Title: Florida clearing house news ..
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Permanent Link: http://ufdc.ufl.edu/UF00086639/00073
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: October 10, 1931
Frequency: semimonthly (irregular)
 Subjects
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00073
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text

T.. S. Dept. of Agri.,
Library-Period.- Div.,
Washinrgton, D.C.


J*a. U. S. Postage
F-L O R I D A "--"I
L 0 R I D "a4 Winter Haven, Fla.
A--i .T .93 Permit No. 1


4 CLEARING


'i)1


Representing more than 10,000
Growers of Oranges and Grapefruit
Headquarters: WINTER HAVEN, FLORIDA


NEWS


Official Publication of the
FLORIDA CITRUS GROWERS
CLEARING HOUSE ASSOCIATION


$2.00 a Year Published Semi-monthly by the Florida Cit- Entered as second-class matter August 81. Volume IV
S rus Growers Clearing House Association, OCTOBER 10 191 1928, at the postoffice at Winter Haven,
10 Cents a Copy DeWitt Taylor Bldg.. Winter Haven, Fla. Florida, under the Act of March 8, 1879. Number 1


SPacker's Place In

Industry Calls For

Service To Clients

Successful Agency Respects
Competitors Ad.. Sees
Need of "Results"
'.. Service and maximum returns
Sor his growers and an obligation
to the industry should be and in
the great majority of cases, are
the objectives of every citrus fruit
packer.
This is the substance of a talk
Given by Mr. Clay Binion, man-
ager of the Winter Haven Grow-
ers, Inc., American Fruit Growers
house in Winter Haven, at a re-
cent luncheon meeting of the Win-
ter Haven Rotary Club. Mr. Bin-
ion, who ranks among the best
fruit men in the State, presented
a subject little known or under-
stood outside of actual citrus cir-
cles. The points he brought out
are, in some respects, matters that
frequently are discussed by grow-
ers themselves, and for this rea-
son his talk, in part, is given here-
with for the benefit of Clearing
House members.
Orderly Competition
Mr. Binion touched particularly
upon the necessity for orderly
competition among marketing
agencies, declaring that selfish at-
Stitudes must give way to mutual
respect and a harmonious concert
of action among competing agen-
cies. His talk in part follows:

First, it seems to me that every
i acking house business should be
,based on a sound, constructive pro-
gram,: carried out in a way calcu-
lated to promote the general good
lof the industry. That does not mean
,that an operator must or should ig-
.iore his own interests. Legitimate
self-interest is entirely proper and
laudable. It is the stimulus to all suc-
cessful business, and it is entirely
compatible with the general welfare.
Legitimate Self-Interest
But legitimate self-interest is a
very different thing from a purely
selfish interest,-that is, a self-serv-
ing attitude and policy which would
blind one to everything but a desire
-for his own advantage and lead him
(Continued on Page Three)


Californians Practise
The Sermon They Preach
Some 125 to 140 employes of
the Los Angeles office of the Cali-
fornia Fruit Growers Exchange
are doing their bit to popularize
orange juice for health and pleas-
ure.
Twice a day now, at 10 a. m.
and at 3 p. m., orange juice is
served to the employes to conform
with the Sunkist advertisements
advocating two glasses of orange
juice daily. The expenses of the
orange juice serving are paid by
the employes themselves, the cost
being a few cents a glass.


Shippers Work On

Problems To Be Met

In Marketing Crop

Clearing House Group Holds
Season's First Meeting
To Perfect Plans
The wheels of the Clearing House
have started turning in earnest. A
meeting of Clearing House shippers
-the first of the season-held in
Winter Haven, Oct. 9, added the mo-
mentum necessary to begin the work
of handling the new crop.
A number of important marketing
operations were fully discussed and
action taken in several that indicate
a determination to overcome some of
the obstacles confronting the indus-
try. Study of the size of the crop,
stimulation of grapefruit prices by
elimination of the lower grades,
check upon the rapidly-growing
truck business and the promotion of
tangerines in new territory were
among the chief items on the even-
ing's program. Members of the Clear-
ing House Board of Directors and
Committee of Fifty, as well as several
managers of packing houses affili-
ated with the Clearing House, at-
tended the meeting.
Crop 20 Percent Smaller
A report from Manager A. M.
Pratt on the crop estimate, which the
Clearing House has been compiling,
indicates that the crop will run twen-
ty percent smaller than last season's
total. This estimate, as Manager
(Continued on Page Three)


Sen. Duncan U. Fletcher


Praises Clearing House

On Its Work for Industry

Porto Rico's Wind Three Mass Meetings Bring
Educational Programs To
Cost 20% Of Crop Successful Close; Union of
All Marketing Agencies in
Belated, but authentic informa- This Organization Is Urged
tion from Porto Rico, reveals therganizaon rge
fact that the hurricane of Sept. 10 Florida's citrus growers have a
which swept a portion of that island, better understanding today of what
destroyed between 15 per cent and the Clearing House means to thea
20 per cent of the fruit, Marsh Seed- and the industry than they ever have
less being hurt the most. The infor- and the industry than they ever have
less being hurt the most. The infor- had before. A feeling appears to eX-
mation was supplied by the United ist too that all competing factors in
States Department of Agriculture the marketing field should 'be
and obtained by the Clearing House broughttogether in the Clearing
from Commissioner of Agriculture House so that effective industrial
Mayo. growth can be brought about.
The hurricane lasted about three All Should Get Together
All Should Get Together
hours with winds ranging from 50
to 100 miles per hour, the maximum These facts were indicated rather
velocity lasting about twenty-five clearly at the series of educational
minutes. The wind's path was about meetings held by the Clearing House
thirty-five miles wide, the island be- throughout the fruit belt, during the
ing 100 miles long past six weeks. It was at three mass
According to the Government's meetings, which concluded the edu-
cational conferences, that expres-
report, Porto Rico will have approx- scons w ere manifested showing that
imately 250,000 boxes of grapefruit sons were manfested showing that
to move between now and Jan. 1. co-ordination of all shipping agen-
About half of the fruit will run to cies' efforts is earnestly desired by
80's or smaller and will largely go growers generally. The opinion was
into the export market. The remain- voiced not only by speakers on the
der and larger sizes will be mar- programs but, in the case of the
keted mostly in the United States. meeting at Lake Wales-on Oct. 2, a
Indications are that there will be resolution waspassedby fhe growers


ahe U. S. D. A. presentative, A. S. idea's senior senator at Washington,
Mason, declared that the majority delivered two addresses-at Orlan-
of Porto Rico grapefruit meets the do and at Eustis on Oct. 5 and 6 re-
Florida juice content standard with- spectively-in both of which he
out difficulty. The fall crop, he says, pointed out the necessity for whole-
s quite juicy, and has a low acid hearted co-operation among the
content and very high Brix. Most of growers and shippers,.declaring that
:he ratios run from 7.50-1 to 8.55-1. the work done by th Clearinn Boeuse
He also said that "there is absolutely on behalf of the industry is worth
no need of Porto Rico shippers to far more than its cost.
ship any immature fruit as by care- Appre
-._ *.- ..... 11 ....; Work Is Appreciated


ful packing they cani 111 an possI-
ble boat space with well-matured
fruit."

