4 CAMPAIGN HANDBOOK
McCARTHY for PRESIDENT Headquarters
815 17th Street, N.W.
Washington, D.C. 20006
"What is at stake, really, is the future
of the nation. And the people must be
given a chance to judge...This is the
choice that I am taking to the people,
in the primaries and in the selection of
delegates to the Democratic National
Convention. I am in this battle to the
end, until I win or lose."
Senator Eugene McCarthy
TABLE OF CONTENTS
Activity .......... ......10
The Work of the Campaign
Luncheon and Teas........20
Press and Publicity.......21
Organizing a Special
This Handbook was executed
and paid for by McCarthy
supporters in Arlington,
Virginia for the National
Headquarters of McCarthy-
This pamphlet was written to offer some general help
in starting or continuing a campaign. It is of
necessity general detailed help on any of the
aspects of the campaign is available from your State
or National McCarthy-for-President Headquarters.
This is a campaign in the best tradition of the
Democratic Party. Wherever possible the campaign
should use the existing party structure. Contact
the members of the local Democratic Committee first.
Ask them for help and for names of McCarthy supporters.
We are talking about winning the nomination for
Eugene McCarthy at the Democratic National Convention
to be the Party's candidate for President of the
The McCarthy Campaign Organization
Our campaign is organized state by state. There
should be no overlapping of authority in a state,
city, town, ward, precinct, or block. Everyone
should know just what his authority and responsi-
bility include. Once this relationship is establish-
ed and the offices filled by competent people, the
work of the campaign can begin.
Most of the people involved in this campaign are
volunteers. Many such volunteers are experienced
and professional in every sense; they just don't
get paid. These are the people who fill positions
of responsibility throughout the country. This
handbook is not for them they can easily write
their own. This handbook is intended for use with
the new volunteer. 1968 may be their first campaign!
So you want to work for McCarthy?
The first thing you can do is to find out what is happening in your
Is there a McCarthy Headquarters?
If there is, call the committee or go visit the headquarters. You'll
be welcomed with open arms and you'll be working the same day.
If there is not, contact the State McCarthy Headquarters (or write to
National McCarthy Headquarters for information on whom to contact)
and seek their help in starting a local group.
A headquarters is a great asset. It is a focal point for activity.
It calls attention to the campaign. Here are the important things to
look for in locating a Headquarters: It should be:
As inexpensive as possible;
Centrally located and visible (ground floor with
big windows for signs and posters rather than
second floor rear);
With parking facilities for volunteers;
Large enough for volunteer activities, such as
mailing, with some partitioned space for
BUT, it could be in your recreation room.
Have a Headquarters OPENING with hoopla it's good for the volunteers
morale and may get good publicity for the campaign.
Volunteers are an essential ingredient of all successful campaigns.
As Adlai Stevenson once said, "Volunteers may mean the margin of
victory in a campaign that can be won by ringing enough door bells."
In our campaign VOLUNTEERS ARE THE CAMPAIGN. This is not a high-
poaered PR campaign, but a People's campaign.
There is nothing better than a good volunteer. The Volunteer
should always be treated with tender loving care. The campaign
should be taken seriously, but the Headquarters should be a
place that volunteers enjoy visiting. Here are some rules:
1. Be sure that each volunteer has work to do.
2. The atmosphere at headquarters should be friendly. Let
the professionals get campaign ulcers not the volunteers.
Be patient with the new, inexperienced volunteer,
3. Volunteers should be thanked matter-of-factly; it is not
necessary to gush all over them, but everyone likes a nice
4. Working conditions should be as "humane" as possible chairs
to sit on, tables to work on, fans or air-conditioners for
the coming heat, typewriters of recent vintage, and COFFEE
AND SOFT DRINKS READILY AVAILABLE, (With plenty of the latter
it may be possible to dispense with some of the former.)
5. Be sure that everyone who volunteers is asked to help.
Every name should be followed up.
ORGANIZING THE VOLUNTEERS FOR WORK
The key to effective use of volunteers lies in finding one person
with time and ability to serve as Volunteer Coordinator. All
names of active and potential volunteers and all requests for
volunteers to staff an office or for special needs (mass mailings,
rallies, polling, etc.) should be channeled through her. The
volunteer coordinator may be the office manager, or she should
delegate to capable individuals the responsibility for other.
specific jobs which might include:
OFFICE MANAGER. If there is no staff member to man the office
daily, this job can be filled by a volunteer, preferably some-
body who has had experience in organizing and working with
volunteers in the past. The office manager must arrive early,
so that each volunteer can be given a job quickly. Remember,
the volunteer is there because she is concerned and WANTS TO
WORK. Don't waste her time. Where possible, give jobs with a
start and finish "Can you make these 10 phone calls or type
these 10 letters?" A beginning volunteer needs to have a sense
An essential job of the office manager is to keep the work
flowing by anticipating supplies needed for each project, i.e.
envelopes, postage, printed materials, flyers, mimeograph ink,
etc. If the office manager systematizes the daily routine and
writes detailed instructions, she can delegate this job to
other volunteers if she cannot be present each day.
