Title: Florida clearing house news ..
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Permanent Link: http://ufdc.ufl.edu/UF00086639/00089
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: June 1, 1932
Frequency: semimonthly (irregular)
 Subjects
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00089
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text
U.\ S. pt. of Agr:i.,"-
Library-Period. Div.,
Washington, D.C.


-U,"'.


2-24
U. S. Postage
FLORIDA1. Paid
SO A "1 Winter Haven, Fla.
FA ) Permit No. 1


U CLEARING


Representing more than 10,000
OGrowers of Oranges and Grapefruit
Headquarters: WINTER HAVEN, FLORIDA


NEWS


H l1. E
lUOA'mU S.KdEtji


Official Publication of the
FLORIDA CITRUS GROWERS
CLEARING HOUSE ASSOCIATION


, $2.00 a Year
10 Cents a Copy


Published Semi-monthly by the Florida Cit-
rus Growers Clearing House Association,
DeWitt Taylor Bldg.. Winter Haven. Fla.


JUNE 1, 1932


Entered as second-class matter August 81,
1928, at the postoffice at Winter Haven,
Florida. under the Act of March .- 1879.


Plans To Be Formed For Coming Year

Governing Bodies To Organize For Next Season;
In-dastry Has Thrived Despite World Conditions -


The Clearing House today steps into its
fifth year! To use the circus barker's phrase,
Sthe Clearing House steps into its fifth season
"bigger and better than ever before." At the
.' present writing the word "bigger" does not
accurately apply as far as actual citrus fruit
Stonnage is concerned, but prospects for in-
creased tonnage and a consequent increase in
control are exceedingly bright, and the old
Circus cry will in truth be borne out.
The month of June is organization month
in the Clearing House. The three administra-
tive bodies, that is, the Board of Directors, the
SCommittee of Fifty, and the Operating Com-
mittee, are expected to elect their officers this
month and begin laying plans for next season's
operations. Expansion of the Clearing House
is, confidently expected by members of these
three groups. This expansion may or may not
be accomplished through actual membership
in the Clearing House, but in all likelihood will
bermade possible with outside organizations
co operating with the Clearing House as was
done to some degree during the past season.
S"IMPROVE OUR INDUSTRY"
During the past month or two there has be-
_come apparent in Clearing House circles a feel-
ing that policies for thle coming season must
d be more clearly definedand must look more
directly toward a material improvement in
industry conditions. The Clearing House was
Asset up four years ago for no other reason than
to better industry conditions and in doing so
Sto work with conditions as existed. In other
words, the founders of the Clearing House,
p realizing fully that growers for some time to
come would continue to patronize various
marketing agencies, set up this organization
Sso that the various marketing agencies could
work together on matters of common interest.
4 A better control of distribution, an improved
standard in the grade and pack of all Florida
Fruit, and an increase in the consumer demand
for Florida citrus by means of a nation-wide
advertising campaign were the three funda-
0 mental objectives on which the Clearing House
was built.
Hence it is that officials of the Clearing
House today are determined to go ahead with
these same objectives in view, well pleased at
the same time with the very material progress
made during the past four years.


It would not be out of place here for every
loyal member of the Clearing House to remind
his neighbor that this organization "has done
a mighty fine job." One of the most difficult
tasks which the Clearing House has is that of
obtaining a direct interest and appreciation


Purposes of the

Clearing House
To provide the facilities and
agencies through which Florida citrus
fruits produced by its own member
growers and the by-products thereof
may be marketed advantageously
throughout the United States and other
countries through establishing a stable
and systematic flow and distribution of
such fruit.
To encourage, through collective ac-
tion of growers, a better and more eco-
nomic method of production of Florida
citrus fruits.
To promote and secure a better tex-
ture,grade and pack of citrus fruits.
'To promote, engage in and secure a
uniform and effective method of ad-
vertising Florida citrus fruits.
To promote and secure a more ade-
quate method of regulating and sta-
bilizing the citrus fruit industry to
meet the consumptive demands there-
of.
To enlarge and extend the domestic
and foreign markets for Florida citrus
fruit.
To cultivate and develop a more
thorough understanding of mutual in-
terests among growers and producers
of Florida citrus fruits.
To carry on operations with refer-
ence to the propagating, planting,
spraying and cultivating of citrus fruit
trees; and to exercise all the powers
conferred under said Chapter 9300 of
ws of the State of Florida under
this association is incorporated,
odo any or all of the things here-
umerated to the same extent as
al persons might or could do.


