Title: Florida clearing house news ..
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Full Citation
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Permanent Link: http://ufdc.ufl.edu/UF00086639/00075
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: November 10, 1931
Frequency: semimonthly (irregular)
 Subjects
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00075
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text

U. S. Dept. of
Library Period
S'Waaslington, D.


Agri.
Div..
C.


RL ORID


CLEARING
%\. _


Representing more than 10,000
growers of Oranges and Grapefruit
Headquarters: WINTER HAVEN, FLORIDA


$2.00 a Year
1 0 Cents a Copy


NEWi


Published Semi-monthly by the Florida Cit-
rus Growers Clearing House Association. NOVEMBER 10, 1931
DeWitt Taylor Bldg.. Winter Haven, Fla.


U. S. Postage

A 1c. Paid
Winter Haven, Fla.
Pertgg p




HOUSE E, 193

Ofi cia I PA i on of the
FLORIDA CITRUS GROWERS
CLEARING HOUSE ASSOCIATION


Entered as second-class matter August 31,
1928, at the postoffice at Winter Haven,
Florida. under the Act of March 3. 1879.


Fruitmen's Association Comes In

Clearing House Work for Industry Aided


L' The "Big Push" might be the title of the-
most recent effort made by the Clearing
House to beat Old Man Depression and wring
-.a profit from the country for Florida's or-
anges and grapefruit.
SThe so-called Big Push caught its momen-
tum in the closing days of last month when
details leading to a merger of members of
the Fruitmen's Association with the Clearing
House were worked out. A meeting of rep-
resentatives of these two groups, held in Or-
lando Oct. 29, proved fruitful, obstacles were
removed or solved and a score of new ship-
pers are now enrolled in the Clearing House
ranks.
A REPLY TO GROWERS
The action of the Fruitmen's Association
members was something of a coincidence in
that the meeting in Orlando was held on the
same day in which the Committee of Fifty was
meeting in Tampa during which the grower
group called upon the Clearing House, the
Fruitmen's Association and the Florida Citrus
Exchange to take immediate action on some
Plan whereby the grapefruit market could be
remedied. The announcement the following
day from the Fruitmen's Association that its
members had joined the Clearing House,
hence proved to be an immediate reply to the
Committee of Fifty, even though those at-
tending the Tampa and Orlando meetings
,were unaware of the meeting or action taken
by the other group.
Addition of the Fruitmep's Association
tonnage to that of the Clearing House, is
expected to increase the volume to be handled
by Clearing House members to more than 50
per cent of all the fruit in the state. The
new members, according to hurried estimates
turned in for the News, probably will ship
more than 10,000 cars. The members of the
Fruitmen's Association include many who are
large growers in their own name and also
represent extensive holdings.
GRATIFIED WITH ACTION
Indication of the new members' satisfac-
tion with the outcome of the successful nego-
tiations, was expressed in a formal state-
ment issued by President S. J. Sligh of the
iFruitmen's Association, following the Or-
ndo meeting.
"The members of the Fruitmen's Associa-


Addition of 20 New Shipper-Men
tion," said Mr.- Sligh's statement,;"fecgmnize,
as do members of the Clearing House, the
serious conditions confronting business in
general and our industry in particular. We
are happy to announce that this body has
decided to have its members affiliate with the
Clearing House so that everything possible
may be done to bring back to the growers
we represent, the greatest net return for
their fruit. We are convinced that the Clear-
ing House is the most practicable way of
meeting the needs of the industry. In the past
individual marketing policies of some of our
members have interfered with our being with
you. Discussion of our respective problems
with your representatives yesterday has re-
sulted in overcoming these past obstacles and
has made it possible for us to cast our lot
with you."
Manager Pratt, in commenting upon the
action of the Fruitmen's Association members
said, "The crystalizing of public sentiment as
to the need of getting together was evidenced
at a meeting of growers in Tampa, who on
their own initiative took similar action on the
same day of our meeting in Orlando with the
Fruitmen's Association. At the same time that
the Fruitmen's Association and the Clearing


House were meeting together, the Committee
of Fifty at a meeting in Tampa called upon
the Clearing House, the Fruitmen's Associa-
tion and the Exchange to take immediate ac-
tion to help remedy the grapefruit situation.
A REAL GET-TOGETHER
S"With the merging, of the Clearing House
and the members of the Fruitmen's Associa-
tion, part of the Committee of Fifty's de-
mand is met. Up to this time there has been
a tendency for each man to be waiting on the
other, with nearly everyone willing to do
something if a real get-together program
seemed in the making. Now the impetus that
has been given will instill confidence and
decision in those that have been waiting and
the Clearing House objective of bringing
about orderly competition should be a realiza-
ble fact. Even if all interests do not join, a
constructive program is already insured as
the Clearing House has determined upon such
policies as will make it possible for any grow-
ers or shippers to cast their lot together for
the good of the whole."
Action in approving the contracts of the
new members was taken promptly, the older
members at a meeting at Clearing House
(Continued on Page Two)


Committee of Fifty Seeking Help


In Present
Recognizing their responsibilities as repre-
sentatives of the growers of the state, Com-
mittee of Fifty members attending a meeting
in Tampa Oct 29, put their shoulders to the
wheel to see if the present low market for
grapefruit could be remedied. A resolution
was passed calling upon the Clearing House,
the Fruitmen's Association, and the Florida
Citrus Exchange to get together on some ef-
fective program so that the markets can be
stimulated and expanded and a better price
realized.
REQUEST IS ANSWERED
Unknown to the Committee of Fifty mem-
bers attending this meeting, representatives
of the Clearing House and the Fruitmen's
Association were meeting in Orlando at the
same hour. The result of the Orlando meet-


Grapefruit Situation
ing-the merging of the two organizations-
was in the nature of an immediate reply by
both the Clearing House and Fruitmen's As-
sociation members to the Committee of Fifty
request. After passing the resolution request-
ing this state-wide action, the Committee de-
cided to have Chairman N. H. Vissering ap-
point a committee of three to call on the
groups named in the resolution as a supple-
mentary action to the formal request that
"something be done."
The resolution as presented by the Com-
mittee of Fifty reads as follows:
SERIOUS SITUATION
"WHEREAS, the situation confronting the
producers of grapefruit is admitted by all,
who know the facts, to be extremely serious
(Continued on Page Three)


Volume IV
Number 3


-


m _






FLORIDA CLEARING HOUSE NEWS


Weekly Citrus Summary

(By A. M. Pratt, Manager, Florida Citrus
Growers Clearing House Association)
(Week Ending Nov. 7, 1931)

