Title: Florida clearing house news ..
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Permanent Link: http://ufdc.ufl.edu/UF00086639/00110
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: April 15, 1933
Frequency: semimonthly (irregular)
 Subjects
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00110
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text


n. S. tebt. of Agri., F RID
Library Period Di.L I
lashb<orn, P .



AC LEARNING J


r
Representing more than 10,000
Growers o'F Oranges and Grapefruit
Headquarters: WINTER HAVEN, FLORIDA


N i E f ACEIVE OfFicial Publication of the
R 25 iiJLORIDA CITRUS GROWERS
NW CLEARING HOUSE ASSOCIATION


$2.00 a Year Published Semi-monthly by the Florida Cit- r W19HAWfAs matter August 01, Volume V
us Growers Clearing House Association, APRIL 15, 1933 1928, at the postofice at Winter Haven, Number 14
10 CentD a Copy DeWitt Taylor Bldg., Winter Haven, Fla. Florida, under the Act of March 8. 1879.


Outsiders Hampering Grapefruit Control

15% of Tonnage Is Doubled When Others Hold Back
And Prorating of Shipments Becomes Ineffective


Ordinarily, opposition from
only 15 percent of an industry
would not make the effort of 85
percent of that industry ineffec-
tive, but in the situation con-
fronting Florida today in its
emergency effort to strengthen
the grapefruit market, the non-
cooperation of 15 percent is doing tremendous
damage to the industry as a whole.
Late last month the greater part of Florida's
grapefruit was tightly tied up in a gigantic
move to bring about improvement in the grape-
fruit price level. Shippers and marketing agen-
cies, Clearing House members included, all
representing about 85 percent of the grape-
fruit remaining in the state, signed a contract
to market their fruit under the direction of a
special control committee appointed by the
Clearing House Board of Directors but ap-
proved by the shippers who launched the effort.
On this committee are Messrs. C. C. Comman-
der, Lawrence Gentile, W. H. Mouser, William
G. Roe, and R. B. Woolfolk, Mr. Mduser sery-
ing as chairman. -
OUTSIDERS URGED TO -HELP -:-
ThicoAminmittee at its first meeting put into
effect-* picking holiday starting Wednesday
night, March 29, and continuing through Mon-
day night, April 3. Contracts also were sent
out to all other shippers and agencies who did
not participate in the launching of the new
move, with the urgent request that they, too,
support the effort by signing the special con-
tract and cooperating with the others.
On the first day of April the committee met
again, the picking holiday being in force at the
time, and set about to devise ways and means
of continuing the drive for better grapefruit
prices.
Little success had attended the initial effort
to interest shippers and agencies who had not
signed up when the emergency movement be-
gan, but the special control committee felt that
possibly some of these outsiders would co-
operate to a certain extent. Thus it was de-
cided to give the outsiders, those who had not
signed the special grapefruit contract, a chance
to work with the majority-the majority rep-
resenting 85 percent of the remaining grape-
fruit tonnage-by giving them allotments as
well as those in the grapefruit agreement. Feel-


ing that shipments for the coming week-should
be prorated, the control committee announced
that grapefruit shipments from the state, for
the week ending April 9, should not exceed
400 cars.
THIRD GRADE ELIMINATED
Along with this the committee ruled that all
third grape grapefruit, both the common va-
riety and Marsh Seedless, should be left at
home; that on the second grade of common
grapefruit all sizes larger than 54s and all sizes
smaller than 80s should be eliminated. No lim-
itations were placed on export shipments in
either grades or sizes. These steps, it was felt,
would remove at least one cause of the low
prices-shipments of lower grades and off sizes
being blamed generally for the unsatisfactory
price level on the better grades.
Another week rolled around and the com-
mittee again met. Sufficient time had not
elapsed to determine whether or not the pick-
ing holiday and the prorate of the past week
had helped the situation. At this meeting the
control committee, feeling that the markets
had been given a breathing spell, again decid-
ed to prorate but set the state shipment figure


Next Year's Board
From State-at-Large
J. C. Chase------Winter Park
James C. Morton --- Auburndale
N. H. Vissering----------Babson Park
R. B. Woolfolk -----Orlando
District Directors
District No. 1
John D. Clark .W---- ----- Waverly
District No. 2
J. H. Letton .---...---------- Valrico
District No. 3
Douglas Igou ---- -----Eustis
District No. 4
E. H. Williams._--- Crescent City
District No. 5
M. O. Overstreet._.-- .-- Orlando
District No. 6
E. W. Vickers --- Sebastian
District No. 7
E. C. Aurin.---_ ------Ft. Ogden


at 600 cars. Allotments again were sent out to
all those who had signed the contract. The
same regulations governing third grade fruit
and the sizes were continued in effect.
ORGANIZE LOCAL COMMITTEES
The control committee, realizing that the, ef-
fort should represent as close to one hundred
percent of the grapefruit tonnage as was pos-
sible, requested James C. Morton, vice presi-
dent of the Clearing House, to organize local
grower committees throughout the fruit belt,
these committees to contact outside shippers
in their territory and try to induce them to
sign the contract and work with the others.
The press of the state lent a willing hand, news
articles and editorials appearing in papers
throughout the fruit belt setting forth the im-
portance of the movement and calling upon all
growers and shippers who had not yet affiliated
themselves with it, to join immediately. The
state broadcasting station at Gainesville,
WRUF, introduced daily announcements call-
ing attention to the effort and urging all grow-
ers and shippers to support it. Special packing
house inspectors were added to the Clearing
House force to work with packing house man-
agers on the new regulatoins and to check up
on possible violations.
Despite all these efforts progress in getting
the cooperation of the outsiders was slow; in
fact only two or three of them signed the con-
tract and gave practical, as well as moral, sup-
port. At its meeting at the end of the second
week the control committee drew up a letter,
addressed to the outside shippers, urging them
to sign the special contract and join in the
move. These shippers were also advised in this
letter that after Wednesday, April 12, a list of
all shippers who had signed contracts, as well as
made public.
OUTSIDERS DOUBLE SHIPMENTS
On Thursday, April 13, the control commit-
tee met again. By this time it had become ap-
parent that the 15 percent on the outside were
taking advantage of the rest of the industry.
During the first week of the prorate, figures
revealed the outsiders had shipped more than
twice as much grapefruit as they were entitled
to ship. During this first week the outsiders
had shipped 36 percent of the grapefruit that
(Continued on Page Four)


