Title: Florida clearing house news ..
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Permanent Link: http://ufdc.ufl.edu/UF00086639/00104
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: January 15, 1933
Frequency: semimonthly (irregular)
 Subjects
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00104
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text
U.S. T) Dpt. of Ar
Library-Period. Di
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.V a*

; FLORID I D




HEARING H U


Representing more than 10,000
Growers o'f Oranges and Grapefruit
Headquarters: WINTER HAVEN, FLORIDA


NEWS


Official hLt i ication of the
FL'ORIDA CITRUS GROWERS
CLEARING HOUSE ASSOCIATION
.LLtf-


$2.00 a Year Published Semi-monthly by theFlorida Cit- Entered as secend-cla te Asl st Volume V
10 Cents a Copy rus Growers Clearing House Association, JANUARY 15 1933 1928, a p tlppc'at Winter Haven, Nub 8
D eWitt Taylor Bldg., Winter Haven, Fla. Florida, hMer the Act of March 8, 1879. umber


"Flu" Sufferers Told to Use Citrus Fruit

Florida Advertising Hastily Changed to Attract
Attention of Those Seeking Preventive for Colds


Old "Doc Citrus," straight from the sunny
groves of Florida, has just been called into
emergency service to help combat influenza,
now reaching epidemic proportions in many
sections of the north. Which is just another
way of saying that the common winter ailments
in the areas above the Mason-Dixon line are
again giving Florida citrus growers an oppor-
tunity to be of help and, which is quite an im-
portant factor, to be paid for so doing.
Alert to the possibility of increased demand
for citrus, because of its value as a preventive
for flu and colds, the advertising agencies
handling the Florida citrus advertising cam-
paign have already released special advertise-
ments pointing out the value of citrus to keer
one free from colds or flu. Both newspaper ad-
Vertising and announcements over the radio


"Are Y' Listenin'" to

Florida's Broadcasts?
Radio Station WLW, Cincinnati, broad-
casts a Florida citrus fruit announcement
every.night, except Sunday (as was an-
nounced in the January 1st issue of the
SNews). This is part of the industry ad-
vertising program now in progress. For
the benefit of those who may have over-
Slooked that announcement, the tentative
hours for the broadcast are reprinted
herewith, the times being Eastern Stand-
ard. The hours may vary somewhat from
the following schedule, but during the
week one or two of them at least will be
heard "on the dot."
Monday. . . . ... 8:30 p.m.
Tuesday . . ... 10:00 p.m.
Wednesday . . ... 8:15 p.m.
Thursday. . . .. 8:00 p.m.
Friday . . . ... 9:30 p.m.
Saturday . . ... 8:15 p.m.

stations have been changed so as to present the
ne*-appeal to potential consumers of Florida
citrus. To those interested in the business of
advertising the quick change in plans well il-
lustrates the value of newspaper and radio in
advertising products that are subject to rapid
changes in marketing conditions.
SUnsolicited, and of course free, advertising
for citrus has been given by numerous newspa-
pers and magazines which have been carrying
column after column of subject matter devoted


to the use of citrus for warding off colds or
influenza. One newspaper, the Buffalo Times,
of Buffalo, New York, went so far as to print
large photographs, at the top of its front page,
of four girls, one of whom was shown drinking


DOCTORS RECOMMEND IT


HERE'S a grand new appetizer for
breakfast, luncheon, dinner-here's a
pleasant new way to keep free from
colds and the threat of influenza.
It's the 50-50 cocktail-composed
half of zestful Florida grapefruit
juice-half of delicious Florida
orange juice. Your doctor will tell
you that there's nothing bettertokeep
your system in an alkaline condition-


and that's the only "system" cold
and influenza germs can't beat.
To escape colds, just drink a 50-50
three times a day. You'll find it more
economical to make it with tree-rip-
ened Florida oranges and grapefruit
-they give so much more juice.
Richer, better-flavored juice, too. You
can always identify genuine Florida
citrus fruit by its thin, smooth skin.


a glass of citrus juice! Such advertising can-
not help but stimulate demand for citrus, it is
felt, and with continued repetition Florida's
citrus is eventually certain to achieve a stable
position in the daily menu of America.


TAST, TANGY
TANGEBRINES
Florida tangerines areuldd.
glove" oranges. The p
comes off as easlyl One
twist of the thumb-and
the Florida tangerine re-
leases its distinctive cover.
The rich, red segments
ome apart like the petals
o a rose. Eat them for fla-
vor, for fun and for food-
valuet Children love them.
So will you!


^ ] FLORIDA ORANGES GRAPEFRUIT TANGERINES


A MESSAGE TO "FLU" VICTIMS





FLORIDA CLEARING .HOUSE NEWS


Committee of 1
(Articles under this heading are prepared and published in the News by the
Educational Committee of the Committee of Fifty. Through this department
members of the Committee of Fifty hope to maintain closer relations with the

California Forced to
Clearing House
(From Redlands (Calif.) Daily Facts)
"Denial of credit to any unit of the citrus industry which
may refuse to cooperate in the setting up of machinery for
more orderly marketing of fruit and in the elimination of
undesirable grades, is demanded of the two banking insti-
tutions serving the Redlands district, in a petition address-
ed to them today by a strong group of growers.
"Convinced that efforts so far have been more or less
futile in the effort to bring cooperative and independent
citrus organizations into a common program of orderly
marketing, the new plan was launched today. Growers
throughout the district are being asked to sign the petition
addressed to the Security-First National Bank of Los An-
geles and to the Bank of America Trust and Savings Asso-
ciation.
'Although the Associated Citrus Growers and other
groups are doing a good work, their program cannot be
expected to do a great deal for the present navel crop.
Unless something is done immediately, we will ride on to
ruin,' said Richard Cook, among the first to sign and in-
dorse the petition.
'From what we can learn, every marketing organiza-
tion is quite agreeable to a program of prorate and elimi-
nation, but, for some reason nobody seems to understand,
they have failed so far to get together. I believe that credit
will be the means of doing it. This is not any one market-
ing organization plan. The last thing we desire is the ad-
vancing of one selling group over another. We urge their
working together on a common plan for the saving of the
industry. Growers are signing the petition and still hold-
ing their loyalty to Exchange, M. O. D., Gold Banner, Gold
Buckle-or whatever their affiliation may be.'
"The petition follows:
'The undersigned citrus growers of the Redlands-
Highland district respectfully request that all banking
interests located in the California citrus areas take definite
steps to confer with the responsible heads of all the mar-
keting organizations for the purpose of setting up the
necessary machinery for the more orderly marketing of
our citrus fruit and the elimination of the unprofitable
grades.
'The citrus growers themselves have endeavored dur-
ing the past several months to bring about some improve-
ment. Our committees have given both of their time and
effort, but without result.
'The present situation is critical, and drastic action is
necessary. The banks have extended all reasonable aid,
but at present prices, the inevitable end is in sight. The
interests of the banks are increasing daily. Differences of
opinion as to handling the crop must be reconciled, and for
the benefit of the industry at large, selfish interests, if any,
must be submerged in the interests of all.'
'It is respectfully suggested that any unit of the citrus
industry that refuses to cooperate shall be denied further
credit. The interests of those ready and willing to cooper-
ate, if the cooperative system is to live, must be fully
protected.
'We urgently desire prompt action.' "


Fifty Department
thousands of other grower-members of the Clearing House and to report their
efforts and activities to them. The Clearing House Directors and Manage-
ment accept no responsibility for what appears in this department)

