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Group Title: Citrus grower (Orlando, Fla.)
Title: The Citrus grower
ALL VOLUMES CITATION THUMBNAILS PAGE IMAGE ZOOMABLE
Full Citation
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Permanent Link: http://ufdc.ufl.edu/UF00086640/00002
 Material Information
Title: The Citrus grower
Uniform Title: Citrus grower (Orlando, Fla.)
Physical Description: v. : ill. ; 30-44 cm.
Language: English
Creator: Florida Citrus Growers, Inc. ( Publisher )
Publisher: Florida Citrus Growers, Inc.
Place of Publication: Orlando Fla
Publication Date: December 1, 1938
Frequency: weekly (semimonthly july-sept.)[<1939>]
semimonthly[ former 1938-]
weekly
normalized irregular
 Subjects
Subject: Fruit-culture -- Periodicals -- Florida   ( lcsh )
Citrus fruits -- Periodicals -- Florida   ( lcsh )
Citrus fruit industry -- Periodicals -- Florida   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 1, no. 1 (Nov. 15, 1938)-
Dates or Sequential Designation: Ceased in 1942?
General Note: Latest issue consulted: Vol. 4, no. 9 (May 15, 1942).
 Record Information
Bibliographic ID: UF00086640
Volume ID: VID00002
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 03227648
lccn - sn 96027371

Table of Contents
    Front Cover
        Page 1
        Page 2
    Table of Contents
        Page 3
    Main
        Page 4
        Page 5
        Page 6
        Page 7
        Page 8
        Page 9
        Page 10
        Page 11
        Page 12
        Page 13
        Page 14
        Page 15
        Page 16
        Page 17
        Page 18
    Back Cover
        Page 19
        Page 20
Full Text
L rT IB-"


V


~'i iri r~gricu~tirre


O F~F I C IA~L
IFL ORID3>A


PUBLICATI ~ ON OF TH E
CITRUS GRzOWEFRS IN C.


GOLD ON TREES .. GOLD IN BOXES . .


HOW CAN IT BE MADE TO PAY?
SEE PAGE FOUR

















immediate and timely question, the one which the
course of events at this moment presents to us for so-
lution. During the hearings now coming up, and un-
til the question of the marketing agreement is finally
disposed of for this season, we want to give it all
we've got. In our letter in the first issue of our publi-
cation, however, we attempted to call to the attention
of the growers and to lay strong emphasis upon the
many problems facing the citrus industry. All of these
are problems of our organization.

MUST BE ALERT
We, of this organization must be ever interested and
absorbed in every phase of the citrus industry. We
must be ever on the alert, ever analyzing the effects of
the many forces that combine to determine our eco-
nomic destiny. We know of no better way to do this
than keeping constantly before us the fact that our
task is broad and deep and complicated, that there are
many fronts upon which we must fight, no one of
which can hardly be said to surpass in importance any
of the others.
We were speaking of our numreous important ob-
jectives. Lately we have added to our equipment a
most important instrument for these purposes. It is
our magazine, THE CITRUS GROWER.
We wish to congratulate the publication committee
on their Vol. 1, No. 1.
Before everything. else, we must have the unified
strength of the citrus growers. The official staff and
the rank and file must have placed before them the in-
formation from which, alone, this unity can spring.
Our principal means of getting and distributing this
information is through our publication.
We have known organizations to rise and fall with
a good or bad official publication. Ours is set up in
such a way that the growers, themselves, have it un-
der complete control and on them rests the responsi-
bility of making it good or bad.
We recommend it for your "must" reading, and
urge that you give the publication committee every co-
operation to make it a powerful force toward accom-
plishing our undertakings.
Yours for continued success.






President,
Florida Citrus Grow~ers, Inc.


.


. .


The


-~


President


Spea

FTER MANY weeks of arduous labor, Flor-
ida Citrus Growers, Inc., has worked out a
proposed marketing agreement for the Florida
citrus industry, and the agreement is now in
the hands of the Secretary of Agriculture together with
a request that hearings be held with the view of put-
ting it into effect.
It is our belief that a sufficient number of shippers.
and an overwhelming majority of the growers will
support it.

ORGANIZED OPPOSITION
We are not unmindful, however, of a well organized
opposition to the agreement, such opposition consist-
ing of a minority of the shippers. If these men should,
contrary to our opinion, achieve victory, and defeat
the marketing agreement, we will come out of the bat-
tle with honorable scars, greater knowledge, and a
closer knit organization. To our great advantage, we
will then know who our enemies are, we will know
their strength, and have a clearer chart of their tactics,
enabling us more easily to overcome them in the next
encounter, for there will be another one.
If we, ourselves, are victorious at this time, it means
we are accepting the responsibility to secure that fair-
ness in practice and the concerted determination nec-
essary to make the plan work. Only through success
in carrying out this trust in the growers' organization,
can we justify the further confidence of the industry.

CARRIES MANY FACTS
As in the first issue, the pages of this second number
of our publication will carry important facts and many
references to the marketing agreement. Not for a mo-
ment, however, should we forget that the marketing
agreement is only one of the multitude of the problems
to be solved, only one of the open avenues toward
better conditions, now facing our organization--it is
only "one of a large bunch of bananas."
The reason the marketing agreement is now receiv-
ing such marked attention is that it happens to be the
























The President Speaks Inside Cover Page
Volume Control--Growers Salvation? Page 4
Packers Fight Wrong Box Use Page 6
F. C. P. T. A. Formed in 1938 Page 6
Make Box Weight Conform Page 7

SFlorida Weather Map_ Page 83
Soil Testing Association Aid to
Growers_ Page 10

Grapefruit Production Soars Page 12
Legislative Committee Reports ~Page 14
Growers Endorse Magazine Page 16
With the Editor Page 18



DON'T SELL SHORT
THIE CITRUS GROWER believes there is no oc-
casion for distress selling of fruit at this time. Two
encouraging factors are in prospect for the balance of
the season.

One factor is certain. It is the late bloom. Con-
servative growers, shippers, fertilizer representatives,
large grove caretakers, and others, estimate there will
be as low as sixty per cent of the normal citrus crop to
move between now and March 1st. In fact we have
heard this view from all sources that are in position to
know. The late bloom is a natural mid-season volume
prorate that is bound to have a lifting effect on the mar-
ket.

The other factor is the proposed marketing agree-
ment. We entertain the strongest belief this agree-
ment will be in effect to steady prices when the late
bloom and Valencias are ready to ship. This factor is
up to the growers. That is, they can have it if they
want it.

At any rate. there are the best of reasons not to sell
mid-season varieties at distress prices at this time.


~--- -i-


PAST
JUDGING FROM THE letters this magazine received on its
first issue, growers like their publication, which is gratifying
indeed, both to the staff and to members of the Publication com-
mittee .. You'll find the letters published on page 17 .. Most
favorable comments were received on the publication of the entire
marketing agreement text, a monumental task, if we do say so
ourselves as shouldn't.


PRESENT
THIS ISSUE GOES TO press with much less county news
than it should have; but, after all, county correspondents are new
to their job, and deadlines are not elastic. Next issue will be a
different story (the editor hopes!) This publication of growers'
meeting dates, news items, discussion of county interest, is a con-
venience to the growers themselves.


FUTURE
NEXT ISSUE, TOO, we hope to have with us some very
important material including a fine discussion of the Florida Cit-
rus Commission, its organization, functions. officers, and so forth.
By that time, too, we may have the result of the Secretary of
Agriculture's hearing, in wh'ch growers are so vitally interested
.There'll be further cultural articles, a marketing analysis
if it is available and our market advisor says it will be. There
are great things to come as your magazine swings into full stride.


ANY TIME
ABOVE ALL, HOWEVER, we want to stress the county cor-
respondence; while we don't profess to be psychic, we feel that
every county unit of Florida Citrus Growers, Inc.. has at least
one newspaperman member. If those units will be so obliging as
to appoint that newspaperman their correspondent, we'll do the rest
always providing, of course, that he sends his material to THE
CITRUS GROWER in sufficient time for each issue.
Correspondents are advised that the printer is exceedingly irri-
tated by copy written on both sides of the page; nor does he ap-
preciate sin l-sp cingor Tte eitor, atoeo, ar she fe apet rri a
instance.
The whole idea behind this correspondence business is to save
your county unit money; if THE CITRUS GROWER is able
touchyour) full clendar everyinmonth, you orumd nerced to spend
THANKS .


postage for their return if found unavail-
able. The publishers can -accept no re-
sponcibility for return of unsolicited manu-
scit. Subscription Rlates
In United States, one year $1.00 to non-

A~ddress all mail to The Citrus Gi~ower,
P. O. Box 2077, Orlandis, Florida.


Vir '1 H. Conner__ _Editor
Norman B. Lefler, Managing Editor
J. E. Robinson _.Business Manager
PUBLICATION COMVMITT~EE-W. E.
Kemp, Chairman; Carl IT. Brsrein, R.
J. Kepler, E. G. Thatcher. WC. L. Burton-
Printed by The Chief Press, Apopka


Published the First and Fifteenth of each
month by The Florida Citrus Growers,
Inc., orlando, Florida.
Application for Entry as second-class
matter is pen ing.
pr'hee entire content of this magaz oe ar
reprinted without the publishers' permis-
sion. Manuscripts submitted to this maga_
zine should be accompanied by sufficient


The Citrus Grower

Official Publication of Florida Citrus Growers, Inc.

