Title: Florida clearing house news ..
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Permanent Link: http://ufdc.ufl.edu/UF00086639/00098
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: October 15, 1932
Frequency: semimonthly (irregular)
 Subjects
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00098
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text











Representing more than 10,000
Growers o'f Oranges and Grapefruit
Headquarters: WINTER HAVEN, FLORIDA


FLORIDA tI




RING H .U



FLORID
NEWa CLEARING
N 5fflin --


$2.00 a Year Published Semi-monthly by the Florida Cit- Entered as second-class htter August 31. Volume V
10 Cents a Copy rus Growers Clearing House Association, OCTOBER 15, 1932 1928, at the postoffice at Winter Haven, Number 2
DeWitt Taylor Bldg., Winter Haven,'Fla. Florida, under the Act of March 3, 1879.


Lighter Crop Indicates Satisfactory Year Ahead


U. S. Postage
Ic. Paid
.-I-Witer Haven,
S E it No.



SE


Publication


A CITRUS GROWERS
G HOUSE ASSOCIATION


Common business judgment, other
Sas horse sense, is about all that Flor
to have a satisfactory citrus season
Stions mean anything. Collective actio
resented in the Clearing House will
'help.
Balanced against conditions broug
by the depression, which will be reflec
duced buying power, are the factors
duced output of citrus which will be bi
the consumer's dollar this season.
crop appears to be about one-half to o
boxes shorter than it was a year ago; t
Fruit crop in Texas is estimated as be
ty-five hundred cars short, and the rec
Scane in Porto Rico practically eliminate
fruit from that area.
The United States Department of
ture, through its statistician, H. A. Mi
mates the Florida commercial crop at
000 boxes, about one-half million b
than was shipped last year by rail,
k express. Mr. Marks estimates the gra]
about 1,000,000 boxes less than wa:
"last year and on oranges and tangeri
Sbined, his estimate is about three-fou
million boxes more than was moved la
The early California navel crop is esti
being twenty to twenty-five percent le
*was a year ago, and the present Calif
encia crop movement probably will
'the middle of next month. This last
.favorable factor in that it means t]
California navels begin to move the
confronted with stiff competition fror
oranges that in all likelihood will
superior in eating quality.
WE'LL TELL OUR STORY
As far as the depression is concern
'be logical to assume that the America
wife who bought Florida oranges an
fruit last year will be able to buy fully
this year. She will have to be told to b
but this also Florida plans to do thr
medium of the advertising program
to be sponsored by the Clearing Hous
Florida Citrus Exchange.
In spite of an erractic bloom throui
state, the grapefruit movement has bee
with a market situation that is fairly
tory. For the week ending Oct. 8 four
lobf Florida grapefruit sold at auction
11


Volume Regulation and Advertising Essential
If Nation's Reduced Buying Power Is Overcome
ise known of $3.95 delivered, all grades and sizes. The ped 1023
ida needs week previous ten cars were sold at auction at cars. Cal
if indica- a slightly higher price-$4.09. It is interesting cias left a
n, as rep- to note that the average of $3.95 is the same were ship
be a big as was the average of a year ago when eighty- ments an
one cars were sold at auction during the same for the fo
ght about week. Most of the grapefruit which has gone make a t
ted in re- forward has been sold f.o.b. Florida has ship- would lea
of a re- ped only one hundred and thirty-six cars shipment
adding for through Oct. 8 this season, but a year ago the Califor
Florida's movement up to date was four hundred and cars at a
ne million fifty-four cars. Prices to date indicate, how- compared
he grape- ever, that the effect of the depression is almost $3.37, an
ing twen- certain to be felt as the lighter movement ordi- are reliab
ent hurri- narily would warrant a somewhat higher price this time
ed grape- level than was the case last year with a com- The sizes
paratively heavier volume moved into the mar- ket are re
Agricul- kets. The use of horse sense in shipping only because p
arks, esti- what the markets will consume and shipping ous to sh
t 18,500,- fruit that is attractive to the consumer is the proportion
oxes less factor that will make the current season's mar- Oct. 1 the
boat, and keting satisfactory. pared to
pefruit at PORTO RICO SITUATION With th
s shipped Porto Rico last Wednesday sold practically Florida or
ines com- 18,000 boxes at a general average of $2.94 de- out by tr
irths of a livered; 21,000 boxes were sold the week pre- all sizes.
st season. vious at $3.24 delivered. A year ago Porto volume th
imated as Rico sold practically 31,000 boxes of grapefruit with the I
ss than it at $3.31 delivered. The lighter volume of Porto it is, the
ornia val- Rico grapefruit offered this week as compared ida canno
be ended with last and the extremely light offerings this of the ga
is a quite week as compared with a year ago combined might per
hat when with the fact that the trade knew the Porto immediate
y will be Rico crop had been practically eliminated oranges v
n Florida would normally have resulted in decidedly well as pi
I be far higher prices instead of a slight decline as would not
shown. valencia
TEXAS GRAPEFRUIT with our
d it might Texas grapefruit shipments also have been crop.
an house- very light. For the week ending Oct. 1, Texas Central
id grape- had shipped only 17 cars of grapefruit com- come fror
as many pared with 157 cars to the same date a year as early a:
uy them, ago; for the week ending Oct. 8 this year, only percent sl
ough the 23 cars of grapefruit compared with 260 cars has been i
which is a year ago. To Oct. 8, Texas has shipped only Orange D
e and the 40 cars of grapefruit compared with 417 cars Florida, d
to the same date last season, or 10 percent as Southern
ghout the much. Here again the trade are aware of the a year ag
n started fact that Texas' grapefruit crop will be not over would be
satisfac- three-fifths as much as a year ago. We under- valencias
teen cars stand Texas is quoting $3.00 f.o.b. on Duncans. The Cl:
at a price For the week ending Oct. 8, California ship-