Yes, Florida Leads
The Way
On this page is a news item from "The Daily Facts," a
newspaper published in Redlands, California. It is most
interesting to note that the citrus growers of California
have problems very similar to those that confront the cit-
rus growers of Florida, and that in their efforts to solve
those problems they are rapidly reaching the same con-
clusions, and endeavoring to put into effect a cooperation
of all marketing interests, both independent and coopera-
tive, similar to that attempted in the Clearing House move-
ment in Florida.
In doing this they are only following a trend being ex-
hibited in most of the major agricultural groups of the
country. While it must be admitted that cooperative mar-
keting, honestly managed, efficiently directed, and uni-
versally supported, would be the best means of most suc-
cessfully marketing agricultural products, we are con-
fronted with the fact that years of strenuous effort along
this line have proven the absolute impossibility of uniting
all growers in one marketing organization. So, therefore,
agricultural leaders everywhere, recognizing this truth,
are rapidly turning toward the Clearing House idea, as
developed by the Florida citrus industry. They see in this
plan the best and, under present conditions, the only pos-
sible and practical method of cooperative action for the
accomplishment of those things which are of mutual bene-
fit to those engaged in the production and marketing of
any particular agricultural commodity.
It is very refreshing to the Committee of Fifty to have
almost daily evidence that the Clearing House plan, de-
veloped five years ago, is so good and so progressive that
other agricultural groups throughout the nation are grad-
ually adopting it as a means whereby they may effectively
cooperate. Clearing houses do not advance the interests
of one selling group over another, or further the welfare
of any one marketing organization at the expense of others,
but provide the means through which all growers and mar-
keting organizations may cooperate to mutual benefit and,&
to the furtherance of the best interests of the industry in
which they are engaged.
The unfortunate part of it is that while growers in other
sections of the country, including the citrus growers in
California, are beginning to recognize the need of Clear- .
ing House methods, many of the citrus growers and mar-
keting agencies of our own state, both independent and co-
operative, have failed to take full advantage of the Florida
Citrus Clearing House as a definite avenue toward a more
orderly distribution of Florida citrus and a wider extension
of the citrus market.
Recently an enthusiastic grower wrote saying that he
wished he could coin words that would burn with fire, that
would writhe and coil and hiss like snakes, that would
strike as though equipped with fangs of poison, in order
that he might arrest the attention of every citrus grower
and convince him of the absolute need of cooperation.
We are not anxious to develop words or sentences of
such virulence, but we do wish that words could be used
and phrases coined that would forcefully convey to the
mind of every citrus grower in the State of Florida, the im-
perative need of united action, through which the citrus
industry in Florida might so easily attain, and hold, its
right and proper place as the most prosperous of all agri- .
cultural pursuits.


Page 2


January 15, 1933





January 15, 1933 FLORIDA CLEARING HOUSE NEWS

Shippers Supporting Clearing House

Merit Support of Florida Growers
Support of the Clearing House this season every grower in Florida who is in a position to
illustrates clearly the necessity for state-wide do business with Clearing Houise operators.
grower patronage of the marketing agencies Elsewhere in this issue of the News appears.a
cooperating with the Clearing House. When it list of packing houses operated or controlled
was decided early in the fall, following an in- by Clearing House shippers, and growers de-
tensive drive to enlist grower backing for a siring to join the Clearing House or to renew
Florida citrus advertising program, lack of their support of it should apply at the packing
grower support in some quarters immediately house in their vicinity, as shown in the list re-
was manifested. Several marketing agencies ferred to. The shippers now affiliated with the
which had been affiliated with the Clearing Clearing House are as follows:
House were compelled to resign from the or- Adams Packing Company, Inc., Auburn-
ganization because of the refusal of their re-
spective grower clients to permit an advertis-
ing assessment to be deducted from their fruit


returns.


ALL ON UNIFORM BASIS
These marketing agencies were desirous of
remaining in the Clearing House on the same
basis as last year, namely, being responsible
only for the payment of the one cent assess-
ment for operating purposes. Clearing House
officials, however, felt that such an arrange-
ment would not be satisfactory and decided
that all who were affiliated with the Clearing
SHouse would have to be signed upon a uniform
basis. This in effect meant that every shipper
member would be responsible for the collection
o and payment to the Clearing House for both
the operating assessment of one cent, and the
advertising assessment of two cents on oranges
and grapefruit and five cents on tangerines.
Among the shippers who had advised the
SClearing House that their growers declined to
pay the advertising assessment were William
G. Roe, of Winter Haven; Chandler-Davis Com-
pany, of Lakeland; Alexander & Baird, of
Beresford; David Bilgore & Co., Clearwater,
and R. W. Burch & Company, of Plant City.
The resignation of these agencies, which was
made necessary by the organization's decision
to place everybody upon a uniform basis, was
accepted by the Clearing House with consider-
able reluctance. The four shippers mentioned
have always been willing cooperators and loyal
, friends, and their absence from the Clearing
House ranks, it was felt, would be in the nature
of a hardship for them as well as for the Clear-
ing House. It is obvious that loss of the reve-
nue from these agencies will curtail to an ap-
preciable extent the services which the Clear-
Sing House can perform for the industry, and
. reduce the income available for the advertising
program which is sponsored jointly by the
SClearing House, the Exchange, and a few other
marketing agencies.
WILLING TO CONTRIBUTE
At the time this issue of the News went to
press some of the shippers, who had been com-
Spelled to resign from the Clearing House be-
cause of the advertising assessment, were con-
sidering payment to the Clearing House of the
Sone cent operating levy merely as a contribu-
tion to the work the Clearing House is doing.
f No direct service would be performed by the
Clearing House for them, and it goes without
saying that such action would show an exceed-
ingly broadminded industry attitude.
Most certainly the shippers remaining with
'! the Clearing House and who are continuing its
wholehearted support, merit the patronage of


Page 3


dale; American Fruit Growers Inc., Orlando;
Babson Park Citrus Growers Assn., Babson
Park; Sam A. Banks, Inc., Frostproof; Blanton
Citrus Growers, Inc., Blanton; D. H. Browder
Son & Company, Arcadia; Chase Citrus Sub-
Exchange, Sanford; D. M. Courtney, Palmetto;
L. E. Ellis, Lakeland; Chester C. Fosgate Com-
pany, Orlando; A. S. Herlong & Company,
Leesburg; Holly Hill Fruit Products, Inc., Da-
venport; J. W. Keen & Son, Frostproof; R. D.
Keene & Company, Eustis; Lake Charm Fruit
Company, Oviedo; Lee County Packing Com-
pany, Ft. Myers; Mammoth Grove, Inc., Lake
Wales; G. Maxcy, Sebring; L. Maxcy, Inc.,
Frostproof; E. C. McLean, Palmetto; W. H.
(Continued on Page Six)


SPECIAL SALE


Citrus Nursery Trees

Our Entire Stock of High Grade Trees
Offered at
Sensational Price Reductions

ORANGE AND GRAPEFRUIT TREES-Standard varieties
on rough lemon and sour orange stocks, one-year buds
on four-year roots-
As low as 20c each

GRAPEFRUIT TREES-Early, late and Pinks, vigorous,
husky two and three-year buds on five and six-year
roots, fine for either resets or new plantings, calipering
one inch and up-
On rough lemon 35c each

On sour orange 25c each

TEMPLE ORANGE TREES-On sour orange and Cleopatra
Mandarin stocks, the finest Temples we have ever
grown-
at new low price of 75c each

TAHITI LIME, LEMON, KUMQUAT and TANGELO
TREES at special reduced prices.
The above prices apply only on orders covering a total of 100
trees. On smaller orders, please add 10c per tree.