(





Page 2 FLORIDA CLEARING HOUSE NEWS


Committee of I
(Articles under this heading are prepared and published in the News by the
Educational Committee of the Committee of Fifty. Through this department
members of the Committee of Fifty hope to maintain closer relations with the

Intelligent Marketing
The problem of marketing the fruit he has grown
so as to net a profit on the operation is daily.becoming
more difficult to the grower of Florida citrus..
What is wrong? What can be done to better the
situation?
First I think each grower of citrus needs to take
more pride in the fruit he produces. He needs to
brag about it, and to exert every effort to improve
its quality. With steadily increasing production this
may mean an eventual necessity on his part to destroy
such part of his crop as may not come up to minimum
: grade: requirements, -thus withdrawing the present
ruinous competition of third grade fruit from the mar-
ket and thereby increasing the prestige and value of
all Florida fruit sold to the consuming public.
Then the grower needs to realize that he is one of
the links in the production chain of the citrus industry
and to accept his share of responsibility for the ef-
ficient working of the whole mechanism, for the day
has passed when the individual grower can success-
fully maintain his privilege to operate in a manner
detrimental to the interests of his fellow growers.
We are in economic warfare with other great citrus
producing areas; our objective, a greater share of the
total spent by consumers for citrus. United we can
win; divided we will undoubtedly fail.
OBLIGATION TO CONSUMER
Next we think each grower should realize the full
measure of his obligation to the consumer. We grow-
ers who are proud of our fruit should also be jealous
of how it is handled, and solicitous to see that it
reaches the consumer in such condition that he will
be delighted with it and come back for more. This
is one of the first principles of sound merchandising.
When we ship immature fruit, such as we would
not serve on our own table, we fail in this obligation.
When we dump twenty tons of our fruit into a
freight car, in bulk, to be shoveled out at destination
like so much coal and dispensed to the public by the
bushel (the sound and the unsound together) by
irresponsible peddlers, we again fail in this obliga-
tion, and the name and reputation of Florida fruit
suffers.
When we allow our fruit to be picked from the
trees and dumped, unwashed and ungraded, into a
truck, to be hauled to any market the driver can find,
there to be shoveled out into unsanitary second-hand
crates, barrels and what-have-you, for distribution as
Florida fruit, we have again failed in this obligation
and indeed have given evidence that we have forgot-
ten the consumer entirely. We suffer in steadily de-
clining demand and prices.
Even the grower of the lowly potato thinks enough
of his product to grade it and ship it in standard con-
tainers. If we do not think enough of our fruit to
handle it decently we should not complain if the buyer


ifty Department
thousands of other grower-members of the Clearing House and to report their
efforts and activities to them. The Clearing House Directors and Manage-. >
ment accept no responsibility for what appears in this department)

thinks so little of it that he expects to get it for nothing.
Which brings us to the marketing problem. As
growers we have in the past felt we had performed
our function in the set-up of the industry when we
had produced the crop. The proper distribution and
sale of that crop was considered the specialty of the
fruit buyers and marketing agencies. Now, however,
growers generally are recognizing their responsibility
to the consumer to include not only the production of
fine fruit, but the distribution of that fruit in such
quantities and in such manner as to insure a square
deal alike to the grower and consumer.
Marketing conditions have changed, the south is
flooded with bulk fruit; the eastern ports with boxed
fruit, all being disposed of with a minimum of intel-
ligent sales effort. Many growers, in desperation, are
attempting to sell their own fruit, and are finding they
are almost helpless without organization.
We need a new deal in the marketing of our citrus.
Much of the old machinery must go because of
changed conditions. But it need not all be scrapped.
First and foremost we growers must be willing to ac-
cept the discipline as well as the advantage of a state-
wide growers organization. When that is achieved
we should be able to secure a fair and equitable re-
vision of our freight rate structure, giving us privi-
leges comparable to those enjoyed by our competitors.

MUTUAL EFFORT NEEDED
Then we must enforce (and we can) the coopera-
tion of our marketing agencies, both cooperative and
independent, in the proper distribution and selling of
our product everywhere, on a basis of profit to
the selling organization proportionate to the price
secured for the grower. Auctions must be controlled
for the benefit of the producer; not flooded to the
detriment of all selling effort in private markets. And
we will achieve sufficient respect for ourselves and
our product to enact a law or regulation-prohibiting
the transportation of unwashed, ungraded fruit, in
bulk, out of the state.
The truck will continue to handle an increasing
tonnage of fruit, not on a peddler basis, but as a part
of our transportation system, handling it in inexpen-
sive packages from the grower to responsible fruit
receivers everywhere on an f.o.b. basis.
The boat lines to eastern ports will maintain their
importance in the set-up when proper arrangements
are made at the receiving ports whereby the bulk of
the fruit will move direct from the wharves to the
distributors, without unsettling the price the country
over by going through the auctions.
Do we hear someone saying "Oh, yeah! and when
do you think all this is going to happen? Our answer:
"When the growers generally realize that they must
control the handling of their product through to the
ultimate consumer, or be supplanted by others who
will do so, we believe they will unite in one state-wide
organization to achieve the objectives here set out.
And we hope that time is at hand."