cars and for the previous week 1105
ifornia estimates 6700 cars of valen-
s of Oct. 1. Counting in 129 cars that
ped on Oct. 1 and her last week's ship-
d then estimating 1200 cars per week
allowing three weeks' shipments would
otal of 4752 cars for October. This
ve about 2000 cars of valencias for
from Nov. 1 on.
nia sold at auction this past week 564
general average of $3.25 delivered,
with 522 cars the week previous at
d 488 cars a year ago at $4.34. We
ly informed that her f.o.b. prices at
are 50c to 65c less than a year ago.
that California is putting on the mar-
ally somewhat larger than a year ago
resent low prices make it too danger-
ip extremely small sizes in as heavy
n as last season. For the week ending
average size was 231 to the box,.Zom-
243 to thd box a year ago.
ie exception of a shipment of on; car,
ranges have been used locally or.gone
ucks, truck prices being about $2.25,
With California having the large
Lat is left of the old valencia crop and
)rice situation no more tempting than
general feeling seems to be that Flor-
t afford to take a chance at this stage
,me, even if the state maturity test
mit shipment. Everyone realizes the
3 unfavorable contrast that Florida
vould have, in color particularly, as
hitting an orange oh the market that
have the flavor that California late
oranges naturally have in contrast
very earliest shipments of our new

1 California, where the early navels
n, it is reported, will not be starting
s last season and is estimated 20 to 25
short of a year ago. Mr. Knight, who
n the sales department of the Mutual
'istributors and who recently visited
[id not think that the naval crop of
California would be any heavier than
:o. His idea was that if anything it
lighter and that the coming crop of
in California might be a little heavier.
yde-Mallory Line recently announced
(Continued on Page Five)


of the





FLORIDA CLEARING HOUSE NEWS


Committee of Fifty Department


October 15, 1932


(Articles under this heading are prepared and published in the News by the
Educational Committee of the Committee of Fifty. Through this department
members of the Committee of Fifty hope to maintain closer relations with the


thousands of other grower-members of the Clearing House and to report their
efforts and activities to them. The Clearing House Directors and Manage-
ment accept no responsibility for what appears in this department)


Responsibility Is Mr. Mayo's -- "Yes, We Have Tomato Juice"


Because of the extremely late and protracted
blooming period in the citrus groves of Florida this
year a vast amount of fruit will be later than usual in
reaching maturity. This presents a new problem to
the industry, inasmuch as the regular inspection
period on tangerines ends on November 15 and on
oranges and grapefruit on November 30. It is possible
a vast amount of immature fruit may be sent to mar-
ket by selfish, thoughtless, and unscrupulous persons
immediately after December 1 unless some effort is
made to continue the inspection through December
until January 1.
Whether this is possible under the present citrus
fruit law is a matter that is being discussed in a great
many quarters. However, the law specifically reads:
"Provided, that it shall be unlawful during the re-
maining period from December 1st to August 31st fol-
lowing in each year, for any person to sell or offer for
sale, to transport, to prepare, receive, or deliver for
transportation or market any citrus fruit which is im-
mature according to the standard of this Act or other-
wise unfit for human consumption."
Thus the law very clearly and definitely states that
although the regular inspection period has ended by
December 1st, it is still unlawful throughout the bal-
ance of the season to ship fruit that does not meet the
maturity standards required by the law.
While it may be possible that continued cool
weather in the weeks ahead will so hasten maturity
that the problem as we see it now may be non-existent
by Dec. 1st, nevertheless it is well to have it in mind.
Many earnest-minded growers and shippers are
giving this matter serious consideration. If on Dec. 1st
this emergency problem still confronts us, ways and
means must be found of protecting the industry and
Florida's citrus reputation by preventing in some way
the shipment of immature fruit.
The responsibility lies squarely on the shoulders of
Mr. Nathan Mayo, Commissioner of Agriculture, and
there we leave it at present.


