Title: Florida clearing house news ..
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STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00086639/00060
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: March 25, 1931
Frequency: semimonthly (irregular)
 Subjects
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00060
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text
0. O. Stine
Bureau of Agri.


Wa washing


Econopi s.


7T.


o. FLORDA Winter




CLEARING H USE


S. Postage
Il. Pai
r Haven, Fla.
rmit No. 1


%-Representing more than 10,000
Growers of Oranges and Grapefruit
Headquarters: WINTER HAVEN, FLORIDA


NEWS


Official Publication of the
FLORIDA CITRUS GROWERS
CLEARING HOUSE ASSOCIATION


- $2.00 a Year
10 Cents a Copy


Published Semi-monthly by the Florida Cit-
rus Growers Clearing House Association,
DeWitt Taylor Bldg., Winter Haven, Fla.


MARCH 25, 1931


Entered as second-class matter August 81,
1928, at the postoffce at Winter Haven,
Florida, under the Act of March S, 1879.


Clearing House Growers Will Elect Directors April 7


Grapefruit Should 1 All Voting ToBe

Advance if Given Nominees for Directors Done By Mail And
^,. g n 11 i


Chance for Breath


*Weekly Movement Could Be
Cut Down, Analysis
Indicates
There is nothing that will keep
e grapefruit market from advanc-
g steadily just as soon as we will
1 ive it a chance to get its bauath. It
as been overwhelmed for the past
eightt weeks with an unheard of vol-
me of 1104 cars per week for eight
consecutive weeks. Think of it! This
shows a remarkable consumption ca-
'pacity. Our grapefruit has been un-
usually good eating quality.
Rise Bound To Come
0 With this tremendous consuming
demand built up, there is no ques-
,tion whatever as to its being wise
for.any shipper or grower to hold
-oback his shipments for the inevit-
able rise that wil come if the state
Movement will drop down' to a sen-
sible basis. Perhaps it isn't realized,
"but there are twelve shipping weeks
left up to June 13! It would take
ibnly 662 cars per week instead of
1104 cars per week, such as the
State has been shipping during the
last eight weeks, to market the bal-
ance of the grapefruit, and this is
putting the grapefruit estimate 500
cars higher than anyone has esti-
mated, namely, 28,500 cars from
,the state. This is thrown in for good
measure so there will be no chance
of fooling ourselves.
'- Including Saturday's movement
20,558 cars of grapefruit have been
.shipped from the state. This would
'leave on this liberal estimate of 28,-
,500 cars, 7942 cars to move from
the state the balance of the season.
JIf we moved every car in ten weeks
instead of twelve, it would take only
!.'794 cars per week as an average.
VTwo years ago, on account of the
A .(CTdntinued on Page Two)


Oranges Could Go Out On

Slightly Easier Schedule


By A. M. PRATT,
(Manager, Florida Citrus Growers.
Clearing House Association)
Figuring on a total orange crop
of 39,500 cars there would be left
in the state, as of March 23, 10,758
cars of which probably not over 500
cars are mid-season oranges, leaving
10,258 cars of valencias. Two years
ago 11,292 cars were shipped from
this time on. During the past eight
weeks there has been an average
movement from the state of 1,500


cars of oranges per week, including
proper proportion of the mixed.
900 Cars Per Week
If the balance of the crop were
spread out evenly during the next
twelve weeks it would take only 896
cars per week to market it ending
on June 13, or in round figures, 900
cars in contrast with the 1,500 cars
per week during the past eight
weeks. Of course, no crop ever dis-
tributed itself so evenly as that. It
(Continued on Page Three)


By members unly


Ballots Will Be Mailed Out on
March 27 And Must Be
Back By 5 P.M. April 7
Some seven thousand citrus grow-
ers who are members of the Clear-
ing House, together with those who
join prior to April 7, will have an
opportunity on that date to select
the eleven growers who will serve as
Directors of the Clearing House
next season. Tuesday, April 7,
will mark the third annual election
of Clearing House Directors, and a
record vote is expected to be polled.
All Voting By Mail
All voting this year will be done
by mail-previous elections having
shown that the growers prefer this
method to that of casting their bal-
lot at some place which frequently
was inconvenient to do. Amend-
ments to the Association's By-Laws
passed last season made it possible
this year to have all of the voting
done by mail. .. __
Nominations for the' irecto f
were made early this month by the
Committee of Fifty as provided for
in the Clearing House set-up. Seven
Directors will be elected April 7 to
serve as Directors from the district
which they represent, and four
others will be elected to serve from
the state at large. In voting, each
grower will vote for five names
only-one Director to represent his
particular district, and four Direc-
tors to represent the state at large.
Nominate By Petitions
While nominations have alraedy
been completed by the Committee
of Fifty, the By-Laws provide an
opportunity for the growers .to
select additional nominees by peti-
tion. A district nominee may be
selected by a petition signed by
(Contiined on Page Two)


Pnly Growers Who Have Signed Contracts Are Permitted to Vote April 7th


Volume III
Volume 12


(From State at Large-Four to be Elected)
J. C. Chase ----- -------------- Winter Park
O. F. Gardner ---- -------- -----..Lake Placid
J. A. Griffin (withdrew) .T------------Tampa
Douglas Igou ---------------------Eustis
C. W. Lyons (withdrew) ------------------------- Tampa
F. G. Moorhead --------------------DeLand
John A. Snively........................... ........ W inter Haven
R. B. Woolfolk -------- ----------- Orlando
DISTRICT NOMINEES
(One Nominee from Each District to be Elected)
District One-H. E. Fairchild, Babson Park; John
F. May, Winter Haven; A. M. Tilden, Winter Haven.
District Two-J. T. Swann, Tampa; S. A. Whitesell,
Clearwater; S. F. Wooten, Tampa.
District Three-Joe Knight, Elfers; William Snod-
grass, Clermont; E. E. Truskett, Mt. Dora.
District Four-W. F. Glynn, Crescent City; J. W.
Perkins, DeLand, (withdrew); M. J. Timmons, Ocala.
District Five-L. L. Payne, Orlando; Phil C. Peters,
Winter Garden; R. M. Shearer, Orlando.
District Six-Earl Hartt, Avon Park;R. B. LaRoche,
Cocoa; A. R. Trafford, Cocoa.
District Seven-E. C. Aurin, Ft. Qgden;.F. G. Janes,
Wauchula; F. W. Perry, Ft. Myers.


