14'11017f---r'l 11 o I
1 Wo AIN
all lit lit
OAK on Q
.......... J v
In D 5
1- a 41V; i la
Tc 3 l 4 P>n'e
rna 1 0
"We men wish that women should not go on com-
promising herself through enlightenment -- just
as it was man's thoughtfulness and consideration
for woman that found expression in the Church
decree: Woman should be silent in church! It
was for woman's good when Napoleon gave the all
to eloquent Madame de Stael to understand: Wo-
man should be silent when it comes to politics!
And I think that it is a real friend of women
that counsels them today: Woman should be si-
lent about woman!'
-- Friedrich Nietzche
AND NOW A WORD FROM OUR SPONSOR:
THE CALL OF THE WILD STREAK
It's irrestible. NOW! The first complete
kit to fashion-streak your hair. Like all good
lures, the WILD STREAK by Clairol is beautifully
simple. No retouching for up to six seductive
months. Why hide the secret siren inside of
you? Answer the call of the WILD STREAK. You're
not the type to be timid. And this is no time
to be tame.
See Clairol today.
THE FOLLOWING IS A PUBLIC SERVICE ANNOUNCEMENT:
VOICE OF THE THINKERS: ARISTOTLE
The female is a female by virtue of a cer-
tain lack of qualities; we should regard the fe-
male nature as afflicted with a natural defec-
How to win and let him like it...
Make it clear you're not used to
winning at chess-but you were
terribly anxious to keep up with him,
and it was probably an accident anyway.
It wouldn't hurt to be wearing
a tailored-to-perfection John Meyer
jonquil four-buckle play skirt in
Sporting Life Fortrel" polyester and
cotton, about $14. With a tiny rib
navy shirt tucked in, about $9. In other
colors you like and at stores you like.
Hint he let you win! Communicate!
*John Meyer speaks you language
TEEN WORLD i ADVICE TO THE TEEN-AGE IRL
I am fifteen, but I look much younger; I still
don't even need a bra. The boys don't notice
me and the girls think I'm a baby. I'm inter-
ested in school work, especially social science
and math, and I love vm books. Aside from my
close friend Heidi, they are my only companions.
I wish boys would ask me out, but I have no de-
sire to be kissed. (The only time a boy tried,
I pushed him away.) Is there something terribly
wrong with me? S.W., Toledo, Ohio
SCENE: Guidance office
CHARACTERS: Female guidance counselor
High school girl
GUIDANCE COUNSELOR: (fumbling with large manila
folder labeled J31798-H) Let's see, now,
J31798-H, what is your name?
GIRL: It's Mary Lou
COUNSELOR: Oh, yes, Mary Louise...Well, accor-
ding to your latest Belvin-Schnook-Slaughter
preference test scores, you seem to have an
aptitude for medicine. This also correlates
with an interest you expressed in the third
grade for discovering how the body works.
GIRL: (excitedly) Really? That's great because
I've been thinking lately that I'd really
like to be a doctor. I'm really excited by
the new kinds of things that are being done
in medicine and thought maybe once I had an
MD degree, I could explore something special
like cancer research or even psychiatric
medicine. Where should I go to school...
COUNSELOR: (amused) Well, that's all very nice,
dear, but you should be more realistic.
After all, you are a woman. So why not aim
instead for nursing, then if you're good at
that you might go on with special pediatric
care. Or (looking at folder) your tests
say you're good in art also, so why don't
you train to do sketches for medical books?
Those are jobs that a woman can do in her
spare time, while not neglecting her hus-
band and children. (pause) You do want
to be married and have children, don't you?
GIRL: (crestfallen but determined):
Of course I do, I'm like any woman. But I
don't see why that has to interfere. If I
want to be a doctor, why don't you think I
can do both?
COUNSELOR: (tolerantly but clear) I'm sorry,
dear, perhaps YOU could do both. But I think
that you should just be more realistic about
what a woman can do, if she's really a woman.
You see, if you train yourself for a job
that makes it easy for you to be a wife and
mother, like a nurse or artist, then you are
much better off. Now, I would suggest that
you write to these colleges...there's a nice
small woman's college.....
A PUBLIC SERVICE EDUCATIONAL ANNOUNCEMENT
TEXAS WOMEN'S COLLEGE: Planning menues for
the week, making living rooms shine, and stir-
ring up cookies for supper mean the approxima-
tion of the atmosphere of home as well as ex-
cellent professional preparation. Each girl
spends an average of one hour per day doing her
share of the cooking and other household duties.
