Title: Florida clearing house news ..
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Permanent Link: http://ufdc.ufl.edu/UF00086639/00054
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: December 25, 1930
Frequency: semimonthly (irregular)
 Subjects
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00054
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text
Mr. Kelsey B. Gardner C U. S. Postage
Bureau Ag. Economics, RID A Paid
U. S. Lept. of Agriculturc" L R I Winter Haven, Fla.
Washington, D. C. Permit No.




CLEARING HI USE


Representing more than 10,000
Growers of Oranges and Grapefruit
Headquarters: WINTER HAVEN, FLORIDA


NEWS


Official Publication of the
FLORIDA CITRUS GROWERS
CLEARING HOUSE ASSOCIATION


$2.00 a Year Published Semi-monthly by the Florida Cit- Entered as second-class matter August 81, Volume III
rus Growers Clearing House Association, DECEMBER 25, 1930 1928, at the postoffce at Winter Haven,
10 Cents a Copy DeWitt Taylor Bldg., Winter Haven, Fla. Florida, under the Act of March 8, 1879. Number 6


Work By Inspection

Forces On Maturity

Standards, Reviewed

Chemist Feels Study War-
rants Increase In Juice
Content, He Tells Mayo

The official report of the special
work done by the federal and state
inspection force during the past sea-
son presented by Mr. J. J. Taylor,
assistant state chemist, to Commis-
sioner of Agriculture Nathan Mayo
contains much information that will
be of interest to the Florida citrus
industry at this time. Mr. Taylor's
report dwells principally upon the
question of the test for maturity to-
gether with the department's deter-
minations arrived at following ex-
tensive study during the inspection
season.
Mr. Taylor's report reads as fol-
lows:
Honorable Nathan Mayo,
Commissioner of Agriculture,
Tallahassee, Florida.
Dear Sir:
The following condensed report of
the special work done by the Field
Laboratory at Winter Haven during
and subsequent to the. inspection
season of 1930 is submitted for
your consideration in order that you
may get a brief picture of what has
been and is being done.
No test for maturity has been
found that can be substituted for
the present chemical test at this
time. While admitting that the
present maturity test may show
some peculiarities that appear to be
inconsistent, nevertheless, it is a
definite, practical test that can be
taught to inspectors in a short time
and which can be accurately made
by them. It is the test used in
Texas, the only other large grape-
fruit producing state, and also by
California. It is the only maturity
test recognized by the United States
government. In view of these facts
I think it would be unwise to change
Sthe method of testing at this time
even should a satisfactory, test be
found, which has not been done. If
future research work discloses a
more accurate and satisfactory ma-
(Continued on Page Four)


Citrus Interests
Must Get Together

While the Clearing House has
been cutting to .the bone in its ef-
fort to control shipments, the to-
tal supplies from the state have
been normal. Orange shipments
to date from Florida, including
60% of the mixed estimated as
oranges, total 11,324 cars. This
is within 400 cars of as many cars
as moved to Dec. 20 in the bad
year of 1923-24 when 11,746 cars
of oranges were forwarded. Flor-
ida this year has shipped over
1000 cars more oranges than it
had up to the same date in 1928-
1929. It has shipped 3000 cars
more than the average up to the
same date covering the past seven
year period. It has shipped over
4000 cars more than last year to
the same date. The total state
movement in contrast with the
severe prorating that the Clear-
ing House has lived up to shows
by contrast the absolute neces-
sity of a get-together program.


Florida Oranges

Come Back to Beat

California Prices

Leadership Battle Begins
Despite Pacific State's
Advertising Work

Florida's race with California for
best prices has gotten under way
with the initial victory definitely
placed on Florida's side of the sheet.
California's navel shipments have
emerged from the "early" stage and
from now o' the contest in the mar-
kets will be largely on merit.
Florida lost no time this year in
getting the jump for the new season
on California. The day following
Christmas many of the leading auc-
tion markets showed a very strong
preference for Florida oranges over
the California product. In New
York, for instance, five cars of In-
dian River oranges averaged $4.15
delivered, and seventeen cars of
(Continued on Page Three)


Shipments By Clearing House

Since Prorating Was Started


Shows Big Outside Movement

California Freeze Organization Moves About
!T1 1i* n 1 *l kT i


Brings Contrasting

Reports on Damage

State Officials Claim Harm
Is Small; Trade Likely
To Exhibit Doubt
Although conflicting reports as to
actual damage done have come from
California during the past week's
cold spell there, indications point to
some degree of loss. An Associated
Press dispatch dated Dec. 27 quotes
state officials to the effect that but
little damage has been done. Private
wires received here by Manager
Pratt of the Clearing House from
friends in California indicate ma-
terial damage done in various sec-
tions.
A special bulletin has just been
issued by Manager Pratt to Clear-
ing House shippers, reading as fol-
lows:
Fruit Under Suspicion
There is no question but what
California has had considerable dam-
age from cold weather. So far the
information is not sufficient to war-
rant assuming that there is going to
be any material reduction in the
crop on account of the effects of
cold weather though there is bound
to be some reduction from the total
supplies. The most serious phase
from what I can gather so far will
be the fact that California will be
struggling with fruit under sus-
picion. It will be six or eight weeks
before the water separator will be
practical. Prior to that time the
most conservative and careful ship-
pers will be shipping under their
first grade.brands, fruit only from
those groves which were well pro-
tected by orchard heaters or grown
at such high levels as to have proper
air drainage.
On the other hand unless the state
takes the decisive stand with pos-
(Continued on Page Three)


Halt While Non-members
Proportion In December
Is Increased
Three dollars twenty-five cents
delivered seems to be the general
figure that operators have in mind
as what might be expected for the
season for all sizes of oranges, and
$3.00 delivered on grapefruit. On
Friday, Nov. 14, it was found that
the season's average at all auctions
was $3.20 delivered on oranges. It
was, therefore, felt necessary to
give strict prorating allotments to
the shipper-members of the Clear-
ing House. Through the week of
Nov. 15 the Clearing House had
shipped 3,794 cars of oranges out of
the total crop movement of 4,627,
or 82% of the total orange move-
ment. Since that time the Clearing
House has given strict prorating al-
lotments to each of its members
with the result that during the fol-
lowing five weeks, ending on Dec.
?0, our shipper-members have been
privileged to ship only 69% of the
cropT instead of their normal 82%,.
For the week ending Dec. 6 and
from then on we have been work-
ing on the further severe curtail-
ment based on schedule "C." In
the table below, it will be noted
we shipped only for the week end-
ing Dec. 6 61 % of the oranges.
The following week the Clearing
House shipped only 59%, and the
week ending Dec. 20 only 41%.
On Dec. 12 the outside shipper
group had gotten together far
enough in their efforts to want a
meeting through a committee of
three which had been appointed.
This committee claimed that they
had been authorized by their group,
which they said represented over
90% of the outside group, to ad-
vise us that they felt prepared to
assure us that if we would severely
cut shipments, those that were go-
ing to organize as the outside group,
(Continued on Page Two)





Pare 2


Weekly Citrus Si


D
Florida Oranges Shipped........
Total..............-----------.
Florida Grapefruit Shipped....
Total....--......................------ --
Florida Tangerines Shipped....
Total--............---..........----------
Florida Mixed Shipped....-......-
Total-.........------- ..----
California Oranges Shipped....


