Title: Florida clearing house news ..
ALL VOLUMES CITATION THUMBNAILS PAGE IMAGE ZOOMABLE
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00086639/00112
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: May 15, 1933
Frequency: semimonthly (irregular)
 Subjects
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00112
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text



U. S. Dept. of ri. P O R I D A
Library Period Di
w"ahieCtLARING H




Representing more than 10,000
Growers of Oranges and Grapefruit
Headquarters: WINTER HAVEN, FLORIDA N E W S


OISE -





SOffD1p1 mn, icid U i o n of the

FLORIDA CITRUS GROWERS
CLEARING HOUSE ASSOCIATION


$2.00 a Year Published Semi-monthly by the Florida Cit- Entered as second-class matter August 81, Volume V
Cent Cy rus Growers Clearing House Association, MAY 15, 1933 1928, at the postoffice at Winter Haven,
10 Cent6 a Copy DeWitt Taylor Bldg., Winter Haven, Fla. Florida, under the Act of March 8, 1879. Number 16



Citrus Growers to Feel U.S. Farm Relief


Government Is Expected to Boost Grove Loan Values;
Low Interest and Retirement Features Are Attractive


Money got the country into
trouble, and if the government's
plan succeeds money will get the
country out of trouble. Finan-
cial wizards have told us that
we brought the depression down
about our ears by borrowing
more money than we needed, but
whether or not that caused the depression the
financial wizards today appear to concur in the
government's plan to get us out of trouble by
loaning us more money.
The new emergency farm mortgage bill sign-
ed by President Roosevelt last week was de-
signed deliberately to ease the farm mortgage
situation. At the time this issue of the News
went to press the details of operation had not
been completed. In all likelihood Florida cit-
rus growers, whose property is mortgaged and
who are in urgent need of capital to retire these
mortgages, will be able to borrow a slice of the
two billion dollars which will finance the Fed-
eral Land Banks in the new program of farm
relief. The loans will bear interest at 4 per-
cent. At the expiration of five years, if the
borrower has maintained his interest payments,
taxes, insurance, water, drainage, or levee as-
sessments, if any, he will be permitted to con-
vert his loan to a long time obligation. In its
converted form the loan will bear interest at
5 % percent, permitting retirement of the prin-
cipal in 35 years.
TO RECOGNIZE TREE VALUE?
The Federal Farm Board at Washington has
advised the Florida Clearing House News that
rules and regulations pertaining to loans on
bearing citrus acreage have not been drawn
up, but decision probably will be reached, it is
thought, within the month. It is predicted by
several who have been interested in the farm
relief measure that loans will be made on bear-
ing citrus property on the basis of $250 or $300
per acre. Loans made heretofore by the Fed-
eral Land Banks have not taken into considera-
tion the value of citrus trees, hence the amount
which could be borrowed under such a restric-
tion would scarcely be sufficient to relieve seri-
ous financial distress.
The borrowing of money from Uncle Sam
will be comparatively simple, despite the fact
that the government is protecting itself by
means of the well-known red tape. The Fed-


eral Land Bank, first of all, will be the original
source of the loan as far as the Florida grower
is concerned. Representing the Federal Land
Bank will be a number of agents or associations
located in various centers throughout the
Florida citrus belt. (There are, of course,
many other associations outside of the citrus
belt, but we are concerned only with those who
are expected to be of help to the grower of
citrus fruit). It will be through these associa-
tions that the growers will obtain their loans.
In order to pay the cost of this work a fee of
1 percent of the loan granted will be charged
by the association. In addition to the associa-
tion fee there will be an appraisal fee charged
by the government ranging from $10 to $35,
depending upon the size of the loan. In addi-
tion the borrower is expected to furnish the
abstract and pay for its examination. The gov-
ernment has, however, protected the property
owner here by stipulating the fee which may
be assessed for title examinations. Each bor-
rower will be required to purchase capital stock
to the extent of 5 percent of his loan.
Assuming that the government decides to
recognize the value of citrus trees and will
make loans to a citrus grower on the basis of
$250 per acre, let us see what this would mean


to a grower owning twenty acres. On the basis
of $250 per acre the grower would be loaned
$5000, provided of course that the appraisal
indicated such an amount was justified. He at
first would have approached the Federal Land
Bank association in his community and filled
out an application blank for a loan of $5000.
If the loan had been approved he would pay
the association its fee of 1 percent, and the
Federal Land Bank fee. He also would pur-
chase his stock in the Federal Land Bank
amounting to 5 percent of his $5000 loan, or
$250. The amount of the stock will be deduct-
ed from the face of the loan, but will of course
be redeemed when the principal is retired, the
stock carrying dividends in the meanwhile.
CUTS DOWN FORECLOSURES
The provisions of the farm mortgage bill
attack the situation from a number of angles.
It will reduce interest rates on Federal Land
Bank loans, incidentally setting the pace for
others in the farm mortgage loan business and
curtailing the volume of foreclosures. It tem-
porarily waives the requirement of payment on
principal;,it continues extensions on Federal
Land Bank loans where desirable and neces-
sary; provides Land Bank bonds for exchange
(Continued on Page Four)