VOLUME ONE DECEMBER 1, 1938 NUMBER TWO


FOR BETTER HEALTH


EB F


FRUIT






This is THE CITRUS GROWER for December 1, 1938


Page 4


Secretary of Agriculture
Will Call All-Important
Meeting on Agreement

right to express yourselves for or
against the agreement is not abrogat-
ed or denied. It can only be abrogat-
ed or denied through your own in-
difference.
If you have read the agreement
you will find among the maze of
legal phraseology in which it is
couched these simple provisions:
1. There is a provision for the
growers to administer the provisions
of the agreement through a commit-
tee of their own selection. These
committeemen must work under te
direction of the Secretary of Agri-
culture in the actual performance of
their duties.ad isthipers ceoammite

cerning technical matters dealing
with the application and duration of
prorate restrictions.
2. Adequate provisions are made
for notice to be given of all actions
taken so that everyone Interested
can be kept in constant contact with
all the activities of the committees.
;This will work for a better knowl-
edge of the various activities of the
Control Committee and a better
public support of its rules and regu-
lations.
3.The different types of con-
trols permitted and agreed to have
been specifically enumerated. They
are, (1) control by grade; (2) con-
trol by size; (3) control by volume,
on Valencias only.
USE ANY ONE
It is permissible to use any one
or a combination of two or more
in attempting to stabilize marketing
conditions and to create an orderly
flow of fruit out of Florida. It is
essential to note, however, that con-
trol of movements of fruit by grade,
size or volume does not automatic-
ally go Into operation upon the
adoption of a marketing agreement.
The agreement merely gives the Sec-
retary the right, acting through the
advice of his committees, to use con-
trol methods when, in his judgment,
they can be intelligently and effec-
tively used in raising price levels and


APPEARING FOR Growers
careful perusal in the intro-
ductory issue of THE CIT-
RUS GROWER, Novem-
ber 15th, was a complete text of the
proposed Marketing Agrement. Your
Marketing Committee drafted that
agreement with the aid of the Fed-
eral Department of Agriculture and
others who were interested in the
welfare of Florida's vast citrus in-
dustry.
AWAIT HEARING
That work, accomplished with
tremendous expenditure of effort, af-
ter lengthy tiring conferences, is now
complete with the exception of com-
piling information to be presented
when--and if-Secretary of Agri-
culture Henry A. Wallace calls a
hearing.
FloFd Citro Gdruowers, Irnc. and
sociation have requested such a hear-
ing, based upon the proposed grow-
ers' agreement. Behind that request,
therefore, is clearly a majority of
tonnage, both from a growers' and
shippers' standpoint.
The outcome of that hearing is,
of course, unpredictable at this time,
but this much is certain: if the grow
ers themselves do not: show a keen
interest in this problem, they cannot
expect the outcome to be any too
favorable to their interests.
MUST UNDERSTAND .
It will be necessary to impress
Secretary Wallace with the para-
mount fact that the growers have
a thorough understanding of their
problems, that they want the bene-
fits of a marketing agreement and
that they are ready to adjust them-
selves to its requirements.
No law is stronger than the pub-
lic opinion which supports its en-
forcement and no marketing agree-
ment can be operated successfully
without substantial compliance of
those who are part of its operation.
It is my belief that if every grower
will familiarize himself with the
agreement and plan to be present at
the hearing (time and place to be
fixed by Secretary Wallace) and
thereby show intense interest in
what is primarily his own affair-
he will be afforded an opportunity


By J. J. BankS, JT.
Chairman, Growers' Marketing
ment Executive Committee.


Agree


to vote on its acceptance or rejection.
IN GROWERS' HANDS
From this time until such a vote
is taken, the problem is largely in
the growers' hands. Your mar-
keting committee has functioned to
the best of its ability. It will con-
tinue, of course, to work for the
actual accomplishment of the pro-
posed program.
It must be realized, however, that
the marketing committee cannot
speak to the Secretary of Agriculture
as effectively as you, the grower it
will most affect, can speak to him.
We, of the committee, have only
been able to say, in effect:
"Mr. Secretary, this agree-
ment is what we have every
reason to believe is what the
growers of Florida want."
Now, it is up to you to inform
the Secretary whether it is, or is not,
what you really want. Knowing
full well that his department must
enforce its provisions if he puts it
into operation, he will want to
know, and will have a right to
know, from you, that it will have
popular approval, and, through the
weight of public opinion and your
willingness to comply with its pro-
visions, it can be enforced and made
to work for the good of all the in-
dustry.
EXPRESS YOURSELVES
So, I say to you again: It is in
your hands now; see to it that the


Will It Prove to .Be


Volumze Control !


The SalvaPtion of Growers?












Cal fOrnia Says:
Understand I was quoted as saying
volume pro rate based on current con-
trol would not prove satisfactory in
California stop Was not fully quoted
stop Insist that Florida should become
a part of volume control set up stop
Thoroughly believe that Florida should
participate in a volume pro rate based
on current control and size and grade
stop Absurd to state that volume based
on current control would interfere
with any honest Basohwoper t irmn
California and Arizona Marketing
Agreement Committee
November 21, 1938.
We feel volume control has been
very beneficial to California citrus in-
dustry. The orderly movement from
week to week has given stability to
market and held confidence of trade.
Florida could help stabilize whole cit-
rus industry by adopting volume pro
rate based upon current control and
size and grade marketing agreement.
H. A. Lynn, vice-president.
California Fruit Growers Exchange
November 21, 1938.


Texas Claims:
Retel. Last Tuesday. Shippers
Marketing i('mm tteep voted 1Ship ]
Committee 100 percent, Growers Com-
mittee 83 1-3 percent for intrastate
prora e.
Texas commissioner of Agriculture
declines approval intrastate volume con-
trol until minimum $10 per ton on
tree net to grower guaranteed. It is |
claimed about 14 percent Texas grow-
ers have signed petitions asking termi-
nation both agreements. Same persons
objectoto fadne alnd 11l regulation lief
practically 100 percent shippers in
Texas would oppose termination either
caa ticorsituadt an theantwuld alzing
F. B. Holland.
Weslaco, Texas, Nov. 21. 1938.


the Texas Growers' and Shippers
attitude toward volume control.
REAL OPINION
C. M. Brown, chairman of the
growers' committee in California has
often been quoted, at least in part.
on several occasions in Florida pa-
pers. It is interesting to note Mr.
Brown's real opinion, contained in
another telegram accompanying this
article. And H. A. Lynn. vice-
president of the California Fruit
Growers' Exchange, confirms this
opinion.
.When we note the close relation-
ship between the intelligent ap-
plication of volume control and de-
sired price objectives we can under~
sand why te oii h wofethese gen-

NEEDED LATER
So I repeat, in order to emphasize


We Offer Growers .
A Market for Their Fruit

Cash on the Tree
Top Market Prices
At All Times

M. C. BlittPOdilCeCO.
WINTER GARDEN, FLA.
Phone 56 or 101


This is T'HE CITRUS GROWER for December 1, 1938


P~age 5


making it possible to get better re-
turns to the grower.
There are some who now contend
that grade and size control will be
ade uate to meet all of our present
and future conditions; they main-
tain volume control should not be
included.
NO PROPHETS
Perhaps there are some who can
see into the future and qualify as
fortune tellers; unfortunately, I
have never been associated with any-
one who claimed clairvoyant powers
sufficiently accurate to justify my
faith.
Of this much, however, I am cer-
tain: the grower must take all the
restrictions and the shipper takes
none of the restrictions under grade
and size control; in Florida and
Texas, such control has never been
materially effective in raising price
levels and California has never pro-
vided for its use even though it has
the right to amend its agreement at
any time to include its provisions
and it has been necessary in all three
states to use volume control when
price levels were materially changed.
If provisions for volume control
are in the agreement, they can be
used when future conditions demand
their use, but if the provisions are
forced out by a minority group of
shippers, their benefits can not be
used no matter how badly they are
needed at any future time.
UNTOLD HARDSHIP
Judging by the attacks made on
vlume cntrolrybyaa imi ritya go

propaganda against it, we are led to
believe that it will work untold
hardship upon the grower and that:
Other citrus areas have found it in-
operative and of doubtful value.
NOT JUSTIFIED
As to the justification for the at-
tacks made on the grounds that it
will be harmful to the industry, we
must reserve our decisions until sane,
logical arguments take the place of
the present wave of emotional ap-
peals to prejudice and fear based
upon the broadest of generalities.
These attacks, however, have pre_
sented an opportunity for direct in-
formation with respect to their ac-
curacy. I have communicated with
those whom I considered capable of
speaking with accurate knowledge
and authority. From Texas comes
tedgac om~pan ign tlec immafrom
the Growers Marketing Agreement
Committee, a conclusive statement of


that volume control, if included in
an agreement, will not be used unless
deemed necessary, but if it is not in-
cluded, its benefits cannot be secured
no matter how badly they may be
neede at some future date. n
do not believe that there lives in this
state anyone so wise as to say now
with certainty, that the future will
not find us needing volume control
very badly.
Throughout all the discussions
that may come let us not lose sight
of this one essential fact:
There is a minority group
within the industry which has
in the past and indicates it will
in the future, use every method
known to its members to pre-
vent the growers from voting
upon a marketing agreement
containing anly terms other
than those acceptable to that
minority group.
THE GROWERS HAVE A
RIGHT TO EXPRESS THEM-
SELVES UPON ANY AGREE-
MENT REGARDLESS OF THE
TERMS. THE RECOGNITION
OF THAT INHERENT RIGHT
IS FAR MORE VITAL THAN
ANY TERMS OF ANY AGREE-
MENT. IT IS THAT RIGHT
FOR WHICH YOUR MARKET-
ING COMMITTEE HAS BEEN
FIGHTING; IT IS THAT
RIGHT FOR WHICH WE MUST
NOW ALL JOIN IN THE
FIGHT. YOU NOW HAVE
YOUR COUNTY GROWERS
ORGANIZATION AND YOUR
STATE OR GANI ZA 1 1ON
WHICH YOU CAN USE TO SE-
CURE THIS RIGHT.
EVERY NECESSARY MEANS
NEEDED TO ACCOMPLISH A
UNIFIED PURPOSE IS NOW IN
YOUR HANDS. IT IS NOW UP
TO YOU AS INDIVIDUAL
GROWERS TO SEE THAT THIS
RIGHT OF SELF-DETERMINA-
TION IS NOT DENIED YOU.










report to E. G. Todd, of Avon Park, as
chairman of the legislative committee, noting
the published statement of State Chemist
Taylor that Florida Citrus Growers, Inc.,
have been requested to urge compliance with
the law. Mr. Jones asked what would be
done about Mr. Taylor's request and he
said:
"The law and the citrus commission of
Florida prescribe standards. The Commis-
sioner of Agriculture through his proper
department, enforces these standards. The
legislative committee initiated this investiga-
tion. It urged the Commissioner of Agri-
culture to locate offenders, publish their
names, and to take such proper action as
wil enfo ce thexeus fo such umdform staid-

punish offenders."
Mr. Jones added:
"I do not know what further action our
legislative committee will take until Chair-
man Todd calls it together. I am certain,
however, that Chairman Todd and our
legislative committee appreciate the prompt
and thorough response given the request of
olur cmmitttee for the survey and report on
"I suppose the Commissioner of Agri-
culture, through the State Chemist, will re-
lease to the state press a list of th? offenders.
OHue dcd mo gitte the names of offenders to
(Editor's Note: Florida Citrus
Growers, Inc., congratulate members
of the organization's legislative com-
mittee upon its prompt, forthright
effort to alleviate abuses in the citrus
industry. It is hoped this committee
will continue its fight and its efforts
will result in the publication of the
names of offenders.)

