• TABLE OF CONTENTS
HIDE
 Front Cover
 President's message
 Table of Contents
 The battle in the house
 Lakeland association changes
 Growers' legislative program
 Personal friendly calls
 Fertilizer and drought
 Grasping the opportunity
 With the editor
 Back Cover














Group Title: Citrus grower (Orlando, Fla.)
Title: The citrus grower
ALL VOLUMES CITATION THUMBNAILS PAGE IMAGE ZOOMABLE
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00086640/00013
 Material Information
Title: The citrus grower
Uniform Title: Citrus grower (Orlando, Fla.)
Physical Description: v. : ill. ; 30-44 cm.
Language: English
Publisher: Florida Citrus Growers, Inc.
Place of Publication: Orlando Fla
Publication Date: May 15, 1939
Frequency: weekly (semimonthly july-sept.)[<1939>]
semimonthly[ former 1938-]
weekly
normalized irregular
 Subjects
Subject: Fruit-culture -- Periodicals -- Florida   ( lcsh )
Citrus fruits -- Periodicals -- Florida   ( lcsh )
Citrus fruit industry -- Periodicals -- Florida   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 1, no. 1 (Nov. 15, 1938)-
Dates or Sequential Designation: Ceased in 1942?
General Note: Latest issue consulted: Vol. 4, no. 9 (May 15, 1942).
 Record Information
Bibliographic ID: UF00086640
Volume ID: VID00013
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 03227648
lccn - sn 96027371

Table of Contents
    Front Cover
        Page 1
    President's message
        Page 2
    Table of Contents
        Page 3
    The battle in the house
        Page 4
        Page 5
    Lakeland association changes
        Page 6
        Page 7
    Growers' legislative program
        Page 8
        Page 9
        Page 10
    Personal friendly calls
        Page 11
    Fertilizer and drought
        Page 12
    Grasping the opportunity
        Page 13
    With the editor
        Page 14
        Page 15
    Back Cover
        Page 16
Full Text


THE


LIBRAPY
RBCEIV r i
JUL 5 1939


CITR U


of Agrulimrur


GROWER


OFFICIAL
.F LO R I D A


P U B L I
PUBLIC
CITR


ATI
S G


ON OF THE
ROWERS INC


May 15, 1939


The Florida State House showing the new House of Representatives
wing at extreme right. (Story p. 4.)


INV. '60















Ap


SOME ONE IN THIS magazine has referred to the
grower organization as an "overgrown baby." We
are not sure that "overgrown baby" is the right de-
scription. Some species reach maturity much more
quickly than others. The accomplishments of the
young grower organization suggest that it has very
rapidly come of age, and it is time right now for the
organization to prepare to meet problems of maturity.
Our success will attract the greater and more savage
opposition of our enemies as we go along.
Also, since we have come of age: since we have
looked around a great deal in this worl1 into which
we have been born; since we have given months of in-
tensive study to. the problems that vex our industry,
we are now ready to propose definite and specific rem-
edies.
It is in proposing specific remedies that definitely
affect the interests of certain specific groups that we
arouse opposition. So long as we were young and
our steps were halting and uncertain and we were pur-
suing only the misty, elusive ideal of "rescuing the
citrus industry from bankruptcy" everybody was for
us. No matter how many secret fears some may have
had about what this organization might do when it
once got going, no one could think of opposing it on
the general proposition of improving the industry.
Our definite proposals are meeting and will meet
stronger opposition in the future. As this is written,
practically every important item of our legislative
program has passed the House of Representatives. In
this program are a lot of laws that constructive inter-
ests in the citrus industry have wanted to see passed
for years but various opposing interests have been able
to prevent their passage. Over half our program went
through both Houses so smoothly that the laws were
called "non-controversial" even though the same sort
of laws had been the subject of much controversy in
all the sessions of the legislatures of th? past. The
grower organization, young and unseasoned as it is,
has shown itself to be so powerful that good green
fruit laws and other wholesome regulation of the in-
dustry seem easy picking for it.


The interests that have completely dominated the
legislative picture in the past are bewildered and they
have seemingly folded up but we cannot imagine that
we have won the victory. We have won only a skir-
mish. We must look sharply to knitting our organi-
zation more closely. Unable to attack us in front,
there is now and will continue to be all sorts of propa-
ganda stories circulated to weaken our organization
from within.
There will continue to be efforts to line up the little
grower against the big grower, the interior producers
against the Indian River and West Coast producers,
the independents against the cooperatives. The under-
mining campaign is getting down to personal stories.
I hear at Tallahassee that I am going to run for gov-
ernor and that several other organization officials are
running for this and that, and we hear that all of us
have sold out to the shippers.
I do not have to say that none of this is true. It
is only evidence that we are doing enough effective
work to arouse real opposition. Half of our members
are growers who own twenty acres and less. Many
of these small growers have been in the front line in
the advance of the organization so far. The so-called
big growers cannot do without the little ones and the
little ones cannot do without the big ones. One sec-
tion cannot do without the other section. Marketing
statistics show that the highly popular Indian River
fruit suffers a higher percentage of loss in price from
surplus conditions than the less naturally favored
fruit in the interior sections. Our worst sailing is be-
fore us and we must all work together for the com-
mon good.
The best way to keep a thorough understanding
among ourselves is through the frankest kind of dis-
cussion. We do not have a thing in the world to hide.
I want any member who feels like it to come to the
state meetings and bring any matter that is worrying
him so it can be discussed. Or take it up with me by
letter, or with your county officers. We must keep our
organization completely clean of the smell of internal
factions by the single sure method of bringing every-
thing out into the open.
Yours very truly,







President,
Florida Citrus Growers, Inc.










The Citrus Grower

Official Publication of Florida Citrus Growers, Inc.

VOLUME 1 MAY 15. 1939 NUMBER 13


Our Organization

Florida Citrus Growers, Inc.. is an agency through
which 21 county organizations work together for the
purpose of making citrus growing profitable. The
county organizations are made up of growers who have
no financial connection with or interest in the ship-
ment of fruit. In these units are growers who ship
through cooperative marketing associations as well as
growers who dispose of their fruit to cash buyers or
on consignment. So called "cooperative" growers and
so called "independent" growers are fighting side by
side in the ranks of the county units and, through the
county units, in the state organization for the benefit
of the citrus industry. The grower must work for a
stable market with a healthy demand for fruit at a
price that pays, in addition to distribution costs, the
cost of production and a reasonable profit to producers.
Grower Price Ideal-
Unless this price ideal of the grower is attained, the
grower eventually must go out of business and with
him will fall the whole super-structure of the industry.
Only through organization can the grower realize this
ideal. Consequently, an effective grower organization
is of the greatest concern to every element within the
industry and to all of those business, professional and
other working people in the citrus area whose pros-
perity directly and indirectly depends upon the citrus
industry.
Florida Citrus Growers. Inc., is the means through
which the grower works and expresses himself in striv-
ing for this ideal.
The state officers are:
L. H. Kramer, Lake Wales. President: J. J. Banks.
Jr., Orlando, 1st Vice-President; C. B. Van Sickler.
Ft. Pierce, 2nd Vice-President; W. L. Burton. Orlando.
Secretary; E. G. Todd, Avon Park, Treasurer: W. J.
Steed, Orlando, General Counsel.


CONTENTS


President's Message .. ........ Inside Front

The Battle in the House ....- ..... 4

Lakeland Association Changes ..... 6

Associate Members .. -.. 6

Growers' Legislative Program .... 8

Personal, Friendly Calls ...... 1 1

Fertilizer and Drought ... ..... ..... 12

Grasping the Opportunity ..... ...13

With the Editor .. .. ..... 14



Points for Study

The Farm Credit Administration is interested in
growers making money. If growers do not make
money the credit administration has a poor opportunity
of collecting its loans to growers.
In the present series of meetings held by the Exten-
sion Service in the citrus belt. M. C. Gay, with the
credit administration is quoted as bringing out the
following points for growers to th'nk about before
sending fruit to market:
1. The consumer is not a fool: 2: The con-umer's
buying power: 3: The advertising of the health value
of citrus fruit is soon followed by other fruits: 4:
A portion of the advertising fund should be used for
consumer research; 5: One brand for the state under
which each individual house could put its own label,
thereby concentrating advertising on one brand instead
of on 700 to 800 brands: 6: The grower should es-
tablish a sound growers' marketing agency and not
depend on some person who has no interest in the ac-
tual production of fruit.