... No other school so fully recognizes the
function of woman in this century or has so
realistically advanced to prepare them for their
place in home and nation.
wantsto geta job,
tell h e r business world. The change will
where togo ,o her good.
where D go. If she just wants to work
To the nearest Snelling and part time ... a week or so now and
Snelline office, that's where. then ... some of our offices also
We can get her a job you'll be operate a ParTime temporary
proud of... especially when that help service.
extra paycheck comes rolling in. Have her call one of our more
There are more good jobs for than 400 offices coast to coast, We're
her to choose from in our files listed in the white pages. She'll
right now than ever before. With the love you for suggesting it.
best companies. Downtown, in the
suburbs, near good transportation.
So give her a break. Send her
in for some free counselling.,We'll I N u "
help her get started right in the Internatio aoi, ......
World's llrget PtL t aW l firumt SInice
(id i,'L i, d
In.L -k I A I &A
. i r4>- + KJ- 5.---( +on's l
COLLEGE WORLD: ADVICE TO THE COLLEGE GIRL
Reggie Segal writes us from Washington, D.C.:
"I have a Bachelor's Degree in French literature.
The smartest thing I ever did was take a typing
course my junior year in high school. Without
that I'd never be able to get a job."
A NEW APPROACH THAT WORKS:
a new book by G. C. Payette.
Some of the advice this provocative new
book contains, to help you in your search to
Generally, basically, woman "feels"
while men "think".
The acquisition of knowledge or responsibilities
does not lessen women's need for support,
guidance, and control. Quite the contrary.
Laymen to senior psychiatrists have been
helped by this book. It will enable you
to understand woman.
Get your copy today. Only $9.95 postage prepaid,
from 1825 Rockland Road, Montreal 305, Canada.
SCENE: Four people (2 men, 2 women) sit around
a table with typewritten material on it.
MARK: John, we must put in the article on John
JOHN: Yeah, the article here by Richie is really
good -- he's got good politics. And then
there's this thing on SF State...
MARK: Yeah, we'll have to edit it...Ellen, can
you do that? (hands it to her without wait-
ing for an answer)...and this short on the
ELLEN: Here are the letters to the editor...
MARK: The cops article is real important if we're
going to get moving on domestic imperialism.
Hey, Mary, can you get me a cup of coffee?
JOHN: And get me one too, ok?
dS'j (jl~L~3~~_57 i
(MARY gets up without saying anything, goes to
JOHN: Ok, I guess we've got everything. Here
are a couple of cartoons Larry did up, and
a few fillers. Oh, where are the letters
to the editor...did we get anything groovy
ELLEN: I've got them. There's an interesting
JOHN: (takes them) Here's a good one from a
high school kid. This one's ok, nothing
great. Geeze, this chick has shitty pol-
itics; cut that one, Ellen. Ok, I guess
the rest go in. That ok with you, Mark?
(MARY comes back with two cups of coffee, guys
JOHN: Ellen, will you and Mary get the stencils
typed up? Deadline's tomorrow to get them
MARY: Jesus, John, I've got a really full sche-
dule. You can type, can't you?
JOHN: Yeah, but I've got the research meeting,
and three classes and the defense committee
meeting ... I don't have time.
MARK: I'll help run them off if I can make it in
the morning. Oops, I've got the free univer-
sity meeting at 10, so I can't make it. Got
to run. See you later. Oh, Mary, thanks for
the coffee. Don't have time to drink it now.
JOHN: Yeah, thanks Mary.
(JOHN and MARK get up and leave. ELLEN and MARY
look at the pile of work to be done.)
ELLEN: Sometime I'm just going to take their god-
damn copy and throw it at them!
MARY: They've got important things to do!
on that research committee, too.
ELLEN: And I'm on the free u. staff! Look at
that, they didn't even touch their coffee.
(ELLEN and MARY walk off as they talk.)
The only position for a woman in SNCC is prone.
-S tokeley Charmichael -
SHOULD A BRIDE TO BE WORK AS A HERTZ GIRL BEFORE
Yes, it gets her used to being taken for
granted. And if that's not perfect training for
marriage, we'd like to know what is.
Go HERTZ RENT-A-CAR
Should a bride-to-be work as a Hertz girl before marriage?
Yes. It gets her used to being taken for granted.