I. C. C. Given Citrus Production Facts

Showing Need of Lower Freight Rate


Someday someone will pour a blasphemous
tale of good fortune and contentment into the
unbelieving ears of the members of the Inter-
state Commerce Commission-and the mem-
bers thereof will slide under their mighty
benches! Grief, woe, financial tragedy, and
abysmal failure provide the customary notes
for the theme song to which I. C. C. members
have long been accustomed to listen, and when
the day comes that they hear a story which is
not full of trouble the shock will prove too
great.
Certain it is that Florida's citrus industry
today has no joyful song for the ears of these
commissioners but, like other patrons of rail-
way freight carriers, has come to the conclu-
sion that if citrus growing again becomes profit-
able the cost of moving fruit to the consumer


will have to be reduced. Manager A. M. Pratt,
of the Clearing House, together with Execu-
tive Vice-President J. Curtis Robinson, of the
Growers and Shippers League of Florida, and
E. D. Dow, traffic manager of the.Florida Cit-
rus Exchange, early this month presented to
the I. C. C. facts and figures concerning the
cost of producing and marketing Florida citrus
fruit that should be regarded by the members
of the I. C. C. as strong evidence that Florida
citrus is paying too high a freight rate.
Messrs. Pratt, Robinson and Dow, at the invi-
tation of the Interstate Commerce Commission,
appeared before the I. C. C. May 4. They pre-
sented a brief oral statement setting forth an
outline of industry costs and revenues that for
this current season indicate a net loss per box
(Continued on Page Seven)




FLORIDA CLEARING


Committee of Fifty Department


(Articles under this heading are prepared and published in the News by the
Educational Committee of the Committee of Fifty. Through this department
members of the Committee of Fifty hope to maintain closer relations with the


thousands of other grower-members of the Clearing House and to report their
efforts and activities to them. The Clearing House Directors and Manage-
ment accept no responsibility for what appears in this department)


The Future for Growers


With all lines of industry and agriculture ad-
justing themselves for the new national pro-
gram, "The New Deal," Florida's citrus industry
must keep pace. Surely we have learned some
valuable lessons during the past two years. Let's
make use of our past and unpleasant experience
and do something to improve things. Let's not
be satisfied to be told it can't be done. It can be
done, and it is our responsibility as growers to
see that improvement is made. There is no bet-
ter time to do it!
We know that all commodities are selling at
low prices, that the fruit is the poorest we have
had in many years, due to abnormal weather,
and that high freight rates have forced an ever-
increasing volume to go by water and truck into
a few eastern markets. Most of us know that.
Most of us are concerned about it, and rightly so.
Next season should see better buying power, and
from present indications we will have a much
better quality of fruit. The transportation prob-
lem promises to continue to be of major im-
portance in the distribution. Texas with her
large crop of grapefruit will be a heavy com-
petitor in the eastern markets next year.
In the past we have waited until conditions be-
came acute, until the damage was done, before
we sought a remedy. Usually we have depended
on our respective shipping agencies to solve all
problems of marketing. Our attention has been
devoted mostly to the production of fruit. That
is not enough! The problems of the grower and
shipper are not identical. When the price of
-fruit gets down to red ink for the grower, the
shipper or packer is still making his packing and
selling profit. When his profit begins to disap-
pear he is greatly concerned, and some correc-
tive measure is attempted. In the recent pro-
rating attempt the grower was blamed for the
failure.
This is not an attempt to discredit the shipper.
The whole purpose of this article is to try to en-
list the support of all growers to work together.
Regardless of our packing or shipping affilia-
tions, we are all seeking the same thing-a fair
price for our product. We all have, or should
have, the best interests of the entire industry at
heart. As it prospers, we prosper. Your shipping


agency needs your cooperation. Don't depend
on some one else doing your part. Too many of
us are prone to do that. Take an active part
yourself. Make your views known by attending
the meetings of your grower groups. If every
grower took that interest, our problems could be
solved.

We talk of over-production and attribute much
of our price failure to that. Seldom do we think
that it may be under-consumption. Figures on
the fresh fruit consumption per capital in Aus-
tralia, England, and other countries of Europe
show that they use three to four times the amount
eaten in the United States. That should convince
us of a large potential market here. It should
show us the necessity of advertising and creating
that demand.

We allow the canners to extol the virtues of
canned fruit, knowing there is no comparison in
the two products, but saying little that the con-
sumer will hear. He is being rapidly educated
to use canned fruits. We are doing very little to
educate him and show him why fresh fruit is
better. That should not be hard to do.

These things can be done, and will be done, if
the growers will demand them. None of the ex-
isting organizations can do the job alone. Some
attempts have been made, but none that have
been lasting. Certainly this is a common ground,
and in itself should be important enough to bring
us all together. It does not mean that we must
all join one marketing organization. That is vir-
tually impossible. Our duty as growers should-
be to insist that our respective organizations join
hands in this effort, with enough grower repre-
sentation to see that they do more than hold
hands.
You as a grower are directly responsible for
the success or failure of your fruit business. Next
season's crop will bring many of the same prob-
lems. Some that were beyond your control this
season will be replaced by others that you can
solve only by your efforts in bringing about a
united front. Attend the meetings of your Grow-
ers' Committee of Fifty, of your packing house
directors. Don't let George do it! Very often he
doesn't.


F I


Page 2


HOUSE NEWS


May 15, 1933






May 15 1933


WEEKLY CARLOT INDEX ANALYSIS
Week Week Week
Ending Ending Ending
May 13,'33 May 6,'33 May 14,'32


'LORIDA CLEARING HOUSE NEWS

At a dinner party one gentleman arriving
late found a seat reserved for him near the
head of the table, where the goose was being
carved. "Ah!" he exclaimed with a pleasant


Page 3
smile. "I am to sit by the goose." Then ob-
serving the lady in the next chair, he made
haste to add: "I mean the roasted one, of
course."


