Title: Florida clearing house news ..
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STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00086639/00083
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: March 10, 1932
Frequency: semimonthly (irregular)
 Subjects
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00083
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text
u- 3, Dept. s:
Library Period
Washington, D.


Div.,
C.


FLORIDARIECEIVED


U. S. Postage
1c. Paid
Winter Haven, Fla.
Permit No. 1


Representing more than 10,000
Growers of Oranges and Grapefruit
Headquarters: WINTER HAVEN, FLORIDA


NEWI





$2.00 a Year
S10 Cents a Copy


Published Semi-monthly by the Florida Cit-
rus Growers Clearing House Association.
DeWitt Taylor Bldg., Winter Haven, Fla.


MARCH 10, 1932


Entered as second-class matter August 31.
1928, at the postoffice at Winter Haven,
Florida, under the Act of March 3. 1879.


Better Grapefruit Price Is Hoped For


Indications of a material improl
Florida's grapefruit market have
this month with three factors invol
J cause. High winds throughout mo
state's fruit belt Saturday night, Ma
Thought to have eliminated from 15
20 percent of the grapefruit. Quar
strictions in Texas were tightened
this month, the result of which is e,
be the rushing of Texas shipments
market with a consequent early close
Texas grapefruit deal. The opening
in the emergency grapefruit adverti
paign, which is being sponsored by th
SHouse and the Florida Citrus Exch
, peared in newspapers of the principal
, markets during the first week in Mai
These three factors-the winds, t
quarantine, and the emergency grap


Decreasing of Crop By Storm and Til
Of Texas Quarantine, Are Likely To Be
vement in vertising campaign-indicate that improve-
developed ment in the grapefruit market is unquestion-
ved as the ably bound to come. Estimates of wind dam-
st of the age from various sections of the state and re-
rch 5, are cent heavy dropping prior to the wind, make it
percent to appear that there is not more than 5000 cars
antine re- of grapefruit left in the state to be shipped
up early from this time on. That at least was the opin-
cpected to ion given by representatives of the Clearing
into the House and the Exchange at a joint meeting
ing of the held in Winter Haven, Monday, March 7.
broadside From a statistical standpoint the grapefruit
sing cam- situation is quite bright in that regardless of
e Clearing any loss which has been incurred by the March
ange, ap- 5 storm, there still is nothing like a compara-
1 northern ble volume of fruit left in the state as was the
rch. case a year ago at this time. Last season 13,500
the Texas cars of grapefruit were shipped from Florida
efruit ad- from this date on; this figure to be compared


ghtening
of Help
with 5000 cars estimated to be shipped this
season from now on. It is easy to see that the
lighter supplies scarcely can be other than help-
ful to the market situation.
1931 AUCTIONS HIGHER
The auction markets alone a year ago con-
sumed 5500 cars of grapefruit from this time
on. The average was disappointing, the auc-
tion for this period averaging only $2.40 de-
livered, but that was 45c a box higher than the
auction average this past week and 35c a box
higher than the week before.
The joint body of the Clearing House and
the Exchange agreed that the Florida grape-
fruit growers should be informed at once of
the following pertinent facts:
That Florida will be shipping not over 40
percent as much grapefruit as from this time
on last season.
That Texas will be shipping this week and
next in such abnormal quantity that Florida,
with only 40 percent as much as last year to
move, would be devoid of any foresight what-
ever if she continued moving her crop at the
rate of 800 cars per week such as occurred last
week.
That 500 cars per week will market the en-
tire grapefruit crop from now on if we stop
shipping by the middle of May.
That from this time on three years ago when
we had a big crop of grapefruit, 9600 cars
were shipped as compared with 5000 to ship
this year and during that year over 3100 cars
were sold at auction from this time on at a
general average of $3.25 delivered.
STRAWBERRIES ELIMINATED
That Louisiana strawberries were practical-
ly wiped out in the cold spell of yesterday
(March 6), this eliminating competitive straw-
berries to the extent of 100 cars per day for at
least three weeks.
That, with Florida having just launched its
advertising campaign of $40,000, this will
mean nearly $10 a car on the balance of the
crop that is to be moved.
That from every analysis there is every rea-
son to tighten up decidedly in our price ideas,
confident that the grapefruit market the bal-
ance of the year will work out right if the in-
dustry recognizes the above facts and holds
back during the next two weeks, thus reaping
the benefit of the higher prices that unques-
tionably are ahead.


CLEARING


Volume IV
Number 11


Nominees For Directors
(From State at Large-Four to be Elected)
J. C. Chase ------------------------Winter Park
Earl Hartt --------------------------- Avon Park
L. P. Kirkland------------------------Auburndale
E. C. McLean ----------------------Palmetto
James C. Morton ---------------------------------------- Auburndale
S. J. Sligh ------------------------------- Orlando
H. A. Ward -----------------Winter Park
R. B. Woolfolk ----------------------- Orlando
DISTRICT NOMINEES
(One Nominee from Each District to be Elected)
District One-John D. Clark, Waverly; A. F. Pickard, Lake-
land; Max Waldron, Babson Park.
District Two-T. C. Bottom, Valrico; Harry Jackson, Lutz;
J. H. Letton, Valrico.
District Three-Douglas Igou, Eustis; E. E. Truskett, Mt. Dora;
George F. Westbrook, Clermont.
District Four-B. L. Maltbie, Altamonte Springs; B. J. Nord-
man, DeLand; E. H. Williams, Crescent City.
District Five-J. M. Bennett, Winter Garden; K. N. McPherson,
Maitland; M. O. Overstreet, Orlando.
District Six-N. F. Enns, Ft. Pierce; E. W. Vickers, Sebastian;
A. R. Trafford, Cocoa.
District Seven-Dr. E. C. Aurin, Ft. Ogden; F. G. Janes, Wau-
chula; W. G. Masters, Ft. Myers.


HOUSE

SOfficial Publication of the
FLORIDA CITRUS GROWERS
CLEARING HOUSE ASSOCIATION










Committee of Fifty Department

(Articles under this heading are prepared and published in the News by the thousands of other grower-members of the Clearing House and to report their
Educational Committee of the Committee of Fifty. Through this department efforts and activities to them. The Clearing House Directors and Manage-
members of the Committee of Fifty hope to maintain closer relations with the ment accept no responsibility for what appears in this department)


Members of the Committee of Fifty, at
a meeting held March 8, gave their ap-
proval to a plan submitted by the Tan-
gerine Committee for a Tangerine Asso-
ciation through which it is hoped this fruit
may be re-instated as a profitable crop.
Formal action by the committee, follow-
ing lengthy study and discussion of the
plan is summed up in the following reso-
lution:
"That the thanks of the Committee of
Fifty be extended to the Tangerine Com-
mittee for its splendid work and that the
program as amended be approved in prin-
ciple; and that the Tangerine Committee
present its program to the Board of Direc-
tors, asking their acceptance of the pre-
amble; also that the Tangerine Committee
ask the Florida Citrus Exchange and other
interested tangerine organizations to work
with this committee in a further develop-
ment of the plan."

