Title: Florida clearing house news ..
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00086639/00105
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: February 1, 1933
Frequency: semimonthly (irregular)
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00105
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text

3Libry -1Zl'io .D fL RIDA
CLEasARIhingNGon, .C


Representing more than 10,000
*Growers o'f Oranges and Grapefruit

SOFficial Publication of the


$2.00 a Year Published Semi-monthly by the Florida Cit- Entered as second-class matter August 81, Volume V
10 Cent. a Copy rus Growers Clearing House Association, FEBRUARY 1, 19833 .1928, a thlf piCBat Winter Haven Number 9
DeWitt Taylor Bldg., Winter Haven, Fla. Florida, 4ndeil l A tSof March 8 1879.er

Steamers to Haul Florida Citrus to East

Five Sailings Per Week Arranged From Jacksonville
And Water-Rail Hauls to Mid-West Being Considered

Those who long ago predicted that the day
was not far off when much of Florida's citrus
crop would be moved to market by water, are
,seeing their predictions begin to come true.
During the past few years there has been a
moderate use of water carriers for citrus trans-
portation, but not until this season has the boat
business reached appreciable importance. The
,lower cost of transporting fruit by water is
of course the reason, and anyone's guess is as
'good as yours as to where the truck, the rail-
road, or the boat eventually will find them-
6selves in the transporting of Florida's annual
citrus crop to the north.
For some time past officials of the Clearing

House and the Florida Citrus Exchange have
been endeavoring to obtain reduced railroad
rates to the northeast markets, but have been
unable to make much headway. Failing in this
effort, at least temporarily, and confronted
with the necessity of trimming every cent pos-
sible from marketing costs, officials of these
two groups have turned to the water carriers
for relief. Definite arrangements already made
with the Clyde Steamship Company, operating
from Jacksonville to New York, have resulted
in inauguration of a schedule of five sailings a
week on this line starting Thursday, Feb. 2.
Two of these boats are refrigerated steamers
and will have a capacity of 25,000 boxes each.

Prosecuting Attorneys to Help Growers

In Their War Against Citrus Thieves

Let's draw the curtain and forget how our
faithful old dog, Spot, was killed; forget that
the fruit thieves were waiting for him down
at the far side'of the grove, and that after they
,put him out of the running they calmly loaded
their truck with our fruit and pulled out into
'the night headed for the state boundary! What
we've got to do now is to see to it that Spot
'doesn't die as his father did, and that there'll
be no truck to take our fruit that has cost us
months of work and many, many dollars to
Florida growers, who for long have fought
La losing war against citrus fruit thieves, have
finally taken steps to forever put a halt to the
'inroads of these night raiders. A frantic ap-
peal for help to the heavy hand of the Law
has been answered with definite assurance by
the prosecuting attorneys of the citrus-pro-
ducing counties. The business of checking the
fruit thieves' raids can't be laid wholly with
these prosecutors since whole-hearted cooper-
'ation on the part of the growers themselves is
essential if the law succeeds in stamping out
the menace.
Late last month, in response to an invitation
'from the Clearing House, prosecuting attor-
neys of nine of the larger citrus-producing
'counties met at Winter Haven to discuss ways
and means of remedying the situation. Invita-

tions to attend the meeting were sent to pros-
ecuting attorneys of nineteen of the leading
citrus counties in the state, several however
being unable to attend beFase of previous en-
gagements. The meeting, presided over by
Senator S. L. Holland, Polk county, who is
counsel for the Clearing House, was largely
in the nature of a round table discussion. It
was apparent that the attorneys present had
already given the subject much thought and
all expressed an eagerness to put their cam-
paign of prosecution into immediate action.
Individual experiences in prosecuting fruit
thefts were cited by each of the attorneys pres-
ent at the meeting in bringing out the dif-
ficulties appearing in connection with such
cases, particularly with reference to the iden-
tification of fruit. In discussing prospective
legislation for the prevention of fruit theft,
the attorneys were agreed that some form of
truck licensing probably would be necessary.
In this regard it was brought out that legis-
lation, unless carefully prepared, might prove
more of a nuisance than an aid in the commer-
cial handling of fruit in that regulations aimed
to embarrass the fruit thief might at the same
time be embarrassing to the legitimate packing
house truck hauling fruit from the grove to the
packing house. Regulation of trucks moving
fruit after dark, certification of all trucks, and
(Continued on Page Four)

The rate from Jacksonville to New York, in-
cluding refrigeration, is 46c per box.
In addition to these facilities arrangements
have been made for the Clearing House trans-
portation committee to confer immediately
with the Merchants and Miners Transportation
Company with a view to having refrigerated
boat service established from Jacksonville into
Philadelphia, Boston and Baltimore. The time
required to move fruit from these markets by
boat is practically identical with that required
by rail.
The Clearing House transportation commit-
tee, bent on leaving no stones unturned, is
studying the entire transportation problem and
is taking steps to support a further appeal be-
fore the Interstate Commerce Commission in
regard to rail and boat rates by way of Pen-
sacola to points on the Frisco lines in the mid-
J. Curtis Robinson, secretary of the Growers
and Shippers League, reports that at the con-
ference held in Washington Jan. 23, the South-
ern Pacific, the Missouri Pacific, and all of the
originating railroad lines in florida, together
with nine other southern railroads, opposed
publication of those rates which would make
the rates from Florida to destinations in that
territory 23c or 24c per box less than they are
now by all rail.
If by water transportation to Pensacola,
thence by the Frisco lines to destinations in the
area mentioned, a saving of $80 or $90 per car
can be made, it seems unreasonable that the
I. C. C. should deny this relief to the citrus
industry, and the Clearing House will give ac-
tive support to Mr. Robinson in furtherance of
this needed reduction. It is understood also
that the Chicago and Eastern Illinois Railroad
is endeavoring to secure reduced rates in con-
nection with the Frisco line from St. Louis to
The members of the joint committee repre-
senting the Clearing House and the Exchange
are: J. J. Parrish, Titusville, chairman; W. H.
Mouser and R. B. Woolfolk, Orlando, repre-
senting the Clearing House; C. C. Commander,
general manager, and John Snively, Winter
Haven, representing the Florida Citrus Ex-


Committee of 1
(Articles under this heading are prepared and published in the News by the
Educational Committee of the Committee of Fifty. Through this department
members of the Committee of Fifty hope to maintain closer relations with the