Auril 15. 1933






Api 5 93FOIACERN OS ESPg


Weekly Citrus Summary

(By A. M. Pratt, Manager, Florida Citrus Growers
Clearing House Association)
(Week Ending April 15, 1933)

WEEKLY CARLOT INDEX ANALYSIS
Week Week Week
Ending Ending Ending
Apr. 15'33 Apr. 8,'33 Apr. 15,'32
Fla. Org's Shpd....... 704 714 550
Total--.....---... --.18656 17952 17012
Fla. Gft. Shpd......... 627 470 714
Total......................11958 11331 15257
Fla. Tang. Shpd....... 5 22
Total...................... 3014 3009 2752
Fla. Mixed Shpd..... 173 167 180
Total ...-------... -. 7036 6863 8188
Texas Gft. Shpd..... -
Total...................... 2675 2675 5333
Cal. Org's Shpd......- 1230 1235 1321
Fla. Org's Auc......... 515 603 391
Average.................. $2.15 $2.20 $3.80
Fla. Gft. Auc........... 332 328 343
Average.................. $1.80 $1.90 $2.60
Fla. Tang. Auc......... 23 30
Average:................. $2.05 $2.20
Cal. Org's Auc......... 376 324 595
Average.................. $2.45 $2.55 $3.00

FIRST SIX DAYS' SHIPMENTS & SALES
(Commencing Sunday)
M.S. ORGS. No. 1 M.S. ORGS No. 2
Week Ending Shpd Sold Avg. Shpd Sold Avg.
Apr. 8.... 21 7 $1.82 26 4 $1.17
Apr. 15
(5 days).. 8 1 $1.85 14 3 $1.35
Apr. 16
last year.. No Early Oranges


VAL. ORGS. No. 1
Week Ending Shpd Sold Avg.
Apr. 8-... 37 7 $1.99
Apr. 15
(5 days).. 54 23 $1.92
Apr. 16
last year.. 127 36 $3.17


REG. GRFT. No. 1
Week Ending Shpd Sold Avg.
Apr. 8.... 11 6 $1.23
Apr. 15
(5 days).. 64 8 $1.21
Apr. 16
last year.- 26 8 $2.00
M. S. GRFT. No. 1
Week Ending Shpd Sold Avg.
Apr. 8.... 6 2- $1.87
Apr. 15
(5 days).. 28 8 $1.67
Apr. 16


VAL. ORGS. No. 2
Shpd Sold Avg.
40 9 $1.54

42 13 $1.48

121 41 $2.87


REG.GRFT.No.2
Shpd Sold Avg.
25 2 $1.00

101 15 $ .97

39 11 $1.74
M. S. GFT. No. 2
Shpd Sold Avg.
14 16 $1.47

58 26 $1.43


last year.. 88 37 $2.26 105 38 $1.96

COMPARATIVE SHIPMENTS
Florida Oranges
Week This Last 1930- 1929- 1928- 1927-
Ending Year Year 31 30 29 28
Apr. 8...... 714 560 682 294 899 265
Apr. 15-.....*700 550 742 44 684 230
Apr. 22......*750 554 862 10 1247 221
California Oranges
Week This Last
Ending Year Year 1931 1930 1929 1928
Apr. 8-....1235 1655 1354 1598 1596 1342
Apr. 15....*1275 1321 1378 1525 1683 1409
Apr. 22....*1325 1435 1149 1422 1701 1176
Florida Grapefruit
Week This Last 1930- 1929- 1928- 1927-
Ending Year Year 31 30 29 28
Apr. 8...... 470 601 1047 566 838 372
Apr. 15......*625 714 725 110 734 415
Apr. 22......*700 566 983 23 796 379


Week This
Ending Year
Apr. 8...... 167
Apr. 15 ......175
Apr. 22......*175
Estimated


Florida Mixed
Last 1930- 1929-
Year 31 30
204 255 166
180 226 82
144 240 28


1928-
29
273
204
302


1927-
28
87
105
81


The Lid Is Off,

Hop to It!
If our own members (grapefruit members)
ship what they requested, they alone will ship
770 cars of grapefruit next week. The Grape-
fruit Control Committee felt that our on
members would exercise good common sense
and when they had the figures presented to
them they would voluntarily prorate their own
shipments as they saw best, particularly with
so many cars bringing red ink. As we discuss-
ed the problem of prorating for next week, we
all agreed that if prorating was to be done at
all, the prorating should be severe. Four hun-
dred cars were talked of as the maximum that
should leave the state. The committee was in
accord, however, that if such a severe prorating
was again put on our members, that those out-
side would go to still greater extremes than
they did during the first week's prorating
when our own members shipped 297 cars and
the industry shipped 465. Sixty-four percent
of the output went from our members, 36 per-
cent from outsiders.
THIS WEEK'S SHIPMENTS
The shipments from our members, as tabu-
lated, this week, compared with the total
straight car movement for the same days shows
as follows:
GRAPEFRUIT THIS WEEK
Total
Members Straight Cars
Monday ...-----... 48 69
Tuesday .-.....---- 37 65
Wednesday---......... 47 71
Thursday .........---- 82 141
Friday ..------....... 76 113