TO THE BOARD OF DIRECTORS
OF THE FLORIDA CITRUS GROWERS
CLEARING HOUSE ASSOCIATION:
We are handing you herewith a tentative
plan for the purpose of accomplishing a united
program for Florida tangerines the coming sea-
son. We suggest that you offer the facilities of
the Clearing House in working out this pro-
gram by authorizing a separate department to
be created for this purpose, membership in
which will be extended to all growers and ship-
pers of Florida tangerines, both co-operative
and independent, on a basis that will not obli-
gate them on other varieties of fruit.
We feel that this presents to you an oppor-
tunity to demonstrate that the Clearing House
is the only organization set up on a basis broad
enough to serve this industry in any emergency
and in any capacity.
Committee of Fifty.

FLORIDA TANGERINE ASSOCIATION

A PROPOSED ORGANIZATION FOR THE
STABILIZATION OF THE TANGERINE
INDUSTRY
1. This Association of growers shall be form-
ed for the purpose of returning to the growers
of tangerines an adequate price for their com-
modity through orderly marketing and effec-
tive advertising.
The Association shall be governed by a
Board of Directors, nine in number, three to be
selected by the Florida Citrus Exchange and
representing them, three to be selected by the
Florida Citrus Growers Clearing House Asso-
ciation, and three to be selected by the inde-
pendent shippers and growers from without
either organization. The Board shall choose a
Chairman from among its members who shall
be President of the Tangerine Association, and
it shall form, either from its members or from
without its body, an Executive Committee.
2.' The Association shall have the power,
through its Executive Committee, of fixing the
minimum price for all f.o.b. sales of tangerines,
both in carlots and less than carlots. It shall
. have.the power to fix a movement.of cars to
be shipped by shipper members of the Associa-


tion by weekly proration. Individual shippers
will be allowed to make as many f.o.b. sales as
desired, provided-the minimum prices is sus-
tained. They cannot, except by the will of the
Executive Committee in carrying out its ad-
vertising program, consign to non-auction
markets.
3. THE EXECUTIVE COMMITTEE. The
Executive Committee shall be a body of not
more than five, and shall consist of one or two
representatives of the Florida Citrus Exchange,
one or two representatives of the Florida Cit-
rus Growers Clearing House Association, and
one from without either of these groups. The
Executive Committee shall direct the affairs of
the Association, subject to the will of the Board
of Directors, and shall constitute itself an ad-
vertising committee. It shall have the power
to hire and fix the salaries of a General Man-
ager, and also an Advertising Manager if neces-
sary, and shall have the power to enter into
contracts for advertising and to do the other
business of the Association, subject to a budget
approved by the Board of Directors. It is con-
templated that this committee shall meet twice
weekly during the tangerine season. The Gen-
eral Manager shall be responsible to the Execu-
tive Committee, and the Executive Committee
responsible to the Board of Directors, and the
individual members of the Association shall be
subject to its rules and regulations.
4. GENERAL MANAGER. The General
Manager shall have the distribution of all cars
going to the auction market. He shall take
into consideration the individual preference of
the shipper members for specific auction mar-
kets. He shall be guided insofar as possible by
the wishes of the shipper members as to their
preference. In case of controversy he shall be
guided by the individual shipper's tonnage ship-
ped into that market the previous season. Auc-
tion market tangerines will be consigned to the
receiver chosen by the individual shipper. In
this way, the individual shipper's marketing
arrangements will not be disturbed. Distress
cars arriving at diversion point for auction
markets shall be placed in the hands of the
General Manager to be disposed of in accord-
ance with the above plan. The Executive Com-
mittee shall have the power to regulate the
shipment of undesirable sizes and grades.
5. PRORATION. It shall be the policy of
the Board that prorating shall be based on past
performance records and present estimates and
shall be recommended by the Manager and ap-
proved by the Board, subject to revisions at
such intervals as the Board may direct.
6. ADVERTISING. All advertising shall be
done without reference to brand name. The
sole object of the advertising campaign is to
further the consumption of Florida tangerines.
This shall be done mainly in those places where
tangerines are not widely used. We suggest a
dealer service campaign be carried on under
the direct supervision of the Executive Com-
mittee of the Association. Whenever necessary
free distribution of tangerines shall be made
by voluntary contribution. Billboard, radio and
newspaper campaigns shall be laid out before


the beginning of the season. The Executive
Committee shall be empowered to consign to
those cities, where extensive work is going on,
sufficient cars which have been volunteered by
the members to insure a regular supply of tan-
gerines during the period of promotion.
7. FINANCING. Financing of the Associa-
tion shall be as follows: Prior to the beginning
of any marketing season the Association shall
announce the amount of the uniform charge
per box or its equivalent and shipper agrees to
deduct and collect such amount from the pro-
ceeds received from the sale of tangerines mar-
keted, and pay the amounts thus deducted and
collected during any month to the Association,
between the first and tenth of the succeeding
month. This money shall be used for promd-
tional purposes only. The cost of covering and
disseminating information regarding move-
ments, etc., shall be borne by the shipper. It
is contemplated doing this work through the
office of the Clearing House at an estimated
cost of not more than one cent a box. Tele-
grams and telephone calls to and from the
Clearing House, or other agency, in gathering
information to and from the General Manager
of the Tangerine Association, regarding the
movement of cars, shall be at the expense of
the shipper.
8. CONTRACTS FOR MEMBERSHIP. Con- ;
tracts for membership shall be entered into by \
and between the Association and growers and :
shippers of tangerines. The contract shall not ,
bear a penalty clause but shall be in the form
of a pledge of honor to live up to the rules and
regulations of the Association. It is contem-
plated that a pledge of honor will be more ef-
fective than a contract with a penalty. This
pledge shall be in such form, however, as to
make possible the collection of sums due the
Association, should it be necessary to resort to
a process of law. Contracts shall be for one
year.
9. PUBLICITY, both within and without the
state, regarding the activities of the Associa- *
tion, shall be handled by the Executive Com-
mittee and shall be of such a nature as to keep
the growers of tangerines constantly informed
of the trend of the market and of the work of
the Association. Publicity shall also be insti-
tuted in the auction markets concerning the
activities of the Association. Shippers guilty
of the infractions of the regulations set up by
the Executive Committee shall be publicized
as much as possible.
Respectfully submitted,
TANGERINE COMMITTEE OF
COMMITTEE OF FIFTY,
Signed: Dr. A. A. Kent, Chairman
H. M. Papworth
J. W. Starke.