Week
Ending
ec. 27
444
8913
306
7044
90
1410
326
5239
612


FLORIDA CLEARING


immary


Week
Ending
Dec. 20
722
8469
262
6738
139
1320
865
4913
561


Week Week
Ending Ending
Dec. 27, '29 Dec. 27, '28
364 506
6247 9244
144 371
5456 6314
47 162
512 863
175 142
3112 2784
578 797


Florida Oranges Auctioned-... 288 609 310 342
Average .....---- -------- $2.90 $2.66 $4.22 $3.58
Florida Grapefruit Auctioned 169 295 173 176
Average--...-.....----------- $2.75 $2.60 $3.89 $3.47
Florida Tangerines Auctioned 131 219 106 122
Average .......-------------- .. $3.20 $3.05 $4.43 $4.26
California Oranges Auctioned 324 527 201 293
- Average-....---..... ---------- $3.10 $3.15 $5.96 $5.13

FIRST FIVE DAYS' SHIPMENTS AND SALES
Orannes No. 1 Oranees No. 2
Week Ending Shipped Sold Avg. Shipped Sold Avg.
Dec. 20 ....---------...........- 118 88 $1.74 192 131 $1.58
74% 68%
Dec. 27 ..-.............. 82 14 $1.93 79 28 $1.69
17% 35%
Difference.......... -36 -74 +.19 -113 -103 + .11

Grapefruit No. 1 Grapefruit No. 2
Week Ending Shipped Sold Avg. Shipped Sold Avg.
Dec. 20-................ 71 35 $1.75 54 48 $1.51
49% 89%
Dec. 27 ................. 52 11 $1.84 73 20 $1.50
21% 27%
Difference.......... -19 -24 +.09 +19 -28 .01

PREVIOUS COMPARATIVE SHIPMENTS
Florida Oranges
Week Last 1928- 1927- 1926- 1925- 1924- 1923-
Ending Year 29 28 27 26 25 24
Dec. 20..--------......... 929 903 575 577 469 405 536
Dec. 27........... 364 506 477 646 458 1062 478
Jan. 3.............. 1026 1312 1029 1222 724 1597 1323
California Oranges
Week Last 1928- 1927- 1926- 1925- 1924- 1923-
Ending Year 29 28 27 26 25 24
Dec. 20............ 653 712 1060 788 766 453 701
Dec. 27 ...---........ 578 797 750 710 390 259 359
Jan. 3.............. 722 1261 501 1012 418 523 517
Florida Grapefruit
Week Last 1928- 1927- 1926- 1925- 1924- 1923-
Ending Year 29 28 27 26 25 24
Dec. 20............ 269 366 212 213 208 192 243
Dec. 27............ 144 371 275 397 335 572 254
Jan. 3.............. 400 693 602 572 565 778 783
Florida Mixed
Week Last 1928- 1927- 1926- 1925- 1924- 1923-
Ending Year 29 28 27 26 25 24
Dec. 20 ............ 607 241 220 145 71 59 No Rcrd.
Dec. 27............ 175 142 164 194 107 145 No Rcrd.
Jan. 3.............. 358 358 272 227 178 267 No Rcrd.


California Frost Damage
If the damage is as heavy to the
quality itself as indicated, it is like-
ly that we will see heavy shipments
next week and the week following,
not only to salvage the slightly dam-
aged groves, but because some grow-
ers may think they are damaged
when they are not. And, with more
cold weather predicted, having ex-
perienced some damage, those with
unprotected groves will become


pretty restless. We will be receiving
wired advice later on what state en-
forcement may be applied in re-
stricting the movement of this
"doubtful" fruit. There was a reg-
ulation at one time where the Com-
missioner could require after a
heavy freeze that no shipments be
made for a period of time, about a
week in length, permitting the de-
velopment of hesperian crystals, and
then a regulation covering the per-


) HOUSE NEWS


(By A. M. Pratt, Manager, Florida Citrus Growers Clearing
House Association)
(Week Ending December 27, 1930)
WEEKLY INDEX ANALYSIS


centage of damaged fruit permitted
as determined from the hesperian
crystals prior to the fruit becoming
dry.
If the trade get a reaction from
the reports on California damage, it
is likely that we will see higher
prices on next week's arrivals as
they will have been picked before
any damage had occurred.
Our Orange Situation Brighter
Unless Jack Frost also hands us
a package, I cannot help but feel
that the confidence of the trade and
eventually of the consumer will be
turned to Florida oranges and I
wouldn't be surprised but what we
could market our whole orange crop
at a considerably higher net return
to the growers than the average so
for this season. Trying to put my-
self back in California under the
present situation and then advising
what I think we should do here in
Florida, I would make a guess that
California shipments will be quite
light the last two weeks of January
and the first week of February.
About that time California will be
leaching the stage where the groves
that are damaged will not be dry
enough to separate with the water
seperator but too dry to take the
risk of shipping. If this guess is
correct, our first real opportunity
for shipping freely should come the
last part of January and the fore
part of February with a chance to
move quite freely from that time on.
"Turn In the Road"
In normal freeze years in Califor-
nia quite frequently the cold weath-
er seems to have a stimulating ef-
fect with the trade. Possibly it is
because the buying trade become
more alertly interested in their
chances to get bargains, or it is be-
cause it is talked about more sen-
sationally, and nearly always a frost
years seems to result in better keep-
ing qualities in California. Possibly,
elso, the more severe grading which
takes place makes a generally higher
standard in appearance. I would not
be forecasting any generally lower
price levels for California even
though confident we will see higher
price levels for Florida fruit as the
result of the frost in Califorina.
(They don't call such little freezes
"freezes"). Psychologically we know
we have the big advantage in inside
quality, particularly with California
having gotten so cold. California on
the other hand will be stimulated to
fight to a finish to show that they
are doing such a good job and have
so little damage as to maintain the
proud position that she intends to
hold, and all of this is healthy.
Frankly, I think the "turn in the
road" has come for both states. Now
if Jack Frost leaves us both alone,
we will both be better off for what
visit has so far been paid.
Grapefruit
If oranges generally do advance
to a little higher level, it will help
some in pulling up grapefruit prices.
Outside Shipper Organization
The group of shippers outside the
Clearing House that has been form-
ed has come into formal existence


by about twelve of the shippers hav-
ing already signed contracts. S. J.
Sligh at Orlando, is president and
Fred Godfrey, Orlando, is secretary.
We see they have already employed
a paid secretary-manager. Their
purpose will be that of prorating
shipments and working out, as soon
as they have enough membership,
some contract arrangement with the
Clearing House so there may be a
better control of shipments from
week to week. During the last sev-
eral weeks the outsiders have ship-
ped from two to three times their
proportion and those that are sign-
ing up fully recognize that some-
thing must be done to meet such a
situation.
Markets Have Cleaned Up
The members of the Operating
Committee were cheerful in their
reports as to how well the markets
had cleaned up and the live interest
that was being shown for supplies.
If you will glance over the ship-
ments of this week as compared
with past seasons, you will note that
oranges are much lighter than nor-
mal, also grapefruit. The mixed
cars are heavier than for the same
week in the past several years but
not enough to increase the orange
and grapefruit movement up to nor-
nral. The Clearing House certainly
has played a big part in bringing
about this stronger situation and
better prospects for the new year
seem assured.

SHIPMENTS BY THOSE
ON OUTSIDE HAVE
SHOWN BIG INCREASE
(Continued from Page One)
would do likewise. The suggestion
was made that with the markets as
sick as they were that we should
give them a chance to clean up. We
fully agreed in this, and an assur-
ance was given us that the outside
group would be asked to reduce
their shipments by cutting them to
one-fourth of that which they had
shipped the previous week.
Outsiders Exceed Proportion
Our Clearing House members cut,
and cut severely, our total orange
shipments being but 514 cars for the
week in question ending Dec. 20.
Those outside of the Clearing House
shipped 730 cars. Their proportion
would have been 130 cars with the
Clearing House controlling 80% of
the industry. The outside group
shipped 600 cars more than their
proportion, or five times their due
proportion. Had the outside group
shipped their proportion, total ship-
ments from the state for the week
ending Dec. 20 would have been 644
cars of oranges instead of 1244. In
ether words, that week's shipments
would have been cut in two had the
outsiders done the same thing that
we actually did.
When some of our own grower-
members, and our own packing
house managers and foremen, and
others are prone to criticise Clear-
ing House prorating for not being
well lived up to, it is well that they
have these figures before them, es-
pecially when the outside group con-