CHIEF PHONER. She should be given the list of active and
potential volunteers which she can divide and distribute to
helpers. The helpers can be obtained from the list itself
or from among her own friends who she knows are supporters.
Women who are confined to their homes because of young children
can be very helpful in phoning.
When the Coordinator receives special requests for volunteers,
she contacts the chief phoner, who relays the request to her
CHIEF TYPIST. Typing skills are always at a premium. If your
office is always in need of a typist, it might be well for the
coordinator to appoint a typing chief who has a master list of
typists available when emergencies arrive. One typist should
always be on hand at headquarters.
DETAIL ARRANGER. Some offices might be able to usea volunteer
who can arrange baby sitting, car pooling and other details to
free more volunteers for active work.
ADDITIONAL SUGGESTIONS 0
1. Card files are usually the most effective way to catalogue
volunteer names. They can be coded or cross-filed. The
Washington Area coordinator has found it useful to code each
card for geographic area, skills, public relations, and
people bank (people who can organize or influence others)
so that the people with special skills can be immediately
identified from a glance at the card.
2. Telephones will feel more comfortable if they have detailed
directions on just what information they are supposed to
obtain. With new phoners a suggested conversation is often
helpful. (see page 19 for further suggestions on telephoning.)
3. The volunteer list grows by word of mouth. Each person called
should be asked to suggest others.
4. We need the help of all volunteers of all ages and temperaments.
The office manager may wish to divide the work into categories
especially suitable for students, the quiet ones, chatterers,
5. The chief phoner is the link between the volunteer coordinator
and the phoning helpers. The coordinator must be kept informed
of pertinent information learned on the phone (who can work,
when they can work, special skills, etc.)
6. It may be useful to have a Training Workshop for Volunteers
who wish to work at the Headquarters. This is certainly not
necessary as the work at Headquarters can be learned by doing.
If you have a large number of volunteers, however, it may
be a better way to handle them. Describe the types of things
that have to be done during the campaign mailing, coding,
carding, research, clipping newspapers, typing, etc. Describe
the way the office is organized and how to do each of these
7. Regular mimeographed newsletter of information is very helpful
in keeping the volunteers informed as to what is happening in
the campaign. It is most important in maintaining an effective
6 HOW TO TRAIN VOLUNTEERS FOR WORK
OUTSIDE OF HEADQUARTERS
A CAMPAIGN WORKSHOP
Through a well-planned workshop, volunteers can become articulate
and effective advocates, well prepared to represent a candidate.
They can also acquire the practical skill necessary to run an
efficient political organization.
Take a look at your local situation. What are the problems or
needs? Is there to be a Primary? Are you having mass meetings
or a county convention to select delegates to your State Convention?
to the National Convention? Is the main assistance you can give
After deciding what your situation is, plan a workshop to train
the volunteers to assist in the jobs that need to be done.
1. If you are having a Primary, plan a Workshop
to train new volunteers to do precinct work.
2. If there is time to deal with the delegates
to the state and national conventions, the
Workshop would be more specialized.
3. If neither of these situations applies, have
a fund-raising Workshop.
Schedule your workshop at a convenient time for the volunteers you
want to train. The location should be as convenient as possible.
If you have a Headquarters, the workshop can be held there. If it
is held in someone's home, be sure the room is large enough and
that there are enough chairs for everyone.
The workshop should talk about Sepator McCarthy, his ideas, goals,
and policy this will give spirit to the workshop. It might help
to have a well-known local figure lead this part of the workshop.
The workshop should be practical. If it is on Precinct Work, have
a blackboard. Do a diagram of a precinct and how it should be
covered. Have mimeographed samples of precinct cards or street
sheets. Above all, have someone who has been very successful in
door-bell-ringing for the discussion leader.
In one case a successful workshop was held on Friday evening for
the background and theory. Saturday morning the same grouw met
with experienced precinct people and went door-bell-ringing to
learn by doing.
There are many, many ways to run a successful workshop. Get help
from your State McCarthy Headquarters or from anyone you know who
has run a good workshop on another subject.