All trees included in this sale are of our own growing. They are
healthy, vigorous stock of the usual fine Glen Saint Mary quality,
and are not to be confused with shoddy, old and poorly grown stock
sometimes offered elsewhere at so-called bargain prices.

Write for folder showing in detail the prices, varieties,
conditions of sale, etc.

Glen Saint Mary Nurseries Company
Winter Haven, Florida





Page 4 FLI

FLORIDA

CLEARING HOUSE

NEWS

CLEARING HOUSE PURPOSES
Co-ordinating members' activities for orderly control
of distribution.
Controlling supplies at key markets.
Disseminating marketing information.
Standardizing grade and pack through impartial in-
spection service.
Increasing consumer demand by advertising and pub-
licity.
Securing best freight rates and transportation
services.
Developing mutual interests of, and better under-
standing among growers and shippers.
Maintaining representation of industry in all matters
of common welfare.

DIRECTORS
E. C. AURIN Ft. Ogden
J. C. CHASE .Winter Park
JOHN D. CLARK Waverly
L P. KIRKLAND Auburndale
J. H. LETTON Valrico
JAMES C. MORTON Auburndale
M. 0. OVERSTREET Orlando
E. W. VICKERS Sebastian
GEORGE F. WESTBROOK. Clermont
E. H. WILLIAMS Crescent City
R. B. WOOLFOLK Orlando
OFFICERS
E. C. AURIN President
JAMES C MORTON Vice-President
M. O. OVERSTREET Treasurer
L. P. KIRKLAND Secretary
A. M. PRATT Manager

At the End of

Their Rope
California orange growers, desper-
ate as returns on their fruit continue to
show red ink, are setting up a hue and
cry to their respective marketing agen-
cies to "get together and prorate our
shipments!" They have even gone so
far as to call upon banks to withhold
credit from those who refuse to cooper-
ate with the industry, and in the very
atmosphere hangs a cloud that resem-
bles an actual industry revolution.
A few days ago, spurred by the many
discouraging aspects of the dismal sit-
uation, a small group of growers (ap-
parently belonging to the California
exchange) dug down in their jeans and
paid for a lengthy advertisement in the
Redlands Daily Facts, a newspaper
published in one of the important cit-
rus centers, part of which is quoted as
follows:

"The truth, the whole truth, and
nothing but the truth is-we citrus
growers of California are at the end of
our rope; the banks know it; and we
face disaster similar to that which has
overtaken all producers of all sorts and
kinds of products everywhere.
"Bankers, we believe, are willing to
do business with business men on a bus-
iness basis, and that means on a basis
that absolutely guarantees one hun-
dred percent control of shipments by
one agency, a prorate agreement that
can be enforced, and a voluntary agree-
ment on the part of each and every
grower to support an elimination pro-
gram that will keep our virtually
worthless low grades from competing


ORIDA CLEARING HOUSE NEWS

with citrus fruit that can honestly and
profitably be sold as a worth while food
product for table or juice purposes.
"Several packing and marketing
units of considerable consequence, to-
gether with a flock of fly-by-nighters,
(here today and gone tomorrow) are
the real stumbling blocks in the way of
control and profits, but they can only
remain so as long as the growers are
willing. If the growers supporting these
organizations really want to put Cali-
fornia on a par with other disorganized
states we will possibly have to battle it
out this season to a finish.
"We believe that unless a satisfac-
tory organization is effected in a few
weeks the Exchange should discon-
tinue its advertising campaign and save
their members the additional expense
of $1,500,000. The rank and file must
settle this whole issue very soon or
1932-33 will go down as the most dis-
astrous season in the history of Califor-
nia's citrus industry.
"Southern California values, city
and county, rest on a prosperous citrus
business. General disaster should not
be permitted to satisfy the whims and
humors of heads of units that have real
or fancied wrongs or rights to haggle
about. The banks and the growers can
end all this nonsense. That the banks
must intervene by restricting credit to
safe, sane, controlled units is inevitable
-this protection the bankers owe to
their depositors.
"The grower members of the various
units must get in the saddle immediate-
ly if they hope to get under the 1932-33
wire in the van of the race-the only
alternative is to wind up under a poor
rider out of the money.
"This is not a case of crying 'Wolf.'
The wolves are already at the door in
the form of $2 delivered prices with
lower levels to be expected, as any tem-
porary upward tendency will result in
uncontrolled shipments that the Ex-
change will be forced to match to the
extent of its prorate of total holdings.
"We are not spokesmen for any or-
ganization; we are merely growers like
Tom, Dick, and Harry, and the re-
mainder of the bunch. We have had a
long and varied experience, and have
passed on our conclusions for the bene-
fit that may accrue to us if they influ-
ence others who may not have shared
all the gains, losses, and experiences of
thirty odd years.
"We are with and for the Exchange
NOW because it is ready to serve and
is the natural magnet for smaller units
and for unattached growers.
"This ad has been hastily written
with the best of intentions, and we hope
it will not give offense to any as none
is intended. The whole issue is: are we
all to go broke separately or get by this
season unitedly?
"This ad paid for by a small group of
growers."


January 15, 1933

Fertilizer Companies

Form Research Bureau
Leading fertilizer companies of Florida have
recently formed a fertilizer research organiza-
tion to be known as the Florida Agricultural ,.
Research Institute. The purpose of the insti-
tute is to carry on scientific research of the
best methods of fertilization and of supplying
Florida citrus growers with accurate informa-
tion as to their needs.
According to officials of the organization the
institute will cooperate with the National Fer-
tilizer Association as well as with state and
federal agencies. C. T. Melvin, president of
the institute, declares that the sponsors of the
institute consider the step as, "the most for-
ward effort yet undertaken."
"During the last few years," he said, "many y
new materials have come upon the market.
Various theories for fertilization and cultiva-
tion likewise have been presented to the pub-
lic. The result has been a considerable confu-
sion.
"The purpose of the institute is to place in
the hands of the grower, by publication or by'
public meetings, dependable advice and infor-
mation of a scientific nature but presented in
a practical manner. Only well-tried recommen-
dations will be presented and the individual
ideas of no one person will predominate."
Officers of the association have been select-
ed as follows: C. T. Melvin, Tampa, president;
Bayless Haynes, Jacksonville, vice-president;
W. C. Johnson, Pierce, secretary; John Burke,
Jacksonville, treasurer. Directors in addition
to the officers are: W. L. Waring, Jr., Tampa;
Fred Coffee, and Ray B. Trueman, both of-
Jacksonville. The membership list also in-
cludes E. H. Folk, Tampa; John B. Dye, Mul-
berry; Walter Klee, Jacksonville, and Walter
Cooper, Atlanta.
Organizations already affiliated are:
American Agricultural Chemical Company,
Pierce; Armour Fertilizer Works, Jacksonville;
Gulf Fertilizer Company, Tampa; Interna-
tional Agricultural Chemical Corporation, Mul-
berry; Lyons Fertilizer Company, Tampa; Ni--;
trate Agencies Company, Jacksonville; Swift 1
& Company Fertilizer Works, Atlanta; True--r'
man Fertilizer Company, Jacksonville; Vir-
ginia-Carolina Chemical Company, Jackson- '
ville; West Coast Fertilizer Company, Tampa,
and Wilson & Toomer Fertilizer Company,
Jacksonville.