MAKES ADDRESS
Mr. R. J. Kepler, president of the
Volusia County Citrus Growers,
presented a talk over radio station
WDBO, DeLand studios, October
7. He used the question and an-
swer method.



Star t Wi'th






By this we mean feed your trees
with AGRICO BRANDS OF FER-
TILIZER and insure quality fruit
at harvest time.

This year get the most out of
your soil by making sure it is
properly balanced. Your soil test-
ed free at your request.



Th~e Ahmerican

Agricultural

Chemical Company

Pierce (Polk County) Florida


Formed mn 1938


By MARVIN H. WALKER
HE FLORIDA Citrus Pro-
ducers Trade Association
was or anized in June.
1938, under The Agricul~
tural Cooperative Act" of the State
of Florida to promote the welfare
of its members and that of the Flor-
ida citrus industry. Its members
own or control more than 50 per-
cent of all of the citrus fruit pro
duced in Florida.
Membership in the Association is
limited to shippers who operate their
own packing plants and who
also produce on their own groves a
large percentage of the fruit they
handle. The latter requirement
limits membership to shippers who
have a common interest in the value
of fruit "on the tree." As large
growers the Association's members
claim to have the growers' view of
industry problems.
Officers of the Association are: A.
S. Herlong, Leesburg. president; C.
C. Commander, Tampa, vice-presi_
dent; Marvin H. Walker, Lakeland,
secretary-manager; A. T. deForest,
Lakeland, treasurer; and S. L. Hol-
land, Bartow, attorney.
Directors are: Mr. Herlong, Mr.
Commander, H. C. Case, Fort My-
ers: Randall Chase, Sanford: R. D.
Keene, Winter Garden; Latt Maxcy.
Frostproof; J. M. Morrow, Auburn~
dale: J. M. Tillman. Lake Wales:
C. J. Turner, Umatilla and R. B.
Woolfolk, Orlando. Offices of the
association are in the Citrus Center
Building, Lakeland, Florida.

Offer Stories

OF Organizations

This issue THE CITRUS GROW-
ER is proud to offer the first article I
of a series describing the various or-
Sganiz tionsain1 wh Ie hoandIhzr so t
Citrus Industry. 1 b

wr ten by atheuthao i ed re e~se tean
tive. or official, of the group discussed.
Available for this issue and for
issues to come are detailed analyses of
the organization and operation of the
United Shippers' and Growers' Asso
cation, the Florida Citrus Commis-
sion, the Florida Citrus Exchange,
The Florida Citrus Producers' Trade
Association, the Florida Growers' and
Shippers' League.
'These articles, are a definition of
terms for the industry. They are
r-commended for reference material ev-
ery grower should have.


This is THE CITRUS GROWER for December 1, 1938


Page 6


C. C. COMMANDER
F. C. P. T. A.'s Vice-President


Packers Fight As

93 Packing Houses

USe Wrong Boxres


secretary of the legislative com-
mittee of Florida Citrus Growers,
Inc., came last week, (November
24) a detailed explanation of the
growers' battle to have packing
houredsa use only field boxes complying with

93 REPORTED
His explanation followed on the heels of
an Associated Press report that State Chem-
ist J. J. Taylor reported 93 packing houses
in the 15 districts covered by the State Cit-
rus Inspection Service had been using boxes
which did not comply. Mr. Taylor for-
warded a report on the matter to Secretary
Jones.
Mr. Jones advised THE CITRUS
GROWER that State Commissioner of Agri-
culttureheMIy sd idState Chemis kaylor m
September 14, 1938, and the legislative
committee requested the Commisioner of
Agriculture tcr make a survey and report on
the size of field boxes used by purchasers of
citrus fruit in Florida and that he release to
the press of the state the names of all people
he finds are using illegal boxes and that a
copy of the release be sent to the Florida
citrus growers for reference.
Mr/i. Jones advised he had just received
that report from State Chemist Taylor; that
it discloses the fact that 93 fruit packing
houses are not observing the standard cit-
rus field box regulations.
FORWARDS REPORT
Mr. Jones said he was forwarding this


VICE-PRESIDE(T



















contained two bushels. That two-
bushel box has been outlawed by
the Florida Citrus commission and
is now a closed issue.
Various interests filed objections
to the issuance of the new proposed
weights and the proposed schedules
bave been suspended pending the
outcome of hearings upon the legal-
ity of the railroads' proposed sched-
ules.
Technically speaking, proposed
weights in grapefruit are not in-
volved as the estimated weight as-
signed to grapefruit is almost exact~
ly the actual average of the num-
erous testing weights made by the
railroads, so the discussion will be
confined to the question of estimated
weights on oranges.
Actual weighing of hundreds of
thousands of boxes of oranges show
that on the average the weight is a
fraction over 100 pounds, in the
standard nailed box. This is evi-
dence carefully compiled by the rail-
roads and neither the grower nor
anyone else is in position to ques'
tion the accuracy of the weights. Ac-


This is THE CITRUS GROWER for December 1, 1938


Page 7


(Editor's Note: As to fruit contain-
ers vheewac om an g atiacled express
jority of the Traffic Committee. There
were other views expressed by some
members of the committee, and these
views will be given to the growers in
our future issues.)
HE DISCUSSION of the
report of the Traffic Com-
mittee of the Florida Cit-
rus Growers', Inc., by the
entire Board of Directors on No-
vember 3, has shown that a more
complete discussion of the weight
hearing before the Interstate Com-
merce commission is desirable.
On July 23, last, the railroads
issued a new schedule of estimated
weights of citrus fruits. This was
in lingl with the decision of the In-
terstate Commerce commission in
what is known as the Waverly case.
The decision in that case was to the
effect that estimated weights shall be
closely related to actual average
weights.
There was a prior case known as
the Potato case, in which it was
held that differences in weights of
containers should be ignored. The
dispute in the Potato case was
whether or not a wire bound box,
similar to our well known Bruce
box, should be assessed at the same
or lesser weight than a heavier nailed
box, similar to our standard nailed
box. Some take the position that
the decision in the Waverly case
over-ruled and supersedes the decision
in the Potato case.

PUBLISHED NEW WEIGHTS
At any rate, the railroads, with
the Waverly decision as their reason,
published new weights of 100
pounds per standard box of one and
three-fifths bushels and applied the
same weight to the wire bound one
and three-fifths bushel box, which is
referred to as the Bruce box for con-
venience. This is not the Bruce box
which was used last year and which


tual weighing of a great many
Bruce boxes, one and three-fifths
bushel capacity, show an average
weight of approximately 90 pounds.
There has been no opportunity
for the railroads to make as exten-
sive weighing of the one and three-
fifths bushel Bruce box as the one
and three-fifths standard, so we have
no way of knowing whether or not
the 90 pound average is as true an
average as is the 100 pound weight
for the standard nailed box.
COMMANDED TO PUBLISH
Remembering that the railroads
were commanded to publish esti-
mated weights in line with actual
average weights, there seems no jus-
tification whatever for the publish-
ing of the 100 pound average for
oranges shipped in, wooden contain-
ers. They should certainly have
taken some account of shipments
that were made in the lighter Bruce
boxes. Their position seems to have
been that because there were few
shipments in the lighter box in the
past that there would therefore be
few shipments in that particular box
in the future and that for practical
purposes the difference in weight
could be ignored.
The hearings on this question
started in California, were continued
in Texas and were concluded in?
Florida, consuming in all about sev-
en weeks time. The Examiner for
the Commission, when the hearing
started in California, laid down the
rule that no testimony would be re-
ceived as to the merits of different
kinds of containers and in effect,
therefore, defined the issue some-
what as follows:
DEFINED THE ISSUE
"In arriving at actual average
weights, should all containers of the
same cubic content be considered in
arriving at the average?"
Please Turn to Page 15


By H. L. PRINGLE
Chairman Traffic Committee


Boxes: WC~ire Boulnd or Nailed -



MICAKiE THE WEFIG~HT CONFORMI










Page 8 This is THE CITRUS GROWER for December 1. 1938



The Citrus Grow~er Presents:





YOUR WEATHERR MAP FOR FLORIDA



This is the division of the Florida Penin-
sula into Weather Bureau forecast zones.
Several official temperature forecast stations
FLORID are established within each zone and special
c .r forecasts of the lowest temperature are made
assuresfor each station daily during the winter
GEORGIAc"^"**seaon Two forecast bulletins are issued
,$wmassoos (..* each day by the Lakeland Weather Bureau
LEON0 ---"-2 v ..t !office and these bulletins are broadcast by
.u~ MADISO THAMILom .f Florida radio stations on regular schedules.