290 (63.2% 459
So far the above record indicates 63 percent
moved by our shippers. It is possible that final
figures may run this up to 66 or 68 percent.
NEXT WEEK'S SHIPMENTS
Now we come to the problem of what is go-
ing to happen next week. If you all ship what
you said you wanted to ship, you well know
what is going to happen with 770 cars going
forward from our own members alone. You
are all forewarned by this figure in itself, and
if each of you think the other fellow is going
to slow down because he is scared you can use
your own judgment about increasing your
shipments; the sky is the limit.
I am estimating that the state shipments
will be 700 cars for next week, that is, straight
cars of grapefruit. Including today's estimated
movement of 105 cars, this week's movement,
ending Saturday night, will total 625 cars. In
other words, I am betting that there will be
only 75 cars more shipped with no allotments
than would have been shipped this week on a
600 state allotment basis. I am betting this
because I think that with this estimated move-
ment before you our own shippers certainly
are not going to rush pell mell into known dis-
aster. I am also betting that the percentage
shipped by our grapefruit shippers next week
will be less than this week. If I am betting
wrong and everything goes "hog wild" next
week, it will be because there is not that sense
of self-protection and foresight that I believe
will be exercised in the face of the known facts
that have been brought to your attention.


At the various auctions this week, 210 cars
of common grapefruit averaged only $1.50 de-
livered. The week before they averaged $1.60,
the week before that $1.50 and the two weeks
prior $1.55 and $1.60. Marsh Seedless this
week averaged $2.00, last week $2.10, the week
prior $2.15. A year ago this week all auctions
averaged $2.60 on 343 cars, the auction aver-
age this week on everything, including Indian
River and Marsh Seedless, being $1.80 on 332
cars, compared to $1.90 on 328 cars last week.
HERE'S HOPING ON MARSH SEEDLESS
When we get our bearings more correctly as
to how our supplies can be controlled (and I
think we will find they can be), we can then
talk about agreeing on minimum quotations
and other trading policies that we can do to-
gether and materially strengthen the con-
(Continued on Page Seven)










In the


MARKET

Florida fruit is going into markets
where Brogdex is pretty well thought of.
With plenty of fruit to choose from this
market preference is certain to mean that
Brogdexed brands will always be first
choice and that there will be plenty of
buyers for them.
With the warm weather coming on de-
cay and shrinkage are increasing and it
becomes more and more necessary to
ship un-Brogdexed fruit under refrigera-
tion to protect it as much as possible.
These are problems that seldom worry
the Brogdex shipper. He ships standard
vent and makes sound delivery through-
out the season. Ice is seldom used.
Buyers like standard vent shipments-
the fruit opens up so much better. There
is no sweating when the fruit is taken
from refrigeration, the wraps are dry and
the original shine has not been dulled by
moisture.
Then the more attractive appearance
characteristic of Brogdexed fruit and its
well known better keeping qualities make
possible the higher prices usually re-
ceived. These are advantages worth
thinking about.
What these mean to the Brogdex
grower are best shown in the New York
auction market this season. Here are the
prices paid for Brogdexed and un-Brog-
dexed fruit.


Month
Nov: avg ...........
Dec. avg........
Jan. avg ..........
Feb. avg...-........
Mar. avg.......

Nov. avg. -_-- ...
Dec. avg..... ...
Jan. avg........-
Feb. avg...-.....
Mar. avg ........


GRAPEFRUIT
Brog. Non-Brog.
$3.53 $3.04
2.83 2.23
2.60 2.10
2.35 2.02
2.15 1.74
ORANGES
3.32 3.15
3.26 2.78
3.22 2.63
2.71 2.23
2.52 2.30


Diff.
$ .49
.60
.50
.33
.41

.17
.48
.59
.48
.22


Florida Brogdex

Distributors, Inc.
B. C. SKINNER, Pres.
Dunedin, Florida


FLORIDA CLEARING


Page 3


Auril 15. 1933


HOUSE NEWS





Page 4 FLi

FLORIDA

CLEARING HOUSE

NEWS

T. G. HALLINAN .. . . . . Editor
CLEARING HOUSE PURPOSES
Co-ordinating members' activities for orderly control
of distribution.
Controlling supplies at key markets.
Disseminating marketing information.
Standardizing grade and pack through impartial in-
spection service.
Increasing consumer demand by advertising and pub-
lieity.
Securing best freight rates and transportation
services.
Developing mutual interests of, and better under-
standing among growers and shippers.
Maintaining representation of industry in all matters
of common welfare.
DIRECTORS
E. C. AURIN Ft. Ogden
J. C. CHASE Winter Park
JOHN D. CLARK Waverly
L. P. KIRKLAND Auburndale
J. H. LETTON Valrico
JAMES C. MORTON Auburndale
M. 0. OVERSTREET. Orlando
E. W. VICKERS . Sebastian
GEORGE F. WESTBROOK Clermont
E. H. WILLIAMS Crescent City
R. B. WOOLFOLK Orlando
OFFICERS
E. C. AURIN President
JAMES C. MORTON Vice-President
M. 0. OVERSTREET Treasurer
L. P. KIRKLAND Secretary
A. M. PRATT . Manager

Disaster Ahead Unless---
California orange growers are in the throes
of a reorganization spasm which, if successful,
will give the Pacific Coast growers material
advantage over Florida. The advantage will
lie in the fact that the industry out there will
effectively control the output of the entire
state, while here in Florida-although headed
in that direction-we have not as yet coordi-
nated the marketing efforts of all of the
agencies in the state.
California growers are being harangued
daily, and are haranguing each other too for
that matter, in the effort to set up prorate
machinery supported by all of the fruit in the
state. The stabilization agreement, as the pro-
rate plan is generally known, is similar to the
prorate plan with which Floridians already are
familiar. The agreement provides essentially
for prorating of tonnage on a percentage basis
among the various marketing organizations,
and is meeting with considerable popular ap-
proval. The California press in particular, has
taken up the battle in favor of the program and
stentorian and pungent pleadings to growers
are the order of the day by the press.
The following editorial appeared a few days
ago in the Redlands (Calif.) Daily Facts, and
is reproduced herewith because it fits so well
the situation in Florida concerning our own
grapefruit emergency movement. The editorial
reads as follows:

