Title: Florida clearing house news ..
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Permanent Link: http://ufdc.ufl.edu/UF00086639/00085
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: April 10, 1932
Frequency: semimonthly (irregular)
 Subjects
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00085
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text
U. S. Dept. of
Library Period
Washington, D.


Representing more than 10,000

Growers of Oranges and Grapefruit
Headquarters: WINTER HAVEN, FLORIDA


Agri.,
Div.,
C.


3-24


FLORID


U. S. Postage
1 Paid
Winter Haven, Fla.
Permit No. 1




HOUSE


N E W S bli al Publication of the
SEC FLOl DA CITRUS GROWERS
N E WS APR 16~iS'ING HOUSE ASSOCIATION


$2.00 a Year
: 10 Cents a Copy


Published Semi-monthly by the Florida Cit-
rus Growers Clearing House Association.
DeWitt Taylor Bld-.. Winter Haven. Fla.


APRIL 10, 1932


U,-- C 1. n


Entered as second-class matter August 31.
1928. at the postolfice at .inter Haven,
Plnriiaf unrlpn thL, A*t. nf.ld5llI U 1a ao


,Growers Elect 4 New Directors To Serve


On Next Season's Clearing House Board


When the new Clearing House Board, which
will serve during next season, convenes for its
first meeting in June, there will be four new
., members on the Directorate. The fifth annual
election was held by mail April 5, more than
one thousand ballots being cast.
The new members on the Board are John D.
-Clark, Waverly, who succeeds President Al-
fred M. Tilden for District 1; George F. West-
brook, Clermont, who succeeds W. J. Howey
for District 3; E. W. Vickers, Sebastian, who
succeeds A. R. Trafford for District 6; and
James C. Morton, Auburndale, who succeeds
O. F. Gardner for the state-at-large. The names
V of all Directors appear in the adjoining column
on this page, the tabulated results of the elec-
tion being given elsewhere in this issue of the
,News.
POLLS CLOSED APRIL 5
In accordance with the Charter and By-
Laws, ballots carrying the names of the grow-
ers nominated last month by the Committee
of Fifty were mailed to all grower members of
the Clearing House on March 25. The polls
closed at 5 p. m., Tuesday, April 5. Upon clos-
ing of the polls a volunteer committee, com-
'posed of members of the Committee of Fifty
and other growers, canvassed the ballots. The
ballots before being opened had been carefully
,checked for possible duplications and sorted
Siito districts fbr canvassing. In order to insure
absolute secrecy for every ballot, a member of
the canvassing committee first separated the
ballot from the envelope and then passed the
ballot over to another clerk where the count
was called out to other members who recorded
,the number of votes cast for each nominee.
Every step of the canvassing was double check-
ed to insure accuracy.
CANVASSING COMMITTEE
Those who volunteered their services on the
canvassing committee are as follows:
Dr. James Harris, Lakeland.
A. F. Pickard, Lakeland.
E. Winton Hall, Lakeland.
W. B. Craig, Winter Haven.
A. Gilbert Lester, Winter Haven.
W. L. Pedersen, Winter Haven.
George F. Sampson, Winter Haven.
W. H. Hutchinson, Winter Haven.
Jay Stull, Winter Haven.


Sidney Davey, Winter Haven.
J. Walker Pope, Winter Haven.
Sam Laird, Waverly.
J. G. Arbuthnot, Lake Alfred.
All of the new men on next year's Board are
well-known. Both Mr. Clark and Mr. Morton
have been members of the Committee of Fifty
since its inception and both have been extreme-
ly active on behalf of the Clearing House dur-
ing its four years. Mr. Vickers was a member
of the Committee of Fifty on the East Coast
last season and is well-known throughout the
Indian River district. Mr. Westbrook is iden-
tified with a large citrus development in Lake
County, and by virtue of his membership on
the House Citrus Committee of the State Legis-
lature he is quite familiar with many of the
principal problems confronting the industry.
The new Board will take office, as will also
the members of the Committee of Fifty and
new Operating Committee, on June 1. Officers
for the coming season will be elected after the
new board convenes.


Next Year's Board
FROM STATE-AT-LARGE
J. C. Chase..-----......................Winter Park
L. P. Kirkland............--........--Auburndale
James C. Morton..-.................Auburndale
R. B. Woolfolk............................Orlando
DISTRICT DIRECTORS
District 1-John D. Clark..........Waverly
District 2-J. H. Letton----................Valrico
District 3-G. F. Westbrook....Clermont
District 4-E. H. Williams..Crescent City
District 5-M. 0. Overstreet......Orlando
District 6-E. W. Vickers........Sebastian
District 7-E. C. Aurin............Ft. Ogden

"Advertising stimulates demand, changes
consumers' habits, influences their appetites
and diet, secures new consumers, makes pres-
ent consumers use more, widens old markets,
develops new ones," says L. M. Rhodes.
"Unless commodities are properly sized,
graded and packed, it is a waste of money to
draw widespread attention through advertis-
ing. Successful advertising must be founded
on articles of uniformity and dependability.
The best advertisement is a satisfied customer."