The Real Difference
"Do you know the difference between a wom-
an and a telephone?"
"No."
"Well, both, repeat what they hear, but the
telephone repeats it exactly as it hears it."-
Exchange.
I


Page 2 FLORIDA CLEARING HOUSE NEWS


March 10, 1932





FLORIDA CLEARING HOUSE NEWS


Weekly Citrus Summary

(By A. M. Pratt, Manager, Florida Citrus
Growers Clearing House Association)
(Week Ending March 5, 1932)


WEEKLY
CARLOT INDEX ANALYSIS


Week
Ending
Mar 5, '32
Fla. Org's Shpd..... 720
Total ...............13235
Fla. Gft. Shpd....... 735
Total .......----...11731
SFla. Tang. Shpd... 38
Total.................... 2711
Fla. Mixed Shpd... 251
Total-----................. 6982
STexas Gft. Shpd... 362
Total----------- 4344
Cal. Org's Shpd..... 1482
-Fla. Org's Auc ....... 464
Average...---- .... $3.50
Fla. Gft. Auc......... .365
Average ............... $1.95
Fla. Tang. Auc..... 76
Average................ $3.25
Texas Gft. Auc..... 29
Average---.............. $2.10
Cal. Org's Auc.....- 453
Averae.............. $3.20


Week
Ending
Feb. 27,'32
641
12515
689
10996
64
2673
316
6731
276
3982
1604
478
$3.35
319
$2.05
114
$3.05
29
$2.20
364
$3.40


Week
Ending
Mar. 5, '31
976
19486
878
14943
74
2954
456
12647
37
2234
1610
588
$3.40
375
$2.40
78
$2.95

$--
358
$3.50


FIRST FIVE DAYS' SHIPMENTS
AND SALES
ORANGES No 1 ORANGES No. 2
Week End. Shpd. SId. Av. Shpd. Sld. Av.
Feb. 27.. 96 26 $2.67 101 38 $2.22
Mar. 5 .... 120 35 $2.80 79 34 $2.57
Dif.... +24 +9 +.13 -22 -4 +.35

GFT. No. 1 GFT. No. 2
Week End. Shpd. Sld. Av. Shpd. Sld. Av.
Feb. 27.... 107 29 $1.34 87 8 $1.19
Mar. 5 104 22 $1.33 101 18 $1.12
Dif....... -3 -7 -.01 +14 +10 -.07

COMPARATIVE SHIPMENTS


Florida Oranges
Week Last 1929- 1928-
Ending Year 30 29
Feb. 27-....1225 1031 954
,, Mar. 5 ....... 976 732 1002
Mar. 12........1014 641 1064
California Oranges
Week Last
Ending Year 1930 1929
Feb. 27........1625 834 1413 ]
Mar. 5...-...-1610 1107 1394
Mar. 12........1694 1355 1412 ]

Florida Grapefruit


Week Last 1
Ending Year
SFeb. 27........ 859
Mar. 5........ 878
Mar. 12........1156

Florid
Week Last 1
Ending Year
Feb. 27........ 525
Mar. 5........ 456
SMar. 12........ 422

Florida
Week
Ending
) Feb. 27..................
Mar. 5......................
Mar. 12......................


1928-
29
638
601
868


a Mixed
929- 1928-
30 29
412 280
249 275
289 266

Tangerines
Last
Year
75
74
46


1927-
28
485
499
376


1928
L137
959
1158


1927-
28
497
486
487


1927-
28
198
207
157


1926-
27
769
712
589


1927
1341
1371
1748


1926-
27
695
713
690


1926-
27
212
181
145


been found recently in the Texas regulated
area, the Department of Agriculture an-
nounces quarantine regulations requiring ster-
ilization of host fruits going to the Southern
States and to the Pacific Coast States. In an-
ticipation of this quarantine, Texas speeded
up shipments this week where it looks as if they
will be shipping about 325 cars. In this con-
nection, it is difficult to get Texas-shipments
as quickly as Florida or California shipments,
and in our reports to you of Texas shipments
we include the unreported of the day before.
The Texas Citrus Fruit Growers Exchange
wired us that they estimated about 800 cars of
grapefruit left in the state and that they think
next week's shipments will be 250 cars, al-
though it is hard to tell what effect the quar-
antine will have on the shipments.
TEXAS QUARANTINE PRESENTS ADDI-
TIONAL OPPORTUNITY
With Texas having the trouble they have
had with decay, together with the prejudice
that the trade has against sterilization, we feel
safe in predicting that there will be very little,
if any, sterilized Texas grapefruit moving into
the Southern States or out to the Pacific Coast.
Therefore, Florida should make a special ef-
fort to get into the Southern States as well as
Oregon and Washington as these markets will
no longer be controlled by Texas offerings.
The quarantine line runs from North Carolina,
Tennessee, Arkansas, Oklahoma, New Mexico,
Arizona south and includes California, Nevada,
Oregon and Washington in the west.
FLORIDA GRAPEFRUIT SHIPMENTS
HEAVY
We estimate 750 straight cars of grapefruit
this week, to which will have to be added about
65 cars from the mixed, making 815 cars from
the state, against a normal of 735, figured on
our revised estimate. This is not only 80 cars
over normal or about 11 percent excess, but the
normal figure is high as a matter of policy, con-
sidering the fact that advertising has just
started.
CONSUMER ADVERTISING EFFECTS
SHIPMENTS TWO WEEKS LATER
As far as increasing the demand at auction,
we must bear in mind that consumer advertis-
ing is bound to be slow in reflecting its results.
Assuming that the very first broadside in the
papers had its effect on consumers, as it doubt-
less did on Friday, we all know there is easily
a week or ten days' supply on hand with the
retail trade. Before the retail trade begin to
actually sense the increased demand, these
supplies must be pretty well exhausted. They
will then increase their demand through their
auction bidders for new supplies. When the
auction bidders begin to bid up as the result
of this hoped-for increased demand, it prob-
ably will be at least a week or ten days after the
first effects of advertising have been felt.
Therefore, shipments leaving two weeks after
the first advertising has started should hope to
begin to reap some of the increased demand
from grapefruit advertising From this stand-
point, therefore, as well as from the quarantine
situation in Texas, and the excessive shipments
in grapefruit this past week, any grapefruit

that can be held back should be held back. If
the condition of the fruit itself will not per-
mit this, that's another story.
Counting in mixed, grapefruit shipments


from the state amounting to 13,510 cars de-
ducted from the group committee estimate of
20,543 cars would make the state have left
7000 cars to move from this time on as com-
pared with 12,374 cars last year. This is only
58 percent of last year's volume. With adver-
tising having started and our new opportunity
on account of Texas, Florida most certainly
should endeavor to reap some advantage in
this comparative shortage in grapefruit if
there is any way of spreading out our ship-
ments.
CALIFORNIA'S REVISED ESTIMATE
The California Fruit Growers Exchange yes-
terday (March 4) wired us the results of their
revised estimate which they have been compil-
ing as of March 1. They estimate about 14,000
cars of navels to move from all shippers from
March 1 on. Up to March 1 practically 18,000
cars of navels had been shipped from Califor-
nia. This would make a navel crop of 32,000
cars compared with 31,500 cars last year. Cal-
ifornia shipments are a little more than 500
cars short of last season, which would practi-
cally reconcile the Exchange figures with their
statement that they have left to move about
(Continued on Page Eight)




A Better Control of Aphis
At a Lower Cost of Spray


PENETROL

An Activator for
Nicotine Spraying Solutions

Saves up to three-fourths of the
nicotine usually required
From The Florida Entomologist, Vol.
XIV, No. 1, Page 9:
(Contribution from Department of Entomol-
ogy, Florida State Agricultural Experiment Sta-
tion).
"This material [Penetrol], readily
forms an emulsion with cold water,
very little agitation being required. It
can be used on tender foliage without
injury. Using a one-half of one percent
solution only one-fourth as much nico-
tine is necessary as with ordinary
spreaders."
From Page 12, Spray Experiments
with Citrus Aphid:
"Penetrol V2% Black Leaf 40 1 to 4000 98.7% kill
" 96 % kill
97 % kill"



NICOTROL

For those who prefer the correct
combination of Nicotine and Penetrol
in one container.
Penetrol and Nicotrol may be ob-
tained through your dealer.
Send for Leaflets and Further In-
formation.
Manufactured by

Kay-Fries Chemicals, Inc.
Kay Laboratories Division
180 Madison Ave. New York, N. Y.