During the depression which follow-
ed the Civil War and the currency in-
flation which also followed, with the
battle to get back on firm financial
ground, one certain remark by a high
government official went over the coun-
try like a flame. It had to do with the
resumption of specie payments. This
remark was:
"The way to resume is to resume."
Redlands is a similar situation (along
with all the rest of the orange growing
sections) and due to the lack of stabili-
zation in the citrus industry-a stabili-
zation not hard to accomplish-I am
tempted to leave my own troubles and
butt into something on which I am not
too well informed and remark-


ORIDA CLEARING HOUSE NEWS

"The way to stabilize is to stabilize,
or the way to prorate is to prorate."
I read with much satisfaction just a
few days ago that all the warring fac-
tions among the orange marketing or-
ganizations (here in California) had at
last gone into a huddle and agreed to
agree; had pledged themselves and
the rest of us, to accept the plan of the
growers' stabilization committee. Now
I find that all are not staying put. Some
are reneging on the deal.
This is one orange season when the
growers ought to find out who are their
true friends. In the prosperous years,
one marketing organization or another
-it does not so much matter who-
handles one's fruit. And the more fruit
a grower has, the more money he gets.
But in this year of years it is very dif-
ferent. Every poor orange ought to be
thrown away, but the throwing must
be done by someone in authority and
everybody's crop should be treated
alike.
If the marketers do stand pat on that
agreement entered into the other day
it is my belief that every grower in the
Redlands district would have received
from 40 to 50 cents a packed box more
for the fruit yet to go to market than
he will with the agreement, and not the
culls, thrown into.the Santa Ana wash.
The orange growers of Redlands are
going to wake up with a headache a
few weeks or months hence when the
returns on their fruit come in. I am not
an advocate of violence, but it would
be nothing more than just retribution
if any marketing man who now kills off
that agreement entered into with such
apparent approval only a few hours
ago, should be taken out and hanged
to a sour orange tree and then be pick-
ed and dumped on the cull heap.
I look upon it as rank dishonesty, as
the violation of a sacred trust, for a
man engaged in marketing oranges for
growers who trust him, to do those
things which he knows will bring dis-
aster to his patrons. The one thing of
that nature now being discussed is the
abrogation of the stabilization agree-
ment.
Redlands orange growers are not go-
ing to have the money to pay their
taxes, to meet their interest charges, to
pay for the water to grow another crop,
to pay for their life insurance-hardly
enough to buy food and the cheapest
of clothing for their families, if we do
not go through with this stabilization
agreement.
Personally I would like to see a law
placed on the statute books creating a
committee to be named by the state
director of agriculture, with power
given it to destroy a certain quantity of
any crop, culling out the poor stuff of
course, in order that the growers might
profit by receiving a fair return for
what is left.
The subject is plain enough for any
of us to grasp. If a man has 1000 boxes
of oranges, which under present condi-
tions will bring him in 25 cents a box-


April 15, 1933

and that is about what he is going to get-that
is a total of $250. If 100 boxes are hauled to
the dump and he markets 900 boxes for 50 -
cents each, he gets $450. And it is my judg-
ment that the difference will be considerably
greater than this.
The time has gone by for soft words. The
situation is too serious. The growers should
arise in their righteous wrath and deport any
marketing manager who does not join heart
and soul in this stabilization agreement. Let's
not be fooled any longer. Honeyed words and
fine promises do not pay taxes on the grove.
We are getting prices now that are inelegantly
described as "rotten." They are the result of
rotten work by men who should join genuinely
and patriotically in a movement which will help
avert what undoubtedly will be a disaster
unless-
Apparently the fact that the growers are in
deadly earnest has not gotten home to all the
marketing men. Do we need to have a public
meeting to let them know we mean business?
The seller of oranges who deludes his grow- I
ers is no better than Al Capone, or Mitchell of
the National City Bank, or the brokers who
sold Peruvian bonds which they knew were
unsound. The Mexican or ignorant fellow who
is sent to San Quentin for stealing a little
something is a model of virtue in comparison.
Safeguards are set up so that members may
rest assured no false estimates are turned in
as to the crop sizes. The committee will see to
this. The plan will be just as fair and workable
as the men who make up the committee in
charge can and will make it. Undoubtedly the
plan will be bettered as time goes by.
Shall we, in the spirit of the new administra-
tion, put the orange industry right up in front
again? Or shall we let our groves retrograde,
suffer from lack of care, while our families en-
dure the hardships which an intelligent mar-
keting plan can eliminate?


Outsiders Hampering Control
(Continued from Page One)
left the state. During the second week they
had shipped about the same, tentative figures
indicated at the time the Clearing House News
went to press. It was obvious to the grapefruit
control committee that as long as the outsiders
were in a position to fill any gap the 85 percent
might create in the volume of supplies leaving
the state, that there was little use in further
efforts to prorate shipments.
Efforts, however, to induce the outsiders to
work with the rest of the industry have been
continued. The names of the shippers and mar-
keting agencies who have signed the special
contract, as well as those who have not, are
being made public throughout the citrus area
in the columns of Florida newspapers. These
names also are appearing elsewhere in this
issue of the News. Growers who have been
selling to, or marketing through, the outside
shippers are being urgently requested by the
special grapefruit control committee to pa-
tronize the shippers who have signed the special
grapefruit contract. In fact, the grapefruit
control committee members have declared that
the growers, themselves, have it within their
power to make the emergency effort a success
or a failure by seeing to it that their shippers
sign a contract and thereby work with the rest
of the industry.






