Letter from Sharon Rockefeller
 Front Cover
 Why there's a Womens' Campaign...
 Behind the scenes of a WCF success...
 The lessons of one campaign
 Some well-known people
 Back Cover

Title: Women's Campaign Fund brochure, 1980
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00086895/00001
 Material Information
Title: Women's Campaign Fund brochure, 1980
Physical Description: Book
Creator: Rockefeller, Sharon Percy
 Record Information
Bibliographic ID: UF00086895
Volume ID: VID00001
Source Institution: University of Florida
Rights Management: All rights reserved by the source institution and holding location.

Table of Contents
    Letter from Sharon Rockefeller
        Page 1
    Front Cover
        Page 2
    Why there's a Womens' Campaign Fund
        Page 3
        Page 4
    Behind the scenes of a WCF success story
        Page 5
        Page 6
        Page 7
        Page 8
    The lessons of one campaign
        Page 9
        Page 10
        Page 11
    Some well-known people
        Page 12
        Page 13
    Back Cover
        Page 14
Full Text


Dear Friendc

Women aren't the better half- in government, they're
the missing half. Consider these facts:
Of the 435 members of the U.S. House of Representar
tives, only 16 are women
Only 1 woman serves in the 100-member U.S. Senate.
Only 2 of our nation's 50 Governors are women.
Nationally, women hold fewer than 10 percent of all
elective offices.
After 200 years of debate over equality, public office
remains the fortress of inequality To put it another way...
Men run America.
There is something you can do to open up America's
political decision-making process to women. You can
support the work of the WOMEN'S CAMPAIGN FUND.
WCF is the only national organization devoted exclu-
sively to helping elect qualified women of both parties to
public office. In the past six years, WCF has helped scores
of talented women win difficult elections.
This year- 1980- our task is greater than ever. Women
candidates from every part of the country are depending on
us for financial assistance.
We, in turn, are depending on you
Please take a moment to read about the Women's
Campaign mud. Then send WCF a check for $25, or more if
you can. And put it in the mail today.
We're counting on you
For the WCF Board,

Sharon Percy Rockefeller

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U.S. Population
U.S. Senators
U.S. Representatives
Lt. Governors
State Senators
State Representatives
County Officials
Mayors and Councilors
School Board Members

(Figures compiled by the
National Women's Education Fund
and the Center for the American Woman
in Politics.)




ce'WFfimrstbe a

wdve helped 59w en

finish first.

Early in 1974, a
woman named Maya
Miller ran for the U.S.
Senate from Nevada. Al-
though she had strong
credentials for that job,
Maya ran into a brick
wall when she tried to
raise money in Washing-
ton Maya Miller and her
staff found that many
potential donors viewed
her not as a candidate or
a future Senator -but
only as a woman.
Looking around the
country, we found that
women in other states
were subjected to the
same kind of treatment,
with the same devastating
results. Qualified women
candidates simply were
not taken seriously.
And that's where we
came in Since 1974, we've
put tens of thousands of
dollars into women's
campaign coffers. And
we've put some of the
best political consultants
in America pollsters,
media advisors, and fund-
raising experts into
their campaign head-

The results have been
impressive: In less than six
years, we have helped elect
59 women to public office.
While we've come a long
way in a short time, we
still have a long way to
go. Your support today
will help WCF take a
giant step forward in
1980- sending scores of
qualified women to state
capitals and Capitol Hill.

The Women's Campaign Fund
assists women candidates who:
1. Take progressive stands an
maJor issues
2. Have a chance to win
3. Need WCF help

Behind the scenes of
aWC success story.

Can women candidates
overcome the obstacles
placed in their path?
Congresswoman Ger-
aldine Ferraro of New
York will tell you, "Abso-
lutely yes."
In 1978, she upset a
party-endorsed candidate
in athree-way Democratic
primary, and went on to
capture 54 percent of the

vote inthe hotly-contested
general election.
In the beginning, "No-
body believed in her,
except a few enlightened
souls like the Women's
Campaign Fund," recalls
Ferraro's campaign man-
ager Carmine Parisi.
"Women running for
office have a tough time
raising money," Ferraro

told WF. "Your $6,000
and your fundraising ad-
vice were critical.
"The WCF was in con-
stant communication
with us and helped us
plug into other sources
of good money. Many
candidates don't know
which labor and corpo
rate groups might be
helpful. The Women's
Campaign Fund was able
to answer those ques-
tions for us."
Since we helped her win
office, Representative
Ferraro has been an ac-
tive proponent of Social
Security reform and the
employment of displaced
homemakers. And an
active proponent of WCF.
She knows that what
we did for her we have to
do for many other women
in 1980: Provide them
with encouragement, ex-
pertise and, above all,