7






Page 2


FLORIDA CLEARING


Weekly Citrus Summary

(By A. M. Pratt, Manager, Florida Citrus Growers Clearing
House Association)
(Week Ending March 21, 1931)
WEEKLY INDEX ANALYSIS


Week
Ending
Mar. 21
Florida Oranges Shipped........ 1113
Total.....................................21699
Florida Grapefruit Shipped 995
Total............................--------------.......---17228
Florida Tangerines Shipped.... 32
Total...................................-----... 3083
Florida Mixed Shipped...-----. 352
Total......................................12192
California Oranges Shipped.... 1617


Week
Ending
Mar. 14
1015
20586
1155
16233
46
3051
420
11840
1694


Week Week
Ending Ending
Mar, 21, '30 Mar. 21, '29
541 1040
15169 22602
658 868
-13426 14191
10
815 1107
325 272
7503 6870
997 1362


Florida Oranges Auctioned... 510 526 350 395
Average................................. $3.90 $3.60 $5.30 $3.10
Florida Grapefruit Auctioned 428 397 242 305
Average................................. $2.45 $2.50 $4.95 $2.97
Florida Tangerines Auctioned 44 62 47
Average..............................-.. $2.9'5 $2.95 $3.33
California Oranges Auctioned 471 469 227 435
Average................................. $3.40 $3.40 $6.52 $3.15

FIRST FIVE DAYS' SHIPMENTS AND SALES
Oranges No. 1 Oranies No. 2
Week Ending Shipped Sold Avg. Shipped Sold Avg.
Mar 14.................. 280 142 $2.64 206 117 $2.45
51% 57%
Mar. 21.................. 321 151 $2.93 203 119 $2.72
47% 59%
Difference..........+41 +9 +.29 -3 +2 +.27


Grapefruit No. 1
Week Ending Shipped Sold Avg.
Mar. 14.................. 169 63 $1.62
37%
Mar. 21.................. 162 72 $1.66
44%


Difference-.-----. -7


Grapefruit
Shipped Sold
250 130
52%
235 139
59 %


No. 2
Avg.
$1.39
$1.44


+9 +.04 -15 +9 +.05


PREVIOUS COMPARATIVE SHIPMENTS


Week Last
Ending Year
Mar. 14-........-- 641
Mar. 21............ 541
Mar. 28----.......... 448

Week Last
Ending Year
'Mar. 14............ 1355
Mar. 21...--..... 997
Mar.,28 ....... 1481

Week Last
Ending Year
Mar. 14.......... 638
Mar. 21.-------...... 658
Mar. 28............ 518

Week Last
Ending Year
Mar. 14............ 289
Mar. 21............ 325
Mar. 28-.......-------. 224


Florida Oranges
1928- 1927- 1926-
29 28 27
1064 376 589
1040 361 489
1082 373 553
California Oranges
1928- 1927- 1926-
29 28 27
1412 1158 1748
1362 1243 1470
1537 999 1106
Florida Grapefruit
1928- 1927- 1926-
29 28 27
868 487 690
746 .588 499
727 375 610
Florida Mixed
1928- 1927- 1926-
29 28 27
266 157 145
272 146 125
253 118 146


GRAPEFRUIT SHOULD
ADVANCE IF GIVEN
CHANCE FOR BREATH
(Continued from Page One)
fly, there were only ten weeks left
in which time 7756 cars were mov-
ed. During that time the average
auction price was $3.31 delivered,
or 86c per box higher than this
week's auction average. If the state
ntinues~ moving for two or three
week fi more at the absurdly high


1925-
26
602
558
491

1925-
26
1354
1327
1092

1925-
26
522
408
335

1925-
26
121
114
90


1924- 1923-
25 24
559 1249
545 1061
571 1249

1924- 1923-
25 24
1010 1146
1298 1008
1096 838

1924- 1923-
25 24
654 595
615 562
721 723

1924- 1923-
25 24
140 No Rcrd.
95 No Rcrd.
70 No Rcrd.


rate of 1,100 cars per week, all of
a sudden those who have grapefruit
left will realize the real shortage
and we will see spectacularly high
prices showing up within another
couple of weeks thereafter when the
trade will have been thoroughly
aroused. '
-Unwise Distribution
But this is not sensible distribu-
tion or marketing. Those growers
who cannot hold their grapefruit or
haven't' enough confidence to do so


HOUSE NEWS

will this coming week probably be
taking about the same prices with
possibly a little change for the bet-
ter, as it looks as if about 1,000
cars of grapefruit will move this
coming week, including 30% of the
mixed estimated as grapefruit. The
state movement, including the mix-
ed, should not be over 850 cars,
then 800 cars for the next four
weeks, 750 for the two weeks fol-
lowing, then 700, 650, 550, 300,
ending with 200 cars Saturday,
June 13. This would market 7,950
cars, a little mdre than what we are
estimating.
Elsewhere is shown this proposed
state movement week by week in
contrast with what was shipped two
years ago. $3.00 delivered instead
of $2.45 would not only be possible
but probable if this entire move-
ment from the state was distributed
as recommended in the tabulated
figures shown elsewhere. However,
no prorating was done for this com-
ing week as the Operating Commit-
tee felt that it would again stimu-
late the outside shipper group.

ALL VOTING TO BE
DONE BY MAIL AND
BY MEMBERS ONLY

(Continued from Page One)
seventy-five growers residing within
the district concerned, and a nomi-
nee from the state at large may be
selected by a petition signed by
three hundred growers from one or
more districts. These petitions, how-
ever, must be received at the head-
quarters of the Clearing House not
later than midnight of March 25.
Up to the time the News went to
press no such petitions had been
received.
Ballots containing the names of
the nominees will be mailed out
from the Winter Haven headquar-
ters March 27-which is ten days
prior to the date of election. The
votes to be valid MUST be received
at the Clearing House offices in
Winter Haven not later than 5:00
p. m. Tuesday, April 7. Upon re-
ceipt of the ballot every grower
member is urged to indicate imme-
diately his choice for Director and
mail his ballot back to the Clearing
House without delay. Last year ,a
score or more votes were received
after the legal hour at which the
voting was closed, and hence those
votes had to be thrown out.
The names of the nominees were
announced immediately after the
Committee of Fifty had selected
them so as to enable the grower
members to give the matter as much
consideration as possible. It takes
but a minute to mark the ballot,
and if this is done upon receipt of
the ballot no grower will have his
vote thrown out because of its be-
ing received at the headquarters
too late.
In mailing out the ballots a
stamped and addressed envelope for
the return of the ballot to the Clear-
ing House is sent each grower. This
return envelope containing the bal-
lot, should be signed by the grower
casting his ballot. This is done so as