Tea workshops have been used to change interested supporters
into participating volunteers. In some cases they have also
been used as fund-raising activities (e.g. $5 per person to attend).
1. An afternoon tea (or morning coffee) can be held in a
private home. Homes should be chosen for size and their
potential as drawing cards. Volunteers should be involved
in extending invitations, providing refreshments, and serving
as co-hostesses. Every one invited should be encouraged to
2. A speaker should be there to set the general tone of the
meeting mutual concern about issues which brings us
together, importance of volunteers.
3. The local volunteer chairman could give a rundown on the
local campaign and what volunteers can do. It is also
important to relate the local volunteers' activities to
the overall national organization.
4. A question and answer period is very helpful.
5. Literature should be available at the Tea in sufficient
quantities for all.
These three pages (pages 8, 9, 10) are suggestions for volunteers
who are on their own, without a nearby McCarthy Headquarters to
direct their activities. This material can be adapted or used
for situations in your state or in your county as you deem best.
INDIVIDUAL VOLUNTEER ACTIVITIES
YOUR PERSONAL IMPACT on the "submerged" vote:
The importance of the submerged and undecided vote becomes more
evident as the campaign moves on. Citizens are distressed by the war,
by poverty, by crime. They are seeking a man of honor, intelligence,
and integrity to lead them. This is the submerged vote. You, as an
individual volunteer, can reach it.
Find these people and tell them about Eugene McCarthy. The best way
is through PERSONAL CONTACT. Front-page news stories, radio and TV
broadcasts, and pictorial magazine features help; but each worker's
part in convincing others of Gene McCarthy's unique qualities is also
So to make this campaign a success you have to:
Talk and write to your friends and neighbors
Give literature to all who express interest
Most important of all you need to reach outside
your own circle of acquaintances and reach new
I. Read the available material become informed, yourself, on
Gene McCarthy's record and views. Study your state election
and primary laws, so that you can be helpful to your contacts.
Be courteous, friendly, informed, convinced, affirmative.
2. Make phone calls. Use membership lists of organizations to
which you belong,e.g. Labor Unions, Clubs, Alumni groups, etc.
3. Make visits, door-to-door, in your neighborhood or visit some
of your phone contacts. Bring material on Gene McCarthy's
legislative record and background as well as regular campaign
literature, buttons, bumper stickers, etc.
4. When you find an interested voter, involve him in the campaign;
suggest he phone his friends, make visits, etc.
5. In previous campaigns Senator McCarthy has had good results
with his FIVE FOR GENE drive. This is .all you have to do:
Write personal letters to five friends or relatives.
Enclose brochures from McCarthy Headquarters in each letter
Ask each of these correspondents to write a similar letter
to a friend and, after reading the brochure, send it
A typical letter:
I am supporting Senator Eugene McCarthy for President.
I believe he is a man of the highest personal integrity, whom
we can trust fully to handle our domestic and foreign affairs.
He has brought back the traditional spirit of public service
to the contest for the Presidency. We must not miss the op-
portunity his candidacy provides for a renewal of American
I hope you will vote for Gene McCarthy in the primary
on (where applicable).
1. Letters to the Editor You can increase the public's awareness of
Senator McCarthy by writing letters to the editors of the papers and
magazines you read. Make these letters positive; they reflect the
candidate. You may be interested in seeing typical letters on
file at the state McCarthy-for-President Headquarters.
2. Talk Programs nearly every community has a radio "talk" program
during which listeners call in to voice their opinions on a variety
of issues. These popular programs offer a good way to get Gene
McCarthy's views to the public. Your approach may be direct talking
about McCarthy's candidacy or indirect discussing the key issues
on which his views are known: war, poverty, schools, crime, etc.
3. Leave brochures in doctors' and dentists' offices, Men may want
to leave copies in their union halls, commuter trains and lodges.
Women shouldn't forget beauty shops (talk to your beauty operator -
she talks to a lot of people).
4. Write or stamp "McCarthy for President" on every envelope you mail.
It costs about two dollars to have a stamp made.
5. Wear a McCarthy button. Put a McCarthy sticker on your bumper.
GROUP VOLUNTEER ACTIVITIES
1. If there is a primary in your state, inquire at your nearest
McCarthy headquarters to see whether you can help organize or
take part in a doorbell or telephone drive or round up a car
pool to drive voters to the polls:
2. Give a small fund-raising party a tea, a kaffee klatsch, or
a cocktail party. Set the amount to suit the budgets of your
friends and neighbors. Remember that much of the vitality of
this campaign is at the grass roots. Small contributions of
many people are the most important.