1. . suw Time Tables of Radio Broadcasts of
IPE Temperature Bulletins in Effect November
.TU 188. WEEK( DAYS
Morning: Temperature Bulletin
-i T11:00 A. M. ...... ......W A
EA T11:45 A. M. ................... .......WFOY
1 ~~~~~~~12 :00~ Noon .............W A
G;AINJESVILLE; 12:00 Noon ............WB
12:00 Noon .............W U
12:00 Noon .............W B
1 OS 12:00 Noon .............W A
.- COAST12:0() Noon ..... .. .. ..()WFLA
S12:00 Noon ..... .....W O
vo~~~usi ~~12:00 Noon ..... ... ...W A
12:15 P. M. ..... ......W N
S12:15 P. M. ... ...... ... .W A
-. ~~~~~~~~12:30 P. M. .............W O
u.... s. R1LJNDO 12:30 P. M... ....... ....W U
---. 1~~ ~~2:30 P. M. .... ...... ..W A
BROOKSVnrI LLE ; em~au \ 124 P M .. .. MF
usalef 1. o m :05 P. M. ..... .... ..W A
a4~L 1:30 P. M. ...........()W U

-**** ""Evening Temperature Bulletin
.4:00 P. M. .. .. ... .. ...W A
t >.: e. ~~~~~4:45 P. M. .. .. .... .. .. DA
p. ~ ~ ~~-.- INJDS IA 5:00 P.50 M. .............W A

5.00 P. M. ............. W B
5:00 P. M. ................... .......WLAK
Punamr 5:00 P. M. ................... ...(1) WFLA
BA TO 8 1 g[v 5:00 P. M. ..... ... ...W A
S.U6 5:15 P. Ma. ... .... .. ..W O
4 Manors "oMHESNABEE STA ~5:30 P. M. ...... ......W N
VSJT ARCADIA l.~ j 5:30 P. M. ............WA
6:00 P. M. ................... .......WMBR
wurll 6:00 P. M. ........... ....... .......WMFJ
.1 ~~~~~6:00 P. M. .............W A
6:00 P. M. .. .. ...... ..W O
rnuance 6:05 P. M. ...... ......W A
6:45 P. M. .......... .............WJAX
1 --- *(liijl :50 P. Mn. ... ......W A
b 9:45 P. M. ..... ......W F

I ) ~~~~~~~11:00 P. M. .. ... .......W B
S- (- 11:00 P. M~. ...........()WSUN
ow a o w l l L .- 1:00 P. M. ............. W A
11:15 P. M. .WO
SUNDAY
4 I .Morning Temperature Bulletin
laL'- AST 11:05 A. M. ............W A
*,11:45 A. M. ................... .......WFOY
12:00 Noon ...... .. ... .W B
12:00 Noon ...... ......W U
C A 12:00 Noon ......... ....W O
12:00 Noon .............W A
12:15 P. M. ...... .... ...W A

f) ~~~~12:30 P. M. .............W U
12:30 P. M. ................... .......WDBO
12:30 P. M. .......... ....... .......WDAE
S12:30 P. M. ............. W N
/c 12:45 P. M. .............W F
.r1:00 P. M. ..... ......W A
I4j *** 1:05 P. M. .. .... ... .. .W A
$" g g Evening Temperature Bulletin
5:00 P. M. .. ...... ....W A
5:00 P. M. ..... ..... ...W U
5:00 P. M. .. ...... .. ..W B
)ost so so so so sensus 5:00 P. M. ..... .. .. ..W A
5:00 P. M. ........ ... .W A
5:15 P. M. .. .. .. ... ... JN
5:15 P. M. ...... ......W O








This is THE CI'TRUS GROWER for December 1, 1938


Page 9


AWau hula ........ .. ........ Ha : e
WEST COAST DISTRICT
Elfers ........:..... ...............Pasco
Clearwater* ................... ...Pinellas
Pinellas Park* ................... .Pinellas
Parrish ................... ....... Manatier
Ellenton .........................Manatee

Sar s ta / ........ .. S~an ot
Fruitville* .......................Sarasota
Saline*; ................... ...... Charlotte
Iona* .................Lee
INDIAN RIVER DISTRICT
Cocoa ................... .......... Brevard
Malabar ..........................Brevard
Vero Beach ................... Indian River
Ft. Pierce ........................St. Lucio
Stuart ................... ..........MIiartin
EVERGLADES DISTRICT
Lorida* ..........._.......... Highlands
Pahokee* ....... ........... .Palm Beach
Belle Glade*' .................. Palm Beach
Clewiston* .................... Hendry
Moore Haven ................... ....Glades:
D~ee Lake* .........................Collier
LOWER EAST COAST DISTRICT
Delray* .......... ...........Palm P'each
Pompano* .........._........ .Broward
Dania ...........................Broward
OpaLocka*: ................... ....... Dade
Perrine ................... .......... Dade
Homestead . ... .. .. . .. .. . ... Dade
*Denotes Truck Station. Thermometers 1
foot from ground.


Packing-Growing

Program on Radio

State radio station WRUF in cooperation
with County Agent W. P. Hayman and
Waverly Growers Cooperative went on the
air with a unique program November 21
A play-by-play description of the packing
of oranges from the time they were dumped
on the washer conveyer until they were
loaded in the refrigerator car was broadcast.
The program went by leased wire from the
Waverly packing house to Station WRUF,
Gainesville.
Short talks on facts pertinent to the cit-
rus industry were given by John D. Clark.
W. C. Pederson, both of Waverly: County
Agent Hayman, Bartow: Dr. A. F. Camp,
Lake Alfred; and Dr. John F. Cardwell,
Grand Rapids, Mich.
The 65-piece band from the Bartow High
school supplied the musical portion of the
program.
This innovation in broadcasting apparent-
ly was well received by the radio audience in
this section; many persons commented they
enjoyed the program. It was designed to
better acquaint radio listeners with actual
operations necessary in processing citrus
fruits and to aid in the greater consumption
of fruits in Florida.

HAINES CITY MEET
A county wide meeting of citrus growers
was held in the Haines City Auditorium
with a large crowd of growers from all-parrs
of the county in attendance.
The purpose of the meeting was to read
and discuss the proposed Citrus Marketine
Agreement in order that Polk County Grow-
ers might have a clear understanding of its
provisions. Plans were also made for at-
tending the hearing on the agreement when
called by the Secretary of Agriculture,

LIKIE MAGAZINE
Mr. Virgil H. Conner. Editor.
We wish to acknowledge receipt of your
fine publication and congratulate you upon
its very good contents.
Wishing you success in the publication
of The Citrus Grower, we remain
Yours very truly,
The Fort Pierce News-Tribune


St. Lucie Growers

Approve Agreement

St. Lucie County growers met Tuesday
night, November 16, 1938, unanimously
approved the proposed marketing agreement
for the citrus industry and authorized their
marketing and uniform contracts commit-
tees to take any action necessary at the meet-
ing of the state organization November 17,
at Lake Wales.
James A. Martell, chairman of the uni-
form contracts committee was delegated to
carry the group's approval. Discussion of
the agreement paragraph by paragraph pre-
ceded the action.
Officials believed St. Lucie was the first
county to endorse the proposed agreement.


Manatee Growers



Manatee County unit, Florida Citrus
Growers, Inc., met at the courthouse,
Bradenton, November 15, and elected Fran-
cis H. Corrigan, president: W. R. Pollard,
first vice president: John M. Criley, second
vice president: Henry J. Edsall, secretary;
S. F. Peters, treasurer.
Manatee County Growers announced
th ir revised list of official personnel as
flows.:
President; F. H. Corrigan, Bradenton,
Florida; vice-president, W. R. Pollard,
Terra Ceia, Florida: secretary, H.i J. Edsall,
Bradenton. Florid\; treasurer, S. F. Peters.
Palmetto, Florida.
Directors: H. J. Edsall, Bradenton; S. F.
Peters. Palmetto;- J. M. Criley, Terra Ceia;
F. H. Corrigan, Bradenton; W. R. Pollard.
Terra Ceia; W. M. Burnett, Bradenton,
S. W. Stricktland. Rubonia; J. P. Harlee.
Jr., Palmetto; J. N. McClure, Palmetto;
W. A. Gillett, Parrish; A. S. Harvy, Pal-
motto; S. B. Williams, Palmetto.
Committee Chairmen: 'Packing house
charges: Ralph H. Higgins, Bradenton;
citrus culture: W. R. Pollard, Terra Ceia;
c edentials: H. J. Edsall, Bradenton; crop
insurance: J. P. Harlee, Palmetto;. legis-
lative: J. M. Criley. Terra Ceia; marketing
agreement: S. W. Strickland, Rubonia:
membership: J. M. Criley, Terra Ceia; re-
search: H. J. Edsall, Bradenton; selling by
weight: J. N. McClure, Palmetto; traffic:
W. M. Burnett. Bradenton; uniform con-
tract: S. F. Peters, Palmetto: advertising:
E. P. Green. Jr., Bradenton.
Directors to state organization: Senior:
J. M. Criley. Terra Ceia; Junior: W. R.
Pollard. Terra Ceia; Alternate: S. W.
Strickland, Rubonia.

P4INELLASS ACTIVE

By A. J. Grant, President
Pinellas Peninsula Citrus Growers, Inc.
One hundred members of the Pinellas
Peninsular Citrus Growers, Inc., heard re-
ports of the Lake Wales and Fort Pierce
meetings by Stephen Chase and S. A. White-
sell at a meeting Thursday, November 17th.
at the Largo fair grounds.
Most members had received their first
copies of The Citrus Grower and enthusi-
astically expressed their appreciation of the
State Marketing Committee in its endeavors
to formulate a marketing agreement accept-
able not only to the actual producers of fruit
but also to handlers and shippers.
As soon as the time and place is set for
the public hearing the growers of Pinellas
county will be strongly represented. They
all realize the importance of that hearing.


Your Weather Map

FOT FlOTida

5 30 P. M. ......... ...._.......WLAK
5:30 P. M. ......... ..... .......WFLA
53 M. .......... ....~Q 31
6:00 P. MV. ......... ........ .....WMBFJ
6:00 P. M. ......... .... .......WIOD J
6:05 P. M. ..........................WKAT
6:30 P. M. ................... ......WLAK
6:45 P. M. ......... ........ ......WJAX
7:00 P. M. ......... ..__.......WDAE
8:45 P. M. ......... ..._........WMFJ
10:00 P. M. ......... ..... .......WDAE
11:00 P. M. ......... ...... ......WMBR
11:00 P. M. ........ ........ .......VDBO
11:00 P. M. ............ ...........WQAM
11:15 P. M. .......... ....WSUN
11:15 P. M. ........... ...... .......WIOD
(1) Broadcast made only on Monday;
Wednesday; and Friday.
(2) Broadcast made only on Tuesday;
Thursday; and Saturday.
All1 stations give frequent additional
service when frost is forecast.
Florida Radio Stations Broadcasting Of-
ficial Temperature Bulletins:
Sta. City KC DP NP
WJAX Jacksonville 900 5000 1000
WMBR Jacksonville 1370 250 100
W~FOY St. Augustine 1210 250 100
WRUF Gainesville 830 5000 off
WMFJ Daytona B. 1420 100 100

WLK O Cel d 11 250 1 is
WVDAE Tampa 1220 5000 1000
WFLA Tampa 620 5000 1000
WSNN .t. Petersab rg 62 5000 10 3
WKAT Miami Beach 1500 100 100
WIOD Miami 610 1000 1000
WQAM Miami 560 1000 1000

