BiCR I V ED
N;Utmlt ,dlf Agricultui
OFFI C I A L
PU BLI CATI ON
EXTENSIVE PLANTINGS RAISE MARKETING PROBLEMS
THIS IS WRITTEN when I am "fresh" home from
the legislature. Since things have settled down
somewhat and I have had a day or two to look
over my own business and also to look at the growers'
situation (from some other standpoint than from the
statehouse) I have found that renewals of membership
are coming in more slowly than it seems to us they
ought to come in.
This reminds me of the hard time we had in the
legislature. It makes me ask myself why we had a
hard time. It reminds me that while growers
like myself were taking time away from our own
business, spending our own money for gasoline, hotel
bills and other expenses that, on the other hand, those
who opposed the growers' program had plenty of tal-
ent on the job and plenty of money to pay them.
These high priced lawyers and other lobbyists are the
reason we had a hard fight and ip one important case-
the state marketing agreement law-we failed to get
a favorable vote.
The fact that we did get thirteen valuable bills
passed is encouraging. The enforcement will mean
thousands of dollars in the pockets of the growers.
In the next issue of the magazine an effort will be
made to estimate the money value to the citrus indus-
try of the bills that have been passed. We believe
the analysis will show the saving of a great sum of
Our accomplishments in the legislature show us what
the growers can do when they get together and work
for their own interests. There is an article in this
issue by Mr. Pringle, chairman last year of the traffic
committee, showing that in the single item of trans-
poration expense the cost of the growers' organization
has been paid for many times by its savings in fertilizer
All this accomplishment should make us very happy
and we might feel just like resting on our oars and
coasting comfortably for a while. That seems to be
the idea of a large number of growers. That is, the
county secretaries have not heard from them in the
matter of renewal of membership.
Keeping our membership in good standing is our
way of giving moral and substantial support to our
only effective means of protecting and promoting our
own interests. Compared with the actual benefits
received, the contribution of the average grower in
time and money in this beneficial movement has com-
pletely justified itself.
This brings us to the main point we wanted to em-
phasize. Whose money was being used to pay for
the expensive campaign that was organized in the legis-
lature for the purpose of defeating the grower's efforts
to help himself and the citrus industry?
I believe, when you think it over, you can come
only to one conclusion: The money the opposition
spent was the growers' money. It came out of the
money that customers paid for the growers' fruit. The
campaign which the growers waged in the legislature
cost the growers' organization only a small fraction
of what the anti-grower campaign must have cost the
interests who organized and financed it.
If we cannot get the continued moral support of the
rank and file grower and also get the little bit of fi-
nancial help which his dues represent, the destructive
interests will continue to use growers' money to wreck
the industry and hasten grower bankruptcy.
My hope in this letter is to put up to the grower
a change that seems to me should be brought about.
I want to sell my fellow growers on the idea that they
should not go on financing their opponents and at the
same time refuse or neglect to contribute moral and
financial support to offset the work of the opposition,
or, much better, contribute to taking care of his own
This idea ought not be hard to sell. It seems a man
who finds he is financing the battles of his enemies
would readily contribute to his own fight. A grower
who is neglecting renewal of his membership is turn-
ing down that very proposition. There is this added
inducement. When the grower gets himself thorough-
ly organized, the opposition will fold up and he can
discontinue the expense of financing the opposition.
Yours very truly,
Florida Citrus Growers, Inc.
The Citrus Grower
Official Publication of Florida Citrus Growers, Inc.
VOLUME 1 JUNE 1, 1939 NUMBER 14
Florida Citrus Growers, Inc., is an agency through
which 21 county organizations work together for the
purpose of making citrus growing profitable. The
county organizations are made up of growers who have
no financial connection with or interest in the ship-
ment of fruit. In these units are growers who ship
through cooperative marketing associations as well as
growers who dispose of their fruit to cash buyers or
on consignment. So called "cooperative" growers and
so called "independent" growers are fighting side by
side in the ranks of the county units and, through the
county units, in the state organization for the benefit
of the citrus industry. The grower must work for a
stable market with a healthy demand for fruit at a
price that pays, in addition to distribution costs, the
cost of production and a reasonable profit to producers.
Grower Price Ideal-
Unless this price ideal of the grower is attained, the
grower eventually must go out of business and with
him will fall the whole super-structure of the industry.
Only through organization can the grower realize this
ideal. Consequently, an effective grower organization
is of the greatest concern to every element within the
industry and to all of those business, professional and
other working people in the citrus area whose pros-
perity directly and indirectly depends upon the citrus
Florida Citrus Growers, Inc., is the means through
which the grower works and expresses himself in striv-
ing for this ideal.
The state officers are:
L. H. Kramer, Lake Wales, President; J. J. Banks,
Jr., Orlando, 1st Vice-President; C. B. Van Sickler,
Ft. Pierce, 2nd Vice-President; W. L. Burton, Orlando,
Secretary; E. G. Todd, Avon Park, Treasurer; W. J.
Steed, Orlando, General Counsel.
FOR BETTER HEALTH
EAT FL A FRUIT
President's Message... Inside Front
Need of Information and Unity------- 4
Women and the Organization ---- 9
Want to Help Organization .--- -- 10
Too Many Plans of Salvation .------12
Grower Looks On Appreciatively -11
With The Editor ..---- ------ ---- 14
Grower Pressure ..--. ------------- 15
A New Citrus Code ---- 15
The possibility of the state grower organization be-
ing useful lies in the work done in county units and
county sub-divisions. In the thinking and activity of
the individual grower will progress be made. Our
organizaiton is of no value unless it is the means of
growers agreeing and acting together.
A fine example of growers gathering to study and
deliberate upon their own problems so that they may
agree and work together was observed by us on May
25 at San Antonio, Pasco County.
The meeting was held in a hall in one of the build-
ings of the San Antonia Catholic community through
the courtesy of Father Felix. J. H. Dunae, president
of the San Antonio unit, presided, and with him on
the platform was O. W. Lipsey, president of the Blan-
ton unit. Dr. F. C. Wirt, president of the Pasco Coun-
ty growers, was an interested spectator and contributed
to the program. About forty growers, men and wom-
en, were present.
Virgil H. Conner Editor Published the First and Fifteenth of each able. The publishers can accept no re-
month by The Florida Citrus Growers, sponsibility for return of unsolicited manu-
Vernon Keith ....------Advertising Manager Inc., Orlando, Florida. scripts.