"I am not a grower of citrus.but
a loyal supporter of the Clearing
House. More power to you."-R. E.
Dinsmore, Winter Haven.


The three mass meetings held this
month were similar to the twenty-
four informal conferences which pre-
ceded them, although the confer-
ences were attended principally by
business and professional men and
others not directly connected with
(Continued on Page Foir)


t



i
t





Page 2 FLORIDA CLEARING



Federal Estimate on Season's Crop


The following statement 'by Mr.
H. A. Marks, agricultural statistician
for the U. S. D. A., covering the fed-
eral estimate on the 1931-32 citrus
crop and shipments for past years,
was released Oct. 12. Comparison of
the Clearing House .estimate with
the federal estimate herewith, may
' be found elsewhere in this issue of
the News. Mr. Marks' statement
reads as follows:
Florida Citrus Estimate
Florida citrus, total crop, for the
season of 1931-32 is estimated at 28,-
500,000 boxes. Oranges including
tangerines are estimated at 16,500,-
000 boxes and grapefruit at 12,000,-
000 boxes. This includes fruit to be
moved by rail, boat and truck, can-
ning, juice extraction and home con-
sumption. The total crop for the past
season was around 35,000,000 boxes
'of which approximately 19,000,000
were estimated to be oranges and
16,000,000 grapefruit.
Shipment by rail and boat but not
including truck is estimated at 22,-
000,000 boxes of which 8,500,000
will be grapefruit and 13,500,000
oranges including tangerines. Ship-
ments the last season were 27,200,-
000 boxes of which approximately


Season


1918-1919-----..................
1919-1920..................
1920-1921..................
1921-1922..................
1922-1923..................
1923-1924.................
1924-1925..................
1925-1926.................-
1926-1927..................
1927-1928-.................
1928-1929..................
1929-1930 .................
1930-1931..................
1931-1932*................
Estimated.


Oranges
Boxes
5,700,000
7,000,000
8,100,000
7,300,000
9,700,000
12,400,000
11,000,000
8,200,000
9,600,000
7,100,000
13,900,000
7,900,000
16,000,000
13,500,000


Charts Tell Story

Of Clearing House

At Grower Meetings

When growers and others attend-
ing the three Clearing House mass
meetings this month at Lake Wales,
Orlando and Eustis, entered the aud-
itorium, their eyes rested upon a
number of neatly-painted charts,
each bearing a pointed statement as
to the objectives or accomplishments
of the Clearing House.
The wording of the charts, given
herewith for the benefit of those who
were unable to attend any of the
meetings, follows:
The Citrus Industry of Florida
Is Basic
Its annual expenditures for la-
bor and materials employ tens of
thousands and stimulate all lines
of business.

The Clearing House Speaks for
the Citrus Industry
Itleads to orderly competition


11,200,000 boxes were grapefruit
and '16,000,000 boxes oranges.
Compared with last season the
crop is from two to three weeks
later. Sizes vary considerably over
the"state depending on date of bloom,
setting of fruit and amount of rain-
fall but the general average at the
present time is below that of last
year. Fruit is still increasing in size,
however, and the general size aver-
age for the season may not turn out
so much under last year. Heavy drop-
ping and splitting are reported from
some sections while in others the
average is under that of last year,
and for the state is probably no heav-
ier if as heavy as last year.
Last year showed an enormous in-
crease in the trucking of fruit out
of the state, in canning and juice ex-
traction and in the consumption of
fruit within the state. With the
shorter crop of the present season,
these factors are likely to furnish
increased competition to shipment
by rail and boat as well as taking
care of the remainder of the crop.
Shipments of oranges and grape-
fruit for preceding seasons have been
as follows, the orange figures includ-


ing tangerines:
Grapefruit
Boxes
3,200,000
5,500,000
5,100,000
6,000,000
7,200,000
8,000,000
8,200,000
6,500,000
7,000,000
6,500,000
9,300,000
6,300,000
11,200,000
8,500,000


Total
Boxes
8,900,000
12,500,000
13,200,000
13,300,000.
16,900,000
20,400,000
19,200,000
14,700,000
16,600,000
13,600,000
23,200,000
14,200,000
27,200,000
22,000,000


instead of to market chaos.

The Clearing House Stands For
1. Daily market information.
2. Standardized grade and
pack.
3. Advertising Florida citrus
fruit.

The Clearing House Is Organized
to Report Daily
Cars sold and price range
Cars shipped
Cars at diversion points
Cars rolling unsold
Cars rolling to all auctions
Cars available at all auctions
Cars diverted east, west, south
Cars rolling and offered to all
main cities other than
auctions.

No Over-production Yet
Up to now American people are
consuming only one orange a
week.

". .. I am in full sympathy with
the Clearing House"-G. L. Simonds,
Winter Haven, Florida.
. *-. i
*:. :


HOUSE NEWS


Growers With Radios Hear
Jim Morton In Clearing
House Talk
(Radio Address Over WFLA, October
7, 9. P. M.

Florida's much discussed citrus
problem can be easily solved if prej-
udice, misunderstanding and petty
selfishness are forgotten and the
broad underlying and basic prindi-
ples are commonly accepted.
The problem is not a serious one
unless as individuals we continue to
refuse to co-operate with each other
in its solution.
Let me state three very definite
requirements for future success in
the citrus industry; three facts upon
which there can be no controversy;
three facts as definitely established
and self-evident as the mathematical
law that two and two are four.
Three Requirements
First: Maximum success cannot
be attained by the producers of cit-
rus fruit in Florida until there is a
reasonable and centralized control
of the volume of fruit leaving the
state each day, in accord with the
size of the crop and the seasonal de-
mand of the markets. Constantly in-
creasing production makes it almost
impossible to market the crop with-
out distribution control.
Second: Maximum success cannot
be attained by the growers of citrus
fruit until in addition to rigid en4
forcement by the state and general
observance by the producers of the
laws governing maturity there are
standards of grading and packing
established and adherred to under
the direction of a centralized inspec-
tion department.
Third: Maximum success cannot
be attained by the citrus industry of
Florida until there is a unified, con-
tinuous, and extensive program for'
increasing consumption of the fruit
by stimulation of the demand in
present markets and the creation of
new markets in so-called virgin ter-
ritories both domestic and foreign.
These are the three main and fun-
damental needs of the industry. Let
me name them again: Unified distri-
bution, unified standardization, uni-
fled advertising.
Injury To None
You know that these three things
are necessary-of course you do:
There is no argument about that, so
the question is not what to do but
how to do it, speedily and without
injury to anyone.
This program can only be carried
out by a grower-owned and grower-
controlled association protected by
the Capper-Volstead Act from the
penalties of the Sherman Anti-Trust
Law.
This narrows it down to two or-
ganizations in the state which have
the power under the law to put this
needed program into operation-the
Florida Citrus Exchange and the
Florida Citrus Growers Clearing
House Association. So again the
question is narrowed down to which
of these two can put this program
into effect at the earliest date and
with the least disturbance to existing