Outside the drug store that flanks the post office
in a near-by Florida town two well-known and suc-
cessful citrus growers met the other morning. Of


course there was the customary exchange of morning
greetings followed by the great national questions:
"Well, how goes it?" and, "What do you know?"-
well-known preliminaries to modern conversation,
especially between members of the male sex.
I was not eavesdropping, but could not fail to over-
hear their talk which gradually drifted toward that
much-discussed subject, citrus advertising. The dis-
cussion was long and heated, one grower being for the
advertising program and the other, against. The
points raised both for and against are too numerous
to mention here, but suggestions finally were made
that drinks were in order, and I followed the two dis-
putants to the drug store bar.
"Well, what will you have?" said Mr. Against the
Program.
"I'll have a limeade," said Mr. For the Program.
"We have no limes," said the drink vender.
"Then give me lemonade."
"We are all out of lemons."
"Well, have you any orange or grapefruit juice?"
"No, we don't have either one."
"Then what kind of drink do you have to offer a
good Florida cracker?"
"Can give you a glass of tomato juice."
"There," said my advertising friend, "is the
answer to all our discussion. We are being offered
tomato juice in a citrus center drug store because of
the advertising that has been done and that has speed-
ily and effectively placed tomato juice among the
most extensively sold food and drink products of the
country.
"Today your oranges and grapefruit and mine are
competing for a place in the market against tomato
juice and the many other drinks advertised so exten-
sively that are being offered the American public.
The only hope of the citrus industry is to advertise
the superior, health-giving qualities and palatability
of citrus juice in order that the citrus grower may
have his rightful share of the dollars that are spent
for fruit and fruit juices."
"You win," said Mr. Against the Program, "the
argument is finished and from now on you can count
me in on the advertising of Florida citrus fruit!"


Page 2


v





October 15, 1932 FLORIDA CLEARING HOUSE NEWS


Essentials of Economic Citrus Fertilizing
R. W. RUPRECHT, Chemist
Florida Agricultural Experiment Station
IN TWO PARTS
PART II


SOURCE OF MATERIALS
The question now arises as to the source of
materials for your plant food. Among the in-
organic nitrogen or ammonia sources there is
no one source that is sufficiently superior to any
other as to warrant paying a premium for it.
Therefore, I say buy the cheapest one per unit.
that you can get. Some growers seem to have
the impression that the use of nitrate of lime
will neutralize acid soils. This, however, is not
the case. Just because a chemical contains lime
as one of its constituents, it does not mean that
Iit will neutralize acids. It depends on how or
what it is in combination with. In the case of
nitrate of lime, the calcium or lime is in com-
bination with nitric acid. Before it can have
any neutralizing effect the nitric acid or nitrate
Swill have to be used. Then it is true it will have
some neutralizing action but this is so slight as
to be negligible. It is no more a soil acidity
counteractent than is nitrate of soda. The lat-
ter, in our experiments at Lake Alfred, has
Barely kept the soil reaction where it was in
the virgin soil ten years ago. So do not count
Son either of these two salts to overcome the
acidity in your soils. The nitrate of lime does
Supply some readily soluble calcium for your
Streets but it is doubtful whether this is needed
where superphosphate is used as a source of
Sphosphoric acid. In some analyses that we have
made we have not found any more calcium in
Sthe plants fertilized with nitrate of lime than
in those receiving nitrate of soda. In both cases
Ssuperphoshate was used.
CHEAPEST NOT ALWAYS BEST
Among the organic sources of nitrogen the
lowest price will not necessarily mean the
cheapest or best. In general, in view of the
fact that we do not require an availability test
o in this state, the highest grade or the most read-
ily available nitrogen will be found in the or-
','ganics carrying the highest percentage of nitro-
.gen. Of course, it depends somewhat upon
whether you are buying your organic nitrogen
compounds primarily for their nitrogen content
or for their organic matter content. If the lat-
-ter is the case, then the lower analysis sources
might be the better to buy.
L,
i As sources of phosphoric acid you have
'rather a wide choice. Here again, the price per
unit should be your guide, remembering that
There is quite a difference in the availability of
some of the materials. Also some of the sources
ssuch as the bone products contain other plant
foods which must be figured when considering
the cost of the phosphoric acid. At present
there seems to be a decided activity among the
Producers of untreated rock phosphates. Some
Sof the analyses that I have seen are rather mis-
,leading although perfectly honest from a chem-
Sical standpoint. For instance, I have seen the
followingg analysis for finely ground rock phos-
phate: Phosphoric acid, 31 percent; Calcium
;'oxide, 44 percent; Carbon dioxide, 3.5 percent,
Sand small percentages of several other ele-
'ments. From inquiries which we have received
Sjt is very evident that some growers took the
Calcium oxide figures to mean that there was
,4 percent of lime readily available for neu-