TEXAS QUARANTINE
On account of light infestations of the Mex-
ican Fruit Worm or Morelos Fruit Fly having


March 10, 1932


Page 3


Page 3


Q-





Pare 4


FLORIDA

CLEARING HOUSE

NEWS

CLEARING HOUSE PURPOSES
Co-ordinating members' activities for orderely control
of distribution.
Controlling supplies at key markets.
Disseminating marketing information.
Standardizing grade and pack through impartial in-
spection service.
Increasing consumer demand by advertising and pub-
licity.
Securing best freight rates and transportation
services.
Developing mutual interests of, and better under-
standing among growers and shippers.
Maintaining representation of industry in all matters
of common welfare.

DIRECTORS
E. C. AURIN . ....... . Ft. Ogden
J. C. CHASE . . . .. .Winter Park
O. F. GARDNER . . ... .Lake Placid
L. P. KIRKLAND . . . ... .Auburndale
J. H. LETTON . . . . . Valrico
E. C. McLEAN . . . .... Palmetto
M. 0.OOVERSTREET . ... . .Orlando
S. J. SLIGH . . . . .... Orlando
A. M. TILDEN . . ... Winter Haven
A. R. TRAFFORD. . . . ... Cocoa
E. H. WILLIAMS. . . .. .Crescent City
R. B. WOOLFOLK . . .. Orlando


Opening the Doors
To California
Lifting of the embargo against Cali-
fornia citrus, announced the latter part
of February by the Florida State Plant
Board, has several interesting aspects
for the Florida citrus grower. Lifting
of the embargo, which has been in ef-
fect since 1915, and which was made
effective to prevent the introduction
into Florida of brown rot, a disease pre-
valent in California, will enable the
westerners to ship oranges into this
state from May 1 to October 1 and to
ship lemons into Florida throughout
the year. Certain safeguards have been
specified, however, sterilization by
heat being the principal method of pre-
caution adopted.
Dr. Wilmon Newell, Plant Commis-
sioner, in announcing modification of
the quarantine explained that there
had been an increase in knowledge con-
cerning brown rot and its prevention.
Sanitary conditions in California pack-
ing houses have been steadily improv-
ing since 1915 and the methods in com-
mon use in California in eliminating
brown rot from packed fruit have been
brought almost to a point of perfection.
It is true that California is having an
unusually bad season this year in fight-
ing brown rot. This has been due to
the fact that the western state has had
an unusually wet winter-a condition
favorable for the development of this
fruit disease. During the summer
months California has its dry spell and
the development of brown rot during
that period is almost negligible. Fruit
shipped to Florida from California will
be subjected to a hot water treatment
which is known to destroy the spores
of brown rot. In fact it will be inspect-


Page 4


.ORIDA CLEARING HOUSE NEWS

ed, treated, packed, and loaded under
the personal inspection of the Califor-
nia Department of Agriculture. Lem-
ons before being shipped to Florida
will remain in the curing rooms for at
least two weeks and will be inspected
carefully even then before being ship-
ped to this state.
Whether or not California will recip-
rocate and admit Florida fruit is not
known. The Florida State Plant Board,
Dr. Newell has explained, has taken its
action on the merits of the case, and
the members of that body feel that
California holds the same attitude. In
other words, if and when California
lifts her embargo against Florida citrus
she will do so because she feels that
such action will not endanger her own
growers.
The admission of California lemons
into Florida during the entire year
probably will not be as much of a hand-
icap as might be thought. True it is
that Florida produces some lemons and
the introduction of California lemons
into Florida markets will be competi-
tive to that extent. The United States
census, however, shows the production
of only 35,000 boxes of lemons in Flor-
ida, although these figures to the State
Plant Board appear to be rather high.
Against this it is estimated that the an-
nual consumption of lemons in Florida
it at least 200,000 boxes. These 200,-
000 boxes, in the main, have been im-
ported from Italy and Sicily and prob-
ably retail at a higher figure in the
Florida markets than will be the case
of California lemons. Brown rot in
Italy and Sicily is known to be quite
common and sanitary conditions in the
packing houses of those countries are
anything but satisfactory. In short, the
California lemons and oranges decid-
edly will be less of a menace than the
fruit from Italy and Sicily.
It is entirely possible that the intro-
duction during the summer months of
California oranges may be something
of an incentive to Florida orange pro-
ducers in the development of a home
market. California has a population
almost four times as large as that of
Florida, but even aside from such an
advantage California growers have
made wonderful progress in the devel-
opment of a home market. Florida,
with a population of one million and a
half, unquestionably could develop a
much stronger home market than has
been the case in the past. With Cali-
fornia competing during May and
June, with the somewhat haphazard
distribution of Florida oranges within
the boundaries of this state, it is not at
all unlikely that a determined effort to
sell more fruit here at home will be
made by Florida growers and shippers.
Some of the Florida fruit seen in fruit
stands, in grocery stores, and in soda
fountains in this state would better
have been left on the ground in the
groves. Much of it is fruit from the cull
bins and if placed alongside of better


March 10, 1932

appearing fruit, which California probably will
ship into this state, the comparison will be any-
thing but pleasing to Floridians. It is our pre-
diction, made herewith, that the introduction
of California oranges into Florida-even at a
time when Florida's season is coming to a close
-will result in a much improved home market
for our own oranges and grapefruit. If Cali-
fornia does see fit to ship any oranges into
Florida, it will give us all an opportunity to
see for ourselves how our fruit compares-and
we don't believe Florida will suffer in the com-
parison!


Shipper-Members ofAssociation
The shippers named herewith are members of the
Florida Citrus Growers Clearing House Association and
are the ONLY members of this organization. In fairness
to these shippers who are supporting the Clearing House,
grower-members should urge their neighbors to join and
ship through one of these operators.