WEEKLY
CARLOT INDEX ANALYSIS


Week
Ending
Nov. 7
Fla. Org's Shpd.... 208
Total ....-.....-..... 507
Fla. Gft. Shpd...... 306
Total ................ 2428
Fla. Tang. Shpd.. 9
Total ................ 10
Fla. Mxd. Shpd.... 94
Total ...............-- 262
Tex. Gft. Shpd.... 97
Total ................ 807
Cal. Org's Shpd.__ 1112
Fla. Org's Auc.... 89
Average ..---..........$2.79
Fla. Gft. Auc....-- 244
Average .----...........$2.32
Tex. Gft. Auc..... 2
Average ..------.. $1.95
Cal. Org's Auc..... 541
Average .........-- $3.84


Week
Ending
Oct. 31
195
299
521
2122
1
1
97
168
54
710
1004
36
$2.65
326
$2.45
11
$2.00
576
$4.10


Week
Ending
Nov. 7,'30
962
2921
682
3749
6
8
606
1268
125
551
682
438
$3.55
332
$3.10
N.R.
$ ------
189
$7.30


FIRST FIVE DAYS' SHIPMENTS
AND SALES GRAPEFRUIT


Oranges No. 1
Shpd.
Week Ending Oct. 31-.....-.25
Week Ending Nov. 7-.........21


Sold
9
14


Avg.
2.74
2.43


Difference ........------- -4 +5 -.31

Oranges No. 2
Shpd. Sold Avg.
Week Ending Oct. 31..........10 1 2.25
Week Ending Nov. 7.......... 7 3 2.01
Difference ............-------- -3 2 -.2

Grapefruit No 1
Shpd. Sold Avg.
Week Ending Oct. 31-_ -.. -75 31 1.83
Week Ending Nov. 7..........22 14 1.58
Difference ..--........-----53 -17 -.25

Grapefruit No. 2
Shpd. Sold Avg.
Week Ending Oct. 31..........50 27 1.40
Week Ending Nov. 7-.........19 16 1.34
Difference ......-----...............-----31 -11 -.06


COMPARATIVE SHIPMENTS
Florida Oranges
Week Last 1929- 1928- 1927- 1926-
Ending Year 30 29 28 27
Oct. 31..........860 171 682 314 225
Nov. 7..........962 249 1119 491 375
Nov. 14..........914 420 1016 771 926
California Oranges
Week Last 1929- 1928- 1927- 1926-
Ending Year 30 29 28 27
Oct. 31..........167 281 171 314 344
Nov. 7---.......682 861 813 159 91
Nov. 14..........987 631 1335 116 1476
Florida Grapefruit
Week Last 1929- 1928- 1927- 1926-
Ending Year 30 29 28 27
Oct. 31..........562 358 362 325 693


Nov. 7-.........662 321 387
Nov. 14..........477 309 485
Florida Mixed
Week Last 1929- 1928-
Ending Year 30 29
Oct. 31..........242 87 122
Nov. 7..........335 102 187
Nov. 14..........399 195 235


1


563 762 Many of the old cars are getting out of the
399 421 way. Some of the earlier reports received
from our shippers indicate today's sales at
927- 1926- $1.75 to $2.00 on No. 1 grapefruit.


28
176
225
314


27
64
131
225


LIGHT ORANGE SHIPMENTS
Less than 500 cars of oranges have been
shipped to date as compared with over 2900 a
year ago. This makes us 2500 cars behind
last year in oranges. The chief reason is be-
cause oranges have not been passing. It looks
as if California will be shipping over 300
cars of navels from Central California and
about 800 cars of valencias this week (end-
ing Nov. 7). California is getting the first
jump on us this season and, at our shippers'
meeting last night (Nov. 6) it was felt no
restrictions should be suggested covering the
orange movement for the coming week.
SENSIBLE GRAPEFRUIT MOVEMENT
Total grapefruit shipments this week will
be about 300 cars. This is certainly a sensi-
ble thing in view of the heavy supplies of the
former three weeks, namely, of 521, 672 and
467 cars working backwards. All these were
straight cars, mixed not included. Our ship-
pers last night recommended that 75 cars per
day for six days or 450 cars for the week
would be a sensible movement to work
towards and asked that each of our shippers
ship in proportion. It was generally expressed
that probably the movement would be con-
siderably heavier than this.
TANGERINES
The danger Florida is facing in tangerines
was seriously discussed last night. Tange-
rines are so late this year that when the lid
is taken off midnight, Sunday the 15th, as
some expressed it, "Hell may break loose."
We know what happened last year. Should
the same thing be repeated with tangerines,
as immature as they are, there would be no
way of avoiding serious red ink. A year ago
this coming week, you will remember, many
operators started quietly picking and coloring
their fruit so that they could move on the
"drop of the hat" after the 15th.
According to the inspection regulations,
"all fruit in the packing house, coloring tents
or stored at any place for the purpose of
packing, shall be mature." We have been
assured that this ruling covers any fruit in
the packing house up to midnight, Nov. 15th
(Sunday), and will be rigidly enforced and
tangerines not permitted to move the next
day if the maturity test indicates they were
not mature on Nov. 15th.
This tangerine situation has possibilities of
such serious consequences that the Manager
has been instructed to see what can be done
jointly with the Exchange and any other
operators not in the Clearing House. It will
be a test of what our own shippers in the
Clearing House, that now comprise the big
majority of the shippers outside the Exchange,
will do voluntarily from a common sense
standpoint in wisely anticipating such dan-
gerous possibilities.
F. 0. B. GRAPEFRUIT DEMAND
On account of the light shipments this past
week, the f. o. b. situation is much better.-


F. O. B. ORANGE INQUIRY
Our shippers are also indicating a better
demand for oranges. Auction prices have been
coming up the last few days and the feeling
seems to be that Florida will come into its
own as usual.
REDUCING CROP ESTIMATE
At our meeting last night it was generally
agreed that the crop estimate was too high;
first, because sizes continue so extremely
small; second, because the continued drouth
is not only tending to stop the normal growth
in sizing but in some cases is causing con-
siderable drop; third, because it is being more
generally recognized that grapefruit partic-
ularly, is an outside crop without the normal
proportion of inside fruit. The incoming ship-
per members of the Clearing House, as well
as our continuing members, will be asked to
report more definitely on this crop situation
in our Thursday night meeting. Nothing is
more important than getting a true bearing
on the crop.