WEATHER BUREAU FORECASRT
STATIONS
SainGAINESVILLE DISTRICTCony
Glen St. Mary ......_ ..Baker,
Lake City ...........__ .........Coumbia
Starke* .....................~~~~~~Bradford
LaCrosse* .....................~~~~~Alachua
Gamton vil .....................~~~Gilla usa
Wiilliston ........~~~ ..~~~Levy
Ocala .. ..Marion_ ~~~.Mro

aeisdale... ..................Ma n ~~~aro
UPPER EAST COAST DISTlIlCT n
Hastings* .......................St. Johns
Bunnell* ........~~~~~~Flagler
Florah~ome .. ..Putnam ~~~~Puna

1M s .myn ................ ........... olvu
ORLANDO DISTRICT
Crescent City ......................Putnam
Pieerson ........._................Volusia
Sanford* ....................~~~~~Se~o us
Oviedo* .......................Seminole nol
Fern Park* ......................Seminole
Forest City ................... ....Seminole
nlmo~ut aide\ ..._ .. ~O ange
Conway .ade .....___ Oran e
Dr. lP~hillips . ..Orange ......OrnF:
K~issimmee ......... .............~Osceola
Umatilla ............................~Lake
HoeBR()OKSVILIE DIS'lIlCT.Lae
Fruitland Park .........._.._.........Lake
Groveland .......................~~~~Lake
Bushnell* ..ume ......... ~~~Sme
Brooksville .......... ..~Hernando
Blanton ........._..................Pasco
Pas Plant City* ......... Hillsborough
Lakeland .......... ..Polk Pol
Polk City .......... ......~Polk
RIDGE DISTRICT
Winter Haven .......... ...Polk
Lake Hamilton ................... ... .Polk
Mammoth .......... Polk ~~~ol
Highland Park ...................... Polk
Frostproof ................. ........Polk
Avon Park .......... ....Highlands
De21to Cityi .......... .Highl nd
By H. B. Moore, Managing Editor
BARTOW-ARCADIA. DISTRICT
Bartow. ................... .......... Polk
Ft. Meade ................... .......... Polk









Page 10 This is THE CITRUS GROWER for December 1, 1938


Soil Testing Association May Solve



GROWERS' FERTILIZER PRO BLEMS


(Editor's Note: Mr. Kime's ar-
ticle on the work of the Florida
Soil Testing Association, new to
many growers, touches upon a story
so important to Florida agriculture
that it cannot 'be thoroughly cov.
ered in any one article. For that
reason we are glad, as you will be
too, that this is only the first of a
series. More articles dealing with
the same subject will follow in sub-
sequent issues.)
N JUNE 29th, 1937, a State
group of some 75 soil chem-
ists, citrus production man-
agers~ and fertilizer manufacturers
met at the Lake Alfred Citrus Ex-
periment station and set up a perma-
nent organization to work out
methods of taking soil samples and
making pH- determinations.

While leeway was left in writing
the constitution and by-laws for
taking up additional problems at
some later date, the Association is
definitely restricted to determining
best methods of sampling soil areas
and technical methods satisfactory
for evaluating the hydrogen ion
concentration. That is for deter-
mining the degree of alkalinity or
acidity of a soil sample according to
the scale adopted for stating pH val-
ues.

INCREASEDD INTEREST
Due to the increased use of pH I
values and to the immense amount of
grower and trucker interest in the
degree of alkalinity or acidity of' in-
dividual groves or truck lands the
following explanation of their
meaning is in order:
The reasons for hydrogen ion
control, or, as usually stated, the de-
sire to maintain a definite range of
acidity in a soil, need not be dis-
cussed here. It is sufficient to state
that determining this is important to
the citrus grower or trucker in plan-
ning his fertilizer or spray program
since this information will largely
decide the sources from which the
fertilizer, and possibly sprays as
well, may be derived,


Definite pH values are substituted
for the indefinite terms "slightly
or "strongly" acid or alkaline. These
values can be duplicated at any time
by the same, or different groups of
workers, when given the same or
portions of the same soil sample.
There is no real reason for a greater
variation in results than a few tenths


3 4 5 6

Acid

of a pH if the worker is using prop-
or technique and equipment.
Litmus paper is the oldest and
best known indicator and is the least
r-eliable. Dipping litmus paper into
an acid solution turns it red while
an alkaline solution will turn it
blue. The rapidity and degree of
change leads us to hazard that the
solution is slightly or strongly acid
or alkaline. In making pH meas-
urements we find definite values that
can be repeated, such as pH 4.5 for
a strongly acid soil or 7.4, or 9.2
for alkahine soils as the case may
be.
LIKE A THERMOMETER
The scale used in measuring the
degree of acidity may be compared
to a thermometer scale with which
all of us are familiar. We do not
need to know the way Degree Fah-
renheit originated to read a ther-
mometer and neither do we need
to know the detailed meaning of the
term pH value to determine one.
All of our soils lie within a scale
from approximately a pH of 3.5
(highly acid) to one of pH 9 (high1-
ly alkaline), the neutral point be-
ing pH 7.0. Above pH 7.0 the soil
is alkaline and below it the soil
would be acid.
This pH scale is used for stating
the H ion (acid) and OH ion (alka-
line) relationship in a given solution
of liquid or soil water and is ac~


tually an accurate estimate of the H
ion concentration based on a ratio
increasing by 10 for each change in
degree. Thus soil water testing pH
6.0 is ten times closer to neutral than
one testing pH 5.0, while one test-
ing pH 7.0 or neutral has 100 times
less acidity than the sample testing
pH 5.0.


Neutral
1 8


9

Alkaline


The soil water is secured through
adding to the soil sample sufficient
distilled water of known pH to se-
cure the liquid used in testing.
No further explanation will be
offered here of the technical meaning
of the pH reading.
The membership of the Florida
Soil Testing association has long
been acquainted with the fact that
variation in method of sampling a
soil has frequently resulted in an un-
fair sample. The organization also
realizes that no field or grove acre-
age is uniform either in surface soil
or subsoil for any sized acreage. The
position of the sample with refer-
ence to the tree periphery in case of
citrus groves may have some bear-
ing.
It is also well known that meth-
ods of determination have varied


By CHARLES D. KIME
Secretary Florida Soil Testing Association











Land Chamber of Commerce, Octo-
ber 22 with about 80 present.
The President, Mr. R. J. Kep-
ler, gave his report, followed by J.
V. Doyle, secretary; and Geo. I.
Fullerton, director. Robert Feasel,
accompanied by Miss Adams on the
piano, presented a cornet solo.
The president introduced E. F.
DeBusk, Citriculturist of the Agri-
cultural Extension Service at Gaines-
ville, who talked on "Selling Citrus
by Weight."











Growers-Shippers-Distributors



Cash-on-the-Tree Buyers of

CITRUS FRUITS



operating Two Plants

CLERMONT, FLORIDA

Specializing in F. O. B. Sales


South Lake Apopka Citrus Growers Ass'n.

ESTABLISHED 28 YEARS AGO

Has Grown from 50,000 Boxes to Last Year's Record of 64~3,356.

About 3,500 Acres Are Owned by About 150 Members.

Packing Profits Are Paid back to Growers and more than $300,000
has been repaid.

The Association offers a complete caretaking service, operating its
own Fertilizer Plant and grove equipment at actual cost to
members.


SOUTH LAKE APOPKA CITRUS GROWERS ASSOCIATION


.................................................................................. ....


This is THE CITRUS GROWER for December 1, 1938


Page 11


~----~------~----* r
The Men Who
Direct Soil TestinS

Present officers of the Florida
woseT fsi ting ls orao y 0 r
--vital to the future of all Florida
agr c ltr -tehi article, the first
owficers
President, Frank L Holland,
Florida Agricultural Recearch In-
stitute, Winter Haven; Vice-
President, R. P. Thornton, Thorn-
ton Laboratories, Tampa; Secre-
tParoducts Ant,D.Tel e see Faoram
Iron & R. R. Co., Orlando, author
oTthhi lecnecal Committee in-
cludes:
Br dP.,T on on, Tmpa A.
F.. IV. Barnett, Tangerine; E. F.
DeBusk, Gainesville.


both as to technique and the equip
ment used.
The above factors have resulted
in unreliable data and variable de~
t-erminations with the same sample.
In the same grove property it is
easily possible to assemble quite a
variety of pH determinations.
In spite of these defects, it was
felt that pH determinations have
sufficient value to be continued and
that citrus producers feel they will
continue to use them in lining up
grove practices.
This effort to systematize the
work of soil sampling and soil, pH
is not a simple matter and progress
can only be made slowly. With the
continued development of improved
methods of handling samples it is
felt that accurate determinations can
be obtained but that to be reliable
and uniform the handling should
conform to a standard practice.
The committee appointed by the
Florida Soil Testing Association in
June, 1937, recently reported at an
Association meeting held October
11, 1938, at Lake Alfred Cirtus Ex-
periment station. This report sets
up a uniform system of sampling
citrus areas or truck areas.* It de-
scribes a satisfactory method of tak-
ing a sample. Storing should be
done in a suitable covered container.
Under pH- determination the follow-
ing titles are discussed:
SThis report will appear in a subse-
q uent issu e.


Preparation of Samples
Soil-Water Ratio for Elec-
tro-Magnetic and some Color-
imetric Methods
Care and Use of Electrical
Equipment for Measuring pH
Care and Use of Colorimetric
Equipment for the Determina-
tion of Soil Reaction (pH)
Use and are o erodC f Buffe So
lutions
The committee report has been
compiled with the cooperation of
the State Experiment Station at
Gainesville and valued suggestions
from the citrus sub-station at Lake
Alfred. It represents a summary of
experience and opinions based on
many thousands of pH tests.
T'he Florida Soil Testing Associa-
tion is open to suggestions and its
membership will receive additional
reports of studies by committees now
carrying on intensive investigations.
Its present contribution to Florida
Agriculture will result in better
standardization of methods of tak-
ing and handling soil samples for
determining soil pH-.


Volusia Growers
Hav Metn

Volusia County Growers held their
second monthly meeting at the De-


A. W. Hurley, President
Phone 61, Winter Garden


G. S. Hall, Secy.-Manager
Postoffice, Oakland, Fla.









Page 12

IBoxes


This is THE CITRUS GROWER for December 1, 1938











Grapefruit



Production



SOARS


By C. V. NOBLE,

Agricultural Economist, Florida

Agricultural Extension Service.