from its grower members. To many growers
the Clearing House has been a somewhat vague
institution. Fortunately, this situation is im-
proving and the growers today are more and
more realizing and appreciating the true
value of this organization to them. The shipper
members possibly have become more readily
appreciative of the value of the Clearing House
to the industry in that it has been of material
help in enabling them to get back a larger
return for their growers than would have been
possible otherwise.
Growers already know of the material help
which the Clearing House rendered only this
spring when it initiated a joint emergency
grapefruit advertising campaign with the
Florida Citrus Exchange and thereby boosted
the grapefruit market from virtually red ink
to a highly satisfactory level. While this ad-
vertising campaign was comparatively small
in outlay of dollars, it was indelible proof that
some such organization as the Clearing House
is still a very vital need of the industry and
illustrates the help it can be to others not di-
rectly affiliated with it in cooperating on at
least one of the major elements in our mar-
keting problems.
HAVE HELD OUR OWN -
Improvement in the grapefruit market has
by no means been the greatest help the Clear-
ing House has rendered during the past year.
It is mentioned first merely because it is a
concrete example which can readily be meas-
ured in dollars and cents. Growers, shippers,
and others who may feel a bit discouraged have
only to think a minute to realize that the
Clearing House, without question, has been a
veritable life saver for every grower in the
state of Florida this season. It is no exaggera-
tion to say that had it not been for the Clear-
ing House, red ink unquestionably would have
been the answer for thousands of Florida
growers.
It cannot be claimed that the Clearing
House was instrumental in bringing back big
money for fruit during the season now ending.
It can be stated, however, that in view of the
nation-wide depression and the effect the
depression would have had on our own indus-
try the year would have been a disastrous one
had it not been for the work the Clearing
(Continued on Page Six)


Volume IV
Number 17








Page 2 FLORIDA CLEARING ( HOUSE NEWS


Committee of Fifty Department
(Articles under this heading are prepared and published in the News by the thousands of other grower-members of the Clearing House and to report their
Educational Committee of the Committee of Fifty. Through this department efforts and activities to them. The Clearing House Directors and Manage-
members of the Committee of Fifty hope to maintain closer relations with the ment accept no responsibility for what appears in this department)
Arsenic---The Truck Problem---A New Season.--Advertising Our Citrus


Whether arsenic sprays should be used to hasten the
maturity of citrus fruits is a much discussed question
among growers at the present moment and the "I'm for its"
and the "I'm against its" are having a wonderful time de-
fending their positions.
There is a state law which prohibits the use of arsenical
sprays in grapefruit and orange groves. The constitution-
ality and integrity of this law was fully established in the
various courts during the winter and the decisions upheld
the power of the law. These decisions establish the val-
idity and strength of the law and make its enforcement
mandatory but do not prove that the law is beneficial or
harmful to the industry, and it may be that fuller investi-
gation and scientific study of the question will show that
the men who fought it were progressive in thought and
pioneers in a forward movement. Let us all be open mind-
ed in our consideration of the question lest our precon-
ceived aversion to arsenical sprays drives us to judge with-
out due examination and reach decisions based on grounds
other than reason or justice.
Arsenical sprays on citrus fruits in the limited amounts
used to hasten maturity do not imperil the health of the
consumer. This was clearly indicated during the Med fly
campaign when fruit was shipped from trees that had been
severely injured by repeated sprayings from excessively
strong arsenical solutions. The amount of arsenic used in
spraying citrus to advance maturity is inconsequential
when compared with that applied to other farm products
that are a large part of the daily food of the nation.
Grapefruit from treated groves was the sweetest and
most palatable of last fall's crop. The writer, a strong sup-
porter of the present law, discovered last winter that
grapefruit from crops that had been condemned because
sprayed in violation of the law were more palatable and
desirable for home use than fruit from his own grove.
Other grapefruit growers, wishing to give the best, bought
and shipped arsenated grapefruit in gift boxes to northern
friends in preference to fruit from their own trees.
Because of the juice content requirements for grape-
fruit it is no longer possible to ship juiceless fruit no matter
how sweet, and the abuse of any spray or fertilizing ma-
terial to hasten grapefruit maturity is prevented by the
minimum juice content requirements of the present green
fruit law.
Any means that will extend the marketing season for
Florida fruit should be used unless it impairs the health-
fulness, the palatability or juiciness of the fruit.
It has been reported that the use of arsenic sprays
destroys the vitamin content of citrus fruit. If this is true
it is a strong argument against any change in the present
law. Scientific laboratory work would prove the truth or
falsity of this.
Arsenic spray on some varieties of oranges renders
them tasteless and insipid and there should be no modifica-
tion of the law unless there are sufficient safeguards estab-
lished to prevent any abuses of the liberties granted. Per-
haps this could be done by the establishment of protective
ratios similar to those used in the present green fruit law.
The State Department of Agriculture derives a large
part of its income from the citrus industry, from the green
fruit enforcement charges, and the fertilizer tax. Its an-
nual income so far exceeds its expenditures that each year
large sums are diverted from its surplus to other state de-
partments. This diversion of funds is only commendable
if the department has exhausted its opportunities for use-
ful service to agriculture. The department has several ob-


ligations to the citrus industry that it has failed to recog-
nize and which are of primary importance and not the
least of these is the financing and conduct of research work
looking toward the extension of the marketing season for
Florida citrus fruits through hastening maturity by some
means practical and harmless.
In its failure to conduct such research the department
has been delinquent. Where laws exist we are for their
strict enforcement as all good citizens should be, but stand
determinedly for the amendment or abrogation of pro-
hibitory laws if they can be proved obsolete or inimical to
the best interests of the citrus industry. Florida needs a
broadening of her citrus markets both in place and time,
and if it can be demonstrated that any spray or fertilizing
material will hasten the maturity of our fruit without,
destroying virtues and can be used without being abused
we are for it.