And if Ihlt', norl perfect trnir ng I oi mariarrie. we'd like to
knom, ,ha is
She walks down
Before a girl marries, she buys: Major and
small appliances. Living, dining, and bedroom
furniture. A TV set. Rugs and carpeting.
China. Silver. Linens. Draperies. Household
furnishings of every description. She must
buy them. She's moving into her first home --
an empty house or apartment. ... 75% of bridal
market purchasing takes place in an incredibly
short period of time: the six months surrounding
the wedding. Precisely when a bridal magazine
is bought and read. Be sure they get your
message in the one magazine that delivers more
of the must-buy, $5 million plus bridal market;
MODERN BRIDE. Advertise Today.
VOICE OF THE THINKERS: ROUSSEAU
"The whole education of women ought to be
relative to men, to please them, to educate
them when young, to care for them when grown,
to counsel them and to make life sweet and
agreeable to them."
THE NEW HOME: ADVICE TO THE YOUNG WIFE
At five he staggers home, a beaten and belittled
man. And there is Woman. She's got 16 hours to
get him on his feet again. To make him feel im-
portant, necessary, competent, and resourceful.
No matter how your day went, greet him at
the door with fresh lipstick, a cheery smile,
and a "how did it go?" Listen to his troubles,
fetch him a beer or martini; shoo the kids out
so that he can relax.
Don't encumber him with all the petty ir-
ritations of running the house; he's had enough
of those at the office. But do ask his advice.
Make him feel that he is still the Captain of
his little ship.
Build him up.
"George, can you get the top off the pea-
nut butter? I've been struggling with it all
dayl Y -H cipher az ,\-"ov, f';,_5 a urv and c-.-.
SCENE: Young couple's home.
Wife enters as if from work (taking off coat, etc.)
HUSBAND: You look horrible. What did those kids
do to you today? I don't see how you stand
it -- those smart kids all day long. You
can't do anything with those kids. Why do
you take it? How soon is dinner?
WIFE: Did you get the meat out of the freezer
for dinner? I left a note.
HUSBAND: No, I forgot, but you can fix something
else, can't you? Joe fell and cut himself
while you were hone. It's not bad, but you
should look at it. I couldn't find any band-
aids; where do you keep them?
WIFE: In the medicine chest. Where is he now?
HUSBAND: I don't know. Do I have any clean
shirts? There aren't any in the drawer.
WIFE: I guess not. Did you pick them up at the
cleaners? You go right by it on your way
HUSBAND: Oh, you know I never think about that;
that's woman's work. I invited some of the
boys over for cards. Mike wants to know if
there's any chocolate cake. You know how
he loves it.
WIFE: No, and there's not going to be any. I'm
too tired to make it.
HUSBAND: I'm sorry, Honey, maybe I shouldn't
have invited them over. But none of the
other wives seem to mind. Since you've been
working I've been skipping my turn.
WIFE: I'll see if I can make it after dinner.
HUSBAND: There, that's the wife I used to have.
Never scold or explain when she is angry,
remember she is feeling not thinking.
For more tips on how to handle your woman,
order G. C. Payette's new book, How To Get and
Hold a Woman, only $9.95.
THE FOLLOWING IS A PUBLIC INFORMATION ANNOUNCEMENT
From latest market research comes this word: In
a free enterprise economy, we have to develop the
need for new products, And to do that we have to
liberate women to desire these new products. We
help them to rediscover that homemaking is more
creative than to compete with men."- 4 t Fr.tdJJ,
Little Girl Look"?
AMr. John Howard does.
She keeps her complexion young-lookin
with pure, mild Ivory.
The big girl's soap for complexions with that little girl look
A GOOD HOUSEWIFE KNOWS HOW TO BE AN EXPENSIVE
Are you so busy being devoted to your husband
you never make reckless demands? That's a mistake!
Try acting spoiled now and then. Simply have to
have some wildly beautiful extravagence. This
extraordinary Natural Russian Crown Sable should
fill the bill admirably.
How will your husband feel about suddenly
having an expensive mistress?
He'll complain about the cost of maintainance.
And he'll be a lot more attentive.
See Neustadter Furs today.
INTERNATIONAL NEWS OF THE DAY:
Last year eight West Berlin students invited
three girls to join them in forming a utopian
commune to experiment in practical socialism.
