.- t -*1

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WHEN

WHERE

FOR WBOM





BY WHOM




OBJECTIVE


ARRANGEIME



NOTE





COURSE
CONTENT


SHORT COURSE I-IKETING

April 13 16 inclusive, 1982

Brooklyn Training Centre, Christiana, II IRDP/MOA

Persons responsible for economic viability of community and
small enterprise projects which produce goods or provide
services to generate income and employment:
planners, managers, supervisors, salespersons, marketing officers

Ministry of Agriculture, Integrated Rural Development Project,
Christiana. Trainer: Marketing Consultant to the
Agro-Craft Component, Maryanne Dulansey, Consultants in Developme

iS To provide the knowledge and skills needed to

(1) match products to markets;
(2) plan and execute small business projects which
-- generate income for the producers
-- secure steadily expanding markets for products
-- evolve into viable, independent businesses.

;NIS Contact Ms. Levenia Hines, II IRDP Training Officer, 964-2242

for information on places available and expenses.

Participants should bring samples of three products

being developed or marketed, with information on

production costs and capacity.

(Tentative: to be modified during the course to suit participant

DEFINITIONS: Product, Market, Producer, Consumer,
Market Segment, Yiarket Channel, Competition,
Price for Quality, Ease of Transaction,
Use and Functionality
Bow a Product Gets from the Producer to the Market
The Need for Matching the Product to the Market
Characteristics of a Product
Market Segmentation and Targeting
Bow to Conduct Market Research
How to Use Mrarket Information
What to Do about Competition
Strategies for Developing a Steadily Expanding Market
Common Problems and How to Avoid Them


ANNEX 10


Q
/




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(1Qa


SHORT COURSE


WHEN


FOR
WHOJi


lvANAGEIENT OF SivALL AGRO-CRAFT ENTERPRISES


April 26 30 inclusive, 1982

Brooklyn Training Centre, Christiana, II IRDP/MYLOA

Persons responsible for organising, supervising, and
managing small production groups in agriculture and
crafts.


BY WHOM Mivnistry of Agriculture, Integrated Rural Development
Project, Christiana.
Trainer: Marketing Consultant to the Agro-craft
Component,
Maryanne Dulansey, COnsultants in Development

OBJECTIVE To enable participants to set up and maintain simple
and effective systems for the control of small
scale production of agricultural and craft products*

ARRANGE- Contact MIs. Levenia Hines, II IRDP Training Officer
MENTS 964-2242 for information on places available and expenses.

NOTE: Participants should come prepared to describe the
systems currently in use, and should bring with them,
samples of record-keeping forms, including sales slip,
ledgers, inventory sheets, catalogs, etc.

COURSE (Tentative : to be modified during the course to suit
CONTENT participants)


MANAGEMIVENT INFORMATION


What do we want to control and why?
What information is currently being collected?
What information is needed? How will it be used?By whom?
How and by whom should it be collected, stored and
retrieved?
Any special information required for our products/markets?
How much will-it cost? What is the benefit?
Making choices and planning for the future,

RAW .itATERIfALS (collection, purchase, storage, handling)
LABOUR (organization of production, costing)
OTHER PRODUCTION COSTS
FINISHED PRODUCTS ( description, numbering, specifications,
quality control)
STORAGE (inventory control,loss)
PALES (orders, invoices, terms of payment, followup)
TRANSPORTATION (cost and time involved; who pays?)
MARKET RESPONSE
CASH FLOW (projecting and monitoring income and expanse)




corrected coyD


COURSE LIST
Marketing for Small Craft Enterprisee
April 13-16/ Brooklyn -raining Centre
II IRDP

Handicraft Centre-Sedbergh (II IRDP)
1. Muriel Green-Wright, Supervisor
2. Amy V. Reid, Instructor
3. Hyacinth Hutchinson, Staff
4. Mable Nelson, Staff


MOA


Address
Christiana P.O.
n


District


Home Extension Officers-II IRDP


Beverley Bennett, Sr. Officer
Novelette McPherson, Sr. Officer
Murlean Bryan, Officer (T8)
Sonia J. Campbell, Officer (P10)
Irene Robinson, Officer (T5)
Jacynth Smith, Officer (P8)
Althea Tomlinson, Officer (T7)
Sbirley J. Vernon, Officer (P6)
lieth Watson, Officer (P2)
m:neth Williams, Officer (T2)
arren Channer, Office Assistant


Kellits P.O.
Christiana P.O.
Christiana P.O.
St. Elizabeth P.O.
Christiana P.O.
Crofts Hill P.O.
Christiana P.O.
Leeds P.H.
Sandy River P.O.
Wild Cane P.O.
Christiana P.O.


Pindars
Two Meeting-
Moravia
Rock River
Bronte
Georges Hil'
Spaldings
Crofts Hill
Sandy River
White Sands


Homemakere/II IRDP
16. Nerine Bryce
17. Evadne Cameron
18. Susan Pennant
19. Cynthia Thomas


Crofts Hill P.O.
Seven Ground, Kellits P.O.
Coxswain P.O.
Coxswain P.O.


Rural Farm Famiiy Development/MOA


20.
21.
22.


Wilhel Laurence, Acting Regional Officer Mandeville
Vivia Clarke, Officer Manchester L.A.
Burthlyn Powell, Officer St. Elizabeth L.A.


Things Jamaican
23. Sonia Gallimore, Training and Cottage
Craft Co-ordinator
24. (Mr.) Alma Chambers, Things Jamaican


Social Development Commission
25. Grace Campbell
25. Elsa Grant
27. Vada Walters

Peace Cors.
28. Lisa B. Kolber, BE/WID Unit
29. Harriet Vosseler, HE/WID Unit

30. Norma Rowe, Bammies


Tnings Jamaican, Ltd.
Box 60, Kingston 14
Fullerswood Arlington PA
St. Elizabeth


Devon P.O.
Blue Mountain P.A.
Chudleigh, Walderston P.O.



Christiana P.O.
Christiana P.O.

Santa Cruz P.O.
St. Elizabeth


Visitors
Lee Einn Visual Arts Co-ordinator, Jamaica Cultural Development
5 Phoenix Ave., Kingston 10
Claire Burke, Crafts teacher, Steths
Lynn Grosz, Researcher, Mlandeville -.0.
Gerald Lenonius, Craft Instructor, Kendal, Shooters Hill P.O.


'ar-..ar.ne Drulansey, Consultants In Development, 2130 P St., N.W.,
Suite 803, Washington, D.C. 20037, U.S.A.
:T.- revy Consultant, 7215 Wirdscr L.tne, Hyattsville, Md. 2C782, U.S.,
r-:, %. Lewis, Consultant, 3512 Porter St., KN.., Washington, D.C.
20016


5.
6.
7.
8.
9.
10.
11.
12.
15.

1


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