Growers Name Committee

Of Fifty for Next Year
Several new Committee of Fifty faces will
be seen June 1st when this group assumes of-
fice to serve next season. The members of the
next Committee of Fifty were selected by Clear-
ing House growers at a series of regional or
district meetings held throughout the citrus
area the last week in March.
As provided for in the by-laws of the Clear-
ing House, the representatives on the Commit-
tee of Fifty were allowed according to the
grower membership in each of the seven dis-
tricts, and the growers attending each of the
regional meetings selected only that number to
which their district representation in the Clear-
ing House entitled them.
While selection of committee members at the
regional meetings was the principal matter of
business, growers attending the meetings heard
several speakers discuss some of the problems
confronting the Florida citrus industry. L. M.
Rhodes, state marketing commissioner, who
had been scheduled to address the meetings,
together with others, was unable to fulfill his
engagement because of illness. Karl Lehmann,
secretary of the Seminole County Chamber of
Commerce, who directed the Clearing House
educational campaign early last fall, generous-
ly offered his services and spoke at most of the
meetings. Other speakers who addressed the
growers included Alfred M. Tilden, president
of the Clearing House; Norman Vissering,
chairman of the retiring Committee of Fifty;
Dr. E. C. Aurin, vice-president of the Clearing
House, and Jim Morton, member of the Com-
mittee of Fifty during the past four years and
newly elected Clearing House director.
The following lists the various sections of the
fruit belt represented by the newly-elected
members of the Committee of Fifty and the
names of the members of the committee who
were selected at the regional meetings:
DISTRICT ONE
Polk County: Babson Park, Max Waldron;
Bartow, Harry L. Askew; Frostproof, Norman
Vissering; Lake Alfred, J. G. Arbuthnot; Lake-
land, E. Winton Hall, Dr. James Harris and A.
F. Pickard; Waverly, Frank Burnett; Winter
Haven, Fred T. Henderson and W. H. Hutch-
inson.
DISTRICT TWO
Hillsborough County: Lutz, H. M. Carson
(Continued on Page Four)


Remember the State Horticultural Society Meets in Gainesville April 191-2


CLEARING


Volume IV
Number 13


w





FLORIDA CLEARING HOUSE NEWS


Committee of Fifty Department


April 10, 1932


(Articles under this heading are prepared and published in the News by the
Educational Committee of the Committee of Fifty. Through this department
members of the Committee of Fifty hope to maintain closer relations with the


thousands of other grower-members of the Clearing House and to report their
efforts and activities to them. The Clearing House Directors and Manage-
ment accept no responsibility for what appears in this department)


We Haven't Changed Much


"If history proves anything, it establishes the
fact that civilization was not first and savagery
afterwards. The tendency of man is not now to-
ward barbarism. There must have been a time
when language was unknown, when lips had
never formed a word. That which man knows,
man must have learned. The victories of our
race have been slowly and painfully won. It is
a long distance from the gibberish of a savage
"to the sonnets of Shakespeare-a long and weary
road from the pipe of Pan to a great orchestra
voiced with every tone from the glad warble of
a mated bird to the hoarse thunder of the sea.
The road is long that lies between the discordant
cries uttered by the barbarian over the gnashed
body of his foe and the marvelous music of Wag-
ner or Beethoven. It is hardly possible to con-
ceive of the years that lie between the caves in
which crouched our skin-clad ancestors crunch-
ing the bones of wild beasts, and the home of a
civilized man with its comforts, its articles of
luxury and use-with its works of art, with its
rich and illuminated walls. Think of the bil-
lowed years that must have rolled between these
shores. Think of the vast distance that man has
slowly groped from the dark dens and lairs of
ignorance and fear to the intellectual, mechani-
cal, scientific, and commercial conquests of to-
day."

So spoke one of our noted philosophers.

Every step of the way has been an advance in
cooperation. That which marks man from the
animal is his ability to cooperate with his fellows.
That which marks modern man from his cave
man ancestry is the progress made through
united efforts.

Cooperation freed the early colonies from for-
eign yoke and rang the liberty bell, whose joyous
notes still echo around the world.


Cooperation is the life of our nation. It makes


government "of the people, by the people, and
for the people" a reality, protects us from foes
within and without, builds national highways,
provides postal service, gives educational oppor-
tunity to all, conserves resources, carries water
from distant streams, and makes desert places
blossom and serve.
Cooperation makes the world a neighborhood
by the busy network of wires that carry the
spoken word and messages across continents and
under oceans, until man can communicate with
man around the world with the speed of light.
Cooperation provides the speed, luxury, and
safety of modern transportation by air and land
and water; builds bridges, tunnels mountains,
sends commerce and travel across the seven seas,
makes every man a king.
Cooperation makes insurance possible, pro-
tecting home and loved ones, and sharing the
burdens of sickness, age, and death-rebuilding
the homes destroyed by fire or storm, and putting
smiles on lips that have been shadowed by mis-
fortune.
Cooperation is the seed, the soil, the sunshine
and the shower that produces progress.
Cooperative effort can overcome any obstacle.
The obstacles that hamper the welfare and
menace the prosperity of citrus growers cannot
be overcome by the individual effort of any
grower or marketing agency; they can be re-
moved only by cooperation.
The Clearing House is available for the co-
operation needed by Florida's citrus industry for
the solving of many problems and the efficient
handling of our crops. This is imperative if we
wring a profit from our investments. The Clear-
ing House (yes, it has been said many times)
still is the only agency available today in Florida
to do these things!
Will you cooperate?


Page 2




FLORIDA CLEARING \ HOUSE NEWS


*1 4


*/


Li, The New Board
Top Row: Left to right-John D.
Clark, Dr. E. C. Aurin, R. B. Wool-
folk.
Second Row: George F. West-
brook, M. O. Overstreet, J. C. Chase.
Third Row: James C. Morton, J.
H. Letton, L. P. Kirkland.
Bottom Row: E. W. Vickers, E. H.
Williams.


April 10, 1932


Page 3


II~--

r


dr


'ii,
.f


iJ







FLORIDA CLEARING \J HOUSE NEWS


FLORIDA

CLEARING HOUSE

NEWS

CLEARING HOUSE PURPOSES
Co-ordinating members' activities for orderely control
of distribution.
Controlling supplies at key markets.
Disseminating marketing information.
Standardizing grade and pack through impartial in-
spection service.
Increasing consumer demand by advertising and pub-
licity.
Securing best freight rates and transportation
services.
Developing mutual interests of, and better under-
standing among growers and shippers.
Maintaining representation of industry in all matters
of common welfare.