E. E. TRUSKETT-W. M. IGOU
E. E. Truskett, of Mt. Dora, and the
Honorable W. M. Igou, of Eustis, both
prominent in Florida's citrus industry
and Clearing House circles, passed away
during the holiday fortnight, the former
on December 24th and the latter on Jan-
uary 9th. Both men had served on the
Clearing House Board of Directors, Sen-
ator Igou having been a director during
the first season 1928 and 1929) as well .
as having been one of the incorporators
of the Clearing House. Mr. Truskett suc-
ceeded Senator Igou as Clearing House
Director from District Three and served
on the Board during the following three
seasons.
*




January 15, 1933 FLI

Lime-Sulphur Will Check

Six-Spotted Citrus Mite
The six-spotted mite which is giving consid-
erable trouble over the citrus belt due to un-
Susual warm weather is best checked by spray-
ing with lime-sulphur, explains J. R. Watson,
entomologist with the Florida Experiment Sta-
tion.
This mite attacks the under side of the
leaves where it spins thin, tent-like webs under
which it lives. As a result of its sucking, the
leaves turn yellow in spots under the webs.
These spots increase in size and finally the
whole leaf curls and falls. If many of the
leaves are lost the fruit also falls, causing a
severe financial loss.
Mr. Watson suggested that the lime-sulphur
spray be 1 to 40; that is one gallon of lime-
sulphur to 40 gallons of water. The lime-sul-
phur may be made at home by boiling lime and
sulphur together or it may be bought ready
prepared. The commercial product is usually
more satisfactory since the home-made mix-
ture is likely to vary in strength.
A good lime-sulphur spray will also get any
rust-mites or purple scale that are in the grove.
Detailed suggestions for making lime-sulphur
at home and further facts about the control of
the six-spotted mites as well as other citrus in-
sects are contained in a bulletin about citrus
Insects, Number 67, of which Mr. Watson is
the co-author. A free copy can be obtained
from the Florida Agricultural Extension Serv-
ice, Gainesville.


County Agents Aid Growers

in Production of Citrus
With hundreds of demonstrations, grove in-
spections, and citrus meetings, the thirteen
county agents in the main citrus producing
counties of the state were unusually busy last
year, according to facts from their reports
compiled by E. F. DeBusk, citriculturist with
the Florida Agricultural Extension Service.
The agents conducted cover crop demonstra-
tions in 139 groves covering 5,200 acres. They
had mulching demonstrations that covered an
additional 5,000 acres. More than a hundred
demonstrations were given in showing how to


eke Imprve



TruckDeciduous-
& Citrus Heater
It Kills Frost at little Cost
MILLIONS
cAre in Use....
Write for
Descriptive Matter
RIVERSIDE SHEET METALWORKS. INC.
RIVERSIDE. CALIFORNIA
D. V. WEBB, Sales Agent
61 W. Jefferson St., Orlando, Florida
Stock of Heaters Now on Hand at Orlando


DRIDA CLEARING HOUSE NEWS
reduce wasteful and injurious cultivation with
a consequent big saving in production costs.
The agents gave expert assistance in the in-
stallation of 46 irrigation systems covering
3,000 acres, and 57 other growers were assist-
ed in making plans for improving their irriga-
tion plants.
Since fertilizers account for more than half
of the grove expenses, the agents have been
giving much attention to economical, yet safe,
fertilizing practices. During the year they car-
ried out more than 100 demonstrations show-
ing how that with plenty of organic matter
from cover crops the cheaper forms of plant
food may be used. Much attention has also
been given to demonstrating better methods of
controlling melanose, scab, blue mold, rust
mites, scale, whitefly, and other troubles.


Page 5
$450,000 FOR PRUNES
The organized prune growers of California
are going after somebody's share of the con-
sumer's dollar! Announcement has just been
made that the prune growers will spend $450,-
000 this year to popularize the "pride of the
boarding house."

Ex-Governor Harry F. Byrd of Virginia,
brother of the noted Arctic explorer, is being
mentioned by the political oracles as the prob-
able Secretary of Agriculture in the Roosevelt
cabinet, according to the New York Packer.
Byrd's friends declare there is not a man in
the country better able to fill this post than
he and they point out that Byrd is actually
a farmer and understands the farmer's view-
point.


COMPARE


NACO Fertilized Groves


with OTHERS


We quote from a letter
". I showed Mr. Brown some of my groves and I
think he will never forget what he saw since he
examined grove after grove in the pink of condition
with no splitting and with wonderful tree condition.
On adjoining properties were other groves showing
from 25% to 75% of the fruit on the ground. If you
want to get sold on NACO all over again, come down
and see for yourself . . . . .

The groves were Valencias which caused many grow-
ers grave concern during November and early December
by their tendency to split and drop . except where
NACO Brand Fertilizers had been used.
Here in hard, sober, practical test is proof of the bene-
fits to be gained by using plant foods correctly balanced
and containing the right amount of organic nitrogen from
Nature's Finest Fertilizer (Guano) as you get it in NACO
Brands . and the NACONITE (formerly called Peru-
vianite) Formula (15 different analyses).
Use NACO Brand Fertilizers. Proper application of
recommended NACO formulas has produced profits year
after year through improved condition of the trees, the
quality of the fruit, and the size of the crop.


NITRATE AGENCIES COMPANY
1401 1407 L Y N C H B U I L D ING
JACKSONVILLE FLORIDA







January 15, 1933


For the convenience of our present and pros-
pective grower-members we are listing below,
alphabetically by cities, packing houses of all
shippers affiliated with and contributing their
support to the Clearing House:
Alturas
Alturas Packing Co. (American Fruit
Growers Inc.)
Alva
Caloosahatchie Valley Growers, Inc.
(American Fruit Growers Inc.)
ican Fruit Growers Inc.)
Arcadia
American Fruit Growers Inc.
D. H. Browder Son & Company.
Welles Fruit & Live Stock Company.
Auburndale
Adams Packing Company, Inc.
Avon Park
Avon Park Growers Inc. (American Fruit
Growers Inc.)
G. Maxcy.
L. Maxcy, Inc.
Babson Park
Babson Park Citrus Growers Assn.
:Blanton
Blanton Citrus Growers, Inc.
Citra
Citra Packing Company (American Fruit
Growers Inc.)
Clermont
Richardson Fruit Corporation
Cocoa
American Fruit Growers Inc.
Nevins Fruit Company.
Crescent City
American Fruit Growers Inc.
Chase & Company
W. H. Mouser & Company.
Davenport
Holly Hill Fruit Products, Inc.
DeLand
Volusia Growers Inc. (American Fruit
Growers Inc.)
Eustis
R. D. Keene & Company.
Fellsmere
Fellsmere Growers, Inc. (American Fruit
Growers Inc.)
Forest City
Chester C. Fosgate Company.
Frostproof
Sam A. Banks, Inc.
Highlands Packing Company (J. W. Keen
& Son).
L. Maxcy, Inc.
Producers Citrus Corporation (L. Maxcy,
Inc.)
Ft. Meade
R. D. Keene & Company.
Ft. Myers
Lee County Packing Company.
Ft. Pierce
American Fruit Growers Inc.
Goulds
Gould Growers Inc. (American Fruit
Growers Inc.)
Haines City
American Fruit Growers Inc.
Island Grove
L. Maxcy, Inc.
Isleworth (Windermere)
Chase Investment Company.
Lake Jem
Lake Apopka Fruit Growers, Inc. (Ameri-
can Fruit Growers Inc.)
Lakeland
L. E. Ellis
Lakeland Growers, Inc. (American Fruit
Growers Inc.)
W. H. Mouser & Co. (house at Sparlin)
Lakemont
G. Maxcy.
Lake Placid
Lake Placid Citrus Growers Assn. (Chase
& Company).
Lake Wales
Tower City Packing Company (J. W.
Keen & Son).
Mammoth Grove, Inc.
Largo (Walsingham)
American Fruit Growers Inc.