December 25, 1930





FLORIDA CLEARING HOUSE NEWS


December 25, 1930


trolling 20% shipped more cars
than the total industry would have
shipped had the outsiders cut down
to their proportion in the same way
that the Clearing House had. The
outside group shipped 730 cars
whereas the industry working on
the same prorata as the Clearing
House would have shipped only 643.
Clearing House Holds Back
During the week previous, ending
Dec. 13, we have another illustra-
tion of the Clearing House cutting
to the bone in prorating, with our
members, shipping only 1142 cars of
oranges, or but- 59% of the total
state movement. Granting the out-
side shippers 20% they should have
shipped 288 cars, whereas they ac-
tually shipped 895, or over 600 cars
more than their proportion. The
state movement would have been
1430 cars instead of 1937 had the
outside shippers moved in propor-
tion to the Clearing House.
For the week ending Dec. 6 it will
be noted in the Clearing House
table that the Clearing House pro-
portion was only 61% of the total
orange movement, the outside ship-
pers having shipped twice their pro-
portion.
These things are mentioned for a
two-fold purpose. First, to show the
self-discipline that our Clearing
House grower and shipper members
have subjected themselves to in an
effort to bring about a proper cur-
tailment of supplies that would
bring to the growers the gross re-
turn to which they are entitled.
Time and again even some of our
own grower-members have accused
some of our shipper-members of
their unwillingness to subject them-
selves to a proper curtailment of
shipments because they were so de-
termined to get their profit out of
packing and marketing charges at
the expense of the grower-members.
These figures could well be burn-
ed in the minds of Clearing House
growers so they may see that the
shipper-members, having agreed
upon schedule "C," have certainly
performed well. In fact, Clearing
House shippers have performed so
well in curtailing shipments that
there is a question in the minds of
all, including our Board of Direc-
tors, the Operating Committee, and
many others closely identified with
the Clearing House, as to whether
we can continue such a curtailed
shipping program if we cannot at
the same time secure an effective
control along similar curtailed lines
on the part of those shippers and
growers outside of the Clearing
House. There is no use severely cur-
tailing themselves if those outside
our ranks jump in and supply the
amount which we have reduced.
Only Half of Grapefruit
If you will glance at the figures
on grapefruit you will see that our
performance record has been even
more striking, especially since we
adopted schedule "C." For the week
ending Dec. 20 our members shipped
only 35% of the total state move-
ment in grapefruit. The previous
week we shipped only 48%, and for
the week ending Dec. 6 only 54%.


FLORIDA ORANGES
COME BACK TO BEAT
CALIFORNIA PRICES
(Continued from Page One)
Florida oranges outside of Indian
River territory averaged $3.75 de-
livered. California on the same day
in New York had twenty-three cars
that averaged only $3.70.
In Cincinnati the story was
even better. Florida had four cars


We can't keep this pace up forever.
If we could shoulder the burden for
the whole state and do so effective-
ly, the Clearing House is ready to
do it.
In a most striking manner we
have shown that we have not only
done our part, but have done it
many times over, but no matter how
much we do our part, even to the
extent of making our own members
suffer in severely limiting their
movement, 'our members are not get-
ting a similar proportion of ad-
vanced prices because those outsdie
our membership are taking undue
advantage.
Under such circumstances either
those outside must similarly look at
things from an industry's viewpoint,
and be ready to control and actually
curtail their shipments as the Clear-
ing House does, or the Clearing
House cannot continue cutting down
to a constantly smaller proportion
of the total state movement, be-
cause this policy becomes ineffec-
tive as the Clearing House in con-
trolling its own supplies doubles and
triples the temptation of those out-
side to take undue advantage and
to undo all the good that the Clear-
ing House is doing in controlling its
own members.
It is true that shipments would


I


have been far heavier than they
were from the start had not the
Clearing House prorated, but it is
high time that those on the outside
realize that there is a stern duty de-
manded by the state, that an emer-
gency exists that they cannot ig-
nore, that we have fully demon-
strated that our shipper and grower
members are not only ready, but
have done far more than their part,
and that the Clearing House has
reached a point where it will not
continue to go to such extremes as
it has in curtailing its own member-
ship, only to find that those outside
have shipped from two to five times
their proportion.
Fortunately, already a nucleus of
shippers outside of the Clearing
House have gotten together, have
fully sensed their responsibility, and
are eagerly endeavoring to get the
rest of the shippers signed up with
rhis new outside group for the direct
purpose of working out a control of
supplies by reaching a prorating
agreement with the Clearing House.
Every shipper and every grower who
is not affiliated with the Clearing
House should back up this new or-
ganization or join the Clearing
House. There is no other way of ef-
tively controlling our supplies, and
our supplies must be controlled.


The following table shows the Government figures on shipments from
the entire state (by weeks), the Clearing House shipments and the per-
centage by variety of the Clearing House shipments to the state ship-
ments:
Clearing House Members'


Total Shipments From State
Week
Ending Orgs. Gft. Tang.
Aug. 30.... 10
Sept. 6.... 43
Sept. 13.... 190
Sept. 20.... 3 318
PRORAT]
Sept. 27.... 5 375
Oct. 4...... 8 286
Oct. 11.... 59 544
Oct. 18... 393 511
Oct. 25.... 855 373
Nov. 1...... 1008 656
Nov. 8...... 1165 798 4
Nov. 15.... 1131 620 146
Sub Total 4627 4724 150
PRORA
Nov. 22.... 1070 602 506
Nov. 29.... 877 609 159
Dec. 6...... 1521 990 317
Dec. 13 ... 1937 907 353
Dec. 20.... 1244 523 226

Total......11,276 8355 1711


Shipments From Manifests


% Orgs. %


70. 30
68. 130
100. 3 70. 223
ED GRAPEFRUIT


100. 6
75. 6
100. 69
90. 352
84. 722
82. 831
83. 966
74. 839

82. 3794
TED ORANGES
69. 743
72. 633
61. 923
59. 1142
41. 514
69.2 7749


77.
77.
82.
70.
69.
74.
76.
72.

74.

60.
69.
54.
48.
35.
64.6


Gft. % Tang.


294
221
445
357
249
489
605
444

3487

362
419
534
435
182
5419


119

119

460
130
265
278
124

80 1376


NOTE: In the above total shipments from state, mixed cars were
classified as 60% oranges, 40% grapefruit until the week of Nov. 15,
when tangerines started. Commencing on that week 10% of the mixed
was classified as tangerines, 60% as oranges and 30% as grapefruit. The
10% tangerine movement from the mixed cars was added to the straight
car tangerine figures.


of oranges that averaged $3.40,
while three cars of California or-
anges averaged $2.70-a differ-
ence of 70c. In Pittsburgh Flor-
ida oranges brought $3.40 against
California's $2.75.
The flurry of decay that proved so
detrimental to Florida orange prices
the first of this month has been rem-
edied and allowances on account of
decay no longer are proving to be
the discouraging factor they were


Pa e


two, three or four weeks ago. The
superior eating quality of Florida
oranges undoubtedly has a great
deal to do with the comparative
showing detailed above. The oranges
have been keeping much better than
they did earlier in the season and
the trade's confidence in our fruit
has been increased accordingly. If
California-as she has started to do
--plans to battle with us on the
grounds of juice and better juice
color (as the California advertising
program now getting under way in
the North indicates) our Western
competitors are quite likely to have
their hands full.
Better Juice Color
In the matter of juice there is no
argument but that Florida oranges
Ere far superior. According to ad-
vices received by the Clearing
House, consumers in the north al-
ready are claiming that the color of
the Florida orange juice, contrary
to the the claims of our Pacific com-
petitors, is not paler, but in fact has
a deeper and more appetizing color
than that of the California product.
The large price differential, which
the California orange has been en-
joying to date this season, has been
the source of considerable discus-
sion by Florida growers. It is well
known that momentum governs
prices for a definite period of time.
In other words, California's valen-
cias were bringing wonderful prices
this fall when the valencia crop was
wound up. When the navels were
thrust into the markets the trade
continued to pay the high prices for
this greenish and sour fruit merely
because the California oranges they
had been buying (the valencias) had
been of a good quality. The mo-
mentum finally has worn off and the
contest on merit has begun. Cali-
fornia still has the extra advantage
of a tremendous advertising pro-
gram which unquestionably will give
our Pacific competitors a decided
advantage. If Florida can equal the
California prices-or even surpass
them as we have already done-the
accomplishment will be a real feath-
er in Florida's performance cap.
Let the battle go on!