3. Give a neighborhood coffee party. Each guest may wish to
contribute, but the main purpose is to acquaint a large number
of voters with Senator McCarthy, his personal integrity, and
his stand on issues. Maybe your friends will want to become
active volunteers. Pick up or send for necessary materials
from your local McCarthy headquarters.
4. Contact the Speaker's Bureau at your State McCarthy Headquarters.
Arrange with them for a speaker to address your women's club,
business association, church or professional group.
Above all ASSOCIATE YOURSELF with an official
McCARTHY FOR PRESIDENT GROUP
1. Your state or local organization
2. Women for McCarthy
Mrs. Field Haviland, Jr., Executive Secretary
Suite 135, Alban Towers, Washington, D. C.
3. Special Professional Groups
(e.g. Scientists and Engineers for McCarthy)
THE WORK OF THE CAMPAIGN
The really basic work of any campaign consists in getting out the
vote in each precinct. Everything else is in preparation for that.
These are the first steps you must take. Adjust them to your
1. Learn the precinct check the area covered, locate the
boundaries. If possible find or make yourself a map of the
2. Get an up to date list of registered voters for the precinct.
(The regular Democratic committeeman should have this information
on index card already.) Lists are available at the Registrar's
office. If your state has registration by party you can
quickly identify the voters. If time is limited work only with
the Democrats. If time and the number of volunteers permit,
all voters should be contacted.
3. Two sets of index cards are necessary one by name (alphabetically),
one by streets. A comparison of the street file against the
criss-cross phone book (the Telephone Company publishes a book
by streets.) will give you the names of unregistered voters in
4. If you have a Primary and have the time to seek new registered
voters, a registration drive can be made by calling the un-
registered voters. Urge those who seem favorable to McCarthy
5. Canvassing should be begun among the registered voters.
Canvassing is a systematic attempt to contact all the voters in
your precinct to:
A. Identify voters who favor the candidacy of Senator
McCarthy in the election.
B. Identify voters who, while neutral, may be persuaded
to favor McCarthy. Leave material, but avoid lengthy
C. Identify negative voters. Quickly thank them and leave.
6. The purpose of canvassing is to identify favorable voters so that
on Primary day (or for the mass meetings or county conventions)
you know the names of those voters you must get to the polls.
They should all be called the day before and reminded to vote.
Check their names off as they vote; those who haven't voted
by early afternoon should be called again. WINNING AN ELECTION
IS SIMPLY GETTING MORE VOTES THAN YOUR OPPONENT. EVERY SINGLE
HINTS ON CANVASSING
Whenever possible the canvassers should attend a Workshop on How to
Canvass. It makes their work much easier (see page 6).
A door-to-door canvass is incomparably more effective than telephoning.
Try to have several canvassers for each election district. Choose
people whenever possible who live in the district. Prepare canvass
cards or street sheets for the canvasser.
Name Tel. No.
Address Apt. No.
Number of registered voters in residence
Registered Dem. Rep. __ Ind. (where applicable)
Date contact made
Result of visit (whether voter was favorable, neutral or
negative plus any other information obtained)
The canvasser should have McCarthy material with him that he can
leave with the voters.
It is often easier for inexperienced volunteers to canvass in teams
of two. The best time to canvass is between 6:30 and 9:30 week-
nights and 11:00 and 3:00 on Saturdays.
At the voter's door the canvasser might begin like this:
"I am John Smith, your neighbor from down the street. I
would like to talk to you about the nomination of the
next Democratic candidate for President." The canvasser
should identify himself quickly as supporting Senator
McCarthy and explain the basic facts concerning the
contest (or Primary) for delegates to the National
Convention. The canvasser should then invite the voter
to ask questions, but should not let himself get involved
in a lengthy discussion.
The canvasser should attempt to elicit the voter's preference.
A leading statement such as "I hope you are planning to support
the candidates pledged to Senator McCarthy" may be sufficient.
Withing the limits of courtesy the canvasser should press for an
answer. Answers or comments should be recorded on the canvass
card. Before leaving, the canvasser should give the voter McCarthy
There should be area captains in charge of a number of election
districts. They should keep in touch on a regular basis with
all the canvassers to encourage them and to record the results
of the canvassing week by week.
Voters will be more willing to talk with canvassers when they are
forewarned of their arrival. Publicity in the newspapers before-
hand helps prepare the way.
A national campaign even one so clearly involving many volunteers -
requires a very large amount of money. Raising money becomes one
of the most important parts of the campaign. For most volunteers
it is the most effective way they can participate in this campaign.