March 25, 1931

Talks on Lowered

Production Costs

Prove of Interest

Over 1,000 Growers Attend,
Regional Meetings Held
By Clearing House
More than one thousand citrus.
growers (some of whom probably
were not members of the Clearing *
House) have attended the Regional
Meetings held by the Clearing,
House during the past two weeks at
vhich authorities on citrus culture<
have given talks and conducted
open forums on the ever-important
topic of "more and better fruit at
lower costs."
These meetings which have been
held in practically every county ini"
the fruit belt were- primarily for
the purpose of electing Committee'
of Fifty representatives from the
districts in which the meetings were
held who will serve next season.
The speakers who addressed the
growers are recognized authorities
on citrus culture problems. These
men who generously contributed
their time and who were forced to
ride many miles to reach the various
meetings are: Professor E. F. De''
Busk, extension citriculturalist;
Professor E. L. Lord, professor of
horticulture, both of the State Agri-,
cultural College; Albert DeVane,
who is in charge of sixteen hundred
acres of citrus grove at Lake Pla-
cid; Louis H. Alsmeyer, Highlands.
County Agent, and K. C. Moore,
Orange County Agent.
Review Clearing House Work
At each of the meetings a brief
review of the work the Clearing
House is doing was given the grow-
ers after which the principal speak-
ers gave their talks on fruit produc-'
ton problems. Those who spoke on
the Clearing House were Alfred M'
Tilden and Archie M. Pratt, Presi-
(Continued on Page Five)

to make it impossible for anyone to
vote who is not a member of the-
Clearing House-the grower mem-
ber's name even being stamped on
the envelope. Thus the envelope
which contains the marked ballot"
mailed into the Clearing House has
on it the grower's name in two7"
places one being the stamped
name and address placed there by'
the Clearing House, and the other
being the grower's signature writ-'
ten on a line provided for it, by the
grower himself.
It will be noted that the names
of some of the nominees selected'
by the Committee of Fifty are
marked "withdrew." These growers"
who have asked to have their names
withdrawn from the balloting havy
explained that they feel they will be
unable, if elected, to devote as mucl.
time to this work as would be re-
quired. Hence, these names are
shown on the ballot as having been
withdrawn, and no vote should tee~
cast for them.





March 25, 1931

ORANGES COULD GO
OUT ON SLIGHTLY
EASIER SCHEDULE
(Continued from Page One)
'isn't practical because of deprecia-
tion of grade, as well as loss by
dropping and other features. We
.are estimating the total orange
movement from the state this com-
.ing week as 1,350 cars, 1,150 being
straight cars of oranges, 200 being
from the mixed. It isn't necessary to
move the crop this fast. 1.200 cars
next week, 1,100 the week following,
1,050 for the next two weeks, 1,000
,.cars for each of the three following
weeks, then 900, 800, 700, 600, 400,
ending on June 13, would market
10,800 cars, and our estimate is 10,-
d750. This schedule is shown up in
the table that follows in contrast
With the actual shipments two years
ago when 11,292 cars were shipped.
Based on California's estimate of
36,000 .cars of navels. (including
miscellaneous), California should
have left 14,200 cars of navels and
't7,000 cars of valencias, making a
total of 51,200 cars. They shipped
from this same time on two years
,ago 50,175 cars. Statistically, the
orange situation hasn't the strong
possibilities of advancing market
that grapefruit has. The wire from
the California Fruit Growers Ex-
change estimates the movement this
i coming week (ending March 28) as
1,700 cars. We are placing it as
,1,800 cars because for several weeks
now the estimate has been an under-
.estimate. California probably will
be moving 1,800 to 1,900 cars per
week steadily. With her prices being
so much lower than Florida prices,
f there is a chance that our $4.00 de-
livered market is about as much as
we can expect until shipments get
extremely light from Florida the
a latter part of the season. For this
reason, and because of feeling there
Swas a tendency to get too excited
about the orange market, the Oper-
--dating Committee felt it unnecessary
to prorate oranges this coming
week. It should be borne in mind
too that $4.00 delivered in these
-hard times means a pretty high
price by the time this fruit reaches
-the consumer.
Still Leading California
This week you will notice 510
Scars of Florida oranges averaged
$3.90 delivered all grades and sizes
-in the nine auction markets. This
' is 50c more than California's aver-
-age of $3.40 on 471 cars. The Flor-
ida average is 80c a box higher than
two years ago. The California aver-
age is 25c a box higher than two
years ago. Two years ago Florida's
average was 5c less than Califor-
nia's average. This year we have
been running for some time 40c to
50c a box more. Why? I believe
the hard times that have come have
'forced the housewife to be more in-
telligent in her economic buying
,from a standpoint of inside merit.
SThere is no question as to the inside


FLORIDA CLEARING HOUSE NEWS

superiority of Florida oranges. In FI i S
prosperous times people go on ap- orida Shoa
pearances and are more superficial C lif or I
in their viewpoint, Lalio ia
Our shippers have done the best S
job of distribution this year that Se a
Florida has ever seen. The auction
markets have not been crowded con- Our Oranges N
sidering the volume; a less percent- $1 More Than
age has been forced into the auction
markets than normally. Distribution ers on Proc
has been widespread. The bulk Figurin on net
movement, though having its evils, gur on
has helped create wide distribution grower based on ci
at low cost to the consumer. When costs, do you realize
our shippers met several weeks ago now beating Califor
before the actual turn had come in per box? For the we
the orange market, and heard 21, Florida's auction
through the Clearing House an ac- $3.90 on 510 cars; C
curate statement of the possibilities tion average was $3.
of a turn for the better, they were a erence in favo
convinced and began acting accord-50c a box. Calif
ingly with a uniform viewpoint as to more than 50c a bt
possibilities. Florida to make th(
possibilities, its growers. Based
its growers. Based
The following tabulated figures costs, the average g
are given you as the basis for the costs for five years
analysis given to them in the above on California orange
interpretation. Look them over and box-picking and ha
draw your own conclusions:


WHAT'S LEFT AS OF MARCH
Oranges
Cars
Estimated Season's Output ....-........-- -- 39,500
Moved through March 21 ------- ---- 28,742
Estimated remaining after March 21 ...... 10,758
Estimated mid-season remaining ---._ 500
Leaving Valencias and Marsh Seedless 10,258
Shipped after March 21 two years ago_.... 11,292
California estimate remaining (Navels)___ 14,200
California estimate (total Valencia crop)_ 37,000
California estimate remaining (total Na-
vel and Valencia crop).__- ---.----- ._ 51,200
California shipped after March 21 two
years ago ---------________--.... ..._ 50,175
Avg. Fla. shipments past eight weeks __-- 1,500
Avg. Fla. shipments necessary next twelve
weeks, or to June 13 ..---... ----------. 896


ring

How To

it a Profit

getting About
Western-
luction

returns to the
trus production
that Florida is
nia about $1.00
ek ending Mar.
n average was
Jalifornia's auc-
40 on 471 cars,
r of Florida of
rnia must get
x in excess of
e net return to
on production
rove production
ending 1928-29
s was $1.34 per
uling 17c, pack-


21, 1931
Grapefruit
Cars
28,500
20,558
7,942
3,437
4,505
7,756


Tang'nes
Cars
5,000
4,870
100
100


1,104
662 -


FLORIDA SHIPMENTS PAST EIGHT WEEKS, INCLUDING
CORRECT PROPORTION OF MIXED


Week Ending Oranges
January 31 .....----.....----... ---.---.----. 1752
February 7_--...-.......-- __--_.--.__.___ 1649
February 14 -----------..........---- 1664
February 21 ------ ------___ 1566
February 28 8------------ ---- -- 1538
March 7--- ..--- .. ---___ --------___ ........... 1226
March 14 ------.........--...._.....------............. 1273
March 21 .-----... --. ... .......... ...------------- 1335
Total -___ ..__.._-____..... ....._.. 12003
Average ..........._- --------.-------.-.... 1500


