Title: Florida clearing house news ..
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Permanent Link: http://ufdc.ufl.edu/UF00086639/00055
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: January 10, 1931
Frequency: semimonthly (irregular)
 Subjects
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00055
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text
Library Comp.,
Bureau of Arig. Econ.,
U. S. Dept. of Arig.,
Washington, D. C.


SI I


FLORIDA


A I I


/LLLAKIN


U. S. Postage
Ic. Paid
Winter Haven, Fla.
Permit No. 1


Representing more than 10,000
Growers of Oranges and Grapefruit
Headquarters: WINTER HAVEN, FLORIDA


NEWS


Official Publication of the
FLORIDA CITRUS GROWERS
CLEARING HOUSE ASSOCIATION


$2.00 a Year Published Semi-monthly by the Florida Cit- Entered as second-class matter August 81, Volum II
rus Growers Clearing House Association, JANUARY 10, 1931 1928, at the postoffice at Winter Haven,um
10 Cents a Copy DeWitt Taylor Bldg., Winter Haven, Fla. Florida, under the Act of March 8. 1879. Number 7


SDirectors Invite

Shippers To Help

Stabilize Markets

Clearing House Endeavoring
To Off-set Handicap of
Depression in North

The post-holiday habit of re-
trenchment indulged by the average
citizen and the general business de-
pression in the North are not insur-
mountable obstacles even though
they are tremendous handicaps in
the marketing of Florida's current
crop. Unquestionably there is some
solution to this problem, and the in-
dustry has no choice but to find it.
This is the situation and condi-
tion which will be discussed from
all angles Tuesday, Jan. 20, at an
emergency meeting of the members
of the Board of Directors of the
Florida Citrus Growers Clearing
House Association and the shippers
who are affiliated with it. Decision
to hold the meeting was made at a
session of the Directors Jan. 9, at
which ways and means of breaking
down sales resistance to the pur-
Schase of Florida oranges and grape-
fruit were discussed for several
Hours. The technical phases of mar-
keting fruit are more familiar to
the shippers than to the growers,
and'it is to obtain the practical sug-
gestions that the shippers will be
called in for the conference Jan. 20.
California Feeling It Also
Proof that the cause of the low
market prices now obtaining for
Florida citrus in the northern mar-
kets does not lie wholly with mar-
keting methods is evidenced by the
low prices which are being paid for
California fruit. The Directors in
discussing this phase of the matter
explained that Florida does not
necessarily play second fiddle to
California in the business of mar-
keting oranges and grapefruit, but
it is well known that California's
6 merchandising methods probably
are as effective as it is humanly pos-
sible to make them. These methods
include an impressive advertising
campaign as well as a highly or-
ganized sales system. Yet with this
advantage the Pacific growers are
taking red ink to an even greater
Extent than are the Florida growers.
President Alfred M. Tilden, of


California's Frost Damage

Estimated At 7,000 Cars,

Manager Makes Trip There


Weather reports the last part of
December indicated a severe cold
spell in Southern California. News-
paper reports following intimated
that probably there had been im-
portant frost damage. These reports
were of such a nature as to make it
seem advisable that we immediately
make a careful survey of that ter-
ritory in an effort to ascertain the
damage so as to know how to handle
our crop.
On Saturday, Janary 3, Mr. Pratt,
our manager, went to California.
Until he came to Florida, he had
been engaged in the fruit business
there, both as a grower and a ship-
per, and no one could make a sur-
vey more intelligently than he. This
is the first time in the history of the
Florida industry that such an inves-
tigation has ever been made. Mr.
Pratt is on his way home now and
we have his final and complete re-
port which we submit for your in-
formation :
"Total California crop estimated
35,000 cars navels, 37,000 cars val-
encias, 5,000 miscellaneous oranges.
Shippers estimate from 5% to 25%
navels eliminated by frost, about
5% southern valencias and 70%
central valencias. My conclusion is
15% navels, valencias as above.
"About 3,500 cars navels and
3,500 cars valencias will probably
be eliminated from California's or-


the Clearing House, in commenting
on the meeting to be held with the
shippers, pointed out that the work
the Clearing House has been doing
this season is not fully appreciated.
"The grower is interested primarily
in the returns he gets for his fruit,"
President Tilden said. "Ordinarily
he is only mildly interested in how
his returns have been obtained. In
a big crop year such as this he is
even more interested in the size of
the check he receives and less con-
cerned as to how a profit is obtain-
ed for him. It is rather human to
criticise during conditions such as
confront us this season. For this
reason some growers have thought-


ange output on account of frost
damage. Not all of this amount will
be badly frozen but the water sepa-
rators always take out considerable
good fruit with the bad. This year
the grading for frost will be more
severe than usual because the price
levels are so low that growers and
shippers cannot afford to take a
chance. This estimate does not rep-
resent an agreed upon figure as
some shippers estimate as high as
6,000 navels and 4,000 valencias,
whereas others claim confident not
over 1,500 navels and 3,000 valen-
cias. Practically all agree that the
crop is so large that the reduction
by frost will not materially advance
prices as all groves are picking over
the estimates. Several truck ship-
ments to Los Angeles market have
been seized and reconditioned or
condemned.
"If two segments or more or an
orange show frost crystals or water-
soaked, the orange is officially
recognized as frosted, and if 15%
or more show this evidence the ship-
ment is prohibited. Only the most
severely frozen have as yet develop-
ed any dryness, and it will probably
be six weeks before frozen fruit is
dry enough to separate by gravity
water separator. In the meantime
fruit from groves which are beyond
suspicion and a small proportion
(Continued on Page Seven)


lessly condemned the Clearing
House without giving careful study
to the problems confronting the of-
ficials. Many doubtless have been
misinformed, and some possibly
misunderstand.
Heavy Outside Volume
"If our growers realized that the
Clearing House has been doing
everything conceivable in an effort
to raise the price level for our fruit,
they would more readily understand
that some vital problems are actual-
ly beyond our control. It is pc:a-
larly thought that the volume of
fruit leaving the state is too heavy,
(Continued on Page Four)


New York Chooses

Florida Tangerine

Rather Than Apple

Dealers Handling "Eve's Fav-
orite" Exclusively, Stock
Up With Our Product

Florida's red-cheeked tangerine
almost unsought and unsung, not
only has wriggled its way into the
heart (and stomach) of the very
busy New Yorker, but it has crowd-
ed the old-fashioned apple off the
sidewalks of New York!
Perhaps it is a little too strong to
say that our tangerine has crowded
the apple off the sidewalks of New
York, but the truth of the matter is
that Florida tangerines have proven
so popular as a product for New
York's army of unemployed to han-
dle, that dealers who have been con-
fining their business to apples alone,
have had to supply the well-nickled
New Yorkers with Florida's famous
kid glove orange.
Listens To Florida
When one, Joseph Sicker, for
many years a dealer in fruits and
produce, hit upon the scheme of giv-
ing the unemployed in New York
City an opportunity to earn an hon-
est living by selling apples on the
sidewalks, little did he-redi:ze
far-reaching effects his idea would
have. He had scarcely laid his plans
than the Clearing House, learning
of his scheme, immediately pointed
out to him the advantages of the
sale of tangerines along with the
apples. Mr. Sicker, being a canny
man, hearkened to the Clearing
House suggestion, furnished his
army of unemployed with tange-
rines as well as apples, and the race
began. Thousands of boxes of tan-
gerines have been bought on New
York's sidewalks during the past
month at prices of from two for five
cents to three for five cents. Native
Manhattanites, many of whom prob-
ably never had tasted a tangerine,
were introduced to a fruit the like
of which they had never seen, and
the equal of which they certainly
had never tasted.
The movement spread from New
York (thanks to a few more sug-
gestions thrown out by the Clearing
(Continued on Page Four)