Adams Packing Co., Inc. .... --- Auburndale
Alexander & Baird Co., Inc- .---. __Beresford -
American Fruit Growers, Inc...--..---. Orlando
Bilgore, David & Co._ --------..-- Clearwater
Blanton Citrus Growers, Inc. ---Blanton
Browder, D. H & Son Co..................Arcadia
Burch, R. W., Inc.............-------- Plant City
Chandler-Davis Co. ----- Lakeland
Chase Citrus Sub-Exchange..-------.... Sanford
Clearwater Citrus Co ----_---------- -__ --- Clearwater
Courtney, D. M. ---.------ ... --------Palmetto
DeSoto Packing Co., Inc .......-------... Arcadia
Ellis, L. E.....-...................................---Lakeland
Fields, S. A. & Co. -------------------Leesburg
Florida Mixed Car Co........-....-.---. Plant City
Fosgate, Chester C. Co....----- .....------Orlando
Herlong, A. S. & Co.--------------.-- Leesburg /
Hills Brothers Co. of Florida, The .- TmTampa
Holly Hill Fruit Products, Inc.--- Davenport
Keen, J. W.........--------------------Frostproof
Keene, R. D. & Co.. ---....---- _. ____- Eustis
Lake Charm Fruit Co. O-- ___. -- Oviedo
Lee County Packing Co. ------- _Fort Myers
Marsh, C. A., Inc..... ------_____ ---Orlando/
Maxcy, G. ------------------ ---Sebring'
Maxcy, L., Inc. ___------_------ Frostproof
McLean, E. C.....--------......Palmetto
Moss Packing Co..-----... ---_. ----- Tampa
Mouser, W. H. & Co. ----- -------- -Orlando
Nevins Fruit Co......----------------.-- Titusville ,
Oakhurst Fruit Co., Inc. ---------- Clearwater
Peerless Fruit Co., Inc. ...---- -_-----Palmetto
Peter, E. B .-....-- ____ --.........-_ .Leesburg
Richardson-Marsh Corp.........................Orlando
Roe, Wm. G. & Co., Inc.-......... Winter Haven .
Roper, B. H.____ __-------------- Winter Garden
Sligh, S. J. & Co ...-- -----..--__.... Orlando
Southern Fruit Distributors, Inc. --- Orlando
Terra Ceia Citrus Growers Assn.. Terra Ceia
Vaughn-Griffin Packing Company____
---.......-..-...............- Howey-in-the-Hills
Waverly Citrus Growers Assn.......- Waverly
Wells Fruit & Live Stock Co.................----Arcadia
Winter Haven Imperial Fruit Co .......-
--------Winter Haven
Winter Park Land Co.----.....___- Winter Park
Affiliated With Other Shipper Members
Babson Park Citrus Growers Assn......-
B-------- -Babson Park
Belle Ridge Fruit Co., Inc.........Winter Haven
Citrus Grove Development Company, The
--------.------------.-... -------Babson Park
Fellsmere Growers, Inc......----------Fellsmere
Lakeland Co., Inc., The .-.- --... ..Lakeland
Mitchell, J. M-.........------- ----- .Elfers
Nocatee Packing Co., Inc.__ --- __.. -- Nocatee
Valrico Growers, Inc.----..----------------.----- Valrico
West Frostproof Packing & Canning Co .-.
------------. --------.. ---- --------West Frostproof

Should Be Easy
"I can't marry him, mother. He doesn't be-
lieve there's a hell."
"Marry him, my dear, and between us we'll
convince him that he's wrong."-Pacific Pur-
chaser.





March 10, 1932 FLORIDA CLEARING HOUSE NEWS


Here's Sweet News
'.l 'or Bargain Buyers!






FLORIDA GRAPEFRUIT



PRICES HIT A NEW ALL-TIME LOWV


Right when this zestful fruit is at the
peak of its luscious, healthful goodness!

NOW the whole family can enjoy Florida
IGrapefruit every day! It's real economy,
too-an abundant crop has forced prices
down to the humblest pocketbook. And
these prices are even cheaper when you
buy grapefruit by the dozen.
,"- MAfter months of slowripening in friendly
sunshine, these golden globes of goodness
are almost bursting with rich, zippy juice
-the sparkling flavor is as distinctive as
itis delicious!



age of Vitamin C. In salads, fruit cups or
cocktails--Florida Grapefruit is a perfect
part. The juice is Florida Liquid Sunshine
-exquisitely flavorful by itself, mixed
with other things to make them good too!
Your grocer has Florida Grapefruit. Ask
for them by the state name. The low prices
will be as amazing as the high quality!
F OR HEALTH DRI t NK
FLORIDA GRArPEFRUIT

FLORIDA GRAPEFRUIT


S The above advertisement is appearing in the
newspapers of the larger auction markets as
one of the series sponsored in the grapefruit
-' emergency advertising campaign. This cam-
paign was launched jointly the first week of
this month by the Clearing House and the
Exchange.
The advertisement as it appears in the news-
papers is five columns wide and about fourteen
inches high-a size that dominates the page on

Citrus Belt Made Progress
In 1931 Despite Setbacks
SBy H. G. CLAYTON, District Extension Agent,
State Experiment Station
(Broadcast Over WRUF)
L The citrus belt of Florida produces many ag-
ricultural products other than citrus fruits. In
general the growing season has not been favor-
able, with the exception of a few localities.


which it appears and yet does so at a cost much
less than that of a full page advertisement.
"Spot" announcements of about one hun-
dred words each are being broadcast several
times a week over various local radio stations
in these same auction markets. The radio an-
nouncements, which tell the listener why she
should use Florida grapefruit, have been tied
in with the stations' household hours and hence
are timely reminders to the housewife to add
"Florida grapefruit" to her shopping list.

Most of the area received too much rain dur-
ing the early months of the year, coupled with
a late spring, and a prolonged drought the lat-
ter part of the year. Market conditions have
been generally unfavorable, with declining
prices. In spite of these adverse factors, con-
siderable progress has been made in this area
during the year.
In the production of citrus fruit the present
crop has been produced at a low per box cost.


Citrus growers as a rule have given more than
usual consideration to the production of this
crop and have taken advantage of the best
known methods and practices in making the
crop. There have been more citrus tours by
groups of growers and visits by individual
growers to citrus demonstrations and experi-
ments than ever before. The grove record
work carried out this year by a representative
group of growers has aroused great interest
among citrus producers.

Acquitted
Judge: "You are accused of shooting your
wife. Have you any excuse?"
Accused: "Yes, Your Honor; I shot her by
mistake."
Judge: "What do you mean?"
Accused: "I was aiming at my mother-in-
law."








Helps the Dealer

From the standpoint of increas-
ed profits, the dealer finds Brog-
dexed fruit very satisfactory. The
fact that they keep well enables
him to handle on a smaller mar-
gin of profit and still make more.
He does not find it necessary to fix
his selling price sufficiently high
to provide a sort of "sinking fund"
to take care of the usual shrinkage
losses.
An Indian River packer says he
uses Brogdex because it makes his
fruit stand up in the hands of the
dealer. He considers the dealer
the most important factor-in the
present method of distribution.
Get the dealer sold on your brands
and your troubles are over.
Brogdex brands are keeping
brands. They have snap and life
and stay sound and fresh looking
long enough for the dealer to sell
out a display stock with little if
any replacements necessary.
Give the market this kind of
fruit and it will not be long before
you will be doing a bigger, better
and more profitable citrus busi-
ness.


Florida Brogdex
Distributors, Inc.
B. C. SKINNER, Pres.
Dunedin, Florida.