DIRECTORS
E. C. AURIN ....... .. Ft. Ogden
J. C. CHASE .. ...... .. Winter Park
O. F. GARDNER ....... Lake Placid
L. P. KIRKLAND . . . ... Auburndale
J. H. LETTON ........ .. Valrico
E.M AN-. .......... .. Palmetto
M. O. OVERSTREET . . . .. .Orlando
S. J. SLIGH . . . . .... Orlando
A. M. TILDEN . . ... Winter Haven
A. R. TRAFFORD ......... Cocoa
H. WILLIAMS . . . .. .Crescent City
R. B. WOOLFOLK . . . .. Orlando

The Middleman And
Distribution
Arthur Brisbane, probably the best
known journalist in the country, re-
cently visited Florida and while here
was interviewed strenuously by Florida
newspapermen on the subject of the
Peninsula State. Writing in his syn-
dicated newspaper column Brisbane
mentioned Florida several times. One
reference had to do with the apparent
surplus of citrus fruit in Florida. An-
other had to do with the problem of
"imperfect distribution" which is mak-
ing it impossible for many persons in
the country to partake of Florida or-
anges and grapefruit. The two refer-
ences follow:
"Great groves of orange and grape-
fruit trees are everywhere. Some very
old at Indiantown on the edge of Lake
Okeechobee, as tall as big elms. The
grapefruitgrow in unbelievable abund-
ance, half a dozen at the end of one
thin branch, and you may see from
twenty to fifty large, yellow and ripe,
lying on the ground under one tree, go-
ing to waste. The health of the nation
needs all the citrus fruit that this coun-
try could produce in Florida and the
Gulf states and California. But dis-
tance and middlemen separate the con-
sumer from the fruit, in our day of im-
perfect distribution.
"Prohibitive costs of transportation
and defective methods of distribution
are among our various troubles. Mil-
lions of oranges and grapefruit are
rotting on the ground in Florida. Mil-
lions of children and adults in the north
need the fruit. You can buy grapefruit
in Florida for a cent apiece and less, all
the oranges you can put in the back of
your automobile for seventy-five cents.
Perhaps automobile light transporta-


tion, utilizing the railroads' uninter-
rupted rights of way will some day help
settle the problem of distribution."
Mr. Brisbane's remark that the
health of the nation needs all the citrus
fruit that this country can produce in
Florida, the Gulf states, and Califor-
nia is quite true. Contrary to this jour-
nalist's assumption that Florida is
wasting her citrus fruit, the growers of
this state are doing everything in their
power to obviate that very thing. As
to the fruit lying on the ground under
the citrus trees, Mr. Brisbane probably
does not know that nature is responsi-
ble for this, and furthermore that if he,
Mr. Brisbane, was forced to eat fruit
that had lain on the ground for any
appreciable time, that he would be the
first one to criticise Florida for ship-
ping unpalatable fruit into the consum-
ing markets. Fortunately, Florida
growers are fast learning that there is
little profit attached to the practice of
shipping dropped fruit. It invariably
is sold at a much lower price than the
picked and properly packed fruit is
sold for and as a result the dropped
fruit lowers the price which exclusive
sale of only the better grade of fruit
should bring. No, Mr. Brisbane, Flor-
ida is not wasting her fruit--she is en-
deavoring to give the consuming public
only the best of her crop and to ask in
return for that a modest profit on the
investment.
Mr. Brisbane speaks above also as
though the middlemen, who are factors
in Florida's citrus distribution, are a
hindrance rather than a help. It is
rather surprising that a man of Mr.
Brisbane's intelligence and ability
should question the value of the mid-
dleman. Mr. Brisbane does not buy the
lumber for his house from the man who
cuts down the tree, and we would ven-
ture to say there are few items of food
on Mr. Brisbane's table that do not pass
through the hands of the middleman.
The middleman is a clearing house be-
tween the producer and the consumer,
and were it not for the middleman it is
difficult to conceive how agricultural
products, for instance, could be dis-
tributed profitably and efficiently from
the producer to the consumer. The con-
sumer certainly cannot come to Florida
to buy his oranges and grapefruit, and
neither can the Florida grower accom-
pany his fruit into the north and there
sell it to the consumer. There must be
a middleman to serve as a medium for
clearance. If there is any evil in the
middleman phase of distribution it
probably lies in the fact that some mid-
dlemen are just like other human be-
ings-they are dishonest or indifferent,
or more likely, poor business men.
When such are discovered, obviously
the wise thing is to transfer one's ac-
count to a more trustworthy middle-
man.
From time to time one hears careless
observations made to the same effect,
namely ,that the middleman takes the
profit away from the producer. This,


of course, may readily be true, but it is true
only to the extent that the cost of producing
the product involved is higher than good busi-
ness judgment would warrant, or that the con-
sumer has not been interested sufficiently in
the product to demand that he be supplied
freely with it. Students of agricultural eco-
nomics in Florida have long been advocating
that these phases of the Florida citrus industry
be given more attention: That production costs
be kept as low as possible, that only the better
grades of fruit be shipped into the markets,
that the consuming public be interested
(through advertising, of course) in Florida
citrus, and that all the factors involved in dis-
tribution of the fruit work together along
common industrial lines.
It so happens that most growers in Florida
today know that these are the very purposes of
the Clearing House. When the happy day ar-
rives when these things shall come to pass, Mr.
Brisbane will have little need of concerning
himself over the fact that there are millions
of children and adults in the north who need,
but who are not getting, Florida's citrus fruit.