Virgil H. Conner E---Editor
Vernon Keith ...------- Advertising Manager
PUBLICATION COMMITTEE-W. E.
Kemp, Chairman; Carl D. Brorein, R.
J. Kepler, E. G. Thatcher. W. L. Burton,
C. A. Garrett, Karl Lehmann.
Printed by The Chief Press, Apopka


Published the First and Fifteenth of each able. The publishers can accept no re-
month by The Florida Citrus Growers, responsibility for return of unsolicited manu-
Inc., Orlando, Florida. scripts.
Entered as second-class matter Novem- Subscription Bates
her 15, 1938, at the postoffice at Orlando, In United States, one year $1.00 to non-
Fla.. under the Act of March 3, 1879. members of Florida Citrus Growers, Inc.,
Membership subscriptions, one year 50c.
Manuscripts submitted to this maga-
zine should be accompanied by sumcilent Address all mail to The Citrus Grower,
postage for their return if found unavail- P. 0. Box 2077, Orlando, Florida.








Page 4 THE CITRUS GROWER, Alay 15, 1939


Legislative Chairman Talks of--



The Battle In The House


THE EFFECT OF the grower
organization at this session
of the legislature has been
far reaching and profound. At close
range here in Tallahassee the pic-
ture is confusing and we find it very
difficult to put in a few words
the legislative battle up to this point.
We think of the many loyal pow-
erful friends who have been of great
assistance and without whom it
seems unlikely we would have made
much progress.
On the other hand, we think, too,
of the organization itself, how thor-
oughly it had prepared its group
of bills, the time it had spent in
discussing these numerous and high-
ly important questions with experts
in every field and with other
branches of the industry. These
hours of conferring and discussion
had smoothed out the rough places.
In consequence of this careful and
minute preparation a large part of the
growers' legislative program has al-
ready passed both houses. (In an
accompanying article we are giving
a brief outline of the whole legisla-
tive program and the status of each
bill).
The tremendous influence which
the grower organization, through its
members and committees, has had
upon legislative thinking is likely to
be overlooked, but it can be readily
judged when we note that that
large group of bills which has al-
ready passed both houses went thru
without serious opposition. These
bills were even called "non-contro-
versial." If these bills are really
non-controversial why is it that
through the many sessions of the
legislature in the past it has been im-
possible to get definite and effective
laws along this line enacted? The
truth is, the grower program was so
well prepared, it was so truly fair to
all concerned, that it was necessary
only to explain to the legislators the
absolute necessity of these construc-
tive laws. It was also impossible for
the opposition to bring up arguments
that could offset the reasons these


HON. DAN McCARTY
Representative from St. Lucie County.
In the accompanying article by the Grow-
ers' Legislative Chairman, E. G. Todd. Mr.
McCarty is given a lion's share of the credit
for leading the fight on the floor of the
House of Representatives for the grower or-
ganization's legislative program.
Mr. McCarty is a native of Florida, born
in Ft. Pierce, 27 years old, graduated from
the University of Florida in 1934. with a
Bachelor of Science degree in the College of
Agriculture. His family has been in the
citrus business for over thirty-five years, and
he has been in it himself since his gradua-
tion from college.
Mr. McCarty is also general manager of
Indian River Citrus Associates, which is an
independent cooperative citrus selling organ-
ization. He operates the packing house of
this cooperative at Ft. Pierce through which
is shipped annually about 200.000 boxes of
citrus fruit. It would be very difficult to
find a man whose broad experience would
so well equip him with a thorough knowl-
edge of all branches of the citrus industry.
Mr. Todd states that Mr. McCarty drew
heavily upon his broad experience in his de-
fense of the grower program.
He has been chairman of the legislative
committee of the state Junior Chamber of
Commerce for several years. He is serving
his second term in the House.


bills should be passed.
This article deals largely with
the program in the House, since prac-
tically all the growers' bills, the con-
troversial as well as the non-con-
troversial, have been approved al-
ready by that body.
The organization probably would
have fallen far short of its present
already glorious accomplishments if
some excellent help had not come to
it at the right time.
First among the many who con-
tributed to this success I want to
mention our organization's general
counsel, W. J. (Funie) Steed. We
have noted at several turning points
in history that the right man, with
the right qualifications has turned
up in, the very period he could ac-
complish most. We look upon
Funie Steed as one of these happy
accidents of history. It seems, in
fact, that he is the only man that
could have done the great job that
has been done.
He is a former member of the
House and out of that experience
has retained an intimate knowledge
of procedure. He is a lawyer. He
was chairman of a group of lawyers
who put the bills into legal form
for presentation to the legislature.
he knows everyone of the bills thor-
oughly. He has strong political
connections, knows well practically
everyone in both houses as well as
many influential figures outside.
In addition to these qualifications,
it is putting it lightl\ to say that
he has been completely loyal and de-
voted to the grower' interests. He
has worked night and day. He has
done it without any expense what-
ever to the grower. We look upon
him as the first factor in importance
in the battle thus far, even though
he mostly assigns the responsibility
for the good results to others.
The highest laurels for favorable
action in the House go to Hon. Dan
McCarty, of St. Lucie County. Like
the grower organization itself, Mr.
McCarty is young, untarnished with
a passion for fair plav, alert, ex-








THE CITRUS GROWER, May 15, 1939


perienced and powerful. His out-
standing work for the grower pro-
gram began in the house cit-
rus committee. Hon. Thomas H.
Cooley, of Lake, chairman of that
committee, and recognizing Mr. Mc-
Carty's ability, appointed him chair-
man of the sub-committee handling
the "controversial" bills-that is the
bills that were expected to get the
hardest opposition. These were the
state marketing agreement bill, the
elimination bill, and the wash house
bill. The other sub-committee
chairmen were Hon. H. M. Sinclair.
of Polk, and Hon. Noah B. Butt. of
Brevard, both of whom rendered
real service in their handling of bills
referred to them.
Through the good offices of the
house rules committee the growers'
bills were given a "special order
calendar," that is they were given
special consideration in the matter
of getting to the floor for discussion.
They came up for debate Thursday.
May 4th. At that session practical-
ly all of the non-controversial bills
were passed, Hon. W. McL. Christie,
of Duval, chairman of the rules com-
mittee feels very kindly toward the
growers' program and he and his
committee are due the thanks of the
grower organization for the ex-
tremely favorable treatment the
growers' bills received in the way
of getting a "special order calendar."
The controversial bills that could
not be considered in the time al-
lotted Thursday were placed on the
calendar for Friday.