Fruitmen's Association

Comes In
(Continued from Page One)
headquarters Nov. 6, accepting the new ap-
plications and recommending their approval
by the Board of Directors at its next meeting.
The new members from the ranks of the
Fruitmen's Association, include the following:
D. M. Courtney, Palmetto; Lake Charm
Fruit Company, Oviedo; C. A. Marsh, Inc., Or-
lando; E. C. McLean, Palmetto; Nevins Fruit
Company, Inc., Titusville; Peerless Fruit Com-
pany, Inc., Palmetto; E. B. Peter Packing
Company, Leesburg; S. J. Sligh & Company,
Orlando; Southern Fruit Distributors, Inc.,
Orlando; and Winter Park Land Company,
Winter Park. In addition to these, others who
signed up-some being former members and
others being new-were Belle Ridge Fruit
Co., Winter Haven; Blanton Citrus Growers,
Inc., Blanton; Chandler-Davis Co., Lakeland;
David Bilgore & Co., Clearwater; DeSoto
Pkg. Co., Arcadia; S. A. Fields & Co., Lees-
burg; Chester C. Fosgate Co., Orlando; Moss
Pkg. Co., Tampa; Oakhurst Fruit Co., Clear-
water; William G. Roe, Winter Haven; Terra
Ceica C. G. A., Terra Ceia; Vaughn-Griffin Pkg.
Co., Howey-in-the-Hills; Winter Haven Im-
perial Fruit Co., Winter Haven; L. E. Ellis,
Lakeland. Many more contracts are expected
from those who have given the Clearing
House assurances that they too will come in.

A male quartet was singing plantation mel-
odies at a concert. As the affair proceeded, a
man in a front seat was seen to wipe his eyes
and a few moments later burst into tears.
The manager of the quartet who had ob-
served the incident, slipped around and touch-
ed the man on the shoulder.
"Sir," said he, "our quartet deeply appre-
ciates the compliments you have paid it by
this display of emotion. You are a Southerner,
no doubt?"
"No," gulped the man, "I am a musician."


November 10, 1931


Page 2





November 10, 1931 FL

'Need of Rain Felt Keenly

But None Is Yet in Sight

It's raining rain almost everywhere-but
not in Florida's fruit belt. What's more, ac-
Scording to the United States Weather Bureau,
we aren't likely to have any "undue precipita-
Stion" either.
The News, just before this issue went to
press, undertook to survey the rain situation
throughout the citrus area and its findings
were anything but cheerful. Reports of heavy
dropping of fruit with leaves curling and
dropping likewise, have been trickling in to
SClearing House headquarters for the past
three weeks.
In Polk county, on Nov. 9th, the sky was
overcast and appearances were favorable for
at least some sort of a downpour. The east
s coast on the same day was scheduled for some
rain, but on the whole the indications were
Sfor little or no change in the dry spell. The
average rainfall for the year, that is up to
SOct 31st, is far below that of the same period
Sa year ago. For instance, Fort Myers, accord-
ing to Weather Bureau figures, was 18 inches
below its mark for 1930; Ft. Pierce was 14
inches below; Gainesville 10 inches below;
SOrlando 20 inches below; Sanford 17 inches
below; Tampa 4 inches below and Titusville
32 inches below!
Far Below Normal
Comparative figures for October, 1930, are
not immediately available, but the following
Precipitation records for the month of Octo-
ber, 1931, indicate a woeful lack of rain-
Sparticularly when it is remembered that the
state's average annual rainfall is somewhere
around the 55-inch mark. The following fig-
ures were furnished the News by the U. S.
Weather Bureau at Jacksonville, and show the
amount in inches and fractions thereof for
last October:
Arcadia, 1.35 inches; Avon Park 2.98.
Bartow 2.70; Bradenton .87; Brooksville
1.13.
Clearwater .82; Clermont 1.06; Cocoa 4.92.
Davenport 1.61; Daytona Beach 1.10; De-
SLand 1.30.
Eustis 2.94; Fellsmere 10.34; Fort Myers
.86; Ft. Pierce 6.37.
Homestead 6.95.
Kissimmee 1.60.
Lake Alfred .90; Lakeland 1.23; Lake
SWales 2.03.
Maitland 1.33.
New Smyrna .83.
Ocala 1.38; Okeechobee 2.42; Orlando 1.98.
Pinellas Park (near St. Petersburg) 2.14;
Plant City, .83; Punta Gorda .78.
Sanford 1.97; Sarasota .80; St. Cloud 2.98;
St. Leo 1.18; St. Petersburg 1.33.
Tampa .54; Venus (Highlands County)
1.73; Windermere .76; Zellwood 1.12.
The only hopeful word the weather man
could give was that we "may get rain." Con-
ditions can change, it seems, within two or
three days but the scientific gadgets that fore-
tell falling moisture are busy at other things.
With the hope that the words may be wrong,
it looks as though the rain is up to the grow-
ers to solve.


ORIDA CLEARING HOUSE NEWS

Committee of 50 Seeking

Help
(Continued from Page One)
and one that demands immediate study and
definite action if marketing failure is to be
averted, and
"WHEREAS, this situation inFlrida has
become increasingly difficult due to the great-
er production in this state and the large out-
put of the new and extensive grapefruit
plantings in Texas, making a combined vol-
ume for which no adequate market has been
developed, and which under present economic
conditions presents a serious and pressing
problem to every producer of Florida grape-
fruit, and
"WHEREAS, relief from this difficult sit-
uation can only be found in a united and in-
tensive campaign to stimulate present mar-
kets and develop new markets for Florida
grapefruit in the middlewest and western
sections of this country and in Europe, and
A COMMON PROBLEM
"WHEREAS, this is a problem common to
every grapefruit grower in this state and its
solution is a task of such magnitude that no
single organization or group of producers can
hope to adequately cope with it, and
"WHEREAS, an attempt by any single
group would involve tremendous sacrifice and
would in our opinion fail to accomplish the
object sought,
"NOW, THEREFORE, BE IT RESOLVED
that we, the Committee of Fifty, being a rep-
resentative group of growers having no inter-
est other than the welfare of all the growers,
do make solemn and earnest appeal to the
groups addressed to immediately join in a
united and definite program to create a more
extensive and profitable market for Florida
grapefruit, and urge that they apply them-
selves earnestly and speedily to meet the pres-
ent acute situation.
"We feel the situation is too serious to per-
mit delay or wasteful quibbling. The welfare
of the State is at stake and we ask that each
organization, without delay, select a com-
mittee of three to join in developing and con-
ducting a program in which all may join for
the sole purpose of meeting the grapefruit
problem successfully.
"The problem is not an impossible one,
but can only be solved by a united effort."
PRESS COMMENDED
A number of routine matters were disposed
of at this same meeting. Committee mem-
bers in Districts 2, 3, 4 and 5 were instructed
to confer among themselves and select a mem-
ber to the Executive Committee of the Com-
mittee of Fifty for each of the districts spe-
cified.
A motion was passed commending the Fort
Myers Press and the Tampa Tribune for
"their vision and courage in writing the edito-
rials . urging the necessity for co-opera-
tion of the several groups handling the Flor-
ida citrus crop."
A poll of the members, previously con-
ducted by mail in the matter of frequency
of meetings, was disposed of with a decision
to meet on the second Wednesday of each
month.
EXPENSES REDUCED
A report was given on the action of the