Growers Name Committee
(Continued from Page One)
and William Turner; Valrico, T. C. Bottom and
Ira W. Watt. Pinellas County: None.
DISTRICT THREE
Citrus County: None. Hernando County:
None. Lake County: Clermont, O. H. Keene;
Eustis, T. B. Gautier; Leesburg, Arthur D.
Fiske; Mt. Dora, E. E. Truskett. Pasco County:
None. Sumter County: None.
DISTRICT FOUR
Alachua County: None. Flagler County:
None. Levy County: None. Marion County:
Ocala, W. D. Carn. Putnam County: San
Mateo, E. B. Collins.
Seminole County: Altamonte Springs: Ben
F. Haines; Sanford, H. M. Papworth. St. Johns
County: None.
Volusia County: Beresford, J. W. Starke;
DeLand, B. J. Nordmann.
DISTRICT FIVE
Orange County: Orlando, Judge C. O. An-
drews; Winter Garden, B. H. Roper; Winter
Park, Dr. A. A. Kent. Osceola County: None.
DISTRICT SIX
Brevard County: Cocoa, Frank P. Beaty;
Mims, G. A. Draa.
Broward County: None. Dade County:
None. Glades County: None. Highlands Coun-
ty: None.
Indian River County: Fellsmere, J. W. La-
Bruce.
Martin County: None. Okeechobee County:
None. Palm Beach County: None.
St. Lucie County: Ft. Pierce, R. R. Gladwin.
DISTRICT SEVEN
C arlotte County: None.
DeSoto County: Arcadia, W. M. Noland.
Hardee County: Zolfo Springs, H. G. Murphy.
Lee County: Ft. Myers, H. C. Case. Manatee
County: None. Sarasota County: None.

Dad Knows
Small Boy: "What is college bred, pop?"
Pop (with son in college): "They make col-
lege bred, my boy, from the flour of youth and
the dough of old age."


Page 4


7


Auril 10. 1932





April 10, 1932 FLORIDA CLEARING HOUSE NEWS


2 0
**4


During the Spring Cycle the trees
make and mature their spring flush
of growth. They bloom, the fruit
is set and grows in size.


During the Summer Cycle the pres-
ent crop of fruit is developed to
maturity and much bearing wood
is produced for the coming year.


During the Fall Cycle the trees
energies are devoted to restoring
vigor, developing resistance to cold,
and forming fruit buds for another
crop.



Send for our new summer booklet "Carry-
ing Citrus Fruits Through to Maturity,"
by Bayard F. Floyd. However, if you
have a fertilizer problem pertaining to
vegetable and truck crops we can be of
help to you. The value of Ideal Fertili-
zers as plant food and their adaptability
to all Florida crops and conditions has
been thoroughly proved. Our field men
are always glad to consult with you re-
garding all crops or we will be pleased
to have you get in touch with us-direct.


I IMPORTANT GROWTH CYCLES


ConTchd mpT/o hrom



\ CITRUS TREES


Changing economic conditions do not alter
the ratio of plant-food required during these
cycles. They emphasize, really, the importance
of"CarryingCitrus Fruit Through to Maturity"


YOUR citrus trees represent a permanent
investment. Protect them if they are
to continue to be productive. If allowed
to depreciate it will take years to bring them
back. Your trees must go forward or back-
ward; they can never stand still.
Keep your trees swinging forward through
the standard practice of systematic feeding.
The system has been carefully worked out
from years of observation and experience.
It takes into account the spring, summer
and fall cycles of development and is timed
to supply the exacting food requirements
of the trees at each season.
A healthy, vigorous tree is the principal fac-
tor in making sound, juicy fruit of fine
flavor, and only quality fruit will command


prices this year. At this season a liberal
application of Ideal Fertilizer will be an im-
portant factor in determining the texture of
your maturing fruit and at the same time
make bearing wood that will be the measure
of succeeding crops.
Whether you sell your crop direct or through
marketing agencies, the chief requirement
is always quality. Ideal Fertilizers are made
with this idea in view. As a friend to you
and your trees we recommend a liberal
application of Ideal Fertilizer this summer.
Their constant use for more than 39 years is
proof that a systematic, well-balanced pro-
gram of Ideal Fertilizer is your best assur-
ance of a quality crop this year and in the
future.


IDEAL) iN

Manufactured Exclusively by

WILSON & TOOMER FERTILIZER COMPANY
JACKSONVILLE FLORIDA
We own and operate Branch Offices and Warehouses at Miami, Orlando, Winter Garden,
Sanford, Winter Haven, Fort Myers, Bradenton, Sarasota, Lake Wales and Distributing
Warehouses throughout the State


Page 5






FLORIDA CLEARING HOUSE NEWS


Weekly Citrus Summary

(By A. M. Pratt, Manager, Florida Citrus
Growers Clearing House Association)
(Week Ending April 9, 1932)

WEEKLY
CARLOT INDEX ANALYSIS


Week
Ending
Apr. 9, '32
Fla. Org's Shpd..... 585
Total....................16443
Fla. Gft. Shpd....... 606
Total........------.14554
Fla. Tang. Shpd.. ........
Total.................... ........
Fla. Mixed Shpd... 204
Total.................----... 7994
Texas Gft. Shpd..........
Total. .. .. .
Cal. Org's Shpd.... 1650
Fla. Org's Auc....... 421
Average--............... $3.75
Fla. Gft. Auc......... 331
Average....-----.. $2.55
Fla. Tang. Auc..... 1
Average----......--. $3.70
Texas Gft. Auc..... 23
Average................ $2.35
Cal. Org's Auc.... .. 490
Average-----............... $3.15


Week Week
Ending Ending
Apr. 2, '32 Apr.9,'31
612 682
15858 23212
571 1047
13948 18925

2752 3087
208 255
7790 7837

5328 2235
1574 1354


357
$3.65
287
$2.50
4
$3.45
36
$2.50
416
$3.10


377
$3.65
406
$2.65

$ ------

$ ----....--
504
$3.20


FIRST FIVE DAYS' SHIPMENTS
AND SALES


VALENCIAS No. 1
Week End. Shpd. Sld. Avg.
Apr. 2.... 76 30 $3.22
Apr. 9 ....106 35 $3.39