How many of you are regular readers of the "Citrus
Industry"? This interesting and instructive monthly mag-
azine, devoted exclusively to citrus, would fill a helpful
place in the reading of every citrus grower. The first
article in the May issue is an address given at the annual
meeting of the Florida State Horticultural Society by Mr.
R. P. Burton on the important and timely topic "Should
Truck Movement of Citrus be Encouraged or Discour-
aged?"
Mr. Burton sees this subject, not as the nigger saw the
moon, "at a distance," but from a recent, personal, in-
tensive survey in the marketing centers of the Southern
States. His conclusions are those of a trained observer
who has spent a lifetime in the production and marketing
of citrus fruits both here and in California. We congratu-
late Mr. Burton on his clear, forceful, and fearless dis-
cussion of this problem. His long experience enables him
to speak "as one having authority and not as the scribes,"
and gives weight and power to his terse statements. We
wish every citrus grower could read and study this article.

June first sees the lowering skies of a large organiza-
tion of Florida citrus growers filled with clouds that are
black and ominous.
"The lightning flash from pole to pole,
"Near and more near the thunders roll."
We certainly hope that a clearer, purer atmosphere
will follow the impending storm and that out of the tur-
moil and strife there will emerge leadership, big, broad-
minded, broad-visioned, tolerant, not shackled with un-
reasoning prejudice but constructively cooperative for the
good of the citrus industry.
It is June 1st in the Clearing House, The Board of Di-
rectors, the Operating Committee, and the Committee of
Fifty have ended a year's work of'which they have reason
to feel justly proud. They have carried on through a dif-
ficult year that began in doubt and are passing the organ-
ization to their successors, larger in membership, richer in f
loyalty, strengthened in purpose and determination, and
better able to profitably serve the industry.
Three years ago Mr. C. C. Teague, at that time citrus
member of the Federal Farm Board, told Florida that the
Clearing House could not live. It not only lives but it
leads. Gro er-owned and grower-controlled, its power
to serve an nplish can be limited only by the will"
of the gro
The perlf the new Board of Directors, the new
Operating tee, and the new Committee of Fifty


June 1, 1932






June 1, 1932 FLORIDA CLEARING HOUSE NEWS


who take office June 1st has changed but little
from last year. The Clearing House is bound
to go forward under the splendid leadership
and work of these three experienced groups
who give so willingly of their time and thought
without compensation except the satisfaction
that comes to those who successfully serve.
Their first declared and main objective for
the coming season is a united advertising pro-
gram to increase the demand and extend the
markets for Florida citrus fruits. This is the
prime need of the industry. Without ample
and well-directed advertising good prices for
our increasing production are impossible, and
unless profitable prices are secured grove
values cannot be maintained.
If you are willing to give your
support to an advertising program
we will have one and profit by it. If
you are not willing to give your sup-
port to an advertising program we
will not have one and will lose in con-
sequence. It all depends .on you.
If the citrus growers of Florida will unitedly
join in an advertising program for next season
and the seasons following they will have taken
a long step forward and at least be keeping
around the corner where prosperity is said to
be. It is the most progressive action possible
and will enable the industry to face a rising
instead of a setting sun.
Acres of doubt can be made acres of dollars
through advertising.

The next meeting of the Committee of Fifty
will be at Cocoa, June 10 at 1:30 p. m. These
meetings are open to the public and all citrus
growers are welcome. The Committee holds
no executive sessions. Growers are given priv-
ilege of the floor for presentation of matters
pertaining to the industry. Come and bring
others with you.

We were pleased to see in the last issue of
the News two grower letters, and although Mr.
Taylor and Mr. Smith seem to be on opposite
sides of the same topic, we agree with both
of them. Like Mr. Taylor, we seriously doubt
the value of the canned grapefruit and canned
orange and grapefruit juice experiments to
the industry. This is only a personal opinion,
but our observations to this date have failed
to find any benefit the grower has received
from the canning of the fruit or its juices. We
are opposed to any program that would sub-
stitute the canned product for fresh fruit in
places and at seasons that fresh fruit is avail-
able. Mr. Smith's suggestion of turning the
low grade fruit into marmalade is good, be-
cause marmalades will never be substituted
for fresh fruit and therefore will not injure
the fresh fruit market. We are still advocates
of "bigger and better cull piles" unless the
culls can be used to better advantages than
furnishing truck peddlers with fruit low in
price and quality with which they can lessen
the demand and lower the price on our qual-
ity fruit.

Compliment For a Lady
Customer-"Three of those apples you sent
me were rotten. I am bringing them back.
Storekeeper-"You needn't bring them back.
Your word is just as good as the apples."-
Exchange.