HOUSE


I





FLORIDA CLEARING


Weekly Citrus Summary

(By A. M. Pratt, Manager, Florida Citrus Growers Clearing
House Association)
(Week Ending January 10, 1931)
WEEKLY INDEX ANALYSIS


Week Week
Ending Ending
Jan. 10, '31 Jan. 3, '31
Florida Oranges Shipped-....... 750 1058
Total---.....-.---....----....10721 9971
Florida Grapefruit Shipped.... 624 708
Total.....--....-----------.... 8376 7752
Florida Tangerines Shipped.... 237 306
Total.--.............................-------........ 1953 1716
Florida Mixed Shipped..---.... 537 632
Total.............-----------.. 6408 5871
California Oranges Shipped.... 556 734


Week
Ending
Jan. 10, 30
965
8135
522
6378
67
682
502
3972
635


Week
Ending
Jan. 10, 29
1133
11689
588
6902
81
936
399
3541
1657


Florida Oranges Auctioned.... 579 345 549 573
Average-.......----.....................-..... ----$2.70 $3.20 $4.44 $3.28
Florida Grapefruit Auctioned 378 260 262 271
Average--....-.......... ..---- $2.55 $2.75 $4.40 $3.16
Florida Tangerines Auctioned 264 93 130 204
Average-...;............--------- $3.00 $4.05 $4.36 $3.49
California Oranges Auctioned 297 238 247 266
Average---.......... ...------ $3.00 $3.20 $4.90 $4.90


FIRST FIVE DAYS' SHIPMENTS
Oranges No. 1
Week Ending Shipped Sold Avg. Shit
Jan. 3.................... 215 47 $2.02 2<
21%
Jan. 10.................. 157 52 $1.82 1I
33%


Difference.......... -58


+5 -.20


Grapefruit No. 1
Week Ending Shipped Sold .Avg.
Jan. 3.------......... .... 185 42 $1.87
23%
Jan. 10---................. 161 55 $1.79
34%


AND SALES
Oranges No. 2
ped Sold Avg.
7 52 $1.70
21%
6 48 $1.50
24%


-51 -4 -.20


Grapefruit
Shipped Sold
198 50
25%
169 68
40%


No. 2
Avg.
$1.58
$1.51


Difference.......... -24 +13 -.08 -29 +18 -.07

PREVIOUS COMPARATIVE SHIPMENTS
Florida Oranges
Week Last 1928- 1927- 1926- 1925- 1924- 1923-
Ending Year 29 28 27 26 25 24
Jan. 3..-....-...... 1026 1312 1029 1222 724 1597 1323
Jan. 10............ 965 1133 1054 998 731 1231 946
Jan. 17............ 776 1134 378 688 771 1197 651
California Oranges
Week Last 1928- 1927- 1926- 1925- 1924- 1923-
Ending Year 29 28 27 26 25 24
Jan. 3.............. 722 1261 501 1012 418 523 517
Jan. 10............ 635 1657 990 883 598 743 877
Tan. 17............ 314 1080 710 1089 836 933 887
Florida Grapefruit
Week Last 1928- 1927- 1926- 1925- 1924- 1923-
Ending Year 29 28 27 26 25 24
Jan. 3.............. 400 693 602 572 565 778 783
Jan. 10............ 522 588 446 431 665 575 517
Jan. 17............ 462 655 249 592 589 580 428
Florida Mixed
Week Last 1928- 1927- 1926- 1925- 1924- 1923-
Ending Year 29 28 27 26 25 24
Jan. 3........--.. 358 358 272 227 178 267 No Rcrd.
Jan. 10............ 502 399 297 194 203 271 No Rcrd.
Jan. 17............ 414 357 152 145 190 215 No Rcrd.


Prices Again Lower
This week's prices on all varieties
and grades show a decline under last
week; oranges in both grades hav-
ing fallen 20c a box.while grape-
fruit has dropped less than 10c.
The grapefruit price had not, how-
ever, reached the level which or-
anges were bringing. The Operat-
ing Committee in discussing market
conditions were forced to recognize
that the low prices are largely due


to general depression throughout
the country, all types of produce
and merchandise experiencing simi-
lar conditions at this time. It was
also pointed out that January is al-
ways a draggy buying period. Many
years' experience has shown that
after the general public has done its
unusually large amount of buying
for the holidays there is a notice-
able retrenchment, and this year,
with the buying power already low,


Citrus Authorities To Act

As Orange Festival Judges;

List Of Prizes For Fruit


this retrenchment is even more no-
ticeable.
Supplies Curtailed
Supplies unquestionably have been
curtailed through the efforts of
Clearing House shippers. This week's
record again shows that, instead of
Clearing House shippers shipping
their proportion of 80% of the Flor-
ida crop, our shippers have moved
through Thursday night only 66%
of the grapefruit, 61% of the or-
anges and 50% of the mixed. It
must be recognized that the Clear-
ing House is doing a good job in
holding down its shipments and,
even though outside shipments are
increased, our efforts have been re-
sponsible for preventing a great
deal of red ink for the growers of
Florida.
Quickened Demand Is the Necessity
With the recognition that the
supply is being curtailed, there
comes the realization that there is
far from a normal demand and the
Operating Committee discussed con-
structive methods of increasing de-
mand. The Committee recommend-
ed special advertising immediately
in an effort to create greater de-
mand for Florida citrus. These
recommendation will have immedi-
ate attention and it is hoped that
the suggestions given will result in
some relief to the market.
Truck Shipments
Information received indicates
that there is a very heavy movement
of bulk fruit by truck leaving the
State of Florida daily. This move-
ment, which is not considered in the
daily reports of shipments from the
state, undoubtedly has some effect
on the markets. Reports have been
received from a few of the larger
markets urging that these bulk ship-
ments be discontinued as the low
prices at which the bulk fruit is sold
are interfering materially with ef-
forts to hold a good market value
on the packed fruit.
Shipments For Next Week
The Operaitng Committee al-
lotted the same shipments for next
week as were allotted this week, 880
oranges and 400 grapefruit. Al-
though the present market would
not seem to justify this number of
cars being shipped next week, Cali-
fornia shipments have been light
and will continue light due to rain
and next week's shipments will not
meet the usual California competi-
tion.
Authentic information from Cali-
fornia reports heavy decay in Cali-
fornia oranges in most markets re-
cently. This, together with an
over-critical attitude on the part of
the trade, which fears decay and
possible frost damage, is considered
to be the answer to the low prices
which have prevailed.


Three of Florida's outstanding cit-
rus authorities, Professor H. Harold
Hume, Bayard F. Floyd and Charles
D. Kime, will serve as judges for
the citrus exhibits at the third an-
nual Florida Orange Festival to be
held in Winter Haven, Jan. 27-31,
it was recently announced by J. B.
Guthrie, manager of the Festival.
Professor Hume, who will serve
as chairman of the judging commit-
tee, has been for years one of the
leading citrus experts of Florida.
He is well known as the author
of the book, "Citrus Culture for
Profit," recognized and used as the
standard textbook on citrus culture.
Mr. Floyd is secretary of the Flor-
ida State Horticultural Society and
for years has been active in agricul-
tural circles. Mr. Kime, formerly
county agent of Orange County, and
horticultural editor of the Citrus
Industry, has long been a student
of citrus culture. Judging of the
exhibits will be started Wednesday
morning, the second day of the Fes-
tival, and the awards will be an-
nounced Thursday morning. Prizes
for the citrus display will be award-
ed in the three following classes:
Class A-Packing houses having
average annual shipments for past
three seasons exceeding 200,000
boxes. Class B-Packing houses
having average annual shipments
for past three seasons exceeding
100,000 but less than 200,000 boxes.
Class C-Packing houses having av-
erage annual shipments for past
three seasons of less than 100,000
boxes.
Cash prizes of $150 first, $75 sec-
ond and $50 third will be awarded
the winners in each of the three
classes. Houses in all three classes
will be judged by the same point
scoring system. This will be based
on 1,000 points, as follows: 500
points for quality and condition of
products shown; 300 for beauty of
display; 150 for educational value
and 50 for variety of products.
First prize winners in the three
classes will be rejudged for the
grand prize cup. The cup will be
donated by Commissioner of Agri-
culture Nathan Mayo and is to be
held for one year by the winner.