CALIFORNIA FREEZE
BRINGS CONTRASTING
REPORTS OF DAMAGE
(Continued from Page One)
sibly the cooperation of the Bureau
of Chemistry from Washington
there is bound to be shipped and
probably has been shipped already
this week a great number of cars of
what we Californians used to call
"scared" oranges. We used to jok-
ingly talk about the "scared" or-
anges being the best type that im-
mediately moves forward after a
freeze, the "suspicious" being the
next best type and the "frozen" the
worst. California oranges immedi-
ately picked following a fairly large
freeze do not decay and oftentimes
do not develop fermentation. Only
occasionally does California have a
freeze which is so severe as to not
permit salvaging a lot of fruit which
six or eight weeks later would be


Pa en 2


I






FLORIDA CLEARING HOUSE NEWS


too dry to ship but which if shipped
immediately will give fairly good
satisfaction without much of the bit-
ter tang or fermentation. I will be
surprised if 50 to 65 percent of the
fruit that is right now being picked
will not be either of the "scared,"
"suspicious" or "frozen" type. I
will also be surprised if shipments
are not heavier than the estimate we
had from California indicating 1000
cars this coming week. This estimate
received of 1000 cars is twice as
heavy as the last wire we had when
the plan then was for the three
weeks ending January 3 to total
only 1400 cars or less than 500 cars
per week. Believe that we should
figure on heavy shipments from Cal-
ifornia of this type of fruit not only
this coming week but week ending
January 10.
We have wired for the minimum
government temperatures respec-
tively for each day of this week cov-
ering several of the important citrus
centers. We have. wired to several
diiTerent sources for this informa-
tion and when available such data
will give a much more specific in-
sight into what has happened than
the general reports so far received.
To two personal friends of mine
who I felt would not hesitate to give
as near the true facts as possible, I
sent the following wire:
"Getting conflicting reports as to
citrus damage. Would assume Val-
encias Tulare County probably hit
pretty hard and would judge low
lying groves, where unprotected by
orchard heaters, may show slight
frost damage through considerable
portion Southern California. Would
appreciate collect wire advising con-
fidentially your own opinion."
From my friend in Redlands I re-
ceived this answer:
"Think your conclusion frost dam-
age conservative. Have had week
min i m u m temperatures ranging
from 21 to 26. Unprotected groves
must be badly hurt, especially Lind-
say District, if previous freezes any
criterion. Your guess good as mine.
Highgrove 24 Lindsay 20 last
night."
From my friend in Riverside we
had the following:
"No figures available at this time.
Arlington Heights and some parts
of San Gabriel Valley apparently
unhurt. Other districts spotted. I
think damage normal and not as
great as would be indicated by tem-
perature records."
A later wire from Redlands reads:
"While unusually low tempera-
tures have been reported during
past week our personal opinion is
very'little damage Southern Califor-
nia as duration below danger point
short with exception few spots Red-
lands Highgrove Riverside. Believe
no damage whatever Orange Coun-
ty. Little if any Pomona and Co-
vina. You understand something
like thirty government stations Red-
lands district and no two stations
registered same low minimum. Ther-
mometers half ,mile apart varied as
much as six degrees and 80 percent
Redlands district protected by
smudge pots. What damage occurred


WORK BY INSPECTION
FORCES ON MATURITY
STANDARDS REVIEWED
(Continued from Page One)
turity test then it will be time to
consider a change.
Raise Juice Content
Work was continued on the juice
content of grapefruit throughout
the inspection season with the fol-
lowing results. It was found that
the juice content continued to in-
crease with increasing maturity, or
with the advancement of the sea-
son so that the season's average
juice content from the time the ten-
tative juice standard was set in
early September until the first of
December, fdr all sizes, showed an
excess of 36.5 percent over the ten-
tative standard set. This would
clearly indicate that the juice con-
tent standard should be raised in
order to be effective.
Investigational work on grape-
fruit with a view to changing stand-
ards so that poor quality fruit may
be kept off the market has produced
some results that will be of interest.
Size tests on grapefruit being ship-
ped were made throughout the sea-
son. Figures were compiled using
two tentative standards as a mini-
mum for ratio requirement, the first
being a ratio of 6.50 to 1, and the
second 6.30 to 1. These were fur-
ther grouped to show the relative
effect on large sizes and small sizes
under these standards.
Tests on sizes 36s to 64s inclusive
showed that 83.3 percent of this
season's run would have passed with
a ratio of 6.50 to 1, or over. Tests
on sizes 70s to 126s inclusive
showed that 52.3 percent of these
sizes would have passed with a ratio
of 6.50 to 1 or over.
Tests on sizes 36s to 64s inclusive
showed that 92.3 percent of this
season's run would have passed with
a ratio of 6.30 to 1, and that sizes
70s to 126s inclusive showed that
68.5 percent would have passed 6.30
to 1, or over.
There is no indication that a
change in the total solids require-
ment of grapefruit is desirable, but
for several reasons it seems most de-
sirable that the ratio standard for
grapefruit be raised.
"6.50 To 1 Suits Taste"
Season after season the reaction
of the market towards Florida's
early grapefruit shipments have
been unfavorable and complaints
are received both from the market
centers and from numerous grow-
ers. The government standard, as
we all know, is a ratio of 7 to 1 for
grapefruit. This would be prohibi-
tive to some of Florida's grapefruit
at any season of the year, but most
of Florida's grapefruit will make a

chiefly to Valencias here. Same sit-
uation applies Tulare County except
temperatures much lower. Some
stations reporting nineteen mini-
mum Lindsay and Exeter. No ques-
tion but that unsmudged groves Tu-
lare County fully 50 percent loss.
Navels there virtually all picked."


Florida Tangerines Being Sold

On Streets of Northern Cities

By Big Army of Unemployed Men


Sale of Florida tangerines by the
unemployed in the big eastern cities,
and particularly in New York, has
been one of the high lights of this
month's marketing. The movement
was started late in November in
New York City with the sale of ap-
ples on the sidewalks by several
thousand unemployed. It was not
long, however, before the Florida
tangerine made its presence known
and the attention given to the idea
by the population of Manhattan was
reflected by column after column of
feature articles in the New York
papers.
The following article from the

ratio of 6.50 to 1. Certainly
enough will make this ratio to meet
the demands of the early market
and grapefruit that makes a ratio of
6.50 to 1 is palatable and of good
eating quality.
It will be observed that by far the
largest amount of fruit that failed
to make the above ratios were the
smaller sizes and these are the sizes
that it is most desirable to keep off
the early market. Another reason
for raising the ratio requirement for
grapefruit is that many growers
have learned that by using fertilizer
excessively high in potash during
the early maturing season they can
increase the total solids in the fruit
thereby permitting it to pass on a
much lower ratio than if it had been
allowed to mature in the normal
way. It is desirable that fertilization
for maturing fruit should include a
generous proportion of potash to
make a full, firm, juicy fruit but
even a good thing can be overdone.
Excessively high solids carry exces-
sively high acids so that the ratio of
solids to acid is often decreased
rather than increased by this kind
of fertilization. If the ratio require-
ment of grapefruit is not raised it
would be possible, by fertilization,
to produce any quantity of grape-
fruit that would pass our standards
in September and October, and this
fruit would be less palatable than
-the usual early fruit because of its
high acid content.
A check-up survey was made on
tangerines near the end of the sea-
son as reports were current that
tangerines would not pass during in-
spection season. All tangerines test-
ed were of good quality, showed no
tendency toward drying out and the
lowest ratio found was 9 to 1. So,
apparently, there is no occasion for
lowering the standard on tange-
rines. Undoubtedly, an extension of
the tangerine inspection season to
the same as that of oranges and
grapefruit would benefit the indus-
try.
Very truly yours,
J. J. TAYLOR,
Assistant State Chemist.