tralizing soil acidity. This, however, is not true.
It is only the lime that is in combination'with
the carbon dioxide, in this case about 4 per-
cent, that is readily available for this purpose.
The balance of the lime is in combination with
the phosphoric acid in an insoluble form. In
case there is present in the soil considerable
amounts of soluble iron and aluminum com-
pounds there is a probability that some of these
will be removed from solution by the calcium
phosphate. The effect on the other and in this
state the more common forms of soil acidity is
practically nil.
RESULTS WITH PHOSPHATES
Probably the best results with the rock phos-
phates will be obtained on soils fairly rich in
organic matter for the acids formed during the
decay will bring the phosphoric acid into solu-
tion. Even here it is doubtful whether any
large amount will become available the first
year. In the case of colloidal phosphates, where
these are really colloidal, the availability will
be somewhat greater than in the ground rock
phosphates due to the finer state of particles.
Bone phosphates are excellent sources of phos-
phoric acid but but under present circum-
stances where you are trying to make your
money buy the most, it is doubtful whether
they are worth paying a premium for. Another
source of phosphoric acid which, however, at
present is not used very extensively is ammon-
ium phosphate.
As source of potash I would not hesitate to
use the high grade muriate of potash if you can
obtain it cheaper than other sources. So far
our experimental work has shown that there is
no harm in using this material for several years
at least. The low grade sulfate of potash and
magnesium may in some cases prove to be su-
perior to any other because of its magnesium
content. As yet our data is too incomplete to
venture an opinion on this point. The high
grade sulfate of potash has for years given sat-
isfactory results though in general its price is
higher than the muriate. The nitrate of soda
potash has been used quite extensively. The
only objection to its use is that in order to sup-
ply enough potash you have to over-supply the
nitrogen. Mixed with some potash salt this
should prove very satisfactory.
As to how and when to apply these plant
foods will depend largely on personal prefer-
ence. We do not as yet have very much data
as to whether it is best to apply all the phos-
phoric acid once a year and potash twice a year,
or all three ingredients three times a year. We
have only one experiment covering these
points. This is located in Lake County on some-
what better soil than is found in the ridge sec-
tion. We have not been able to detect any dif-
ference between one, two or three applications
of phosphoric acid a year. The same is true in
regard to potash.
MIXING AT HOME
Due to the ease with which nitrogen is wash-
ed from the soil we do not believe it is advisable
to apply this less than three times a year in the
majority of cases. Potash which leaches almost
as readily as nitrogen, we believe, should be ap-


plied twice a year at least. In making these
applications some growers seem to prefer to
apply each material separately. Personally I
believe it is more economical and better for the
tree to apply them mixed. This does not imply
that you have to buy them mixed for, if you
wish, you can mix them yourself, provided you
will either supervise the mixing yourself, or
have it supervised by a competent person.
Two other points in home mixing should be
emphasized. Do not mix the materials too long
in advance of the time you are planning to use
them. Twenty hours will, in most cases, cause
a setting up or hardening of the mixture. Do
not attempt to mix too large a batch at one
time. One thousand pounds is about as large
a mix as can be handled in a satisfactory man-
ner. Mix your materials thoroughly. Turn your
pile at least three times. In applying such a
mixture be sure that the application is made
uniform over the entire area. Such a mixture
comes under the classification of concentrated
or at least high analysis fertilizer, and unless
such fertilizer is evenly distributed harmful re-
sults are almost sure to follow.
In conclusion let me again emphasize that in
order to get paying crops of citrus you must
use fertilizers and in the vast majority of cases
this means a complete fertilizer rather than
single elements. This does not mean that you
must use a complete fertilizer at every applica-
tion but means that during the course of a
year the tree should have received a complete
fertilizer application.

