.- t -*1
SHORT COURSE I-IKETING
April 13 16 inclusive, 1982
Brooklyn Training Centre, Christiana, II IRDP/MOA
Persons responsible for economic viability of community and
small enterprise projects which produce goods or provide
services to generate income and employment:
planners, managers, supervisors, salespersons, marketing officers
Ministry of Agriculture, Integrated Rural Development Project,
Christiana. Trainer: Marketing Consultant to the
Agro-Craft Component, Maryanne Dulansey, Consultants in Developme
iS To provide the knowledge and skills needed to
(1) match products to markets;
(2) plan and execute small business projects which
-- generate income for the producers
-- secure steadily expanding markets for products
-- evolve into viable, independent businesses.
;NIS Contact Ms. Levenia Hines, II IRDP Training Officer, 964-2242
for information on places available and expenses.
Participants should bring samples of three products
being developed or marketed, with information on
production costs and capacity.
(Tentative: to be modified during the course to suit participant
DEFINITIONS: Product, Market, Producer, Consumer,
Market Segment, Yiarket Channel, Competition,
Price for Quality, Ease of Transaction,
Use and Functionality
Bow a Product Gets from the Producer to the Market
The Need for Matching the Product to the Market
Characteristics of a Product
Market Segmentation and Targeting
Bow to Conduct Market Research
How to Use Mrarket Information
What to Do about Competition
Strategies for Developing a Steadily Expanding Market
Common Problems and How to Avoid Them
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lvANAGEIENT OF SivALL AGRO-CRAFT ENTERPRISES
April 26 30 inclusive, 1982
Brooklyn Training Centre, Christiana, II IRDP/MYLOA
Persons responsible for organising, supervising, and
managing small production groups in agriculture and
BY WHOM Mivnistry of Agriculture, Integrated Rural Development
Trainer: Marketing Consultant to the Agro-craft
Maryanne Dulansey, COnsultants in Development
OBJECTIVE To enable participants to set up and maintain simple
and effective systems for the control of small
scale production of agricultural and craft products*
ARRANGE- Contact MIs. Levenia Hines, II IRDP Training Officer
MENTS 964-2242 for information on places available and expenses.
NOTE: Participants should come prepared to describe the
systems currently in use, and should bring with them,
samples of record-keeping forms, including sales slip,
ledgers, inventory sheets, catalogs, etc.
COURSE (Tentative : to be modified during the course to suit
What do we want to control and why?
What information is currently being collected?
What information is needed? How will it be used?By whom?
How and by whom should it be collected, stored and
Any special information required for our products/markets?
How much will-it cost? What is the benefit?
Making choices and planning for the future,
RAW .itATERIfALS (collection, purchase, storage, handling)
LABOUR (organization of production, costing)
OTHER PRODUCTION COSTS
FINISHED PRODUCTS ( description, numbering, specifications,
STORAGE (inventory control,loss)
PALES (orders, invoices, terms of payment, followup)
TRANSPORTATION (cost and time involved; who pays?)
CASH FLOW (projecting and monitoring income and expanse)
Marketing for Small Craft Enterprisee
April 13-16/ Brooklyn -raining Centre
Handicraft Centre-Sedbergh (II IRDP)
1. Muriel Green-Wright, Supervisor
2. Amy V. Reid, Instructor
3. Hyacinth Hutchinson, Staff
4. Mable Nelson, Staff
Home Extension Officers-II IRDP
Beverley Bennett, Sr. Officer
Novelette McPherson, Sr. Officer
Murlean Bryan, Officer (T8)
Sonia J. Campbell, Officer (P10)
Irene Robinson, Officer (T5)
Jacynth Smith, Officer (P8)
Althea Tomlinson, Officer (T7)
Sbirley J. Vernon, Officer (P6)
lieth Watson, Officer (P2)
m:neth Williams, Officer (T2)
arren Channer, Office Assistant
St. Elizabeth P.O.
Crofts Hill P.O.
Sandy River P.O.
Wild Cane P.O.
16. Nerine Bryce
17. Evadne Cameron
18. Susan Pennant
19. Cynthia Thomas
Crofts Hill P.O.
Seven Ground, Kellits P.O.
Rural Farm Famiiy Development/MOA
Wilhel Laurence, Acting Regional Officer Mandeville
Vivia Clarke, Officer Manchester L.A.
Burthlyn Powell, Officer St. Elizabeth L.A.
23. Sonia Gallimore, Training and Cottage
24. (Mr.) Alma Chambers, Things Jamaican
Social Development Commission
25. Grace Campbell
25. Elsa Grant
27. Vada Walters
28. Lisa B. Kolber, BE/WID Unit
29. Harriet Vosseler, HE/WID Unit
30. Norma Rowe, Bammies
Tnings Jamaican, Ltd.
Box 60, Kingston 14
Fullerswood Arlington PA
Blue Mountain P.A.
Chudleigh, Walderston P.O.
Santa Cruz P.O.
Lee Einn Visual Arts Co-ordinator, Jamaica Cultural Development
5 Phoenix Ave., Kingston 10
Claire Burke, Crafts teacher, Steths
Lynn Grosz, Researcher, Mlandeville -.0.
Gerald Lenonius, Craft Instructor, Kendal, Shooters Hill P.O.
'ar-..ar.ne Drulansey, Consultants In Development, 2130 P St., N.W.,
Suite 803, Washington, D.C. 20037, U.S.A.
:T.- revy Consultant, 7215 Wirdscr L.tne, Hyattsville, Md. 2C782, U.S.,
r-:, %. Lewis, Consultant, 3512 Porter St., KN.., Washington, D.C.