PUBLICATION COMMITTEE-W. E. Entered as second-class matter Novem- Subscription Bates
Kemp, Chairman; Carl D. Brorein, R. ber 15, 1938, at the postoffice at Orlando, In United States, one year $1.00 to non-
J. Kepler, E. G. Thatcher, W. L. Burton, Fla.. under the Act of March 3, 1879. members of Florida Citrus Growers, Inc.,
Membership subscriptions, one year 50c.
C. A. Garrett, Karl Lehmann. Manuscripts submitted to this maga- subscriptions, one year c.
zine should be accompanied by sufficient Address all mail to The Citrus Grower,
Printed by Chief Press, Apopka .,-* postage for their return if found unavail- P. 0. Box 2077, Orlando, Florida.
THE CITRUS GROWER, June 1, 1939
Careful Analysis Shows---
THERE IS A STORY about
people who lived in a pleasant
valley. The soil was rich and
well tended but the prosperity of
the community depended upon a
crystal clear stream of water that
came tumbling down the mountain
side. It watered the fields and ex-
tensive pastures and furnished drink
for men and cattle.
There was a custom that every
man, woman, and child, except a
very few who could not travel, and
others to look after them, would
form themselves each year into a
great moving army and journey up
the steep slopes to the source of this
There the more vigorous would
dive into the deep caverns of the
mighty spring from which the river
flowed. They would detect and re-
move unfriendly growths that tend-
ed to choke the flow. And thus
the people cultivated and protected
the source of the stream which kept
their valley a beautiful garden, where
all around it was only desert and
The moral of this story to citrus
growers is this: Citrus growers, al-
most altogether, have never looked
at that end of their business which
pays them. They have left all the
handling and marketing to others.
The stream of adequate returns has
dried up. The grower is not get-
ting cost of production and bank-
ruptcy is not far away.
Our situation is more serious even
than most of us think. We must
find and face the facts and take what
steps are open to us to relieve our
situation. The grower organization
has done much along this line, but
this is only the beginning. There is
no end of confusion in the minds of
those who really want to help. There
are hundreds of different proposi-
tions offered as the final and com-
plete solution of the growers' troub-
les. It is the sole purpose of the
grower organization to examine and
analyze all these propositions, work
out an orderly plan on which we
can all agree and then put our com-
bined strength behind the plan to
put it into effect.
We have the framework of such
a plan in the five broad objectives
of our organization published in the
April 1, (P. 4) issue of The Citrus
Grower. These will require much
study and work over an indefinite
period of time. Much of the inves-
tigating will be done by committees,
but all growers must help with
suggestions. It is necessary, how-
ever, that the directors of the
state organization outline those ob-
jectives that demand immediate at-
tention and concentrate upon those
objectives the entire strength of our
What shall these immediate ob-
jectives be? In analyzing our accom-
plishments to date, particularly our
work on the Legislative Program.
we find that much has been done
to improve the quality of our fruit
and that practically nothing has been
accomplished which would result in
those quality improvements bring-
ing back to the grower any in-
creased return on his investment. It
seems it should be quite evident to all
that our immediate efforts then
should be directed towards those fac-
tors which would have a definite
bearing on increased returns to the
We must provide for a frank
truthful education of ourselves as
to present and future production of
citrus, and its relationship to pres-
ent and future consumption. It
would be safe to say that not one
per cent of the growers of the state
realize the seriousness of the present
citrus situation. Political pressure
by promoters and exploiters of the
industry has been sufficient to pre-
vent this story from being known,
and to a large degree our lack of in-
terest in the situation at the present
time can be traced almost entirely to
our lack of knowledge of the truth.
It is not a pretty picture to paint,
but only through bringing the cold
facts to the growers of the state may
we hope to have the cooperation of
all growers in working out a con-
The best thinkers in the industry,
both among growers and shippers,
have come to the conclusion that no
amount of regulation or other fa-
vorable factors will enable us to mar-
ket now or next season all the fruit
we produce at a price which shows a
profit to the grower. Of course, we
hope this is not a permanent condi-
tion. In fact, we are sure it is not
a permanent condition. We will
eventually effect reforms in market-
ing practices and the purchasing pow-
er of the country eventually will be
raised to a proper level that we
will be able to dispose of all our
fruit, but this happy situation is a
long time off. In the meantime
Progressive growers are anxious to have a dependable source of credit from which
they can be sure to obtain money in the right amounts and at the right times. This
is why so many have joined this Association. They like the idea of planning their
financing for a whole year.
Our members arrange their loans just as early as they wish and are assured that
as long as they maintain their credit standing their Association will advance them
money as they need it to grow their crop. Then, too, their loans do not come due
until their crop is ready to harvest.
Perhaps we can serve you too. Write us today.
FLORIDA CITRUS PRODUCTION CREDIT ASSOCIATION
P. O. Box 1592 Orlando, Florida
THE CITRUS GROWER. June 1. 1939
F.M.C. Junior Unit for Your Express Box Business
(Maximum Capacity 200 Packed Boxes per 10 Hour Day)
A complete packing house unit that will fit into a space 12'x22'. Offers all features found in the
commercial units, except capacity. The fruit is dumped directly into a soaking tank of adequate size for
the unit's capacity. A slat elevator lifts the fruit from the soaking tank to the transverse washer, which
is equipped with Tampico fibre brushes. The elevator is hinged at one end, for easy cleaning of the soak-
ing tank. All the brushes are standard diameters, and the width of the machine is 36 in. The fruit pro-
gresses from the washer to the eliminating section, where excess surface moisture is mechanically removed
by brushes. As the fruit continues its orderly progress, it enters the drying section, where soft hair brushes
constantly atomize the remaining surface moisture, while
an overhead fan forces a strong blast of air around the fruit
F. M. C. Junior Unit Specifications between the brushes, completing the drying operation.
F. M. C. Junior Unit, all steel constructed, con- The fruit next enters the polishing section, and as a
sisting of Dump Ledge attached to 12 gauge steel final touch, paraffin wax is applied by four of the pol-
soak tank. with overflow and drain pipes. Ele- isher brushes which spread the wax over the fruit to bring
vator to washer unit all steel frame with wooden
slats mounted on malleable chain. 36 in. trans- out a gloss and preserve freshness. The fruit discharges
verse brush unit, first six brushes fibre for washer from the polisher onto a 16 in. cross belt which serves as
section, six hair brushes elimination section with a grade table. The grade table delivers into the sizer
covers over brushes, drain pan under brushes, ten which makes eight size separations, and handles only one
hair brushes for dryer and polisher with IHP 60-
1-110-1800 motor and two blade pan mounted grade. Additional sizers may be added if desired. The
over dryer section, four wax trays under brushes sizer supplied with the unit is of the belt and tapered roll
on polisher section. 16 in. canvas grader 10 ft. type. Quick change adjustments from oranges to tange-
6 in. long, from transverse brush unit to sizer. rines or grapefruit. So designed that it may be operated
Single steel frame sizer with bins one side, eight
sizes. Complete unit driven by 11/2HP. 60-3- from a single gas engine. Where electricity is available, we
220-1800 motor with 2 vee belt, roller chain, furnish 1 /2 horse power motor to operate the unit and a
sprockets, gears and line shaft connection drives, separate motor for the drier fan.