Look over the rosters of almost any civic or-
ganization and you'll find the name of many an
individual whose major occupation is the pack-
ing and marketing of Florida citrus. And
they're active in their organizations too. A. E.
Fowler, of the Chandler-Davis Company, Lake-
land, member of the Clearing House Operating
Committee, is one of these. Mr. Fowler recent-
ly was elected president of the Lakeland Cham-
ber of Commerce and, from reports, already
has injected some progressive ideas into his
fellow-citizens' municipal plans.
Grape growers of California will operate
through a clearing house this season, according
to press reports from that section. Market data
will be collected daily from the 29 markets that
receive about 85 percent of the total table and
juice grapes. The service supplied by the clear-
ing house is exclusive to contributors of the
50c car fund to finance operations. Nearly all
shippers there have joined in the fund.
"Is that all the work you can do in an hour?"
asked Sam's new employer.
"Well, boss," said Sam, "I dessay I could do
moh'-but ah nevah was one for showing off."



IRRIGATION

Ames Lockseam Slip Joint Pipe
Universal (bolted joint) Cast
Iron Pipe

67 Years of Service.

The Cameron & Barkley Co.
TAMPA, FLA.


Paee 3






Page 4 FL

FLORIDA

CLEARING HOUSE

NEWS

CLEARING HOUSE PURPOSES
Co-ordinating members' activities for orderly control
of distribution.
Controlling supplies at key markets.
Disseminating marketing information.
Standardizing grade and pack through impartial in-
spection service.
Increasing consumer demand by advertising and pub-
licity.
Securing best freight rates and transportation
services.
Developing mutual interests of, and better under-
standing among growers and shippers.
Maintaining representation of industry in all matters
of common welfare.

DIRECTORS
E. C. AURIN Ft.Ogden
J. C. CHASE Winter Park
JOHN D. CLARK Waverly
L. P. KIRKLAND Auburndale
J. H. LETTON Valrico
JAMES C. MORTON Auburndale
M. 0. OVERSTREET Orlando
E. W. VICKERS Sebastian
GEORGE F. WESTBROOK. .Clermont
E. H. WILLIAMS .Crescent City
R. B. WOOLFOLK Orlando
OFFICERS
E. C. AURIN President
JAMES C MORTON Vice-President
M. 0. OVERSTREET Treasurer
L. P. KIRKLAND Secretary
A. M. PRATT Manager

Citrus Drinks Taxed, But

NOT Tomato Juice
Grapefruit and orange industries of
Florida are affected by two rulings just
announced by the commissioner of in-
ternal revenue, in which it was held
that the tax on canned grapefruit juice
is subject to the tax levy under the reve-
nue act of 1932, whereas tomato juice
is not, because a tomato is not a fruit,
according to the Jacksonville Times-
Union.
"These rulings are set forth in a re-
view," says the Times-Union, "which
sustains conclusions reached in a pre-
vious review of the subject. On behalf
of the grapefruit and orange interests
of his state, Senator Duncan U. Fletch-
er some time ago requested the com-
missioner of internal revenue to recon-
sider his former ruling, which was
done, with the result as indicated. In
the second review it was held that to-
mato juice is not taxable as fruit juice,
or as a still drink. Then the statement
continues:
'Advice is requested whether to-
mato juice is taxable under the pro-
visions of Section 615 (A) of the reve-
nue act of 1932.
'A tomato is a vegetable and not a
fruit. Not being a fruit tomato juice is
not subject to the tax imposed by Sec-
tion 615 (A) 3 of the revenue.act of
1932. It is also held that tomato juice
is not a beverage within the meaning
of Section 615 (A) 4 of that act, impos-
ing a tax on still drinks.
'Grapefruit juice, packed in cans
in its natural state, with or without the
addition of sugar, and intended for con-
sumption as a beverage in such form, is
taxable as a still drink.


ORIDA CLEARING HOUSE NEWS

"'Advice is requested whether the
tax imposed upon unfermented fruit
juices under Section 615 (A) 3 of the
revenue act of 1932 will apply to grape-
fruit juice packed in cans in its natural
state, without the addition of sugar,
and whether the addition of sugar will
make any difference in the application
of the tax.
"'Section 615 (A) 3 imposes a tax
upon unfermented fruit juices intended
for consumption as beverages with the
addition of water or water and sugar.
Section 615 (A) 4 imposes a tax upon
all still drinks intended for consump-
tion as beverages in the form in which
sold. The rate of tax in both cases is 2
cents per gallon.
'While it is true that Section 615
(A) 4 does not specifically refer to fruit
juices, yet there is little doubt that it
was intended to cover such articles.
The specific exemption of grape juice
and apple cider, both being fruit juices,
suggests that Congress regarded Sec-
tion 615 (A) 4 as covering fruit juices.
The term "intended for consumption as
beverages in the form in which sold"
also indicates that the provision covers
fruit juice used without dilution, in con-
trast with fruit juice adapted to dilu-
tion covered by Section 615 (A) 3.
'Grapefruit juice packed in cans in
its natural state, with or without the
addition of sugar, is therefore held to
be subject to the tax of 2 cents per gal-
lon imposed by Section 615 (A) 4 of the
revenue act of 1932.' "