Page 3
Clearing House budget committee on a pre-
vious recommendation of the Committee of
Fifty relative to reduction of Clearing House
expenses. Jim Morton in making the report
advised the Committee members that the
Board of Directors had reduced the salary for
the president's office to $100 a month plus
expenses and remuneration for special addi-
tional work. Morton reported also that the
Manager had voluntarily taken a salary reduc-
tion-the second such reduction since the
new fiscal year started on July 1.
The November meeting of the committee
will be at Wauchula although the exact date
has not yet been determined.



Fruit Truck Drivers

Must Carry Certificates
Fruit truck drivers must provide themselves
with maturity certificates on fruit they expect
to move for sale, Commissioner of Agricul-
ture Nathan Mayo declared in a recent state-
ment.
Drivers will be called upon by guards, sta-
tioned on highways, to show their maturity
certificates as proof that the inspection tax
has been paid. Packing houses issue the cer-
tificates.
Commissioner Mayo declared he does not
intend to restrict the truck movement of cit-
rus, but to strictly enforce the state's ma-
turity law so that the fruit will be up to the
standard of that moved by freight, express or
boat.





Citrus


Nursery


News .



200,000 Trees for Sale


Have all the staple varieties of
Oranges and Grapefruit on
Sour Orange roots, caliper
/2 to 312 inches.

Healthy and Vigorous stock,
fine root system, will grow.

Must be sold-write for prices.



Lake

Nursery Co.
LEESBURG, FLORIDA





FLORIDA CLEARIG ( HOSE EW


FLORIDA

CLEARING HOUSE

NEWS
CLEARING HOUSE PURPOSES
Co-ordinating members' activities for orderely control
of distribution.
Controlling supplies at key markets.
Disseminating marketing information.
Standardizing grade and pack through impartial in-
spection service.
Increasing consumer demand by advertising and pub-
licity.
Securing best freight rates and transportation
services.
Developing mutual interests of, and better under-
standing among growers and shippers.
Maintaining representation of industry in all matters
of common welfare.
DIRECTORS
E. C. AURIN . ...... . Ft. Ogden
J. C. CHASE . . . ... .Winter Park
O. F. GARDNER . . ... .Lake Placid
W. J. HOWEY . . .. .Howey in the Hills
L. P. KIRKLAND . . . ... Auburndale
J. H. LETTON . . . ... .Valrico
M. O. OVERSTREET . . . .. .Orlando
A. M. TILDEN . . ... .Winter Haven
A. R. TRAFFORD. . . . ... Cocoa
E. H. WILLIAMS. . . .. .Crescent City
R. B. WOOLFOLK ....... . Orlando

A Time For Real

Team Work

The reported proposal of the Flor-
ida Citrus Exchange, outlining condi-
tions under which that organization
would consider rejoining the Clearing
House, had not been officially present-
ed to the Clearing House when this is-
sue of the News went to press.
In fairness to Clearing House mem-
bers, it may be announced here that
the Clearing House Board of Directors
will give the matter fullest considera-
tion when the proposal is received by
them.
For several weeks the Clearing
House directors have devoted much
thought to the possibilities of simplify-
ing Clearing House operation methods
so that all marketing agencies in the
state could adapt their respective bus-
inesses to Clearing House routine. This
task hasmade it possible for the mem-
bers of the Fruitmen's Association, as
well as many others, to join the Clear-
ing House and lend their effort to its
industry work.
It is not unreasonable to suppose
that the Exchange likewise will now
find it possible to come back into the
Clearing House ranks under the same
terms, understanding and contracts as
others have, and thus increase the vol-
ume to a decidedly effective point.
The Clearing House, in its relations
with its shipper members, obviously
must maintain a strictly impartial
position. Its chief duty is to make cit-
rus marketing competition as orderly
as possible and to help every agency
in the state return the biggest citrus
dollar possible to the growers.
Practical action in co-ordinating
every factor in the industry appears to
be more necessary today than it has
since the Clearing House was organ-


ized nearly four years ago. The de-
pression in the North, though possibly
not as acute as it has been, presents a
marketing obstacle to the Florida cit-
rus grower that promises much hard
work before it is overcome. Every
grower and shipper in the state is
needed on this job. The action of the
members of the Fruitmen's Association
in joining the Clearing House, is a
cheerful indication of a real desire to
put aside all self interest and work
whole-heartedly for the good of all.
The Clearing House cannot do other
than exert every means at hand to
bring about a genuine spirit of team-
work throughout the entire industry.


Just Child's Play ...

Oh, Yea?

It has been charged many times by
organizations not friendly to the Clear-
ing House that the organization is
"run by the shippers."
It so happens that the above state-
ment has considerable truth in it-al-
though not in the way in which the un-
friendly individuals have meant it.
The unfriendly viewpoint can be dis-
posed of with considerable ease in
that it is a matter of record that the
Clearing House in its setup met with
the full approval of the U. S. Depart-
ment of Agriculture. Final authority
is vested in the Clearing House Board
of Directors, and inasmuch as the
growers themselves cast individual
ballots for the members of the Board,
the personnel of this group of author-
ity rests entirely in the hands of the
growers themselves. So much for the
unfriendly phase of the statement.
As to the Clearing House "being run
by the shippers," this is rather obvious
every Friday night at Clearing House
headquarters during the marketing
season. It is on these nights that the
"running of the Clearing House" is
done. And the job is no child's play.
Week in and week out the members of
the Operating Committee (and fre-
quently one or two interested shipper-
members, directors, and Committee of
Fifty members) meet at the Clearing
House and perspire freely on the in-
numerable marketing problems con-
fronting the industry. There is the va-
riation in crop estimate to be consid-
ered; the past and probable future
condition of some or all of the mar-
kets; the truck movement problem;
handling methods; sales problems;
publicity (either in Florida or in the
trade papers published in the north)
and a host of other matters that are
constantly presenting themselves.
Yes, the shippers do "run the Clear-
ing House," and it is a thankless job
they have. As individuals they have
the task of trying to keep an industry
viewpoint before their own growers.
Acting collectively, they are required
to agree on certain matters that may


be quite difficult for them individual- *
ly. Frequently they are called upon to
take some action for the good of the "
industry that may actually, inconveni-,
ence themselves and their own grow-
ers. That they are able to "swallow
the pill" and continue to render satis-
factory service to their growers speaks
volumes not only for the Clearing
House but for themselves as able'
packers and marketing agents.
If there be any grower or shipper in
the state who is laboring under the im- '
pression that the business of running
the Clearing House is recreation for"
an idle evening, he has only to attend
a few of the Operating Committee
meetings to learn for himself that it is .
a job for truly big men and hard
workers! at