When the bills reached the House,
the friends of the growers came thru
in great fashion by way of making
the meaning of bills clear and show-
ing the urgency that demanded their
passage. How well they measured
up to this occasion may be illustrated
by one phase of the fight for the
state marketing agreement law.
This was the first controversial
bill up for discussion. It had been
known beforehand that the oppo-
sition would make a determined fight
against this bill and it was known
they were going to aim most of their
big artillery toward the provision
of the bill that the co-operatives
could vote the entire membership
as a unit. This was not an
important provision, and was to
be used by the opposition to
confuse and create doubts in the


minds of the legislators. Hence.
Mr. McCarty, in view of the clause
not being of vital importance sur-


W. J. (FUNIE) STEED
General Counsel for Florida Citrus
Growers, Inc.
We discover Mr. E. G. Todd in the ac-
companying article striving without satis-
factory results to find words which he re-
gards as fully capable of expressing the
growers' appreciation to the work that Funie
Steed has done toward getting the growers
legislative program enacted into law.
As general counsel for Florida Citrus
Growers, Inc.. Mr. Steed was ex-officio chair-
man of a committee of lawyers who put all
the growers' bills into legal language for
presentation to the legislature. Since the leg-
islature opened he has nursed them day
and night.
Mr. Todd says that "it is one of the acci-
dents of an important turning point in
history" that Mr. Steed turned up at the
moment the growers' movement most needed
a man of his qualifications.
As a former member of the legislature
he is thoroughly familiar with procedure.
knows all the pitfalls and pigeon-holes where
good legislation can be sidetracked, knows
the defense against the great amendment
game by which good legislation is often
turned into bad legislation. He has strong
political connections in both Houses, is thor-
oughly familiar with the personnel of the
legislature and important figures outside, and
is highly popular with that large group
that assembles in Tallahassee every two
years, from the greatest commanders among
them down to the humblest camp followers.
Mr. Steed is generous with his praise for
others who have contributed to the success
of the growers' legislative program, but his
unselfish contribution to the cause compels
us to nominate Mr. Steed, himself, for a
high place in the growers' hall of fame.


prised the opposition by proposing
an amendment that this clause be
struck from the bill. This strategy
completely wrecked the plans of the
attackers.
The opposition nevertheless wag-
ed a heated two hour battle on the
floor. Mr. McCarty led the de-
fense bringing to bear upon the sub-
ject his training as well as experi-
ence as a grower, packer and shipper
of citrus fruits. He knows the story
from start to finish. His arguments
were unanswerable. In the fight.
however, he was ably assisted by
Representatives Robert L. Hodges.
Orange; E. Snow Martin, Polk:
John Hugh Gillespie, Volusia, and
many other members.
On the marketing agreement bill
largely hung the possibility of suc-
cess of all the other controversial
bills. The vote upon it was cru-
cial. The opposition was so thor-
oughly beaten back by the power-
ful handling of this bill that the
elimination law, which followed it
immediately, was passed by the
House almost without opposition.
In order that the growers may
know how the entire House voted
on this decisive test, we quote the
roll call record:
For the state marketing agree-
ment bill: Mr. Speaker, Pierce
Wood, Liberty: Adams, Calhoun;
Beasley. Walton: Beck, Palm Beach:
Burks, Pasco: Bruns, Osceola; Bur-
well. Broward; Butt, Brevard:
Christie. Duval; Collins, Leon:
Crary, Martin: Dishong. DeSoto:
Fearnside. Putnam; Gillespie, Vo-
lusia; Harrell. Hamilton; Harrell.
Duval; Henderson, Volusia; Hodges.
Orange; Holsberry, Escambia:
Howze, Manatee; Holt, Dade; Jen-
kins. Alachua; Johnson, Gadsden;
Leaird, Broward; Leonardy, Semi-
nole; Lindsey, Dade; Marchant.
Polk; Martin, Polk: Morrow. Palm
Beach; McCarty, St. Lucie; Niblack.
Columbia; Overstreet. Dade; Pickels.
Jackson; Platt. Collier; Ray, Mana-
tee; Scales. Taylor; Shave, Nassau:
Simpson, Jefferson; Sinclair, Polk;
Surrency. Sarasota: Turner, St.
Johns: Versaggi, St. Johns; War-
ren. Duval: West. Santa Rosa-44.
Against the marketing agreement
bill; Allen, Suwannee, Ange, Lafay-
ette; Becton. Wakulla; Boatwright,
Suwannee; Clement, Pinellas; Coo-
ley. Lake; Cook, Flagler; Douglas,
Putnam; Drummond. Holmes:


Page 5








THE CITRUS GROWER, Iaay 15, 1939


Folks, Marion; Frank, Marion;
Fraser, Baker; Fuller, Pinellas;
Getzen, Sumter; Griner, Dixie; In-
man, Bradford; Lanier, Madison;
Lehman, Seminole; Lewis, Levy;
Malone; Escambia: McCall; Madi-
son; McLeod, Franklin; Papy, Mon-
roe; Robinson, Lake; Scofield, Cit-
rus; Sheldon, Hillsborough; Sikes,
Okaloosa; Smith, Clay: Stewart,
Hendry; Stokes, Bay; Strayhorn;
Lee; Sudduth, Bay; Wotitzky, Char-
lotte-3 3.
Not voting: Leedy. Orange, Lewis,
Gulf; Moore, Leon; Outman. Pinel-
las; Peeples, Glades; Slappey, Gads-
den; Tomasello, Okeechobee; White-
hurst, Highlands; Ayers, Gilchrist;
Berry, Washington; Dekle, Hills-
borough; Dukes, Union; Farabee,
Hardee; Finch, Jackson; Harrell, In-
dian River; Harris, Alachua; John-
son, Hernando.
The wash house bill followed the
elimination bill, was explained by
Mr. Cooley (Lake) and so ably
presented that it received a favorable
vote. Mr. Cooley has been a strong
friend of the grower legislative
program. Due to his friendly feel-
ing and the assignment of the various
citrus bills to the men on his com-
mittee most able to handle them
and most favorable to the grower
program, the situation has worked
out successfully for growers and for
the balance of the industry. Mr.
Cooley did not vote for the state
marketing agreement law, but the
best of friends disagree sometimes.
We still class him a strong friend of
the grower.
Speaker Pierce Wood also showed
favorable attitude toward the grow-
ers, by appointing only growers on
the citrus committee. He handled
the heated debates on the controver-
sial bills most fairly and gave both
sides ample opportunity to be heard.
On the roll call the speaker voted for
the grower program throughout.
SENATE
All of the bills mentioned in
the digest have been passed by the
senate except the marketing agree-
ment, elimination, wash house, can-
ner embossing, canner importation.
and field box bills. The field box law
and some canner legislation are still
in a house committee.
-Sentiment in the senate seems to
be growing rapidly for support of


the grower program of legislation.
In fact the program may have passed
the senate by the time this story
goes into the growers' hands.
The highly valuable legislation
already passed and about to be pass-
ed by the legislature is due solely to
the activities of Florida Citrus Grow-
ers, Inc., and the friends it has
made in the legislature. As Mr.
McCarty said: "Heretofore the grow-
ers have had no medium through
which to express themselves and
show the desirability and necessity
of such wholesome and necessary
legislation."
It is due to the growers' organi-
zation, too, that such strong and
able champions for a better citrus
industry have been discovered, who
have come so ably to the defense of
the grower program and have sup-
planted those forces that have been
in the saddle so long in the matter
of citrus legislation.
-------*-------
0-

LAKELAND ASSOCIATION
ANNOUNCES CHANGE

In order to give the best possible
service to growers and farmers of
Polk, Hillsborough, Pinellas, Pasco,
Hernando, Citrus and Sumter Coun-
ties, the Lakeland Production Credit
Association will no longer operate
under the coordinated agreement
with the National Farm Loan As-
sociation, this change being effective
May 15, 1939. Another beneficial
change which has been made is the
further reduction in the interest rate
to four and one-half percent on all
new loans.
The personnel of the Lakeland
Producing Credit Association will
confine its activities entirely to the
making of production loans and the
office personnel will be as follows:
Ledley H. Wear. Secretary-i Treasurer,
L. O. Black, bookkeeper, Miss Rosa
Nesmith, stenographer, and Jere L.
Stambaugh, Sr., inspector, the offices
in the same convenient location in
the Citrus Center Building, Lake-
land.
---------------
ASSOCIATE MEMBERS

The Barnett National Bank of
Cocoa, by C. J. Joiner, Cocoa.
The Chief Press. Apopka.
Rose Caretakers. Orlando.


Lyons Fertilizer o., Tampa.
Farm Home Machinery, Or-
lando.
Fidelity Title b Guaranty Co.,
Orlando.
Knox Stores Co., Orlando.
Orlando Daily Newspapers.
Al Huppel, Orlando.
Orange Buick Co., Orlando.
Frank N. Mebane, Orlando.
Rich Auto Supply Co., Orlando.
Dolomite Products, Inc., Ocala.
Ray-Davidson, Silver Springs.
Peninsular Food Store,. Lake
Wales.
Lake Wales Chamber of Com-
merce.
J. E. Swartz 8 Co., Lake Wales.
Florida Public Service Co., Lake
Wales.
State Bank of Apopka, Apopka.
Consumers Lumber F Veneer Co..
Apopka.
Story Bros. Grocery, Mt. Dora.
-~0
------*------
"WAS IT A HAPPEN SO?"