Grapefruit
1100
1066
1090
1175
1015
1003
1279
110.5
8833
1104


STATE SHIPMENTS, INCLUDING MIXED, GROUPED
WITH ORANGES AND GRAPEFRUIT
Contrast Above With the Following Movement for Future


Oranges
This
Week Year
Ending Recommended
Mar. 28 .----.. 1200
Apr. 4.----..... 1100
Apr. 11 ------. 1050
Apr. 18--........ 1050
Apr. 25 --- 1000
May 2 ---..---. 1000
May 9 ........- 1000
May 16 --------- 900
May 23...------. 800
May 30 .-----. 700
June 6 --.-----. 600
June 13 .---. 400


Total ...-. 10,800


Oranges
Two
Years
Ago
1259
1207
1090
827
1458
1228
883
913
889
740
397
401


11,292


Grapefruit
This
Year
Recommended
850
800
800
800
800
750
750
700
650
550
300
200


7950


Grapefruit
Two
Years
Ago
803
847
920
795
887
794
727
814
574
335
154
106


7756


Page 3


ing and marketing, including adver-
tising, 71c, freight and icing $1.33,
auction charges 7c, or $3.62 deliv-
ered at auction.
Profit Over Productions
It is generally conceded that Flor-
ida's production cost of oranges will
not exceed 70c per box. Add to this
20c for picking and hauling, $1.00
for packing and marketing, $1.10
for freight and icing and 10c for
auction charges and we have $3.10
compared with California's $3.62.
Therefore, on the showing of the
week ending March 21, we could
estimate on Florida's auction aver-
age of $3.90 a net profit to grow-
ers over cost of production of 80c,
whereas, on California's average of
$3.40 we could estimate a net loss
to California growers of 22c, or a
gain of over $1.00 per box figures
from cost of production.
After three years' effort the
Clearing House has been the means,
through its standardization or in-
spection work, of bringing about as
nearly a standard article as is pos-
sible. This article covering Florida
orangesis not only as near standard
as is practical in a perishable na-
ture-made product, but it covers an
article that has unquestioned superi-
ority in eating quality. Florida's ad-
ditional juice content as well as
more delightful flavor has been rec-
ognized this year as never before.
Rigid economy which the average
housewife has had to carry out has
had much to do with this recogni-
tion.
Market Data Is Used
Our Clearing House members
have also learned to use as never be-
fore the mass of information vital
to them in intelligently directing
their distribution and marketing.
They have had more information
than ever before. Not one of our
shippers who has properly assimi-
lated the daily analysis sheet of all
f. o. b. sales, the number of cars
rolling to each auction market, the
number of cars rolling unsold, the
wired information given to him the
same day that the auction occurred
and other information,-not one of
our shippers with-such scientific;ae-
curate information furnished him so
promptly has had an excuse to cut
prices.
There never has been a more uni-
form price attitude, never better dis-
tribution, considering the tremen-
dous volume. Florida has done a
good job. We have a right to be
happy in meeting efficiently the
toughest situation ever confronting
our citrus industry or California's.
Not only have all previous crop rec-
ords been broken, but never was
there a period of such serious and
prolonged unemployment and of
such restricted buying capacity in
the United States. It has been a su-
preme test, and to be coming out
now with $1.00 higher return (bas-
ed on production costs) than Cali-
fornia is a test that Florida has a
right to be proud of.


'If You Aren't a Member, Sign Up Withthe Clearing House and Vote April 7


- ---





Page 4


OBSERVATIONS

On Coloring
Being the third of three articles by
Robert Tilden, formerly of the U. S. D.
A., who has been assisting Dr. J. R.
Winston in the work of perfecting col-
oring processes in Florida. These arti-
cles are written for the layman, and af-
ford the reader an unusually interesting
picture of this important phase of pre-
paring our fruit for the markets.

III.
The amount of fruit in a room
also affects the other factors, as
temperatures, humidity, and circu-
lation.
Thorough air circulation can
easily be understood to be of suffi-
cient importance to make it un-
necessary to waste much time dis-
cussing it. Circulation is the great
equalizer, especially of tempera-
tures. I have found old type rooms
without circulation with a spread of
30 degrees F. or more between floor
and ceiling. Fruit doesn't color no-
ticably at 60 degrees F. A strong
circulation is needed to make con-
ditions uniform throughout the
room. The bottom fruit needs heat
and fresh air. Sometimes it needs
to be dried off. The top fruit should
not be too hot and dry. Circulation
puts the stale air pockets into the
nixing bowl and gradually replaces
the old with fresh air.
With the new type rooms it is
advisable to run the fans at high
speed until the bottom fruit tem-
perature comes up to 80 degrees F.
On the one-car rooms the fan may
then be set back to low speed if de-
sired, although it is probably better
to run it continuously at high speed
on the two-car rooms.
Heat From Below?
I'm not an engineer of thermo-
aerodynamics or what not. Conse-
quently I can't quite understand
why a coloring room works better
with the heating unit above it and
with the air circulating from the
ceiling to the floor. Hot air is lighter
than cold air and is forced up by
it. This would make it seem more
according to nature if steam radia-
tor pipes were placed uniformly be-
neath the false floor and the air cir-
culated from floor to ceiling instead
of vice versa. The convectional cur-
rents of the cold air down to the
steam coils, and of the hot air from
the coils up through the fruit would
take care of the .pockets not reach-
ed by the fan draft. Working in the
same direction as the heat currents,
the fan draft would not need to be
so strong. Smaller fans and motors
could be used. The equipment and
operation of the coloring room
would be less expensive. There
would be a quicker uniformity of
room atmosphere conditioning and
of fruit temperatures.
That is the way it would appear
from my thought and observations.
I have heard, however, that it was
not successful in the old heat steri-