One of the mimeographed circulars recently sent out by
the Clearing House to distributors of Florida citrus fruit
in the north came back to the Clearing
"D-n Your House office the other day with the fol-
Advertising!" lowing snappy statement written across it
in red pencil:
"When you quit sending bulk by truck and get your
grades established, the jobber can sell your fruit.
D-n the advertising. We sincerely wish we did not
have to purchase any fruit from your state."
For reasons which, of course, will be understood, we are
not revealing the author of the above statement, which
commends itself to us because of its directness and because
it is made in good, old, understandable, he-man fashion.
First of all, it condemns the shipment of fruit in bulk
either by truck or carload, something which the Commit-
tee of Fifty always has felt was damaging to the reputa-
tion and value of Florida fruit. It then condemns the ad-
vertising. This is rather interesting to us, inasmuch as he
damns the advertising but continues to purchase Florida
fruit against his will. And why? Because his customers
demand it.
The people who are asking for known merchandise
in thousands of stores today are BUYING. They are
not BEING SOLD. More and more each year people
are insisting on their own preferences. One of the
shrewdest retailers in New York recently said that the
merchant now tries to buy what the consumer wants,
for these consumers, with advertisements, catalogs
and bulletins, have developed an exactness in taste
and an expertness in buying that are changing mer-
chandising conditions. Producer, wholesaler, retailer
-all must observe the buying habits and listen to the
demands of the consumer.
Advertisements incite interest and arouse new am-
bitions and desires. Do people's minds really travel
down the highway of advertising? Ask all the big
stores to tell you of the people who come to buy, not
with a question upon their lips, but with a torn-out
newspaper advertisement in their hands. Ask the
sales managers of any of our largest business organi-
zations who watch their sales curves rise up and up as
their advertising diverts a flood of buyers into the
stores where the goods are sold.
Our good friend who so forcibly damns the advertising
is feeling its power upon the consumer when he says, "We
sincerely wish we did not have to purchase any fruit from
your state." He is buying Florida fruit against his will be-
cause his customers, stimulated by our advertising, are de-
manding Florida fruit.
An interesting reply to the circulars to the fruit distribu-
tors read as follows:
"Thanks for your circular of the 20th regarding
your consumer advertising campaign. It is of course
assumed that this advertising is primarily to get Flor-
ida growers a reasonable price for their fruit. How-
ever, do you think this will ever obtain, as long as bulk
fruit is shipped, by either rail or truck?
"Although we ourselves are handling bulk through
force of circumstances, in our opinion it completely

Fifty Department
thousands of other grower-members of the Clearing House and to report their
efforts and activities to them. The Clearing House Directors and Manage-
ment accept no responsibility for what appears in this department)

demoralizes the citrus deal. We have wondered for a
long time why the growers and shippers for some rea-
son, either real or otherwise, did not entirely stop bulk
fruit from leaving the state."

Wholesale theft of citrus fruits direct from the grove
is becoming more and more common in Florida, causing
the loss of many thousands of dollars annual-'
Bulk and ly, and in some instances growers have practi-.
Theft ly lost their whole season's production by theft.
This new menace to the citrus grower has
come with the shipment of fruit in bulk by truck. We -
recognize the service trucks render to the industry, but
believe much of the stealing of citrus fruit from the groves
would immediately be stopped if all fruit shipped by truck
was in some sort of container.
Prior to the shipping of fruit in bulk by truck it was
very difficult for the fruit theif to operate, because in the
regular practice of legitimate handling of citrus fruit, the,
fruit was hauled either in field boxes or in packed boxes,
and a truck hauling fruit in bulk was immediately open"
to suspicion. We believe theft of fruit would be reduced
to the minimum if all fruit going to market by truck or
otherwise was put in some type of container. The industry
itself, by permitting the transportation of fruit in bulk,
has invited and made it easy for the fruit thief.

Corn is selling at 9c per bushel and in sections being used
for fuel; wheat is selling at 25c per bushel; cotton, tobacco
and other agricultural staples are
Where Advertising selling at extremely low prices; ap-
Is Helping ples are going to waste; 85 per cent-.
of the celery growers of Florida are
willing that 2000 acres of splendid celery be destroyed in
order that the balance may bring something over cost of"
production; strawberries are selling in northern markets,
at prices lower than ever before at this time of the year;
the purchasing power of the country is estimated by ex-)'
perts to be 20 to 25 per cent lower than at this time last
season-yet the Florida citrus grower who has been prop- -
erly counting his production costs and paying strict atten-
tion to the marketing of his fruit is making a profit. The.
brightest star in the agricultural sky is citrus growing in
Florida, and much of this season's comparative success is
due to the advertising being done on Florida citrus fruit.
Only the other day we saw one citrus grower almost
weeping upon the shoulders of another as he told of hav-
ing received a red ink statement in return for some fruit
marketed. The other one pushed him rudely aside and
said: "You should have had two red ink statements, one
for the fruit and one for yourself. One for the fruit be-'
cause you failed to make any effort to produce fruit of
acceptable appearance and quality, and one for yourself
because you failed to cooperate with other growers in"
creating an orderly and profitable market for your,

1* 1

Page 2

February 1, 1933

February 1, 1933 FL

Weekly Citrus Summary

(By A. M. Pratt, Manager, Florida Citrus Growers
Clearing House Association)
(Week Ending January 28, 1933)


Fla. Org's Shpd...... 965
Total.....................-------. 9024
Fla. Gft. Shpd......... 511
Total.................-----..... 5785
Fla. Tang Shpd..... 182
Total----------................--...... 1882
Fla. Mixed Shpd..... 370
Total...................... 4287
Texas Gft. Shpd..... 133
Total--...-- ......--. 2244
Cal. Org's Shpd....... 450

Fla. Org's Auc......... 578
Average ....--...... $2.50
Fla. Gft. Auc........... 330
Average.....------.. $2.15
Fla. Tang. Auc. ...... 127
Average........----- $2.60
Texas Gft. Auc....... 29
Average .-----. $2.45
Cal. Org's Auc.......- 289
Average.........---- $2.75