Crotalaria Is Credited

For Soil-Building Job

Crotalaria is getting the credit for the fine
condition of W. L. Craft's 12-acre citrus grove
near Stuart, reports County Agent C. P. Heuck.
Three years ago $58 worth of nitrate of soda
was put on the grove and no fertilizer has been
applied since. This season approximately 850
field boxes of fruit were picked, and it topped
the 127 cars sold on the Philadelphia market
the day it was sold. No spraying for insects
and disease has been practiced for the last
several years.
The trees are from 10 to 16 years old. The
soil is largely of the black sandy flatwoods
type with some hammock land. Four years ago
five pounds of Crotalaria striata seed were scat-
tered in a few of the middles. Seed have been
harvested and broadcast on other parts of the
grove. Each year it has reseeded itself, and a
heavy crop has been disked each spring until
now there is a 4 to 6 inch well-rotted mulch
over the entire grove.
Shortly after the 1928 storm, most of the
trees were topped back, and then the fertilizer
applied. By 1930-31 the trees had begun bear-
ing again, and that year bore 250 boxes. After


the fine yield just obtained the trees arof
splendid condition, says Heuck, and apparent.
ly thriving well on crotalaria humus. The
trees are setting a heavy crop of fruit.
During the drought last summer and fall
Craft states that his trees suffered very little
and there always seemed to be plenty of mois-
ture in the soil combined with the humus.


New Use Is Developed

For Lowly Sour Orange
A use has been found for the fruit of the
sour orange, for years considered useless ex-
cept as trees to bud upon. In budding stock
only the seeds were used, the fruit being
thrown away. Rupert Smith, a citrus grower
of Arcadia, has experimented with sour or-
anges, and has found them suited for marma-
lade and jellies. A large canning concern has
succeeded in making a high-grade preserve
from this fruit, and now indicates a desire for
a steady supply of the fruit. The sour orange
tree will grow well on any kind of Florida soil.
It requires little or no attention, and will stand
a lot of cold. There are many sour orange
trees in Florida, and it is possible this new dis-
covery will mean a new citrus industry.


The Picture Tells the Story

__ S Brogdexed d New York Auction
December, 1931
S Oranges, Size 216
Brogdexed Average . $3.43
3.ot Brog. ot Brogdexed Average 3.10
-' Difference .33
-1 2 3 4 7 8 9 10 11 14 15 16 17 18 21 22 23 38 29 30 I I I I I I


2!d ZNew York Auction
Progdexd Jasuary, 1932
Oranges, Size 216
3.'00: "= Brogdexed Average . $3.53
S N'ot Brogdexed I Not Brogdexed Average 3.23
S -Difference . 3
1 4 5 6 7 8 11 12 13 14 15 is 19 20 21 22 25 268 1 1 I I


Sw York Auction
February, 1932
Bo-$4.00x bad a shw -brogdexed c t, w. atIb Oranges, Size 216
hv .come tor rcognize i Brogdexed f b a Brogdexed Averae . $381
-at rogdexed ot Bogdexed Average 3.58
43.00 I I I ---
1 2 3 4 5 8 9 10 11 12 15 16 17 18 19 23 24 25 26 Difference . .23

These charts give you a very good picture of the price levels of the New York auction
during the months of December, January and February. The higher prices paid for
Brogdexed brands, as shown by the price charts, we attribute to the fact that dealers
have come to recognize in Brogdexed fruit better appearance and longer keeping
time. That means more money every time.
Boosting the net return is largely a grower problem. The benefits of the Brogdex
System interest the packer only indirectly. But packers know what the Brogdex
System is and what it will do. Talk to your packer-you may find a way to work out
the proposition with him.


Florida Brogdex Distributors, Inc.

Dunedin, Florida


Page 5i






Page 4 FLORIDA CLEARING HOUSE NEWS


FLORIDA

CLEARING HOUSE

NEWS

CLEARING HOUSE PURPOSES
Co-ordinating members' activities for orderely control
of distribution.
Controlling supplies at key markets.
Disseminating marketing information.
Standardizing grade and pack through impartial in-
spection service.
Increasing consumer demand by advertising and pub-
licity.
Securing best freight rates and transportation
services.
Developing mutual interests of, and better under-
standing among growers and shippers.
Maintaining representation of industry in all matters
of common welfare.

DIRECTORS
E. C. AURIN Ft. Ogden
J. C. CHASE Winter Park
JOHN D. CLARK Waverly
L. P. KIRKLAND Auburndale
J. H. LETTON Valrico
JAMES C. MORTON Auburndale
M. 0. OVERSTREET Orlando
E. W. VICKERS Sebastian
GEORGE F. WESTBROOK. Clermont
E. H. WILLIAMS Crescent City
R. B. WOOLFOLK Orlando