Grocer Wilkins' little son Willie
has Spring fever,-and here's how it
makes him feel:
I wish I wuz a cluckin' hen,
That's th' life, you bet;
For all she does from 10 to 10
Is set and set and set.

Poor Advice
"Dad, gimme a penny."
"Son, don't you think you're get-
ting pretty big to be asking for pen-
nies continually?"
"Well, I guess you're. right, did;
gimme a dollar!"


1 HOUSE NEWS


Page 2


4
9


January 10, 1931





January 10, 1931 FLORIDA CLEARING


Turn For Better Expected

In Citrus Fruit Markets

When 1931 Season Opens


General depression in business re-
flected by unwillingness to spend
* more money than is imperative, ap-
pears to be the principal obstacle
that has confronted the Florida cit-
rus deal to date. On the other hand,
there appears to be a general feel-
ing in the north that conditions will
improve somewhat at the turn of
the year.
The above sums up information
received recently by Mr. J. C. Chase,
member of the Clearing House
Board of Directors, from large, deal-
ers in New York and Boston. The
letters were in reply to requests
from Mr. Chase as to first hand
opinions on the situation in the
northern markets. Excerpts from
the letters from New York and Bos-
ton are reprinted in the News as
follows:
New York Letter
"Prices are very low and as far
as we can see these low prices are
Caused by extremely hard times, the
number of men out of employment
and the large crops of fruit of all
varieties this season. Fruit is not
only suffering, but other commodi-
ties. We note an advertisement of
the Great A. & P. Tea Company in
the daily papers of this week in
Which they feature tub butter at
35c per pound, the lowest price in
December for twenty years.
"We have made a number of in-
quiries among our buyers and do
not find in any instance that they
are holding the fruit for a high mar-
ket, but are continuing to sell at a
very low margin of profit, for ex-
ample W. C. Deyo & Co., jobbers in
the Gansevoort Market paid $2.45
for 216 size. They are selling these
for $3.00 per box on credit, and
when you sell on credit now-a-days,
you cross your fingers and hope the
bill will be paid.
"Otto Cohen, a large retailer on
St. Nicholas Ave. and 181st St., paid
$2.65 for 324 size oranges. He is
selling these at 12c a dozen, show-
ing a profit of 59c per box, which is
exceedingly low for a retailer, as
undoubtedly after various purchas-
ers have picked out several dozens
of oranges, and there are only 30 to
50 oranges left in the box, these re-
maining oranges, on account of be-
ing scarred or bruised, and in all
probability showing decay, will have
to be sold at cost.
"We have had our boys making
inquiries among the chain stores in
the various boroughs in which they
live and the consensus of opinion is
that chain stores are moving the
fruit at reasonable prices.
"In one of our letters we stated
that our buyers are only buying for
their immediate wants. They are
forced to do this as they do not dare
take any risk of stock accumulating.
They are all fairly informed of the


movement of fruit, the total number
of cars shipped each day, etc., and
knowing what is enroute can figure
pretty closely what the offering is
going to be from day to day."

Boston Letter
"Doubtless you are getting all
sorts of reports giving reasons for
the low .prices and perhaps all of
them to some extent have a bearing
on the matter, but the difficulty is
to decide just what obstacle is caus-
ing the most harm.
"We have had large crops before
in recent years, and periods of poor
eating equality,, and periods when
reports of the decay were daily oc-
curences, but we have to go back to
1921 to recall a time when business
went so utterly and suddenly flat
as it has this month. The writer re-
members distinctly that year we
were doing a fine business on all
commodities right up to the first of
November, and then overnight, and
with no warning-we could sell
nothing at all. The wholesalers could
not move a package of box apples,
navels or any other commodity ex-
cept an actual necessity, and for a
month we might just as well have
closed up. In 1921 the business de-
pression seemed to reach us in full
force on one day, and we are in-
clined to think that the major cause
of the disturbance in the fruit and
vegetables business at the present
time is due to the adverse economic
conditions now prevailing. No one
wants to spend money, and until
confidence is restored there is little
that we in the fruit and vegetable
business can do to correct funda-
mental conditions which effect every
industry.
"To review the deal briefly, it
opened fine. On the first hundred
cars we had no complaints at all.
The wholesalers were well pleased
and made a little money, and most
important, also came back for more.
After these cars got out to the re-
tailers and consumers stem-end rot
appeared which brought quick re-
quests for discounts and put the
wholesalers on the guard. Then we
came into a period of complaints
and losses and while we think that
the few adjustments we had to make
were well protected and entirely
justified, the serious point was that
dealer after dealer found himself
confronted with steadily mounting
losses as he put the cars out. The
oranges simply would not stand up
and each car was inspected and ac-
cepted with suspicion. In addition
So that, the shipments increased rap-
idly. The consumers who were so
quick to buy the early arrivals seem-
ed to turn away from Floridas en-
tirely and caused the prices in the
auction markets to drop lower and


.I HOUSE NEWS

lower so that all inducement for
f. o. b. buying was taken away.
"We do think this: that Flor-
ida oranges were never pushed
by the dealers more aggressively and
at lower prices than they are at the
present time. We know of numer-
ous retailers and chain stores as well
that are specializing and advertising
Florida oranges at extremely low
prices, and this constant pounding
on the low price is going to have
good effect. The people will buy
them and with the better eating
quality get to like them and forget
their early dissatisfaction, but at
the present time the supplies-not
only of what is arriving, but of what
is being carried over by dealers
everywhere-is a bit too heavy to
stimulate any additional buying. It
is our belief that after the first of
the year when the shipments will
have been lighter that there is go-
ing to be an improvement in prices
on both oranges and grapefruit, and
if we can once get the prices up with
the good eating quality and the bet-
ter keepability it should be far
easier to maintain these high prices
than it has been in the past six
weeks. If the wholesalers could
make a profit on one or two cars it
would put them in the mood to buy
more and to speculate a little.
"We are not going to become too
discouraged over the outlook until
we see what the New Year brings.
If measures can be used to get the
price once up, we think they can be
maintained on a decent level be-
cause business conditions in general
must get better before many weeks
pass."


Florida Owes Debt

To Man Who Helped

In Tangerine Sale

Florida's citrus industry has an
opportunity at present to pay her
debt to the man who helped largely
in making a success of the sale of
tangerines by the unemployed in
New York. This man, Joseph Sicker,
entered into the tangerine phase of
the deal at something of a financial
loss. Joe doesn't pose as a philan-
thropist or anything like it, but un-
questionably he was a big factor in
popularizing the Florida tangerine
and in increasing its sale by the un-
employed.
Now, so Joe says, the apple men
have "double-crossed" him and have
thrown him "out of an income which
would have amounted to consider-
ably more than I secured from tan-
gerines." Joe recently wrote the
Clearing House explaining that some
of his regular trade has been taken
away from him because of the tan-
gerine episode, and expressed the
hope that some of the Clearing
House shippers can see their way
clear to place some of their fruit
with him to be sold at auction. Joe
says that his concern is in a posi-
tion to sell carlot citrus to as good
an advantage as others, and in re-


Page 8


Committee of Fifty

Will Meet Jan. 30

As Growers' Hosts

The Committee of Fifty will hold
its January meeting during the Flor-
ida Orange Festival at Winter Ha-
ven the last of this month. The Com-
mittee of Fifty members will meet
Friday, Jan. 30, the day being sche-
duled as Growers' Day.
While no definite program has as
yet been made for the meeting, it is
probable that the work of the Clear-
ing House will be discussed and
members of the Committee of Fifty
will hold themselves in readiness to
answer questions by growers attend-
ing the meeting, in line with the
Committee's activities during *the
past year. Aside from the discus-
sion of the Clearing House during
the meeting, the Committee of Fifty
intends to work out a plan to dis-
seminate information generally
throughout the Festival as to the
work of the Clearing House. Head-
quarters probably will be establish-
ed in a booth where the story of the
Clearing House may be told graphi-
cally.
The meeting of Jan. 30 will be
the third meeting the Committee
has held at the Orange Festival al-
though actually the meeting will
mark the fourth annual meeting
having significance for the Clearing
House, for it was in January of 1928
that the Clearing House was born.
Many of the members of the Com-
mittee of Fifty attended the first
mass meeting of growers held in
Winter Haven at that time. At that
meeting the Committee was formed
and a few months later organization
work of the Clearing House was
completed, and the Associaiton be-
gan to function the following sea-
son.

turn for what Joe has done, it would
not be amiss for our Clearing House
shippers to send him a few cars. His
address will be furnished upon ap-
plication.