(Commencing Sunday)
Week Ending Shpd Sold Avg. Shpd Sold Avg.
Jan. 21...... 96 14 $2.04 122 32 $1.65
Jan. 28
(5 days).... 87 13 $2.01 98 13 $1.61
Jan. 30
last year..199 34 $2.40 144 42 $2.00
GRFT. No. 1 GFT. No. 2
Week Ending Shpd Sold Avg. Shpd Sold Avg.
Jan. 21...... 41 11 $1.91 83 14 $1.29
Jan. 28
1 (5 days).... 33 11 $1.81 73 19 $1.39
Jan. 30
last year..123 21 $1.39 85 11 $1.17

Florida Oranges
Week This Last 1930- 1929- 1928- 1927-
Ending Year Year 31 30 29 28
Jan. 21...... 952 638 984 800 1119 510
Jan. 28...... 965 752 1304 679 1086 624
Feb. 4........*950 873 1234 641 1092 489
California Oranges
Week This Last
Ending Year Year 1930 1929 1928 1927
Jan. 21...... 857 772 1434 547 1089 799
Jan. 28...... 450 890 1459 837 1013 962
Feb. 4......*1200 983 918 959 871 956
Florida Grapefruit
Week This Last 1930- 1929- 1928- 1927-
Ending Year Year 31 30 29 28
Jan. 21-... 554 639 783 497 662 456
Jan. 28...... 511 672 904 534 820 527
Feb. 4........*525 477 855 415 685 394
Florida Mixed
Week This Last 1930- 1929- 1928- 1927-
Ending Year Year 31 30 29 28
Jan. 21..... 365 354 641 408 395 192
Jan. 28-... 370 390 765 392 386 215
Feb. 4--.......*325 341 785 337 393 213
Florida Tangerines
Week Ending This Year Last Year 1930-31 1929-30
Jan. 21........ 161 211 75 36
Jan. 28........ 182 190 171 35
Feb. 4......... *190 173 187 11

Texas Grapefruit
Week Ending This Year Last Year 1930-31
Jan. 21........ 157 249 65
Jan. 28........ 133 189 65
Feb. 4-..... *135 313 84



N. Y. Grapefruit Offerings

Feeling Effect of Boats
Last week we commented on the boat ship-
ments for the week ending Jan. 21, which were
50 percent heavier than the week previous.
The boat shipments this week show nearly an-
other 50 percent increase over last week, jump-
ing from 480 cars to 620 cars. The boat ship-
ments last week (ending Jan. 21) compared
with this week show up as follows:
Orgs. Gft. Tang. Total
Last week...... 247 197 36 480
This week...... 326 273 21 620
Nearly one-third of the oranges and half of
the grapefruit went by boat. New York sold at
auction this week 50 percent more oranges
than she did last year for the same week, name-
ly 316 cars this week at a general average of
$2.50, compared with 212 cars a year ago at a
general average of $3.17. Such abnormal sup-
plies, of course, are bound to depress even as
wonderful a market as New York, which took a
drop of 30c over last week. It is certainly self-
evident that we are going through a most dras-
tic adjustment period forced from an economic
standpoint upon the industry, due to boat rates
being so much less than rail rates. The New
York situation certainly is distressing because
it is looked upon as the barometer of other mar-
kets, but the boat movement is here to stay
and the industry must make the best of a tough
adjustment period. Eventually the trade will
have to recognize the differential that the boat
is bringing about in delivered values as com-
pared with the higher cost of transportation to
interior markets that look to New York, for
instance, as a price barometer.
New York offerings on grapefruit, compared
with a year ago, were not excessive, 166 cars
having been sold in New York this week at
$2.20 compared with 188 cars for the corre-
sponding week a year ago at $2.08. This week's
grapefruit it supplies in New York were 25 per-
cent heavier than last week but showed a drop
of only 10c. This also shows there is nothing
wrong with the New York market if supplies
come in to which the trade are accustomed.
Pioneer work must be done in a much wider
marketing area to continue to absorb such a
tremendous increase as New York took in or-
anges this week. According to steamship sched-
ules, 183 cars of oranges arrived in time for
sale this week, to which would have to be added
148 cars which passed Potomac Yards in time
for sale this week, making a total of 331 cars,
of which 268 cars of oranges were auctioned,
leaving 63 cars either on track or absorbed in
private sale or trucked or diverted elsewhere.
From boat shipments already reported, we
know there is already available for New York
City 171 cars of oranges, 107 grapefruit and

Citrus Grove
Accountants and Income
Tax Specialists
Certified Public Accountant

A. Gilbert Lester & Co.
Taylor Building

Page 3

eight tangerines. If the Clyde Line tomorrow,
Sunday, carries the same volume that it did
last Sunday, namely, 40 cars of oranges, 36
grapefruit and two tangerines, there will be
available to New York by boat alone 211 or-
anges, 143 grapefruit and 10 tangerine. These
known boat supplies would be giving New York
practically as many cars for next week (end-
ing Feb. 4) as was sold for the corresponding
week a year ago. Only 215 cars of oranges
were sold a year ago next week in New York
as compared with the 211 due by boat, 202 cars
of grapefruit as compared with 143 due by
boat. These 202 cars of grapefruit, by the
way, averaged $1.84 delivered for the week
ending Feb. 5, 1932.
Commencing Thursday, Feb. 2, the Clyde
Steamship Company will have a new refrige-
rated steamer leased from the United Fruit
Company, which will leave Jacksonville to be
followed by another refrigerated steamer on
Saturday, the 4th. These boats have a capacity
of 25,000 boxes each. The rate from Jackson-
ville to New York, including refrigeration, is
46c, which is the same rate for the forced ven-
tilated boats leaving from Jacksonville on Sun-
day, Wednesday and Friday.
Diversion to New York via rail should be
reduced to the minimum. To start with, the
whole situation is highly competitive between
the boats and railroads wherein, because of the
high railroad rates the citrus industry is com-
pelled to avail itself of the lower boat rates.
Those shippers that have come into New York
regularly and have their strong following are
unwilling to turn over the trade they have
established with their customers. Yet, if there
was ever a time when the situation demanded
organized control to such an important market
as New York, as well as Philadelphia and Bos-
ton, the time is now.
The low prices already realized and the in-
evitable outcome of continually over-crowding
one market calls for emergency action and a
common-sense get-together basis on the part of
competitors in Florida. The Clearing House
was created for this very purpose. If it had
within its ranks all of those that were formerly
associated with it and one or two other opera-
tors, there would be no question but what a
(Continued on Page Five)

TruL.- eciduous-
& Citrus Heater
It Kills Frost at little Cost

c Are in Use....
Write for
Descriptive Matter


D. V. WEBB, Sales Agent
61 W. Jefferson St., Orlando, Florida
Stock of Heaters Now on Hand at Orlando

Page 4

Co-ordinating members' activities for orderely control
of distribution.
Controlling supplies at key markets.
Disseminating marketing information.
Standardizing grade and pack through impartial in-
spection service.
Increasing consumer demand by advertising and pub.
Securing best freight rates and transportation
Developing mutual interests of, and better under-
standing among growers and shippers.
Maintaining representation of industry in all matters
of common welfare.