Our wnnDrs

every level od

Nancy Kassebaum
Running a campaign
that Time magazine called
"strong-spirited and re-
freshingly frank," Repub-
lican Nancy Landon
Kassebaum was elected
to the U.S. Senate from
Kansas in 1978.
She told us: "Your
money was important and
your endorsement was
critical. It added credibil-
ity to my effort and in-
creased my chances
of winning."

Patricia Schroeder
Although she was out-
spent 2 to 1, Congress-
woman Pat Schroeder was
re-elected to a fourth
term in 1978. The
Colorado Democrat won a
solid victory without
abandoning her convic-
tions on controversial
issues such as freedom
of choice and the ERA
"Even as incumbents,
women running for office
find themselves at a
severe financial disadvan-
tage," she said. "In all
three of my races for re-
election, WCF has been at
my side, providing criti-
cal assistance."

Dianne Feinstein.
In November, 1979,with
the aid of WCF, interim-
mayor Dianne Feinstein,
toppedthe field of primary
candidates, then captured
53 percent of the vote in
the December election to
become the first elected
woman mayor of San
"Many national candi-
date assistance groups
don't get involved in city
elections," Mayor Fein-
stein noted. "Fortunately
for me and others, WCF
recognizes the need for
women to succeed at all
levels of government."

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Olympia Snowe
In 1978, a 30-year
old GOP State Senator
named Olympia Snowe
won a seat in the U.S.
House from the state of
Maine by capturing 55
percent of the vote in the
general election.
"Equal in importance to
your monetary contribu-
tion was your moral sup-
port. To know that I could
rely upon the people at
the Women's Campaign
Fund for advice, counsel,
and encouragement
meant as much as your

Diane Watson
"The under-representa-
tion of minority women
is particularly serious,"
says Diane Watson, the
first black woman and
second woman elected to
the California Senate.
"Most women candi-
dates have few resources
to draw on for their cam-
paigns, and minority
women have fewer still.
The Women's Campaign
Fund serves a much-
needed purpose by add-
ing greatly to these

State &* Local Offices
Because experience in
state and local govern-
ment often provides
women with credentials
for higher office, the
Women's Campaign Fund
maintains an active and
separate state and local
office program. Its aim is
to enlarge the pool of
qualified women candi-
dates from which can-
didates for state-wide and
federal office are drawn.
The program also pays
immediate dividends on
issues of concern to WCF.
In 1978, WCF was in-
volved in many state legis-
lative races, winning
key votes for the ratificar
tion of the Equal Rights
Amendment and for other
important issues.
Although the number
of women serving in state
legislative posts has
doubled in the last decade,
women still hold fewer
than 11 percent of these
seats. Therefore, in 1980
WCF will expand its efforts
in state capitals, making
an investment that will pay
dividends on Capitol Hill
in years to come.
State and local candidates are supported through a
separate, segregated fund.

It's no secret that sub-
stantial sums of money
are required to wage a
successful campaign for
state or federal office.
Less well-known, how-
ever, is the extent to
which women candidates
have been shortchanged
in the fundraising
For years, self-styled
political "pros" have
scoffed at the potential
appeal of women seeking
office. Women have been
viewed as improbable
candidates and probable
The Women's Campaign
Fund is meeting this
problem head-on

We've spent the past
six years boosting candi-
dates turned away by
traditional donors. And
in one race after another,
our contributions have
convinced individuals and
organizations to open
their checkbooks to qual-
ified womeLn

Recognizing that WCF
support frequently un-
locks other doors, we aim
our assistance at the early
stages of a campaign. We
realize the sooner a can-
didate begins raising
money, the easier it be-
comes to quiet the doubt-
ers and gain the visibility
necessary to get elected.
Old nyths die hard. But
with your help, we'll bury
the notion that women
candidates can't find
enough funding to win

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The lessmas
of 0De campaign.