Weekly Citrus Summary

(By A. M. Pratt, Manager, Florida Citrus Growers
Clearing House Association)
(Week Ending May 13, 1933)


Fla. Org's Shpd....... 955
Total......................22158
Fla. Gft. Shpd......... 451
Total......................14032
Fla. Tang. Shpd..-.....
Total...................... 3018
Fla. Mixed Shpd.... 142
Total...................... 7670
Texas Gft. Shpd..... -
Total...................... 2675
Cal. Org's Shpd....... 1068
Fla. Org's Auc......... 649
Average.................. $2.20
Fla. Gft. Auc........... 240
Average------................. $1.85
Cal. Org's Auc ........ 285
Average.................. $2.70


889
21203
471
13561
3018
146
7528
2675
842


418
18923
479
17252
2752
85
8646
5333
1657


573 325
$2.25 $3.65
294 232
$1.65 $3.45
325 ,476.
$2.40 $3.25


"A Fine Crop of High-Quality Fruit

and Properties are in Excellent Condition"
r( -r&in'm


FIRST SIX DAYS' SHIPMENTS & SALES
(Commencing Sunday)
M.S. ORGS. No. 1 M.S. ORGS No. 2
Week Ending Shpd Sold Avg. Shpd Sold Avg.
May 6.... 4 1 -
May 13
(5 days).. - -
May 14
last year.. -
VAL. ORGS. No. 1 VAL. ORGS. No. 2
Week Ending Shpd Sold Avg. Shpd Sold Avg.
May 6.... 80 24 $1.68 125 22 $1.33
May 13
(5 days).. 74 13 $1.69 99 23 $1.31
May 14
last year.. 65 29 $3.01 51 15 $2.65
REG. GRFT. No. 1 REG. GRFT. No. 2
Week Ending Shpd Sold Avg. Shpd Sold Avg.
May 6.... 41 6 $1.03 57 10 $ .82
May 13
(5 days).. 20 6 $ .98 37 7 $ .88
May 14
last year.. 9 7 $2.43 8 8 $2.23
M. S. GRFT. No. 1 M. S. GFT. No. 2
Week Ending Shpd Sold Avg. Shpd Sold Avg.
May 6.... 42 10 $1.41 108 34 $1.18
May 13
(5 days).. 30 15 $1.35 75 41 $1.29
May 14
last year.. 83 31 $2.79 88 18 $2.48

COMPARATIVE SHIPMENTS
Florida Oranges
Week This Last 1930- 1929- 1928- 127-
Ending Year Year 31 30 29 28
May 6...... 889 425 950 789 126
May 13.... 955 418 640 820 92
May 20......*800 459 725 807 50
California Oranges
Week This Last
Ending Year Year 1931 1930 1929 1928
May 6...... 842 1305 2069 812 1776 1182
May 13.... 1068 1657 1826 1264 1703 1159
May 20 ....*1400 1756 1512 1240 1156 1192
Florida Grapefruit
Week This Last 1930- 1929- 1928- 1927-
Ending Year Year 31 30 29 28
May 6...... 471 482 976 17 687 256
May 13...... 471 479 778 9 774 195
May 20*......525 133 370 8 539 190


Week This
Ending Year
May 6...... 14
May 13...... 14,
May 30......*15(
Estimated


Florida Mixed
Last 1930- 1929-
Year 31 30
3 87 256 12
2 85 157 -
S 65 100 -


1928-
29
134
133
117


TO JUSTIFY the satisfaction expressed
in the letter reproduced below from W.
P. Sartain, Clermont, Florida, Armour's
BIG CROP Fertilizers had to produce
unusual results. The letter shows they did
and Mr. Sartain's statements are typical
of scores of other testimonials from users
in our files. From every section of Flor-
ida -- West, South and Central -- comes
the same message..."Armour's BIG
CROP Fertilizer has produced a fine crop
of High-Quality fruit and put our groves
in excellent condition"


Citrus growers who are determined to
make the most of present conditions are
regular users and strong endorsers of
Armour's BIG CROR Fertilizer. They
have learned from experience that these
fertilizers offer them high-quality crops
and continuous citrus producing power
for their groves. They know, too, that the
benefits of Armour's BIG CROP Fertil-
izers are enhanced by the service Armour's
trained field men give when a grower
needs advice. Read what Mr. Sartain has
to say and remember that he has under
his supervision two hundred and fifty acres
of citrus groves. The unqualified endorse-
ment of Armour's BIG CROP Fertilizer
from men like Mr. Sartain is a real rec-
ommendation. Note carefully what he
says:


All of the properties under my su-
r,*L" pervision are in excellent con-
d.ition and the fruit of a very
fine quality. The field service
given me by your company has been
more than beneficial in bringing
about these results for which I
take this opportunity to express
my thanks.









CITR IJR
FLORIDA

If you have not already received a copy of our new "Citrus
Booklet" write for a copy today.

ARMOUR FERTILIZER WORKS
JACKSONVILLE FLORIDA


1927-
28
59
54
44


. W. P. Sartain tells:

Yp;4/1






Pare 4


FLORIDA

CLEARING HOUSE

NEWS

T. G. HALLINAN . . . . Editor
CLEARING HOUSE PURPOSES
Co-ordinating members' activities for orderly control
of distribution.
Controlling supplies at key markets.
Disseminating marketing information.
Standardizing grade and pack through impartial in-
spection service.
Increasing consumer demand by advertising and pub-
licity.
Securing best freight rates and transportation
services.
Developing mutual interests of, and better under-
standing among growers and shippers.
Maintaining representation of industry in all matters
of common welfare.


DIRECTORS
E. C. AURIN
J. C. CHASE .
JOHN D. CLARK
L. P. KIRKLAND .
J. H. LETTON
JAMES C. MORTON
M. 0. OVERSTREET .
E. W7.VGKERS3- .
GEORGE F. WESTBROOK .
E. H. WILLIAMS .
R. B. WOOLFOLK .
OFFICERS
E. C. AURIN
JAMES C. MORTON
M. 0. OVERSTREET .
L. P. KIRKLAND .
A. M. PRATT .