FLORIDA CLEARING H~ HOUSE NEWS


Crotalaria Gives Ladybug

Chance to Earn Her Keep
Crotalaria striata in the citrus grove will
provide feed for the Chinese ladybeetle during
late summer, and may enable this beetle to
live over in the grove, says J. R. Watson, en-
tomologist at the Florida Experiment Station.
SThis beetle was introduced to Florida several
years ago to aid in controlling the citrus aphid.
It is a splendid aid in aphid control, but has
been difficult to carry over in the grove from
year to year.
Observations by Mr. Watson have shown
that the ladybeetle has become established in
L; at least two large groves in the state, both of
them in Orange County. During late summer
when aphids are so scarce that ordinarily the
, ladybeetles starve to death, W. L. Thompson
of the Department of Entomology has observed
the beetles feeding on nectar secreted by the
Crotalaria striata. The nectar is secreted by
Certain glands at the base of the flowers, called
extra-floral nectaries. Mr. Watson suggests
that the striata species of Crotalaria is more
desirable for the purpose.than the spectabilis,
since this species secretes more nectar and its
flowers appear over a longer period during late
summer.
Numbers of Florida citrus growers are in-
Sterested in establishing the Chinese ladybeetles
in their groves, but to date most of them have
| been unsuccessful. Mr. Watson believes that if
the aphids are introduced this spring and Cro-
Stalaria is planted in the grove on which they
can feed during late summer, they may be
established.
Mr. Watson points out that ants are enemies
of the Chinese ladybeetle, and should be con-
Strolled as far as possible in groves where ef-
forts are being made to establish this beetle.


Dead Wood Problem Should

Be Attacked at the Cause
Dead wood is the origin of all citrus melanose
Trouble, and recent drouths and often a lack
of fertilizer has weakened the condition of
many trees and caused much dead wood, ex-
plains E. F. DeBusk, citriculturist with the
p Florida Agricultural Extension Service.-All of
this favors heavy melanose infection this year.
SMany growers have not had the money to do
F much pruning, consequently spraying is the
only alternative at this time, Mr. DeBusk said.
r The prevention of the cause of dead wood
is, of course, important. The principal causes
k of dead wood, Mr. DeBusk said, are an inade-
quate supply of nitrogen, drouth, root pruning
through deep cultivation, diplodia and wither-
p tip attacks on weakened trees, and other im-
proper cultural practices. Growers can well af-
r ford to make every effort in removing these
causes.
The best spray for melanose is 3-3-50 bor-
deaux mixture. Three to five quarts of oil emul-
sion to the 100 gallons of bordeaux makes it
spread better and will aid in scale control.
Some growers prefer casein as a spreader,
since it is usually necessary to follow with an
oil spray in May or early June.
The primary aim of the bordeaux spraying
should be to cover the young fruit and thus


prevent the melanose spores from lodging on
it and causing the characteristic blemish. This
spraying must be done after the fruit has set
and before the spores have been washed by


rains from the dead wood onto the fruit. It is
important to leave the trunk and large limbs.of
the tree unsprayed so as not to kill the friendly
fungi which aid greatly in scale control.


M. C. Dopier tells:









"Results from twenty-two hundred acres

Reflect the Quality of Your Fertilizer"


THOUGH busy with the management
of nearly twenty-two hundred acres of
grove, M. C. Dopier, manager, H. P.
Groves, Inc., Lake Wales, Florida, takes
time to write us a letter enthusiastically
praising Armour's BIG CROP Fertilizer.
Hundreds of letters of this type from men
like Mr. Dopler come to us every year.
They represent growers in every part of
Florida and most of them are as enthusi-
astic in their praise of Armour's BIG
CROP Fertilizer as Mr. Dopier. Read
what Mr. Dopier writes---his statements
are facts, not claims. As a basis for his


praise he gives his experience over a pe-
riod of nearly fifteen years.
What Mr. Dopier has to say about Ar-
mour's BIG CROP Fertilizer is the strong-
est possible recommendation a grower can
make for its use. Consider his experience
when you make your own fertilizer selec-
tion. Make sure that you get the same
complete ration of balanced plant food
that Mr. Dopier gets. You can be sure
of this when you buy Armour's BIG
CROP Fertilizer. It is your best assurance
of adding that necessary element of qual-
ity so important to your crop this year.
But we are not asking you to take our
word for this. It is confirmed in the letter
reproduced below. Read what Mr. Dop-
Ier has to say:


SI have been using Armour's Fertilizer for
the past fifteen years, and while I have
tried out all of the leading makes during
that time, I have gradually come to use
SArmour's almost exclusively and I wish to
*take this opportunity to complimentyou
on the quality of your product and also
on the class of service I have received
from you during the years past.
"'








CITRUS
BIOWGne IN


If you have not already received a copy of our new "Citrus
Booklet" write for a copy today.

ARMOUR FERTILIZER WORKS
JACKSONVILLE FLORIDA


April 15, 1933


Page 5





FLORIDA CLEARING ( HOUSE NEWS

New Clearing House Board of Directors


April 15, 1933


Reading down from top-
Left Row: J. H. Letton, J. C. Mor-
ton, E. H. Williams, J. C. Chase.
Center Row: N. H. Vissering,
Douglas Igou, E. C. Aurin.
Right Row: M. 0. Overstreet, R.
B. Woolfolk, E. W. Vickers, John D.
Clark.