Apple Went to Work
The sale of tangerines and ap-
ples on the sidewalks of New
York by the unemployed, is not
without its humorous angle. The
following is a story "going the
rounds" in Manhattan:
"Owing to the lack of employ-
ment you may have learned of
the numerous apple merchants
who are selling apples from stands
on the streets in order to relieve
their financial distress.
"It is said that a girl complain-
ed to a friend that she had a very
severe pain in her stomach and
could only account for it by say-
ing that she yesterday purchased
one of those unemployment ap-
ples which she thought had now
gone to work."


Page 3





FLORIDA CLEARING W HOUSEOUS NEWSS


NEW YORK CHOOSES
FLORIDA TANGERINES
RATHER THAN APPLES
(Continued from Page One)
House) to other parts to the coun-
try, and today Florida's tangerines
are doing what many feared would
be impossible in the face of the de-
pression in the North, namely, to
more than pay the grower some-
thing for his labors. The tangerine
is essentially a luxury food, but this
season there were more tangerines
available in Florida than there were
luxury-indulging consumers. The
prospect was not a bright one.
Thanks, however, to Mr. Sicker's
love for apples and the ability of
the Clearing House to take ad-
vantage of an opportunity, which
really was shouting aloud to any
and all comers, the tangerine has
crept silently out of the luxury
class, has made itself known to a
lot of individuals who otherwise
wouldn'thave: been interested, and
has solved what appeared to be an
unsolvable problem.
Tangerine In Demand
Proof of the rivalry that our tan-
gerine is providing the apple was
obtained by the Clearing House just
a few days ago. Our representative
in New York City, who has been
following the sales of the tange-
rines, advised the Clearing House
last week that certain dealers who
jumped into the game as competi-
tors to Mr. Sicker, and who had en-
deavored to derive an income from
apples exclusively, discovered to
their dismay that they were losing
business by not handling tangerines.
Naturally, they remedied the situa-
tion and tangerines in renewed
quantities were pushed out onto
New York's sidewalks, and the hur-
rying passersby in still larger quan-
tities, dug down in their jeans for
the nickle that gave many of them
what will be their winter's trip to
Florida.
Opinions of fruit men in the
North are unanimous that the tan-
gerine has in the past month re-
ceived more publicity by virtue of
its sale by the unemployed than it
ever has had before. To quote one
dealer, who handles'a huge volume
of fruit, "The advent of the tange-
rine unquestionably prevented the
tangerine market from sagging
probably into red ink-unless, of
course, some other stimulus had
been given it and this is quite un-
likely." The same dealer reports
further: "I understand that the un-
employed who are selling apples are
now demanding tangerines, and are
securing supplies in the market. Un-
doubtedly this demand is stimulat-
ing the auction sales, but what is
perhaps more important, is the fact
that the tangerines are getting more
publicity than they ever have had
before, and the effect of this pub-
licity will of course be cumulative
and should be lasting."

And speaking of this year's crop
of brides, we wonder how many of
them can bake her cake and eat it
too.


Here's Your Tangerines, Boys! Get Going Now


Streel Nenders ____
Hail Tangecrine
As Apple FadeZ4



On* Ia L en N 0 I
onBehl~f of Neq- Lailn .4.


Mo., 10n a.IlmD Trjl
" B u, u."
0-a %I RO 0.


Above are scenes in the Florida Tangerine Head-
quarters established in New York by Joe Sicker
where Manhattan's big army of unemployed obtain-
ed their "two-for-a-nickel" supplies. UPPER LEFT
picture shows a line of unemployed buying their
Florida tangerines by the box. LOWER LEFT pic-
ture shows one of them loading his supplies on the
luggage carrier of a taxi which will take him and his
fruit to some strategic corner where the passers-by


DIRECTORS INVITE
SHIPPERS TO HELP
STABILIZE MARKETS
(Continued from Page One)
and that the Clearing House is not
doing all it could to control this
volume. It so happens that the re-
sponsibility for this heavy volume
-during the'past six weeks rests with
the growers and shippers outside the
Clearing House.
"It is a matter of record that
in the movement of both oranges
and grapefruit since the middle
of November the Clearing House
has at no time shipped its pro-
rata of 80% of the volume leav-
ing the state each week. On the
contrary, the Clearing House per-
centage of fruit has varied from
74% (the highest percentage the
Clearing House has moved in any
one week since Nov. 15) to as low
as 35%. The percentage of the
Clearing House shipments in the
orange movement from Nov. 15
through Jan. 3 is only 61%. On
grapefruit the percentage is even
less, the Clearing House having
moved only 57% while the out-
side growers and shippers have
moved 43% instead of their nor-
mal proportion of only 20%."


will give him a good day's income. RIGHT picture
showsJoe Sicker being interviewed by a New York
newspaper woman reporter. Joe got reams and reams
of free publicity and Florida's tangerines didn't suf-
fer either. The INSERT shows a representative
newspaper story, indicating that the newspapers of
New York City appreciated the fact that they had
some real human interest material at their disposal.


Growers and shippers of the
Clearing House are still hoping to
see the outside shippers organize so
as to be able to co-operate with the
Clearing House and provide a more
complete and effective control of
the volume of shipments. The out-
side shippers were approached on
this matter by the Clearing House
more than a month ago, but as yet
negotiations among the outsiders
haven't been completed, it was
learned here today. Representa-
tives of the outsiders indicated to
the Clearing House some two weeks
ago that they felt certain they
would be able to form some sort of
a co-operative organization. To
date, however, the Clearing House
has not been given definite word as
to when the hoped for co-operation
will be put into existence. In the
meantime the efforts of the Clear-
ing House to hold back excessive
shipments are rendered almost fu-
tile, in that until the outsiders are
organized under the state co-opera-
tive act, they are not permitted by
law to enter into any trade agree-
ments with a co-operative such as
the Clearing House.

Read the News for information
about the citrus industry.


$30,000,000 Spent

By Agriculture In

Study of Industry

The Federal Government and
State agricultural experiment sta-
tions spend close to $30,000,000 a
year to learn how to control produc-
tion, reduce loss and increase the
profits of the $60,000,000,000 agri-
cultural industry. This is only three-
tenths of 1 percent of the annual
turnover of $10,000,000,000, a
somewhat smaller proportion than
the $200,000,000 which other indus-
tries invest in research.
This investment in research, ac-
cording to Dr. A. F. Woods, director
of scientific work of the United
States Department of Agriculture,
has made American agriculture,
with all its shortcomings, the best
in the world. Not only has it placed
the business of agriculture on a
sounder basis than it otherwise
would be, but it has also brought
about a conservation of the Nation's
wealth of forest and animal life.
Other industries have found their
research expenditures a good invest-
ment in progress, Dr. Woods says.