Applesauce! o
The following is the view of an apple
grower, adapted from an article by Carroll
R. Miller, and printed in a recent issue of
the "Mountaineer Fruit Grower." 4
"Apples are grown to keep the trees from
blowing away; the grower from going away; +
and the buyer from throwing away his money
on Wall Street, loaded dice, pumpkin games, <
or the simpler forms of gambling.
"Apples are handled as though they were
worth a million dollars. They are sprayed
over by the grower; prayed over by his wife,
and preyed upon by the buyer. They are ni-
trated, freight-gated and berated. They are
thinned, washed, rinsed, sized, wiped, blown
upon, polished, faced, labeled and selected.
They then are inspected, insected, dissected,
and rejected.
"They are graded by the grower, re-graded
by the inspector, and upbraided by the state
experts. Any man that can think up new
ways of rejecting apples is called a Horticul- <
tural Inspector and given a $4,000 job by
the State.
"After the grower does all this, and gets
what apples are left into a freight car, he
turns them over to a broker. He is called this "
because he is the same as the grower, only
broker. This man sends them 2,000 miles
away and has them looked at by a color-blind
confederate, who telegraphs back that they
'can't handle car at any price account of lack
of color. Try to get a half dollar off per bar-
rel.' 4
"Then they call in the grade guesser. The
paid guesser is called an inspector by the
authorities; a crook by the buyer, and a
durned fool by the grower. After two more
telephone calls, the grower says: 'All right, do
the best you can for me, will you?' and he
goes out to load up another car.
"The broker brings them back to the next
town; sells them for 10 per cent less than
the price of the empty barrel, and deducts
freightage, demurrage, storage, lighterage,
towage, breakage, postage, and his own age-
that leaves the grower's children entering the
orphanage."

Tired Wife (to fussy husband)-"Really,
John, I'd rather have all the children sick than
you."
John-"So would I."-Boston Transcript.


Page 4


November 10, 1931





FLORIDA CLEARING HOUSE NEWS


Pagp 5


THE SUCCESSFUL GROWER...


zaaciaq4koki iq/zVead i!


^a~f^~^uu....
THE FINAL REQUIREMENT

O/Aee 3>%)A


pU


The Auction Market


The Discriminating Purchaser

The Ultimate Consumer


UALITY Fruit... For the auction market
... the discriminating purchaser ... the
ultimate consumer...is the principal factor in
bringing profitable returns to the grower under
the present marketing conditions. Heavy, rich,
juicy, sweet fruit will bring a real premium and
the successful grower is looking ahead to
supply the demand.
To produce such a crop the grower must
use sound judgment in the selection of a scien-
tifically balanced plant food for his grove.
Alluring promises and glowing statements must
not tempt him to experiment with new pro-




931
SHere is a book that
will interest you! It
y...'' iv covers Fall Problems in
t~ve Citrus Grove and
S.s l s by Bayard F. Floyd,
Florida's leading auth-
ority on citrus culture.
Write lor a copy.


ducts and new brands. Only time-tested fer-
tilizers can be relied upon under such conditions
if profits are to be assured.

For the past thirty-nine years growers in
every part of Florida have used Ideal Fertil-
izers. They have learned by experience that
they are uniformly effective in producing large,
rich yields . that they contain the essentials
for the proper tree and fruit nutrition so im-
portant in the fall application the application
that restores to the trees the vitality expended
in maturing the present crop and in condition-
ing them to withstand cold.
But while the grower looks ahead to his
market for this year's crop, he must look even
further. He must see his grove properly fer-
tilized by the fall application ... the very found-
ation for feeding the following crop and for
stimulating the spring bloom. If you are among
the growers of Florida who are looking ahead
we can be of service to you. We maintain a
staff of field representatives to help in analyzing
your fertilizer problems. They are at your serv-
ice whether your needs are great or small.
Ask them to inspect your grove and make
definite recommendations.


_C


T T
- *


IDEAL
WILSON & TOOMER FERTILIZER COMPANY
JACKSONVILLE FLORIDA


November 10, 1931


Paire 5






Page 6 FL

The Grower's Voice
Under this heading will be published communications
from grower members of the Clearing House Associa-
tion, who desire to voice opinions upon matters of gen-
eral interest to Florida citrus growers. The Association
cannot assume responsibility for opinions expressed in
these letters, but believes growers shoulil have the op-
portunity of expressing themselves if willing to assume
the responsibility. Communications should be as brief
as possible-preferably not more than 250 words in
length-and MUST be signed with the writer's name and
address (although not necessarily for publication.)

WHERE WASTE MEANS GAIN
Frostproof, Fla.
Nov. 3, 1931.
Florida Clearing House News.
Great credit is due the band of men who
worked for and succeeded in obtaining the Cit-
rus By-Products Laboratory for Florida. It is
bound to produce paying results for the Flor-
ida citrus industry.
Permit me to call attention to a citrus by-
product that is now being pioneered and that
received only casual mention in your valued
report on the opening ceremonies of the lab-
oratory.
In Frostproof is a factory making fertilizer
from citrus waste. To the acid waste is added
cyanamid. This combination results in there
being formed a synthetic manure that has urea
as the principal source of ammonia. Chemists
tell us this is identically the same as the source
of ammonia in animal manures.
This factory has been in operation just one
year. It has turned out two thousand tons of
the product. It employs from four to ten men.
The fruit from groves on which this product
has been used, is of an especially high quality,
particularly the flavor. It is comparable to In-
dian River fruit. Most of those who have used
it claim that their trees are in better condition
-certainly the soil is.
Cyanamid is made in Canada, our next door
neighbor and Uncle Sam's big customer, by an
American company. Cyanamid workmen cross
the bridge over Niagara River and spend money
on our side. Cyanamid is hauled by American
railways from Niagara Falls to Florida and the
finished product is sold to the grower at a cost
as low, if not lower, than European castor po-
mace, South American sheep and goat manure,
or guano. It has proved as efficient as German
synthetic or foreign natural products.
Trusting this is news, I am
Yours very truly,
(Signed) EDWARD KEENAN.