Page 6


C



1.


V~dAt


ZZ


; I1
i. -;-
I.a





FLORIDA CLEARING( HOUSE NEWS


Two New Directors Named

On Clearing House Board
Two new directors have been elected to the
SClearing House Board to serve during next
season, Douglas Igou, Eustis, and Norman H.
Vissering, Babson Park, being the two new
members. Director Igou will serve on the Board
from district three, while Mr. Vissering was
elected from the state-at-large, the two men
succeeding, respectively, George F. Westbrook,
of Clermont, and L. P. Kirkland, of Auburn-
dale. The new board will assume office June 1.
As is customary, the election was carried on
by mail, ballots having been sent to the grow-
ers late in March and returned between that
time and April 4, the day on which they were
-officially counted. The canvassing committee
which counted the ballots was made up of a
group of growers who volunteered to do the
work, the canvassing committee including A.
F. Pickard (chairman of the Committee of
Fifty), Dr. James Harris, and E. Winton Hall,
all of Lakeland; J. G. Arbuthnot, Lake Alfred;
and W. L. Pedersen and J. Walker, both of
SWinter Haven.
Re-elected to the board were three directors
who have served continuously since the Clear-
Sing House was organized in 1928. These three
directors are Dr. E. C. Aurin, Ft. Ogden (now
president); J. C. Chase, Winter Park; and R.
B. Woolfolk, Orlando. Of the two new direc-
tors on the board Mr. Igou, of Eustis, is a son
of the late Senator W. M. Igou, one of the in-
corporators of the Clearing House and also a
member of its first Board of Directors. Mr.
Vissering has served as chairman of the Com-
mittee of Fifty.
The names of the new members of the Com-
mittee of Fifty were published in the April 1st
issue of the News. The new Committee of
Fifty, like the directors, will take office June 1.
The personnel of the new Board of Directors
appears elsewhere in this issue of the News.


Weekly Citrus Summary
(Continued from Page Three)
fidence of the trade in the private sale mar-
kets as well as the confidence of those handling
the sales at-this end, in doing something on
Marsh Seedless for the balance of the season
that at least will be far better than we are do-
ing at present. There is a splendid spirit in
the rank and file of those who are in this 85
percent move. The committee fully recognizes
this and are trying to handle this thing from a
practical standpoint instead of from any theo-
retical basis.
VALENCIAS
We have had written requests as well as
phone requests from about 30 different ship-
pers asking that if possible some get-together
plan be worked out on valencias. This was
brought before the Grapefruit Control Com-
mittee, who naturally acknowledged that they
had no authority whatever and they modestly
hesitated in believing it would be wise to call
a shippers' meeting in the hopes of bringing
about similar action on valencias in face of
feeling that they had accomplished no more
than they had so far on the tough old grape-
fruit deal. Three hundred forty-five cars of
valencias sold this week at $2.25 delivered.


That is pretty tough stuff to take. Consider-
ing what is expected on valencias, it is a worse
pill to swallow than the $1.90 is on 220 cars
of regular oranges.
WHY CALIFORNIA IS OUT-SELLING US
Several shippers have asked and probably
many growers are asking why California is %o
far out-selling us, particularly as compared to
our valencias. I will tell you one reason why
they are. Florida is selling in one market
alone, namely, New York, as many oranges as
California is selling in the combined auction
markets. Three hundred nineteen cars of Flor-
ida oranges were sold last week and 295 this
week in New York; California sold only 92 cars
last week and 121 this week in New York. This
New York situation with its continued heavy
supplies has not got itself adjusted to its ad-
ditional responsibilities forced on it by boat.
California sold at all auctions this week only
376 cars of navels; whereas, Florida sold 515
cars, 300 of which were sold in New York.
PROSPECTS FOR VALENCIAS
I can't agree with anyone who considers that
what we have done so far on valencias is any
criterion as to what we have a right to expect
we can do if we would tackle this valencia job
together. If this were done every measurement
that we have been able to make indicates that
we would have a right to raise our sights to a
$2.75 delivered basis instead of hovering
around $2.25 to $2.35 in the aution markets.
CALIFORNIA SITUATION
California is showing its ability to get to-
gether in time of stress by signing stabilization
agreements covering not only valencias but
navels. We have received a copy of these
agreements. At the time the letter was written,
the California Fruit Growers Exchange had
signed up 97 percent of their total membership
and with the signature of one other large asso-
ciation which they expected to get would make
them 100 percent signed. This agreement gives
a Distribution Committee, composed of seven,
powers to "prorate the weekly shipments of all
fruit to continental United States and Canada
on the basis of the percentage controlled by
each shipping organization." In the hands of
seven other members known as the Local Regu-
lation Committee is placed the authority to
"establish areas and methods by which loose
and place-packed fruit may be sold." A Grow-
ers Arbitration Committee of seven is empow-
ered to decide all controversies submitted by
Local Regulation Committee and the Distribu-
tion Committee. The personnel of each of these
three committees is separate but in each case
three members are selected representing the
Exchange, two the Mutual Orange Distributors
and two those outside either group.
CALIFORNIA ESTIMATE APRIL 1
California estimates 8000 cars of navels re-
maining as of April 1, of which they expect to
ship 75 to 80 percent. This means that their
navel shipments will continue into the latter
part of May and assures a plentiful supply of
navels for the trade well in June.
When the Clearing House was started Cali-
fornia was openly skeptical. Today they are
organizing along this line and Florida, on its
collective action. Is there any reason why Cal-
oranges at least, is still quite unorganized for
ifornia should be beating us at our own game?
Before it is too late Florida operators should


pull themselves together, determined to get
by group action what Florida is entitled to get
on the balance of her valencia crop.