Detailed information on Fund Raising is available from the National
McCarthy Headquarters. This is a summary:
Basic requirements for success:
1. Political fund raisers must be respected members of their
community. They must be representative of both the campaign
organization and the field of prospects to be approached (e.g.
if labor is to be asked for support, labor should be repre-
sented in the Fund-Raising Committee leadership). Potential
contributors must have confidence in the individual who
2. People WILL give money for a political purpose if asked.
The key to successful fund-raising is in the recruitment and
organizing of whose who ask persons who give money themselves
and ask others to give.
3. A reminder: to begin many fund-raising appeals it is necessary
to have some funds immediately available (for postage, etc.).
4. Organization: A fund-raising committee is needed. It should
consist of a chairman and members who are recognized for
their fund-raising ability. A treasurer should be designated
whose name will inspire confidence in the community.
5. For a Fund-Raising Campaign the following are necessary:
A. An up-to-date list of potential contributors.
B. Printed pledge cards with space for necessary
C. A plan for the campaign, organization and time
D. An accurate and full record of contributions and
filing of the report required by law (check with
your local or state Headquarters for detailed
6. Setting the Goal: the fund-raising goal will depend on the
needs of your local campaign as determined by your budget and
the help you hope to give (or get) from the county or state
7. Fund Raising Programs:
A. Dollars for McCarthy conducted like the Dollars
for Democrats drive. Door-to-door solicitation of
B. Special gifts campaign- contact people who are
capable of contributing substantial gifts.
C. Mail appeal direct mail solicitation of funds as
a supplement to personal solicitation. Use supporter
lists or other tested lists so as not to waste postage.
D. Special events dinners, exhibits at county fairs,
auctions, tours and teas, bazaars, movie previews, etc.
8. Public Relations the heart of any fund-raising campaign is
good public relations. Publicity throughout the campaign
stimulates the workers as well as the contributors. (See Press -
9. Recognition for contributors and solicitors during the campaign
special meeting of large contributors and leaders, together with
political leaders and office holders, should be held to keep
contributors and workers informed, to build working relationships,
and simply to thank all concerned
10. Provisions of applicable laws Corporations and trade unions
may not make political contributions. Individuals, partnerships,
and companies not incorporated may contribute. All contributions
must be reported in the name and with the address of the
contributor. Contributions are not deductible on federal or
state income tax returns. Check the Hatch Act for further
restrictions or consult your own legal counsel. Detailed
information available at National McCarthy-for-President
SUGGESTIONS FOR FUND-RAISING EVENTS
Here are some ideas for volunteers to raise money. If you have
a local fund-raising committee, be sure to coordinate your efforts.
1. Schedule a talk contact your state McCarthy speakers bureau
for a speaker. Or invite a well-known speaker on your own.
The speaker should be sufficiently well-known to draw an
2. Tours house tours are always a drawing card.
3. Solicitation in public places. Use attractive college students
with gay collection baskets.
4. Entertainment activities
A. Buy blocks of tickets at a discount to be sold
at a profit for theatre, concert, movie or sports event.
B. Invite well-known entertainers) to perform for a
benefit. If an entertainer will donate his time,
you can make a good deal; but even if you cannot find
such a willing entertainer, a percentage of the
proceeds may net a good sum.
C. Amateur events pet shows, teen-age bands, local
little theatre groups, etc. Admission can be charged
and McCarthy literature distributed.
5. Dinners or teas, Wine and cheese parties, Sherry party. Invite
supporters who will make a contribution.
6. Auctions art auction, either professional or amateur or both.
Second-hand book auction, People auction auction teen-agers
or prominent adults to do babysitting, shopping, grass-cutting, etc.
7. Author party sell copies of a new book at a profit with author
present to autograph them.
8. Rummage sale or raffle.
9. Fashion show.
10. Miscellaneous garden party, square dance, pool party, cruise,
teen-age party, etc.
There are many projects in any campaign that are difficult to
categorize. They can be as applicable to the formal campaign
organization structure as well as to the most impromptu volunteer
group. The following fit into this group. Use them in the way
most applicable to your situation.
(See page 9 for information on Five for Gene and volunteer
Letters to the Editor.)
The Letters to the Editor column in the local paper has a wide
readership. Use them to get our message across.
1. Put one person in charge of handling 'Letters to the Editor".
2. He should get a team of people to begin writing letters on McCarthy
the limits of military power, the problem of the cities, etc.