October 10, 1931


marketing methods. The answer is
the Florida Citrus Growers Clearing
House Association.
Federal'Advice Taken
Twenty years of earnest effort had
failed to put a controlling tonnage
of the state's crop into the Florida:
Citrus Exchange and 1928 found the
industry baffled with increasing pro-
duction and lacking. any .agency:.hig
enough to adequately cope with their
problem; Soa under the "dii6dtioii 'did
advice of the Federal Dep4.rMint .of
Agriculture the Clearing House was
created, an entirely new plan in ag-
ricultural co-operation speefftly 'de-
vised to "meet, existing Florfda con-1
editions; big enough to receive the co-
operative market organization
without hampering its opportunities
for growth and development; big
enough to receive every independent
shipper without loss of identity or
menace to his business; big enough
to receive every grower in the stated
without interference with his mar-
keting policies; big enough ando
broad enough to receive every one
without damaging any but with bene-
fit to all.
So big and broad and beneficial, so
comprehensive, competent and com-
plete, that no matter from what
point you may start and no. matter
what avenue of thought you may
travel you will inevitably arrive at
the Clearing House plan as the only'
solution of the problem under the
conditions that prevail today.
Real Service Rendered .
The Clearing House has been in
operation through three of the most)
difficult years in Florida's citrus his-i
tory. I do not claim that it has func-
tioned perfectly, but I do claim that
it has performed a service to the,
growers of the state of which it may
be justly proud, and has given apro-
tection to the industry beyond esti-
mate. The Clearing House can pre-'
sent its record of performance fear-
iessly to the rigid inspection of the,
most skeptical.
We have recently been told that a
new factor has come into the solu-
tion of the problem since 1928. We
have the Federal Farm Board which
we did not have then. I have no quar-
rel with the Farm Board. I wih: it
success, but if the citrus growers'of'
Florida sit down and wait on the
Federal Farm Board solving this
problem they will die i't their chairs,
without seeing it solved. This prob-
lem will not be solved unless the
growers solve it. It is up to-you.
Three things are needed: Abandon
controversy, get together, stay to-J
gether. It can be done if we: have
the will to do it; it must be done if
we are to prosper. It will be done
eventually. Why not now?
So, fellow citrus grower, for the
protection of your grove investment
and mine, for the success of the in-
dustry, and the prosperity of the
state let us get together in the Clear-
ing House program-the only com-
mon ground from which all can work
to mutual advantage.

"Best wishes for the future of-the
Clearing House"-Hans -J. Christen-
sen, Ft. Pierce, Florida.





FLORIDA CLEARING 0 HOUSE NEWS


SHIPPERS WORK ON
PROBLEMS TO BE MET
IN MARKETING GROP
(Continued from Page One)
Pratti explained, has been obtained
from growers (both members and
non-members of the Clearing House)
from packing house managers and
*from the shippers. Comparisons even
have been made with "key" groves
[from which estimates and final ship-
ments were obtained last season.
One of the most important moves
taken at the meeting was the deci-
sion to try to eliminate the cull and
drop grapefruit evil. L. P. Kirkland,
"Auburndale, declared that the sale
of culls and drops last season was
one of the biggest factors in depress-
ing the grapefruit market and that
every effort should be made this sea-
son to halt or curb the practise. He
suggested that every shipper in the
state be pledged not to sell drops or
'culls to trucks or canneries and as
far as possible to endeavor to hold
'the large sizes of No. 2s for the can-
nfing trade. A resolution was passed
pledging the Clearing House shippers
to an effort along this line, it being
recognized that to be effective, at
least ninety percent of the shippers
in the state co-operate with them.
The value of such a program lies of
course in the fact that elimination of
the poorer grades of fruit from com-
petition with the better grades, will
stimulate prices for the latter.
To Check Truck Tonnage
In line with the move to solve the
cull and drop problem, was an action
taken to control, from a statistical
and informational standpoint, the
truck business. A proposed system,
set up by the Clearing House, to
keep a check on the movement out of
the state by trucks met with imme-
diate approval. In brief, the system
calls for a daily report by mail from
each packing house of all fruit sold
to trucks. The impetus given the
truck business last year has made it
imperative that the industry keep
some sort of check upon the volume.
Distribution plans frequently were
greatly disrupted last year by the un-
loading of truck fruit. If a repetition
'of this situation is to be avoided, a
careful check on the trucks will have
'to be made.
Detailed plans for promoting the
sale of tangerines in middle-western
:markets, regarded as virgin terri-
tories, were outlined by R. H. Boyd,
chairman of a special tangerine com-
mittee which has been at work on
this question most of the summer.
'The plans, which were approved by
the shippers present, include a short
newspaper advertising campaign in
:certain.markets, dealer service and
sampling work and further expan-
sion of the program if some of the
shipping agencies, not now affiliated
,with the Clearing House, can be in-
duced to co-operate.
S: Report on! Paraffin Work
President Aifred M. Tilden made
a full and interesting report on the
work the Clearing House is doing in
following pjp the matter of paraffin
,litigation. This work is based upon
the belief that paraffin was in gen-
eral use long before patents were
SFEB 1 4 1935


obtained upon the many methods
used. "If the validity of these pat-
ents should be sustained," President
Tilden said, "either the packing
houses must refrain from the future
use of paraffin in various forms, or
pay royalties. They may even be
obliged to pay damages for their use
in the past. This would be most dis-
turbing and perhaps very expensive.
The Clearing House, speaking on be-
half of the growers and shippers, be-
lieves it can produce satisfactory evi-
dence of prior use of paraffin in a
sufficient number of forms to take
care of the industry's needs."