Price upon application. Further information may be
obtained regarding this unit by writing to the Food An amazingly complete and compact unit, at an amaz-
Machinery Corporation. Dunedin, Florida, or call- ingly low price.
ing at our branch in Orlando and Winter Haven.
Typical of our many installations may be seen at F d M machinery Corporation
the E. W. Robinson Fruit Co., 455 N. Orange F c i ry or or o
Ave.. Orlando, or Cypress Gardens, Winter Haven.
DUNEDIN WINTER HAVEN ORLANDO
THE CITRUS GROWER, June 1, 1939
those best acquainted with the facts
recognize that the most serious prob-
lem facing the industry at the mom-
ent is a surplus.
In view of this our organization
regards the following as the most
fruitful of study:
A. A sound elimination program.
B. Volume proration.
C. Organized selling.
We are very poorly informed on
all of these suggestions, but we must
make ourselves to understand them
so thoroughly, we must make our-
selves so clearly to see their value that
we will unanimously demand such
regulation. The first step in obtain-
ing these regulations is for the grow-
er to gain control of his industry.
The committees of our organization
can only recommend programs. The
grower, himself, has control of his
industry, and that control lies in the
manner in which he sells his fruit.
At lIast fifty percent of the ship-
ping agencies are constructive and
willing to work with the grower in
makingi the citrus industry mutually
profitable. If the grower must have
his industry regulated to survive then
he must sell his fruit only to those
who will help him obtain the neces-
sary regulations. In giving business
only to constructive shippers we can
build a prosperous industry. Too
many growers selling their fruit to
destructive influences in the industry
have brought about the present cha-
otic conditions. There are construc-
tive cooperatives and constructive in-
dependent shippers, and our organi-
zation cares not which method its
members follow just so long as we
support constructive factors in the
These vital regulations will not be
obtained easily but he must work for
them, if necessary, fight for them,
and above all else must find a con-
structive home for his fruit so that
he may obtain the advantage to be
derived from them.
It is utterly impractical to attempt
to pass any regulations back to the
individual grower. Experience has
definitely taught this fact and as a
consequence all regulation of the in-
dustry must be placed on shippers
and canners, and as a result it be-
comes imperative that the grower
see to it that the shippers and can-
ners with whom he does business are
sincerely working for these same
regulations so necessary to stabilize
the citrus industry.
We must begin by devising and
understanding a sound elimination
program. Even the most destruc-
tive factors in the industry frankly
agree that it is utter folly to ship
more fruit to market than our buyers
will consume at a fair net return to
the grower. All too often a rela-
tively small percentage of our crop
could be eliminated, and that per-
centage remaining to be shipped
would bring a far greater price than
if the entire crop had been marketed.
Recent discussions in the industry
have suggested the possibility of
eliminating a percentage of each
grower's production as being a more
equitable elimination than our pres-
ent grade and size marketing agree-
ment. This suggestion certainly
merits considerable thought.
The present surplus conditions,
which are brand new to the citrus
industry, are with us at least for a
long time and will continue to get
worse. Less than half the grape-
fruit plantings in Texas are in full
production. Many young orange
plantings are not yet in full produc-
tion either in Florida, Texas or Cali-
fornia, and, added to these, we have
competition from the West Indies,
South America, South Africa, Spain,
Palestine and other parts of the
world. Improved transportation and
refrigeration methods will soon make
these distant areas direct competitors
of Florida. Besides this, we have in-
creasing production of all the fruits
such as apples, pears, grapes, etc.,
which are competitors of citrus fruits.
Present conditions, therefore, are not
temporary but will be with us for a
Since elimination is necessary, un-
til the markets can be adjusted to
take all our fruit, it is our task to
discover and apply that sort of elim-
ination that will be effective to raise
prices and that will be fair to every
We furnish cash to citrus growers for
production needs at 41/2% interest per
may be purchased with our loans, and
repaid on easy terms.
CONVENIENT to growers of Polk,
Hillsborough, Pinellas, Pasco, Hernan-
do, Citrus, Sumter Counties.
Box 1090 Citrus Center Bldg.
A Cooperative Association
The Age of Specialization .
BECAUSE Gulf Brands of Friendly Fertilizers are made in
Florida for Florida soils and crops; and because Gulf Service
is founded on more than 36 years of close co-operation with
growers, you'll find GULF Brands save you
money in the long run. Ask the GULF Field
Man in your section to tell the complete story.
For Everything that
Grows in Florida.. use
THE GULF FERTILIZER COMPANY
TAMPA AND PORT EVERGLADES, FLORIDA
THE CITRUS GROWER, June 1, 1939
Next to elimination in importance
is volume pro-ration. Even if we
produce only the amount of fruit
the market will take at a profit to us,
that amount of fruit must be sent
to the market in quantities the mar-
ket will take at a given time.
While much has been said about
volume pro-ration very little of the
fundamentals of Volume Proration
are understood. A great deal has
been learned about marketing agree-
ments in the past few years. and.
while many would lead us to believe
otherwise, it is most assuredly true
that a marketing agreement need not
be drawn in such a manner that it
regiment and cramp the workings of
the industry. On the contrary, it
may be drawn with provisions that
will to a great extent follow the ex-
act pattern of our industry.
For example, much has been said
about the small shipper. It is pos-
sible under a marketing agreement.
and such a provision was contained
in the last proposed agreement to per-
mit the acceleration of a small ship-
per's allotment in order that he
might move his crop in a relatively
short period, or in approximately
the same length of time in which
he had moved his crop during the
previous years. Likewise the ship-
pers in the northern counties, pro-
vided they had established a ship-
ping practice in moving their fruit
early in the season to avoid freeze
damage, could by vitrue of the pat-
tern which they had followed in
previous years, be accorded that same
opportunity under a marketing agree-
It is certainly equally practical to
establish allotments on grapefruit for
shipment to fresh fruit markets based
on that percentage of crop which in
past years indicate would go to fresh
fruit markets. In those counties
where practically all the grapefruit
went to fresh fruit markets, their al-
lotments would be given accordingly.