Leesburg
A. S. Herlong & Company.
Maitland
American Fruit Growers Inc.
Mascotte
American Fruit Growers Inc.
Mims
Brevard Packing Company (American
Fruit Growers Inc.)
New Smyrna
New Smyrna Packing Company (American
Fruit Growers Inc.)
Nocatee
Nocatee Packing Company (American
Fruit Growers Inc.)
Chase Investment Company.
Ocoee
American Fruit Growers Inc.
Richardson Fruit Corporation.
Odessa
Odessa Lake Region Growers Inc. (Ameri-
can Fruit Growers Inc.)
Orlando
W. H. Mouser & Company.
Oviedo
Lake Charm Fruit Company.
Ozona (Palm Harbor)
W. H. Mouser & Company.
Palmetto
American Fruit Growers Inc.
D. M. Courtney.
Sanford
Chase & Company.
Summerfield
American Fruit Growers Inc.
Terra Ceia
E. C. McLean, Inc.
Terra Ceia Citrus Growers Assn.
Titusville
Nevins Fruit Company.
Vero Beach
Nevins Fruit Company.
Wabasso
American Fruit Growers Inc.
Wauchula
L. Maxcy, Inc.
Waverly
Waverly Citrus Growers Assn.
Waverly Growers Cooperative.
Weirsdale
Weirsdale Packing Company (American
Fruit Growers Inc.)
W. Frostproof
W. Frostproof Packing & Canning Co.
(American Fruit Growers Inc.)
Winter Garden
R. D. Keene & Company.
Winter Haven
Belle Ridge Fruit Company (L. Maxcy).
Eloise Growers, Inc. (Chase & Company).
Winter Haven Growers, Inc. (American
Fruit Growers Inc.)
Winter Haven Imperial Fruit Company.
Winter Park
Winter Park Fruit Company (Winter Park
Land Company).


Clearing House Shippers

Merit Support of Growers
(Continued from Page Three)
Mouser & Company, Orlando; Nevins Fruit
Company, Titusville; Richardson Fruit Corpor-
ation, Orlando; Terra Ceia Citrus Growers
Assn., Terra Ceia; Waverly Citrus Growers
Assn., Waverly; Waverly Growers Coopera-
tive, Waverly; Welles Fruit & Live Stock Co.,
Arcadia; Winter Haven Imperial Fruit Co.,
Winter Haven; Winter Park Land Company,
Winter Park.

It is my opinion that the wasters in advertis-
ing are the under-spenders-those who spend
almost enough and so fail to accomplish their
objective as a result.-Robert W. Woodruff,
President, The Coca-Cola Company.


Weekly Citrus Summary

(By A. M. Pratt, Manager, Florida Citrus Growers
Clearing House Association)
(Week Ending January 14, 1933)

WEEKLY CARLOT INDEX ANALYSIS
Week Week Week
Ending Ending Ending
Jan.14,'33 Jan.7,'33 Jan. 14,'32


Fla. Org's Shpd.....
Total ...
Fla. Gft. Shpd.........
Total...............
Fla. Tang. Shpd.......
Total..............
Fla. Mixed Shpd....
Total -.............
Texas Gft. Shpd. ...
Total ...................
Cal. Org's Shpd......


891
7099
437
4689
169
1539
342
3553
215
1954
1213


Fla. Org's Auc......... 408
Average.................. $2.95
Fla. Gft. Auc.......... 201
Average....-... $2.30
Fla. Tang. Auc. ..... 158
Average.----............. $2.25
Texas Gft. Auc....... 27
Average.--...... ... $2.70
Cal. Org's Auc......... 177
Average.....-............ $3.05


622
6208
300
4252
239
1370
286
3211
173
1739
585


379
$2.75
195
$2.05
163
$2.60
9
$2.65
190
$2.65


685
7869
584
7318
174
1786
366
4601
283
2288
890


584
$2.75
318
$2.10
186
$2.30
26
$2.57
347
$2.45


FIRST FIVE DAYS' SHIPMENTS & SALES
(Commencing Sunday)
ORANGES No. 1 ORANGES No. 2
Week Ending Shpd Sold Avg. Shpd Sold Avg.
Jan. 7...... 75 4 $2.21 66 13 $1.67
Jan. 14
(5 days).... 69 10 $2.12 107 40 $1.67
Jan. 14


last year..145 17 $2.39 87 14 $1.93
GRFT. No. 1 GFT. No. 2
Week Ending Shpd Sold Avg. Shpd Sold Avg.
Jan. 7.. .. 19 6 $1.66 38 9 $1.24
Jan. 14
(5 days).... 28 9 $1.86 38 16 $1.36
Jan. 14
last year__104 21 $1.50 74 18 $1.32

COMPARATIVE SHIPMENTS
Florida Oranges
Week Last 1930- 1929- 1928- 1927-
Ending Year 31 30 29 28
Jan. 7........1025 750 898 1133 1054
Jan. 14........ 685 824 776 1134 378
Jan. 21 ...... 638 984 800 1119 510
California Oranges
Week Last
Ending Year 1930 1929 1928 1927
Jan. 7........ 977 556 635 1657 990
Jan. 14........ 890 911 314 1080 710
Jan. 21........ 772 1434 547 1089 799
Florida Grapefruit
Week Last 1930- 1929- 1928- 1927-
Ending Year 31' 30 29 28
Jan. 7........ 579 624 522 588 446
Jan. 14 ....... 584 607 462 655 249
Jan. 21....... 639 783 497 662 456
Florida Mixed
Week Last 1930- 1929- 1928- 1927-
Ending Year 31 30 29 28
Jan. 7........ 454. 543 502 399 297
Jan. 14........ 366 564 414 397 152
Jan. 21 .... 354 641 408 395 192
Florida Tangerines
Week Ending Last Year 1930-31 1929-30
Jan. 7.............. 225 237 67
Jan. 14.............. 174 170 47
Jan. 21 ............ 211 75 36
Texas Grapefruit
Week Ending Last Year 1930-31 1929-30
Jan. 7.............. 188 155 308
Jan. 14............. 283 124 332
Jan. 21............. 249 65 176