E. C. AURIN Ft. Ogden
J. C. CHASE inter Park
L. P. KIRKLAND .Auburndale
J. H. LETTON Valrico
JAMES C. MORTON Auburndale
E. W. VICKERS Sebastian
E. H. WILLIAMS recent City
R. B. WOOLFOLK Orlando
E. C. AURIN President
JAMES C MORTON Vice-President
M. 0. OVERSTREET Treasurer
L. P. KIRKLAND Secretary
A. M. PRATT Manager

Speaking of Freight,
Whose Move Is It?
Florida citrus needs the railroads
and the railroads need Florida citrus,
but the first move for a more satisfac-
tory relationship between the two prob-
ably is going to have to be made by the
Such was the tenor of the analysis
of the citrus freight situation given by
President L. B. Skinner, Dunedin, of
the Growers and Shippers League of
Florida, at its annual meeting in Or-
lando last month. President Skinner
pointed out the fallacy of the theory
of fixing rates (very popular in railroad
circles) on the basis of "economic ne-
cessity of the railroads" with little or
no consideration given the economic
necessity confronting the growers and
shippers who produce the traffic to be
President Skinner pointed out that
through the efforts of the Growers and
Shippers League citrus producers of
Florida are saving more than one mil-
lion dollars annually in the transporta-
tion costs of citrus. During the year
just closed the League has been ex-
tremely busy in watching for and
guarding against imposition of addi-
tional charges on Florida perishables.
The so-called Emergency charges ap-
proved by the I. C. C. for the accumula-
tion of a fund for relief of some of the
weaker railroads has an important spot
on the League's calendar as a matter
calling for eternal vigilance on behalf
of Florida growers. Referring to this
particular situation President Skinner
"It may be that the railroads as a
whole have suffered such losses in all





traffic and that in order to meet their
fixed charges many of them have been
compelled to defer a substantial
amount of maintenance work. It may
be that a continuance of an emergency
charge is necessary for the mainte-
nance of a satisfactory transportation
system. I am willing for the I. C. C. to
pass upon that question with all the
necessary facts before them. I do be-
lieve, however, that under present con-
ditions, the fresh fruit and vegetables
produced and shipped from Florida
are paying, to deliver our products to
the markets, their full portion and
more of the total freight charges of the
"Only a few years ago a very small
percentage of our fruits and vegetables
were shipped by water and shipment
by truck was not considered. Today,
due to the improved water facilities
and greatly improved highways and
trucking facilities, an increased per-
centage of our citrus and vegetables
are reaching the markets at much
lower costs for transportation than via
the all-rail routes. I do not believe,
therefore, that it is in the best interest
of the carriers, themselves, in times
like we are now experiencing particu-
larly, or at any other time, to seek to
impose, through high rates and emer-
gency charges, a greater burden on the
traffic that it can or will bear. Such
policies only tend to stimulate the seek-
ing of other means of transportation,
such as has been indulged in by the
shippers of Florida perishables as a
matter of self preservation. Once the
traffic is lost to the rail lines, and ship-
pers find they can satisfactorily ship
their produce by trucks or water at
greatly reduced costs, it is then diffi-
culty for the rail lines to regain such
lost traffic even though they equalize
the rates.
"I do not mean to convey the impres-
sion that we do not need the rail lines,
because no existing means of transpor-
tation is fully capable of supplanting
our railroads. We do need them, but,
likewise they need our perishable traf-
fic. I, for one, believe that the volume
of our traffic is such as continually to
merit the closest possible study at all
times by our Florida lines in coopera-
tion with us in the maintenance of rates
and charges for the transportation of
our products that will not be more than
the traffic will bear and will always re-
flect a 'live and let live' policy rather
than unduly to penalize the goose that
lays the golden egg."
President Skinner's talk, which was
made at the annual meeting of the
members of the Growers and Shippers
League, was followed by the election
of officers and committees. Mr. Skin-
ner was re-elected president, and the
following were elected to fill the other
offices: William Edwards, Zellwood,
first vice-president; R. B. Woolfolk,
Orlando, second vice-president; S. 0.
Chase, Sanford, treasurer, and Randall
Chase, Sanford, assistant treasurer.

February 1, 1933

Prosecuting Attorneys

to Help Citrus Growers
(Continued from Page One)
speedier trials by courts who are appreciative
of the growers' problems, were some of the
points brought up for discussion.
Senator Holland in opening the meeting
briefly outlined the situation as it presents
itself to the growers generally, and as it has,,
been considered and studied for some time by
various groups in the Clearing House.
The necessity for effective cooperation on
the part of the growers with the representa-
tives of the law was repeatedly stressed by the
prosecutors. John G. Leonardy, Sanford, pros-
ecuting attorney of Seminole county, brought
out this point emphatically. He referred to the
structure of the law in regard to searching per-
sons on the public highways and pointed out
also the lack of convincing evidence in many
cases where thieves are caught. He stated that
there has not been much trouble with juries in
his county as invariably nearly all the jurors
are growers, and their experience has been after
several convictions that fruit thieving has been <
practically halted. Mr. Leonardy spoke ur-
gently in regard to the necessity of getting
concrete evidence in that it is practically im-
possible to obtain conviction without actual 4
proof of theft. Wide-spread publicity for ar-
rests and convictions in all counties was an-
other remedy suggested by the attorneys. This
in itself, it was brought out, would do much
toward discouraging fruit thieves in that it .
would have the effect of making the growers
more watchful and thus make it more difficult
for the would-be theif to operate.
At conclusion of the discussion the attorneys
organized themselves into a temporary but
definite association so that the prosecutors
from all citrus producing counties will be able
to coordinate their work in the obtaining of
convictions for fruit theft. The association
will be valuable also in the task of drafting -
prospective legislation intended to be of help
not only in cases of prosecution but in the pre-
vention of thefts. It is probable that further
meetings will be held and more detailed plans ;
for concerted action taken.
The prosecuting attorneys attending the
meeting were: John G. Leonardy, Sanford,,
(Seminole County); Henry S. Baynard, St.
Petersburg, (Pinellas County); W. M. Ken- i
nedy, Tavares, (Lake County); J. D. Geiger,
Dade City, (Pasco County); Morris M. Givens,
Tampa, (Hillsborough County); T. A. McNich-
olas, Avon Park, (Highlands County); H. F.
Mohr, Orlando, (State's Attorney, Orange,
County); E. M. Magaha, Ft. Myers, (Lee Coun-
ty) ; and Lawrence Rogers, Kissimmee, (Osceo- i
la County).
Dr. E. C. Aurin, president; James C. Morton,
vice-president, and A. M. Pratt, manager, of
the Clearing House; and Messrs. W. L. Peder-
sen and Frank Burnett, of Waverly; and J. G.
Arbuthnot, Lake Alfred, of the Committee of
Fifty, also attended the meeting.