PACKER'S PLACE IN
INDUSTRY CALLS FOR
SERVICE TO CLIENTS
(Continued from Page One)
to seek that advantage whether mer-
ited or not, and regardless of the
means employed, the interests of
others, or the ultimate consequences.
Each of us has certain positive obli-
gations as to what we should do, and'
just as definite obligations as to some
things we should not do.
Let me get away from this philos-
ophising for a moment and use a sim-
ple, concrete illustration which will
make clear the applicability of all
the principles we have in mind.
I believethat every packing house
has a positive obligation to put out
the best finished product of which it
is capable within the realms of prac-
ticability and reason, and to do it
consistently. Why do I say that is
an obligation?
Reputation of Product
We all ,understand the value of a
good reputation in the market of a
perishable product, and we know
how quickly and how seriously that
reputation and value can be injured
by carelessness or willful failure to
maintain a high standard once estab-
lished. I do not need to argue to you
that the character of the product as
placed on the market directly affects
the results to the grower; that it di-
rectly affects the reputation among
the buying trade of the fruit of the
community from which it comes, nor
that it has to an extent a similar ef-
fect on the reputation of the prod-
ucts of this State as compared with
citrus fruits from competitive terri-
tories. And certainly it is of much
importance to the fruit packer him-
self.
It is plain, therefore, that if a
fruit packer is to live up to his
proper responsibility, he owes a very
definite obligation both to his own
business, the growers he serves, his
community, and the industry, to es-
tablish on a high plane the character
of the finished product which he
ships, and to consistently maintain
that standard, not alone as a matter
of fairness to his buying trade, but
also to the end of assisting in the up-
building of a favorable attitude on
the part of the trade and the consum-
ing public toward the products of his
immediate community and this
State.
Good Pack Is Essential
Such an obligation involves the
careful and consistent control of all


the operations which enter into the
finished package, including the har-
vesting, hauling, cleaning, grading,
sizing, the actual packing, the char-
acter of the containers themselves,
and the loading in the car. The repu-
tation of a line of citrus fruit is real-
ly created right at the packing house.
The results a grower may obtain
from his fruit as compared with what
others may obtain will be largely de-
termined bytthe character of the
packing house operation, for not
even the best selling service can over-
come the insurmountable handicap
of an irregular, undependable, slip-
shod pack.
So, too, a fruit packer owes it to
the industry to comply cheerfully
and in good faith with all the laws
and regulations which govern it, and
to lend the full weight of his influ-
ence in stimulating a similar attitude
on the part of others. He should like-
wise be willing to join with others in
movements or programs which he
honestly believes to be for the good
of the industry.
Ethics of Operations
He owes an obligation to recog-
nize the rights of competitors and
the value and desirability of legiti-
mate competition. He should conduct
his operations on a high plane of bus-
iness ethics, recognizing existing
contractual rights; refusing to
spread false or misleading propogan-
da calculated merely to injure the
reputation or business of another, or
to engage in any practice, whether
under the alleged name of competi-
tion or otherwise, which in fact is
not justified in the normal legitimate
operation of such business, but is
merely for the purpose of injurious-
ly affecting the operations of a com-
petitor or placing him in a false light,
with the hope of advantage to one's
self thereby.
The unalterable obligation of good
faith and fair dealing which a fruit
packer owes to his grower clients is
so fundamental that it needs no dis-
cussion.
In all these ways a fruit packing
organization exerts its influence for
good or ill in the industry. In my
view, nothing is more harmful than
an egotistical, selfish, or self-suffi-
cient attitude. Why should we not
recognize the good in others? Is com-
petition incompatible with friend-
ship? No one individual and no one
organization ever embodied all wis-
dom or all merit. No arbitrarily de-
termined program has ever yet best
suited the needs of all conditions.
Probably no single organization ever
will control all Florida citrus fruits,
and probably it would not be desir-
able even if such single control could
be obtained.
Mutual Respect
Under all these circumstances and
in the light of the opportunities that
present themselves, it would seem
that the purpose of every packing
organization in the Florida citrus in-
dustry (and I might add, every other
factor in the deal) should be to de-
velop mutual confidence; the mutual
recognition of merit in each other;
to eliminate purely selfish attitudes,
and to promote a willingness on the
part of all parties, with proper recog-


nition of the rights of each other, to
co-ordinate their efforts along prac-
tical lines for the good of all. It
seems to me that a proper recogni-
tion of these facts and these obliga-
tions by all elements would pave the
way for a harmonious concert of ac-
tion in matters of importance with
untold possibilities of advantage.
I think I have not told you any-
thing new. We all know those things
are true. The important thing of
course is whether we are going to
treat them as mere precepts to be
given verbal einphasis upon occasion,
or whether we are going to put them
into actual practice.
Service For Clients
At the outset I suggested that
a very important phase of a packing
house operation is a consistent pro-
gram for the distribution and sale of
itb output. One sometimes hears ex-
pressed the statement or inference
that a governing body of no cor-
porate marketing organization of
this nature (the so-called independ-
ent) would sit around its council
table and endeavor to work out a
program specifically planned for the
best interests of the producer or the
industry. Such a statement or such
an inference can be based only on a
lack of knowledge or on the fallac-
ious assumption that such a course
would be inconsistent with the na-
ture or purposes of such an organiza-
tion.
How ill-considered such an as-
sumption is! Indeed, what could be
more consistent or more practical
than that such a marketing organiza-
tion should at all times give the best
that it has in both brains and effort
in planning and using every means
which it can discover or devise for
the best interests of its grower
clients, when its own very existence
and continued success hinges on the
continued goodwill of the people it
serves, founded on the results which
it can obtain for them? This is its
very life-blood. And this same prin-
ciple would operate to determine its
attitude toward any consistent pro-
gram which it might honestly deem
for the best advantage of the indus-
try as a whole.

"u-ccess to you-all your efforts
for betterment. -lJ.W. 'IKyt San
Mateo, Fla.

STATEMENT OF OWNERSHIP, MAN-
AGEMENT, ETC., OF THE FLORIDA
CLEARING HOUSE NEWS, PUBLISHED
SEMI-MONTHLY BY THE FLORIDA CIT-
RUS GROWERS CLEARING HOUSE AS-
SOCIATION AT WINTER HAVEN FLA.,
AS REQUIRED BY ACT OF CONGRESS
OF AUGUST 24, 1912.
FOR THE PERIOD ENDING
OCTOBER 1, 1931.
Publisher: Florida Citrus Growers Clear-
ing House Association, Winter Haven, Fla.;
editor: T. G. Hallinan, Winter Haven; Fla.;
owner: Florida Citrus Growers Clearing
House Association, a cooperative organiza-
tion of Florida citrus growers, Incorpora-
tors for which are:
Allen E. Walker, Winter Haven; Fla.; T.
S. Carpenter, Jr., Crescent City, Fla.; W. M.
Igou, Eustis, Fla.; Dr. E. C. Aurin, Ft.
Ogden, Fla.; C. 0. Andrews Orlando, Fla.;
R. E. Mudge, Fellsmere, Fla.; James T.
Swann, Tampa, Fla.; James Harris, Lake-
land, Fla.; Norman A. Street, Winter Haven,
Fla.; James C. Morton, Auburndale, Fla.
There are no bondholders or mortgagees.
(Signed) T. G. HALLINAN, Editor.
Subscribed and sworn to before me, Essie
H. Noland, Notary Public, on the 6th day of
October, A. D. 1931. (SEAL).
My commission expires Feb. 22, 1932.