Advertising Campaign Plan

Meets Approval
The announcement last month that
the Clearing House will endeavor to
inaugurate an effective advertising
campaign throughout the north in
order to increase consumer demand for
Florida oranges, grapefruit, and tange-
rines, apparently has met with a fav-
orable and enthusiastic response from
newspapers all over the state. Florida
newspapers almost as one gave the an-
nouncement prominent display in their
news columns, and many went so far as
to comment editorially.
From a common sense standpoint
there is no justification for Florida's
citrus industry refusing to advertise its
fruit. The fact that Florida in the past
has done little or no advertising of her
citrus fruit, at least compared with the
millions that have been spent by our
California competitors, does not neces-
sarily mean that the growers and ship-
pers of this state do not believe in ad-
vertising. The reason has been that
financial support has not been coordi-
nated. In other words, there has not
been-prior to the creation of the
Clearing House-any one organization
through which the growers gave their
financial support to a national adver-
tising program. Now that the Clearing
House is in existence and provides a
medium through which all may sub-
scribe to a common cause, there is no
practical reason why Florida should
not go into the markets of the country
next season with a powerful and ap-
pealing story about Florida oranges,
grapefruit, and tangerines.
The following are a few of the edi-
torial comments made by various Flor-
ida newspapers relative to the neces-


sity for advertising Florida citrus fruit.
These editorials indicate clearly the
general attitude on this vital question
and merit careful reading by every
grower and shipper of Florida fruit.
The editorials follow:
OPEN LETTERS
To And By
Colonel Clearwater
To A. M. Pratt, Manager
Florida Citrus Clearing House
Dear Friend: Your board of directors
estimates that your recent grapefruit
advertising campaign costing $40,000
increased by more than a million dol-
lars the net return to Florida growers,
or about fifty cents a box more than
would otherwise have been received.
The advertising campaign was start-
ed late, not in fact until it was seen that
unless something were done immedi-
ately the grapefruit crop would be a
complete financial loss. As a result of
the advertising, the demand jumped
upward, and with it jumped the price.
You believe that the sale of two million
boxes can be traced to the advertising.
The amazing thing is that something
of the sort was not done early as a mat-
ter of ordinary business procedure, in-
stead of being an emergency measure
to meet a crisis. Now that your mem-
bers are convinced that only by adver-
tising can Florida fruit hold its own in
the nation's markets, why not spread
the news among all other citrus pro-
ducers and marketers, raise many
times $40,000 for advertising by co-
operation, and really go after business
aggressively and on a nation-wide
scale?
The old Emersonian dictum that if
you have a superior article to sell the
world will wear a path to your door for
a chance to buy does not belong to this
century. Nowadays you not only must
have a superior article, but must let the
world know that you have it.-Colonel
Clearwater, in Clearwater Sun.

ADVERTISING PAYS AGAIN
The statement of the Clearing House
Association that growers of grapefruit
in Florida have benefited to the extent
of a million dollars from an advertising
campaign sponsored by the Clearing
House, drives home again that old ar-
gument that "it pays to advertise."
At this moment we are more inter-
ested in results that have been obtained
from that campaign than in the fact
that it is an argument in favor of adver-
tising in general. The Clearing House
to begin with, had a superb product to
advertise-an important point in ad-
vertising of any kind-and it appealed
to one of the popular discoveries, sec-
ond. Grapefruit is the popular diet for
those who care to reduce their bodily
weight, and it has been proven time
and again during the past year and
especially since the advertising cam-


paign got under way.-Titusville Star-Advo-
cate.

THE MAGIC OF FLORIDA
George R. Hilty's contention that there is
magic in the name "Florida" when applied to
the products of this state finds confirmation in
counsel given the Citrus Growers Clearing
House Committee of Fifty by N. W. Ayer &
Son, Inc., a big advertising agency which has
handled publicity for Florida citrus fruit for
the past three years.
"The word 'Florida,' with reference to or-
anges and grapefruit, has a stronger influence
in the buying habits of the consuming public
than any other name, trademark or brand," a
representative of the agency reported to the
growers. He explained that this conclusion
was based on a study made by the agency of
the advertising done by several hundred suc-
cessful retail grocers in the North. These gro-
cers, he said, "naturally used in their market
page announcements that word or phrase which
they considered would have the strongest ap-
peal to the housewife."
The study was made during January, Feb-
ruary, and March of this year of newspapers
in more than 30 cities representative of terri-
tory consuming 98 percent of Florida's citrus
fruit. The summary of the agency's findings
shows that a large proportion of the grocers
specified "Florida" in their advertising with
reference to both oranges and grapefruit. The
references were more frequent in the case of
the oranges than in the case of the grapefruit,
although the phrase "Florida grapefruit" was
used more generally in grapefruit advertising
than any other brand, trademark, or name.
This bears out Mr. Hilty, publicity man for
the Florida Power & Light Co., who has been
urging producers of Florida agricultural pro-
ducts and manufactured goods to use the word
"Florida" whenever possible in marketing their
offerings. His company has been advertising
Florida products indiscriminately and he made
the discovery that the name of the state had a
reader appeal unmatched by any other trade-
mark.-Collier County News.


Tree Injured By Fire

Bears Monster Oranges
An orange tree standing in the yard of H. H.
Hipson's home in the Bessey addition was in-
jured about a year ago by having all its bark
burned off. This year it bore oranges which
are monstrosities.
The fruit of the tree was naturally a small,
sweet orange. Now it bears huge oranges, as
large as a pondorosa lemon, and they always
remain green as to their rind, although the
flesh of the orange is sweet and delicious as
well as very juicy.
P. R. McCrary, who brought two of these
unusual oranges to the Daily News office, has a
theory that the sap of the tree cannot be prop-
erly balanced owing to there being no bark.
He thinks the substance that should go into
the bark goes to the fruit, thus making it ab-
normally large. The tree is a great curiosity,
and probably is the only one of its kind in the
state.-Miami Daily News.