FJanuary 10, 1931


Page 4


--I


Pa e 4





FLORIDA CLEARING HOUSE NEWS


Suggests Minimum Price
Seffner, Fla.
As the Committee of Fifty are
calling a meeting in regard to the
green fruit law, which I regard as
very essential, why not advocate an
f. o. b. price, say $2.50 for No. Is
and $2.25 per box for No. 2s as a
minimum.
W. J. Alexander had a letter in
:the Tampa Tribune to that effect,
but I haven't seen any answers.
'Now as we have a large crop of
fruit, I don't see any reduction in
prices of picking, hauling, packing
house -charges,-- fruit packers in
house, rail transportation, auction
commissions, wholesalers and retail-
ers. Eight profits to our loss-the
producer gets nothing. What would
all the eight profits do if we all quit
business, which we certainly will if
nothing is done? Now, growers,
get together. Let's hear from you.
*Don't let any shipper pick your fruit
if not guaranteed the price.
(Signed) N. D. ABBOTT.
Seffner, Fla. Route 1, Box 248.

Look At California Now!
Punch Bowl Grove,
Lakeland Highlands, Fla.,
December 1, 1930.
SClearing House News,
Winter Haven, Florida.
Dear Sirs:
In your issue of November 25 is
the editorial "Let's Don't Forget
the Past Now that suggestion
that we growers continue to pick
up and bury the drops and so insure
safety is fine-with just a trifling
amendment. Suppose the shipper
plays the part of "George" for once
by collecting, hauling off and bury-
ing the fruit remnants left after
picking a block. He has his trucks
and men right there handy at the
time and thus is presented that gol-
den opportunity he has so longed
for to prove his altruistic regard for
the man who grows the fruit the
*shipper packs.
And why not? For the pest that
may paralyze production will just as
surely paralyze the packing indus-
,try, for when the first fails the sec-
ond must follow. So why pile more
Son the already breaking back of the
producer? And more. No matter
-what the market may be, three dol-
lars or thirty cents, the shipper will
draw down his share intact, the
carrier ditto; and the producer what
,is over-if any. To the last alone
is.the risk.
As to the present prices. Mr.
Pratt, always keenly clear and logi-
^cal, this time is not, when he at-
tributes our Florida fruit fiasco al-
most wholly to business depression.
The last thing an economy cut hits
,is the stomach, and the country


would now be eating and paying for
Florida fruit as they do for Califor-
nia's, had it not been shouted far
and wide for the past year and half
that Florida fruit was unsafe un-
less "cooked." That stigma is now
of the past and this season's citrus
is unbeatable. We Floridans know
all this-but the great consuming
public does not. That is the wall
that dams the flow of Florida fruit
-and evokes a chorus of damns
from us growers. A generous ad-
vertising campaign at the proper
time would have overborne it, but
stubborn self-seeking 'squelched the
plan; and for this season, at least,
the golden hour has gone for good.
Mr. Clark has every right to re-
mark, "I told you so."
Very sincerely yours,
(Signed) W. L. HOPKINS.

Check Up On Trucks
H. M. PAPWORTH,
116 and 318 Park Avenue,
Sanford, Florida.
January 5th, 1931.
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
Gentlemen:
Many of the letters from growers
published in your issue of Dec. 25
are very interesting, but on the sub-
ject of green fruit laws I hope we
can leave the matter in the hands
of the Committee of Fifty; the Flor-
ida Citrus Exchange and the Florida
Clearing House Association, to see
that a LAW is enacted next April
in Tallahassee, prohibiting the ship-
ment of any citrus fruit from the
State of Florida UNTIL NOVEM-
BER 1 OF ANY YEAR, regardless
of TESTS. That's the only way you
can hold down those BIRDS in Polk
and Hillsborough counties. Then
we may get a little money for our
fruit, but there's not much chance
at that, considering what it now
costs to put our fruit on the mar-
ket.
My purpose in writing is to draw
the attention of the Clearing House
manager to a very important mat-
ter. We have a large tangerine
grove in Orange City and while the
pickers were at work in the grove,
they left a number of field boxes in
the grove over night. A Georgia
truck with two men saw a chance;
they not only stole a load of fruit,
but the field boxes also. I have
since learned that this is quite com-
mon. Can't our Clearing House As-
sociation issue instructions to all
packing houses to give these Geor-
gia trucks an official receipt proper-
ly dated and then have the police
department of the towns the truck
passes through inspect same? We
may require a law passed to assist
us, but it would certainly pay us.


SNew Director


0. F. GARDNER
0. F. Gardner, of Lake Placid, is
the newly elected member of the
Board of Directors of the Florida
Citrus Growers Clearing House As-
sociation to fill the place vacated by
the resignation of Lawrence Gentile.
Mr. Gardner, with A. F. Pickard, of
Lakeland, and H. C. Brown, of Cler-
mont, was nominated by the Com-
mittee of Fifty at their December
meeting, in Crescent City, to fill the
vacancy, and was elected to the
board at a meeting of that body

All of which is respectfully sub-
mitted.
Another of yours truly for RIPE
FRUIT.
(Signed) H. M. PAPWORTH.


The Grower's Voice
Under this heading will be published communications from grower members
of the Clearing House Association, who desire to voice opinions upon matters of
general interest to Florida citrus growers. The Association cannot, of course,
assume responsibility for the opinions expressed in these letters, but believes
growers should have the opportunity of expressing themselves if they are willing
to assume the responsibility. Communications should be as brief as possible-
preferably not more than 250 words in length-and MUST be signed with the
writer's name and address (although not necessarily for publication).


held Jan. 9. Prior to moving to
Lake Placid, where he has been
manager, since 1927, of the Lake
Placid Land Company, with its
1,000 acres of bearing groves, Mr.
Gardner was prominent in farm and
stock associations in Colorado, and
was for six years in the apple-grow-
ing section of the Wenatchee Val-
ley in the State of Washington. In
commenting on Mr. Gardner's elec-
tion Grosvenor Dawe writes: "In his
entire business life he has been as-
sociated in some form or another
with industrial or productional or-
ganization work., An outstanding
characteristic of Mr. Gardner's mind
is that he thinks through a problem
subjectively, and back of each of his
deliberate utterances is a reasoned
line of thought." His recent work
as president of the Associated Boards
of Trade of the Scenic Highlands is
known widely in Florida and else-
where.

YOU BET, IT'S GONE!
N. H. Sloane, of San Francisco,
general manager of the California
State Chamber of Commerce, told
the Central Valley Regional Coun-
cil of that body, in session here re-
cently, that the Mediterranean fruit
fly has been entirely eradicated in
Florida and is nowhere in evidence
in the United States.
Manager Sloane stated that the
Federal government had 650 in-
spectors make a two-months' search
through Florida and that their re-
port just made, was to the effect
that not one trace of the dreaded
fruit fly could be found.-Redlands
Facts, Redlands, California.

George (attacking piece of chick-
en): "This must be an incubator
chicken."
Sam: "Why?"
George: "A chicken with a mother
couldn't be so tough."


Grove Protective Service

POSTED NO TRESPASSING
THIS GROVE
IS OWNED BY A MEMBER OF THE
FLORIDA CITRUS GROWERS CLEARING HOUSE ASSOCIATION,
WINTER HAVEN, FLA.
$100 REWARD WILL BE PAID ANYONE FURNISHING
INFORMATION LEADING TO THE CONVICTION OF ANY-
ONE GUILTY OF STEALING FRUIT FROM THIS GROVE
NAME OF OW NER.........................................................................
- - - - - - - - - - - - -
(Cut Along This Line)
TRESPASSING SIGNS
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
Please send me five of the "No Trespassing" signs shown above,
for which I enclose herewith $1 in (currency) (check) (Money
(Order). It is understood that this money will be refunded to me
if the plan for inaugurating a Grove Protective Service appears im-
practicable at this time.

Nam e....................................................... ...........................................

Street............ ........... ...... ........ ..........................................