School Teacher: "With one stroke of the
brush, Rembrandt could change a smiling face .
into one lined with frowns."
Little Willie: "My ma can do that, too." 4


Weekly Citrus Summary
(Continued from Page Three)
tremendous loss during this adjustment period
could be avoided by mutual agreement as to
how much should be forwarded by each ship-
per to New York and Philadelphia and possibly
Boston. If things get bad enough usually a
remedy is found in sheer desperation. The rem-
edy is already available through the machinery
of the Clearing House if the industry will but
use it. There is no other way to remedy such
competitive conditions.
The decisive drop in auction averages, on
oranges particularly, had its effect in reducing
this week's orange movement about 100 cars
less than estimated last Saturday. This week's
shipments were 965 cars of oranges, 511 grape-
fruit, 182 tangerines and 370 mixed.
We are estimating next week's shipments at
about the same figures as given above for this
week. California, however, will have a de-
cided jump next week in shipments-provided
weather permits-our wire from California
stating that they hope to ship 1200 cars next
week, their shipments this week being only
400 cars on account of continued interference
from very heavy rains until the last few days.
Our shippers at the last meeting discussed
the various crop estimates and felt that the con-
clusions reached were probably as close as was
possible. We would, therefore, suggest that
we assume the total crop that will move by boat
and rail for this season will be as follows:
26,500 cars oranges
17,500 cars grapefruit
4,000 cars tangerines.
Including proper proportion of mixed, a lit-
tle over 11,000 cars of oranges have been ship-
ped so far, which would leave 15,500 cars from
this time on, as compared to 13,000 cars of or-
anges last season from this time on. About half
of the remaining crop is estimated as valencias.
Valencias are reported as sizing up well. There
is some talk about early bloom valencias tend-
ing to over-size. These will doubtless be moved
early. It is estimated there are about 2000
cars more of mid-season oranges left to ship
from this time on than last season. The mar-
Sket has picked up on small sizes on Floridas as
well as Californias.
The estimate as to the total amount of grape-
fruit to be shipped would be considerably larger
if quality and shape were better. We estimate
there are 10,700 cars of grapefruit that will
be shipped from this time on, which is just
about the same quantity as was left last year
on this date. Texas probably will be shipping
about 2000 cars less than it did from this time
on. If it were not for our late bloom fruit and
the resulting lower quality, this prospective to-
tal shortage in grapefruit would present a
very hopeful situation for the future, especial-
ly when last year's advance in grapefruit mar-
ket from the first of April on is remembered.
We know of no operator, however, who antici-
pates any possibility of repeating last year's
happy ending, due not only to the much higher
percentage of No 2s that exist this year but
also due to the fact that No 3s would be offered

in large quantities to the market if the price
situation warranted shipping them, as the ac-
tual volume of grapefruit on the trees, it is
claimed by most operators, is considerably
more than we had at this time last season.
The auction market picked up 20c a box this
week, averaging $2.60 delivered as compared
with $2.40 delivered last week per full strap.
This is a dime higher than a year ago. Includ-
ing proper porportion of the mixed, 2763 cars
of tangerines have already been shipped. This

would leave on a 4000 car estimate 1237 cars
as compared with 1022 cars left last season.
With the longer marketing period that we
should have this year on account of later bloom
on tangerines, there are many who are hoping
to see a steadily advancing market on tange-
rines from this time on similar to what hap-
pened last season.
"An advertisement, son, is the picture of a
pretty girl eating, wearing, holding, or driving
something that somebody wants to sell.-Amer-
ican Boy.



with Kaltrogen

for your fprinyg application

The Spring season is one time of the year when a quickly-soluble
fertilizer may be used to advantage, provided it is a correctly blended
mixture containing the proper elements of plant food.
Gulf Imperial Top Dresser with Kaltrogen is a carefully blended
all-mineral Brand that will furnish your trees quickly-available energy
at a minimum cost, and without subsequent harm to the soil. Imperial
Top Dresser contains Kaltrogen, which is a combination of secondary
plant foods made soluble by a special Gulf process. Kaltrogen assures
your soil many of the rare elements so important to plant growth.
Of course, we unhesitatingly recommend regular Gulf Brands for
the Spring application as well as for other seasons throughout the year.
Such a program is always dependable. But where the need for econ-
omy suggests an all-mineral fertilizer for one application, use it in the
Spring-and be sure it's Gulf Imperial Top Dresser with Kaltrogen.
You'll find it excellent for Truck Crops, too.
If you're not certain about your soil requirements, call in the Gulf
Field Man in your section. You'll find him eager to help you.