June 1, 1932






FLORIDA CLEARING HOUSE NEWS


'Apple Growers Working

To Ban Low Grade Fruit
In view of the general interest in Florida
relative to the successful merchandising of an
ever-increasing citrus production, Florida
y growers may be interested in hearing how
some of their competitors are handling the
same problem. With this in view the Clearing
House recently undertook to obtain informa-
tion about the apple industry, which fruit next
Sto the banana probably enjoys the greatest
degree of popularity of all fruits (oranges
I ranking about third.)
The advent of the truck as an important
factor during the past season has complicated
matters for the apple growers of Virginia,
according to information from that state.
SAsked by the Clearing House for a brief re-
view of the situation there, the Hon. Harry F.
SByrd, former governor of Virginia, president
of the Virginia State Horticultural Society,
and a brother of Commander Richard Evelyn
Byrd, explorer and aviator, kindly set down
his views on the problem of the low grade pro-
duct. Mr. Byrd's summary, which is given be-
low could very readily be a description of the
Situation as it has existed in Florida so similar
are the problems in the two states. The sum-
mary reads as follows:
HONORABLE HARRY F. BYRD
"I am firmly convinced that the outstanding
need in the apple industry is the elimination of
low grade apples from the market. Last year,
with a very large apple crop throughout the
country, the Virginia Horticultural Society
strongly recommended that the Virginia grow-
ers pack no apples below the Utility grade.
That is, all unclassified apples should be omit-
ted from the closed packages and sold to the
vinegar or canning plants, or disposed of in
some other way, so they would not compete
with the higher grades on the markets. Many
of our growers followed this advice very profit-
ably. The grower who did not take this advice
and attempted to market unclassified apples in
packages suffered a great deal of grief. I
know of a considerable quantity of such ap-
ples that were exported and failed to bring the
Transportation charges. The prices for such
apples on the domestic market were also dis-
astrous.
"At a recent meeting in Washington, attend-
ed by officials of the Horticultural Societies of
most of the states east of the Mississippi River,
we adopted a resolution recommending to the
Department of Agriculture and the Interna-
tional Apple Association that no apples below
standard grades be permitted to leave the coun-
try for export, and I believe this will be car-
ried out.
"The fruit grower, of course, unlike the
farmer cannot reduce his production to over-
come conditions such as we are facing at this
time. We can, however, refuse to pack low
grade fruit, and this, in my opinion, in years
of large production is our only salvation. Low
grade fruit going on the market in competition
with better grades yields not only a small re-
turn on the low grades, but depresses the price
on the others, so that every one would fare
better by shipping only the better grades. I
believe that the apple growers are coming to
realize this more and more, and that we shall


Notice of

Annual Meeting

June 1, 1932.
Notice is hereby given, as re-
quired by Article III, Section 4, of
the By-Laws, that the annual
meeting of the Florida Citrus
Growers Clearing House Associa-
tion will be held at 11 a.m. Tues-
day, July 12, 1932, at the Ritz
Theatre, Winter Haven, Florida.


very shortly see a considerable improvement
in the class of apples on the market.
"I might also add that in Virginia we have
a law authorizing the Commissioner of Agri-
culture to prohibit the packing of unclassified
apples. This was only recently adopted and
future conditions will determine whether or
not the vote will be invoked."
IN WASHINGTON ALSO
According to news dispatches other apple
growers likewise are taking steps to ban low
grade fruit from competition with their better
grades. Information from the apple growers
in the state of Washington has just been ob-
tained which reveals that the growers there
have decided to ban the C grade and the apple
smaller than 198 from competition with their
better fruit. An article in the May 28 issue
of the New York Packer has this to say about
the movement in Washington, the article in
part following:
"An agitation that has been carried on in
this district for ten years or more has finally
culminated in banning the C grade and the
small apple from shipment for the coming sea-
son, at least. Back in 1922 the Northwest Co-
ordinating Bureau was launched by leading
growers and shippers, one of the principal ob-
jects of which was the eliminating of the C
grade.
"The bureau failed to survive, being only
one of the numerous efforts at improving the
industry that did not accomplish its purpose,
though it helped with the good work. Since
that time the agitations against the C grade
were continued from year to year, gaining
momentum in poor years and dying out when
crops were short and prices good.
"But now a concerted effort on the part of
shipping firms, growers' organizations and
marketing agencies has resulted in a petition
to the state horticultural department which
spells the doom of the C grade and all apples
smaller than 198 to the box.
"Using the 1931 apple crop shipments as a
basis this will mean that only about 24,000
cars will go out of the state of Washington,
instead of nearly 36,000 cars. If the crop
should equal that of 1930, the shipments will
be cut from 45,000 cars to 30,000 cars.
"The effect of this change will be two-fold,
it is predicted. First the growers will be saved
the loss sustained in shipping C grades which
failed to pay freight, and, second, the market
price of the better grades should be strength-


ened by removing this large percentage of
apples from competition with them, in the be-
lief of shippers.
"High freight rates enter into the question
to a considerable extent, as the rate of C
grades is the same as on extra fancy, and it
is the low grade fruit that causes the heavy
loss. It is possible that an effort will be made
to ship the low grade apples to Montana and
the Dakotas or to Pacific coast cities in bulk
as these markets will absorb such apples at
low prices without interfering with the sale of
better fruit."