Page 4


FLORIDA CLEARING

ligation rooms. It is to be supposed
then that it probably would not
work with the coloring rooms. I
don't know why, or why not.
Less About "Time"
The primary coloring conditions
have been touched upon now, if not
covered, but there remains one ele-
ment which, if we are tolerant of
Einstein, might also be called a con-
dition without causing undue ex-
citement-Time. If not the less said
about time, at least the less of it,
the better. Let us use the photo-
graphic phrase and call it length of
exposure. Fruit should be colored as
rapidly as possible.
The baneful effects of length of
exposure are due not so much to
the ravages of the coloring gas as
they are to the greater conceptions
of the havocs of time. The fruit
probably would suffer as badly or
worse if set before the dump-belt
for 72 hours as it would in the col-
oring room. There might be im-
proper conditions in the coloring
room causing local suffocation or
favoring stem end decay. There
night be more blue mold decay out
on the floor. The principal objective
is to get the fruit from the tree to
the market in the shortest order
possible. Most decay doesn't become
heavy until after the tenth day
from the tree. The more time that
can be saved in the coloring room,
the better.
There is one theory that is con-
tradictory to the above policy. This
holds that the decay from coloring
is due to an internal rather than an
external suffocation. The respira-
tion of the fruit is stimulated to
such a degree that the waste gases
form faster than they can be given
off, accumulate and kill the fruit.
This has neither been proved nor
disproved, that I know of. If true it
would seem inadvisable to force the
coloring process too much. Never-
theless, the time saved in getting
room and fruit up to the proper
coloring conditions would be that
time gained.
Avoid Delay After Coloring
The green or nearly green fruit
the first of the season should take
sixty or seventy-two hours to color.
Later it should take forty-eight or
thirty-six hours or less. Re-greening
Valencias take longer. After the
fruit is colored, run it. Don't leave
it around.
The fruit is now out of the color-
ing room and on the floor. What
are the results?
First there is the appearance.
The color has been greatly improv-
ed. With fruit of good quality, pre-
ferably thin-skinned and smooth-
textured, the color should be deep
and rich, even with a reddish cast,
reminding one of the California
color. If the color is not full when
it leaves the coloring room the col-
oration process continues. This is
particularly true if the fruit is ex-
posed to an abundance of light, as
warm direct-sun-light. Fruit of poor


Vote for Four From the State at Large and One From Your District,


V HOUSE NEWS

quality or poorly fertilized doesn't
do so well. The persistency of that
deep dark green that comes back
around the stems of Valencias late
in the season is a real problem. It
is easier to hasten a reaction on the
break than it is to reverse one on
the make.
As for the condition other than
its color, it would be as firm as
when it went into the room, pro-
vided the humidity were kept up.
Otherwise it might appear some-
what aged, being wilted or dried.
The second consideration is flavor.
How is the fruit affected inside?
Bleaches And. Ripens
Ethylene has a double action on
fruit. It bleaches and ripens at the
same time. Due to the second action
it has been observed that oranges
exposed to a fairly high concentra-
tion of ethylene for a relatively
long period have their flavor notice-
ably affected. They seem to lose
something of their tart fresh tang
and lack the zest of the fresh or-
ange. They appear to be a little less
acid and a little more sweet. Acid
fruit is less noticeably affected. Of
course it must be remembered that
the fruit begins to lose its freshness
as soon as it leaves the tree, gas or
no gas. The loss of freshness is
naturally enhanced by a high tem-
perature. This is the final reason
for rapid coloration, although ordi-
narily the effect on flavor of the
necessary exposure under right con-
ditions is slight if not negligible.
The last paragraph in the story
of fruit is a record of its keeping
quality. When we make our tests
we hold the fruit for thirty days
from the picking date, looking it
over twice a week. This for the pur-
pose of data on the way different
fruit holds up after different treat-
ments. The emphasis is placed very
strongly upon the decay, its nature
or cause, rate of decay accumula-
tively, and total percentage.
Decayed Though Uncolored
We have piled up decay data to
the house-tops. These data are full
of contradictions but the general
trend is impressively consistent.
When everything is put into a sum
total analysis the figures show, I ad-
mit a trifle surprisingly, that un-
treated fruit decays as much or
more than fruit that has been col-
ored. As mentioned previously there
is more blue-mold in the uncolored,
while stem end decay predominates
in colored fruit. From this it is dif-
ficult to see how the heavy decay
experienced this season can be laid
to coloring. The poorer types of
rooms appear to have given more
decay than the better ones, kero-
sene more than ethylene, but on the
whole the decay has been general;
old rooms, new rooms, kerosene or
ethylene. Study indicates that the
trouble is due primarily to the qual-
ity of the fruit, and the way it is
handled and shipped. Our fruit is
tender. The weather this season has
favored blue mold. Blue mold starts


March 25, 1931

Both Florida And -

California Giving

U.S. 'Big Plenty'

California has an estimated citrus
crop (exclusive of lemons) of 73,-
000 cars. Florida has the same. But
Florida's minimum carload is only
360 boxes which make 26,380,000
boxes that are going forward in car-
lot shipments. California's minimum
is 462, or call it 460 for easy figur-
ing. This would make their output
33,580,000 boxes, or a total between,.
the two states of 59,860,000, or
practically a 60,000,000 box crop,
that will be shipped from the two
states.
The previous largest combined
crop was 136,611 cars. This was inr
1928-29-about 10,000 cars less
than this year. The next previous'
largest crop was in 1923-24 when
the two states shipped 104,000 cars, k
or 42,000 cars less than this year.
Last year the two states shipped(
85,224 cars, or about 61,000 cars
less than this year. Florida's orange
crop last year was 23,059 cars, in-
cluding tangerines. This year's or-'
ange crop, including tangerines,
will be 44,500, or nearly twice last'
year's.
The Florida grapefruit crop is es-l
timated at 28,500 cars. The next
largest was in 1928-29 when 24,582
cars were shipped, or 4000 cars less
than this year. During the season
1923-24, 21,000 cars were shipped,
or 7000 cars less, and last year 16,-
252 cars or 12,000 cars less.
On the other hand, the remark-
ably encouraging feature that is
now immediately ahead of us is
this: Regardless of all these tremen-
dous figures, Florida has left to
move less than 10,800 cars of or- -
anges compared with 11,292 cars
two years ago, and less than 8000 ,
cars of grapefruit compared with
7756 cars two years ago.

in abrasions from rough handling.
Our fruit is very roughly handled.
The advantages of coloring are'
decided, but the job should not be
done haphazardly. Quickly establish,
and maintain the proper coloring
conditions. Don't judge the bottom
fruit by the top air temperature.
Even the most modern coloring
room must be operated intelligently.

Whether we like it or not, we are
passing through a phase of eco-"
romic evolution in which the man
who persists in playing a lone hand"
is destined to have a harder and
harder time to make a go of it.-
Glenn Frank, President, University,
of Wisconsin.

Knock Knees
"You sell anti-knock gas?"
"Yes, sir."
"Let me have a pint, I want to
rub some on my girl's knees."-Ex.





IMPORTANT
Sign the Return Envelope

Florida Citrus Growers' Clearing House Association Annual Election for Board of Directors, April 7, 1931.

BALLOT FOR GROWERS RESIDENT IN DISTRICT No.
(District Number)


Place an X before the names of the men of your choice and mail the ballot in the enclosed
That it will reach the Winter Haven office not later than 5:00 P. M. Tuesday, April 7th.