Town................................................. ............................................


Jaur 1013


PaoA


January 10. 1931


Paug 5






FLORIDA CLEARING HOUSEU~ NEWS


Survey of Clearing House
By

U. S. Chamber of Commerce

The following is the fifth article reprinted as an excerpt from the published
report of the survey of the Clearing House made by the United States Chamber
of Commerce. The report is "neither an endorsement nor a criticism of the
clearing house principle or this organization," the Chamber explains, but the
report unquestionably will be of interest to Florida citrus growers.


IV.
Clearing House Operation
(Continued)
In addition to aiding member
shippers in their individual market-
ing operations, the information col-
lected by the Clearing House assists
in the performing of one of its most
vital functions, the allotment of
shipments to prevent glutting of
markets and demoralization of
prices.. .The _Operating Committee,
which meets every Friday night dur-
ing the period of heavy marketing
to fix the total number of cars of
citrus fruit that member shippers
may ship during the following week,
has before it all of the information
the Clearing House can assemble
concerning the facts likely to affect
the market during the week in ques-
tion.
.Prorating of shipments is begun
as early in the marketing season as
total shipments show signs of crowd-
ing the market. In setting the total
allotment for the week, the Operat-
ing Committee must consider imme-
diate market conditions, the size of
the crop and the time left to move
it, and the possibility of increased
losses to growers, since a reduction
in shipments and picking increases
the liability to damage from frost
and dropping fruit.
After the total number of cars to
be shipped by members has been de-
termined by the Operating Commit-
tee, the General Manager prorates
this total among the member ship-
pers. At such a time, the manager
has before him the number of cars
each shipper has shipped during the
pastweek and the number of cars
He as req ested "ais is- allotmenTf
for the coming week. A shipper's
allotment is based principally on the
number of cars he has requested,
the proportion of the total crop he
has shipped in the past, and imme-
diate past performance records as
to whether he has been accurately
registering his actual needs or ask-
ing more than his proportion, and
whether his shipments consistently
have been approaching his maxi-
mum allotment. In the determina-
tion of allotments, however, due
consideration is given to bona-fide
iAdications of an increase in a ship-
per's total shipments for the year,
k4 that the normal steady growth of
no shipper's business will be inter-
fered with.
No attempt has been made to al-
lcate private sale shipments of
Clearing House members to the va-
rious markets. These shipments tend
t6 distribute themselves evenly, for
the wires offering cars for sale


naturally seek those markets where
the fruit is most needed.
Prorating At Auction
Shipments to auction markets
present a more serious problem. It
is in such markets that the most
serious gluts occur. While a private
sale usually is made during the time
the car is en route to a diversion
point, from which it can be diverted
'to any one of a number of markets,
a car consigned to auction reaches
the auction city unsold, In the event
that the number of cars reaching
that auction market on the same day
is far in excess of the market de-
mand, probably none of them can be
reconsigned to another market with-
out considerable expense and risk of
deterioration.
The situation is rendered more
serious by the fact that the auction
markets, which are in constant dan-
ger of being oversupplied and in
which sale are made to the highest
bidder almost solely on the basis of
the number of cars offered for sale
or likely to be offered during the
next two or three days, are im-
portant price barometers and have
a marked effect upon the attitude
of buyers at private sales.
Stabilization of auction prices is
sought in two ways. First, the week-
ly allotment of Clearing House
member shipments reduces the total
carlot movement of citrus fruit and
relieves the pressure on all auction
markets when there is a natural
tendency to crowd them. Second,
although cars rolling to auction mar-
kets are not allocated to the several
auction cities, cars actually going
to the larger auctions are controlled
by prorating committees of auction
'receivers.
Such committees, known as Flor-
ida Citrus Committees, have been
organized in New York, Boston,
Pittsburgh and Chicago through the
efforts of the Clearing House. Ship-
pers' agents in these markets have
been instructed to work under the
Clearing House plan of equalizing
supplies in the auction markets from
day to day, in order to stabilize
prices.
The Florida Citrus Committee in
each of these four markets is fur-
nished daily by the Clearing House
with the total number of cars by
varieties and shippers, rolling to the
various auctions. "Each receiver
also is advised direct by his shipper
the car number, date shipped and
date of diversion. The Florida Cit-
rus Committee also receives daily
government reports of passing to
that market. They know how many
cars are on track and how many are
due. Their problem, therefore, is


that of determining between them-
selves the total number of cars that
should be offered from day to day to
equalize the offerings in accordance
with the habits of the market in
buying on the five auction days of
the week. The Florida Citrus Com-
mittee is asked to advise the Clear-
ing House daily of the number of
cars to be offered the next day and
the number of cars left remaining
on track after making such offer-
ings." (Pratt, A. M. "Clearing
House Developments." Address at
the Eleventh Annual Meeting of the
National Association of Marketing
Officials, Chicago, Illinois, Decem-
ber, 1929).
Price Control
The Clearing House is not a price-
fixing organization. Although it rec-
ommends at the beginning of each
week the f. o. b. prices which mem-
ber shippers should ask, it has made
no attempt to enforce such prices.
Prices of member shipments which
are sold at auction of course are de-
termined by competitive bidding,
and cannot be fixed by any organi-
zation.
An intelligent price control is
sought by the Clearing House, but
through an orderly distribution of
the citrus crop rather than by direct
effort to fix prices. A more effective
distribution is accomplished, first,
through the weekly prorating of
member shipments and prorating of
auction offerings and, second,
through the comprehensive informa-
tion service concerning crop move-
ments and prices furnished to the
shippers. This service enables ship-
pers to plan their operations more
intelligently and, together with the
assurance offered by the prorating
system that other shippers will not
flood the market, enables them to
act with greater confidence.
Mediterranean Fruit Fly Activities
In April, 1929, during the first
year of the operation of the Clear-
ing House, the Mediterranean fruit
fly was discovered in Florida. Imme-
diately drastic quarantine measures
were adopted by the state and fed-
eral governments and a vigorous
campaign of eradication was begun.
Since that time, the Clearing House
has given a great deal of attention
to fruit fly eradication and control
matters.
Through the Florida Clearing
House News and frequent press re-
leases the Association has kept its
members informed on new eradica-
tion and quarantine regulations and
has urged co-operation with the
state and federal control organiza-
tions. It has been active in petition-
ing for modifications in the fruit fly
quarantine which would permit a
freer movement of fruit. About 30
such modifications have been made
since the quarantine first became ef-
fective, on May 1, 1929. The Clear-
ing House has urged upon Congress
the continuation of appropriations
for the completion ..f the eradica-
tion campaign,

Teacher: "What is a pauper?"
Abie: "It's the guy that married
my mommer."


Don't Begin On Top

Of Citrus Tree To

Stop Soil Troubles

Don't begin at the top of the cit-
rus tree to try to correct troubles
that originate at the other extrem-
ity, E. F. DeBusk, extension citricul-
turist, recently told WRUF farm'
program listerners.
He explained that many of our
tree troubles are directly or indi-
rectly due to soil conditions that
are unfavorable to normal tree
growth and fruit production. Often-
times growers try to correct these
conditions by feeding more ferti-
lizer, spraying, or severe pruning,
instead of trying to bring about
more favorable conditions in the
soil. When these soil conditions are
met, and the trees get an ample sup-
ply of the common plant foods along
with proper cultivation, most of our
tree troubles disappear or become
of little importance.
Unshaded soil that will not pro-
duce at least a ton per acre of a
good cover crop is likely to have a
short period of satisfactory fruit
production unless coarse organic
matter is brought in from the out-'
side. A good cover crop in an. un-
shaded, well drained grove insures
a soil condition favorable to the
most satisfactory growth and fruit
production for the fertilizer applied.
Don't Butcher Roots
However the roots should not be
unmercifully butchered when plow-
ing this cover crop under. The great-
est benefit from a cover crop is ob-
tained when it is left as near the
top as a safe practice in fire protec-
tion will permit. Severe root prun-
ing is often followed by dead twigs
infected with melanose and stem-
end rot, and die-back or ammonia-
tion. Care should also be taken not'
to injure the trees or spread dis-
case when hoeing them.
Trees are often pruned at the
wrong time. In the first place very
little pruning is necessary except
removing dead wood and water-
sprouts. It is doubtful if tree de-,
cline or dying back is checked by
pruning out the weak or dying
branches. Many wounds are made
on live parts and the tree is thus
weakened and diseases spread. The
vitality of run down trees should
be built up before severe pruning is
done.
Another grove management mat-
ter often overlooked by growers is
the applying of enough quickly
available nitrogen to take care of
the needs of the bacteria that de-
compose the cover crop. These bac-
teria will need nitrogen equivalent
to about 100 pounds of nitrate of
soda or 75 pounds sulphate of am-
monia for each ton of grass. If this
extra amount is not available the
trees may not get enough nitrogen
and consequently may turn yellow.
Such trees are more susceptible to
cold injury, as well as insect and
disease attacks.