SFt. Ogden
SWinter Park
Waverly
Auburndale
Valrico
Auburndale
Orlando
Sebastian
SClermont
Crescent City
Orlando
SPresident
Vice-President
Treasurer
Secretary
Manager


It Is Now the Farmer's

Turn to "Ride"
When agriculture, as a unit, has a re-
duced buying power, that condition in
turn forces industry to curtail produc-
tion, which means that buying power
of labor and of those who supply raw
materials is cut down. That is the vici-
ous circle which during the past two
years or more has directed farm-com-
modity price spirals in the wrong direc-
tion.
To re-direct that spiral upward and
in a constructive manner is the task to
which everyone now is devoting time
and energy without stint. That the up-
ward trend is certain goes without say-
ing. According to all past history re-
covery will be a positive fact.,
Behind all the scenes are certain
facts which should be understood by
each of us if sound conclusions are to
be reached.
The farm debt problem is not a self-
ish affair.
Prosperity of farmers will mean gen-
eral prosperity.
The sooner farmers increase their re-
turns the sooner will the furniture man-
ufacturer, the steel worker and the
railroads and all others begin to see
profits climb.
There is a national farm debt prob-
lem.
President Roosevelt and his aides are
grappling with that problem, particu-
larly from a credit viewpoint.
The farm-mortgage debt in this
country increased from $3,320,000,000
in 1910 to $9,468,000,000 in 1928.
Since then due to foreclosures and
other forced sales that total has drop-
ped in 1933 to about $8,500,000,000.
But that isn't all. Farmers have per-


Page 4


ORIDA CLEARING ( HOUSE NEWS

sonal debts amounting to $3,500,000,-
000 which brings the total to about
$12,000,000,000. Please note that the
figure is 12 billions, not 12 millions.
This debt rests on about 40 percent
of the farms in the country. Due to
drops in land values the debt repre-
sents about half the present value of
the farms mortgaged. In other words,
the present value of all farms mort-
gaged, is $17,000,000,000 and the
farmers have mortgages that in the ag-
gregate equal half that whole value.
Who loaned this money?
Individuals loaned 30 percent of it;
insurance companies, 23 percent; Fed-
eral and joint stock land banks, 19 per-
cent, commercial banks, 11 percent
and others, 7 percent. Local commer-
cial banks, in addition, have handled
most short-term credit.
Since 1920, some 11,000 banks have
failed. That meant.curtailed credit for
the farmers.
Land values have changed. If we
take the average of the land values for
the period of 1912-1914 as a base and
call it 100, then in comparison with
that average, farm values in 1920 had
jumped to 170. In March, 1930, the
figure was 115; in March, 1931, it was
106 and in March, 1932, it was 89. In
other words, the comparative value of
farms in 1932 was 89 percent of their
value in 1912-1914.
This means two things: first, that if
the farmer sells he must take less than
he paid for his farm, particularly if he
bought it around 1920. Second, it
means that his security is less. The
lending agencies will be inclined to
grant less credit.
Contrast with this condition, the
status of property taxes. The annual
property taxes on all farm property
whether mortgaged or unmortgaged
was $777,000,000 in 1929. Of this, some
$265,000,000 was on mortgaged farms.
Since 1929 farm property taxes have
been reduced about 20 percent.
The gross income of farmers from
crops and livestock in 1919 was about
17 billion dollars. While it dropped in
1920-1921, it lifted for the six-year
period, 1923-1929; and remained at
around 11 to 12 billions a year. It has
dropped since that period.
Industry has kept its fingers in the
federal aid bag. Now it is agriculture's
turn, or industry will find itself help-
less. One of the surest ways to a cure is
to extend credit to agriculture on a rea-
sonable basis. Farmers need two types
of credit: Money to refinance capital
loans on their farms and equipment,
and money for crop production pur-
poses. Refinancing must scale down
the debt and the cost of the use of the
money.
Agriculture began to feel the brunt
of maladjusted economic conditions in
1919. While the conditions in industry
didn't get bad enough to make head-
lines in the daily newspapers until 1929
yet the farmer was taking it on the
chin long before that. The speculative


May 15. 1933


boom crashed in 1929. By that year some 5000
banks in farming districts had collapsed. Since
more than half of the new primary wealth
created every year comes from the soil, the
effect of an under-paid agriculture on general
business is self-evident.
The economic circulatory system like that
of the human body supplies the life-blood to
industry, namely, money. When that blood is
not supplied the body dies, or members under-
supplied do not function normally. When the
source of credit for the farmers began to dry
up industry felt that change.-Citrus Leaves
(California).


Citrus Growers to Feel

U. S. Farm Relief
(Continued from Page One)
or purchase for first farm mortgages; provides
funds for refinancing farmers' debts;refinances
irrigation, drainage, and levee districts where
their outstanding securities have depreciated;
and provides loans to Joint Stock Land Banks
to facilitate their orderly liquidation.
Growers wanting to take advantage of the
new measure should apply to the Land Bank
Association in their community. The follow-
ing list gives the name of the secretary-treas-
urer of the various associations by towns:
Arcadia, H. B. Lyter; Bartow, Benjamin H.
Webster; Brooksville, W. P. Risk; Bunnell,
Henry Salyerds; Dade City, Carl H. Rerick;
DeLand, Morton McDonald; Dover, John W.
Gallagher, Jr.; Ellenton, E. B. C. Nichols; Ft.
Lauderdale, Charles Stoddard and Curtis Byrd;
Ft. Ogden, D. E. O'Connor; Ft. Pierce, Fred
Fee; Gainesville, J. McL. Ridgell; Hastings, C.
W. Maltby; Kissimmee, F. A. Stroup; Lake
City, George L. Colburn; Lakeland, Henry J.
Lewis; Largo, L. S. Johnson; Lecanto, B. A.
King; Loughman, S. L. Bergert; Miami, George
F. Cook; Oak Hill, C. G. Muersch; Ocala, B. F.
McGraw; Palmetto, J. F. Reeder; Palatka, Ed-
ward L. Mann; Plant City, J. E. Cassells; Punta
Gorda, P. John Hart; Reddick, C. B. Plummer;
Tampa, J. R. Brown; Tarpon Springs, H. W.
Craig; Umatilla, T. A. Smith; Vero Beach,
Walter S. Buckingham; Wauchula, W. R. Ault-
man and Col. Latimer C. Farr; West Palm
Beach, S. B. Beach; Williston, L. W. Drum-
mond; Winter Garden, G. T. Smith; Winter
Haven, A. B. Coker; Winter Park, Mrs. Clara
B. Ward.