The Ft. Meade Leader (April
20), prints the following letter from
M. M. Loadholtes, president of the
Ft. Meade local of the Polk County
Unit of Florida Citrus, Growers.
At our last meeting it was voted
to hold our next meeting on May 2.
But I thought it might be well to
keep you thinking about it, so you
will be sure to attend. We should
hear something from the legislature
by that time. Many growers have
gotten rid of their fruit which leaves
us free to make plans for another
season. I think we have done quite
well, starting the middle of the mar-
keting season, when it looked like
we might not get our early fruit
off the trees. And the top for Va-
lencias seemed about 50 cents and
grapefruit 8 and 10 cents (if sold
at all.) Now Valencias are from 90
cents to $1.10 and grapefruit from
25 to 35 cents, and it looks favor-
able that we might market the en-
tire crop. Do you think this was
just a happen so? I think it was
caused by the organization of the
Florida Citrus Growers, Inc. And
with our continued efforts there are
better prices ahead. Don't forget to
be on hand May 2. And in the
meantime see your membership com-
mittee or leave your dollar with Mr.
Keen at the bank for 1939 dues.-
M. M. Loadholtes, President. Fort
Meade Unit.


Page 6








THE CITRUS GROWER, May 15, 1939


This Question


of '' or 'We'

The protection of the group from the indi-
vidual has been the subject of increasing
legal support. Frequently and in many
states important decisions have been main-
tained permitting the state to regulate and
adjust-in other words, prorate-the co-
existing rights of individual owners in a
common activity.
The most drastic action to protect the group
from the individual ever enacted by law is
the restriction on the withdrawal of de-
posits from banks by a proration under
which each depositor could withdraw from
his economic reserve only such amounts as
would not injure the correlative rights of
all depositors. This case of unrestricted in-
dividual action versus the interests of thb
group is discussed worthily by Chester
Rowell in the San Francisco Chronicle. It
is pertinent here:
"It is all a question of 'I' or 'we.'
If there is danger in other people draw-
ing their money out of banks, 'I' would
be better off if 'I' drew all my money
out first and put it in a box. But if
'we' try that we cannot get our money
and it would do infinitely more harm
if we did, so laws have been passed to
prevent each of us from trying to do
separately what would be self-destruc-
tive for all of us to do together . .
Similar conditions exist similarly among
banks themselves . .A law has been
passed to prevent any bank from doing
separately what it would be destructive
for all to do together . It should be
recognized that the age of 'I' is gone
and the age of 'we' has come. The
slogans of individualism no longer fit
the facts."




%4."


5.' W T M


Just Who Are



These Growers'



Friends?








The Florida citrus grower hears many claims of action
on the part of some operators because they are, self-
vauntedly, "friends of the grower."

For the first time growers now have an opportunity to
see for themselves just what truth there is in such
claims. They need observe merely who is supporting
and who is fighting the grower-introduced but contro-
versial citrus legislation in the Tallahassee melee.

A distinction is made to discount support of the
"non-controversial" bills. These only add to or bring
up to date existing legislation. They are so simple and
necessary that nobody can find serious fault with them.
These other bills, particularly the marketing act, deal
with the fundamentals of merchandising. They are
drawn from, by and for Florida citrus growers. They
are supported by the very grower organization publish-
ing this magazine.

Active supporters of this bill sincerely believe organized
marketing control will be beneficial to all grower inter-
ests. Support of them defines operators who have the
interests of growers sincerely at heart.

Incidentally, it should be observed that the Florida Cit-
rus Exchange has left no stone unturned to improve,
strengthen and obtain passage of these bills.


FLORIDA CITRUS EXCHANGE Tampa


Page 7


-- I I








Page 8 THE CITRUS GROWER, May 15, 1939


Main Classifications of--



Growers' Legislative Program


THE COMPREHENSIVENESS
of the growers' legislative pro-
gram can best be understood
by an examination of the following
diagram. The diagram falls into
five major classifications, marked: I.
II, III, etc, under these we list the
laws that bear upon those classifica-
tions, a, b, c. After the name of
the law "H t S" indicates that the
law has been passed by both the
House and Senate. The letter "H"
indicates that it has been passed by
the House only; those without desig-
nation are yet to be acted upon by
both Houses.
1. To insure that good fruit
only is packed and shipped:
a. Maturity law, H and S.
b. Embargo on shipping frozen
fruit, H and S.
c. $6000 maturity research bill.
H and S.
2. Tree to car handling:
a. Processing law, H and S.
b. Soaps and materials licens-.
H and S.
c. Color added law, H and S.
3. Regulation of flow of fruit
to markets:
a. State marketing agreement


law. H.
b. Elimination law,
c. Wash house bill,
4. To regulate the
dustry:


H.
H.
canning in-


a. Canners maturity bill, H and


b.
bill. F
c.
d.
5.
a.


Canners
I and S.


unwholesome fruit


Canners embossing bill,
Canners importing bill,
General laws:
Field crate law.


b. Amendment to general ap-
propriation bill for Lake Alfred Ex-
periment Station, $25,000.
c. Freight rate and maturity re-
search bill, H and S.


d. Tractor and trailer law, H
and S.
A brief explanation of the various
laws follows:
I-a. Maturity Law, H and S.
This new maturity law will be
effective. It closes all the loopholes
in the past law through which green
fruit has leaked into the markets
and into the hands of the growers'
dissatisfied customers. Higher ma-
turity standards have been set for
all kinds of citrus fruit, and there
is a clause in the new law that pre-
vents the evil of mixing ripe fruit
with immature fruit. Mixing is one
of the worst practices under the pres-
ent law.
Under this law, when mixing is
suspected by an inspector, he may
test each fruit separately, and, if
more than ten percent of the fruits
are found to be immature, the entire
lot under test is rejected.
The fruit must show a definite
break in color before it is picked.
This is one of the ways time in col-
oring rooms will be cut down.
I-b. Frozen Fruit Embargo
Law, H and S:
A law has been passed which de-
fines a damaging freeze, and, after
three days following a damaging
freeze, the citrus commission has the
authority to place a state wide em-
bargo on shipments of not more
than seven days' duration. After
an embargo has been declared, all
fruit offered for shipment must be
inspected and only that fruit can be
shipped which is free from freeze
damage.
I-c. Appropriation for Maturity
Standards Experiments:
We are using the best informa-
tion obtainable in passing a law
that will insure against green and
immature fruit reaching our custom-
ers but the industry is at a great
disadvantage, however, in that so
little is known about chemical tests
for maturity standards.


An appropriation of $6,000 per
year for three years has passed both
Houses to pay salaries of technicians
and buy materials to continue inves-
tigations under Dr. Wilmon Newell,
of the University of Florida.
II. Tree to Car Handling.
(Under this heading are a group
of laws that will prevent bad pack-
ing house practices from spoiling
good fruit. Next to shipping green
fruit, abuse of the coloring room.
and other handling methods have
worked most disastrously against
profitable marketing. Under this
heading there are three laws.)
II-a. Processing:
This law authorized the Citrus
Commission to regulate all handling
processes in the packing house. Some
effort was made in recent months to
get a law enacted regulating the




SA VE


S and/

By paying cash for fertilizer,
spray materials, etc.
By borrowing from a grow-
ers' cooperative organization
-operated by and for the
growers who use it;
By paying interest only for
the time you have actual use
of the money;
By repaying your loan when
you sell your crop.
New low interest rate.