HEAVY VOLUME IS FACTOR
Frostproof, Fla.
October 29, 1931.
Florida Clearing House News.
The low prices for grapefruit on the
auction markets the last week has spread
gloom throughout the citrus belt of Florida,
and many growers feel that there is no possi-
bility of getting even cost of production from
the present crop. Some growers have express-
ed a willingness to sell at twenty-five cents a
box, which is above last year's price, but so
great is the pessimism that there are few buy-
ers even at that ruinous price. The season so
far has been marked by the absence of crop
buyers or speculators.
The present state of mind, of course, is due
to the well advertised belief that demand will
be below normal because of reduced buying
power, but an analysis of the volume of ship-
ments to date reveals the fact that the total


ORIDA CLEARING HOUSE NEWS

amount of grapefruit offered this year to Octo-
ber 28 has been 3,809 cars against 3,807 last
year. Florida has shipped less by 645 cars, but
shipments from other states and imports have
more than made up the difference. Moreover,
this year's volume has gone out over a shorter
period as Florida did not start shipping in vol-
ume until three weeks later than last year.
From October 16 to 28 this year we have moved
1,102 solid cars and last year only 531 during
the same period and therein lies the main rea-
son for the present low prices.
In spite of the general spirit of pessimism
prevailing in the citrus belt there is a better
feeling among a few well informed growers and
shippers. They point to the above facts, as to
volume and prices, to show that demand com-
pares favorably with last year. Actual picking
has convinced them that the crop is consider-
ably less than last year. They also contend that
sizes are running smaller than usual, and that
even warm, wet weather, which is not to be ex-
pected, would not increase the size as much as
in previous years.
If the crop is materially shorter than last
year, the only reason for ruinous prices is a
greatly lessened consumer demand. The re-
sults so far do not indicate any such serious
situation and while the buying power of the
north is greatly reduced, there are well ground-
ed reasons for believing that the consumer will
not economize in purchases of citrus fruit ex-
cept as a last resort, for they have learned by
experience that citrus fruit is a necessity for
good health. If there are less dollars to spend
for citrus fruit there is a very good chance that
we will get a bigger percentage of the dollar
this year. It is more likely that the consumer
will eat less of canned fruits than in the past
rather than reduce his consumption of citrus
fruit.
We will be able to determine demand fairly
well by observing the way that the present
volume in transit is taken. If this is absorbed
without the averages going materially below
the present levels, it would be an indication
that a more conservative movement and
greater confidence would raise prices to a sat-
isfactory level. It certainly is too early in the
season to become discouraged and every ship-
per and grower should work toward a reduc-
tion in volume.
(Signed) ROBERT S. BISHOP.

"PUNCTURE THE CULLS"
Newberry, S. C.
October 26, 1931.
Florida Clearing House News.
In the Florida Clearing House News of Octo-
ber 10, I see under heading of "Shippers Work
on Problems to be Met in Marketing Crop,"
one of the most important moves taken at the
meeting-decision to try to eliminate the cull
and drop grapefruit evil.
I was in Columbia, S. C., on Monday, Oct.
19, to attend the State Fair. While in the City I
met a man from Arcadia with a.truck load of
grapefruit, evidently one of the first to bring
in a load of Florida fruit.
While inspecting his fruit I noticed some of
the fruit looked like drop grapefruit. When I
asked about a large percentage of the stems
being missing he told me that was caused from
going through the coloring room. As a matter
of fact, he had a load of culls, running in sizes
from 90s to 120s. His price was $1.50 a bushel.


November 10, 1931

He told me that he had tried to sell the fruit to
fruit dealers, and when they would not buy
from him he decided to sell them on the curb
market.
Being a Florida grower myself, I thought it
would be a good idea to find out how the fruit 4
broker felt about the outlook. I called on the
principal dealer, or rather the largest one in
Columbia, and he told me that he had planned
to send a man to Florida to buy fruit. During
the past season his company had handled thir-
ty-five carloads. This year they had planned to
go into it on a larger scale, but when he saw
that load and two more loads that came in the
following day, one from Wauchula and the
third from Bartow, he changed his mind.
They decided they would lay off of Florida
fruit until they could find out what kind of
regulations they are going to have on trucks in
Florida because it is quite evident they could
not get any place with that kind of competition.
It seems to me when they haul that low grade
fruit up here and sell some of it to the public it
is going to leave a bad taste in their mouths,
and it will be a long time before they will want
more-especially when North Carolina and
Virginia are displaying the finest apples on the
same market.
There should be some way to puncture the
culls at the packing houses so they could not
get on the market to kill the sale of fruit that
is fit for human consumption. This year it is
going to take salesmanship to sell Florida's
best fruit.
Yours very truly,


(Signed)


S. V. SHEVLIN.


"Logic Is Winning"
Merging of the Fruitmen's Association
members with the Clearing House-the most
significant development that has occurred in
some time-has brought expressions of grati-
fication from leaders in the citrus industry
and others throughout the state.
The increase in the Clearing House ton-
nage, resulting from the action of the Fruit-
men's Association members in joining, will
pave the way for a far more effective hand-
ling of the state's crop than appeared possi-
ble before the new members joined the or-
ganization. Written, wired, and verbal ex-
pressions of congratulation were received
from many sources. One of the congratula-
tions, representative of those received, came
from Mr. Grosvenor Dawe, of Lake Wales,
well known throughout the state for his in-
vestigational work on state resources and who
also worked with Karl Lehmann in conduct-
ing the recent educational conferences for
the Clearing House. Mr. Dawe telegraphed
Manager A. M. Pratt as follows:
"Congratulations on Clearing House and
Fruitmen's Association joint effort as an-
nounced in the Times-Union and other papers.
The logic of the situation is winning. The
time when all market information will be in-
terchangeable for every grower and shipper
is brought one long step nearer without sac-
rificing sound business principles.
(Signed) "GROSVENOR DAWE."

"Well, Abe, how's business?" asked the
salesman as he breezed into the store.
"Terrible. Even the people vot don't pay
ain't buying nothing."