No factor in the industry, destruc-
tive or constructive, questions the
value of volume proration or any
other of these three vital regulations.
The only point in question is how
it personally affects the individuals.
The outstanding opposition to vol-
ume pro-ration is based on the fact
that these buyers must have fruit
under control in order to receive pro-
ration. This argument is sound and
it must be answered by growers find-
ing constructive shippers to whom
they will give control of their fruit
at a beginning of a shipping sea-
son. Unless this is done the cash
buyer is penalized, and of equal if
not greater importance, is the pen-
alty on the grower who has not
found a home.
As indicated previously it is total-
ly impractical to regulate the indi-
vidual grower, and any grower who
does not put his fruit under control
in the beginning of the season would
be forced to make some alignment
with a shipper to have his fruit han-
dled, and unless a great deal of
thought and consideration is given
in advance to this alignment it could
very easily work to a serious disad-
vantage of the grower. In this con-
nection, the growers organization
will make available as soon as pos-
sible the type of contracts which the
growers can use in placing their fruit
under the control of constructive
shippers. This contact should cov-
er these three important considera-
1. Basis for arriving at price.
TONS OF EXPERIENCE
Eveu SG a
THE CITRUS GROWER, June 1, 1939
2. Understanding as to picking
3. If consignment is considered,
packing and shipping charges should
be definitely stated.
The growers organization will al-
so provide the type of contract with
which growers may bind themselves
together to pool their fruit for allot-
ment purposes. The very essence of
this plan is a sound business-like
constructive relationship between
grower and handler, an understand-
ing based on mutual confidence, mu-
tual willingness to cooperate. Cer-
tainly it means the sacrifice of some
of the individuality, of some of the
high powered trading in order to
get ari extra 5c, which incidentally
has been so largely responsible for
the present conditions. In return,
we would get a stabilized industry
so that the over-all-price advance
should conservatively be many times
the extra 5c which has in the past
caused us to do such sharp trading
without giving due consideration to
the future of an industry.
Our next important and immed-
iate objective is to prepare to meet
organized buying with organized
The past several seasons have in-
dicated the necessity of organizing
our selling. With the concentra-
tion of buying in a relatively few
hands, and with Florida citrus being
offered through over 300 sales agen-
cies, we have simply fostered a price
cutting war. The outstanding sales
manager has found it powerless to
do other than meet the price cutting
tactics of the worst sharp shooters
in the state. It is hoped that ship-
per associations such as the Florida
Citrus Producers Trade Association,
and perhaps one or two others, will
be given the power to handle sales
of all for the State of Florida. And
that these several sales agencies will
work closely together to maintain
a price level which will net to the
grower a fair net return.
The suggested constructive sell-
ing program is the most vital one
confronting the grower at the pres-
ent time. It offers him the only
hope for salvaging some net returns
from his investment until such time
as the industry has learned through
better advertising, reducing cost of
production, processing, and distribu-
tion. to have our consumption more
nearly approximate production. It
is a program that the growers organ-
ization owes to the state, it is a
program which will shock in-
to action many growers who up to
this time have been passive
in their interests. The state or-
ganization should work with all of
the agencies available in obtaining
data for presenting a true picture of
our production and distribution
problem. The program will call for
a tremendous amount of work from
the individual counties, committees
should be established who work with
growers in finding qualified ship-
pers and working out with them the
finding of constructive shippers for
their fruit. Many meetings should
be held in the various communities
in each county so that the grower
may clearly understand what he de-
mands, and so that he may be en-
couraged to fight for these vital issues,
and failing in obtaining cooperation
from shipping agencies in his com-
munity, he should be encouraged
to form with other constructive
growers, his own cooperative.
Just a few months remain before
our next shipping season starts. It is
hoped that not only these meetings
ESTABLISHED 28 YEARS AGO
Has Grown from 50,000 Boxes to Last Year's Record of 643,356.
About 3,500 Acres Are Owned by About 150 Members.
Packing Profits Are Paid back to Growers and more than $300,000
has been repaid.
The Association offers a complete caretaking service, operating its
own Fertilizer Plant and grove equipment at actual cost to
SOUTH LAKE APOPKA CITRUS GROWERS ASSOCIATION
A. W. Hurley, President
Phone 61, Winter Garden
G. S. Hall, Secy.-Manager
Postoffice, Oakland, Fla.
IT IS COMMON
That Orange Belt Brands of Fertilizers
and our Lyonize Your Grove Service
Grow Greater Quantities of Quality
And because of this fact the per box
production cost is extremely low.
LYONS FERTILIZER COMPANY
N ........ ----- ----- -----------.-- = ;- - -- --- - - - - - .
Apopka Citrus Growers
----------. ----------- - - - ----------.-----------------
THE CITRUS GROWER, June 1, 1939
be handled within the counties, but
that this entire program may be car-
ried not only in the press, but on
the broadcasting stations throughout
the citrus belt. We safely expect
criticism for this program. and cer-
tainly we may expect opposition
from those destructive factors who
have fought every approach to a or-
derly marketing program. No op-
position, however, that depends
for its livelihood on the grower can
successfully combat an aroused grow-
er sentiment when that sentiment is
backed up with a determination to
cut off the supply of business on
which this opposition depends for a
May we repeat that committees
can not obtain this program for the
grower. The grower must obtain it
for himself, and the vulnerable point
of attack is for the grower to sell
his fruit only to those who are will-
ing to support and cooperate with
him on this, the industry constructive
program. The grower dictates the
policy of his industry at the time he
sells his fruit.
Continental Can Co., Tamoa.
Fruit Truckers Inc., E. C. Mc-
Laughlin, Rep., Clearwater.
Miss Dorothy Douglas. Dunedin.
Hovey Bros., Dunedin.
Bank of Dunedin. Dunedin.
Dunedin Chamber of Commerce.
J. L. McCurdy, Dunedin.
Blue Bird Shoppe, Dunedin.
Mr. Tharon, Dunedin.
Whitesell Hardware, Clearwater.
Clearwater Sun, Clearwater.
West Coast Hardware. Clearwater.
First National Bank, Clearwater.
Daniels Fashion Shop. Clearwater.
Whetstone, G. M., Clearwater.
Bank of Clearwater, Clearwater.
Florida Power Corp., Clearwater.