3. No letter that opposes our candidate should go unanswered.
4. Letters should be representative of as broad a spectrum of the
community as possible. They should reflect many approaches.
If some people are willing to let their names be used, but
unable to compose letters, get several people to help with the
writing, thus maintaining individual flavor.
5. Get students to write their views are refreshing.
6. Try to keep letter on a non-personal, objective level. An
earnest, honest statement, with the ring of conviction, can
draw respect even from those who disagree with its content.
7. Keep the letters coming, and keep them timely.
8. Keep the letters as brief as possible and on only one or two
9. Keep a running inventory of the image that is developing of
Senator McCarthy and take appropriate action to correct any
broad or consistent distortion but do it non-defensively.
10. Respond in the same way to editorials in the local press.
Commend or take issue as indicated.
11. All subjects whether poverty, taxes, crime, the war should
lead to the basic point that working for the nomination of
Gene McCarthy is the most constructive, meaningful, and
fundamentally American way to effect desirable change.
12. Don't forget small newspapers, weeklies, union papers, etc.
The following sample letters to the Editor have been printed in
various newspapers around the country:
From the GLOBE DEMOCRAT, St. Louis, Missouri, December 14, 1967
To the Editor:
I am a life-long Democrat, and I sincerely believe that my party
has consistently through the ages more nearly represented my views.
That is why I have always worked within the party with both physical
and financial support.
The entrance of Senator Eugene McCarthy into the 1.968 Democratic
primaries now affords me the opportunity to continue to work within
my own party. I can only hope that my small support may lead to
some dialogue within the party that will ultimately result in a
change of our foreign policy, particularly as it relates to South-
From Eugene, Oregon
To the Editor:
I would appreciate this chance to speak to the many editorials,
journalists' interpretations, and citizens' questions which have been
raised to this point concerning Senator Eugene J. McCarthy's
campaign for the presidency.
Seldom do we get the opportunity to do something about the major
national problems which concern us deeply. So seldom, in fact, that
it is easy for us to begin to believe that we can have no real effect
on anything our government does or doesn't do about foreign or
domestic issues. We hear from all sides we do not have the information,
understanding or resources to change our country's policies. We now
have the opportunity to do something about our concern over the war
in Vietnam, the deteriorating condition of our cities, and our lack
of confidence in the present administration to solve these critical
We are so familiar with the bland platitudes of smiling personalities
seeking election to the presidency that we are more than a little
surprised when a man shows more concern about his country and its
people than about his own personal ambitions. Senator McCarthy's
leadership and conviction challenge each of us to make such phrases
as "free men in a free society" something more than dim echoes from
our high school textbooks.
Some of us are organizing to help this man become the Democratic
presidential candidate in 1968. We urge each of you to consider
your responsibilities and Senator McCarthy's position. We call for
your personal support for our effort and we will make Gene McCarthy
President of the United States.
From THE BOSTON GLOBE, November 27, 1967
To the Editor:
An ever-increasing number of Americans see in Senator Eugene McCarthy
a leader around whom they can rally in opposing the war in Vietnam
and returning our energies and resources to the vast problems in our
own country which desperately need attention.
Senator McCarthy has said, "There comes a point where you can't let
people be denied a voice in democracy. If you do, you can be pushed
into complete ineffectiveness or utter surrender. They were pushing
us all too far. Someone had to stand up against them."
I strongly urge all Americans interested in Senator McCarthy's
effort to give him their encouragement and support.
From THE POST, Bridgeport, Connecticut, December 5, 1967
To the Editor:
Senator Eugene McCarthy, disagreeing with President Johnson and the
administration on the life and death issue of Vietnam, has taken the
positive, high road of politics, A sincere and concerned man, he
offered himself as a Democratic alternative to President Johnson
in a dignified, low-key manner in the best traditions of American
During the months ahead, Senator McCarthy, an articulate politician
and accomplished scholar, will present his cool, reasoned arguments
for peace in Vietnam and order in the United States to the American
people. Loyal dissenters now have a champion to rally around.
There is no longer any need to demonstrate in the streets or to
march on the Pentagon. The voters, young, middle-aged, and old, in
four and possibly six states will have an opportunity to hear the
debate out and, making their judgments, can march to the ballot boxes.
There they will record their decision...peace or more war.
What about Connecticut? We have no direct presidential primary, but
those of us in the Democratic party who oppose administration policy
can work now for McCarthy delegates at the town level...We have a
solemn obligation to organize and run slates of McCarthy delegates
in town primaries. Now at last rank and file Democrats have an
opportunity to break away from a stagnant, hackneyed, boss-controlled
system. We can offer a confrontation at the people level.