New York Herald-Tribune gives an
idea of some of the publicity attend-
ing the advent of the tangerine into
the sidewalk market. There is little
question in the minds of the trade
but that consumption was helped
considerably with consequent im-
provement in the prices which the
tangerines would have brought
under normal sales conditions.
The New York Herald-Tribune
article reads as follows:
Variety, the spice of trade as well
as of life, has come to the apple
hawking business on the sidewalks
of New York. Having disposed of
more than 20,000,000 apples in six
weeks, some of the 6000 or so other-
wise unemployed men engaged in
selling them at a nickel apiece asked
for a change. Oranges were sug-
gested, but a committee of the best
minds among the fruit jobbers de-
cided that people would find it in-
convient, not to say a bit messy, to
peel and eat oranges while walking
along the sidewalks. So a compro-
mise was made on tangerines, to
sell at two for a nickel, since tan-
gerines may be peeled and eaten
without soiling one's fingers, or
staining one's handkerchief.
A few tangerines were trundled
onto the sidewalks on Saturday as
an experiment. Yesterday 330 crates
of them were bought at the store-
house of the International Apple
Association at Canal and Hudson
streets by the street vendors. This
compared with 2,000 crates of ap-
ples bought by the unemployed dur-
ing the day. Boxes containing 168
tangerines were sold for $1.85. At
two for a nickel, these tangerines
brought in a profit of $2.35 a box, a
few dimes above the average profit
made on a box of apples.
Bananas Frowned On
Some of the hawkers reported
that tangerines were selling faster
than apples. Here and there a street
salesman had added bananas to his
stock in trade, but this was frowned
upon as unfair competition, the po-
lice and the Mayor's Committee on
Unemployed both having authoriz-
ed only apple and tangerine sales on
the sidewalks by unlicensed hawk-
ers.
Basking in the sunshine at Talla-
bassee, the Governor of Florida,
Doyle E. Carlton, was mightily
pleased when he learned that the
shivering New Yorkers out of work
had begun to hawk one of the fruits
grown in his commonwealth along
with the apples from the West. He
sent a telegram yesterday to Joseph
Sicker, president of the committee
in charge of selling fruit to the
street hawkers at cost, in which he
said the entire State of Florida
would be happy to "ship as many
sweet, easy-eating tangerines of the
best quality" as New Yorkers might
care to devour.


Page 4


Page 4


December 25, 1930





FLORIDA CLEARING |B HOUSE NEWS


Must Curtail Shipments
Orlando, Fla.
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
Gentlemen:
Unless something is done to cur-
tail shipments immediately so as to
get some money out of the crop,
the season is going to end in the
greatest disaster the state has ever
Experienced. It will mean the ruina-
tlon of most growers, and that
would result in bankruptcy for a
great many business concerns.
For goodness sake, and for the
sake of the industry and every busi-
ness in this section of the state, do
something. Call the packing house
.managers and growers together and
let's try to convince them once and
for all that unless they get together
on some plan for controlling ship-
ments, we are facing certain ruin
ior every man of us.
Unless the Clearing House can yet
salvage something out of this des-
-perate situation, it is doomed to cer-
tain death, and it would be a big
loss after all the time and money
that has been spent in trying to
make it a going institution, and con-
sidering the great good it could do
if it exercised only the function of
controlling shipments. Prices will in
Sa great measure take care of them-
selves if supplies are controlled.
Yours in the interest of effective
control of shipments.
(Signed) OAKLEY ANDREWS.

Watch The Selling End
Everett, Mass.
Florida Citrus Growers
,Clearing House Assn.,
Winter Haven, Fla.
Gentlemen:
I realize and appreciate the fact
that it is very difficult indeed to
get the growers to unite and to co-
operate. The Clearing House was
sadly needed and it is on the right
,track. There has been a good deal
of chaos and confusion at the grow-
ers' end but I wonder if enough at-
tention has been given to the selling
end. I am of the opinion that we
frequently lose out at the selling
end.
Of course you are of the opinion
,that when we dump fruit into the
market we- must take the conse-
quences, but that does not quite
cover all the facts. This year, for
instance, when we were getting what
was coming to us California was
.reaping a good harvest, and that
when our fruit was of excellent
equality. I have watched the auc-
tions and I have never known of any
real effort being made to control the
situation. Some weeks ago I asked
a Greek fruit man at an auction why
California got so much and Florida


,-o little. He laughed and said it was
a difference in organization. I won-
der if he is not right. Do the men
who sell our fruit know just what is
coming to a grower when they sell,
say at $2.50 a box?
My only suggestion is that we pay
a little more attention to getting
better results at the selling end, no
matter how much is shipped. If we
assume we can't get anything in the
face of big shipments, that's what
we'll get.
Very sincerely yours,
(Signed) HUGH MacCOLLUM.

Good Advertising
Boston, Mass.
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
Gentlemen:
I picked up one of the morning
papers this morning and the first
thing which caught my eye was the
Florida advertisement. After look-
ing it over and reading carefully,
the thought came to me that this is
one of the best advertisements I
have ever seen advertising fruit. I
don't know whose brain is responsi-
ble, but it certainly is a fertile one
from an advertising viewpoint. And
as I sat there in the street car I
heard quite a few favorable com-
ments on the ad, so I simply could
not refrain from dropping you a line
to congratulate you. I certainly
hope that Florida shippers will profit
by the ad.
Yours sincerely,
(Signed) D. P. SWEENEY.

More Fruit Per Box
Zellwood, Fla.
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
Gentlemen:
I think that Florida should use
the same size container as is used
by California shippers. Florida's
crates are larger and contain more
fruit. If the crates aren't reduced
in size, it should be advertised that
there is more fruit in Florida crates,
just as Florida advertises more juice.
The weather conditions always af-
fect the keeping of any fruit. Heavy
applications of potash on our groves
will help the keeping qualities of
our fruit I think.
Yours very truly,
(Signed) A. P. WHITMAN.

Can't Fool Consumers
Orlando, Fla.
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
Gentlemen:
I joined the Clearing House when
it was first organized with the hope
that it would do something to stop


The Grower's Voice
Under this heading will be published communications from grower members
of the Clearing House Association, who desire to voice opinions upon matters of
general interest to Florida citrus growers. The Association cannot, of course,
assume responsibility for the opinions expressed in these letters, but believes
growers should have the opportunity of expressing themselves if they are willing
to assume the responsibility. Communications should be as brief as possible-
preferably not more than 250 words in length-and MUST be signed with the
writer's name and address (although not necessarily for publication).


the shipment of green or immature
fruit. But all my hopes vanished
last week when I read a statement
by your editor of the Florida Clear-
ing House News saying that we did
not ship immature citrus fruit. I
wish he would try eating some fruit
off of a tree in September or Octo-
ber, and then try some off the same
tree in December or January. We
cannot fool the consumers in the
north. It is true looks go a long
way in selling the fruit, but you
can't color a green orange and make
the consumer believe it is ripe. I
hear a good deal of talk about ad-
vertising, but I am opposed to spend-
ing a penny for advertising as long
as we continue to allow the fruit to
be shipped as it has been this year.
If we will let the fruit get ripe be-
fore we ship it, it will do its own ad-
vertising. The only advertising we
would need then would be to tell the
north that we had come to our
senses, and would ship them good
fruit. I am confident that the test
on green fruit is not high enough,
and am sure our legislators would
pass any law the growers want that
would help the citrus industry. I
feel that it is the duty of the Clear-
ing House to look after such things.
I like the daily auction reports,
but it has been sickening to see Cal-
ifornia getting twice as much for
her oranges as we were getting a
few weeks ago. Now, since ours are
getting ripe the prices are nearer
the same, but I am afraid the mar-
ket is ruined for the rest of the sea-
son. It looks very much like you
went to sleep on the tangerine mar-
ket and allowed such an overflow of
shipments that the market was glut-
ted all at once. Why should we al-
low a few selfish shippers and grow-
ers to ruin the market?
I hope what I have said will be
taken as I mean it, that is, to make
the organization more helpful to all.
Yours respectfully,
(Signed) A. F. HENDERSON.

"Let The Few Howl"
Ft. Ogden, Fla.
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
Gentlemen:
Just as soon as the growers of the
State of Florida get in into their
"think tanks" not to ship any fruit
until it gets ripe, then we will be-
gin to get good prices for our fruit
and not until then.
I have been a grower and worker
in fruit for forty years and I know
where the trouble is. I work on the
grading belt every winter and have
for thirty years, and when the peo-
ple learn to let their fruit stay on
the tree until it gets good and ripe,
and then ship it, our decay will be
over. Then when a man buys a box
of oranges he will go and get an-
other box for he knows it will be fit
to eat. The only thing I can tell
you is to pass a law prohibiting ship-
ment of any citrus fruit out of the
state up to the 1st of December. If
some of it does drop let it go. It
is better to let it drop off than to
ship it and get red ink. Of course


some growers will howl and rage,
but let them. It is better for a few
to howl than for the whole state to
go broke.
Respectfully yours,
(Signed) BRITT KEEN.