It ended up with the girls doing all the cook-
ing and most of the washing for their classmates,
and after six months they withdrew. ... They are
now part of a larger female uprising in West
Germany against the traditional domination of
HOMEMAKER'S WORLD: ADVICE FROM ANOTHER MOTHER
The tragedy was, nobody ever looked us in the
eye and said you have to decide what you want
to do with your life, besides being your hus-
band's wife and children's mother. I never
thought it through until I was thirty-six, and
my husband was so busy ... the three boys were
in school ... I kept on trying to have babies
despite an Rh discrepancy. After two mis-
carriages, they said I must stop. I thought
that my own growth and evolution were over.
I always knew as a child that I was going to
grow up and go to college, and then get mar-
ried, and that's as far as a girl has to think.
After that, your husband determines and fills
your life. It wasn't until I got so lonely as
the doctor's wife and kept screaming at the kids
because they didn't fill my life that I realized
I had to make my own life." t- ia,% nd n. e
Where did everyone
n FRUSTRATION AT THIRTY-SIX
SCENE: Empty house
Male voice (husband)
WOMAN: (semi-ad lib) Well, that's done, now
what? I swear days are longer now than
they used to be, without the children at
home. I have much more time, and just not
enough to do. And in a few years, the chil-
dren will be gone entirely, and I'll have
I'm only 36. Another 36 years of this? Of
cleaning an already clean house? Of watch-
ing TV? Of volunteer work?
Well, maybe I should get a job -- it would
give me something interesting to do, start
me learning things again. I can help send
the kids to college so poor John won't worry
so much about that...
FEMALE VOICE: But what about the children --
shouldn't you be here when they come home?
The little one still has junior high and
high school -- no one cares for them as
well as their mother -- you would be ne-
WOMAN: But they are old enough now -- Charlie
is in high school, and he can help watch
over the younger ones.
MALE VOICE: But you don't have to work -- I can
make enough money for their college. Besides,
you would be too tired, working, taking care
of the house and children as well -- just
stay and look pretty for me.
WOMAN: But it's not for the money -- my life is
empty. I have 37 more years -- can I spend
all that time caring for children that are
grown, taking cookies and milK to blood do-
nors, looking pretty? Why shouldn't I con-
tribute in a different way?
FEMALE VOICE: And contribute what? What skills
do you have? You only worked a year after
college -- maybe you could be a file clerk.
Your college degree is so old that it is
practically worthless. What have you remem-
bered of it, or what have you learned since?
WOMAN: I could go back to school, become a teacher...
MALE VOICE: And spend the money we are saving for
the kid's college? What will they go on? Be-
sides, would you want to compete with all those
young ones? No, stay home and take proper care
WOMAN: Yes, I want to take proper care of you
and the children, but I also have to take
proper care of myself. I want to learn, to
do, not to sit here and face an empty life.
FEMALE VOICE: Why not? Why aren't you happy?
You have three lovely children, a successful
husband -- what else do you want? Other
women are happy this way -- why are you dif-
WOMAN: I don't know why!!! It just seems like
I'm stagnating, like maybe I have a lot that
isn't being used. But how can I get a good
job -- no experience, no training? Why leave
home to C- a repetitive thing? But why didn't
I work before? I've had this feeling in the
back of my mind before; but I was busy with
3 little ones underfoot. Now time is heavy.
But what can I do? what can I offer? What
VOICE OF THE THINKERS: A POLITICAL LEADER TODAY
Women are as vital to a nation's progress as its
minerals, its rivers, and its agriculture. Har-
nessed and properly controlled but treated with
respect, they present a great and powerful force
which can be used for the benefit and progress
of the nation. Left to run wild, however, or
simply ignored, they will be as locusts in the
ABIGAIL ADAMS TO JOHN ADAMS, 1777:
In the new code of laws which I suppose it will
be necessary for you to make, I desire you would
remember the ladies and be more generous and fa-
vorable to them than your ancestors. Do not put
such unlimited power into the hands of the hus-
bands. Remember, all men would be tyrants if
they could. If particular care and attention
is not paid to the ladies, we are determined to
foment a rebellion, and will not hold ourselves
bound by any laws in which we have not voice
We are WITCH. We are LIBERATION. We are WE...
WITCH is a total concept, a new dimension of women.
It means breaking the bond of woman as a biologically
and sexually defined creature. It implies the des-
truction of passivity, consumerism and commodity
Yes, it's different now. Now there's a slim cig-
arette for women only -- New Virginia Slims.
You've come a long way, Baby.
I~ 9 '3r,
- ; -