VALENCIAS No. 2
Shpd. Sld. Avg.
58 22 $2.84
77 20 $2.84


Dif ......+30 +5 +.17+19 -2
Mid-S. ORGS. No. 1 Mid-S. ORGS.No. 2
Week End. Shpd. Sid. Avg. Shpd. Sid. Avg.
Apr. 2.... 23 7 $2.86 19 3 $2.75
A pr. 9.... 2 .... $ ...... .... .... $ ......
Dif....... -21 -
Mid-S.GFT.No.1 Mid-S. GFT.No.2
Week End. Shpd. Sld. Avg. Shpd. Sld. Avg.
Apr. 2.... 28 7 $2.16 37 7 $1.90
Apr. 9..-- 63 28 $2.17 61 21 $1.85
Dif..... +25 +21 +.01+24 -14 -.05
EARLY GFT. No. 1 EARLY GFT. No. 2
Week End. Shpd. Sid. Avg. Shpd. Sid. Avg.
Apr. 2.... 43 16 $1.87 46 10 $1.62
Apr. 9.... 42 6 $1.93 44 9 $1.64
Dif....... -1 -10 +.06 -2 -1 +.02

COMPARATIVE SHIPMENTS
Florida Oranges
Week Last 1929- 1928- 1927- 1926-
Ending Year 30 29 28 27
Apr. 2........ 674 464 1001 306 613
Apr. 9...-- 682 294 899 265 598
Apr. 16........ 742 44 684 230 455
California Oranges
Week Last
Ending Year 1930 1929 1928 1927
Apr. 2........1762 1242 1510 1274 1530
Apr. 9........1354 1598 1596 1342 1686
Apr. 16........1378 1525 1683 1409 1950
Florida Grapefruit
Week Last 1929- 1928- 1927- 1926-
Ending Year 30 29 28 27
Apr. 2........ 984 771 759 393 625
Apr. 9-......1047 566 838 372 627
Apr. 16........ 725 110 734 415 518
Florida Mixed
Week Last 1929- 1928- 1927- 1926-
Ending Year 30 29 28 27
Apr. 2........ 288 200 294 111 174
Apr. 9-....... 255 166 273 87 175
Apr. 16........ 226 82 204 105 153

WIRED ESTIMATE FROM CALIFORNIA
As of April 1 it is estimated by the Califor-
nia Fruit Growers Exchange that California
this year will ship 6600 cars of navels, includ-
ing miscellaneous, as compared to 5500 cars
from April 1 on last year. The Fruit World
estimates 6000 cars from April 1 on. This


would mean 1500 cars per week exclusive of
valencias. The Mutual Orange Distributors in
a letter received today estimate that California
will ship about 5000 cars of navels and miscel-
laneous from April 1 on, as there has been a
depletion in the crop, not only on account of
brown rot and water blister, but navels are
dropping more than usual with the warm
weather.
TULARE COUNTY VALENCIAS
The Tulare County valencia crop is reported
by both organizations at 4000 cars, but both
indicate this may be considerably reduced on
account of sizes and frost damage. Personally,
I will be surprised if over 3000 cars of Tulare
County valencias actually move this season.
These valencias are running heavy 216s and
smaller. Last season Tulare County shipped
about 3600 cars of valencias. The valencia
movement from Central California is estimated
at 300 cars for the coming week.
SOUTHERN CALIFORNIA VALENCIAS
According to the wire received from the Cal-
ifornia Exchange, Southern California valen-
cias are estimated at 34,700 cars. This is 3000
cars more for Southern California than last
season. The Exchange wired that they esti-
mate this will be somewhat reduced on account
of sizes in Southern California. The Mutual Or-
ange Distributors write that Southern valencias
are also small sizes, most shippers estimating
about the same sizes as last season. Although
the crop is estimated at about 10 percent more
than last year, what will actually be shipped
will depend upon the market's ability to ab-
sorb small sizes, and it is.quite possible that a
portion of the crop consisting of 344s and
smaller cannot be successfully marketed. Ex-
ports will also doubtless be less than last sea-
son. Both the Exchange and the Mutual Or-
ange Distributors do not expect Orange Coun-
ty, where most of the valencias come from in
Southern California, to start moving valencias
of any consequence before the first of May.
Commenting on Florida's probability of string-
ing out its valencia shipments until the middle
of May, the Mutual Orange Distributors write,
that it is probably the right policy as the sup-
ply of navels and valencias rolling from Cali-
fornia during the next thirty days will doubt-
less be considerably greater than for any 30-
day prior period.
ORANGE SHIPMENTS NEXT WEEK
The California Exchange estimates next
week's movement at 1400 cars oranges, appar-
ently including 300 cars valencias from Tulare
County. California seems to be over-shipping
their estimate, 1672 cars having been shipped
this week, including Saturday, whereas, the
wired estimate from California was 1350; the
week previous was estimated at 1425 and 1574
cars were shipped and the week previous to
that was estimated at 1400, whereas 1510 cars
were shipped, including 77 cars reported by
boat.
FLORIDA'S ESTIMATED SHIPMENTS
NEXT WEEK
We are estimating this coming week's ship-
ments as 600 straight cars of oranges from the
state, 600 straight grapefruit and 200 mixed,
or the same movement as the past week in or-
anges and 25 cars less in grapefruit. Our mem-
bers' estimated movement for next week calls
for 339 cars oranges compared with 305 for


this, 275 cars grapefruit compared with 252'
for this and 12 mixed for both weeks. Includ-
ing shipments of April 9, Florida has shipped
20,596 cars oranges, which would leave 4054
cars on our last estimate to move from next
Monday on, the orange movement this week,
including proportion of the mixed, being 693
cars as compared to 741 last week and 729 the'
week before. The grapefruit movement this
week, including 96 cars proportioned from
mixed, figures 702 cars, which brings the
total state movement to 16,663 cars. This'
would leave only 1903 cars of grapefruit, based
on the 18,600 car estimate. The fact that the
grapefruit movement is keeping up so heavily -
certainly indicates a possibility of there being
far more grapefruit left than the small amount
mentioned. Venturing a personal guess,
would say we would have to figure on at least
2500 cars, possibly 3000 cars of grapefruit
from this on. No. 3 grapefruit is being shipped
freely. On the other hand, we realize possibly'
a good number of contracts called for shipment
prior to the middle of April. This in addition
to the tendency to drop tends to minimize the
thought that there must be big quantities of
grapefruit left when it continues to move so
freely. 702 cars, including mixed this week,
628 the week before and 691 for the week end-
ing March 26 doesn't on the face of it look like
the short volume that was anticipated a few
weeks ago.
GRAPEFRUIT LOOKS GOOD EVEN IF
ESTIMATE INCREASED
Even should the estimate on the grapefruit
crop be increased from 1920 cars to 2800 cars,
the movement compared to last year looks
strikingly strong. Suppose this coming week
700 cars of grapefruit, including mixed, got
forward and the shipments drop 100 cars each
week, 2800 cars would be marketed this year
as indicated in the following table compared
to the actual shipments last year in the same
(Continued on Page Seven)