Page 5





FLORIDAI CLEARING HO) BUSE NEWSS


"The Economy Era"
On this page appears a picture of a tractor,
Florida-built, which we have called a "depres-
sion tractor." This title, while more or less
humorously intended, isn't so far from being a
truthful one for the machine indicates a pos-
sibility for real economy in grove equipment.
Although the experts tell us that the depres-
sion era is practically over and that the turn
back toward more prosperous times is at hand,
the economy idea still has its importance. With
this thought in mind, the Clearing House News
has decided to launch a little Economy Cam-
paign for the benefit of its citrus grower read-
ers. Any grower or shipper who has worked
out some sort of tool, machine, gadget or what-
not in order to cut down his cultivation and
production costs, is herewith invited to make
it known to his fellow growers through the
columns of the News. And here's the best idea
of all:
For a description of every PRACTICABLE
and PROVEN tool, machine, gadget or whatnot
that has actually saved money for its "inven-
tor," the News will pay $1. If a photograph,
suitable for reproduction purposes accompanies
the description, an additional $1 will be paid.
So, if you have learned how to cut or shave
some cost corner, tell us about it-and a dol-
lar will be sent you by return mail. We are not
interested in mere theories or ideas for econ-
omy; we want only such things as have been
proven practical. Maybe you have worked out
a system of studying individual trees, their
growth, their production or general condition;
possibly you have rigged up a home-made irri-
gation system, a fertilizer mixer, a fertilizer
spreader, a spray pump or any other time or
money saver. Tell us about it in your own
words-your fellow-growers will be mightily
interested. If you don't care to have your name
connected with the description, that can be ar-
ranged too, although please remember that
your neighbors will be interested in knowing
your name as well as reading about your Econ-
omy plan.



Clearing House Directors

Nominated for Next Season
Nominations for directors of the Florida
Citrus Growers Clearing House Association,
who will serve next year, were made at a meet-
ing of the Committee of Fifty held at Winter
Haven on March 8. Twenty-one district nomi-
nees and eight nominees from the state-at-large
were selected, from among whom will be elect-
ed seven district directors and four from the
state-at-large. The election will be held on
April 5, balloting by the grower-members of
the Clearing House being done by mail. With
the exception of two members, President A. M.
Tilden and O. F. Gardner, who withdrew their
names, all members of the present board were
again placed in nomination. James C. Morton,
Auburndale, member of the original Commit-
tee of Fifty and its chairman for two years,
was nominated in the state-at-large group. H.
A. Ward, of Winter Park, who is also a shipper
member of the Clearing House, and Earl Hartt,
of Avon Park, were the two other new nomi-
nees selected from the state-at-large group.


Believe it or not-here's a tractor for $125
No, it isn't exactly new and yet, as a trac-
tor, it is. Briefly, the photo shows what can be
done and is being done with second-hand auto-
mobile engines and ditto tractor radiators.
Word comes to the News that a few ingenious
auto mechanics have discovered that they can
build serviceable tractors from certain makes
of automobile engines. A used tractor radia-
tor, which like the engine is thoroughly gone
over and put into condition, completes the job
and a sturdy, if light, tractor is the result.
The above tractor was made by G. C. Rodgers
of Lakeland, who says he has already built a
dozen or so similar models. The tractor shown


Members of the committee, in making their
nominations, did so by districts, District Num-
ber 1 members making the nominations for the
District Number 1 director, District Number 2
members making their nominations for District
Number 2 director, etc. The nominations for
the directors from the state-at-large were made
by the entire membership of the committee
jointly. The following are the nominations and
districts represented:
District Number 1-Polk County: John D.
Clark, Waverly; A. F. Pickard, Lakeland; Max
Waldron, Babson Park.
District Number 2-Hillsborough and Pinel-
las Counties: T. C. Bottom, Valrico; Harry
Jackson, Lutz; J. H. Letton, Valrico.
District Number 3-Pasco, Hernando, Cit-
rus, Sumter and Lake Counties: Douglas Igou,
Eustis; E. E. Truskett, Mt. Dora; George F.
Westbrook, Clermont.
District Number 4-Marion, Levy, Alachua,
Putnam, Volusia, Flagler, Seminole and St.
Johns Counties: E. L. Maltbie, Altamonte
Springs; B. J. Nordman, DeLand; E. H. Wil-
liams, Crescent City.
District Number 5 Orange and Osceola
Counties: J. M. Bennett, Winter Park; K. N.
McPherson, Maitland; M. O. Overstreet,
Orlando.
District Number 6-Brevard, Indian River,
St. Lucie, Martin, Palm Beach, Broward, Dade,
Highlands, Okeechobee ard Glades Counties:
N. F. Enns, Ft. Pierce; E. W. Vickers, Sebas-
tian; A. R. Trafford, Cocoa.


above is equipped with a self-starter. This ma-
chine is five feet, eight inches wide, although
Rodgers says he can build them practically any
gauge desired.
A somewhat more expensive model is being
constructed, in other parts of the state, it is
understood, from the engines of second-hand
auto trucks. The tractor above, while light, is
quite capable of pulling plows, cultivators,
mowing machines and even spray tanks. ItF
use in the latter case, doubtless would provC
too expensive unless the engine could be hook-
ed up to power the spray pump (as is frequent:
ly done). At any rate, it's a real depression
tractor-and well worth looking into


District Number 7-Manatee, Sarasota, Har$
dee, DeSoto, Charlotte and Lee Counties: Dr.
E. C. Aurin Ft. Ogden; F. G. Janes, Wauchula;
W. G. Masters, Ft. Myers.
State-at-Large-J. C. Chase, Winter Park;
Earl Hartt, Avon Park; L. P. Kirkland, Au-
burndale; James C. Morton, Auburndale; E. C.
McLean, Palmetto; S. J. Sligh, Orlando; H. A.
Ward, Winter Park; R. B. Woolfolk, Orlando.
Ballots carrying the names of the nominees
selected at the meeting will be mailed out the
latter part of this month to the grower-mem-
bership of the Clearing House. Election of the
new Committee of Fifty, which like the new
Board of Directors will take office June 1, will
be done at a series of regional meetings to be
held throughout the fruit belt between now and
April 5. An election committee recently ap-
pointed by the Comnmittee of Fifty and the
Board of Directors, will work out a program
of meeting dates for the regional meetings.




IRRIGATION

COMPLETE WATER SYSTEMS
FOR EVERY PURPOSE
Large Stocks Pumps, Pipe and Other
Materials for immediate delivery.

The Cameron & Barkley Co.
TAMPA, FLA.


HERE'S YOUR DEPRESSION TRACTOR!