Motor Trucks Must

Be Regulated
Criticisms of unregulated motor
truck transportation continue to be
heard in all sections of agricultural
America. The reasons why unregu-
lated truck movement hurts the pro-
ducer are set forth in a bulletin recent-
ly issued by E. A. Flemming, chief, divi-
sion of markets of the Ohio State De-
partment of Agriculture. Flemming
sees in the unregulated truck move-
ment only a condition of "feast or
famine" in the markets.
"Every large produce market in the
country," he says, "is passing through
periods of demoralizing prices, due to
unregulated motor truck transporta-
tion. These periods occur with such ir-
regularity that they have practically
forced the old law of supply and de-
mand out of the picture.
"Under the present conditions the
problem of maintaining any regular
flow of agricultural products from the
producer to the consumer is hopeless.
There is either a feast or a famine. If
it were possible to pass the low price,
prevailing on any market, due to heavy
unexpected motor truck arrivals, on to
the consuming public there might be
some redeeming features to this pic-
ture, however, this is usually impossi-
ble as the product forced onto the mar-


October 15, 1932


ket suddenly and unexpectedly usually deterio-
rates before it can pass through the channels
of consumption even at prices far below the
cost of production. The next day these unregu-
lated trucks bury some other market with an
avalanche of products. As a result buyers ar
continually between the "Devil and the Dee
Blue Sea." They don't dare buy when they can
and can't when they want to.
The Ohio Division of Markets has no criti
cism to a regulated economic system of moto
truck transportation. For over a year we hav
been continuously warning our producers o
this situation. We have personally warned o
agricultural leaders and the menace is increa
ing instead of decreasing. The Ohio Division
Markets cannot fight this situation single
handed.
"Ohio's produce markets are in the most de
moralized condition they have ever been a
this condition will grow worse in place of be
ter unless supplies can be regulated in a mo
orderly manner than at present and this cann
be accomplished unless reasonable and equ
able restrictions are placed on our present u
regulated system of motor truck transport
tion."


Kill Scale Insects and

Whitef lies This Mon
Citrus whitefly and scale-insects are likely
do more damage than usual this winter, si
the dry summer has not been favorable
friendly fungi which help to keep these inse
under control, explains J. R. Watson, entom
ogist with the Florida Experiment Station.
Facing this situation and with the rai
period past, a thorough fall clean-up is espec
ly necessary in many groves. This clean-up,
says is best made during October since the f
brood of the common citrus whitefly
emerged and the young larvae are more ea
killed now than they will be later in the seas
There will not be another brood of whit
until March, but it is important to make
clean-up early to prevent the insects from
their draining the trees. By March most of t
damage has been done.
Another reason for making the fall clean
spray early is the danger of frost on late spr
ed trees. Since the clean-up spray is an
emulsion, it is somewhat of a shock to the
and may increase the danger of damage
frost. Neither is it safe to spray with an
when the temperature is more than 90 degr
but from now on such hot days will be
common.
There is one exception in Mr. Wats
recommendations for early spraying, and t
is with early fruit. An oil spray has a tend
to delay the ripening of the fruit, making it-
advisable to spray Satsumas, Parson Brow
or very early grapefruit until they have b
picked.
The oil emulsion may be made at home
purchased ready mixed. Mr. Watson ree.
mends a one percent emulsion, and that
trees be thoroughly covered with the spray.
is essential that the whiteflies on the under
of the leaves be hit with the spray. For
purpose he proposes a good angle nozzle.






October 15, 1932 FL

Weekly Citrus Summary

(By A. M. Pratt, Manager, Florida Citrus
Growers Clearing House Association)
(Week Ending October 8, 1932)

WEEKLY
CARLOT INDEX ANALYSIS
Week Week Week
Ending Ending Ending
Oct.8,'32 Oct. 1,'32 Oct. 8,'31
Fla. Org's Shpd....... 1 1
Total...................... 1 1
Fla. Gft. Shpd....-.... 50 50 266
Total...................... 134 84 454
Texas Gft. Shpd....... 23 17 260
Total...................... 40 17 417
Cal. Org's Shpd....... 1023 1105 1177

Fla. Org's Auc......... -
Average------................. -
Fla. Gft. Auc........... 14 10 81
Average----................. $3.95 $4.09 $3.95
Texas Gft. Auc....... 19
Average.................. - $3.13
Cal. Org's Auc......... 564 522 488
Average.--.............. $3.25 $3.37 $4.34

FIRST FIVE DAYS' SHIPMENTS
AND SALES
Grapefruit No. 1
Week Ending Shipped Sold Avg.
Oct. 1. 1932............ -
Oct. 8, 1932...--......- 6 6 $3.32
Oct. 8, 1931............ 63 32 $2.82


Grapefruit No. 2
Week Ending Shipped Sold Avg.
Oct. 1, 1932-----........... -- -- --
Oct. 8, 1932............ 7 5 $3.01
Oct. 8, 1931............ 34 25 $2.45


Wee
Endi
Oct.
Oct.
Oct.