The telephone is a valuable piece of equipment in a campaign.
Use it well, and it will bring good results.
If you have two or three phones (separate numbers) in your head-
quarters, keep them busy in the evenings between 7 and 9:30 p.m.
Have volunteers come in the evening to phone between these hours.
Another possibility is to ask a friendly lawyer to use his office
between these hours (lawyers usually have several phones). If
necessary you can offer to pay the cost of the extra calls it is
much less expensive than having several phones installed.
Proper uses of phone campaigns:
1. A registration drive can be done well through phoning. Call
the non-registered voters and urge them to register in time to
vote in the primary or convention for McCarthy.
2. Call for volunteers or canvassers. Call lists of possible
supporters asking them to do volunteer work at the headquarters
or to canvass ten of their neighbors for McCarthy. It is
essential that all this kind of work be coordinated with the
Volunteer Coordinator or the Chief Canvasser.
3. Don't use the phone for canvassing unless door-to-door canvass-
ing is impossible. It can be used to get out the vote of
those voters identified through door-to-door canvassing.
Things to remember in phoning:
1. Decide upon the purpose of the phone call beforehand.
2. Write out a typical message. Always identify yourself and
the organization for whom you are calling. Be brief; mention
Senator McCarthy's name at least twice. Be positive, ask for
help, and have them specify what they would like to do.
3. Try your phone call out and make necessary changes.
4. Keep accurate records of phone calls. Follow up if you
-- promised to send something, be sure to do so.
5. Be prepared with information on local events. Mention the
coming coffee, luncheon, or workshop if the voter seems
C. LUNCHEON and TEAS
Luncheons and Teas have been discussed elsewhere in this handbook
(see Tea-Workshops, page 7).
Luncheons and Teas have been used in a number of places for a
different purpose and as such are listed here under Special Projects.
Women for McCarthy luncheons were held in Wisconsin, for example,
with Mrs. McCarthy as guest of honor and speaker. The plan for these
luncheons can be adapted in your area with a substitute attraction.
The object of these luncheons is to attract non-political women.
The luncheon would be a rather elegant affair, held at an attractive
place, an event to tempt a woman to wear her new spring outfit and
The chairman and the committee for such a luncheon should be persons
not generally connected with politics. They should be women prominent
in social and civic affairs, not too political, not readily identi-
fiable with partisan politics. An ideal chairman would be a prominent
local leader who could be quoted as saying that she is "not ordinarily
active in this type of thing" but that "the candidacy of Senator
McCarthy is of very great importance to the country" and that "women
have to get out and show how much this effort means to women."
The chairman also has to be someone who has organizational ability
and enough of her own contacts to rally around her a group of
women who really will work, since politically active women should
not be diverted from their tasks. One advantage of this operation
is that the women we want to involve know precisely how to give
an elegant luncheon.
A prominent speaker should be asked to speak on behalf of Senator
McCarthy. The result of this will be that perhaps 50 to 100 women
who might never be contacted otherwise will get the "message".
Publicity in the Women's section of the local newspaper should
Material should be available for luncheon guests. Have tables
available where women can sign up for volunteer work.
Since the luncheon is not to make money, keep the price. attractive
enough not to discourage people from coming, but high enough to
cover expenses. a -.
PRESS and PUBLICITY
Good coverage in the local newspaper is priceless. One of the most
important jobs of this campaign is the one dealing with the press.
Finding a really capable person to be Press Secretary is essential
to the campaign.
There are usually several publications available to volunteers for
use in publicizing events and issues: large metropolitan dailies,
local and weekly suburban newspapers, handouts, club newsletters,
school publications, business house organs.
The press secretary needs to know:
1. Deadlines for all the papers. For weeklies it is good to find
out the slow days (usually the day or two after publication) and
therefore good days to bring in stories.
2. The papers' policies on photographs. Many papers will use a
glossy given to them when they won't use a story. Good volunteer
photographers should be utilized. (It is particularly good
to publicize workshops or luncheons by sending in photographs
of prominent local people involved.)
3. Get to know the reporters or stringers who are assigned to cover
the campaign. Ask them questions about what kind of press
release interests them.
4. Make your press releases short, to the point, and topical. Don't
editorialize in a press release. Always give the name of the
press secretary and at least two numbers where he can be reached
on every release.
5. Send in the release in plenty of time. You can decide when you
want the story released, and the paper will honor this. Simply
type, e.g. "For released, Wednesday, March 20 A.M' on the top.