Stocks at convenient points throughout the State

Page 5


For the convenience of our present and pros-
pective grower-members we are listing below,
alphabetically by cities, packing houses of all
shippers affiliated with and contributing their
support to the Clearing House:
Alturas Packing Co. (American Fruit
Growers Inc.)
Caloosahatchie Valley Growers, Inc.
(American Fruit Growers Inc.)
ican Fruit Growers Inc.)
American Fruit Growers Inc.
D. H. Browder Son & Company.
Welles Fruit & Live Stock Company.
Adams Packing Company, Inc.
Avon Park
Avon Park Growers Inc. (American Fruit
Growers Inc.)
G. Maxcy.
L. Maxcy, Inc.
Babson Park
Babson Park Citrus Growers Assn.
Blanton Citrus Growers, Inc.
Citra Packing Company (American Fruit
Growers Inc.)
Richardson Fruit Corporation
American Fruit Growers Inc.
Nevins Fruit Company.
Crescent City
American Fruit Growers Inc.
Chase & Company
W. H. Mouser & Company.
Holly Hill Fruit Products, Inc.
Volusia Growers Inc. (American Fruit
Growers Inc.)
R. D. Keene & Company.
Fellsmere Growers, Inc. (American Fruit
Growers Inc.)
Forest City
Chester C. Fosgate Company.
Sam A. Banks, Inc.
Highlands Packing Company (J. W. Keen
& Son).
L. Maxcy, Inc.
Producers Citrus Corporation (L. Maxcy,
Ft. Meade
R. D. Keene & Company.
Ft. Myers
Lee County Packing Company.
Ft. Pierce
American Fruit Growers Inc.
Gould Growers Inc. (American Fruit
Growers Inc.)
Haines City
American Fruit Growers Inc.
Island Grove
L. Maxcy, Inc.
Isleworth (Windermere)
Chase Investment Company.
Lake Jem
Lake Apopka Fruit Growers, Inc. (Ameri-
can Fruit Growers Inc.)
L. E. Ellis
Lakeland Growers, Inc. (American Fruit
Growers Inc.)
W. H. Mouser & Co. (house at Sparlin)
G. Maxcy.
Lake Placid
Lake Placid Citrus Growers Assn. (Chase
& Company).
Lake Wales
Tower City Packing Company (J. W.
Keen & Son).
Mammoth Grove, Inc.
,Largo (Walsingham)
American Fruit Growers Inc.

A. S. Herlong & Company.
American Fruit Growers Inc.
American Fruit Growers Inc.
Brevard Packing Company (American
Fruit Growers Inc.)
New Smyrna
New Smyrna Packing Company (American
Fruit Growers Inc.)
Nocatee Packing Company (American
Fruit Growers Inc.)
Chase Investment Company.
American Fruit Growers Inc.
Richardson Fruit Corporation.
Odessa Lake Region Growers Inc. (Ameri-
can Fruit Growers Inc.)
W. H. Mouser & Company.
Lake Charm Fruit Company.
Ozona (Palm Harbor)
W. H. Mouser & Company.
American Fruit Growers Inc.
D. M. Courtney.
Chase & Company.
American Fruit Growers Inc.
Terra Ceia
E. C. McLean, Inc.
Terra Ceia Citrus Growers Assn.
Nevins Fruit Company.
Vero Beach
Nevins Fruit Company.
American Fruit Growers Inc.
L. Maxcy, Inc.
Waverly Citrus Growers Assn.
Waverly Growers Cooperative.
Weirsdale Packing Company (American
Fruit Growers Inc.)
W. Frostproof
W. Frostproof Packing & Canning Co.
(American Fruit Growers Inc.)
Winter Garden
R. D. Keene & Company.
Winter Haven
Belle Ridge Fruit Company (L. Maxcy).
Eloise Growers, Inc. (Chase & Company).
Winter Haven Growers, Inc. (American
Fruit Growers Inc.)
Winter Haven Imperial Fruit Company.
Winter Park
Winter Park Fruit Company (Winter Park
Land Company).

Citrus Canker Eradicated,

State Plant Board Reports
The State Plant Board in its biennial report
to the Governor and the Legislature declares
that citrus canker, which at one time threat-
ened to destroy Florida's citrus industry, has
been eradicated completely after 17 years'
work and the expenditure of $2,500,000.
Canker was introduced into Florida from
Japan in 1914 and spread so rapidly that it
soon threatened to wipe out all citrus groves
in the state. The following year, the State
Plant Board was created by legislative act and
a fight against the disease was started.
In asserting that the disease was complete-
ly eradicated, the Plant Board said no evidence
of menace to citrus had been found anywhere
in Florida for the past five years.
The report makes no reference to the Medi-

Packing Houses of Affiliated Shippers


Resolution of Respect

Official recognition of the work done for the
Clearing house by the late E. E. Truskett, of
Mt. Dora, former Committee of Fifty member,
and also former director of the Clearing House,
was taken by the Committee of Fifty at its
January meeting in the form of a resolution
expressing the regret of the committee mem-
bers at the passing of Mr. Truskett.
The resolution as passed by the committee
reads as follows
"WHEREAS, the Committee of Fifty of the
Florida Citrus Growers Clearing House Asso-
ciation has learned of the passing of E. E.
Truskett, of Mount Dora, and
"WHEREAS, his indefatigable and enthus-
iastic service for the citrus growers of this
state has been of such great value and such an
inspiration to those engaged in the industry,
"WHEREAS, his service in the organization
and development of the Clearing House has
been of such inestimable value, and
"WHEREAS, we shall miss his wise counsel
and friendly, cordial relationships,
Committee of Fifty of the Florida Citrus Grow-
ers Clearing House Association, in session in
Winter Haven, that we express our deep sor-
row and regret at his going and our sincere
sympathy to his family and loved ones, and
of this resolution be sent to his family and to
the Mt. Dora Topic and the Orlando Morning
"Winter Haven, Fla.
"Jan. 25, 1933."

terranean fruit fly infestation which caused
great alarm in Florida citrus circles several
years ago, but says during the past two years
the West Indian fruit fly was discovered at Key
West and the pink bollworm, a cotton pest,
found near Miami. Both are under control, the
report declares.
Other activities of the Board's forces, work-
ing under Plant Commissioner Wilmon Newell,
of Gainesville, included inspection and certifi-
cation of 1800 nurseries and inspection of
about 4000 boats and airplanes arriving in
Florida from foreign ports last year.

Jock met his friend Sandy on the street.
Jock: "Sandy, I wonder if you could oblige
me with a cigarette?"
Sandy: "But I thocht you said you'd stopped
smoking' !"
Jock: "Ay, weel, I've reached the first stage. '
I've stoppit buying!"

on the grove stops corrosion on metal-
roofs, piping equipment of all kinds,
spray wagons, etc. Most excellent for
tree surgery and pruning work and treat-
ment of gummosis.