Page 6


Paee 6


March 10, 1932





March 10, 1932 FL

SCalifornia Growers Take

'Bit in Their Own Teeth'
SThe California Fruit Growers Exchange,
/generally rated as the most successful of all
agricultural cooperative marketing organiza-
tions, apparently is finding that it is far easier
to cooperate when times are good than when
times are adverse.
The current season has been a disastrous one
for the California orange grower-freezing
weather and the threat of more freezing
weather, together with an epidemic of brown
rot brought on by unusual weather conditions,
'have been the principal factors in disrupting
the marketing situation among our western
competitors. Growers, fearing that the cold
Might wipe out their crop over night, have com-
' municated their fears to their respective asso-
ciation managers and have blindly rushed their
fruit into the markets in an effort to obtain the
"uttermost farthing" for their fruit. They
-have instructed their packing house manager
to "pick it all and get rid of it."
CONTAMINATED FRUIT
Fruit close to the ground, which admittedly
is the most dangerous with regard to brown rot
u spore contamination, has been picked along
/with the other fruit. Upon arrival in the mar-
kets this fruit was found to have as high as 25
to 30 percent brown rot, green and blue mould
decay. This statement is taken on the author-
ity of E. A. Street, editor of the California
itrograph, the leading citrus publication in
he California orange area.
Editor Streetwritinginthe currentissue of his
publication, points out how disastrous the cur-
rent season has been to date, takes the grow-
ers to task for their failure to cooperate and
'points out the legal inability of the Exchange
to enforce this phase of its grower contract.
"The contract which exists"' writes Editor
Street, "between grower and association ....
Swas drawn with the express purpose of reserv-
ing to the grower the supreme right to say
when and where his fruit shall be shipped.
. It is quite possible that public sentiment,
and certainly local sentiment, will shape itself
around so that the grower will be willing to
entrust to the marketing organization, with
which he has affiliated himself, full control
and power over his shipments, with the sole
purpose of placing the responsibility in the
hands of those who are in the best position to
know what amount the shipments should be for
a given period in order that the fruit may re-
turn a reasonable profit to the grower.
"This would, it is assumed, give the same
control to the marketing agency to say what
fruit should be sent to the by-products plants.
But until such a thing becomes effective-if
ever-it would seem to be the obvious duty of
the grower to actually cooperate with all his
fellows, even at what may at times seem to
be a temporary loss to himself in the interest
of the common good."
CAUSE OTHERS TO SUFFER
Editor Street in pointing out the danger of
the grower losing his head, and at the same
time ignoring his duty toward his fellow grow-
ers and the industry, said: "If those growers
or such associations only, who took such a posi-
tion, had suffered, there might have been some
retributive justice in the situation but unfor-
tunately every orange grower suffered as a


ORIDA CLEARING ( HOUSE NEWS

result of their thoughtless and possibly selfish
attitude. The buyer's confidence was shaken
in all California oranges and the market be-
came depressed to a point where many cars of
fruit were sold at figures that brought scarce-
ly enough to pay freight charges."
Florida may well take a lesson from this sit-
uation which exists in California and appre-
ciate a little more than many of us have done
our own opportunities and advantages. In other
words instead of clinging blindly to a theory
which we can see has its drawbacks in face of
adversity, it behooves every Florida orange
and grapefruit grower to see the necessity for
taking things as they are in our own state, en-
deavoring to work out a satisfactory method
of handling our products with the tools at
hand. The Clearing House vas organized four
years ago in acknowledgment of the fact that
conditions in Florida demand co-ordination of
the various marketing organizations. It is one
thing to hold theories concerning the best way
to market our fruit and it is another thing to
abandon some of our theories and look at con-
ditions as they exist from a practicable view-
point.
The growers who set up the Clearing House
four years ago were far-visioned enough to do
this; they acknowledged the fact that other
growers preferred various marketing agencies
and would not abandon their chosen agency
for some other merely because a fellow grower
might invite them to do so. The obvious thing
was done-the various marketing agencies in
the state were invited to work together on
common problems even though they remained
competitors. After four years of operation the
plan still appears to be the most feasible!


Citrus Exports
The following figures, furnished by the
United States Department of Commerce, show
the fresh and canned grapefruit exports from
New York, Jacksonville, Tampa, Houston and
Corpus Christi, Texas, and Porto Rico, for the
weeks ending February 13, February 20, and
February 27:
Week Ending February 13
GRAPEFRUIT Boxes
New York-London ................---------................ 8,029
New York-Liverpool ---------------- 1,666
New York-Liverpool .............................. 1,666
New York-Glasgow ......----------......................... 1,614
Jacksonville-London ..-------..........................17,017
Porto Rico-Liverpool --------.............................. 4,492
Porto Rico-London .........--- -............... 591
Total-..........................-------------------....----...-- 33,409
GRAPEFRUIT Cases
Porto Rico-Liverpool .......................-------...------.--.... 2,035
Porto Rico-London .................................. 975
Porto Rico-Glasgow .-----............................... 925
Porto Rico-Havre ...................................---------. 60
Total**.......----------........................ 3,995
Week Ending February 20
GRAPEFRUIT Boxes
New York-London .................................. 3,095
New York-Southampton ..........------- 2,606
New York-Liverpool -..................-------............ 942
Jacksonville-Liverpool ............................ 4,746
Tampa-London ....---------- 7,437
Tampa-Liverpool .............-......--..... 5,875
Tampa-Glasgow ---...........--.......................... -----50
Porto Rico-Liverpool .............................. 190
Porto Rico-London .................................. 82
Total..--- ---------................................. -- 25,023
GRAPEFRUIT Cases
Tampa-London ..............................------.......... 9,554
Tampa-Liverpool ..-.......------.... -----.. 1,200
Tampa-Glasgow .-----------............................... 2,773
Tampa-Manchester .-...............................------- 1,100


Page 7

Florida Has 5oc Margin

Over California's Fancy
In the table shown below are quoted the
f.o.b. prices on fancy California navels as of
March 5, according to the Pacific Fruit World.
Recent advice from California shows average
sizes as being 39.1 percent 150s and larger,
30.7 percent 176s to 200s, 30.2 percent 216s
and smaller. Applying these f.o.b. prices to
the average sizes now leaving Southern Cali-
fornia would mean an average return f.o.b. of
$2.12 to $2.23 per box on fancy navels, or a
general average of $2.18.
California's average at auction for the week
ending March 6 was $3.20 delivered. On ven-
tilated cars one would have to deduct about
$1.20 to arrive at the f.o.b. equivalent, which
would mean $2.00 average f.o.b. returns on
auction sales.
Our mid-season oranges have generally been
selling at $2.50 to $2.75 on No. Is, 25c less on
No. 2s, with valencias selling at $3.00-$3.25
f.o.b., with No. 2s selling 50c less. After tak-
ing off discounts on 288s and smaller on mid-
seasons and 126s and larger on valencias, Flor-
ida's f.o.b. average might be assumed fairly at
about 50c higher than California. Her auction
average for the week ending the 6th was $3.50
delivered, as compared with California's $3.20,
or 30c higher.
Many of our shippers who have talked with
their representatives on the phone and are get-
ting letters are puzzled as to so little complaint
that their representatives report as regards
frost damage evidence in California navels.
Decay is offered as the chief reason for disap-
pointment in Californias and of course the ad-
ditional juice content that Florida has in com-
parison to California. Occasional reports have
come indicating unquestioned dryness from
frost. California's f.o.b. prices are as follows:
F.O.B. PRICES CALIFORNIA FANCY
NAVELS
$1.50 $1.65 100s
1.75 1.90 126s
1.90 2.00 150s
2.00 2.15 176s
2.25 2.40 200s
2.50 2.65 216s