COMPARATIVE SHIPMENTS
Florida Oranges
k Last 1930- 1929- 1928- 1
ng Year 31 30 29
1........ 3 4 45
8 ........ 1 42 13 154
15........ 11 297 46 193


927-
28
60
120
206


California Oranges
Week Last
Ending Year 1930 1929 1928 1927
Oct. 1........1173 534 1349 555 667
Oct. 8........1177 472 1251 495 624
Oct. 15 .......1039 334 1125 450 574
Florida Grapefruit
Week Last 1930- 1929- 1928- 1927-
Ending Year 31 30 29 28
Oct. 1........ 125 284 379 140 261
Oct. 8 ........ 266 532 497 375 431
Oct. 15........ 467 450 567 701 422
Florida Mixed
Week Last 1930- 1929- 1928- 1927-
Ending Year 31 30 29 28
Oct. 1 ........ 5 4 12 13
Oct. 8 ...... 28 18 76 68
Oct. 15 ........ 7 157 37 106 131
Texas Grapefruit
Week Ending Last Year 1930-31 1929-30
Oct. 1.............. 157 58 7
Oct. 8.............. 260 156 77
Oct. 15 .............---- 172 116 178
Incomplete

Light Crop Indicates Good Year
(Continued from Page One)
a revision of rates from Jacksonville to New
York of 46c per box, or 10c higher than last
year, and 54c from Jacksonville to Boston,
again an advance of a dime. Likewise, the new
rate from Tampa to New York under refrigera-
tion is 55c as against 45c last year. On the
other hand, we understand that an export rate


ORIDA CLEARING HOUSE NEWS

of 85c per box from Jacksonville and $1.00
from Tampa to the United Kingdom has been
made on citrus under refrigeration.

Here's something for the Florida citrus
grower to think about: It is estimated that in
1929 there were 154,400 cases of tomato juice
packed;in 1930,916,000 cases were packtdand
estimates for last year range between 3,000,-
000 and 5,000,000 cases!
STATEMENT OF OWNERSHIP, MANAGEMENT, ETC.,
OF THE FLORIDA CLEARING HOUSE NEWS,
PUBLISHED SEMI-MONTHLY BY THE FLORIDA
CITRUS GROWERS CLEARING HOUSE ASSOCIA-


Page 5
TION AT WINTER HAVEN, FLA., AS REQUIRED
BY ACT OF CONGRESS OF AUGUST 24, 1912.
FOR THE PERIOD ENDING
OCTOBER 1, 1932
Publisher: Florida Citrus Growers Clearing House As-
sociation, Winter Haven, Fla.; editor: T. G. Hallinan,
Winter Haven, Fla.; owner: Florida Citrus Growers
Clearing House Association, a co-operative organization
of Florida citrus growers, incorporators for which are:
Allen E. Walker, Winter Haven, Fla.; T. S. Carpenter,
Jr., Crescent City, Fla.; W. M. Igou, Eustis, Fla.; Dr. E.
C. Aurin, Ft. Ogden, Fla.; C. 0. Andrews, Orlando, Fla.:
R. E. Mudge, Fellsmere, Fla.; James T. Swann, Tampa,
Fla.; James Harris, Lakeland, Fla.; Norman A. Street,
Winter Haven, Fla.; James C. Morton, Auburndale, Fla.
There are no bondholders or mortgagees.
(Signed) T. G. HALLINAN, Editor.
Subscribed and sworn to before me, Juliet L. Fox,
Notary Public, on the llth day of October, A. D. 1982.
(SEAL). My commission expires August 6, 1934.


Building Interior Markets

Here is a prominent Philadelphia house that has built up a re-
markably large trade with interior markets by the use of Brogdexed
fruit. Its better keeping qualities gives more time for slower
movement without danger of excessive shrinkage losses.


A. ZIMMERMAN & COMP



S51011--RU
FRUIT AND PRODUCE


5..1011.12 FRUIT TRADE BUILDING
SDOCK AND GRANITE STREETS
.nONus" e-LLc.LOmmess4s PHILADELPHIA
.,, PHILADELP August 22, 19



Florida Brogdex Distributors, Inc.,
Dunedin, Florida.