FLORIDA'S BOAT COMPLEX
Florida is giving its attention as never be-


Packing Houses of Affiliated Shippers


Page 6


J


FLORIDA CLEARING HOUSE NEWS





January 15, 1933 FL

fore to the economic force back of reduced
transportation charges via boat to the Atlantic
Seaboard markets particularly. An equivalent
of 153 cars of oranges, 153 cars of grapefruit
and 27 cars of tangerines left Florida by boat
this week. One-third of the total grapefruit
shipments were forwarded by boat, 97 of which
were shipped to New York; 120 out of the 153
cars of oranges via boat went to New York and
22 out of 27 tangerines.
Out of the total boat movement this week of
153 each oranges and grapefruit and 27 tange-
rines, 53 carloads of oranges and 49 carloads
of grapefruit went under special chartered
boat, the other 100 cars each of oranges and
grapefruit moving by the Clyde, Mallory or
Merchants lines. Arriving in New York via
boat in time for auction sales this week were
110 out of 238 cars of oranges auctioned, 86
out of 100 cars of grapefruit auctioned and 30
out of 71 cars of tangerines. These figures in
themselves show the strong drift toward the
use of boats. Every indication points to much
heavier shipments by boat.
Apparently every means have been exhaust-
ed to persuade the railroads that, with the ex-
tremely trying conditions our industry is up
against this year, it would in the end pay them,
as well as the industry, to radically reduce
rates to the Seaboard markets. Leading or-
ganizations are now contemplating the neces-
sity of chartering further boat facilities by
which it is hoped a further saving of 15c to 20c
a box may be made over the present 46c a box
from Jacksonville to New York via boat. Our
organization through its committee is giving
most active attention to working out as rapidly
as possible final details. Regardless of ob-
stacles to be overcome, a possible saving of 40c
to 50c a box in total transportation to New
York, as compared with present rail rate trans-
portation, is something the industry cannot
ignore as an industry or its members in com-
peting with each other. It is obvious that the
trend of affairs will mean vastly increased sup-
plies, in New York particularly, as well as
Philadelphia, Boston and Baltimore. New York
will be of necessity supplying a wider and
wider marketing area as supplies increase.
It is hoped that if the plans now in the mak-
ing are carried out a big proportion of the rail
movement to New York will be eliminated and
only those cars moved by rail that were not
originally intended for New York be compell-
ed to divert there. Should New York's sales be
generally based on a transportation charge, say
at 40c a box less than the freight rate to any
of Florida's other natural markets reached by
rail, it will become customary for the trade to
add, say, this differential of 40c a box to New
York, which has heretofore been looked upon
as a barometer for most markets; but it will
take time for this custom to prevail.
CALIFORNIA'S BOAT PROBLEM
California, by the way, moved last year
about 1000 cars to the Atlantic Coast at a rate
from San Pedro to New York of 75c per box.
Sailings were made every two weeks via Pan-
ama Canal under refrigeration. It takes from
14 to 16 days from San Pedro to New York and
it is reported that the fruit carried satisfac-
torily. This is a 75c rate per box as against
$1.21 per box transportation, plus another 20c
per box providing the car is under refrigera-
tion.


ORIDA CLEARING HOUSE NEWS

Three different cargoes will be available in
New York in time for Monday's auction sale
January 16. These cargoes will contain an
equivalent of 90 cars oranges, 71 cars grape-
fruit and 14 tangerines. In addition to these
cars, of course, will be the passing from Poto-
mac Yards to New York of Friday, Saturday
and Sunday, which normally might be expect-
ed to total about 60 oranges, 15 grapefruit and
10 tangerines, or say total estimated supplies
of 150 oranges, 85 grapefruit and 25 tange-
rines. New York sold last Monday 61 oranges,
25 grapefruit and 19 tangerines. If New York
sells the same amounts next Monday (Jan. 23)
this would leave 90 cars of oranges and 60 cars
of grapefruit to carry over for later sale. It is
obvious that a prorating committee that would
equitably distribute New York's supplies from
day to day is an urgent necessity under pres-
ent conditions.
NEXT WEEK'S SHIPMENTS
We are estimating next week (ending Jan.
21) 950 straight cars of oranges, 500 grape-
fruit, 175 tangerines and 350 mixed from Flor-
ida, 210 grapefruit from Texas and 900 or-
anges from California, the last figure being the
wired estimate received from California. Both
Florida and California exceeded their esti-
mates for this week. Eight hundred seventy-
five cars, including Saturday, we estimate will
be the orange movement as compared with our
estimate of 700 cars; 450 grapefruit as com-
pared with our estimate of 350 cars; 170 tan-
gerines as compared to 185, and 325 mixed as
compared to 285. California estimated 1000
cars and it looks like 1175, possibly 1200.
Wouldn't be surprised to see them exceed their
900 estimate for next week. The estimated
orange and grapefruit movement, if correct,
is heavier than shipments should be consider-
ing the additional time that Florida is sup-
posed to have in marketing her crop on account
of later bloom. The weekly auction average on
oranges of $2.95 delivered is 20c higher than a
week ago, 35c higher than week before last and
50c higher than three weeks ago. California's
light shipments for three weeks have had much
to do with this advance in price. With the Cali-
fornia movement doubled over last week, the
total supplies in the Eastern markets from
both states would naturally show a consider-
able increase by the middle or last of next
week.
CALIFORNIA'S ADVANCE
Florida's advance, as mentioned, was 20c a
box over the week previous, whereas, Califor-
nia under the influence of her fresh arrivals
and light supplies shows an advance of 40c,
namely $3.05 delivered for this week. This is
60c a box higher than a year ago for the same
week. The next three weeks' auction averages
for California a year ago showed $2.65, $2.70
and $2.95 respectively. The next three weeks
a year ago for Florida showed $2.90, $3.10 and
$3.20 respectively.
GRAPEFRUIT
The auction average of $2.30 delivered on
grapefruit is 20c a box higher than the pre-
vious two weeks' averages and 20c a box higher
than the same week a year ago. Commencing
with next week, last season's auction averages
on grapefruit show $2.05, $2.00, $1.90, $2.05,
$2.05, $2.06 and $1.95 ending March 3. The
sharp upturn in grapefruit came the last of
March and the fore part of April.


Page 7


The auction average this week of $2.30 de-
livered is the low weekly average for this sea-
son the same as it was for the corresponding
week last year when the auction average was
identical, namely $2.30. Tangerine averages at
all auctions for the next four weeks a year ago
ran as follows, respectively: $2.45, $2.50, $2.85
and $3.10. To date 1087 cars of tangerines
have been auctioned at a general average of
$2.66, as compared to this time last season
when 1453 cars had been auctioned at a gen-
eral average of $3.05.
IN GENERAL
To date 3683 cars of Florida oranges have
been auctioned at $2.86 delivered. To same
date last season 3835 cars showed a season's
average of $2.97 delivered, or lle over this
season so far. Our auction average of this
(Continued on Page Nine)
I I


in the Hands of



The Dealer





An Indian River Packer whose brand
is a favorite in the New York and Boston
auctions says that "the important ele-
ment in the use of Brogdex is that it
provides protection to the dealer."
This packer considers dealer satisfac-
tion as the paramount issue and disre-
gards all other benefits that accrue, his
only concern being that the dealer will
get fruit that has better appearance and
longer keeping time.
The favorable market attitude toward
Brogdex has come about because dealers
have found that Brogdexed fruit will stay
sound, plump, fresh and live looking long
enough to permit of sale before any evi-
dence of decay or shrinkage shows up.
The average price paid for Brogdexed
fruit in the various auctions reflects deal-
er preference and well justifies the small
service charge for the treatment.
Pack your fruit the Brogdex way and
identify it with the familiar Brogdex
trade mark-it is the recognized sign of
a better product.




Florida Brogdex

Distributors, Inc.
B. C. SKINNER, Pres.
Dunedin, Florida.