412% per annum

We will be glad to serve you.
Write us for further details.
Florida Citrus Production
Credit Association
P. 0. Box 1592 Orlando, Fla.
WE MAKE LOANS TO CITRUS
GROWERS ONLY








THE CITRUS GROWER, May 15, 1939


number of hours fruit could re-
main in the coloring rooms. This
processing law is far broader than
regulation of coloring practices, since
it authorizes the commission to reg-
ulate any packing house practice that
might do damage to either the ap-
pearance or eating quality of the
fruit. We quote from Section 1 of
the new law:
Section 1. That the Florida Cit-
rus Commission is hereby given full
and plenary power and authority
to promulgate and enforce rules and
regulations to regulate and control
the methods and practices followed
or used in the packing, coloring,
preparation and processing of citrus
fruit to the end that such methods
and practices as affect the eating and
keeping quality of citrus fruit and
depreciate the value thereof may be
minimized to the greatest extent pos-
sible if not altogether eliminated;
provided, however, that the provis-
ions of this Act shall not apply to
the practice of artificially coloring
the peel of citrus fruit by the "color-
added" process or processes which
are regulated by other provisions of
law.
II-b. Soaps and Materials Li-
cense:
The Florida Citrus Commission is
given authority to regulate the chem-
ical composition of the soaps, waxes
and gases and their use.
II-c. Color Added Law:
A law has passed the House pro-
viding for more stringent regulation
of the "Color Added" process and
prescribing higher quality standards
for fruit treated by this process.
Some markets will not accept
"color added" fruit, while other
markets on the other hand show a
marked preference for it. It is firmly
believed the new maturity standards
and the regulations with reference to
handling fruit will prevent the abuse
of "color-added" and will enable the
grower and the industry to take ad-
vantage of the benefits to be derived
from the use of this process and
avoid the harm the abuse of the
process has caused in the past.
This law provides that,
1. Only coloring material ap-
proved by the U. S. D. A. can be
used and the formula must be regis-
tered with the Florida Citrus Com-
mission.


2. Inspection shall be made to
insure that the formula and process
standards are being maintained in
practice.
3. The minimum ratio require-
ment for oranges treated with color
is fixed at 8.5.
4. The minimum juice require-
ment is to be four and one-half gal-
lons per box.
III-a. The Marketing Agreement
Law:
This act is designed to supple-
ment the Federal Marketing Agree-
ment, and its purposes are:
1. Correlation of marketing
with market demands.
2. Provision of methods and
means of developing new and larger
markets.
3. Elimination of economic
waste in marketing.
4. Restoration of purchasing
power of growers.
The provisions of the act are:
1. After a public hearing the
Commissioner has authority to make
a marketing agreement.
2. Administered by Commis-
sioner on advice of boards selected
by the industry, and serving without
salary.
3. Regulation of fruit in pri-
mary channels of trade.
4. Provides for grade, size and
volume regulation.


5. Fifty percent of handlers and
65 percent of producers must agree
to any agreement or order and the
termination of an order can be ob-
tained by the same percentages.
6. Financed by a per box assess-
ment.
III-b. Elimination Law:
1. This is an elimination law,
NOT a cost guarantee law.
2. It would only apply in sur-
plus years.
3. Apparently we can depend
no longer on the Government using
all our surplus fruit and the sooner
we put our own house in order, by
agreement, regulation or state legisla-
tion, the better off all of us will be.
4. In surplus years the growers
rush to dispose of their fruit be-
cause of the large yield and the buy-
ers take advantage of the fact and
dffer low prices. The results are:
(a) Lower prices to the grower;
(b) Immature fruit early in the sea-
son; (c) Demoralized market condi-
tions.
The elimination of No. 3 and
lower grades reduces the total volume
and then the better grades would
(a) Command higher prices
(b) Better qualities, and
(c) A stabilized market.
5. In non-surplus years, the law
of supply and demand takes care
of the situation, and in those years


Support the Growers' Organization


We take this opportunity to urge every citruv grower to give
his loyal and active support to the Florida Citrus Growers, Inc. It
is YOUR organization, laboring unceasingly to advance YOUR
interests.


One hundred per cent control of the industry can best be accom-
plished by one hundred per cent membership in the organization.


H. E. CORNELL, President

Glen Saint Mary Nurseries Co.
WINTER HAVEN


ORLANDO
56 E. Pine St.


TAMPA
1st Nat'l. Bank Bldg.


Page 9











THE CITRUS GROWER, May 15, 1939


there will be no control of No. 3
fruit for this law does not apply in
those years.
6. It would prevent the sale to or
use by canneries, of No. 3 fruit in
surplus years and require them to
use the same grades as being ship-
ped. In surplus years No. 3 fruit
in cans would not go into competi-
tion with better grades of fresh fruit.
7. It would constitute an ac-
cumulative and additional method
for controlling No. 3 fruit, intra-
state as well as inter-state, to a State
Control Act, if one is passed, and
this law would support a state con-
trol act.
8. Even in surplus years, should
the grower be able to get 50c for
oranges and tangerines and 40c for
grapefruit per box, net on the trees,
for his No. 3 fruit, then No. 3 fruit
can be sold or disposed of by ob-
taining a permit.
9. This law does not affect the
canning of grapefruit until Texas
passes a similar law.
III-c. Wash House Bill:
The organization recognizes the
problem of those growers who by
virtue of acreage and location have
been forced to pay large charges for
processing fruit and has prepared
and sponsored a bill providing for
wash houses where fruit will be
washed, graded and inspected at
cost. This is estimated at 8 to 10c
per box, and the bill provides that
at least three such wash houses shall
be in operation by December 1st and
as many more as the State Marketing
Bureau can get into operation by that
time. This will make it possible to
sell fruit to truck buyers and yet
will place regulation upon truck
shipments to the extent that damaged
or unwholesome fruit will not get
out of the state.
IV-a. Canners Maturity Bill:
The canners are subject to the
same standards of maturity as re-
quired for the fresh fruit.
IV-b.-Canners Unwholesome
Fruit Bill:
This bill is designed to regulate
and prohibit the canning of un-
wholesome and unsound fruit. In-
spection runs throughout the season.
IV-c. Canners Embossing Bill:
This bill provides regulation of
the grading, marking and labelling


of canned citrus fruits, and places
such regulation under the Florida
Citrus Commission. Canned citrus
products which meet certain high
quality standards given in detail in
the law are entitled to have the
can embossed with the word "Flori-
idabest."
IV-d. Canners Importing Bill:
This bill is to protect Florida
growers from having fruit which
is canned or grown elsewhere ship-
ped into the state and resold as a
Florida product.
V-a.-Field Crate Law:
The field crate law, also listed as
non-controversial is expected to be
passed soon by both houses to ade-
quately define a field crate. This
was the main point. This bill got
behind schedule through dissention
on the part of some members of our
organization as to the provisions
of the original bill. This bill will
provide that field crates with a ca-
pacity of more than 4,850 cubic
inches shall be stamped "Oversize."
This capacity is to be measured to
the top of the side pieces, and not
filled up so that the end boards and
cleats also have carrying capacity.
This provision will prevent piling
up in boxes so that it is crushed in
hauling from grove to packing
house.
V-b. Amendment of General
Appropriation Bill:
An appropriation to provide for


an annual increase of $25,000 for
the citrus experiment station. This
money will be used as follows:
1. Continuing the research pro-
gram being started this year by the
Citrus Commission temporary fi-
nancing:
(a) Relation of production
practices and field conditions to the
shipping, keeping and eating quality
of fruit.
(b) Study of fruit handling,
packing house operation and sani-
tation in relation to shipping and
keeping quality of fruit.
(c) Study of treatments and
processes used on fruit to improve
shipping and keeping quality.
2. Expanding soils and fertility
studies to enable:
(a) Covering both coastal areas
more adequately.
(b) Additional technical help at
Citrus Station Laboratories.
3. Pest and disease control work
studies:
(a) Timing of "Melanose" con-
trol sprays, with the hope of getting
this down to an exact science. This
disease is the most costly to growers,
in lowering fruit quality.

PIPE
FOR GROVE IRRIGATION
FLORIDA PIPE 8 SUPPLY
COMPANY
630 W. Church St. Orlando, Fla.


Page 10


PORTABLE IRRIGATION
is

Practical and Economical
Give your grove a chance to produce a crop at a cost per box that
will make you money. Now is the time to prepare for the coming
crop and improve the quality as well as quantity.