BULK IN THE SOUTH
W. H. Hall of the Chicago office of the United
States Bureau of Agricultural Economics says
that during his recent trip to Florida he was
"impressed with the tremendous quantity of
fruits and vegetables being shipped by truck to
points north." He encountered trucks loaded
with oranges, grapefruit, celery and cabbage
all the way from Chicago to Florida, with the
number showing a marked increase from Nash-
ville southward. Retail grocers in Nashville,
Chattanooga, Atlanta, Macon and Valdosta,
told him they were buying chiefly bulk fruit,
either direct from the truckers or from whole-
sale houses.

Customer: "Three of those apples you sent
me were rotten. I am bringing them back."
Storekeeper: "You needn't bring them back.
Yodr word is just as good as the apples."





May 15, 1933 FLORIDA CLEARING HOUSE NEWS


Prorating Discontinued
In Grapefruit Emergency
Prorating, as a means of bolstering the grape-
fruit market for this season was abandoned
by the special Grapefruit Control Committee
early this month, the action being taken be-
cause of the refusal of those on the outside to
cooperate in the effort. Marketing agencies,
signed up in the emergency effort, will con-
tinue to make use of the special grapefruit
market information collected and dissemi-
nated by the Clearing House, and in this man-
ner endeavor to maintain as good a market as
is possible.
Growers owning approximately forty per-
cent or more of the grapefruit remaining on
the trees, and which is not under contract to
the shippers working under the control agree-
ment, have been the principal factors in mar-
ring the effectiveness of the prorating, the
committee declared. The Grapefruit Control
Committee, meeting in Orlando May 4 to con-
sider further action during the remainder of
the season, decided unanimously that con-
tinued attempts at prorating would be useless,
and officially advised the Clearing House that
they were compelled to abandon this instru-
ment of market improvement.
The committee announced that in its opinion
the industry should endeavor to carry out the
policy inaugurated by the control committee
on the remaining shipments. By this was
meant that the condition of the market still
makes it highly advisable that low grades and
undesirable sizes be kept off the market.
There seems little question in the minds of
the leaders of the industry as to the value of
the emergency grapefruit effort. There was,
of course, little material advance in the mar-
ket, but there is every indication that elimina-
tion of the low grades and off sizes, as well as
the other efforts made, did very appreciably
prevent the market from going lower on the
better grades of fruit.
The emergency effort was started March 29
with a picking holiday on grapefruit that was
continued through April 3. During the week
ending Sunday, April 9, prorating was put into
effect, the estimated amount to be shipped from
the state being set at 400 cars of grapefruit.
During that week shippers signed up in the
control movement shipped 56 percent of the
grapefruit while the outsiders moved 44 per-
cent-306 cars out of the state total of 544
cars being shipped by our members. The second
week was much the same; the state was pro-
rated on a basis of 600 cars, our members mov-
ing only 498 of 526 cars allotted them, while
those on the outside shipped 148 cars, or 22.9
percent of the total movement. The third week,
ending April 23, no allotments were given to
our members. This week the Clearing House
grapefruit members shipped eighty-five per-
cent. For the week ending April 30 figures in-
dicate that the Clearing House grapefruit ship-
pers moved 77.9 percent of the total.
It is significant that during the two weeks
when Clearing House grapefruit members
worked under allotments, they exhibited a fine
spirit of cooperation. Instead of exceeding the
total amount allotted them during both weeks
they shipped considerably less than their due
proportion. Violations were of a minor char-
acter, and were merely the result of confusion
as to certain sizes which were supposed to have
been eliminated from shipments.


Are ___


You Robbing'


Your Soil ?


Sounds like a foolish question, doesn't
G UL it? No man would knowingly take from
his soil the very elements that enable
trees and plants to thrive and produce
i crops. Yet many growers are. uninten-
tionally sapping the vitality from their
land through the use of cheap unbalanced fertilizers
-.materials that fail to put back into the soil the
plant foods taken out by growing crops. jSuch fer-
tilizers are water soluble and quick-acting. Results
from their use may appear satisfactory for a number
of months. In fact, the danger is not always ap-
parent until after the damage is done. But sooner
or later the soil becomes sterile and unproductive-,
burned out! IWhy not play safe from now on. In-
sist on" Gulf Brands of Fertilizer for both grove and
truck farm. Gulf Brands are properly blended and
balanced. Rich in long-lasting natural organic they
assure safe, uniform crop nutrition. They are never
cheapened through the substitution of low-priced,
water-soluble synthetics. You can depend on Gulf
Brands c- always.