STATEMENT OF OWNERSHIP, MANAGEMENT,
ETC., OF THE FLORIDA CLEARING HOUSE NEWS,
PUBLISHED SEMI-MONTHLY BY THE FLORIDA
CITRUS GROWERS CLEARING HOUSE ASSOCIATION
AT WINTER HAVEN, FLORIDA, AS REQUIRED BY
ACT OF CONGRESS OF AUGUST 24, 1912.
FOR THE PERIOD ENDING
APRIL 1, 1932
Publisher: Florida Citrus Growers Clearing House
Association, Winter Haven, Fla.; editor: T. G. Hallinan,
Winter Haven, Fla.; owner: Florida Citrus Growers
Clearing House Association, a cooperative organization
of Florida citrus growers, incorporators for which are:
Allen E. Walker, Winter Haven, Fla.: T. S. Carpenter,r'
Jr., Crescent City, Fla.; W. M. Igou, Eustis, Fla.; Dr. E.
C. Aurin, Ft. Ogden, Fla.; C. O. Andrews, Orlando, Fla.;
R. E. Mudge, Fellsmere, Fla.; James T. Swann, Tampa,
Fla.; James Harris, Lakeland, Fla.; Norman A Street,
Winter Haven, Fla.; James C. Morton, Auburndale, Fla.
There are no bondholders or mortgages.
(Signed) T. G. HALLINAN, Editor.
Subscribed and sworn to before me, Juliet L. Fox,
Notary Public, on the 4th day of April, A. D. 1932.
(SEAL). My commission expires August 6, 1934.




IRRIGATION

COMPLETE WATER SYSTEMS
FOR EVERY PURPOSE
Large Stocks Pumps, Pipe and Other
Materials for immediate delivery.

The Cameron & Barkley Co.
TAMPA, FLA.
>


Page 6


April 10, 1932





April 10, 1932 FLORIDA CLEARING HOUSE NEWS


Weekly Citrus Summary
(Continued from Page Six)
,seven weeks. The next seven weeks would show
a total movement of 2800 cars against 5762 for
the same seven weeks last year, with last year
having 724 cars more to go forward in June.
-Glancing at the following figures, it would
seem, would make anyone hold back grapefruit
shipments if they possibly can:
Week Grapefruit


Ending
April 16........----........
April 23....................
I April 30...................-
May 7....................
M ay 14......................
M ay 21........ .........
M ay 28......................

Total......................


This Year


600
500
400
300
200
100

2800


AUCTION AVERAGES
This week has shown still heavier auction
offerings, 421 cars of Florida oranges averag-
ing $3.75 compared with 357 cars last week at
$3.65 and 377 a year ago at $3.65. California
also increased its auction offerings to 490 cars
.this week at $3.15 compared with 416 last
week at $3.10 and 504 cars a year ago at $3.20.
About fifty additional cars of grapefruit were
sold at auction this week at about 5c more than
last week and 10c under a year ago. With
Texas grapefruit in storage or in the hands of
jobbers diminishing rapidly, doubtless all of
Sour shippers will be making every effort to get
into the West, on grapefruit particularly, and
otherwise endeavor to sell more cars in the pri-
vate sale markets. The industry seems to be
'generally making a real effort to try to realize
a minimum of $2.25 on No. 1 Marsh Seedless
and $3.25 on valencias, f.o.b. It seems fair to
hope that the chain stores that have been using
California navels will be swinging from navels
Sto Florida valencias as the hazard of decay in
California navels increases.
AUCTION AVERAGES BY CITIES
GRAPEFRUIT
Week Ending Week Ending Week Ending
April 9 April 1 March 25
Cities Cars Avg. Cars Avg. Cars Avg.
N.Y. 183 $2.53 167 $2.48 122 $2.64
7Phil. 48 2.37 33 2.49 27 2.39
Bos. 31 2.75 18 2.58 23 2.42
Pitt. 14 2.61 11 2.35 17 2.29
Clev. 14 2.38' 20 2.51 4 2.26
Chi. 18 2.43 18 2.63 11 2.61
St. L. 6 2.38 1 2.50
Cine. 8 2.31 10 2.27 14 2.39
Det. 9 2.61 9 2.62 5 2.78
Total 331 $2.52 287 $2.49 223 $2.54


N. Y.
SPhil.
Bos.
Pitt.
Clev.
SChi.
St. L.
Cinc.
Det.
Total


ORANGES
$3.76 189 $3.63
3.69 72 3.59
3.82 36 3.48
3.49 15 3.45
3.52 13 3.73
3.89 16 3.87
3.63 --
3.73 12 3.83
3.86 4 3.68
$3.74 357 $3.63


HOW MUCH IN STORAGE
Several inquiries have been made as to what
is in storage. This is:difficult to ascertain as
our own shippers do not seem to be storing
much and we believe there is not a general
, storage taking place on the part of the Ex-