In 1978, Susan En-
geleiter decided to run for
Congress in the 9th dis-
trict of Wisconsin Her
campaign was based on
her formidable record in
the state legislature
where she championed
consumer protection and
helped reform the state's
rape and divorce laws.
Her problem was that
not enough people in the
9th Cogressional District
knew enough about her or
her record She urgently
needed to by television
time to air her record
and her name.

That TV cost $20,000,
which was $20,000
Engeleiter didn't have
and couldn't raise. The
Women's Campaign Fund
gave her maj or support -
$5,000 worth and
brought her to the brink
of victory.

But the brink was as
far as she got.
When the ballots were
counted, she lost the
primary. By 589 votes.
With a little more help
from other sources, Susan
be Congresswoman
Engeleiter today.
We think one of those
sources is yu With your
support in 1980, we'll do
our best to make sure
qualified women like
Susan Engeleiter don't
have to learn too many
lessons the hard way.



q #
- ____________ -

mi=SOing inCoigCasr.
And it shcws.

Some people wonder if
it really matters that only
4 percent of Congress is
made up of women.
It matters.
It matters ifyouwantto
eliminate sex bias in our
Social Security system.
Or provide pregnancy
benefits. Or permit or
deny abortions.
It also matters on
issues where the under-
representation of women

is less obvious on
energy policy, anti-
inflation measures,
health care, the military
On these issues,
America needs all the
fresh ideas, perspectives,
and human energy it can
get. And we at the
Women's Campaign Fund
want to provide these
new resources as early
as the 1980 elections.

If the missing half of
America gets the chance
to help make decisions on
all the issues that come
before Congress, we're
convinced the whole
country women and
men alike will be
better off.

Se wenll-nown people

"The growing strength
of the Women's Campaign
Fund is one of the health-
iest developments in
American politics in
recent years. The finan-
cial and technical support
the WCF has extended
both parties has made a
major impact in a number
of elections."
Bil Brock, Chairman
Republican Natonal

"Women continue to be
woefully under-represent-
ed in both elective and
appointive offices. The
Women's Campaign Fund
offers hope for increasing
the number of women
who serve in policy-
making positions."
Patricia Roberts Harris,
Department of Health and
Himan Services

"Women are under-
represented throughout
government, particularly
in decision-making of-
fices. Efforts to utilize the
enormous energy and
talent of more than 50%
of our population would
be more likely to succeed
if there were more women
in Congress itself. That's
one of the reasons the
work of the Women's
Campaign Fund is so
important. I strongly urge
that all Americans,
women and men, support
its efforts."
Us. Senator Edward Kennedy


mo wuswelL

"No American can be
satisfied when women -
who make up 51.3% of our
population hold fewer
than 10% of all elective
offices nationally. Those
statistics represent a
tragic waste of human
talent and skills which
our nation cannot afford.
We need the perspective
andcontributions of quali-
fied women at all levels of
government to meet the
complex challenges
facing our country today."
Vice President Walter Mandale

"When I first ranforthe
Senate in 1948 the oppo-
sition cry was that 'the
Senate was no place for
a woman.' Fortunately, I
overcame that negative
thinking so successfully
that two elections later
in 1960 the Democrats
nominated a very fine
woman against me. Now
the more accepted state-
ment is 'A Woman's Place
is in the House and the
Senate too!' But there has
not been enough action to
back those words. 30
years later there is still
only one woman in the
Senate and for six years
prior to 1978 no woman
at all. We must continue
efforts to put more women
in our highest legislative
The Honorable Margaret
Chase Smithyf -

"It has been nearly 60
years since we won the
right to vote, and we've
spent most of those years
voting for men I am con-
vinced that the whole
country would benefit if
more women were elected
to public office."
Mrs. Raealynn Carter



U.S House

Parii ScreeClrd
Olympia Snowe, Maine

Liutenn ovro

Nancy Senson
Sourth Carolina

Sertr of Ste

EMiriamB fIlnois

Glori Cabe, A
Collin, ll i is


Can M s Nt C

Dianne~ Fenten SaFrnic
Jae Gra Haes San Jose

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