GUfBRS fertilizer



The Gulf Fertilizer Company

TAMPA, FLORIDA


Page 5





FLORIDA CLEARING HOUSE NEWS


Legislature Taking Up Much-Discussed

Question of Arsenic Spray for Citrus


The upper house of the Florida Legislature
today (May 15) voted to exclude grapefruit
from the restriction against spraying citrus
with arsenic. As this issue of the News went
to press another bill by the Senate citrus com-
mittee was to come up which, if passed, would
repeal the present law prohibiting the use of
arsenic, this bill being technically necessary in
order that there be no statute on the books
against spraying grapefruit.
The question of repealing this spray law has
confronted the Florida citrus industry for more
than two years. It has been a subject of con-
siderable controversy during the past two or
three months and frequently has waxed rather
warm. The press of the state also has dipped
into the question to some extent, some papers
expressing opposition to repeal of the law and
others arguing strenuously on behalf of repeal.
Official action in favor of repeal of the law has
been taken by the Board of Directors of the
Clearing House and the Florida Citrus Ex-
change, and likewise has been supported or op-
posed by various agencies outside of these two
groups. Although the Clearing House and the
Exchange have officially approved the plan to
repeal the law the sentiment is not wholly
unanimous in either organization, some mem-
bers of the Clearing House, as well as the Ex-
change, opposing the movement from an indi-
vidual organization standpoint.
Opponents of the repeal measure appear to
have based most of their arguments on the
assumption that publicity attending repeal of
the law, as well as use of the spray, would be
harmful to the industry. The consumer, they
have pointed out, upon learning that citrus
fruit from Florida had been sprayed with this
insecticide would be fearful of eating Florida
fruit, and would turn to citrus from other
areas. Proponents of the measure have cited
statements by various governmental chemists
to the effect that there is absolutely no dan-
ger to the individual who eats citrus fruit that
has been sprayed. They have pointed out that
a large number of other fruits, as well as vege-
tables, are consistently sprayed with this in-
secticide, and that as far as citrus fruit is con-
cerned there would be practically no residue
in or on the fruit to endanger the health of the
consumer. Fruits and vegetables such as ap-
ples, pears, peaches, plums, strawberries, cab-
bage, cauliflower, celery, lettuce, and toma-
toes are regularly and frequently sprayed with
arsenic, the spray reaching that part of the
product that is actually eaten. Citrus trees, for
hastening maturity of the fruit, are sprayed
early in the spring when the fruit is small, ad-
vocates of repeal have pointed out, and there
is little chance for any spray residue being left
on the fruit after the washing it receives by the
summer showers, and the washing, scrubbing,
and polishing administered when it is prepared
for market. Gray Singleton, formerly chemist
in the Florida State Department of Agricul-
ture, is quoted in an address made before the
Florida State Horticultural Society a few years
ago to the effect that, "a person would have to
eat thirty boxes of oranges per day for the
entire season to get enough to be harmful."
Proponents of the repeal measure have ex-


pressed themselves freely that a more palat-
able grapefruit, when the season first opens,
is the only solution to the grapefruit market-
ing problem confronting Florida. Production
has increased tremendously during the past
few years and it is imperative, they have point-
ed out, that the season be extended sufficiently
to permit the crop being moved into the mar-
kets in a more equitable volume. "It is no
longer possible," they have said, "to market
our grapefruit in the five or six months' season
which we had a few years ago. Today the size
of our crop is such that it is impossible to mar-
ket our grapefruit profitably in less than eight
or nine months. If we endeavor to extend our
marketing season without giving the consumer
who buys our early fruit a palatable product
we are forfeiting our chances for encouraging
consumer demand for the remainder of the
season. If we will give the consumer a palat-
able grapefruit when our season opens that
consumer will be back for more."
The lower house of the Legislature had not
taken action on the repeal measure when this
issue of the News went to press, although a bill
had been introduced May 13 by representatives
from Pinellas and Polk counties seeking to re-
move spray restrictions against grapefruit. It
is possible that by the time this issue of the
News reaches its readers definite action for or
against repeal will have been taken by the
Legislature.
HOW THE SENATE VOTED
The vote in the Senate on the bill introduced
Monday, May 15, stood as follows:
For: S. W. Anderson, Greensboro; J. Turner
Butler, Jacksonville; Herbert .P. Caro, Pensa-
cola; S. D. Clarke, Monticello; Bernard H. Eng-
lish, Lake City; Samuel W. Getzen, Bushnell;
D. S. Gillis, DeFuniak Springs; W. C. Hodges,
Tallahassee; S. L. Holland, Bartow; J. Edwin
Larson, Keystone Heights; E. H. Lundy, Mil-
ton; W. A. McWilliams, St. Augustine; F. P.
Parker, Mayo; J. J. Parrish, Titusville; W. P.
Shelley, Telogia; Olin G. Shivers, Chipley;
James F. Sikes, St. Petersburg; J. B. Stewart,
Fernandina, and Pat Whitaker, Tampa.
Against: President T. G. Futch, Leesburg;
Clayton C. Bass, Live Oak; John R. Beacham,
W. Palm Beach; J. G. Black, Jasper; Dr. W. C.
Chowning, New Smyrna; Arthur Gomez, Key
West; M. O. Harrison, Palmetto; S. J. Hilburn,
Palatka; H. H. Lewis, Marianna; H. G. Murphy,
Zolfo Springs; C. F. Raulerson, Fort Pierce;
Walter W. Rose, Orlando; J. W. Turner, Cedar
Keys; John W. Watson, Miami.
Not Voting: Frank Andrews, Greenville; J.
Maxcy Dell, Gainesville; W. T. Gary,- Ocala;
Hugh Hale, Brooksville, and Dr. J. M. Mann,
Lake Butler.

The teacher was trying to explain to the
class the significance of white. He asked:
"Why do you think a bride always wears white
on her wedding day?"
No one answered.
Teacher: "It is because white betokens hap-
piness, and her wedding day is the happiest
day of a woman's life."
Small Boy: "But why does the man always
dress in black?"