FLORIDA CLEARING HOUSE NEWS


Citrus Exports
The following figures, furnished by the United States
Department of Commerce, show the grapefruit and
orange exports from New York, Los Angeles, Tampa,
Jacksonville, and Porto Rico for the weeks ending Sep-
tember 26, October 3, October 10, October 17, and
October 24:
Week Ending September 26
GRAPEFRUIT Boxes
New York-London ---- -- 23,120
New York-Liverpool ------_ 7,710
New York-Glasgow ------ 1,161
New York-Southampton -- --------- 352
Tampa-Liverpool* ------ 844
Tampa-Glasgow* -__--_......_--_ __ 825
Tampa-Manchester* -----.......----------. 699
Tampa-Bristol* ---------_ ---------- 250
Tampa-Hull* --.......--- --...-... -- 225
Tampa-Leigh* -------- 200
Tampa-Southampton* -------_------------- 100
Tampa-Cardiff* __-- 100
Tampa-New Castle* 100
Tampa-Dundee*----------- 50
Tampa-Aberdeen* ---------- -------- 50
Porto Rico-London ------- -- 3,066
Porto Rico-Liverpool ---- -------- 1,559
Porto Rico-Glasgow ---- ---- 5,710

Total ----------------__-.41,496
ORANGES Boxes
Los Angeles-Liverpool ____ --- 5,945
Week Ending October 3
GRAPEFRUIT Boxes
New York-London --....------------------ 12,127
New York-Liverpool _--_ -------- 1,362
New York-Southampton ---------- 719
New York-Glasgow -......- ........- 298
Los Angeles-Liverpool ---_---- --- 1,100
Jacksonville-London* ----------- 1,250
Jacksonville-Newcastle* ----- 1,000
Jacksonville-Liverpool* ------- 250
Jacksonville-Manchester* --- ------ 250
Porto Rico-London ------------ 1,029
Porto Rico-Liverpool --------- 114

Total ....__.. --- ------- 18,399
ORANGES Boxes
Los Angeles-London ---------------25,700
Los Angeles-Liverpool ------ ---------- 4,800

Total --..-.. ----------------------- 30,500
Week Ending October 10
GRAPEFRUIT Boxes
New York-London _--_---------- 813736
New York-Liverpool __....-- ...-- .- 2,475
New York-Southampton ----- ----- 642
New York-Hull ---.... ------------ ------- 317
Porto Rico-London -------_-- 581
Porto Rico-Liverpool ---------- 1,243
Porto Rico-Havre ........ ----- -------- 50

Total_................. --- ------------------ 9,044
Week Ending October 17
GRAPEFRUIT Boxes
New York-London ...-------.... ---------- 3,034
New York-Southampton .----------- --- 811
New York-Liverpool-- ..--------------.--- 482
New York-Glasgow --------. ------- 200
Porto Rico-London --------.. --------- -- 840
Porto Rico-Liverpool -...---------------- -- 381

TotaL- .......--------------------------------- 5,748
Week Ending October 24
GRAPEFRUIT Boxes
New York-London ...---.....-- -------------- 3,062
New York-Sauthampton ---------------------- 681


New .York-Liverpool ...---.-- ------ 414
New York-Glasgow ----- --- 144
Porto Rico-London _----- --- 1,325
Porto Rico-Liverpool --- ----------- 427
Jacksonville-Liverpool* ......--- ....---------. 500

Total--....-...... ...----- ----------... 6,553

Canned.

Shipper-Members ofAssociation
The shippers named herewith are members of the
Florida Citrus Growers Clearing House Association and
are the ONLY members of this organization. In fairness
to these shippers who are supporting the Clearing House,
grower-members should urge their neighbors to join and
ship through one of these operators.
Adams Packing Co., Inc. .-------.Auburndale
Alexander & Baird Company, Inc........Orlando
American Fruit Growers, Inc.............Orlando
Bilgore, David & Company......-.....Clearwater
Blanton Citrus Growers, Inc.............Blanton
Browder-Fowler Fruit Co...........-------.........Arcadia
Burch, R. W., Inc..........................-Plant City
Chandler-Davis Company ..................Lakeland
Chase Citrus Sub-Exchange--.....--........Sanford
Courtney, D. M...................................Palmetto
DeSoto Packing Co., Inc......................------Arcadia
Ellis, L. E..................-------------.................Lakeland
Fields, S. A. & Co.............................Leesburg
Florida Mixed Car Company-___ -.....Plant City
Fosgate, Chester C. Co......................-------Orlando
Herlong, A. S. & Co.-----.....---.... Leesburg
Hills Brothers Co. of Florida, The........Tampa
Holly Hill Fruit Products, Inc.......Davenport
Keen, J. W .......................................Frostproof
Keene, R. D. & Co. .--- ------ Eustis
Lake Charm Fruit Co...........................--------viedo
Lee County Packing Co-----.................Fort Myers
Marsh, C. A. Inc...................................--------Orlando
Maxcy, G ........................---- ------------- Sebring
Maxcy, L., Inc................................-Frostproof
McLean, E. C ...................................Palmetto
Moss Packing Company-------..........................Tampa
Mouser, W. H. & Co..........................-------Orlando
Nevins Fruit Company-------.....................Titusville
Oakhurst Fruit Co., Inc................-----Clearwater
Peerless Fruit Company, Inc.............Palmetto
Peter, E. B............------------..................... Leesburg
Richardson-Marsh Corp ...........-----.........Orlando
Roe, Wm. G. & Co., Inc.............Winter Haven
Roper, B. H......----------.......................Winter Garden
Sligh, S. J. & Co--------.............................---Orlando
Southern Fruit Distributors, Inc.........Orlando
Terra Ceia Citrus Giowers Assn....-Terra Ceia
Vaughn-Griffin Packing Company----
................................. Howey-in-the-Hills
Waverly Citrus Growers Assn...........Waverly
Welles Fruit & Live Stock Co...........Arcadia
Winter Haven Imperial Fruit Co...........
.. -------------W..............Winter Haven
Winter Park Land Company........Winter Park
Affiliated With Other Shipper Members
Babson Park Citrus Growers Assn-....-
.......................................... Babson Park
Belle Ridge Fruit Co., Inc.........-- inter. Haven
Citrus Grove Development Company, The
............................ .Babson Park
Fellsmere Growers, Inc....................Fellsmere
Lakeland Co., Inc., The......................Lakeland
Lake Wales Fruit Packers, Inc.....Lake Wales
Mitchell, J. M......................................Elfers
Nocatee Packing Co., Inc.....................Nocatee
Valrico Growers, Inc............................Valrico
West Frostproof Packing & Canning Co.
............................. .W est Frostproof


Prices



Have



Dropped



But Not


the Quality!





In view of existing conditions,
we are glad to announce a ma-
terial reduction in prices on
our GUARANTEED nursery
stock. We wish to advise you,
too, that in taking this action
we have not sacrificed the
quality on which we have built
up our reputation.