Too Many Rollers
Orlando, Fla.
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
Gentlemen:
Do one more very, very important
thing for the industry, and that is
dwell upon f. o. b. orders from every
shipper regardless if he is a member
or not. There are entirely too many
"rollers" and it is this that hurts the
growers more and more.
You are especially to be com-
mended for laying stress upon ship-
pers and growers permitting bulk
and truck fruit to be bought from
them. This is cutting their own
throats and competing against their
own wares. Do what you can in thiq.
connection. A few fines of 50 cents
per box would be a stiff lesson in
discipline to offending parties. I
have heard of no fines being assess-
ed against anybody yet, and per-
haps this is why you have so much
difficulty in keeping different ones
in line.
Please believe that a lot of grow-
ers are watching and feel that you
are doing all you can to right mat-
ters, but they do not take time to
think it matters if they don't ex-
press themselves, which is often-
times disheartening to one in your
position. You could not find time
to answer 10,000 growers were they
to open up on you, so be satisfied
or you will be courting trouble and
additional expense by way of an
added force of stenographers.
Yours sincerely,
(Signed) D. J. NICHOLSON.

"Hold To Allotments"
Orlando, Fla.
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
Gentlemen:
No shipper should be allowed to
ship more than his allotment wheth-
'r hed has a sale for his fruit 'or int.
He would not be able- to get more
orders than his allotment if he kept
his price up in line.
Suppose every shipper got twice
as many orders as his allotment-it
would mean an over-supply.
In the beginning of the season I
think you should have your inspec-
tors report on the eating quality of
fruit on every car he inspects.
Yours truly,
(Signed) S. S. MORRISON.

Quality or Quantity
Floral City, Fla.
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
Gentlemen:
Stop faking the public by coloring
fruit; let it ripen on the tree as the
good Lord intended it should. The
public has lost confidence in Flor-
ida fruit, and the only one who


December 25, 1930


Page 5





Page 6

is receiving profits on fruit is the
packer.
Start legislation to stop market-
ing agencies having any interest in
packing houses or in leasing groves.
As you know, they always pick
everyone's fruit on a low market
hut their own in order to take care
of overhead until prices rise, then
they pick their own. In other words,
put quality ahead of quantity.
Yours truly,
(Signed) B. T. KEATING.

The Tangerine Deal
Orlando, Fla.
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
Gentlemen:
Last year, according to the gov-
ernment report, there was shipped
out of the state 843 cars of tange-
rines. This year, on one day alone,
there was sold in the auction mar-
ket 140 cars, or 1/6 of last year's
total crop. Do you think that was
regulating the market, and do you
think the shippers did not know
what the other one was doing? Do
you not think it is better to ship so
as to get a fair price and try to hold
it than it is to knock it down to
nothing and then try to build it up
again?
When the growers are paying
from $400,000 to $600,000 a year I
think they ought to get some results
when the reports say oranges are
selling at average of $2.75 and
grapefruit $2.65 f. o. b. auction
markets. I don't see how things
could be much worse without any
organization.
Yours very truly,
(Signed) J. B. FULLER.

Price To The Canner
Fellsmere, Fla.
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
Gentlemen:
We have no criticism regarding
Manager or Directors, but think we
should charge canners seventy-five
cents net to grower for all fruit
purchased. We are willing to destroy
this fruit unless above price is paid,
f6r canned fruit competes with
fresh fruit. Believe growers must
set price to canners.
Sincerely,
(Signed) R. E. MUDGE.

"Stop Planting I"
Cleveland, Ohio.
Florida Citrus Growers-
Clearing House Assn.,
Winter Haven, Fla.
Gentlemen:
Your folder of the 26th is the
first constructive folder I have seen
come out of Florida, and it may be
possible, if you work hard enough,
to pound something into the heads
of the growers, especially those that
are not in the Clearing House Asso-
ciation.
Why not treat the fruit situation
the same as they are treating the oil
situation where there's over-pro-
duction of fruit such as we have
this year, only ship the best fruit or


FLORIDA CLEARING 1

take a certain percentage of the dif-
ferent growers?
We are all aware that when
there's a short crop there's always a
good price. Let's make it a short
crop always. If Texas doesn't want
to come in on it and the others, let
the prices sink low enough and they
will all be glad to get in later on.
When the fruit situation can be con-
trolled it will be easier than any
other crop that's raised. Why don't
the growers get together and do it?
Very truly yours,
(Signed) W. A. CARRAN.

"Ship Only The Best"
Winter Haven, Fla.
Dec. 1, 1930.
Mr. A. M. Pratt, Manager,
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
Dear Sir:
In your letter of the 26th to the
grower-members of the Association
you invite suggestions. I will there-
fore take advantage of the invita-
tion.
As I view the situation low prices
of the past and present are largely
the direct result of green and juice-
less fruit. I would favor squarely
meeting the issue and disposing of
it definitely one way or the other.
The present policy to discount,
evade and compromise, results in
unlimited green and unfit fruit go-
ing to market and with consequent
"unfit" returns.
Why "sour" the goose that lays
the Golden Egg?
Yours very truly,
(Signed) G. L. SIMONDS.

Community Effort
Odessa, Fla.
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
Gentlemen:
I am still of the opinion that the
Clearing House will not be a suc-
cess -unless it is through community
effort and cooperation. I believe
that this could be done successfully
in the following manner.
- .1st. Have the citrus belts divided
into sections, say 25 for illustration
--each district to have a supervisor.
Each supervisor can then divide his
district into smaller units, each unit
to have their own supervisor. The
units can then take in the communi-
ties in which citrus is grown.
2nd. The communities are to
have meetings at regular intervals
at which a speaker will be provided
for by the Clearing House, who will
be able to explain the work that you
are doing.
There is no question in my mind
that the financial condition of the
north has a great deal to do with
the price situation, but at the same
time it is a difficult thing to have a
satisfactory return with such a large
,olume of fruit as we have now, and
it is up to the growers to take more
interest in the marketing of their
fruit.
Regulate the supply and the de-
mand will take care of itself; this


7 HOUSE NEWS

should be our motto. If the Clearing
House can do this, then success is
ours.
I hope something can be done to
curtail shipments so that the grow-
ers can secure a fair return for
their fruit. Cut down the supply
regardless of the packer-shippers.
Yours truly,
(Signed) F. E. MALONE, Pres.,
Odessa Lake Region Assn.

"Shut Down the Houses"
Fort Ogden, Fla.
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
Gentlemen:
From the looks of market reports
on citrus fruits the only salvation
for the growers is a speedy shut-
down for about ten or twelve days.
The pickers should be called in im-
mediately. Then we should shut-
down for at least fifteen days dur-
ing the Christmas holidays. After
that, the prices should go up. But
to go on as we are only means
bankruptcy for the whole business.
Of course, the cannery fruit can
continue to move. That will help us
a bit on running expenses.
If we had anything like co-opera-
tion and business principles we
would clothe the Clearing House
Board with full power to issue a call
for closing down when conditions


December 25. 1930


require it. All would obey such a
call and would respect it as we do
the judgment of a competent court.
That would mean more than any-
thing I know of for the citrus
growers.
Very truly yours,
C. C. MORGAN.

"What'll You Give?"
Davenport, Fla.
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
Gentlemen:
It is my opinion that when the
Clearing House opened the door to
the shippers and let them run the
whole "shebang" the Clearing House
was doomed to failure. I look at it
as a shippers' organization, not a
grower's. I have been a grower for
18 years and have never seen the
prices so uniformly low as since the
Clearing House was organized. It
is a minimum price on everything
now. Why ship when fruit brings
nothing? Why not ship one-half of
the crop if we have too much fruit?
No, that would go against the inde-
pendent shippers. They get the pack-
ing charges on most of it I guess.
Where is that extra 25c a box we
were to get by paying four cents to
the Clearing House? Why not work
for a strict f. o. b. sale? At present
the buyers have all kinds of charges


They're Scattered

Get a binder for your back copies
of the r

FLORIDA CLEARING HOUSE NEWS '


Keep every number of
the News. There isn't
an issue that doesn't
contain some informa-
tion you will want to
refer to, some of these
days.