Avg. $2.12 $2.23
Gen. Avg. $2.18
Tampa-Bristol --....---................-- .. 350
Tampa-Newcastle ...............................---- 305
Tampa-Avonmouth ................................ 100
Tampa-Belfast ..-..........------ ........-- ..-- 50
Tampa-Amsterdam ..........-- ......-- ......--.. 50
Tampa-London* ..............----------------.................-.....--.. 750
Total**.................................----- 16,232
Week Ending February 27
GRAPEFRUIT Boxes
New York-London .................................. ------------------1,263
New York-Liverpool .............................. 2,298
New York-Southampton ........................ 461
New York-Glasgow...........-...........-- ...-- 920
New York-Hull ........................................ 700
Jacksonville-Liverpool ...........-..............--.. 9,661
Houston-Liverpool .................................. 811
Corpus Christi-Southampton ................ 2,530
Porto Rico-Liverpool .............................. 5,701
Total................ -----------.................. 24,345
GRAPEFRUIT Cases
Tampa-Hamburg* ...-.................-----------------......--.....-..-. 10
Jacksonville-Antwerp .--.......---...........-.......--.. 10
Total**--................ --............. .. 20
Grapefruit juice
** Canned grapefruit






Page 8 FLORIDA CLEARING HOUSE NEWS


Weekly Citrus Summary
(Continued from Page Three)
the same amount of navels as a year ago at
this time.
This estimate is made after deductions com-
puted on account of some unusual decay condi-
tions on the trees as well as attempting to esti-
mate deductions on account of frost conditions
which may yet materialize. Their large sizes
seem to be making up for any other losses.
Nine weeks, including this week, will just
about market the California navels. This would
mean spreading out the navels until the week
ending May 2. Last year California's orange
movement for these nine weeks shows up as
follows, totaling 13,726 cars, or practically the
same amount as estimated left:
Week Season
Ending 1930-31
March 7-......--------------------- 1610
March 14---....- --------------------1694
March 21----.....-------------------1665
March 28---.....-------------------1851
April 4.---..----......................---------------1762
April 11-............---------------------- 1354
April 18--..-.---... --...... -------------- 1378
April 25..--...............-------------------1149
May 2.-..-...--.. ---------------- 1263
Total...................----------------. 13,726
CENTRAL CALIFORNIA VALENCIAS
Last year Central California, or Tulare
County, did not start moving their valencias
until practically the first week in April Al-
though Central California had some frost a
year ago, the cold there this year was much
more severe and it is probable that they will
start moving their valencias as soon as they
think price conditions will permit getting any
net return to the grower. The amount that can
be salvaged should be very small compared
with last season. Central California's valen-
cia crop last year was about 3500 cars.
California wires that they are estimating
1400 cars for next week. They under-esti-
mated this week, their estimate being 1200 and
the total state shipments about 1500. It will
take about 1500 cars per week to market the
navel crop by May 1.
ORANGES LEFT IN FLORIDA
We estimate about 9000 cars of oranges left
in Florida as compared with 13,000 cars that
were shipped from this time on last year, or
about 70 percent of last year's shipments from
this time on. Including the estimated mixed
and yesterday's estimated shipments, Florida
has moved 16,866 cars to date as compared to
25,911 cars last year at this time. In other
words, we have moved 9000 cars less than a
year ago and have about 4000 cars less to move
from this time on.
MID-SEASON ORANGES LEFT
Mid-seasons are pretty well over. It is esti-
mated 500 to 900 cars will cover the mid-sea-
sons left in Florida.
VALENCIA SITUATION
The valencias this week are feeling their
way. $3.25 f.o.b. on No. 1 valencias was gen-
erally being quoted with the trade showing no
eagerness at this time. Some of the trade don't
seem to be ready for valencias, preferring to
stay by the mid-season oranges until no more
are available. From reports received from our
shippers,-mostly by phone, it would seem that
about 50 percent of the estimated orange
movement this coming week would be valen-
cias. Talking with an important authority in


the Exchange, it would seem their movement
will be about two-thirds valencias. Reports on
the first few crops of valencias that have been
picked indicate over-estimates on. valencias.
One shipper said that three different crops, on
estimates made only a few days before they
were picked, ran short about 30 percent and
they were estimated by his experienced men.
He believes the valencias are mostly an "out-
side" crop.
TOO MANY ORANGES AUCTIONED
Your attention is again called to the ten-
dency for Florida to be putting too many cars
of oranges at auction. Four hundred and six-
ty-four cars were auctioned this week out of
the previous week's movement of 824 cars, or
over 55 percent of the shipments. This indi-
cates a tendency to overplay our hand in gamb-
ling on auction prices as against getting a rea-
sonable return out of a more free f.o.b. selling
policy. Unfortunately, overplaying the auc-
tion market breaks f.o.b. prices as well as auc-
tion averages.
INCREASING SCARCITY SMALL SIZES
The markets will begin to feel the effects of
larger sizes that will be coming with the move-
ment of the valencia crop. Our valencias will
not run nearly as large as California navels,
but will of course run considerably larger than
our mid-season oranges have been averaging.
For instance, California navels the last week
in February averaged 39.1 percent 150s and
larger. Our valencias shipped so far this week
averaged 36.3 percent 150s and larger. Cali-
fornia shows 30.7 percent 176s to 200s as com-
pared with this week's valencias of 44.6 per-
cent. California had 30.2 percent 216s and
smaller compared with our 19.1 percent in
valencias. But in nearly all cases our valencia
shipments this week were the result of spot
picking, our shippers wisely moving any possi-
ble over-proportion of large sizes at a time
when mid-season small sizes would tend to bal-
ance up these large sizes. It is obvious that,
with California navels running so large and our
valencias running quite a little larger than our
mid-season oranges, large size valencias should
be picked now and the smaller size valencias
held.

EXPECT MORE PROGRESS
There is today on the part of growers more
thought and study being given to the problems
involved in citrus production than ever before.
There is also today more information and ex-
perimental data on citrus available than has
been the case in the past. With these condi-
tions existing and a natural citrus area such
as we have in Florida, we may well expect con-
tinued advances to be made in the future in
solving the problems of citrus production.
To sum up it can be said that while 1931
was not a profitable year, due to market con-
ditions and low prices, yet agriculture in this
section has progressed, in that many improve-
ments have been made and methods changed
which reduced costs that enabled agriculture
to go on, and these changes will prove their
real worth as general business conditions im-
prove.

Collector: "The boss says I'm not to go back
until you give me the money you owe him."
Debtor: "All right. I wonder if he'll recog-
nize you with a beard."


If


They're


Scattered


Get a binder for your back
copies of the


Florida

Clearing House

News


vv


Keep every number of the
News. There isn't an issue
that doesn't contain some in-
formation you will want to
refer to, some of these days.


Hd


el


Just fill in the coupon below and mail
it in to the Florida Citrus Growers
Clearing House Association at Winter
Haven, together with dollar bill, check
or money order and the binder will be
forwarded to you.

(CUT ALONG THIS LINE)
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Florida.
Please send me a binder for my back
copies of the Florida Clearing House
News. I am enclosing $1.00 ($1.25 out
of the U. S.) currency, check, money
order.

Name.-----------------------........................

Strepet-.------------.... -------....

Town .......----------------------.........................


March 10, 1932




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