6. Don't play favorites with the newspapers. Vary your release
time, so as to give the morning and afternoon papers each a
chance for first crack.
TV and RADIO
Use your local radio stations find out what programs could be
useful. Many stations carry local news shows that are happy to
carry releases about local affairs. Many have facilities for
taping interviews to be carried on news programs, etc.
Find out who is in charge; talk to him about the needs of the
show; what kind of material they want; etc.
Talk Shows a volunteer committee can monitor programs and
arrange to have pro-McCarthy people phone in. Topics to be dis-
cussed are often announced in advance. (see page 9)
Interview programs many local stations conduct daytime inter-
view shows. The press secretary should contact stations and
try to arrange appearances of prominent local people to discuss
a McCarthy benefit or other fund-raising event. These programs
sometimes have film coverage of local events that are of some
If a prominent McCarthy supporter is to be in town, arrange to
have him appear on the interview program.
With both newspapers and radio you need to:
1. Make a survey of what is available in your area.
2. Find out who is in charge of the coverage.
3. Find out the time that material is needed.
4. Get the material to them on time. The material should be
neatly typed; the information should be correct and the
5. If you follow these rules you should get good coverage in your
local paper and on your local radio and TV stations.
ORGANIZING A SPECIAL INTEREST GROUP !
It is often very effective to work through special interest groups.
There are many interests or common background that hold people
together. A member of the group is often the most effective person
in opinion forming. Here is how a group can be organized:
1. Outline the type of special interest organization needed or
wanted. Realistically, this is often determined by who is
available. The fact that a very prominent scientist is an
enthusiastic supporter makes the formation of a Scientist for
McCarthy group an obvious and easy task.
2. You may decide to form a particular group because of the
necessity and importance of having that particular group (e.g.
Labor for McCarthy) or because a good volunteer belongs to
such an organization (e.g. Bird Watchers for McCarthy) or
because it is a way to get non-political people involved in
the campaign (e.g. Mothers for McCarthy). Here is what you
do for each case:
for example ...
The Special LABOR FOR BIRD WATCHERS MOTHERS FOR
Interest Group McCARTHY FOR McCARTHY McCARTHY
Find a leader Find a prominent You already You must have
union member who have your at least a
supports McCarthy man. few hundred
the more ex- to choose from
perienced in both among your
his field and in volunteers.
politics the better
Define the job
that needs to
1. Influencing Get other union Get other bird- Use PTA lists,
other members members to sign the watchers to sign Get list of
write a strong letter with you, the letter. Send current High
letter support- Send to union mem- out to names you School grad-
ing McCarthy and bership list. have gathered uates. Their
stressing what from membership mothers are
he can do for lists, club lists, very concerned
your group, etc. about the war.
2. Fund raising Send letter about Send letter to Have a good
from members a family picnic bird-watchers speaker on
send letters for union members announcing a peace.
asking for to raise money or raffle of an
money or announ- to hear a McCarthy Audobon print
cing a fund- speaker, to raise money.
3. Use member- Union members are Volunteers would The main
ship list to often experienced not be the purpose purpose of
get volunteers and will be very of this group this group
for work in the valuable volunteers, would be to
campaign, serve as a
3. Establish feed-back new volunteers who come in, write or phone
can often be successfully channelled in to their appropriate
special interest group. If, in talking with a volunteer, you
find that she is a teacher or a member of the local Historical
Society, she might be directed to a Teachers for McCarthy group
or asked to draft a letter to be sent to the members of the
4. Besides setting up a special interest group (e.g. Scientists
and Engineers for McCarthy), there are many other groups
that can be appealed to for support with a specialized letter.
The letter should be written by someone from the organization;
the actual production can be a group effort.
A. There are some groups or organizations that will not
or cannot take part in partisan politics, yet play
a substantial part in the life of the community,
e.g. local civic associations, the League of Women
Voters, the Junior Chamber of Commerce, etc.
B. A specialized letter written with the interest of
the particular group in mind can be very effective -
e.g. a letter on the Senator's interest in the
control of air and water pollution to the civic
federation; the Senator's campaign as an example
of democracy in action to the League of Women
Voters; the Senator's interest in the small business-
man to the Junior Chamber of Commerce.
The purpose of these letters is not to start an organization but
simply to give information about our candidate and to seek their
WCMEN FOR McCARTHY is a very special "special interest"
group. It serves as an integral part of the campaign.
Each state organization will establish a Women for
McCarthy group. For information, write to:
Mrs. Field Haviland, Jr.,
Executive Secretary, Women for McCarthy,
Suite 135, Alban Towers, Washington, D. C.