October 10, 1931


Page 8





HOUSE NEWS


Weekly Citrus Summary

(By A.: M. Pratt, Manager, Florida Citrus Growers Clearing
House AsSociation)
(Week Ending October 10, 1931)
WEEKLY INDEX ANALYSIS


Week:
Ending
Oct. 10
Florida Oranges Shipped........ 1:
Total..................................-- 1
Florida Grapefruit Shipped.... 308:
Total....................---------- 505
Texas Grapefruit Shipped........ 2231
Total-----------............366
Florida Mixed Shipped............ ..... -
Total.......................... -- --.....


Week
Ending
Oct. 3


.134
197
93
100


Week
Ending
Oct. 10,'30
42
53
532
1749
77
84
28
34


Week
Ending
Oct. 10,'29
13.
-, .- ....17
497
1383
1'56
214
18
23


m
th
w

m
8,
su
ar
sh
bo
gi
st
ex
m;
St
an
in
tr
th


California Shipped ................. 1210 1173 472 1251 is
Florida Oranges Auctioned...... ....--- -6 .....
Average................................. ...... ....... $5.40... w
Florida Grapefruit Auctioned 75 24 180 140
Average-..........---------.. $3.95 $4.65 $3.60 $5.33'
California Oranges Auctioned 4684 435 280 426 ci
Average................................ ------- $4.35' $4.15 $8.68 $4.88 wi
28
FIRST FIVE DAYS' SHIPMENTS AND SALES pa
GRAPEFRUIT O0
Grapefruit No. 1 Grapefruit No. 2 cl]
mi
Week Ending Shipped Sold Avg. Shipped Sold Avg. li
Oct. 3---................. 5 2 $3.25 8 7 $2.76- 00
40% 87%
Oct. 10 .... --.......... 26 19 $3.13 19 14 $2.72 ed
73% 74% /e
Difference.-+.....+21 +17 -.12 +11 +-7 -.04 m
20
S COMPARATIVE SHIPMENTS
Florida Oranges.
Week Last 1929- 1928- 1927- 1926- 1925- 1924- ci
Ending Year 30 29 28 27 26 25 ce
Oct. 3 ......... 3 4 45 60 10 8 1 an
Oct. 10.-----.... 42 13 154 120 95 62 12 wi
Oct. 17........... 297 46 193 206 214 113 49 fo
California Oranges we
Week Last 1929- .92- 1927- 1926- 1925- 1924 bo
Ending Year 30 29 28 27 26 25
t 1ye
Oct. 3-....:..... 534 1349,.,5..55 667 685 309 664 be
Oct. 10---........... 472 1251 495 624 729 243 564
Oct. 17............ 334 1125 450 574 649 263 759 ye
tiv
Florida Grapefruit it
Week Last 1929- '192&- 1927- 1926- 1925- 1924- tir
Ending Year 30 29 28 27 26 25 sh
Oct. 3........... 284 379 ; 140 261 64 80 44 mi
Oct. 10...........- 532 497 375 431 145 187 333 th
Oct. 17............ 450 567 701 422 98 208 597 ]aj
Florida Mixed ho
Week Last 1929- 1928- 192 1926- 1925- 1924- en
Ending Year 30 29 28 27 26 25
Oct. 3..---.... 5 .4 .12 13 ... 1 1
Oct. 10..---..... 28 18 76 68 10 9 3 so
Oct.. 17 ...... 157 37 106 131 26 -21 9. in
co


CROP ESTIMATE
(Oct. 12, 1931)
On Oct. 3, -based mostly on the 1,400 individual grove estimates we
had received from- our growers-compared with their actual shipments
last year-we published the confidential figures that there would be ship-
ped from the state in carload quantities, with the U. S. D. A. estimate by
Mr. H. A. Marks, released,0ct. 12, included below, the following:
SOranges Grapefruit Tangerines Total
Marks' estimate........ 13,500,000 8,500,000 .............. 22,000,000
S'(Including Tang.)
Clearing H.estimate 11,500,000 $,500,000 1,500,000 21,500,000
Shipped Last Year...14,176,600 11,096,730 1,908,220 27,181,5.50
:.The above figures, which are SHIP- port we issued in our Citrus Sum-
PED BY CARLOT, mean an esti- mary Oct. 3. Therefore, our growL-
mated movement of about 20,% les ers' estimates of over 1400, his grow-
than. last season.' it is interesting ers' estimate of over 400, and our
that Mr. Marks' -official report that whole combined approach will be
he had. wiredto Washington is with- about equally wrong or right. We
in one-half million boxes of the re- believe our individual:Pgrove' esti"


tic
sa
st]
lai
fo
th
pr
96
an
re
wi
bu
pe
be
re
th


ates on over 1400 properties that
e growers kindly turned into us
ere most valuable.
The amount"of grapefruit that
ight be shipped may exceed the
500,000 boxes estimated. Let's as-
.me that 9,000,000 will be the
nount shipped, 1,000,000 boxes
ipped by truck and 2,000,000
ixes move into cans. This would
ve a total of 12,000,000 out-of-
ate movement, which again is the
act figure that Mr. Marks esti-
ated on grapefruit. Agricultural
atistician Marks' estimate on or-
iges is about 1,500,000 boxes more
the total production, including
uck, cans and home consumption
an our total estimate. His estimate
16,500,000, including tangerines,
irs, including tangerines and truck
as 14,750,000.
Grand Totals
In other words, Mr. Marks' offi-
al estimate of crop production that
ll go into actual consumption is
,500,000 boxes this year as com-
red to 34,500,000 boxes-last year.
ur growers and shippers are in-
ined to think our tangerine esti-
ate of 1,500,000 boxes may be
lht. If this were changed to 1,750,-
0 boxes it would make.our total
op production 27,000,000, compar-
with our figures for the state of
,000,000 last year; which again
akes the total production about
% less than last season.
Grapefruit Sizes
So far, sizes on grapefruit are de-
dedly small;.In the last 45 cars re-
ived there were 112 boxes of.96s
.d smaller on an average compared
th only 16 boxes of 96s and smaller
r the same week a year ago. There
ire 103 boxes of 80s this past week,
ending Oct. 10), compared with 64
xes of 80s for the same week a
ar ago. The past week only 53
xes 54s and larger against 111 a
ar ago. Of course, should this rela-
rely small size condition continue
may show that our grapefruit es-
nates are too large. Most of our
ippers and growers present at our
meeting Oct. 9, however, seemed to
ink that we would have plenty of
rger size grapefruit if we would
Ild strictly to size picking at pres-
t.
Size.Picking Necessary
Everyone of the 40 or more per-
ns present at our last general meet-
g, Oct. 9, was absolutely in ac-
rd in the necessity of picking
apefruit for size, eliminating prac-
lally all 96s and smaller, not neces-
rily ringing every size but giving
rict instructions to select 80s and
rger. Texas has been compelled to
allow the same restrictions, though
eir crop runs .so small they will
obably allow some tolerance on
s. Porto Rico is also running small
d there is every possible reason for
stricting. 96s at this time. They
.11 not only grow into better sizes
it if they are continued to be ship-
d in the proportion they are now
ing moved they are in danger of
d ink, especially in the second and
ird grades. .
F. B. B. Prices
F. 0. B. prices on No. Is range
/ . : .. .-. !..:-.: , . .