Clarke-Barney Ins. Co., Braden-
WOMEN AND THE ORGAN-
The letter of Ruth Sherry Jett in
your April issue, voices my senti-
ments. I have attended many cit-
rus meetings with my husband and
felt impelled to speak for that large
group so vitally interested, the wives
of the growers, but there were al-
ways so many men who wanted to
speak. I never had courage to break
No group in the industry finds the
situation so heart breaking as the
wives of the growers, particularly
small growers who have built their
homes on groves, expecting to live
their lives on them. I am familiar
with women's organizations and I
do believe we could give the men
lessons in co-operation. Let me sug-
gest that the men call a meeting
at an early date. say before July
first, of women interested and let
them form an auxiliary to the Flor-
ida Citrus Growers, Inc.
Women are used to setting cer-
tain objectives and keeping eternal-
ly at it, until those objectives are at-
tained. We would certainly have
the shipment of green fruit, work
toward an orderly prorate of ship-
ment and a more economical method
of handling fruit.
Mrs. J. Reid Ramsay.
Lutz. May 15. 1939.
THINK OF OUR FRIENDS
To J. C. Haley, Orange County
grower, we are indebted for the ad-
vertising slogan for the magazine
reading as follows:
"Think of our advertisers when
you go to town."
"Sall Fruit and Produce the Auction Way,
Where Supply and Demand Meet Every Day"
CONCENTRATE AT AUCTION!
Most Growers and Shippers fully realize the importance of main-
taining open avenues of competition. This is an asset which should
never be restricted in any way.
Under the AUCTION method of sale
EVERY BUYER CAN
SEE EVERY LOT
BID ON EVERY LOT
BUY FROM EVERY LOT.
By no other means can your shipments secure the full benefit from
Centralized Supply and Concentrated Buyer Competition.
COMPLETE AUCTION SERVICE IS DEFINITELY IN
HARMONY WITH YOUR BEST INTERESTS
Fruit & Produce Auction Association, Inc.
66 Harrison Street, New York, N. Y.
CONSULT OUR MEMBERS
American Central Fruit Auction Co. H. Harris 8 Co.
St. Louis Boston
Baltimore Fruit Exchange New York Fruit Auction Corp.
Baltimore New York
Consolidated Fruit Exchange, Inc. Philadelphia Terminals Auction Co.
Detroit Fruit Auction Company Union Fruit Auction Company
Fruit Auction Sales Company United Fruit Auction Company
Page 10 THE CITRUS GROWER, June 1, 1939
The Women Also---
Want to Help Organization
F OR SOME TIME there has been
an ever-growing interest in the
organization of a Woman's Aux-
iliary to the Indian River Citrus
Growers Association. A little un-
dercurrent of suggestion from the
feminine contingent that some recog-
nition was in order.
This grove business is a family
proposition. In an age of questions
and answers, and brave, new free-
dom, it isn't quite enough for
George to appear at dinner some day
and announce, "We've had a good
year, Mabel. Here's a check. Go
buy yourself some decent clothes."
Or, too often, "Sorry, old timer,
but the price of oranges is down.
We'll have to cut out butter this
season-and how about letting the
hired help go for a while?"
More and more, (especially in the
latter case) women are demanding,
"What makes this fluctuation in fruit
prices? Why don't you men do
something about it?" or "Can't I
do anything more constructive than
wear last summer's dresses?"
There is an enthusiasm, a sturdy
sense of support that comes only
from organized activity. It presents
an opportunity to discuss group
problems-and to find that your per-
sonal trials and worries are univer-
sal. To benefit by the exchange of
ideas. To build a solid unity for
the good of a single cause.
Mrs. Zeezee may live in town in
a thirty-thousand dollar house, with
seven servants; while you are find-
ing life endurable in a four room
cottage where the living room wicker
set flirts amiably with the kitchen
stove. But your interest in good
corn fritters may foster a friendship
that will widen from the exchange
of recipes into an invaluable associa-
tion for you both.
Your husband in his citrus meet-
ings is finding this same sort of ex-
change of ideas and friendship stim-
ulating to his work. The necessity
for concerted action, particularly to-
ward proper legislation, becomes
By MARCIA RAY
more and more apparent to him. His
outlook on the grower's situation,
his knowledge of his particular prob-
lems, as well as his circle of ac-
quaintances is growing with each
meeting he attends. And it behooves
the ladies to gather a more definite
idea of what it is the men of the
family are striving to achieve.
A program for the particular aims
of such an Auxiliary is not yet com-
plete. But the basic purpose of
such an organization is sound-and
necessary. To unite entire families
in this greatest of all struggles-
the fight for existence (and the trim-
mings. Don't forget the trim-
mings.) Every member of the fam-
ily, singly and collectively is concern-
ed, and the support of every person
is needed for sound and satisfying
There has been more or less dis-
cussion as to whether the organiza-
tion of a Woman's Auxiliary or the
beginning of a woman's page in the
Citrus Growers twice-a-month mag-
azine should come first. It's prac-
tically impossible to tell which is the
horse; which, the cart.
A woman's page, we believe
should be a medium for keeping each
woman alert to the progress made
in organization-and to foster such
interest until and after she becomes
active in her own auxiliary.
It should, we feel, be primarily a
news service. It should present busi-
ness enterprises in which they are
becoming successful, as well as hob-
bies which have proved satisfying.
It should concern itself not only with
phases of citrus growing, but with
the whole community and state de-
velopment of Flori, of which the
citrus industry is so important a
If, at present, the woman's idea
of the Citrus Growers Organization
is merely an opportunity to shop in
one of the larger towns while the
menfolks attend meetings, the wom-
an's page should suggest the what
and why to see-what and where to
buy-what and where to eat. It
Practical and Economical
Give your grove a chance to produce a crop at a cost per box that
will make you money. Now is the time to prepare for the coming
crop and improve the quality as well as quantity.
CHAMPION & MADEWELL
PORTABLE PIPE IN STOCK
DEMING PORTABLE PUMP OUTFITS
ready for immediate delivery
Farm & Home Machinery Company
Orlando, Florida Phone 5791
THE CITRUS GROWER. June 1, 1939
A Grower Looks On
Mr. L. H. Kramer, President.
Florida Citrus Growers, Inc..
Lake Wales, Florida.
My dear Mr. Kramer:
Having attended, for the first time,
a state-wide meeting of the Florida
Citrus Growers, Inc., at Haines City,
on the 18th, I cannot refrain from
expressing to you some of my im-
pressions of that meeting.
I had, of course, a fairly compre-
hensive idea of what was being done
for the benefit of the citrus growers
of Florida as a whole; but it is
marvelous to realize how much time,
effort, and money some of the indi-
viduals comprising your various com-
mittees have expended, unselfishly
and wholeheartedly for our benefit.