Southeastern Distributor
Winter Haven, Fla.


Page 6


February 1, 1933


Representation on Plant

Board Asked by Growers
Members of the Committee of Fifty, at their
meeting in Winter Haven Jan. 25, officially re-
ceived the report from their sub-committee
which appeared a few weeks ago before the
State Plant Board in a further request that
California citrus be barred from this state.
Mr. Ben F. Haines, member of the Committee
of Fifty from Altamonte Springs, presented
the report of the sub-committee's meeting with
the Plant Board officials, briefly outlining the
more important aspects of that conference.
Three requests having a direct bearing on
the California citrus situation, Mr. Haines re-
ported, were made to the Plant Board, only one
of which appeared to meet with any semblance
of approval or agreement by the Plant Board
officials. The three requests were
That if California citrus must be admitted
into Florida that it be confined to that section
of the state known as North and Northwest
That immediate steps be taken to eradicate
the light infestations of brown rot in the two
or three localities where it is reported as hav-
ing been discovered;
That the period during which the Plant
SBoard has ruled that California may ship fruit
into Florida be shortened to not more than two
months. This last request, Plant Board officials
informed the committee, would be given con-
Following presentation of this report the
members of the Committee of Fifty discussed
at some length the desirability of having actual
grower representation in the personnel of the
State Plant Board. It finally was decided, after
careful consideration, to appeal for such rep-
resentation and the following resolution was
addressed to the Board of Directors of the
Clearing House
"That the Board of Directors of the Clearing
House be asked to communicate very promptly
with Governor Sholtz, asking that he bear in
mind, in making future appointments to the
Board of Control, the fact that it also func-
tions as the State Plant Board and that citrus
is the major agricultural industry of the state;
and asking that the citrus industry be ade-
quately represented by the appointment of two
or more men personally and actively engaged
in the growing of citrus fruit."

Florida "Goes on Air"

With Program on Citrus
Florida went on the air a few days ago, the
event being staged during the Florida Orange
Festival, at Winter Haven, Jan. 25. For one
hour that day, from 12:30 to 1:30 p. m., the
story of Florida citrus was broadcast over a
national hook-up of some fifty stations, and
quite an event it was, too!
As the Winter Haven Chief declared of the
broadcast, "It is worthy of note that this is the
first time in the history of Florida that such a
broadcast has been attempted, and, what is
more significant and epochal, it was the first
broadcast on the citrus industry in the history
of America. Not even has enterprising Califor-

nia ever been 'on the air' in a program of this
"The chief advantage of the broadcast is the
appeal which the basic industry of the state has
been able to make to the nation as a whole,
acquainting the American people with the size
and importance of citrus culture as it is carried
on in this state. The broadcast aimed .to be
national in scope and it achieved this purpose,
for while it publicized the orange festival, it
drew attention to the citrus industry of the
entire country, whether located in Florida or
California or Texas or Arizona. That the fes-
tival which it put on the air was held in Florida
was largely incidental. That it called the at-
tention of Americans to the extent of the in-
dustry and what it has to offer in contributing
to the diet and health of the public, was the
thing that mattered."
Those who participated in the program
were: Former Governor Doyle E. Carlton;
Commissioner of Agriculture Nathan Mayo,
who gave the principal address; R. B. Wool-
folk, director of the Clearing House; William
Edwards, president of the Florida Citrus Ex-
change; John F. May and J. B. Guthrie, presi-

dent and manager respectively of the Festival;
Dr. A. F. Camp, of the University of Florida;
Dr. F. C. Blanck, principal chemist in charge
of the Food Research Division, U. S. D. A., and
last, but not least, Miss Mary Lou Moore, of
Clearwater, "queen" of the Festival.

"It's got so these days," complained the
young man, "that you can hardly get married
unless you can show a girl two licenses."
"Two," exclaimed his friend.
"Yes-marriage and automobile.


Ames Lockseam Slip Joint Pipe
Universal Cast Iron Pipe


The Cameron & Barkley Co.


Mount Dora Citrus Growers Assn.
Mount Dora
Sunshine State Packing Co.

HESE two houses began shipping Brogdexed fruit a few weeks ago
and for the balance of the season every box of fruit they pack will
be protected against excessive decay and wilt by the control treatment
of Brogdex.
Officers and directors of the Mount Dora Association have been
watching and checking Brogdexed fruit from other houses for some
time and came to the conclusion that its use on their fruit would result
in better delivery, more attractive appearance, longer keeping time
and higher prices, advantages that would show the Association a sub-
stantial profit on the investment.
The Sunshine State Packing Co. is a new company under old heads.
The management will be in the hands of Clyde Hunter, formerly man-
ager of the Umatilla Citrus Growers' Association, and Earl Hunter,
formerly manager of the Winter Garden Citrus Growers' Association.
Associated with the Hunter brothers will be Mr. H. K. Skivington, for-
merly traveling representative of the Brogdex Co. of California.
The Hunters used Brogdex at Umatilla and Winter Garden and
know its advantages, while Mr. Skivington has seen the market prefer-
ence everywhere for Brogdexed fruit. It is natural that this house
would not be without Brogdex.
More money for the same fruit means Brogdex every time. From
November llth to January 27th, inclusive, the New York auction mar-
ket reports show Brogdexed grapefruit brought 68c a box and Brog-
dexed oranges 38c a box above the market average for non-Brogdexed
What is true of New York is likewise true in other markets. It
will pay you well to put your fruit through a Brogdex house-there is
one near you.