S Vote for only one (1) of the following names for your district director:


envelope so


Name of Your District Director Nominee Shown Here

Name of Your District Director Nominee Shown Here

Name of Your District Director Nominee Shown..Her, .....,,,

following names for directors at large:

J. C. CHASE, Winter Park

O. F. GARDNER, Lake Placid

0 J. A. GRIFFIN, Tampa (withdrew)

DOUGLAS IGOU, Eustis

O C. W. LYONS, Tampa (withdrew)

F. G. MOORHEAD, DeLand

JOHN A. SNIVELY, Winter Haven

R. B. WOOLFOLK, Orlando


Above is shown a sample ballot
which will be used in the Clearing
House election April 7. It will be
Noted on the sample ballot that the
names of the nominees for the dis-
trict director are not shown as is
the case with the nominees for the
. state at large. This, of course, is be-
cause the ballots, as sent to the
grower members in the seven Clear-
ing House districts differ in that
the district nominees for the Board


TALKS ON LOWERED
PRODUCTION COSTS
PROVE OF INTEREST
(Continued from Page Two)
4 dent and Manager respectively of
the Clearing House; James C. Mor-
ton, Chairman of the Committee of
Fifty; W. H. Mouser, Chairman of
Sthe Operating Committee, and Al-
len E. Walker, former President of
the Clearing House.
The growers attending these
Meetings showed a lively interest in
the citrus experts' message. Many
of the growers who took part in the
"question box" following the speak-
" ers' talk asked for information on
their individual problems. The
greatest amount of interest seemed
to be centered in the questions of
Cover crops, fertilization and culti-
vation. It was obvious that the
Meetings meant considerable to


of Directors are printed only on the
ballots to be used in the respective
districts.
For example, the ballot to be used
by members in the first district con-
tains the names of the director
nominess from the state at large as
shown above and the names of the
nominees from the first district
only. On the ballot to be used by
members of the second district, the


many of the growers for some of
them admitted that they felt that
they have not been getting the most
out of their groves, and consequent-
ly were planning to change some of
their methods in an effort to get
more satisfactory results. Hence,
"what to do" is a vital question, and
the speakers' suggestions were eag-
erly sought.
Visit "Model" Groves
As a result of the meetings it is
likely that many of the growers
who. attended them will avail them-
selves of the invitation extended
them by the speakers to visit and
examine various groves throughout
the citrus belt where the "theories"
had been put into actual practice
and where the results can readily be
seen.
So great has been the interest
shown in the talks given by the


nominees from the state at large
appear as shown above and the
nominess from the second district
only. The same method is carried
out on each ballot for each district
-that is, each ballot carries only
the district nominees and the nomi-
nees from the state at large.
Only one district director (as
shown in the panel prepared for
three names) is to be elected; there-


citrus experts that the Clearing
House has prepared mimeographed
copies of summaries of the speak-
ers' talks. Growers wishing to ob-
tain these talks may receive them
free of charge by writing to the
Clearing House headquarters at
Winter Haven.
At the time this issue of the News
vent to press the entire schedule
of these Regional Meetings had not
been completed. The following
meetings, with the name of the prin-
cipal speaker, are yet to be held:
March 27, Fort Pierce, City Hall,
at 2:30 o'clock, Professor E. L.
Lord.
March 27, Lakeland, City Hall, at
7:30 o'clock, Mr. Louis H. Alsmeyer.
March 30, Lake Wales, City Hall,
at 7:30 o'clock, Mr. Albert De-
Vane.
April 2, Winter Haven, Grammar


fore, vote for only one of the three
'district nominees shown on your
ballot.
In voting for the Directors at
Large, vote for not more than four
,of the names shown in the larger
panel. Thus it will be seen that each
grower member votes for five nom-
inees-one as the grower's district
Director and four as the Directors
from the state at large.

School Auditorium, at 2:30 o'clock,
Mr. Louis H. Alsmeyer.
April 2, Auburndale, City-Hall at
7:30 o'clock, Mr. Albert DeVane.
Growers living near any of the
towns mentioned above and who
.were unable to hear the talks given
in their own community, are urged
:to attend one of these meetings.

Try a New One
Judge (to motorist charged with
speeding): "I suppose you have a
'dozen good stories to excuse your
offense."
Motorist: "Yes, Your Honor, stop
me if you've heard this one."
So Say We All Of Us
Life Insurance Agent: "Do you
want a straight life?"
Prospect: "Well, I like to step out
once in a while."


VOTE FOR
ONE ONLY


Vote for four (4) of the


VOTE
FOR

NOT

MORE

THAN

FOUR


March 25. 1931


Sample District Ballot for Clearing House Election


FLORIDA CLEARING \0 HOUSE NEWS


Page 5





Page 6 FLORIDA- CLEARING HOUSE NEWS March 25, 1931

Map Makes Voting Find Your County, Then Your Clearing House District

Easier for Grower

Outside of State

If you are a Clearing House
member, living outside of Florida,
the county map of Florida printed couYIn
on this page will show you how to -cLT7* Co
vote at the election of Directors to Ve
be held April 7. CTY
The accompanying map shows the I co
seven "electoral" districts of the
Clearing House. If you are in'doubt f
as to what district you are in-and ---I
hence are uncertain as to what !LWArT W Tr
Directors you should vote for-the C
accompanying map will enable you
to vote correctly. It will be observ- -
ed that the districts, each of which wC Y cUA
comprise one or more counties, are
outlined with the heavy black line. .,; E Di T "R
If your grove is in Pasco County tLorn COU rT
yo, V ,willniitvathat..itien i3t l i iCA
3, and you will vote for the District ,
3 nominee (in addition to four ofA
the nominees from the state at _. "VOLr S
large). Again, if your grove is in .
Brevard County, which it will be
noted is in District 6, you will vote as ,
for a District 6 nominee as well as coUnTy s AU S I COUNTY
four Directors from the state at \cou Tv
large. D lS l JcM O
Ballots for the use of non-resi- cowY COUTY v co
dent Clearing House members, that couNT
is grove owners living away from
Florida, have this same map printed .. _... -
on the reverse side of their ballot PAo couNmY -ST
in order that they may be certain of P CoumY OCEOLA CUM "TY
their respective district and hence
be able to vote for the proper nom- ILBorouH
inees. unLLA CT DITT ICT5
On the opposite page a ballot T ICT
which is to be used by non-resident N
members is shown. It will be seen iNvrR
there that the non-resident grower cOUTrT
to vote correctly must know what
district his grove is in. After deter- rANA WT Mcourt Cn ) C.OLAn bEE
mining what district his grove is in. I i COUwA
the grower should then mark his couN
ballot accurately. .R
The various districts comprise the D DJDESO cumvY
following named counties: r
District 1-Polk. -'
District 2-Hillsborough, Pinel- TEo-
las. N.a." ''iMu i
District 3 Citrus, Hernando, 7
Lake, Pasco and Sumter. "
District 4 Alachua, Flagler, L- tov an v couvnY C
Levy, Marion, Putnam, Seminole, St. 1
Johns and Volusia. c iER"'.
District 5-Orange and Osceola. j
District 6 Brevard, Broward, j
Dade, Glades, Highlands, Indian I Bow couary
River, Martin, Okeechobee, Palm ........
Beach and St. Lucie.
District 7..--..Charlotte, Collier,
DeSoto, Hardee; Hendry, Lee, Man-
atee, Monroe and Sarasota. T' cOLn-
-fLORIDA-\
Sunshine In the Rear .
."It is the duty of every one to counrTY
make at least one person happy
during the week,'" said a Sunday- TLORIpAF CrrRUS GIOWrPR CLEARING HOUSE fl
school teacher. "Have you done so, WNTLR 1-h/rVN, i A.
Freddy?"
"Yes," said Freddy promptly.
"That's right. What did you do?"
"I went to. see iy aunt, and she
*as happy when I.went home."--
Christian Register.