Horticultural Society's

Program Promises Treat
When members of the Florida State Horti-
cultural Society meet in Gainesville April 19,
20, 21 for their 45th annual session theyfwill
find a program filled with practical, up-to-date
discussions, according to the tentative schedule
announced by B. F. Floyd, secretary.
Among the list of selected speakers is J. W.
Jones, Federal Farm Board; W. W. Others,
U. S. Department of Agriculture, outstanding
workers with the Florida Experiment Station.
Agricultural Extension Service, and College of
Agriculture, and nurserymen, truck farmers
and fruit growers from every section of the
state.
Talks ranging all the way from the home
orchard to the most specialized citrus grove are
scheduled. Important citrus topics to be dis-
cussed are fertilization, mulching, soil response
to organic matters, cultivation, hauling by
truck, containers, refrigeration, Satsuma cul-
ture, insects and diseases, and important eco-
nomic factors affecting the industry.
The following addresses will be of particular
interest to citrus growers:
WEDNESDAY A.M., APRIL 20
"The Role of the Less Common Chemical
Elements in Plant Life," by Dr. R. V. Allison,
Belle Glade; "Soil Organic Matter," by Dr. R.
M. Barnette, Gainesville; "Practical Methods
of Feeding Citrus Trees," by Leo H. Wilson,
Tampa; "Soil Reaction and Tree Growth," by
Dr. B. R. Fudge, Lake Alfred; "Should the
Truck Movement of Citrus Fruits be Encour-
aged or Discouraged?" by R. P. Burton, Tampa.
WEDNESDAY P.M., APRIL 20
"Cultivation, Cover Crops and Mulching of
Citrus Trees," by Paul M. Hoenshel, Port
Mayaca, and W. L. Drew, Eagle Lake; "Effect
of Wrappers on Keeping Quality of Citrus
Fruits in Cold Storage," by William Fifield,
Gainesville; "Citrus Fruit Juices," by Dr. A. F.
Camp, Gainesville.
EVENING SESSION, APRIL 20
"Agricultural Efficiency and National Pros-
perity," by C. J. Brand, Washington, D. C.;
"The Agricultural Work Centered at the Uni-
versity," by Wilmon Newell, Gainesville; "The
Agricultural College," by W. L. Floyd, Gaines-
ville; "The Agricultural Experiment Station,"
by H. Harold Hume, Gainesville.
THURSDAY A.M., APRIL 21
"Economic Factors of Importance in the Cit-
rus Industry vith Particular Reference to Cost
of Production," by Dr. C. V. Noble, Gaines-
ville; "Traffic Matters of Importance to the
Citrus Industry," by J. Curtis Robinson, Or-
lando; "The Culture of Pineapple Oranges on
the Hammock Lands," by E. L. Wartman,
Citra; "The Culture of Pineapple Oranges on
the High Pine Lands," by F. M. O'Byrne, Lake
Wales; "A New and Important Fungus Dis-
ease of Citrus Trees," by A. S. Rhoads, Cocoa.
THURSDAY P.M., APRIL 21
"Stem-end Rot Control in Citrus Fruits by

change. We .hear that there is quite a little
storage taking place at destination by receiv-
ers. If our shippers can develop more accurate
storage information it would be appreciated.


Removing Stems," by H. E. Stevens, Orlando;
"Five Years' Test of Oil Emulsion on Growth,
Yield and Quality of Citrus Fruits," by W. W.
Others, Orlando; "The Basis of Plant Quaran-
tines," by Wilmon Newell, Gainesville; "Citrus
Insect Control," by J. R. Watson, Gainesville;
"Controlling Grasshoppers and Beetles in the
Citrus Grove," by W. L. Thompson, Lake Al-
fred; "The Latest Concerning Natural Enemies
of Citrus Insects," by E. W. Berger, Gaines-
ville; "Economic Factors in Citrus Insect and
Disease Control," by E. F. DeBusk, Gainesville.
Inspection of Agricultural Experiment Sta-
tion and College grounds.
EVENING SESSION, APRIL 21
"Limes, Lemons and Tangelos," by C. I.
Brooks, Miami; "The Temple Orange and Its
Culture," by Albert DeVane, Lake Placid.









Helps the Dealer


From the standpoint of increas-
ed profits, the dealer finds Brog-
dexed fruit very satisfactory. The
fact that they keep well enables
him to handle on a smaller mar-
gin of profit and still make more.
He does not find it necessary to fix
his selling price sufficiently high
to provide a sort of "sinking fund"
to take care of the usual shrinkage
losses.
An Indian River packer says he
uses Brogdex because it makes his
fruit stand up in the hands of the
dealer. He considers the dealer
the most important factor in the
present method of distribution.
Get the dealer sold on your brands
and your troubles are over.
Brogdex brands are keeping
brands. They have snap and life
and stay sound and fresh looking
long enough for the dealer to sell
out a display stock with little if
any replacements necessary.
Give the market this kind of
fruit and it will not be long before
you will be doing a bigger, better
and more profitable citrus busi-
ness.


Florida Brogdex

Distributors, Inc.
B. C. SKINNER, Pres.
Dunedin, Florida.