Page 7






FLORIDA CLEARING ( HOUSE NEWS


Winter Clean-up of Aphids Is Important;

Immediate Attention Is Cheap Insurance


By J. R. WATSON, Entomologist
(Broadcast Dec. 12, Over WRUF, Gainesville)
The green citrus aphid is very scarce at the
present time. Only occasionally does one find
a colony here and there. Nevertheless, this is
the proper time to begin to fight the green cit-
rus aphid. The old saying is that "a stitch in
time saves nine," but an aphid destroyed at this
season of the year is more apt to save 81 times
nine. When conditions are right, plenty of suc-
culent food and proper temperature, aphids
multiply with great rapidity. Although they
find their best temperature in the spring in
Florida, nevertheless the temperatures of the
warmer days during the winter are very favor-
able to their increase. When conditions are at
their best, temperature and food, the citrus
aphid will begin having young when she is but
six days old and the average reproduction is
six per day, and all individuals are females. No
males are produced on citrus trees. Some are
produced on wild plants and other hosts during
the coldest weather in the northern part of
Florida. With that extremely rapid rate of re-
production one can readily see that a hundred
aphids on a tree at this time, although appar-
ently a very trivial matter, may well represent
hundreds of thousands by next February.
AVOID EXPENSIVE DUSTING
The most effective insecticide we have found
for dealing with this aphid is a nicotine lime
dust, but this is expensive; when one starts to
putting out these dusts with a power duster he
is using up money pretty fast. In the great
majority of cases and during a normal year this
expensive spring dusting can be avoided by a
little care and attention during the winter. To
understand the importance of this cleanup a
few other facts besides the rapid multiplica-
tion of aphids should be borne in mind:
First-on citrus the aphids live only on very
tender foliage. When a citrus leaf is half
grown or more it is no longer suitable for
aphids. Suitable growth on citrus trees during
the winter time is confined almost entirely to
young trees and water sprouts.
.. Secpnd-as long as there is plenty of new
growth on the tree to afford food for aphids,
very few aphids develop wings at any time dur-
ing their life, therefore cannot move readily
from one tree to another let alone from one
grove to another. Not until the growth begins
to harden up does any great proportion of
aphids produce wings.
During most normal winters when we have
a reasonable amount of moisture and a reason-
ably early growth, the date when aphids begin
to fly generally is about the 15th of March.
Last year was a marked exception to this rule.
Because of a very unusual drouth, citrus trees
were late in putting out their growth and
bloom and there was considerable migration of
aphids before this date due to the hardening up
of what little green foliage that did appear.
Let us remember then that any aphid destroyed
at this time of the year, throughout December
or January, may mean many thousands fewer
when the bloom comes out in February or early
March. Let us also remember that during these
months there will be very little migration from


one grove to another even when groves are
adjoining; so that if you will keep your grove
clean of aphids you will secure nearly the full
value of this aphid insurance no matter what
your neighbor does. Therefore, from now on
throughout the winter it will immensely pay
growers to destroy every citrus aphid seen. As
few as there now are on the trees, in most cases
it will be sufficient to pinch off and trample any
colony seen.
DIP INFESTED TWIGS
If the aphids are too numerous for this-for
instance as they may be on Temple oranges-a
thorough method is to place a gallon or so of
nicotine solution in a bucket and go through
the grove dipping any infested twig in this
solution. You can make the solution fairly
strong, 1 part of Black leaf 40 or other nico-
.tine sulphate or derris compound to 500 of
water. For one gallon of water use also an
ounce or two of soap or other spreader. Bend
the infested twigs over into this bucket, giving
them a swish or two and you will get practical-
ly 100 percent kill. At this time of the year
nearly all aphid colonies will be out on the ends
of twigs which will be fairly easily bent over
into a bucket of insecticide. Inspect your
young trees then every week or ten days and
destroy all aphid colonies found. As far as the
old trees are concerned, all that will be neces-
sary will be to remove water sprouts which
might harbor aphids at this season of the year.
You should remember also that certain varie-
ties of citrus are much more liable to attack
than others simply because they put out more
tender growth at this time of the year.
Of all varieties, perhaps Temple oranges are
most susceptible to aphid attacks at this season
of the year. Tangerines and Kings would per-
haps be second, round oranges next, and grape-
fruit last of all. Grapefruit is seldom troubled
by aphids unless it is growing very rapidly and
is very succulent. One grower tells me that
when working in his grove at this time of the
year he carries in his pocket a paper sack with
a little nicotine-lime dust. When he sees a col-
ony of aphids he pushes the infested branch
into the bag, gives it a vigorous shake, puts the
bag back into his pocket, and goes about his
other work. Later in the season as more growth
comes on the young trees and on short sprouts
from the larger limbs and trunks of the trees
where they cannot be readily dipped, one will
have to resort to spot dusting, or better yet,
dusting under small tents, but at the present
time destruction of water sprouts, pinching off
infested growth, or dipping it into a bucket of
insecticide or in a bag with nicotine dust will
ordinarily be sufficient.
WATCH HOST PLANTS TOO
There are a few plants which are apt to grow
in our groves during the winter which may
serve for hosts of aphids when there is no ten-
der growth on the trees. One of these is cud-
weed, that little soft, grayish weed which clings
to the ground. Cudweed is liable to support
aphids when it is sending up its blossom heads
a little later in the winter. At the present time
the cudweed is producing practically no heads.


Another winter annual which sometimes har-
bors aphids, particularly on low ground, is fire-
weed. A discing of the grove carrying these
annuals will result in their elimination.
The original host plant of this aphid is un-
doubtedly different species of spirea, of which
the so-called "bridle wreath" is the most com-
mon in Florida. Bridle wreath had better be
destroyed in the vicinity of an orange grove,
but if your wife will not let you do this, ex-
amine it frequently and treat it just as you
would young citrus trees. Keep it free of
aphids during the winter.
Perhaps we will not be troubled much by
aphids next spring, and perhaps they will be
very destructive. It all depends upon the char-
acter of the weather this winter. If tempera-
ture and moisture conditions are favorable for
considerable winter growth on trees, and if we
do not have too many heavy, dashing rains
(which are highly destructive to apids) we may
expect much damage from them. In any case,
this winter clean-up is inexpensive and is first
class aphid insurance.


Nationwide Radio Hook-Up

Slated for Orange Festival
A Growers' Day program, featuring ad-
dresses by state and federal agricultural lead-
ers and mass meetings of growers both morn-
ing and afternoon, will mark the second day
(Wednesday, Jan. 25) of the fifth annual Flor-
ida Orange Festival to be held in Winter
Haven, Jan. 24 to 28, inclusive. The Growers'
Day program has been an annual event of the
Festival but this year it will have added sig-
nificance in that for the first time it will be
broadcast over a national network of the Na-
tional Broadcasting Company.
Plans have been completed for an hour's
broadcast during the Farm and Home hour of
the NBC between 12:30 and 1:30 o'clock noon
on that day, the broadcast going from a special-
ly built control room on the Festival grounds to
Washington and from there being relayed to
the entire nation. It is the first time in history
that such an agricultural program has been
broadcast from Florida.
The broadcast emphasizes the importance of
Florida's citrus industry and sets forth clearly
the primary purpose of the Florida Orange
Festival-the advertising of the citrus indus-
try, with its 300,000 acres of trees and its quar-
ter billion dollar investment. The Festival will
present a half hundred booths featuring citrus
displays by various citrus marketing organiza-
tions, by-product corporations and commercial
houses, all designed to educate resident and
tourist alike in the nature and size of the citrus
industry. This makes Growers' Day on the 25th
the "big day" for the thousands of citrus grow-
ers of Florida.
In addition, the Festival presents School Day
as the opening event on the 24th, with pupils
admitted free; Municipal Day on the 26th, with
the convention of the Florida League of Munic-
ipalities; Press Day on the 27th, with the state
press breakfast at midnight; and Legion Day
on the 28th, with the mid-winter conference of
the State Legion Department. Many free acts
will be presented daily, along with the enter- r
tainment furnished by The Model Shows of
America with a daily change of program.