Sample Ballot for Non-Resident Members


IMPORTANT
Sign the Return Envelope.
Florida Citrus Growers Clearing House Association Annual Election for Directors,
April 7, 1931
Ballot for Non-Resident Growers
Find the district in which your grove is located, using the map on the back of this ballot, and vote for
one director only in that district, and for four directors from the state at large. Place an X before the names
of the men of your choice and mail the ballot in the enclosed envelope so that it will reach the Winter Haven
office not later than 5:00 P. M. Tuesday, April 7th.


DISTRICT 1
H. E. FAIRCHILD, Babson Park
JOHN F. MAY, Winter Haven
A. M. TILDEN, Winter Haven

DISTRICT 2
J. T. SWANN, Tampa
S. A. WHITESELL, Clearwater
S. F. WOOTEN, Tampa

DISTRICT 3
JOE KNIGHT, Elfers
WILLIAM SNODGRASS, Clermont
E. E. TRUSKETT, Mt. Dora

DISTRICT 4
W. F. GLYNN, Crescent City
J. W. PERKINS, DeLand (withdrew)
M. J. TIMMONS, Ocala


DISTRICT 5
L. L. PAYNE, Orlando
PHIL C. PETERS, Winter Garden
R. M. SHEARER, Orlando

DISTRICT 6
EARL HARTT, Avon Park
R. B. LAROCHE, Cocoa
A. R. TRAFFORD, Cocoa

DISTRICT 7
E. C. AURIN, Ft. Ogden
F. G. JANES, Wauchula
F. W. PERRY, Ft. Myers

YOU VOTE FOR FIVE
One in the district in which
your grove is located, and
Four Directors at Large.


DIRECTORS AT LARGE, VOTE FOR FOUR

J. C. CHASE, Winter Park
O. F. GARDNER, Lake Placid
O J. A. GRIFFIN, Tampa (withdrew)
DOUGLAS IGOU, Eustis
0 C. W. LYONS, Tampa (withdrew)
F. G. MOORHEAD, DeLand
JOHN A. SNIVELY, Winter Haven
R. B. WOOLFOLK, Orlando- -


- Cut of $10.50 In

Refrigeration Is

Saved to Growers

A reduction of $10.50 per car in
refrigeration rates which has been
under protest by the carriers for
two years has finally been confirmed
and continued in effect by the In-
terstate Commerce Commission, it
has just been learned from J. Cur-
tis Robinson, vice-president of the
SGrowers and Shippers League of
Florida, which has been fighting the
case.
This action by the Commission
t was a confirmation of their previous


decision made Feb. 12, 1929, rela-
tive to standard refrigeration rates
on citrus fruit from Florida to east-
ern and New England destinations.
The rates for refrigeration have
long been subjects of considerable
controversy, but apparently now are
definitely settled, according to Mr.
Robinson. This last decision of the
Commission not only effects the
rates from Florida, but the prece-
dent established by an investigation
made by the Commission is expect-
ed to form the basis for refrigera-
tion rates from and to all destina-
tions in the United States.
Fight Began in 1919
A review of the fight reveals that
in 1919 the Railroad Commission of
Florida made a complaint against


the refrigeration rates on citrus and
vegetables. In 1921 the I. C. C. held
that the rates then in effect were
unreasonably excessive and ordered
them slightly reduced. A re-hearing
of the case was held in. Nov. 1922,
the Commission modifying its deci-
sion somewhat and deciding that the
carriers were entitled to slightly
more than had been allowed. Flor-
ida, however, netted a reduction of
about $10 per car which was of im-
mense benefit to the state. The rail-
roads still were dissatisfied with the
decision of the :Commission and
fought to restore increased charges.
A hearing held in July of 1924
found the I. C. C. still convinced"
that the rates were just. Had the
railroads succeeded in increasing


the refrigeration charges at that
time, the rates from Florida would
have been increased from $6 to $9
per car.
Investigation Ordered
In August of 1925 the railroads
suggested that the I. C. C. make a
complete investigation of all refrig-
eration rates from points of origin
in the south to destinations in the
north to ascertain the true cost of
the service so that proper rates
might be established. As a result an
investigation was ordered to check
the icing service and ascertain the
costs. Several hearings were held,
the Florida citrus industry being
represented by the Growers and
Shippers League of Florida and the
State Railroad Commission. As a re-
sult of these investigations the Com-
mission decided Feb. 12, 1929, that
the refrigeration rates then in ef-
fect on citrus should be reduced ap-
proximately $10.00 per car to the
eastern and New England points.
Further hearings at the request of
the railroads resulted in the deci-
sion announced a few weeks ago in
the Commission confirriing its 1929
decision-the reduction thus being
held just.

AND THE ORANGE
GETS A BOOST
The United Fruit Buyers' Asso-
ciation which met in New York re-
cently, learned something about or-
anges from a representative of the
advertising agency handling the ac-
count of the California Fruit Grow-
ers' Exchange.
In his zeal to present the merits
of the orange as an article of food,
the spokesman overlooked the va-
ried interests of his hearers, accord-
ing to the Packer, and "there was
considerable amusement when the
lecturer began stepping on the toes
of the various members of the as-
sociation. It finally got so that he
could not walk very far without
stepping on somebody's toes.
"For example, when he said that
Vitamin C in the average glass of
orange juice equalled that in three
dozen apples, he hit an apple en-
thusiast in the solar plexus, and tli
apple man repaired to the buffet de-
partment where he ate a cheese
sandwich.
"The lecturer continued by say-
ing that there are more vitamins in
a glass of orange juice than there
.are in 23 bananas, half a bushel of
spinach or 16 eggs. When he got to
this point, a fuse blew out and the
whole crowd went to the buffet de-
partment. The house went dark."

Father: "Donald, I am only pun-
ishing you because I love you."
Donald: "Well, daddy, I wish I
was big enough to return your love."

Customer: "I don't like these pic-
tures. They don't do me justice.'
Photographer: "Justice? Lady,
what you want is mercy."