Florida Brogdex Distributors, Inc.
B. C. Skinner, President DUNEDIN, FLORIDA

February 1, 1933

Page 7


Cutting Out Useless Work and Expense

Is Easy Path to Satisfactory Returns

(Broadcast from WRUF. Gainesville)
The question of "Cost of Producing Citrus
in Relation to Profits" has been discussed from
many angles during the past two or three years.
Some contend that one can "get by" without
having high production costs, while others con-
tend that money has to be spent freely if a
grove is to continue producing large amounts
of high quality fruit. There is, no doubt, much
truth in both lines of argument.
Since gross profit is what we have left after
deducting production costs from receipts, it is
quite plain that there is a very close relation-
ship between production costs and gross profits.
By production costs we mean all cash and
non-cash costs for labor, power, equipment,
fertilizer, spray and dust materials, taxes and
other miscellaneous expense. We do not in-
clude depreciation of, nor interest on, the capi-
tal investment, though we recognize these
items as costs.
By receipts we mean the net amount the
grower received for his fruit on the trees, in-
cluding any refunds on packing or marketing
charges and the value of retain certificates.
We have not included appreciation of capital
investment as a receipt.
Thus, gross profit is what we have left to pay
the butcher, the baker, and the candlestick
maker. We should have enough to take care
of all necessary expenses. Any needless ex-
pense in production costs cuts just that much
off of gross profits.
A study of citrus production costs during the
past two years shows an extreme range. Dur-
ing the year ending September 30, 1931, on 36
groves with a bearing capacity equivalent to
groves less than twelve years of age, we find
these costs ranging from $30 to $120 per acre,
while the most usual cost was from $50 to $70
per acre.
During this same period, 45 groves with a
bearing capacity equivalent to groves twelve
to fifteen years of age, had a cost range of from
$20 to $-210 per acre. About one-third had
costs from $30 to $60 per acre and one-third
$70 to $100 per acre.
For the older groves--that is, those with a
bearing capacity equivalent to groves sixteen
years and over-we had thirty-seven records.
Here, the cost range was from $30 to $210 per
acre, while most of the groves had costs vary-
ing from $70 to $110 per acre.
Now to the question of how and where to
cut expenses. Do nothing to the grove without
having a good reason for doing it-that is, omit
all unnecessary work and unnecessary expense.
If you are not convinced what can be omitted,
discuss the matter with others, particularly
your County Agent, as he has an opportunity
to see what others in your community are do-
ing under conditions similar to yours, and
know what results they are getting. Do not
make changes just for the sake of changing-
have a reason.
The most important thing to do is fertilize
liberally with ammonia and potash as well as

with phosphoric acid where it is needed. Learn
the tree requirements and then take care of
them. The good part about it all is that this
can be done at very moderate cost and again I
say, consult your County Agent if you are not
sure that you know.
Spraying and dusting for disease and insect
control should not be overlooked. Save and
make money by performing these operations
only when they are needed, but do them prop-
erly if at all. Work half done, or improperly
done, is a waste of money in most cases.

When You Fertilize, Know

Why and What You're Doing
Head Department of Chemistry and Soils, Florida
Experiment Station
(Broadcast Over WRUF, Jan. 30)
The time has again come when the citrus
grower must decide how he will fertilize his
grove. This first application of fertilizer in the
year is a rather important one for at this time
the tree is putting out new growth and at the
same time producing flowers and setting fruit.
Unless the tree is well nourished it cannot and
will not perform in the desired manner.
At the present time many trees throughout
the citrus belt are in a poor condition, due to
the prolonged drought. Due to the unusual dry
weather in many cases much of the fall ferti-
lizer application, where one was made, is still
where it was applied and the trees have gotten
little benefit from it; especially is this true of
any organic compounds which were used at
that time. This fact should be taken into con-
sideration in planning for the spring applica-
In talking with a number of growers in re-
gard to spring fertilizers the point was stress-
ed that what was wanted was the cheapest pos-
sible fertilizer which would at the same time
keep the tree growing satisfactorily and pro-
duce a crop of fruit. If the trees have previ-
ously been fertilized adequately with a com-
plete fertilizer the grower can safely apply
only nitrogen at this next application, or if his
trees are late orange or grapefruit and are
carrying a considerable crop of fruit, nitrogen
and potash might give better results for the
fruit requires plenty of potash. If no fertilizer
has been applied during the past six or eight
months a complete fertilizer would probably
give best results. A fertilizer analyzing about
5 percent ammonia, 5 percent or 6 percent
phosphoric acid and 4 percent or 5 percent pot-
ash with most of the ammonia from inorganic
or quickly available sources should be used. As
a source of nitrogen we would suggest in gen-
eral the cheapest that is obtainable, taking into
consideration the price per unit of nitrogen and
not the per ton price. If the material contains
other plant food besides nitrogen its value
should be considered when figuring the cost of
the nitrogen. Availability must, of course, also
be considered. However, any water soluble
form of nitrogen can safely be considered as
100 percent available under our soil and cli-
matic conditions.

Where nitrogen and potash are used nitrate
of potash or a mixture of some other nitrogen
compounds with a potash salt can be used,
which ever can be secured at the lowest price.
In regard to the amount of fertilizer to use,
we believe that the tree spread, or the area
covered by the branches is a better guide than
the age of the trees. On this basis we believe
applying about five hundredths of a pound of
ammonia per foot of tree spread is sufficient.
Expressed differently it means using approxi-
mately one-fourth of a pound of nitrate of
soda or nitrate of lime, or one-fifth of a pound,
of sulfate of ammonia per foot of tree spread.
If other sources of nitrogen are used equiva-
lent amounts should be used. The above
amounts are given as examples rather than
with the idea that these compounds must be
used as the source of nitrogen. If mixed fer-
tilizer is used one pound per foot of spread
would be the proper amount.
Our attention has been called to some groves
where poor results were obtained when chemi-
cals were used. In general the poor results
could not be attributed directly to the chemi-
cals but rather to the method of their use. Un-
even distribution is the most frequent cause
of unsatisfactory results from the use of chem-
icals. In using any concentrated material
special care must be exercised to give an even
distribution over the entire root area. This
means not only from the tip of the branches
outward but also under the branches.
Due to a variety of causes we have found in
many groves at this time an entire absence of
feeding roots near the surface of the ground
out beyond the edge of the branches, while
underneath the tree we find a considerable
number of feeder roots. Go out and examine
your trees before you apply the fertilizer and
if you find this condition in your grove put the
heaviest amount of fertilizer underneath the
branches where most of your feeder roots are.
Poor results from some fertilizer applications
can be attributed to the fact that the fertilizer
was applied outside of the feeder root zone.

When you visit-


You Are Invited to Live at


The City's Largest All-Year Hotel,
Centrally Located
Single . . . . .... $2 to $4
Double . . . . ... $3 to $6
L. B. SKINNER, Owner
C. J. JACKSON, Manager

Page 8

February 1, 1933

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