Our ironclad guarantee and
our liberal replacement policy
(under which we are obligated
to show 100 percent perfect
stands) go with every tree sold.

Our representatives in charge
of the three offices shown be-
low will gladly talk over your
stock problems with you and
give you the benefit of our ex-
perience. We are genuinely
interested in your require-
ments, whether they are new
plantings or replacements.


TAMPA


WINTER HAEN .
WINTER HAVEN


ORLANDO


November 10, 1931


V


Page 7





FLORIDA CLEARING HOUSE NEWS


Extracting Oils From Citrus
May Cut U. S. Imports
With the establishment in Winter Haven of
a Federal laboratory to carry on research
work in citrus by-products, Florida growers
will be interested to learn that the United
States is still dependent upon foreign sources
for a large share of the citrus oils required by
American industries. Economical extraction
of essential oils from citrus fruit is one of the
problems now being studied by Federal sci-
entists and may be part of the work under-
taken by the Florida laboratory.
According to the United States Department
of Commerce, the most important citrus by-
product activity in Italy (one of the leading
world producers of citrus fruit) is the extrac-
tion of essential oils from citrus fruit. Ex-
ports of citrus oils annually constitute from
60 percent to 65 percent of the total Italian
export trade in citrus derivatives.
Although American production of citrus
fruits is not as greatly diversified as that of
Italy, from an essential-oil standpoint, never-
theless it is believed that the manufacture of
citrus oils merits greater attention from
United States citrus interests as a by-product
industry. Citrus oils have been less affected
by synthetic competition than other citrus by-
product industries. Certain products formerly
manufactured primarily from natural citrus
materials are now being replaced gradually by
chemical and synthetic products. For ex-
ample, the development of the sugar-fermen-
tation-process manufacture of calcium citrate
and citric acid practically has eliminated the
use of citrus fruits as raw materials in that
industry.
United States imports of citrus oils increas-
ed in value from $1,139,000 in 1923 to $2,-
995,700 in 1929, and, although the value of
the trade receded to $1,821,000 in 1930, nev-
ertheless that group including orange, lemon.
bergamont, pettigrain, lime, and neroli oils,
during the past ten years has accounted for
over 30 percent of the total value of essen-
tial oils imported into the United States.


Plant Board Continues
That the State Plant Board will continue to
give the agricultural industries of Florida the
best service arid protection possible under the
reduced appropriations made by the last
legislature was indicated in a statement is-
sued recently by Dr. Wilmon Newell, Plant
Commissioner for the Board, "The reduced
appropriation," said Commissioner Newell,
"renders necessary a curtailment of the
Board's important work of protecting the
State's agriculture against new and dangerous
insects and plant diseases. However, to make
possible continuance of the vital activities of
port quarantine inspection, nursery inspection
and grove inspection, drastic salary reduc-
tions have been made. In keeping with the in-
tent of the legislature to curtail expenditures,
these reductions have been accepted grace-
fully by the Board's employees who will in the
future, as in the past, continue to serve the
State's interests loyally and efficiently in the
handling of an ever-increasing burden."


Research On Texas Grapefruit
To Be Done By Government
Citrus fruit growers of Texas, like those of
California and Florida, will soon receive the
practical assistance of the U. S. Department
of Agriculture in solving their problems of
utilization of citrus fruit culls and by-prod-
ucts, Dr. Henry G. Knight, Chief of the Bu-
reau of Chemistry and Soils, recently an-
nounced. Doctor Knight said that the new cit-
rus laboratory of the bureau, for which funds
were appropriated by the last Congress, will
be established in the citrus growing territory
of the Rio Grande Valley at Weslaco, Texas,
on the State-owned land of the Texas State
Experiment Station.
Doctor Knight states that work will begin
on problems of citrus fruit utilization at the
bureau's new laboratory as soon as the build-
ings are completed and the equipment is in-
stalled, and that the first year's work will cen-
ter largely upon problems of grapefruit utili-
zation. The laboratory, he says, will study
the composition of different varieties of
Texas grapefruit to learn what stage of ma-
turity is most favorable for preservation.
Other studies will center upon utilization of
waste from canneries and juice factories, and
the feasibility of preparing grapefruit oil,
pectin, naringin, and other valuable constitu-
ents from oil and waste material.
Total plantings of citrus in Texas amount
to approximately 6,650,000 trees, of which
about one-half are in bearing. This represents
an acreage of about 90,000, with grapefruit
accounting for three-fourths of the total.


Transparent Wraps Used
To Make Fruit Tempting
Fresh fruits and vegetables wrapped in
transparent cellulose sheeting are being suc-
cessfully merchandised by a mid-western
chain, according to the New Era in Food Dis-
tribution. Increased freshness of produce,
longer salability, reduced loss from perish-
ability, preservation of sanitation and greater
attractiveness of merchandise are advantages
claimed through this new method of wrapping.
The salability of cauliflower is prolonged
one week and the spoilage of tomatoes has
been reduced 90 percent, while lettuce sav-
ings have been noticeable. Cut watermelons
and cantaloupes are displayed advantageously
through this method of wrapping, and por-
tions small enough to fit into the average city
apartment refrigerator are readily salable.
The cost of material and labor in hand-
wrapping this produce, which comes direct
from the company's farms to its retail stores,
is claimed to be offset by food savings, exten-
sidn of salability of the merchandise, etc.

Copy of a new citrus bulletin on citrus cul-
ture in Brazil, written by Dr. P. H. Rolfs, for-
mer dean of the Florida College of Agricul-
ture and director of the Experiment Station
and Extension Service, has been received at
the Experiment Station. The former dean's
daughter, Clarissa Rolfs, is co-author. Dr.
Rolfs is now technical consultant on agricul-
ture for the state of Minas Geraes in Brazil.


If


They're


Scattered


Get a binder for your
copies of the

Florida


back >


r
t-


Clearing House

News

vv

Keep every number of the
News. There isn't an issue
that doesn't contain some in-
formation you will want to
refer to, some of these days.


0


ni



Hd




nM


O


Cn









Just fill in the coupon below and mail
it in to the Florida Citrus Growers
Clearing House Association at Winter
Haven, together with dollar bill, check
or money order and the binder will be
forwarded to you.
- - -- - -
(CUT ALONG THIS LINE)
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Florida.
Please send me a binder for my back
copies of the Florida Clearing House.
News. I am enclosing $1.00 ($1.25 out
of the U. S.) currency, check, money
order.

Name --------...----------

Street .--------------------------...._..

Town --------.--- .. --. ----... ,
J"*


Page 8


November 10, 1931




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