Officers For Next Year

To Be Named This Month
Organization within the Clearing House for
the selection of officers for the coming season
probably will be undertaken this month. The
election during April, followed by an election
among shipper-members for representatives
on the Operating Committee, have already as-
certained the personnel of the three adminis-
trative groups of the Clearing House, that is,
the Board of Directors, the Committee of Fifty,
and the Operating Committee. The selection
of officers in the case of the first two, and
confirmation of the Operating Committee
nominations with election of a chairman for
that body, probably will be completed within
the next two or three weeks.
The first meeting of the new Board of Di-
rectors will be held at Winter Haven, Wednes-
day, June 8. The Committee of Fifty will hold
its organization meeting in Cocoa on Friday,
June 10, the meeting to be held in the Cocoa
high school. Upon confirmation of the nom-
ination for the Operating Committee the mem-
bers of this body are expected to meet and
select a chairman.
Officers of the three groups who have served
during the 1931-32 season are:
BOARD OF DIRECTORS
President: A. M. Tilden, Winter Haven
Vice-President: E. C. Aurin, Ft. Ogden
Secretary: O. F. Gardner, Orlando
Treasurer: A. R. Trafford, Cocoa
OPERATING COMMITTEE
Chairman: W. H. Mouser, Orlando
COMMITTEE OF FIFTY
Chairman: N. H. Vissering, Babson Park
First Vice-Chairman: A. F. Pickard, Lake-
land
Second Vice-Chairman: John D. Clark,
Waverly
Secretary: Fred T. Henderson, Winter
Haven



IRRIGATION

COMPLETE WATER SYSTEMS
FOR EVERY PURPOSE

Large Stocks Pumps, Pipe and Other
Materials for immediate delivery.

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TAMPA, FLA.


June 1, 1932


Pave


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Page 6

Hot and Dry Weather

An Aid to Rust-Mi
June is the month when rust-mites are lik
to do most damage to the crop of oranges,
cording to J. R. Watson, entomologist with t
Florida Experiment Station. They do not ca
for citrus until the oil glands begin to apple
in the rind. Then they cause the well kno'
russeting which lowers the quality of the fru
Rust-mites do most damage during hot, d
weather, and those are the conditions likely
prevail just before the rainy season.
Since rust-mites multiply rapidly, grove
should be watched carefully.
The rust-mite remedy is sulfur, either in t
form of flowers of sulfur or lime-sulfur spray
The economical way to combat rust-mites is
be constantly on the watch and find them fir
To find the mites growers must have a smi
hand lens, which should magnify about
times, and must become acquainted with ru;
mite appearance. They will be seen under t
lens as small, straw yellow, wedge shaped i
sects, but cannot be seen by the naked ey
Rust-mites are quite active, but those that ha'
been killed by fungus diseases will be brown:
in color and, of course, inactive. A few tre
in all parts of the grove should be examine
every few days. On trees fully exposed to tl
sun the mites prefer the north side, while o
shaded trees most of them are likely to be c
the southeast side. When any considerab
number are found, say usually two or thr
under the small lens, the affected trees shou
be sprayed or dusted.
Dusting is quicker, and more practical fi
the larger groves, and a better coverage
usually obtained if there is no breeze. The du
does not kill the eggs, and must not be washed
off within three days or all the eggs may n
hatch and be killed. Spraying is usual
cheaper, and more practical for the sma
grower. Mr. Watson recommends a 1 to 50
60 formula for rust-mites, which will also ki
six-spotted mites. A 1 to 40 is best if purp
mites are present.
Lime sulfur will burn tender fruit if it
applied when the temperature is over 90 d
grees. Neither the sulfur spray or dust should
be applied for at least two weeks after an o
emulsion spray.