An all day session such as the meet-
ing was, seemed to be too short to
reveal except in a general way, the
should attempt to make these pi!-
grimages simpler and pleasanter. And
induce more women to attend meet-
ing with their husbands.
Later, as work in organization
develops, it should keep the various
counties informed of the type of
work being done by their neigh-
bors-and offer a communal center
through which ideas may be conven-
iently exchanged. We need coop-
eration and comment, and plenty of
organization activity to make the
column the definite benefit to the
Association which it should be.
stupendous task undertaken, most of
which has been accomplished in the
manner outlined at the beginning of
I regretted that it seemed neces-
sary to devote so much time to a
discussion of the ways and means re-
quired to carry on what has been
begun, when the individual grow-
ers, who are the ones benefitted
should be willing and anxious to do
their bit voluntarily, to join as
members, which should be done not
only in the interests of economy,
and not be required to have a cam-
paign of solicitation which takes
somebody's time, when every grower
in the state should be a member.
What may be called a citrus crisis
is confronting us, and we ought to
cooperate 100 percent to meet it.
With thanks to all you wonder-
ful committeemen, and high re-
gards to yourself, I am
John J. Ahern
Babson Park. Florida
May 19. 1939.
City Commissioner Clay Binion,
of Haines City, in welcoming the
state board of directors of the grow-
er organization in his city on Thurs-
day, May 18th, was very regretful
that he had been left by a fishing
group going down the West Coast.
Sell to buyers who help our in-
dustry- Buy from concerns that
help our organization.
In replying, President Kramer said
that if citrus growers in Florida do
not more thoroughly recognize the
danger which they face, and support
the efforts of the organization to im-
prove marketing conditions, all of us
will soon have nothing to do but to
WHERE TO BUY
CITRUS BUDS AND SEEDLINGS-
Jaffa, Pineapple, Hamlin buds on Sour
Stock. Sour Orange Seedlings. R. P.
Thornton and H. S. Pollard, Copothorn
Nurseries, Box 2880, Tampa. Florida.
SUMMER SALE PRICES ON CITRUS
TREES NOW IN EFFECT
And now is a good time to plant.
2 in. caliper-- -----@ 30c
5/ in. caliper ------- -- @ 35c
34 in. caliper -- -- ---.. 40c
1 in. caliper .- ----- @ 50c
Prices are for lots of 100 or more trees.
Add 10c each on small orders. Have most
all standard varieties of Oranges, Grapefruit.
Tangerines, on Rough Lemon and Sour
LAKE GARFIELD NURSERIES CO.
PARSON BROWN. Hamlin, Jaffa, Pine-
apple and Valencia late trees on rough
lemon roots for rainy season planting.
All sizes. Frank Haas, Jr., P. O. Box
584, Sorrento, Fla. 6-1-3t.
GOERING'S AVOCADO NURSERIES-
Reliable Varieties. Budded Trees. Bud-
Wood and Fruit. M. F. Goering, Rt. 1.
Box 259. Largo, Florida.
J. SCHNARR & CO.. Orlando and Tampa,
vEV R VI'
G. W. BARTLETT, EXEC. GEN'L.
S. S. GAILLARD, AGT., Jackson-
R. L. GILLETT, AGT., Tampa,
R. I. VERVOORT, G. A., Miami,
W. H. GRIFFIN JR., FRT. 8 PASS.
AGT., Orlando, Fla.
J. H. BONFIGLIO, G. A., New Or-
FOR EFFICIENT HANDLING OF
FRUITS AND VEGETABLES
PRE-COOLING PLANTS AT JACKSONVILLE, MIAMI AND TAMPA
REFRIGERATED STEAMERS SAILINGS TO NEW YORK
FROM MIAMI FROM JACKSONVILLE FROM TAMPA.
Every Tuesday and Sat- Every Wednesday, Thurs- Every Thursday, with
urday. May 27th, with day. Friday and Sunday. 6th morning arrival at
third morning arrival at Arriving in sixty hours. New York.
Sailings to New Orleans from Tampa-Tuesdays, with arrival following Thursday
morning. Refrigeration and forced ventilation on all steamships except on Tampa-
New Orleans Line, forced ventilation only.
CLYDE-MALLORY LINES GENERAL OFFICES
CLYDE-MALLORY LINES New York City, Pier 34, N. R.
Page 12 THE CITRUS GROWER, June 1, 1939
Many Men and---
Too Many Plans of Salvation
It is necessary that growers or-
ganize because when they think sep-
arately they think in so many dif-
ferent directions and evolve such a
great number of plans and concen-
trate on ihone. Any grower can get
to thinking about his plan by him-
self and prove to himself that he has
Organization enables us to an-
alyze and criticise all the plans offered
and choose and support a single plan.
Any one of a number of a single
plans may be the best plan but none
of them are any good unless growers
unite to support them.
D. E. Timmons, Extension Econ-
omist with the University of Flor-
ida, has picked out 47 different
things wrong with the citrus indus-
try from this season's contributions
to the Citrus Forum of the Tampa
Tribune. These reasons are printed
below to show how many and how
much confusion are possible when
there is no organization or effect to
direct grower thinking and action.
What is Wrong With Citrus,
"Citrus Forum," Tampa Tribune
1. Stop packing monopoly.
2. From grove to consumer.
3. Stop misrepresentation of
4. Stop green fruit shipments.
5. Stop arsenate.
6. Grade and size no value.
7. Need salesmanship.
8. Present test impossible.
9. Stop coloring.
10. Use truck more freely.
11. Unlawful induce growers
join selling organization.
13. Uniform shipping crate.
14. Outlaw bulge pack.
15. Restrict shipments to l's and
Convert low grades into
No sale of frozen or dry
Eliminate auction sales.
National Consumers Asso-
20. Underconsumption and not
21. Coordinated, centralized con-
trol of output.
22. Abolish coloring rooms.
23. Avoid useless processing.
24. Monopoly transportation
25. Use one label only.
26. Too many shippers and
27. Time of auction sales.
28. Too much politics.
29. Growers meeting not prop-
30. Eliminate secrecy.
31. Not all growers get same
32. Abandon all laws.
33. Can all No. 3 fruit.
34. Erect cold storage plants.
35. Go after new trade territory.
36. One man controlled organ-
37. Lack intelligent cooperation.
38. Raise standard for matur-
39. Canners use same grade and
maturity as shippers use.
Stop consigning fruit.
Too many laws.
Limit sales to F. O. B.
Sale by weight.
Lacking purchasing power.