Page 8


January 15, 1933





January 15, 1933 FLORIDA CLEARING HOUSE NEWS


Study of All Production

Elements Pays Dividends
The first step in reducing the cost of produc-
tion is to analyze the cost, says Prof. E. F. De-
Busk, Extension Citriculturist. Then study
each element of cost as a factor in production.
This suggests the importance of keeping a com-
plete record of all grove operations. A careful
analysis of these records will reveal at least
some of the faulty practices and unprofitable
grove operations or expenditures, and enable
the grower to intelligently make changes in his
grove management that will either reduce the
unit cost of production or result in the produc-
tion of more fruit or fruit of better quality,
and consequently more profits. It's the net
profits that we are working for. Increasing the
Total cost of operating a grove may often result
in more profits, through the production of more
and better fruit. Keep ever in mind the prob-
able profits on each and every grove opera-
tion. Do not spray simply because your neigh-
bor is spraying or because you see a few pests
sticking around. Know the reason for each
spraying operation, when to spray and how to
spray to make a profit on the investment. It is
one thing to kill insect pests or control a citrus
disease and often an entirely different thing to
make a profit on the cost of the operation. It
is the "high dollar" that we are working for in
Every grove operation. Five cents per box
saved in the production cost is equivalent to
receiving five cents more per box for the fruit
in the market. An unnecessary or unprofitable
expenditure in maintaining a bearing grove or


Weekly Citrus Summary
(Continued from Page Seven
week is 9c over the season's average. Califor-
nia's average to date is $2.80 delivered on
S2242 cars as against $3.07 for the correspond-
ing season's average on 3666 cars of navels
last year. California's auction average this
week is 25c above her season's average.
In grapefruit Florida has sold 2738 cars at
Auction through this week at a season's aver-
age of $2.66 delivered. Through the same week
a year ago Florida had sold 3936 cars at a sea-
son's average of $2.45 delivered. Our season's
average this year is 21c ahead of last season's
to date on grapefruit. In this connection, how-
ever, we must bear in mind that we have ship-
ped practically all of the early flat type grape-
fruit and it was this early bloom grapefruit,
? together with the greatly reduced supplies to
date, that made our season's average higher
than last season.



IRRIGATION
Ames Lockseam Slip Joint Pipe
Universal Cast Iron Pipe

MYERS SPRAY PUMPS

SThe Cameron & Barkley Co.
TAMPA, FLA.


producing a young grove is an investment that
will never pay a dividend.
INDIVIDUAL TREE RECORDS
More attention should be given to individual
tree records. It is surprising to know the num-
ber of drone or unprofitable trees in some of
our groves. In some cases we find that 20 per-
cent of the trees are carrying the whole grove.
In some groves more than half of the trees are
decidedly unprofitable. The citrus industry
should not be required to carry a lot of boarder
trees. An individual bearing tree represents
as much of an investment as the average dairy
cow did when the dairy industry launched the
campaign for weeding out the boarder cows.
Spot the unprofitable trees, and then top work
them or cut them out and set in new trees. The
nurseries are offering good trees at very at-
tractive prices. Now is the time to fill in miss-
ing places too. Now is a good time to mark the


desirable varieties and heavy producing trees
from which bud wood is to be taken for top
working.
In old seedling groves where the trees are
gradually dying out, it is good practice to fill
in with young trees by setting them between
the old trees one way. This will permit retain-
ing the old trees as long as they produce satis-
factorily, and at the same time have young
trees coming on.

It is impossible to set down in dollars and
cents all that we owe to citrus. Its influence
permeates every phase of commercial and in-
dustrial activity. It is proper then that those
of us not directly connected with the industry,
but dependent upon it nevertheless, extend
greetings to those who actually do the delving
and wish them well.-Clearwater Sun.


PROOF from

Portland Si


COCA' DS- 0ASOE


N YXC vf~$.~ tAIN 'J~E
so IO _I )9M O1NE
V PCOG ID\SL;\\( PGE X A0OR Jt pi RS S p RV\S 1R

)(CEJJL pl\Cy I El- 7L-
,1 PVA CA t IoR A A 7
VE~US r JEC DCLIAESDM~~E
V, E C NP, C', \ tkc \~G 7~0


p 0 This Unsolicited Testimonial
Shows That Seeing Is Believing With


RATHBORNE

"JAMES" BOXES

Ask your receivers to try a car in these
I boxes instead of bulk-then let the boxes
do the rest

I, Large stocks of Rathborne, "James" Boxes are
i a 'available. Wire or phone
SRICHARD D. POPE
S j| James Crate Division, Taylor Bldg.
Winter Haven, Florida

Rathborne, Hair & Ridgway Company
2138 S. Loomis Street Chicago, Illinois


Page 9


NA L 9)


- "' -k-4 k ?0?,10,14D ()RG





FLORIDA CLEARING .( ^ HOUSE NEWS


ARE YOU PROFIT-SHACKLED

BY THE USE OF


CHEAP FERTILIZERS?


W HEN you buy fertilizer you do so in the hope of making a profit
from your crops. Your costs are always certain; you know how
much you are going to spend. Returns are speculative; sometimes you
make a good profit and again not so good. Quality fruit usually deter-
mines your returns and quality fertilizer usually determines the qual-
ity of your crop.
The fertilizer you buy must be worth your time and money. Blind bar-
gains in fertilizer usually exact a final
payment in reduced quality. Today's
economic conditions make this partic-
ularly true. This is a market in which
you can't afford to take chances. It is
a time when your trees need the nour-
ishment that Ideal Fertilizers can suip-
ply. For downright money's worth you
will want in fertilizer for your Spring
application just what Ideal Fertilizers
have to offer- and you don't have


to base your selection of a brand on looks you can rely on their
reputation.
Naturally, you want the time-tested value of Ideal Fertilizers for your
Spring application this year. You will want to use a fertilizer that will
prove profitable through bad years as well as the good. In this respect,
you can rely on Ideal Fertilizers, for they have no equal. And this is by
no means just an assertion. It is the experienced conclusion of growers
throughout the entire state-is proved
by the fact that more Ideal Fertilizers
are used in Florida than any other
brand. In selecting an Ideal Brand you
know you are not shackled by the use
of cheap fertilizers. Cash in on the
true economy of their use. Consult our
field representatives or write us direct.
Send for a copy of our new Spring
Booklet today. Wilson & Toomer Fer-
i 'tilizer Company, Jacksonville, Florida.


In Ideal Fertilizers you can be assured of a liberal use of Genuine Peruvian Bird
Guano. When you want Bird Guano, demand Genuine Peruvian. Do not accept
substitutes. An ample supply of Genuine Peruvian Bird Guano is now available
and at a price which is lower than at any time during the past twenty years.


MOST VALUE PER DOLLAR


IDEAL


FERTILIZERS


Page 10


January 15, 1933




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