Page 7





FLORIDA CLEARING HOUSE NEWS


Established Operators

Deserve Support of All
The wisdom and even the necessity of Flor-
ida citrus growers supporting legitimate and
established marketing agencies was forcefully
presented by President Alfred M. Tilden, of
the Clearing House, at the regional meeting
held the last of March in Vero Beach. In his
talk Mr. Tilden told how the fly-by-night oper-
ator-or the sharpshooter as he termed him-
not only beats down the price he pays the
grower for his fruit, but disrupts the establish-
ed distribution methods in the markets. Ex-
cerpts from Mr. Tilden's talks are given here-
with and his remarks should be given serious
thought by every grower in the state.
"It seems to me there are two types of ship-
ping agencies available to our growers
"One type is the agency with an investment
in a packing house and generally with an in-
vestment in groves. This agency is sincerely
desirous of obtaining for its grower clients the
best prices possible and generally is willing to
work with other agencies in such industrial ef-
forts as will promote wider and better distri-
bution.
THE "SHARPSHOOTER"
"The other type is the agency with no direct
stake in our industry, and which, in my opinion,
is not generally interested in prices and which
makes no particular effort towards wider and
better distribution. This type of agency rare-
ly, if ever, associates with others for general
industrial betterment. For lack of better words
this type of agency is often called a sharp-
shooter.
"We have had more of this type this season
than ever before although they have handled
a minority of the crop. A vicious circle has oc-
curred wherein these sharpshooters buy a crop
on the tree. Generally they load it in bulk and
ship it to their own connection. The arrival of
this fruit in the city selected tends to set the
price for that city. The buyers for the indepen-
dent retail stores are forced to pay only such
a price for fruit as will permit their retailers
to meet the competition of retailers who are
supplied by the sharpshooters. For this reason
the legitimate operator has difficulty in obtain-
ing a fair price for a car in that city or as much
for his client as these fellows.
HURT ESTABLISHED DEALERS
"For illustration, we might take the case of
a large northern city which has an auction
market and which, in years past, has received
its supplies generally through that auction.
This year, we will say, the auction's supplies
have been somewhat light although the retail-
ers generally have appeared to be amply stock-
ed with Florida citrus. What's behind all of
this? Questioning some of the retail grocers
and fruit men, we learn that they have been
purchasing bulk citrus from these same sharp-
shooters to which I have already referred.
Further investigation in Florida reveals the
fact that the sharpshooters bought their fruit
for next to nothing, rarely if ever paying more
than 35 cents for the grapefruit!
"The answer is obvious. The retailers pat-
ronizing the auction in this city have to be pro-
tected. Consequently the auction is compelled
to drop its price level so that the trade it fur-


The Grower's Voice
"PLOW UNDER GREED"
Fellsmere, Fla.
March 26, 1932
N. H. Vissering, Chairman,
Committee of Fifty,
Winter Haven, Florida.
Dear Sir:
Periodically I receive some very encourag-
ing words from the Clearing House, and just as

nishes can compete with the retailers who
bought bulk fruit which had been purchased in
Florida at 'gyp' prices.
GROWER IS IGNORED
"The sum total of fruit bought on trees by
these sharpshooters has run into many thous-
ands of boxes, but I do not know of a single
case where they have paid enough for fruit to
give the grower a profit, and in my opinion,
that is the least thing in their minds.
"And so I differentiate between two groups
because I do not think that the sharpshooting
crowd are at all interested in trying to help a
grower make a profit. But just so long as the
growers continue to patronize and sell to these
sharpshooters, just so long will they hamper
the efforts of the legitimate operators. This
type of business, in my opinion, works more
strongly to prevent a profitable market than
any other one thing in the whole deal. Just so
long as growers make sales of this kind to such
people, just so long will we continue to have a
market that fails to return a profit."
often I receive about the same from the Citrus
Exchange. Those organizations may have saved


us from worse things than we know of, but just 4<
the same the citrus industry is in the worst fix
I have ever known.
It just seems to me that the two big citrus,,,
organizations talk nice things from September
until February and then in desperation begin
to do the things they should have done in the
summer before the shipping season began. I
know you are just an official and only an indi-
vidual and I am not blaming you, but perhaps
you could shout where I could only whisper,
and all fruit growers need to do something.
We need to know that control of one-third
of the crop or two-thirds of the crop is not go-
ing to save us. There is so much fruit that one-
third of the crop going out in unrestricted ship-
ment is going to keep us where we are. Like-
wise, the State of Florida is able to put guards >
on the border, if it cares, to keep this unpack-
ed, ungraded "stuff" off the northern markets.
I know your tribulations are plentiful and
will not trouble you often. I do want to say I
very much liked that page in the Clearing
House News entitled "Who Cares?" It ought
to be repeated.
If all Florida will plow under every other
row of Greed and Indifference and plant a crop.
of Co-operation we ought to garner a goodly .
harvest.
Sincerely yours,
(Signed) H. H. PENNINGTON.

Modern Youth
Prodigal: "Father, I've a notion to settle
down and go in for raising chickens."
Father: "Better try owls. Their hours
would suit you better."


VOTING FOR DISTRICT DIRECTORS
(Balloting for Nominees)
DISTRICT No. 1


John D. Clark, Waverly............ ...............................
DISTRICT No. 2
J. H. Letton, Valrico............... ................-- ............................
DISTRICT No. 3
George F. Westbrook, Clermont.................... ...................
Douglas Igou, Eustis......................... .............. ........................
DISTRICT No. 4
E. H. Williams, Crescent City....................... .......... ...............
B. L. Maltbie, Altamonte Springs....................................................
DISTRICT No. 5
M. O. Overstreet, Orlando.. ...........................................
K. N. McPherson, Maitland............................. ............................
DISTRICT No. 6
E. W Vickers, Sebastian.............-................. ......................--
DISTRICT No. 7
Dr. E. C. Aurin, Ft. Ogden.................................
W. G. Masters, Ft. Myers........................ ... ..........
F. G. Janes, W auchula.......... .........................................


Dist.
347

Dist.
82


Non-Res. Total
17 364

Non-Res. Total
1 83


Dist. Non-Res. Total
59 1 60
52 2 54

Dist. Non-Res. Total
113 2 115
23 23

Dist. Non-Res. Total
51 51
11 11


Non-Res. Total
-108


Non-Res.


Total
72
28
16


VOTING FOR STATE-AT-tARGE DIRECTORS
(Balloting By Districts)


Nominees 1
J. C. Chase.............. 320
R. B. Woolfolk........ 254
James C. Morton...... 295
L. P. Kirkland.......... 237
S. J. Sligh................ 92
E. C. McLean ........ 116
H. A. Ward.............. 88
Total Votes Cast..1402


6 7
121 101
115 76
87 74
39 48
89 51
47 69
32 32

530 451


Non-
Res.
17
15
15
17
10
5
8

87


Total
907
764
693
498
462
389
334

4039


Page 8


April 10, 1932




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