The "In's"
And The

"Out's"
Those who have signed the Special Grape-
fruit Contract are as follows:
Auburndale-Adams Packing Co., Sunshine
State Packing Co.
Babson Park-Babson Park Citrus Growers
Association.
Clearwater-David Bilgore & Co., West
Coast Fruit Co.
Davenport-Holly Hill Fruit Products.
DeLand-Alexander & Baird Co., W. H. Mc-
Bride.
Eustis-Eustis Packing Co., R. D. Keene
& Co.
Frostproof-Sam A. Banks, Inc., J. W. Keen
& Son, L. Maxcy, Inc.
Ft. Myers-Lee County Packing Co.
Howey-in-the-Hills Vaughn-Griffin Pack-
ing Co.
Lakeland-Chandler-Davis Co.
Lake Wales-Independent Fruit Co., Inc.,
L. H. Kramer, Mammoth Grove, Inc., Martin
& Turner.
Orlando-American Fruit Growers, Inc.,
Max Blattner, Florida Fruit Distributors, Inc.,
Gentile Bros., F. E. Godfrey Co., W. H. Mouser
& Co., Dr. P. Phillips Co., Richardson Fruit
Corp.
Oviedo-Lake Charm Fruit Co.
Plant City-Walter Packing Co.
Sanford-Chase & Co.
Sebring-G. Maxcy, Inc.
Sulphur Springs-Spada Fruit Co., Wadford
Fruit Co.
Tampa-Florida Citrus Exchange, Hills
Brothers Co., Lee & Edwards Corp., Manatee
Fruit Co., Moss Packing Co., Peninsular Dis-
tributing Corp., Standard Distributing Co.
Titusville-Nevins Fruit Co.
Waverly-Waverly Growers Cooperative.
Wauchula-J. L. Sullivan, C. H. Taylor &
Co.
Winter Haven-W. E. Lee, Inc., Wm. G. Roe,
Winter Haven Growers, Inc., Winter Haven
Imperial Fruit Co.
Winter Park-Winter Park Fruit Co., Win-
ter Park Land Co.

Those who had not signed the special con-
tract prior to April 14, are as follows:
Arcadia-D. H. Browder Son and Co., De-
Soto Packing Co., Sunny South Packing Co.
Bartow-H. C. Connor Estate, R. N. Smith
Co.
Citra-Crosby-Wortman Co.
Clearwater-Clearwater Citrus Co., Dillard
Packing Co., Fugazzi Pinellas-Groves Co.
Clermont-Minneola Growers Packing Co.
Crescent City-Emca Fruit Co.
Cocoa-Acme Fruit Co.
DeLand-J. B. Stetson Estate.
Frostproof-H. C. Sullivan.
Haines City-National Fruit Distributors.
Highland City-Highland Growers, Inc.
Howey-in-the-Hills-W. J. Howey Co.
Lakeland-Patterson Packing Co.
Leesburg-S. A. Fields & Co., E. B. Peter.
Lisbon-Lisbon Fruit Co.
Orlando-Chester C. Fosgate Co., C. A.
Marsh, S. J. Sligh & Co., A. D. Symonds & Son.
Oviedo-Nelson & Co.
Palmetto-Manasota Packing Co., Peerless
Fruit Co.
Plant City-R. W. Burch, Inc., Florida Mix-
ed Car Co., G. A. Carey, Inc., R. J. Head, P. H.
Varn.
St. Petersburg-Milne-O'Berry.
Umatilla-Umatilla Fruit Co.
Winter Garden-Roper Brothers, Southern
Fruit Distributors.
Winter Haven-Haven Fruit Co., Joe Mer-
rion.
Zolfo-Zolfo Fruit Co.


April 15, 1933


Page 7





FLORIDA CLEARING HOUSE NEWS


THE PUZZLE OF PRODUCTION

IS QUICKLY SOLVED

WITH QUALITY FERTILIZER


SOU have heard a great deal about puzzles during the past few
months. The jig-saw, while popular, has been just one of many.
Holidays . Scrip... Inflation! All have been puzzles. And out of
the adjustment of these has come a new plan. Proper assembling of
the parts of this plan promise a new picture . a new prosperity.
Demands for quality will then climb to new high peaks.
The quality of your crops is largely up to you. Proper cultivation
and disease control are parts of a great
production puzzle. But a part of special
importance, when it comes to quality, is
your method of fertilization-the quality
of the plant food you use. At this point
dependability is what you need and this
is one of the strong points of Ideal
Fertilizers. Made of the best materials
only, under careful supervision, tested
+


and retested, there is no guess work about Ideal Fertilizers.
There is a record of forty years of manufacturing skill back of Ideal
Fertilizers and during that period they have always maintained a posi-
tion of Leadership. They have an unequaled record of producing
quality crops by supplying the nourishment the crops need and
by supplying that extra margin of energy so important in the pro-
duction of quality. Decide now to remove from your mind the puzzle
of production and give your crops a bet-
ter chance this year. Let Ideal Ferti-
lizers shoulder a part of that responsi-
Ibility. They are made from carefully
selected materials and are always proper-
ly put together. Consult our field rep-
resentative or write us direct. Wilson &
S Toomer Fertilizer Company, Jackson-
ville, Florida.


In Ideal Fertilizers you can be assured of a liberal use of Genuine Peruvian
Bird Guano. When you want Bird Guano demand Genuine Peruvian. Write
us for a copy of the story of "Peruvian Guano." Sent free upon request.


MOST VALUE PER DOLLAR


IDEAL


FERTILIZERS


Page 8


April 15, 1933




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