Just fill in the coupon
below and mail it in to
the Florida Citrus Grow-
ers Clearing House As-
sociation at Winter Ha-
ven, together with dol-
lar bill, check or money
order and the binder
will be forwarded to
you.


(CUT ALONG THIS LINE)
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Florida.
Please send me a binder for my back copies of the Florida
Clearing House News. I am enclosing $1.00 ($1.25 out of the
U. S.) currency, check, money order.
N am e ...................... .......... ...........................................
Street................................... ............
To n ............................ ...................................................................







to discount a car, nothing is paid
down I understand. Whatever we
have to buy, be it a plug of tobacco
or a ton of fertilizer, we have to
pay a certain price, but the tiller
of the soil works hard a whole year,
ships his fruit a thousand miles or
more and says, "Here is my fruit,
boys, what'll you give me for it?"
Laugh, clown, laugh!
Yours truly,
(Signed) HERLOF OLSEN.

Calls On Committee of Fifty
Winter Haven, Fla.,
Nov. 10, 1930.
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
Gentlemen:
Being one of the first members to
contribute and work for the Clear-
Sing House, as a grower owned and
controlled institution, I ask if your
Committee of Fifty will start an in-
vstigation of growers and shipper
members who shipped green fruit
from this section during the months
of September and October, and
those found guilty should be dealt
with accordingly, as they have cost
every other member considerable
money.
I, and thousands of other growers,
feel that your Committee of Fifty,
and they alone, can nail these mem-
bers of the Clearing House for par-
ticipating in this everlasting curse
to the industry. This matter of test-
ing and changing solutions doesn't
go. Every member and every child
knows when fruit is edible.
Very truly yours for ripe fruit,
(Signed) VICTOR F. LECOQ.

Volume To Auctions
Orlando, Fla.
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
Gentlemen:
I notice that Florida ships a larger
proportion of its fruit to the auction
markets than .California does. Does
this not depress prices at those cen-
ters, which to a large extent estab-
lish prices for other markets on
Florida oranges and grapefruit?
Why not regulate shipments to be
sold at auction?
It is my impression that the Clear-
ing House has not functioned prop-
,erly the last few months in shipping
green fruit and in not regulating
the shipments earlier than they did.
However, anything worth correcting
is worth keeping.
Yours very truly,
(Signed) WILLARD C. POOK.

Smith: "Since the last election is
Henry just as staunch a democrat as
ever?"
Jones: "Sure; every time his wife
buys animal crackers for the kids he
makes her take all the elephants out
and throw them away!"

Home Training
"My wife's learning to be a detec-
tive."
"By the correspondence method?"
'' Yes; my correspondence."


December 25. 1930


Citrus Exports

The following figures, furnished
by the United States Department of
Commerce, show the grapefruit, or-
ange and tangerine exports from
New York, Los Angeles, Jackson-
ville, Tampa, Houston and San Fran-
cisco for the weeks ending Nov. 22,
20, Dec. 6:
Weeking Ending Nov. 22
GRAPEFRUIT Boxes
New York-London .................. 2,651
New York-Southampton ........ 1,274
New York-Liverpool .............. 558
Los Angeles-Liverpool .......... 1,050
Los Angeles-London ....--.......... 650
Jacksonville-Newcastle* ........ 400
Jacksonville-Hull* ..................-- 375
Tampa-London .................--- ----15,616
Tampa-London* ...........------- 2,800

Total ................................ 25,374
ORANGES Boxes
New York-Liverpool ..............-- 569
New York-London .................. 261
Los Angles-London ................ 250

Total....................------------.................. 1,080
TANGERINES Boxes
Tampa-London .....-------.... ---.-- 89


FLORIDA CLEARING


Sale Of Tangerines

By Unemployed Men

On In Philadelphia

A letter received Dec. 22 by the
Clearing House from Mr. Ives, head
of the Aple Committee in Philadel-
phia, says that the committee has
started tangerines and it looks as
though they will be going strong this
week for apples are getting a little
too high and the committee is los-
ing money. They now have about
2,000 people on the streets and are
getting splendid cooperation from
the mayor, who says that they can-
not stop even if they wanted to. At
the time he wrote this letter, there
were 400 men in line for fruit, and
they are banking from $3,000 to
$5,000 per day.
In New York there has been a
change in the situation. Any jobber
is permitted to sell fruit to the un-
employed. The official store, which
was operated by Joe Sicker and
which was loaned him by the owner
free of charge, has been rented by a
group of apple men and apparently
Mr. Sicker, who had been handling
Clearing House shippers' tangerines,
has been pushed out of the picture.
Mr. F. R. Warren, New York repre-
sentative of the Clearing House,
feels that the sale will continue on
its own momentum, however. He
further says that the purchases on
the auction have been instrumental
in strengthening the market; that
bad as the market is, it would have
been worse otherwise. He is con-
fident that better than 1500 men are
selling tangerines on the streets and
have occupied corners as far up as
Central Park. One man on the cor-
ner of 45th and Broadway has
averaged five half straps a day.


Grove Protective Service

POSTED NO TRESPASSING
THIS GROVE
: IS OWNED BY A MEMBER OF THE
FLORIDA CITRUS GROWERS CLEARING HOUSE ASSOCIATION
WINTER HAVEN, FLA.
$100 REWARD WILL BE PAID ANYONE FURNISHING
INFORMATION LEADING TO THE CONVICTION OF ANY-
ONE GUILTY OF STEALING FRUIT FROM THIS GROVE
NAM E OF OW NER................................................... ............................ ...
NAMEOFWNE------------------------------
(Cut Along This Line)
TRESPASSING SIGNS
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
Please send me five of the "No Trespassing" signs shown above,
for which I enclose herewith $1 in (currency) (check) (Money
(Order). It is understood that this money will be refunded to me
if the plan for inaugurating a Grove Protective Service appears im-
practicable at this time.

Name..................................-----..--.... ---.......... .-----------------

Street-................................-----.... ----............. .----------------

Town-.....................-----.-- ----...... .......... -------------


HOU NEWS
i SE N-


Week Ending Nov. 29
GRAPEFRUIT Boxes
New York-London .................. 3,022
New York-Southampton ........ 1,216
New York-Liverpool .............. 555
New York-Manchester ............ 483
Los Angeles-London .....---.. 202
Jacksonville-Liverpool* ........ 1,545
Jacksonville-Manchester* ...... 500
Tampa-Winnepeg, Canada*.... 1,025
Tampa-Montreal .................... 260
Tampa-Nova Scotia .....----.... 50
Tampa-Quebec .-.........------- 40
Tampa-St. Johns, N. B........... 20

Total-....-......------------.. 8,918
ORANGES Boxes
New York-London .-----................. 618
Los Angeles-London .-----............. 5

Total -............----------- 623

Week Ending Dec. 6
GRAPEFRUIT Boxes
New York-London ................ 3,069
New York-Southampton ........ 1,918
New York-Glasgow -......---. 1,091
New York-Liverpool ..--............ 669
Jacksonville-London* ..-..-...... 850
Tampa-London* .................... 925
Tampa-Manchester* .............. 1,025
Houston-Liverpool* ..---............ 545

Total.....................-----------..10,092
ORANGES Boxes
New York-London ................. 2,238
New York-Southampton -- 1,621
New York-Liverpool .............. 1,404
New York-Glasgow ..----.............. 994
Los Angeles-London .............. 211
San Francisco-London .......... 428

Total ------...........................--- ---- 6,896
TANGERINES Boxes
New York-London .................. 496

Week Ending Dec. 13
GRAPEFRUIT Boxes
New York-London .................----. 2,641
New York-Southampton ........ 822