1919-30 '21 '23 '25 '27 '29 '31 '33 '35 '37

Grapefrulit Production Has Increased Rapidly


been the belief at the Flor-
ida Agricultural college that
the growers of citrus fruits
were not well informed as to the real
situation in the prospective upward
trend in citrus production, particu-
larly grapefruit. An intensive edu-
cational program to acquaint grow-
ers with the facts was discussed from
time to time, but not until the fall
of 1937 did this program begin to
take definite shape.
Much planning for this program
was carried on during the winter and
early spring, and in mid-April, a
complete plan to conduct citrus edu-
cational meetings in representative
communities of 25 citrus pro -
ducing counties was formulated.
These meetings were scheduled over
a three-week period in late Aprid
and early May, and were conduct
by representatives of the federal and
state extension service, and members
of the Florida Experiment station.
PRESENTED THREE TOPICS
Three topics were presented at
each meeting. The first was the
presentation of the citrus situation.
The second speaker presented the re-
sults of citrus cost of production


studies. The third topic dealt with
some citrus insect or disease prob-
lems and their control, or some phase
of citrus culture of special interest to
the particular community. These
meetings were well attended with
about 1,400 growers and shippers
in attendance at all meetings.
Only the first topic presented at
these educational meetings will be
touched upon at this time. In the
presentation of this topic greater
emphasis was given to grapefruit
than to other kinds of citrus due to
the more acute situation and to the
more serious outlook for this crop.
The accompanying chart brings out
the rapid increase in the production
increase during the preceding ten sea-
sons.
For the decade beginning with
1919-20 most of our nation's grape-
fruit was produced in Florida, but
production in Texas, Arizona and
California has gained rapidly since
that time and for the 1937-38 sea-
son Florida produced but 47 per-
cent of the total United States
Frop. Florida's proportion of the
record estimated for 1938-39 is
slightly over one-half. Several oth-
er charts were used to bring out the


facts that young trees still dominate
the grapefruit picture and that a
still greater increase in production,
particularly of the seedless varieties,
is in prospect.
BRING OUT DISTRIBUTION
The seasonal and the geographical
distribution of the crop was also
brought out, showing that the Flor-
ida and the Texas seasons coincide
and that the competition between
these two areas in the geographical
distribution of their fresh grapefruit
is becoming keener. Other charts
were used to bring out the influence
of these larger crops on price, and to
show the rapid rise in the grapefruit
canning industry, due to the decreas-
ing price received for fresh fruit.
As a summary picture of the Flor-
ida grapefruit situation, a chart was
prepared to bring out the net on-tree
returns to growers. Marketing
charges for Florida grapefruit have
been appreciably reduced since 1929-
30, due to greater efficiency in han-
dling fruit from the tree to market
and to reductions in freight charges,
but the decrease in marketing costs
has not been sufficient to offset the
more rapidly decreasing auction


























































Consumers Lumber and Veneer Co.




SERVING FLORIDA'S CITRUS INDUSTRY FOR 4~2 YEARS



MANUFACTURERS OF NAILED AND ALL BOUND BOXES




4,000,000 Box Annual Capacity


APOPKA, FLORIDA


This is THE CITRUS GROWER for December 1, 1938


Page 13


ers to grasp the acute marketing
problem that is facing them. They
are organizing for the purpose of
self-help, and it is believed they will
have more voice in the shaping of
marketing policies for their product
in the future than has been true in
the past.





IS Featuft

Research in Citrus Culture and
Marketing was the subject ably dis-
cussed by Harry S. Jones at the
monthly meeting of members of the
Indian River County Citrus Growers
Association in October. Mr. Jones,
who is a member of the local Re-
search Committee had been in at-
tendance at a meeting of the State-
wide committee, and had visited the
experiment station at Lake Alfred.
.Of particular interest to Indian
River County growers was the sug-
gestion that a new avenue of research
be established looking toward im-
provement of methods of handling
citrus fruits between picking and
final retail sale. The problems of
citrus culture are somewhat different
in the Indian River area so that in
many instances the results of general
research in production do not direct-
ly apply, but the problems of han-


price. A lower net return to grow-
ers has been the result.

INFORMATION AVAILABLE
Similar information was available
at these meetings concerning the
orange and the tangerine situation,
and was presented in areas where
growers were particularly interested
in these fruits.
Time was reserved before the close
of each meeting for questions and
discussion. Invariably there was
discussion of the citrus situation.
Growers could readily visualize the
increasing marketing problem of the
future. TZhese discussions usually
terminated in suggestions that fu-
ture meetings of this type were desir-
able. Grower committees were ap-
pointed in more than half of the cit-
rus counties at these meetings to
work with the County Agent in
developing future programs.
ONE COUNTY ORGANIZED
At the time these meetings were
held, citrus growers were organized
in but one county. At the present
time (October 19, 1938) there are
twenty counties organized in addi-
tion to the state organization. In
fact, practically the entire citrus area
of the state is organized. Of course'
the most urgent problem of growers
now is to find a market for the tre-
mendous crop of fruit in their
groves, but the purpose of these
grower organizations is to become
better informed on all matters con~
cerning the citrus business and to
be in position to act intelligently as
a unit.
Soon after these educational meet-
ings were held last May, growers
were inquiring of county agents con-
cerning topics on the citrus industry
taettiould Abisprese csdawaful'"!
nished by the Extension service on
May 24-, 1938. Since the organiza-
tion of the Florida Citrus Growers,
Inc., a similar request has been re-
ceived from this organization and a
list of subjects and speakers was fur-
nished the chairman of the program
committee of each county organiza-
tion on October 8, 1938'
The citrus situation material used
in these educational meetings. to-
gether with much that was not used,
has been published by the Agricul-
tural Adjustment Administration in
its Marketing Information Series,
GCM-5, entitled "Recent Changes
in the Florida Citrus Industry."
In summary, it is the belief that
these citrus meetings have been of
real value in Florida in aiding grow-


dling after production are common
to the entire industry.
The Indian River County Asso-
ciation has enjoyed an attendance of
close to 150 at its regular monthly
meetings which are scheduled for the
third Tuesday and are held in the
well-appointed community building
at Vero Beach. F. R. Jewett, Chair-
man of the Program Committee, has
made sure that each meeting has
both entertainment and educational
value.
The Indian River County Citrus
Growers Association was represented
at Washington during the hearings
on establishment of a marketing
agreement by former Senator A. W.
Young, of Vero Beach.
While he had no official part in
the proceedings, Mr. Young was in
consultation with the representatives
of the State Growers organization,
and kept in close touch with the sit-
uation so that he could keep the
Indian River County members well
informed.

The proposals developed by the
Marketing Agreement committee of
the Florida Citrus Growers, Inc.,
were fully explained to the growers
of this county by J. J. Banks, the
committee chairman, who addressed
the monthly meeting at Vero Beach
on September 20.
















































Luck to You, Growers .. .

We sincerely trust that the FLORIDA CITRUS GROWERS, INC., may accomplish all of their objectives
which have as their motive the improvement of the condition of the Florida Citrus Grower and the in-
dustry as a whole.
This fine group of citizens form the background of the greatest industry in Florida and their welfare is
reflected in the condition of every individual business in the State.

The growers of Florida have built a great industry and they are deserving of a rich reward for the money,
effort and time they have used in developing this industry.

They are the ones who deserve first consideration in any rewards which may come to the industry, and
it is our sincere hope that the growers may achieve this most worthy purpose.

Q We pledge our whole-hearted support to any effort for the improvement
of the industry and shall welcome the opportunity to discuss with any grower
his individual production problems. Our efforts are directed toward produc-
ing higher quality fruit at a lower cost per box.


SUPERIOR FERTILIZER CO.
EAST BROADWAY at 47TH STREET


This is THE CITRUS GROWER for December 1, 1938


Page 14


mittee, it was divided into five sub-
committees as follows:

E.Co u tee tomsmhdt
(a) Color Added Law
(b) Bond and License Law
3. Committee to Study:
(a) Arsenic Spray Law
(b) Inspection and Grade
Law
4. Committee to Study:
(a) Maturity Tlests
(b) Field Crate Law
5. Committee to Study:
Citrus Commission Act.
Chairman Todd indicated that the
increase of 10 percent in fruit juice
content could be traced directly to
work of the Legislative Committee.
The following facts were devel-
oped in a joint meeting of te gis-
lative Committee with Commission-
er Mayo and State Chemist M. J. J.
Taylor :
1. The present Maturity Stand-
ards are too low.
2. The present laws have ade-
quate teeth and are enforcible.


3. The Commissioner has ample
authority to hire inspectors and
funds whth whch to pwy sh no b

amended raising the minimum bond
and permitting the Secretary of Ag-
riculture some discretionary power to
withhold issuing license for cause.
5. The Citrus Commission is
putting on three inspectors to cover
the state as a check upon enforce-
ment.
6. A check up of field crates in
use has been made by Mr. Mayo's
department and found to conform
to the law. Certain points of the
law are ambiguous and remedial leg-
islation should be enacted.

Polk County Citrus Growers, Inc., was
honored by having one of its members, C.
H. Walker of Bartow, appointed to the
Florida Citrus Commission recently.
C. S. Borders, prominent citrus grower
of u inter Haven died recently of beart

inPacking houses in Po k County baoe bee
Thanksgiving trade. Fruit is coloring well
ilitoth cool nights and warm days pre-


FLORIDA


TAMPA


Legal Aspects

Not Neglected


Legal aspects of the Citrus Indus
try are not neglected by Florida Cit-
rus Growers, Inc., whose Legis-
tive committee, headed by Mr. E. G.
Todd, of Avon Park, investigates
and reports upon all legislation af-
fecting not only the grower, but all
persons affiliated with the industry.
At Fort Pierce, November 3,
Chairman Todd s report was a fea-
ture of the growers November
meeting,
Chairman Todd of the Legisla-
tive Committee outlined the work
of his Committee, which included
a study of existing laws pertaining
to citrus and their enforcement. This
Committee is attempting also to dis-
cover what existing legislation
should be repealed or amended, what
new legislation, if any, should be
recommended. To facilitate the
handling of the work of the Com-











the groves and delivered to the ulti-
mate consumer across the counter. If
we can cut those costs there will be
benefit to the grower either in a
greater net return, in a broadened
market, or both,
As in thq hearing before the Flor-
ida Railroad commission with refer-
ence to freight rates on fertilizer, it
is the Committee's feeling that the
grower's voice is entitled to and will
be heard. We do not feel that we
are the final arbitrators of any of
these questions but it should be most
heartening to the grower to know
that his collective opinion is very
much desired, both by the Florida
Railroad commission and by the In-
terstate Commerce commission. Ev-
ery possible courtesy has been shown
by these bodies to grower represent-
atives and so long as we take a fair,
thoughtful and unbiased position
with reference to matters we present
to them, there is every reason to be-
lieve that our opinions will continue
to be received and sought after with
increasing weight.