CHAMPION & MADEWELL
PORTABLE PIPE IN STOCK
DEMING PORTABLE PUMP OUTFITS
ready for immediate delivery


Farm & Home Machinery Company
Orlando, Florida Phone 5791









THE CITRUS GROWER, May 15, 1939


V-c. Freight Rate and Maturity
Research Bill:
Appropriations of 5 percent of
citrus advertising fund. This fund
to be used for two purposes:
1. To protect the Florida citrus
industry in the re-adjustment of all
freight rate structures covering all
production areas.
2. To finance further research
on citrus maturity in order to de-
velop better maturity and quality
standards.
V-d. Tractor and Trailer Law:
This is a clarification of present
law providing for the exemption of
the farm tractors and trailers from
the motor vehicle law so that license
tags will not be necessary in the in-
cidental use of the highways in go-
ing between their headquarters and
the farms and groves where operat-
ing.
-------*-------
PERSONAL, FRIENDLY CALLS

(Editor's Note. This is the way
Brevard County increased its mem-
bership 100 percent over last year.)
Many citrus growers in Brevard
County who held off almost a year
from joining the Florida Citrus
Growers, Inc., have apparently
awakened from a state of lethargy
and joined hands whole heartedly
by taking membership in this over-
grown infant organization whose in-
fluence is fast becoming this state's
outstanding and most effective relief
agency for citrus producers.


D. C. Williams. county president.
began his second consecutive year
by arranging a constructive, broad,
comprehensive program for an in-
crease in membership. Committees
were appointed and the work started.
Fields were invaded with surprising
results-an increase of 100 members
in the past sixty days.
Interviewed by the writer, Mr.
Williams was asked to explain how
he put over this marvelous drive.
Modestly. Mr. Williams said "We
succeeded by making personal,
friendly calls on the growers, both
men and women, and by calling their
attention to conditions existing to-
day and by explaining that relief
could be obtained by joining this
organization. Then most every
grower became interested at once and
joined this organized body, which
has everything to offer the growers
for relief, if they will cooperate," he
said.
During this interview, Mr. Wil-
liams referred to his thirty-five years
in the life insurance business, which
has the largest premium payments
of any business in the world and
has the largest number of members
who receive returns from their
deposits, and yet less than five per-
cent voluntarily applied for the pro-
tection. "This." he declared, "will
apply to members of the growers'
organization." Mr. Williams said
the success of this intensive drive is
due largely to his board of directors
and members of the county units.
also the splendid team work done
by the committees.


L. H. Kramer, President of the
Florida Citrus Growers, Inc., is
sending but a siren call for an in-
crease in membership, with an urge
to all concerned to get back of this
organization and support its official
staff in putting over this year's
program. Mr. Kramer says, "What
has been done is no comparison to
what will be done."
Growers, support your state or-
ganization and all important legis-
lative measures. If you do this, suc-
cess is yours.

CONGRATULATIONS

Mr. Virgil H. Conner,
Editor, The Citrus Grower.
Orlando, Florida.
Dear Mr. Conner:
I want to congratulate you on the
May 1st issue of The Citrus Grower.
President's Kramer's page was the
best yet; Mr. Saurman's article could
not be improved upon; and Mr.
Timmon's summary of Terminal
Market Research should be studied
by every grower. as its points the
way to the solution of many prob-
lems of marketing costs and auction
prices. Let's follow it up.
Cordially yours,
John M. Crilev.
Terra Ceia. Florida.
May 9, 1939.
0------------
ST. LUCIE COUNTY
St. Lucie County Citrus Growers.
Inc., meets at the court house at
Fort Pierce on the first Friday in each
month.


FAST


REFRIGERATED


SER VICE


SOUTHERN AGENTS
G. W. BARTLETT, EXEC. GEN'L.
AGT.
S. S. GAILLARD, AGT., Jackson-
ville, Fla.
R. L. GILLETT, AGT., Tampa,
Fla.
R. I. VERVOORT, G. A., Miatgi,
Fla.
W. H. GRIFFIN JR., FRT. ZB PASS.
AGT.. Orlando, Fla.
J. H. BONFIGLIO, G. A., New Or-
leans, La.


EFFICIENT HANDLING OF
FRUITS AND VEGETABLES
PRE-COOLING PLANTS AT MIAMI, JACKSONVILLE, TAMPA
PLANTS AT JACKSONVILLE AND TAMPA NOW OPEN
REFRIGERATED STEAMERS SAILINGS TO NEW YORK
FROM MIAMI FROM JACKSONVILLE FROM TAMPA.
Every Tuesday, also Sat- Every Wednesday, Thurs- Every Thursday, with
urday. December 24, day. Friday and Sunday. 6th morning arrival at
with third morning ar- Arriving in sixty hours. New York.
rival at New York.
Sailings to New Orleans from Tampa-Tuesdays, with arrival following Thursday
morning. Refrigeration and forced ventilation on all steamships except on Tampa-
New Orleans Line, forced ventilation only.
CLYDE-MALLORY LINES N GENERAtL OFFICES R.
Y LINES New York City, Pier 34, N. R.


Page 11


--- --
4 C
CI __








Page 12 THE CITRUS GROWER, May 15, 1939


Fertilizer and Drought

Editor,
The Citrus Grower,
Orlando, Florida.
Dear Sir:
Your magazine is very generous
in giving space to comments of value
to farmers and growers and I am
asking your indulgence in offering
the following:
Our state has just passed through
one of the most severe drought per-
iods in its history. One question
that we should ask ourselves is:
have we taken full advantage of the
opportunity to learn as much about
soil conditions, plant response and
fertilizer requirements as was pos-
sible? The answer to this question
may be of great economic value to
our agricultural interests.
There is an old saying, "I don't
understand all I know about the
matter." Turning this around we
may read, "The more I know, the
more there is that I don't under-
stand." This applies to our ferti-
lizer programs and the quality of
the fruit and vegetables we produce.
A condition to be duplicated should
be understood. Hence, passing on
a few observations from which an
hypothesis has been constructed and
data gathered, should not be out of
place in your columns.
To make the story short, I'll put
it this way:
"A" Our trees and plants are not
much interested in what is in the
soil. Their interest is in what is in
the soil solution. If the soil were
deprived of its solution (Moisture)
as it happens at times during
droughts, it wouldn't make much
difference what was in the soil, so
let us keep our attention on the soil
solution.
"B" If there wasn't anything to
the soil solution but water, it
wouldn't make much difference to
the plant whether there was any
soil solution or not. Consequently
the important point is what and
how much is in the soil solution?
"C" The average citrus sand soil
will hold from 10 to 30 percent
moisture (from 200 to 600 tons of
moisture per acre in the root area.)
The usual soil we meet with will
hold from 300 to 500 tons of mois-
ture. Now, if we apply say one ton
of soluble fertilizer per acre to each


acre represented above we have ap-
plied almost twice as much to the
soil solution of one as to the other.
"D" Again, if one ton per acre is
about right for one area, it is either
too much or not enough for the
other.
"E" If the acre that held 200
tons of moisture has lost half its
moisture at the time we applied one
ton of soluble fertilizer, we have
really applied the equivalent to two
tons of fertilizer.
"F" If the one ton was the right
amount when the soil was holding
200 tons of moisture, it is twice too
much during the drought, when it
had lost half the moisture, and four
times too much when it loses three-
fourths its moisture.
"G" Take the case of the acre
that will hold 20 percent of mois-
ture. If we fertilize with the correct
amount at a time when the moisture
has gone down to 10 percent, we
would have only half enough fer-
tilizer in our soil solution when the
rains or irrigation has brought the
moisture up to the 30 percent, and
our trees might get hungry, in other
words, what would be enough at
10 percent moisture might be only
half enough at 20 percent moisture.