Page 4


FLORIDA -CLEARING


HOUSE NEWS


October 10. 1931


from $2.75 to $3.00, on No. 2s from
$2.50 to $2.75. Discount on 96s 50c
to 75c, on 126s 75c to $1.00. A year
ago our F. O. B. prices were about
50c less.
Grapefruit Shipments Light
Only 266 cars were moved during
week (ending Oct. 10), making, a
total of 463 cars through the 10th
as compared with 1746 cars to the
same date a year ago and 1383 cars
two years ago. Texas has moved 357
cars of grapefruit against 77 cars a
year ago and 156 cars two years ago.
Orange Shipments
Only one car oranges shipped to
date as compared with 42 cars a
year ago and 13 cars two years ago.
California, however, is making up
the difference, having moved 1183*
cars last week compared with 472 a
year ago, although she did move
1251 cars two years ago for the
same week. At our general meeting
Friday we all seemed to be in ac-
cord in the necessity of moving cau-
tiously in oranges until California
was more out of the way and that
there would be great danger in mov-
ing heavy proportions of 250s and
smaller against the extremely heavy
supplies of these small sizes from
California. California estimates she
will be moving about 1100 cars per
week of oranges from her old valen-
cia crop through about Nov. 14, her
new navel crop starting moving in a ,
small way probably the next week.
Need To Get Together
The start-off of this season plainly
shows the need of Florida pulling it- -
self together through one common
medium such as the Clearing. House s
in order to do everything possible to
control along fundamental lines our
general problems of distribution and
stabilization. The Clearing House
stands ready to adjust its plans to
the most practical solution for the
good of all.

SENATOR FLETCHER
PRAISES ASSOCIATION
WORK FOR INDUSTRY
(Continued from Page One)
the citrus industry. The interest and
enthusiasm manifested by growers.
and others attending the mass meet-
ings proved--to Clearing- House ,of-
ficials that genuine appreciation ex-
ists in the state for the efforts the .
organization is making and the work
it has already done for the industry. '
The Clearing House program was in
no sense a piece of "horn-tooting" or r
"self-congratulation"; it was simply
an effort to tell the state what has
been accomplished through co-ordi-
nation of competitive factors and of
the possibilities that lie ahead in fuir-
ther industrial matters. .
Cost of A Stamp
Senator Fletcher, in his two ad-
dresses, urged the growers to forget
petty differences of opinion andi
unite in a common effort to. solve
their mutual problems.. In comment-
ing upon the work the Clearing
House is doing for the industry, Sen- r
ator Fletcher pointed out that the
cost of the Clearing House, "the A
price of a postage stamp," is low in-
(Continued on Page Five) '

.1





FLORIDA _CLEARING II


Citrus Becomes Competitor

-pies In Fruit Export Business
SAppesled oranges.as the princi- ORANGES
pal. fresh-fruit eXpor t product: in (In Thousands)
1930-,1;,: -acording to a recent re- Ave.
ipprt fi ronthe United'States Depart- Year Boxes Value Price
men of commercee. The:value o~thb 1930-31...... 3,984 $13,032 $3.34
apples exported during the past sea- 1929-30...... 3,674 14,713 4.01
pon nearly tripled that fof oranges, 1928-29...... 4,233 16,658 3.94
the. apples representing: 541"re'of the 1927-28--.... 2,988. 14,760 4.95
total Val o df all fruit expgts : The 1926-27...... 3,340 13,503 4.04
value--oforanges -exported,- which GRAPEFRUIT
was $13,000,000, represents 20% of Ave.
the total export values. Year Boxes Value Price
The following table shows the 1930-31.... 1,222 $ 4,121 $3.43
values of various fresh fruits, ex- 1929-30...... 854 3,513 4.13
ported from United States during 1928-29...... 940 3,593 3.82
1930-31: 1927-28-..... 719 3,113 4.33
Apples (boxes) .............$24,200,000 1926-27...... 613 2,559 4.17
Apples (barrels) ............ 11,800,000 Exports of Oranges
Oranges ....................... 13,000,000 Ex s of
Pears .........-.. .,,............ 6,600,000 United States exports of oranges
Grapefpuit ............4,100000 in 1930-31 were 300,000 boxes larger
Grapes ..:,.........-......... 2,100,000 than during. the. previous year.. Both
Lemons .,.................... 1,200,000 California and Florida had large or-
Berries .......................... 900,000 ange crops in 1929. The average
Peaches ............. 500,000 price of orange exports declined
Pineapples .................... 150,000 from $0.60 to $1.60 a box in 1930-31
Other fresh fruits.......... 1,975,000 as compared with the previous four
______years.
Total........................... $66,525,000 Canada was our principal foreign
market for oranges in 1930-31, tak-


Yearly Exports of Citrus Fruits ing 70 percent. The United Kingdom
The following table shows exports was our second largest foreign mar-
of oranges and grapefruit from the ket, taking 16 percent. Germany was
United States by quantity and value, also a good market, increasing its
also average price, for the past few purchases over those of former
years: years.
' The following table shows exports of oranges from the United States,
by principal destinations, over the past several years:
Exports of Oranges From U.: S. (In Thousands of Boxes)
Destination 1930-31 1929-30 1928-29 1927-28 1926-27
Canada -------. 2,873 2,568 3,151 2,346 2,636
United Kingdom 669 795 709 402 403
Germany ............ 137 5% 29 9 24
Netherlands ...... 40 20 83 1* 3
Other :------.. ........ 265 233 261 231 274
Total............... 3,984 3,674 4,233 2,988 3,340
Less than 1,000 boxes.
Smaller foreign markets for United fruit in 1930-31 were around 275,-
States.oranges in 1930-31 included 000 boxes larger than during any
the following: previous year-a record. Important
Destination Boxes factors in this increase were record
Philippines 0.. -....-........ 50,000 takings of our grapefruit by the
New Zealand ................-.........40,000 United Kingdom and Canada, also a
Sweden :....................----- 30,000 large grapefruit crop in Florida.
China ..... ..........23,000 The United Kingdom was our prin-
Norway ................................23,000 cipal foreign market for grapefruit
British Malaya .................. 15,000 in 1930-31, taking 61 percent. There
Newfoundland and Labrador..14,000 has been a noticeable development
Hong Kong...................... 12,000 of our grapefruit trade with the
France .Ko..............-........---- 12,00-- 0 United Kingdom, due in part to the
Fan ........ ...........5-100 influence of the "Eat More Fruit"
Denmarkn ......:..---------------- 4,800 advertising campaign conducted in
Dutch West Indies .....:............ 4400 the United Kingdom for the past sev-
Meuticoh W t ie................- 4,200 eral years, which has resulted in
Finland ...................------.. 3,000 many instances in the use of grape-
Panama ..................2,600 fruit as well as other fresh fruit as
Argenina a .---............... .....- 2,600 a part of the daily dietary rather
Bermudas .e.........----------------- 2,100 than as a luxury.
Venezuela .... ... .-.......-- ----- 2,000 Canada is also an important for-
British India ............ ..------- 00 eign market for United States grape-
Java and Madura ..................-- 1600 fruit, taking 34 percent the past sea-
Colombia ......-..........--------- 1,400 son. Germany also increased its im-
Ceylon ............--------------------... 1300 ports although reports indicate that
Kwantung ......------------------------ 1,200 as yet most of the population in Ger-
Kwantung .........many and other continental Europe
Exports of Grapefruit are unfamiliar with grapefruit. Any
United States exports p fgrape- development of grapefruit consump-