SPRII "MTUO


SHIP EARLY

QUALITY FRUIT


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ripener of citrus grown on all
types of soil advances the natural
maturity of your grapefruit,
oranges (all varieties) and tange.
rines from THREE TO SIX
WEEKS, when used as directed.
"Miturox" is a natural tonic that
makes (1) quality fruit (2) satiny
texture (3) raises sugar content
(4) lowers excess acids (5) stabi-
lized juice content.
Economical to use. Successfully
p omint tg oweusedlThylS NaT
TOO LATE THIS SEASONS TO
AODARNCAERDMDATURRT ON


National Products

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2020 West Washington Street
.Phone 3458 3776
ORLANDO, FLORIDA


This is THE CITRUS GROWER for December 1, 1938


Page 15


in addition to the railroads. The
growers have no interest in presery-
ing the rights of the nailed box
manufacturers, nor in prejudicing
those rights. We have no interests
in either direction with reference to
the Bruce box patentee, except as
how decision may have an ultimate
effect upon the net receipts of the
grower.
NOT EVEN INTERESTED
We are not even interested for the
moment in the merits of the respect_
tive packages as carriers of citrus
fruit. We are not interested in the
reception given the various contain-
ers by the trade. Those are details
of a most practical nature which
we must leave to our shipper friends,
and we can depend upon them to use
the container which, in the long
run, will bring the grower the
highest net return on his fruit. The
position which the Committee took
before the Examinet was:
1. There must be no change in
assessed weights which have the ef
fect of increasing the total charge. In
other words, if the weight is to be
increased, we insist that there must
be a corresponding decrease in rates.
2. We insist that the grower
never be put in the position where
he cannot avail himself of the most
efficient package that human ingenu-
ity may at any time develop for
his use, be it the nailed box, the
Bruce box or the product of some
superior intelligence which may in
the future show itself *
3. We took the position that
any container should stand upon its
own individual merits and if a dis-
advantage of weight could be over-
come through better carrying qual-
ity, better trade reception, packing
house economy, then that container
should be able to stand the penalty
of its higher weight and return to
the grower a greater net profit by
reason of its higher efficiency along
other lines.
4. We took the position that
nothing whatever be done which
would prevent or tend to prevent
the grower from reducing in any
way the costs which occur between
the time the fruit is picked from


Make the

Weight Conform

Continued from Page 7
Or put in another way, "should
all containers made of the same ma-
terial, that is, wood and iron and/
or nails, be included in one average
and other containers of the same ca-
pacity, made of another material,
to-wit, a cloth mesh, be held in
another class?"
The issue was sharply contested
and argued, by representatives of the
standard nailed box and the pa ten -
tee of the Bruce box, and they put
the question about as follows. By
the nailed box people:
"Should one container of the
same cubic capacity be given an ad-
vantage over another container if
the same capacity by reason of the
lighter container being favored by a
lower estimated weight?"
BRUCE BOX ARGUMENT
By the Bruce box people:
"Should one container, which is
shown conclusively to have a lighter
actual weight than another container
carrying the same quantity of fruit,
be penalized in favor of the heavier
container by being denied an esti-
mated weight in line with its actual
average weight?"
It is apparent that the question to
be determined by the Interstate
Commerce commission is one resting
largely in opinion as to a theoretical
proposition and not altogether de-
pendent on what we usually con-
sider as facts.
Matters of policy and expediency
are really the determining factors.
That there is a substantial difference
in the actual average weights of the
two containers when packed with
one and three-fifth bushels of fruit
cannot be denied. This is the ques.
tion with which the Traffic Com-
mittee wrestled for three and one-half
hours before appearing before the
Interstate Commerce~ commission
and it should be evident why the
Interstate Commerce commission was
very anxious to have the testimony
of growers, who, in the last analysis,
are the only parties to be considered



























































W. E. Kemp, Chairman Publication Com-
mittee.


the growers on their new magazine THE
CITRUS GROWER. It looks good. THIS
IS THE CENTRAL ORGAN FOR IN-
FORMATION TO THE GROWER--
MPC NMOWERPOWERFULO.THANBTHnE
Bartow.


many bwouqueybe tm ssi ub ioatio Cot-
mbett st su heo} grand work n Getting ot
The splendid work of this committee is a
direct challenge to the rest of the commit-
tees working in the Citrus Growers organi-
zation to do an equally fine job."--W. G.
Steed, Orlando, Chairman, Resolution Com-
mittee.


"Doc." J. F. Mays, manager of the bond
and license department of the Citrus In-
spection Bureau, Winter Haven, and Mrs.
Mays were recently given a surprise house-
warming by the Citrus Bureau staff to cele-
brate the occupancy of their new home re-
cently completed.

Polk County's first packing house fire of
the season completely destroyed the new
house of the Lynd Fruit Company, recently,
at Lake Alfred. The company was pre-
paring its first run of fruit when the house
was destroyed.


Page 16 This is THE CITRUS GROWER for December 1, 1938



New 1Magazine


MAKES HIT WITH GROWERS


"I am mighty proud of the first issue of
the Growers magazine, THE CITRUS
GROWER. It should be a powerful in-
fluence in obtaining many new members
from all over the state in the Growers' or-
ganization. It seems to me that any grow-
er reading of the tremendous amount of
work being done in his interests at the pres-
ent time would want to become a part of
such a constructive movement. Keep up the
good work!"-D. C. Williams, Cocoa.
President, Brevard County Citrus Growers
Association.

"Although I have been active in the
Growers organization since its very incep-
tion, nevertheless I was amazed at the size
of the directory in the first issue of CITRUS
GROWER showing the members and oflcers
of the state and county organizations. Not
only does this directory show strength in
numbers, but many men whose names were
included in this directory are men who com-
mand state-wide recognition for their in-
tegrity and ability. With such leadership,
it is certainly safe to assume that the Flor-
ida Citrus Growers, Inc., have much to of-
fer the growers of the state."-H. L. Pringle,
Leesburg, Chairman, Traffic Committee.

"The first issue of THE CITRUS
GROWER should be an inspiration to all
the growers over the entire state. Such a
house or an of the gsrhowers,dformthcehgrowlers,
ify the jumble of conflicting issues which
have confronted the citrus industry for the
past several years. My best wishes for a
lon and continued success of THE CIT-
RUS GROWER."--George I. Fullerton,
Oak Hill, Chairman, Crop Insurance Com-
mittee.

"The scope of the activities of Florida
Citrus Growers, Inc., as indicated by the
committees shown in your first publication
of THE CITRUS GROWER, appeals to
mefos choverrn rpracti ale tever vitapr nse
time. The growers of the state have under
taken a big job and yet one which can be


I hl eelo king for a r t dr sa)i s c
ceeding issues ofayTHE CITRUS GCROW-

Agent, Polk Countye e

"I wish it were possible for every grower
in the state to read not once but several
times the Marketing Agreement Commit-
tee's report to the Industry Committee con-
tained in the first issue of THE CITRUS
GROWER. It struck me as being the
clearest presentation of the growers position
in the citrus industry that I have ever seen,
Coupled with that report, the complete
text of the marketing agreement should en-
able every member of our organization to
understand, to appreciate, and to fight for
the constructive program offered by the
Growers Marketing Agreement Committee.
Congratulations on your first issue and my
sincere wishes that this splendid work will
be offered continuously to the growers of
this state."-R. M. Clewis, Tampa, Presi
dent, Hillsborough Citrus Growers Organi-
zation.


"Congratulations to the Publication Com-
mittee and the Chief Press for a job well
done. My close association with your work
in publishing this first issue leaves no doubt
in my mind as to the vast amount of work
and time which you have so cheerfully given
to this task. Such devotion to the cause of
the growers, as so clearly demonstrated by
the activity of your committee, is truly in-
dicative of the support which has been
given to our organization since its beginning.
With such splendid cooperation no job seems
too big for this organization to undertake.
My sincere appreciation for your untiring
efforts." L. H. Kramer, Lake Wales,
President, Florida Citrus Growers, Inc.

"Have read the first issue of THE CIT-
RUS GROWER from cover to cover. With-
out attempting to analyze the possibilities
for rendering real service to the grower
which this journal has, 1 would like to say
that its pages undoubtedly offer a splendid
medium for bringing a wealth of material
from the State Extension Department to the
growers of the state. In shedding light on
all the various phases of the citrus industry,
the educational value of this publication
should be limitless."--K. C. Moore, Or-
lando, County Agent, Orange County.

"I wish that all the growers of the state
could have not only a copy of the first
is ue,exbu that eac one likews ctoi nd Cnm

mittee devoted their time in making this
publication possible. I was particularly im-
pressed with the frank expression of ad-
vertising policy on the back cover. Such
a policy ad t tshel hbutomelritbethen repete

in reaching the growers of the state through
the pages of THE CITRUS GROWER.
You have made me proud to be a part of
this Growers organization and certainly you
have my sincere congratulations on the re-
markable work you have done."-E. G.
Todd, Avon Park, Chairman, Executive
Committee.


".I am sure that in voicing my congrat-
f etins unt e first isueoo TEg CT

tin. hYou have Pdoe nadfine p ecet ofs wrk



lems confronting the Florida citrus indus-
try."--Senator A. W. Young, Vero Beach,
President, Indian River Citrus Growers As-
sociation.

"My pleasure in receiving the first issue
of THE CITRUS GROWER was not les~
sened by the fact that the gorgeous scenery
in Fort Pierce served as a background for
most of your pictures. We were glad to
have the Citrus Growers of the state meet
in St. Lucie County. May I assure you
that, judging by the standard of your first
issue, St. Lucie Growers will be happy to
receive into their homes semi-monthly cop-
ies of THE CITRUS GROWER. -C. B.
VanSickler, Fort Pierce, President, St. Lucie
County Growers Organization.