"H" The above considerations
are especially important in connec-
tion with the odd elements or those
that are required in small amounts.
In this respect, ten pounds of Borax
per acre when the soil contained
30 percent moisture, would be the
same as 30 pounds when the soil
contained 10 percent moisture. In
the first case the soil solution con-
tains five parts per million of Borax
and the other fifteen parts per mil-
lion. In one case the concentra-
tion may be toxic and in the other
not toxic, but beneficial. Ten
pounds per tree of a 4-8-8 when the
soil contained 30 percent moisture
would be the same as 30 pounds
when the moisture was only 10 per-
cent.
Inasmuch as our fertilizer pro-
grams so largely govern the quality
of the fruit and the quality affects
the price received, it would seem
that consideration of these matters
was of vital importance to Florida
growers.
Yours very truly,
Edward T. Keenan.

Sell to buyers who help our in-
dustry-Buy from concerns that
help our organization.


J. SCHNARR & CO.
FACTORY AND OFFICE, ORLANDO, FLA.
TAMPA BRANCH, 4700 E. Broadway (Phone)
Stocks at Winter Haven, Lakeland, Palmetto, Mims, Ft. Pierce, Vero Beach,
Leesburg, Dunedin, Crescent City, Ft. Myers and other points.







THE CITRUS GROWER, May 15, 1939

Grasping The Opportunity


Shakespeare said "There is a tide in the affairs of
men, which taken at its flood leads on to forunte:
omitted all the voyage of their lives is bound in shal-
lows and miseries.
"So we must take the current when it serves or lose
our ventures."
This often quoted Seventeenth century statement
translated into Twentieth century language means, there
is an opportune time when a thing can be done. If
we miss that time we may miss altogether our chance
of doing what we hope to do.
This magazine has said much about selling fruit
constructively. This means selling fruit in such a way
as to safeguard and promote the growers' interests.

Selling Time Growers Chance
The only time at which a grower can exert an in-
fluence upon shipping and other interests in the in-
dustry is when he sells his fruit. It has been aptly
suggested that growers have been spending 364 days
out of each year raising the crop of citrus and spend-
ing only one day on the problem of selling. Some-
times we spend only 15 minutes out of the year in the
matter of selling the whole citrus crop.
We do not need to look further than this neglect
and inattention to find the reason why most of the
growers' difficulties are tree-to-market difficulties.

Study Marketing
The grower organization is concentrating its energies
in an effort to arouse the grower to the necessity of the
individual grower studying these intricate questions
that affect his profits. Failure to do so has brought
the grower face to face with bankruptcy.
Our experience has thoroughly demonstrated how
bad the policy is of leaving all tree-to-market matters
for others to handle.
The opportune time for the grower to control the
movement of his fruit and to exert an influence upon
the way it is handled is at the time he is selling it.
This selling act is the grower's opportunity. He must
study its possibility of help to the industry.
It is up to the grower, and to the grower only, to
learn which shippers help our industry and then sup-
port those shippers.


w


Renew Your Membership


Use the application on the back of this magazine to
send your membership report and dues to your county
secretary. It saves postaeg and gasoline which the
county unit must spend to remind you of something
you fully intend to do.


Page 13


Funny World,



Isn't It?


Time was when people thought the
world was flat and the first to say
it was round were laughed out of
the picture.


The steam engine, telephone, radio,
airplane, X-Ray, vaccine and hun-
dreds of modern necessities all had
their day of Doubting Thomases
but the wise were quick to see the
point and profited thereby.


Now comes



ORGANO
The Bacterialized Plant Food


The result of a lifetime of scientific
research, assembling together in one
happy family a great army of
friendly organisms; hormones and
enzymes, whose ability to do things
in the soil is baffling.


Again the Doubting Thomases ap-
pear. Some say it can't be done.
Others are doing it.


Funny world, isn't it?


SOUTH ATLANTIC REDUCTION
CORPORATION
PHONE 3842
138 N. Orange Ave.


ORLANDO


FLORIDA








THE CITRUS GROWER. May 15, 1939




WITH THE EDITOR :-:


The Growers and the Legislators


People are very thoughtless in referring to the state
legislature as a "mad house." Such reference should
make all of us feel badly. Contrary to what we may
wish to believe, the legislature really represents us.
There are some outstanding, highly capable and thor-
oughly honest men in the legislature. We like to
think of those particular men as really representative
of ourselves, and they are. The other kind of men
we find in the legislature also represent us. This other
kind represents us in our ignorance of what our in-
terests are, they represent us in the neglect we practice,
in our failure to look out for our interests.

It might not be so bad to refer to the legislature as
a "mad house" when we think of the conflicting in-
terests there scrambling for legislative advantage. In
this respect the legislative halls, the committee rooms,
and the lobbies are very quiet holidays compared with
stock, cotton and grain exchanges where men bid brisk-
ly for a place in the market.

The grower's fault in the past has been that he has
left all the legislative activity up to others. We would
not say, so far as citrus is concerned, that all the pres-
sure put upon legislators in the past has been bad pres-
sure. But it is easily admitted that citrus influence in
the past legislatures have not been altogether construc-
tive.
This session is the first time a really well rounded
constructive citrus program has been presented to the
legislature. It was prepared long in advance by the
grower organization, it was refined and strengthened
by discussions with other branches of the industry.
Highly important, also-there have been capable grow-
er representatives on hand to explain the program to
the legislators. No matter how able a legislator is, he
cannot be expected to know all about every industrial
question that comes up for action. He must take the
best advice available. This time he has had sound
advice on citrus matters.
The grower program has had favorable action in
the House almost one-hundred pecrent and in the Sen-
ate, as we go to press, about seventy-five percent, with
more coming up. The grower, through his organiza-
tion, has done his duty to himself this session, and the
legislators have responded in a magnificent way.
In fact the response the- program has received re-
news and confirms our long cherished belief that the
ordinary grove-run legislator is no better and no worse
than the best of us, which means he is a pretty good
sort of fellow after all . the best of his kind being
real gentlemen and scholars, and the worst not so bad.
There was no spot picking of them this time and they
have done a good job.


The experience of the grower organization at the
legislature also demonstrates that democracy works
beautifully and effectively as soon as we become suf-
ficiently enlightened and organized to take advantage
of the opportunities offered by such a high form of
government.

--------------

The Next Issue


The Mississippi River was rightfully called by the
Indians "The Father of Waters." It is a terrible and
threatening looking thing when it is up and whole
trees and houses go floating down away out in the mid-
dle of the stream.

Parallel and near to the Mississippi in its lower
reaches runs the Yazoo River. It is a slight trickle
compared with the big river. An early pioneer, going
West, had heard of the great river ahead and knew he
would have to cross it. Imagine the traveler's thrill
when, thinking he was crossing the Mississippi, he so
easily got across the Yazoo, and imagine his later d's-
appointment when he came to the real job ahead.

It has been said that the citrus grower's problem is
something like that. That is, the surplus conditions
and low buying power of the present season have been
of small consequence compared with what is facing
the industry. Immense acreages of young trees have
not come into bearing, and much of that now bearing
is not in full production. Very few in the industry
realize how tremendous a task lies ahead in organizing
and educating the grower so that he may survive
threatening disaster.

The campaign to meet this situation will be opened
in the next issue of our magazine. There is good
reason to believe there is a way out. It is through
education and organization. The first difficulty is to
get growers to realize that the citrus industry has en-
tered another stage of economic development. The
present season is not an isolated case, it is only the
forerunner of worse conditions, unless sane methods of
regulation are thought out and studied and adopted by
growers-methods that will market this fruit to the
very best advantage.

The leadership of Florida Citrus Growers, Inc., has
been surprised by information recent researches have
shown as to quantities of fruit that will be offered
to the consuming public and unlikelihood of finding
profitable markets for all this fruit. The organization
accepts the duty of preparing the grower best to take
care of his interests in the storms ahead.
Articles showing what conditions exist and how they
may be met will begin in our next issue.