tion in such countries must take into suggested as an important factor.
consideration the dissemination of' The following table shows exports
data as to the various 'use "of the of grapefruit from the Unitdd States,
fruit as well as of its preparation for by principal destinations, over the
such uses. Reasonable prices are also past several years:

Exports of Grapefruit From U. S. ([n TKou'sands of Boxes)
Destination 1930-31 1929-30 1928-29 1927-28 1926-27
United Kingdom 741 496 561 400 310
Canada ,...- ........ 408 308 335 282 264
Germany ............ 23 10 8 6 8
Other ............ ... 50 40 36 31 31
Total............ 1,222 854 940 719 613
Smaller foreign markets for United States grapefruit in 1930-31 in-
cluded .he fnllnwinir: :,',' -, I .:


Destinations Boxes
France ......................................7,000
Norway ..............-- ..................5,000
Netherlands ..............................4,700
New Zealand ........................... 3,700
British Malaya..........................3,100
Newfoundland and Labrador....3,100
Philippines ............................... 2,800
Argentina .---..............................2,600


Destination Boxes
Dutch West Indies..................:.2,200
Venezuela .......................-........1,800
Panama ...........................-....... 1,700
Denmark ..................................1,600
China .............................---.........----- -- 1,700
Belgium ...........................----------.........1,300
British India..................1...........1,200
Japan .......................................1,100


agency and some through another.
There are one hundred and forty sep.
arate marketing agencies handling
Florida's fruit. There probably al-
ways will be about that number be-
cause growers have their favorite
marketing representatives. The
Clearing House is the only organiza-
tion that offers us a platform on
which we can stand together, co-oper-
ative associations and independents
alike. We will get the high dollarifor
the grower and the best distribution
of his fruit through orderly compe-
tition which can be secured only
through the Clearing House."
Jim Morton, Auburndale, supple-
mented Mr. Mouser's remarks by de-
claring that "every grower in the
state should compel his marketing
agency to affiliate with this business-
like organization, and that if )iis
agency refuses, the grower should
change his marketing agency."
President Tilden touched upon the
work the Clearing House is doing in
the matter of paraffin litigation, ex-
plaining how the organization had
been of tremendous help in- the re-
cent successful fight' on the borax
wash patents.
Seeks Union of All
At the Lake Wales meeting, Direc-
tor Howey's plea. for a union of.all
marketing organizations met with a
ready response from .the growers at-
tending the meeting,.Following the
addresses, a resolution was' intro-
duced-and passed unanimously-to
the effect that everything: pdisible
be done to bring together all mar-
keting interests into the Clearing
House. The resolution, which was in-
troduced by W. J. Casey of the Wav-
erly Citrus'Growers Association, and
seconded by J. J. Ahern of Babson
Park, reads as follows:
"Mr. Chairman, I wish to move
that it is the sense of this meeting
that everything possible should be
done to bring together all marketing
interests under the auspice 'of the
Clearing House, and that the citrus
growers of Florida be urged to lend
their effort toward this end."

"I wish the Association success"-
H. E. Carlton, Arcadia, Florida.


October 10, 1931


SENATOR FLETCHER -. -
PRAISES ASSOCIATION
WORK FOR INDUSTRY
(Continued from Page Four)
deed when considering the benefits
to be derived from an orderly and
efficient marketing of the fruit crop.
"The cost of a postage stamp," he
said, "makes it possible for your
marketing agency to know which
markets have been glutted and which
can take fruit at a price that gives
the growers some money. It is worth
a postage stamp on every box of your
fruit to get a satisfactory standard
grade and pack." ;
Sharing the speaking program
with Senator Fletcher at the mass
meetings were President Alfred M.
Tilden of the Clearing House; W.
H. Mouser, Chairrian of the Operat-
ing Committee; Norman H. Visser-
ing, Chairman of :the Committee of
Fifty; W. J. Howey, member of the
Clearing House Board of Directors;
Jim Morton, former Chairman of the
Committee of Fifty, and S. L. Hol-
land, Clearing Hduse legal counsel.
Dr. Karl Lehmann, secretary of the
Seminole County Chamber of Com-
merce, presided at all of the meet-
ings.
W. J. Howey, of Howey-in-the-
Hills, spoke of their withdrawal of the
Exchange from the Clearing House,
declaring that the. industry needs
both organizations working hand in
hand and that all differences between
the two should .be wiped out. "The
growers and business men of this
state," he said, willl demand that
these two important groups come
back together. W( need orderly com-
petition in the marketing of the
Florida citrus cro ."
"Favorite Agencies
W. H. Mouser,j Chairman of the
Clearing House operating Commit-
tee, spoke briefly on the work and
duties of this bra ch of the Clearing
House. Touching on the practical
aspects of marketing conditions in
the state, he said "The citrus fruit
of the state of Flbrida is carried to
the market throu h agencies organ-
ized for that .spec fic purpose. Some
growers prefer to deal through one


$bHOUSE NEWS


Page 5





PLH N ,


FLORIDA

CLEARING HOUSE

NEWS

CLEARING HOUSE PURPOSES
o-ordinating members' activities for orderly control of distri-
bution.
Controlling supplies at key markets.
Disseminating marketing information.
Standardizing grade and pack through impartial inspection
service,
Increasing-consumer demand by advertising and publicity.
Securing best freight rates and transportation services.
Developing mutual interests of, and better understanding among
growers and shippers.
-Maintaining representation of industry in all matters of com-
mon welfare.
DIRECTORS
E. C. AURIN Ft. Ogden
J. C. CHASE Winter Park
O. F. GARDNER Lake Placid
W. J. HOWEY Howey in the Hills
L. P. KIRKLAND Auburndale
J. H. LETTON Valrico
M. 0. OVERSTREET Orlando
A. M. TILDEN W. . inter Haven
A. R. TRAFFORD Cocoa
-E. EnITL AMS Crescent City
R. B. WOOLFOLK Orlando