Gentlemen:
Replying
regarding BRoe further t
n highly recommending s frut s we do not hqpries
Brgdexed fruit your PrOCess dnot hesitate
Smo derl eePerwea r yn firstun came on the markets,
?~P rany yeyrs prereen hinad it o e have he
Mare ns silmpl n nteror markets whee disps n the
u is slow compared to termnila or auction
arket masi wuyheue espsition
usually carrply the Yo r dependable Pr aucts which
Co rcSal ly ies os f it to U- de-t.'hc
besides we sound and in most a nations at least
more attrao fnd less s t caes erfe"yt lsut
After ou' satisfy eand apc rc osoud
r trance Of fruit
smaller markets we satisfactory experience these
took a l ittle Brogdexed fruit st
preiuver r convince the trade thogh
mium oer unbrogdexed fruit, d. before paying


w~ll


Iilil iii 1111111 I 1111111


SNY


Many other big operators are having "unusual success" in building a satisfactory
and profitable trade with interior markets by using Brogdexed fruits. You will
get more money every time if your fruit is Brogdexed-the Zimmermann prefer-
ence is typical of the market everywhere.

FLORIDA BROGDEX DISTRIBUTORS, Inc.


B. C. Skinner, President


DUNEDIN, FLORIDA


Yours
Yours very truly,
A.l
COMPANY
PER


2.





FLORIDA CLEARING Jff HOUSE NEWS


EXTRA QUALITY FERTILIZER

z7xa/arf>eaie^k /Tce.
FOR MORE than twenty years Genuine Peruvian Guano has been
generally accepted as an outstanding organic fertilizer material-
its desirable source of organic Ammonia has been thoroughly recog-
nized-its natural quality in the liberation of plant-food elements has
not been found surpassable-its qualities have become thoroughly
established. But for the extra qualities you get in Genuine Peruvian
Guano you have always paid a premium. Now they are available to
you at no extra cost.
Genuine Peruvian Guano is now on the market as an open material.
You can buy it at a price that is comparable to, and in some cases lower
than present prices on other first class organic Ammonia bearing ma-
terials. It means that today you can buy a fertilizer bargain and really
"Get a Bargain." It means that the new low price on Genuine Peruvian
Guano will have a marked effect in retarding a tendency to advance
prices of other similar materials heavily used throughout Florida for
agricultural purposes. It means a new price standard is fixed upon
the value of Genuine Peruvian Guano-a price based on the present
value of the dollar.
NOW GET THIS EXTRA VALUE
AT TODAY'S LOW COST
In the manufacture of Ideal Fertilizers we are pleased to announce
that we shall be liberal in the use of Genuine Peruvian Guano. Its use
in Ideal Fertilizers will increase the strength of our statement: "Most
Value Per Dollar." Its use will give you a top plant-food value for
your dollar, because the Ammonia in Genuine Peruvian Guano appears
in many different forms and is released over a long period of time.
It supplies almost a continuous source of Nitrogen-Potash and Phos-
phorus in their most desirable form-with additional value in soil
building and the rarer elements.
It is fortunate for growers that the turn of events has made Genuine
Peruvian Guano available for use as a base for making mixed fer-


' floW/ YOU HAVE
PAID A PREMIUM FOR

GENUINE PERUVIAN

GUANO
IT IS NOW AVAILABLE AT A PRICE
WHICH IS LOWER THAN AT ANY TIME
DURING THE PAST TWENTY YEARS
IDEAL FERTILIZERS
IDEAL FERTILIZERS
f wauitlayou-


tilizers, and at no additional Ammonia cost over other organic mater-
ials. Genuine Peruvian Guano is now imported under a new contract
made by a New York importing establishment and the Peruvian Gov-
ernment. It is available at a price which is now lower than at any time
during the past twenty years. Insist upon Genuine Peruvian Guano
in any standard brand of fertilizer by specifying that any portion or
all of the Ammonia of its analysis is to be derived from Genuine
Peruvian Guano. You can be sure of the use of Genuine Peruvian
Guano in


IDEAL I
WILSON &TOOMER ? FERTILIZER O M NY
JACKSONVILLE, FLORIDA. MO T VALE PER DOLLAR1


The Danish steamer Leise Maersk unloading a 2000 ton cargo of Genuine Peruvian
Guano at the Wilson & Toomer Fertilizer Company's dock at Jacksonville. Another
cargo of 3000 tons is expected to arrive in a few weeks. J

1


Page 6


=0r


0,
eNZ0We


October 15, 1932




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