Gleaned From the Press
FLORIDA ORANGES AND OTHERS
A recent report from the central market
of the country show that oranges from Flo'
ida are bringing a higher price than all other
This is as it should be for the best produce
should bring the best price. The great pity o
it is that this higher price is received for onl
a short time, and toward the end of the season
The earliest Florida oranges to ripen ai
also the best in the world-when ripe. The mi
season oranges are even better than the lat
valencias which annually bring the high
price. From the beginning to the end of th
season the Florida fruit should top the market
at all times, and Florida growers should be th
most prosperous class in the country. That th
fruit is so good-when ripe-is owing to th
soil and the climate. That the fruit does nc


FLORIDA CLEARING HOUSE NEWS

bring the highest price at all times-is owing
to the growers.
te In other parts of the world, not so fortu-
nate in regards to soil and climate, the orange
ely growers know enough to organize in sufficient
ac- numbers, and to advertise in sufficient quan-
he tity to secure the best market. They are also
ire wise enough to prevent unripe fruit being
ear shipped.
wn When Florida growers learn these three
it, things they will be prosperous.-Eustis Lake
ry Region.
to

es New Insecticide Formula

he Is Help in W ar on Pests
ly.
to Determination of the complete chemical
st. structure of rotenone was announced recently
all by Dr. C. A. Browne, Assistant Chief of the
10 Bureau of Chemistry and Soils, U. S. Depart-
st- ment of Agriculture, who explained that chem-
he ists of the department hope that rotenone can
n- be developed ultimately into the insecticide
most nearly approaching the ideal.
ve Rotenone is a white crystalline material, and
sh is both a contact insecticide and a stomach poi-
es son. It is more poisonous to aphids (soft-
ed bodied plant lice) than is pure nicotine. It is
ie also poisonous to fish and other cold-blooded
"n animals, but appears to have no effect on hu-
n mans and warm-blooded animals, a property
le which adds greatly to its usefulness. It can be.
ee obtained from the roots of Derris elliptica, an
Id East Indian plant, and also from the roots of
Lonchocarpus nicou or cube (pronounced coo-
r bay) from South America.
is With a knowledge of the structure of rote-
st none and associated compounds, said Doctor
d Browne, it will be possible to attempt to syn-
ot thesize rotenone as a chemical product instead
ly of being forced to extract it from vegetable
ll sources. This new knowledge may also permit
or the synthesis of other compounds of analagous
1ll make-up which are likely to possess valuable
le insecticidal properties.
"Chemists of the bureau have been in keen
is competition with some of the best chemists in
e- Japan and Germany," says Doctor Browne.
Id "By solving this difficult problem ahead of
il those who started many years earlier, our
chemists have earned credit for one of the
most brilliant chemical achievements of the
department."


Apple Growers Improving

rs Their Production Methods
s. Apple growers all over the world are becom-
ct ing more efficient. They are producing more
f and better apples on smaller acreage. There is
y better selection of varieties planted, and im-
n. provement in cultural and marketing processes.
:e Farm orchards are giving way to commercial
d orchards.
;e This situation of improved apple production
er and marketing practices, as brought out in a
xe world survey of the apple industry by the Fed-
et eral Bureau of Agricultural Economics, is said
ie to apply especially to the United States and
e other apple export countries-Canada, Austra-
le lia, New Zealand and Russia. More efficient
)t and satisfactory methods of transporting fruit


June 1, 1932

Plans to Be Formed For

The Coming Year
(Continued from Page One)
House did in holding together the various com-
peting factors. In short, the Clearing House
actually prevented a tragedy this season in O
Florida's citrus deal.
INFORMATION A BIG HELP
Operation of the Clearing House was in no
respect different during the past season than.,
it has been in any other year of operation. It
has hewed to the same lines just as closely as ,
conditions permitted. Growers generally may
not appreciate the full significance of the 4
daily dissemination of marketing information
by the Clearing House. Those who do appre-
ciate its value know definitely that without
this interchange of daily market information
between the Clearing House and its affiliated 4
shippers price levels would be far below what
they have been.
It has taken true efficiency and true co-
operation to weather the world-wide depres-
sion. Only organizations that have sailed a .
level course have been able to weather the
storm (which by the way seems to be in the 4
process of passing) and the Florida grower
who has done his share through the Clearing -
House to keep himself and others off of the
rocks is due the gratitude of everyone con-
nected with the industry.
The grower who tells his neighbor the story
of the Clearing House has nothing to be b
ashamed of but has much of which he may be
truly proud. The story should be told too for ^
the need of the Clearing House has not yet
passed. There is much to be done to improve
conditions, and experience so far has indicated -
clearly that the Clearing House is by far the
most practicable method of again making the
growing of Florida oranges, grapefruit, and
tangerines the profitable pursuit which it
merits.

from producing to consuming countries, says
the bureau, are making possible the long dis-
tance shipment not only of apples but of
peaches, plums, grapes, melons and pears.
Increased competition with American fruit'"
in world markets is reported, but there has -
also been an increased demand for fruit in the
diet of most peoples. The price depressing ef-
fect of large fruit supplies has been mitigated
somewhat by the increased consumption, ney- -
ertheless, the bureau says, various embargoes ,
and trade restrictions by many countries, and
depressed business conditions, have made it I.
difficult to dispose of apple surpluses the last
year or two. Per capital consumption of dessert
and cooking apples in the United States is
placed at approximately 31 pounds.
United States produces about 190,000,000
bushels of apples annually-or 35 percent of
the world's production.

Fun For All
"Mother, we've had the best time playing
postman," exclaimed the small hopeful of the
family. "We gave a letter to every lady in
the block."
"But where did you get the letters, dear?"
"Oh, we found 'em in your trunk in the at-
tic, all tied up with blue ribbon."-Exchange.




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