January 10, 1931


Page 6


Paee 6





FLORIDA CLEARING


A Problem


For the Industry


SThe table below shows graphically one of the reasons why
the Clearing House has difficulty in controlling the volume of
fruit leaving the state. The depression in the North is the
Most vital factor (proof of which lies in the prices being paid
for California oranges as well as other commodities) but it
could be overcome considerably if Florida's entire citrus in-
terests would work together.
The figures below show the percentage of the weekly ship-
ments moved by the Clearing House and also by those outside
of the Clearing House since Nov. 15.
This is a picture that shows beyond question that the Clear-
ing House shippers are doing more than their share in trying
to stabilize the markets.

ORANGES GRAPEFRUIT
Clearing House Outsiders Clearing House Outsiders

t e
.2 a 3Sj a W g me

Nov. 15 839 .74 292 .26 444 .72 176 .28
Nov. 22 743 .69 327 .31 362 .60 240 .40
Nov. 29 633 .72 244 .28 419 .69 190 .31
Dec. 6_ 923 .61 598 .39 534 .54 456 .46
Dec. 13 1142 .59 795 .41 435 .48 472 .52
Dec. 20 514 .41 670 .59 182 .35 341 .65
Dec. 27 345 .54 295 .46 238 .59 166 .41
SJan. 3._ 863 .60 571 .40 578 .60 382 .40
Total.-. 6,002 .61 3,792 .39 3,192 .57 2,423 .43


Big Saving Is Made

For Citrus Growers

By Traffic League

Mr. L. B. Skinner, of Dunedin,
was re-elected president of the
Growers and Shippers League of
*Florida at the annual meeting of
that organization in Orlando the
middle of last month. Other officers
*-elected were: Vice-presidents, E. L.
Wirt, Babson Park; R. B. Woolfolk,
Orlando; treasurer, S. O. Chase,
Sanford; assistant treasurer, Ran-
.dall Chase, Sanford; executive com-
mittee, J. C. Chase, Winter Park;
W. H. Mouser, Orlando; B. L. Ab-
beger, Orlando; E. D. Dow, Tampa,
-and Lawrence Gentile, Orlando.
J. Curtis Robinson was re-elected
executive vice-president and secre-
tary for the eighth consecutive year
,and a tribute to his efficiency and
zeal was paid to him by J. C. Chase,
president of the Florida Citrus Ex-
change.
Other committees appointed in-
cluded: Traffic, E. D. Dow, Tampa,
chairman; W. C. Hutchison, J. R.
Crenshaw, L. D. Aulls, H. C. Get-
"tier, R. A. Cobb and J. M.. Camp-
bell. Finance, S. O. Chase, San-


ford, chairman; W. H. Mouser, L. D.
Aulls, Lawrence Gentile, E. L. Wirt
and R. B. Woolfolk. Membership,
M. L. Cullum, Sanford, chairman;
Geo. Fletcher, J. M. Campbell, M. C.
Britt, H. T. Bennett, F. C. W.
Kramer.
Make Large Savings
SAt the meeting it was brought
out that ninety percent of the citrus
and fifty percent of the vegetables
shipped from this state this year is
represented in the membership of
the Growers and Shippers League
of Florida, and more than $3,000,-
000 has been saved the growers and
shippers of Florida fruit and veg-
etables this year by the league as a
result of its thoroughly and care-
fully prepared cases presented be-
fore the Interstate Commerce Com-
mission and similar bodies that have
to do with the fixing of rates and
regulations under which perishables
are moved to market. $1,000,000
is the. estimated saving to growers
through the reduction in citrus line
haul rates.
The league has been responsible
!or an estimated annual saving of
j900,000 by preventing payment of
special charge for use of refrigera-
;or cars for shipping citrus and veg-
etables. $500,000 a year savings
nas been secured through reduction


January 10. 1931


If
They're Scattered

Get a binder for your back copies
of the

FLORIDA CLEARING HOUSE NEWS


Keep every number of
the News. There isn't
an issue that doesn't
contain some informa-
tion you will want to
refer to, some of these
days.

Just fill in the coupon
below and mail it in to
the Florida Citrus Grow-
ers Clearing House As-
sociation at Winter Ha-
ven, together with dol-
lar bill, check or money
order and the binder
will be forwarded to
you.


0











0
C
CAI
(/)


(CUT ALONG THIS LINE)
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Florida.
Please send me a binder for my back copies of the Florida
Clearing House News. I am enclosing $1.00 ($1.25 out of the
U. S.) currency, check, money order.


Name .............................................................. .....
Street ............................................... ....................
Town .............. 4............... ........................................


H_


* **


HOUSE NEWS
in refrigeration rates and vegeta-
ble shippers have been saved $300,-
000 by preventing restriction of
routings on class rates which would
have made higher commodity rates
applicable. Another $250,000 has
been saved by southern carriers
agreeing not to adopt a charge for
diversion in southern territory, and
$100,000 has been saved by hav-
ing tariffs suspended proposing cer-
tain increases.
The league maintains legal coun-
sel at Washington, D. C. to keep the
members informed of all cases that
are docketed before the Interstate
Commerce Commission affecting the
interests of the growers of Florida.

CALIFORNIA'S FROST
DAMAGE 7,000 CARS
(Continued from Page One)
from groves which may later de-
velop dryness.are going forward.
"The elimination of most of Tu-
lare valencias will extend navel
period in California, as Tulare
moves valencias early. This should
also permit extending our season,
particularly valencias.
"Sizes are certainly small and
abundant. Valencias are extremely
small, averaging now 288s. Fruit is
absolutely not equal to ours for eat-
ing and this from old Californian.
Decidedly thick-skinned for such


Page 7
small sizes. Fully colored, fine look-
ing, but sour."
It seems that the frost damage
was spotted and irregular, no par-
ticular territory being completely
damaged. Groves unprotected by
heaters and groves in particularly
frosty areas were damaged. Most
groves with adequate heating equip-
ment suffered damage apparently
only in the outer rows. Apparently
several thousand cars are more or
less damaged, but in view of their
very large crop this alone will not
cause any great curtailment of the
movement. It is possible, as time
goes on, that fruit at present only
under suspicion will be found to
have developed frost damage and
will show dryness, but it will take
several weeks to develop this fea-
ture. The positive losses at pres-
ent seem only moderate. What dry-
ness will develop from week to week
is at present a matter of conjecture.
Undoubtedly, there will be sotne
suspicion on the part of the trade,
which may react in our favor.

ETERNAL FEMININE
Doctor-"H'm! Severe headaches,
billious attacks, pains in the neck-
h'm! What is your age, Madam?"
Patient (coyly) "Twenty-four,
Doctor."
Doctor-"H'm! Loss of memory,
too."