Let's Think Again Before

We Junk Our Radio Station
Unless the Florida Legislature simply want-
ed to throw the tax-payers' money away when
it made an appropriation a few years ago to
install the big broadcasting station WRUF at
Gainesville, the idea must have been to adopt
the air waves to sell Florida to the country.
The motive must have been a good one, it
would appear, and was calculated to be an
enterprise that would have been of much
value to this state.
But now, apparently, the budget commis-
sion, or the Legislature, or someone, wants to
discard the station. Why? Because, they say,
it isn't doing the state any good. If that's the
case, someone has been failing to carry out
the original plan and so, as a bit of discipline,
the station is to be discontinued as a state in-
stitution. A good many folks probably are won-
dering why the Legislature, instead of junking
the station, doesn't take steps to insure opera-
tion of the station upon a policy that WILL
redound to the benefit of Florida.
A powerful broadcasting station, such as
we have in WRUF, certainly could do for this
state a mighty piece of valuable advertising.
Let's think another think or two before we toss
it away!


Iron Sulphate Prolongs

Rust Mite Spray Effect
A greatly simplified program of insect con-
trol in the citrus grove is in the making, says
E. F. DeBusk, extension citriculturist. He be-
lieves that growers who spray for rust mites
can add a pound of iron sulphate to 50 gallons
of liquid lime-sulphur and greatly lengthen the
time during which the spray will be effective.
Basing his suggestion on work done during
the last two years by W. W. Others and Dr.
R. L. Miller at the United States Department
of Agriculture laboratory at Orlando, Mr. De-
Busk believes that it will be possible to spray
with the lime-sulphur and iron sulphate in
early May, and the spray will remain effective
until the summer rains start in July. Repeated
tests by these entomologists have shown that
the one pound of iron sulphate in 50 gallons of
lime-sulphur doubles the effective life of the
spray. It also lessens the danger of burning.
The addition is made at a cost of about one-
fifth of a cent a tree for each application, says
Mr. DeBusk.

Those growers who support the Clearing
House are helping you; it's still your turn to
help them.



IRRIGATION

Ames Lockseam Slip Joint Pipe
Universal Cast Iron Pipe

MYERS SPRAY PUMPS

The Cameron & Barkley Co.
67 Years of Service
TAMPA, FLA.


May 15, 1933


Page 6






May 15. 1988 FLORIDA CLEARING HOUSE NEWS Page 7


I. C. C. Shown need of

Lowering Freight Rates
(Continued from Page One)
of 51 %c. An exhibit showing in detail produc-
tion and marketing costs for a number of years
was filed with the Commission for subsequent
analysis by that body.
The exhibits touched on all phases of citrus
growing and marketing, ranging from actual
production costs to sale averages in the mar-
kets. Part of the information presented the
I. C. C. was prepared from information in the
Clearing House records; and part of it was ob-
tained from the State College of Agriculture,
at Gainesville, and from individual citrus grove
owners. The summary of industry costs drawn
from the exhibits covering various phases of


Variety


production and marketing show that the aver-
age total industry cost for a period of seven or
eight years is $2.93% per box. Presented in
itemized form this average cost per box ap-
pears as follows:
Average production cost........................$ .90
Average cost, tree to car....................... .83%
Average marketing or selling cost........ .20

Total average-.. ...... ... ... $1.93
Average transportation cost..........------...... 1.00

Average total industry cost............$2.93%
An analysis of delivered auction prices in
the various auction markets by seasons since
1925-26 gives the following auction averages
for the three varieties of fruit, the number of
cars auctioned, the average delivered price, the
number of cars shipped and the percentage sold
at auction, being shown:


1932- 1931- 1930- 1929- 1928- 1927- 1926- 1925-
1933 1932 1931 1930 1929 1928 1927 1926


Cars Auctioned ........ 10576
Average Price ..---. $2.52
Shipments ................ *22634
Percent Auctioned.... 4

Cars Auctioned ........ 6521
Average Price .---... $2.25
Shipments .....---- *13678
Percent Auctioned.... 48


Cars Auctioned ........
Average Price ..........
Shipments ................
Percent Auctioned...


2418
$2.48
4364
55


12496
$3.29
24829
50

9722
$2.49
20067
48

2473
$2.93
4364
57


ORANGES
17426 9688
$3.40 $4.62
38840 21289
45 46
GRAPEFRUIT
12788 7827
$2.58 $4.28
30402 16252
42 48
TANGERINES


2849
$3.07
5228
54


Includes shipments through April 21.
A summary of statements showing citrus
production costs obtained from the U. S. De-
partment of Agriculture, the State College of
Agriculture, and two growers of big acreage,
provided figures for this phase of the industry
from the years 1916 through 1932. The aver-
age cost per box was shown by this data to be
90c and despite the fact that this cost may ap-
pear to be high, figures recently released from
California indicate that cultural costs without
picking and hauling averaged last year $1.02
per box as compared to Florida's 77c to which
was added 13c for picking and hauling. Addi-
tional production figures were obtained from a
few other large acreage groves, the average for
one season being $1.06 per box (1927-28) and
for the following year 79c-an average per
box cost -for the two seasons of 88c exclusive
of interest, depreciation, and amortization.
Exhibits prepared to reveal the terrific in-
crease in the use of boats for transporting cit-
rus indicate significantly that a united industry
here in Florida could do what California has
done, namely, obtain a general and material
decrease in freight to all points of destination.
Manager Pratt, in commenting upon this com-
paratively new development in freight trans-
portation declared that the California Citrus
League recently stated that the westerners had
obtained a 12c drop in freight rates by getting
together and agreeing to hold down their boat
shipments to not more than two thousand cars.
This brought about an immediate agreement
by the initial rail lines in California to cut the
freight charges to all points 12c per one hun-
dred pounds. "To my notion," Manager Pratt
said, "this is a thing the Clearing House should
be working toward with the rest of the opera-.
tors. We are most seriously interfering with
our entire marketing problem in being forced,


1223
$4.70
1772
69


13787
$3.19
35276
39

8322
$3.34
24561
34

2290
$3.84
3443
67


8161
$5.62
18919
43

5451
$4.55
16020
34

1082
$6.65
1900
57


10303
$3.80
24163
43

7751
$3.42
18866
41


9445
$4.71
20508
46

6263
$4.02
15320
41


from an economic competitive standpoint, as we
are at present, to put such a disproportionate
volume into New York."


