
dustry Company, now Storer
Broadcasting Co., purchased the
station. The call letters were
changed to WGBS, and the sta-
tion was officially moved to
Miami.
In 1946 Station WINZ bowed
in, bringing a new format of rock
'n roll, 'bop, unusual gimmicks,
and news to the Miami scene.
1947 ushered in stations
WMBM and WMIE; the former
an independent negro station and
the latter a property of former
Georgia Governor, Ed Rivers,
largely devoted to country music,
religious programs and some for-
eign language programs.
1948 brought two new stations
dedicated to the broadcasting of
'good' music: WVCG, skippered
by George Thorpe, formerly ad-


vertising manager of the Miami
News, and WWPB, (now F. M.
only), owned and operated by
former Naval Commander Paul
Brake.
In 1949 Miami's non-commer-
cial, educational Station WTHS,
came on the air as did WFEC,
Miami's second Negro station.
1954 saw the advent of station
WAHR; starting out as an FM
station and later adding AM,
and getting into the local 'com-
mercial' picture with both feet,
so to speak.
Taking their place in the pro-
cession in 1956 was WSKP, tak-
ing over the AM portion of
WWPB, adopting as their theme,
"good, listenable music and a
minimum of 'commercials'."
Then, the Herald and News
pooled their radio interests. The
Herald sold their station WQAM
and the new corporation took over
WIOD. The call letters were
changed to WCKR.
South Florida's newest sta-
tions appeared on the stage in
1957. They are WMMA in North-
west Dade County, and WSDB in
Homestead.
As to the future? Dade County
radio will continue in its role as
a potent factor in the economic
development of our sector of this
great country of ours and, to-
gether with other media, will con-
tinue to play its part in making
Miami and Dade County a bigger,
better and happier place in
which to live and work.




A THOUGHT

FOR 1959

I shall pass through this
world but once. Any good,
therefore, that I can do or
any kindness that I can
show to any human being
let me do it now. Let me
not defer it nor neglect it
for I shall not pass this way
again.


Advertisers' Index


Ace Letter Service Co. -.--- -
All-Miami Press, Inc. ------
Associated Artists --------
Atlantic Printers ----
Bevis Associates -- --.
Bevis, Robert C. & Co. -----
Bishopric/Green/Fielden, Inc.
Inside Back
Burg Advertising ----------
Candid Art Photography --------
Center Printing Co., Inc. .- --------
Coronet Model Agency --------
Dawson Company -------------
Dobin Advertising, Inc. -
Donnelly Advertising ----------------
Elliott, E. B. Adv. Co. -----------
Engravers, Inc. __ --- Back
Florida Power & Light Co. --
Floridian Photo-Engraving Co. .
Friedlander, Roland, Bodee ----
Grant Advertising .-----------
Hilcraft Engraving Co.
Hinman Photography ---
Leonard Company -----------
Litho-Arts --- -----
Marschalk & Pratt ------.---
McAskill, Herman & Daley, Inc.
McAskill Publishing Co., Inc. -.
Mercury Lithographing Co. .---
Metro Mat Service, Inc. -------
Miami Colonial Hotel --
Miami Photo-Engraving Co. .---
Miami Post Publishing Co. .- --
Monotype, Inc. -------
National Lithographers, Inc. ---


Perfection, Inc .-..... ----------.-----------
Professional Photographers Guild
Quednau, Henry, Inc. ------
Repro, Inc... --------------
Rex Engraving of Miami, Inc. -....
Rickles, Ray & Company ----_-
Rose Poster Printing _----
Shaffer, Jack -- -------
Spaulding Displays ----
Spire, William M., Inc. ---------
Southern Photoprint Service -------
Tally Embry, Inc. -------------------
Thompson, J. Walter Co.
Inside Front C
TV Guide --------- -----------


Wakes-Silvershein-Wakes,
Inc. --------------_._. .
Wall Street Journal ------...
Webster Outdoor Adv. Co.
Weiss, A. D. Litho. Co. ----
WINZ -- ---------.
Winter, The Hal Co. -
WMIE ----
WQAM ------
Wrightson Typesetting, Inc.


37


. 40
-- 45
.-. 39
---44
----36
----- 47

Cover
------36
-- 44
-- 45
--- 40
----- 46
--36
.-42
------43
Cover
--. 3
--18
--39
--- 8
48
--44
----- 41
----- 44
-- 8
___ 47
----- 46
----45
------41
----47
-16
----18
___48
---16


-46
34
--- 6
_ 48
.42
- 46
48
. 24
-. 49
. 38
__ 43
- 37

over
- 6

,39
_.41
- 43
.-45
__ 32
-- 47
.46
..48
- 49







SHIRT SLEEVES AND SALES CURVES .. For over a decade, we've been in active partnership
with many of Florida's most aggressive industrial and commercialfirms. During those years of rapid,
exciting growth, we've discovered this interesting fact . there is a direct relationship between the
amount of shirt sleeve shown by agency executives and the rate of climb of their clients' sales curves.

Our business is that of CREATING SALES ... by analyzing, advertising, marketing and merchan-
dising. The proper performance of these functions demands Imagination, Research, Ingenuity,
Objectivity, Knowledge, Experience, Enthusiasm, Determination ... and Shirt Sleeves.

The PROOF of our Shirt-Sleeve Theory? The millions of dollars of effective advertising produced
annuail/y l r 23 successful clients by our staff of over 40 (all in shirt sleeves).





jil BISHOPRIC/GR EEN/FtIELDEN
a d v e r t i a i n g
S3361 Southwest 3rd Avenue Miami 45, Florida FRanklin 1-1475


ai/lli acte tied
ntiic na lui.all, r-, oeilii-J


















Fokker F-7, first Pan American Clipper, 1927


Boeing 707, first U.S. jet airliner, 1958


Photographs courtesy of Pan American
World Airways.


It's not always this easy to picture progress!


Has your product or service improved as dramat-
ically as Miami's airlines?
If it has, you have a wonderful advertising story.
If it hasn't, you are faced with a creative chal-
lenge: you must picture your progress as effec-
tively as possible.




MAKERS OFi6~Z PRINTING PLATES


That's where we can help you.
We combine old-time craftsmanship with up-to-
the-minute equipment to insure better printing
plates on every job.
That's why we're Florida's largest and finest
photoengraving plant.



233 Northeast First Street
Miami, Florida
Phone: FRanklin 3-6651


U-




University of Florida Home Page
© 2004 - 2010 University of Florida George A. Smathers Libraries.
All rights reserved.

Acceptable Use, Copyright, and Disclaimer Statement
Last updated October 10, 2010 - - mvs