The Townsend plan a rem-
ST. LUCIE COUNTY
ST. LUCIE COUNTY
St. Lucie County Citrus Growers,
Inc., meets each first Friday night
in the court house at Ft. Pierce.
The state board of directors is
indebted to the Haines City Unit for
a pleasant meeting place in the Polk
Hotel in Haines City on May 18th.
J. W. Sample, president of the
Haines City Unit introduced City
Commissioner, Clay Binion, who
welcomed the directors.
Wynne Scott, secretary of the
Haines City Chamber of Commerce
appeared before the meeting to urge
the visitors to look the city over and
We Will Guarantee
on Standard Vent
Shipments if Our Processes are Used
Our processes give such complete control that we feel perfectly safe
in making this remarkable guarantee. Not only is the fruit sound
upon arrival but the straps are tight and a full weight box is de-
livered. Inspection shows a better polish and a more uniform color.
Our Coloring Room Process minimizes infection in the coloring
rooms. Our Color Added Process is applied at lower temperatures
than usual, a more uniform color is obtained and less breakdown re-
sults. Our Brogdex Process controls shrinkage and decay. These
three processes, in combination, make possible the delivery of your
fruit in the best possible condition for better prices.
The savings on refrigeration and in adjustments plus the better
prices realized will pay the service charge and leave a substantial
May we discuss the matter with you?
B. C. SKINNER, Distributor
DUNEDIN 6 FLORIDA
THE CITRUS GROWER, June 1, 1939
make themselves at home.
The Chamber of Commerce pro-
vided quantities of orange juice and
grapefruit juice for the refreshment
of the directors and visiting grow-
ers. This was served from time to
time by Mrs. Frank Purpura, Mrs.
J. A. Langley, Mrs. Doris Sample,
Mrs. Elsie Horton and Mrs. Russell
The next meeting of the directors
will be held at Elks Club, DeLand,
on June 16th. George I. Fuller-
ton, director from Volusia county.
extended the invitation.
Thanks for Mentioning It
We do not know how the outstanding
work of the St. Lucie County Unit was
overlooked in our May issue, but we assure
Mr. VanSickler that we very much appre-
ciate his calling it to our attention in this
emphatic manner; and we hope when we
mistreat anybody else in this way that they
will do us the favor of letting us know
about it.-Editor's note.
Editor, The Citrus Grower,
Since reading the last number of
The Citrus Grower (May 1st), I
find it to be my sad duty to call
your attention to some very out-
standing omissions from, and errors
in, your publication.
Up to the present time, I've been
one of the most ardent admirers and
unfailing supporters of your publi-
cation. But I presume it is natural
The lowest cost oil spray ever
offered in Florida.
Write for prices, information and field
service without obligation.
jealousy of the rest of the state against
the Indian River section in general,
and St. Lucie County in particular,
which has brought about this condi-
tion. The fact that we can produce
the best citrus fruit in the state, not
to mention the largest mosquitoes,
(witness the Secretary's remarks at
the Haines City meeting), has, in all
probability, been the cause of your
absolutely ignoring St. Lucie County
in the article on page fourteen, en-
titled Something to Shoot at.
I am presuming that you obtained
your information from the first page
of the minutes of the Bradenton
meeting. If such is the case, please
refer to this page once more and
kindly note that on that list the
fifth (fifth--count 'em) name is St.
Lucie with the figures $1.44-which
figure, I might add, has since been
increased to $1.57 (Page Mr.
We of St. Lucie County, take
our hats off to Manatee, Hillsbor-
ough, Orange and Pinellas counties
in so far as raising money is con-
cerned; but we absolutely refuse to
be classed where you put us-with
"and all other counties coming un-
We also failed to find notice for
the next monthly meeting of St.
Lucie County Citrus Growers, Inc.,
which will occur on Friday, June
2nd. We hope to have the State
Secretary, Mr. Burton, with us and
to be able to prove to him that the
mosquitoes are here only because they
prefer the thin-skinned varieties-
this applies to the growers as well
as to the fruit they raise- (And we
hope the mosquitoes will like the
Secretary as much as we do).
C. B. VanSickler.
Ft. Pierce, Fla.,
May 20, 1939.
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VOLCK READY-MIX Emulsifiable Oil Spray
THE phytonomic mineral oil stock selected for use in "FLOR-
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2. Volatilizes from the plant as rapidly as is practicable for
its intended uses;
3. Is refined to the phytonomic stage that years of experi-
ence in the Gulf States have shown to offer a wide mar-
gin of commercial safety at effective dosages, and
4. Is prepared to have the mixing, wetting, spreading and
depositing qualities reqiured for Gulf States Citrus Pest
"VOLCK" for general clean-up of citrus insect pests.
For further information, consult Nitrate Agencies Co., Jack-
sonville;Jackson Grain Co.,Tampa; Hector Supply Co.,Miami, or
REG. U. S.
THE CITRUS GROWER, June 1, 1939
Growers who have contributed money and work to
their organization like to know that it is paying them
cash dividends. We know of no better illustration
of what the organization is doing than can be fur-
nished in the recently submitted report of Hon. Henry
L. Pringle, Leesburg, chairman last year of the Traffic
We take the liberty to review that report which
Mr. Pringle concludes as follows:
"Your Chairman undertook to estimate a possible
cash value to Florida citrus growers of some of the
work in which the committee has cooperated. That
is, of course, a difficult task and lays one open to the
charge of trying to take unto ourselves credit for
having done all of the work and presented all of the ar-
guments and having all of the influence, which is, of
course not true.
However, it is interesting to note that in the calen-
dar year of 1936, 512,000 tons of fertilizer was used
in Florida. We have no definite way of knowing how
much of this fertilizer was used for citrus alone but
apparently about half of it was so used. The Bureau
of Agricultural Economics has figures indicating that
there there were 226,585 acres of bearing citrus grove
in 1937, five years of age and over. The cost account
records kept by that Department on 9,400 acres show
an average of 2,214 pounds per acre. This figure ap-
plied to the acres of bearing grove give a total of 250,-
830 tons, exclusive of tonnage used on groves one to
five years old.
The Growers and Shippers League of Florida said
that if the application of the railroads for an increase
in rates on fertilizer and fertilizer materials were grant-
ed by the Florida Railroad Commission that sub-
stantial increases in the present rates would result. The
extent of that increase has been variously estimated at
50c to $1.00 per ton, indicating that the successful
efforts made to prevent the increase saved the Florida
citrus grower somewhere between $125,000.00 and
$250,000.00 per year.