By-Products Research

GetiUnder Way
When Secretary of Agriculture, Arthur M.
Hyde, formally and officially and in person
"opens" 'the United States Citrus By-Products
Research laboratory in Winter Haven on Oct.
23, Florida orange and grapefruit growers
will have realized a dream of many years.
The dream will have some, very material
aspects to it, however, for the work to be
done at the laboratory is expected to prove
of dollar and cents value to the citrus indus-
.y. Development of by-products has been
highly important to many industries and
work already done with citrus indicates that
there is an inviting field ahead.
According to Mr. H. W. von Loesecke, for-
merly research chemist in charge of by-prod-
ucts and biological research for the United
Fruit Company, and who is in charge of the
citrtid laboratory in Winter Haven, the ob-
jective Vwill be the discovery of better meth-
ods for preserving oranges and grapefruit.'
Entailed in such a quest will be the study of
the composition of different varieties of or-
anges; experimental work and investigations-
on the utilization of cannery waste; and the
study of numerous methods of extracting,
processing and storing citrus fruit juices.
Mr. von Loesecke says that some of the
work will include tests in concentration of
fruit juices by freezing and vacuum; a study
of the effects of light, heat, and methods of
storage on the quality of the juice; and a
stidy of the correlation between the variety,
maturity, and keeping quality of the juice.
The -Fruit Products Journal, in a recent
article by E. G. Moore, devoted to federal
research on fruit juices, states that many lines
of investigation are now in process at the gov-
ernmint's laboratory in Los Angeles. The
freezing work, according to the Journal, "is
Perhaps the most interesting at this time.
Nearly a thousand samples of frozen fruit
jitices, chiefly pineapple and citrus fruit,
- -
id- *- "


have been prepared by chemists at this labor-
atory during the list year,.
"The preparation' of fruit juice for con--
sumption, without loss of flavor, is a matter
of considerable difficulty, says E. M. Chase,
chief of the Los Angeles laboratory, in a re-
cent report on its work. Methods most fa-
miliar to the preservers-those requiring ap-
plication of heat-were tried first with fruit
juices, but proved unsatisfactory with citrus
juices.
"Advertising has vastly widened the mar-
ket for fruit juices in recent years, and per-
haps the strongest point presented has been
the claims that vitamins are present in the
juices. For the most part these claims have
been based on sound research, showing that
many of the most popular juices do contain
the important :vitamins.
"Orange juice contains the three vitamins
A, B and C, so necessary to proper nutrition.
Grapefruit and lemon juice are also rich in
vitamins B and C. Apple juice also has all
three of these vitamins, but in smaller
amounts. For all practical purposes pineap-
ple and tomato juices are equivalent to or-
ange juice in vitamin content. Grape juice
may contain a small amount of vitamin B, but
it is an unreliable source of vitamin C.
"In spite of the popularity of mixtures of
fruit juices in the home very little progress
has been made in this country in blending
fruit juices before they are bottled. Many
housewives knbw that small amounts of one
juice added to other juices often improves
the flavor and appearance of the whole lot,
making it better than any one juice alone.
"Pomegranate juice or logan blackberry
juice greatly improves the appearance and
flavor of grapefruit juice, when added in
amounts ranging from 15 to 20 percent. Ap-
ple juice mixes well with many tart juices,
and lemon juice is often used to remove the
flat taste of other citrus juices. Because of
its rich color and neutral flavor, pomegranate
juice can often be used in mixtures. Even
rhubarb juice has been sold as a beverage."


Strong Medicine Is

Required
One of the most unfortunate things that
could have happened to the fruit crop this
season was the withdrawal of the Florida Cit-
rus Exchange from the Clearing House As-
sociation. Both institutions will miss the other
this season, and if shipping conditions get
bad enough, pressure may be brought to bear
to bring the two together again-but not in
time to prevent whatever loss may bdein store
for shippers this season because of this lack
of co-operation. Experience is a hard teacher,
and it looks like the citrus interests of the
state have had enough experience by this
time to get the warring factions lined up on
some co-operative plan. .But evidently they
haven't. If we should have two years of ab-
solute chaos and ruination in the business,
those who survived would be forced to band
together for self-preservation. It would be a
-bitter pill, but:the industry is mighty sickly,
and it is going to take strong medicine to: get
it well.-Avon: Park Times..


The Groiwer's. VY
Under this heading will be published
communications rm rower member;
*f the Clesrin Hor.e Association, wh. i:
desire to voice opinions upon matters
of general interest to Florida' citrus
growers. The Association cannot, of:
course, assume responsibility for the
opinions expressed in these letters, but
believes growers should have the op-
portunity of expressing themseevi if
they are willing to assume the repon-
sibility. Communications should be -as
brief as possible-preferably not more
than 250 words in length-and :MUST
be signed with the writer's name and
address (although not necessarily- fr
publication).

"Keep Out he Culls"
Daytona Beach, Fla.
September 26, 1931.
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
Gentlemen: t -
Last year cull fruit was hauledbby
trucks to all points in the South arid,
some of it went considerably beyond.a
Markets reached by this cull fruit
were killed, because a merchanit`or4
fruit dealer-could not afford to pay
a legitimate price for boxed f-tit
when his competitors 'might put out
cull fruit to sell far below a fair
price for packed fruit.
If there were iess fruit to go on
the market, prices would be better.
Culls are the best fruit to destroy.
Taking the culls entirely off the
market is very fair to all growers,
and better fruit would be left for
the consumer.
Let us suppose that out of a total
of 1000 field crates, 200 are culls. If
these 200 are sol9], or 50 cents,,or
even $1.00 each, their sale would
amount to only $100 or $200.'If the
price of the remaining 800 to 900
boxes of packed fruit is- thereby
lowered 50 cents per box (in many
cases it would be much more ta ai
that) there is a net loss of from $400
to $450 to offset.the price of the
culls.
The packing houses cni-absolute-
ly control the disposiWlon' of culls.
Let them sell wha they cdn to be,
used for juice ajdother bylproducts
but see to it that no culls get-on a.!
market as fruit to demoralr e-'tri~e
We do not wish to hold up the cdn-
sumer. Let him have good fruit at a
fair price, but let us get away frqi
the suicidal habit of throwing aw4
four dollars on our packed fruit in
order jto sell one dollar's worth, 'f
cul .
The packing ;houses in.,Florida,
members.of your association and the
Florida Citrus Exchange, hold t-is
situation and the c sequent intqg-
rity of the citrus industry in the hol-
low of their hands. What are they
going to.do about it? ,.,.t ,'
SVery truly yours,
(Signed) WILLLIAM RONALp..
Citrus Grower.

". Hope to see the Clearing
House grow . . fishing all sc
cess"-W. E. Chandler, Cocpa
Beach,. Florida. .
"Wishing the Clearing House all
future success"-R. 'A. Cook, At-
lalta,.Ga. A '- *. '


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October, 10,lWa~g


HOUSE NEWS


FLORIDA


Paire'6




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