Page 14


o*
6e










BREAD AND BUTTER NOTE

(Editor's Note: We regret this
acknowledgement failed to get in our
May 1 issue.)
This is a "bread-and-butter
note" to the good people of Braden-
ton who entertained the annual
meeting of Florida Citrus Growers,
Inc., on Memorial Pier April 25th.
Mayor Charles W. Ward, of Bra-
denton, and M. M. Deaderick, Sec-
retary of Bradenton Chamber of
Commerce, made the visitors feel
welcome in the pleasant auditorium
of the Chamber of Commerce build-
ing on the pier.
President Francis H. Corrigan, of
the Manatee County organization.
showed the other counties how to
perform in reporting $2.74 per mem-
ber contribution to the state organi-
zation so far this year. This record
is discussed elsewhere in this issue.
The Bradenton Herald and their
able representative. Lester Finney,
gave the meeting good press cover-
age, both in their good paper and
for the Associated Press. which is
appreciated.
------------
A MEMBER'S EXPRESSION

Mr. L. H. Kramer, Pres.
Being a co-owner with my mother
and sister in a grove in the Fort
Pierce farm district. Fort Pierce, and
a member of your organization, I
naturally have been very interested
in the progress of The lorida
Growers, Inc.. and would like to
take this means of saying how high-
ly I appreciate the work and sacri-
fice of the entire staff of the growers'
organization in furtherin2 the cause
of each and every grower, irrespec-
tive of the size of his grove. Al-
though mere words are far too inade-
quate for me to express my thanks
and gratitude for the untiring ef-
forts in our behalf.
The nature of my work makes
it impossible for me to spend more
than two or three weeks a year in
Florida, therefore The Citrus Grow-
er magazine is perhaps more valu-
able to me than to most readers. It
has given me the opportunity to keep
in touch with conditions of the cit-
rus business in all of its ramifications
far better than any other means
that I have been able to find, in-
cluding some of the fine newspapers


that I have subscribed to. They
have a varied field of readers and
necessarily have to cover the inter-
ests of all of that field. While you
deal with the sole question of citrus
and all its problems. So you can
readily see that I am anxious to see
each new copy of The Citrus Grow-
ers as soon as it comes through the
mail.
In the March 15th Citrus Grower
appeared an item by Mr. J. J. Banks.
Under the heading "We, And Not
You," which to my opinion should
be the slogan of the growers. In
line with this thought appears an-
other article in the April Ist issue
under "We Are In The Citrus Busi-
ness," and goes on to tell of the co-
operation of the Lakeland Chamber
of Commerce, and their idea of how
the butcher, baker and candlestick
maker all share in the citrus dollar.
May I put forward the thought of
having a window sticker made of a
permanent nature, such as may be
found on auto windshield advertise-
ments and in some localities used
for licenses, so that the merchant
who appreciates the trade and good
will of the citrus grower that trades
in his place of business may put this
sticker on his front window or door,
thereby showing all that pass that
he is in accord with the movement
that you gentlemen are working so
hard to put over. This sticker
could be changed in color and shape
as each yearly dues period comes due.
It is his right to show that he has
done his part, and therefore should
be rewarded by continued and in-
creased patronage of the individual
grower. We are in the citrus busi-
ness on the window of his shop
should be his badge of merit.
If I can any way further the
cause of the organization do not
hesitate to call on me. Sincerely
your in whole-hearted support.
Wm. C. Quesse.
5006 W. Quincy St.,
Chicago. Ill.
-------*--------
OUR ORGANIZATION
RECOGNIZED

Grower organization activity is
reflected in the following As-ociated
Press dispatch of April 29 from Tal-
lahassee:
"The bills passed by the Senate
and given committee approval were
sponsored by the Florida Citrus


Growers. Inc., and had the general
approval of other interests.
"They would prohibit the can-
ning of immature or unwholesome
fruit, provide an embargo on frozen
fruit, raise maturity standards, im-
pose stricter tests on color-added
fruit, regulate the use of materials in
processing, give the citrus commis-
sion additional powers over process-
ing, exempt farm vehicles from taxa-
tion and allow the commission to
spend up to five percent of the ad-
vertising fund in a fight to obtain
and keep favorable freight rates."
Among others the following pa-
pers throughout the state used this
story: Palm Beach Times, Ocala
Star, Clearwater Sun, Jacksonville
Journal, St. Petersburg Independent,
Winter Haven Chief, Palatka Daily
News, Pensacola News. Polk County
Record (Bartow.)
-------~----
IN A NUTSHELL

The "why" of the citrus price
situation for the past year was brief-
ly summarized in a talk which Paul
Armstrong made recently at Fuller-
ton before a public gathering, in
the following: "There is no mystery
about the present difficult citrus sit-
uation. The past season's sales
were 30 per cent greater than the
past five-year average, while buying
power was 20 per cent less."


WHERE TO BUY
COVER CROPS
COVER CROPS Alyce Clover-Striata
and Spectabalis Crotolaria at WHOLE-
SALE PRICE-ATLANTIC BROKER-
AGE CO.. Orlando. Fla., 28 E. Pine Street.
FRUIT PROCESSING
B. C. SKINNER (Brogdex System), Dun-
edin, Florida.
FERTILIZERS
VIRGINIA-CAROLINA CHEMICAL COR-
PORATION, Orlando, Florida.
SOUTH ATLANTIC REDUCTION COR-
PORATION, Phone 3842, 138 N. Or-
ange Ave., Orlando, Florida.
NURSERIES
CITRUS BUDS AND SEEDLINGS-
Jaffa, Pineapple, Hamlin buds on Sour
Stock. Sour Orange Seedlings. R. P.
Thornton and H. S. Pollard, Copothorn
Nurseries. Box 2880. Tampa. Florida.
PACKING HOUSE EQUIPMENT
FOOD MACHINERY CORPORATION,
Dunedin. Florida.






Meal W 1 Fruit & Vegetable
nivisio r3ept of Agriculture
Washington D C


Growers! This is YOUR Organization!


. Join It Now! .

Membership Application Florida Citrus Growers, Inc.

OBJECTIVES OF THE FLORIDA CITRUS GROWERS, INC.

1. TO GIVE THE CITRUS GROWER CONTROL OF HIS INDUSTRY-
Through an industry program designed to obtain for the grower a fair net return on
his investment.
2. TO REDUCE COSTS OF PRODUCTION, PROCESSING, DISTRIBUTION BY-
A. Elimination of uneconomic grove practices.
B. Elimination of all processing and distribution costs not vital to the maintaining of qual-
ity fruit or the broadening of markets.
3. TO PERMIT ONLY QUALITY FRUIT TO REACH OUR CONSUMERS BY-
A. Effective green fruit laws.
B. Improved cultural practices.
C. Quality grades.
D. Elimination of all processing practices adversely affecting quality.
E. Improved shipping and distribution practices.
4. TO REGULATE THE QUALITY AND QUANTITY OF CITRUS FRUIT MOVED IN
ALL COMMERCIAL CHANNELS BY-
Establishing Laws and Marketing Agreements to provide for orderly distribution.
5. TO ORGANIZE OUR SELLING TO EFFECTIVELY COMPETE W I T H ORGANIZED
BUYING BY-
A. Elimination of all inefficient, irresponsible shipping agencies, particularly those agencies
refusing to cooperate on a constructive program.
B. Coordinating all sales through a few centralized sales agencies.
C. Maintaining prices to net the Grower a fair return on his investment.
Membership in --_----- County Citrus Growers is limited to bona fide growers who do
not buy or sell citrus fruit of others as a business for profit, or who do not derive a salary from Ship-
ping Agencies except as provided for in the By-Laws.
REGULAR MEMBERSHIP DUES $1.00 [
SUSTAINING MEMBERSHIP DUES $1.00 plus 5c per acre DI
It is understood and agreed that 50 cents of above amount covers one year's subscription to THE CIT-
RUS GROWER.
SIGNATURE -------ADDRESS -
TOTAL CITRUS ACREAGE
MARKETING METHODS: COOPERATIVE -----
INDEPENDENT -----
AMOUNT RECEIVED $_. BY MEMBERSHIP COMMITTEEMAN ...-..

Mail your Application to the President of your County's Unit, or to the Florida Citrus
Growers, Inc., Orlando, Florida.




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