FLORIDA CLEARINGals; lu~


FLORIDA

CLEARING HOUSE

NEWS

CLEARING HOUSE PURPOSES
Co-ordinating members' activities for orderly control of dis-
tribution.
Controlling supplies at key markets.
Disseminating marketing information daily.
Standardizing grade and pack through an impartial inspection
service.
Increasing consumer demand by advertising and publicity.
Securing best freight rates and transportation services.
Developing mutual interests of, and better understanding
among growers and shippers.
Maintaining representation of industry in all matters of com-
mon welfare.


E. C. AURIN
J. C. CHASE
0. F. GARDNER .
J. A. GRIFFIN
F. G. MOORHEAD
PHIL C. PETERS
JAMES T. SWANN
A. M. TILDEN
A. R. TRAFFORD
E.. E. TRUSKETT
R. B. WOOLFOLK
A. M. TILDEN
E. AURIN
F. G. MOORHEAD
E. .. TRUSETT
ARCHIE M. PRATT


DIRECTORS








OFFICERS


Ft.Ogden
Winter Park
Lake Placid
S Tampa
DeLand
Winter Garden
Tampa
Winter Haven
Cocoa
Mt. Dora
Orlando
President
Vice-President
Treasurer
Secretary
Manager


More Confidence In
Ourselves
It is high time for Florida to review her
own accomplishments, appreciate her own
worth, and quit comparing herself unfavor-
ably with California.
This is the substance of a statement just
made by Manager Archie M. Pratt, of the
Clearing House, the statement being made in
the nature of a reply to the oft'-repeated
statement that California does a much better
job of marketing her citrus than Florida. Mr.
Pratt terms this popular pastime of worship-
ing California as a viewpoint not based upon
facts. Prior to affiliating himself with the
Florida citrus industry Mr. Pratt was for
twenty years a grower and shipper in Cali-
fornia. As a rest of his work on the Pacific
coast he is in a position to appreciate Flor-
ida's accomplishments far better than the in-
dividual who has a working knowledge of this
state only. Mr. Pratt in his statement ana-
lyzes California's marketing performance
taking occasion to point out what is not gen-
erally known in Florida, that the cost of pro-
duction in California far exceeds the costs in
Florida. Higher prices in the markets for
California .fruit, hence does not necessarily
meanthat the California grower is netting a
higher figure for his fruit than the Florida
grower, Mr. 'ratt brings out. His statement
is as folldw.--
"One habitual sin. that seems to be preval-
ent in Florida is that of publicly criticising
the effort being made in our own citrus indus-
try. Regardless of sometimes an over-jealous
attitude of .California in.other matters, never-
theless,. frequently .in the press -as well as
otherwise the California citrus industry is re-
ferr.ed to.in.a manner. that shows false rever-
ence, and, to one as familiar with the Califor-
nia industry as I am, a failure to recognize
that-alifor.iha .has its troubles:-just the same


as we do in Florida. In this connection it is
time that we take account of stock. There
is right now over the state not only gloom but
bitter criticism, and the tendency is to blame
ourselves as a state or as an industry, or to
pick out the Clearing House or some market-
ing organization or certain shippers as being
the entire cause of all our troubles.
"One cannot get away from auction aver-
ages. They tell the tale and are positive sales.
Last week California's auction average on
oranges was $3.10 delivered, or $2.86 less
than a year ago, and $2.03 less than two
years ago. That is a terrific drop and we are
greatly mistaken if we think that such a drop
as that is not mighty serious to California. In
contrast with such a big drop in California's
price, we find that Florida shows a drop of
only $1.32 as compared with a year ago, or
less than half of California's drop in price.
Compared with two years ago, Florida shows
a drop of only 68c as compared with Califor-
nia's drop of $2.03. Our decline in price is
only one-third of the decline of price that
California experienced in contrasting two sea-
sons ago for last week.
"Now let's look at this week. California
sold at auction 238 cars at a general average
of $3.20 delivered. A year ago it sold almost
the identical number of cars (239) at $5.39
delivered, or $2.19 more. Two years ago it
sold 211 cars at $5.20 delivered, or $2.00
more. Here in Florida, making the same com-
parison, we find that our average of $3.20
this year is only $1.53 less than last year, or
70% of the drop experienced by California.
We find that our average is only 44c less than
two years ago, or about one-fifth of the drop
experienced by California; This information
is based on public auction prices and actual
facts and it would seem that by contrast it
was time that we had in Florida a little more
self-respect for our own industry efforts and
for the various organizations and leaders that
have been struggling to handle the citrus in-
dustry instead of forever taking off our hat
in false respect to our California competitor.
I don't see that California is meeting her
problem a bit better than we are here, and
we know she is openly recognizing national
depression and incontrollable economic forces
as the only big cause for her decidedly lower
returns, instead of blaming herself like Flor-
ida does.
"We also tend to forget that we have a
real advantage over California in cost of pro-
duction. It is generally recognized that 70c
covers the average cost of producing a box of
oranges. The California Citrus League in
compiling production cost of oranges for Cali-
fornia shows a cost of $1.63 per box, or over
twice our production cost, this covering the
year of 1928. Last year, with the tremendous
yield of 252 boxes to the acre, this produc-
tion cost dropped to $1.067 per box. Includ-
ing last year and the four years previous the
average production cost in California is $1.34.
This remains nearly twice as much as our pro-
duction cost. To break even the California
orange grower must realize from $3.60 to
$4.00 at auction. We forget these things in
our false envy of how well the California
grower is doing in contrast. We also forget
that California last year had the advantage
of Florida because of our being under quar-
antine and previous to that we had been go-


ing through wind storms or frost
years, and this year we are running
'Even Stephen.' When we compare
results after California has gotten
well under headway, we cannot ig-
nore the fact thatFlorida growers
are getting off far better than Cali-
fornia, even though she did beat us
so spectacularly at the start of the
season. The present price on Cali-
fornia oranges does not reflects,
frozen fruit deliveries. It is too
soon."


Texas Seeks Juice

Content Clause For

Maturity Standards

Important amendments to the
green citrus fruit law will be sought
at the hands of the Texas legisla-
ture when that body meets in regu-
lar session this month, according to <
J. M. Del Curto, chief entomologist
of the Texas Department of Agri-
culture.
The period of testing and stamp-
ing mature citrus fruit, under the
law, is from Sept. 1 to Dec. 16, it
being presumed that after Dec. 16,
there is no incentive for the ship-
ment of green fruit, and quaran-
tines against the Mexican fruit fly
preventing shipment of the citrus
prior to Oct. 1.
The three proposed amendments
include administration of a juice
and specific gravity test. This fol-,
lows complaints this season that
some of the citrus fruit from the
Lower Rio Grande Valley was dry
and did not have enough juice. The
proposed amendment will not allow
fruit to be shipped unless it con-
tained a high amount of juice as
determined by the specific gravity
test.
The second proposed amendment"
that will be tested is the suggestion
that oranges be not allowed to move
until after 15 or 20 percent "tree
colored."
Tests according to sizes of fruit
to eliminate small green fruit is the
third proposal. The fruit is tested
by lots because of the large quan-'
tity of fruit moved from the Valley
each year, it was explained, and in
this manner it is possible for ship-
ments of fruit which, on the whole,
conform to the maturity test, to
contain small fruit that is not ripe.
Such a test, it is believed, would,
eliminate this possibility and insure'f"
uniform maturity in all shipments
of fruits.
With the conclusion of the test-
ing and stamping season, the de-
partment announced that, up to
Dec. 16, some 1,475 cars of citrus
fruits had been moved from the
Lower Rio Grande Valley this year,
compared with 2,044 last year.
'Twas Plain to Be Seen
"Don't you see the resemblance?"
asked the proud mother, exhibiting
the baby. "Just look at our faces,
side by side."
"Nothing could be plainer," re-
plied the guest, absent-mindedly.
if


Page 8


January 10, 1931




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