Now the Traffic Committee is not trying to take
credit for all that work and we can never know how
much effect the appearance of Florida Citrus Growers,
Inc. had upon the decisions of the Commission not to
grant the increase, but we did have some influence and
it is that kind that makes Flroida Citrus Growers,
Inc., a worth while dollar and cents investment for
every citrus grower in the State of Florida. 'Eternal
vigilance is the price of liberty.' Likewise eternal vigi-
lance is the price of financial independence to the Flor-
ida citrus grower."
The much publicized estimated weight controversy
between the shippers and railroads last winter is given
in detail in Mr. Pringle's report, but is boiled down
by him to the following:
"Thus far growers and shippers have secured a sub-
stantial victory in two particulars.
1. The effort of the railroads to make adjustments
which would result in higher charges has been unsuc-
2. The proposition has been established that the
grower shall reap the benefit if it is found practical
to use a lighter package."
There are vexing regulations in Kentucky and Ten-
nessee about trucks. The committee has been handling
this matter and the chairman has been furnished with
complete copies of laws and regulations respecting the
subject. However, no changes in the requirements have
yet been effected.
The committee has also dealt with the Railway Ex-
press Agency and Mr. Pringle has been in correspond-
ence with its vice-president, W. W. Owens. We quote
from a letter written by Mr. Owens to Mr. Pringle:
"There is no increase in the transportation charge
by express attributable to change in weight per
On the one item of fertilizer rates a great victory has
been won, to which the strength of the grower organ-
ization made a material contribution. The report
gives evidence that other traffic matters have been han-
dled with the greatest probability that further savings
to growers will be made. The activity of the Traffic
Committee far more than justifies all the expense and
trouble the organization has cost the growers in its
Complete the Program
Citrus growers are awaiting with interest final ac-
tion by the legislature on the most comprehensive pro-
gram of legislation in the history of the industry.
Nine bills already have been approved by the House
and Senate and two more House-approved measures
are yet to be passed by the Senate. Both of these, one
to establish a state marketing agreement and the other
to provide for highway stations where fruit can be
washed and graded at cost to the small grower, are of
utmost importance if the crops next season are to be
marketed in an orderly and profitable manner for the
benefit of the majority of growers.
The well-rounded program has been brought to al-
most successful completion because of the cooperation
of the various growers in their organization-The
Florida Citrus Growers, Inc.-and because of the co-
operation among the allied interests within the industry.
That success should serve as an incentive to additional
cooperative effort in the future. We are confident
that the entire program has sufficient merit that it will
be completely enacted into a law.-Tampa Morning
Unless conditions improve a dark future is indicated
for the citrus industry. The only hope of changing
conditions is for growers to gain control of their in-
dustry and improve it in their favor. This has been
done to some extent in the first year of the growers'
A group of good citrus laws was passed by the
legislature. This came about purely through grower
effort to rally constructive influences behind good bills.
But much more must be done. Markets and mar-
keting must be studied, and the means of getting most
out of them must be decided upon. The citrus com-
mission, the extension service and all other agencies
must be concentrated on this work. Only grower
pressure can cause this to be done.
Most of the other interests in the citrus industry are
making a profit under present distressed conditions.
Some of them will show record profits for the past
season. Growers must act for themselves.
They must not only act for themselves. They must
act intelligently. They must find the way out and
stick together to go along that chosen way. As long
as there are fifty different remedies offered for the cure
of the ills for the citrus industry and as long as grow-
ers are divided among these fifty different ways, there
will be no progress. The progress in the legislature
was gained because growers were united on green fruit
and the other wholesome laws.
A New Citrus Code
Florida citrus industry may soon be on the road
to recovery, aided by the passage, by the legislature, of
ten new citrus bills.
Bills already passed provide for greater maturity
of fruit before shipment, which will go a long way
towards eliminating the green fruit shipments, a prac-
tice which, according to many people, is the outstand-
ing evil of the citrus industry. Provisions have also
been made for standard size field boxes, and more strin-
gent regulations set up for buyers and shippers.
In addition to the bills passed by both houses, the
house of representatives has passed bills setting up a
marketing agreement, the elimination of number
three fruit in years of surplus, and providing
facilities for washing and polishing fruit purchased
by trucks direct from grove owners. The senate has
not yet passed the three bills outlined above, but their
passage is predicted.
The citrus industry is a long way from being cured,
and the new citrus code is not a miracle worker. It's
a step in the right direction, and with proper coopera-
tion from growers and shippers alike the industry
should soon be on the road to recovery, but it will take
time. The legislature has not applied any over-night
The new citrus code was sponsored by Citrus Grow-
ers, Inc., an organization, of growers, and to them goes
the credit for bringing a little rift of blue sky, where
just a short time ago all was dark and cloudy.--Florida
Are You Troubled
If so, you have something to worry
about, for Gumosis, like boils, indi-
cates there's something wrong with
Cleanse and purify fhe blood stream
and boils dry up and vanish.
Correct the soil conditions and purify
the tree sap and Gumosis (tree boils)
dries up and vanishes.
The Bacterialized Plant Food
tends to correct unbalanced or toxic
soil conditions which may cause not
only Gumosis but many other tree
Correct these conditions, and tree
roots are quick to choose the kind of
food they like best and begin sending
up that pure, natural, wholesome
sap the tree is so hungry for and
must have to keep healthy.
But why wait for Gumosis or other
trouble signs. Prevention is better.
SOUTH ATLANTIC REDUCTION
138 N. Orange Ave.
Wilkins, L K ,Chief
Period ca Div U S Dept Agri
Washi ^__a D C
We naturally feel proud of our publication when the effectiveness of our service moves one of our most
consistent advertisers to write us a letter like this:
: .V ,x o
o 'OX 10-
FARM & HO
PUMPS ENGINES MOTORS
430-432 W. ROBINSON AVE.
E W ANORE
May 17, 1939
Florida Citrus Growers Inc.
P.O. Box 2077
Attention: Mr. W. E. Kemp.
It will probably interest yo to know that we
found your magazine to be the only advertising medium
we have ever used which has more than paid for its
cost in direct returns.
You may be assured that we will continue o adver-
tising with you to the almost total exclusion of
other mediums and we are enthusiastic over the
results yOU have shown.
There is no doubt that you have the "tops" in citrus
trade journals. Yours very truly,
THE CITRUS GROWER
Official Publication of Florida Citrus Growers, Inc.,
~:. I--~ Ir ~~i:'.~r
r .... r ; ''
.~ ri '" . i L'.::.I~L
F~l L~I I~ --~ t
1' ' '''. .; Ir.
P. 0. Box 2077