"Let me go on record as congratulating


H~is Committee

IS Given Praise








Page 17


This is THE CITRUS GROWER for December 1, 1938


prices paid by canners for grapefruit
drops have resulted in decreased re-
turns from the fruit picked and sold
to canners, and
Whereas, there exists throughout
the industry uncertainty as to a fair
minimum price for cannery grade
grapefruit, and
Whereas, the program being de~
veloped for the purchase by the
Surplus Commodities Corporation
of fruit for relief purposes demands
that one box of fruit be diverted in~
to non-competitive channels or de-
stroyed for each box so purchased,
Nowo, therefore, Be It Resolved,
by the Florida Citrus Growers, Inc.,
at regular meeting held in Fort
Pierce, Florida, this third day of
November, 1938, as follows:
1. That we go on record as rec-
ommending to the members of this
organization and to all growers in
the State of Florida, that no orange
or grapefruit drops be sold; and
2. That we recommend to all
growers in the State of Florida that


a minimum price of 20c per box
on the tree be established for grape-
fruit for canning purposes; and
3. That we recommend that the
growers of the State of Florida
pledge their cooperation to the Ag-
ricultural Adjustment Administra-
tion in the removal of third-grade
and/or off-size grapefruit; and fur-
ther, that the chairman of this meet-
ing immediately appoint a commit-
tee to work with officials of the Ag-
ricultural Adjustment Administra-
tion in the development of a pro-
gram looking to the early removal of
such fruit at a minimum of expense
to the grower and insuring proper
certification; and
4. That we solicit the support
and endorsement of the canning in-
dustry and shipping organizations in
this connection; and
5. That a copy of this resolution
be furnished the daily press and the
trade publications and that the sec-
retary be instructed to convey the
sense of this resolution to all of the
canners and shippers affected.


Growers Endorse

Grapefruit Mmunmum

Members of the Growers' organi~
zation endorsed a policy of not sell-
ing any orange and grapefruit
drops, of setting a minimum
fruit of 20 cents per box for grape
fruit on the tree for canning pur
poses, of cooperating with the Ag-
ricultural Adjustment Administra-
tion in the removal of third-grade
and/or off-size grapefruit in a reso-
lution passed at the Fort Pierce
meeting, November 3.
Whereas, the citrus fruit industry
is confronted with a surplus prob-
lem in both oranges and grapefruit,
and
Whereas, the Agricultural Adjust-
ment Administration has advised
the industry that in order to mar-
ket its crop at profitable prices it
will be necessary to remove from the
market a portion of the crop, and
Whereas, in former years the








Page 18


This is THE CITRUS GROWER for Dece~mber 1. 1938


statements in this respect in the light of the present
embarrassing situation, for undoubtedly a continuance
of present demoralized conditions among shippers and
growers alike will drive more growers by far into
cooperative organizations than would stabilized condi-
tions resulting from an orderly marketing program.

Granted that control is needed, we find the well-
rounded marketing program offered by the Department
of Agriculture through the Agricultural Adjustment
Administration Department will permit the control
of the grades of fruit to be shipped, the sizes to be ship-
ped, and the volume to be shipped. In addition,
the government purchasing program for relief purposes
should take out of competitive fields a large percentage
of our burdensome surplus. This complete govern-
ment program was designed for producers and will be
made available to them when the Secretary of Agr~cul-
ture is convinced that such is the desire of the larger
percentage of producers.

Through the pages of the THE CITRUS
GROWER and through attendance at growers meet-
ings being held in all counties, the growers of this
state for the first time have the opportunity of learn-
ing the details of a constructive marketing program.

No longer can the citrus producers remain indifferent
to their marketing problem. Your growers' organiza-
tion offers you not only the opportunity to learn more
about your industry. but it offers you the additional
opportunity to take active part in bringing about con-
structive changes with the full realization that through
close association with the problems of your industry
you will learn also about the forces working construc-
tively in your interests and the forces which. through
selfish interests, are working destructively.

Because of its vital importance at this time, the
major part of your magazine is filled with articles in
reference to a sound marketing program. Do not think
for a moment that other state committees of your
growers' organization are not just as busily engaged in
formulating plans for strengthening the arsen-c law,
for improved maturity tests; in fact, they are working
on all factors pertaining to the citrus industry.

Realizmng that industry representatives from the
three major producing areas in conference with Depart-
ment of Agriculture officials agree that, provided the
grower ships only the percentage of his crop on which
he will receive a minimum net return, we may expect
a 20,000,000 box surplus, then we get a clear-cut idea
of the size job ahead--surely a big 30b--but not
of sufficient size to discourage the concerted efforts of
the growers of the state.

The Florida grower has no problems which are not
within the power of producers of this state to solve.
On the.ether hand, our natural advantages of climatic
conditions, of proximity to the chief consumer mar-
kets, are so outstanding that they present to other pro-
ducin areas problems so difficult that as yet they have
found -to economic answers.


WITH THE EDITOR


GROWERS I UNITE i

OT UNLIKE THE poor man who recognized
but few troubles which money could not cure,
the Florida citrus industry has but few
troubles which the elimination of our citrus
surplus would not practically cure. Even such dis-
tressing problems as marketing agreements, immat-ure
and poor quality fruit would appear much less impor-
tant if the demand up north for our fruit exceeded
our present supply.
Under surplus conditions, however, all these sins
of the industry stand out in vivid relief and, as a con-
sequence, the demand for constructive change becomes
so insistent it cannot be denied. As a result we have
perhaps reached the time when most growers are will-
ing to sit down, frankly discuss their problems, and
assume the responsibilities which are theirs and theirs
alone.

As a starting point suppose we frankly admit we
HAVE a surplus. After all, you know it is about as
conspicuous as the "wart on Mrs. Smith's nose," and
just about equally as obvious to our buyers. And,
while we have our hair down, why not go the rest of
the way and admit "that barring serious crop failures,
we must expect the surplus problem to be with us on
a sort of permanent guest basis"--uninvited, of course,
but nevertheless definitely with us.
Now that we have confessed what our trouble really
is,- aren't we ready to acknowledge also that our prob-
lems are:
1. To ship only that portion of our crop which
the markets will absorb at a fair net return.
2. To ship only that quality of fruit which will
increase consumer demand.
3. To ship in an orderly manner so that spas-
modic market gluts will not destroy our sea-
sonal price objective.
Of major concern then becomes the question, "Will
our present merchandising set-up answer these prob-
lems?" The answer is an emphatic "No"--unless regu-
latory measures are adopted.
With approximately 12,000 growers clamoring to
sell all of their fruit regardless of quality and 4~00
shippers willing to buy every box on which each ship-
per can make a profit, we cannot expect anything but
chaos until some plan of control is accepted. Certainly,
results thus far this season are indicative of the inade-
quacy of our present merchandising system to cope
with the surplus conditions unless regulatory meas-
ures are obtained. Returns to the grower are averaging
below the cost of production, and our heavy move-
ment has not yet started.
Hundreds of growers are finding it impossible to
sell their fruit at any price. Buyers in many localities
are confiming their activities to soliciting fruit on a con-
signment basis'
We have been told control would result in growers
joining cooperative associations. It would possibly be
well for the opponents of control to reconsider their











Growers This is YOUR Organization!

.Join It Now !

Membership Application Florid~a Citruzs Growers, Inc.

OBJECTIVES OF THE FLORIDA CITRUS GROWERS, INC.
1. To give the CITRUS GROWERS OF FLORIDA identity in the Citrus Industry.
2. To bring about a better understanding of all phases of the Citrus Industry, and to create con-
fidence and good will between those responsible for the various activities throughout the Industry, to
the end that better cultural methods may be employed to improve the quality of citrus fruits, and that
marketing methods may be improved, markets stabilized and new markets developed.
3. Tq represent the CITRUS GROWERS in legislative matters; to cooperate collectively with
Federal and State Agencies in the improvement of the Citrus Industry and to assist such agencies in car-
rying out the mandates of laws and regulations affecting the Citrus Industry.
4. To foster, encourage and promote research beneficial to the Growers and to cooperate with all
existing research agencies.
5. To compile and analyze data relative to Citrus Culture and Citrus Markets and to furnish from
time to time such information to the Grower so that he may be kept better informed as to actual ex-
isting conditions in the Industry.
6. To foster and encourage the formation of local and county units of Citrus Growers for the pur-
pose of affording the Growers opportunities to meet, discuss and collectively act upon their problems.

QUALIFICATIONS FOR MEMBERSHIP
Membership in the __________ __ County Citrus Growers is limited to bona-fide growers
who do not buy or sell citrus fruit of others as a business for profit, and who do not derive a salary or
commission from any marketing organization, and who have no interest in any non-cooperative mar-
keting agency.
Under the above qualifications I make application for membership in the ___________ ___
County Citrus Growers.

Signature.
Date _____________________ 193 _~
Membership Committeeman
Name ---
Mail Address _______________~~~~~~____~_____________Phone _______ ____
G rove Location - ----- --- ----- -------
C county, near-- -- -- - -- -- -- -- -- - - - -
Section_________ Township __ ___~_________ Range __________
Total Acreage (all groves)
Marketing Method: Independent .___.__
Cooperative _______
PRODUCTION
1937-38 1938-39
Boxes No. Groves Acres Boxes No. Groves Acres
Oranges
Grapefruit
Tangerines
Mail your Application to the Pr-esident of your County's Unit, or to the Folorida Citrus
Gr-owers, Inc., Orlando, Floridla.






- -I


Hundreds of citrus grow-
ers over the state will tell
you that Orange Belt fer-
tilizers and our Lyonize
Service inevitably pro -
duce Greater Quantities
of Quality Fruit.







DNC3IZE


Lyons Fertilizer Company

Tampa, Florida


Every Grower's


First Consideration


Must Be The Production Of

The Highest Quality Fruit

There are many other considerations which enter into the
complicated problem of producing and selling Florida's citrus
crop, but the basic consideration leading to ultimate success
for citrus growers, must be the production of Quality Fruit.

Florida Citrus Growers, Inc., have most properly been de-
voting serious attention to the job of developing some sort
of adequate and orderly marketing arrangement which will
be of benefit to the growers of the state.

And this effort is most necessary. Indeed, it is vital. But it
is well to remember that no marketing arrangement can bring
premium prices for inferior fruit, when anything like a nor-
mal crop is in prospect.
*
Under any circumstances it is the Quality Fruit
which brings a premium and the produc-
tion of such fruit can only come from healthy,
well-nourished trees.




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