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Title: Wildfires and tourist behaviors in Florida
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Permanent Link: http://ufdc.ufl.edu/UF00088994/00001
 Material Information
Title: Wildfires and tourist behaviors in Florida
Physical Description: Book
Language: English
Creator: Center for Tourism Research and Development, University of Florida
Publisher: Center for Tourism Research and Development, University of Florida
Place of Publication: Gainesville, Fla.
Publication Date: 2003
 Subjects
Subject: University of Florida.   ( lcsh )
Spatial Coverage: North America -- United States of America -- Florida
 Record Information
Bibliographic ID: UF00088994
Volume ID: VID00001
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved, Board of Trustees of the University of Florida

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Table of Contents
    Title Page
        Title Page
    Executive summary
        Page 1
Full Text







WILDFIRES AND TOURIST BEHAVIORS IN FLORIDA


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CENTER FOR
TOURISM RESEARCH
AND DEVELOPMENT


Executive Summary



By



Center for Tourism Research & Development
Department of Tourism, Recreation and Sport Management
University of Florida
P.O. Box 118208
Gainesville, FL 32611, USA
(352) 392-3992 (phone)
(352) 392 7588 (fax)


Executive Summary

Submitted to:


USDA Forest Service
Pacific Southwest Research Station
4955 Canyon Crest Drive
Riverside, CA 92507


March 2003










Wildfires and Tourist Behaviors in Florida

Executive Summary

Wildfires can pose a serious threat to tourism, a main economic engine in virtually all states. A
representative sample of 771 tourists (66% response rate) to Florida counties that had a recent wildfire
and received fire suppression funds completed a mailback survey that assessed their perception of risk,
attitudes and knowledge towards wildfire, and behavioral changes due to them. In general, wildfires have
had a minimal impact on past Florida trips and most feel there is little risk for future trips. Although 61%
agreed that wildfires were a factor in evaluating travel destination, 70% also reported that they would not
let wildfires keep them from traveling to their final destination in Florida. Florida tourists varied in their
knowledge about and understanding of the role of fire in Florida's landscape. Two-thirds of the tourists
knew what a prescribed fire is, but only 25% thought the natural areas in Florida should be burned
periodically. Other questions revealed that three situations would result in substantial alteration (cancel or
change destinations) to their trip by about half of the tourists. These were the presence of high fire danger
conditions; reported health problems from smoke and ash, and the spread of fire to a nearby vacation
region. The report further discusses the implications for these and other findings for land management
decisions, tourism promotion and communications in general.




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