The Grower's Voice

"CULL THAT POOR FRUIT"
Chicago, Ill, May 8, 1933.
Florida Clearing House News,
Winter Haven, Florida.
Gentlemen:
I read with considerable interest the article
in the "Committee of Fifty Department" in
your issue of April 15th. It is timely, and in
my opinion contains the correct answer to
"What Is Wrong" with the Florida citrus in-
dustry.
Being a non-resident grower I am interested
in and pay attention to the citrus market. For
some time it has been my opinion too much poor
fruit is sent from Florida. My observation ap-
plies to the Chicago market, but I presume
that the same condition obtains in other mar-
kets. I note an almost total absence of first
grade Florida fruit in the retail stores and a
preponderance of small, poor quality fruit that
should never be offered to the trade to be sold
at retail. I think such fruit should be supplied
only to canneries and manufacturers of fruit
juice.
California fruit averages very much better
in comparative quality in the majority of stores
here, and this fact tends to educate the gen-
eral consuming public to think that California
fruit is better than Florida fruit, when as a
matter of fact, size for size and grade for
grade, Florida fruit is much better. In a few
of the higher class retail stores a good grade
of Florida fruit can be obtained, but these


stores do not supply any great percent of the
consumers.
It is simple arithmetic for a grower to de-
termine that if he ships fifty boxes of a grade
that will bring $4 each, his net profit will be
greater than if he ships 100 boxes that will
bring $2 each. It is probable that Florida fruit
should not have to be culled out to an extent
of 50 percent, but certain it is it should be
culled to a very much greater extent than it is
at present.
Yours for better fruit,
(Signed) R. D. ASHLEY.



Texas Exchange


To Depend Upon


BROGDEX

+

"Brogdex a large factor in enabling
Exchange to make the returns here
shown. Furthermore, Brogdex is go-
ing to be of greater benefit than ever
before in shipments to tidewater
markets which is our next step."
Extract from Texas Exchange Annual Report

Of interest to Florida growers is the
annual report of the Texas Citrus Ex-
change in which Brogdex is given credit
for much of last season's success. Texa-
Sweet first grade fruit averaged $1.16
net, SureSweet second grade 82 c.
All Texas Exchange houses have been
using Brogdex for several years and have
been very well pleased with results every
year. Next season they will depend upon
Brogdex to carry Exchange fruit safely
through to eastern seaboard markets by
boat from Point Isabel, now being made a
deep-water protected port by federal en-
gineers.
Next season we may expect to find
Texas fruit in all of the big eastern ter-
minal markets. The three-cornered com-
petition between California, Texas and.
Florida will eventually result in a better
pack of better quality fruit.
In any plan to improve our position in
these markets Brogdex will be very help-
ful. In addition to bringing the fruit into
the market in better condition and with
a much better appearance, Brogdex will
make the fruit keep better in the hands
of the dealer.
A strong market preference exists for
Brogdexed fruit. Take advantage of this
condition to give the buyer what he
wants. It will mean better prices every
time.
+

Florida Brogdex
Distributors, Inc.
B. C. SKINNER, Pres.
Dunedin, Florida


Mav 15. 1933


FLORIDA CLEARING


HOUSE NEWS


Page 7





FLORIDA CLEARING HOUSE NEWS


BLENDING IS IMPORTANT

IN THE PERFECTION OF

FOOD OR FERTILIZER



Bi1f* . *


N the test kitchens of a great soup maker, the gifted master-chef
creates the blend of ingredients to produce the perfect soup. In
scent-laden rooms an expert blender of perfumes invokes his highest
genius that our sense of smell may be gratified. Highly-paid special-
ists concentrate their energies that we may be provided with a coffee
blend to please our palates. Whether it's soup or soap, tobacco or
tea, music or mustard . blending is vital to the production of the
best of each. Equally as vital, if not first
in importance, is the knowledge and ex-
perience of the blender.
The best fertilizer, too, is carefully blend-
ed and perfectly balanced. In the process
of manufacturing there are three basic
elements. These are, Nitrogen, Phospho-
rus, and Potassium. Each possesses cer-
tain desirable qualities necessary for
plant nutrition .. but as important as
these are, they must be perfectly balanced


and supplemented with minute quantities of other elements if plant life
is to flourish. The proper blending of these elements into exact propor-
tions is the growers assurance of healthy growth and high quality crops.
So Ideal Fertilizers are a carefully balanced blend of all of these ma-
terials. Their blending produces a perfect ration. Each formula is the
result of years of research and hours of delicate work. In perfection
they represent an art comparable in skill to the blenders of perfume
and coffee. One brand of coffee outsells
all others because of the perfectness of its
blend. And so, with Ideal Fertilizers. The
sskill with which their blend has been per-
fected accounts for their forty years of
popularity. For that period they have held
a position of Leadership in Florida. There
is a "balanced-blend" of Ideal Fertilizer
to suit every crop need. Consult our rep-
S resentative or write us direct. Wilson &
Toomer Fertilizer Co., Jacksonville, Fla.


In Ideal Fertilizers you can be assured of a liberal use of Genuine Peruvian
Bird Guano. When you want Bird Guano demand Genuine Peruvian. Write
us for a copy of the story of "Peruvian Guano." Sent free upon request.


MOST VALUE PER DOLLAR


IDEAL


FERTILIZERS


Page 8


May 15, 1933




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