New York-Liverpool .............. 414
New York-Glasgow ................ 844
New York-Hull ...................... 100
New York-Newcastle ............ 100
Jacksonville-Liverpool .......... 6,540
Jacksonville-Liverpool* ........ 1,600
Jacksonville-Glasgow* .......... 1,045
Jacksonville-Manchester* ...... 450
Jacksonville-Bristol* .............. 325
Tampa-London* .................... 5,215
Tampa-Glasgow* .................. 2,025
Tampa-Bristol* ...................... 50
Tampa-Toronto* .................. 1,045
Tampa-London** .........---..... 150
Los Angeles-London .............. 234

Total......................... ....----- 23,510
ORANGES Boxes
New York-Southampton ........ 1,208
New York-Liverpool .............. 386
Los Angeles-London .............. 226

Total.....----..................----- 1,820
TANGERINES Boxes
Jacksonville-Liverpool .......... 36

-....* Canned... .
** Canned grapefruit juice

Fight Citrus Aphids
Now, Reduce Trouble
Groves Next Spring

The very time to fight green cit-
rus aphids is now, though they are
not abundant, says J. R. Watson,
entomologist at the Florida Experi-
ment Station. It is expensive to
wait until they are abundant. The
most economical and effective way
to prevent a heavy crop of aphids
next spring is to keep the grove
clean of aphids from now until mid-
February.

Our own idea of a good way to
cut down the wheat acreage is-
teach the farmers golf!


Page 7





FLORIDAI CLEARIG HUSENEW


FLORIDA

CLEARING HOUSE

NEWS

CLEARING HOUSE PURPOSES
Co-ordinating members' activities for orderly control of dis-
tribution.
Controlling supplies at key markets.
Disseminating marketing information daily.
Standardizing grade and pack through an impartial inspection
service.
Increasing consumer demand by advertising and publicity.
Securing best freight rates and transportation services.
Developing mutual interests of, and better understanding
among growers and shippers.
Maintaining representation of industry in all matters of com-
mon welfare.


E. C.AUIN
J. C. CHASE
J. A. GRIFFIN
F. G. MOORHEAD
PHIL C. PETERS
JAMES T. SWANN
A. M. TILDEN
A. R. TRAFFORD
E. E. TRUSKETT
R. B. WOOLFOLK

A. M. TILDEN
E. C. AURIN
F. G. MOORHEAD
E. E. TRUSKETT
ARCHIE M. PRATT


DIRECTORS
SFt. Ogden
Winter Park
.Tampa
S DeLand
Winter Garden
Tampa
Winter Haven
Cocoa
Mt. Dora
Orlanao


OFFICERS


President
Vice-President
STreasurer
Secretary
Manager


New Refrigeration
Plant
An $18,000 refrigeration plant has just
been installed at the Florida Experiment Sta-
tion, and is now in operation. The plant, con-
taining six storage rooms and two rooms for
freezing, has modern equipment, is automati-
cally controlled, and is under the direction of
Dr. A. F. Camp, horticulturist.

The storage rooms are now running at 28,
34, 40, 46, 52, and 59 degrees Fahrenheit,
respectively. Studies on holding Satsumas
and avacados have already begun. Round
oranges, grapefruit, and papayas will be add-
ed soon. Studies on the best types of wrap-
pers will be started at once, and other pro-
jects will be added from time to time.
The freezing rooms are equipped for zero
and 15 degrees below, but can be carried to
quick freezing temperatures. Fruit juices,
pulps, and other products will be frozen.



Don't Increase
The- Crop!
It seems somewhat paradoxical to say that
our present crop is being increased, but such
is the fact.

The sale of dropped grapefruit to the ean-
ners is the explanation of this statement. The
question was discussed rather thoroughly at
a recent meeting of the Clearing House Board
of Directors, the sense of the meeting being
that such a practice should be discontinued.


There is no question but that there are many
growers who feel they should get every cent
possible from their crop this year. The mat-
ter of selling grapefruit drops to the canners,
however is not, in the opinion of many, the
best way to obtain "every cent possible."

Generally speaking the canners should
have little difficulty in obtaining all the grape-
fruit they need from the grading belt in the
packing house. This fruit represents an
actual outlay by the grower for he has paid
picking and hauling charges on it, which if
merely thrown into the dump represents a
definite loss in cash. By selling the drops in
his grove to the canner, the grower's revenue
thus obtained is decreased by the amount of
money he has to pay for the picking and haul-
ing of the fruit which ultimately finds its way
over the grading belt and into the off grade
bin.

Obviously if the drop grapefruit is left
on the ground the canner will look to the cull
bin in the packing house for his supply, and
his purchase of this fruit will more than meet
the cost of picking and hauling it from the
grove to the packing house. It has been esti-
mated that there has been 400,000 of grape-
fruit drops delivered to the canneries. Even
if this figure is high it is more than should be
the case. The drops represent no packing
and hauling charges, and furthermore the
drops probably will not net as many boxes to
the canners as will the cull fruit which the
canner buys at the packing house.
The matter is in the hands of the growers,
however, and the Clearing House can do noth-
ing other than recommend to the grower that
the drops be left in the grove and the canners
sent to the packing house for their grapefruit.



Big Saving Made By
Traffic League
Mr. L. B. Skinner, of Dunedin, was re-
elected president of the Growers and Ship-
pers League of Florida at the annual meeting
of that organization in Orlando the middle
of the month. J. Curtis Robinson was re-
elected executive vice-president and secretary
for the eigth consecutive year and a tribute
to his efficiency and zeal was paid to him by
J. C. Chase, president of the Florida Citrus
Exchange.

At the meeting it was brought out that
ninety percent of the citrus and fifty percent
of the vegetables shipped from this state this
year is represented in the membership of the
Growers and Shippers League of Florida.


Read the NEWS and keep abreast of Clear-
ing House activities.


Cut Down Plantings,

Is Advice Given By

Agriculture Bureau

Florida citrus growers will do well
to devote all their energy to careful
handling and development of the
present acreage rather than to at-
tempt any great acreage expansion,
according to the 1931 citrus outlook
just issued by the Florida Agricul-
tural Extension Service, cooperating -
with the United States Department
of Agriculture and Federal Farm
Board.
Considering the industry as a
whole Florida has about as favor-
able a position as any other citrus
producing area. The present pro-
gress in cooperative effort, the -
greater use of cover crops, and the
changing cultural and fertilizing
practices all point to better quality
and lower production costs. The ex-
pansion of the canning industry has
also been of material value.

Orange Festival Will
Advertise Our Citrus
Preparations more comprehensive
in scope than those of any previous
year are under way at Winter Ha-
ven for the holding of the third an-
nual Florida Orange Festival Jan.
27 to 31 inclusive.
The Florida Orange Festival, suc-
cessor to the old Polk County Or-
ange Festival, is devoted to the ad-
vertising of the citrus products of
Florida. The exhibits are held in
four large exhibition halls in the
heart of the business section of Win-
ter Haven. Half of the two hundred
booths are devoted to citrus exhibits
and displays by the allied industries
as well as citrus by-products. The
others are given over to commercial
and decorative displays, while the
U. S. and Florida departments of
agriculture, the state forestry serv-
ice, the U. S. Shipping Board and
others also have educational ex-
hibits. The daily program is as fol-
lows:
Tuesday, Jan. 27: SCHOOL DAY
-devoted to the entertainment and
education of students of Polk and
adjoining counties, as well as col-
lege students, all of whom will be
admitted free. Wednesday, Jan. 28: r
GOVERNOR'S DAY- reception to
the Hon. Doyle E. Carlton, Governor
of Florida, and the official inspec-
tion of the exhibits. Thursday, Jan.
29: TOURIST DAY-second annual
gathering of tourists and tourist
club members throughout the state.
Friday, Jan. 30: GROWERS' DAY
-fourth annual meeting of Florida
citrus growers; monthly meeting of
Committee of Fifty of the Florida
Citrus Growers Clearing House As-
sociation. Saturday, Jan. 31: Grand
finale.

Blooey: "Why do they associate
orange blossoms with wedding
bells?"
Flooey: "You poor fish, didn't
you ever hear of the orange 'peal'?"


Page


Paee 8


December 25, 1930




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