Sign a Clearing House Contract Now and Vote in the Election April 7th


Page 7


HOUSE NEWS


March 25. 1931


FLORIDA CLEARING






FLORIDA CLEARING ( HOUSE NEWS


FLORIDA

CLEARING HOUSE

NEWS

CLEARING HOUSE PURPOSES
Co-ordinating members' activities for orderly control of dis-
tribution.
Controlling supplies at key markets.
Disseminating marketing information daily.
Standardizing grade and pack through an impartial inspection
service.
Increasing consumer demand by advertising and publicity.
Securing best freight rates and transportation services.
Developing mutual interests of, and better understanding
among growers and shippers.
Maintaining representation of industry in all matters of com-
mon welfare.
DIRECTORS


E. C. AURIN
J. C. CHASE
0. F. GARDNER
J. A. GRIFFIN
F. G. MOORHEAD
PHIL C. PETERS
JAMES T. SWANN
A. M. TILDEN
A. R. TRAFFORD
E. E. TRUSKETT
R. B. WOOLFOLK
A. M. TILDEN
E. C. AURIN
F. G. MOORHEAD
E. E. TRUSKETT
ARCHIE M. PRATT


Ft. Ogden
Winter Park
Lake Placid
Tampa
DeLand
Winter Garden
Tampa
Winter Haven
SCocoa
Mt. Dora
Orlando


;RS
.President
Vice-President
STreasurer
Secretary
Manager


Something For
Nothing?
Once again some seven thousand grower
members of the Clearing House have some
work to do-the work being a pretty small
task as far as physical effort is concerned, but
a decidedly important task as far as its sig-
nificance is concerned. This task is that of
casting a ballot on or before Tuesday, April
7, for the growers who will serve as Clearing
House Directors next season. Marking a few
X's on a ballot doesn't require much of a
physical effort, but certain it is that that little
effort is of considerable importance to every
grower in the state, even those who are not
members of the Clearing House. Voting for a
Director is equivalent to asking a man, with
whom you possibly are not even personally
acquainted, to give of his time and effort with-
out pay so that you may receive a bigger
check for your fruit from your shipping or-
ganization. That is quite a favor to ask of
any man, and it won't do any of us any harm
to give that point a little thought.
Since we growers are asking these men to
do this work for us without pay, it is only fair
that these men ask something in return, All
that they are asking is that they receive a
moderate amount of co-operation from the
growers. In other words, these men have a
right to expect genuine interest from every
grower member of the Clearing House. That
interest can be shown best at this time by vot-
ing-hence in ordinary fairness to these men
we are asking to work for us, every one of us
should at least take the trouble to mark the
ballot which we will receive and mail it in to
the Clearing House. The men who will be
directors next season are just as human as
any of us. Being human it would be natural


March 25, 1931


for these directors to exert themselves next
season only in proportion to the amount of
interest they feel has been manifested in them
by the growers they will serve. It so happens,
however, that these men will put in as much
effort next year if only half of the Clearing
House membership casts a ballot as they will
if every one of the grower members indicate
an interest by taking part in the April 7 elec-
tion. Since these men are willing to do this,
let us do our best for them-don't depend on
"George" doing the voting. Let each one of us
cast our own individual ballot!

Only Signed Members
Will Vote
By the time this issue of the News reaches
the grower members of the Clearing House,
ballots for the third annual election April 7
will be in the mails going to every grower
member of this organization. Only grower
members who have signed a grower contract
with the Clearing House and whose contract
is in the files of the Clearing House at its of-
fices in Winter Haven are eligible to vote!
This is of the utmost importance, that is, that
you know the Clearing House has your signed
contract in its files.
Officials of the Clearing House feel that
there possibly are some growers in the state
who have signed contracts with the Clearing
House, but whose contracts have not been for-
warded to the Clearing House headquarters
by the shippers handling the grower's fruit. If
you are in doubt as to whether or not your
contract is in the files of the Clearing House,
phone or write or see in person your shipper
immediately and ask him whether or not he
has your Clearing House contract. Every
grower member of the Clearing House whose
signed contract is in the files of the Clearing
House has received at some time a duplicate
contract signed by officials of the Clearing
House. Any grower who hasn't received a
contract from the Clearing House signed by a
Clearing House official should immediately
request that such a contract be sent him so
that he will be eligible to vote April 7. There
probably are not many instances of this but
there is some possibility, and growers whose
contracts are not in the files of the Clearing
House offices WILL NOT BE ENTITLED TO
VOTE APRIL 7.
Ballots and blank grower contracts are be-
ing mailed out to a few growers who ship
through Clearnig House shipper members but
who as yet have not signed directly with the
Clearing House. These growers may vote for
the directors of their choice provided their
ballot is accompanied by a signed Clearing
House contract.
It may not seem important to some growers
that they actually sign a contract with the
Clearing House. Merely being "satisfied" with
the operations of the Clearing House doesn't
help the Clearing House do the things which
every grower in the state feels must be done
before our grove investments become as
profitable as we would like to have them. You
can't consistently stand on the outside, even
if you are boosting, and it is manifestly im-
possible to correct anything that needs cor-


recting except from the inside. This
is why every grower in Florida
should make the small effort neces-
sary to join the Clearing House (a
contract will be mailed to you if
you will simply write in and ask for
it) because only by so doing can the
organization reach the maximum of
effectiveness.
If your shipper has not as yet
joined the Clearing House you and
your neighbor growers who likewise
are not members can force this ship-
per into joining by signing con-
tracts yourselves. Obviously if a
shipper doesn't belong to the Clear-
ing House he will have no fruit to
handle, so he too will become a
member. It is possible that your
shipper (who is not a shipper mem-
ber) will be glad to join the Clear-
ing House if he feels that his grow-
ers want to support this movement.
But don't forget-if your Clear-
ing House contract is not in the of-
fices of the Clearing House you will
have an opportunity to indicate
your choice of the men who will
guide the Clearing House next sea-
son.


Horticultural Group

Holds 44th Meeting

In Miami April 14th

The forty-fourth annual meeting
of the Florida State Horticultural
Society will be held this year in
Miami from April 14 to April 17,
inclusive. The headquarters and
convention meeting place will be in
the Columbus Hotel overlooking
Biscayne Bay.
Plans for the entertainment- of
the members of the Society include
a garden party at the beautiful
estate of Dr. and Mrs. David Fair-
child at four p. m. Wednesday.
During this same period the neigh-
boring estate of Mrs. Arthur Curtis
James will have open house for the
members. On Thursday afternoon
a visit will be made to the Pan-
American flying field. On Friday the
members of the Society will be
taken in a motor cab to the south-
ern part of the county. The first
stop will be at the Matheson Ham-
mock, a new park that has only re-
cently been opened to the public.
The second stop will be at Chapman
Field which is the location of the
Plant Introduction Garden of the
United States Department of Agri-
culture. A short session of the So-
ciety will be held here. At noon
the members will have luncheon at
the country club at Homestead.
After lunch a one hour session of
the Society will be held. Following
this the members will be taken to
points of interest in the county, in-
cluding the Sub-Tropical Experi-
ment Station.
As an alternative for those who
prefer it, a trip to the Royal Palm
Hammock will be arranged.


Page 8


OFFICE


If YOU Were a Director, Wouldn't You Like to See Every Grower Cast a Vote?




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